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Hasbro (HAS) Competitors

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$91.54 +1.38 (+1.53%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$91.56 +0.02 (+0.03%)
As of 09/11/2026 07:33 PM Eastern
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HAS vs. JAKK, MAT, STRA, MGM, and RCL

Should you buy Hasbro stock or one of its competitors? Hasbro's main competitors and comparable companies include JAKKS Pacific (JAKK), Mattel (MAT), Strategic Education (STRA), MGM Resorts International (MGM), and Royal Caribbean Cruises (RCL). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer discretionary" sector.

How does Hasbro compare to JAKKS Pacific?

JAKKS Pacific (NASDAQ:JAKK) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, media sentiment, earnings and analyst recommendations.

JAKKS Pacific has higher earnings, but lower revenue than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$570.67M0.48$9.87M$1.3917.39
Hasbro$4.70B2.75-$322.40M$5.5616.46

Hasbro has a consensus target price of $109.43, indicating a potential upside of 19.54%. Given Hasbro's stronger consensus rating and higher probable upside, analysts clearly believe Hasbro is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Hasbro
0 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.75

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.1%. JAKKS Pacific pays out 71.9% of its earnings in the form of a dividend. Hasbro pays out 50.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

JAKKS Pacific has a beta of 1.39, indicating that its share price is 39% more volatile than the broader market. Comparatively, Hasbro has a beta of 0.47, indicating that its share price is 53% less volatile than the broader market.

44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 91.8% of Hasbro shares are owned by institutional investors. 4.2% of JAKKS Pacific shares are owned by insiders. Comparatively, 0.7% of Hasbro shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Hasbro had 20 more articles in the media than JAKKS Pacific. MarketBeat recorded 23 mentions for Hasbro and 3 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 1.59 beat Hasbro's score of 0.61 indicating that JAKKS Pacific is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JAKKS Pacific
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Hasbro
11 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Hasbro has a net margin of 15.97% compared to JAKKS Pacific's net margin of 2.77%. Hasbro's return on equity of 141.11% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific2.77% 4.33% 2.42%
Hasbro 15.97%141.11%14.72%

Summary

Hasbro beats JAKKS Pacific on 12 of the 18 factors compared between the two stocks.

How does Hasbro compare to Mattel?

Mattel (NASDAQ:MAT) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, dividends, profitability, valuation, analyst recommendations, institutional ownership and media sentiment.

Hasbro has a net margin of 15.97% compared to Mattel's net margin of 7.79%. Hasbro's return on equity of 141.11% beat Mattel's return on equity.

Company Net Margins Return on Equity Return on Assets
Mattel7.79% 16.20% 5.37%
Hasbro 15.97%141.11%14.72%

Mattel has higher revenue and earnings than Hasbro. Mattel is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mattel$5.35B0.75$397.58M$1.3610.30
Hasbro$4.70B2.75-$322.40M$5.5616.46

Mattel has a beta of 0.72, indicating that its stock price is 28% less volatile than the broader market. Comparatively, Hasbro has a beta of 0.47, indicating that its stock price is 53% less volatile than the broader market.

Mattel currently has a consensus price target of $17.80, indicating a potential upside of 27.05%. Hasbro has a consensus price target of $109.43, indicating a potential upside of 19.54%. Given Mattel's higher probable upside, equities analysts clearly believe Mattel is more favorable than Hasbro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mattel
3 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.29
Hasbro
0 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.75

In the previous week, Hasbro had 17 more articles in the media than Mattel. MarketBeat recorded 23 mentions for Hasbro and 6 mentions for Mattel. Mattel's average media sentiment score of 0.85 beat Hasbro's score of 0.61 indicating that Mattel is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mattel
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hasbro
11 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

97.2% of Mattel shares are owned by institutional investors. Comparatively, 91.8% of Hasbro shares are owned by institutional investors. 1.9% of Mattel shares are owned by company insiders. Comparatively, 0.7% of Hasbro shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Hasbro beats Mattel on 9 of the 17 factors compared between the two stocks.

How does Hasbro compare to Strategic Education?

Hasbro (NASDAQ:HAS) and Strategic Education (NASDAQ:STRA) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.1%. Strategic Education pays an annual dividend of $2.40 per share and has a dividend yield of 2.9%. Hasbro pays out 50.4% of its earnings in the form of a dividend. Strategic Education pays out 40.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Hasbro presently has a consensus price target of $109.43, suggesting a potential upside of 19.54%. Strategic Education has a consensus price target of $95.33, suggesting a potential upside of 16.74%. Given Hasbro's stronger consensus rating and higher possible upside, equities analysts plainly believe Hasbro is more favorable than Strategic Education.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hasbro
0 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.75
Strategic Education
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

91.8% of Hasbro shares are held by institutional investors. Comparatively, 93.3% of Strategic Education shares are held by institutional investors. 0.7% of Hasbro shares are held by company insiders. Comparatively, 3.6% of Strategic Education shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Hasbro had 22 more articles in the media than Strategic Education. MarketBeat recorded 23 mentions for Hasbro and 1 mentions for Strategic Education. Strategic Education's average media sentiment score of 1.53 beat Hasbro's score of 0.61 indicating that Strategic Education is being referred to more favorably in the news media.

Company Overall Sentiment
Hasbro Positive
Strategic Education Very Positive

Hasbro has a beta of 0.47, meaning that its share price is 53% less volatile than the broader market. Comparatively, Strategic Education has a beta of 0.49, meaning that its share price is 51% less volatile than the broader market.

Strategic Education has lower revenue, but higher earnings than Hasbro. Strategic Education is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hasbro$4.70B2.75-$322.40M$5.5616.46
Strategic Education$1.27B1.43$126.61M$6.0013.61

Hasbro has a net margin of 15.97% compared to Strategic Education's net margin of 10.46%. Hasbro's return on equity of 141.11% beat Strategic Education's return on equity.

Company Net Margins Return on Equity Return on Assets
Hasbro15.97% 141.11% 14.72%
Strategic Education 10.46%8.98%7.11%

Summary

Hasbro beats Strategic Education on 11 of the 18 factors compared between the two stocks.

How does Hasbro compare to MGM Resorts International?

Hasbro (NASDAQ:HAS) and MGM Resorts International (NYSE:MGM) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, media sentiment, dividends, profitability, valuation and earnings.

In the previous week, Hasbro had 13 more articles in the media than MGM Resorts International. MarketBeat recorded 23 mentions for Hasbro and 10 mentions for MGM Resorts International. MGM Resorts International's average media sentiment score of 0.74 beat Hasbro's score of 0.61 indicating that MGM Resorts International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hasbro
11 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
MGM Resorts International
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Hasbro presently has a consensus target price of $109.43, suggesting a potential upside of 19.54%. MGM Resorts International has a consensus target price of $53.25, suggesting a potential upside of 33.08%. Given MGM Resorts International's higher probable upside, analysts plainly believe MGM Resorts International is more favorable than Hasbro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hasbro
0 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.75
MGM Resorts International
2 Sell rating(s)
8 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.55

MGM Resorts International has higher revenue and earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than MGM Resorts International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hasbro$4.70B2.75-$322.40M$5.5616.46
MGM Resorts International$17.54B0.57$205.86M$1.6524.25

Hasbro has a net margin of 15.97% compared to MGM Resorts International's net margin of 2.40%. Hasbro's return on equity of 141.11% beat MGM Resorts International's return on equity.

Company Net Margins Return on Equity Return on Assets
Hasbro15.97% 141.11% 14.72%
MGM Resorts International 2.40%23.30%1.90%

Hasbro has a beta of 0.47, indicating that its stock price is 53% less volatile than the broader market. Comparatively, MGM Resorts International has a beta of 1.28, indicating that its stock price is 28% more volatile than the broader market.

91.8% of Hasbro shares are owned by institutional investors. Comparatively, 68.1% of MGM Resorts International shares are owned by institutional investors. 0.7% of Hasbro shares are owned by insiders. Comparatively, 3.4% of MGM Resorts International shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Hasbro beats MGM Resorts International on 9 of the 17 factors compared between the two stocks.

How does Hasbro compare to Royal Caribbean Cruises?

Hasbro (NASDAQ:HAS) and Royal Caribbean Cruises (NYSE:RCL) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, media sentiment, risk, valuation and profitability.

91.8% of Hasbro shares are owned by institutional investors. Comparatively, 87.5% of Royal Caribbean Cruises shares are owned by institutional investors. 0.7% of Hasbro shares are owned by insiders. Comparatively, 6.4% of Royal Caribbean Cruises shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Royal Caribbean Cruises has a net margin of 23.54% compared to Hasbro's net margin of 15.97%. Hasbro's return on equity of 141.11% beat Royal Caribbean Cruises' return on equity.

Company Net Margins Return on Equity Return on Assets
Hasbro15.97% 141.11% 14.72%
Royal Caribbean Cruises 23.54%43.33%10.56%

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.1%. Royal Caribbean Cruises pays an annual dividend of $6.00 per share and has a dividend yield of 2.3%. Hasbro pays out 50.4% of its earnings in the form of a dividend. Royal Caribbean Cruises pays out 37.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Royal Caribbean Cruises has increased its dividend for 1 consecutive years.

Royal Caribbean Cruises has higher revenue and earnings than Hasbro. Royal Caribbean Cruises is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hasbro$4.70B2.75-$322.40M$5.5616.46
Royal Caribbean Cruises$17.94B3.88$4.27B$16.1816.08

Hasbro has a beta of 0.47, suggesting that its share price is 53% less volatile than the broader market. Comparatively, Royal Caribbean Cruises has a beta of 1.74, suggesting that its share price is 74% more volatile than the broader market.

Hasbro currently has a consensus target price of $109.43, suggesting a potential upside of 19.54%. Royal Caribbean Cruises has a consensus target price of $353.40, suggesting a potential upside of 35.82%. Given Royal Caribbean Cruises' higher probable upside, analysts plainly believe Royal Caribbean Cruises is more favorable than Hasbro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hasbro
0 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.75
Royal Caribbean Cruises
0 Sell rating(s)
8 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.73

In the previous week, Hasbro had 4 more articles in the media than Royal Caribbean Cruises. MarketBeat recorded 23 mentions for Hasbro and 19 mentions for Royal Caribbean Cruises. Royal Caribbean Cruises' average media sentiment score of 0.78 beat Hasbro's score of 0.61 indicating that Royal Caribbean Cruises is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hasbro
11 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Royal Caribbean Cruises
11 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Royal Caribbean Cruises beats Hasbro on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HAS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HAS vs. The Competition

MetricHasbroLeisure Products IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$12.91B$3.13B$12.71B$12.85B
Dividend Yield3.06%2.58%56.80%11.17%
P/E Ratio16.46602.1145.7825.36
Price / Sales2.7538.2593.79117.05
Price / Cash13.4418.1028.5651.52
Price / Book22.713.674.086.20
Net Income-$322.40M$81.88M$445.67M$358.50M
7 Day Performance-1.07%-1.46%-2.31%-2.35%
1 Month Performance-5.34%-4.19%-4.15%-3.23%
1 Year Performance16.79%-5.31%-6.10%8.79%

Hasbro Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HAS
Hasbro
4.0542 of 5 stars
$91.54
+1.5%
$109.43
+19.5%
+16.8%$12.91B$4.70B16.464,520
JAKK
JAKKS Pacific
3.1167 of 5 stars
$24.58
flat
N/A+35.2%$281.32M$570.67M17.68580
MAT
Mattel
4.5212 of 5 stars
$14.53
flat
$17.80
+22.5%
-21.0%$4.15B$5.35B10.6831,000
STRA
Strategic Education
4.4717 of 5 stars
$81.59
flat
$95.33
+16.8%
-1.4%$1.81B$1.27B13.606,134
MGM
MGM Resorts International
3.6664 of 5 stars
$41.19
-0.1%
$53.37
+29.6%
+15.9%$10.37B$17.54B24.9662,000

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This page (NASDAQ:HAS) was last updated on 9/13/2026 by MarketBeat.com Staff.
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