Sturm, Ruger & Company, Inc. (RGR) Competitors

Sturm, Ruger & Company, Inc. logo
$38.84 -2.13 (-5.19%)
Closing price 06/24/2026 03:59 PM Eastern
Extended Trading
$38.30 -0.53 (-1.37%)
As of 06/24/2026 07:55 PM Eastern
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RGR vs. JOUT, JAKK, HAS, BC, and MAT

Should you buy Sturm, Ruger & Company, Inc. stock or one of its competitors? MarketBeat compares Sturm, Ruger & Company, Inc. with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sturm, Ruger & Company, Inc. include Johnson Outdoors (JOUT), JAKKS Pacific (JAKK), Hasbro (HAS), Brunswick (BC), and Mattel (MAT). These companies are all part of the "leisure products" industry.

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Johnson Outdoors (NASDAQ:JOUT) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, earnings, analyst recommendations, institutional ownership, profitability, dividends, media sentiment and valuation.

Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, suggesting a potential upside of 18.45%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher possible upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Johnson Outdoors had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 1 mentions for Johnson Outdoors and 0 mentions for Sturm, Ruger & Company, Inc.. Johnson Outdoors' average media sentiment score of 0.76 beat Sturm, Ruger & Company, Inc.'s score of -0.26 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company Overall Sentiment
Johnson Outdoors Positive
Sturm, Ruger & Company, Inc. Neutral

Sturm, Ruger & Company, Inc. has a net margin of -2.18% compared to Johnson Outdoors' net margin of -2.33%. Sturm, Ruger & Company, Inc.'s return on equity of 5.96% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-2.33% 2.52% 1.74%
Sturm, Ruger & Company, Inc. -2.18%5.96%4.89%

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 2.9%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out -60.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has increased its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Johnson Outdoors has a beta of 0.82, suggesting that its share price is 18% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.18, suggesting that its share price is 82% less volatile than the broader market.

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Johnson Outdoors. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$592.41M0.82-$34.29M-$1.52N/A
Sturm, Ruger & Company, Inc.$546.06M1.13-$4.39M-$0.73N/A

Summary

Johnson Outdoors beats Sturm, Ruger & Company, Inc. on 10 of the 19 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to JAKKS Pacific?

JAKKS Pacific (NASDAQ:JAKK) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, analyst recommendations, media sentiment, risk, earnings and profitability.

JAKKS Pacific has a net margin of 1.41% compared to Sturm, Ruger & Company, Inc.'s net margin of -2.18%. Sturm, Ruger & Company, Inc.'s return on equity of 5.96% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific1.41% 3.26% 1.82%
Sturm, Ruger & Company, Inc. -2.18%5.96%4.89%

JAKKS Pacific has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$570.67M0.46$9.87M$0.6933.04
Sturm, Ruger & Company, Inc.$546.06M1.13-$4.39M-$0.73N/A

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 3.9% of JAKKS Pacific shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

JAKKS Pacific has a beta of 1.47, indicating that its stock price is 47% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.18, indicating that its stock price is 82% less volatile than the broader market.

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.4%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out -60.3% of its earnings in the form of a dividend.

Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, suggesting a potential upside of 18.45%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, JAKKS Pacific had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 1 mentions for JAKKS Pacific and 0 mentions for Sturm, Ruger & Company, Inc.. JAKKS Pacific's average media sentiment score of 0.00 beat Sturm, Ruger & Company, Inc.'s score of -0.26 indicating that JAKKS Pacific is being referred to more favorably in the media.

Company Overall Sentiment
JAKKS Pacific Neutral
Sturm, Ruger & Company, Inc. Neutral

Summary

JAKKS Pacific and Sturm, Ruger & Company, Inc. tied by winning 9 of the 18 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Hasbro?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, valuation, institutional ownership, earnings, profitability and risk.

Sturm, Ruger & Company, Inc. currently has a consensus target price of $46.00, indicating a potential upside of 18.45%. Hasbro has a consensus target price of $113.14, indicating a potential upside of 35.86%. Given Hasbro's stronger consensus rating and higher possible upside, analysts plainly believe Hasbro is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Hasbro
1 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.88

Sturm, Ruger & Company, Inc. has a beta of 0.18, meaning that its share price is 82% less volatile than the broader market. Comparatively, Hasbro has a beta of 0.48, meaning that its share price is 52% less volatile than the broader market.

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Comparatively, 0.7% of Hasbro shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.4%. Sturm, Ruger & Company, Inc. pays out -60.3% of its earnings in the form of a dividend. Hasbro pays out -168.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hasbro is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Hasbro had 6 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 6 mentions for Hasbro and 0 mentions for Sturm, Ruger & Company, Inc.. Hasbro's average media sentiment score of 0.11 beat Sturm, Ruger & Company, Inc.'s score of -0.26 indicating that Hasbro is being referred to more favorably in the news media.

Company Overall Sentiment
Sturm, Ruger & Company, Inc. Neutral
Hasbro Neutral

Sturm, Ruger & Company, Inc. has a net margin of -2.18% compared to Hasbro's net margin of -4.62%. Hasbro's return on equity of 174.64% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Sturm, Ruger & Company, Inc.-2.18% 5.96% 4.89%
Hasbro -4.62%174.64%15.30%

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Hasbro. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sturm, Ruger & Company, Inc.$546.06M1.13-$4.39M-$0.73N/A
Hasbro$4.70B2.51-$322.40M-$1.66N/A

Summary

Hasbro beats Sturm, Ruger & Company, Inc. on 15 of the 19 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Brunswick?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Brunswick (NYSE:BC) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, media sentiment, dividends, profitability, valuation and earnings.

Sturm, Ruger & Company, Inc. has a net margin of -2.18% compared to Brunswick's net margin of -2.47%. Brunswick's return on equity of 13.30% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Sturm, Ruger & Company, Inc.-2.18% 5.96% 4.89%
Brunswick -2.47%13.30%4.09%

Sturm, Ruger & Company, Inc. presently has a consensus target price of $46.00, suggesting a potential upside of 18.45%. Brunswick has a consensus target price of $87.00, suggesting a potential upside of 2.56%. Given Sturm, Ruger & Company, Inc.'s higher probable upside, equities analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Brunswick
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Brunswick. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sturm, Ruger & Company, Inc.$546.06M1.13-$4.39M-$0.73N/A
Brunswick$5.36B1.03-$137.30M-$2.10N/A

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.1%. Sturm, Ruger & Company, Inc. pays out -60.3% of its earnings in the form of a dividend. Brunswick pays out -83.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brunswick has raised its dividend for 13 consecutive years. Brunswick is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 99.3% of Brunswick shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 1.0% of Brunswick shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Sturm, Ruger & Company, Inc. has a beta of 0.18, suggesting that its share price is 82% less volatile than the broader market. Comparatively, Brunswick has a beta of 1.33, suggesting that its share price is 33% more volatile than the broader market.

In the previous week, Brunswick had 8 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 8 mentions for Brunswick and 0 mentions for Sturm, Ruger & Company, Inc.. Brunswick's average media sentiment score of 1.03 beat Sturm, Ruger & Company, Inc.'s score of -0.26 indicating that Brunswick is being referred to more favorably in the news media.

Company Overall Sentiment
Sturm, Ruger & Company, Inc. Neutral
Brunswick Positive

Summary

Brunswick beats Sturm, Ruger & Company, Inc. on 13 of the 20 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Mattel?

Mattel (NASDAQ:MAT) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, risk, institutional ownership, earnings, profitability, dividends, valuation and analyst recommendations.

Mattel presently has a consensus target price of $18.22, suggesting a potential upside of 31.28%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, suggesting a potential upside of 18.45%. Given Mattel's stronger consensus rating and higher possible upside, equities analysts plainly believe Mattel is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mattel
1 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.38
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Mattel has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mattel$5.35B0.75$397.58M$1.588.78
Sturm, Ruger & Company, Inc.$546.06M1.13-$4.39M-$0.73N/A

Mattel has a net margin of 9.27% compared to Sturm, Ruger & Company, Inc.'s net margin of -2.18%. Mattel's return on equity of 18.67% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Mattel9.27% 18.67% 6.34%
Sturm, Ruger & Company, Inc. -2.18%5.96%4.89%

Mattel has a beta of 0.72, indicating that its share price is 28% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.18, indicating that its share price is 82% less volatile than the broader market.

In the previous week, Mattel had 5 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 5 mentions for Mattel and 0 mentions for Sturm, Ruger & Company, Inc.. Mattel's average media sentiment score of 0.48 beat Sturm, Ruger & Company, Inc.'s score of -0.26 indicating that Mattel is being referred to more favorably in the media.

Company Overall Sentiment
Mattel Neutral
Sturm, Ruger & Company, Inc. Neutral

97.2% of Mattel shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 1.9% of Mattel shares are owned by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Mattel beats Sturm, Ruger & Company, Inc. on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RGR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RGR vs. The Competition

MetricSturm, Ruger & Company, Inc.LEISURE&REC PRD IndustryDiscretionary SectorNYSE Exchange
Market Cap$653.08M$2.36B$7.15B$23.13B
Dividend Yield1.07%2.18%3.08%4.05%
P/E Ratio-53.2036.4920.6031.08
Price / Sales1.131.174.0421.49
Price / Cash17.8916.1915.1624.30
Price / Book2.182.533.724.67
Net Income-$4.39M$37.04M$247.03M$1.07B
7 Day Performance-3.03%-2.26%-0.97%-0.34%
1 Month Performance-3.03%-0.41%0.51%0.36%
1 Year Performance9.30%-2.40%4.39%23.86%

Sturm, Ruger & Company, Inc. Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RGR
Sturm, Ruger & Company, Inc.
3.7331 of 5 stars
$38.84
-5.2%
$46.00
+18.4%
+8.5%$653.08M$546.06MN/A1,780
JOUT
Johnson Outdoors
1.7809 of 5 stars
$45.47
-2.2%
N/A+55.4%$487.18M$592.41MN/A1,300
JAKK
JAKKS Pacific
1.684 of 5 stars
$22.01
-0.6%
N/A+10.6%$253.49M$570.67M31.90580
HAS
Hasbro
3.9697 of 5 stars
$84.39
-0.4%
$113.14
+34.1%
+14.7%$11.99B$4.81BN/A4,520
BC
Brunswick
4.0599 of 5 stars
$81.52
-2.5%
$87.00
+6.7%
+50.2%$5.43B$5.36BN/A14,000

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This page (NYSE:RGR) was last updated on 6/25/2026 by MarketBeat.com Staff.
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