Do analysts recommend RICK or JAKK?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score RCI Hospitality 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 JAKKS Pacific 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media prefer RICK or JAKK?

In the previous week, JAKKS Pacific had 13 more articles in the media than RCI Hospitality. MarketBeat recorded 14 mentions for JAKKS Pacific and 1 mentions for RCI Hospitality. JAKKS Pacific's average media sentiment score of 0.57 beat RCI Hospitality's score of 0.00 indicating that JAKKS Pacific is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment RCI Hospitality 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral JAKKS Pacific 4 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate RGR or JAKK?

Sturm, Ruger & Company, Inc. presently has a consensus price target of $46.00, indicating a potential upside of 19.34%. Given Sturm, Ruger & Company, Inc.'s higher probable upside, equities research analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sturm, Ruger & Company, Inc. 1 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00 JAKKS Pacific 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media refer more to RGR or JAKK?

In the previous week, JAKKS Pacific had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 14 mentions for JAKKS Pacific and 13 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.94 beat JAKKS Pacific's score of 0.57 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sturm, Ruger & Company, Inc. 4 Very Positive mention(s) 1 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive JAKKS Pacific 4 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend JOUT or JAKK?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 JAKKS Pacific 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media refer more to JOUT or JAKK?

In the previous week, JAKKS Pacific had 11 more articles in the media than Johnson Outdoors. MarketBeat recorded 14 mentions for JAKKS Pacific and 3 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.63 beat JAKKS Pacific's score of 0.57 indicating that Johnson Outdoors is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Johnson Outdoors 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive JAKKS Pacific 4 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate JAKK or HAS?

Hasbro has a consensus target price of $109.07, suggesting a potential upside of 17.00%. Given Hasbro's stronger consensus rating and higher possible upside, analysts clearly believe Hasbro is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score JAKKS Pacific 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Hasbro 0 Sell rating(s) 4 Hold rating(s) 12 Buy rating(s) 0 Strong Buy rating(s) 2.75

Which has better earnings & valuation, JAKK or HAS?

JAKKS Pacific has higher earnings, but lower revenue than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio JAKKS Pacific $570.67M 0.52 $9.87M $1.39 18.83 Hasbro $4.70B 2.81 -$322.40M $5.56 16.77

Is JAKK or HAS more profitable?

Hasbro has a net margin of 15.97% compared to JAKKS Pacific's net margin of 2.77%. Hasbro's return on equity of 141.11% beat JAKKS Pacific's return on equity. Company Net Margins Return on Equity Return on Assets JAKKS Pacific 2.77% 4.33% 2.42% Hasbro 15.97% 141.11% 14.72%

Does the media favor JAKK or HAS?

In the previous week, Hasbro had 23 more articles in the media than JAKKS Pacific. MarketBeat recorded 37 mentions for Hasbro and 14 mentions for JAKKS Pacific. Hasbro's average media sentiment score of 0.60 beat JAKKS Pacific's score of 0.57 indicating that Hasbro is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment JAKKS Pacific 4 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Hasbro 22 Very Positive mention(s) 3 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend JAKK or BC?

Brunswick has a consensus price target of $87.57, suggesting a potential upside of 11.21%. Given Brunswick's stronger consensus rating and higher probable upside, analysts clearly believe Brunswick is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score JAKKS Pacific 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Brunswick 1 Sell rating(s) 7 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.47

Does the media prefer JAKK or BC?

In the previous week, Brunswick had 12 more articles in the media than JAKKS Pacific. MarketBeat recorded 26 mentions for Brunswick and 14 mentions for JAKKS Pacific. Brunswick's average media sentiment score of 1.00 beat JAKKS Pacific's score of 0.57 indicating that Brunswick is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment JAKKS Pacific 4 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Brunswick 15 Very Positive mention(s) 0 Positive mention(s) 8 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

JAKKS Pacific (JAKK) Competitors

$26.18 -0.15 (-0.58%)

As of 02:14 PM Eastern

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JAKK vs. RICK, RGR, JOUT, HAS, and BC

Should you buy JAKKS Pacific stock or one of its competitors? MarketBeat compares JAKKS Pacific with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with JAKKS Pacific include RCI Hospitality (RICK), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Hasbro (HAS), and Brunswick (BC). These companies are all part of the "consumer discretionary" sector.

How does JAKKS Pacific compare to RCI Hospitality?

RCI Hospitality (NASDAQ:RICK) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, media sentiment, risk and dividends.

JAKKS Pacific has a net margin of 2.77% compared to RCI Hospitality's net margin of -2.31%. JAKKS Pacific's return on equity of 4.33% beat RCI Hospitality's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RCI Hospitality	-2.31%	-2.61%	-1.10%
JAKKS Pacific	2.77%	4.33%	2.42%

In the previous week, JAKKS Pacific had 13 more articles in the media than RCI Hospitality. MarketBeat recorded 14 mentions for JAKKS Pacific and 1 mentions for RCI Hospitality. JAKKS Pacific's average media sentiment score of 0.57 beat RCI Hospitality's score of 0.00 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RCI Hospitality	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
JAKKS Pacific	4 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RCI Hospitality	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
JAKKS Pacific	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

RCI Hospitality has higher earnings, but lower revenue than JAKKS Pacific. RCI Hospitality is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RCI Hospitality	$281.63M	0.69	$10.81M	-$0.78	N/A
JAKKS Pacific	$570.67M	0.52	$9.87M	$1.39	18.83

RCI Hospitality has a beta of 0.75, indicating that its stock price is 25% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.41, indicating that its stock price is 41% more volatile than the broader market.

53.8% of RCI Hospitality shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 11.4% of RCI Hospitality shares are owned by company insiders. Comparatively, 4.2% of JAKKS Pacific shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

RCI Hospitality pays an annual dividend of $0.32 per share and has a dividend yield of 1.3%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 3.8%. RCI Hospitality pays out -41.0% of its earnings in the form of a dividend. JAKKS Pacific pays out 71.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. RCI Hospitality has raised its dividend for 4 consecutive years.

Summary

JAKKS Pacific beats RCI Hospitality on 11 of the 17 factors compared between the two stocks.

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, dividends, risk, institutional ownership, profitability and valuation.

JAKKS Pacific has higher revenue and earnings than Sturm, Ruger & Company, Inc.. JAKKS Pacific is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$546.06M	1.13	-$4.39M	$0.75	51.39
JAKKS Pacific	$570.67M	0.52	$9.87M	$1.39	18.83

JAKKS Pacific has a net margin of 2.77% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%
JAKKS Pacific	2.77%	4.33%	2.42%

In the previous week, JAKKS Pacific had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 14 mentions for JAKKS Pacific and 13 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.94 beat JAKKS Pacific's score of 0.57 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	4 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
JAKKS Pacific	4 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Sturm, Ruger & Company, Inc. has a beta of 0.19, indicating that its stock price is 81% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.41, indicating that its stock price is 41% more volatile than the broader market.

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 3.8%. Sturm, Ruger & Company, Inc. pays out 58.7% of its earnings in the form of a dividend. JAKKS Pacific pays out 71.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Sturm, Ruger & Company, Inc. presently has a consensus price target of $46.00, indicating a potential upside of 19.34%. Given Sturm, Ruger & Company, Inc.'s higher probable upside, equities research analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
JAKKS Pacific	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 4.2% of JAKKS Pacific shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Sturm, Ruger & Company, Inc. beats JAKKS Pacific on 10 of the 17 factors compared between the two stocks.

How does JAKKS Pacific compare to Johnson Outdoors?

Johnson Outdoors (NASDAQ:JOUT) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, risk, valuation, earnings, institutional ownership, analyst recommendations, profitability and media sentiment.

Johnson Outdoors has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.41, indicating that its stock price is 41% more volatile than the broader market.

In the previous week, JAKKS Pacific had 11 more articles in the media than Johnson Outdoors. MarketBeat recorded 14 mentions for JAKKS Pacific and 3 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.63 beat JAKKS Pacific's score of 0.57 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Johnson Outdoors	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
JAKKS Pacific	4 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

JAKKS Pacific has a net margin of 2.77% compared to Johnson Outdoors' net margin of -2.33%. JAKKS Pacific's return on equity of 4.33% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-2.33%	2.52%	1.74%
JAKKS Pacific	2.77%	4.33%	2.42%

JAKKS Pacific has lower revenue, but higher earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.41M	0.84	-$34.29M	-$1.52	N/A
JAKKS Pacific	$570.67M	0.52	$9.87M	$1.39	18.83

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 2.8%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 3.8%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. JAKKS Pacific pays out 71.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has raised its dividend for 11 consecutive years.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
JAKKS Pacific	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by company insiders. Comparatively, 4.2% of JAKKS Pacific shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

JAKKS Pacific beats Johnson Outdoors on 10 of the 17 factors compared between the two stocks.

How does JAKKS Pacific compare to Hasbro?

JAKKS Pacific (NASDAQ:JAKK) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, analyst recommendations, media sentiment, earnings, valuation, institutional ownership, dividends and profitability.

JAKKS Pacific has higher earnings, but lower revenue than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JAKKS Pacific	$570.67M	0.52	$9.87M	$1.39	18.83
Hasbro	$4.70B	2.81	-$322.40M	$5.56	16.77

In the previous week, Hasbro had 23 more articles in the media than JAKKS Pacific. MarketBeat recorded 37 mentions for Hasbro and 14 mentions for JAKKS Pacific. Hasbro's average media sentiment score of 0.60 beat JAKKS Pacific's score of 0.57 indicating that Hasbro is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
JAKKS Pacific	4 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Hasbro	22 Very Positive mention(s)	3 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Hasbro has a consensus target price of $109.07, suggesting a potential upside of 17.00%. Given Hasbro's stronger consensus rating and higher possible upside, analysts clearly believe Hasbro is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JAKKS Pacific	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Hasbro	0 Sell rating(s)	4 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.75

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 4.2% of JAKKS Pacific shares are held by company insiders. Comparatively, 0.7% of Hasbro shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Hasbro has a net margin of 15.97% compared to JAKKS Pacific's net margin of 2.77%. Hasbro's return on equity of 141.11% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JAKKS Pacific	2.77%	4.33%	2.42%
Hasbro	15.97%	141.11%	14.72%

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 3.8%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.0%. JAKKS Pacific pays out 71.9% of its earnings in the form of a dividend. Hasbro pays out 50.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

JAKKS Pacific has a beta of 1.41, suggesting that its stock price is 41% more volatile than the broader market. Comparatively, Hasbro has a beta of 0.47, suggesting that its stock price is 53% less volatile than the broader market.

Summary

Hasbro beats JAKKS Pacific on 13 of the 18 factors compared between the two stocks.

How does JAKKS Pacific compare to Brunswick?

JAKKS Pacific (NASDAQ:JAKK) and Brunswick (NYSE:BC) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, media sentiment, valuation, risk and dividends.

Brunswick has a consensus price target of $87.57, suggesting a potential upside of 11.21%. Given Brunswick's stronger consensus rating and higher probable upside, analysts clearly believe Brunswick is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JAKKS Pacific	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Brunswick	1 Sell rating(s)	7 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.47

In the previous week, Brunswick had 12 more articles in the media than JAKKS Pacific. MarketBeat recorded 26 mentions for Brunswick and 14 mentions for JAKKS Pacific. Brunswick's average media sentiment score of 1.00 beat JAKKS Pacific's score of 0.57 indicating that Brunswick is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
JAKKS Pacific	4 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Brunswick	15 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 99.3% of Brunswick shares are held by institutional investors. 4.2% of JAKKS Pacific shares are held by insiders. Comparatively, 1.0% of Brunswick shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

JAKKS Pacific has a net margin of 2.77% compared to Brunswick's net margin of -1.53%. Brunswick's return on equity of 15.28% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JAKKS Pacific	2.77%	4.33%	2.42%
Brunswick	-1.53%	15.28%	4.60%

JAKKS Pacific has higher earnings, but lower revenue than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JAKKS Pacific	$570.67M	0.52	$9.87M	$1.39	18.83
Brunswick	$5.63B	0.91	-$137.30M	-$1.31	N/A

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 3.8%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.2%. JAKKS Pacific pays out 71.9% of its earnings in the form of a dividend. Brunswick pays out -134.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brunswick has increased its dividend for 13 consecutive years.

JAKKS Pacific has a beta of 1.41, indicating that its stock price is 41% more volatile than the broader market. Comparatively, Brunswick has a beta of 1.33, indicating that its stock price is 33% more volatile than the broader market.

Summary

Brunswick beats JAKKS Pacific on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JAKK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

JAKK vs. The Competition

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Metric	JAKKS Pacific	Leisure Products Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$299.44M	$3.17B	$13.27B	$12.69B
Dividend Yield	3.80%	2.46%	53.32%	10.03%
P/E Ratio	18.83	574.20	47.64	25.11
Price / Sales	0.52	36.49	90.69	79.56
Price / Cash	16.52	18.11	18.94	34.82
Price / Book	1.18	3.58	4.54	6.20
Net Income	$9.87M	$78.57M	$444.07M	$347.60M
7 Day Performance	0.99%	1.18%	1.24%	0.81%
1 Month Performance	11.67%	4.48%	0.75%	-3.68%
1 Year Performance	52.72%	1.43%	3.97%	20.29%

JAKKS Pacific Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
JAKK JAKKS Pacific	2.4364 of 5 stars	$26.18 -0.6%	N/A	+53.6%	$299.44M	$570.67M	18.83	580	Analyst Upgrade Gap Up
RICK RCI Hospitality	0.3231 of 5 stars	$26.53 +1.0%	N/A	-28.9%	$202.80M	$281.63M	N/A	3,444	Upcoming Earnings
RGR Sturm, Ruger & Company, Inc.	3.8783 of 5 stars	$38.30 -1.6%	$46.00 +20.1%	+17.2%	$610.55M	$546.06M	N/A	1,780	Earnings Report Dividend Increase Analyst Upgrade
JOUT Johnson Outdoors	1.6501 of 5 stars	$47.70 +1.2%	N/A	+30.7%	$499.90M	$592.41M	N/A	1,300	News Coverage Upcoming Earnings
HAS Hasbro	4.6443 of 5 stars	$96.34 +6.3%	$109.07 +13.2%	+25.9%	$13.63B	$4.70B	17.33	4,520	Analyst Upgrade Insider Trade

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This page (NASDAQ:JAKK) was last updated on 8/3/2026 by MarketBeat.com Staff.

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JAKKS Pacific (JAKK) Competitors

JAKK vs. RICK, RGR, JOUT, HAS, and BC

How does JAKKS Pacific compare to RCI Hospitality?

Summary

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

Summary

How does JAKKS Pacific compare to Johnson Outdoors?

Summary

How does JAKKS Pacific compare to Hasbro?

Summary

How does JAKKS Pacific compare to Brunswick?

Summary

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Media Sentiment Over Time

JAKK vs. The Competition

JAKKS Pacific Competitors List

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JAKKS Pacific (JAKK) Competitors

JAKK vs. RICK, RGR, JOUT, HAS, and BC

How does JAKKS Pacific compare to RCI Hospitality?

Is RICK or JAKK more profitable?

Does the media prefer RICK or JAKK?

Do analysts recommend RICK or JAKK?

Which has stronger valuation & earnings, RICK or JAKK?

Which has more volatility & risk, RICK or JAKK?

Do institutionals and insiders believe in RICK or JAKK?

Is RICK or JAKK a better dividend stock?

Summary

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

Which has preferable earnings and valuation, RGR or JAKK?

Is RGR or JAKK more profitable?

Does the media refer more to RGR or JAKK?

Which has more risk & volatility, RGR or JAKK?

Is RGR or JAKK a better dividend stock?

Do analysts rate RGR or JAKK?

Do institutionals & insiders have more ownership in RGR or JAKK?

Summary

How does JAKKS Pacific compare to Johnson Outdoors?

Which has more risk & volatility, JOUT or JAKK?

Does the media refer more to JOUT or JAKK?

Is JOUT or JAKK more profitable?

Which has preferable valuation and earnings, JOUT or JAKK?

Is JOUT or JAKK a better dividend stock?

Do analysts recommend JOUT or JAKK?

Do institutionals and insiders hold more shares of JOUT or JAKK?

Summary

How does JAKKS Pacific compare to Hasbro?

Which has better earnings & valuation, JAKK or HAS?

Does the media favor JAKK or HAS?

Do analysts rate JAKK or HAS?

Do insiders & institutionals believe in JAKK or HAS?

Is JAKK or HAS more profitable?

Is JAKK or HAS a better dividend stock?

Which has more risk & volatility, JAKK or HAS?

Summary

How does JAKKS Pacific compare to Brunswick?

Do analysts recommend JAKK or BC?

Does the media prefer JAKK or BC?

Do insiders and institutionals have more ownership in JAKK or BC?

Is JAKK or BC more profitable?

Which has preferable earnings & valuation, JAKK or BC?

Is JAKK or BC a better dividend stock?

Which has more risk & volatility, JAKK or BC?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

JAKK vs. The Competition

JAKKS Pacific Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools