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Mattel (MAT) Competitors

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$20.22 +0.50 (+2.54%)
Closing price 04:00 PM Eastern
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$20.18 -0.04 (-0.22%)
As of 07:24 PM Eastern
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MAT vs. HAS, BC, PII, RGR, JOUT, MPX, JAKK, BHAT, FWONA, and FOX

Should you be buying Mattel stock or one of its competitors? The main competitors of Mattel include Hasbro (HAS), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Marine Products (MPX), JAKKS Pacific (JAKK), Blue Hat Interactive Entertainment Technology (BHAT), Liberty Media Corporation - Liberty Formula One Series A (FWONA), and FOX (FOX).

Mattel vs. Its Competitors

Hasbro (NASDAQ:HAS) and Mattel (NASDAQ:MAT) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, institutional ownership, risk, media sentiment, dividends, analyst recommendations and profitability.

Hasbro presently has a consensus price target of $81.67, suggesting a potential upside of 6.07%. Mattel has a consensus price target of $24.43, suggesting a potential upside of 20.81%. Given Mattel's higher probable upside, analysts plainly believe Mattel is more favorable than Hasbro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hasbro
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
3.00
Mattel
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.71

Hasbro has a net margin of 9.99% compared to Mattel's net margin of 9.82%. Hasbro's return on equity of 51.39% beat Mattel's return on equity.

Company Net Margins Return on Equity Return on Assets
Hasbro9.99% 51.39% 9.44%
Mattel 9.82%25.80%8.90%

In the previous week, Hasbro had 4 more articles in the media than Mattel. MarketBeat recorded 21 mentions for Hasbro and 17 mentions for Mattel. Hasbro's average media sentiment score of 0.78 beat Mattel's score of 0.47 indicating that Hasbro is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hasbro
12 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Mattel
3 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

Hasbro has a beta of 0.59, meaning that its share price is 41% less volatile than the S&P 500. Comparatively, Mattel has a beta of 0.66, meaning that its share price is 34% less volatile than the S&P 500.

Mattel has higher revenue and earnings than Hasbro. Mattel is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hasbro$4.14B2.61$385.60M$3.0325.41
Mattel$5.38B1.21$541.82M$1.5612.96

91.8% of Hasbro shares are held by institutional investors. Comparatively, 97.2% of Mattel shares are held by institutional investors. 0.9% of Hasbro shares are held by company insiders. Comparatively, 1.7% of Mattel shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Hasbro beats Mattel on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MAT vs. The Competition

MetricMattelTOYS/GAME/HOBBY IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$6.37B$3.39B$8.22B$8.94B
Dividend YieldN/A4.30%3.29%4.12%
P/E Ratio12.968.6920.5719.73
Price / Sales1.211.163.31109.12
Price / Cash8.299.0017.1957.06
Price / Book3.013.324.545.37
Net Income$541.82M$237.96M$212.83M$248.34M
7 Day Performance3.91%2.21%2.50%1.25%
1 Month Performance6.93%7.65%9.44%5.41%
1 Year Performance24.66%-6.10%9.22%18.06%

Mattel Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAT
Mattel
4.2096 of 5 stars
$20.22
+2.5%
$24.43
+20.8%
+21.3%$6.37B$5.38B12.9634,000
HAS
Hasbro
4.3594 of 5 stars
$70.61
+2.9%
$81.25
+15.1%
+26.2%$9.89B$4.14B23.304,985Analyst Upgrade
BC
Brunswick
4.3275 of 5 stars
$56.27
+1.5%
$70.00
+24.4%
-24.0%$3.70B$5.24B46.5115,000
PII
Polaris
3.8391 of 5 stars
$40.47
+3.0%
$45.27
+11.9%
-48.0%$2.28B$7.18B56.3315,000
RGR
Sturm, Ruger & Company, Inc.
1.822 of 5 stars
$35.91
-3.5%
N/A-13.6%$594.74M$535.64M19.631,780News Coverage
Analyst Downgrade
JOUT
Johnson Outdoors
3.3839 of 5 stars
$29.48
+0.8%
N/A-13.5%$304.48M$592.85M-6.611,200Dividend Announcement
MPX
Marine Products
1.6534 of 5 stars
$8.61
+5.5%
$8.00
-7.1%
-15.8%$298.00M$236.55M20.30940News Coverage
JAKK
JAKKS Pacific
4.6272 of 5 stars
$20.39
+0.1%
$43.50
+113.4%
+16.0%$227.13M$691.04M5.00580
BHAT
Blue Hat Interactive Entertainment Technology
0.8787 of 5 stars
$1.84
-4.7%
N/A-98.4%$9.09M$18.72M0.0080Positive News
Gap Down
FWONA
Liberty Media Corporation - Liberty Formula One Series A
1.3327 of 5 stars
$93.97
+0.8%
$101.25
+7.7%
+47.8%$23.44B$3.32B-234.936,800Positive News
FOX
FOX
2.9689 of 5 stars
$51.27
+1.0%
N/A+61.2%$23.05B$13.98B12.7510,600Trending News

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This page (NASDAQ:MAT) was last updated on 7/1/2025 by MarketBeat.com Staff
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