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Saga (SAGA) Competitors

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GBX 648 +12.00 (+1.89%)
As of 09/3/2026 12:49 PM Eastern

SAGA vs. DLG, OMU, HSTG, LRE, and EIG

Should you buy Saga stock or one of its competitors? Saga's main competitors and comparable companies include Direct Line Insurance Group (DLG), Old Mutual (OMU), Hastings Group Holdings plc (HSTG.L) (HSTG), Lancashire (LRE), and Ei Group plc (EIG.L) (EIG). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "insurance" industry.

How does Saga compare to Direct Line Insurance Group?

Direct Line Insurance Group (LON:DLG) and Saga (LON:SAGA) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, institutional ownership, media sentiment, valuation, earnings, dividends, analyst recommendations and risk.

Direct Line Insurance Group has a net margin of 3.58% compared to Saga's net margin of -1.53%. Direct Line Insurance Group's return on equity of 6.65% beat Saga's return on equity.

Company Net Margins Return on Equity Return on Assets
Direct Line Insurance Group3.58% 6.65% 0.85%
Saga -1.53%-15.72%2.90%

Saga has a consensus target price of GBX 910, suggesting a potential upside of 40.43%. Given Saga's stronger consensus rating and higher possible upside, analysts clearly believe Saga is more favorable than Direct Line Insurance Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Line Insurance Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Saga
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

103.4% of Direct Line Insurance Group shares are owned by institutional investors. Comparatively, 14.4% of Saga shares are owned by institutional investors. 0.9% of Direct Line Insurance Group shares are owned by insiders. Comparatively, 30.4% of Saga shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Direct Line Insurance Group has a beta of 0.42, indicating that its stock price is 58% less volatile than the broader market. Comparatively, Saga has a beta of 2.024, indicating that its stock price is 102% more volatile than the broader market.

In the previous week, Saga had 4 more articles in the media than Direct Line Insurance Group. MarketBeat recorded 4 mentions for Saga and 0 mentions for Direct Line Insurance Group. Direct Line Insurance Group's average media sentiment score of 0.00 beat Saga's score of -0.19 indicating that Direct Line Insurance Group is being referred to more favorably in the media.

Company Overall Sentiment
Direct Line Insurance Group Neutral
Saga Neutral

Direct Line Insurance Group has higher revenue and earnings than Saga. Direct Line Insurance Group is trading at a lower price-to-earnings ratio than Saga, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Direct Line Insurance Group£3.00B1.32£245.33M£18.9316.11
Saga£660M1.43-£147.23M£2.40270.00

Summary

Saga beats Direct Line Insurance Group on 9 of the 16 factors compared between the two stocks.

How does Saga compare to Old Mutual?

Saga (LON:SAGA) and Old Mutual (LON:OMU) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, valuation, earnings, profitability, analyst recommendations, dividends, institutional ownership and media sentiment.

Old Mutual has higher revenue and earnings than Saga. Old Mutual is trading at a lower price-to-earnings ratio than Saga, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Saga£660M1.43-£147.23M£2.40270.00
Old Mutual£273.62B0.01£60.20B£189.800.31

Saga has a beta of 2.024, meaning that its stock price is 102% more volatile than the broader market. Comparatively, Old Mutual has a beta of 0.587, meaning that its stock price is 41% less volatile than the broader market.

Old Mutual has a net margin of 3.40% compared to Saga's net margin of -1.53%. Old Mutual's return on equity of 13.89% beat Saga's return on equity.

Company Net Margins Return on Equity Return on Assets
Saga-1.53% -15.72% 2.90%
Old Mutual 3.40%13.89%0.84%

Saga presently has a consensus price target of GBX 910, indicating a potential upside of 40.43%. Given Saga's stronger consensus rating and higher possible upside, equities analysts plainly believe Saga is more favorable than Old Mutual.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Saga
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00
Old Mutual
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

In the previous week, Saga had 3 more articles in the media than Old Mutual. MarketBeat recorded 4 mentions for Saga and 1 mentions for Old Mutual. Old Mutual's average media sentiment score of 0.72 beat Saga's score of -0.19 indicating that Old Mutual is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Saga
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Old Mutual
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

14.4% of Saga shares are owned by institutional investors. Comparatively, 31.4% of Old Mutual shares are owned by institutional investors. 30.4% of Saga shares are owned by insiders. Comparatively, 0.2% of Old Mutual shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Saga beats Old Mutual on 9 of the 16 factors compared between the two stocks.

How does Saga compare to Hastings Group Holdings plc (HSTG.L)?

Hastings Group Holdings plc (HSTG.L) (LON:HSTG) and Saga (LON:SAGA) are both small-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, institutional ownership, dividends, risk and media sentiment.

In the previous week, Saga had 4 more articles in the media than Hastings Group Holdings plc (HSTG.L). MarketBeat recorded 4 mentions for Saga and 0 mentions for Hastings Group Holdings plc (HSTG.L). Hastings Group Holdings plc (HSTG.L)'s average media sentiment score of 0.00 beat Saga's score of -0.19 indicating that Hastings Group Holdings plc (HSTG.L) is being referred to more favorably in the media.

Company Overall Sentiment
Hastings Group Holdings plc (HSTG.L) Neutral
Saga Neutral

14.4% of Saga shares are owned by institutional investors. 30.4% of Saga shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Saga has a consensus price target of GBX 910, indicating a potential upside of 40.43%. Given Saga's stronger consensus rating and higher probable upside, analysts plainly believe Saga is more favorable than Hastings Group Holdings plc (HSTG.L).

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hastings Group Holdings plc (HSTG.L)
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Saga
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

Hastings Group Holdings plc (HSTG.L) has higher revenue and earnings than Saga. Hastings Group Holdings plc (HSTG.L) is trading at a lower price-to-earnings ratio than Saga, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hastings Group Holdings plc (HSTG.L)£763.70M0.00N/A£13.10N/A
Saga£660M1.43-£147.23M£2.40270.00

Hastings Group Holdings plc (HSTG.L) has a net margin of 0.00% compared to Saga's net margin of -1.53%. Hastings Group Holdings plc (HSTG.L)'s return on equity of 0.00% beat Saga's return on equity.

Company Net Margins Return on Equity Return on Assets
Hastings Group Holdings plc (HSTG.L)N/A N/A N/A
Saga -1.53%-15.72%2.90%

Summary

Saga beats Hastings Group Holdings plc (HSTG.L) on 8 of the 13 factors compared between the two stocks.

How does Saga compare to Lancashire?

Lancashire (LON:LRE) and Saga (LON:SAGA) are both small-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, valuation, earnings, analyst recommendations, risk, institutional ownership, media sentiment and dividends.

Lancashire has higher revenue and earnings than Saga. Lancashire is trading at a lower price-to-earnings ratio than Saga, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lancashire£1.80B0.85£199.02M£129.004.87
Saga£660M1.43-£147.23M£2.40270.00

Lancashire has a net margin of 21.44% compared to Saga's net margin of -1.53%. Lancashire's return on equity of 21.73% beat Saga's return on equity.

Company Net Margins Return on Equity Return on Assets
Lancashire21.44% 21.73% 6.75%
Saga -1.53%-15.72%2.90%

Lancashire has a beta of 0.462, indicating that its share price is 54% less volatile than the broader market. Comparatively, Saga has a beta of 2.024, indicating that its share price is 102% more volatile than the broader market.

59.1% of Lancashire shares are held by institutional investors. Comparatively, 14.4% of Saga shares are held by institutional investors. 5.3% of Lancashire shares are held by company insiders. Comparatively, 30.4% of Saga shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Saga had 3 more articles in the media than Lancashire. MarketBeat recorded 4 mentions for Saga and 1 mentions for Lancashire. Lancashire's average media sentiment score of 0.00 beat Saga's score of -0.19 indicating that Lancashire is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lancashire
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Saga
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

Lancashire presently has a consensus price target of GBX 664.33, suggesting a potential upside of 5.70%. Saga has a consensus price target of GBX 910, suggesting a potential upside of 40.43%. Given Saga's stronger consensus rating and higher possible upside, analysts clearly believe Saga is more favorable than Lancashire.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lancashire
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Saga
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

Summary

Lancashire beats Saga on 9 of the 16 factors compared between the two stocks.

How does Saga compare to Ei Group plc (EIG.L)?

Saga (LON:SAGA) and Ei Group plc (EIG.L) (LON:EIG) are both small-cap finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, valuation, media sentiment, risk, earnings and profitability.

Ei Group plc (EIG.L) has a net margin of 0.00% compared to Saga's net margin of -1.53%. Ei Group plc (EIG.L)'s return on equity of 0.00% beat Saga's return on equity.

Company Net Margins Return on Equity Return on Assets
Saga-1.53% -15.72% 2.90%
Ei Group plc (EIG.L) N/A N/A N/A

Saga presently has a consensus price target of GBX 910, indicating a potential upside of 40.43%. Given Saga's stronger consensus rating and higher possible upside, analysts plainly believe Saga is more favorable than Ei Group plc (EIG.L).

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Saga
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00
Ei Group plc (EIG.L)
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

In the previous week, Saga had 4 more articles in the media than Ei Group plc (EIG.L). MarketBeat recorded 4 mentions for Saga and 0 mentions for Ei Group plc (EIG.L). Ei Group plc (EIG.L)'s average media sentiment score of 0.00 beat Saga's score of -0.19 indicating that Ei Group plc (EIG.L) is being referred to more favorably in the news media.

Company Overall Sentiment
Saga Neutral
Ei Group plc (EIG.L) Neutral

14.4% of Saga shares are held by institutional investors. 30.4% of Saga shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Ei Group plc (EIG.L) has higher revenue and earnings than Saga. Ei Group plc (EIG.L) is trading at a lower price-to-earnings ratio than Saga, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Saga£660M1.43-£147.23M£2.40270.00
Ei Group plc (EIG.L)£724M0.00N/A-£46.20N/A

Summary

Saga beats Ei Group plc (EIG.L) on 9 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SAGA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SAGA vs. The Competition

MetricSagaInsurance IndustryFinance SectorLON Exchange
Market Cap£942.13M£19.48B£14.12B£2.91B
Dividend Yield13.04%3.23%5.89%6.18%
P/E Ratio270.0015.9826.10364.48
Price / Sales1.4330.87533.1483,785.80
Price / Cash0.8012.6238.3727.89
Price / Book7.782.102.136.81
Net Income-£147.23M£1.80B£1.32B£5.89B
7 Day Performance-4.57%0.81%0.14%-0.85%
1 Month Performance-5.12%1.92%1.45%2.08%
1 Year Performance220.00%12.29%11.98%21.68%

Saga Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SAGA
Saga
3.119 of 5 stars
GBX 648
+1.9%
GBX 910
+40.4%
+224.3%£942.13M£660M270.003,682
DLG
Direct Line Insurance Group
N/AGBX 305
flat
N/A+0.0%£3.96B£3.00B16.1110,131
OMU
Old Mutual
N/AGBX 58
-0.3%
N/A+7.2%£2.31B£273.62B0.3129,861
HSTG
Hastings Group Holdings plc (HSTG.L)
N/AN/AN/AN/A£1.65B£763.70M19.053,372
LRE
Lancashire
1.8756 of 5 stars
GBX 610.50
flat
GBX 664.33
+8.8%
+6.7%£1.48B£1.80B4.73393

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This page (LON:SAGA) was last updated on 9/4/2026 by MarketBeat.com Staff.
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