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Johnson Outdoors (JOUT) Competitors

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$44.61 +0.37 (+0.84%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$44.59 -0.02 (-0.04%)
As of 09/11/2026 07:30 PM Eastern
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JOUT vs. SWIM, RGR, SWBI, MBUU, and MCFT

Should you buy Johnson Outdoors stock or one of its competitors? Johnson Outdoors's main competitors and comparable companies include Latham Group (SWIM), Sturm, Ruger & Company, Inc. (RGR), Smith & Wesson Brands (SWBI), Malibu Boats (MBUU), and Mastercraft Boat (MCFT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does Johnson Outdoors compare to Latham Group?

Johnson Outdoors (NASDAQ:JOUT) and Latham Group (NASDAQ:SWIM) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, media sentiment, profitability, dividends, earnings and analyst recommendations.

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 83.9% of Latham Group shares are owned by institutional investors. 28.2% of Johnson Outdoors shares are owned by insiders. Comparatively, 3.3% of Latham Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Johnson Outdoors has a beta of 0.81, meaning that its share price is 19% less volatile than the broader market. Comparatively, Latham Group has a beta of 1.72, meaning that its share price is 72% more volatile than the broader market.

Latham Group has a net margin of 0.92% compared to Johnson Outdoors' net margin of -1.21%. Johnson Outdoors' return on equity of 4.26% beat Latham Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-1.21% 4.26% 2.90%
Latham Group 0.92%1.31%0.63%

In the previous week, Johnson Outdoors and Johnson Outdoors both had 1 articles in the media. Latham Group's average media sentiment score of 1.89 beat Johnson Outdoors' score of 0.94 indicating that Latham Group is being referred to more favorably in the news media.

Company Overall Sentiment
Johnson Outdoors Positive
Latham Group Very Positive

Latham Group has lower revenue, but higher earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$660.91M0.71-$34.29M-$0.85N/A
Latham Group$576.64M1.29$11.12M$0.05126.40

Latham Group has a consensus target price of $7.83, suggesting a potential upside of 23.95%. Given Latham Group's higher possible upside, analysts plainly believe Latham Group is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Latham Group
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Latham Group beats Johnson Outdoors on 10 of the 14 factors compared between the two stocks.

How does Johnson Outdoors compare to Sturm, Ruger & Company, Inc.?

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, dividends, risk, valuation, analyst recommendations, institutional ownership and media sentiment.

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sturm, Ruger & Company, Inc.$577.24M1.04-$4.39M$0.7550.10
Johnson Outdoors$660.91M0.71-$34.29M-$0.85N/A

Sturm, Ruger & Company, Inc. has a beta of 0.19, indicating that its stock price is 81% less volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market.

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Johnson Outdoors' net margin of -1.21%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Sturm, Ruger & Company, Inc.2.11% 6.58% 5.35%
Johnson Outdoors -1.21%4.26%2.90%

In the previous week, Sturm, Ruger & Company, Inc. had 1 more articles in the media than Johnson Outdoors. MarketBeat recorded 2 mentions for Sturm, Ruger & Company, Inc. and 1 mentions for Johnson Outdoors. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.63 beat Johnson Outdoors' score of 0.94 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company Overall Sentiment
Sturm, Ruger & Company, Inc. Very Positive
Johnson Outdoors Positive

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.84 per share and has a dividend yield of 2.2%. Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.0%. Sturm, Ruger & Company, Inc. pays out 112.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Johnson Outdoors pays out -155.3% of its earnings in the form of a dividend. Johnson Outdoors has raised its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sturm, Ruger & Company, Inc. presently has a consensus target price of $46.00, suggesting a potential upside of 22.42%. Given Sturm, Ruger & Company, Inc.'s higher possible upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Johnson Outdoors
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Comparatively, 28.2% of Johnson Outdoors shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Sturm, Ruger & Company, Inc. beats Johnson Outdoors on 11 of the 18 factors compared between the two stocks.

How does Johnson Outdoors compare to Smith & Wesson Brands?

Smith & Wesson Brands (NASDAQ:SWBI) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, valuation, earnings, dividends and media sentiment.

Smith & Wesson Brands has a beta of 0.86, suggesting that its share price is 14% less volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market.

59.3% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 2.3% of Smith & Wesson Brands shares are owned by company insiders. Comparatively, 28.2% of Johnson Outdoors shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Smith & Wesson Brands has higher earnings, but lower revenue than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$523.84M1.13$18.48M$0.5424.35
Johnson Outdoors$660.91M0.71-$34.29M-$0.85N/A

Smith & Wesson Brands presently has a consensus price target of $16.50, suggesting a potential upside of 25.48%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, research analysts plainly believe Smith & Wesson Brands is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Johnson Outdoors
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Smith & Wesson Brands has a net margin of 4.44% compared to Johnson Outdoors' net margin of -1.21%. Smith & Wesson Brands' return on equity of 6.60% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands4.44% 6.60% 4.59%
Johnson Outdoors -1.21%4.26%2.90%

In the previous week, Smith & Wesson Brands had 3 more articles in the media than Johnson Outdoors. MarketBeat recorded 4 mentions for Smith & Wesson Brands and 1 mentions for Johnson Outdoors. Smith & Wesson Brands' average media sentiment score of 0.96 beat Johnson Outdoors' score of 0.94 indicating that Smith & Wesson Brands is being referred to more favorably in the media.

Company Overall Sentiment
Smith & Wesson Brands Positive
Johnson Outdoors Positive

Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 4.0%. Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.0%. Smith & Wesson Brands pays out 96.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Johnson Outdoors pays out -155.3% of its earnings in the form of a dividend. Smith & Wesson Brands has increased its dividend for 4 consecutive years and Johnson Outdoors has increased its dividend for 11 consecutive years.

Summary

Smith & Wesson Brands beats Johnson Outdoors on 14 of the 19 factors compared between the two stocks.

How does Johnson Outdoors compare to Malibu Boats?

Johnson Outdoors (NASDAQ:JOUT) and Malibu Boats (NASDAQ:MBUU) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, analyst recommendations, media sentiment, dividends and earnings.

In the previous week, Malibu Boats had 1 more articles in the media than Johnson Outdoors. MarketBeat recorded 2 mentions for Malibu Boats and 1 mentions for Johnson Outdoors. Malibu Boats' average media sentiment score of 1.20 beat Johnson Outdoors' score of 0.94 indicating that Malibu Boats is being referred to more favorably in the news media.

Company Overall Sentiment
Johnson Outdoors Positive
Malibu Boats Positive

Malibu Boats has a net margin of 0.18% compared to Johnson Outdoors' net margin of -1.21%. Malibu Boats' return on equity of 4.78% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-1.21% 4.26% 2.90%
Malibu Boats 0.18%4.78%2.85%

Malibu Boats has higher revenue and earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Malibu Boats, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$660.91M0.71-$34.29M-$0.85N/A
Malibu Boats$914.59M0.54$1.65M$0.07355.57

Malibu Boats has a consensus target price of $31.60, suggesting a potential upside of 26.96%. Given Malibu Boats' stronger consensus rating and higher possible upside, analysts plainly believe Malibu Boats is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Malibu Boats
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.13

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 91.4% of Malibu Boats shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by insiders. Comparatively, 1.2% of Malibu Boats shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Johnson Outdoors has a beta of 0.81, meaning that its stock price is 19% less volatile than the broader market. Comparatively, Malibu Boats has a beta of 1.15, meaning that its stock price is 15% more volatile than the broader market.

Summary

Malibu Boats beats Johnson Outdoors on 13 of the 16 factors compared between the two stocks.

How does Johnson Outdoors compare to Mastercraft Boat?

Johnson Outdoors (NASDAQ:JOUT) and Mastercraft Boat (NASDAQ:MCFT) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, dividends, analyst recommendations, valuation, earnings and media sentiment.

In the previous week, Mastercraft Boat had 13 more articles in the media than Johnson Outdoors. MarketBeat recorded 14 mentions for Mastercraft Boat and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.94 beat Mastercraft Boat's score of 0.63 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company Overall Sentiment
Johnson Outdoors Positive
Mastercraft Boat Positive

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 97.6% of Mastercraft Boat shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by company insiders. Comparatively, 2.5% of Mastercraft Boat shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Johnson Outdoors has a beta of 0.81, meaning that its share price is 19% less volatile than the broader market. Comparatively, Mastercraft Boat has a beta of 1.07, meaning that its share price is 7% more volatile than the broader market.

Mastercraft Boat has a net margin of -0.48% compared to Johnson Outdoors' net margin of -1.21%. Mastercraft Boat's return on equity of 13.93% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-1.21% 4.26% 2.90%
Mastercraft Boat -0.48%13.93%9.86%

Mastercraft Boat has lower revenue, but higher earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Mastercraft Boat, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$660.91M0.71-$34.29M-$0.85N/A
Mastercraft Boat$348.90M0.92$7.04M$0.6828.88

Mastercraft Boat has a consensus price target of $25.00, suggesting a potential upside of 27.29%. Given Mastercraft Boat's higher probable upside, analysts clearly believe Mastercraft Boat is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Mastercraft Boat
0 Sell rating(s)
6 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Mastercraft Boat beats Johnson Outdoors on 10 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JOUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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JOUT vs. The Competition

MetricJohnson OutdoorsLeisure Products IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$467.51M$3.11B$12.56B$12.72B
Dividend Yield2.93%2.56%56.79%11.15%
P/E Ratio-52.48602.1145.8125.29
Price / Sales0.7137.5091.5898.94
Price / Cash37.2718.1128.6151.44
Price / Book1.113.674.086.20
Net Income-$34.29M$81.88M$445.67M$358.50M
7 Day Performance-3.65%-1.46%-2.31%-2.35%
1 Month Performance-6.22%-4.13%-3.96%-2.77%
1 Year Performance9.69%-5.19%-6.12%7.63%

Johnson Outdoors Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
JOUT
Johnson Outdoors
1.7695 of 5 stars
$44.61
+0.8%
N/A+10.1%$467.51M$660.91MN/A1,300
SWIM
Latham Group
3.4675 of 5 stars
$6.75
-4.9%
$7.83
+16.0%
-20.7%$835.29M$545.91M135.001,804
RGR
Sturm, Ruger & Company, Inc.
4.0579 of 5 stars
$38.00
-1.3%
$46.00
+21.1%
+1.2%$615M$546.06M50.661,780
SWBI
Smith & Wesson Brands
3.4134 of 5 stars
$13.23
+2.6%
$16.50
+24.7%
+40.0%$577.98M$523.84M24.501,386
MBUU
Malibu Boats
3.7613 of 5 stars
$26.57
-4.7%
$31.60
+18.9%
-26.5%$548.60M$914.59M379.573,000

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This page (NASDAQ:JOUT) was last updated on 9/12/2026 by MarketBeat.com Staff.
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