SWBI vs. RGR, NPK, POWW, WRAP, VSTO, SBGI, GTN.A, WWW, AMRK, and MBUU
Should you be buying Smith & Wesson Brands stock or one of its competitors? The main competitors of Smith & Wesson Brands include Sturm, Ruger & Company, Inc. (RGR), National Presto Industries (NPK), AMMO (POWW), Wrap Technologies (WRAP), Vista Outdoor (VSTO), Sinclair (SBGI), Gray Television (GTN.A), Wolverine World Wide (WWW), A-Mark Precious Metals (AMRK), and Malibu Boats (MBUU).
Sturm, Ruger & Company, Inc. (NYSE:RGR) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, institutional ownership, risk, profitability, community ranking and earnings.
Sturm, Ruger & Company, Inc. pays an annual dividend of $0.92 per share and has a dividend yield of 2.0%. Smith & Wesson Brands pays an annual dividend of $0.48 per share and has a dividend yield of 2.8%. Sturm, Ruger & Company, Inc. pays out 33.8% of its earnings in the form of a dividend. Smith & Wesson Brands pays out 84.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. has raised its dividend for 1 consecutive years and Smith & Wesson Brands has raised its dividend for 3 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are owned by institutional investors. 2.3% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 1.0% of Smith & Wesson Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.
In the previous week, Smith & Wesson Brands had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 4 mentions for Smith & Wesson Brands and 3 mentions for Sturm, Ruger & Company, Inc.. Smith & Wesson Brands' average media sentiment score of 0.75 beat Sturm, Ruger & Company, Inc.'s score of 0.25 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.
Sturm, Ruger & Company, Inc. has a beta of 0.32, indicating that its stock price is 68% less volatile than the S&P 500. Comparatively, Smith & Wesson Brands has a beta of 1.17, indicating that its stock price is 17% more volatile than the S&P 500.
Smith & Wesson Brands has a consensus price target of $18.00, suggesting a potential upside of 6.57%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher possible upside, analysts plainly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..
Sturm, Ruger & Company, Inc. received 298 more outperform votes than Smith & Wesson Brands when rated by MarketBeat users. Likewise, 65.85% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 49.06% of users gave Smith & Wesson Brands an outperform vote.
Sturm, Ruger & Company, Inc. has a net margin of 8.87% compared to Sturm, Ruger & Company, Inc.'s net margin of 5.05%. Smith & Wesson Brands' return on equity of 14.59% beat Sturm, Ruger & Company, Inc.'s return on equity.
Summary
Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 13 of the 21 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SWBI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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