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Prudential (PRU) Stock Forecast & Price Target

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GBX 1,000.50 -17.50 (-1.72%)
As of 12:52 PM Eastern

Prudential - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
0
Buy
4

Based on 4 Wall Street analysts who have issued ratings for Prudential in the last 12 months, the stock has a consensus rating of "Buy." Out of the 4 analysts, 4 have given a buy rating for PRU.

Consensus Price Target

GBX 1,461.25
According to the 4 analysts' twelve-month price targets for Prudential, the average price target is GBX 1,461.25. The highest price target for PRU is GBX 1,500, while the lowest price target for PRU is GBX 1,425. The average price target represents a forecasted upside of 46.05% from the current price of GBX 1,000.50.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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PRU Analyst Ratings Over Time

TypeCurrent Forecast
9/1/25 to 9/1/26
1 Month Ago
8/2/25 to 8/2/26
3 Months Ago
6/3/25 to 6/3/26
1 Year Ago
9/1/24 to 9/1/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
4 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetGBX 1,461.25GBX 1,379GBX 1,379GBX 1,156.40
Consensus RatingBuyBuyBuyBuy

PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Prudential Stock vs. The Competition

TypePrudentialFinance Companies
Consensus Rating Score
3.00
2.27
Consensus RatingBuyHold
News Sentiment Rating
Positive News

See Recent PRU News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/28/2026 Reiterated RatingBuyGBX 1,500+48.88%
4/22/2026 Boost TargetOverweightGBX 1,450 ➝ GBX 1,480+31.44%
3/19/2026 Boost TargetBuyGBX 1,355 ➝ GBX 1,440+35.27%
2/2/2026 Boost TargetBuyGBX 1,122 ➝ GBX 1,425+18.60%
8/15/2025 Reiterated RatingBuyGBX 1,200+21.48%
3/20/2025 Reiterated RatingBuyGBX 1,000+25.50%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 03:51 PM ET.


Should I Buy Prudential Stock? PRU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, August 28, 2026. Please send any questions or comments about these Prudential pros and cons to contact@marketbeat.com.

Prudential
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Prudential plc:

  • The current stock price is around $116, which reflects a strong performance in the market.
  • Prudential plc reported earnings per share (EPS) of $4.08 for the latest quarter, exceeding analysts' expectations, indicating robust financial health.
  • The company has a solid return on equity of 16.68%, showcasing its efficiency in generating profits from shareholders' equity.
  • With a market capitalization of approximately $42 billion, Prudential plc is well-positioned in the financial services sector, providing stability and growth potential.
  • The recent quarterly dividend of $1.40 per share, yielding about 4.6%, offers a reliable income stream for investors.

Prudential
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Prudential plc for these reasons:

  • The company has a low current ratio of 0.16, which may indicate potential liquidity issues in meeting short-term obligations.
  • Prudential plc's price-to-earnings (P/E) ratio of around 11 suggests that the stock may not be undervalued compared to its earnings, which could limit upside potential.
  • The debt-to-equity ratio of 0.62, while manageable, indicates that the company is somewhat reliant on debt financing, which can be risky in volatile markets.
  • Analysts project a modest earnings growth rate, with expectations of around 14.24 EPS for the current year, which may not excite growth-focused investors.
  • The company's quick ratio of 0.16 suggests that it may struggle to cover its short-term liabilities without selling inventory, raising concerns about financial flexibility.

PRU Forecast - Frequently Asked Questions

According to the research reports of 4 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential is GBX 1,461.25, with a high forecast of GBX 1,500 and a low forecast of GBX 1,425.

4 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Prudential in the last twelve months. There are currently 4 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" PRU shares.

According to analysts, Prudential's stock has a predicted upside of 46.05% based on their 12-month stock forecasts.

Prudential has been rated by research analysts at Jefferies Financial Group in the past 90 days.

Analysts like Prudential more than other "finance" companies. The consensus rating for Prudential is Buy while the average consensus rating for "finance" companies is Hold. Learn more on how PRU compares to other companies.


MarketBeat monitors more than a dozen sources for Prudential analyst ratings, with the most recent rating issued on 8/28/2026.
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