Free Trial
Your $100 Credit Is Waiting! Get MarketBeat All Access Today
Lock In $149
Claim MarketBeat All Access Sale Promotion

Prudential (PRU) Stock Forecast & Price Target

Prudential logo
GBX 1,142.50 +16.00 (+1.42%)
As of 11:18 AM Eastern
Compare

Prudential - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Buy
Based on 5 Analyst Ratings
Sell
0
Hold
0
Buy
5

Based on 5 Wall Street analysts who have issued ratings for Prudential in the last 12 months, the stock has a consensus rating of "Buy." Out of the 5 analysts, 5 have given a buy rating for PRU.

Consensus Price Target

GBX 1,379
According to the 5 analysts' twelve-month price targets for Prudential, the average price target is GBX 1,379. The highest price target for PRU is GBX 1,480, while the lowest price target for PRU is GBX 1,200. The average price target represents a forecasted upside of 20.70% from the current price of GBX 1,142.50.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
Get the Latest News and Ratings for PRU and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Prudential and its competitors.

Sign Up
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

PRU Analyst Ratings Over Time

TypeCurrent Forecast
5/20/25 to 5/20/26		1 Month Ago
4/20/25 to 4/20/26		3 Months Ago
2/19/25 to 2/19/26		1 Year Ago
5/20/24 to 5/20/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
4 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetGBX 1,379GBX 1,373GBX 1,295GBX 1,150
Consensus RatingBuyBuyBuyBuy

PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Prudential Stock vs. The Competition

TypePrudentialFinancial Services Companies
Consensus Rating Score
3.00
2.08
Consensus RatingBuyHold
News Sentiment Rating
Neutral News

See Recent PRU News
Positive News
Export
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
4/22/2026
JPMorgan Chase & Co. logo
JPMorgan Chase & Co.
3 of 5 stars
 Boost TargetOverweightGBX 1,450 ➝ GBX 1,480+31.44%
3/19/2026
Deutsche Bank Aktiengesellschaft logo
Deutsche Bank Aktiengesellschaft
2 of 5 stars
 Boost TargetBuyGBX 1,355 ➝ GBX 1,440+35.27%
2/2/2026
Citigroup Inc. logo
Citigroup
4 of 5 stars
 Boost TargetBuyGBX 1,122 ➝ GBX 1,425+18.60%
9/22/2025
Jefferies Financial Group Inc. logo
Jefferies Financial Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Reiterated RatingBuyGBX 1,350+32.26%
8/15/2025
UBS Group AG logo
UBS Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Reiterated RatingBuyGBX 1,200+21.48%
3/20/2025
Bank of America Corporation logo
Bank of America
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Reiterated RatingBuyGBX 1,000+25.50%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 11:48 AM ET.


Should I Buy Prudential Stock? PRU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, May 17, 2026. Please send any questions or comments about these Prudential pros and cons to contact@marketbeat.com.

Prudential
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Prudential plc:

  • The current stock price is around $102, which may present a buying opportunity for investors looking for value in the financial services sector.
  • Prudential plc has a strong dividend yield of approximately 5.5%, providing a steady income stream for investors through its quarterly dividend payments.
  • The company has a solid earnings per share (EPS) forecast of 13.72 for the current fiscal year, indicating potential profitability and growth.
  • Insider buying activity, such as the recent acquisition of shares by a director, can signal confidence in the company's future performance.
  • Prudential plc's diversified financial services offerings position it well to manage risk and capitalize on market opportunities, appealing to a broad client base.

Prudential
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Prudential plc for these reasons:

  • Recent analyst downgrades, including a shift from "hold" to "strong sell," may indicate concerns about the company's future performance and market conditions.
  • Several research firms have lowered their price targets for Prudential plc, suggesting a lack of confidence in short-term growth prospects.
  • The company's dividend payout ratio is currently at 57.61%, which, while sustainable, may limit future dividend increases if earnings do not grow as expected.
  • Insider ownership is relatively low at 0.05%, which may raise questions about the alignment of management's interests with those of shareholders.
  • Market sentiment appears cautious, with a majority of analysts rating the stock as "Reduce," indicating potential headwinds for investors.

PRU Forecast - Frequently Asked Questions

According to the research reports of 5 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential is GBX 1,379, with a high forecast of GBX 1,480 and a low forecast of GBX 1,200.

5 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Prudential in the last twelve months. There are currently 5 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" PRU shares.

According to analysts, Prudential's stock has a predicted upside of 20.70% based on their 12-month stock forecasts.

Prudential has been rated by research analysts at Deutsche Bank Aktiengesellschaft, and JPMorgan Chase & Co. in the past 90 days.

Analysts like Prudential more than other "financial services" companies. The consensus rating for Prudential is Buy while the average consensus rating for "financial services" companies is Hold. Learn more on how PRU compares to other companies.

Related Companies

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Prudential Recommendations


This page (LON:PRU) was last updated on 5/20/2026 by MarketBeat.com Staff.
From Our Partners
The Last Time This Market Moved, Early Investors Took Notice
Lithium has already had one major run - and now prices are starting to move again. EV adoption and energy stor...
i2i Marketing Group, LLC | Sponsoredtc pixel
If You Have $50k+ on Coinbase, This Will Ruin Your Day
I spent two years reverse-engineering BlackRock's exact playbook. The same framework that generates them $16.1...
Decentralized Masters | Sponsoredtc pixel
Trump's gold order: the announcement they won't put on the front page
On August 15, 1971, Nixon interrupted prime-time television and ended the gold standard in 15 minutes - no deb...
Reagan Gold Group | Sponsoredtc pixel
Iran's New Leader Just Said Something That Should Terrify Every American
Iran's Supreme Leader has declared the Strait of Hormuz closed as leverage against the U.S. - and with 40% of ...
American Alternative | Sponsoredtc pixel
I’m sounding the alarm
Meta is cutting 10% of its workforce. Microsoft offered voluntary retirement to 7% of U.S. employees. Oracle, ...
Porter & Company | Sponsoredtc pixel
SpaceX eyes a 1.75 trillion valuation - here's what to know
Elon Musk's team has quietly filed confidential paperwork with the SEC for what Bloomberg estimates could be a...
Brownstone Research | Sponsoredtc pixel
Nevada gold explorer near Kinross district draws attention
Gold has surged past $5,300 per ounce, with Goldman Sachs and JPMorgan forecasting $6,000+ by end of 2026. Cen...
Wall Street Logic | Sponsoredtc pixel
This Biotech Just Flipped From Story to Execution
Avai Bio (OTCQB: AVAI) has moved into production on its new Master Cell Bank, developed alongside Austrianova,...
Equiscreen | Sponsoredtc pixel