Do analysts recommend PRU or RSA?

Prudential currently has a consensus price target of GBX 1,453, suggesting a potential upside of 58.28%. Given Prudential's stronger consensus rating and higher possible upside, equities analysts clearly believe Prudential is more favorable than RSA Insurance Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Prudential 0 Sell rating(s) 0 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 3.00 RSA Insurance Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Do analysts prefer PRU or EIG?

Prudential presently has a consensus target price of GBX 1,453, indicating a potential upside of 58.28%. Given Prudential's stronger consensus rating and higher probable upside, research analysts clearly believe Prudential is more favorable than Ei Group plc (EIG.L). Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Prudential 0 Sell rating(s) 0 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 3.00 Ei Group plc (EIG.L) 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has preferable valuation & earnings, ESNT or PRU?

Prudential has higher revenue and earnings than Essentra. Prudential is trading at a lower price-to-earnings ratio than Essentra, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Essentra £315.70M 1.01 £3.50M £2.50 44.80 Prudential £29.74B 0.76 £827.01M £142.20 6.46

Is ESNT or PRU more profitable?

Prudential has a net margin of 12.15% compared to Essentra's net margin of 1.71%. Prudential's return on equity of 18.25% beat Essentra's return on equity. Company Net Margins Return on Equity Return on Assets Essentra 1.71% 2.02% 1.74% Prudential 12.15% 18.25% 1.23%

Do analysts prefer COS or PRU?

Prudential has a consensus target price of GBX 1,453, indicating a potential upside of 58.28%. Given Prudential's stronger consensus rating and higher possible upside, analysts clearly believe Prudential is more favorable than Collagen Solutions plc (COS.L). Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Collagen Solutions plc (COS.L) 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Prudential 0 Sell rating(s) 0 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 3.00

Do analysts rate PNX or PRU?

Prudential has a consensus target price of GBX 1,453, indicating a potential upside of 58.28%. Given Prudential's stronger consensus rating and higher possible upside, analysts clearly believe Prudential is more favorable than 283715 (PNX.L). Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score 283715 (PNX.L) 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Prudential 0 Sell rating(s) 0 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 3.00

Which has better valuation & earnings, PNX or PRU?

Prudential has higher revenue and earnings than 283715 (PNX.L). Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio 283715 (PNX.L) N/A N/A N/A N/A N/A Prudential £29.74B 0.76 £827.01M £142.20 6.46

Prudential (PRU) Competitors

GBX 918 -3.00 (-0.33%)

As of 12:00 PM Eastern

Compare

PRU vs. RSA, EIG, ESNT, COS, and PNX

Should you buy Prudential stock or one of its competitors? Prudential's main competitors and comparable companies include RSA Insurance Group (RSA), Ei Group plc (EIG.L) (EIG), Essentra (ESNT), Collagen Solutions plc (COS.L) (COS), and 283715 (PNX.L) (PNX). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "multi-line insurance" industry.

How does Prudential compare to RSA Insurance Group?

Prudential (LON:PRU) and RSA Insurance Group (LON:RSA) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, dividends, profitability, earnings, valuation and media sentiment.

Prudential pays an annual dividend of GBX 26.11 per share and has a dividend yield of 2.8%. RSA Insurance Group pays an annual dividend of GBX 0.08 per share. Prudential pays out 18.4% of its earnings in the form of a dividend. RSA Insurance Group pays out 0.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Prudential had 7 more articles in the media than RSA Insurance Group. MarketBeat recorded 7 mentions for Prudential and 0 mentions for RSA Insurance Group. Prudential's average media sentiment score of 0.27 beat RSA Insurance Group's score of 0.00 indicating that Prudential is being referred to more favorably in the media.

Company	Overall Sentiment
Prudential	Neutral
RSA Insurance Group	Neutral

63.3% of Prudential shares are owned by institutional investors. 0.5% of Prudential shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Prudential currently has a consensus price target of GBX 1,453, suggesting a potential upside of 58.28%. Given Prudential's stronger consensus rating and higher possible upside, equities analysts clearly believe Prudential is more favorable than RSA Insurance Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Prudential	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
RSA Insurance Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Prudential has higher revenue and earnings than RSA Insurance Group. RSA Insurance Group is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Prudential	£29.74B	0.76	£827.01M	£142.20	6.46
RSA Insurance Group	£6.55B	0.00	N/A	£30.80	N/A

Prudential has a net margin of 12.15% compared to RSA Insurance Group's net margin of 0.00%. Prudential's return on equity of 18.25% beat RSA Insurance Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Prudential	12.15%	18.25%	1.23%
RSA Insurance Group	N/A	N/A	N/A

Summary

Prudential beats RSA Insurance Group on 13 of the 15 factors compared between the two stocks.

How does Prudential compare to Ei Group plc (EIG.L)?

Prudential (LON:PRU) and Ei Group plc (EIG.L) (LON:EIG) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, dividends, institutional ownership, valuation, analyst recommendations, media sentiment, profitability and earnings.

Prudential presently has a consensus target price of GBX 1,453, indicating a potential upside of 58.28%. Given Prudential's stronger consensus rating and higher probable upside, research analysts clearly believe Prudential is more favorable than Ei Group plc (EIG.L).

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Prudential	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
Ei Group plc (EIG.L)	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Prudential has higher revenue and earnings than Ei Group plc (EIG.L). Ei Group plc (EIG.L) is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Prudential	£29.74B	0.76	£827.01M	£142.20	6.46
Ei Group plc (EIG.L)	£724M	0.00	N/A	-£46.20	N/A

In the previous week, Prudential had 7 more articles in the media than Ei Group plc (EIG.L). MarketBeat recorded 7 mentions for Prudential and 0 mentions for Ei Group plc (EIG.L). Prudential's average media sentiment score of 0.27 beat Ei Group plc (EIG.L)'s score of 0.00 indicating that Prudential is being referred to more favorably in the media.

Company	Overall Sentiment
Prudential	Neutral
Ei Group plc (EIG.L)	Neutral

Prudential has a net margin of 12.15% compared to Ei Group plc (EIG.L)'s net margin of 0.00%. Prudential's return on equity of 18.25% beat Ei Group plc (EIG.L)'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Prudential	12.15%	18.25%	1.23%
Ei Group plc (EIG.L)	N/A	N/A	N/A

63.3% of Prudential shares are held by institutional investors. 0.5% of Prudential shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Prudential beats Ei Group plc (EIG.L) on 13 of the 13 factors compared between the two stocks.

How does Prudential compare to Essentra?

Essentra (LON:ESNT) and Prudential (LON:PRU) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, valuation, media sentiment, analyst recommendations, earnings, institutional ownership and profitability.

Essentra currently has a consensus target price of GBX 127.50, indicating a potential upside of 13.84%. Prudential has a consensus target price of GBX 1,453, indicating a potential upside of 58.28%. Given Prudential's stronger consensus rating and higher probable upside, analysts plainly believe Prudential is more favorable than Essentra.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Essentra	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75
Prudential	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

In the previous week, Prudential had 7 more articles in the media than Essentra. MarketBeat recorded 7 mentions for Prudential and 0 mentions for Essentra. Prudential's average media sentiment score of 0.27 beat Essentra's score of 0.00 indicating that Prudential is being referred to more favorably in the news media.

Company	Overall Sentiment
Essentra	Neutral
Prudential	Neutral

Prudential has higher revenue and earnings than Essentra. Prudential is trading at a lower price-to-earnings ratio than Essentra, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Essentra	£315.70M	1.01	£3.50M	£2.50	44.80
Prudential	£29.74B	0.76	£827.01M	£142.20	6.46

Essentra pays an annual dividend of GBX 2 per share and has a dividend yield of 1.8%. Prudential pays an annual dividend of GBX 26.11 per share and has a dividend yield of 2.8%. Essentra pays out 80.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Prudential pays out 18.4% of its earnings in the form of a dividend. Prudential is clearly the better dividend stock, given its higher yield and lower payout ratio.

Essentra has a beta of 0.865, suggesting that its stock price is 14% less volatile than the broader market. Comparatively, Prudential has a beta of 0.894, suggesting that its stock price is 11% less volatile than the broader market.

Prudential has a net margin of 12.15% compared to Essentra's net margin of 1.71%. Prudential's return on equity of 18.25% beat Essentra's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Essentra	1.71%	2.02%	1.74%
Prudential	12.15%	18.25%	1.23%

69.5% of Essentra shares are held by institutional investors. Comparatively, 63.3% of Prudential shares are held by institutional investors. 0.5% of Essentra shares are held by insiders. Comparatively, 0.5% of Prudential shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Prudential beats Essentra on 14 of the 18 factors compared between the two stocks.

How does Prudential compare to Collagen Solutions plc (COS.L)?

Collagen Solutions plc (COS.L) (LON:COS) and Prudential (LON:PRU) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, dividends, risk, valuation, profitability, analyst recommendations and media sentiment.

Prudential has a consensus target price of GBX 1,453, indicating a potential upside of 58.28%. Given Prudential's stronger consensus rating and higher possible upside, analysts clearly believe Prudential is more favorable than Collagen Solutions plc (COS.L).

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Collagen Solutions plc (COS.L)	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Prudential	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

Prudential has a net margin of 12.15% compared to Collagen Solutions plc (COS.L)'s net margin of 0.00%. Prudential's return on equity of 18.25% beat Collagen Solutions plc (COS.L)'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Collagen Solutions plc (COS.L)	N/A	N/A	N/A
Prudential	12.15%	18.25%	1.23%

In the previous week, Prudential had 7 more articles in the media than Collagen Solutions plc (COS.L). MarketBeat recorded 7 mentions for Prudential and 0 mentions for Collagen Solutions plc (COS.L). Prudential's average media sentiment score of 0.27 beat Collagen Solutions plc (COS.L)'s score of 0.00 indicating that Prudential is being referred to more favorably in the news media.

Company	Overall Sentiment
Collagen Solutions plc (COS.L)	Neutral
Prudential	Neutral

63.3% of Prudential shares are owned by institutional investors. 0.5% of Prudential shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Prudential has higher revenue and earnings than Collagen Solutions plc (COS.L). Collagen Solutions plc (COS.L) is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Collagen Solutions plc (COS.L)	£4.01M	0.00	N/A	-£0.80	N/A
Prudential	£29.74B	0.76	£827.01M	£142.20	6.46

Summary

Prudential beats Collagen Solutions plc (COS.L) on 13 of the 13 factors compared between the two stocks.

How does Prudential compare to 283715 (PNX.L)?

283715 (PNX.L) (LON:PNX) and Prudential (LON:PRU) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, profitability, dividends, analyst recommendations, valuation, institutional ownership, risk and media sentiment.

Prudential has a net margin of 12.15% compared to 283715 (PNX.L)'s net margin of 0.00%. Prudential's return on equity of 18.25% beat 283715 (PNX.L)'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
283715 (PNX.L)	N/A	N/A	N/A
Prudential	12.15%	18.25%	1.23%

In the previous week, Prudential had 7 more articles in the media than 283715 (PNX.L). MarketBeat recorded 7 mentions for Prudential and 0 mentions for 283715 (PNX.L). Prudential's average media sentiment score of 0.27 beat 283715 (PNX.L)'s score of 0.00 indicating that Prudential is being referred to more favorably in the news media.

Company	Overall Sentiment
283715 (PNX.L)	Neutral
Prudential	Neutral

Prudential has higher revenue and earnings than 283715 (PNX.L).

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
283715 (PNX.L)	N/A	N/A	N/A	N/A	N/A
Prudential	£29.74B	0.76	£827.01M	£142.20	6.46

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
283715 (PNX.L)	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Prudential	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Prudential beats 283715 (PNX.L) on 11 of the 11 factors compared between the two stocks.

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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

PRU vs. The Competition

Export

Metric	Prudential	Insurance Industry	Finance Sector	LON Exchange
Market Cap	£22.59B	£18.20B	£13.30B	£2.80B
Dividend Yield	2.18%	3.29%	6.03%	6.18%
P/E Ratio	6.46	16.06	24.47	366.17
Price / Sales	0.76	30.32	507.13	89,425.29
Price / Cash	4.50	11.61	47.45	27.89
Price / Book	1.84	1.99	2.70	6.83
Net Income	£827.01M	£1.80B	£1.32B	£5.89B
7 Day Performance	-2.65%	-1.56%	-0.98%	-0.75%
1 Month Performance	-8.72%	-4.92%	1.06%	16.85%
1 Year Performance	-10.48%	6.17%	8.17%	16.40%

Prudential Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count
PRU Prudential	4.4292 of 5 stars	GBX 918 -0.3%	GBX 1,453 +58.3%	-11.6%	£22.59B	£29.74B	6.46	15,338
RSA RSA Insurance Group	N/A	N/A	N/A	N/A	£7.10B	£6.55B	22.21	11,840
EIG Ei Group plc (EIG.L)	N/A	N/A	N/A	N/A	£1.26B	£724M	N/A	680
ESNT Essentra	N/A	GBX 109.20 -1.1%	GBX 127.50 +16.8%	+2.4%	£309.54M	£315.70M	43.68	350
COS Collagen Solutions plc (COS.L)	N/A	N/A	N/A	N/A	£30.99M	£4.01M	N/A	3,350

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This page (LON:PRU) was last updated on 10/2/2026 by MarketBeat.com Staff.

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Prudential (PRU) Competitors

PRU vs. RSA, EIG, ESNT, COS, and PNX

How does Prudential compare to RSA Insurance Group?

Summary

How does Prudential compare to Ei Group plc (EIG.L)?

Summary

How does Prudential compare to Essentra?

Summary

How does Prudential compare to Collagen Solutions plc (COS.L)?

Summary

How does Prudential compare to 283715 (PNX.L)?

Summary

Media Sentiment Over Time

PRU vs. The Competition

Prudential Competitors List

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Prudential (PRU) Competitors

PRU vs. RSA, EIG, ESNT, COS, and PNX

How does Prudential compare to RSA Insurance Group?

Is PRU or RSA a better dividend stock?

Does the media favor PRU or RSA?

Do insiders & institutionals believe in PRU or RSA?

Do analysts recommend PRU or RSA?

Which has stronger valuation and earnings, PRU or RSA?

Is PRU or RSA more profitable?

Summary

How does Prudential compare to Ei Group plc (EIG.L)?

Do analysts prefer PRU or EIG?

Which has better earnings & valuation, PRU or EIG?

Does the media prefer PRU or EIG?

Is PRU or EIG more profitable?

Do insiders & institutionals believe in PRU or EIG?

Summary

How does Prudential compare to Essentra?

Do analysts rate ESNT or PRU?

Does the media favor ESNT or PRU?

Which has preferable valuation & earnings, ESNT or PRU?

Is ESNT or PRU a better dividend stock?

Which has more volatility & risk, ESNT or PRU?

Is ESNT or PRU more profitable?

Do institutionals and insiders hold more shares of ESNT or PRU?

Summary

How does Prudential compare to Collagen Solutions plc (COS.L)?

Do analysts prefer COS or PRU?

Is COS or PRU more profitable?

Does the media favor COS or PRU?

Do institutionals & insiders have more ownership in COS or PRU?

Which has better earnings & valuation, COS or PRU?

Summary

How does Prudential compare to 283715 (PNX.L)?

Is PNX or PRU more profitable?

Do institutionals & insiders believe in PNX or PRU?

Does the media favor PNX or PRU?

Which has better valuation & earnings, PNX or PRU?

Do analysts rate PNX or PRU?

Summary

Media Sentiment Over Time

PRU vs. The Competition

Prudential Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools