Sturm, Ruger & Company, Inc. (RGR) Competitors

$43.96 +0.32 (+0.72%)

As of 01:51 PM Eastern

RGR vs. CALY, PTON, SWIM, SWBI, and MCFT

Should you buy Sturm, Ruger & Company, Inc. stock or one of its competitors? Sturm, Ruger & Company, Inc.'s main competitors and comparable companies include Topgolf Callaway Brands (CALY), Peloton Interactive (PTON), Latham Group (SWIM), Smith & Wesson Brands (SWBI), and Mastercraft Boat (MCFT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does Sturm, Ruger & Company, Inc. compare to Topgolf Callaway Brands?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Topgolf Callaway Brands (NYSE:CALY) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, institutional ownership, risk and profitability.

In the previous week, Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.00 equaled Topgolf Callaway Brands'average media sentiment score.

Company	Overall Sentiment
Sturm, Ruger & Company, Inc.	Neutral
Topgolf Callaway Brands	Neutral

Sturm, Ruger & Company, Inc. currently has a consensus target price of $46.00, indicating a potential upside of 5.17%. Topgolf Callaway Brands has a consensus target price of $19.83, indicating a potential upside of 39.06%. Given Topgolf Callaway Brands' stronger consensus rating and higher possible upside, analysts plainly believe Topgolf Callaway Brands is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Topgolf Callaway Brands	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.38

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Topgolf Callaway Brands. Topgolf Callaway Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$577.24M	1.21	-$4.39M	$0.75	58.32
Topgolf Callaway Brands	$2.13B	1.20	-$409.30M	$0.43	33.17

Topgolf Callaway Brands has a net margin of 3.37% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Topgolf Callaway Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%
Topgolf Callaway Brands	3.37%	5.86%	2.48%

Sturm, Ruger & Company, Inc. has a beta of 0.15, meaning that its stock price is 85% less volatile than the broader market. Comparatively, Topgolf Callaway Brands has a beta of 0.96, meaning that its stock price is 4% less volatile than the broader market.

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 84.7% of Topgolf Callaway Brands shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 2.9% of Topgolf Callaway Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.84 per share and has a dividend yield of 1.9%. Topgolf Callaway Brands pays an annual dividend of $1.57 per share and has a dividend yield of 11.0%. Sturm, Ruger & Company, Inc. pays out 112.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Topgolf Callaway Brands pays out 365.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Sturm, Ruger & Company, Inc. and Topgolf Callaway Brands tied by winning 8 of the 16 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Peloton Interactive?

Peloton Interactive (NASDAQ:PTON) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, risk, dividends, media sentiment and institutional ownership.

77.0% of Peloton Interactive shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 1.3% of Peloton Interactive shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Peloton Interactive had 8 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 8 mentions for Peloton Interactive and 0 mentions for Sturm, Ruger & Company, Inc.. Peloton Interactive's average media sentiment score of 0.46 beat Sturm, Ruger & Company, Inc.'s score of 0.00 indicating that Peloton Interactive is being referred to more favorably in the media.

Company	Overall Sentiment
Peloton Interactive	Neutral
Sturm, Ruger & Company, Inc.	Neutral

Peloton Interactive has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Peloton Interactive is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Peloton Interactive	$2.45B	0.87	$63.20M	$0.12	40.58
Sturm, Ruger & Company, Inc.	$577.24M	1.21	-$4.39M	$0.75	58.32

Peloton Interactive presently has a consensus price target of $7.72, suggesting a potential upside of 58.57%. Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, suggesting a potential upside of 5.17%. Given Peloton Interactive's stronger consensus rating and higher possible upside, analysts plainly believe Peloton Interactive is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Peloton Interactive	1 Sell rating(s)	7 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.25
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Peloton Interactive has a net margin of 2.58% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Peloton Interactive's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Peloton Interactive	2.58%	-23.92%	3.00%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

Peloton Interactive has a beta of 2.54, suggesting that its stock price is 154% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.15, suggesting that its stock price is 85% less volatile than the broader market.

Summary

Peloton Interactive beats Sturm, Ruger & Company, Inc. on 10 of the 16 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Latham Group?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Latham Group (NASDAQ:SWIM) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, dividends, risk, earnings, analyst recommendations and valuation.

Latham Group has lower revenue, but higher earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$577.24M	1.21	-$4.39M	$0.75	58.32
Latham Group	$545.91M	1.38	$11.12M	$0.05	127.80

In the previous week, Latham Group had 2 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 2 mentions for Latham Group and 0 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.00 equaled Latham Group'saverage media sentiment score.

Company	Overall Sentiment
Sturm, Ruger & Company, Inc.	Neutral
Latham Group	Neutral

Sturm, Ruger & Company, Inc. has a beta of 0.15, suggesting that its stock price is 85% less volatile than the broader market. Comparatively, Latham Group has a beta of 1.66, suggesting that its stock price is 66% more volatile than the broader market.

Sturm, Ruger & Company, Inc. currently has a consensus price target of $46.00, suggesting a potential upside of 5.17%. Latham Group has a consensus price target of $7.83, suggesting a potential upside of 22.59%. Given Latham Group's higher possible upside, analysts plainly believe Latham Group is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Latham Group	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 84.0% of Latham Group shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Comparatively, 3.3% of Latham Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Latham Group's net margin of 0.92%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Latham Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%
Latham Group	0.92%	1.31%	0.63%

Summary

Latham Group beats Sturm, Ruger & Company, Inc. on 8 of the 14 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Smith & Wesson Brands?

Smith & Wesson Brands (NASDAQ:SWBI) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, profitability, risk, dividends and media sentiment.

59.3% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 2.3% of Smith & Wesson Brands shares are owned by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Smith & Wesson Brands has a beta of 0.8, suggesting that its share price is 20% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.15, suggesting that its share price is 85% less volatile than the broader market.

In the previous week, Smith & Wesson Brands' average media sentiment score of 0.00 equaled Sturm, Ruger & Company, Inc.'saverage media sentiment score.

Company	Overall Sentiment
Smith & Wesson Brands	Neutral
Sturm, Ruger & Company, Inc.	Neutral

Smith & Wesson Brands currently has a consensus target price of $16.50, indicating a potential upside of 13.64%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, indicating a potential upside of 5.17%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, equities analysts plainly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smith & Wesson Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 3.6%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.84 per share and has a dividend yield of 1.9%. Smith & Wesson Brands pays out 96.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 112.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has raised its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Smith & Wesson Brands has a net margin of 4.44% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Smith & Wesson Brands' return on equity of 6.60% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Smith & Wesson Brands	4.44%	6.60%	4.59%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

Smith & Wesson Brands has higher earnings, but lower revenue than Sturm, Ruger & Company, Inc.. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smith & Wesson Brands	$523.84M	1.24	$18.48M	$0.54	26.89
Sturm, Ruger & Company, Inc.	$577.24M	1.21	-$4.39M	$0.75	58.32

Summary

Smith & Wesson Brands beats Sturm, Ruger & Company, Inc. on 10 of the 16 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Mastercraft Boat?

Mastercraft Boat (NASDAQ:MCFT) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, profitability, dividends, institutional ownership, earnings, media sentiment and valuation.

Mastercraft Boat has higher earnings, but lower revenue than Sturm, Ruger & Company, Inc.. Mastercraft Boat is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mastercraft Boat	$348.90M	1.35	-$1.66M	-$0.02	N/A
Sturm, Ruger & Company, Inc.	$577.24M	1.21	-$4.39M	$0.75	58.32

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Mastercraft Boat's net margin of -0.48%. Mastercraft Boat's return on equity of 11.08% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Mastercraft Boat	-0.48%	11.08%	8.08%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

97.6% of Mastercraft Boat shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 2.5% of Mastercraft Boat shares are owned by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Mastercraft Boat had 3 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 3 mentions for Mastercraft Boat and 0 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.00 beat Mastercraft Boat's score of -0.21 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company	Overall Sentiment
Mastercraft Boat	Neutral
Sturm, Ruger & Company, Inc.	Neutral

Mastercraft Boat has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.15, suggesting that its share price is 85% less volatile than the broader market.

Mastercraft Boat currently has a consensus price target of $24.25, indicating a potential upside of 24.94%. Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, indicating a potential upside of 5.17%. Given Mastercraft Boat's higher possible upside, equities research analysts clearly believe Mastercraft Boat is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mastercraft Boat	2 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

Mastercraft Boat and Sturm, Ruger & Company, Inc. tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RGR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RGR vs. The Competition

Export

Metric	Sturm, Ruger & Company, Inc.	Leisure Products Industry	Consumer Discretionary Sector	NYSE Exchange
Market Cap	$702.47M	$2.96B	$12.36B	$22.80B
Dividend Yield	1.89%	2.60%	73.14%	3.72%
P/E Ratio	58.62	577.54	44.79	27.84
Price / Sales	1.22	37.06	84.51	14.57
Price / Cash	19.40	18.52	28.22	36.95
Price / Book	2.47	3.39	3.94	4.67
Net Income	-$4.39M	$80.91M	$444.34M	$1.07B
7 Day Performance	3.41%	-1.32%	-0.57%	0.19%
1 Month Performance	13.90%	-4.82%	-5.08%	-6.01%
1 Year Performance	-2.91%	-5.27%	-6.64%	5.47%

Sturm, Ruger & Company, Inc. Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RGR Sturm, Ruger & Company, Inc.	1.9478 of 5 stars	$43.97 +0.7%	$46.00 +4.6%	-2.8%	$702.47M	$577.24M	58.62	1,780	Analyst Upgrade
CALY Topgolf Callaway Brands	N/A	$14.36 -0.6%	$19.83 +38.1%	N/A	$2.58B	$2.06B	33.39	28,000	News Coverage
PTON Peloton Interactive	3.7749 of 5 stars	$4.80 -2.4%	$7.95 +65.6%	-41.6%	$2.16B	$2.45B	40.00	1,736
SWIM Latham Group	2.3471 of 5 stars	$6.21 -0.5%	$7.83 +26.1%	-13.9%	$734.70M	$545.91M	124.20	1,804	News Coverage
SWBI Smith & Wesson Brands	2.0139 of 5 stars	$14.03 -1.6%	$16.50 +17.6%	+46.2%	$639.41M	$523.84M	25.98	1,386	Positive News

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This page (NYSE:RGR) was last updated on 10/7/2026 by MarketBeat.com Staff.

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Sturm, Ruger & Company, Inc. (RGR) Competitors

RGR vs. CALY, PTON, SWIM, SWBI, and MCFT

How does Sturm, Ruger & Company, Inc. compare to Topgolf Callaway Brands?

Summary

How does Sturm, Ruger & Company, Inc. compare to Peloton Interactive?

Summary

How does Sturm, Ruger & Company, Inc. compare to Latham Group?

Summary

How does Sturm, Ruger & Company, Inc. compare to Smith & Wesson Brands?

Summary

How does Sturm, Ruger & Company, Inc. compare to Mastercraft Boat?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RGR vs. The Competition

Sturm, Ruger & Company, Inc. Competitors List

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Sturm, Ruger & Company, Inc. (RGR) Competitors

RGR vs. CALY, PTON, SWIM, SWBI, and MCFT

How does Sturm, Ruger & Company, Inc. compare to Topgolf Callaway Brands?

Does the media prefer RGR or CALY?

Do analysts recommend RGR or CALY?

Which has preferable earnings & valuation, RGR or CALY?

Is RGR or CALY more profitable?

Which has more volatility and risk, RGR or CALY?

Do insiders and institutionals believe in RGR or CALY?

Is RGR or CALY a better dividend stock?

Summary

How does Sturm, Ruger & Company, Inc. compare to Peloton Interactive?

Do institutionals & insiders hold more shares of PTON or RGR?

Does the media refer more to PTON or RGR?

Which has stronger valuation & earnings, PTON or RGR?

Do analysts rate PTON or RGR?

Is PTON or RGR more profitable?

Which has more risk & volatility, PTON or RGR?

Summary

How does Sturm, Ruger & Company, Inc. compare to Latham Group?

Which has preferable valuation and earnings, RGR or SWIM?

Does the media prefer RGR or SWIM?

Which has more risk & volatility, RGR or SWIM?

Do analysts recommend RGR or SWIM?

Do institutionals and insiders have more ownership in RGR or SWIM?

Is RGR or SWIM more profitable?

Summary

How does Sturm, Ruger & Company, Inc. compare to Smith & Wesson Brands?

Do insiders & institutionals hold more shares of SWBI or RGR?

Which has more risk & volatility, SWBI or RGR?

Does the media refer more to SWBI or RGR?

Do analysts prefer SWBI or RGR?

Is SWBI or RGR a better dividend stock?

Is SWBI or RGR more profitable?

Which has higher earnings and valuation, SWBI or RGR?

Summary

How does Sturm, Ruger & Company, Inc. compare to Mastercraft Boat?

Which has stronger earnings and valuation, MCFT or RGR?

Is MCFT or RGR more profitable?

Do insiders & institutionals believe in MCFT or RGR?

Does the media favor MCFT or RGR?

Which has more risk and volatility, MCFT or RGR?

Do analysts prefer MCFT or RGR?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RGR vs. The Competition

Sturm, Ruger & Company, Inc. Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools