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Hasbro (HAS) Competitors

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$67.21 +0.74 (+1.11%)
Closing price 05/16/2025 04:00 PM Eastern
Extended Trading
$66.68 -0.53 (-0.80%)
As of 05/16/2025 06:51 PM Eastern
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HAS vs. MAT, BC, PII, RGR, MPX, JOUT, JAKK, FNKO, BHAT, and SRM

Should you be buying Hasbro stock or one of its competitors? The main competitors of Hasbro include Mattel (MAT), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Marine Products (MPX), Johnson Outdoors (JOUT), JAKKS Pacific (JAKK), Funko (FNKO), Fujian Blue Hat Interactive Entertainment Technology (BHAT), and SRM Entertainment (SRM).

Hasbro vs.

Hasbro (NASDAQ:HAS) and Mattel (NASDAQ:MAT) are both mid-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, earnings, valuation, community ranking, institutional ownership, analyst recommendations, dividends and risk.

In the previous week, Hasbro had 1 more articles in the media than Mattel. MarketBeat recorded 23 mentions for Hasbro and 22 mentions for Mattel. Hasbro's average media sentiment score of 0.93 beat Mattel's score of 0.40 indicating that Hasbro is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hasbro
15 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Mattel
10 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
3 Very Negative mention(s)
Neutral

Mattel has higher revenue and earnings than Hasbro. Mattel is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hasbro$4.27B2.21-$1.49B$3.0322.18
Mattel$5.40B1.20$541.80M$1.5612.88

Mattel has a net margin of 10.07% compared to Hasbro's net margin of 9.32%. Hasbro's return on equity of 47.93% beat Mattel's return on equity.

Company Net Margins Return on Equity Return on Assets
Hasbro9.32% 47.93% 8.45%
Mattel 10.07%25.94%8.89%

91.8% of Hasbro shares are owned by institutional investors. Comparatively, 97.2% of Mattel shares are owned by institutional investors. 0.9% of Hasbro shares are owned by insiders. Comparatively, 1.7% of Mattel shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 4.2%. Mattel pays an annual dividend of $0.60 per share and has a dividend yield of 3.0%. Hasbro pays out 92.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Mattel pays out 38.5% of its earnings in the form of a dividend.

Hasbro has a beta of 0.54, indicating that its stock price is 46% less volatile than the S&P 500. Comparatively, Mattel has a beta of 0.61, indicating that its stock price is 39% less volatile than the S&P 500.

Mattel received 219 more outperform votes than Hasbro when rated by MarketBeat users. Likewise, 66.44% of users gave Mattel an outperform vote while only 58.25% of users gave Hasbro an outperform vote.

CompanyUnderperformOutperform
HasbroOutperform Votes
646
58.25%
Underperform Votes
463
41.75%
MattelOutperform Votes
865
66.44%
Underperform Votes
437
33.56%

Hasbro presently has a consensus target price of $79.89, suggesting a potential upside of 18.86%. Mattel has a consensus target price of $24.14, suggesting a potential upside of 20.11%. Given Mattel's higher possible upside, analysts plainly believe Mattel is more favorable than Hasbro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hasbro
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
3.00
Mattel
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.71

Summary

Mattel beats Hasbro on 11 of the 21 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HAS vs. The Competition

MetricHasbroGames, toys, & childrens' vehicles IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$9.42B$11.42B$8.03B$8.51B
Dividend Yield4.53%3.07%3.27%4.14%
P/E Ratio24.449.5115.2619.76
Price / Sales2.212.338.21122.12
Price / Cash14.1679.5716.3734.62
Price / Book7.922.934.844.59
Net Income-$1.49B$251.18M$258.49M$248.34M
7 Day Performance9.32%6.57%3.50%5.01%
1 Month Performance29.55%15.21%12.22%14.61%
1 Year Performance13.00%-21.39%-3.04%6.88%

Hasbro Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HAS
Hasbro
4.9052 of 5 stars
$67.21
+1.1%
$79.89
+18.9%
+13.0%$9.42B$4.27B24.446,490Trending News
Analyst Forecast
Analyst Revision
MAT
Mattel
4.4091 of 5 stars
$18.97
+10.0%
$24.14
+27.3%
+7.5%$6.13B$5.40B11.8733,900Analyst Forecast
Gap Up
BC
Brunswick
4.7749 of 5 stars
$52.58
+9.6%
$71.00
+35.0%
-34.6%$3.46B$5.09B27.6919,800Positive News
Analyst Forecast
PII
Polaris
4.1064 of 5 stars
$39.34
+8.2%
$45.36
+15.3%
-53.2%$2.21B$6.97B20.0616,200
RGR
Sturm, Ruger & Company, Inc.
2.1264 of 5 stars
$36.45
+4.1%
N/A-14.4%$604.26M$534.56M20.621,880Positive News
MPX
Marine Products
1.9745 of 5 stars
$8.70
+1.9%
$8.00
-8.0%
-14.8%$303.93M$226.22M17.74940Positive News
Gap Up
JOUT
Johnson Outdoors
2.9769 of 5 stars
$27.19
+3.2%
N/A-26.7%$282.13M$554.34M-6.111,500Positive News
JAKK
JAKKS Pacific
4.5917 of 5 stars
$22.05
+14.5%
$43.50
+97.3%
+7.9%$245.32M$714.22M7.31580Positive News
Insider Trade
Gap Up
FNKO
Funko
2.7184 of 5 stars
$5.20
+48.0%
$11.33
+118.2%
-50.3%$284.35M$1.05B-10.861,090Trending News
Analyst Upgrade
High Trading Volume
BHAT
Fujian Blue Hat Interactive Entertainment Technology
1.2122 of 5 stars
$1.92
+7.3%
N/A-98.3%$9.48M$18.72M0.0080Positive News
Gap Up
SRM
SRM Entertainment
0.7754 of 5 stars
$0.43
+2.7%
N/A-68.8%$7.42M$4.31M-1.05N/APositive News
Gap Down

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This page (NASDAQ:HAS) was last updated on 5/17/2025 by MarketBeat.com Staff
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