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Sturm, Ruger & Company, Inc. (RGR) Competitors

Sturm, Ruger & Company, Inc. logo
$39.82 +0.59 (+1.49%)
Closing price 03:59 PM Eastern
Extended Trading
$39.52 -0.29 (-0.73%)
As of 05:04 PM Eastern
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RGR vs. JOUT, MPX, JAKK, HAS, and BC

Should you buy Sturm, Ruger & Company, Inc. stock or one of its competitors? MarketBeat compares Sturm, Ruger & Company, Inc. with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sturm, Ruger & Company, Inc. include Johnson Outdoors (JOUT), Marine Products (MPX), JAKKS Pacific (JAKK), Hasbro (HAS), and Brunswick (BC). These companies are all part of the "leisure products" industry.

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, dividends, institutional ownership, profitability, valuation, analyst recommendations and media sentiment.

Sturm, Ruger & Company, Inc. has a beta of 0.21, meaning that its stock price is 79% less volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market.

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.32 per share and has a dividend yield of 0.8%. Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.3%. Sturm, Ruger & Company, Inc. pays out -43.8% of its earnings in the form of a dividend. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has raised its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Johnson Outdoors had 18 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 24 mentions for Johnson Outdoors and 6 mentions for Sturm, Ruger & Company, Inc.. Johnson Outdoors' average media sentiment score of 0.37 beat Sturm, Ruger & Company, Inc.'s score of 0.23 indicating that Johnson Outdoors is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sturm, Ruger & Company, Inc.
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Johnson Outdoors
6 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Comparatively, 28.2% of Johnson Outdoors shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Sturm, Ruger & Company, Inc. currently has a consensus price target of $46.00, suggesting a potential upside of 15.53%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, equities research analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Johnson Outdoors
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Johnson Outdoors. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sturm, Ruger & Company, Inc.$546.06M1.16-$4.39M-$0.73N/A
Johnson Outdoors$592.41M0.70-$34.29M-$1.52N/A

Sturm, Ruger & Company, Inc. has a net margin of -2.18% compared to Johnson Outdoors' net margin of -2.33%. Sturm, Ruger & Company, Inc.'s return on equity of 5.96% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Sturm, Ruger & Company, Inc.-2.18% 5.96% 4.89%
Johnson Outdoors -2.33%2.52%1.74%

Summary

Johnson Outdoors beats Sturm, Ruger & Company, Inc. on 10 of the 19 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Marine Products?

Marine Products (NYSE:MPX) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, media sentiment, profitability, valuation, earnings and institutional ownership.

Marine Products has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.21, indicating that its stock price is 79% less volatile than the broader market.

In the previous week, Sturm, Ruger & Company, Inc. had 3 more articles in the media than Marine Products. MarketBeat recorded 6 mentions for Sturm, Ruger & Company, Inc. and 3 mentions for Marine Products. Marine Products' average media sentiment score of 0.91 beat Sturm, Ruger & Company, Inc.'s score of 0.23 indicating that Marine Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marine Products
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sturm, Ruger & Company, Inc.
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Marine Products pays an annual dividend of $0.56 per share and has a dividend yield of 6.9%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.32 per share and has a dividend yield of 0.8%. Marine Products pays out 280.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out -43.8% of its earnings in the form of a dividend.

Marine Products has higher earnings, but lower revenue than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Marine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marine Products$244.42M1.14$11.38M$0.2040.67
Sturm, Ruger & Company, Inc.$546.06M1.16-$4.39M-$0.73N/A

Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, suggesting a potential upside of 15.53%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher possible upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Marine Products.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marine Products
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Marine Products has a net margin of 2.82% compared to Sturm, Ruger & Company, Inc.'s net margin of -2.18%. Marine Products' return on equity of 9.69% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Marine Products2.82% 9.69% 7.42%
Sturm, Ruger & Company, Inc. -2.18%5.96%4.89%

13.9% of Marine Products shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 75.2% of Marine Products shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Marine Products beats Sturm, Ruger & Company, Inc. on 10 of the 18 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to JAKKS Pacific?

JAKKS Pacific (NASDAQ:JAKK) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, valuation, dividends, institutional ownership, media sentiment, profitability and risk.

JAKKS Pacific has a net margin of 1.41% compared to Sturm, Ruger & Company, Inc.'s net margin of -2.18%. Sturm, Ruger & Company, Inc.'s return on equity of 5.96% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific1.41% 3.26% 1.82%
Sturm, Ruger & Company, Inc. -2.18%5.96%4.89%

Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, indicating a potential upside of 15.53%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher possible upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

JAKKS Pacific has a beta of 1.5, meaning that its share price is 50% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.21, meaning that its share price is 79% less volatile than the broader market.

In the previous week, JAKKS Pacific had 16 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 22 mentions for JAKKS Pacific and 6 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.23 beat JAKKS Pacific's score of -0.28 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JAKKS Pacific
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sturm, Ruger & Company, Inc.
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 3.9% of JAKKS Pacific shares are owned by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

JAKKS Pacific has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$570.67M0.43$9.87M$0.6931.23
Sturm, Ruger & Company, Inc.$546.06M1.16-$4.39M-$0.73N/A

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.6%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.32 per share and has a dividend yield of 0.8%. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out -43.8% of its earnings in the form of a dividend.

Summary

Sturm, Ruger & Company, Inc. beats JAKKS Pacific on 10 of the 18 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Hasbro?

Hasbro (NASDAQ:HAS) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, dividends, risk, profitability, media sentiment and valuation.

Hasbro has a beta of 0.52, meaning that its stock price is 48% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.21, meaning that its stock price is 79% less volatile than the broader market.

Sturm, Ruger & Company, Inc. has a net margin of -2.18% compared to Hasbro's net margin of -6.86%. Hasbro's return on equity of 127.21% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Hasbro-6.86% 127.21% 14.08%
Sturm, Ruger & Company, Inc. -2.18%5.96%4.89%

Hasbro currently has a consensus target price of $113.14, indicating a potential upside of 18.29%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, indicating a potential upside of 15.53%. Given Hasbro's stronger consensus rating and higher probable upside, analysts clearly believe Hasbro is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hasbro
1 Sell rating(s)
3 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.75
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Hasbro had 6 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 12 mentions for Hasbro and 6 mentions for Sturm, Ruger & Company, Inc.. Hasbro's average media sentiment score of 1.00 beat Sturm, Ruger & Company, Inc.'s score of 0.23 indicating that Hasbro is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hasbro
4 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sturm, Ruger & Company, Inc.
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 2.9%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.32 per share and has a dividend yield of 0.8%. Hasbro pays out -119.1% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out -43.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hasbro is clearly the better dividend stock, given its higher yield and lower payout ratio.

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Hasbro. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hasbro$4.70B2.88-$322.40M-$2.35N/A
Sturm, Ruger & Company, Inc.$546.06M1.16-$4.39M-$0.73N/A

91.8% of Hasbro shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 0.7% of Hasbro shares are held by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Hasbro beats Sturm, Ruger & Company, Inc. on 15 of the 19 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Brunswick?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Brunswick (NYSE:BC) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, institutional ownership, valuation, risk, earnings and media sentiment.

Sturm, Ruger & Company, Inc. has a net margin of -2.18% compared to Brunswick's net margin of -2.47%. Brunswick's return on equity of 13.30% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Sturm, Ruger & Company, Inc.-2.18% 5.96% 4.89%
Brunswick -2.47%13.30%4.09%

In the previous week, Brunswick had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 7 mentions for Brunswick and 6 mentions for Sturm, Ruger & Company, Inc.. Brunswick's average media sentiment score of 1.14 beat Sturm, Ruger & Company, Inc.'s score of 0.23 indicating that Brunswick is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sturm, Ruger & Company, Inc.
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Brunswick
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sturm, Ruger & Company, Inc. has a beta of 0.21, indicating that its stock price is 79% less volatile than the broader market. Comparatively, Brunswick has a beta of 1.33, indicating that its stock price is 33% more volatile than the broader market.

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Brunswick. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sturm, Ruger & Company, Inc.$546.06M1.16-$4.39M-$0.73N/A
Brunswick$5.36B0.96-$137.30M-$2.10N/A

Sturm, Ruger & Company, Inc. presently has a consensus target price of $46.00, indicating a potential upside of 15.53%. Brunswick has a consensus target price of $86.71, indicating a potential upside of 9.28%. Given Sturm, Ruger & Company, Inc.'s higher probable upside, equities research analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Brunswick
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 99.3% of Brunswick shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Comparatively, 1.0% of Brunswick shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.32 per share and has a dividend yield of 0.8%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.2%. Sturm, Ruger & Company, Inc. pays out -43.8% of its earnings in the form of a dividend. Brunswick pays out -83.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brunswick has increased its dividend for 13 consecutive years. Brunswick is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Brunswick beats Sturm, Ruger & Company, Inc. on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RGR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RGR vs. The Competition

MetricSturm, Ruger & Company, Inc.LEISURE&REC PRD IndustryDiscretionary SectorNYSE Exchange
Market Cap$634.65M$2.15B$7.12B$23.00B
Dividend Yield0.84%2.69%2.90%4.07%
P/E Ratio-54.5434.0118.3928.39
Price / Sales1.161.093.6640.00
Price / Cash16.6615.3614.6525.11
Price / Book2.242.213.674.76
Net Income-$4.39M$35.94M$247.44M$1.06B
7 Day Performance1.95%-3.37%-1.12%-0.76%
1 Month Performance-5.81%-4.67%13.77%1.73%
1 Year Performance8.28%-7.29%17.85%25.04%

Sturm, Ruger & Company, Inc. Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RGR
Sturm, Ruger & Company, Inc.
2.8111 of 5 stars
$39.82
+1.5%
$46.00
+15.5%
+5.9%$634.65M$546.06MN/A1,780
JOUT
Johnson Outdoors
2.4356 of 5 stars
$50.22
-5.8%
N/A+44.5%$555.23M$592.41MN/A1,300
MPX
Marine Products
1.0765 of 5 stars
$7.75
-2.8%
N/A-4.4%$280.88M$244.42M24.21940
JAKK
JAKKS Pacific
2.2036 of 5 stars
$23.03
-4.3%
N/A-7.2%$275.35M$570.67M33.38580
HAS
Hasbro
3.8434 of 5 stars
$93.97
-1.4%
$113.07
+20.3%
+42.8%$13.49B$4.70BN/A4,520

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This page (NYSE:RGR) was last updated on 5/14/2026 by MarketBeat.com Staff.
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