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Aviva (AV) Competitors

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GBX 693.40 -2.40 (-0.34%)
As of 07/31/2026

AV vs. SAGA, BARC, LLOY, NWG, and STAN

Should you buy Aviva stock or one of its competitors? MarketBeat compares Aviva with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Aviva include Saga (SAGA), Barclays (BARC), Lloyds Banking Group (LLOY), NatWest Group (NWG), and Standard Chartered (STAN).

How does Aviva compare to Saga?

Saga (LON:SAGA) and Aviva (LON:AV) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, dividends, profitability, valuation, analyst recommendations, media sentiment, institutional ownership and earnings.

Saga has a beta of 2.021, indicating that its stock price is 102% more volatile than the broader market. Comparatively, Aviva has a beta of 0.62, indicating that its stock price is 38% less volatile than the broader market.

Aviva has a net margin of 1.82% compared to Saga's net margin of -1.53%. Aviva's return on equity of 10.20% beat Saga's return on equity.

Company Net Margins Return on Equity Return on Assets
Saga-1.53% -15.72% 2.90%
Aviva 1.82%10.20%0.50%

In the previous week, Saga had 3 more articles in the media than Aviva. MarketBeat recorded 6 mentions for Saga and 3 mentions for Aviva. Saga's average media sentiment score of 0.35 beat Aviva's score of -0.35 indicating that Saga is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Saga
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Aviva
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Saga presently has a consensus target price of GBX 910, suggesting a potential upside of 34.80%. Aviva has a consensus target price of GBX 720.38, suggesting a potential upside of 3.89%. Given Saga's stronger consensus rating and higher probable upside, equities research analysts plainly believe Saga is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Saga
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38

13.5% of Saga shares are owned by institutional investors. Comparatively, 48.5% of Aviva shares are owned by institutional investors. 30.4% of Saga shares are owned by insiders. Comparatively, 0.2% of Aviva shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Aviva has higher revenue and earnings than Saga. Aviva is trading at a lower price-to-earnings ratio than Saga, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Saga£660M1.49-£147.23M£2.40281.28
Aviva£37.44B0.50£1.32B£48.5214.29

Summary

Saga beats Aviva on 9 of the 16 factors compared between the two stocks.

How does Aviva compare to Barclays?

Barclays (LON:BARC) and Aviva (LON:AV) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, media sentiment, dividends, risk, profitability, valuation and earnings.

Barclays pays an annual dividend of GBX 8.60 per share and has a dividend yield of 1.7%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.9%. Barclays pays out 19.8% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Barclays has a beta of 0.884, meaning that its share price is 12% less volatile than the broader market. Comparatively, Aviva has a beta of 0.62, meaning that its share price is 38% less volatile than the broader market.

Barclays has higher earnings, but lower revenue than Aviva. Barclays is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Barclays£30.75B2.24£4.87B£43.4011.79
Aviva£37.44B0.50£1.32B£48.5214.29

Barclays presently has a consensus price target of GBX 575, indicating a potential upside of 12.37%. Aviva has a consensus price target of GBX 720.38, indicating a potential upside of 3.89%. Given Barclays' stronger consensus rating and higher probable upside, equities analysts clearly believe Barclays is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Barclays
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38

In the previous week, Barclays had 97 more articles in the media than Aviva. MarketBeat recorded 100 mentions for Barclays and 3 mentions for Aviva. Barclays' average media sentiment score of 1.08 beat Aviva's score of -0.35 indicating that Barclays is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Barclays
48 Very Positive mention(s)
16 Positive mention(s)
12 Neutral mention(s)
6 Negative mention(s)
1 Very Negative mention(s)
Positive
Aviva
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Barclays has a net margin of 25.61% compared to Aviva's net margin of 1.82%. Aviva's return on equity of 10.20% beat Barclays' return on equity.

Company Net Margins Return on Equity Return on Assets
Barclays25.61% 10.11% 0.32%
Aviva 1.82%10.20%0.50%

39.1% of Barclays shares are held by institutional investors. Comparatively, 48.5% of Aviva shares are held by institutional investors. 0.3% of Barclays shares are held by insiders. Comparatively, 0.2% of Aviva shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Barclays beats Aviva on 11 of the 18 factors compared between the two stocks.

How does Aviva compare to Lloyds Banking Group?

Aviva (LON:AV) and Lloyds Banking Group (LON:LLOY) are both large-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, profitability, risk, analyst recommendations, media sentiment, institutional ownership, dividends and earnings.

In the previous week, Lloyds Banking Group had 35 more articles in the media than Aviva. MarketBeat recorded 38 mentions for Lloyds Banking Group and 3 mentions for Aviva. Lloyds Banking Group's average media sentiment score of 0.56 beat Aviva's score of -0.35 indicating that Lloyds Banking Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Lloyds Banking Group
10 Very Positive mention(s)
15 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.9%. Lloyds Banking Group pays an annual dividend of GBX 3.33 per share and has a dividend yield of 2.9%. Aviva pays out 70.1% of its earnings in the form of a dividend. Lloyds Banking Group pays out 43.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Lloyds Banking Group has a net margin of 26.73% compared to Aviva's net margin of 1.82%. Lloyds Banking Group's return on equity of 11.05% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva1.82% 10.20% 0.50%
Lloyds Banking Group 26.73%11.05%0.57%

Lloyds Banking Group has lower revenue, but higher earnings than Aviva. Aviva is trading at a lower price-to-earnings ratio than Lloyds Banking Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.50£1.32B£48.5214.29
Lloyds Banking Group£21.25B3.14£4.79B£7.6015.09

Aviva presently has a consensus price target of GBX 720.38, suggesting a potential upside of 3.89%. Lloyds Banking Group has a consensus price target of GBX 114.20, suggesting a potential downside of 0.44%. Given Aviva's higher probable upside, equities research analysts clearly believe Aviva is more favorable than Lloyds Banking Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38
Lloyds Banking Group
1 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.50

48.5% of Aviva shares are owned by institutional investors. Comparatively, 58.1% of Lloyds Banking Group shares are owned by institutional investors. 0.2% of Aviva shares are owned by insiders. Comparatively, 0.2% of Lloyds Banking Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Aviva has a beta of 0.62, indicating that its share price is 38% less volatile than the broader market. Comparatively, Lloyds Banking Group has a beta of 0.907, indicating that its share price is 9% less volatile than the broader market.

Summary

Lloyds Banking Group beats Aviva on 13 of the 18 factors compared between the two stocks.

How does Aviva compare to NatWest Group?

Aviva (LON:AV) and NatWest Group (LON:NWG) are both large-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, earnings, media sentiment, risk, profitability, analyst recommendations and dividends.

Aviva has a beta of 0.62, indicating that its stock price is 38% less volatile than the broader market. Comparatively, NatWest Group has a beta of 0.814, indicating that its stock price is 19% less volatile than the broader market.

In the previous week, NatWest Group had 3 more articles in the media than Aviva. MarketBeat recorded 6 mentions for NatWest Group and 3 mentions for Aviva. NatWest Group's average media sentiment score of 0.55 beat Aviva's score of -0.35 indicating that NatWest Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
NatWest Group
1 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

NatWest Group has lower revenue, but higher earnings than Aviva. NatWest Group is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.50£1.32B£48.5214.29
NatWest Group£16.99B3.31£4.43B£69.8010.11

Aviva currently has a consensus price target of GBX 720.38, indicating a potential upside of 3.89%. NatWest Group has a consensus price target of GBX 743.75, indicating a potential upside of 5.38%. Given NatWest Group's stronger consensus rating and higher probable upside, analysts plainly believe NatWest Group is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38
NatWest Group
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.63

NatWest Group has a net margin of 20.89% compared to Aviva's net margin of 1.82%. NatWest Group's return on equity of 16.16% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva1.82% 10.20% 0.50%
NatWest Group 20.89%16.16%0.64%

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.9%. NatWest Group pays an annual dividend of GBX 32.50 per share and has a dividend yield of 4.6%. Aviva pays out 70.1% of its earnings in the form of a dividend. NatWest Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

48.5% of Aviva shares are owned by institutional investors. Comparatively, 25.5% of NatWest Group shares are owned by institutional investors. 0.2% of Aviva shares are owned by insiders. Comparatively, 0.2% of NatWest Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

NatWest Group beats Aviva on 14 of the 18 factors compared between the two stocks.

How does Aviva compare to Standard Chartered?

Standard Chartered (LON:STAN) and Aviva (LON:AV) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, risk, dividends, valuation, media sentiment and earnings.

Standard Chartered pays an annual dividend of GBX 61.30 per share and has a dividend yield of 2.8%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.9%. Standard Chartered pays out 29.7% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Standard Chartered had 15 more articles in the media than Aviva. MarketBeat recorded 18 mentions for Standard Chartered and 3 mentions for Aviva. Standard Chartered's average media sentiment score of 0.53 beat Aviva's score of -0.35 indicating that Standard Chartered is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Standard Chartered
3 Very Positive mention(s)
9 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Aviva
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Standard Chartered has a beta of 0.596, suggesting that its share price is 40% less volatile than the broader market. Comparatively, Aviva has a beta of 0.62, suggesting that its share price is 38% less volatile than the broader market.

52.2% of Standard Chartered shares are owned by institutional investors. Comparatively, 48.5% of Aviva shares are owned by institutional investors. 0.4% of Standard Chartered shares are owned by company insiders. Comparatively, 0.2% of Aviva shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Standard Chartered presently has a consensus price target of GBX 2,266, suggesting a potential upside of 3.29%. Aviva has a consensus price target of GBX 720.38, suggesting a potential upside of 3.89%. Given Aviva's higher probable upside, analysts plainly believe Aviva is more favorable than Standard Chartered.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Standard Chartered
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38

Standard Chartered has higher earnings, but lower revenue than Aviva. Standard Chartered is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Standard Chartered£21.51B2.22£4.20B£206.5010.62
Aviva£37.44B0.50£1.32B£48.5214.29

Standard Chartered has a net margin of 11.76% compared to Aviva's net margin of 1.82%. Standard Chartered's return on equity of 10.33% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Standard Chartered11.76% 10.33% 0.41%
Aviva 1.82%10.20%0.50%

Summary

Standard Chartered beats Aviva on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AV vs. The Competition

MetricAvivaInsurance IndustryFinance SectorLON Exchange
Market Cap£18.63B£19.59B£13.63B£2.79B
Dividend Yield6.72%3.28%5.95%6.15%
P/E Ratio14.2915.5028.66368.29
Price / Sales0.5028.81469.0383,501.30
Price / Cash0.9012.4844.5027.89
Price / Book1.989.803.687.04
Net Income£1.32B£1.80B£1.31B£5.89B
7 Day Performance0.35%0.49%4.00%6.43%
1 Month Performance6.41%0.60%-0.17%0.02%
1 Year Performance9.30%13.62%12.94%63.72%

Aviva Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AV
Aviva
2.9682 of 5 stars
GBX 693.40
-0.3%
GBX 720.38
+3.9%
+6.9%£18.63B£37.44B14.2926,382
SAGA
Saga
3.1024 of 5 stars
GBX 659
flat
GBX 910
+38.1%
+286.6%£958.12M£660M274.583,682
BARC
Barclays
4.159 of 5 stars
GBX 505.80
-4.6%
GBX 545
+7.8%
+43.5%£68.22B£29.59B11.6587,400
LLOY
Lloyds Banking Group
1.6333 of 5 stars
GBX 113.83
-0.8%
GBX 113.80
0.0%
+51.5%£66.21B£20.52B14.9859,400
NWG
NatWest Group
3.7084 of 5 stars
GBX 673.60
-1.1%
GBX 743.75
+10.4%
+38.0%£53.62B£16.99B9.6561,000

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This page (LON:AV) was last updated on 8/2/2026 by MarketBeat.com Staff.
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