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Royal Caribbean Cruises (RCL) Stock Forecast & Price Target

Royal Caribbean Cruises logo
$247.42 -2.32 (-0.93%)
As of 02:06 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Royal Caribbean Cruises - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
8
Buy
14

Based on 22 Wall Street analysts who have issued ratings for Royal Caribbean Cruises in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 22 analysts, 8 have given a hold rating, 12 have given a buy rating, and 2 have given a strong buy rating for RCL.

Consensus Price Target

$353.40
42.84% Upside
According to the 22 analysts' twelve-month price targets for Royal Caribbean Cruises, the average price target is $353.40. The highest price target for RCL is $425.00, while the lowest price target for RCL is $296.00. The average price target represents a forecasted upside of 42.84% from the current price of $247.42.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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RCL Analyst Ratings Over Time

TypeCurrent Forecast
9/18/25 to 9/18/26
1 Month Ago
8/19/25 to 8/19/26
3 Months Ago
6/20/25 to 6/20/26
1 Year Ago
9/18/24 to 9/18/25
Strong Buy
2 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
12 Buy rating(s)
14 Buy rating(s)
14 Buy rating(s)
18 Buy rating(s)
Hold
8 Hold rating(s)
7 Hold rating(s)
6 Hold rating(s)
4 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$353.40$353.40$345.53$327.14
Forecasted Upside42.84% Upside17.31% Upside10.54% Upside0.39% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

RCL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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RCL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Royal Caribbean Cruises Stock vs. The Competition

TypeRoyal Caribbean CruisesConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.73
2.19
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside41.43% Upside186.11% Upside17.73% Upside
News Sentiment Rating
Positive News

See Recent RCL News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/8/2026
TD Cowen logo
TD Cowen
3 of 5 stars
UpgradeStrong-Buy
9/3/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 DowngradeBuy (B-)Hold (C+)
8/3/2026
UBS Group AG logo
UBS Group
4 of 5 stars
Robin Farley
Robin Farley
3 of 5 stars
Reiterated RatingBuy$367.00+13.29%
7/30/2026Boost TargetEqual Weight$280.00 ➝ $300.00-7.42%
7/29/2026Boost TargetPositive$350.00 ➝ $372.00+15.24%
7/29/2026Boost TargetBuy$410.00 ➝ $415.00+28.07%
7/29/2026Boost TargetOverweight$361.00 ➝ $388.00+20.20%
7/29/2026Boost TargetBuy$327.00 ➝ $362.00+12.15%
7/29/2026 DowngradeStrong-BuyHold
7/28/2026 Reiterated RatingOutperform
7/7/2026Initiated CoverageOutperform$370.00+31.15%
6/18/2026 UpgradeStrong SellHold
6/1/2026Initiated CoverageBuyHold$304.00+6.80%
5/22/2026Lower TargetHold$318.00 ➝ $297.00+13.93%
5/1/2026 Set Target$380.00+42.27%
5/1/2026 Set Target$296.00+11.24%
5/1/2026Lower TargetOverweight$351.00 ➝ $340.00+28.75%
4/8/2026Lower TargetOverweight$376.00 ➝ $341.00+22.11%
2/6/2026Boost TargetBuy$415.00 ➝ $425.00+23.74%
1/30/2026Reiterated RatingOutperform$380.00+10.32%
1/30/2026Boost TargetBuy$310.00 ➝ $370.00+13.63%
1/30/2026Boost TargetHold$275.00 ➝ $334.00-3.03%
1/12/2026Boost TargetNeutral$325.00 ➝ $330.00+9.08%
10/31/2025 Set Target$360.00+25.87%
5/9/2025Lower TargetOutperform$300.00 ➝ $265.00+14.14%
4/25/2025Initiated CoverageBuy$279.00+31.92%
4/21/2025UpgradeStrong-Buy
3/27/2025Initiated CoverageOutperform$262.00+19.22%
1/29/2025Boost TargetBuy$280.00 ➝ $305.00+15.22%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 02:07 PM ET.


Should I Buy Royal Caribbean Cruises Stock? RCL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 17, 2026. Please send any questions or comments about these Royal Caribbean Cruises pros and cons to contact@marketbeat.com.

Royal Caribbean Cruises
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Royal Caribbean Cruises Ltd.:

  • The company recently reported a strong second quarter with earnings per share of $4.21, which beat the consensus estimate of $3.98 by $0.23, demonstrating robust profitability with a net margin of 23.54% and a return on equity of 43.33%.
  • Analysts maintain a positive outlook with a consensus rating of Moderate Buy and a price target of $353.40, which represents significant upside potential from the current stock price of $249.88.
  • The stock offers a dividend yield of 2.41%, with a recent quarterly dividend of $1.50 per share payable on October 8th, providing a steady income stream supported by a sustainable payout ratio of 37.08%.
  • Recent institutional activity includes a new stake of 1,011,972 shares purchased by Bank of America Corp DE during the second quarter, valued at approximately $321.3 million, indicating renewed institutional interest.
  • The company has raised its full-year 2026 earnings guidance to a range of $17.73 to $17.87 per share, exceeding the previous consensus estimate of $17.32, signaling confidence in continued growth.

Royal Caribbean Cruises
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Royal Caribbean Cruises Ltd. for these reasons:

  • The stock is trading at $249.88, which is significantly below its 52-week high of $356.39 and its 50-day simple moving average of $290.58, indicating a recent downward trend and potential overvaluation relative to recent performance.
  • Insider selling has been prominent, with CEO Michael Bayley selling 12,811 shares in late July and Director Arne Alexander Wilhelmsen selling over 1.4 million shares in February, which may signal a lack of confidence from company leadership.
  • The company carries a high debt-to-equity ratio of 2.03 and a low current ratio of 0.21, suggesting significant leverage and limited short-term liquidity to cover immediate obligations.
  • Short interest has increased slightly to 10,977,220 shares as of August 31, 2026, with a days-to-cover ratio of 7.02, indicating that some investors are betting against the stock's future performance.
  • Recent analyst actions include Weiss Ratings cutting its rating from Buy to Hold and Truist Financial lowering its price target to $297.00, reflecting growing concerns about the stock's valuation and growth prospects.

RCL Forecast - Frequently Asked Questions

According to the research reports of 22 Wall Street equities research analysts, the average twelve-month stock price forecast for Royal Caribbean Cruises is $353.40, with a high forecast of $425.00 and a low forecast of $296.00.

22 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Royal Caribbean Cruises in the last year. There are currently 8 hold ratings, 12 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" RCL shares.

According to analysts, Royal Caribbean Cruises's stock has a predicted upside of 42.84% based on their 12-month stock forecasts.

Over the previous 90 days, Royal Caribbean Cruises's stock had 2 upgrades and 2 downgrades by analysts.

Royal Caribbean Cruises has been rated by research analysts at BMO Capital Markets, Citigroup, Freedom Capital, Morgan Stanley, Stifel Nicolaus, Susquehanna, TD Cowen, UBS Group, Weiss Ratings, Wells Fargo & Company, and William Blair in the past 90 days.

Analysts like Royal Caribbean Cruises more than other "consumer discretionary" companies. The consensus rating for Royal Caribbean Cruises is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how RCL compares to other companies.


MarketBeat monitors more than a dozen sources for Royal Caribbean Cruises analyst ratings, with the most recent rating issued on 9/8/2026.
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