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Aviva (AV) Competitors

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GBX 717.20 +3.00 (+0.42%)
As of 08/21/2026

AV vs. PRU, ADM, SDLF, PHNX, and BEZ

Should you buy Aviva stock or one of its competitors? Aviva's main competitors and comparable companies include Prudential (PRU), Admiral Group (ADM), Standard Life (SDLF), Phoenix Group (PHNX), and Beazley (BEZ). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "insurance" industry.

How does Aviva compare to Prudential?

Aviva (LON:AV) and Prudential (LON:PRU) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, valuation, institutional ownership, profitability and analyst recommendations.

48.5% of Aviva shares are owned by institutional investors. Comparatively, 63.3% of Prudential shares are owned by institutional investors. 0.2% of Aviva shares are owned by company insiders. Comparatively, 0.5% of Prudential shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Aviva has a beta of 0.624, indicating that its share price is 38% less volatile than the broader market. Comparatively, Prudential has a beta of 0.904, indicating that its share price is 10% less volatile than the broader market.

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.7%. Prudential pays an annual dividend of GBX 23.60 per share and has a dividend yield of 2.3%. Aviva pays out 70.1% of its earnings in the form of a dividend. Prudential pays out 15.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Aviva had 4 more articles in the media than Prudential. MarketBeat recorded 12 mentions for Aviva and 8 mentions for Prudential. Aviva's average media sentiment score of 0.91 beat Prudential's score of 0.35 indicating that Aviva is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
4 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Prudential
3 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Aviva currently has a consensus target price of GBX 733.50, suggesting a potential upside of 2.27%. Prudential has a consensus target price of GBX 1,423.75, suggesting a potential upside of 38.50%. Given Prudential's stronger consensus rating and higher probable upside, analysts clearly believe Prudential is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Prudential
0 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
3.00

Aviva has higher revenue and earnings than Prudential. Prudential is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.51£1.32B£48.5214.78
Prudential£27.39B0.93£827.01M£153.506.70

Prudential has a net margin of 14.82% compared to Aviva's net margin of 0.87%. Prudential's return on equity of 19.33% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva0.87% 6.80% 0.50%
Prudential 14.82%19.33%1.23%

Summary

Prudential beats Aviva on 11 of the 18 factors compared between the two stocks.

How does Aviva compare to Admiral Group?

Aviva (LON:AV) and Admiral Group (LON:ADM) are both large-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their dividends, risk, analyst recommendations, earnings, profitability, media sentiment, institutional ownership and valuation.

Aviva presently has a consensus price target of GBX 733.50, indicating a potential upside of 2.27%. Admiral Group has a consensus price target of GBX 3,569.67, indicating a potential downside of 10.18%. Given Aviva's stronger consensus rating and higher probable upside, research analysts plainly believe Aviva is more favorable than Admiral Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Admiral Group
2 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.17

48.5% of Aviva shares are owned by institutional investors. Comparatively, 53.3% of Admiral Group shares are owned by institutional investors. 0.2% of Aviva shares are owned by company insiders. Comparatively, 13.7% of Admiral Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.7%. Admiral Group pays an annual dividend of GBX 177.30 per share and has a dividend yield of 4.5%. Aviva pays out 70.1% of its earnings in the form of a dividend. Admiral Group pays out 73.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Aviva is clearly the better dividend stock, given its higher yield and lower payout ratio.

Admiral Group has a net margin of 12.04% compared to Aviva's net margin of 0.87%. Admiral Group's return on equity of 45.59% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva0.87% 6.80% 0.50%
Admiral Group 12.04%45.59%4.96%

Aviva has a beta of 0.624, suggesting that its share price is 38% less volatile than the broader market. Comparatively, Admiral Group has a beta of 0.191, suggesting that its share price is 81% less volatile than the broader market.

In the previous week, Aviva had 9 more articles in the media than Admiral Group. MarketBeat recorded 12 mentions for Aviva and 3 mentions for Admiral Group. Aviva's average media sentiment score of 0.91 beat Admiral Group's score of 0.39 indicating that Aviva is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
4 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Admiral Group
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Aviva has higher revenue and earnings than Admiral Group. Aviva is trading at a lower price-to-earnings ratio than Admiral Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.51£1.32B£48.5214.78
Admiral Group£5.02B2.37£400.40M£241.7016.44

Summary

Aviva beats Admiral Group on 10 of the 18 factors compared between the two stocks.

How does Aviva compare to Standard Life?

Standard Life (LON:SDLF) and Aviva (LON:AV) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, valuation, media sentiment, analyst recommendations, profitability, earnings, dividends and institutional ownership.

37.9% of Standard Life shares are owned by institutional investors. Comparatively, 48.5% of Aviva shares are owned by institutional investors. 3.2% of Standard Life shares are owned by insiders. Comparatively, 0.2% of Aviva shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Aviva has higher revenue and earnings than Standard Life. Standard Life is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Standard Life£31.84B0.29N/A-£47.10N/A
Aviva£37.44B0.51£1.32B£48.5214.78

Aviva has a net margin of 0.87% compared to Standard Life's net margin of 0.00%. Aviva's return on equity of 6.80% beat Standard Life's return on equity.

Company Net Margins Return on Equity Return on Assets
Standard LifeN/A N/A N/A
Aviva 0.87%6.80%0.50%

Standard Life currently has a consensus target price of GBX 968, indicating a potential upside of 5.16%. Aviva has a consensus target price of GBX 733.50, indicating a potential upside of 2.27%. Given Standard Life's stronger consensus rating and higher probable upside, analysts clearly believe Standard Life is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Standard Life
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, Aviva had 9 more articles in the media than Standard Life. MarketBeat recorded 12 mentions for Aviva and 3 mentions for Standard Life. Aviva's average media sentiment score of 0.91 beat Standard Life's score of 0.22 indicating that Aviva is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Standard Life
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Aviva
4 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Standard Life pays an annual dividend of GBX 54.70 per share and has a dividend yield of 5.9%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.7%. Standard Life pays out -116.1% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Standard Life is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Aviva beats Standard Life on 11 of the 16 factors compared between the two stocks.

How does Aviva compare to Phoenix Group?

Aviva (LON:AV) and Phoenix Group (LON:PHNX) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, media sentiment, profitability, risk and earnings.

Aviva has a net margin of 0.87% compared to Phoenix Group's net margin of -1.65%. Aviva's return on equity of 6.80% beat Phoenix Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva0.87% 6.80% 0.50%
Phoenix Group -1.65%-56.94%0.08%

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.7%. Phoenix Group pays an annual dividend of GBX 54 per share and has a dividend yield of 7.0%. Aviva pays out 70.1% of its earnings in the form of a dividend. Phoenix Group pays out -85.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Phoenix Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Aviva had 11 more articles in the media than Phoenix Group. MarketBeat recorded 12 mentions for Aviva and 1 mentions for Phoenix Group. Aviva's average media sentiment score of 0.91 beat Phoenix Group's score of 0.00 indicating that Aviva is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
4 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Phoenix Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Aviva has a beta of 0.624, indicating that its share price is 38% less volatile than the broader market. Comparatively, Phoenix Group has a beta of 0.847, indicating that its share price is 15% less volatile than the broader market.

Aviva has higher revenue and earnings than Phoenix Group. Phoenix Group is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.51£1.32B£48.5214.78
Phoenix Group£10.97B0.70-£521.46M-£63.40N/A

48.5% of Aviva shares are owned by institutional investors. Comparatively, 37.9% of Phoenix Group shares are owned by institutional investors. 0.2% of Aviva shares are owned by insiders. Comparatively, 3.2% of Phoenix Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Aviva currently has a consensus price target of GBX 733.50, indicating a potential upside of 2.27%. Phoenix Group has a consensus price target of GBX 765, indicating a potential downside of 0.26%. Given Aviva's stronger consensus rating and higher possible upside, research analysts plainly believe Aviva is more favorable than Phoenix Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Phoenix Group
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Summary

Aviva beats Phoenix Group on 13 of the 18 factors compared between the two stocks.

How does Aviva compare to Beazley?

Beazley (LON:BEZ) and Aviva (LON:AV) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, analyst recommendations, dividends, valuation, risk, profitability, institutional ownership and media sentiment.

Beazley has a net margin of 10.31% compared to Aviva's net margin of 0.87%. Beazley's return on equity of 13.86% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Beazley10.31% 13.86% 9.50%
Aviva 0.87%6.80%0.50%

75.4% of Beazley shares are held by institutional investors. Comparatively, 48.5% of Aviva shares are held by institutional investors. 1.9% of Beazley shares are held by insiders. Comparatively, 0.2% of Aviva shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Beazley has a beta of 0.313, suggesting that its share price is 69% less volatile than the broader market. Comparatively, Aviva has a beta of 0.624, suggesting that its share price is 38% less volatile than the broader market.

Beazley currently has a consensus target price of GBX 1,074.17, indicating a potential downside of 17.12%. Aviva has a consensus target price of GBX 733.50, indicating a potential upside of 2.27%. Given Aviva's higher probable upside, analysts plainly believe Aviva is more favorable than Beazley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Beazley
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83
Aviva
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50

Beazley has higher earnings, but lower revenue than Aviva. Beazley is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Beazley£752.40M10.18£1.50B£144.808.95
Aviva£37.44B0.51£1.32B£48.5214.78

Beazley pays an annual dividend of GBX 32.34 per share and has a dividend yield of 2.5%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 4.7%. Beazley pays out 22.3% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Aviva had 12 more articles in the media than Beazley. MarketBeat recorded 12 mentions for Aviva and 0 mentions for Beazley. Aviva's average media sentiment score of 0.91 beat Beazley's score of 0.00 indicating that Aviva is being referred to more favorably in the news media.

Company Overall Sentiment
Beazley Neutral
Aviva Positive

Summary

Beazley beats Aviva on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AV vs. The Competition

MetricAvivaInsurance IndustryFinance SectorLON Exchange
Market Cap£19.27B£19.29B£13.63B£2.54B
Dividend Yield6.72%3.30%5.89%6.17%
P/E Ratio14.7815.7929.61367.57
Price / Sales0.5130.80521.6283,481.74
Price / Cash0.9012.5638.1927.89
Price / Book2.052.072.187.19
Net Income£1.32B£1.80B£1.31B£5.89B
7 Day Performance-1.29%-0.59%-0.30%0.30%
1 Month Performance4.24%3.47%2.37%3.31%
1 Year Performance6.63%8.97%9.68%22.13%

Aviva Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AV
Aviva
2.8279 of 5 stars
GBX 717.20
+0.4%
GBX 733.50
+2.3%
+6.5%£19.27B£37.44B14.7826,382
PRU
Prudential
4.2656 of 5 stars
GBX 1,031.50
-0.2%
GBX 1,423.75
+38.0%
+2.9%£25.65B£27.39B6.7239,900
ADM
Admiral Group
2.1004 of 5 stars
GBX 3,898
+0.5%
GBX 3,569.67
-8.4%
+8.7%£11.65B£5.02B16.1342,000
SDLF
Standard Life
1.9343 of 5 stars
GBX 913
-0.1%
GBX 968
+6.0%
N/A£9.15B£31.84BN/AN/A
PHNX
Phoenix Group
1.3845 of 5 stars
GBX 767
+0.1%
GBX 765
-0.3%
+10.4%£7.68B£10.97BN/A7,757

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This page (LON:AV) was last updated on 8/23/2026 by MarketBeat.com Staff.
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