Prudential (PRU) Competitors

GBX 1,159.37 +5.87 (+0.51%)

As of 04:59 AM Eastern

PRU vs. CNA, RSA, EIG, PFG, and GOCO

Should you buy Prudential stock or one of its competitors? MarketBeat compares Prudential with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Prudential include Centrica (CNA), RSA Insurance Group (RSA), Ei Group plc (EIG.L) (EIG), Vanquis Banking Group (PFG), and GoCo Group plc (GOCO.L) (GOCO). These companies are all part of the "insurance" industry.

How does Prudential compare to Centrica?

Centrica (LON:CNA) and Prudential (LON:PRU) are both insurance companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, valuation, risk, analyst recommendations, institutional ownership, earnings, profitability and media sentiment.

In the previous week, Centrica had 6 more articles in the media than Prudential. MarketBeat recorded 14 mentions for Centrica and 8 mentions for Prudential. Prudential's average media sentiment score of 0.66 beat Centrica's score of 0.63 indicating that Prudential is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Centrica	2 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Prudential	4 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

44.3% of Centrica shares are owned by institutional investors. Comparatively, 63.3% of Prudential shares are owned by institutional investors. 0.4% of Centrica shares are owned by insiders. Comparatively, 0.5% of Prudential shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Centrica pays an annual dividend of GBX 4.83 per share and has a dividend yield of 2.4%. Prudential pays an annual dividend of GBX 23.60 per share and has a dividend yield of 2.0%. Centrica pays out -322.0% of its earnings in the form of a dividend. Prudential pays out 15.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Centrica is clearly the better dividend stock, given its higher yield and lower payout ratio.

Centrica has a beta of 0.362, indicating that its stock price is 64% less volatile than the broader market. Comparatively, Prudential has a beta of 0.907, indicating that its stock price is 9% less volatile than the broader market.

Prudential has a net margin of 14.27% compared to Centrica's net margin of 0.37%. Prudential's return on equity of 40.09% beat Centrica's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Centrica	0.37%	1.68%	-33.70%
Prudential	14.27%	40.09%	1.23%

Centrica currently has a consensus price target of GBX 205.33, suggesting a potential upside of 1.80%. Prudential has a consensus price target of GBX 1,379, suggesting a potential upside of 18.94%. Given Prudential's stronger consensus rating and higher possible upside, analysts clearly believe Prudential is more favorable than Centrica.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Centrica	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67
Prudential	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

Centrica has higher earnings, but lower revenue than Prudential. Centrica is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Centrica	£19.49B	0.47	£1.05B	-£1.50	N/A
Prudential	£27.39B	1.06	£827.01M	£153.50	7.55

Summary

Prudential beats Centrica on 14 of the 18 factors compared between the two stocks.

How does Prudential compare to RSA Insurance Group?

Prudential (LON:PRU) and RSA Insurance Group (LON:RSA) are both insurance companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, valuation, earnings, profitability, risk and media sentiment.

Prudential pays an annual dividend of GBX 23.60 per share and has a dividend yield of 2.0%. RSA Insurance Group pays an annual dividend of GBX 0.08 per share. Prudential pays out 15.4% of its earnings in the form of a dividend. RSA Insurance Group pays out 0.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Prudential has a net margin of 14.27% compared to RSA Insurance Group's net margin of 0.00%. Prudential's return on equity of 40.09% beat RSA Insurance Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Prudential	14.27%	40.09%	1.23%
RSA Insurance Group	N/A	N/A	N/A

Prudential has higher revenue and earnings than RSA Insurance Group. RSA Insurance Group is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Prudential	£27.39B	1.06	£827.01M	£153.50	7.55
RSA Insurance Group	£6.55B	0.00	N/A	£30.80	N/A

63.3% of Prudential shares are owned by institutional investors. 0.5% of Prudential shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Prudential had 8 more articles in the media than RSA Insurance Group. MarketBeat recorded 8 mentions for Prudential and 0 mentions for RSA Insurance Group. Prudential's average media sentiment score of 0.66 beat RSA Insurance Group's score of 0.00 indicating that Prudential is being referred to more favorably in the media.

Company	Overall Sentiment
Prudential	Positive
RSA Insurance Group	Neutral

Prudential currently has a consensus price target of GBX 1,379, indicating a potential upside of 18.94%. Given Prudential's stronger consensus rating and higher probable upside, equities analysts plainly believe Prudential is more favorable than RSA Insurance Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Prudential	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
RSA Insurance Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Prudential beats RSA Insurance Group on 13 of the 15 factors compared between the two stocks.

How does Prudential compare to Ei Group plc (EIG.L)?

Prudential (LON:PRU) and Ei Group plc (EIG.L) (LON:EIG) are both insurance companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, valuation, profitability, media sentiment, institutional ownership, analyst recommendations, dividends and risk.

Prudential has a net margin of 14.27% compared to Ei Group plc (EIG.L)'s net margin of 0.00%. Prudential's return on equity of 40.09% beat Ei Group plc (EIG.L)'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Prudential	14.27%	40.09%	1.23%
Ei Group plc (EIG.L)	N/A	N/A	N/A

Prudential has higher revenue and earnings than Ei Group plc (EIG.L). Ei Group plc (EIG.L) is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Prudential	£27.39B	1.06	£827.01M	£153.50	7.55
Ei Group plc (EIG.L)	£724M	0.00	N/A	-£46.20	N/A

63.3% of Prudential shares are owned by institutional investors. 0.5% of Prudential shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Prudential had 8 more articles in the media than Ei Group plc (EIG.L). MarketBeat recorded 8 mentions for Prudential and 0 mentions for Ei Group plc (EIG.L). Prudential's average media sentiment score of 0.66 beat Ei Group plc (EIG.L)'s score of 0.00 indicating that Prudential is being referred to more favorably in the media.

Company	Overall Sentiment
Prudential	Positive
Ei Group plc (EIG.L)	Neutral

Prudential presently has a consensus price target of GBX 1,379, indicating a potential upside of 18.94%. Given Prudential's stronger consensus rating and higher probable upside, research analysts plainly believe Prudential is more favorable than Ei Group plc (EIG.L).

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Prudential	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
Ei Group plc (EIG.L)	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Prudential beats Ei Group plc (EIG.L) on 13 of the 13 factors compared between the two stocks.

How does Prudential compare to Vanquis Banking Group?

Vanquis Banking Group (LON:PFG) and Prudential (LON:PRU) are both insurance companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, profitability, institutional ownership, media sentiment, analyst recommendations, valuation and risk.

In the previous week, Prudential had 8 more articles in the media than Vanquis Banking Group. MarketBeat recorded 8 mentions for Prudential and 0 mentions for Vanquis Banking Group. Prudential's average media sentiment score of 0.66 beat Vanquis Banking Group's score of 0.00 indicating that Prudential is being referred to more favorably in the news media.

Company	Overall Sentiment
Vanquis Banking Group	Neutral
Prudential	Positive

Vanquis Banking Group has a beta of 1.5, meaning that its share price is 50% more volatile than the broader market. Comparatively, Prudential has a beta of 0.907, meaning that its share price is 9% less volatile than the broader market.

84.0% of Vanquis Banking Group shares are owned by institutional investors. Comparatively, 63.3% of Prudential shares are owned by institutional investors. 2.6% of Vanquis Banking Group shares are owned by insiders. Comparatively, 0.5% of Prudential shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Vanquis Banking Group pays an annual dividend of GBX 17 per share. Prudential pays an annual dividend of GBX 23.60 per share and has a dividend yield of 2.0%. Vanquis Banking Group pays out 4,146.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Prudential pays out 15.4% of its earnings in the form of a dividend. Prudential is clearly the better dividend stock, given its higher yield and lower payout ratio.

Prudential has a consensus price target of GBX 1,379, indicating a potential upside of 18.94%. Given Prudential's stronger consensus rating and higher possible upside, analysts plainly believe Prudential is more favorable than Vanquis Banking Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vanquis Banking Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Prudential	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

Prudential has a net margin of 14.27% compared to Vanquis Banking Group's net margin of 8.73%. Prudential's return on equity of 40.09% beat Vanquis Banking Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Vanquis Banking Group	8.73%	17.19%	4.14%
Prudential	14.27%	40.09%	1.23%

Prudential has higher revenue and earnings than Vanquis Banking Group. Vanquis Banking Group is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vanquis Banking Group	£446.50M	0.00	£103.50M	£0.41	N/A
Prudential	£27.39B	1.06	£827.01M	£153.50	7.55

Summary

Prudential beats Vanquis Banking Group on 12 of the 17 factors compared between the two stocks.

How does Prudential compare to GoCo Group plc (GOCO.L)?

GoCo Group plc (GOCO.L) (LON:GOCO) and Prudential (LON:PRU) are both insurance companies, but which is the better business? We will compare the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, dividends, media sentiment, analyst recommendations and risk.

In the previous week, Prudential had 8 more articles in the media than GoCo Group plc (GOCO.L). MarketBeat recorded 8 mentions for Prudential and 0 mentions for GoCo Group plc (GOCO.L). Prudential's average media sentiment score of 0.66 beat GoCo Group plc (GOCO.L)'s score of 0.00 indicating that Prudential is being referred to more favorably in the news media.

Company	Overall Sentiment
GoCo Group plc (GOCO.L)	Neutral
Prudential	Positive

63.3% of Prudential shares are held by institutional investors. 0.5% of Prudential shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

GoCo Group plc (GOCO.L) pays an annual dividend of GBX 0.01 per share. Prudential pays an annual dividend of GBX 23.60 per share and has a dividend yield of 2.0%. GoCo Group plc (GOCO.L) pays out 0.3% of its earnings in the form of a dividend. Prudential pays out 15.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Prudential has a consensus price target of GBX 1,379, indicating a potential upside of 18.94%. Given Prudential's stronger consensus rating and higher probable upside, analysts plainly believe Prudential is more favorable than GoCo Group plc (GOCO.L).

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoCo Group plc (GOCO.L)	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Prudential	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

Prudential has a net margin of 14.27% compared to GoCo Group plc (GOCO.L)'s net margin of 0.00%. Prudential's return on equity of 40.09% beat GoCo Group plc (GOCO.L)'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GoCo Group plc (GOCO.L)	N/A	N/A	N/A
Prudential	14.27%	40.09%	1.23%

Prudential has higher revenue and earnings than GoCo Group plc (GOCO.L). GoCo Group plc (GOCO.L) is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoCo Group plc (GOCO.L)	£159.20M	0.00	N/A	£2.70	N/A
Prudential	£27.39B	1.06	£827.01M	£153.50	7.55

Summary

Prudential beats GoCo Group plc (GOCO.L) on 13 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

PRU vs. The Competition

Export

Metric	Prudential	Insurance Industry	Financial Sector	LON Exchange
Market Cap	£29.02B	£22.22B	£5.64B	£2.78B
Dividend Yield	1.72%	4.81%	5.27%	6.09%
P/E Ratio	7.55	5.82	15.77	365.92
Price / Sales	1.06	35.83	924.53	88,371.87
Price / Cash	4.50	1.48	90.32	27.89
Price / Book	2.33	1.50	4.39	7.70
Net Income	£827.01M	£6.79B	£1.15B	£5.89B
7 Day Performance	-0.74%	-0.33%	-0.13%	0.48%
1 Month Performance	3.10%	2.50%	1.68%	2.53%
1 Year Performance	32.38%	16.43%	21.35%	87.11%

Prudential Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
PRU Prudential	4.4033 of 5 stars	GBX 1,159.37 +0.5%	GBX 1,379 +18.9%	+31.4%	£29.02B	£27.39B	7.55	39,900	High Trading Volume
CNA Centrica	2.2186 of 5 stars	GBX 203.39 +0.7%	GBX 205.33 +1.0%	+36.5%	£9.21B	£19.49B	N/A	6,100	Analyst Forecast Insider Trade
RSA RSA Insurance Group	N/A	N/A	N/A	N/A	£7.10B	£6.55B	22.21	11,840
EIG Ei Group plc (EIG.L)	N/A	N/A	N/A	N/A	£1.26B	£724M	N/A	680
PFG Vanquis Banking Group	N/A	N/A	N/A	N/A	£571.19M	£446.50M	548.78	19,300

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This page (LON:PRU) was last updated on 5/14/2026 by MarketBeat.com Staff.

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Prudential (PRU) Competitors

PRU vs. CNA, RSA, EIG, PFG, and GOCO

How does Prudential compare to Centrica?

Summary

How does Prudential compare to RSA Insurance Group?

Summary

How does Prudential compare to Ei Group plc (EIG.L)?

Summary

How does Prudential compare to Vanquis Banking Group?

Summary

How does Prudential compare to GoCo Group plc (GOCO.L)?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRU vs. The Competition

Prudential Competitors List

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Prudential (PRU) Competitors

PRU vs. CNA, RSA, EIG, PFG, and GOCO

How does Prudential compare to Centrica?

Does the media prefer CNA or PRU?

Do institutionals & insiders have more ownership in CNA or PRU?

Is CNA or PRU a better dividend stock?

Which has more risk and volatility, CNA or PRU?

Is CNA or PRU more profitable?

Do analysts prefer CNA or PRU?

Which has preferable earnings and valuation, CNA or PRU?

Summary

How does Prudential compare to RSA Insurance Group?

Is PRU or RSA a better dividend stock?

Is PRU or RSA more profitable?

Which has better earnings & valuation, PRU or RSA?

Do institutionals and insiders hold more shares of PRU or RSA?

Does the media prefer PRU or RSA?

Do analysts rate PRU or RSA?

Summary

How does Prudential compare to Ei Group plc (EIG.L)?

Is PRU or EIG more profitable?

Which has preferable valuation & earnings, PRU or EIG?

Do institutionals & insiders believe in PRU or EIG?

Does the media refer more to PRU or EIG?

Do analysts recommend PRU or EIG?

Summary

How does Prudential compare to Vanquis Banking Group?

Does the media refer more to PFG or PRU?

Which has more risk and volatility, PFG or PRU?

Do insiders & institutionals have more ownership in PFG or PRU?

Is PFG or PRU a better dividend stock?

Do analysts prefer PFG or PRU?

Is PFG or PRU more profitable?

Which has preferable valuation and earnings, PFG or PRU?

Summary

How does Prudential compare to GoCo Group plc (GOCO.L)?

Does the media favor GOCO or PRU?

Do insiders and institutionals hold more shares of GOCO or PRU?

Is GOCO or PRU a better dividend stock?

Do analysts prefer GOCO or PRU?

Is GOCO or PRU more profitable?

Which has better valuation & earnings, GOCO or PRU?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRU vs. The Competition

Prudential Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools