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Aviva (AV) Competitors

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GBX 661.40 +3.00 (+0.46%)
As of 07/10/2026

AV vs. SAGA, BARC, LLOY, NWG, and STAN

Should you buy Aviva stock or one of its competitors? MarketBeat compares Aviva with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Aviva include Saga (SAGA), Barclays (BARC), Lloyds Banking Group (LLOY), NatWest Group (NWG), and Standard Chartered (STAN). These companies are all part of the "financial services" sector.

How does Aviva compare to Saga?

Saga (LON:SAGA) and Aviva (LON:AV) are both financial services companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, institutional ownership, earnings, media sentiment, profitability and risk.

13.5% of Saga shares are held by institutional investors. Comparatively, 48.5% of Aviva shares are held by institutional investors. 30.4% of Saga shares are held by insiders. Comparatively, 0.2% of Aviva shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Aviva has higher revenue and earnings than Saga. Aviva is trading at a lower price-to-earnings ratio than Saga, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Saga£660M1.43-£147.23M£2.40270.42
Aviva£37.44B0.47£1.32B£48.5213.63

Saga has a beta of 2.021, indicating that its stock price is 102% more volatile than the broader market. Comparatively, Aviva has a beta of 0.62, indicating that its stock price is 38% less volatile than the broader market.

Aviva has a net margin of 1.82% compared to Saga's net margin of -1.53%. Aviva's return on equity of 10.20% beat Saga's return on equity.

Company Net Margins Return on Equity Return on Assets
Saga-1.53% -15.72% 2.90%
Aviva 1.82%10.20%0.50%

In the previous week, Aviva had 1 more articles in the media than Saga. MarketBeat recorded 6 mentions for Aviva and 5 mentions for Saga. Saga's average media sentiment score of 0.10 beat Aviva's score of -0.02 indicating that Saga is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Saga
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Aviva
0 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Saga presently has a consensus target price of GBX 910, indicating a potential upside of 40.22%. Aviva has a consensus target price of GBX 719.13, indicating a potential upside of 8.73%. Given Saga's stronger consensus rating and higher probable upside, equities research analysts clearly believe Saga is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Saga
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38

Summary

Saga and Aviva tied by winning 8 of the 16 factors compared between the two stocks.

How does Aviva compare to Barclays?

Barclays (LON:BARC) and Aviva (LON:AV) are both large-cap financial services companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, earnings, dividends, media sentiment, analyst recommendations, institutional ownership and profitability.

Barclays has higher earnings, but lower revenue than Aviva. Barclays is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Barclays£29.59B2.33£4.87B£43.4011.76
Aviva£37.44B0.47£1.32B£48.5213.63

Barclays has a beta of 0.884, suggesting that its stock price is 12% less volatile than the broader market. Comparatively, Aviva has a beta of 0.62, suggesting that its stock price is 38% less volatile than the broader market.

Barclays pays an annual dividend of GBX 8.60 per share and has a dividend yield of 1.7%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.1%. Barclays pays out 19.8% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

39.1% of Barclays shares are held by institutional investors. Comparatively, 48.5% of Aviva shares are held by institutional investors. 0.3% of Barclays shares are held by insiders. Comparatively, 0.2% of Aviva shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Barclays had 18 more articles in the media than Aviva. MarketBeat recorded 24 mentions for Barclays and 6 mentions for Aviva. Barclays' average media sentiment score of 0.86 beat Aviva's score of -0.02 indicating that Barclays is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Barclays
13 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
4 Very Negative mention(s)
Positive
Aviva
0 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Barclays currently has a consensus price target of GBX 545, indicating a potential upside of 6.82%. Aviva has a consensus price target of GBX 719.13, indicating a potential upside of 8.73%. Given Aviva's higher probable upside, analysts plainly believe Aviva is more favorable than Barclays.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Barclays
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38

Barclays has a net margin of 17.81% compared to Aviva's net margin of 1.82%. Aviva's return on equity of 10.20% beat Barclays' return on equity.

Company Net Margins Return on Equity Return on Assets
Barclays17.81% 9.46% 0.32%
Aviva 1.82%10.20%0.50%

Summary

Barclays beats Aviva on 10 of the 18 factors compared between the two stocks.

How does Aviva compare to Lloyds Banking Group?

Lloyds Banking Group (LON:LLOY) and Aviva (LON:AV) are both large-cap financial services companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, media sentiment, risk, analyst recommendations, earnings and institutional ownership.

58.1% of Lloyds Banking Group shares are owned by institutional investors. Comparatively, 48.5% of Aviva shares are owned by institutional investors. 0.2% of Lloyds Banking Group shares are owned by insiders. Comparatively, 0.2% of Aviva shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Lloyds Banking Group had 8 more articles in the media than Aviva. MarketBeat recorded 14 mentions for Lloyds Banking Group and 6 mentions for Aviva. Lloyds Banking Group's average media sentiment score of 0.59 beat Aviva's score of -0.02 indicating that Lloyds Banking Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lloyds Banking Group
4 Very Positive mention(s)
7 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Aviva
0 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Lloyds Banking Group pays an annual dividend of GBX 3.33 per share and has a dividend yield of 3.0%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.1%. Lloyds Banking Group pays out 43.8% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Lloyds Banking Group has a net margin of 25.91% compared to Aviva's net margin of 1.82%. Lloyds Banking Group's return on equity of 10.75% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Lloyds Banking Group25.91% 10.75% 0.57%
Aviva 1.82%10.20%0.50%

Lloyds Banking Group has higher earnings, but lower revenue than Aviva. Aviva is trading at a lower price-to-earnings ratio than Lloyds Banking Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lloyds Banking Group£20.52B3.15£4.79B£7.6014.61
Aviva£37.44B0.47£1.32B£48.5213.63

Lloyds Banking Group has a beta of 0.907, indicating that its stock price is 9% less volatile than the broader market. Comparatively, Aviva has a beta of 0.62, indicating that its stock price is 38% less volatile than the broader market.

Lloyds Banking Group presently has a consensus price target of GBX 113.80, suggesting a potential upside of 2.50%. Aviva has a consensus price target of GBX 719.13, suggesting a potential upside of 8.73%. Given Aviva's higher probable upside, analysts plainly believe Aviva is more favorable than Lloyds Banking Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lloyds Banking Group
1 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.50
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38

Summary

Lloyds Banking Group beats Aviva on 13 of the 18 factors compared between the two stocks.

How does Aviva compare to NatWest Group?

NatWest Group (LON:NWG) and Aviva (LON:AV) are both large-cap financial services companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and media sentiment.

NatWest Group has higher earnings, but lower revenue than Aviva. NatWest Group is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NatWest Group£16.99B3.08£4.43B£69.809.43
Aviva£37.44B0.47£1.32B£48.5213.63

25.5% of NatWest Group shares are owned by institutional investors. Comparatively, 48.5% of Aviva shares are owned by institutional investors. 0.2% of NatWest Group shares are owned by company insiders. Comparatively, 0.2% of Aviva shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

NatWest Group pays an annual dividend of GBX 32.50 per share and has a dividend yield of 4.9%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.1%. NatWest Group pays out 46.6% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Aviva had 6 more articles in the media than NatWest Group. MarketBeat recorded 6 mentions for Aviva and 0 mentions for NatWest Group. NatWest Group's average media sentiment score of 0.00 beat Aviva's score of -0.02 indicating that NatWest Group is being referred to more favorably in the media.

Company Overall Sentiment
NatWest Group Neutral
Aviva Neutral

NatWest Group currently has a consensus price target of GBX 743.75, suggesting a potential upside of 13.05%. Aviva has a consensus price target of GBX 719.13, suggesting a potential upside of 8.73%. Given NatWest Group's stronger consensus rating and higher possible upside, research analysts plainly believe NatWest Group is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NatWest Group
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.63
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38

NatWest Group has a beta of 0.814, meaning that its stock price is 19% less volatile than the broader market. Comparatively, Aviva has a beta of 0.62, meaning that its stock price is 38% less volatile than the broader market.

NatWest Group has a net margin of 20.12% compared to Aviva's net margin of 1.82%. NatWest Group's return on equity of 14.97% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
NatWest Group20.12% 14.97% 0.64%
Aviva 1.82%10.20%0.50%

Summary

NatWest Group beats Aviva on 13 of the 18 factors compared between the two stocks.

How does Aviva compare to Standard Chartered?

Aviva (LON:AV) and Standard Chartered (LON:STAN) are both large-cap financial services companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, media sentiment, dividends and valuation.

Aviva has a beta of 0.62, suggesting that its stock price is 38% less volatile than the broader market. Comparatively, Standard Chartered has a beta of 0.596, suggesting that its stock price is 40% less volatile than the broader market.

Aviva presently has a consensus target price of GBX 719.13, suggesting a potential upside of 8.73%. Standard Chartered has a consensus target price of GBX 1,938.33, suggesting a potential downside of 8.09%. Given Aviva's stronger consensus rating and higher probable upside, equities research analysts plainly believe Aviva is more favorable than Standard Chartered.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38
Standard Chartered
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.1%. Standard Chartered pays an annual dividend of GBX 61.30 per share and has a dividend yield of 2.9%. Aviva pays out 70.1% of its earnings in the form of a dividend. Standard Chartered pays out 29.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

48.5% of Aviva shares are owned by institutional investors. Comparatively, 52.2% of Standard Chartered shares are owned by institutional investors. 0.2% of Aviva shares are owned by company insiders. Comparatively, 0.4% of Standard Chartered shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Standard Chartered had 1 more articles in the media than Aviva. MarketBeat recorded 7 mentions for Standard Chartered and 6 mentions for Aviva. Standard Chartered's average media sentiment score of 0.06 beat Aviva's score of -0.02 indicating that Standard Chartered is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
0 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Standard Chartered
0 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Standard Chartered has lower revenue, but higher earnings than Aviva. Standard Chartered is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.47£1.32B£48.5213.63
Standard Chartered£21.08B2.18£4.20B£206.5010.21

Standard Chartered has a net margin of 11.77% compared to Aviva's net margin of 1.82%. Standard Chartered's return on equity of 10.34% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva1.82% 10.20% 0.50%
Standard Chartered 11.77%10.34%0.41%

Summary

Standard Chartered beats Aviva on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AV vs. The Competition

MetricAvivaInsurance IndustryFinancial SectorLON Exchange
Market Cap£17.77B£26.72B£6.17B£2.78B
Dividend Yield6.72%5.06%5.23%6.17%
P/E Ratio13.6333.0528.81368.18
Price / Sales0.4738.971,187.1584,613.91
Price / Cash0.901.8488.6427.87
Price / Book1.89260.406.437.49
Net Income£1.32B£1.57B£1.13B£5.89B
7 Day Performance-1.05%0.69%-0.56%-0.48%
1 Month Performance5.35%4.87%0.30%-1.00%
1 Year Performance5.49%25.31%15.53%61.74%

Aviva Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AV
Aviva
3.0728 of 5 stars
GBX 661.40
+0.5%
GBX 719.13
+8.7%
+5.5%£17.77B£37.44B13.6326,382
SAGA
Saga
3.0275 of 5 stars
GBX 625
-2.3%
GBX 795
+27.2%
+239.6%£908.69M£660M260.423,682
BARC
Barclays
2.9291 of 5 stars
GBX 527.90
-0.3%
GBX 545
+3.2%
+50.4%£71.48B£29.59B12.1687,400
LLOY
Lloyds Banking Group
2.2001 of 5 stars
GBX 115.25
-0.1%
GBX 113.80
-1.3%
+48.9%£67.15B£20.52B15.1659,400
NWG
NatWest Group
4.0202 of 5 stars
GBX 686.20
0.0%
GBX 743.75
+8.4%
+34.8%£54.64B£16.99B9.8361,000

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This page (LON:AV) was last updated on 7/13/2026 by MarketBeat.com Staff.
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