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FBL Financial Group, Inc., through its subsidiaries, sells individual life insurance and annuity products. The Annuity segment sells various traditional annuity products that primarily consist of fixed rate and indexed annuities, and supplementary contracts. The Life Insurance segment offers whole life, term life, and universal life policies. It also involved in the property-casualty business; and provision of wealth management, investment advisory, and marketing and distribution services for the sale of mutual funds and insurance products, as well as leasing services. The company markets its products to Farm Bureau members, and other individuals and businesses through exclusive agents and agency managers under the consumer brand name of Farm Bureau Financial Services in the Midwestern and Western sections of the United States. The company was founded in 1945 and is headquartered in West Des Moines, Iowa.

Independence Holding Co. engages in the provision of health, pet and life insurance business. t operates through the following segments: Specialty Health; Group Disability, Life, Short-Term Disability (DBL), and Paid Family Leave Rider (PFL); Individual Life, Annuities and Other; and Corporate. The Specialty Health segment comprises of its traditional distribution through independent agents and national accounts, and through its call centers, career advisors, generation domains, transaction websites, and legal generation company. The company was founded in 1980 and is headquartered in Stamford, CT.

National Western Life Group, Inc., through its subsidiary, National Western Life Insurance Company, operates as a stock life insurance company in the United States, Brazil, Taiwan, Peru, Venezuela, Colombia, and internationally. It operates through Domestic Life Insurance, International Life Insurance, Annuities, and ONL and Affiliates segments. The company provides life products, including universal life insurance, interest-sensitive whole life, and traditional products, such as term insurance coverage; and annuity products comprising flexible premium and single premium deferred annuities, equity-index annuities, and single premium immediate annuities. It also engages in the real estate and other investment activities. It markets and distributes its insurance products primarily through independent national marketing organizations. National Western Life Group, Inc. was founded in 1956 and is based in Austin, Texas.

Vericity, Inc., together with its subsidiaries, provides life insurance protection products for the middle American market. The company operates through Agency and Insurance segments. The Agency segment sells life insurance products for unaffiliated insurance companies through its call center distribution platform, as well as through its independent agents and other marketing organizations. This segment is also involved in the insurance lead sale activities through its eCoverage web presence. The Insurance segment provides term life, accidental death, and final expense products. Vericity, Inc. was incorporated in 2013 and is headquartered in Des Plaines, Illinois.