COOK vs. IRBT, VIOT, AOS, SN, WHR, AMWD, GIII, BV, PTON, and SPHR
Should you be buying Traeger stock or one of its competitors? The main competitors of Traeger include iRobot (IRBT), Viomi Technology (VIOT), A. O. Smith (AOS), SharkNinja (SN), Whirlpool (WHR), American Woodmark (AMWD), G-III Apparel Group (GIII), BrightView (BV), Peloton Interactive (PTON), and Sphere Entertainment (SPHR).
iRobot (NASDAQ:IRBT) and Traeger (NYSE:COOK) are both small-cap industrial products companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, media sentiment, risk, valuation, community ranking and earnings.
Traeger has lower revenue, but higher earnings than iRobot. Traeger is trading at a lower price-to-earnings ratio than iRobot, indicating that it is currently the more affordable of the two stocks.
iRobot has a beta of 0.91, meaning that its stock price is 9% less volatile than the S&P 500. Comparatively, Traeger has a beta of 1.07, meaning that its stock price is 7% more volatile than the S&P 500.
iRobot currently has a consensus target price of $13.00, suggesting a potential upside of 35.28%. Traeger has a consensus target price of $4.38, suggesting a potential upside of 69.24%. Given iRobot's stronger consensus rating and higher possible upside, analysts clearly believe Traeger is more favorable than iRobot.
In the previous week, Traeger had 4 more articles in the media than iRobot. MarketBeat recorded 8 mentions for Traeger and 4 mentions for iRobot. iRobot's average media sentiment score of 1.19 beat Traeger's score of 0.92 indicating that Traeger is being referred to more favorably in the news media.
77.4% of iRobot shares are held by institutional investors. Comparatively, 46.8% of Traeger shares are held by institutional investors. 2.0% of iRobot shares are held by company insiders. Comparatively, 9.8% of Traeger shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Traeger has a net margin of -13.54% compared to Traeger's net margin of -24.42%. iRobot's return on equity of -22.43% beat Traeger's return on equity.
iRobot received 526 more outperform votes than Traeger when rated by MarketBeat users. Likewise, 65.19% of users gave iRobot an outperform vote while only 45.95% of users gave Traeger an outperform vote.
Summary
Traeger beats iRobot on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding COOK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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