Do analysts prefer RGR or JOUT?

Sturm, Ruger & Company, Inc. presently has a consensus target price of $46.00, suggesting a potential upside of 23.69%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sturm, Ruger & Company, Inc. 1 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00 Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Does the media favor RGR or JOUT?

In the previous week, Sturm, Ruger & Company, Inc. had 10 more articles in the media than Johnson Outdoors. MarketBeat recorded 13 mentions for Sturm, Ruger & Company, Inc. and 3 mentions for Johnson Outdoors. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.94 beat Johnson Outdoors' score of 0.63 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sturm, Ruger & Company, Inc. 4 Very Positive mention(s) 1 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Johnson Outdoors 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend JOUT or JAKK?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 JAKKS Pacific 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media prefer JOUT or JAKK?

In the previous week, JAKKS Pacific had 11 more articles in the media than Johnson Outdoors. MarketBeat recorded 14 mentions for JAKKS Pacific and 3 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.63 beat JAKKS Pacific's score of 0.57 indicating that Johnson Outdoors is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Johnson Outdoors 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive JAKKS Pacific 4 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer JOUT or HAS?

Hasbro has a consensus price target of $109.07, suggesting a potential upside of 16.11%. Given Hasbro's stronger consensus rating and higher possible upside, analysts plainly believe Hasbro is more favorable than Johnson Outdoors. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Hasbro 0 Sell rating(s) 4 Hold rating(s) 12 Buy rating(s) 0 Strong Buy rating(s) 2.75

Is JOUT or HAS more profitable?

Hasbro has a net margin of 15.97% compared to Johnson Outdoors' net margin of -2.33%. Hasbro's return on equity of 141.11% beat Johnson Outdoors' return on equity. Company Net Margins Return on Equity Return on Assets Johnson Outdoors -2.33% 2.52% 1.74% Hasbro 15.97% 141.11% 14.72%

Does the media prefer JOUT or HAS?

In the previous week, Hasbro had 35 more articles in the media than Johnson Outdoors. MarketBeat recorded 38 mentions for Hasbro and 3 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.63 beat Hasbro's score of 0.60 indicating that Johnson Outdoors is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Johnson Outdoors 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Hasbro 23 Very Positive mention(s) 3 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate JOUT or BC?

Brunswick has a consensus target price of $87.57, indicating a potential upside of 10.51%. Given Brunswick's stronger consensus rating and higher probable upside, analysts clearly believe Brunswick is more favorable than Johnson Outdoors. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Brunswick 1 Sell rating(s) 7 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.47

Does the media prefer JOUT or BC?

In the previous week, Brunswick had 22 more articles in the media than Johnson Outdoors. MarketBeat recorded 25 mentions for Brunswick and 3 mentions for Johnson Outdoors. Brunswick's average media sentiment score of 1.00 beat Johnson Outdoors' score of 0.63 indicating that Brunswick is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Johnson Outdoors 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brunswick 14 Very Positive mention(s) 0 Positive mention(s) 8 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate JOUT or MAT?

Mattel has a consensus price target of $17.33, indicating a potential upside of 14.87%. Given Mattel's stronger consensus rating and higher possible upside, analysts plainly believe Mattel is more favorable than Johnson Outdoors. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Mattel 2 Sell rating(s) 6 Hold rating(s) 4 Buy rating(s) 2 Strong Buy rating(s) 2.43

Which has higher earnings and valuation, JOUT or MAT?

Mattel has higher revenue and earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Johnson Outdoors $592.41M 0.83 -$34.29M -$1.52 N/A Mattel $5.35B 0.82 $397.58M $1.58 9.55

Is JOUT or MAT more profitable?

Mattel has a net margin of 9.27% compared to Johnson Outdoors' net margin of -2.33%. Mattel's return on equity of 18.67% beat Johnson Outdoors' return on equity. Company Net Margins Return on Equity Return on Assets Johnson Outdoors -2.33% 2.52% 1.74% Mattel 9.27% 18.67% 6.34%

Does the media refer more to JOUT or MAT?

In the previous week, Mattel had 15 more articles in the media than Johnson Outdoors. MarketBeat recorded 18 mentions for Mattel and 3 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.63 beat Mattel's score of 0.52 indicating that Johnson Outdoors is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Johnson Outdoors 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Mattel 9 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

Johnson Outdoors (JOUT) Competitors

$46.91 0.00 (0.00%)

Closing price 07/31/2026 04:00 PM Eastern

Extended Trading

$46.90 -0.01 (-0.03%)

As of 07/31/2026 07:34 PM Eastern

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JOUT vs. RGR, JAKK, HAS, BC, and MAT

Should you buy Johnson Outdoors stock or one of its competitors? MarketBeat compares Johnson Outdoors with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Johnson Outdoors include Sturm, Ruger & Company, Inc. (RGR), JAKKS Pacific (JAKK), Hasbro (HAS), Brunswick (BC), and Mattel (MAT). These companies are all part of the "leisure products" industry.

How does Johnson Outdoors compare to Sturm, Ruger & Company, Inc.?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, analyst recommendations, media sentiment, risk, earnings and profitability.

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Comparatively, 28.2% of Johnson Outdoors shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Sturm, Ruger & Company, Inc. had 10 more articles in the media than Johnson Outdoors. MarketBeat recorded 13 mentions for Sturm, Ruger & Company, Inc. and 3 mentions for Johnson Outdoors. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.94 beat Johnson Outdoors' score of 0.63 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	4 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Johnson Outdoors	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Sturm, Ruger & Company, Inc. presently has a consensus target price of $46.00, suggesting a potential upside of 23.69%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$546.06M	1.09	-$4.39M	$0.75	49.59
Johnson Outdoors	$592.41M	0.83	-$34.29M	-$1.52	N/A

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Johnson Outdoors' net margin of -2.33%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%
Johnson Outdoors	-2.33%	2.52%	1.74%

Sturm, Ruger & Company, Inc. has a beta of 0.19, indicating that its stock price is 81% less volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market.

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.2%. Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 2.8%. Sturm, Ruger & Company, Inc. pays out 58.7% of its earnings in the form of a dividend. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has increased its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Sturm, Ruger & Company, Inc. beats Johnson Outdoors on 12 of the 19 factors compared between the two stocks.

How does Johnson Outdoors compare to JAKKS Pacific?

Johnson Outdoors (NASDAQ:JOUT) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, risk, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.

JAKKS Pacific has a net margin of 2.77% compared to Johnson Outdoors' net margin of -2.33%. JAKKS Pacific's return on equity of 4.33% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-2.33%	2.52%	1.74%
JAKKS Pacific	2.77%	4.33%	2.42%

JAKKS Pacific has lower revenue, but higher earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.41M	0.83	-$34.29M	-$1.52	N/A
JAKKS Pacific	$570.67M	0.53	$9.87M	$1.39	18.94

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by insiders. Comparatively, 4.2% of JAKKS Pacific shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
JAKKS Pacific	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, JAKKS Pacific had 11 more articles in the media than Johnson Outdoors. MarketBeat recorded 14 mentions for JAKKS Pacific and 3 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.63 beat JAKKS Pacific's score of 0.57 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Johnson Outdoors	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
JAKKS Pacific	4 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Johnson Outdoors has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.41, suggesting that its stock price is 41% more volatile than the broader market.

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 2.8%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 3.8%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. JAKKS Pacific pays out 71.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has raised its dividend for 11 consecutive years.

Summary

JAKKS Pacific beats Johnson Outdoors on 10 of the 17 factors compared between the two stocks.

How does Johnson Outdoors compare to Hasbro?

Johnson Outdoors (NASDAQ:JOUT) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, earnings, valuation, risk, media sentiment and analyst recommendations.

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 2.8%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.0%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Hasbro pays out 50.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has increased its dividend for 11 consecutive years.

Hasbro has a consensus price target of $109.07, suggesting a potential upside of 16.11%. Given Hasbro's stronger consensus rating and higher possible upside, analysts plainly believe Hasbro is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Hasbro	0 Sell rating(s)	4 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.75

Hasbro has a net margin of 15.97% compared to Johnson Outdoors' net margin of -2.33%. Hasbro's return on equity of 141.11% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-2.33%	2.52%	1.74%
Hasbro	15.97%	141.11%	14.72%

In the previous week, Hasbro had 35 more articles in the media than Johnson Outdoors. MarketBeat recorded 38 mentions for Hasbro and 3 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.63 beat Hasbro's score of 0.60 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Johnson Outdoors	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Hasbro	23 Very Positive mention(s)	3 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Johnson Outdoors has a beta of 0.81, meaning that its share price is 19% less volatile than the broader market. Comparatively, Hasbro has a beta of 0.47, meaning that its share price is 53% less volatile than the broader market.

Johnson Outdoors has higher earnings, but lower revenue than Hasbro. Johnson Outdoors is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.41M	0.83	-$34.29M	-$1.52	N/A
Hasbro	$4.70B	2.83	-$322.40M	$5.56	16.90

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 91.8% of Hasbro shares are owned by institutional investors. 28.2% of Johnson Outdoors shares are owned by insiders. Comparatively, 0.7% of Hasbro shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Hasbro beats Johnson Outdoors on 13 of the 19 factors compared between the two stocks.

How does Johnson Outdoors compare to Brunswick?

Johnson Outdoors (NASDAQ:JOUT) and Brunswick (NYSE:BC) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, media sentiment, risk and analyst recommendations.

Johnson Outdoors has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market. Comparatively, Brunswick has a beta of 1.33, indicating that its share price is 33% more volatile than the broader market.

Brunswick has a net margin of -1.53% compared to Johnson Outdoors' net margin of -2.33%. Brunswick's return on equity of 15.28% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-2.33%	2.52%	1.74%
Brunswick	-1.53%	15.28%	4.60%

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 2.8%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.2%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Brunswick pays out -83.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has increased its dividend for 11 consecutive years and Brunswick has increased its dividend for 13 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and lower payout ratio.

Brunswick has a consensus target price of $87.57, indicating a potential upside of 10.51%. Given Brunswick's stronger consensus rating and higher probable upside, analysts clearly believe Brunswick is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Brunswick	1 Sell rating(s)	7 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.47

Johnson Outdoors has higher earnings, but lower revenue than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.41M	0.83	-$34.29M	-$1.52	N/A
Brunswick	$5.36B	0.96	-$137.30M	-$2.10	N/A

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 99.3% of Brunswick shares are owned by institutional investors. 28.2% of Johnson Outdoors shares are owned by insiders. Comparatively, 1.0% of Brunswick shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Brunswick had 22 more articles in the media than Johnson Outdoors. MarketBeat recorded 25 mentions for Brunswick and 3 mentions for Johnson Outdoors. Brunswick's average media sentiment score of 1.00 beat Johnson Outdoors' score of 0.63 indicating that Brunswick is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Johnson Outdoors	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Brunswick	14 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Brunswick beats Johnson Outdoors on 14 of the 20 factors compared between the two stocks.

How does Johnson Outdoors compare to Mattel?

Johnson Outdoors (NASDAQ:JOUT) and Mattel (NASDAQ:MAT) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, valuation, dividends, institutional ownership, earnings and media sentiment.

Mattel has a net margin of 9.27% compared to Johnson Outdoors' net margin of -2.33%. Mattel's return on equity of 18.67% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-2.33%	2.52%	1.74%
Mattel	9.27%	18.67%	6.34%

Mattel has higher revenue and earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.41M	0.83	-$34.29M	-$1.52	N/A
Mattel	$5.35B	0.82	$397.58M	$1.58	9.55

Johnson Outdoors has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market. Comparatively, Mattel has a beta of 0.72, suggesting that its share price is 28% less volatile than the broader market.

In the previous week, Mattel had 15 more articles in the media than Johnson Outdoors. MarketBeat recorded 18 mentions for Mattel and 3 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.63 beat Mattel's score of 0.52 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Johnson Outdoors	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Mattel	9 Very Positive mention(s)	2 Positive mention(s)	6 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 97.2% of Mattel shares are owned by institutional investors. 28.2% of Johnson Outdoors shares are owned by company insiders. Comparatively, 1.9% of Mattel shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Mattel has a consensus price target of $17.33, indicating a potential upside of 14.87%. Given Mattel's stronger consensus rating and higher possible upside, analysts plainly believe Mattel is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Mattel	2 Sell rating(s)	6 Hold rating(s)	4 Buy rating(s)	2 Strong Buy rating(s)	2.43

Summary

Mattel beats Johnson Outdoors on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JOUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

JOUT vs. The Competition

Export

Metric	Johnson Outdoors	Leisure Products Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$491.62M	$3.18B	$13.05B	$12.42B
Dividend Yield	2.81%	2.46%	53.33%	10.03%
P/E Ratio	-30.86	574.46	47.49	24.66
Price / Sales	0.83	36.47	91.20	75.93
Price / Cash	39.52	18.11	18.93	46.71
Price / Book	1.16	3.56	4.51	6.07
Net Income	-$34.29M	$78.57M	$444.15M	$347.99M
7 Day Performance	-0.47%	0.33%	1.51%	-0.44%
1 Month Performance	7.89%	3.72%	0.49%	-4.81%
1 Year Performance	30.67%	0.74%	3.27%	18.61%

Johnson Outdoors Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
JOUT Johnson Outdoors	1.6369 of 5 stars	$46.91 flat	N/A	+30.7%	$491.62M	$592.41M	N/A	1,300	News Coverage Upcoming Earnings High Trading Volume
RGR Sturm, Ruger & Company, Inc.	4.1395 of 5 stars	$38.30 -1.6%	$46.00 +20.1%	+17.2%	$620.39M	$546.06M	N/A	1,780	Earnings Report Dividend Increase Analyst Upgrade Gap Up
JAKK JAKKS Pacific	2.4227 of 5 stars	$26.63 +2.7%	N/A	+53.6%	$296.64M	$570.67M	19.16	580	Analyst Upgrade
HAS Hasbro	4.6117 of 5 stars	$96.34 +6.3%	$109.07 +13.2%	+25.9%	$12.82B	$4.70B	17.33	4,520	Trending News Analyst Upgrade Insider Trade
BC Brunswick	3.7064 of 5 stars	$81.87 +1.5%	$87.07 +6.4%	+40.0%	$5.24B	$5.36B	N/A	14,000	Trending News Earnings Report Analyst Forecast

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This page (NASDAQ:JOUT) was last updated on 8/3/2026 by MarketBeat.com Staff.

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Johnson Outdoors (JOUT) Competitors

JOUT vs. RGR, JAKK, HAS, BC, and MAT

How does Johnson Outdoors compare to Sturm, Ruger & Company, Inc.?

Summary

How does Johnson Outdoors compare to JAKKS Pacific?

Summary

How does Johnson Outdoors compare to Hasbro?

Summary

How does Johnson Outdoors compare to Brunswick?

Summary

How does Johnson Outdoors compare to Mattel?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

JOUT vs. The Competition

Johnson Outdoors Competitors List

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Johnson Outdoors (JOUT) Competitors

JOUT vs. RGR, JAKK, HAS, BC, and MAT

How does Johnson Outdoors compare to Sturm, Ruger & Company, Inc.?

Do insiders & institutionals have more ownership in RGR or JOUT?

Does the media favor RGR or JOUT?

Do analysts prefer RGR or JOUT?

Which has stronger valuation & earnings, RGR or JOUT?

Is RGR or JOUT more profitable?

Which has more risk and volatility, RGR or JOUT?

Is RGR or JOUT a better dividend stock?

Summary

How does Johnson Outdoors compare to JAKKS Pacific?

Is JOUT or JAKK more profitable?

Which has better earnings and valuation, JOUT or JAKK?

Do insiders & institutionals believe in JOUT or JAKK?

Do analysts recommend JOUT or JAKK?

Does the media prefer JOUT or JAKK?

Which has more risk and volatility, JOUT or JAKK?

Is JOUT or JAKK a better dividend stock?

Summary

How does Johnson Outdoors compare to Hasbro?

Is JOUT or HAS a better dividend stock?

Do analysts prefer JOUT or HAS?

Is JOUT or HAS more profitable?

Does the media prefer JOUT or HAS?

Which has more volatility and risk, JOUT or HAS?

Which has preferable valuation and earnings, JOUT or HAS?

Do institutionals & insiders believe in JOUT or HAS?

Summary

How does Johnson Outdoors compare to Brunswick?

Which has more volatility and risk, JOUT or BC?

Is JOUT or BC more profitable?

Is JOUT or BC a better dividend stock?

Do analysts rate JOUT or BC?

Which has stronger earnings & valuation, JOUT or BC?

Do insiders & institutionals have more ownership in JOUT or BC?

Does the media prefer JOUT or BC?

Summary

How does Johnson Outdoors compare to Mattel?

Is JOUT or MAT more profitable?

Which has higher earnings and valuation, JOUT or MAT?

Which has more volatility & risk, JOUT or MAT?

Does the media refer more to JOUT or MAT?

Do institutionals and insiders have more ownership in JOUT or MAT?

Do analysts rate JOUT or MAT?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

JOUT vs. The Competition

Johnson Outdoors Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools