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Aviva (AV) Competitors

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GBX 611 -1.40 (-0.23%)
As of 06/2/2026

AV vs. SAGA, BARC, LLOY, NWG, and LSEG

Should you buy Aviva stock or one of its competitors? MarketBeat compares Aviva with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Aviva include Saga (SAGA), Barclays (BARC), Lloyds Banking Group (LLOY), NatWest Group (NWG), and London Stock Exchange Group (LSEG). These companies are all part of the "financial services" sector.

How does Aviva compare to Saga?

Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, valuation, risk, media sentiment, institutional ownership, dividends, profitability and earnings.

48.5% of Aviva shares are owned by institutional investors. Comparatively, 12.9% of Saga shares are owned by institutional investors. 0.2% of Aviva shares are owned by company insiders. Comparatively, 30.8% of Saga shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Aviva has a net margin of 1.82% compared to Saga's net margin of -1.53%. Aviva's return on equity of 10.20% beat Saga's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva1.82% 10.20% 0.50%
Saga -1.53%-15.72%2.90%

Aviva has a beta of 0.632, suggesting that its stock price is 37% less volatile than the broader market. Comparatively, Saga has a beta of 2.015, suggesting that its stock price is 102% more volatile than the broader market.

Aviva presently has a consensus price target of GBX 719.13, suggesting a potential upside of 17.70%. Saga has a consensus price target of GBX 600, suggesting a potential upside of 12.78%. Given Aviva's higher probable upside, research analysts clearly believe Aviva is more favorable than Saga.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38
Saga
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

In the previous week, Aviva had 7 more articles in the media than Saga. MarketBeat recorded 9 mentions for Aviva and 2 mentions for Saga. Saga's average media sentiment score of 0.43 beat Aviva's score of 0.24 indicating that Saga is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
1 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Saga
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Aviva has higher revenue and earnings than Saga. Aviva is trading at a lower price-to-earnings ratio than Saga, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.44£1.32B£48.5212.59
Saga£660M1.16-£147.23M£2.40221.67

Summary

Aviva beats Saga on 9 of the 16 factors compared between the two stocks.

How does Aviva compare to Barclays?

Barclays (LON:BARC) and Aviva (LON:AV) are both large-cap financial services companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, profitability, valuation and dividends.

In the previous week, Barclays had 43 more articles in the media than Aviva. MarketBeat recorded 52 mentions for Barclays and 9 mentions for Aviva. Barclays' average media sentiment score of 0.69 beat Aviva's score of 0.24 indicating that Barclays is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Barclays
24 Very Positive mention(s)
7 Positive mention(s)
13 Neutral mention(s)
4 Negative mention(s)
4 Very Negative mention(s)
Positive
Aviva
1 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Barclays has higher earnings, but lower revenue than Aviva. Barclays is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Barclays£29.59B2.15£4.87B£43.4010.77
Aviva£37.44B0.44£1.32B£48.5212.59

Barclays presently has a consensus price target of GBX 527.50, suggesting a potential upside of 12.83%. Aviva has a consensus price target of GBX 719.13, suggesting a potential upside of 17.70%. Given Aviva's higher possible upside, analysts plainly believe Aviva is more favorable than Barclays.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Barclays
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38

Barclays has a beta of 0.896, meaning that its stock price is 10% less volatile than the broader market. Comparatively, Aviva has a beta of 0.632, meaning that its stock price is 37% less volatile than the broader market.

39.1% of Barclays shares are owned by institutional investors. Comparatively, 48.5% of Aviva shares are owned by institutional investors. 0.3% of Barclays shares are owned by insiders. Comparatively, 0.2% of Aviva shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Barclays pays an annual dividend of GBX 8.60 per share and has a dividend yield of 1.8%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.6%. Barclays pays out 19.8% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Barclays has a net margin of 17.81% compared to Aviva's net margin of 1.82%. Aviva's return on equity of 10.20% beat Barclays' return on equity.

Company Net Margins Return on Equity Return on Assets
Barclays17.81% 9.46% 0.32%
Aviva 1.82%10.20%0.50%

Summary

Barclays beats Aviva on 10 of the 18 factors compared between the two stocks.

How does Aviva compare to Lloyds Banking Group?

Lloyds Banking Group (LON:LLOY) and Aviva (LON:AV) are both large-cap financial services companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, earnings, valuation, dividends, institutional ownership and risk.

In the previous week, Lloyds Banking Group had 9 more articles in the media than Aviva. MarketBeat recorded 18 mentions for Lloyds Banking Group and 9 mentions for Aviva. Lloyds Banking Group's average media sentiment score of 0.44 beat Aviva's score of 0.24 indicating that Lloyds Banking Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lloyds Banking Group
2 Very Positive mention(s)
10 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Aviva
1 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Lloyds Banking Group currently has a consensus target price of GBX 113.44, indicating a potential upside of 12.99%. Aviva has a consensus target price of GBX 719.13, indicating a potential upside of 17.70%. Given Aviva's higher probable upside, analysts plainly believe Aviva is more favorable than Lloyds Banking Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lloyds Banking Group
1 Sell rating(s)
2 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.56
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38

Lloyds Banking Group has higher earnings, but lower revenue than Aviva. Aviva is trading at a lower price-to-earnings ratio than Lloyds Banking Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lloyds Banking Group£20.52B2.86£4.79B£7.6013.21
Aviva£37.44B0.44£1.32B£48.5212.59

58.1% of Lloyds Banking Group shares are owned by institutional investors. Comparatively, 48.5% of Aviva shares are owned by institutional investors. 0.2% of Lloyds Banking Group shares are owned by insiders. Comparatively, 0.2% of Aviva shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Lloyds Banking Group pays an annual dividend of GBX 3.33 per share and has a dividend yield of 3.3%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.6%. Lloyds Banking Group pays out 43.8% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Lloyds Banking Group has a beta of 0.935, meaning that its share price is 6% less volatile than the broader market. Comparatively, Aviva has a beta of 0.632, meaning that its share price is 37% less volatile than the broader market.

Lloyds Banking Group has a net margin of 25.91% compared to Aviva's net margin of 1.82%. Lloyds Banking Group's return on equity of 10.75% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Lloyds Banking Group25.91% 10.75% 0.57%
Aviva 1.82%10.20%0.50%

Summary

Lloyds Banking Group beats Aviva on 13 of the 18 factors compared between the two stocks.

How does Aviva compare to NatWest Group?

Aviva (LON:AV) and NatWest Group (LON:NWG) are both large-cap financial services companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, dividends, analyst recommendations, profitability, valuation, risk and media sentiment.

48.5% of Aviva shares are held by institutional investors. Comparatively, 25.5% of NatWest Group shares are held by institutional investors. 0.2% of Aviva shares are held by company insiders. Comparatively, 0.2% of NatWest Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

NatWest Group has lower revenue, but higher earnings than Aviva. NatWest Group is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.44£1.32B£48.5212.59
NatWest Group£16.99B2.80£4.43B£69.808.56

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.6%. NatWest Group pays an annual dividend of GBX 32.50 per share and has a dividend yield of 5.4%. Aviva pays out 70.1% of its earnings in the form of a dividend. NatWest Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Aviva currently has a consensus target price of GBX 719.13, indicating a potential upside of 17.70%. NatWest Group has a consensus target price of GBX 727.14, indicating a potential upside of 21.68%. Given NatWest Group's stronger consensus rating and higher possible upside, analysts plainly believe NatWest Group is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38
NatWest Group
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

NatWest Group has a net margin of 20.12% compared to Aviva's net margin of 1.82%. NatWest Group's return on equity of 14.55% beat Aviva's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva1.82% 10.20% 0.50%
NatWest Group 20.12%14.55%0.64%

Aviva has a beta of 0.632, indicating that its stock price is 37% less volatile than the broader market. Comparatively, NatWest Group has a beta of 0.828, indicating that its stock price is 17% less volatile than the broader market.

In the previous week, Aviva had 8 more articles in the media than NatWest Group. MarketBeat recorded 9 mentions for Aviva and 1 mentions for NatWest Group. Aviva's average media sentiment score of 0.24 beat NatWest Group's score of 0.00 indicating that Aviva is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
1 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
NatWest Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

NatWest Group beats Aviva on 11 of the 17 factors compared between the two stocks.

How does Aviva compare to London Stock Exchange Group?

Aviva (LON:AV) and London Stock Exchange Group (LON:LSEG) are both large-cap financial services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, profitability, valuation and dividends.

In the previous week, Aviva had 7 more articles in the media than London Stock Exchange Group. MarketBeat recorded 9 mentions for Aviva and 2 mentions for London Stock Exchange Group. London Stock Exchange Group's average media sentiment score of 0.43 beat Aviva's score of 0.24 indicating that London Stock Exchange Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aviva
1 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
London Stock Exchange Group
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Aviva has higher revenue and earnings than London Stock Exchange Group. Aviva is trading at a lower price-to-earnings ratio than London Stock Exchange Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aviva£37.44B0.44£1.32B£48.5212.59
London Stock Exchange Group£9.35B4.70£673.82M£237.0037.69

Aviva has a beta of 0.632, meaning that its share price is 37% less volatile than the broader market. Comparatively, London Stock Exchange Group has a beta of 0.394, meaning that its share price is 61% less volatile than the broader market.

48.5% of Aviva shares are owned by institutional investors. Comparatively, 62.7% of London Stock Exchange Group shares are owned by institutional investors. 0.2% of Aviva shares are owned by insiders. Comparatively, 0.3% of London Stock Exchange Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

London Stock Exchange Group has a net margin of 13.41% compared to Aviva's net margin of 1.82%. Aviva's return on equity of 10.20% beat London Stock Exchange Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Aviva1.82% 10.20% 0.50%
London Stock Exchange Group 13.41%6.10%0.13%

Aviva presently has a consensus target price of GBX 719.13, suggesting a potential upside of 17.70%. London Stock Exchange Group has a consensus target price of £122, suggesting a potential upside of 36.59%. Given London Stock Exchange Group's stronger consensus rating and higher probable upside, analysts clearly believe London Stock Exchange Group is more favorable than Aviva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aviva
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38
London Stock Exchange Group
0 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
3.00

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.6%. London Stock Exchange Group pays an annual dividend of GBX 136 per share and has a dividend yield of 1.5%. Aviva pays out 70.1% of its earnings in the form of a dividend. London Stock Exchange Group pays out 57.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

London Stock Exchange Group beats Aviva on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AV vs. The Competition

MetricAvivaInsurance IndustryFinancial SectorLON Exchange
Market Cap£16.42B£22.68B£5.73B£2.79B
Dividend Yield6.72%4.99%5.28%6.13%
P/E Ratio12.5929.0016.21364.83
Price / Sales0.4432.671,072.7987,614.39
Price / Cash0.901.8495.0627.85
Price / Book1.75237.406.577.83
Net Income£1.32B£1.57B£1.14B£5.88B
7 Day Performance-2.74%-1.24%0.75%6.72%
1 Month Performance-2.60%-1.81%1.96%9.93%
1 Year Performance-1.16%23.89%20.31%75.98%

Aviva Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AV
Aviva
4.1028 of 5 stars
GBX 611
-0.2%
GBX 719.13
+17.7%
+0.3%£16.42B£37.44B12.5926,382
SAGA
Saga
1.7333 of 5 stars
GBX 560
+0.9%
GBX 600
+7.1%
+272.1%£806.15M£660M233.333,682
BARC
Barclays
3.1813 of 5 stars
GBX 454.65
+2.0%
GBX 527.50
+16.0%
+43.8%£61.99B£29.59B10.4887,400
LLOY
Lloyds Banking Group
3.3693 of 5 stars
GBX 101.20
+1.6%
GBX 113.44
+12.1%
+28.7%£59.09B£20.52B13.3259,400
NWG
NatWest Group
4.3319 of 5 stars
GBX 595.80
+2.1%
GBX 727.14
+22.0%
+13.4%£47.44B£16.99B8.5461,000

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This page (LON:AV) was last updated on 6/3/2026 by MarketBeat.com Staff.
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