HAS vs. JAKK, MAT, STRA, MGM, RCL, BC, PII, RGR, JOUT, and MPX
Should you be buying Hasbro stock or one of its competitors? The main competitors of Hasbro include JAKKS Pacific (JAKK), Mattel (MAT), Strategic Education (STRA), MGM Resorts International (MGM), Royal Caribbean Cruises (RCL), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), and Marine Products (MPX).
Hasbro vs. Its Competitors
JAKKS Pacific (NASDAQ:JAKK) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, media sentiment, analyst recommendations, earnings, institutional ownership, valuation, profitability and risk.
In the previous week, Hasbro had 17 more articles in the media than JAKKS Pacific. MarketBeat recorded 23 mentions for Hasbro and 6 mentions for JAKKS Pacific. Hasbro's average media sentiment score of 0.68 beat JAKKS Pacific's score of -0.08 indicating that Hasbro is being referred to more favorably in the news media.
JAKKS Pacific currently has a consensus target price of $43.50, indicating a potential upside of 113.86%. Hasbro has a consensus target price of $81.67, indicating a potential upside of 6.68%. Given JAKKS Pacific's stronger consensus rating and higher possible upside, research analysts plainly believe JAKKS Pacific is more favorable than Hasbro.
JAKKS Pacific has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.59, meaning that its stock price is 41% less volatile than the S&P 500.
Hasbro has higher revenue and earnings than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.
44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 3.9% of JAKKS Pacific shares are held by insiders. Comparatively, 0.9% of Hasbro shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.9%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.7%. JAKKS Pacific pays out 24.6% of its earnings in the form of a dividend. Hasbro pays out 92.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.
Hasbro has a net margin of 9.99% compared to JAKKS Pacific's net margin of 6.45%. Hasbro's return on equity of 51.39% beat JAKKS Pacific's return on equity.
Summary
Hasbro beats JAKKS Pacific on 10 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding HAS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:HAS) was last updated on 7/7/2025 by MarketBeat.com Staff
