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Hasbro (HAS) Competitors

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$77.10 +0.42 (+0.55%)
Closing price 04:00 PM Eastern
Extended Trading
$77.25 +0.15 (+0.19%)
As of 05:41 PM Eastern
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HAS vs. JAKK, MAT, STRA, MGM, RCL, BC, PII, RGR, JOUT, and MPX

Should you be buying Hasbro stock or one of its competitors? The main competitors of Hasbro include JAKKS Pacific (JAKK), Mattel (MAT), Strategic Education (STRA), MGM Resorts International (MGM), Royal Caribbean Cruises (RCL), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), and Marine Products (MPX).

Hasbro vs. Its Competitors

JAKKS Pacific (NASDAQ:JAKK) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, institutional ownership, earnings, analyst recommendations, valuation and dividends.

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.9%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.6%. JAKKS Pacific pays out 24.6% of its earnings in the form of a dividend. Hasbro pays out 92.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.

Hasbro has higher revenue and earnings than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$691.04M0.33$33.92M$4.075.04
Hasbro$4.14B2.61$385.60M$3.0325.45

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 3.9% of JAKKS Pacific shares are held by insiders. Comparatively, 0.9% of Hasbro shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Hasbro has a net margin of 9.99% compared to JAKKS Pacific's net margin of 6.45%. Hasbro's return on equity of 51.39% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific6.45% 19.30% 10.15%
Hasbro 9.99%51.39%9.44%

JAKKS Pacific currently has a consensus price target of $43.50, indicating a potential upside of 111.99%. Hasbro has a consensus price target of $81.67, indicating a potential upside of 5.92%. Given JAKKS Pacific's stronger consensus rating and higher possible upside, equities research analysts plainly believe JAKKS Pacific is more favorable than Hasbro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.33
Hasbro
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
3.00

JAKKS Pacific has a beta of 1.06, indicating that its share price is 6% more volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.59, indicating that its share price is 41% less volatile than the S&P 500.

In the previous week, Hasbro had 25 more articles in the media than JAKKS Pacific. MarketBeat recorded 32 mentions for Hasbro and 7 mentions for JAKKS Pacific. Hasbro's average media sentiment score of 0.34 beat JAKKS Pacific's score of -0.32 indicating that Hasbro is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JAKKS Pacific
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hasbro
12 Very Positive mention(s)
1 Positive mention(s)
10 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Neutral

Summary

Hasbro beats JAKKS Pacific on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HAS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HAS vs. The Competition

MetricHasbroTOYS/GAME/HOBBY IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$10.80B$3.51B$8.26B$9.02B
Dividend Yield3.66%4.29%3.17%4.03%
P/E Ratio25.458.6921.1420.15
Price / Sales2.611.164.02184.83
Price / Cash13.779.1816.7257.97
Price / Book9.083.334.695.60
Net Income$385.60M$237.96M$212.85M$248.50M
7 Day Performance-0.58%0.92%37.44%5.15%
1 Month Performance11.98%0.64%45.58%7.62%
1 Year Performance34.91%-5.40%21.12%21.56%

Hasbro Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HAS
Hasbro
4.6117 of 5 stars
$77.10
+0.5%
$81.67
+5.9%
+35.6%$10.80B$4.14B25.454,985Trending News
Analyst Revision
JAKK
JAKKS Pacific
4.5656 of 5 stars
$20.35
-2.5%
$43.50
+113.8%
+19.0%$226.90M$691.04M5.00580
MAT
Mattel
4.3755 of 5 stars
$20.01
-2.0%
$24.43
+22.1%
+25.7%$6.46B$5.38B12.8334,000Trending News
Analyst Revision
STRA
Strategic Education
4.7397 of 5 stars
$80.89
-3.1%
$107.67
+33.1%
-24.8%$1.95B$1.22B17.283,801
MGM
MGM Resorts International
4.9076 of 5 stars
$37.04
-1.5%
$47.24
+27.5%
-13.8%$10.08B$17.24B16.5463,000Analyst Forecast
RCL
Royal Caribbean Cruises
4.6494 of 5 stars
$328.55
-1.8%
$284.65
-13.4%
+103.9%$89.22B$16.48B27.29106,000Trending News
Analyst Forecast
BC
Brunswick
4.4325 of 5 stars
$58.21
-2.1%
$70.00
+20.3%
-14.2%$3.82B$5.24B48.1115,000
PII
Polaris
3.7213 of 5 stars
$45.83
-1.3%
$46.00
+0.4%
-34.9%$2.58B$7.18B63.6515,000
RGR
Sturm, Ruger & Company, Inc.
3.0661 of 5 stars
$36.09
-1.2%
N/A-12.3%$597.65M$535.64M19.721,780Positive News
JOUT
Johnson Outdoors
3.4085 of 5 stars
$31.38
-2.1%
N/A-1.2%$324.16M$592.85M-7.041,200Positive News
MPX
Marine Products
1.2544 of 5 stars
$8.87
-2.5%
$8.00
-9.8%
+0.9%$310.10M$236.55M21.12940

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This page (NASDAQ:HAS) was last updated on 7/10/2025 by MarketBeat.com Staff
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