Go Pro

Aviva (AV) Competitors

Aviva logo
GBX 707.20 +3.60 (+0.51%)
As of 09/11/2026

AV vs. PRU, ADM, SDLF, BEZ, and PHNX

Should you buy Aviva stock or one of its competitors? Aviva's main competitors and comparable companies include Prudential (PRU), Admiral Group (ADM), Standard Life (SDLF), Beazley (BEZ), and Phoenix Group (PHNX). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "insurance" industry.

How does Aviva compare to Prudential?

Aviva (LON:AV) and Prudential (LON:PRU) are both large-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, profitability, analyst recommendations, earnings, valuation, risk and media sentiment.

Prudential has a net margin of 12.15% compared to Aviva's net margin of 0.87%. Prudential's return on equity of 18.25% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva0.87% 6.80% 0.50%
Prudential 12.15%18.25%1.23%

48.5% of Aviva shares are owned by institutional investors. Comparatively, 63.3% of Prudential shares are owned by institutional investors. 0.2% of Aviva shares are owned by insiders. Comparatively, 0.5% of Prudential shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.8%. Prudential pays an annual dividend of GBX 26.11 per share and has a dividend yield of 2.7%. Aviva pays out 70.1% of its earnings in the form of a dividend. Prudential pays out 18.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Aviva has a beta of 0.624, suggesting that its stock price is 38% less volatile than the broader market. Comparatively, Prudential has a beta of 0.894, suggesting that its stock price is 11% less volatile than the broader market.

Aviva currently has a consensus price target of GBX 739.75, suggesting a potential upside of 4.60%. Prudential has a consensus price target of GBX 1,453, suggesting a potential upside of 48.45%. Given Prudential's stronger consensus rating and higher possible upside, analysts clearly believe Prudential is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Prudential
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00

Aviva has higher revenue and earnings than Prudential. Prudential is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.51£1.32B£48.5214.58
Prudential£29.74B0.81£827.01M£142.206.88

In the previous week, Prudential had 4 more articles in the media than Aviva. MarketBeat recorded 9 mentions for Prudential and 5 mentions for Aviva. Prudential's average media sentiment score of 0.29 beat Aviva's score of 0.19 indicating that Prudential is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Prudential
1 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Prudential beats Aviva on 13 of the 17 factors compared between the two stocks.

How does Aviva compare to Admiral Group?

Admiral Group (LON:ADM) and Aviva (LON:AV) are both large-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, valuation, institutional ownership, earnings, media sentiment, dividends, profitability and analyst recommendations.

Admiral Group has a net margin of 12.04% compared to Aviva's net margin of 0.87%. Admiral Group's return on equity of 45.59% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Admiral Group12.04% 45.59% 4.96%
Aviva 0.87%6.80%0.50%

Admiral Group has a beta of 0.191, meaning that its stock price is 81% less volatile than the broader market. Comparatively, Aviva has a beta of 0.624, meaning that its stock price is 38% less volatile than the broader market.

Aviva has higher revenue and earnings than Admiral Group. Aviva is trading at a lower price-to-earnings ratio than Admiral Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Admiral Group£5.02B2.26£400.40M£218.4017.34
Aviva£37.44B0.51£1.32B£48.5214.58

Admiral Group presently has a consensus price target of GBX 3,813.60, indicating a potential upside of 0.73%. Aviva has a consensus price target of GBX 739.75, indicating a potential upside of 4.60%. Given Aviva's stronger consensus rating and higher probable upside, analysts clearly believe Aviva is more favorable than Admiral Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Admiral Group
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50

53.3% of Admiral Group shares are owned by institutional investors. Comparatively, 48.5% of Aviva shares are owned by institutional investors. 13.7% of Admiral Group shares are owned by company insiders. Comparatively, 0.2% of Aviva shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Aviva had 2 more articles in the media than Admiral Group. MarketBeat recorded 5 mentions for Aviva and 3 mentions for Admiral Group. Admiral Group's average media sentiment score of 0.49 beat Aviva's score of 0.19 indicating that Admiral Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Admiral Group
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Aviva
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Admiral Group pays an annual dividend of GBX 158.70 per share and has a dividend yield of 4.2%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.8%. Admiral Group pays out 72.7% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Aviva is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Admiral Group and Aviva tied by winning 9 of the 18 factors compared between the two stocks.

How does Aviva compare to Standard Life?

Standard Life (LON:SDLF) and Aviva (LON:AV) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, media sentiment, analyst recommendations and earnings.

Aviva has lower revenue, but higher earnings than Standard Life. Standard Life is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Standard Life£45.39B0.20N/A-£47.10N/A
Aviva£37.44B0.51£1.32B£48.5214.58

Standard Life pays an annual dividend of GBX 54.70 per share and has a dividend yield of 5.9%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.8%. Standard Life pays out -116.1% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Standard Life is clearly the better dividend stock, given its higher yield and lower payout ratio.

37.9% of Standard Life shares are held by institutional investors. Comparatively, 48.5% of Aviva shares are held by institutional investors. 3.2% of Standard Life shares are held by company insiders. Comparatively, 0.2% of Aviva shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Standard Life had 2 more articles in the media than Aviva. MarketBeat recorded 7 mentions for Standard Life and 5 mentions for Aviva. Standard Life's average media sentiment score of 0.97 beat Aviva's score of 0.19 indicating that Standard Life is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Standard Life
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Aviva
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Aviva has a net margin of 0.87% compared to Standard Life's net margin of 0.00%. Aviva's return on equity of 6.80% beat Standard Life's return on equity.

Company Net Margins Return on Equity Return on Assets
Standard LifeN/A N/A N/A
Aviva 0.87%6.80%0.50%

Standard Life currently has a consensus target price of GBX 968, indicating a potential upside of 5.28%. Aviva has a consensus target price of GBX 739.75, indicating a potential upside of 4.60%. Given Standard Life's stronger consensus rating and higher probable upside, equities research analysts clearly believe Standard Life is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Standard Life
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

Standard Life and Aviva tied by winning 8 of the 16 factors compared between the two stocks.

How does Aviva compare to Beazley?

Aviva (LON:AV) and Beazley (LON:BEZ) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, institutional ownership, media sentiment, profitability and earnings.

48.5% of Aviva shares are held by institutional investors. Comparatively, 75.4% of Beazley shares are held by institutional investors. 0.2% of Aviva shares are held by insiders. Comparatively, 1.9% of Beazley shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Aviva currently has a consensus price target of GBX 739.75, indicating a potential upside of 4.60%. Beazley has a consensus price target of GBX 1,074.17, indicating a potential downside of 17.63%. Given Aviva's higher probable upside, equities analysts plainly believe Aviva is more favorable than Beazley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Beazley
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

In the previous week, Aviva had 3 more articles in the media than Beazley. MarketBeat recorded 5 mentions for Aviva and 2 mentions for Beazley. Beazley's average media sentiment score of 0.61 beat Aviva's score of 0.19 indicating that Beazley is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Beazley
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Beazley has lower revenue, but higher earnings than Aviva. Beazley is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.51£1.32B£48.5214.58
Beazley£752.40M10.32£1.50B£109.6011.90

Aviva has a beta of 0.624, suggesting that its share price is 38% less volatile than the broader market. Comparatively, Beazley has a beta of 0.311, suggesting that its share price is 69% less volatile than the broader market.

Beazley has a net margin of 10.31% compared to Aviva's net margin of 0.87%. Beazley's return on equity of 13.86% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva0.87% 6.80% 0.50%
Beazley 10.31%13.86%9.50%

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.8%. Beazley pays an annual dividend of GBX 32.93 per share and has a dividend yield of 2.5%. Aviva pays out 70.1% of its earnings in the form of a dividend. Beazley pays out 30.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Beazley beats Aviva on 11 of the 17 factors compared between the two stocks.

How does Aviva compare to Phoenix Group?

Phoenix Group (LON:PHNX) and Aviva (LON:AV) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, profitability, media sentiment, valuation, risk and earnings.

Phoenix Group pays an annual dividend of GBX 54 per share and has a dividend yield of 7.0%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.8%. Phoenix Group pays out -85.2% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Phoenix Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Aviva had 4 more articles in the media than Phoenix Group. MarketBeat recorded 5 mentions for Aviva and 1 mentions for Phoenix Group. Aviva's average media sentiment score of 0.19 beat Phoenix Group's score of 0.00 indicating that Aviva is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Phoenix Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Aviva
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Phoenix Group has a beta of 0.847, suggesting that its share price is 15% less volatile than the broader market. Comparatively, Aviva has a beta of 0.624, suggesting that its share price is 38% less volatile than the broader market.

37.9% of Phoenix Group shares are held by institutional investors. Comparatively, 48.5% of Aviva shares are held by institutional investors. 3.2% of Phoenix Group shares are held by company insiders. Comparatively, 0.2% of Aviva shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Phoenix Group currently has a consensus target price of GBX 765, suggesting a potential downside of 0.26%. Aviva has a consensus target price of GBX 739.75, suggesting a potential upside of 4.60%. Given Aviva's stronger consensus rating and higher possible upside, analysts clearly believe Aviva is more favorable than Phoenix Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Phoenix Group
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50

Aviva has higher revenue and earnings than Phoenix Group. Phoenix Group is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Phoenix Group£10.97B0.70-£521.46M-£63.40N/A
Aviva£37.44B0.51£1.32B£48.5214.58

Aviva has a net margin of 0.87% compared to Phoenix Group's net margin of -1.65%. Aviva's return on equity of 6.80% beat Phoenix Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Phoenix Group-1.65% -56.94% 0.08%
Aviva 0.87%6.80%0.50%

Summary

Aviva beats Phoenix Group on 13 of the 18 factors compared between the two stocks.

Get Aviva News Delivered to You Automatically

Sign up to receive the latest news and ratings for AV and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

AV vs. The Competition

MetricAvivaInsurance IndustryFinance SectorLON Exchange
Market Cap£19.00B£19.07B£14.01B£2.87B
Dividend Yield6.72%3.21%5.94%6.22%
P/E Ratio14.5816.5925.67366.83
Price / Sales0.5130.31509.9283,599.70
Price / Cash0.9012.2440.1627.89
Price / Book2.022.062.756.33
Net Income£1.32B£1.80B£1.32B£5.89B
7 Day Performance-3.10%-2.02%-1.17%-0.69%
1 Month Performance1.46%0.95%0.26%0.18%
1 Year Performance5.93%8.83%9.27%20.03%

Aviva Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AV
Aviva
2.5701 of 5 stars
GBX 707.20
+0.5%
GBX 739.75
+4.6%
+5.8%£19.00B£37.44B14.5839,359
PRU
Prudential
4.5383 of 5 stars
GBX 1,017.50
-0.4%
GBX 1,453
+42.8%
-5.0%£25.04B£29.74B7.1639,900
ADM
Admiral Group
1.7379 of 5 stars
GBX 3,866.08
+0.0%
GBX 3,813.60
-1.4%
+14.6%£11.56B£5.02B17.7042,000
SDLF
Standard Life
2.0359 of 5 stars
GBX 944.50
-0.7%
GBX 968
+2.5%
N/A£9.47B£31.84BN/AN/A
BEZ
Beazley
1.2709 of 5 stars
GBX 1,299
flat
GBX 1,074.17
-17.3%
+64.7%£7.74B£752.40M11.852,324

Related Companies and Tools


This page (LON:AV) was last updated on 9/12/2026 by MarketBeat.com Staff.
From Our Partners