Go Pro

Smith & Wesson Brands (SWBI) Competitors

Smith & Wesson Brands logo
$13.15 -0.14 (-1.05%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$13.20 +0.05 (+0.38%)
As of 09/11/2026 07:38 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

SWBI vs. SWIM, RGR, MBUU, JOUT, and MCFT

Should you buy Smith & Wesson Brands stock or one of its competitors? Smith & Wesson Brands's main competitors and comparable companies include Latham Group (SWIM), Sturm, Ruger & Company, Inc. (RGR), Malibu Boats (MBUU), Johnson Outdoors (JOUT), and Mastercraft Boat (MCFT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does Smith & Wesson Brands compare to Latham Group?

Smith & Wesson Brands (NASDAQ:SWBI) and Latham Group (NASDAQ:SWIM) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, media sentiment, valuation, institutional ownership, earnings and dividends.

Smith & Wesson Brands has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market. Comparatively, Latham Group has a beta of 1.72, indicating that its share price is 72% more volatile than the broader market.

Smith & Wesson Brands currently has a consensus price target of $16.50, suggesting a potential upside of 25.48%. Latham Group has a consensus price target of $7.83, suggesting a potential upside of 23.95%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, research analysts clearly believe Smith & Wesson Brands is more favorable than Latham Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Latham Group
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Smith & Wesson Brands had 3 more articles in the media than Latham Group. MarketBeat recorded 4 mentions for Smith & Wesson Brands and 1 mentions for Latham Group. Latham Group's average media sentiment score of 1.89 beat Smith & Wesson Brands' score of 0.96 indicating that Latham Group is being referred to more favorably in the news media.

Company Overall Sentiment
Smith & Wesson Brands Positive
Latham Group Very Positive

Smith & Wesson Brands has higher earnings, but lower revenue than Latham Group. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$523.84M1.13$18.48M$0.5424.35
Latham Group$576.64M1.29$11.12M$0.05126.40

59.3% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 83.9% of Latham Group shares are owned by institutional investors. 2.3% of Smith & Wesson Brands shares are owned by insiders. Comparatively, 3.3% of Latham Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Smith & Wesson Brands has a net margin of 4.44% compared to Latham Group's net margin of 0.92%. Smith & Wesson Brands' return on equity of 6.60% beat Latham Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands4.44% 6.60% 4.59%
Latham Group 0.92%1.31%0.63%

Summary

Smith & Wesson Brands and Latham Group tied by winning 8 of the 16 factors compared between the two stocks.

How does Smith & Wesson Brands compare to Sturm, Ruger & Company, Inc.?

Smith & Wesson Brands (NASDAQ:SWBI) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, dividends, risk, analyst recommendations, profitability, institutional ownership, valuation and earnings.

In the previous week, Smith & Wesson Brands had 2 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 4 mentions for Smith & Wesson Brands and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.63 beat Smith & Wesson Brands' score of 0.96 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Smith & Wesson Brands
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sturm, Ruger & Company, Inc.
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Smith & Wesson Brands presently has a consensus price target of $16.50, indicating a potential upside of 25.48%. Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, indicating a potential upside of 22.42%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, research analysts plainly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Smith & Wesson Brands has higher earnings, but lower revenue than Sturm, Ruger & Company, Inc.. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$523.84M1.13$18.48M$0.5424.35
Sturm, Ruger & Company, Inc.$577.24M1.04-$4.39M$0.7550.10

Smith & Wesson Brands has a net margin of 4.44% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Smith & Wesson Brands' return on equity of 6.60% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands4.44% 6.60% 4.59%
Sturm, Ruger & Company, Inc. 2.11%6.58%5.35%

59.3% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 2.3% of Smith & Wesson Brands shares are owned by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 4.0%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.84 per share and has a dividend yield of 2.2%. Smith & Wesson Brands pays out 96.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 112.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has increased its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Smith & Wesson Brands has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, meaning that its stock price is 81% less volatile than the broader market.

Summary

Smith & Wesson Brands beats Sturm, Ruger & Company, Inc. on 11 of the 18 factors compared between the two stocks.

How does Smith & Wesson Brands compare to Malibu Boats?

Smith & Wesson Brands (NASDAQ:SWBI) and Malibu Boats (NASDAQ:MBUU) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, valuation, risk, media sentiment, dividends, profitability and analyst recommendations.

59.3% of Smith & Wesson Brands shares are held by institutional investors. Comparatively, 91.4% of Malibu Boats shares are held by institutional investors. 2.3% of Smith & Wesson Brands shares are held by company insiders. Comparatively, 1.2% of Malibu Boats shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Smith & Wesson Brands had 2 more articles in the media than Malibu Boats. MarketBeat recorded 4 mentions for Smith & Wesson Brands and 2 mentions for Malibu Boats. Malibu Boats' average media sentiment score of 1.20 beat Smith & Wesson Brands' score of 0.96 indicating that Malibu Boats is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Smith & Wesson Brands
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Malibu Boats
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Smith & Wesson Brands currently has a consensus target price of $16.50, suggesting a potential upside of 25.48%. Malibu Boats has a consensus target price of $31.60, suggesting a potential upside of 26.96%. Given Malibu Boats' higher possible upside, analysts plainly believe Malibu Boats is more favorable than Smith & Wesson Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Malibu Boats
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.13

Smith & Wesson Brands has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market. Comparatively, Malibu Boats has a beta of 1.15, meaning that its stock price is 15% more volatile than the broader market.

Smith & Wesson Brands has higher earnings, but lower revenue than Malibu Boats. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Malibu Boats, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$523.84M1.13$18.48M$0.5424.35
Malibu Boats$914.59M0.54$1.65M$0.07355.57

Smith & Wesson Brands has a net margin of 4.44% compared to Malibu Boats' net margin of 0.18%. Smith & Wesson Brands' return on equity of 6.60% beat Malibu Boats' return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands4.44% 6.60% 4.59%
Malibu Boats 0.18%4.78%2.85%

Summary

Smith & Wesson Brands beats Malibu Boats on 9 of the 16 factors compared between the two stocks.

How does Smith & Wesson Brands compare to Johnson Outdoors?

Smith & Wesson Brands (NASDAQ:SWBI) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, risk, dividends, valuation, profitability, media sentiment and analyst recommendations.

Smith & Wesson Brands has a net margin of 4.44% compared to Johnson Outdoors' net margin of -1.21%. Smith & Wesson Brands' return on equity of 6.60% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands4.44% 6.60% 4.59%
Johnson Outdoors -1.21%4.26%2.90%

Smith & Wesson Brands has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market.

59.3% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 2.3% of Smith & Wesson Brands shares are owned by company insiders. Comparatively, 28.2% of Johnson Outdoors shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Smith & Wesson Brands had 3 more articles in the media than Johnson Outdoors. MarketBeat recorded 4 mentions for Smith & Wesson Brands and 1 mentions for Johnson Outdoors. Smith & Wesson Brands' average media sentiment score of 0.96 beat Johnson Outdoors' score of 0.94 indicating that Smith & Wesson Brands is being referred to more favorably in the media.

Company Overall Sentiment
Smith & Wesson Brands Positive
Johnson Outdoors Positive

Smith & Wesson Brands has higher earnings, but lower revenue than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$523.84M1.13$18.48M$0.5424.35
Johnson Outdoors$660.91M0.71-$34.29M-$0.85N/A

Smith & Wesson Brands presently has a consensus price target of $16.50, suggesting a potential upside of 25.48%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, equities analysts clearly believe Smith & Wesson Brands is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Johnson Outdoors
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 4.0%. Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.0%. Smith & Wesson Brands pays out 96.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Johnson Outdoors pays out -155.3% of its earnings in the form of a dividend. Smith & Wesson Brands has raised its dividend for 4 consecutive years and Johnson Outdoors has raised its dividend for 11 consecutive years.

Summary

Smith & Wesson Brands beats Johnson Outdoors on 14 of the 19 factors compared between the two stocks.

How does Smith & Wesson Brands compare to Mastercraft Boat?

Mastercraft Boat (NASDAQ:MCFT) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, media sentiment, risk, valuation, profitability and analyst recommendations.

Smith & Wesson Brands has a net margin of 4.44% compared to Mastercraft Boat's net margin of -0.48%. Mastercraft Boat's return on equity of 13.93% beat Smith & Wesson Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Mastercraft Boat-0.48% 13.93% 9.86%
Smith & Wesson Brands 4.44%6.60%4.59%

Mastercraft Boat currently has a consensus target price of $25.00, indicating a potential upside of 27.29%. Smith & Wesson Brands has a consensus target price of $16.50, indicating a potential upside of 25.48%. Given Mastercraft Boat's higher probable upside, equities analysts clearly believe Mastercraft Boat is more favorable than Smith & Wesson Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mastercraft Boat
0 Sell rating(s)
6 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, Mastercraft Boat had 10 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 14 mentions for Mastercraft Boat and 4 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 0.96 beat Mastercraft Boat's score of 0.63 indicating that Smith & Wesson Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mastercraft Boat
3 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Smith & Wesson Brands
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

97.6% of Mastercraft Boat shares are owned by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are owned by institutional investors. 2.5% of Mastercraft Boat shares are owned by company insiders. Comparatively, 2.3% of Smith & Wesson Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Smith & Wesson Brands has higher revenue and earnings than Mastercraft Boat. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Mastercraft Boat, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mastercraft Boat$348.90M0.92$7.04M$0.6828.88
Smith & Wesson Brands$523.84M1.13$18.48M$0.5424.35

Mastercraft Boat has a beta of 1.07, suggesting that its share price is 7% more volatile than the broader market. Comparatively, Smith & Wesson Brands has a beta of 0.86, suggesting that its share price is 14% less volatile than the broader market.

Summary

Mastercraft Boat and Smith & Wesson Brands tied by winning 8 of the 16 factors compared between the two stocks.

Get Smith & Wesson Brands News Delivered to You Automatically

Sign up to receive the latest news and ratings for SWBI and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SWBI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

SWBI vs. The Competition

MetricSmith & Wesson BrandsLeisure Products IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$595.92M$3.05B$12.55B$12.72B
Dividend Yield3.91%2.56%56.79%11.15%
P/E Ratio24.35602.1145.8125.29
Price / Sales1.1337.5091.5898.94
Price / Cash11.9018.1128.6151.44
Price / Book1.583.674.086.20
Net Income$18.48M$81.88M$445.67M$358.50M
7 Day Performance2.02%-1.46%-2.31%-2.35%
1 Month Performance-7.33%-4.13%-3.96%-2.77%
1 Year Performance40.64%-5.19%-6.12%7.63%

Smith & Wesson Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SWBI
Smith & Wesson Brands
3.4118 of 5 stars
$13.15
-1.1%
$16.50
+25.5%
+40.0%$595.92M$523.84M24.351,386
SWIM
Latham Group
3.4675 of 5 stars
$7.10
+2.7%
$7.83
+10.3%
-20.7%$835.29M$545.91M142.001,804
RGR
Sturm, Ruger & Company, Inc.
4.0579 of 5 stars
$38.60
+3.7%
$46.00
+19.2%
+1.2%$614.99M$577.24M51.471,780
MBUU
Malibu Boats
3.7613 of 5 stars
$27.88
+4.5%
$31.60
+13.3%
-26.5%$548.59M$914.59M398.293,000
JOUT
Johnson Outdoors
1.7701 of 5 stars
$46.30
+1.9%
N/A+10.1%$485.22M$660.91MN/A1,300

Related Companies and Tools


This page (NASDAQ:SWBI) was last updated on 9/12/2026 by MarketBeat.com Staff.
From Our Partners