Aviva (AV) Competitors

GBX 617.20 -3.00 (-0.48%)

As of 05/13/2026

AV vs. SAGA, BARC, LLOY, LSEG, and NWG

Should you buy Aviva stock or one of its competitors? MarketBeat compares Aviva with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Aviva include Saga (SAGA), Barclays (BARC), Lloyds Banking Group (LLOY), London Stock Exchange Group (LSEG), and NatWest Group (NWG). These companies are all part of the "financial services" sector.

How does Aviva compare to Saga?

Saga (LON:SAGA) and Aviva (LON:AV) are both financial services companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, profitability, media sentiment, institutional ownership, risk, analyst recommendations, earnings and valuation.

In the previous week, Saga had 4 more articles in the media than Aviva. MarketBeat recorded 8 mentions for Saga and 4 mentions for Aviva. Saga's average media sentiment score of 0.44 beat Aviva's score of 0.28 indicating that Saga is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Saga	0 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Aviva	0 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Aviva has a net margin of 1.82% compared to Saga's net margin of -1.53%. Aviva's return on equity of 10.20% beat Saga's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Saga	-1.53%	-15.72%	2.90%
Aviva	1.82%	10.20%	0.50%

Saga presently has a consensus price target of GBX 600, indicating a potential upside of 11.52%. Aviva has a consensus price target of GBX 698.83, indicating a potential upside of 13.23%. Given Aviva's higher possible upside, analysts plainly believe Aviva is more favorable than Saga.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Saga	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Aviva	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

Aviva has higher revenue and earnings than Saga. Aviva is trading at a lower price-to-earnings ratio than Saga, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Saga	£660M	1.17	-£147.23M	£2.40	224.17
Aviva	£37.44B	0.44	£1.32B	£48.52	12.72

Saga has a beta of 2.015, meaning that its share price is 102% more volatile than the broader market. Comparatively, Aviva has a beta of 0.632, meaning that its share price is 37% less volatile than the broader market.

12.9% of Saga shares are held by institutional investors. Comparatively, 48.5% of Aviva shares are held by institutional investors. 30.8% of Saga shares are held by company insiders. Comparatively, 0.2% of Aviva shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Saga and Aviva tied by winning 8 of the 16 factors compared between the two stocks.

How does Aviva compare to Barclays?

Barclays (LON:BARC) and Aviva (LON:AV) are both large-cap financial services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, institutional ownership, valuation, risk, analyst recommendations and earnings.

In the previous week, Barclays had 49 more articles in the media than Aviva. MarketBeat recorded 53 mentions for Barclays and 4 mentions for Aviva. Barclays' average media sentiment score of 1.10 beat Aviva's score of 0.28 indicating that Barclays is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Barclays	34 Very Positive mention(s)	11 Positive mention(s)	2 Neutral mention(s)	3 Negative mention(s)	3 Very Negative mention(s)	Positive
Aviva	0 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

39.1% of Barclays shares are owned by institutional investors. Comparatively, 48.5% of Aviva shares are owned by institutional investors. 0.3% of Barclays shares are owned by insiders. Comparatively, 0.2% of Aviva shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Barclays pays an annual dividend of GBX 8.60 per share and has a dividend yield of 2.0%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.5%. Barclays pays out 19.8% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Barclays has a net margin of 17.81% compared to Aviva's net margin of 1.82%. Aviva's return on equity of 10.20% beat Barclays' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Barclays	17.81%	9.46%	0.32%
Aviva	1.82%	10.20%	0.50%

Barclays presently has a consensus price target of GBX 527.50, indicating a potential upside of 22.46%. Aviva has a consensus price target of GBX 698.83, indicating a potential upside of 13.23%. Given Barclays' stronger consensus rating and higher possible upside, research analysts plainly believe Barclays is more favorable than Aviva.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Barclays	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83
Aviva	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

Barclays has a beta of 0.896, meaning that its stock price is 10% less volatile than the broader market. Comparatively, Aviva has a beta of 0.632, meaning that its stock price is 37% less volatile than the broader market.

Barclays has higher earnings, but lower revenue than Aviva. Barclays is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Barclays	£29.59B	1.98	£4.87B	£43.40	9.93
Aviva	£37.44B	0.44	£1.32B	£48.52	12.72

Summary

Barclays beats Aviva on 11 of the 18 factors compared between the two stocks.

How does Aviva compare to Lloyds Banking Group?

Lloyds Banking Group (LON:LLOY) and Aviva (LON:AV) are both large-cap financial services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, institutional ownership, valuation, risk, analyst recommendations and earnings.

Lloyds Banking Group pays an annual dividend of GBX 3.33 per share and has a dividend yield of 3.5%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.5%. Lloyds Banking Group pays out 43.8% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Lloyds Banking Group has a net margin of 25.91% compared to Aviva's net margin of 1.82%. Lloyds Banking Group's return on equity of 10.75% beat Aviva's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lloyds Banking Group	25.91%	10.75%	0.57%
Aviva	1.82%	10.20%	0.50%

58.1% of Lloyds Banking Group shares are owned by institutional investors. Comparatively, 48.5% of Aviva shares are owned by institutional investors. 0.2% of Lloyds Banking Group shares are owned by insiders. Comparatively, 0.2% of Aviva shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Lloyds Banking Group presently has a consensus price target of GBX 113.44, indicating a potential upside of 18.17%. Aviva has a consensus price target of GBX 698.83, indicating a potential upside of 13.23%. Given Lloyds Banking Group's stronger consensus rating and higher possible upside, research analysts plainly believe Lloyds Banking Group is more favorable than Aviva.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lloyds Banking Group	1 Sell rating(s)	2 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.56
Aviva	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

Lloyds Banking Group has a beta of 0.935, meaning that its stock price is 6% less volatile than the broader market. Comparatively, Aviva has a beta of 0.632, meaning that its stock price is 37% less volatile than the broader market.

Lloyds Banking Group has higher earnings, but lower revenue than Aviva. Lloyds Banking Group is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lloyds Banking Group	£20.52B	2.73	£4.79B	£7.60	12.63
Aviva	£37.44B	0.44	£1.32B	£48.52	12.72

In the previous week, Lloyds Banking Group had 12 more articles in the media than Aviva. MarketBeat recorded 16 mentions for Lloyds Banking Group and 4 mentions for Aviva. Lloyds Banking Group's average media sentiment score of 0.56 beat Aviva's score of 0.28 indicating that Lloyds Banking Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lloyds Banking Group	4 Very Positive mention(s)	6 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Aviva	0 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Lloyds Banking Group beats Aviva on 13 of the 18 factors compared between the two stocks.

How does Aviva compare to London Stock Exchange Group?

Aviva (LON:AV) and London Stock Exchange Group (LON:LSEG) are both large-cap financial services companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, dividends, risk, analyst recommendations, profitability, institutional ownership, valuation and earnings.

Aviva presently has a consensus price target of GBX 698.83, indicating a potential upside of 13.23%. London Stock Exchange Group has a consensus price target of £122, indicating a potential upside of 32.46%. Given London Stock Exchange Group's stronger consensus rating and higher possible upside, analysts plainly believe London Stock Exchange Group is more favorable than Aviva.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aviva	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33
London Stock Exchange Group	0 Sell rating(s)	0 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	3.00

In the previous week, Aviva had 2 more articles in the media than London Stock Exchange Group. MarketBeat recorded 4 mentions for Aviva and 2 mentions for London Stock Exchange Group. Aviva's average media sentiment score of 0.28 beat London Stock Exchange Group's score of 0.25 indicating that Aviva is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Aviva	0 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
London Stock Exchange Group	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Aviva has higher revenue and earnings than London Stock Exchange Group. Aviva is trading at a lower price-to-earnings ratio than London Stock Exchange Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aviva	£37.44B	0.44	£1.32B	£48.52	12.72
London Stock Exchange Group	£9.35B	4.85	£673.82M	£237.00	38.86

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.5%. London Stock Exchange Group pays an annual dividend of GBX 136 per share and has a dividend yield of 1.5%. Aviva pays out 70.1% of its earnings in the form of a dividend. London Stock Exchange Group pays out 57.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Aviva has a beta of 0.632, meaning that its stock price is 37% less volatile than the broader market. Comparatively, London Stock Exchange Group has a beta of 0.394, meaning that its stock price is 61% less volatile than the broader market.

London Stock Exchange Group has a net margin of 13.41% compared to Aviva's net margin of 1.82%. Aviva's return on equity of 10.20% beat London Stock Exchange Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aviva	1.82%	10.20%	0.50%
London Stock Exchange Group	13.41%	6.10%	0.13%

48.5% of Aviva shares are owned by institutional investors. Comparatively, 62.7% of London Stock Exchange Group shares are owned by institutional investors. 0.2% of Aviva shares are owned by insiders. Comparatively, 0.3% of London Stock Exchange Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

London Stock Exchange Group beats Aviva on 10 of the 18 factors compared between the two stocks.

How does Aviva compare to NatWest Group?

Aviva (LON:AV) and NatWest Group (LON:NWG) are both large-cap financial services companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, dividends, risk, analyst recommendations, profitability, institutional ownership, valuation and earnings.

48.5% of Aviva shares are owned by institutional investors. Comparatively, 25.5% of NatWest Group shares are owned by institutional investors. 0.2% of Aviva shares are owned by insiders. Comparatively, 0.2% of NatWest Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.5%. NatWest Group pays an annual dividend of GBX 32.50 per share and has a dividend yield of 5.7%. Aviva pays out 70.1% of its earnings in the form of a dividend. NatWest Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. NatWest Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, NatWest Group had 14 more articles in the media than Aviva. MarketBeat recorded 18 mentions for NatWest Group and 4 mentions for Aviva. NatWest Group's average media sentiment score of 1.44 beat Aviva's score of 0.28 indicating that NatWest Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Aviva	0 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
NatWest Group	8 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Aviva presently has a consensus price target of GBX 698.83, indicating a potential upside of 13.23%. NatWest Group has a consensus price target of GBX 727.14, indicating a potential upside of 27.75%. Given NatWest Group's stronger consensus rating and higher possible upside, analysts plainly believe NatWest Group is more favorable than Aviva.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aviva	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33
NatWest Group	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

Aviva has a beta of 0.632, meaning that its stock price is 37% less volatile than the broader market. Comparatively, NatWest Group has a beta of 0.828, meaning that its stock price is 17% less volatile than the broader market.

NatWest Group has lower revenue, but higher earnings than Aviva. NatWest Group is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aviva	£37.44B	0.44	£1.32B	£48.52	12.72
NatWest Group	£16.99B	2.67	£4.43B	£69.80	8.15

NatWest Group has a net margin of 20.12% compared to Aviva's net margin of 1.82%. NatWest Group's return on equity of 14.55% beat Aviva's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aviva	1.82%	10.20%	0.50%
NatWest Group	20.12%	14.55%	0.64%

Summary

NatWest Group beats Aviva on 15 of the 18 factors compared between the two stocks.

Get Aviva News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AV vs. The Competition

Export

Metric	Aviva	Insurance Industry	Financial Sector	LON Exchange
Market Cap	£16.58B	£22.70B	£5.64B	£2.78B
Dividend Yield	6.72%	4.99%	5.27%	6.09%
P/E Ratio	12.72	28.48	15.77	365.92
Price / Sales	0.44	33.24	924.53	88,371.87
Price / Cash	0.90	1.84	90.32	27.89
Price / Book	1.77	2.70	4.39	7.70
Net Income	£1.32B	£1.57B	£1.15B	£5.89B
7 Day Performance	-0.93%	-1.51%	-0.13%	0.48%
1 Month Performance	-1.59%	0.34%	1.68%	2.53%
1 Year Performance	7.49%	28.84%	21.35%	87.11%

Aviva Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AV Aviva	3.008 of 5 stars	GBX 617.20 -0.5%	GBX 698.83 +13.2%	+7.6%	£16.58B	£37.44B	12.72	26,382	Analyst Forecast High Trading Volume
SAGA Saga	1.4874 of 5 stars	GBX 579 -3.5%	GBX 600 +3.6%	+294.9%	£833.50M	£660M	241.25	3,682	News Coverage
BARC Barclays	4.3286 of 5 stars	GBX 411.60 -4.1%	GBX 527.50 +28.2%	+33.3%	£56.12B	£29.59B	9.48	87,400	Trending News High Trading Volume
LLOY Lloyds Banking Group	3.7784 of 5 stars	GBX 94.62 -3.8%	GBX 113.44 +19.9%	+29.2%	£55.25B	£20.52B	12.45	59,400	High Trading Volume
LSEG London Stock Exchange Group	3.1649 of 5 stars	GBX 9,162.38 +1.6%	£122 +33.2%	-17.6%	£45.06B	£9.35B	38.66	25,608

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (LON:AV) was last updated on 5/14/2026 by MarketBeat.com Staff.

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Aviva (AV) Competitors