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Hilton Worldwide (HLT) Stock Forecast & Price Target

Hilton Worldwide logo
$302.88 -2.75 (-0.90%)
Closing price 03:59 PM Eastern
Extended Trading
$302.25 -0.63 (-0.21%)
As of 06:41 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Hilton Worldwide - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
8
Buy
17

Based on 25 Wall Street analysts who have issued ratings for Hilton Worldwide in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 25 analysts, 8 have given a hold rating, 15 have given a buy rating, and 2 have given a strong buy rating for HLT.

Consensus Price Target

$354.00
16.88% Upside
According to the 25 analysts' twelve-month price targets for Hilton Worldwide, the average price target is $354.00. The highest price target for HLT is $400.00, while the lowest price target for HLT is $316.00. The average price target represents a forecasted upside of 16.88% from the current price of $302.88.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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HLT Analyst Ratings Over Time

TypeCurrent Forecast
9/17/25 to 9/17/26
1 Month Ago
8/18/25 to 8/18/26
3 Months Ago
6/19/25 to 6/19/26
1 Year Ago
9/17/24 to 9/17/25
Strong Buy
2 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
15 Buy rating(s)
16 Buy rating(s)
14 Buy rating(s)
8 Buy rating(s)
Hold
8 Hold rating(s)
7 Hold rating(s)
9 Hold rating(s)
9 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$354.00$353.82$349.45$265.88
Forecasted Upside16.88% Upside7.79% Upside0.10% Upside-0.11% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

HLT Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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HLT Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Hilton Worldwide Stock vs. The Competition

TypeHilton WorldwideConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.76
2.19
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside16.53% Upside183.96% Upside17.57% Upside
News Sentiment Rating
Positive News

See Recent HLT News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/10/2026
Truist Financial Corporation logo
Truist Financial
3 of 5 stars
Patrick Scholes
Patrick Scholes
3 of 5 stars
Boost TargetHold$312.00 ➝ $316.00+2.79%
9/8/2026
TD Cowen logo
TD Cowen
3 of 5 stars
 UpgradeStrong-Buy
9/4/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 DowngradeBuy (B)Buy (B-)
9/2/2026Initiated CoveragePeer Perform
8/14/2026Reiterated RatingBuy$363.00+11.77%
8/12/2026 UpgradeStrong-Buy
8/12/2026 Initiated CoverageOutperform
8/12/2026 UpgradeHoldBuy$365.00+16.01%
8/11/2026Lower TargetNeutral$353.00 ➝ $345.00+10.92%
7/30/2026Boost TargetOverweight$379.00 ➝ $382.00+18.62%
7/29/2026Boost TargetOverweight$367.00 ➝ $368.00+13.84%
7/29/2026Boost TargetOutperform$359.00 ➝ $360.00+11.37%
7/21/2026 UpgradeIn-LineOutperform
7/21/2026Boost TargetOverweight$363.00 ➝ $365.00+12.20%
7/17/2026Boost TargetOverweight$319.00 ➝ $332.00+3.47%
6/15/2026 Boost TargetBuy$380.00 ➝ $400.00+14.07%
5/15/2026Lower TargetMarket Perform$322.00 ➝ $320.00+1.18%
4/29/2026 Boost TargetBuy$353.00 ➝ $387.00+20.34%
4/29/2026 Boost TargetBuy$354.00 ➝ $360.00+11.94%
4/29/2026 Boost TargetNeutral$296.00 ➝ $320.00-0.50%
4/29/2026 Boost TargetNeutral$320.00 ➝ $325.00+1.06%
4/28/2026Boost TargetNeutral$321.00 ➝ $326.00+1.37%
4/27/2026 Boost Target$324.00 ➝ $375.00+12.64%
4/23/2026 Boost TargetMarket Perform$325.00 ➝ $345.00+3.39%
2/20/2026 Boost TargetOutperform$300.00 ➝ $355.00+14.08%
2/11/2026Reiterated RatingBuy$339.00+4.51%
5/14/2025UpgradeHoldStrong-Buy
10/21/2024 DowngradeBuyHold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 06:46 PM ET.


Should I Buy Hilton Worldwide Stock? HLT Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 15, 2026. Please send any questions or comments about these Hilton Worldwide pros and cons to contact@marketbeat.com.

Hilton Worldwide
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Hilton Worldwide Holdings Inc.:

  • Hilton Worldwide Holdings Inc. recently demonstrated strong earnings momentum by beating analyst expectations in its most recent quarterly report, posting earnings per share of $2.29 against a consensus estimate of $2.27, which signals that the company is effectively managing its costs and generating profit despite broader economic headwinds.
  • The stock is currently trading at $307.56, which is significantly below the average analyst price target of $354.00, suggesting that the market may be undervaluing the company's future growth potential relative to what Wall Street expects it to achieve over the next twelve months.
  • Institutional investors are showing renewed confidence in the hospitality sector, with major firms like Bank of America Corp DE acquiring a new stake worth approximately $1.73 billion and BlackRock Inc. adding a position worth over $6.27 billion during the second quarter, indicating that large capital pools are betting on the company's stability.
  • Recent analyst actions have been overwhelmingly positive, with TD Cowen upgrading the stock to a "strong-buy" rating and Deutsche Bank raising its rating to "buy" with a $365.00 price target, reflecting a consensus view that the company's fundamentals are improving and warrant a higher valuation.
  • The company maintains a consistent dividend policy, having recently announced a quarterly dividend of $0.15 per share, which provides a steady income stream for investors and demonstrates management's commitment to returning capital to shareholders even while investing in growth.

Hilton Worldwide
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Hilton Worldwide Holdings Inc. for these reasons:

  • The company is trading at a price-to-earnings ratio of 45.16, which is relatively high and suggests that the stock price is expensive relative to its current earnings, potentially leaving little room for error if future earnings growth slows down or disappoints.
  • Insider activity has been negative recently, as Director Chris Carr sold 439 shares on September 14th and CEO Christopher J. Nassetta sold over 114,000 shares in February, which can be interpreted as insiders taking advantage of high stock prices to reduce their personal exposure to the company.
  • The stock is currently trading below its 50-day moving average of $321.76 and its 200-day moving average of $321.82, which is a technical indicator that often signals a downward trend or a lack of short-term buying momentum in the market.
  • Short interest has been increasing, with the number of shares shorted rising to 5,111,967 in the most recent reporting period, indicating that a growing number of traders are betting against the stock's price appreciation, which can create additional selling pressure.
  • The company reported a negative return on equity of 35.24% in its latest quarterly results, which suggests that the company is not efficiently using shareholder capital to generate profits, a metric that is critical for long-term value creation in the hospitality industry.

HLT Forecast - Frequently Asked Questions

According to the research reports of 25 Wall Street equities research analysts, the average twelve-month stock price forecast for Hilton Worldwide is $354.00, with a high forecast of $400.00 and a low forecast of $316.00.

25 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Hilton Worldwide in the last year. There are currently 8 hold ratings, 15 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" HLT shares.

According to analysts, Hilton Worldwide's stock has a predicted upside of 16.88% based on their 12-month stock forecasts.

Over the previous 90 days, Hilton Worldwide's stock had 5 upgrades and 2 downgrades by analysts.

Analysts like Hilton Worldwide more than other "consumer discretionary" companies. The consensus rating for Hilton Worldwide is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how HLT compares to other companies.


MarketBeat monitors more than a dozen sources for Hilton Worldwide analyst ratings, with the most recent rating issued on 9/10/2026.
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