JAKK vs. RGR, JOUT, MPX, HAS, MAT, BC, PII, FNKO, BHAT, and SRM
Should you be buying JAKKS Pacific stock or one of its competitors? The main competitors of JAKKS Pacific include Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Marine Products (MPX), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Funko (FNKO), Fujian Blue Hat Interactive Entertainment Technology (BHAT), and SRM Entertainment (SRM).
JAKKS Pacific (NASDAQ:JAKK) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, institutional ownership, profitability, valuation, dividends, community ranking, earnings and risk.
JAKKS Pacific presently has a consensus target price of $38.00, suggesting a potential upside of 80.61%. Given JAKKS Pacific's stronger consensus rating and higher probable upside, research analysts clearly believe JAKKS Pacific is more favorable than Sturm, Ruger & Company, Inc..
Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
JAKKS Pacific received 87 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 65.92% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 65.81% of users gave JAKKS Pacific an outperform vote.
In the previous week, JAKKS Pacific had 3 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 5 mentions for JAKKS Pacific and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.39 beat JAKKS Pacific's score of 0.34 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.
44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 3.2% of JAKKS Pacific shares are held by insiders. Comparatively, 3.5% of Sturm, Ruger & Company, Inc. shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Sturm, Ruger & Company, Inc. has a net margin of 7.71% compared to JAKKS Pacific's net margin of 4.29%. JAKKS Pacific's return on equity of 18.86% beat Sturm, Ruger & Company, Inc.'s return on equity.
JAKKS Pacific has a beta of 2.37, meaning that its stock price is 137% more volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.22, meaning that its stock price is 78% less volatile than the S&P 500.
Summary
JAKKS Pacific and Sturm, Ruger & Company, Inc. tied by winning 9 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding JAKK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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