Smith & Wesson Brands (SWBI) Competitors

$14.64 +0.23 (+1.60%)

Closing price 04:00 PM Eastern

Extended Trading

$14.64 0.00 (0.00%)

As of 05:29 PM Eastern

SWBI vs. PTON, SWIM, RGR, MCFT, and MBUU

Should you buy Smith & Wesson Brands stock or one of its competitors? Smith & Wesson Brands's main competitors and comparable companies include Peloton Interactive (PTON), Latham Group (SWIM), Sturm, Ruger & Company, Inc. (RGR), Mastercraft Boat (MCFT), and Malibu Boats (MBUU). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does Smith & Wesson Brands compare to Peloton Interactive?

Peloton Interactive (NASDAQ:PTON) and Smith & Wesson Brands (NASDAQ:SWBI) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, profitability, dividends, media sentiment, risk and earnings.

In the previous week, Peloton Interactive had 7 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 7 mentions for Peloton Interactive and 0 mentions for Smith & Wesson Brands. Peloton Interactive's average media sentiment score of 0.48 beat Smith & Wesson Brands' score of 0.00 indicating that Peloton Interactive is being referred to more favorably in the media.

Company	Overall Sentiment
Peloton Interactive	Neutral
Smith & Wesson Brands	Neutral

Peloton Interactive has higher revenue and earnings than Smith & Wesson Brands. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Peloton Interactive, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Peloton Interactive	$2.45B	0.89	$63.20M	$0.12	41.18
Smith & Wesson Brands	$523.84M	1.25	$18.48M	$0.54	27.09

77.0% of Peloton Interactive shares are held by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are held by institutional investors. 1.3% of Peloton Interactive shares are held by insiders. Comparatively, 2.3% of Smith & Wesson Brands shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Smith & Wesson Brands has a net margin of 4.44% compared to Peloton Interactive's net margin of 2.58%. Smith & Wesson Brands' return on equity of 6.60% beat Peloton Interactive's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Peloton Interactive	2.58%	-23.92%	3.00%
Smith & Wesson Brands	4.44%	6.60%	4.59%

Peloton Interactive has a beta of 2.54, meaning that its stock price is 154% more volatile than the broader market. Comparatively, Smith & Wesson Brands has a beta of 0.8, meaning that its stock price is 20% less volatile than the broader market.

Peloton Interactive currently has a consensus target price of $7.72, suggesting a potential upside of 56.29%. Smith & Wesson Brands has a consensus target price of $16.50, suggesting a potential upside of 12.78%. Given Peloton Interactive's higher probable upside, equities analysts clearly believe Peloton Interactive is more favorable than Smith & Wesson Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Peloton Interactive	2 Sell rating(s)	6 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.17
Smith & Wesson Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Summary

Peloton Interactive beats Smith & Wesson Brands on 9 of the 16 factors compared between the two stocks.

How does Smith & Wesson Brands compare to Latham Group?

Latham Group (NASDAQ:SWIM) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, valuation, media sentiment, analyst recommendations, earnings, institutional ownership and profitability.

Latham Group currently has a consensus target price of $7.83, indicating a potential upside of 21.92%. Smith & Wesson Brands has a consensus target price of $16.50, indicating a potential upside of 12.78%. Given Latham Group's higher probable upside, equities analysts plainly believe Latham Group is more favorable than Smith & Wesson Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Latham Group	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Smith & Wesson Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

In the previous week, Latham Group's average media sentiment score of 0.00 equaled Smith & Wesson Brands'average media sentiment score.

Company	Overall Sentiment
Latham Group	Neutral
Smith & Wesson Brands	Neutral

Smith & Wesson Brands has lower revenue, but higher earnings than Latham Group. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Latham Group	$545.91M	1.38	$11.12M	$0.05	128.50
Smith & Wesson Brands	$523.84M	1.25	$18.48M	$0.54	27.09

Latham Group has a beta of 1.66, indicating that its share price is 66% more volatile than the broader market. Comparatively, Smith & Wesson Brands has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market.

Smith & Wesson Brands has a net margin of 4.44% compared to Latham Group's net margin of 0.92%. Smith & Wesson Brands' return on equity of 6.60% beat Latham Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Latham Group	0.92%	1.31%	0.63%
Smith & Wesson Brands	4.44%	6.60%	4.59%

84.0% of Latham Group shares are held by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are held by institutional investors. 3.3% of Latham Group shares are held by company insiders. Comparatively, 2.3% of Smith & Wesson Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Latham Group beats Smith & Wesson Brands on 8 of the 14 factors compared between the two stocks.

How does Smith & Wesson Brands compare to Sturm, Ruger & Company, Inc.?

Smith & Wesson Brands (NASDAQ:SWBI) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, media sentiment, dividends, valuation and earnings.

Smith & Wesson Brands has a net margin of 4.44% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Smith & Wesson Brands' return on equity of 6.60% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Smith & Wesson Brands	4.44%	6.60%	4.59%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

59.3% of Smith & Wesson Brands shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 2.3% of Smith & Wesson Brands shares are held by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Smith & Wesson Brands presently has a consensus target price of $16.50, indicating a potential upside of 12.78%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, indicating a potential upside of 4.81%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, analysts clearly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smith & Wesson Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Sturm, Ruger & Company, Inc. had 3 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 3 mentions for Sturm, Ruger & Company, Inc. and 0 mentions for Smith & Wesson Brands. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.90 beat Smith & Wesson Brands' score of 0.00 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company	Overall Sentiment
Smith & Wesson Brands	Neutral
Sturm, Ruger & Company, Inc.	Positive

Smith & Wesson Brands has higher earnings, but lower revenue than Sturm, Ruger & Company, Inc.. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smith & Wesson Brands	$523.84M	1.25	$18.48M	$0.54	27.09
Sturm, Ruger & Company, Inc.	$546.06M	1.28	-$4.39M	$0.75	58.52

Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 3.6%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.84 per share and has a dividend yield of 1.9%. Smith & Wesson Brands pays out 96.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 112.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has raised its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Smith & Wesson Brands has a beta of 0.8, meaning that its stock price is 20% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.15, meaning that its stock price is 85% less volatile than the broader market.

Summary

Smith & Wesson Brands and Sturm, Ruger & Company, Inc. tied by winning 9 of the 18 factors compared between the two stocks.

How does Smith & Wesson Brands compare to Mastercraft Boat?

Smith & Wesson Brands (NASDAQ:SWBI) and Mastercraft Boat (NASDAQ:MCFT) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, profitability, dividends, valuation, earnings, risk and analyst recommendations.

Smith & Wesson Brands has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market. Comparatively, Mastercraft Boat has a beta of 1.12, indicating that its share price is 12% more volatile than the broader market.

Smith & Wesson Brands has a net margin of 4.44% compared to Mastercraft Boat's net margin of -0.48%. Mastercraft Boat's return on equity of 11.08% beat Smith & Wesson Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Smith & Wesson Brands	4.44%	6.60%	4.59%
Mastercraft Boat	-0.48%	11.08%	8.08%

Smith & Wesson Brands has higher revenue and earnings than Mastercraft Boat. Mastercraft Boat is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smith & Wesson Brands	$523.84M	1.25	$18.48M	$0.54	27.09
Mastercraft Boat	$348.90M	1.41	-$1.66M	-$0.02	N/A

In the previous week, Mastercraft Boat had 2 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 2 mentions for Mastercraft Boat and 0 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 0.00 beat Mastercraft Boat's score of -0.20 indicating that Smith & Wesson Brands is being referred to more favorably in the media.

Company	Overall Sentiment
Smith & Wesson Brands	Neutral
Mastercraft Boat	Neutral

Smith & Wesson Brands currently has a consensus target price of $16.50, suggesting a potential upside of 12.78%. Mastercraft Boat has a consensus target price of $24.25, suggesting a potential upside of 19.84%. Given Mastercraft Boat's higher probable upside, analysts clearly believe Mastercraft Boat is more favorable than Smith & Wesson Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smith & Wesson Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Mastercraft Boat	2 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

59.3% of Smith & Wesson Brands shares are held by institutional investors. Comparatively, 97.6% of Mastercraft Boat shares are held by institutional investors. 2.3% of Smith & Wesson Brands shares are held by company insiders. Comparatively, 2.5% of Mastercraft Boat shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Smith & Wesson Brands and Mastercraft Boat tied by winning 8 of the 16 factors compared between the two stocks.

How does Smith & Wesson Brands compare to Malibu Boats?

Smith & Wesson Brands (NASDAQ:SWBI) and Malibu Boats (NASDAQ:MBUU) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment and valuation.

Smith & Wesson Brands has a net margin of 4.44% compared to Malibu Boats' net margin of 0.18%. Smith & Wesson Brands' return on equity of 6.60% beat Malibu Boats' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Smith & Wesson Brands	4.44%	6.60%	4.59%
Malibu Boats	0.18%	4.78%	2.85%

Smith & Wesson Brands presently has a consensus price target of $16.50, indicating a potential upside of 12.78%. Malibu Boats has a consensus price target of $31.60, indicating a potential upside of 35.70%. Given Malibu Boats' higher possible upside, analysts plainly believe Malibu Boats is more favorable than Smith & Wesson Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smith & Wesson Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Malibu Boats	1 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.13

In the previous week, Smith & Wesson Brands' average media sentiment score of 0.00 equaled Malibu Boats'average media sentiment score.

Company	Overall Sentiment
Smith & Wesson Brands	Neutral
Malibu Boats	Neutral

59.3% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 91.4% of Malibu Boats shares are owned by institutional investors. 2.3% of Smith & Wesson Brands shares are owned by insiders. Comparatively, 1.4% of Malibu Boats shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Smith & Wesson Brands has higher earnings, but lower revenue than Malibu Boats. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Malibu Boats, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smith & Wesson Brands	$523.84M	1.25	$18.48M	$0.54	27.09
Malibu Boats	$914.59M	0.50	$1.65M	$0.07	332.67

Smith & Wesson Brands has a beta of 0.8, suggesting that its share price is 20% less volatile than the broader market. Comparatively, Malibu Boats has a beta of 1.19, suggesting that its share price is 19% more volatile than the broader market.

Summary

Smith & Wesson Brands beats Malibu Boats on 8 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SWBI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SWBI vs. The Competition

Export

Metric	Smith & Wesson Brands	Leisure Products Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$656.46M	$3.02B	$12.26B	$13.24B
Dividend Yield	3.70%	2.62%	69.35%	15.88%
P/E Ratio	27.11	565.32	44.25	26.05
Price / Sales	1.25	36.09	92.96	89.40
Price / Cash	12.59	18.30	28.17	51.25
Price / Book	1.76	3.57	3.95	6.31
Net Income	$18.48M	$80.91M	$446.16M	$361.43M
7 Day Performance	2.66%	0.11%	-0.85%	-1.67%
1 Month Performance	14.55%	-2.13%	-4.38%	-3.94%
1 Year Performance	49.08%	-4.98%	-7.54%	2.77%

Smith & Wesson Brands Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count
SWBI Smith & Wesson Brands	1.8743 of 5 stars	$14.64 +1.6%	$16.50 +12.7%	+45.4%	$656.46M	$523.84M	27.11	1,386
PTON Peloton Interactive	3.4181 of 5 stars	$4.92 +2.7%	$7.95 +61.6%	-42.7%	$2.16B	$2.45B	41.00	1,736
SWIM Latham Group	2.1805 of 5 stars	$6.24 +0.2%	$7.83 +25.5%	-14.8%	$734.70M	$576.64M	124.80	1,804
RGR Sturm, Ruger & Company, Inc.	2.5023 of 5 stars	$42.75 +2.0%	$46.00 +7.6%	-0.6%	$684.02M	$577.24M	57.00	1,780
MCFT Mastercraft Boat	3.8227 of 5 stars	$20.59 +1.1%	$24.25 +17.8%	-8.0%	$501.14M	$348.90M	N/A	1,400

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This page (NASDAQ:SWBI) was last updated on 10/2/2026 by MarketBeat.com Staff.

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Smith & Wesson Brands (SWBI) Competitors

SWBI vs. PTON, SWIM, RGR, MCFT, and MBUU

How does Smith & Wesson Brands compare to Peloton Interactive?

Summary

How does Smith & Wesson Brands compare to Latham Group?

Summary

How does Smith & Wesson Brands compare to Sturm, Ruger & Company, Inc.?

Summary

How does Smith & Wesson Brands compare to Mastercraft Boat?

Summary

How does Smith & Wesson Brands compare to Malibu Boats?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SWBI vs. The Competition

Smith & Wesson Brands Competitors List

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Stock Ideas and Recommendations

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Smith & Wesson Brands (SWBI) Competitors

SWBI vs. PTON, SWIM, RGR, MCFT, and MBUU

How does Smith & Wesson Brands compare to Peloton Interactive?

Does the media refer more to PTON or SWBI?

Which has preferable earnings & valuation, PTON or SWBI?

Do insiders & institutionals have more ownership in PTON or SWBI?

Is PTON or SWBI more profitable?

Which has more risk and volatility, PTON or SWBI?

Do analysts prefer PTON or SWBI?

Summary

How does Smith & Wesson Brands compare to Latham Group?

Do analysts rate SWIM or SWBI?

Does the media favor SWIM or SWBI?

Which has preferable earnings and valuation, SWIM or SWBI?

Which has more volatility and risk, SWIM or SWBI?

Is SWIM or SWBI more profitable?

Do institutionals & insiders hold more shares of SWIM or SWBI?

Summary

How does Smith & Wesson Brands compare to Sturm, Ruger & Company, Inc.?

Is SWBI or RGR more profitable?

Do institutionals & insiders have more ownership in SWBI or RGR?

Do analysts prefer SWBI or RGR?

Does the media prefer SWBI or RGR?

Which has higher earnings and valuation, SWBI or RGR?

Is SWBI or RGR a better dividend stock?

Which has more volatility and risk, SWBI or RGR?

Summary

How does Smith & Wesson Brands compare to Mastercraft Boat?

Which has more volatility & risk, SWBI or MCFT?

Is SWBI or MCFT more profitable?

Which has stronger valuation & earnings, SWBI or MCFT?

Does the media refer more to SWBI or MCFT?

Do analysts recommend SWBI or MCFT?

Do insiders and institutionals have more ownership in SWBI or MCFT?

Summary

How does Smith & Wesson Brands compare to Malibu Boats?

Is SWBI or MBUU more profitable?

Do analysts prefer SWBI or MBUU?

Does the media prefer SWBI or MBUU?

Do institutionals and insiders believe in SWBI or MBUU?

Which has preferable earnings and valuation, SWBI or MBUU?

Which has more risk & volatility, SWBI or MBUU?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SWBI vs. The Competition

Smith & Wesson Brands Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools