STER vs. KFRC, ZIP, BBSI, KELYA, HSII, BILI, MARA, PEGA, STNE, and PAGS
Should you be buying Sterling Check stock or one of its competitors? The main competitors of Sterling Check include Kforce (KFRC), ZipRecruiter (ZIP), Barrett Business Services (BBSI), Kelly Services (KELYA), Heidrick & Struggles International (HSII), Bilibili (BILI), Marathon Digital (MARA), Pegasystems (PEGA), StoneCo (STNE), and PagSeguro Digital (PAGS).
Sterling Check (NASDAQ:STER) and Kforce (NASDAQ:KFRC) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, institutional ownership, media sentiment, community ranking, dividends, risk and profitability.
Kforce received 389 more outperform votes than Sterling Check when rated by MarketBeat users. Likewise, 62.24% of users gave Kforce an outperform vote while only 43.40% of users gave Sterling Check an outperform vote.
Sterling Check has a beta of 0.49, suggesting that its share price is 51% less volatile than the S&P 500. Comparatively, Kforce has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500.
Kforce has higher revenue and earnings than Sterling Check. Sterling Check is trading at a lower price-to-earnings ratio than Kforce, indicating that it is currently the more affordable of the two stocks.
84.3% of Sterling Check shares are owned by institutional investors. Comparatively, 92.8% of Kforce shares are owned by institutional investors. 9.9% of Sterling Check shares are owned by insiders. Comparatively, 5.5% of Kforce shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
In the previous week, Sterling Check and Sterling Check both had 5 articles in the media. Kforce's average media sentiment score of 1.14 beat Sterling Check's score of 0.11 indicating that Kforce is being referred to more favorably in the news media.
Sterling Check presently has a consensus target price of $15.30, suggesting a potential downside of 0.52%. Kforce has a consensus target price of $68.00, suggesting a potential upside of 10.01%. Given Kforce's stronger consensus rating and higher probable upside, analysts clearly believe Kforce is more favorable than Sterling Check.
Kforce has a net margin of 3.78% compared to Sterling Check's net margin of -1.19%. Kforce's return on equity of 36.39% beat Sterling Check's return on equity.
Summary
Kforce beats Sterling Check on 14 of the 16 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding STER and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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