AV vs. SAGA, LSEG, LLOY, BARC, NWG, PRU, STAN, LGEN, SMT, and AIBG
Should you be buying Aviva stock or one of its competitors? The main competitors of Aviva include Saga (SAGA), London Stock Exchange Group (LSEG), Lloyds Banking Group (LLOY), Barclays (BARC), NatWest Group (NWG), Prudential (PRU), Standard Chartered (STAN), Legal & General Group (LGEN), Scottish Mortgage (SMT), and AIB Group (AIBG). These companies are all part of the "financial services" sector.
Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, community ranking, media sentiment, institutional ownership, risk, valuation, profitability and dividends.
48.4% of Aviva shares are held by institutional investors. Comparatively, 20.1% of Saga shares are held by institutional investors. 0.2% of Aviva shares are held by insiders. Comparatively, 36.4% of Saga shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Aviva pays an annual dividend of GBX 33 per share and has a dividend yield of 6.9%. Saga pays an annual dividend of GBX 2 per share and has a dividend yield of 1.6%. Aviva pays out 8,918.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Saga pays out -246.9% of its earnings in the form of a dividend.
Saga received 498 more outperform votes than Aviva when rated by MarketBeat users. Likewise, 69.35% of users gave Saga an outperform vote while only 61.11% of users gave Aviva an outperform vote.
Aviva has a beta of 0.93, indicating that its share price is 7% less volatile than the S&P 500. Comparatively, Saga has a beta of 2.51, indicating that its share price is 151% more volatile than the S&P 500.
Aviva has a net margin of 5.03% compared to Saga's net margin of -14.97%. Aviva's return on equity of 11.16% beat Saga's return on equity.
In the previous week, Aviva had 1 more articles in the media than Saga. MarketBeat recorded 4 mentions for Aviva and 3 mentions for Saga. Aviva's average media sentiment score of 1.37 beat Saga's score of -1.13 indicating that Aviva is being referred to more favorably in the media.
Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.
Aviva currently has a consensus price target of GBX 509.67, indicating a potential upside of 6.65%. Given Aviva's higher probable upside, research analysts clearly believe Aviva is more favorable than Saga.
Summary
Aviva beats Saga on 13 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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