Does the media refer more to SWIM or RGR?

In the previous week, Latham Group had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 3 mentions for Latham Group and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.84 beat Latham Group's score of 0.97 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Latham Group 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Does the media favor RGR or SWBI?

In the previous week, Smith & Wesson Brands had 4 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 6 mentions for Smith & Wesson Brands and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.84 beat Smith & Wesson Brands' score of 0.75 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Smith & Wesson Brands 2 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media prefer RGR or MBUU?

In the previous week, Malibu Boats had 12 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 14 mentions for Malibu Boats and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.84 beat Malibu Boats' score of 0.66 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Malibu Boats 3 Very Positive mention(s) 1 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive

Do analysts prefer RGR or JOUT?

Sturm, Ruger & Company, Inc. currently has a consensus target price of $46.00, indicating a potential upside of 21.84%. Given Sturm, Ruger & Company, Inc.'s higher probable upside, equities analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sturm, Ruger & Company, Inc. 1 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00 Johnson Outdoors 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media refer more to MCFT or RGR?

In the previous week, Mastercraft Boat had 2 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 4 mentions for Mastercraft Boat and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.84 beat Mastercraft Boat's score of 1.78 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Mastercraft Boat 3 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Sturm, Ruger & Company, Inc. (RGR) Competitors

$37.75 -0.52 (-1.35%)

Closing price 08/27/2026 03:59 PM Eastern

Extended Trading

$37.43 -0.32 (-0.85%)

As of 08/27/2026 08:00 PM Eastern

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RGR vs. SWIM, SWBI, MBUU, JOUT, and MCFT

Should you buy Sturm, Ruger & Company, Inc. stock or one of its competitors? Sturm, Ruger & Company, Inc.'s main competitors and comparable companies include Latham Group (SWIM), Smith & Wesson Brands (SWBI), Malibu Boats (MBUU), Johnson Outdoors (JOUT), and Mastercraft Boat (MCFT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does Sturm, Ruger & Company, Inc. compare to Latham Group?

Latham Group (NASDAQ:SWIM) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, risk, dividends, profitability, media sentiment and analyst recommendations.

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Latham Group's net margin of 0.92%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Latham Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Latham Group	0.92%	1.31%	0.63%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

Latham Group presently has a consensus price target of $7.83, suggesting a potential upside of 12.23%. Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, suggesting a potential upside of 21.84%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher possible upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Latham Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Latham Group	3 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	1.86
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Latham Group had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 3 mentions for Latham Group and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.84 beat Latham Group's score of 0.97 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Latham Group	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Latham Group has higher earnings, but lower revenue than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Latham Group	$545.91M	1.50	$11.12M	$0.05	139.60
Sturm, Ruger & Company, Inc.	$577.24M	1.04	-$4.39M	$0.75	50.34

Latham Group has a beta of 1.65, indicating that its share price is 65% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, indicating that its share price is 81% less volatile than the broader market.

84.0% of Latham Group shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 3.3% of Latham Group shares are owned by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Sturm, Ruger & Company, Inc. beats Latham Group on 9 of the 16 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Smith & Wesson Brands?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, media sentiment, dividends, risk, profitability and institutional ownership.

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.84 per share and has a dividend yield of 2.2%. Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 4.0%. Sturm, Ruger & Company, Inc. pays out 112.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands pays out 130.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has raised its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Smith & Wesson Brands had 4 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 6 mentions for Smith & Wesson Brands and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.84 beat Smith & Wesson Brands' score of 0.75 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Smith & Wesson Brands	2 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Smith & Wesson Brands has lower revenue, but higher earnings than Sturm, Ruger & Company, Inc.. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$577.24M	1.04	-$4.39M	$0.75	50.34
Smith & Wesson Brands	$523.84M	1.12	$18.48M	$0.40	32.68

Sturm, Ruger & Company, Inc. presently has a consensus price target of $46.00, indicating a potential upside of 21.84%. Smith & Wesson Brands has a consensus price target of $16.50, indicating a potential upside of 26.24%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, analysts clearly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Smith & Wesson Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Comparatively, 2.3% of Smith & Wesson Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Smith & Wesson Brands has a net margin of 3.53% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Smith & Wesson Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%
Smith & Wesson Brands	3.53%	5.01%	3.41%

Sturm, Ruger & Company, Inc. has a beta of 0.19, suggesting that its share price is 81% less volatile than the broader market. Comparatively, Smith & Wesson Brands has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

Summary

Sturm, Ruger & Company, Inc. and Smith & Wesson Brands tied by winning 9 of the 18 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Malibu Boats?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Malibu Boats (NASDAQ:MBUU) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, risk, media sentiment, valuation and earnings.

In the previous week, Malibu Boats had 12 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 14 mentions for Malibu Boats and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.84 beat Malibu Boats' score of 0.66 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Malibu Boats	3 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Sturm, Ruger & Company, Inc. has a beta of 0.19, indicating that its share price is 81% less volatile than the broader market. Comparatively, Malibu Boats has a beta of 1.13, indicating that its share price is 13% more volatile than the broader market.

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 91.4% of Malibu Boats shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Comparatively, 1.2% of Malibu Boats shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Sturm, Ruger & Company, Inc. presently has a consensus price target of $46.00, suggesting a potential upside of 21.84%. Malibu Boats has a consensus price target of $31.60, suggesting a potential upside of 9.72%. Given Sturm, Ruger & Company, Inc.'s higher possible upside, equities research analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than Malibu Boats.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Malibu Boats	1 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Malibu Boats' net margin of -0.11%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Malibu Boats' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%
Malibu Boats	-0.11%	3.28%	2.11%

Malibu Boats has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Malibu Boats is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$577.24M	1.04	-$4.39M	$0.75	50.34
Malibu Boats	$807.56M	0.70	$14.88M	-$0.06	N/A

Summary

Sturm, Ruger & Company, Inc. beats Malibu Boats on 9 of the 14 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, institutional ownership, media sentiment and earnings.

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.84 per share and has a dividend yield of 2.2%. Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 2.9%. Sturm, Ruger & Company, Inc. pays out 112.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Johnson Outdoors pays out -155.3% of its earnings in the form of a dividend. Johnson Outdoors has increased its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Sturm, Ruger & Company, Inc. had 1 more articles in the media than Johnson Outdoors. MarketBeat recorded 2 mentions for Sturm, Ruger & Company, Inc. and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 1.85 beat Sturm, Ruger & Company, Inc.'s score of 1.84 indicating that Johnson Outdoors is being referred to more favorably in the news media.

Company	Overall Sentiment
Sturm, Ruger & Company, Inc.	Very Positive
Johnson Outdoors	Very Positive

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Comparatively, 28.2% of Johnson Outdoors shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$577.24M	1.04	-$4.39M	$0.75	50.34
Johnson Outdoors	$592.41M	0.81	-$34.29M	-$0.85	N/A

Sturm, Ruger & Company, Inc. currently has a consensus target price of $46.00, indicating a potential upside of 21.84%. Given Sturm, Ruger & Company, Inc.'s higher probable upside, equities analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Johnson Outdoors	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Johnson Outdoors' net margin of -1.21%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%
Johnson Outdoors	-1.21%	4.26%	2.90%

Sturm, Ruger & Company, Inc. has a beta of 0.19, suggesting that its share price is 81% less volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market.

Summary

Sturm, Ruger & Company, Inc. beats Johnson Outdoors on 10 of the 18 factors compared between the two stocks.

How does Sturm, Ruger & Company, Inc. compare to Mastercraft Boat?

Mastercraft Boat (NASDAQ:MCFT) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.

Mastercraft Boat has a net margin of 3.72% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Mastercraft Boat's return on equity of 10.56% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Mastercraft Boat	3.72%	10.56%	7.47%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

Mastercraft Boat has a beta of 1.06, indicating that its stock price is 6% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, indicating that its stock price is 81% less volatile than the broader market.

97.6% of Mastercraft Boat shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 2.5% of Mastercraft Boat shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Mastercraft Boat has higher earnings, but lower revenue than Sturm, Ruger & Company, Inc.. Mastercraft Boat is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mastercraft Boat	$284.20M	1.39	$7.04M	$0.68	35.56
Sturm, Ruger & Company, Inc.	$577.24M	1.04	-$4.39M	$0.75	50.34

Mastercraft Boat currently has a consensus price target of $26.33, suggesting a potential upside of 8.91%. Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, suggesting a potential upside of 21.84%. Given Sturm, Ruger & Company, Inc.'s higher possible upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Mastercraft Boat.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mastercraft Boat	0 Sell rating(s)	5 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Mastercraft Boat had 2 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 4 mentions for Mastercraft Boat and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.84 beat Mastercraft Boat's score of 1.78 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Mastercraft Boat	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Summary

Mastercraft Boat beats Sturm, Ruger & Company, Inc. on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RGR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RGR vs. The Competition

Export

Metric	Sturm, Ruger & Company, Inc.	Leisure Products Industry	Consumer Discretionary Sector	NYSE Exchange
Market Cap	$611.48M	$3.18B	$13.13B	$24.32B
Dividend Yield	2.19%	2.49%	56.32%	3.71%
P/E Ratio	50.34	587.57	46.54	30.24
Price / Sales	1.04	37.36	92.61	24.16
Price / Cash	16.72	19.12	29.07	33.18
Price / Book	2.08	3.32	5.93	7.68
Net Income	-$4.39M	$82.14M	$445.86M	$1.07B
7 Day Performance	-3.35%	-1.20%	-0.96%	-0.30%
1 Month Performance	-1.44%	0.38%	-0.38%	1.63%
1 Year Performance	9.24%	-2.55%	-2.59%	14.07%

Sturm, Ruger & Company, Inc. Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RGR Sturm, Ruger & Company, Inc.	3.3342 of 5 stars	$37.75 -1.4%	$46.00 +21.8%	+8.1%	$611.48M	$577.24M	50.34	1,780	Positive News
SWIM Latham Group	3.1773 of 5 stars	$7.13 -2.6%	$7.83 +9.9%	-15.1%	$861.17M	$545.91M	142.60	1,804	Positive News Gap Down
SWBI Smith & Wesson Brands	3.1812 of 5 stars	$14.15 -1.3%	$16.50 +16.6%	+59.2%	$642.56M	$523.85M	35.38	1,386	News Coverage Upcoming Earnings
MBUU Malibu Boats	2.0278 of 5 stars	$29.41 +0.3%	$31.60 +7.4%	-27.1%	$575.95M	$807.56M	N/A	2,200	Trending News Earnings Report
JOUT Johnson Outdoors	1.5009 of 5 stars	$47.74 -0.9%	N/A	+11.2%	$504.91M	$592.41M	N/A	1,300	Positive News

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This page (NYSE:RGR) was last updated on 8/28/2026 by MarketBeat.com Staff.

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Sturm, Ruger & Company, Inc. (RGR) Competitors

RGR vs. SWIM, SWBI, MBUU, JOUT, and MCFT

How does Sturm, Ruger & Company, Inc. compare to Latham Group?

Summary

How does Sturm, Ruger & Company, Inc. compare to Smith & Wesson Brands?

Summary

How does Sturm, Ruger & Company, Inc. compare to Malibu Boats?

Summary

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Summary

How does Sturm, Ruger & Company, Inc. compare to Mastercraft Boat?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RGR vs. The Competition

Sturm, Ruger & Company, Inc. Competitors List

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Sturm, Ruger & Company, Inc. (RGR) Competitors

RGR vs. SWIM, SWBI, MBUU, JOUT, and MCFT

How does Sturm, Ruger & Company, Inc. compare to Latham Group?

Is SWIM or RGR more profitable?

Do analysts prefer SWIM or RGR?

Does the media refer more to SWIM or RGR?

Which has higher valuation & earnings, SWIM or RGR?

Which has more risk & volatility, SWIM or RGR?

Do institutionals and insiders have more ownership in SWIM or RGR?

Summary

How does Sturm, Ruger & Company, Inc. compare to Smith & Wesson Brands?

Is RGR or SWBI a better dividend stock?

Does the media favor RGR or SWBI?

Which has better earnings and valuation, RGR or SWBI?

Do analysts prefer RGR or SWBI?

Do institutionals and insiders believe in RGR or SWBI?

Is RGR or SWBI more profitable?

Which has more volatility & risk, RGR or SWBI?

Summary

How does Sturm, Ruger & Company, Inc. compare to Malibu Boats?

Does the media prefer RGR or MBUU?

Which has more risk & volatility, RGR or MBUU?

Do insiders & institutionals hold more shares of RGR or MBUU?

Do analysts prefer RGR or MBUU?

Is RGR or MBUU more profitable?

Which has preferable valuation & earnings, RGR or MBUU?

Summary

How does Sturm, Ruger & Company, Inc. compare to Johnson Outdoors?

Is RGR or JOUT a better dividend stock?

Does the media refer more to RGR or JOUT?

Do institutionals & insiders have more ownership in RGR or JOUT?

Which has stronger valuation & earnings, RGR or JOUT?

Do analysts prefer RGR or JOUT?

Is RGR or JOUT more profitable?

Which has more volatility & risk, RGR or JOUT?

Summary

How does Sturm, Ruger & Company, Inc. compare to Mastercraft Boat?

Is MCFT or RGR more profitable?

Which has more risk and volatility, MCFT or RGR?

Do institutionals and insiders believe in MCFT or RGR?

Which has preferable earnings and valuation, MCFT or RGR?

Do analysts recommend MCFT or RGR?

Does the media refer more to MCFT or RGR?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RGR vs. The Competition

Sturm, Ruger & Company, Inc. Competitors List

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