Hasbro (HAS) Competitors

Hasbro (NASDAQ:HAS) and JAKKS Pacific (NASDAQ:JAKK) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, media sentiment, profitability, analyst recommendations, risk, valuation and dividends.

Is HAS or JAKK more profitable?

Hasbro has a net margin of 9.99% compared to JAKKS Pacific's net margin of 6.45%. Hasbro's return on equity of 51.39% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hasbro	9.99%	51.39%	9.44%
JAKKS Pacific	6.45%	19.30%	10.15%

Do analysts prefer HAS or JAKK?

Hasbro presently has a consensus price target of $81.67, indicating a potential upside of 6.50%. JAKKS Pacific has a consensus price target of $43.50, indicating a potential upside of 109.13%. Given JAKKS Pacific's stronger consensus rating and higher possible upside, analysts clearly believe JAKKS Pacific is more favorable than Hasbro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	0 Sell rating(s)	1 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	3.00
JAKKS Pacific	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	3.33

Do insiders and institutionals hold more shares of HAS or JAKK?

91.8% of Hasbro shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 0.9% of Hasbro shares are held by company insiders. Comparatively, 3.9% of JAKKS Pacific shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Which has more volatility and risk, HAS or JAKK?

Hasbro has a beta of 0.59, indicating that its share price is 41% less volatile than the S&P 500. Comparatively, JAKKS Pacific has a beta of 1.06, indicating that its share price is 6% more volatile than the S&P 500.

Which has higher valuation & earnings, HAS or JAKK?

Hasbro has higher revenue and earnings than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.14B	2.60	$385.60M	$3.03	25.31
JAKKS Pacific	$691.04M	0.34	$33.92M	$4.07	5.11

Does the media favor HAS or JAKK?

In the previous week, Hasbro had 25 more articles in the media than JAKKS Pacific. MarketBeat recorded 29 mentions for Hasbro and 4 mentions for JAKKS Pacific. Hasbro's average media sentiment score of 0.68 beat JAKKS Pacific's score of -0.26 indicating that Hasbro is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hasbro	13 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	2 Negative mention(s)	2 Very Negative mention(s)	Positive
JAKKS Pacific	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is HAS or JAKK a better dividend stock?

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.7%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.8%. Hasbro pays out 92.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. JAKKS Pacific pays out 24.6% of its earnings in the form of a dividend. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Hasbro beats JAKKS Pacific on 10 of the 18 factors compared between the two stocks.