Go Pro

Prudential (PRU) Competitors

Prudential logo
GBX 1,028 +16.00 (+1.58%)
As of 08/21/2026 12:30 PM Eastern

PRU vs. RSA, EIG, ESNT, COS, and PNX

Should you buy Prudential stock or one of its competitors? Prudential's main competitors and comparable companies include RSA Insurance Group (RSA), Ei Group plc (EIG.L) (EIG), Essentra (ESNT), Collagen Solutions plc (COS.L) (COS), and 283715 (PNX.L) (PNX). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "multi-line insurance" industry.

How does Prudential compare to RSA Insurance Group?

RSA Insurance Group (LON:RSA) and Prudential (LON:PRU) are both finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, earnings, media sentiment, valuation, institutional ownership, profitability, risk and analyst recommendations.

Prudential has higher revenue and earnings than RSA Insurance Group. RSA Insurance Group is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RSA Insurance Group£6.55B0.00N/A£30.80N/A
Prudential£27.39B0.93£827.01M£153.506.70

Prudential has a consensus price target of GBX 1,423.75, indicating a potential upside of 38.50%. Given Prudential's stronger consensus rating and higher probable upside, analysts plainly believe Prudential is more favorable than RSA Insurance Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RSA Insurance Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Prudential
0 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
3.00

Prudential has a net margin of 14.82% compared to RSA Insurance Group's net margin of 0.00%. Prudential's return on equity of 19.33% beat RSA Insurance Group's return on equity.

Company Net Margins Return on Equity Return on Assets
RSA Insurance GroupN/A N/A N/A
Prudential 14.82%19.33%1.23%

63.3% of Prudential shares are held by institutional investors. 0.5% of Prudential shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Prudential had 8 more articles in the media than RSA Insurance Group. MarketBeat recorded 8 mentions for Prudential and 0 mentions for RSA Insurance Group. Prudential's average media sentiment score of 0.35 beat RSA Insurance Group's score of 0.00 indicating that Prudential is being referred to more favorably in the news media.

Company Overall Sentiment
RSA Insurance Group Neutral
Prudential Neutral

RSA Insurance Group pays an annual dividend of GBX 0.08 per share. Prudential pays an annual dividend of GBX 23.60 per share and has a dividend yield of 2.3%. RSA Insurance Group pays out 0.3% of its earnings in the form of a dividend. Prudential pays out 15.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Prudential beats RSA Insurance Group on 13 of the 15 factors compared between the two stocks.

How does Prudential compare to Ei Group plc (EIG.L)?

Prudential (LON:PRU) and Ei Group plc (EIG.L) (LON:EIG) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, earnings, profitability, valuation, institutional ownership and risk.

Prudential has a net margin of 14.82% compared to Ei Group plc (EIG.L)'s net margin of 0.00%. Prudential's return on equity of 19.33% beat Ei Group plc (EIG.L)'s return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential14.82% 19.33% 1.23%
Ei Group plc (EIG.L) N/A N/A N/A

In the previous week, Prudential had 8 more articles in the media than Ei Group plc (EIG.L). MarketBeat recorded 8 mentions for Prudential and 0 mentions for Ei Group plc (EIG.L). Prudential's average media sentiment score of 0.35 beat Ei Group plc (EIG.L)'s score of 0.00 indicating that Prudential is being referred to more favorably in the media.

Company Overall Sentiment
Prudential Neutral
Ei Group plc (EIG.L) Neutral

Prudential presently has a consensus price target of GBX 1,423.75, indicating a potential upside of 38.50%. Given Prudential's stronger consensus rating and higher probable upside, equities research analysts plainly believe Prudential is more favorable than Ei Group plc (EIG.L).

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential
0 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
3.00
Ei Group plc (EIG.L)
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

63.3% of Prudential shares are owned by institutional investors. 0.5% of Prudential shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Prudential has higher revenue and earnings than Ei Group plc (EIG.L). Ei Group plc (EIG.L) is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential£27.39B0.93£827.01M£153.506.70
Ei Group plc (EIG.L)£724M0.00N/A-£46.20N/A

Summary

Prudential beats Ei Group plc (EIG.L) on 13 of the 13 factors compared between the two stocks.

How does Prudential compare to Essentra?

Prudential (LON:PRU) and Essentra (LON:ESNT) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their risk, analyst recommendations, dividends, institutional ownership, earnings, media sentiment, valuation and profitability.

Prudential has higher revenue and earnings than Essentra. Prudential is trading at a lower price-to-earnings ratio than Essentra, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential£27.39B0.93£827.01M£153.506.70
Essentra£315.70M0.97£3.50M£2.5043.36

Prudential has a net margin of 14.82% compared to Essentra's net margin of 1.71%. Prudential's return on equity of 19.33% beat Essentra's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential14.82% 19.33% 1.23%
Essentra 1.71%2.02%1.74%

Prudential pays an annual dividend of GBX 23.60 per share and has a dividend yield of 2.3%. Essentra pays an annual dividend of GBX 2 per share and has a dividend yield of 1.8%. Prudential pays out 15.4% of its earnings in the form of a dividend. Essentra pays out 80.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Prudential is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Prudential had 7 more articles in the media than Essentra. MarketBeat recorded 8 mentions for Prudential and 1 mentions for Essentra. Prudential's average media sentiment score of 0.35 beat Essentra's score of -0.67 indicating that Prudential is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential
3 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Essentra
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Negative

Prudential presently has a consensus target price of GBX 1,423.75, indicating a potential upside of 38.50%. Essentra has a consensus target price of GBX 127.50, indicating a potential upside of 17.62%. Given Prudential's stronger consensus rating and higher probable upside, analysts clearly believe Prudential is more favorable than Essentra.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential
0 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
3.00
Essentra
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75

Prudential has a beta of 0.904, meaning that its share price is 10% less volatile than the broader market. Comparatively, Essentra has a beta of 0.861, meaning that its share price is 14% less volatile than the broader market.

63.3% of Prudential shares are owned by institutional investors. Comparatively, 69.5% of Essentra shares are owned by institutional investors. 0.5% of Prudential shares are owned by insiders. Comparatively, 0.5% of Essentra shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Prudential beats Essentra on 14 of the 18 factors compared between the two stocks.

How does Prudential compare to Collagen Solutions plc (COS.L)?

Prudential (LON:PRU) and Collagen Solutions plc (COS.L) (LON:COS) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their risk, profitability, dividends, media sentiment, institutional ownership, valuation, earnings and analyst recommendations.

Prudential has higher revenue and earnings than Collagen Solutions plc (COS.L). Collagen Solutions plc (COS.L) is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential£27.39B0.93£827.01M£153.506.70
Collagen Solutions plc (COS.L)£4.01M0.00N/A-£0.80N/A

63.3% of Prudential shares are owned by institutional investors. 0.5% of Prudential shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Prudential has a net margin of 14.82% compared to Collagen Solutions plc (COS.L)'s net margin of 0.00%. Prudential's return on equity of 19.33% beat Collagen Solutions plc (COS.L)'s return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential14.82% 19.33% 1.23%
Collagen Solutions plc (COS.L) N/A N/A N/A

In the previous week, Prudential had 8 more articles in the media than Collagen Solutions plc (COS.L). MarketBeat recorded 8 mentions for Prudential and 0 mentions for Collagen Solutions plc (COS.L). Prudential's average media sentiment score of 0.35 beat Collagen Solutions plc (COS.L)'s score of 0.00 indicating that Prudential is being referred to more favorably in the media.

Company Overall Sentiment
Prudential Neutral
Collagen Solutions plc (COS.L) Neutral

Prudential presently has a consensus price target of GBX 1,423.75, indicating a potential upside of 38.50%. Given Prudential's stronger consensus rating and higher possible upside, research analysts clearly believe Prudential is more favorable than Collagen Solutions plc (COS.L).

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential
0 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
3.00
Collagen Solutions plc (COS.L)
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Prudential beats Collagen Solutions plc (COS.L) on 13 of the 13 factors compared between the two stocks.

How does Prudential compare to 283715 (PNX.L)?

283715 (PNX.L) (LON:PNX) and Prudential (LON:PRU) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, earnings, analyst recommendations, institutional ownership, profitability, dividends, media sentiment and valuation.

63.3% of Prudential shares are owned by institutional investors. 0.5% of Prudential shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Prudential has a consensus price target of GBX 1,423.75, suggesting a potential upside of 38.50%. Given Prudential's stronger consensus rating and higher possible upside, analysts plainly believe Prudential is more favorable than 283715 (PNX.L).

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
283715 (PNX.L)
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Prudential
0 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
3.00

In the previous week, Prudential had 8 more articles in the media than 283715 (PNX.L). MarketBeat recorded 8 mentions for Prudential and 0 mentions for 283715 (PNX.L). Prudential's average media sentiment score of 0.35 beat 283715 (PNX.L)'s score of 0.00 indicating that Prudential is being referred to more favorably in the news media.

Company Overall Sentiment
283715 (PNX.L) Neutral
Prudential Neutral

Prudential has a net margin of 14.82% compared to 283715 (PNX.L)'s net margin of 0.00%. Prudential's return on equity of 19.33% beat 283715 (PNX.L)'s return on equity.

Company Net Margins Return on Equity Return on Assets
283715 (PNX.L)N/A N/A N/A
Prudential 14.82%19.33%1.23%

Prudential has higher revenue and earnings than 283715 (PNX.L).

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
283715 (PNX.L)N/AN/AN/AN/AN/A
Prudential£27.39B0.93£827.01M£153.506.70

Summary

Prudential beats 283715 (PNX.L) on 11 of the 11 factors compared between the two stocks.

Get Prudential News Delivered to You Automatically

Sign up to receive the latest news and ratings for PRU and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

PRU vs. The Competition

MetricPrudentialInsurance IndustryFinance SectorLON Exchange
Market Cap£25.12B£19.29B£13.63B£2.54B
Dividend Yield1.94%3.30%5.89%6.17%
P/E Ratio6.7015.7929.61367.57
Price / Sales0.9330.80521.6283,481.74
Price / Cash4.5012.5638.1927.89
Price / Book2.072.072.187.19
Net Income£827.01M£1.80B£1.31B£5.89B
7 Day Performance0.20%-0.59%-0.30%0.30%
1 Month Performance-5.83%3.47%2.37%3.31%
1 Year Performance2.92%8.97%9.68%22.13%

Prudential Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRU
Prudential
4.2656 of 5 stars
GBX 1,028
+1.6%
GBX 1,423.75
+38.5%
+2.9%£25.12B£27.39B6.7039,900
RSA
RSA Insurance Group
N/AN/AN/AN/A£7.10B£6.55B22.2111,840
EIG
Ei Group plc (EIG.L)
N/AN/AN/AN/A£1.26B£724MN/A680
ESNT
Essentra
1.8487 of 5 stars
GBX 105
-1.5%
GBX 127.50
+21.4%
+2.3%£297.63M£315.70M42.00350
COS
Collagen Solutions plc (COS.L)
N/AN/AN/AN/A£30.99M£4.01MN/A3,350

Related Companies and Tools


This page (LON:PRU) was last updated on 8/23/2026 by MarketBeat.com Staff.
From Our Partners