NFLX vs. BKNG, T, EXPE, DISCA, TRIP, GRPN, FLWS, CIDM, PETS, and PRTS
Should you be buying Netflix stock or one of its competitors? The main competitors of Netflix include Booking (BKNG), AT&T (T), Expedia Group (EXPE), Warner Bros. Discovery (DISCA), Tripadvisor (TRIP), Groupon (GRPN), 1-800-FLOWERS.COM (FLWS), Cinedigm (CIDM), PetMed Express (PETS), and CarParts.com (PRTS).
Booking (NASDAQ:BKNG) and Netflix (NASDAQ:NFLX) are both large-cap retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, media sentiment, risk, valuation, institutional ownership, earnings, analyst recommendations, community ranking and profitability.
92.4% of Booking shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 0.1% of Booking shares are held by insiders. Comparatively, 1.8% of Netflix shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
In the previous week, Netflix had 66 more articles in the media than Booking. MarketBeat recorded 85 mentions for Netflix and 19 mentions for Booking. Netflix's average media sentiment score of 1.00 beat Booking's score of 0.39 indicating that Booking is being referred to more favorably in the media.
Booking currently has a consensus target price of $3,876.96, indicating a potential upside of 2.15%. Netflix has a consensus target price of $632.00, indicating a potential downside of 2.28%. Given Netflix's stronger consensus rating and higher possible upside, analysts plainly believe Booking is more favorable than Netflix.
Netflix received 1060 more outperform votes than Booking when rated by MarketBeat users. However, 72.06% of users gave Booking an outperform vote while only 64.82% of users gave Netflix an outperform vote.
Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.
Booking has a beta of 1.4, suggesting that its stock price is 40% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.23, suggesting that its stock price is 23% more volatile than the S&P 500.
Booking has a net margin of 21.81% compared to Booking's net margin of 18.42%. Booking's return on equity of 29.62% beat Netflix's return on equity.
Summary
Booking beats Netflix on 10 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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