INUV vs. TZOO, PSQH, FLNT, DRCT, IZEA, STBX, MOBQ, LDWY, IDW, and ANGI
Should you be buying Inuvo stock or one of its competitors? The main competitors of Inuvo include Travelzoo (TZOO), PSQ (PSQH), Fluent (FLNT), Direct Digital (DRCT), IZEA Worldwide (IZEA), Starbox Group (STBX), Mobiquity Technologies (MOBQ), Lendway (LDWY), IDW Media (IDW), and Angi (ANGI). These companies are all part of the "advertising" industry.
Inuvo (NYSE:INUV) and Travelzoo (NASDAQ:TZOO) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, earnings, risk, valuation, profitability, community ranking, media sentiment and analyst recommendations.
In the previous week, Travelzoo had 7 more articles in the media than Inuvo. MarketBeat recorded 8 mentions for Travelzoo and 1 mentions for Inuvo. Travelzoo's average media sentiment score of 0.65 beat Inuvo's score of 0.00 indicating that Travelzoo is being referred to more favorably in the news media.
Travelzoo received 361 more outperform votes than Inuvo when rated by MarketBeat users. Likewise, 67.04% of users gave Travelzoo an outperform vote while only 1.89% of users gave Inuvo an outperform vote.
Travelzoo has higher revenue and earnings than Inuvo. Inuvo is trading at a lower price-to-earnings ratio than Travelzoo, indicating that it is currently the more affordable of the two stocks.
Inuvo has a beta of 1.02, indicating that its share price is 2% more volatile than the S&P 500. Comparatively, Travelzoo has a beta of 1.68, indicating that its share price is 68% more volatile than the S&P 500.
29.4% of Inuvo shares are held by institutional investors. Comparatively, 27.4% of Travelzoo shares are held by institutional investors. 9.1% of Inuvo shares are held by insiders. Comparatively, 57.5% of Travelzoo shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Travelzoo has a net margin of 15.24% compared to Inuvo's net margin of -11.46%. Travelzoo's return on equity of 140.63% beat Inuvo's return on equity.
Inuvo currently has a consensus price target of $1.00, indicating a potential upside of 309.84%. Travelzoo has a consensus price target of $12.00, indicating a potential upside of 47.60%. Given Inuvo's higher probable upside, equities research analysts clearly believe Inuvo is more favorable than Travelzoo.
Summary
Travelzoo beats Inuvo on 14 of the 16 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding INUV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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