Do analysts recommend RICK or JAKK?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score RCI Hospitality 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 JAKKS Pacific 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Does the media prefer RICK or JAKK?

In the previous week, RCI Hospitality had 2 more articles in the media than JAKKS Pacific. MarketBeat recorded 5 mentions for RCI Hospitality and 3 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.85 beat RCI Hospitality's score of 0.65 indicating that JAKKS Pacific is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment RCI Hospitality 0 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive JAKKS Pacific 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend JAKK or RGR?

Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, suggesting a potential upside of 19.51%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score JAKKS Pacific 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Sturm, Ruger & Company, Inc. 1 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media favor JAKK or RGR?

In the previous week, JAKKS Pacific had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 3 mentions for JAKKS Pacific and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.29 beat JAKKS Pacific's score of 0.85 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment JAKKS Pacific 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sturm, Ruger & Company, Inc. 1 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend JAKK or JOUT?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score JAKKS Pacific 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Do analysts recommend HAS or JAKK?

Hasbro presently has a consensus target price of $112.21, indicating a potential upside of 41.10%. Given Hasbro's stronger consensus rating and higher possible upside, equities research analysts clearly believe Hasbro is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Hasbro 1 Sell rating(s) 2 Hold rating(s) 11 Buy rating(s) 2 Strong Buy rating(s) 2.88 JAKKS Pacific 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Which has better valuation & earnings, HAS or JAKK?

JAKKS Pacific has lower revenue, but higher earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Hasbro $4.70B 2.39 -$322.40M -$1.66 N/A JAKKS Pacific $570.67M 0.45 $9.87M $0.69 32.81

Is HAS or JAKK more profitable?

JAKKS Pacific has a net margin of 1.41% compared to Hasbro's net margin of -4.62%. Hasbro's return on equity of 174.64% beat JAKKS Pacific's return on equity. Company Net Margins Return on Equity Return on Assets Hasbro -4.62% 174.64% 15.30% JAKKS Pacific 1.41% 3.26% 1.82%

Does the media refer more to HAS or JAKK?

In the previous week, Hasbro had 17 more articles in the media than JAKKS Pacific. MarketBeat recorded 20 mentions for Hasbro and 3 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.85 beat Hasbro's score of 0.12 indicating that JAKKS Pacific is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Hasbro 3 Very Positive mention(s) 1 Positive mention(s) 13 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral JAKKS Pacific 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend JAKK or BC?

Brunswick has a consensus target price of $87.07, suggesting a potential upside of 13.22%. Given Brunswick's stronger consensus rating and higher possible upside, analysts clearly believe Brunswick is more favorable than JAKKS Pacific. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score JAKKS Pacific 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Brunswick 1 Sell rating(s) 7 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.47

Does the media prefer JAKK or BC?

In the previous week, Brunswick had 12 more articles in the media than JAKKS Pacific. MarketBeat recorded 15 mentions for Brunswick and 3 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.85 beat Brunswick's score of 0.31 indicating that JAKKS Pacific is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment JAKKS Pacific 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brunswick 6 Very Positive mention(s) 0 Positive mention(s) 6 Neutral mention(s) 1 Negative mention(s) 2 Very Negative mention(s) Neutral

JAKKS Pacific (JAKK) Competitors

$22.64 -0.09 (-0.40%)

Closing price 07/13/2026 04:00 PM Eastern

Extended Trading

$22.63 -0.01 (-0.06%)

As of 04:01 AM Eastern

Compare

JAKK vs. RICK, RGR, JOUT, HAS, and BC

Should you buy JAKKS Pacific stock or one of its competitors? MarketBeat compares JAKKS Pacific with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with JAKKS Pacific include RCI Hospitality (RICK), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Hasbro (HAS), and Brunswick (BC). These companies are all part of the "consumer discretionary" sector.

How does JAKKS Pacific compare to RCI Hospitality?

RCI Hospitality (NASDAQ:RICK) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, profitability, media sentiment, institutional ownership, risk, analyst recommendations, earnings and valuation.

JAKKS Pacific has a net margin of 1.41% compared to RCI Hospitality's net margin of -2.31%. JAKKS Pacific's return on equity of 3.26% beat RCI Hospitality's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RCI Hospitality	-2.31%	-2.61%	-1.10%
JAKKS Pacific	1.41%	3.26%	1.82%

RCI Hospitality has a beta of 0.75, meaning that its share price is 25% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.44, meaning that its share price is 44% more volatile than the broader market.

RCI Hospitality has higher earnings, but lower revenue than JAKKS Pacific. RCI Hospitality is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RCI Hospitality	$279.43M	0.72	$10.81M	-$0.78	N/A
JAKKS Pacific	$570.67M	0.45	$9.87M	$0.69	32.81

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RCI Hospitality	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

53.8% of RCI Hospitality shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 11.4% of RCI Hospitality shares are owned by company insiders. Comparatively, 4.2% of JAKKS Pacific shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, RCI Hospitality had 2 more articles in the media than JAKKS Pacific. MarketBeat recorded 5 mentions for RCI Hospitality and 3 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.85 beat RCI Hospitality's score of 0.65 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RCI Hospitality	0 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
JAKKS Pacific	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

RCI Hospitality pays an annual dividend of $0.32 per share and has a dividend yield of 1.2%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.4%. RCI Hospitality pays out -41.0% of its earnings in the form of a dividend. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. RCI Hospitality has raised its dividend for 4 consecutive years.

Summary

JAKKS Pacific beats RCI Hospitality on 10 of the 17 factors compared between the two stocks.

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

JAKKS Pacific (NASDAQ:JAKK) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, dividends, institutional ownership, valuation, earnings and profitability.

JAKKS Pacific has a beta of 1.44, indicating that its share price is 44% more volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.17, indicating that its share price is 83% less volatile than the broader market.

In the previous week, JAKKS Pacific had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 3 mentions for JAKKS Pacific and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.29 beat JAKKS Pacific's score of 0.85 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
JAKKS Pacific	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sturm, Ruger & Company, Inc.	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

JAKKS Pacific has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JAKKS Pacific	$570.67M	0.45	$9.87M	$0.69	32.81
Sturm, Ruger & Company, Inc.	$546.06M	1.12	-$4.39M	-$0.73	N/A

JAKKS Pacific has a net margin of 1.41% compared to Sturm, Ruger & Company, Inc.'s net margin of -2.18%. Sturm, Ruger & Company, Inc.'s return on equity of 5.96% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JAKKS Pacific	1.41%	3.26%	1.82%
Sturm, Ruger & Company, Inc.	-2.18%	5.96%	4.89%

Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, suggesting a potential upside of 19.51%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.4%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out -60.3% of its earnings in the form of a dividend.

44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 4.2% of JAKKS Pacific shares are owned by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Sturm, Ruger & Company, Inc. beats JAKKS Pacific on 10 of the 18 factors compared between the two stocks.

How does JAKKS Pacific compare to Johnson Outdoors?

JAKKS Pacific (NASDAQ:JAKK) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, institutional ownership, media sentiment, profitability and earnings.

JAKKS Pacific has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market.

JAKKS Pacific has higher earnings, but lower revenue than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JAKKS Pacific	$570.67M	0.45	$9.87M	$0.69	32.81
Johnson Outdoors	$592.41M	0.78	-$34.29M	-$1.52	N/A

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.4%. Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.0%. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Johnson Outdoors has increased its dividend for 11 consecutive years.

JAKKS Pacific has a net margin of 1.41% compared to Johnson Outdoors' net margin of -2.33%. JAKKS Pacific's return on equity of 3.26% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JAKKS Pacific	1.41%	3.26%	1.82%
Johnson Outdoors	-2.33%	2.52%	1.74%

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are held by institutional investors. 4.2% of JAKKS Pacific shares are held by insiders. Comparatively, 28.2% of Johnson Outdoors shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

In the previous week, JAKKS Pacific had 2 more articles in the media than Johnson Outdoors. MarketBeat recorded 3 mentions for JAKKS Pacific and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 1.89 beat JAKKS Pacific's score of 0.85 indicating that Johnson Outdoors is being referred to more favorably in the news media.

Company	Overall Sentiment
JAKKS Pacific	Positive
Johnson Outdoors	Very Positive

Summary

JAKKS Pacific beats Johnson Outdoors on 9 of the 16 factors compared between the two stocks.

How does JAKKS Pacific compare to Hasbro?

Hasbro (NASDAQ:HAS) and JAKKS Pacific (NASDAQ:JAKK) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, analyst recommendations, institutional ownership, dividends, profitability, earnings and risk.

Hasbro has a beta of 0.49, suggesting that its share price is 51% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market.

Hasbro presently has a consensus target price of $112.21, indicating a potential upside of 41.10%. Given Hasbro's stronger consensus rating and higher possible upside, equities research analysts clearly believe Hasbro is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	1 Sell rating(s)	2 Hold rating(s)	11 Buy rating(s)	2 Strong Buy rating(s)	2.88
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

91.8% of Hasbro shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 0.7% of Hasbro shares are owned by insiders. Comparatively, 4.2% of JAKKS Pacific shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.5%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.4%. Hasbro pays out -168.7% of its earnings in the form of a dividend. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

In the previous week, Hasbro had 17 more articles in the media than JAKKS Pacific. MarketBeat recorded 20 mentions for Hasbro and 3 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.85 beat Hasbro's score of 0.12 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hasbro	3 Very Positive mention(s)	1 Positive mention(s)	13 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
JAKKS Pacific	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

JAKKS Pacific has lower revenue, but higher earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.70B	2.39	-$322.40M	-$1.66	N/A
JAKKS Pacific	$570.67M	0.45	$9.87M	$0.69	32.81

JAKKS Pacific has a net margin of 1.41% compared to Hasbro's net margin of -4.62%. Hasbro's return on equity of 174.64% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hasbro	-4.62%	174.64%	15.30%
JAKKS Pacific	1.41%	3.26%	1.82%

Summary

Hasbro beats JAKKS Pacific on 11 of the 19 factors compared between the two stocks.

How does JAKKS Pacific compare to Brunswick?

JAKKS Pacific (NASDAQ:JAKK) and Brunswick (NYSE:BC) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, analyst recommendations, risk, profitability, institutional ownership and earnings.

In the previous week, Brunswick had 12 more articles in the media than JAKKS Pacific. MarketBeat recorded 15 mentions for Brunswick and 3 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.85 beat Brunswick's score of 0.31 indicating that JAKKS Pacific is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
JAKKS Pacific	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Brunswick	6 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Neutral

JAKKS Pacific has a net margin of 1.41% compared to Brunswick's net margin of -2.47%. Brunswick's return on equity of 13.30% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JAKKS Pacific	1.41%	3.26%	1.82%
Brunswick	-2.47%	13.30%	4.09%

Brunswick has a consensus target price of $87.07, suggesting a potential upside of 13.22%. Given Brunswick's stronger consensus rating and higher possible upside, analysts clearly believe Brunswick is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Brunswick	1 Sell rating(s)	7 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.47

44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 99.3% of Brunswick shares are owned by institutional investors. 4.2% of JAKKS Pacific shares are owned by insiders. Comparatively, 1.0% of Brunswick shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.4%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.3%. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick pays out -83.8% of its earnings in the form of a dividend. Brunswick has increased its dividend for 13 consecutive years.

JAKKS Pacific has higher earnings, but lower revenue than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JAKKS Pacific	$570.67M	0.45	$9.87M	$0.69	32.81
Brunswick	$5.36B	0.93	-$137.30M	-$2.10	N/A

JAKKS Pacific has a beta of 1.44, indicating that its share price is 44% more volatile than the broader market. Comparatively, Brunswick has a beta of 1.33, indicating that its share price is 33% more volatile than the broader market.

Summary

Brunswick beats JAKKS Pacific on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JAKK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

JAKK vs. The Competition

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Metric	JAKKS Pacific	TOYS/GAME/HOBBY Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$260.13M	$3.06B	$7.24B	$12.61B
Dividend Yield	4.40%	3.98%	3.03%	8.00%
P/E Ratio	32.81	10.39	20.27	24.26
Price / Sales	0.45	0.91	4.05	117.88
Price / Cash	14.26	10.68	13.43	49.36
Price / Book	1.02	5.67	3.77	6.29
Net Income	$9.87M	$18.88M	$246.03M	$330.66M
7 Day Performance	-0.53%	1.56%	0.40%	-1.35%
1 Month Performance	0.62%	-2.53%	-1.06%	-0.64%
1 Year Performance	14.98%	-27.49%	-1.79%	19.08%

JAKKS Pacific Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
JAKK JAKKS Pacific	2.2816 of 5 stars	$22.64 -0.4%	N/A	+12.1%	$260.13M	$570.67M	32.81	580	News Coverage
RICK RCI Hospitality	0.4321 of 5 stars	$26.69 -1.5%	N/A	-33.8%	$203.91M	$279.43M	N/A	3,444
RGR Sturm, Ruger & Company, Inc.	3.8921 of 5 stars	$38.29 +1.1%	$46.00 +20.2%	+8.1%	$610.42M	$551.68M	N/A	1,780	Analyst Upgrade
JOUT Johnson Outdoors	2.1056 of 5 stars	$43.45 +1.1%	N/A	+41.8%	$455.14M	$651.83M	N/A	1,300	Positive News
HAS Hasbro	4.3505 of 5 stars	$76.73 -1.6%	$113.14 +47.5%	+5.5%	$10.86B	$4.70B	N/A	4,520	Upcoming Earnings

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This page (NASDAQ:JAKK) was last updated on 7/14/2026 by MarketBeat.com Staff.

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JAKKS Pacific (JAKK) Competitors

JAKK vs. RICK, RGR, JOUT, HAS, and BC

How does JAKKS Pacific compare to RCI Hospitality?

Summary

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

Summary

How does JAKKS Pacific compare to Johnson Outdoors?

Summary

How does JAKKS Pacific compare to Hasbro?

Summary

How does JAKKS Pacific compare to Brunswick?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

JAKK vs. The Competition

JAKKS Pacific Competitors List

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JAKKS Pacific (JAKK) Competitors

JAKK vs. RICK, RGR, JOUT, HAS, and BC

How does JAKKS Pacific compare to RCI Hospitality?

Is RICK or JAKK more profitable?

Which has more volatility & risk, RICK or JAKK?

Which has preferable valuation and earnings, RICK or JAKK?

Do analysts recommend RICK or JAKK?

Do institutionals & insiders hold more shares of RICK or JAKK?

Does the media prefer RICK or JAKK?

Is RICK or JAKK a better dividend stock?

Summary

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

Which has more volatility and risk, JAKK or RGR?

Does the media favor JAKK or RGR?

Which has preferable earnings & valuation, JAKK or RGR?

Is JAKK or RGR more profitable?

Do analysts recommend JAKK or RGR?

Is JAKK or RGR a better dividend stock?

Do institutionals and insiders hold more shares of JAKK or RGR?

Summary

How does JAKKS Pacific compare to Johnson Outdoors?

Which has more volatility and risk, JAKK or JOUT?

Which has higher earnings and valuation, JAKK or JOUT?

Is JAKK or JOUT a better dividend stock?

Is JAKK or JOUT more profitable?

Do insiders and institutionals have more ownership in JAKK or JOUT?

Do analysts recommend JAKK or JOUT?

Does the media refer more to JAKK or JOUT?

Summary

How does JAKKS Pacific compare to Hasbro?

Which has more risk & volatility, HAS or JAKK?

Do analysts recommend HAS or JAKK?

Do insiders & institutionals believe in HAS or JAKK?

Is HAS or JAKK a better dividend stock?

Does the media refer more to HAS or JAKK?

Which has better valuation & earnings, HAS or JAKK?

Is HAS or JAKK more profitable?

Summary

How does JAKKS Pacific compare to Brunswick?

Does the media prefer JAKK or BC?

Is JAKK or BC more profitable?

Do analysts recommend JAKK or BC?

Do insiders and institutionals hold more shares of JAKK or BC?

Is JAKK or BC a better dividend stock?

Which has better earnings and valuation, JAKK or BC?

Which has more volatility & risk, JAKK or BC?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

JAKK vs. The Competition

JAKKS Pacific Competitors List

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