Does the media refer more to PTON or RGR?

In the previous week, Sturm, Ruger & Company, Inc. had 1 more articles in the media than Peloton Interactive. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 4 mentions for Peloton Interactive. Peloton Interactive's average media sentiment score of 0.85 beat Sturm, Ruger & Company, Inc.'s score of 0.44 indicating that Peloton Interactive is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Peloton Interactive 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Does the media refer more to RGR or SWIM?

In the previous week, Sturm, Ruger & Company, Inc. had 3 more articles in the media than Latham Group. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 2 mentions for Latham Group. Latham Group's average media sentiment score of 1.79 beat Sturm, Ruger & Company, Inc.'s score of 0.44 indicating that Latham Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Latham Group 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Does the media favor SWBI or RGR?

In the previous week, Sturm, Ruger & Company, Inc. had 2 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 3 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 1.31 beat Sturm, Ruger & Company, Inc.'s score of 0.44 indicating that Smith & Wesson Brands is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Smith & Wesson Brands 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Does the media refer more to MBUU or RGR?

In the previous week, Sturm, Ruger & Company, Inc. had 2 more articles in the media than Malibu Boats. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 3 mentions for Malibu Boats. Malibu Boats' average media sentiment score of 1.18 beat Sturm, Ruger & Company, Inc.'s score of 0.44 indicating that Malibu Boats is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Malibu Boats 0 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts prefer RGR or JOUT?

Sturm, Ruger & Company, Inc. presently has a consensus target price of $46.00, suggesting a potential upside of 23.82%. Given Sturm, Ruger & Company, Inc.'s higher possible upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sturm, Ruger & Company, Inc. 1 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00 Johnson Outdoors 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Sturm, Ruger & Company, Inc. (RGR) Competitors

$37.15 -0.08 (-0.21%)

Closing price 09/16/2026 03:59 PM Eastern

Extended Trading

$39.37 +2.22 (+5.98%)

As of 08:39 AM Eastern

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RGR vs. PTON, SWIM, SWBI, MBUU, and JOUT

Should you buy Sturm, Ruger & Company, Inc. stock or one of its competitors? Sturm, Ruger & Company, Inc.'s main competitors and comparable companies include Peloton Interactive (PTON), Latham Group (SWIM), Smith & Wesson Brands (SWBI), Malibu Boats (MBUU), and Johnson Outdoors (JOUT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does Sturm, Ruger & Company, Inc. compare to Peloton Interactive?

Peloton Interactive (NASDAQ:PTON) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, earnings, media sentiment, profitability, institutional ownership and dividends.

Peloton Interactive has a net margin of 2.58% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Peloton Interactive's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Peloton Interactive	2.58%	-23.92%	3.00%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

77.0% of Peloton Interactive shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 1.3% of Peloton Interactive shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Peloton Interactive has a beta of 2.52, indicating that its stock price is 152% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, indicating that its stock price is 81% less volatile than the broader market.

In the previous week, Sturm, Ruger & Company, Inc. had 1 more articles in the media than Peloton Interactive. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 4 mentions for Peloton Interactive. Peloton Interactive's average media sentiment score of 0.85 beat Sturm, Ruger & Company, Inc.'s score of 0.44 indicating that Peloton Interactive is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Peloton Interactive	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Peloton Interactive currently has a consensus price target of $7.95, indicating a potential upside of 64.26%. Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, indicating a potential upside of 23.82%. Given Peloton Interactive's stronger consensus rating and higher possible upside, research analysts plainly believe Peloton Interactive is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Peloton Interactive	1 Sell rating(s)	7 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.31
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Peloton Interactive has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Peloton Interactive is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Peloton Interactive	$2.45B	0.87	$63.20M	$0.12	40.33
Sturm, Ruger & Company, Inc.	$546.06M	1.09	-$4.39M	$0.75	49.53

Summary

Peloton Interactive beats Sturm, Ruger & Company, Inc. on 9 of the 16 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Latham Group?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Latham Group (NASDAQ:SWIM) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, profitability, dividends, earnings, analyst recommendations and media sentiment.

In the previous week, Sturm, Ruger & Company, Inc. had 3 more articles in the media than Latham Group. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 2 mentions for Latham Group. Latham Group's average media sentiment score of 1.79 beat Sturm, Ruger & Company, Inc.'s score of 0.44 indicating that Latham Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Latham Group	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Latham Group has lower revenue, but higher earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$546.06M	1.09	-$4.39M	$0.75	49.53
Latham Group	$545.91M	1.36	$11.12M	$0.05	125.80

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Latham Group's net margin of 0.92%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Latham Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%
Latham Group	0.92%	1.31%	0.63%

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 84.0% of Latham Group shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Comparatively, 3.3% of Latham Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Sturm, Ruger & Company, Inc. has a beta of 0.19, meaning that its stock price is 81% less volatile than the broader market. Comparatively, Latham Group has a beta of 1.72, meaning that its stock price is 72% more volatile than the broader market.

Sturm, Ruger & Company, Inc. currently has a consensus target price of $46.00, indicating a potential upside of 23.82%. Latham Group has a consensus target price of $7.83, indicating a potential upside of 24.54%. Given Latham Group's higher probable upside, analysts clearly believe Latham Group is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Latham Group	2 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

Latham Group beats Sturm, Ruger & Company, Inc. on 8 of the 15 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Smith & Wesson Brands?

Smith & Wesson Brands (NASDAQ:SWBI) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, analyst recommendations, profitability, risk, valuation and earnings.

Smith & Wesson Brands currently has a consensus price target of $16.50, indicating a potential upside of 26.34%. Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, indicating a potential upside of 23.82%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, equities research analysts plainly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smith & Wesson Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Sturm, Ruger & Company, Inc. had 2 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 3 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 1.31 beat Sturm, Ruger & Company, Inc.'s score of 0.44 indicating that Smith & Wesson Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Smith & Wesson Brands	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

59.3% of Smith & Wesson Brands shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 2.3% of Smith & Wesson Brands shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Smith & Wesson Brands has a beta of 0.86, suggesting that its stock price is 14% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, suggesting that its stock price is 81% less volatile than the broader market.

Smith & Wesson Brands has higher earnings, but lower revenue than Sturm, Ruger & Company, Inc.. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smith & Wesson Brands	$523.84M	1.12	$18.48M	$0.54	24.19
Sturm, Ruger & Company, Inc.	$546.06M	1.09	-$4.39M	$0.75	49.53

Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 4.0%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.84 per share and has a dividend yield of 2.3%. Smith & Wesson Brands pays out 96.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 112.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has increased its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Smith & Wesson Brands has a net margin of 4.44% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Smith & Wesson Brands' return on equity of 6.60% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Smith & Wesson Brands	4.44%	6.60%	4.59%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

Summary

Smith & Wesson Brands beats Sturm, Ruger & Company, Inc. on 11 of the 18 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Malibu Boats?

Malibu Boats (NASDAQ:MBUU) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, profitability, institutional ownership, analyst recommendations, valuation, dividends, media sentiment and risk.

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Malibu Boats' net margin of 0.18%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Malibu Boats' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Malibu Boats	0.18%	4.78%	2.85%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

Malibu Boats has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Malibu Boats, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Malibu Boats	$914.59M	0.50	$1.65M	$0.07	333.29
Sturm, Ruger & Company, Inc.	$546.06M	1.09	-$4.39M	$0.75	49.53

Malibu Boats has a beta of 1.15, indicating that its stock price is 15% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, indicating that its stock price is 81% less volatile than the broader market.

Malibu Boats currently has a consensus target price of $31.60, indicating a potential upside of 35.45%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, indicating a potential upside of 23.82%. Given Malibu Boats' stronger consensus rating and higher probable upside, analysts clearly believe Malibu Boats is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Malibu Boats	1 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.13
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Sturm, Ruger & Company, Inc. had 2 more articles in the media than Malibu Boats. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 3 mentions for Malibu Boats. Malibu Boats' average media sentiment score of 1.18 beat Sturm, Ruger & Company, Inc.'s score of 0.44 indicating that Malibu Boats is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Malibu Boats	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

91.4% of Malibu Boats shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 1.2% of Malibu Boats shares are owned by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Malibu Boats beats Sturm, Ruger & Company, Inc. on 9 of the 16 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, institutional ownership, valuation, dividends and profitability.

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.84 per share and has a dividend yield of 2.3%. Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.0%. Sturm, Ruger & Company, Inc. pays out 112.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Johnson Outdoors pays out -155.3% of its earnings in the form of a dividend. Johnson Outdoors has raised its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Comparatively, 28.2% of Johnson Outdoors shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Sturm, Ruger & Company, Inc. had 4 more articles in the media than Johnson Outdoors. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 1.89 beat Sturm, Ruger & Company, Inc.'s score of 0.44 indicating that Johnson Outdoors is being referred to more favorably in the news media.

Company	Overall Sentiment
Sturm, Ruger & Company, Inc.	Neutral
Johnson Outdoors	Very Positive

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$546.06M	1.09	-$4.39M	$0.75	49.53
Johnson Outdoors	$592.41M	0.78	-$34.29M	-$0.85	N/A

Sturm, Ruger & Company, Inc. presently has a consensus target price of $46.00, suggesting a potential upside of 23.82%. Given Sturm, Ruger & Company, Inc.'s higher possible upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Johnson Outdoors	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Sturm, Ruger & Company, Inc. has a beta of 0.19, suggesting that its share price is 81% less volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market.

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Johnson Outdoors' net margin of -1.21%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%
Johnson Outdoors	-1.21%	4.26%	2.90%

Summary

Sturm, Ruger & Company, Inc. beats Johnson Outdoors on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RGR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RGR vs. The Competition

Export

Metric	Sturm, Ruger & Company, Inc.	Leisure Products Industry	Consumer Discretionary Sector	NYSE Exchange
Market Cap	$594.87M	$3.08B	$12.49B	$23.16B
Dividend Yield	2.26%	2.59%	59.87%	3.59%
P/E Ratio	49.53	576.12	44.32	28.22
Price / Sales	1.09	35.99	93.26	20.04
Price / Cash	16.26	17.90	28.47	33.71
Price / Book	2.09	3.56	3.97	4.66
Net Income	-$4.39M	$81.71M	$445.74M	$1.07B
7 Day Performance	-1.58%	-1.60%	-1.04%	-1.25%
1 Month Performance	-0.43%	-5.88%	-4.62%	-4.31%
1 Year Performance	-5.30%	-6.52%	-7.54%	8.36%

Sturm, Ruger & Company, Inc. Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RGR Sturm, Ruger & Company, Inc.	3.9592 of 5 stars	$37.15 -0.2%	$46.00 +23.8%	-5.5%	$594.87M	$546.06M	49.53	1,780	News Coverage Positive News
PTON Peloton Interactive	4.0614 of 5 stars	$5.40 flat	$7.94 +47.1%	-39.0%	$2.37B	$2.45B	45.00	1,736
SWIM Latham Group	3.5073 of 5 stars	$7.10 flat	$7.83 +10.3%	-18.7%	$835.29M	$545.91M	142.00	1,804	Positive News
SWBI Smith & Wesson Brands	3.3182 of 5 stars	$12.89 flat	$16.50 +28.0%	+39.1%	$577.98M	$523.84M	23.87	1,386	Positive News High Trading Volume
MBUU Malibu Boats	3.7704 of 5 stars	$27.88 flat	$31.60 +13.3%	-30.3%	$548.60M	$914.59M	398.29	3,000	Positive News

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This page (NYSE:RGR) was last updated on 9/17/2026 by MarketBeat.com Staff.

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Sturm, Ruger & Company, Inc. (RGR) Competitors

RGR vs. PTON, SWIM, SWBI, MBUU, and JOUT

How does Sturm, Ruger & Company, Inc. compare to Peloton Interactive?

Summary

How does Sturm, Ruger & Company, Inc. compare to Latham Group?

Summary

How does Sturm, Ruger & Company, Inc. compare to Smith & Wesson Brands?

Summary

How does Sturm, Ruger & Company, Inc. compare to Malibu Boats?

Summary

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RGR vs. The Competition

Sturm, Ruger & Company, Inc. Competitors List

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Sturm, Ruger & Company, Inc. (RGR) Competitors

RGR vs. PTON, SWIM, SWBI, MBUU, and JOUT

How does Sturm, Ruger & Company, Inc. compare to Peloton Interactive?

Is PTON or RGR more profitable?

Do insiders and institutionals have more ownership in PTON or RGR?

Which has more risk and volatility, PTON or RGR?

Does the media refer more to PTON or RGR?

Do analysts prefer PTON or RGR?

Which has preferable earnings and valuation, PTON or RGR?

Summary

How does Sturm, Ruger & Company, Inc. compare to Latham Group?

Does the media refer more to RGR or SWIM?

Which has stronger earnings and valuation, RGR or SWIM?

Is RGR or SWIM more profitable?

Do insiders and institutionals believe in RGR or SWIM?

Which has more risk & volatility, RGR or SWIM?

Do analysts recommend RGR or SWIM?

Summary

How does Sturm, Ruger & Company, Inc. compare to Smith & Wesson Brands?

Do analysts rate SWBI or RGR?

Does the media favor SWBI or RGR?

Do insiders & institutionals have more ownership in SWBI or RGR?

Which has more risk and volatility, SWBI or RGR?

Which has preferable earnings & valuation, SWBI or RGR?

Is SWBI or RGR a better dividend stock?

Is SWBI or RGR more profitable?

Summary

How does Sturm, Ruger & Company, Inc. compare to Malibu Boats?

Is MBUU or RGR more profitable?

Which has stronger valuation and earnings, MBUU or RGR?

Which has more risk and volatility, MBUU or RGR?

Do analysts prefer MBUU or RGR?

Does the media refer more to MBUU or RGR?

Do insiders & institutionals believe in MBUU or RGR?

Summary

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Is RGR or JOUT a better dividend stock?

Do institutionals & insiders have more ownership in RGR or JOUT?

Does the media prefer RGR or JOUT?

Which has preferable valuation and earnings, RGR or JOUT?

Do analysts prefer RGR or JOUT?

Which has more risk & volatility, RGR or JOUT?

Is RGR or JOUT more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RGR vs. The Competition

Sturm, Ruger & Company, Inc. Competitors List

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