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Prudential (PRU) Stock Forecast & Price Target

Prudential logo
GBX 1,010 -2.50 (-0.25%)
As of 03:35 AM Eastern
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Prudential - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Buy
Based on 5 Analyst Ratings
Sell
0
Hold
0
Buy
5

Based on 5 Wall Street analysts who have issued ratings for Prudential in the last 12 months, the stock has a consensus rating of "Buy." Out of the 5 analysts, 5 have given a buy rating for PRU.

Consensus Price Target

GBX 1,379
According to the 5 analysts' twelve-month price targets for Prudential, the average price target is GBX 1,379. The highest price target for PRU is GBX 1,480, while the lowest price target for PRU is GBX 1,200. The average price target represents a forecasted upside of 36.53% from the current price of GBX 1,010.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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PRU Analyst Ratings Over Time

TypeCurrent Forecast
8/12/25 to 8/12/26		1 Month Ago
7/13/25 to 7/13/26		3 Months Ago
5/14/25 to 5/14/26		1 Year Ago
8/12/24 to 8/12/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
3 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetGBX 1,379GBX 1,379GBX 1,379GBX 1,153.33
Consensus RatingBuyBuyBuyBuy

PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Prudential Stock vs. The Competition

TypePrudentialFinance Companies
Consensus Rating Score
3.00
2.27
Consensus RatingBuyHold
News Sentiment Rating
Neutral News

See Recent PRU News
Positive News
Export
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
4/22/2026
JPMorgan Chase & Co. logo
JPMorgan Chase & Co.
3 of 5 stars
 Boost TargetOverweightGBX 1,450 ➝ GBX 1,480+31.44%
3/19/2026
Deutsche Bank Aktiengesellschaft logo
Deutsche Bank Aktiengesellschaft
2 of 5 stars
 Boost TargetBuyGBX 1,355 ➝ GBX 1,440+35.27%
2/2/2026
Citigroup Inc. logo
Citigroup
4 of 5 stars
 Boost TargetBuyGBX 1,122 ➝ GBX 1,425+18.60%
9/22/2025
Jefferies Financial Group Inc. logo
Jefferies Financial Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Reiterated RatingBuyGBX 1,350+32.26%
8/15/2025
UBS Group AG logo
UBS Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Reiterated RatingBuyGBX 1,200+21.48%
3/20/2025
Bank of America Corporation logo
Bank of America
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Reiterated RatingBuyGBX 1,000+25.50%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 03:58 AM ET.


Should I Buy Prudential Stock? PRU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, August 6, 2026. Please send any questions or comments about these Prudential pros and cons to contact@marketbeat.com.

Prudential
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Prudential plc:

  • The company recently reported earnings per share (EPS) of $3.61, significantly exceeding analysts' expectations, which indicates strong financial performance and potential for growth.
  • Prudential plc has a solid return on equity of 16.33%, suggesting effective management and a strong ability to generate profits from shareholders' equity.
  • With a net margin of 5.83%, Prudential plc demonstrates efficient cost management, which can lead to higher profitability in the long run.
  • The current stock price is around $XX, reflecting a stable investment opportunity in the financial services sector.
  • The company has a consistent dividend payout ratio of 57.61%, providing investors with a reliable income stream through dividends, which can be particularly appealing in uncertain market conditions.

Prudential
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Prudential plc for these reasons:

  • Despite strong earnings, the company operates in a highly competitive financial services market, which could impact future growth and profitability.
  • The annualized dividend yield of 4.6% may not be attractive compared to other investment opportunities, especially in a rising interest rate environment.
  • Market volatility can affect the stock price, and any downturns in the financial sector could lead to declines in Prudential plc's stock value.
  • Analysts predict earnings per share of 13.83 for the current fiscal year, which may indicate slower growth compared to previous periods.
  • Potential regulatory changes in the financial services industry could pose risks to Prudential plc's operations and profitability.

PRU Forecast - Frequently Asked Questions

According to the research reports of 5 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential is GBX 1,379, with a high forecast of GBX 1,480 and a low forecast of GBX 1,200.

5 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Prudential in the last twelve months. There are currently 5 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" PRU shares.

According to analysts, Prudential's stock has a predicted upside of 36.53% based on their 12-month stock forecasts.

Analysts like Prudential more than other "finance" companies. The consensus rating for Prudential is Buy while the average consensus rating for "finance" companies is Hold. Learn more on how PRU compares to other companies.

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This page (LON:PRU) was last updated on 8/12/2026 by MarketBeat.com Staff.
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