Tupperware Brands (TUP) Competitors

Lifetime Brands (NASDAQ:LCUT) and Tupperware Brands (NYSE:TUP) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, valuation, analyst recommendations, community ranking, media sentiment and dividends.

Is LCUT or TUP more profitable?

Lifetime Brands has a net margin of -0.86% compared to Lifetime Brands' net margin of -14.08%. Tupperware Brands' return on equity of 4.63% beat Lifetime Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lifetime Brands	-0.86%	4.63%	1.59%
Tupperware Brands	-14.08%	N/A	-18.67%

Do institutionals and insiders believe in LCUT or TUP?

40.6% of Lifetime Brands shares are held by institutional investors. Comparatively, 25.1% of Tupperware Brands shares are held by institutional investors. 43.2% of Lifetime Brands shares are held by company insiders. Comparatively, 2.2% of Tupperware Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Does the MarketBeat Community favor LCUT or TUP?

Tupperware Brands received 142 more outperform votes than Lifetime Brands when rated by MarketBeat users. However, 65.63% of users gave Lifetime Brands an outperform vote while only 53.59% of users gave Tupperware Brands an outperform vote.

Company	Underperform	Outperform
Lifetime Brands	Outperform Votes 231 65.63%	Underperform Votes 121 34.38%
Tupperware Brands	Outperform Votes 373 53.59%	Underperform Votes 323 46.41%

Which has stronger valuation and earnings, LCUT or TUP?

Lifetime Brands has higher earnings, but lower revenue than Tupperware Brands.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lifetime Brands	$686.68M	0.34	-$8.41M	-$0.27	-39.07
Tupperware Brands	$1.31B	0.06	-$232.50M	N/A	N/A

Does the media favor LCUT or TUP?

In the previous week, Tupperware Brands had 1 more articles in the media than Lifetime Brands. MarketBeat recorded 4 mentions for Tupperware Brands and 3 mentions for Lifetime Brands. Tupperware Brands' average media sentiment score of 0.97 beat Lifetime Brands' score of 0.16 indicating that Lifetime Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lifetime Brands	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Tupperware Brands	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts prefer LCUT or TUP?

Lifetime Brands currently has a consensus price target of $12.75, suggesting a potential upside of 19.27%. Given Tupperware Brands' higher probable upside, equities analysts clearly believe Lifetime Brands is more favorable than Tupperware Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lifetime Brands	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Tupperware Brands	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Which has more risk & volatility, LCUT or TUP?

Lifetime Brands has a beta of 1.38, indicating that its share price is 38% more volatile than the S&P 500. Comparatively, Tupperware Brands has a beta of 2.83, indicating that its share price is 183% more volatile than the S&P 500.

Summary

Lifetime Brands beats Tupperware Brands on 11 of the 15 factors compared between the two stocks.