Do analysts recommend JAKK or RICK?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score JAKKS Pacific 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 RCI Hospitality 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Does the media favor JAKK or RICK?

In the previous week, JAKKS Pacific had 14 more articles in the media than RCI Hospitality. MarketBeat recorded 15 mentions for JAKKS Pacific and 1 mentions for RCI Hospitality. RCI Hospitality's average media sentiment score of 1.54 beat JAKKS Pacific's score of -0.32 indicating that RCI Hospitality is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment JAKKS Pacific 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral RCI Hospitality 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Do analysts prefer JAKK or SWIM?

Latham Group has a consensus target price of $7.83, suggesting a potential upside of 11.90%. Given Latham Group's higher possible upside, analysts plainly believe Latham Group is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score JAKKS Pacific 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Latham Group 3 Sell rating(s) 2 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 1.86

Does the media refer more to JAKK or SWIM?

In the previous week, JAKKS Pacific had 9 more articles in the media than Latham Group. MarketBeat recorded 15 mentions for JAKKS Pacific and 6 mentions for Latham Group. Latham Group's average media sentiment score of 0.66 beat JAKKS Pacific's score of -0.32 indicating that Latham Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment JAKKS Pacific 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Latham Group 2 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend SWBI or JAKK?

Smith & Wesson Brands presently has a consensus target price of $16.50, indicating a potential upside of 20.88%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, analysts clearly believe Smith & Wesson Brands is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Smith & Wesson Brands 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33 JAKKS Pacific 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media prefer SWBI or JAKK?

In the previous week, JAKKS Pacific had 13 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 15 mentions for JAKKS Pacific and 2 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 1.17 beat JAKKS Pacific's score of -0.32 indicating that Smith & Wesson Brands is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Smith & Wesson Brands 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive JAKKS Pacific 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts recommend JAKK or RGR?

Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, indicating a potential upside of 19.48%. Given Sturm, Ruger & Company, Inc.'s higher possible upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score JAKKS Pacific 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Sturm, Ruger & Company, Inc. 1 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media refer more to JAKK or RGR?

In the previous week, JAKKS Pacific had 14 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 15 mentions for JAKKS Pacific and 1 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.79 beat JAKKS Pacific's score of -0.32 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment JAKKS Pacific 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Sturm, Ruger & Company, Inc. 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Do analysts prefer MBUU or JAKK?

Malibu Boats currently has a consensus target price of $31.60, indicating a potential upside of 7.23%. Given Malibu Boats' higher possible upside, equities research analysts plainly believe Malibu Boats is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Malibu Boats 1 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00 JAKKS Pacific 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has stronger earnings & valuation, MBUU or JAKK?

Malibu Boats has higher revenue and earnings than JAKKS Pacific. Malibu Boats is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Malibu Boats $807.56M 0.72 $14.88M -$0.06 N/A JAKKS Pacific $584.24M 0.50 $9.87M $1.39 18.35

Does the media refer more to MBUU or JAKK?

In the previous week, JAKKS Pacific had 11 more articles in the media than Malibu Boats. MarketBeat recorded 15 mentions for JAKKS Pacific and 4 mentions for Malibu Boats. Malibu Boats' average media sentiment score of 0.34 beat JAKKS Pacific's score of -0.32 indicating that Malibu Boats is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Malibu Boats 2 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral JAKKS Pacific 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral

JAKKS Pacific (JAKK) Competitors

$25.51 +0.03 (+0.12%)

Closing price 08/24/2026 04:00 PM Eastern

Extended Trading

$25.10 -0.41 (-1.62%)

As of 04:20 AM Eastern

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JAKK vs. RICK, SWIM, SWBI, RGR, and MBUU

Should you buy JAKKS Pacific stock or one of its competitors? JAKKS Pacific's main competitors and comparable companies include RCI Hospitality (RICK), Latham Group (SWIM), Smith & Wesson Brands (SWBI), Sturm, Ruger & Company, Inc. (RGR), and Malibu Boats (MBUU). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer discretionary" sector.

How does JAKKS Pacific compare to RCI Hospitality?

JAKKS Pacific (NASDAQ:JAKK) and RCI Hospitality (NASDAQ:RICK) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, dividends, media sentiment, valuation, analyst recommendations, profitability, earnings and risk.

JAKKS Pacific has a net margin of 2.77% compared to RCI Hospitality's net margin of -1.48%. JAKKS Pacific's return on equity of 4.33% beat RCI Hospitality's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JAKKS Pacific	2.77%	4.33%	2.42%
RCI Hospitality	-1.48%	-1.74%	-0.72%

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 3.9%. RCI Hospitality pays an annual dividend of $0.32 per share and has a dividend yield of 1.0%. JAKKS Pacific pays out 71.9% of its earnings in the form of a dividend. RCI Hospitality pays out -78.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. RCI Hospitality has raised its dividend for 4 consecutive years.

RCI Hospitality has lower revenue, but higher earnings than JAKKS Pacific. RCI Hospitality is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JAKKS Pacific	$584.24M	0.50	$9.87M	$1.39	18.35
RCI Hospitality	$279.43M	0.84	$10.81M	-$0.41	N/A

In the previous week, JAKKS Pacific had 14 more articles in the media than RCI Hospitality. MarketBeat recorded 15 mentions for JAKKS Pacific and 1 mentions for RCI Hospitality. RCI Hospitality's average media sentiment score of 1.54 beat JAKKS Pacific's score of -0.32 indicating that RCI Hospitality is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
JAKKS Pacific	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
RCI Hospitality	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

JAKKS Pacific has a beta of 1.41, meaning that its share price is 41% more volatile than the broader market. Comparatively, RCI Hospitality has a beta of 0.76, meaning that its share price is 24% less volatile than the broader market.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JAKKS Pacific	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
RCI Hospitality	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 53.8% of RCI Hospitality shares are held by institutional investors. 4.2% of JAKKS Pacific shares are held by company insiders. Comparatively, 11.4% of RCI Hospitality shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

JAKKS Pacific beats RCI Hospitality on 10 of the 17 factors compared between the two stocks.

How does JAKKS Pacific compare to Latham Group?

JAKKS Pacific (NASDAQ:JAKK) and Latham Group (NASDAQ:SWIM) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, dividends, profitability, earnings, institutional ownership, media sentiment and valuation.

Latham Group has a consensus target price of $7.83, suggesting a potential upside of 11.90%. Given Latham Group's higher possible upside, analysts plainly believe Latham Group is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JAKKS Pacific	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Latham Group	3 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	1.86

Latham Group has lower revenue, but higher earnings than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JAKKS Pacific	$584.24M	0.50	$9.87M	$1.39	18.35
Latham Group	$545.91M	1.51	$11.12M	$0.05	140.00

In the previous week, JAKKS Pacific had 9 more articles in the media than Latham Group. MarketBeat recorded 15 mentions for JAKKS Pacific and 6 mentions for Latham Group. Latham Group's average media sentiment score of 0.66 beat JAKKS Pacific's score of -0.32 indicating that Latham Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
JAKKS Pacific	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Latham Group	2 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 84.0% of Latham Group shares are owned by institutional investors. 4.2% of JAKKS Pacific shares are owned by insiders. Comparatively, 3.3% of Latham Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

JAKKS Pacific has a beta of 1.41, meaning that its share price is 41% more volatile than the broader market. Comparatively, Latham Group has a beta of 1.65, meaning that its share price is 65% more volatile than the broader market.

JAKKS Pacific has a net margin of 2.77% compared to Latham Group's net margin of 0.92%. JAKKS Pacific's return on equity of 4.33% beat Latham Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JAKKS Pacific	2.77%	4.33%	2.42%
Latham Group	0.92%	1.31%	0.63%

Summary

JAKKS Pacific and Latham Group tied by winning 8 of the 16 factors compared between the two stocks.

How does JAKKS Pacific compare to Smith & Wesson Brands?

Smith & Wesson Brands (NASDAQ:SWBI) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, media sentiment, valuation, dividends, profitability, risk and analyst recommendations.

In the previous week, JAKKS Pacific had 13 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 15 mentions for JAKKS Pacific and 2 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 1.17 beat JAKKS Pacific's score of -0.32 indicating that Smith & Wesson Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Smith & Wesson Brands	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
JAKKS Pacific	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Smith & Wesson Brands has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.41, indicating that its share price is 41% more volatile than the broader market.

59.3% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 2.3% of Smith & Wesson Brands shares are owned by company insiders. Comparatively, 4.2% of JAKKS Pacific shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 3.8%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 3.9%. Smith & Wesson Brands pays out 130.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. JAKKS Pacific pays out 71.9% of its earnings in the form of a dividend. Smith & Wesson Brands has increased its dividend for 4 consecutive years. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.

Smith & Wesson Brands presently has a consensus target price of $16.50, indicating a potential upside of 20.88%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, analysts clearly believe Smith & Wesson Brands is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smith & Wesson Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
JAKKS Pacific	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Smith & Wesson Brands has a net margin of 3.53% compared to JAKKS Pacific's net margin of 2.77%. Smith & Wesson Brands' return on equity of 5.01% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Smith & Wesson Brands	3.53%	5.01%	3.41%
JAKKS Pacific	2.77%	4.33%	2.42%

Smith & Wesson Brands has higher earnings, but lower revenue than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smith & Wesson Brands	$523.84M	1.17	$18.48M	$0.40	34.13
JAKKS Pacific	$584.24M	0.50	$9.87M	$1.39	18.35

Summary

Smith & Wesson Brands beats JAKKS Pacific on 12 of the 19 factors compared between the two stocks.

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

JAKKS Pacific (NASDAQ:JAKK) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, dividends, analyst recommendations, profitability, earnings, valuation and risk.

In the previous week, JAKKS Pacific had 14 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 15 mentions for JAKKS Pacific and 1 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.79 beat JAKKS Pacific's score of -0.32 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
JAKKS Pacific	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Sturm, Ruger & Company, Inc.	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, indicating a potential upside of 19.48%. Given Sturm, Ruger & Company, Inc.'s higher possible upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JAKKS Pacific	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

JAKKS Pacific has higher revenue and earnings than Sturm, Ruger & Company, Inc.. JAKKS Pacific is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JAKKS Pacific	$584.24M	0.50	$9.87M	$1.39	18.35
Sturm, Ruger & Company, Inc.	$577.24M	1.07	-$4.39M	$0.75	51.33

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 3.9%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.84 per share and has a dividend yield of 2.2%. JAKKS Pacific pays out 71.9% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out 112.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.

44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 4.2% of JAKKS Pacific shares are owned by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

JAKKS Pacific has a net margin of 2.77% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JAKKS Pacific	2.77%	4.33%	2.42%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

JAKKS Pacific has a beta of 1.41, suggesting that its stock price is 41% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, suggesting that its stock price is 81% less volatile than the broader market.

Summary

Sturm, Ruger & Company, Inc. beats JAKKS Pacific on 9 of the 17 factors compared between the two stocks.

How does JAKKS Pacific compare to Malibu Boats?

Malibu Boats (NASDAQ:MBUU) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, valuation, dividends, institutional ownership, media sentiment, profitability and risk.

Malibu Boats has higher revenue and earnings than JAKKS Pacific. Malibu Boats is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Malibu Boats	$807.56M	0.72	$14.88M	-$0.06	N/A
JAKKS Pacific	$584.24M	0.50	$9.87M	$1.39	18.35

JAKKS Pacific has a net margin of 2.77% compared to Malibu Boats' net margin of -0.11%. JAKKS Pacific's return on equity of 4.33% beat Malibu Boats' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Malibu Boats	-0.11%	3.28%	2.11%
JAKKS Pacific	2.77%	4.33%	2.42%

91.4% of Malibu Boats shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 1.2% of Malibu Boats shares are owned by insiders. Comparatively, 4.2% of JAKKS Pacific shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Malibu Boats has a beta of 1.13, meaning that its stock price is 13% more volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.41, meaning that its stock price is 41% more volatile than the broader market.

In the previous week, JAKKS Pacific had 11 more articles in the media than Malibu Boats. MarketBeat recorded 15 mentions for JAKKS Pacific and 4 mentions for Malibu Boats. Malibu Boats' average media sentiment score of 0.34 beat JAKKS Pacific's score of -0.32 indicating that Malibu Boats is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Malibu Boats	2 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
JAKKS Pacific	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Malibu Boats currently has a consensus target price of $31.60, indicating a potential upside of 7.23%. Given Malibu Boats' higher possible upside, equities research analysts plainly believe Malibu Boats is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Malibu Boats	1 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
JAKKS Pacific	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

JAKKS Pacific beats Malibu Boats on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JAKK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

JAKK vs. The Competition

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Metric	JAKKS Pacific	Leisure Products Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$291.62M	$3.18B	$13.24B	$12.81B
Dividend Yield	3.98%	2.48%	55.79%	10.78%
P/E Ratio	18.35	588.49	46.71	24.05
Price / Sales	0.50	36.37	88.40	105.26
Price / Cash	15.99	19.24	19.14	36.89
Price / Book	1.15	3.53	4.34	6.40
Net Income	$9.87M	$82.14M	$445.73M	$347.95M
7 Day Performance	0.87%	0.03%	0.37%	1.49%
1 Month Performance	4.12%	3.56%	2.18%	5.15%
1 Year Performance	40.63%	-2.20%	-1.73%	17.01%

JAKKS Pacific Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
JAKK JAKKS Pacific	3.2097 of 5 stars	$25.51 +0.1%	N/A	+37.4%	$291.62M	$584.24M	18.35	580	Analyst Upgrade
RICK RCI Hospitality	1.0971 of 5 stars	$30.94 -0.5%	N/A	-18.7%	$236.51M	$284.42M	N/A	3,444	Positive News
SWIM Latham Group	2.0792 of 5 stars	$6.99 -2.0%	$7.83 +12.1%	-14.8%	$822.35M	$576.64M	139.80	1,804
SWBI Smith & Wesson Brands	3.3101 of 5 stars	$14.17 +0.1%	$16.50 +16.4%	+65.9%	$635.38M	$523.85M	35.43	1,386	Positive News
RGR Sturm, Ruger & Company, Inc.	3.7689 of 5 stars	$37.53 +0.2%	$46.00 +22.6%	+10.3%	$599.65M	$546.06M	50.03	1,780	Positive News

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This page (NASDAQ:JAKK) was last updated on 8/25/2026 by MarketBeat.com Staff.

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JAKKS Pacific (JAKK) Competitors

JAKK vs. RICK, SWIM, SWBI, RGR, and MBUU

How does JAKKS Pacific compare to RCI Hospitality?

Summary

How does JAKKS Pacific compare to Latham Group?

Summary

How does JAKKS Pacific compare to Smith & Wesson Brands?

Summary

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

Summary

How does JAKKS Pacific compare to Malibu Boats?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

JAKK vs. The Competition

JAKKS Pacific Competitors List

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Stock Ideas and Recommendations

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JAKKS Pacific (JAKK) Competitors

JAKK vs. RICK, SWIM, SWBI, RGR, and MBUU

How does JAKKS Pacific compare to RCI Hospitality?

Is JAKK or RICK more profitable?

Is JAKK or RICK a better dividend stock?

Which has better valuation & earnings, JAKK or RICK?

Does the media favor JAKK or RICK?

Which has more volatility & risk, JAKK or RICK?

Do analysts recommend JAKK or RICK?

Do insiders & institutionals believe in JAKK or RICK?

Summary

How does JAKKS Pacific compare to Latham Group?

Do analysts prefer JAKK or SWIM?

Which has better valuation and earnings, JAKK or SWIM?

Does the media refer more to JAKK or SWIM?

Do institutionals & insiders hold more shares of JAKK or SWIM?

Which has more volatility and risk, JAKK or SWIM?

Is JAKK or SWIM more profitable?

Summary

How does JAKKS Pacific compare to Smith & Wesson Brands?

Does the media prefer SWBI or JAKK?

Which has more risk & volatility, SWBI or JAKK?

Do insiders & institutionals have more ownership in SWBI or JAKK?

Is SWBI or JAKK a better dividend stock?

Do analysts recommend SWBI or JAKK?

Is SWBI or JAKK more profitable?

Which has better valuation & earnings, SWBI or JAKK?

Summary

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

Does the media refer more to JAKK or RGR?

Do analysts recommend JAKK or RGR?

Which has higher valuation and earnings, JAKK or RGR?

Is JAKK or RGR a better dividend stock?

Do institutionals & insiders hold more shares of JAKK or RGR?

Is JAKK or RGR more profitable?

Which has more volatility & risk, JAKK or RGR?

Summary

How does JAKKS Pacific compare to Malibu Boats?

Which has stronger earnings & valuation, MBUU or JAKK?

Is MBUU or JAKK more profitable?

Do insiders & institutionals believe in MBUU or JAKK?

Which has more volatility & risk, MBUU or JAKK?

Does the media refer more to MBUU or JAKK?

Do analysts prefer MBUU or JAKK?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

JAKK vs. The Competition

JAKKS Pacific Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools