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Johnson Outdoors (JOUT) Competitors

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$44.25 0.00 (0.00%)
Closing price 07/13/2026 04:00 PM Eastern
Extended Trading
$44.05 -0.20 (-0.45%)
As of 04:08 AM Eastern
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JOUT vs. RGR, JAKK, HAS, BC, and MAT

Should you buy Johnson Outdoors stock or one of its competitors? MarketBeat compares Johnson Outdoors with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Johnson Outdoors include Sturm, Ruger & Company, Inc. (RGR), JAKKS Pacific (JAKK), Hasbro (HAS), Brunswick (BC), and Mattel (MAT). These companies are all part of the "leisure products" industry.

How does Johnson Outdoors compare to Sturm, Ruger & Company, Inc.?

Johnson Outdoors (NASDAQ:JOUT) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, earnings, risk, analyst recommendations, valuation and dividends.

Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, indicating a potential upside of 19.51%. Given Sturm, Ruger & Company, Inc.'s stronger consensus rating and higher probable upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Johnson Outdoors. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$592.41M0.78-$34.29M-$1.52N/A
Sturm, Ruger & Company, Inc.$546.06M1.12-$4.39M-$0.73N/A

Sturm, Ruger & Company, Inc. has a net margin of -2.18% compared to Johnson Outdoors' net margin of -2.33%. Sturm, Ruger & Company, Inc.'s return on equity of 5.96% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-2.33% 2.52% 1.74%
Sturm, Ruger & Company, Inc. -2.18%5.96%4.89%

Johnson Outdoors has a beta of 0.81, meaning that its share price is 19% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.17, meaning that its share price is 83% less volatile than the broader market.

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.0%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.1%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out -60.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has raised its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 28.2% of Johnson Outdoors shares are owned by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Sturm, Ruger & Company, Inc. had 1 more articles in the media than Johnson Outdoors. MarketBeat recorded 2 mentions for Sturm, Ruger & Company, Inc. and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 1.89 beat Sturm, Ruger & Company, Inc.'s score of 1.29 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company Overall Sentiment
Johnson Outdoors Very Positive
Sturm, Ruger & Company, Inc. Positive

Summary

Sturm, Ruger & Company, Inc. beats Johnson Outdoors on 10 of the 19 factors compared between the two stocks.

How does Johnson Outdoors compare to JAKKS Pacific?

Johnson Outdoors (NASDAQ:JOUT) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, earnings, risk, analyst recommendations, valuation and institutional ownership.

Johnson Outdoors has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.44, suggesting that its stock price is 44% more volatile than the broader market.

JAKKS Pacific has lower revenue, but higher earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$592.41M0.78-$34.29M-$1.52N/A
JAKKS Pacific$570.67M0.45$9.87M$0.6932.81

In the previous week, JAKKS Pacific had 2 more articles in the media than Johnson Outdoors. MarketBeat recorded 3 mentions for JAKKS Pacific and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 1.89 beat JAKKS Pacific's score of 0.85 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company Overall Sentiment
Johnson Outdoors Very Positive
JAKKS Pacific Positive

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
JAKKS Pacific
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.0%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 4.4%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. JAKKS Pacific pays out 144.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Johnson Outdoors has increased its dividend for 11 consecutive years.

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by company insiders. Comparatively, 4.2% of JAKKS Pacific shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

JAKKS Pacific has a net margin of 1.41% compared to Johnson Outdoors' net margin of -2.33%. JAKKS Pacific's return on equity of 3.26% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-2.33% 2.52% 1.74%
JAKKS Pacific 1.41%3.26%1.82%

Summary

JAKKS Pacific beats Johnson Outdoors on 9 of the 16 factors compared between the two stocks.

How does Johnson Outdoors compare to Hasbro?

Johnson Outdoors (NASDAQ:JOUT) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, earnings, risk, media sentiment, analyst recommendations and institutional ownership.

In the previous week, Hasbro had 18 more articles in the media than Johnson Outdoors. MarketBeat recorded 19 mentions for Hasbro and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 1.89 beat Hasbro's score of 0.12 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company Overall Sentiment
Johnson Outdoors Very Positive
Hasbro Neutral

Hasbro has a consensus target price of $112.21, suggesting a potential upside of 41.10%. Given Hasbro's stronger consensus rating and higher possible upside, analysts clearly believe Hasbro is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Hasbro
1 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.88

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.0%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.5%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Hasbro pays out -168.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has raised its dividend for 11 consecutive years. Hasbro is clearly the better dividend stock, given its higher yield and lower payout ratio.

Johnson Outdoors has higher earnings, but lower revenue than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$592.41M0.78-$34.29M-$1.52N/A
Hasbro$4.70B2.39-$322.40M-$1.66N/A

Johnson Outdoors has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market. Comparatively, Hasbro has a beta of 0.49, suggesting that its stock price is 51% less volatile than the broader market.

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 91.8% of Hasbro shares are owned by institutional investors. 28.2% of Johnson Outdoors shares are owned by company insiders. Comparatively, 0.7% of Hasbro shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Johnson Outdoors has a net margin of -2.33% compared to Hasbro's net margin of -4.62%. Hasbro's return on equity of 174.64% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-2.33% 2.52% 1.74%
Hasbro -4.62%174.64%15.30%

Summary

Hasbro beats Johnson Outdoors on 12 of the 20 factors compared between the two stocks.

How does Johnson Outdoors compare to Brunswick?

Johnson Outdoors (NASDAQ:JOUT) and Brunswick (NYSE:BC) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, profitability, media sentiment, valuation, analyst recommendations, dividends and institutional ownership.

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.0%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.3%. Johnson Outdoors pays out -86.8% of its earnings in the form of a dividend. Brunswick pays out -83.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has raised its dividend for 11 consecutive years and Brunswick has raised its dividend for 13 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Brunswick had 14 more articles in the media than Johnson Outdoors. MarketBeat recorded 15 mentions for Brunswick and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 1.89 beat Brunswick's score of 0.31 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company Overall Sentiment
Johnson Outdoors Very Positive
Brunswick Neutral

Brunswick has a consensus target price of $87.07, indicating a potential upside of 13.22%. Given Brunswick's stronger consensus rating and higher probable upside, analysts plainly believe Brunswick is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Brunswick
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 99.3% of Brunswick shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by insiders. Comparatively, 1.0% of Brunswick shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Johnson Outdoors has higher earnings, but lower revenue than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$592.41M0.78-$34.29M-$1.52N/A
Brunswick$5.36B0.93-$137.30M-$2.10N/A

Johnson Outdoors has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market. Comparatively, Brunswick has a beta of 1.33, suggesting that its stock price is 33% more volatile than the broader market.

Johnson Outdoors has a net margin of -2.33% compared to Brunswick's net margin of -2.47%. Brunswick's return on equity of 13.30% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-2.33% 2.52% 1.74%
Brunswick -2.47%13.30%4.09%

Summary

Brunswick beats Johnson Outdoors on 12 of the 20 factors compared between the two stocks.

How does Johnson Outdoors compare to Mattel?

Mattel (NASDAQ:MAT) and Johnson Outdoors (NASDAQ:JOUT) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, media sentiment, earnings, profitability, analyst recommendations, risk, institutional ownership and dividends.

Mattel has a net margin of 9.27% compared to Johnson Outdoors' net margin of -2.33%. Mattel's return on equity of 18.67% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Mattel9.27% 18.67% 6.34%
Johnson Outdoors -2.33%2.52%1.74%

In the previous week, Mattel had 5 more articles in the media than Johnson Outdoors. MarketBeat recorded 6 mentions for Mattel and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 1.89 beat Mattel's score of 0.62 indicating that Johnson Outdoors is being referred to more favorably in the news media.

Company Overall Sentiment
Mattel Positive
Johnson Outdoors Very Positive

Mattel currently has a consensus target price of $17.44, suggesting a potential upside of 26.04%. Given Mattel's stronger consensus rating and higher probable upside, equities analysts clearly believe Mattel is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mattel
2 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.31
Johnson Outdoors
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Mattel has higher revenue and earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mattel$5.35B0.75$397.58M$1.588.76
Johnson Outdoors$592.41M0.78-$34.29M-$1.52N/A

97.2% of Mattel shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 1.9% of Mattel shares are owned by company insiders. Comparatively, 28.2% of Johnson Outdoors shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Mattel has a beta of 0.74, meaning that its stock price is 26% less volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.81, meaning that its stock price is 19% less volatile than the broader market.

Summary

Mattel beats Johnson Outdoors on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JOUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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JOUT vs. The Competition

MetricJohnson OutdoorsLEISURE&REC PRD IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$463.51M$2.39B$7.24B$12.61B
Dividend Yield2.98%2.19%3.03%8.00%
P/E Ratio-29.1137.1920.2724.26
Price / Sales0.781.204.05117.88
Price / Cash37.2816.4913.4349.36
Price / Book1.102.453.776.29
Net Income-$34.29M$36.70M$246.03M$330.66M
7 Day Performance1.84%12.96%0.40%-1.32%
1 Month Performance-5.45%9.95%-1.06%-0.64%
1 Year Performance42.51%-6.24%-1.79%19.08%

Johnson Outdoors Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
JOUT
Johnson Outdoors
2.1006 of 5 stars
$44.25
flat
N/A+41.8%$463.51M$592.41MN/A1,300
RGR
Sturm, Ruger & Company, Inc.
3.8931 of 5 stars
$38.29
+1.1%
$46.00
+20.2%
+8.1%$603.49M$546.06MN/A1,780
JAKK
JAKKS Pacific
2.2816 of 5 stars
$22.76
-0.1%
N/A+12.1%$260.82M$570.67M32.99580
HAS
Hasbro
4.3459 of 5 stars
$76.73
-1.6%
$113.14
+47.5%
+5.5%$11.03B$4.70B13.084,520
BC
Brunswick
3.6594 of 5 stars
$77.38
-2.4%
$87.07
+12.5%
+26.7%$5.15B$5.36BN/A14,000

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This page (NASDAQ:JOUT) was last updated on 7/14/2026 by MarketBeat.com Staff.
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