Does the media refer more to SWBI or RGR?

In the previous week, Sturm, Ruger & Company, Inc. had 2 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 4 mentions for Sturm, Ruger & Company, Inc. and 2 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 1.63 beat Sturm, Ruger & Company, Inc.'s score of 0.53 indicating that Smith & Wesson Brands is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Smith & Wesson Brands 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Sturm, Ruger & Company, Inc. 1 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor SWIM or RGR?

In the previous week, Latham Group had 8 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 12 mentions for Latham Group and 4 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.53 beat Latham Group's score of 0.18 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Latham Group 4 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Sturm, Ruger & Company, Inc. 1 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor MBUU or RGR?

In the previous week, Malibu Boats had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 5 mentions for Malibu Boats and 4 mentions for Sturm, Ruger & Company, Inc.. Malibu Boats' average media sentiment score of 0.90 beat Sturm, Ruger & Company, Inc.'s score of 0.53 indicating that Malibu Boats is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Malibu Boats 3 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Sturm, Ruger & Company, Inc. 1 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer RGR or JOUT?

Sturm, Ruger & Company, Inc. currently has a consensus target price of $46.00, suggesting a potential upside of 24.09%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sturm, Ruger & Company, Inc. 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33 Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Does the media refer more to RGR or JOUT?

In the previous week, Johnson Outdoors had 3 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 7 mentions for Johnson Outdoors and 4 mentions for Sturm, Ruger & Company, Inc.. Johnson Outdoors' average media sentiment score of 0.63 beat Sturm, Ruger & Company, Inc.'s score of 0.53 indicating that Johnson Outdoors is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sturm, Ruger & Company, Inc. 1 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Johnson Outdoors 2 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to RGR or MCFT?

In the previous week, Sturm, Ruger & Company, Inc. had 1 more articles in the media than Mastercraft Boat. MarketBeat recorded 4 mentions for Sturm, Ruger & Company, Inc. and 3 mentions for Mastercraft Boat. Mastercraft Boat's average media sentiment score of 1.07 beat Sturm, Ruger & Company, Inc.'s score of 0.53 indicating that Mastercraft Boat is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sturm, Ruger & Company, Inc. 1 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Mastercraft Boat 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Sturm, Ruger & Company, Inc. (RGR) Competitors

$37.07 -0.74 (-1.95%)

Closing price 03:59 PM Eastern

Extended Trading

$37.33 +0.26 (+0.69%)

As of 08:00 PM Eastern

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RGR vs. SWBI, SWIM, MBUU, JOUT, and MCFT

Should you buy Sturm, Ruger & Company, Inc. stock or one of its competitors? MarketBeat compares Sturm, Ruger & Company, Inc. with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sturm, Ruger & Company, Inc. include Smith & Wesson Brands (SWBI), Latham Group (SWIM), Malibu Boats (MBUU), Johnson Outdoors (JOUT), and Mastercraft Boat (MCFT). These companies are all part of the "leisure products" industry.

How does Sturm, Ruger & Company, Inc. compare to Smith & Wesson Brands?

Smith & Wesson Brands (NASDAQ:SWBI) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and risk.

Smith & Wesson Brands has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, suggesting that its stock price is 81% less volatile than the broader market.

In the previous week, Sturm, Ruger & Company, Inc. had 2 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 4 mentions for Sturm, Ruger & Company, Inc. and 2 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 1.63 beat Sturm, Ruger & Company, Inc.'s score of 0.53 indicating that Smith & Wesson Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Smith & Wesson Brands	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Sturm, Ruger & Company, Inc.	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 3.6%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.2%. Smith & Wesson Brands pays out 130.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 58.7% of its earnings in the form of a dividend. Smith & Wesson Brands has increased its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Smith & Wesson Brands presently has a consensus target price of $16.50, indicating a potential upside of 15.79%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, indicating a potential upside of 24.09%. Given Sturm, Ruger & Company, Inc.'s higher probable upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Smith & Wesson Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smith & Wesson Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

59.3% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 1.6% of Smith & Wesson Brands shares are owned by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Smith & Wesson Brands has a net margin of 3.53% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Smith & Wesson Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Smith & Wesson Brands	3.53%	5.01%	3.41%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

Smith & Wesson Brands has higher earnings, but lower revenue than Sturm, Ruger & Company, Inc.. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smith & Wesson Brands	$523.84M	1.22	$18.48M	$0.40	35.63
Sturm, Ruger & Company, Inc.	$546.06M	1.08	-$4.39M	$0.75	49.43

Summary

Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 10 of the 17 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Latham Group?

Latham Group (NASDAQ:SWIM) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, risk, dividends, valuation, analyst recommendations and media sentiment.

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Latham Group's net margin of 0.92%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Latham Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Latham Group	0.92%	1.32%	0.63%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

In the previous week, Latham Group had 8 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 12 mentions for Latham Group and 4 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.53 beat Latham Group's score of 0.18 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Latham Group	4 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Sturm, Ruger & Company, Inc.	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

84.0% of Latham Group shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 3.3% of Latham Group shares are held by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Latham Group has higher earnings, but lower revenue than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Latham Group	$545.91M	1.61	$11.12M	$0.05	149.60
Sturm, Ruger & Company, Inc.	$546.06M	1.08	-$4.39M	$0.75	49.43

Latham Group currently has a consensus price target of $7.50, suggesting a potential upside of 0.27%. Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, suggesting a potential upside of 24.09%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Latham Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Latham Group	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Latham Group has a beta of 1.65, indicating that its share price is 65% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, indicating that its share price is 81% less volatile than the broader market.

Summary

Sturm, Ruger & Company, Inc. beats Latham Group on 9 of the 16 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Malibu Boats?

Malibu Boats (NASDAQ:MBUU) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, earnings, risk, profitability, institutional ownership, dividends and valuation.

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Malibu Boats' net margin of -0.11%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Malibu Boats' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Malibu Boats	-0.11%	3.28%	2.11%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

In the previous week, Malibu Boats had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 5 mentions for Malibu Boats and 4 mentions for Sturm, Ruger & Company, Inc.. Malibu Boats' average media sentiment score of 0.90 beat Sturm, Ruger & Company, Inc.'s score of 0.53 indicating that Malibu Boats is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Malibu Boats	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Sturm, Ruger & Company, Inc.	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

91.4% of Malibu Boats shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 1.2% of Malibu Boats shares are owned by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Malibu Boats presently has a consensus price target of $31.60, indicating a potential upside of 9.42%. Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, indicating a potential upside of 24.09%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Malibu Boats.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Malibu Boats	1 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Malibu Boats has a beta of 1.13, indicating that its stock price is 13% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, indicating that its stock price is 81% less volatile than the broader market.

Malibu Boats has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Malibu Boats is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Malibu Boats	$807.56M	0.70	$14.88M	-$0.06	N/A
Sturm, Ruger & Company, Inc.	$546.06M	1.08	-$4.39M	$0.75	49.43

Summary

Sturm, Ruger & Company, Inc. beats Malibu Boats on 9 of the 15 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, media sentiment, dividends, analyst recommendations, valuation, risk and profitability.

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$546.06M	1.08	-$4.39M	$0.75	49.43
Johnson Outdoors	$592.41M	0.85	-$34.29M	-$1.52	N/A

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.2%. Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 2.7%. Sturm, Ruger & Company, Inc. pays out 58.7% of its earnings in the form of a dividend. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has raised its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 28.2% of Johnson Outdoors shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Johnson Outdoors' net margin of -2.33%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%
Johnson Outdoors	-2.33%	2.52%	1.74%

In the previous week, Johnson Outdoors had 3 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 7 mentions for Johnson Outdoors and 4 mentions for Sturm, Ruger & Company, Inc.. Johnson Outdoors' average media sentiment score of 0.63 beat Sturm, Ruger & Company, Inc.'s score of 0.53 indicating that Johnson Outdoors is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Johnson Outdoors	2 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Sturm, Ruger & Company, Inc. currently has a consensus target price of $46.00, suggesting a potential upside of 24.09%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Sturm, Ruger & Company, Inc. has a beta of 0.19, meaning that its share price is 81% less volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.81, meaning that its share price is 19% less volatile than the broader market.

Summary

Sturm, Ruger & Company, Inc. beats Johnson Outdoors on 10 of the 19 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Mastercraft Boat?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Mastercraft Boat (NASDAQ:MCFT) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, analyst recommendations, media sentiment, dividends and earnings.

In the previous week, Sturm, Ruger & Company, Inc. had 1 more articles in the media than Mastercraft Boat. MarketBeat recorded 4 mentions for Sturm, Ruger & Company, Inc. and 3 mentions for Mastercraft Boat. Mastercraft Boat's average media sentiment score of 1.07 beat Sturm, Ruger & Company, Inc.'s score of 0.53 indicating that Mastercraft Boat is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Mastercraft Boat	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Mastercraft Boat has a net margin of 3.72% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Mastercraft Boat's return on equity of 10.56% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%
Mastercraft Boat	3.72%	10.56%	7.47%

Sturm, Ruger & Company, Inc. has a beta of 0.19, meaning that its stock price is 81% less volatile than the broader market. Comparatively, Mastercraft Boat has a beta of 1.06, meaning that its stock price is 6% more volatile than the broader market.

Sturm, Ruger & Company, Inc. currently has a consensus target price of $46.00, suggesting a potential upside of 24.09%. Mastercraft Boat has a consensus target price of $25.40, suggesting a potential upside of 4.27%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher possible upside, equities analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Mastercraft Boat.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Mastercraft Boat	0 Sell rating(s)	6 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.14

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 97.6% of Mastercraft Boat shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Comparatively, 2.5% of Mastercraft Boat shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Mastercraft Boat has lower revenue, but higher earnings than Sturm, Ruger & Company, Inc.. Mastercraft Boat is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$546.06M	1.08	-$4.39M	$0.75	49.43
Mastercraft Boat	$284.20M	1.40	$7.04M	$0.68	35.82

Summary

Mastercraft Boat beats Sturm, Ruger & Company, Inc. on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RGR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RGR vs. The Competition

Export

Metric	Sturm, Ruger & Company, Inc.	Leisure Products Industry	Consumer Discretionary Sector	NYSE Exchange
Market Cap	$604.14M	$3.18B	$13.27B	$24.08B
Dividend Yield	1.16%	2.44%	53.64%	3.71%
P/E Ratio	49.43	573.34	46.76	29.18
Price / Sales	1.08	37.02	91.18	19.20
Price / Cash	16.52	18.27	26.21	32.96
Price / Book	2.04	3.53	4.59	6.87
Net Income	-$4.39M	$78.57M	$443.86M	$1.06B
7 Day Performance	-0.32%	2.89%	2.02%	2.90%
1 Month Performance	-3.17%	5.21%	2.13%	2.54%
1 Year Performance	11.49%	1.14%	3.26%	20.37%

Sturm, Ruger & Company, Inc. Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RGR Sturm, Ruger & Company, Inc.	4.7626 of 5 stars	$37.07 -2.0%	$46.00 +24.1%	+13.5%	$604.14M	$546.06M	49.43	1,780
SWBI Smith & Wesson Brands	4.0722 of 5 stars	$14.76 +1.4%	$16.50 +11.8%	+83.0%	$650.78M	$523.84M	36.90	1,386	Positive News
SWIM Latham Group	1.4179 of 5 stars	$5.64 +5.2%	$7.50 +33.0%	-1.6%	$629.33M	$545.91M	80.57	1,804	News Coverage Earnings Report Analyst Forecast
MBUU Malibu Boats	2.0487 of 5 stars	$27.92 +1.3%	$31.60 +13.2%	-13.7%	$541.39M	$807.56M	N/A	2,200	News Coverage Positive News
JOUT Johnson Outdoors	1.6813 of 5 stars	$47.91 +2.1%	N/A	+25.7%	$491.38M	$651.83M	N/A	1,300	News Coverage Earnings Report Analyst Forecast Gap Up

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This page (NYSE:RGR) was last updated on 8/7/2026 by MarketBeat.com Staff.

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Sturm, Ruger & Company, Inc. (RGR) Competitors

RGR vs. SWBI, SWIM, MBUU, JOUT, and MCFT

How does Sturm, Ruger & Company, Inc. compare to Smith & Wesson Brands?

Summary

How does Sturm, Ruger & Company, Inc. compare to Latham Group?

Summary

How does Sturm, Ruger & Company, Inc. compare to Malibu Boats?

Summary

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Summary

How does Sturm, Ruger & Company, Inc. compare to Mastercraft Boat?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RGR vs. The Competition

Sturm, Ruger & Company, Inc. Competitors List

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Sturm, Ruger & Company, Inc. (RGR) Competitors

RGR vs. SWBI, SWIM, MBUU, JOUT, and MCFT

How does Sturm, Ruger & Company, Inc. compare to Smith & Wesson Brands?

Which has more volatility and risk, SWBI or RGR?

Does the media refer more to SWBI or RGR?

Is SWBI or RGR a better dividend stock?

Do analysts prefer SWBI or RGR?

Do insiders and institutionals have more ownership in SWBI or RGR?

Is SWBI or RGR more profitable?

Which has preferable valuation and earnings, SWBI or RGR?

Summary

How does Sturm, Ruger & Company, Inc. compare to Latham Group?

Is SWIM or RGR more profitable?

Does the media favor SWIM or RGR?

Do institutionals and insiders have more ownership in SWIM or RGR?

Which has preferable earnings and valuation, SWIM or RGR?

Do analysts recommend SWIM or RGR?

Which has more volatility & risk, SWIM or RGR?

Summary

How does Sturm, Ruger & Company, Inc. compare to Malibu Boats?

Is MBUU or RGR more profitable?

Does the media favor MBUU or RGR?

Do insiders & institutionals believe in MBUU or RGR?

Do analysts recommend MBUU or RGR?

Which has more volatility and risk, MBUU or RGR?

Which has stronger earnings and valuation, MBUU or RGR?

Summary

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Which has stronger earnings & valuation, RGR or JOUT?

Is RGR or JOUT a better dividend stock?

Do insiders & institutionals have more ownership in RGR or JOUT?

Is RGR or JOUT more profitable?

Does the media refer more to RGR or JOUT?

Do analysts prefer RGR or JOUT?

Which has more risk & volatility, RGR or JOUT?

Summary

How does Sturm, Ruger & Company, Inc. compare to Mastercraft Boat?

Does the media refer more to RGR or MCFT?

Is RGR or MCFT more profitable?

Which has more risk and volatility, RGR or MCFT?

Do analysts recommend RGR or MCFT?

Do insiders and institutionals have more ownership in RGR or MCFT?

Which has preferable valuation & earnings, RGR or MCFT?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RGR vs. The Competition

Sturm, Ruger & Company, Inc. Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools