MAX vs. ADV, RPAY, PAYO, PSFE, CNDT, VVI, IMXI, ACCD, LQDT, and FA
Should you be buying MediaAlpha stock or one of its competitors? The main competitors of MediaAlpha include Advantage Solutions (ADV), Repay (RPAY), Payoneer Global (PAYO), Paysafe (PSFE), Conduent (CNDT), Viad (VVI), International Money Express (IMXI), Accolade (ACCD), Liquidity Services (LQDT), and First Advantage (FA). These companies are all part of the "business services, not elsewhere classified" industry.
Advantage Solutions (NASDAQ:ADV) and MediaAlpha (NYSE:MAX) are both small-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, media sentiment, community ranking, dividends and earnings.
MediaAlpha received 23 more outperform votes than Advantage Solutions when rated by MarketBeat users. Likewise, 63.46% of users gave MediaAlpha an outperform vote while only 27.78% of users gave Advantage Solutions an outperform vote.
Advantage Solutions presently has a consensus price target of $3.43, indicating a potential downside of 1.06%. MediaAlpha has a consensus price target of $21.50, indicating a potential upside of 8.42%. Given Advantage Solutions' stronger consensus rating and higher possible upside, analysts plainly believe MediaAlpha is more favorable than Advantage Solutions.
In the previous week, Advantage Solutions had 1 more articles in the media than MediaAlpha. MarketBeat recorded 16 mentions for Advantage Solutions and 15 mentions for MediaAlpha. Advantage Solutions' average media sentiment score of 0.55 beat MediaAlpha's score of 0.55 indicating that MediaAlpha is being referred to more favorably in the news media.
Advantage Solutions has a beta of 1.57, indicating that its stock price is 57% more volatile than the S&P 500. Comparatively, MediaAlpha has a beta of 1.32, indicating that its stock price is 32% more volatile than the S&P 500.
49.8% of Advantage Solutions shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 6.2% of Advantage Solutions shares are held by company insiders. Comparatively, 11.5% of MediaAlpha shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Advantage Solutions has a net margin of -0.36% compared to Advantage Solutions' net margin of -7.76%. Advantage Solutions' return on equity of 0.00% beat MediaAlpha's return on equity.
MediaAlpha has lower revenue, but higher earnings than Advantage Solutions. Advantage Solutions is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.
Summary
MediaAlpha beats Advantage Solutions on 12 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding MAX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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