Do analysts recommend JOUT or RGR?

Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, indicating a potential upside of 12.28%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Sturm, Ruger & Company, Inc. 1 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media refer more to JOUT or RGR?

In the previous week, Johnson Outdoors and Johnson Outdoors both had 1 articles in the media. Johnson Outdoors' average media sentiment score of 0.71 beat Sturm, Ruger & Company, Inc.'s score of -0.26 indicating that Johnson Outdoors is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Johnson Outdoors 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sturm, Ruger & Company, Inc. 0 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts rate JAKK or JOUT?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score JAKKS Pacific 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Do analysts rate JOUT or HAS?

Hasbro has a consensus price target of $113.14, indicating a potential upside of 36.53%. Given Hasbro's stronger consensus rating and higher probable upside, analysts clearly believe Hasbro is more favorable than Johnson Outdoors. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Hasbro 1 Sell rating(s) 2 Hold rating(s) 11 Buy rating(s) 2 Strong Buy rating(s) 2.88

Is JOUT or HAS more profitable?

Johnson Outdoors has a net margin of -2.33% compared to Hasbro's net margin of -4.62%. Hasbro's return on equity of 174.64% beat Johnson Outdoors' return on equity. Company Net Margins Return on Equity Return on Assets Johnson Outdoors -2.33% 2.52% 1.74% Hasbro -4.62% 174.64% 15.30%

Does the media refer more to JOUT or HAS?

In the previous week, Hasbro had 4 more articles in the media than Johnson Outdoors. MarketBeat recorded 5 mentions for Hasbro and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.71 beat Hasbro's score of 0.19 indicating that Johnson Outdoors is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Johnson Outdoors 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Hasbro 1 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts rate BC or JOUT?

Brunswick presently has a consensus target price of $87.00, indicating a potential upside of 7.21%. Given Brunswick's stronger consensus rating and higher probable upside, equities research analysts plainly believe Brunswick is more favorable than Johnson Outdoors. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brunswick 1 Sell rating(s) 7 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.47 Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Does the media prefer BC or JOUT?

In the previous week, Brunswick had 6 more articles in the media than Johnson Outdoors. MarketBeat recorded 7 mentions for Brunswick and 1 mentions for Johnson Outdoors. Brunswick's average media sentiment score of 1.21 beat Johnson Outdoors' score of 0.71 indicating that Brunswick is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brunswick 4 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Johnson Outdoors 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer JOUT or MAT?

Mattel has a consensus price target of $18.22, indicating a potential upside of 32.24%. Given Mattel's stronger consensus rating and higher probable upside, analysts clearly believe Mattel is more favorable than Johnson Outdoors. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Mattel 1 Sell rating(s) 7 Hold rating(s) 4 Buy rating(s) 1 Strong Buy rating(s) 2.38

Which has preferable earnings & valuation, JOUT or MAT?

Mattel has higher revenue and earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Johnson Outdoors $592.41M 0.81 -$34.29M -$1.52 N/A Mattel $5.35B 0.75 $397.58M $1.58 8.72

Is JOUT or MAT more profitable?

Mattel has a net margin of 9.27% compared to Johnson Outdoors' net margin of -2.33%. Mattel's return on equity of 18.67% beat Johnson Outdoors' return on equity. Company Net Margins Return on Equity Return on Assets Johnson Outdoors -2.33% 2.52% 1.74% Mattel 9.27% 18.67% 6.34%

Does the media refer more to JOUT or MAT?

In the previous week, Mattel had 8 more articles in the media than Johnson Outdoors. MarketBeat recorded 9 mentions for Mattel and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.71 beat Mattel's score of 0.37 indicating that Johnson Outdoors is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Johnson Outdoors 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Mattel 1 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Johnson Outdoors (JOUT) Competitors

$45.61 +0.14 (+0.31%)

As of 06/23/2026 03:55 PM Eastern

Compare

JOUT vs. RGR, JAKK, HAS, BC, and MAT

Should you buy Johnson Outdoors stock or one of its competitors? MarketBeat compares Johnson Outdoors with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Johnson Outdoors include Sturm, Ruger & Company, Inc. (RGR), JAKKS Pacific (JAKK), Hasbro (HAS), Brunswick (BC), and Mattel (MAT). These companies are all part of the "leisure products" industry.

How does Johnson Outdoors compare to Sturm, Ruger & Company, Inc.?

Johnson Outdoors (NASDAQ:JOUT) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability and risk.

In the previous week, Johnson Outdoors and Johnson Outdoors both had 1 articles in the media. Johnson Outdoors' average media sentiment score of 0.71 beat Sturm, Ruger & Company, Inc.'s score of -0.26 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Johnson Outdoors	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sturm, Ruger & Company, Inc.	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Johnson Outdoors. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.41M	0.81	-$34.29M	-$1.52	N/A
Sturm, Ruger & Company, Inc.	$546.06M	1.20	-$4.39M	-$0.73	N/A

Johnson Outdoors has a beta of 0.82, meaning that its stock price is 18% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.18, meaning that its stock price is 82% less volatile than the broader market.

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 2.9%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out -60.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has increased its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sturm, Ruger & Company, Inc. has a consensus price target of $46.00, indicating a potential upside of 12.28%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Sturm, Ruger & Company, Inc. has a net margin of -2.18% compared to Johnson Outdoors' net margin of -2.33%. Sturm, Ruger & Company, Inc.'s return on equity of 5.96% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-2.33%	2.52%	1.74%
Sturm, Ruger & Company, Inc.	-2.18%	5.96%	4.89%

Summary

Johnson Outdoors and Sturm, Ruger & Company, Inc. tied by winning 9 of the 18 factors compared between the two stocks.

How does Johnson Outdoors compare to JAKKS Pacific?

JAKKS Pacific (NASDAQ:JAKK) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, institutional ownership, profitability, media sentiment, analyst recommendations, earnings, valuation and risk.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.5%. Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 2.9%. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Johnson Outdoors has raised its dividend for 11 consecutive years.

JAKKS Pacific has a net margin of 1.41% compared to Johnson Outdoors' net margin of -2.33%. JAKKS Pacific's return on equity of 3.26% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JAKKS Pacific	1.41%	3.26%	1.82%
Johnson Outdoors	-2.33%	2.52%	1.74%

In the previous week, Johnson Outdoors had 1 more articles in the media than JAKKS Pacific. MarketBeat recorded 1 mentions for Johnson Outdoors and 0 mentions for JAKKS Pacific. Johnson Outdoors' average media sentiment score of 0.71 beat JAKKS Pacific's score of 0.00 indicating that Johnson Outdoors is being referred to more favorably in the news media.

Company	Overall Sentiment
JAKKS Pacific	Neutral
Johnson Outdoors	Positive

JAKKS Pacific has higher earnings, but lower revenue than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JAKKS Pacific	$570.67M	0.45	$9.87M	$0.69	32.17
Johnson Outdoors	$592.41M	0.81	-$34.29M	-$1.52	N/A

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are held by institutional investors. 3.9% of JAKKS Pacific shares are held by insiders. Comparatively, 28.2% of Johnson Outdoors shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

JAKKS Pacific has a beta of 1.47, indicating that its share price is 47% more volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.82, indicating that its share price is 18% less volatile than the broader market.

Summary

JAKKS Pacific and Johnson Outdoors tied by winning 8 of the 16 factors compared between the two stocks.

How does Johnson Outdoors compare to Hasbro?

Johnson Outdoors (NASDAQ:JOUT) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, analyst recommendations, risk, media sentiment, institutional ownership, dividends, valuation and earnings.

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by insiders. Comparatively, 0.7% of Hasbro shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Johnson Outdoors has a net margin of -2.33% compared to Hasbro's net margin of -4.62%. Hasbro's return on equity of 174.64% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-2.33%	2.52%	1.74%
Hasbro	-4.62%	174.64%	15.30%

In the previous week, Hasbro had 4 more articles in the media than Johnson Outdoors. MarketBeat recorded 5 mentions for Hasbro and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.71 beat Hasbro's score of 0.19 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Johnson Outdoors	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Hasbro	1 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Johnson Outdoors has higher earnings, but lower revenue than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.41M	0.81	-$34.29M	-$1.52	N/A
Hasbro	$4.70B	2.49	-$322.40M	-$1.66	N/A

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 2.9%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.4%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Hasbro pays out -168.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has raised its dividend for 11 consecutive years. Hasbro is clearly the better dividend stock, given its higher yield and lower payout ratio.

Johnson Outdoors has a beta of 0.82, meaning that its stock price is 18% less volatile than the broader market. Comparatively, Hasbro has a beta of 0.48, meaning that its stock price is 52% less volatile than the broader market.

Hasbro has a consensus price target of $113.14, indicating a potential upside of 36.53%. Given Hasbro's stronger consensus rating and higher probable upside, analysts clearly believe Hasbro is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Hasbro	1 Sell rating(s)	2 Hold rating(s)	11 Buy rating(s)	2 Strong Buy rating(s)	2.88

Summary

Hasbro beats Johnson Outdoors on 12 of the 20 factors compared between the two stocks.

How does Johnson Outdoors compare to Brunswick?

Brunswick (NYSE:BC) and Johnson Outdoors (NASDAQ:JOUT) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, media sentiment, valuation, risk, earnings, profitability, institutional ownership and analyst recommendations.

Brunswick presently has a consensus target price of $87.00, indicating a potential upside of 7.21%. Given Brunswick's stronger consensus rating and higher probable upside, equities research analysts plainly believe Brunswick is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	1 Sell rating(s)	7 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.47
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Brunswick has a beta of 1.33, suggesting that its stock price is 33% more volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.82, suggesting that its stock price is 18% less volatile than the broader market.

99.3% of Brunswick shares are held by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are held by institutional investors. 1.0% of Brunswick shares are held by insiders. Comparatively, 28.2% of Johnson Outdoors shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.2%. Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 2.9%. Brunswick pays out -83.8% of its earnings in the form of a dividend. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brunswick has increased its dividend for 13 consecutive years and Johnson Outdoors has increased its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and lower payout ratio.

Johnson Outdoors has lower revenue, but higher earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.36B	0.98	-$137.30M	-$2.10	N/A
Johnson Outdoors	$592.41M	0.81	-$34.29M	-$1.52	N/A

Johnson Outdoors has a net margin of -2.33% compared to Brunswick's net margin of -2.47%. Brunswick's return on equity of 13.30% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brunswick	-2.47%	13.30%	4.09%
Johnson Outdoors	-2.33%	2.52%	1.74%

In the previous week, Brunswick had 6 more articles in the media than Johnson Outdoors. MarketBeat recorded 7 mentions for Brunswick and 1 mentions for Johnson Outdoors. Brunswick's average media sentiment score of 1.21 beat Johnson Outdoors' score of 0.71 indicating that Brunswick is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brunswick	4 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Johnson Outdoors	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Brunswick beats Johnson Outdoors on 13 of the 20 factors compared between the two stocks.

How does Johnson Outdoors compare to Mattel?

Johnson Outdoors (NASDAQ:JOUT) and Mattel (NASDAQ:MAT) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, earnings, dividends, valuation, risk and institutional ownership.

Mattel has higher revenue and earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.41M	0.81	-$34.29M	-$1.52	N/A
Mattel	$5.35B	0.75	$397.58M	$1.58	8.72

Mattel has a consensus price target of $18.22, indicating a potential upside of 32.24%. Given Mattel's stronger consensus rating and higher probable upside, analysts clearly believe Mattel is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Mattel	1 Sell rating(s)	7 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.38

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 97.2% of Mattel shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by company insiders. Comparatively, 1.9% of Mattel shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Johnson Outdoors has a beta of 0.82, suggesting that its share price is 18% less volatile than the broader market. Comparatively, Mattel has a beta of 0.72, suggesting that its share price is 28% less volatile than the broader market.

In the previous week, Mattel had 8 more articles in the media than Johnson Outdoors. MarketBeat recorded 9 mentions for Mattel and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.71 beat Mattel's score of 0.37 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Johnson Outdoors	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Mattel	1 Very Positive mention(s)	2 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Mattel has a net margin of 9.27% compared to Johnson Outdoors' net margin of -2.33%. Mattel's return on equity of 18.67% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-2.33%	2.52%	1.74%
Mattel	9.27%	18.67%	6.34%

Summary

Mattel beats Johnson Outdoors on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JOUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

JOUT vs. The Competition

Export

Metric	Johnson Outdoors	LEISURE&REC PRD Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$476.28M	$2.40B	$7.15B	$12.39B
Dividend Yield	2.90%	2.19%	3.09%	5.83%
P/E Ratio	-30.01	35.92	20.42	23.99
Price / Sales	0.81	1.16	4.02	108.89
Price / Cash	38.31	16.23	15.18	54.51
Price / Book	1.13	2.52	3.70	6.50
Net Income	-$34.29M	$37.04M	$247.03M	$336.88M
7 Day Performance	0.24%	0.06%	-0.64%	-0.14%
1 Month Performance	4.71%	-0.45%	0.10%	0.77%
1 Year Performance	53.78%	-4.13%	2.60%	28.49%

Johnson Outdoors Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
JOUT Johnson Outdoors	1.7671 of 5 stars	$45.61 +0.3%	N/A	+55.2%	$476.28M	$592.41M	N/A	1,300
RGR Sturm, Ruger & Company, Inc.	3.2816 of 5 stars	$38.01 -1.0%	$46.00 +21.0%	+14.1%	$605.86M	$546.06M	N/A	1,780
JAKK JAKKS Pacific	1.6813 of 5 stars	$21.94 -1.1%	N/A	+8.9%	$250.99M	$570.67M	31.80	580	Positive News
HAS Hasbro	3.9685 of 5 stars	$84.96 0.0%	$113.14 +33.2%	+17.4%	$12.02B	$4.70B	N/A	4,520
BC Brunswick	4.1815 of 5 stars	$82.23 +0.1%	$87.00 +5.8%	+44.2%	$5.34B	$5.36B	N/A	14,000	Positive News

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This page (NASDAQ:JOUT) was last updated on 6/24/2026 by MarketBeat.com Staff.

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Johnson Outdoors (JOUT) Competitors

JOUT vs. RGR, JAKK, HAS, BC, and MAT

How does Johnson Outdoors compare to Sturm, Ruger & Company, Inc.?

Summary

How does Johnson Outdoors compare to JAKKS Pacific?

Summary

How does Johnson Outdoors compare to Hasbro?

Summary

How does Johnson Outdoors compare to Brunswick?

Summary

How does Johnson Outdoors compare to Mattel?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

JOUT vs. The Competition

Johnson Outdoors Competitors List

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Johnson Outdoors (JOUT) Competitors

JOUT vs. RGR, JAKK, HAS, BC, and MAT

How does Johnson Outdoors compare to Sturm, Ruger & Company, Inc.?

Does the media refer more to JOUT or RGR?

Do insiders & institutionals have more ownership in JOUT or RGR?

Which has higher valuation and earnings, JOUT or RGR?

Which has more volatility and risk, JOUT or RGR?

Is JOUT or RGR a better dividend stock?

Do analysts recommend JOUT or RGR?

Is JOUT or RGR more profitable?

Summary

How does Johnson Outdoors compare to JAKKS Pacific?

Do analysts rate JAKK or JOUT?

Is JAKK or JOUT a better dividend stock?

Is JAKK or JOUT more profitable?

Does the media favor JAKK or JOUT?

Which has higher earnings & valuation, JAKK or JOUT?

Do insiders and institutionals have more ownership in JAKK or JOUT?

Which has more volatility & risk, JAKK or JOUT?

Summary

How does Johnson Outdoors compare to Hasbro?

Do insiders & institutionals believe in JOUT or HAS?

Is JOUT or HAS more profitable?

Does the media refer more to JOUT or HAS?

Which has better earnings & valuation, JOUT or HAS?

Is JOUT or HAS a better dividend stock?

Which has more volatility and risk, JOUT or HAS?

Do analysts rate JOUT or HAS?

Summary

How does Johnson Outdoors compare to Brunswick?

Do analysts rate BC or JOUT?

Which has more risk & volatility, BC or JOUT?

Do institutionals & insiders hold more shares of BC or JOUT?

Is BC or JOUT a better dividend stock?

Which has better valuation & earnings, BC or JOUT?

Is BC or JOUT more profitable?

Does the media prefer BC or JOUT?

Summary

How does Johnson Outdoors compare to Mattel?

Which has preferable earnings & valuation, JOUT or MAT?

Do analysts prefer JOUT or MAT?

Do institutionals and insiders believe in JOUT or MAT?

Which has more volatility and risk, JOUT or MAT?

Does the media refer more to JOUT or MAT?

Is JOUT or MAT more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

JOUT vs. The Competition

Johnson Outdoors Competitors List

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