Aviva (AV) Competitors

Aviva logo
GBX 644.60 +9.80 (+1.54%)
As of 06/22/2026

AV vs. SAGA, BARC, LLOY, NWG, and LSEG

Should you buy Aviva stock or one of its competitors? MarketBeat compares Aviva with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Aviva include Saga (SAGA), Barclays (BARC), Lloyds Banking Group (LLOY), NatWest Group (NWG), and London Stock Exchange Group (LSEG). These companies are all part of the "financial services" sector.

How does Aviva compare to Saga?

Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, dividends, profitability, media sentiment, risk and valuation.

In the previous week, Aviva and Aviva both had 2 articles in the media. Saga's average media sentiment score of 0.36 beat Aviva's score of -0.05 indicating that Saga is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Saga
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

48.5% of Aviva shares are owned by institutional investors. Comparatively, 13.8% of Saga shares are owned by institutional investors. 0.2% of Aviva shares are owned by insiders. Comparatively, 30.4% of Saga shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Aviva has a beta of 0.624, meaning that its share price is 38% less volatile than the broader market. Comparatively, Saga has a beta of 2.016, meaning that its share price is 102% more volatile than the broader market.

Aviva has higher revenue and earnings than Saga. Aviva is trading at a lower price-to-earnings ratio than Saga, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.46£1.32B£48.5213.29
Saga£660M1.21-£147.23M£2.40229.58

Aviva has a net margin of 1.82% compared to Saga's net margin of -1.53%. Aviva's return on equity of 10.20% beat Saga's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva1.82% 10.20% 0.50%
Saga -1.53%-15.72%2.90%

Aviva presently has a consensus price target of GBX 719.13, indicating a potential upside of 11.56%. Saga has a consensus price target of GBX 600, indicating a potential upside of 8.89%. Given Aviva's higher possible upside, analysts clearly believe Aviva is more favorable than Saga.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38
Saga
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

Summary

Aviva beats Saga on 8 of the 15 factors compared between the two stocks.

How does Aviva compare to Barclays?

Aviva (LON:AV) and Barclays (LON:BARC) are both large-cap financial services companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, dividends, risk, earnings, media sentiment and valuation.

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.3%. Barclays pays an annual dividend of GBX 8.60 per share and has a dividend yield of 1.7%. Aviva pays out 70.1% of its earnings in the form of a dividend. Barclays pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Aviva presently has a consensus target price of GBX 719.13, indicating a potential upside of 11.56%. Barclays has a consensus target price of GBX 532.50, indicating a potential upside of 4.11%. Given Aviva's higher possible upside, analysts clearly believe Aviva is more favorable than Barclays.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38
Barclays
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

48.5% of Aviva shares are held by institutional investors. Comparatively, 39.1% of Barclays shares are held by institutional investors. 0.2% of Aviva shares are held by company insiders. Comparatively, 0.3% of Barclays shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Barclays has a net margin of 17.81% compared to Aviva's net margin of 1.82%. Aviva's return on equity of 10.20% beat Barclays' return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva1.82% 10.20% 0.50%
Barclays 17.81%9.46%0.32%

Aviva has a beta of 0.624, suggesting that its stock price is 38% less volatile than the broader market. Comparatively, Barclays has a beta of 0.899, suggesting that its stock price is 10% less volatile than the broader market.

In the previous week, Barclays had 22 more articles in the media than Aviva. MarketBeat recorded 24 mentions for Barclays and 2 mentions for Aviva. Barclays' average media sentiment score of 0.88 beat Aviva's score of -0.05 indicating that Barclays is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Barclays
11 Very Positive mention(s)
6 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Barclays has lower revenue, but higher earnings than Aviva. Barclays is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.46£1.32B£48.5213.29
Barclays£29.59B2.34£4.87B£43.4011.79

Summary

Barclays beats Aviva on 10 of the 18 factors compared between the two stocks.

How does Aviva compare to Lloyds Banking Group?

Lloyds Banking Group (LON:LLOY) and Aviva (LON:AV) are both large-cap financial services companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, dividends, media sentiment, risk, valuation, institutional ownership and analyst recommendations.

Lloyds Banking Group has a beta of 0.921, meaning that its stock price is 8% less volatile than the broader market. Comparatively, Aviva has a beta of 0.624, meaning that its stock price is 38% less volatile than the broader market.

Lloyds Banking Group pays an annual dividend of GBX 3.33 per share and has a dividend yield of 3.1%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.3%. Lloyds Banking Group pays out 43.8% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Lloyds Banking Group has a net margin of 25.91% compared to Aviva's net margin of 1.82%. Lloyds Banking Group's return on equity of 10.75% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Lloyds Banking Group25.91% 10.75% 0.57%
Aviva 1.82%10.20%0.50%

In the previous week, Lloyds Banking Group had 24 more articles in the media than Aviva. MarketBeat recorded 26 mentions for Lloyds Banking Group and 2 mentions for Aviva. Lloyds Banking Group's average media sentiment score of 0.33 beat Aviva's score of -0.05 indicating that Lloyds Banking Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lloyds Banking Group
2 Very Positive mention(s)
11 Positive mention(s)
13 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Aviva
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Lloyds Banking Group has higher earnings, but lower revenue than Aviva. Aviva is trading at a lower price-to-earnings ratio than Lloyds Banking Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lloyds Banking Group£20.52B3.10£4.79B£7.6014.35
Aviva£37.44B0.46£1.32B£48.5213.29

58.1% of Lloyds Banking Group shares are held by institutional investors. Comparatively, 48.5% of Aviva shares are held by institutional investors. 0.2% of Lloyds Banking Group shares are held by insiders. Comparatively, 0.2% of Aviva shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Lloyds Banking Group currently has a consensus price target of GBX 113.44, suggesting a potential upside of 4.03%. Aviva has a consensus price target of GBX 719.13, suggesting a potential upside of 11.56%. Given Aviva's higher possible upside, analysts plainly believe Aviva is more favorable than Lloyds Banking Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lloyds Banking Group
1 Sell rating(s)
2 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.56
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38

Summary

Lloyds Banking Group beats Aviva on 13 of the 18 factors compared between the two stocks.

How does Aviva compare to NatWest Group?

NatWest Group (LON:NWG) and Aviva (LON:AV) are both large-cap financial services companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, valuation, earnings, dividends, institutional ownership, risk, media sentiment and analyst recommendations.

NatWest Group has a net margin of 20.12% compared to Aviva's net margin of 1.82%. NatWest Group's return on equity of 14.97% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
NatWest Group20.12% 14.97% 0.64%
Aviva 1.82%10.20%0.50%

25.5% of NatWest Group shares are held by institutional investors. Comparatively, 48.5% of Aviva shares are held by institutional investors. 0.2% of NatWest Group shares are held by company insiders. Comparatively, 0.2% of Aviva shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

NatWest Group has a beta of 0.823, suggesting that its share price is 18% less volatile than the broader market. Comparatively, Aviva has a beta of 0.624, suggesting that its share price is 38% less volatile than the broader market.

NatWest Group presently has a consensus target price of GBX 727.14, indicating a potential upside of 10.64%. Aviva has a consensus target price of GBX 719.13, indicating a potential upside of 11.56%. Given Aviva's higher possible upside, analysts clearly believe Aviva is more favorable than NatWest Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NatWest Group
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38

NatWest Group pays an annual dividend of GBX 32.50 per share and has a dividend yield of 4.9%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.3%. NatWest Group pays out 46.6% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

NatWest Group has higher earnings, but lower revenue than Aviva. NatWest Group is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NatWest Group£16.99B3.08£4.43B£69.809.42
Aviva£37.44B0.46£1.32B£48.5213.29

In the previous week, Aviva had 1 more articles in the media than NatWest Group. MarketBeat recorded 2 mentions for Aviva and 1 mentions for NatWest Group. NatWest Group's average media sentiment score of 0.00 beat Aviva's score of -0.05 indicating that NatWest Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NatWest Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Aviva
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

NatWest Group beats Aviva on 11 of the 17 factors compared between the two stocks.

How does Aviva compare to London Stock Exchange Group?

London Stock Exchange Group (LON:LSEG) and Aviva (LON:AV) are both large-cap financial services companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, risk, analyst recommendations, institutional ownership, valuation and earnings.

London Stock Exchange Group pays an annual dividend of GBX 136 per share and has a dividend yield of 1.6%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.3%. London Stock Exchange Group pays out 57.4% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

London Stock Exchange Group has a net margin of 13.41% compared to Aviva's net margin of 1.82%. Aviva's return on equity of 10.20% beat London Stock Exchange Group's return on equity.

Company Net Margins Return on Equity Return on Assets
London Stock Exchange Group13.41% 6.10% 0.13%
Aviva 1.82%10.20%0.50%

London Stock Exchange Group currently has a consensus target price of £122, suggesting a potential upside of 45.76%. Aviva has a consensus target price of GBX 719.13, suggesting a potential upside of 11.56%. Given London Stock Exchange Group's stronger consensus rating and higher possible upside, equities analysts plainly believe London Stock Exchange Group is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
London Stock Exchange Group
0 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
3.00
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38

62.7% of London Stock Exchange Group shares are held by institutional investors. Comparatively, 48.5% of Aviva shares are held by institutional investors. 0.3% of London Stock Exchange Group shares are held by insiders. Comparatively, 0.2% of Aviva shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Aviva has higher revenue and earnings than London Stock Exchange Group. Aviva is trading at a lower price-to-earnings ratio than London Stock Exchange Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
London Stock Exchange Group£9.35B4.37£673.82M£237.0035.32
Aviva£37.44B0.46£1.32B£48.5213.29

London Stock Exchange Group has a beta of 0.381, indicating that its share price is 62% less volatile than the broader market. Comparatively, Aviva has a beta of 0.624, indicating that its share price is 38% less volatile than the broader market.

In the previous week, London Stock Exchange Group had 2 more articles in the media than Aviva. MarketBeat recorded 4 mentions for London Stock Exchange Group and 2 mentions for Aviva. London Stock Exchange Group's average media sentiment score of 0.00 beat Aviva's score of -0.05 indicating that London Stock Exchange Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
London Stock Exchange Group
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Aviva
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

London Stock Exchange Group beats Aviva on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AV vs. The Competition

MetricAvivaInsurance IndustryFinancial SectorLON Exchange
Market Cap£17.32B£24.76B£6.05B£2.79B
Dividend Yield6.72%5.08%5.27%6.16%
P/E Ratio13.2929.9116.32365.73
Price / Sales0.4634.331,100.7986,262.40
Price / Cash0.901.8448.6227.85
Price / Book1.84248.256.627.92
Net Income£1.32B£1.57B£1.13B£5.89B
7 Day Performance2.16%0.02%-0.40%-0.89%
1 Month Performance3.04%0.58%0.83%-0.78%
1 Year Performance3.47%21.58%20.33%70.61%

Aviva Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AV
Aviva
3.4526 of 5 stars
GBX 644.60
+1.5%
GBX 719.13
+11.6%
+1.9%£17.32B£37.44B13.2926,382
SAGA
Saga
1.49 of 5 stars
GBX 590
-1.0%
GBX 600
+1.7%
+220.0%£857.80M£660M245.833,682
BARC
Barclays
2.5972 of 5 stars
GBX 484.25
+0.9%
GBX 527.50
+8.9%
+58.4%£65.57B£29.59B11.1687,400
LLOY
Lloyds Banking Group
2.4325 of 5 stars
GBX 103.50
+0.8%
GBX 113.44
+9.6%
+44.5%£60.31B£20.52B13.6259,400
NWG
NatWest Group
3.9589 of 5 stars
GBX 625
+1.7%
GBX 727.14
+16.3%
+28.9%£49.77B£16.99B8.9561,000

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This page (LON:AV) was last updated on 6/23/2026 by MarketBeat.com Staff.
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