VSTO vs. RGR, SWBI, NPK, POWW, WRAP, AXON, GME, ROKU, WSC, and HRB
Should you be buying Vista Outdoor stock or one of its competitors? The main competitors of Vista Outdoor include Sturm, Ruger & Company, Inc. (RGR), Smith & Wesson Brands (SWBI), National Presto Industries (NPK), AMMO (POWW), Wrap Technologies (WRAP), Axon Enterprise (AXON), GameStop (GME), Roku (ROKU), WillScot Mobile Mini (WSC), and H&R Block (HRB).
Vista Outdoor (NYSE:VSTO) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, media sentiment, institutional ownership, dividends, community ranking, profitability and risk.
Vista Outdoor received 90 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 65.92% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 58.45% of users gave Vista Outdoor an outperform vote.
Vista Outdoor has a beta of 0.86, indicating that its share price is 14% less volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.22, indicating that its share price is 78% less volatile than the S&P 500.
Sturm, Ruger & Company, Inc. has a net margin of 7.71% compared to Vista Outdoor's net margin of -0.20%. Vista Outdoor's return on equity of 19.75% beat Sturm, Ruger & Company, Inc.'s return on equity.
Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Vista Outdoor. Vista Outdoor is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
Vista Outdoor currently has a consensus price target of $41.00, suggesting a potential upside of 6.19%. Given Vista Outdoor's higher possible upside, equities analysts clearly believe Vista Outdoor is more favorable than Sturm, Ruger & Company, Inc..
90.5% of Vista Outdoor shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 1.1% of Vista Outdoor shares are owned by company insiders. Comparatively, 3.5% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
In the previous week, Vista Outdoor had 21 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 23 mentions for Vista Outdoor and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.39 beat Vista Outdoor's score of 0.16 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.
Summary
Sturm, Ruger & Company, Inc. beats Vista Outdoor on 11 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding VSTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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