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Hasbro (HAS) Competitors

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$75.37 -1.73 (-2.24%)
Closing price 04:00 PM Eastern
Extended Trading
$75.18 -0.19 (-0.25%)
As of 07:31 PM Eastern
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HAS vs. JAKK, MAT, STRA, MGM, RCL, BC, PII, RGR, JOUT, and MPX

Should you be buying Hasbro stock or one of its competitors? The main competitors of Hasbro include JAKKS Pacific (JAKK), Mattel (MAT), Strategic Education (STRA), MGM Resorts International (MGM), Royal Caribbean Cruises (RCL), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), and Marine Products (MPX).

Hasbro vs. Its Competitors

Hasbro (NASDAQ:HAS) and JAKKS Pacific (NASDAQ:JAKK) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, analyst recommendations, valuation, institutional ownership, media sentiment, dividends, earnings and risk.

In the previous week, Hasbro had 28 more articles in the media than JAKKS Pacific. MarketBeat recorded 32 mentions for Hasbro and 4 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.46 beat Hasbro's score of 0.35 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hasbro
11 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Neutral
JAKKS Pacific
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

91.8% of Hasbro shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 0.9% of Hasbro shares are held by insiders. Comparatively, 3.9% of JAKKS Pacific shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Hasbro has a net margin of 9.99% compared to JAKKS Pacific's net margin of 6.45%. Hasbro's return on equity of 51.39% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
Hasbro9.99% 51.39% 9.44%
JAKKS Pacific 6.45%19.30%10.15%

Hasbro has a beta of 0.59, indicating that its stock price is 41% less volatile than the S&P 500. Comparatively, JAKKS Pacific has a beta of 1.06, indicating that its stock price is 6% more volatile than the S&P 500.

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.7%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 5.0%. Hasbro pays out 92.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. JAKKS Pacific pays out 24.6% of its earnings in the form of a dividend. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.

Hasbro has higher revenue and earnings than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hasbro$4.14B2.55$385.60M$3.0324.87
JAKKS Pacific$691.04M0.33$33.92M$4.074.96

Hasbro currently has a consensus price target of $81.67, indicating a potential upside of 8.35%. JAKKS Pacific has a consensus price target of $43.50, indicating a potential upside of 115.45%. Given JAKKS Pacific's stronger consensus rating and higher possible upside, analysts clearly believe JAKKS Pacific is more favorable than Hasbro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hasbro
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
3.00
JAKKS Pacific
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.33

Summary

Hasbro and JAKKS Pacific tied by winning 9 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HAS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HAS vs. The Competition

MetricHasbroTOYS/GAME/HOBBY IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$10.80B$3.51B$8.39B$9.11B
Dividend Yield3.63%4.25%3.12%4.01%
P/E Ratio24.878.5318.2919.92
Price / Sales2.551.143.3499.65
Price / Cash13.889.2516.9458.16
Price / Book8.883.264.655.49
Net Income$385.60M$237.96M$214.95M$250.27M
7 Day Performance-2.81%-0.66%36.56%4.78%
1 Month Performance9.17%-1.12%44.94%7.20%
1 Year Performance28.66%-10.82%17.53%17.27%

Hasbro Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HAS
Hasbro
4.677 of 5 stars
$75.37
-2.2%
$81.67
+8.4%
+34.9%$10.80B$4.14B24.874,985Trending News
Analyst Revision
JAKK
JAKKS Pacific
4.5037 of 5 stars
$20.35
-2.5%
$43.50
+113.8%
+17.7%$226.90M$691.04M5.00580
MAT
Mattel
4.3533 of 5 stars
$20.01
-2.0%
$24.43
+22.1%
+24.0%$6.46B$5.38B12.8334,000Trending News
Analyst Revision
STRA
Strategic Education
4.8247 of 5 stars
$80.89
-3.1%
$107.67
+33.1%
-25.2%$1.95B$1.22B17.283,801Positive News
MGM
MGM Resorts International
4.7662 of 5 stars
$37.04
-1.5%
$47.24
+27.5%
-11.5%$10.08B$17.24B16.5463,000Analyst Forecast
RCL
Royal Caribbean Cruises
4.3221 of 5 stars
$328.55
-1.8%
$284.65
-13.4%
+110.3%$89.22B$16.48B27.29106,000Analyst Forecast
BC
Brunswick
4.7054 of 5 stars
$58.21
-2.1%
$70.00
+20.3%
-13.6%$3.82B$5.24B48.1115,000Positive News
PII
Polaris
3.2674 of 5 stars
$45.83
-1.3%
$46.00
+0.4%
-32.5%$2.58B$7.18B63.6515,000
RGR
Sturm, Ruger & Company, Inc.
3.726 of 5 stars
$36.09
-1.2%
N/A-12.9%$597.65M$535.64M19.721,780Positive News
JOUT
Johnson Outdoors
3.7307 of 5 stars
$31.38
-2.1%
N/A-5.3%$324.16M$592.85M-7.041,200Positive News
MPX
Marine Products
1.3802 of 5 stars
$8.87
-2.5%
$8.00
-9.8%
+2.9%$310.10M$236.55M21.12940

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This page (NASDAQ:HAS) was last updated on 7/11/2025 by MarketBeat.com Staff
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