Hasbro (HAS) Competitors

$95.65 +1.64 (+1.74%)

Closing price 04:00 PM Eastern

Extended Trading

$95.64 -0.01 (-0.01%)

As of 05:46 PM Eastern

HAS vs. JAKK, MAT, STRA, MGM, and RCL

Should you buy Hasbro stock or one of its competitors? MarketBeat compares Hasbro with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Hasbro include JAKKS Pacific (JAKK), Mattel (MAT), Strategic Education (STRA), MGM Resorts International (MGM), and Royal Caribbean Cruises (RCL). These companies are all part of the "consumer discretionary" sector.

How does Hasbro compare to JAKKS Pacific?

Hasbro (NASDAQ:HAS) and JAKKS Pacific (NASDAQ:JAKK) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, valuation, media sentiment, analyst recommendations, institutional ownership, profitability and dividends.

Hasbro presently has a consensus price target of $113.14, suggesting a potential upside of 18.29%. Given Hasbro's stronger consensus rating and higher possible upside, analysts clearly believe Hasbro is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	1 Sell rating(s)	3 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.75
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Hasbro has a beta of 0.52, meaning that its share price is 48% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.5, meaning that its share price is 50% more volatile than the broader market.

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 2.9%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.6%. Hasbro pays out -119.1% of its earnings in the form of a dividend. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

91.8% of Hasbro shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 0.7% of Hasbro shares are owned by company insiders. Comparatively, 3.9% of JAKKS Pacific shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

JAKKS Pacific has lower revenue, but higher earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.70B	2.88	-$322.40M	-$2.35	N/A
JAKKS Pacific	$570.67M	0.43	$9.87M	$0.69	31.23

JAKKS Pacific has a net margin of 1.41% compared to Hasbro's net margin of -6.86%. Hasbro's return on equity of 127.21% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hasbro	-6.86%	127.21%	14.08%
JAKKS Pacific	1.41%	3.26%	1.82%

In the previous week, JAKKS Pacific had 10 more articles in the media than Hasbro. MarketBeat recorded 22 mentions for JAKKS Pacific and 12 mentions for Hasbro. Hasbro's average media sentiment score of 1.00 beat JAKKS Pacific's score of -0.28 indicating that Hasbro is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hasbro	4 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
JAKKS Pacific	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Hasbro beats JAKKS Pacific on 11 of the 19 factors compared between the two stocks.

How does Hasbro compare to Mattel?

Hasbro (NASDAQ:HAS) and Mattel (NASDAQ:MAT) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, valuation, media sentiment, analyst recommendations, institutional ownership, profitability and dividends.

Hasbro presently has a consensus price target of $113.14, suggesting a potential upside of 18.29%. Mattel has a consensus price target of $18.22, suggesting a potential upside of 20.60%. Given Mattel's higher possible upside, analysts clearly believe Mattel is more favorable than Hasbro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	1 Sell rating(s)	3 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.75
Mattel	1 Sell rating(s)	7 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.38

Mattel has higher revenue and earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.70B	2.88	-$322.40M	-$2.35	N/A
Mattel	$5.38B	0.82	$397.58M	$1.58	9.56

Hasbro has a beta of 0.52, meaning that its share price is 48% less volatile than the broader market. Comparatively, Mattel has a beta of 0.74, meaning that its share price is 26% less volatile than the broader market.

Mattel has a net margin of 9.27% compared to Hasbro's net margin of -6.86%. Hasbro's return on equity of 127.21% beat Mattel's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hasbro	-6.86%	127.21%	14.08%
Mattel	9.27%	18.67%	6.34%

In the previous week, Hasbro had 1 more articles in the media than Mattel. MarketBeat recorded 12 mentions for Hasbro and 11 mentions for Mattel. Hasbro's average media sentiment score of 1.00 beat Mattel's score of 0.31 indicating that Hasbro is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hasbro	4 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Mattel	1 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

91.8% of Hasbro shares are owned by institutional investors. Comparatively, 97.2% of Mattel shares are owned by institutional investors. 0.7% of Hasbro shares are owned by company insiders. Comparatively, 1.9% of Mattel shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 2.9%. Mattel pays an annual dividend of $0.60 per share and has a dividend yield of 4.0%. Hasbro pays out -119.1% of its earnings in the form of a dividend. Mattel pays out 38.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Mattel beats Hasbro on 10 of the 18 factors compared between the two stocks.

How does Hasbro compare to Strategic Education?

Strategic Education (NASDAQ:STRA) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, risk, profitability, institutional ownership, analyst recommendations, dividends, media sentiment and earnings.

Strategic Education presently has a consensus price target of $87.00, suggesting a potential upside of 10.08%. Hasbro has a consensus price target of $113.14, suggesting a potential upside of 18.29%. Given Hasbro's higher probable upside, analysts plainly believe Hasbro is more favorable than Strategic Education.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Strategic Education	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.80
Hasbro	1 Sell rating(s)	3 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.75

Strategic Education has higher earnings, but lower revenue than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Strategic Education, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Strategic Education	$1.27B	1.41	$126.61M	$5.66	13.96
Hasbro	$4.70B	2.88	-$322.40M	-$2.35	N/A

Strategic Education has a beta of 0.52, indicating that its stock price is 48% less volatile than the broader market. Comparatively, Hasbro has a beta of 0.52, indicating that its stock price is 48% less volatile than the broader market.

Strategic Education has a net margin of 10.21% compared to Hasbro's net margin of -6.86%. Hasbro's return on equity of 127.21% beat Strategic Education's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Strategic Education	10.21%	8.78%	6.97%
Hasbro	-6.86%	127.21%	14.08%

In the previous week, Strategic Education had 3 more articles in the media than Hasbro. MarketBeat recorded 15 mentions for Strategic Education and 12 mentions for Hasbro. Strategic Education's average media sentiment score of 1.07 beat Hasbro's score of 1.00 indicating that Strategic Education is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Strategic Education	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Hasbro	4 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

93.3% of Strategic Education shares are owned by institutional investors. Comparatively, 91.8% of Hasbro shares are owned by institutional investors. 3.6% of Strategic Education shares are owned by insiders. Comparatively, 0.7% of Hasbro shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Strategic Education pays an annual dividend of $2.40 per share and has a dividend yield of 3.0%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 2.9%. Strategic Education pays out 42.4% of its earnings in the form of a dividend. Hasbro pays out -119.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Strategic Education beats Hasbro on 10 of the 17 factors compared between the two stocks.

How does Hasbro compare to MGM Resorts International?

MGM Resorts International (NYSE:MGM) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, analyst recommendations, media sentiment, dividends, earnings and risk.

68.1% of MGM Resorts International shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 3.4% of MGM Resorts International shares are held by company insiders. Comparatively, 0.7% of Hasbro shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

MGM Resorts International has higher revenue and earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than MGM Resorts International, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MGM Resorts International	$17.72B	0.53	$205.86M	$0.72	51.14
Hasbro	$4.70B	2.88	-$322.40M	-$2.35	N/A

MGM Resorts International currently has a consensus price target of $47.12, suggesting a potential upside of 27.95%. Hasbro has a consensus price target of $113.14, suggesting a potential upside of 18.29%. Given MGM Resorts International's higher possible upside, analysts clearly believe MGM Resorts International is more favorable than Hasbro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MGM Resorts International	4 Sell rating(s)	8 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	2.32
Hasbro	1 Sell rating(s)	3 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.75

MGM Resorts International has a beta of 1.28, suggesting that its stock price is 28% more volatile than the broader market. Comparatively, Hasbro has a beta of 0.52, suggesting that its stock price is 48% less volatile than the broader market.

MGM Resorts International pays an annual dividend of $0.01 per share and has a dividend yield of 0.0%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 2.9%. MGM Resorts International pays out 1.4% of its earnings in the form of a dividend. Hasbro pays out -119.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hasbro is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Hasbro had 8 more articles in the media than MGM Resorts International. MarketBeat recorded 12 mentions for Hasbro and 4 mentions for MGM Resorts International. Hasbro's average media sentiment score of 1.00 beat MGM Resorts International's score of 0.43 indicating that Hasbro is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
MGM Resorts International	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Hasbro	4 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

MGM Resorts International has a net margin of 1.03% compared to Hasbro's net margin of -6.86%. Hasbro's return on equity of 127.21% beat MGM Resorts International's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
MGM Resorts International	1.03%	24.43%	2.02%
Hasbro	-6.86%	127.21%	14.08%

Summary

Hasbro beats MGM Resorts International on 10 of the 18 factors compared between the two stocks.

How does Hasbro compare to Royal Caribbean Cruises?

Royal Caribbean Cruises (NYSE:RCL) and Hasbro (NASDAQ:HAS) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, analyst recommendations, media sentiment, dividends, earnings and risk.

87.5% of Royal Caribbean Cruises shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 6.4% of Royal Caribbean Cruises shares are held by company insiders. Comparatively, 0.7% of Hasbro shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Royal Caribbean Cruises has higher revenue and earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Royal Caribbean Cruises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Royal Caribbean Cruises	$18.39B	3.87	$4.27B	$16.39	16.21
Hasbro	$4.70B	2.88	-$322.40M	-$2.35	N/A

Royal Caribbean Cruises currently has a consensus price target of $350.79, suggesting a potential upside of 32.06%. Hasbro has a consensus price target of $113.14, suggesting a potential upside of 18.29%. Given Royal Caribbean Cruises' stronger consensus rating and higher possible upside, analysts clearly believe Royal Caribbean Cruises is more favorable than Hasbro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Royal Caribbean Cruises	0 Sell rating(s)	4 Hold rating(s)	15 Buy rating(s)	0 Strong Buy rating(s)	2.79
Hasbro	1 Sell rating(s)	3 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.75

Royal Caribbean Cruises has a beta of 1.77, suggesting that its stock price is 77% more volatile than the broader market. Comparatively, Hasbro has a beta of 0.52, suggesting that its stock price is 48% less volatile than the broader market.

Royal Caribbean Cruises pays an annual dividend of $6.00 per share and has a dividend yield of 2.3%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 2.9%. Royal Caribbean Cruises pays out 36.6% of its earnings in the form of a dividend. Hasbro pays out -119.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Royal Caribbean Cruises has raised its dividend for 1 consecutive years. Hasbro is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Royal Caribbean Cruises had 10 more articles in the media than Hasbro. MarketBeat recorded 22 mentions for Royal Caribbean Cruises and 12 mentions for Hasbro. Royal Caribbean Cruises' average media sentiment score of 1.46 beat Hasbro's score of 1.00 indicating that Royal Caribbean Cruises is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Royal Caribbean Cruises	17 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Hasbro	4 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Royal Caribbean Cruises has a net margin of 24.36% compared to Hasbro's net margin of -6.86%. Hasbro's return on equity of 127.21% beat Royal Caribbean Cruises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Royal Caribbean Cruises	24.36%	45.25%	11.13%
Hasbro	-6.86%	127.21%	14.08%

Summary

Royal Caribbean Cruises beats Hasbro on 14 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HAS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

HAS vs. The Competition

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Metric	Hasbro	TOYS/GAME/HOBBY Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$13.54B	$3.64B	$7.12B	$12.46B
Dividend Yield	2.94%	3.76%	2.90%	5.30%
P/E Ratio	-40.70	10.20	18.39	25.58
Price / Sales	2.88	1.04	3.66	63.56
Price / Cash	13.88	11.55	14.65	55.34
Price / Book	23.73	6.71	3.67	6.70
Net Income	-$322.40M	$18.88M	$247.44M	$333.77M
7 Day Performance	-1.79%	-2.12%	-1.12%	0.45%
1 Month Performance	3.13%	1.37%	13.77%	4.06%
1 Year Performance	46.68%	-19.67%	17.85%	36.21%

Hasbro Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
HAS Hasbro	3.8434 of 5 stars	$95.65 +1.7%	$113.14 +18.3%	+42.8%	$13.54B	$4.70B	N/A	4,520	Earnings Report Upcoming Earnings Analyst Forecast
JAKK JAKKS Pacific	2.2036 of 5 stars	$22.52 -3.0%	N/A	-7.2%	$265.74M	$570.67M	32.64	580	Trending News Analyst Downgrade Analyst Revision
MAT Mattel	4.368 of 5 stars	$14.99 -2.6%	$18.22 +21.6%	-24.7%	$4.47B	$5.35B	9.49	31,000
STRA Strategic Education	4.9549 of 5 stars	$77.61 -3.2%	$87.00 +12.1%	-11.8%	$1.81B	$1.27B	13.71	6,134	Positive News
MGM MGM Resorts International	4.5713 of 5 stars	$37.33 -3.8%	$47.12 +26.2%	+7.3%	$9.92B	$17.54B	51.85	62,000

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This page (NASDAQ:HAS) was last updated on 5/14/2026 by MarketBeat.com Staff.

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Hasbro (HAS) Competitors

HAS vs. JAKK, MAT, STRA, MGM, and RCL

How does Hasbro compare to JAKKS Pacific?

Summary

How does Hasbro compare to Mattel?

Summary

How does Hasbro compare to Strategic Education?

Summary

How does Hasbro compare to MGM Resorts International?

Summary

How does Hasbro compare to Royal Caribbean Cruises?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

HAS vs. The Competition

Hasbro Competitors List

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Stock Ideas and Recommendations

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Hasbro (HAS) Competitors

HAS vs. JAKK, MAT, STRA, MGM, and RCL

How does Hasbro compare to JAKKS Pacific?

Do analysts prefer HAS or JAKK?

Which has more volatility and risk, HAS or JAKK?

Is HAS or JAKK a better dividend stock?

Do institutionals & insiders have more ownership in HAS or JAKK?

Which has better earnings & valuation, HAS or JAKK?

Is HAS or JAKK more profitable?

Does the media favor HAS or JAKK?

Summary

How does Hasbro compare to Mattel?

Do analysts prefer HAS or MAT?

Which has better earnings & valuation, HAS or MAT?

Which has more volatility and risk, HAS or MAT?

Is HAS or MAT more profitable?

Does the media favor HAS or MAT?

Do institutionals & insiders have more ownership in HAS or MAT?

Is HAS or MAT a better dividend stock?

Summary

How does Hasbro compare to Strategic Education?

Do analysts recommend STRA or HAS?

Which has better valuation & earnings, STRA or HAS?

Which has more risk and volatility, STRA or HAS?

Is STRA or HAS more profitable?

Does the media favor STRA or HAS?

Do insiders & institutionals believe in STRA or HAS?

Is STRA or HAS a better dividend stock?

Summary

How does Hasbro compare to MGM Resorts International?

Do insiders and institutionals have more ownership in MGM or HAS?

Which has preferable earnings and valuation, MGM or HAS?

Do analysts recommend MGM or HAS?

Which has more volatility and risk, MGM or HAS?

Is MGM or HAS a better dividend stock?

Does the media refer more to MGM or HAS?

Is MGM or HAS more profitable?

Summary

How does Hasbro compare to Royal Caribbean Cruises?

Do insiders and institutionals have more ownership in RCL or HAS?

Which has preferable earnings and valuation, RCL or HAS?

Do analysts recommend RCL or HAS?

Which has more volatility and risk, RCL or HAS?

Is RCL or HAS a better dividend stock?

Does the media refer more to RCL or HAS?

Is RCL or HAS more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

HAS vs. The Competition

Hasbro Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools