OB vs. ONTF, AMSWA, MITK, DSP, GRPN, HSTM, EVER, CRGE, RDCM, and LEE
Should you be buying Outbrain stock or one of its competitors? The main competitors of Outbrain include ON24 (ONTF), American Software (AMSWA), Mitek Systems (MITK), Viant Technology (DSP), Groupon (GRPN), HealthStream (HSTM), EverQuote (EVER), Charge Enterprises (CRGE), RADCOM (RDCM), and Lee Enterprises (LEE).
ON24 (NYSE:ONTF) and Outbrain (NASDAQ:OB) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, risk, earnings, dividends, valuation, analyst recommendations, community ranking, institutional ownership and media sentiment.
83.9% of ON24 shares are owned by institutional investors. Comparatively, 60.4% of Outbrain shares are owned by institutional investors. 32.3% of ON24 shares are owned by company insiders. Comparatively, 21.9% of Outbrain shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
ON24 presently has a consensus price target of $8.00, indicating a potential upside of 32.45%. Outbrain has a consensus price target of $5.30, indicating a potential upside of 13.01%. Given Outbrain's higher possible upside, equities research analysts clearly believe ON24 is more favorable than Outbrain.
Outbrain has higher revenue and earnings than ON24. ON24 is trading at a lower price-to-earnings ratio than Outbrain, indicating that it is currently the more affordable of the two stocks.
Outbrain received 220 more outperform votes than ON24 when rated by MarketBeat users. Likewise, 59.91% of users gave Outbrain an outperform vote while only 59.68% of users gave ON24 an outperform vote.
ON24 has a beta of 0.49, suggesting that its stock price is 51% less volatile than the S&P 500. Comparatively, Outbrain has a beta of 1.37, suggesting that its stock price is 37% more volatile than the S&P 500.
In the previous week, ON24 had 4 more articles in the media than Outbrain. MarketBeat recorded 7 mentions for ON24 and 3 mentions for Outbrain. ON24's average media sentiment score of 1.15 beat Outbrain's score of 0.34 indicating that Outbrain is being referred to more favorably in the news media.
Outbrain has a net margin of 1.17% compared to Outbrain's net margin of -28.35%. ON24's return on equity of -1.99% beat Outbrain's return on equity.
Summary
Outbrain beats ON24 on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding OB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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