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Aviva (AV) Competitors

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GBX 672.40 -14.00 (-2.04%)
As of 10/1/2026

AV vs. PRU, ADM, SDLF, BEZ, and PHNX

Should you buy Aviva stock or one of its competitors? Aviva's main competitors and comparable companies include Prudential (PRU), Admiral Group (ADM), Standard Life (SDLF), Beazley (BEZ), and Phoenix Group (PHNX). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "insurance" industry.

How does Aviva compare to Prudential?

Aviva (LON:AV) and Prudential (LON:PRU) are both large-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their risk, valuation, media sentiment, analyst recommendations, dividends, earnings, institutional ownership and profitability.

48.5% of Aviva shares are owned by institutional investors. Comparatively, 63.3% of Prudential shares are owned by institutional investors. 0.2% of Aviva shares are owned by insiders. Comparatively, 0.5% of Prudential shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.1%. Prudential pays an annual dividend of GBX 26.11 per share and has a dividend yield of 2.8%. Aviva pays out 70.1% of its earnings in the form of a dividend. Prudential pays out 18.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Aviva has a beta of 0.624, meaning that its share price is 38% less volatile than the broader market. Comparatively, Prudential has a beta of 0.894, meaning that its share price is 11% less volatile than the broader market.

Prudential has a net margin of 12.15% compared to Aviva's net margin of 0.87%. Prudential's return on equity of 18.25% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva0.87% 6.80% 0.50%
Prudential 12.15%18.25%1.23%

In the previous week, Prudential had 3 more articles in the media than Aviva. MarketBeat recorded 7 mentions for Prudential and 4 mentions for Aviva. Prudential's average media sentiment score of 0.27 beat Aviva's score of 0.17 indicating that Prudential is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Prudential
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Aviva presently has a consensus price target of GBX 739.75, indicating a potential upside of 10.02%. Prudential has a consensus price target of GBX 1,453, indicating a potential upside of 58.28%. Given Prudential's stronger consensus rating and higher probable upside, analysts clearly believe Prudential is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Prudential
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00

Aviva has higher revenue and earnings than Prudential. Prudential is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.48£1.32B£48.5213.86
Prudential£29.74B0.76£827.01M£142.206.46

Summary

Prudential beats Aviva on 13 of the 17 factors compared between the two stocks.

How does Aviva compare to Admiral Group?

Aviva (LON:AV) and Admiral Group (LON:ADM) are both large-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, dividends, analyst recommendations, profitability, valuation, risk and media sentiment.

Aviva has a beta of 0.624, indicating that its stock price is 38% less volatile than the broader market. Comparatively, Admiral Group has a beta of 0.191, indicating that its stock price is 81% less volatile than the broader market.

48.5% of Aviva shares are held by institutional investors. Comparatively, 53.3% of Admiral Group shares are held by institutional investors. 0.2% of Aviva shares are held by company insiders. Comparatively, 13.7% of Admiral Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Admiral Group has a net margin of 12.04% compared to Aviva's net margin of 0.87%. Admiral Group's return on equity of 45.59% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva0.87% 6.80% 0.50%
Admiral Group 12.04%45.59%4.96%

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.1%. Admiral Group pays an annual dividend of GBX 158.70 per share and has a dividend yield of 4.4%. Aviva pays out 70.1% of its earnings in the form of a dividend. Admiral Group pays out 72.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Aviva is clearly the better dividend stock, given its higher yield and lower payout ratio.

Aviva currently has a consensus target price of GBX 739.75, indicating a potential upside of 10.02%. Admiral Group has a consensus target price of GBX 3,813.60, indicating a potential upside of 6.29%. Given Aviva's stronger consensus rating and higher possible upside, analysts plainly believe Aviva is more favorable than Admiral Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Admiral Group
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20

Aviva has higher revenue and earnings than Admiral Group. Aviva is trading at a lower price-to-earnings ratio than Admiral Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.48£1.32B£48.5213.86
Admiral Group£5.02B2.14£400.40M£218.4016.43

In the previous week, Admiral Group had 10 more articles in the media than Aviva. MarketBeat recorded 14 mentions for Admiral Group and 4 mentions for Aviva. Admiral Group's average media sentiment score of 0.28 beat Aviva's score of 0.17 indicating that Admiral Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Admiral Group
5 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Admiral Group beats Aviva on 10 of the 18 factors compared between the two stocks.

How does Aviva compare to Standard Life?

Aviva (LON:AV) and Standard Life (LON:SDLF) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings and risk.

In the previous week, Standard Life had 2 more articles in the media than Aviva. MarketBeat recorded 6 mentions for Standard Life and 4 mentions for Aviva. Standard Life's average media sentiment score of 1.35 beat Aviva's score of 0.17 indicating that Standard Life is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Standard Life
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

48.5% of Aviva shares are owned by institutional investors. Comparatively, 37.9% of Standard Life shares are owned by institutional investors. 0.2% of Aviva shares are owned by insiders. Comparatively, 3.2% of Standard Life shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Aviva has higher earnings, but lower revenue than Standard Life. Standard Life is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.48£1.32B£48.5213.86
Standard Life£45.39B0.19N/A-£47.10N/A

Aviva presently has a consensus target price of GBX 739.75, indicating a potential upside of 10.02%. Standard Life has a consensus target price of GBX 989.25, indicating a potential upside of 13.90%. Given Standard Life's stronger consensus rating and higher possible upside, analysts plainly believe Standard Life is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Standard Life
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75

Aviva has a net margin of 0.87% compared to Standard Life's net margin of 0.00%. Aviva's return on equity of 6.80% beat Standard Life's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva0.87% 6.80% 0.50%
Standard Life N/A N/A N/A

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.1%. Standard Life pays an annual dividend of GBX 54.70 per share and has a dividend yield of 6.3%. Aviva pays out 70.1% of its earnings in the form of a dividend. Standard Life pays out -116.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Standard Life is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Aviva and Standard Life tied by winning 8 of the 16 factors compared between the two stocks.

How does Aviva compare to Beazley?

Aviva (LON:AV) and Beazley (LON:BEZ) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, earnings, media sentiment, analyst recommendations, institutional ownership, profitability, valuation and risk.

In the previous week, Aviva had 2 more articles in the media than Beazley. MarketBeat recorded 4 mentions for Aviva and 2 mentions for Beazley. Aviva's average media sentiment score of 0.17 beat Beazley's score of 0.00 indicating that Aviva is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Beazley
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Aviva has a beta of 0.624, indicating that its stock price is 38% less volatile than the broader market. Comparatively, Beazley has a beta of 0.311, indicating that its stock price is 69% less volatile than the broader market.

Beazley has a net margin of 10.31% compared to Aviva's net margin of 0.87%. Beazley's return on equity of 13.86% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva0.87% 6.80% 0.50%
Beazley 10.31%13.86%9.50%

Beazley has lower revenue, but higher earnings than Aviva. Beazley is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.48£1.32B£48.5213.86
Beazley£752.40M10.36£1.50B£109.6011.94

48.5% of Aviva shares are held by institutional investors. Comparatively, 75.4% of Beazley shares are held by institutional investors. 0.2% of Aviva shares are held by insiders. Comparatively, 1.9% of Beazley shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.1%. Beazley pays an annual dividend of GBX 32.93 per share and has a dividend yield of 2.5%. Aviva pays out 70.1% of its earnings in the form of a dividend. Beazley pays out 30.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Aviva presently has a consensus price target of GBX 739.75, suggesting a potential upside of 10.02%. Beazley has a consensus price target of GBX 1,074.17, suggesting a potential downside of 17.90%. Given Aviva's higher probable upside, equities research analysts clearly believe Aviva is more favorable than Beazley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Beazley
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

Summary

Beazley beats Aviva on 10 of the 17 factors compared between the two stocks.

How does Aviva compare to Phoenix Group?

Phoenix Group (LON:PHNX) and Aviva (LON:AV) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, valuation, media sentiment, profitability, risk, dividends, earnings and institutional ownership.

Phoenix Group has a beta of 0.847, suggesting that its stock price is 15% less volatile than the broader market. Comparatively, Aviva has a beta of 0.624, suggesting that its stock price is 38% less volatile than the broader market.

Phoenix Group presently has a consensus price target of GBX 765, indicating a potential downside of 0.26%. Aviva has a consensus price target of GBX 739.75, indicating a potential upside of 10.02%. Given Aviva's stronger consensus rating and higher probable upside, analysts plainly believe Aviva is more favorable than Phoenix Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Phoenix Group
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50

37.9% of Phoenix Group shares are held by institutional investors. Comparatively, 48.5% of Aviva shares are held by institutional investors. 3.2% of Phoenix Group shares are held by company insiders. Comparatively, 0.2% of Aviva shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Aviva had 3 more articles in the media than Phoenix Group. MarketBeat recorded 4 mentions for Aviva and 1 mentions for Phoenix Group. Phoenix Group's average media sentiment score of 0.67 beat Aviva's score of 0.17 indicating that Phoenix Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Phoenix Group
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Aviva
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Aviva has a net margin of 0.87% compared to Phoenix Group's net margin of -0.92%. Aviva's return on equity of 6.80% beat Phoenix Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Phoenix Group-0.92% -3,569.23% 0.08%
Aviva 0.87%6.80%0.50%

Phoenix Group pays an annual dividend of GBX 54 per share and has a dividend yield of 7.0%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.1%. Phoenix Group pays out -85.2% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Phoenix Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Aviva has higher revenue and earnings than Phoenix Group. Phoenix Group is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Phoenix Group£10.97B0.70-£521.46M-£63.40N/A
Aviva£37.44B0.48£1.32B£48.5213.86

Summary

Aviva beats Phoenix Group on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AV vs. The Competition

MetricAvivaInsurance IndustryFinance SectorLON Exchange
Market Cap£18.07B£18.20B£13.30B£2.80B
Dividend Yield6.72%3.29%6.03%6.18%
P/E Ratio13.8616.0624.47366.17
Price / Sales0.4830.32507.1389,425.29
Price / Cash0.9011.6147.4527.89
Price / Book1.921.992.706.83
Net Income£1.32B£1.80B£1.32B£5.89B
7 Day Performance-3.64%-1.56%-0.98%-0.75%
1 Month Performance-8.12%-4.92%1.06%16.85%
1 Year Performance-2.66%6.17%8.17%16.40%

Aviva Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AV
Aviva
3.3142 of 5 stars
GBX 672.40
-2.0%
GBX 739.75
+10.0%
+0.1%£18.07B£37.44B13.8639,359
PRU
Prudential
4.4292 of 5 stars
GBX 980.60
+0.3%
GBX 1,453
+48.2%
-11.6%£24.13B£29.74B6.9015,338
ADM
Admiral Group
2.5772 of 5 stars
GBX 3,770
-1.7%
GBX 3,813.60
+1.2%
+6.2%£11.27B£5.02B17.2642,000
SDLF
Standard Life
2.8983 of 5 stars
GBX 944.50
-0.2%
GBX 968
+2.5%
N/A£9.47B£45.39BN/AN/A
BEZ
Beazley
0.8271 of 5 stars
GBX 1,307
+0.1%
GBX 1,074.17
-17.8%
+46.4%£7.78B£752.40M11.932,324

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This page (LON:AV) was last updated on 10/2/2026 by MarketBeat.com Staff.
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