VSTO vs. RGR, SWBI, NPK, POWW, WRAP, AXON, ROKU, PSO, HAS, and PARA
Should you be buying Vista Outdoor stock or one of its competitors? The main competitors of Vista Outdoor include Sturm, Ruger & Company, Inc. (RGR), Smith & Wesson Brands (SWBI), National Presto Industries (NPK), AMMO (POWW), Wrap Technologies (WRAP), Axon Enterprise (AXON), Roku (ROKU), Pearson (PSO), Hasbro (HAS), and Paramount Global (PARA).
Vista Outdoor (NYSE:VSTO) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, dividends, institutional ownership, community ranking, analyst recommendations, profitability, earnings and media sentiment.
In the previous week, Vista Outdoor had 5 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 9 mentions for Vista Outdoor and 4 mentions for Sturm, Ruger & Company, Inc.. Vista Outdoor's average media sentiment score of 0.76 beat Sturm, Ruger & Company, Inc.'s score of 0.55 indicating that Vista Outdoor is being referred to more favorably in the media.
Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Vista Outdoor. Vista Outdoor is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
Vista Outdoor has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.26, suggesting that its share price is 74% less volatile than the S&P 500.
Sturm, Ruger & Company, Inc. has a net margin of 7.71% compared to Vista Outdoor's net margin of -0.20%. Vista Outdoor's return on equity of 19.75% beat Sturm, Ruger & Company, Inc.'s return on equity.
Vista Outdoor presently has a consensus target price of $38.67, suggesting a potential upside of 8.07%. Given Vista Outdoor's higher possible upside, analysts plainly believe Vista Outdoor is more favorable than Sturm, Ruger & Company, Inc..
90.5% of Vista Outdoor shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 1.1% of Vista Outdoor shares are held by company insiders. Comparatively, 3.5% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Vista Outdoor received 81 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 65.92% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 58.00% of users gave Vista Outdoor an outperform vote.
Summary
Sturm, Ruger & Company, Inc. beats Vista Outdoor on 10 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding VSTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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