Mattel (MAT) Competitors

$15.32 +0.34 (+2.23%)

As of 11:10 AM Eastern

MAT vs. HAS, JAKK, TTWO, BC, and PII

Should you be buying Mattel stock or one of its competitors? The main competitors of Mattel include Hasbro (HAS), JAKKS Pacific (JAKK), Take-Two Interactive Software (TTWO), Brunswick (BC), and Polaris (PII).

How does Mattel compare to Hasbro?

Hasbro (NASDAQ:HAS) and Mattel (NASDAQ:MAT) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, dividends, media sentiment, analyst recommendations and risk.

In the previous week, Mattel had 1 more articles in the media than Hasbro. MarketBeat recorded 15 mentions for Mattel and 14 mentions for Hasbro. Hasbro's average media sentiment score of 0.95 beat Mattel's score of 0.40 indicating that Hasbro is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hasbro	7 Very Positive mention(s)	4 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Mattel	3 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Hasbro has a beta of 0.52, suggesting that its share price is 48% less volatile than the broader market. Comparatively, Mattel has a beta of 0.74, suggesting that its share price is 26% less volatile than the broader market.

91.8% of Hasbro shares are held by institutional investors. Comparatively, 97.2% of Mattel shares are held by institutional investors. 0.7% of Hasbro shares are held by insiders. Comparatively, 1.9% of Mattel shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Hasbro presently has a consensus price target of $113.07, indicating a potential upside of 19.62%. Mattel has a consensus price target of $18.22, indicating a potential upside of 18.91%. Given Hasbro's stronger consensus rating and higher probable upside, equities research analysts plainly believe Hasbro is more favorable than Mattel.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	1 Sell rating(s)	3 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.75
Mattel	1 Sell rating(s)	7 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.38

Mattel has a net margin of 9.27% compared to Hasbro's net margin of -6.86%. Hasbro's return on equity of 127.21% beat Mattel's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hasbro	-6.86%	127.21%	14.08%
Mattel	9.27%	18.67%	6.34%

Mattel has higher revenue and earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.70B	2.85	-$322.40M	-$2.35	N/A
Mattel	$5.35B	0.83	$397.58M	$1.58	9.70

Summary

Mattel beats Hasbro on 9 of the 16 factors compared between the two stocks.

How does Mattel compare to JAKKS Pacific?

Mattel (NASDAQ:MAT) and JAKKS Pacific (NASDAQ:JAKK) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, media sentiment, risk, analyst recommendations, dividends, valuation and profitability.

Mattel has higher revenue and earnings than JAKKS Pacific. Mattel is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mattel	$5.35B	0.83	$397.58M	$1.58	9.70
JAKKS Pacific	$570.67M	0.44	$9.87M	$0.69	31.58

Mattel has a beta of 0.74, suggesting that its share price is 26% less volatile than the broader market. Comparatively, JAKKS Pacific has a beta of 1.5, suggesting that its share price is 50% more volatile than the broader market.

97.2% of Mattel shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 1.9% of Mattel shares are held by insiders. Comparatively, 3.9% of JAKKS Pacific shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Mattel has a net margin of 9.27% compared to JAKKS Pacific's net margin of 1.41%. Mattel's return on equity of 18.67% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Mattel	9.27%	18.67%	6.34%
JAKKS Pacific	1.41%	3.26%	1.82%

Mattel presently has a consensus price target of $18.22, indicating a potential upside of 18.91%. Given Mattel's stronger consensus rating and higher probable upside, analysts clearly believe Mattel is more favorable than JAKKS Pacific.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mattel	1 Sell rating(s)	7 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.38
JAKKS Pacific	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Mattel had 3 more articles in the media than JAKKS Pacific. MarketBeat recorded 15 mentions for Mattel and 12 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.90 beat Mattel's score of 0.40 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Mattel	3 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral
JAKKS Pacific	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Mattel beats JAKKS Pacific on 13 of the 17 factors compared between the two stocks.

How does Mattel compare to Take-Two Interactive Software?

Take-Two Interactive Software (NASDAQ:TTWO) and Mattel (NASDAQ:MAT) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, dividends, profitability, analyst recommendations, media sentiment, earnings and valuation.

Mattel has lower revenue, but higher earnings than Take-Two Interactive Software. Take-Two Interactive Software is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Take-Two Interactive Software	$5.63B	7.49	-$4.48B	-$22.38	N/A
Mattel	$5.35B	0.83	$397.58M	$1.58	9.70

95.5% of Take-Two Interactive Software shares are owned by institutional investors. Comparatively, 97.2% of Mattel shares are owned by institutional investors. 1.3% of Take-Two Interactive Software shares are owned by company insiders. Comparatively, 1.9% of Mattel shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Take-Two Interactive Software has a beta of 0.97, suggesting that its stock price is 3% less volatile than the broader market. Comparatively, Mattel has a beta of 0.74, suggesting that its stock price is 26% less volatile than the broader market.

Mattel has a net margin of 9.27% compared to Take-Two Interactive Software's net margin of -60.45%. Mattel's return on equity of 18.67% beat Take-Two Interactive Software's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Take-Two Interactive Software	-60.45%	17.73%	5.71%
Mattel	9.27%	18.67%	6.34%

In the previous week, Mattel had 1 more articles in the media than Take-Two Interactive Software. MarketBeat recorded 15 mentions for Mattel and 14 mentions for Take-Two Interactive Software. Take-Two Interactive Software's average media sentiment score of 1.08 beat Mattel's score of 0.40 indicating that Take-Two Interactive Software is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Take-Two Interactive Software	8 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Mattel	3 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Take-Two Interactive Software currently has a consensus price target of $284.31, indicating a potential upside of 24.80%. Mattel has a consensus price target of $18.22, indicating a potential upside of 18.91%. Given Take-Two Interactive Software's stronger consensus rating and higher probable upside, analysts clearly believe Take-Two Interactive Software is more favorable than Mattel.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Take-Two Interactive Software	1 Sell rating(s)	1 Hold rating(s)	16 Buy rating(s)	1 Strong Buy rating(s)	2.89
Mattel	1 Sell rating(s)	7 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.38

Summary

Mattel beats Take-Two Interactive Software on 9 of the 16 factors compared between the two stocks.

How does Mattel compare to Brunswick?

Brunswick (NYSE:BC) and Mattel (NASDAQ:MAT) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, risk, analyst recommendations, institutional ownership, valuation and earnings.

In the previous week, Mattel had 1 more articles in the media than Brunswick. MarketBeat recorded 15 mentions for Mattel and 14 mentions for Brunswick. Brunswick's average media sentiment score of 1.03 beat Mattel's score of 0.40 indicating that Brunswick is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brunswick	9 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Mattel	3 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Brunswick currently has a consensus target price of $86.71, suggesting a potential upside of 12.08%. Mattel has a consensus target price of $18.22, suggesting a potential upside of 18.91%. Given Mattel's higher possible upside, analysts plainly believe Mattel is more favorable than Brunswick.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	1 Sell rating(s)	7 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.47
Mattel	1 Sell rating(s)	7 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.38

Mattel has a net margin of 9.27% compared to Brunswick's net margin of -2.47%. Mattel's return on equity of 18.67% beat Brunswick's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brunswick	-2.47%	13.30%	4.09%
Mattel	9.27%	18.67%	6.34%

99.3% of Brunswick shares are held by institutional investors. Comparatively, 97.2% of Mattel shares are held by institutional investors. 1.0% of Brunswick shares are held by insiders. Comparatively, 1.9% of Mattel shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Mattel has lower revenue, but higher earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.36B	0.94	-$137.30M	-$2.10	N/A
Mattel	$5.35B	0.83	$397.58M	$1.58	9.70

Brunswick has a beta of 1.33, suggesting that its stock price is 33% more volatile than the broader market. Comparatively, Mattel has a beta of 0.74, suggesting that its stock price is 26% less volatile than the broader market.

Summary

Mattel beats Brunswick on 9 of the 16 factors compared between the two stocks.

How does Mattel compare to Polaris?

Mattel (NASDAQ:MAT) and Polaris (NYSE:PII) are both mid-cap leisure products companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, profitability, earnings, analyst recommendations, valuation, institutional ownership, media sentiment and risk.

In the previous week, Mattel had 13 more articles in the media than Polaris. MarketBeat recorded 15 mentions for Mattel and 2 mentions for Polaris. Polaris' average media sentiment score of 0.98 beat Mattel's score of 0.40 indicating that Polaris is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Mattel	3 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral
Polaris	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Mattel currently has a consensus target price of $18.22, suggesting a potential upside of 18.91%. Polaris has a consensus target price of $65.00, suggesting a potential upside of 0.02%. Given Mattel's stronger consensus rating and higher probable upside, analysts clearly believe Mattel is more favorable than Polaris.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mattel	1 Sell rating(s)	7 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.38
Polaris	1 Sell rating(s)	9 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.17

Mattel has a net margin of 9.27% compared to Polaris' net margin of -6.13%. Mattel's return on equity of 18.67% beat Polaris' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Mattel	9.27%	18.67%	6.34%
Polaris	-6.13%	5.91%	1.12%

97.2% of Mattel shares are owned by institutional investors. Comparatively, 88.1% of Polaris shares are owned by institutional investors. 1.9% of Mattel shares are owned by company insiders. Comparatively, 2.4% of Polaris shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Mattel has higher earnings, but lower revenue than Polaris. Polaris is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mattel	$5.35B	0.83	$397.58M	$1.58	9.70
Polaris	$7.15B	0.52	-$465.50M	-$7.84	N/A

Mattel has a beta of 0.74, meaning that its share price is 26% less volatile than the broader market. Comparatively, Polaris has a beta of 1.25, meaning that its share price is 25% more volatile than the broader market.

Summary

Mattel beats Polaris on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

MAT vs. The Competition

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Metric	Mattel	TOYS/GAME/HOBBY Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$4.45B	$3.63B	$7.13B	$12.14B
Dividend Yield	N/A	3.59%	2.84%	5.23%
P/E Ratio	9.68	10.38	18.49	25.38
Price / Sales	0.83	1.03	3.60	75.53
Price / Cash	7.13	12.02	12.98	36.29
Price / Book	2.13	6.63	3.64	6.65
Net Income	$397.58M	$18.88M	$247.44M	$333.19M
7 Day Performance	4.11%	-0.31%	28.23%	-0.55%
1 Month Performance	4.68%	1.88%	27.41%	7.66%
1 Year Performance	-19.34%	-19.13%	31.02%	35.65%

Mattel Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
MAT Mattel	4.1487 of 5 stars	$15.33 +2.2%	$18.22 +18.9%	-13.1%	$4.45B	$5.35B	9.68	31,000	Analyst Downgrade
HAS Hasbro	3.8928 of 5 stars	$93.97 -1.4%	$113.07 +20.3%	+54.8%	$13.49B	$4.70B	N/A	4,520
JAKK JAKKS Pacific	3.0551 of 5 stars	$23.03 -4.3%	N/A	+16.9%	$275.35M	$570.67M	33.38	580	Analyst Revision
TTWO Take-Two Interactive Software	4.1679 of 5 stars	$225.18 +4.2%	$284.31 +26.3%	-2.1%	$40.00B	$5.63B	N/A	12,928	Positive News
BC Brunswick	3.8749 of 5 stars	$74.37 -6.4%	$86.71 +16.6%	+65.2%	$5.17B	$5.36B	N/A	14,000	Positive News Dividend Announcement

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This page (NASDAQ:MAT) was last updated on 5/12/2026 by MarketBeat.com Staff.

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Mattel (MAT) Competitors