Do analysts prefer JAKK or RICK?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score JAKKS Pacific 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 RCI Hospitality 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Does the media refer more to JAKK or RICK?

In the previous week, RCI Hospitality had 5 more articles in the media than JAKKS Pacific. MarketBeat recorded 7 mentions for RCI Hospitality and 2 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.93 beat RCI Hospitality's score of 0.12 indicating that JAKKS Pacific is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment JAKKS Pacific 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive RCI Hospitality 0 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts recommend RGR or JAKK?

Sturm, Ruger & Company, Inc. currently has a consensus price target of $46.00, suggesting a potential upside of 18.53%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sturm, Ruger & Company, Inc. 1 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00 JAKKS Pacific 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Does the media refer more to RGR or JAKK?

In the previous week, Sturm, Ruger & Company, Inc. and Sturm, Ruger & Company, Inc. both had 2 articles in the media. JAKKS Pacific's average media sentiment score of 0.93 beat Sturm, Ruger & Company, Inc.'s score of 0.84 indicating that JAKKS Pacific is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sturm, Ruger & Company, Inc. 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive JAKKS Pacific 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend JOUT or JAKK?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 JAKKS Pacific 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Does the media prefer JOUT or JAKK?

In the previous week, Johnson Outdoors had 1 more articles in the media than JAKKS Pacific. MarketBeat recorded 3 mentions for Johnson Outdoors and 2 mentions for JAKKS Pacific. Johnson Outdoors' average media sentiment score of 0.96 beat JAKKS Pacific's score of 0.93 indicating that Johnson Outdoors is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Johnson Outdoors 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive JAKKS Pacific 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate HAS or JAKK?

Hasbro currently has a consensus target price of $113.64, suggesting a potential upside of 35.08%. Given Hasbro's stronger consensus rating and higher possible upside, equities research analysts clearly believe Hasbro is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Hasbro 1 Sell rating(s) 2 Hold rating(s) 11 Buy rating(s) 2 Strong Buy rating(s) 2.88 JAKKS Pacific 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Which has stronger earnings and valuation, HAS or JAKK?

JAKKS Pacific has lower revenue, but higher earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Hasbro $4.70B 2.53 -$322.40M -$1.66 N/A JAKKS Pacific $570.67M 0.43 $9.87M $0.69 31.26

Is HAS or JAKK more profitable?

JAKKS Pacific has a net margin of 1.41% compared to Hasbro's net margin of -4.62%. Hasbro's return on equity of 174.64% beat JAKKS Pacific's return on equity. Company Net Margins Return on Equity Return on Assets Hasbro -4.62% 174.64% 15.30% JAKKS Pacific 1.41% 3.26% 1.82%

Does the media prefer HAS or JAKK?

In the previous week, Hasbro had 13 more articles in the media than JAKKS Pacific. MarketBeat recorded 15 mentions for Hasbro and 2 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.93 beat Hasbro's score of 0.38 indicating that JAKKS Pacific is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Hasbro 4 Very Positive mention(s) 4 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral JAKKS Pacific 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer BC or JAKK?

Brunswick currently has a consensus price target of $87.00, indicating a potential upside of 5.69%. Given Brunswick's stronger consensus rating and higher possible upside, equities research analysts plainly believe Brunswick is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brunswick 1 Sell rating(s) 7 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.47 JAKKS Pacific 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Does the media refer more to BC or JAKK?

In the previous week, Brunswick had 5 more articles in the media than JAKKS Pacific. MarketBeat recorded 7 mentions for Brunswick and 2 mentions for JAKKS Pacific. Brunswick's average media sentiment score of 0.97 beat JAKKS Pacific's score of 0.93 indicating that Brunswick is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brunswick 5 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive JAKKS Pacific 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

JAKKS Pacific (JAKK) Competitors

$21.57 -0.21 (-0.96%)

Closing price 04:00 PM Eastern

Extended Trading

$21.88 +0.31 (+1.41%)

As of 06:48 PM Eastern

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JAKK vs. RICK, RGR, JOUT, HAS, and BC

Should you buy JAKKS Pacific stock or one of its competitors? MarketBeat compares JAKKS Pacific with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with JAKKS Pacific include RCI Hospitality (RICK), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Hasbro (HAS), and Brunswick (BC). These companies are all part of the "consumer discretionary" sector.

How does JAKKS Pacific compare to RCI Hospitality?

JAKKS Pacific (NASDAQ:JAKK) and RCI Hospitality (NASDAQ:RICK) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, profitability, earnings, institutional ownership and dividends.

RCI Hospitality has lower revenue, but higher earnings than JAKKS Pacific. RCI Hospitality is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JAKKS Pacific	$570.67M	0.43	$9.87M	$0.69	31.26
RCI Hospitality	$279.43M	0.67	$10.81M	-$0.78	N/A

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.6%. RCI Hospitality pays an annual dividend of $0.32 per share and has a dividend yield of 1.3%. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. RCI Hospitality pays out -41.0% of its earnings in the form of a dividend. RCI Hospitality has increased its dividend for 4 consecutive years.

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 53.8% of RCI Hospitality shares are held by institutional investors. 3.9% of JAKKS Pacific shares are held by company insiders. Comparatively, 9.6% of RCI Hospitality shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

JAKKS Pacific has a net margin of 1.41% compared to RCI Hospitality's net margin of -2.31%. JAKKS Pacific's return on equity of 3.26% beat RCI Hospitality's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JAKKS Pacific	1.41%	3.26%	1.82%
RCI Hospitality	-2.31%	-2.61%	-1.10%

In the previous week, RCI Hospitality had 5 more articles in the media than JAKKS Pacific. MarketBeat recorded 7 mentions for RCI Hospitality and 2 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.93 beat RCI Hospitality's score of 0.12 indicating that JAKKS Pacific is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
JAKKS Pacific	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
RCI Hospitality	0 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

JAKKS Pacific has a beta of 1.47, indicating that its share price is 47% more volatile than the broader market. Comparatively, RCI Hospitality has a beta of 0.76, indicating that its share price is 24% less volatile than the broader market.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
RCI Hospitality	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

JAKKS Pacific beats RCI Hospitality on 10 of the 17 factors compared between the two stocks.

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, risk, dividends, valuation, analyst recommendations and media sentiment.

JAKKS Pacific has a net margin of 1.41% compared to Sturm, Ruger & Company, Inc.'s net margin of -2.18%. Sturm, Ruger & Company, Inc.'s return on equity of 5.96% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	-2.18%	5.96%	4.89%
JAKKS Pacific	1.41%	3.26%	1.82%

In the previous week, Sturm, Ruger & Company, Inc. and Sturm, Ruger & Company, Inc. both had 2 articles in the media. JAKKS Pacific's average media sentiment score of 0.93 beat Sturm, Ruger & Company, Inc.'s score of 0.84 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
JAKKS Pacific	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 3.9% of JAKKS Pacific shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.6%. Sturm, Ruger & Company, Inc. pays out -60.3% of its earnings in the form of a dividend. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

JAKKS Pacific has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$546.06M	1.13	-$4.39M	-$0.73	N/A
JAKKS Pacific	$570.67M	0.43	$9.87M	$0.69	31.26

Sturm, Ruger & Company, Inc. currently has a consensus price target of $46.00, suggesting a potential upside of 18.53%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Sturm, Ruger & Company, Inc. has a beta of 0.18, suggesting that its share price is 82% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.47, suggesting that its share price is 47% more volatile than the broader market.

Summary

Sturm, Ruger & Company, Inc. beats JAKKS Pacific on 9 of the 17 factors compared between the two stocks.

How does JAKKS Pacific compare to Johnson Outdoors?

Johnson Outdoors (NASDAQ:JOUT) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, earnings, risk, profitability, institutional ownership, dividends and valuation.

JAKKS Pacific has lower revenue, but higher earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.41M	0.79	-$34.29M	-$1.52	N/A
JAKKS Pacific	$570.67M	0.43	$9.87M	$0.69	31.26

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

JAKKS Pacific has a net margin of 1.41% compared to Johnson Outdoors' net margin of -2.33%. JAKKS Pacific's return on equity of 3.26% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-2.33%	2.52%	1.74%
JAKKS Pacific	1.41%	3.26%	1.82%

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by company insiders. Comparatively, 3.9% of JAKKS Pacific shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Johnson Outdoors had 1 more articles in the media than JAKKS Pacific. MarketBeat recorded 3 mentions for Johnson Outdoors and 2 mentions for JAKKS Pacific. Johnson Outdoors' average media sentiment score of 0.96 beat JAKKS Pacific's score of 0.93 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Johnson Outdoors	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
JAKKS Pacific	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Johnson Outdoors has a beta of 0.82, suggesting that its stock price is 18% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.47, suggesting that its stock price is 47% more volatile than the broader market.

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.0%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.6%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Johnson Outdoors has raised its dividend for 11 consecutive years.

Summary

Johnson Outdoors and JAKKS Pacific tied by winning 8 of the 16 factors compared between the two stocks.

How does JAKKS Pacific compare to Hasbro?

Hasbro (NASDAQ:HAS) and JAKKS Pacific (NASDAQ:JAKK) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, profitability, dividends, valuation, analyst recommendations, media sentiment, risk and earnings.

JAKKS Pacific has lower revenue, but higher earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.70B	2.53	-$322.40M	-$1.66	N/A
JAKKS Pacific	$570.67M	0.43	$9.87M	$0.69	31.26

JAKKS Pacific has a net margin of 1.41% compared to Hasbro's net margin of -4.62%. Hasbro's return on equity of 174.64% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hasbro	-4.62%	174.64%	15.30%
JAKKS Pacific	1.41%	3.26%	1.82%

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.3%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.6%. Hasbro pays out -168.7% of its earnings in the form of a dividend. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

In the previous week, Hasbro had 13 more articles in the media than JAKKS Pacific. MarketBeat recorded 15 mentions for Hasbro and 2 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.93 beat Hasbro's score of 0.38 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hasbro	4 Very Positive mention(s)	4 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
JAKKS Pacific	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Hasbro currently has a consensus target price of $113.64, suggesting a potential upside of 35.08%. Given Hasbro's stronger consensus rating and higher possible upside, equities research analysts clearly believe Hasbro is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	1 Sell rating(s)	2 Hold rating(s)	11 Buy rating(s)	2 Strong Buy rating(s)	2.88
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Hasbro has a beta of 0.48, suggesting that its share price is 52% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.47, suggesting that its share price is 47% more volatile than the broader market.

91.8% of Hasbro shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 0.7% of Hasbro shares are held by insiders. Comparatively, 3.9% of JAKKS Pacific shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Hasbro beats JAKKS Pacific on 11 of the 19 factors compared between the two stocks.

How does JAKKS Pacific compare to Brunswick?

Brunswick (NYSE:BC) and JAKKS Pacific (NASDAQ:JAKK) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, earnings, risk, media sentiment, valuation, analyst recommendations and institutional ownership.

JAKKS Pacific has lower revenue, but higher earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.36B	1.00	-$137.30M	-$2.10	N/A
JAKKS Pacific	$570.67M	0.43	$9.87M	$0.69	31.26

Brunswick has a beta of 1.33, suggesting that its stock price is 33% more volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.47, suggesting that its stock price is 47% more volatile than the broader market.

Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.1%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.6%. Brunswick pays out -83.8% of its earnings in the form of a dividend. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has increased its dividend for 13 consecutive years.

Brunswick currently has a consensus price target of $87.00, indicating a potential upside of 5.69%. Given Brunswick's stronger consensus rating and higher possible upside, equities research analysts plainly believe Brunswick is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	1 Sell rating(s)	7 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.47
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

99.3% of Brunswick shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 1.0% of Brunswick shares are owned by company insiders. Comparatively, 3.9% of JAKKS Pacific shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

JAKKS Pacific has a net margin of 1.41% compared to Brunswick's net margin of -2.47%. Brunswick's return on equity of 13.30% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brunswick	-2.47%	13.30%	4.09%
JAKKS Pacific	1.41%	3.26%	1.82%

In the previous week, Brunswick had 5 more articles in the media than JAKKS Pacific. MarketBeat recorded 7 mentions for Brunswick and 2 mentions for JAKKS Pacific. Brunswick's average media sentiment score of 0.97 beat JAKKS Pacific's score of 0.93 indicating that Brunswick is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brunswick	5 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
JAKKS Pacific	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Brunswick beats JAKKS Pacific on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JAKK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

JAKK vs. The Competition

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Metric	JAKKS Pacific	TOYS/GAME/HOBBY Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$249.26M	$3.26B	$7.31B	$12.54B
Dividend Yield	4.59%	3.97%	2.89%	5.22%
P/E Ratio	31.26	10.08	21.22	24.18
Price / Sales	0.43	0.94	3.84	112.26
Price / Cash	13.67	10.88	14.98	57.13
Price / Book	0.98	5.96	3.65	6.72
Net Income	$9.87M	$18.88M	$247.47M	$337.19M
7 Day Performance	-5.85%	-3.50%	-0.70%	0.48%
1 Month Performance	-10.35%	-6.50%	12.67%	5.07%
1 Year Performance	5.53%	-22.27%	14.21%	34.25%

JAKKS Pacific Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
JAKK JAKKS Pacific	3.3393 of 5 stars	$21.57 -1.0%	N/A	+11.2%	$249.26M	$570.67M	31.26	580	Analyst Forecast
RICK RCI Hospitality	0.2618 of 5 stars	$25.08 -1.6%	N/A	-36.4%	$194.94M	$281.63M	N/A	3,444	News Coverage Dividend Announcement
RGR Sturm, Ruger & Company, Inc.	3.1449 of 5 stars	$38.94 +0.0%	$46.00 +18.1%	+9.6%	$623.26M	$546.06M	N/A	1,780	Positive News
JOUT Johnson Outdoors	2.0221 of 5 stars	$44.87 +1.3%	N/A	+69.3%	$468.85M	$592.41M	N/A	1,300	Dividend Announcement
HAS Hasbro	4.3002 of 5 stars	$83.86 -1.4%	$113.64 +35.5%	+28.0%	$12.19B	$4.81B	N/A	4,520	Analyst Downgrade

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This page (NASDAQ:JAKK) was last updated on 6/3/2026 by MarketBeat.com Staff.

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JAKKS Pacific (JAKK) Competitors

JAKK vs. RICK, RGR, JOUT, HAS, and BC

How does JAKKS Pacific compare to RCI Hospitality?

Summary

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

Summary

How does JAKKS Pacific compare to Johnson Outdoors?

Summary

How does JAKKS Pacific compare to Hasbro?

Summary

How does JAKKS Pacific compare to Brunswick?

Summary

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Media Sentiment Over Time

JAKK vs. The Competition

JAKKS Pacific Competitors List

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JAKKS Pacific (JAKK) Competitors

JAKK vs. RICK, RGR, JOUT, HAS, and BC

How does JAKKS Pacific compare to RCI Hospitality?

Which has preferable earnings & valuation, JAKK or RICK?

Is JAKK or RICK a better dividend stock?

Do insiders and institutionals hold more shares of JAKK or RICK?

Is JAKK or RICK more profitable?

Does the media refer more to JAKK or RICK?

Which has more volatility & risk, JAKK or RICK?

Do analysts prefer JAKK or RICK?

Summary

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

Is RGR or JAKK more profitable?

Does the media refer more to RGR or JAKK?

Do institutionals & insiders have more ownership in RGR or JAKK?

Is RGR or JAKK a better dividend stock?

Which has better valuation & earnings, RGR or JAKK?

Do analysts recommend RGR or JAKK?

Which has more volatility & risk, RGR or JAKK?

Summary

How does JAKKS Pacific compare to Johnson Outdoors?

Which has higher earnings & valuation, JOUT or JAKK?

Do analysts recommend JOUT or JAKK?

Is JOUT or JAKK more profitable?

Do institutionals & insiders have more ownership in JOUT or JAKK?

Does the media prefer JOUT or JAKK?

Which has more risk & volatility, JOUT or JAKK?

Is JOUT or JAKK a better dividend stock?

Summary

How does JAKKS Pacific compare to Hasbro?

Which has stronger earnings and valuation, HAS or JAKK?

Is HAS or JAKK more profitable?

Is HAS or JAKK a better dividend stock?

Does the media prefer HAS or JAKK?

Do analysts rate HAS or JAKK?

Which has more risk and volatility, HAS or JAKK?

Do insiders & institutionals have more ownership in HAS or JAKK?

Summary

How does JAKKS Pacific compare to Brunswick?

Which has preferable valuation & earnings, BC or JAKK?

Which has more risk & volatility, BC or JAKK?

Is BC or JAKK a better dividend stock?

Do analysts prefer BC or JAKK?

Do insiders & institutionals believe in BC or JAKK?

Is BC or JAKK more profitable?

Does the media refer more to BC or JAKK?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

JAKK vs. The Competition

JAKKS Pacific Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools