AMMO (POWW) Competitors

AMMO (NASDAQ:POWW) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, analyst recommendations, earnings, risk, valuation, community ranking, profitability and institutional ownership.

Do institutionals and insiders believe in POWW or JOUT?

26.4% of AMMO shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 25.0% of AMMO shares are owned by insiders. Comparatively, 27.7% of Johnson Outdoors shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Which has better valuation & earnings, POWW or JOUT?

Johnson Outdoors has higher revenue and earnings than AMMO. AMMO is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AMMO	$191.44M	1.57	-$4.60M	-$0.14	-18.14
Johnson Outdoors	$624.15M	0.72	$19.53M	$1.71	25.42

Does the media favor POWW or JOUT?

In the previous week, Johnson Outdoors had 5 more articles in the media than AMMO. MarketBeat recorded 5 mentions for Johnson Outdoors and 0 mentions for AMMO. Johnson Outdoors' average media sentiment score of 0.44 beat AMMO's score of 0.00 indicating that Johnson Outdoors is being referred to more favorably in the news media.

Company	Overall Sentiment
AMMO	Neutral
Johnson Outdoors	Neutral

Which has more volatility and risk, POWW or JOUT?

AMMO has a beta of 0.36, indicating that its stock price is 64% less volatile than the S&P 500. Comparatively, Johnson Outdoors has a beta of 0.74, indicating that its stock price is 26% less volatile than the S&P 500.

Do analysts recommend POWW or JOUT?

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AMMO	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
Johnson Outdoors	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Does the MarketBeat Community prefer POWW or JOUT?

Johnson Outdoors received 260 more outperform votes than AMMO when rated by MarketBeat users. Likewise, 65.48% of users gave Johnson Outdoors an outperform vote while only 60.71% of users gave AMMO an outperform vote.

Company	Underperform	Outperform
AMMO	Outperform Votes 17 60.71%	Underperform Votes 11 39.29%
Johnson Outdoors	Outperform Votes 277 65.48%	Underperform Votes 146 34.52%

Is POWW or JOUT more profitable?

Johnson Outdoors has a net margin of 2.82% compared to AMMO's net margin of -8.88%. Johnson Outdoors' return on equity of 3.47% beat AMMO's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AMMO	-8.88%	3.28%	2.97%
Johnson Outdoors	2.82%	3.47%	2.53%

Summary

Johnson Outdoors beats AMMO on 13 of the 15 factors compared between the two stocks.