VSTO vs. RGR, SWBI, MLKN, RSI, VZIO, SONO, CWH, MBC, CMPR, and BOWL
Should you be buying Vista Outdoor stock or one of its competitors? The main competitors of Vista Outdoor include Sturm, Ruger & Company, Inc. (RGR), Smith & Wesson Brands (SWBI), MillerKnoll (MLKN), Rush Street Interactive (RSI), VIZIO (VZIO), Sonos (SONO), Camping World (CWH), MasterBrand (MBC), Cimpress (CMPR), and Bowlero (BOWL). These companies are all part of the "consumer discretionary" sector.
Sturm, Ruger & Company, Inc. (NYSE:RGR) and Vista Outdoor (NYSE:VSTO) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, valuation, community ranking, media sentiment, profitability, risk, dividends, earnings and institutional ownership.
Sturm, Ruger & Company, Inc. has a beta of 0.31, suggesting that its stock price is 69% less volatile than the S&P 500. Comparatively, Vista Outdoor has a beta of 0.93, suggesting that its stock price is 7% less volatile than the S&P 500.
Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Vista Outdoor. Vista Outdoor is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 90.5% of Vista Outdoor shares are held by institutional investors. 3.5% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Comparatively, 1.1% of Vista Outdoor shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
In the previous week, Vista Outdoor had 4 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 6 mentions for Vista Outdoor and 2 mentions for Sturm, Ruger & Company, Inc.. Vista Outdoor's average media sentiment score of 1.50 beat Sturm, Ruger & Company, Inc.'s score of -0.36 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.
Vista Outdoor received 79 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 65.92% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 57.88% of users gave Vista Outdoor an outperform vote.
Sturm, Ruger & Company, Inc. has a net margin of 7.71% compared to Sturm, Ruger & Company, Inc.'s net margin of -0.20%. Sturm, Ruger & Company, Inc.'s return on equity of 19.75% beat Vista Outdoor's return on equity.
Vista Outdoor has a consensus price target of $38.67, suggesting a potential upside of 12.57%. Given Sturm, Ruger & Company, Inc.'s higher probable upside, analysts plainly believe Vista Outdoor is more favorable than Sturm, Ruger & Company, Inc..
Summary
Sturm, Ruger & Company, Inc. beats Vista Outdoor on 11 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding VSTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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