Saga (SAGA) Share Price, News & Analysis

Company Overview

Saga exists to deliver exceptional experiences for our customers every day, whilst being a driver of positive change in our markets and communities.

Key Stats

• Today's Range: 589 to 618
• 50-Day Range: 458 to 624.70
• 52-Week Range: 131 to 652.92
• Volume: 1.48 million shs
• Average Volume: 2.50 million shs
• Market Capitalization: £888.20 million
• P/E Ratio: 257.08
• Dividend Yield: 13.04%
• Price Target: GBX 600
• Consensus Rating: Buy

Saga Stock Analysis - MarketRank™

Saga scored higher than 15% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.7 / 5
• Analyst Rating: Buy

Consensus Rating

Saga has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on no strong buy ratings, 1 buy rating, no hold ratings, and no sell ratings.

Upside/Downside

The consensus price target for Saga is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Saga has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Saga is 254.78, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 38.29.

Price to Earnings Ratio vs. Sector

The P/E ratio of Saga is 254.78, which means that it is trading at a more expensive P/E ratio than the Financial Services sector average P/E ratio of about 15.82.

Price to Earnings Growth Ratio

Saga has a PEG Ratio of 1.22. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Saga has a P/B Ratio of 7.34. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for SAGA.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

Saga is a leading dividend payer. It pays a dividend yield of 13.04%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Saga does not have a long track record of dividend growth.

News and Social Media

• Score: 1.2 / 5
• News Sentiment: -0.02

News Sentiment

Saga has a news sentiment score of -0.02. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.72 average news sentiment score of Financial Services companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Saga this week, compared to 9 articles on an average week.

Company Ownership

• Score: 0.9 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Saga insiders have not sold or bought any company stock.

Percentage Held by Insiders

30.77% of the stock of Saga is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

13.29% of the stock of Saga is held by institutions.

SAGA Stock Analysis - Frequently Asked Questions

How have SAGA shares performed this year?

Saga's stock was trading at GBX 391.50 on January 1st, 2026. Since then, SAGA shares have increased by 56.2% and is now trading at GBX 611.48.

How were Saga's earnings last quarter?

Saga plc (LON:SAGA) released its earnings results on Wednesday, April, 15th. The company reported ($2.90) earnings per share (EPS) for the quarter. The firm had revenue of $660 million for the quarter. Saga had a negative net margin of 1.53% and a negative trailing twelve-month return on equity of 15.72%.
Read the conference call transcript.

How do I buy shares of Saga?

Shares of SAGA stock and other U.K. stocks can be purchased through online brokerage accounts that support trading on the London Stock Exchange (LSX). Some U.K. companies can be purchased through major U.S. brokerages in the form of American Depository Receipts (ADRs), which are placeholder equities held in a trust by a bank that represent shares of a foreign stock.

What other stocks do shareholders of Saga own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Saga investors own include Lloyds Banking Group (LLOY), Barclays (BARC), Edenville Energy (EDL), London Stock Exchange Group plc (LSE.L) (LSE), Gilead Sciences (GILD), BP (BP) and Centrica (CNA).

Company Calendar

• Last Earnings: 4/15/2026
• Today: 5/06/2026

Industry, Sector and Symbol

• Stock Exchange: LON
• Sector: Financial Services
• Industry: Insurance - Diversified
• Sub-Industry: Trading
• Current Symbol: LON:SAGA
• CIK: N/A
• Web: www.saga.co.uk
• Phone: +44-1303-77111
• Fax: N/A
• Employees: 3,682
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Saga: GBX 600
• High Price Target: GBX 600
• Low Price Target: GBX 600
• Potential Upside/Downside: -2.8%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): GBX 2.40
• Trailing P/E Ratio: 257.08
• Forward P/E Ratio: 17.74
• P/E Growth: 1.22
• Net Income: -£147.23 million
• Net Margins: -1.53%
• Pretax Margin: N/A
• Return on Equity: -15.72%
• Return on Assets: 2.90%

Debt

• Debt-to-Equity Ratio: 934.58
• Current Ratio: 1.35
• Quick Ratio: 0.67

Sales & Book Value

• Annual Sales: £660 million
• Price / Sales: 1.35
• Cash Flow: GBX 771.54 per share
• Price / Cash Flow: 0.80
• Book Value: GBX 83.26 per share
• Price / Book: 7.41

Miscellaneous

• Outstanding Shares: 143,955,000
• Free Float: N/A
• Market Cap: £888.20 million
• Optionable: Not Optionable
• Beta: 1.96