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Sturm, Ruger & Company, Inc. (RGR) Competitors

Sturm, Ruger & Company, Inc. logo
$39.83 -0.59 (-1.46%)
As of 02:27 PM Eastern
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RGR vs. PII, MPX, JAKK, JOUT, HAS, MAT, BC, GEAR, NPK, and SWBI

Should you be buying Sturm, Ruger & Company, Inc. stock or one of its competitors? The main competitors of Sturm, Ruger & Company, Inc. include Polaris (PII), Marine Products (MPX), JAKKS Pacific (JAKK), Johnson Outdoors (JOUT), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Revelyst (GEAR), National Presto Industries (NPK), and Smith & Wesson Brands (SWBI).

Sturm, Ruger & Company, Inc. vs.

Polaris (NYSE:PII) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both auto/tires/trucks companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, valuation, media sentiment, analyst recommendations, earnings, institutional ownership, community ranking and profitability.

Sturm, Ruger & Company, Inc. has a net margin of 5.70% compared to Polaris' net margin of 1.54%. Polaris' return on equity of 13.78% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Polaris1.54% 13.78% 3.30%
Sturm, Ruger & Company, Inc. 5.70%9.49%8.04%

In the previous week, Polaris had 13 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 17 mentions for Polaris and 4 mentions for Sturm, Ruger & Company, Inc.. Polaris' average media sentiment score of 0.62 beat Sturm, Ruger & Company, Inc.'s score of 0.42 indicating that Polaris is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Polaris
6 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Sturm, Ruger & Company, Inc.
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Polaris has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Polaris is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Polaris$7.18B0.33$110.80M$1.9621.64
Sturm, Ruger & Company, Inc.$535.64M1.26$48.22M$1.7722.82

Polaris has a beta of 1.54, suggesting that its stock price is 54% more volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.15, suggesting that its stock price is 85% less volatile than the S&P 500.

Polaris received 327 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 65.99% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 59.42% of users gave Polaris an outperform vote.

CompanyUnderperformOutperform
PolarisOutperform Votes
653
59.42%
Underperform Votes
446
40.58%
Sturm, Ruger & Company, Inc.Outperform Votes
326
65.99%
Underperform Votes
168
34.01%

88.1% of Polaris shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 3.1% of Polaris shares are held by company insiders. Comparatively, 3.5% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Polaris pays an annual dividend of $2.68 per share and has a dividend yield of 6.3%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.96 per share and has a dividend yield of 2.4%. Polaris pays out 136.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 54.2% of its earnings in the form of a dividend. Polaris has increased its dividend for 30 consecutive years. Polaris is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Polaris presently has a consensus price target of $66.17, suggesting a potential upside of 55.98%. Given Polaris' higher probable upside, equities analysts clearly believe Polaris is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Polaris
0 Sell rating(s)
10 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
Sturm, Ruger & Company, Inc.
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
4.00

Summary

Polaris beats Sturm, Ruger & Company, Inc. on 13 of the 22 factors compared between the two stocks.

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New MarketBeat Followers Over Time

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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RGR vs. The Competition

MetricSturm, Ruger & Company, Inc.Ordnance & accessories, except vehicles & guided missiles IndustryDiscretionary SectorNYSE Exchange
Market Cap$677.52M$5.09B$7.58B$19.26B
Dividend Yield1.10%2.52%2.99%3.81%
P/E Ratio22.8233.0316.6533.11
Price / Sales1.266.429.6226.93
Price / Cash12.7031.6616.4217.55
Price / Book2.1213.574.214.51
Net Income$48.22M$30.68M$259.55M$1.02B
7 Day Performance0.92%4.56%-0.78%0.70%
1 Month Performance13.77%-4.50%-9.83%-5.71%
1 Year Performance-11.96%-4.23%-2.85%6.10%

Sturm, Ruger & Company, Inc. Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RGR
Sturm, Ruger & Company, Inc.
2.0832 of 5 stars
$39.83
-1.5%
N/A-12.0%$667.88M$535.64M22.511,880Ex-Dividend
PII
Polaris
4.4319 of 5 stars
$47.43
-0.2%
$66.17
+39.5%
-53.8%$2.66B$7.18B24.2018,500Analyst Forecast
Short Interest ↑
High Trading Volume
MPX
Marine Products
1.4911 of 5 stars
$8.62
-2.3%
$8.00
-7.2%
-20.0%$301.36M$236.56M17.59940
JAKK
JAKKS Pacific
4.317 of 5 stars
$24.91
-3.1%
$41.67
+67.3%
+1.3%$273.71M$691.04M8.27580Analyst Revision
High Trading Volume
JOUT
Johnson Outdoors
3.0341 of 5 stars
$26.43
-2.8%
N/A-42.7%$273.13M$561.85M-5.911,500News Coverage
HAS
Hasbro
4.89 of 5 stars
$63.89
-0.7%
$80.22
+25.6%
+12.2%$8.91B$4.14B23.235,502Short Interest ↑
Analyst Revision
MAT
Mattel
4.2034 of 5 stars
$20.88
-0.6%
$25.57
+22.5%
+3.0%$6.96B$5.38B13.0533,000Short Interest ↑
BC
Brunswick
4.4467 of 5 stars
$58.82
-0.5%
$81.62
+38.8%
-34.1%$3.87B$5.24B30.9615,000
GEAR
Revelyst
N/A$20.08
+4.5%
N/AN/A$1.17B$1.23B-111.566,400
NPK
National Presto Industries
2.8731 of 5 stars
$88.26
-0.8%
N/A+17.3%$626.65M$351.95M18.58900Earnings Report
Short Interest ↓
News Coverage
Positive News
SWBI
Smith & Wesson Brands
4.5506 of 5 stars
$9.41
-4.1%
$12.75
+35.5%
-42.8%$414.07M$493.05M12.061,509Short Interest ↓
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This page (NYSE:RGR) was last updated on 3/17/2025 by MarketBeat.com Staff
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