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Prudential (PRU) Stock Forecast & Price Target

Prudential logo
GBX 978 +0.60 (+0.06%)
As of 05:36 AM Eastern

Prudential - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
0
Buy
5

Based on 5 Wall Street analysts who have issued ratings for Prudential in the last 12 months, the stock has a consensus rating of "Buy." Out of the 5 analysts, 5 have given a buy rating for PRU.

Consensus Price Target

GBX 1,453
According to the 5 analysts' twelve-month price targets for Prudential, the average price target is GBX 1,453. The highest price target for PRU is GBX 1,500, while the lowest price target for PRU is GBX 1,400. The average price target represents a forecasted upside of 48.57% from the current price of GBX 978.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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PRU Analyst Ratings Over Time

TypeCurrent Forecast
9/22/25 to 9/22/26
1 Month Ago
8/23/25 to 8/23/26
3 Months Ago
6/24/25 to 6/24/26
1 Year Ago
9/22/24 to 9/22/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
4 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetGBX 1,453GBX 1,423.75GBX 1,379GBX 1,164.40
Consensus RatingBuyBuyBuyBuy

PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Prudential Stock vs. The Competition

TypePrudentialFinance Companies
Consensus Rating Score
3.00
2.27
Consensus RatingBuyHold
News Sentiment Rating
Positive News

See Recent PRU News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/4/2026
Citigroup Inc. logo
Citigroup
4 of 5 stars
 Lower TargetBuyGBX 1,425 ➝ GBX 1,400+35.27%
9/3/2026
Berenberg Bank logo
Berenberg Bank
2 of 5 stars
 Reiterated RatingBuyGBX 1,445+42.29%
8/28/2026 Reiterated RatingBuyGBX 1,500+48.88%
4/22/2026 Boost TargetOverweightGBX 1,450 ➝ GBX 1,480+31.44%
3/19/2026 Boost TargetBuyGBX 1,355 ➝ GBX 1,440+35.27%
8/15/2025 Reiterated RatingBuyGBX 1,200+21.48%
3/20/2025 Reiterated RatingBuyGBX 1,000+25.50%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 05:59 AM ET.


Should I Buy Prudential Stock? PRU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, September 20, 2026. Please send any questions or comments about these Prudential pros and cons to contact@marketbeat.com.

Prudential
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Prudential plc:

  • Prudential plc is currently trading at $970.00, which is significantly below the consensus price target of GBX 1,453 set by five analysts who have issued a Buy rating, suggesting substantial potential for capital appreciation as the stock recovers from its recent decline.
  • The company is actively reducing its share count through a London buyback programme, with recent cancellations of over 2.3 million shares in early September, which supports earnings per share and provides a direct source of demand for the stock.
  • Prudential plc offers a dividend yield of 2.06%, providing a steady income stream for investors while the stock trades at a low P/E ratio of 6.82, indicating that the valuation is attractive relative to its earnings power.
  • Major institutional investors, including Norges Bank and UBS Group AG, have recently increased their stakes in the company above the 5% threshold, signaling strong confidence in the firm's long-term stability and growth prospects.
  • Prudential HK has launched an AI underwriting tool to accelerate preliminary application reviews, which could improve processing efficiency, reduce operational costs, and enhance customer service across its Asian markets.

Prudential
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Prudential plc for these reasons:

  • The stock has experienced a recent decline, dropping from a previous close of $993.80 to $970.00, and is currently trading well below its 50-day moving average of GBX 1,041.90, indicating short-term bearish momentum.
  • Prudential faces regulatory headwinds in India, where stake cuts are being reported as buybacks climb, potentially limiting the company's ability to expand its market share in one of its key growth regions.
  • The company's stock is trading near its 52-week low of $910.20, having fallen from a high of $1,238.00, which suggests that investors may be concerned about the firm's recent performance or broader market conditions affecting the insurance sector.
  • Prudential Financial, a related entity, announced the sale of its stake in Alexforbes, which could indicate a strategic shift or divestment that may not align with all investors' expectations for the group's asset management portfolio.
  • The firm's beta of 0.89 indicates that while it is less volatile than the market, it still carries systematic risk, and the recent price drop of 23.80 points in a single session highlights the potential for sharp declines in value.

PRU Forecast - Frequently Asked Questions

According to the research reports of 5 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential is GBX 1,453, with a high forecast of GBX 1,500 and a low forecast of GBX 1,400.

5 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Prudential in the last year. There are currently 5 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" PRU shares.

According to analysts, Prudential's stock has a predicted upside of 48.57% based on their 12-month stock forecasts.

Prudential has been rated by research analysts at Berenberg Bank, Citigroup, and Jefferies Financial Group in the past 90 days.

Analysts like Prudential more than other "finance" companies. The consensus rating for Prudential is Buy while the average consensus rating for "finance" companies is Hold. Learn more on how PRU compares to other companies.


MarketBeat monitors more than a dozen sources for Prudential analyst ratings, with the most recent rating issued on 9/4/2026.
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