JAKKS Pacific (JAKK) Competitors

JAKKS Pacific logo
$22.20 +0.19 (+0.86%)
Closing price 06/23/2026 03:55 PM Eastern
Extended Trading
$22.80 +0.60 (+2.70%)
As of 06/23/2026 06:21 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

JAKK vs. RICK, RGR, JOUT, HAS, and BC

Should you buy JAKKS Pacific stock or one of its competitors? MarketBeat compares JAKKS Pacific with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with JAKKS Pacific include RCI Hospitality (RICK), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Hasbro (HAS), and Brunswick (BC). These companies are all part of the "consumer discretionary" sector.

How does JAKKS Pacific compare to RCI Hospitality?

JAKKS Pacific (NASDAQ:JAKK) and RCI Hospitality (NASDAQ:RICK) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, analyst recommendations, valuation, media sentiment, institutional ownership and profitability.

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.5%. RCI Hospitality pays an annual dividend of $0.32 per share and has a dividend yield of 1.2%. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. RCI Hospitality pays out -41.0% of its earnings in the form of a dividend. RCI Hospitality has raised its dividend for 4 consecutive years.

44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 53.8% of RCI Hospitality shares are owned by institutional investors. 3.9% of JAKKS Pacific shares are owned by company insiders. Comparatively, 9.6% of RCI Hospitality shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
RCI Hospitality
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

RCI Hospitality has lower revenue, but higher earnings than JAKKS Pacific. RCI Hospitality is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$570.67M0.45$9.87M$0.6932.17
RCI Hospitality$279.43M0.74$10.81M-$0.78N/A

JAKKS Pacific has a beta of 1.47, indicating that its share price is 47% more volatile than the broader market. Comparatively, RCI Hospitality has a beta of 0.76, indicating that its share price is 24% less volatile than the broader market.

JAKKS Pacific has a net margin of 1.41% compared to RCI Hospitality's net margin of -2.31%. JAKKS Pacific's return on equity of 3.26% beat RCI Hospitality's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific1.41% 3.26% 1.82%
RCI Hospitality -2.31%-2.61%-1.10%

In the previous week, RCI Hospitality had 1 more articles in the media than JAKKS Pacific. MarketBeat recorded 1 mentions for RCI Hospitality and 0 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.00 equaled RCI Hospitality'saverage media sentiment score.

Company Overall Sentiment
JAKKS Pacific Neutral
RCI Hospitality Neutral

Summary

JAKKS Pacific beats RCI Hospitality on 9 of the 16 factors compared between the two stocks.

How does JAKKS Pacific compare to Sturm, Ruger & Company, Inc.?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, risk, profitability, dividends, media sentiment and valuation.

Sturm, Ruger & Company, Inc. presently has a consensus price target of $46.00, indicating a potential upside of 12.28%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher possible upside, research analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
JAKKS Pacific
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Comparatively, 3.9% of JAKKS Pacific shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Sturm, Ruger & Company, Inc. has a beta of 0.18, meaning that its share price is 82% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.47, meaning that its share price is 47% more volatile than the broader market.

JAKKS Pacific has a net margin of 1.41% compared to Sturm, Ruger & Company, Inc.'s net margin of -2.18%. Sturm, Ruger & Company, Inc.'s return on equity of 5.96% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
Sturm, Ruger & Company, Inc.-2.18% 5.96% 4.89%
JAKKS Pacific 1.41%3.26%1.82%

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.5%. Sturm, Ruger & Company, Inc. pays out -60.3% of its earnings in the form of a dividend. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

In the previous week, Sturm, Ruger & Company, Inc. had 1 more articles in the media than JAKKS Pacific. MarketBeat recorded 1 mentions for Sturm, Ruger & Company, Inc. and 0 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.00 beat Sturm, Ruger & Company, Inc.'s score of -0.26 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company Overall Sentiment
Sturm, Ruger & Company, Inc. Neutral
JAKKS Pacific Neutral

JAKKS Pacific has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sturm, Ruger & Company, Inc.$546.06M1.20-$4.39M-$0.73N/A
JAKKS Pacific$570.67M0.45$9.87M$0.6932.17

Summary

Sturm, Ruger & Company, Inc. beats JAKKS Pacific on 10 of the 18 factors compared between the two stocks.

How does JAKKS Pacific compare to Johnson Outdoors?

Johnson Outdoors (NASDAQ:JOUT) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, risk, valuation, earnings, institutional ownership, analyst recommendations, profitability and media sentiment.

Johnson Outdoors has a beta of 0.82, indicating that its stock price is 18% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.47, indicating that its stock price is 47% more volatile than the broader market.

In the previous week, Johnson Outdoors had 1 more articles in the media than JAKKS Pacific. MarketBeat recorded 1 mentions for Johnson Outdoors and 0 mentions for JAKKS Pacific. Johnson Outdoors' average media sentiment score of 0.71 beat JAKKS Pacific's score of 0.00 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company Overall Sentiment
Johnson Outdoors Positive
JAKKS Pacific Neutral

JAKKS Pacific has a net margin of 1.41% compared to Johnson Outdoors' net margin of -2.33%. JAKKS Pacific's return on equity of 3.26% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-2.33% 2.52% 1.74%
JAKKS Pacific 1.41%3.26%1.82%

JAKKS Pacific has lower revenue, but higher earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$592.41M0.81-$34.29M-$1.52N/A
JAKKS Pacific$570.67M0.45$9.87M$0.6932.17

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 2.9%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.5%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Johnson Outdoors has raised its dividend for 11 consecutive years.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
JAKKS Pacific
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by company insiders. Comparatively, 3.9% of JAKKS Pacific shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Johnson Outdoors and JAKKS Pacific tied by winning 8 of the 16 factors compared between the two stocks.

How does JAKKS Pacific compare to Hasbro?

Hasbro (NASDAQ:HAS) and JAKKS Pacific (NASDAQ:JAKK) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, dividends, risk, profitability, institutional ownership and media sentiment.

91.8% of Hasbro shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 0.7% of Hasbro shares are held by company insiders. Comparatively, 3.9% of JAKKS Pacific shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.4%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.5%. Hasbro pays out -168.7% of its earnings in the form of a dividend. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

JAKKS Pacific has lower revenue, but higher earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hasbro$4.70B2.49-$322.40M-$1.66N/A
JAKKS Pacific$570.67M0.45$9.87M$0.6932.17

Hasbro currently has a consensus target price of $113.14, suggesting a potential upside of 36.53%. Given Hasbro's stronger consensus rating and higher probable upside, research analysts plainly believe Hasbro is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hasbro
1 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.88
JAKKS Pacific
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

In the previous week, Hasbro had 5 more articles in the media than JAKKS Pacific. MarketBeat recorded 5 mentions for Hasbro and 0 mentions for JAKKS Pacific. Hasbro's average media sentiment score of 0.19 beat JAKKS Pacific's score of 0.00 indicating that Hasbro is being referred to more favorably in the media.

Company Overall Sentiment
Hasbro Neutral
JAKKS Pacific Neutral

JAKKS Pacific has a net margin of 1.41% compared to Hasbro's net margin of -4.62%. Hasbro's return on equity of 174.64% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
Hasbro-4.62% 174.64% 15.30%
JAKKS Pacific 1.41%3.26%1.82%

Hasbro has a beta of 0.48, suggesting that its stock price is 52% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.47, suggesting that its stock price is 47% more volatile than the broader market.

Summary

Hasbro beats JAKKS Pacific on 12 of the 19 factors compared between the two stocks.

How does JAKKS Pacific compare to Brunswick?

JAKKS Pacific (NASDAQ:JAKK) and Brunswick (NYSE:BC) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, earnings, media sentiment, institutional ownership, analyst recommendations, profitability, dividends and risk.

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.5%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.2%. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick pays out -83.8% of its earnings in the form of a dividend. Brunswick has raised its dividend for 13 consecutive years.

JAKKS Pacific has a beta of 1.47, indicating that its share price is 47% more volatile than the broader market. Comparatively, Brunswick has a beta of 1.33, indicating that its share price is 33% more volatile than the broader market.

JAKKS Pacific has higher earnings, but lower revenue than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$570.67M0.45$9.87M$0.6932.17
Brunswick$5.36B0.98-$137.30M-$2.10N/A

Brunswick has a consensus target price of $87.00, indicating a potential upside of 7.21%. Given Brunswick's stronger consensus rating and higher possible upside, analysts clearly believe Brunswick is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Brunswick
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47

In the previous week, Brunswick had 7 more articles in the media than JAKKS Pacific. MarketBeat recorded 7 mentions for Brunswick and 0 mentions for JAKKS Pacific. Brunswick's average media sentiment score of 1.03 beat JAKKS Pacific's score of 0.00 indicating that Brunswick is being referred to more favorably in the news media.

Company Overall Sentiment
JAKKS Pacific Neutral
Brunswick Positive

JAKKS Pacific has a net margin of 1.41% compared to Brunswick's net margin of -2.47%. Brunswick's return on equity of 13.30% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific1.41% 3.26% 1.82%
Brunswick -2.47%13.30%4.09%

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 99.3% of Brunswick shares are held by institutional investors. 3.9% of JAKKS Pacific shares are held by insiders. Comparatively, 1.0% of Brunswick shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Brunswick beats JAKKS Pacific on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JAKK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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JAKK vs. The Competition

MetricJAKKS PacificTOYS/GAME/HOBBY IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$251.89M$3.25B$7.15B$12.39B
Dividend Yield4.54%3.93%3.08%5.83%
P/E Ratio32.1710.2220.4223.99
Price / Sales0.450.934.02107.77
Price / Cash13.8110.8815.1854.51
Price / Book1.005.873.706.50
Net Income$9.87M$18.88M$247.03M$336.88M
7 Day Performance2.83%0.73%-0.64%-0.14%
1 Month Performance0.09%-3.63%0.10%0.77%
1 Year Performance7.71%-26.64%2.60%28.49%

JAKKS Pacific Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
JAKK
JAKKS Pacific
1.6813 of 5 stars
$22.20
+0.9%
N/A+8.9%$251.89M$570.67M32.17580
RICK
RCI Hospitality
0.0967 of 5 stars
$27.42
-0.1%
N/A-31.6%$209.49M$279.43MN/A3,444
RGR
Sturm, Ruger & Company, Inc.
3.2816 of 5 stars
$38.01
-1.0%
$46.00
+21.0%
+14.1%$605.86M$546.06MN/A1,780
JOUT
Johnson Outdoors
1.7671 of 5 stars
$45.88
-1.2%
N/A+55.2%$480.82M$592.41MN/A1,300
HAS
Hasbro
3.9685 of 5 stars
$84.96
0.0%
$113.14
+33.2%
+17.4%$12.02B$4.70BN/A4,520

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This page (NASDAQ:JAKK) was last updated on 6/24/2026 by MarketBeat.com Staff.
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