LON:SAGA Saga (SAGA) Share Price, News & Analysis GBX 675.36 +3.36 (+0.50%) As of 12:03 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesBuy This Stock About Saga Stock (LON:SAGA) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Saga alerts:Sign Up Key Stats Today's Range 671.32▼ 70050-Day Range 537▼ 73852-Week Range 184▼ 747Volume279,274 shsAverage Volume3.39 million shsMarket Capitalization£981.91 millionP/E Ratio281.40Dividend Yield13.04%Price TargetGBX 910Consensus RatingBuy Company Overview Saga exists to deliver exceptional experiences for our customers every day, whilst being a driver of positive change in our markets and communities. Read More Saga Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks63rd Percentile Overall ScoreSAGA MarketRank™: Saga scored higher than 63% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.9 / 5Analyst RatingBuy Consensus RatingSaga has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on no strong buy ratings, 2 buy ratings, no hold ratings, and no sell ratings.Upside PotentialSaga has a consensus price target of GBX 910, representing about 34.7% upside from its current price of GBX 675.36.Amount of Analyst CoverageSaga has only been the subject of 2 research reports in the past 90 days.Read more about Saga's stock forecast and price target. Earnings and Valuation0.0 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of Saga is 281.40, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 39.89.Price to Earnings Ratio vs. SectorThe P/E ratio of Saga is 281.40, which means that it is trading at a more expensive P/E ratio than the Finance sector average P/E ratio of about 29.39.Price to Earnings Growth RatioSaga has a PEG Ratio of 1.22. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioSaga has a P/B Ratio of 8.11. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities. Short InterestN/AShort Interest LevelN/A Short InterestThere is no current short interest data available for SAGA. Dividend1.7 / 5Dividend StrengthWeak Dividend LeadershipSaga is a leading dividend payer. It pays a dividend yield of 13.04%, putting its dividend yield in the top 25% of dividend-paying stocks.Dividend GrowthSaga does not have a long track record of dividend growth.Read more about Saga's dividend. News and Social Media1.6 / 5News Sentiment0.59 News SentimentSaga has a news sentiment score of 0.59. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.84 average news sentiment score of Finance companies.News Coverage This WeekMarketBeat has tracked 4 news articles for Saga this week, compared to 6 articles on an average week.Search InterestOnly 1 people have searched for SAGA on MarketBeat in the last 30 days. This is a decrease of -67% compared to the previous 30 days.MarketBeat FollowsOnly 1 people have added Saga to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days. Company Ownership3.0 / 5Insider TradingSelling Shares Cluster Insider Buying2 insiders have purchased shares of Saga in the last three months. Multiple insiders buying is a strong bullish signal.Insider Buying vs. Insider SellingIn the past three months, Saga insiders have sold 5,522.99% more of their company's stock than they have bought. Specifically, they have bought £3,599.04 in company stock and sold £202,373.50 in company stock.Percentage Held by Insiders30.38% of the stock of Saga is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions14.41% of the stock of Saga is held by institutions.Read more about Saga's insider trading history. Receive SAGA Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Saga and its competitors with MarketBeat's FREE daily newsletter. 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SAGA Stock News HeadlinesMarvel's 'Mutant Saga': Everything You Need to KnowAugust 15 at 10:02 PM | yahoo.comSaga Communications Reports $26.4 Million Second-Quarter RevenueAugust 13, 2026 | quiverquant.comQThe end may be near for these iconic stocksMarc Chaikin, founder of Chaikin Analytics, says two forces - AI disruption and fracturing global trade - are triggering a historic wealth transfer already underway in 2026. Household names like Intuit (-57%), Boston Scientific (-49%), and Tractor Supply (-40%) are cratering, while lesser-known companies like Sandisk (+573%) and Rackspace (+444%) surge. Chaikin has identified specific stocks he believes investors should sell before they fall further - and the names may surprise you. He's also pinpointing a company tapped as Nvidia's self-driving partner and a potential AI megadeal that could split into three high-growth stocks. Stream his free presentation to get every buy and sell recommendation with no membership or credit card required.August 17 at 1:00 AM | Chaikin Analytics (Ad)Sagami Holdings Posts Profit Decline Amid Modest Sales Growth and Plans Stock SplitAugust 12, 2026 | tipranks.comSaga (LON:SAGA) Sets New 1-Year High - Time to Buy?August 11, 2026 | americanbankingnews.comGameStop’s $56 Billion eBay Saga Takes Another Turn As Ryan Cohen Considers Pulling BidAugust 10, 2026 | benzinga.comJSW Energy Brings Back Veteran Executive Sanjay Sagar to Its BoardAugust 8, 2026 | tipranks.comSaga (LON:SAGA) Insider Purchases £1,799.52 in StockJuly 21, 2026 | insidertrades.comSee More Headlines SAGA Stock Analysis - Frequently Asked Questions How have SAGA shares performed this year? Saga's stock was trading at GBX 391.50 at the beginning of the year. Since then, SAGA stock has increased by 72.5% and is now trading at GBX 675.36. How were Saga's earnings last quarter? Saga plc (LON:SAGA) issued its quarterly earnings data on Wednesday, April, 15th. The company reported ($2.90) earnings per share for the quarter. The business had revenue of $660 million for the quarter. Saga had a negative trailing twelve-month return on equity of 15.72% and a negative net margin of 1.53%. Read the conference call transcript. How do I buy shares of Saga? Shares of SAGA stock and other U.K. stocks can be purchased through online brokerage accounts that support trading on the London Stock Exchange (LSX). Some U.K. companies can be purchased through major U.S. brokerages in the form of American Depository Receipts (ADRs), which are placeholder equities held in a trust by a bank that represent shares of a foreign stock. What other stocks do shareholders of Saga own? Based on aggregate information from My MarketBeat watchlists, some other companies that Saga investors own include Lloyds Banking Group (LLOY), Barclays (BARC), Edenville Energy (EDL), London Stock Exchange Group plc (LSE.L) (LSE), Gilead Sciences (GILD), BP (BP) and Centrica (CNA). Company Calendar Last Earnings4/15/2026Today8/17/2026Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeLON SectorFinance Industry Insurance Sub-IndustryN/A Current SymbolLON:SAGA CIKN/A Webwww.saga.co.uk Phone+44-1303-77111FaxN/AEmployees3,682Year FoundedN/APrice Target and Rating Average Price Target for SagaGBX 910 High Price TargetGBX 1,025 Low Price TargetGBX 795 Potential Upside/Downside+34.7%Consensus RatingBuy Rating Score (0-4)3.00 Research Coverage2 Analysts Profitability EPS (Trailing Twelve Months)GBX 2.40 Trailing P/E Ratio281.40 Forward P/E Ratio19.42 P/E Growth1.22Net Income-£147.23 million Net Margins-1.53% Pretax MarginN/A Return on Equity-15.72% Return on Assets2.90% Debt Debt-to-Equity Ratio934.58 Current Ratio1.35 Quick Ratio0.67 Sales & Book Value Annual Sales£660 million Price / Sales1.49 Cash FlowGBX 844.52 per share Price / Cash Flow0.80 Book ValueGBX 83.26 per share Price / Book8.11Miscellaneous Outstanding Shares145,390,000Free FloatN/AMarket Cap£981.91 million OptionableNot Optionable Beta2.02 The 7 Hottest IPO Stories of 2026MarketBeat just released its list of the 7 hottest IPOs expected to hit Wall Street in 2026. 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