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Prudential (PRU) Competitors

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GBX 1,116 -19.00 (-1.67%)
As of 07/31/2026 12:42 PM Eastern

PRU vs. RSA, CNA, EIG, PFG, and GOCO

Should you buy Prudential stock or one of its competitors? MarketBeat compares Prudential with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Prudential include RSA Insurance Group (RSA), Centrica (CNA), Ei Group plc (EIG.L) (EIG), Vanquis Banking Group (PFG), and GoCo Group plc (GOCO.L) (GOCO).

How does Prudential compare to RSA Insurance Group?

Prudential (LON:PRU) and RSA Insurance Group (LON:RSA) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, media sentiment, valuation, risk, earnings, dividends, analyst recommendations and institutional ownership.

Prudential has a net margin of 14.82% compared to RSA Insurance Group's net margin of 0.00%. Prudential's return on equity of 19.33% beat RSA Insurance Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential14.82% 19.33% 1.23%
RSA Insurance Group N/A N/A N/A

Prudential pays an annual dividend of GBX 23.60 per share and has a dividend yield of 2.1%. RSA Insurance Group pays an annual dividend of GBX 0.08 per share. Prudential pays out 15.4% of its earnings in the form of a dividend. RSA Insurance Group pays out 0.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

63.3% of Prudential shares are held by institutional investors. 0.5% of Prudential shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Prudential has higher revenue and earnings than RSA Insurance Group. RSA Insurance Group is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential£27.39B1.02£827.01M£153.507.27
RSA Insurance Group£6.55B0.00N/A£30.80N/A

In the previous week, Prudential had 6 more articles in the media than RSA Insurance Group. MarketBeat recorded 6 mentions for Prudential and 0 mentions for RSA Insurance Group. Prudential's average media sentiment score of 0.84 beat RSA Insurance Group's score of 0.00 indicating that Prudential is being referred to more favorably in the media.

Company Overall Sentiment
Prudential Positive
RSA Insurance Group Neutral

Prudential presently has a consensus price target of GBX 1,379, suggesting a potential upside of 23.57%. Given Prudential's stronger consensus rating and higher possible upside, research analysts plainly believe Prudential is more favorable than RSA Insurance Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
RSA Insurance Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Prudential beats RSA Insurance Group on 13 of the 15 factors compared between the two stocks.

How does Prudential compare to Centrica?

Prudential (LON:PRU) and Centrica (LON:CNA) are related companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, risk, earnings, valuation, media sentiment, analyst recommendations, institutional ownership and profitability.

Prudential pays an annual dividend of GBX 23.60 per share and has a dividend yield of 2.1%. Centrica pays an annual dividend of GBX 4.83 per share and has a dividend yield of 3.1%. Prudential pays out 15.4% of its earnings in the form of a dividend. Centrica pays out -322.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Centrica is clearly the better dividend stock, given its higher yield and lower payout ratio.

63.3% of Prudential shares are owned by institutional investors. Comparatively, 52.5% of Centrica shares are owned by institutional investors. 0.5% of Prudential shares are owned by insiders. Comparatively, 0.4% of Centrica shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Centrica had 5 more articles in the media than Prudential. MarketBeat recorded 11 mentions for Centrica and 6 mentions for Prudential. Prudential's average media sentiment score of 0.84 beat Centrica's score of 0.58 indicating that Prudential is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Centrica
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Centrica has lower revenue, but higher earnings than Prudential. Centrica is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential£27.39B1.02£827.01M£153.507.27
Centrica£19.55B0.36£1.05B-£1.50N/A

Prudential currently has a consensus target price of GBX 1,379, suggesting a potential upside of 23.57%. Centrica has a consensus target price of GBX 216.33, suggesting a potential upside of 39.57%. Given Centrica's higher probable upside, analysts clearly believe Centrica is more favorable than Prudential.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
Centrica
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

Prudential has a beta of 0.901, meaning that its stock price is 10% less volatile than the broader market. Comparatively, Centrica has a beta of 0.343, meaning that its stock price is 66% less volatile than the broader market.

Prudential has a net margin of 14.82% compared to Centrica's net margin of 3.64%. Centrica's return on equity of 21.92% beat Prudential's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential14.82% 19.33% 1.23%
Centrica 3.64%21.92%-33.70%

Summary

Prudential beats Centrica on 11 of the 17 factors compared between the two stocks.

How does Prudential compare to Ei Group plc (EIG.L)?

Prudential (LON:PRU) and Ei Group plc (EIG.L) (LON:EIG) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, media sentiment, valuation, profitability and risk.

Prudential has a net margin of 14.82% compared to Ei Group plc (EIG.L)'s net margin of 0.00%. Prudential's return on equity of 19.33% beat Ei Group plc (EIG.L)'s return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential14.82% 19.33% 1.23%
Ei Group plc (EIG.L) N/A N/A N/A

63.3% of Prudential shares are held by institutional investors. 0.5% of Prudential shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Prudential had 6 more articles in the media than Ei Group plc (EIG.L). MarketBeat recorded 6 mentions for Prudential and 0 mentions for Ei Group plc (EIG.L). Prudential's average media sentiment score of 0.84 beat Ei Group plc (EIG.L)'s score of 0.00 indicating that Prudential is being referred to more favorably in the media.

Company Overall Sentiment
Prudential Positive
Ei Group plc (EIG.L) Neutral

Prudential currently has a consensus price target of GBX 1,379, indicating a potential upside of 23.57%. Given Prudential's stronger consensus rating and higher probable upside, analysts plainly believe Prudential is more favorable than Ei Group plc (EIG.L).

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
Ei Group plc (EIG.L)
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Prudential has higher revenue and earnings than Ei Group plc (EIG.L). Ei Group plc (EIG.L) is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential£27.39B1.02£827.01M£153.507.27
Ei Group plc (EIG.L)£724M0.00N/A-£46.20N/A

Summary

Prudential beats Ei Group plc (EIG.L) on 13 of the 13 factors compared between the two stocks.

How does Prudential compare to Vanquis Banking Group?

Prudential (LON:PRU) and Vanquis Banking Group (LON:PFG) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, dividends, profitability, risk and valuation.

Prudential has higher revenue and earnings than Vanquis Banking Group. Vanquis Banking Group is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential£27.39B1.02£827.01M£153.507.27
Vanquis Banking Group£446.50M0.00£103.50M£0.41N/A

Prudential has a net margin of 14.82% compared to Vanquis Banking Group's net margin of 8.73%. Prudential's return on equity of 19.33% beat Vanquis Banking Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential14.82% 19.33% 1.23%
Vanquis Banking Group 8.73%17.19%4.14%

Prudential pays an annual dividend of GBX 23.60 per share and has a dividend yield of 2.1%. Vanquis Banking Group pays an annual dividend of GBX 17 per share. Prudential pays out 15.4% of its earnings in the form of a dividend. Vanquis Banking Group pays out 4,146.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Prudential is clearly the better dividend stock, given its higher yield and lower payout ratio.

63.3% of Prudential shares are held by institutional investors. Comparatively, 84.0% of Vanquis Banking Group shares are held by institutional investors. 0.5% of Prudential shares are held by company insiders. Comparatively, 2.6% of Vanquis Banking Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Prudential has a beta of 0.901, meaning that its share price is 10% less volatile than the broader market. Comparatively, Vanquis Banking Group has a beta of 1.5, meaning that its share price is 50% more volatile than the broader market.

In the previous week, Prudential had 2 more articles in the media than Vanquis Banking Group. MarketBeat recorded 6 mentions for Prudential and 4 mentions for Vanquis Banking Group. Prudential's average media sentiment score of 0.84 beat Vanquis Banking Group's score of 0.44 indicating that Prudential is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Vanquis Banking Group
1 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Prudential presently has a consensus price target of GBX 1,379, indicating a potential upside of 23.57%. Given Prudential's stronger consensus rating and higher possible upside, equities analysts clearly believe Prudential is more favorable than Vanquis Banking Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
Vanquis Banking Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Prudential beats Vanquis Banking Group on 12 of the 17 factors compared between the two stocks.

How does Prudential compare to GoCo Group plc (GOCO.L)?

Prudential (LON:PRU) and GoCo Group plc (GOCO.L) (LON:GOCO) are related companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, profitability, dividends and earnings.

Prudential pays an annual dividend of GBX 23.60 per share and has a dividend yield of 2.1%. GoCo Group plc (GOCO.L) pays an annual dividend of GBX 0.01 per share. Prudential pays out 15.4% of its earnings in the form of a dividend. GoCo Group plc (GOCO.L) pays out 0.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Prudential had 6 more articles in the media than GoCo Group plc (GOCO.L). MarketBeat recorded 6 mentions for Prudential and 0 mentions for GoCo Group plc (GOCO.L). Prudential's average media sentiment score of 0.84 beat GoCo Group plc (GOCO.L)'s score of 0.00 indicating that Prudential is being referred to more favorably in the media.

Company Overall Sentiment
Prudential Positive
GoCo Group plc (GOCO.L) Neutral

Prudential has higher revenue and earnings than GoCo Group plc (GOCO.L). GoCo Group plc (GOCO.L) is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential£27.39B1.02£827.01M£153.507.27
GoCo Group plc (GOCO.L)£159.20M0.00N/A£2.70N/A

63.3% of Prudential shares are owned by institutional investors. 0.5% of Prudential shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Prudential presently has a consensus target price of GBX 1,379, indicating a potential upside of 23.57%. Given Prudential's stronger consensus rating and higher probable upside, equities analysts clearly believe Prudential is more favorable than GoCo Group plc (GOCO.L).

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
3.00
GoCo Group plc (GOCO.L)
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Prudential has a net margin of 14.82% compared to GoCo Group plc (GOCO.L)'s net margin of 0.00%. Prudential's return on equity of 19.33% beat GoCo Group plc (GOCO.L)'s return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential14.82% 19.33% 1.23%
GoCo Group plc (GOCO.L) N/A N/A N/A

Summary

Prudential beats GoCo Group plc (GOCO.L) on 13 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRU vs. The Competition

MetricPrudentialInsurance IndustryFinance SectorLON Exchange
Market Cap£27.28B£19.59B£13.63B£2.79B
Dividend Yield1.79%3.28%5.95%6.15%
P/E Ratio7.2715.5028.66368.29
Price / Sales1.0228.81469.0383,501.30
Price / Cash4.5012.4844.5027.89
Price / Book2.249.803.687.04
Net Income£827.01M£1.80B£1.31B£5.89B
7 Day Performance2.06%0.49%4.00%6.43%
1 Month Performance8.56%0.60%-0.17%0.02%
1 Year Performance19.15%13.62%12.94%63.72%

Prudential Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRU
Prudential
4.3071 of 5 stars
GBX 1,116
-1.7%
GBX 1,379
+23.6%
+19.2%£27.28B£27.39B7.2739,900
RSA
RSA Insurance Group
N/AN/AN/AN/A£7.10B£6.55B22.2111,840
CNA
Centrica
4.3933 of 5 stars
GBX 155.30
-2.8%
GBX 216.33
+39.3%
-6.2%£7.03B£19.55BN/A6,100
EIG
Ei Group plc (EIG.L)
N/AN/AN/AN/A£1.26B£724MN/A680
PFG
Vanquis Banking Group
N/AN/AN/AN/A£571.19M£446.50M548.7819,300

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This page (LON:PRU) was last updated on 8/2/2026 by MarketBeat.com Staff.
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