S&P 500   4,012.92 (+1.05%)
DOW   32,622.30 (+0.70%)
QQQ   311.68 (+1.48%)
AAPL   159.97 (+1.47%)
MSFT   279.59 (+1.58%)
META   204.80 (+2.05%)
GOOGL   101.42 (+0.39%)
AMZN   99.72 (+2.55%)
TSLA   193.41 (+2.23%)
NVDA   269.03 (+1.87%)
NIO   9.90 (+7.61%)
BABA   100.15 (+1.78%)
AMD   95.71 (+1.22%)
T   18.97 (+1.34%)
F   11.94 (+2.93%)
MU   62.93 (+6.16%)
CGC   1.83 (+1.10%)
GE   94.20 (+1.14%)
DIS   96.23 (+1.49%)
AMC   4.94 (-4.08%)
PFE   40.09 (+0.25%)
PYPL   73.87 (+1.61%)
NFLX   330.12 (+2.04%)
S&P 500   4,012.92 (+1.05%)
DOW   32,622.30 (+0.70%)
QQQ   311.68 (+1.48%)
AAPL   159.97 (+1.47%)
MSFT   279.59 (+1.58%)
META   204.80 (+2.05%)
GOOGL   101.42 (+0.39%)
AMZN   99.72 (+2.55%)
TSLA   193.41 (+2.23%)
NVDA   269.03 (+1.87%)
NIO   9.90 (+7.61%)
BABA   100.15 (+1.78%)
AMD   95.71 (+1.22%)
T   18.97 (+1.34%)
F   11.94 (+2.93%)
MU   62.93 (+6.16%)
CGC   1.83 (+1.10%)
GE   94.20 (+1.14%)
DIS   96.23 (+1.49%)
AMC   4.94 (-4.08%)
PFE   40.09 (+0.25%)
PYPL   73.87 (+1.61%)
NFLX   330.12 (+2.04%)
S&P 500   4,012.92 (+1.05%)
DOW   32,622.30 (+0.70%)
QQQ   311.68 (+1.48%)
AAPL   159.97 (+1.47%)
MSFT   279.59 (+1.58%)
META   204.80 (+2.05%)
GOOGL   101.42 (+0.39%)
AMZN   99.72 (+2.55%)
TSLA   193.41 (+2.23%)
NVDA   269.03 (+1.87%)
NIO   9.90 (+7.61%)
BABA   100.15 (+1.78%)
AMD   95.71 (+1.22%)
T   18.97 (+1.34%)
F   11.94 (+2.93%)
MU   62.93 (+6.16%)
CGC   1.83 (+1.10%)
GE   94.20 (+1.14%)
DIS   96.23 (+1.49%)
AMC   4.94 (-4.08%)
PFE   40.09 (+0.25%)
PYPL   73.87 (+1.61%)
NFLX   330.12 (+2.04%)
S&P 500   4,012.92 (+1.05%)
DOW   32,622.30 (+0.70%)
QQQ   311.68 (+1.48%)
AAPL   159.97 (+1.47%)
MSFT   279.59 (+1.58%)
META   204.80 (+2.05%)
GOOGL   101.42 (+0.39%)
AMZN   99.72 (+2.55%)
TSLA   193.41 (+2.23%)
NVDA   269.03 (+1.87%)
NIO   9.90 (+7.61%)
BABA   100.15 (+1.78%)
AMD   95.71 (+1.22%)
T   18.97 (+1.34%)
F   11.94 (+2.93%)
MU   62.93 (+6.16%)
CGC   1.83 (+1.10%)
GE   94.20 (+1.14%)
DIS   96.23 (+1.49%)
AMC   4.94 (-4.08%)
PFE   40.09 (+0.25%)
PYPL   73.87 (+1.61%)
NFLX   330.12 (+2.04%)
NYSE:RGR

Sturm, Ruger & Company, Inc. - RGR Competitors

$55.98
+0.29 (+0.52%)
(As of 03/29/2023 12:39 PM ET)
Add
Compare
Today's Range
$55.74
$56.14
50-Day Range
$53.57
$60.54
52-Week Range
$49.50
$73.99
Volume
27,109 shs
Average Volume
120,759 shs
Market Capitalization
$985.25 million
P/E Ratio
11.29
Dividend Yield
3.00%
Price Target
N/A

RGR vs. SWBI, VSTO, IMAX, SBGI, AFYA, MBC, GES, CMPR, PRDO, and BALY

Should you be buying Sturm, Ruger & Company, Inc. stock or one of its competitors? The main competitors of Sturm, Ruger & Company, Inc. include Smith & Wesson Brands (SWBI), Vista Outdoor (VSTO), IMAX (IMAX), Sinclair Broadcast Group (SBGI), Afya (AFYA), MasterBrand (MBC), Guess' (GES), Cimpress (CMPR), Perdoceo Education (PRDO), and Bally's (BALY). These companies are all part of the "consumer discretionary" sector.

Sturm, Ruger & Company, Inc. vs.

Smith & Wesson Brands (NASDAQ:SWBI) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, profitability, earnings, community ranking, media sentiment, valuation and institutional ownership.

Sturm, Ruger & Company, Inc. received 292 more outperform votes than Smith & Wesson Brands when rated by MarketBeat users. Likewise, 65.56% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 48.00% of users gave Smith & Wesson Brands an outperform vote.

CompanyUnderperformOutperform
Smith & Wesson BrandsOutperform Votes
24
48.00%
Underperform Votes
26
52.00%
Sturm, Ruger & Company, Inc.Outperform Votes
316
65.56%
Underperform Votes
166
34.44%

Smith & Wesson Brands presently has a consensus target price of $12.75, suggesting a potential upside of 11.35%. Given Smith & Wesson Brands' higher probable upside, equities analysts clearly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
Sturm, Ruger & Company, Inc.
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
N/A

Sturm, Ruger & Company, Inc. has a net margin of 14.82% compared to Smith & Wesson Brands' net margin of 11.67%. Sturm, Ruger & Company, Inc.'s return on equity of 23.87% beat Smith & Wesson Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands 11.67% 18.13% 12.90%
Sturm, Ruger & Company, Inc. 14.82% 23.87% 19.25%

57.4% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 69.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 1.6% of Smith & Wesson Brands shares are owned by insiders. Comparatively, 2.9% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Smith & Wesson Brands pays an annual dividend of $0.40 per share and has a dividend yield of 3.5%. Sturm, Ruger & Company, Inc. pays an annual dividend of $1.68 per share and has a dividend yield of 3.0%. Smith & Wesson Brands pays out 30.5% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out 33.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Smith & Wesson Brands has raised its dividend for 2 consecutive years and Sturm, Ruger & Company, Inc. has raised its dividend for 1 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Smith & Wesson Brands and Smith & Wesson Brands both had 2 articles in the media. Smith & Wesson Brands' average media sentiment score of 0.69 beat Sturm, Ruger & Company, Inc.'s score of 0.11 indicating that Smith & Wesson Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Smith & Wesson Brands
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Sturm, Ruger & Company, Inc.
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Smith & Wesson Brands has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$864.13 million0.61$194.49 million$1.318.74
Sturm, Ruger & Company, Inc.$595.84 million1.66$88.33 million$4.9611.30

Smith & Wesson Brands has a beta of 1.15, indicating that its stock price is 15% more volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.47, indicating that its stock price is 53% less volatile than the S&P 500.

Summary

Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 10 of the 19 factors compared between the two stocks.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RGR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

RGR vs. The Competition

MetricSturm, Ruger & Company, Inc.Ordnance & accessories, except vehicles & guided missiles IndustryDiscretionary SectorNYSE Exchange
Market Cap$986.83M$2.18B$6.79B$14.39B
Dividend Yield3.05%2.66%2.96%3.93%
P/E Ratio11.3019.2012.3119.18
Price / Sales1.663.496.8610.68
Price / Cash8.5328.0116.0416.39
Price / Book3.132.954.666.81
Net Income$88.33M$117.68M$223.71M$866.29M
7 Day Performance2.75%5.56%2.12%2.20%
1 Month Performance-3.78%-4.27%-5.70%-5.56%
1 Year Performance-21.73%-18.07%-18.95%-14.67%

Sturm, Ruger & Company, Inc. Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SWBI
Smith & Wesson Brands
1.95 of 5 stars
$10.95
-2.1%
$12.75
+16.4%
-27.2%$502.61M$864.13M8.361,723Positive News
VSTO
Vista Outdoor
2.1431 of 5 stars
$26.24
-0.8%
$37.00
+41.0%
-27.8%$1.48B$3.04B3.846,900
IMAX
IMAX
2.6021 of 5 stars
$17.62
-0.3%
$20.63
+17.1%
-4.1%$950.95M$300.80M-45.18665Short Interest ↓
SBGI
Sinclair Broadcast Group
2.5934 of 5 stars
$13.62
-3.9%
$25.83
+89.7%
-43.7%$947.48M$3.93B0.377,900
AFYA
Afya
2.7241 of 5 stars
$10.74
-1.4%
$15.75
+46.6%
-30.8%$988.83M$318.68M14.328,079Short Interest ↓
MBC
MasterBrand
1.3472 of 5 stars
$7.82
-1.5%
$9.00
+15.1%
N/A$1.00B$3.28B0.0013,654News Coverage
GES
Guess'
2.6926 of 5 stars
$18.69
-3.7%
$26.00
+39.1%
-15.6%$1.02B$2.69B8.3812,500Short Interest ↑
CMPR
Cimpress
2.0021 of 5 stars
$32.28
-4.7%
$51.00
+58.0%
-32.9%$889.08M$2.93B-3.1616,000Analyst Report
Short Interest ↑
News Coverage
PRDO
Perdoceo Education
2.7498 of 5 stars
$13.11
-2.3%
$19.00
+44.9%
+15.2%$880.73M$695.21M9.504,500
BALY
Bally's
2.2093 of 5 stars
$18.66
-3.7%
$27.86
+49.3%
-39.8%$871.05M$2.26B-2.3810,500
This page (NYSE:RGR) was last updated on 3/29/2023 by MarketBeat.com Staff