Aviva (AV) Competitors GBX 613.40 -2.80 (-0.45%) As of 07/4/2025 Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock AV vs. SAGA, LSEG, OMU, BARC, LLOY, NWG, STAN, PRU, AIBG, and LGENShould you be buying Aviva stock or one of its competitors? The main competitors of Aviva include Saga (SAGA), London Stock Exchange Group (LSEG), Old Mutual (OMU), Barclays (BARC), Lloyds Banking Group (LLOY), NatWest Group (NWG), Standard Chartered (STAN), Prudential (PRU), AIB Group (AIBG), and Legal & General Group (LGEN). These companies are all part of the "financial services" sector. Aviva vs. Its Competitors Saga London Stock Exchange Group Old Mutual Barclays Lloyds Banking Group NatWest Group Standard Chartered Prudential AIB Group Legal & General Group Saga (LON:SAGA) and Aviva (LON:AV) are both financial services companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, media sentiment, risk, earnings and valuation. Do analysts rate SAGA or AV? Aviva has a consensus price target of GBX 592.50, indicating a potential downside of 3.41%. Given Aviva's stronger consensus rating and higher probable upside, analysts clearly believe Aviva is more favorable than Saga.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Saga 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Aviva 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 3.25 Do institutionals and insiders hold more shares of SAGA or AV? 13.4% of Saga shares are held by institutional investors. Comparatively, 48.5% of Aviva shares are held by institutional investors. 37.5% of Saga shares are held by insiders. Comparatively, 0.2% of Aviva shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. Is SAGA or AV more profitable? Aviva has a net margin of 3.52% compared to Saga's net margin of -18.42%. Aviva's return on equity of 14.82% beat Saga's return on equity.Company Net Margins Return on Equity Return on Assets Saga-18.42% -87.14% 2.90% Aviva 3.52%14.82%0.50% Which has more risk & volatility, SAGA or AV? Saga has a beta of 2.57, indicating that its stock price is 157% more volatile than the S&P 500. Comparatively, Aviva has a beta of 0.89, indicating that its stock price is 11% less volatile than the S&P 500. Is SAGA or AV a better dividend stock? Saga pays an annual dividend of GBX 2 per share and has a dividend yield of 1.1%. Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 5.5%. Saga pays out -1.9% of its earnings in the form of a dividend. Aviva pays out 70.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Which has higher valuation and earnings, SAGA or AV? Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSaga£799.48M0.33-£147.23M-£106.79-1.76Aviva£37.44B0.44£1.32B£48.5212.64 Does the media refer more to SAGA or AV? In the previous week, Saga had 43 more articles in the media than Aviva. MarketBeat recorded 54 mentions for Saga and 11 mentions for Aviva. Aviva's average media sentiment score of 0.39 beat Saga's score of 0.12 indicating that Aviva is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Saga 5 Very Positive mention(s) 10 Positive mention(s) 29 Neutral mention(s) 6 Negative mention(s) 4 Very Negative mention(s) Neutral Aviva 3 Very Positive mention(s) 3 Positive mention(s) 3 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral SummaryAviva beats Saga on 14 of the 19 factors compared between the two stocks. Get Aviva News Delivered to You Automatically Sign up to receive the latest news and ratings for AV and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AV vs. The Competition Export to ExcelMetricAvivaInsurance IndustryFinancial SectorLON ExchangeMarket Cap£16.48B£192.59B£6.37B£2.96BDividend Yield6.72%5.17%4.17%5.02%P/E Ratio12.6416.1813.47147.88Price / Sales0.4413.601,784.55258,917.23Price / Cash0.901.8448.8327.97Price / Book1.761.881.404.61Net Income£1.32B£1.57B£1.24B£5.90B7 Day Performance-1.26%-0.09%0.56%1.04%1 Month Performance0.56%2.80%3.26%5.12%1 Year Performance27.53%39.20%15.53%80.81% Aviva Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AVAviva1.5566 of 5 starsGBX 613.40-0.5%GBX 592.50-3.4%+29.8%£16.48B£37.44B12.6426,382High Trading VolumeSAGASagaN/AGBX 175-0.3%N/A+64.2%£243.21M£799.48M-1.643,682Trending NewsLSEGLondon Stock Exchange Group0.9928 of 5 stars£106.55-0.4%£125+17.3%+16.3%£56.40B£8.50B83.5625,608News CoverageOMUOld MutualN/AGBX 49.40+1.4%N/A-9.3%£48.68B£1.13T18.6329,861BARCBarclays3.0536 of 5 starsGBX 337.30-0.4%GBX 370+9.7%+48.1%£48.43B£24.93B9.9187,400LLOYLloyds Banking Group1.5692 of 5 starsGBX 76.70+0.1%GBX 64.25-16.2%+32.5%£46.51B£28.75B9.7059,400NWGNatWest Group3.2712 of 5 starsGBX 511.40+0.2%GBX 526.67+3.0%+48.4%£40.94B£24.36B9.1861,000News CoverageInsider TradeSTANStandard Chartered2.6751 of 5 starsGBX 1,207-0.3%GBX 1,085-10.1%+63.5%£36.44B£17.46B10.8784,845PRUPrudential2.9956 of 5 starsGBX 920.30-0.1%GBX 1,103.33+19.9%+26.9%£30.28B£10.35B45.9739,900AIBGAIB GroupN/AGBX 600+1.7%N/A+37.2%£16.76B£5.27B8.2010,551LGENLegal & General Group1.7473 of 5 starsGBX 254.86+0.1%GBX 268.33+5.3%+7.5%£14.94B£47.90B47.0511,956Positive News Related Companies and Tools Related Companies Saga Alternatives London Stock Exchange Group Alternatives Old Mutual Alternatives Barclays Alternatives Lloyds Banking Group Alternatives NatWest Group Alternatives Standard Chartered Alternatives Prudential Alternatives AIB Group Alternatives Legal & General Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:AV) was last updated on 7/5/2025 by MarketBeat.com Staff From Our PartnersA new rule goes live in July — and the banks are quietly cashing inA little-known regulation quietly goes into effect this July. 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