VSTO vs. RGR, SWBI, CWH, BOWL, ATGE, MLKN, FUN, SIX, TV, and MCW
Should you be buying Vista Outdoor stock or one of its competitors? The main competitors of Vista Outdoor include Sturm, Ruger & Company, Inc. (RGR), Smith & Wesson Brands (SWBI), Camping World (CWH), Bowlero (BOWL), Adtalem Global Education (ATGE), MillerKnoll (MLKN), Cedar Fair (FUN), Six Flags Entertainment (SIX), Grupo Televisa, S.A.B. (TV), and Mister Car Wash (MCW). These companies are all part of the "consumer discretionary" sector.
Vista Outdoor (NYSE:VSTO) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, analyst recommendations, valuation, institutional ownership, media sentiment, dividends, earnings, risk and community ranking.
Vista Outdoor received 75 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 65.85% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 57.66% of users gave Vista Outdoor an outperform vote.
Vista Outdoor has a beta of 0.96, indicating that its stock price is 4% less volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.32, indicating that its stock price is 68% less volatile than the S&P 500.
90.5% of Vista Outdoor shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 1.1% of Vista Outdoor shares are held by insiders. Comparatively, 2.3% of Sturm, Ruger & Company, Inc. shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Vista Outdoor. Vista Outdoor is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
Vista Outdoor currently has a consensus price target of $34.67, indicating a potential downside of 0.87%. Given Vista Outdoor's stronger consensus rating and higher possible upside, analysts clearly believe Vista Outdoor is more favorable than Sturm, Ruger & Company, Inc..
Sturm, Ruger & Company, Inc. has a net margin of 8.87% compared to Vista Outdoor's net margin of -12.17%. Vista Outdoor's return on equity of 20.00% beat Sturm, Ruger & Company, Inc.'s return on equity.
In the previous week, Vista Outdoor had 13 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 16 mentions for Vista Outdoor and 3 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.69 beat Vista Outdoor's score of 0.24 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.
Summary
Vista Outdoor and Sturm, Ruger & Company, Inc. tied by winning 9 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding VSTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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