KLG vs. FRPT, POST, MGPI, THS, VSTS, EPC, VITL, DNUT, CHEF, and TLRY
Should you be buying WK Kellogg stock or one of its competitors? The main competitors of WK Kellogg include Freshpet (FRPT), Post (POST), MGP Ingredients (MGPI), TreeHouse Foods (THS), Vestis (VSTS), Edgewell Personal Care (EPC), Vital Farms (VITL), Krispy Kreme (DNUT), Chefs' Warehouse (CHEF), and Tilray (TLRY). These companies are all part of the "consumer staples" sector.
WK Kellogg (NYSE:KLG) and Freshpet (NASDAQ:FRPT) are both consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, community ranking, institutional ownership, analyst recommendations, risk, media sentiment, dividends, earnings and valuation.
WK Kellogg presently has a consensus target price of $16.95, suggesting a potential downside of 12.09%. Freshpet has a consensus target price of $124.63, suggesting a potential downside of 5.63%. Given Freshpet's stronger consensus rating and higher probable upside, analysts clearly believe Freshpet is more favorable than WK Kellogg.
Freshpet has a net margin of 1.19% compared to WK Kellogg's net margin of 0.00%. Freshpet's return on equity of 0.20% beat WK Kellogg's return on equity.
In the previous week, Freshpet had 13 more articles in the media than WK Kellogg. MarketBeat recorded 18 mentions for Freshpet and 5 mentions for WK Kellogg. WK Kellogg's average media sentiment score of 1.34 beat Freshpet's score of 0.96 indicating that WK Kellogg is being referred to more favorably in the media.
WK Kellogg has higher revenue and earnings than Freshpet.
95.7% of WK Kellogg shares are owned by institutional investors. 0.9% of WK Kellogg shares are owned by company insiders. Comparatively, 3.6% of Freshpet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Freshpet received 475 more outperform votes than WK Kellogg when rated by MarketBeat users. Likewise, 62.34% of users gave Freshpet an outperform vote while only 0.00% of users gave WK Kellogg an outperform vote.
Summary
Freshpet beats WK Kellogg on 11 of the 15 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding KLG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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