Do analysts prefer JOUT or RGR?

Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, indicating a potential upside of 18.53%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Sturm, Ruger & Company, Inc. 1 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media refer more to JOUT or RGR?

In the previous week, Johnson Outdoors had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 3 mentions for Johnson Outdoors and 2 mentions for Sturm, Ruger & Company, Inc.. Johnson Outdoors' average media sentiment score of 0.96 beat Sturm, Ruger & Company, Inc.'s score of 0.84 indicating that Johnson Outdoors is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Johnson Outdoors 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer JAKK or RGR?

Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, suggesting a potential upside of 18.53%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score JAKKS Pacific 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Sturm, Ruger & Company, Inc. 1 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media prefer JAKK or RGR?

In the previous week, JAKKS Pacific and JAKKS Pacific both had 2 articles in the media. JAKKS Pacific's average media sentiment score of 0.93 beat Sturm, Ruger & Company, Inc.'s score of 0.84 indicating that JAKKS Pacific is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment JAKKS Pacific 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to HAS or RGR?

In the previous week, Hasbro had 13 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 15 mentions for Hasbro and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.84 beat Hasbro's score of 0.38 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Hasbro 4 Very Positive mention(s) 4 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media prefer BC or RGR?

In the previous week, Brunswick had 5 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 7 mentions for Brunswick and 2 mentions for Sturm, Ruger & Company, Inc.. Brunswick's average media sentiment score of 0.97 beat Sturm, Ruger & Company, Inc.'s score of 0.84 indicating that Brunswick is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brunswick 5 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to RGR or MAT?

In the previous week, Mattel had 12 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 14 mentions for Mattel and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.84 beat Mattel's score of 0.31 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Mattel 3 Very Positive mention(s) 1 Positive mention(s) 8 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral

Sturm, Ruger & Company, Inc. (RGR) Competitors

$38.81 -0.03 (-0.08%)

Closing price 03:58 PM Eastern

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$37.80 -1.01 (-2.60%)

As of 08:00 PM Eastern

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RGR vs. JOUT, JAKK, HAS, BC, and MAT

Should you buy Sturm, Ruger & Company, Inc. stock or one of its competitors? MarketBeat compares Sturm, Ruger & Company, Inc. with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sturm, Ruger & Company, Inc. include Johnson Outdoors (JOUT), JAKKS Pacific (JAKK), Hasbro (HAS), Brunswick (BC), and Mattel (MAT). These companies are all part of the "leisure products" industry.

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Johnson Outdoors (NASDAQ:JOUT) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, media sentiment, dividends, valuation, analyst recommendations, risk and earnings.

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.0%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out -60.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has increased its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, indicating a potential upside of 18.53%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Johnson Outdoors. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.41M	0.79	-$34.29M	-$1.52	N/A
Sturm, Ruger & Company, Inc.	$546.06M	1.13	-$4.39M	-$0.73	N/A

In the previous week, Johnson Outdoors had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 3 mentions for Johnson Outdoors and 2 mentions for Sturm, Ruger & Company, Inc.. Johnson Outdoors' average media sentiment score of 0.96 beat Sturm, Ruger & Company, Inc.'s score of 0.84 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Johnson Outdoors	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Sturm, Ruger & Company, Inc. has a net margin of -2.18% compared to Johnson Outdoors' net margin of -2.33%. Sturm, Ruger & Company, Inc.'s return on equity of 5.96% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-2.33%	2.52%	1.74%
Sturm, Ruger & Company, Inc.	-2.18%	5.96%	4.89%

Johnson Outdoors has a beta of 0.82, indicating that its stock price is 18% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.18, indicating that its stock price is 82% less volatile than the broader market.

Summary

Johnson Outdoors beats Sturm, Ruger & Company, Inc. on 10 of the 19 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to JAKKS Pacific?

JAKKS Pacific (NASDAQ:JAKK) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, risk, dividends, valuation and earnings.

44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 3.9% of JAKKS Pacific shares are owned by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, JAKKS Pacific and JAKKS Pacific both had 2 articles in the media. JAKKS Pacific's average media sentiment score of 0.93 beat Sturm, Ruger & Company, Inc.'s score of 0.84 indicating that JAKKS Pacific is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
JAKKS Pacific	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

JAKKS Pacific has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JAKKS Pacific	$570.67M	0.43	$9.87M	$0.69	31.26
Sturm, Ruger & Company, Inc.	$546.06M	1.13	-$4.39M	-$0.73	N/A

JAKKS Pacific has a beta of 1.47, suggesting that its share price is 47% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.18, suggesting that its share price is 82% less volatile than the broader market.

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.6%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out -60.3% of its earnings in the form of a dividend.

JAKKS Pacific has a net margin of 1.41% compared to Sturm, Ruger & Company, Inc.'s net margin of -2.18%. Sturm, Ruger & Company, Inc.'s return on equity of 5.96% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JAKKS Pacific	1.41%	3.26%	1.82%
Sturm, Ruger & Company, Inc.	-2.18%	5.96%	4.89%

Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, suggesting a potential upside of 18.53%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

Sturm, Ruger & Company, Inc. beats JAKKS Pacific on 9 of the 17 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Hasbro?

Hasbro (NASDAQ:HAS) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, media sentiment, institutional ownership, risk, earnings, profitability, analyst recommendations and valuation.

In the previous week, Hasbro had 13 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 15 mentions for Hasbro and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.84 beat Hasbro's score of 0.38 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hasbro	4 Very Positive mention(s)	4 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.3%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. Hasbro pays out -168.7% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out -60.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hasbro is clearly the better dividend stock, given its higher yield and lower payout ratio.

Sturm, Ruger & Company, Inc. has a net margin of -2.18% compared to Hasbro's net margin of -4.62%. Hasbro's return on equity of 174.64% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hasbro	-4.62%	174.64%	15.30%
Sturm, Ruger & Company, Inc.	-2.18%	5.96%	4.89%

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Hasbro. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.70B	2.53	-$322.40M	-$1.66	N/A
Sturm, Ruger & Company, Inc.	$546.06M	1.13	-$4.39M	-$0.73	N/A

Hasbro presently has a consensus price target of $113.64, indicating a potential upside of 35.08%. Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, indicating a potential upside of 18.53%. Given Hasbro's stronger consensus rating and higher possible upside, research analysts plainly believe Hasbro is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	1 Sell rating(s)	2 Hold rating(s)	11 Buy rating(s)	2 Strong Buy rating(s)	2.88
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Hasbro has a beta of 0.48, indicating that its stock price is 52% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.18, indicating that its stock price is 82% less volatile than the broader market.

91.8% of Hasbro shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 0.7% of Hasbro shares are owned by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Hasbro beats Sturm, Ruger & Company, Inc. on 14 of the 19 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Brunswick?

Brunswick (NYSE:BC) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, dividends, earnings, institutional ownership and profitability.

Sturm, Ruger & Company, Inc. has a net margin of -2.18% compared to Brunswick's net margin of -2.47%. Brunswick's return on equity of 13.30% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brunswick	-2.47%	13.30%	4.09%
Sturm, Ruger & Company, Inc.	-2.18%	5.96%	4.89%

Brunswick currently has a consensus price target of $87.00, suggesting a potential upside of 5.69%. Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, suggesting a potential upside of 18.53%. Given Sturm, Ruger & Company, Inc.'s higher possible upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Brunswick.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	1 Sell rating(s)	7 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.47
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.1%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. Brunswick pays out -83.8% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out -60.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brunswick has increased its dividend for 13 consecutive years. Brunswick is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Brunswick has a beta of 1.33, suggesting that its share price is 33% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.18, suggesting that its share price is 82% less volatile than the broader market.

In the previous week, Brunswick had 5 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 7 mentions for Brunswick and 2 mentions for Sturm, Ruger & Company, Inc.. Brunswick's average media sentiment score of 0.97 beat Sturm, Ruger & Company, Inc.'s score of 0.84 indicating that Brunswick is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brunswick	5 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Brunswick. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.36B	1.00	-$137.30M	-$2.10	N/A
Sturm, Ruger & Company, Inc.	$546.06M	1.13	-$4.39M	-$0.73	N/A

99.3% of Brunswick shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 1.0% of Brunswick shares are held by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Brunswick beats Sturm, Ruger & Company, Inc. on 13 of the 20 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Mattel?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Mattel (NASDAQ:MAT) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, dividends, analyst recommendations, media sentiment, earnings, institutional ownership, risk and valuation.

In the previous week, Mattel had 12 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 14 mentions for Mattel and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.84 beat Mattel's score of 0.31 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Mattel	3 Very Positive mention(s)	1 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Sturm, Ruger & Company, Inc. has a beta of 0.18, meaning that its share price is 82% less volatile than the broader market. Comparatively, Mattel has a beta of 0.72, meaning that its share price is 28% less volatile than the broader market.

Mattel has a net margin of 9.27% compared to Sturm, Ruger & Company, Inc.'s net margin of -2.18%. Mattel's return on equity of 18.67% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	-2.18%	5.96%	4.89%
Mattel	9.27%	18.67%	6.34%

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 97.2% of Mattel shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Comparatively, 1.9% of Mattel shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Sturm, Ruger & Company, Inc. currently has a consensus target price of $46.00, suggesting a potential upside of 18.53%. Mattel has a consensus target price of $18.22, suggesting a potential upside of 27.07%. Given Mattel's stronger consensus rating and higher probable upside, analysts clearly believe Mattel is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Mattel	1 Sell rating(s)	7 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.38

Mattel has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$546.06M	1.13	-$4.39M	-$0.73	N/A
Mattel	$5.35B	0.78	$397.58M	$1.58	9.08

Summary

Mattel beats Sturm, Ruger & Company, Inc. on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RGR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RGR vs. The Competition

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Metric	Sturm, Ruger & Company, Inc.	LEISURE&REC PRD Industry	Discretionary Sector	NYSE Exchange
Market Cap	$619.28M	$2.30B	$7.31B	$23.28B
Dividend Yield	1.13%	2.29%	2.89%	4.06%
P/E Ratio	-53.16	35.99	21.22	31.00
Price / Sales	1.13	1.12	3.84	23.82
Price / Cash	16.97	15.51	14.98	24.93
Price / Book	2.18	2.36	3.65	4.67
Net Income	-$4.39M	$36.85M	$247.47M	$1.07B
7 Day Performance	-2.11%	-2.20%	-0.70%	-0.67%
1 Month Performance	-10.23%	-2.29%	12.67%	0.22%
1 Year Performance	8.37%	-5.69%	14.21%	25.44%

Sturm, Ruger & Company, Inc. Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RGR Sturm, Ruger & Company, Inc.	3.1449 of 5 stars	$38.81 -0.1%	$46.00 +18.5%	+9.6%	$619.28M	$546.06M	N/A	1,780	Positive News
JOUT Johnson Outdoors	2.0221 of 5 stars	$44.31 -1.0%	N/A	+69.3%	$468.85M	$592.41M	N/A	1,300	Dividend Announcement
JAKK JAKKS Pacific	3.3462 of 5 stars	$21.83 -1.2%	N/A	+11.2%	$252.81M	$570.67M	31.64	580	Analyst Forecast
HAS Hasbro	4.3002 of 5 stars	$85.07 -1.3%	$113.64 +33.6%	+28.0%	$12.19B	$4.81B	N/A	4,520	Analyst Downgrade
BC Brunswick	3.3923 of 5 stars	$82.43 -1.6%	$87.00 +5.5%	+65.1%	$5.44B	$5.36B	N/A	14,000

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This page (NYSE:RGR) was last updated on 6/3/2026 by MarketBeat.com Staff.

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Sturm, Ruger & Company, Inc. (RGR) Competitors

RGR vs. JOUT, JAKK, HAS, BC, and MAT

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Summary

How does Sturm, Ruger & Company, Inc. compare to JAKKS Pacific?

Summary

How does Sturm, Ruger & Company, Inc. compare to Hasbro?

Summary

How does Sturm, Ruger & Company, Inc. compare to Brunswick?

Summary

How does Sturm, Ruger & Company, Inc. compare to Mattel?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RGR vs. The Competition

Sturm, Ruger & Company, Inc. Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

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Terms & Info

Sturm, Ruger & Company, Inc. (RGR) Competitors

RGR vs. JOUT, JAKK, HAS, BC, and MAT

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Is JOUT or RGR a better dividend stock?

Do analysts prefer JOUT or RGR?

Which has better earnings and valuation, JOUT or RGR?

Does the media refer more to JOUT or RGR?

Do institutionals & insiders believe in JOUT or RGR?

Is JOUT or RGR more profitable?

Which has more volatility & risk, JOUT or RGR?

Summary

How does Sturm, Ruger & Company, Inc. compare to JAKKS Pacific?

Do institutionals & insiders hold more shares of JAKK or RGR?

Does the media prefer JAKK or RGR?

Which has better earnings & valuation, JAKK or RGR?

Which has more risk & volatility, JAKK or RGR?

Is JAKK or RGR a better dividend stock?

Is JAKK or RGR more profitable?

Do analysts prefer JAKK or RGR?

Summary

How does Sturm, Ruger & Company, Inc. compare to Hasbro?

Does the media refer more to HAS or RGR?

Is HAS or RGR a better dividend stock?

Is HAS or RGR more profitable?

Which has better valuation & earnings, HAS or RGR?

Do analysts recommend HAS or RGR?

Which has more volatility & risk, HAS or RGR?

Do insiders and institutionals hold more shares of HAS or RGR?

Summary

How does Sturm, Ruger & Company, Inc. compare to Brunswick?

Is BC or RGR more profitable?

Do analysts recommend BC or RGR?

Is BC or RGR a better dividend stock?

Which has more risk & volatility, BC or RGR?

Does the media prefer BC or RGR?

Which has higher valuation and earnings, BC or RGR?

Do insiders and institutionals hold more shares of BC or RGR?

Summary

How does Sturm, Ruger & Company, Inc. compare to Mattel?

Does the media refer more to RGR or MAT?

Which has more risk and volatility, RGR or MAT?

Is RGR or MAT more profitable?

Do institutionals and insiders hold more shares of RGR or MAT?

Do analysts recommend RGR or MAT?

Which has stronger valuation & earnings, RGR or MAT?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RGR vs. The Competition

Sturm, Ruger & Company, Inc. Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools