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JAKKS Pacific (JAKK) Competitors

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$24.33 +0.16 (+0.66%)
Closing price 09/14/2026 04:00 PM Eastern
Extended Trading
$24.32 -0.01 (-0.06%)
As of 09/14/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

JAKK vs. RICK, SWIM, RGR, SWBI, and MBUU

Should you buy JAKKS Pacific stock or one of its competitors? JAKKS Pacific's main competitors and comparable companies include RCI Hospitality (RICK), Latham Group (SWIM), Sturm, Ruger & Company, Inc. (RGR), Smith & Wesson Brands (SWBI), and Malibu Boats (MBUU). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer discretionary" sector.

How does JAKKS Pacific compare to RCI Hospitality?

JAKKS Pacific (NASDAQ:JAKK) and RCI Hospitality (NASDAQ:RICK) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, dividends, profitability, earnings, valuation and media sentiment.

JAKKS Pacific has a beta of 1.39, suggesting that its stock price is 39% more volatile than the broader market. Comparatively, RCI Hospitality has a beta of 0.78, suggesting that its stock price is 22% less volatile than the broader market.

44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 53.8% of RCI Hospitality shares are owned by institutional investors. 4.2% of JAKKS Pacific shares are owned by company insiders. Comparatively, 11.4% of RCI Hospitality shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

RCI Hospitality has lower revenue, but higher earnings than JAKKS Pacific. RCI Hospitality is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$570.67M0.49$9.87M$1.3917.50
RCI Hospitality$284.42M0.79$10.81M-$0.41N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
RCI Hospitality
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, JAKKS Pacific had 2 more articles in the media than RCI Hospitality. MarketBeat recorded 3 mentions for JAKKS Pacific and 1 mentions for RCI Hospitality. RCI Hospitality's average media sentiment score of 1.71 beat JAKKS Pacific's score of 1.59 indicating that RCI Hospitality is being referred to more favorably in the news media.

Company Overall Sentiment
JAKKS Pacific Very Positive
RCI Hospitality Very Positive

JAKKS Pacific has a net margin of 2.77% compared to RCI Hospitality's net margin of -1.48%. JAKKS Pacific's return on equity of 4.33% beat RCI Hospitality's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific2.77% 4.33% 2.42%
RCI Hospitality -1.48%-1.74%-0.72%

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. RCI Hospitality pays an annual dividend of $0.32 per share and has a dividend yield of 1.1%. JAKKS Pacific pays out 71.9% of its earnings in the form of a dividend. RCI Hospitality pays out -78.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. RCI Hospitality has increased its dividend for 4 consecutive years.

Summary

JAKKS Pacific beats RCI Hospitality on 10 of the 17 factors compared between the two stocks.

How does JAKKS Pacific compare to Latham Group?

JAKKS Pacific (NASDAQ:JAKK) and Latham Group (NASDAQ:SWIM) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, earnings, risk, valuation, institutional ownership and media sentiment.

Latham Group has a consensus target price of $7.83, suggesting a potential upside of 22.40%. Given Latham Group's higher probable upside, analysts plainly believe Latham Group is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Latham Group
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

JAKKS Pacific has a net margin of 2.77% compared to Latham Group's net margin of 0.92%. JAKKS Pacific's return on equity of 4.33% beat Latham Group's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific2.77% 4.33% 2.42%
Latham Group 0.92%1.31%0.63%

Latham Group has higher revenue and earnings than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$570.67M0.49$9.87M$1.3917.50
Latham Group$576.64M1.31$11.12M$0.05128.00

JAKKS Pacific has a beta of 1.39, meaning that its share price is 39% more volatile than the broader market. Comparatively, Latham Group has a beta of 1.72, meaning that its share price is 72% more volatile than the broader market.

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 83.9% of Latham Group shares are held by institutional investors. 4.2% of JAKKS Pacific shares are held by insiders. Comparatively, 3.3% of Latham Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, JAKKS Pacific had 1 more articles in the media than Latham Group. MarketBeat recorded 3 mentions for JAKKS Pacific and 2 mentions for Latham Group. Latham Group's average media sentiment score of 1.79 beat JAKKS Pacific's score of 1.59 indicating that Latham Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JAKKS Pacific
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Latham Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

Latham Group beats JAKKS Pacific on 9 of the 15 factors compared between the two stocks.

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, risk, institutional ownership, valuation, profitability, earnings, analyst recommendations and dividends.

JAKKS Pacific has a net margin of 2.77% compared to Sturm, Ruger & Company, Inc.'s net margin of 2.11%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
Sturm, Ruger & Company, Inc.2.11% 6.58% 5.35%
JAKKS Pacific 2.77%4.33%2.42%

Sturm, Ruger & Company, Inc. has a beta of 0.19, suggesting that its share price is 81% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.39, suggesting that its share price is 39% more volatile than the broader market.

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Comparatively, 4.2% of JAKKS Pacific shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.84 per share and has a dividend yield of 2.2%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. Sturm, Ruger & Company, Inc. pays out 112.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. JAKKS Pacific pays out 71.9% of its earnings in the form of a dividend. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.

JAKKS Pacific has higher revenue and earnings than Sturm, Ruger & Company, Inc.. JAKKS Pacific is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sturm, Ruger & Company, Inc.$546.06M1.10-$4.39M$0.7550.08
JAKKS Pacific$570.67M0.49$9.87M$1.3917.50

In the previous week, JAKKS Pacific had 3 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 3 mentions for JAKKS Pacific and 0 mentions for Sturm, Ruger & Company, Inc.. JAKKS Pacific's average media sentiment score of 1.59 beat Sturm, Ruger & Company, Inc.'s score of 0.77 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company Overall Sentiment
Sturm, Ruger & Company, Inc. Positive
JAKKS Pacific Very Positive

Sturm, Ruger & Company, Inc. presently has a consensus target price of $46.00, suggesting a potential upside of 22.47%. Given Sturm, Ruger & Company, Inc.'s higher possible upside, equities research analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
JAKKS Pacific
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

JAKKS Pacific beats Sturm, Ruger & Company, Inc. on 9 of the 17 factors compared between the two stocks.

How does JAKKS Pacific compare to Smith & Wesson Brands?

JAKKS Pacific (NASDAQ:JAKK) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, earnings, profitability, media sentiment and institutional ownership.

Smith & Wesson Brands has lower revenue, but higher earnings than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$570.67M0.49$9.87M$1.3917.50
Smith & Wesson Brands$523.84M1.13$18.48M$0.5424.44

In the previous week, JAKKS Pacific and JAKKS Pacific both had 3 articles in the media. JAKKS Pacific's average media sentiment score of 1.59 beat Smith & Wesson Brands' score of 1.31 indicating that JAKKS Pacific is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JAKKS Pacific
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Smith & Wesson Brands
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 3.9%. JAKKS Pacific pays out 71.9% of its earnings in the form of a dividend. Smith & Wesson Brands pays out 96.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has increased its dividend for 4 consecutive years. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.

JAKKS Pacific has a beta of 1.39, indicating that its stock price is 39% more volatile than the broader market. Comparatively, Smith & Wesson Brands has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market.

44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are owned by institutional investors. 4.2% of JAKKS Pacific shares are owned by company insiders. Comparatively, 2.3% of Smith & Wesson Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Smith & Wesson Brands has a net margin of 4.44% compared to JAKKS Pacific's net margin of 2.77%. Smith & Wesson Brands' return on equity of 6.60% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific2.77% 4.33% 2.42%
Smith & Wesson Brands 4.44%6.60%4.59%

Smith & Wesson Brands has a consensus target price of $16.50, suggesting a potential upside of 25.00%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, analysts clearly believe Smith & Wesson Brands is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

Smith & Wesson Brands beats JAKKS Pacific on 11 of the 18 factors compared between the two stocks.

How does JAKKS Pacific compare to Malibu Boats?

Malibu Boats (NASDAQ:MBUU) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, earnings, dividends, analyst recommendations, valuation and profitability.

JAKKS Pacific has a net margin of 2.77% compared to Malibu Boats' net margin of 0.18%. Malibu Boats' return on equity of 4.78% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
Malibu Boats0.18% 4.78% 2.85%
JAKKS Pacific 2.77%4.33%2.42%

In the previous week, JAKKS Pacific had 2 more articles in the media than Malibu Boats. MarketBeat recorded 3 mentions for JAKKS Pacific and 1 mentions for Malibu Boats. JAKKS Pacific's average media sentiment score of 1.59 beat Malibu Boats' score of 1.23 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company Overall Sentiment
Malibu Boats Positive
JAKKS Pacific Very Positive

Malibu Boats currently has a consensus price target of $31.60, suggesting a potential upside of 28.87%. Given Malibu Boats' stronger consensus rating and higher probable upside, equities analysts plainly believe Malibu Boats is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Malibu Boats
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.13
JAKKS Pacific
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

JAKKS Pacific has lower revenue, but higher earnings than Malibu Boats. JAKKS Pacific is trading at a lower price-to-earnings ratio than Malibu Boats, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Malibu Boats$914.59M0.53$1.65M$0.07350.29
JAKKS Pacific$570.67M0.49$9.87M$1.3917.50

91.4% of Malibu Boats shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 1.2% of Malibu Boats shares are held by insiders. Comparatively, 4.2% of JAKKS Pacific shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Malibu Boats has a beta of 1.15, suggesting that its share price is 15% more volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.39, suggesting that its share price is 39% more volatile than the broader market.

Summary

Malibu Boats beats JAKKS Pacific on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JAKK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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JAKK vs. The Competition

MetricJAKKS PacificLeisure Products IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$276.63M$3.11B$12.71B$14.31B
Dividend Yield4.14%2.58%58.24%11.71%
P/E Ratio17.50576.3644.5825.37
Price / Sales0.4936.9793.5674.54
Price / Cash15.1717.9418.4934.96
Price / Book1.103.474.096.24
Net Income$9.87M$81.71M$445.74M$358.08M
7 Day Performance-0.45%-0.81%-1.50%-0.70%
1 Month Performance-5.33%-4.42%-4.23%-2.76%
1 Year Performance34.64%-5.87%-6.68%6.72%

JAKKS Pacific Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
JAKK
JAKKS Pacific
2.9385 of 5 stars
$24.33
+0.7%
N/A+36.1%$276.63M$570.67M17.50652
RICK
RCI Hospitality
1.642 of 5 stars
$29.04
-1.1%
N/A-15.7%$221.87M$279.43MN/A3,444
SWIM
Latham Group
3.3602 of 5 stars
$6.75
-4.9%
$7.83
+16.0%
-18.6%$794.14M$545.91M135.001,804
RGR
Sturm, Ruger & Company, Inc.
3.7768 of 5 stars
$38.00
-1.3%
$46.00
+21.1%
+1.1%$607.16M$546.06M50.661,780
SWBI
Smith & Wesson Brands
3.4854 of 5 stars
$13.23
+2.6%
$16.50
+24.7%
+41.2%$577.99M$551.36M24.501,386

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This page (NASDAQ:JAKK) was last updated on 9/15/2026 by MarketBeat.com Staff.
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