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Mattel (MAT) Competitors

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$14.51 -0.21 (-1.43%)
As of 08/21/2026 04:00 PM Eastern

MAT vs. HAS, JAKK, TTWO, WBD, and BC

Should you buy Mattel stock or one of its competitors? Mattel's main competitors and comparable companies include Hasbro (HAS), JAKKS Pacific (JAKK), Take-Two Interactive Software (TTWO), Warner Bros. Discovery (WBD), and Brunswick (BC). Companies are selected based on similarities in market, industry, and size.

How does Mattel compare to Hasbro?

Mattel (NASDAQ:MAT) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings and risk.

Mattel has a beta of 0.72, meaning that its stock price is 28% less volatile than the broader market. Comparatively, Hasbro has a beta of 0.47, meaning that its stock price is 53% less volatile than the broader market.

97.2% of Mattel shares are owned by institutional investors. Comparatively, 91.8% of Hasbro shares are owned by institutional investors. 1.9% of Mattel shares are owned by insiders. Comparatively, 0.7% of Hasbro shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Mattel has higher revenue and earnings than Hasbro. Mattel is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mattel$5.35B0.78$397.58M$1.3610.67
Hasbro$4.70B2.81-$322.40M$5.5616.82

Hasbro has a net margin of 15.97% compared to Mattel's net margin of 7.79%. Hasbro's return on equity of 141.11% beat Mattel's return on equity.

Company Net Margins Return on Equity Return on Assets
Mattel7.79% 16.20% 5.37%
Hasbro 15.97%141.11%14.72%

Mattel presently has a consensus target price of $17.33, indicating a potential upside of 19.46%. Hasbro has a consensus target price of $109.43, indicating a potential upside of 16.99%. Given Mattel's higher possible upside, equities research analysts plainly believe Mattel is more favorable than Hasbro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mattel
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.36
Hasbro
0 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.75

In the previous week, Hasbro had 4 more articles in the media than Mattel. MarketBeat recorded 22 mentions for Hasbro and 18 mentions for Mattel. Hasbro's average media sentiment score of 1.13 beat Mattel's score of 0.56 indicating that Hasbro is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mattel
9 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hasbro
17 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Hasbro beats Mattel on 10 of the 17 factors compared between the two stocks.

How does Mattel compare to JAKKS Pacific?

JAKKS Pacific (NASDAQ:JAKK) and Mattel (NASDAQ:MAT) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, profitability, dividends, risk, media sentiment and institutional ownership.

JAKKS Pacific has a beta of 1.41, meaning that its share price is 41% more volatile than the broader market. Comparatively, Mattel has a beta of 0.72, meaning that its share price is 28% less volatile than the broader market.

Mattel has higher revenue and earnings than JAKKS Pacific. Mattel is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$570.67M0.51$9.87M$1.3918.33
Mattel$5.35B0.78$397.58M$1.3610.67

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 97.2% of Mattel shares are held by institutional investors. 4.2% of JAKKS Pacific shares are held by insiders. Comparatively, 1.9% of Mattel shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Mattel has a consensus price target of $17.33, indicating a potential upside of 19.46%. Given Mattel's stronger consensus rating and higher possible upside, analysts clearly believe Mattel is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Mattel
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.36

Mattel has a net margin of 7.79% compared to JAKKS Pacific's net margin of 2.77%. Mattel's return on equity of 16.20% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific2.77% 4.33% 2.42%
Mattel 7.79%16.20%5.37%

In the previous week, Mattel had 3 more articles in the media than JAKKS Pacific. MarketBeat recorded 18 mentions for Mattel and 15 mentions for JAKKS Pacific. Mattel's average media sentiment score of 0.56 beat JAKKS Pacific's score of -0.30 indicating that Mattel is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JAKKS Pacific
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Mattel
9 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Mattel beats JAKKS Pacific on 13 of the 17 factors compared between the two stocks.

How does Mattel compare to Take-Two Interactive Software?

Take-Two Interactive Software (NASDAQ:TTWO) and Mattel (NASDAQ:MAT) are related companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, risk, earnings, media sentiment, profitability, dividends, valuation and institutional ownership.

Take-Two Interactive Software presently has a consensus target price of $296.95, indicating a potential upside of 23.92%. Mattel has a consensus target price of $17.33, indicating a potential upside of 19.46%. Given Take-Two Interactive Software's stronger consensus rating and higher probable upside, equities analysts clearly believe Take-Two Interactive Software is more favorable than Mattel.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Take-Two Interactive Software
1 Sell rating(s)
0 Hold rating(s)
19 Buy rating(s)
2 Strong Buy rating(s)
3.00
Mattel
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.36

95.5% of Take-Two Interactive Software shares are owned by institutional investors. Comparatively, 97.2% of Mattel shares are owned by institutional investors. 1.1% of Take-Two Interactive Software shares are owned by insiders. Comparatively, 1.9% of Mattel shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, Take-Two Interactive Software had 13 more articles in the media than Mattel. MarketBeat recorded 31 mentions for Take-Two Interactive Software and 18 mentions for Mattel. Take-Two Interactive Software's average media sentiment score of 1.09 beat Mattel's score of 0.56 indicating that Take-Two Interactive Software is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Take-Two Interactive Software
25 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Mattel
9 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Mattel has a net margin of 7.79% compared to Take-Two Interactive Software's net margin of -4.79%. Mattel's return on equity of 16.20% beat Take-Two Interactive Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Take-Two Interactive Software-4.79% 12.25% 4.46%
Mattel 7.79%16.20%5.37%

Mattel has lower revenue, but higher earnings than Take-Two Interactive Software. Take-Two Interactive Software is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Take-Two Interactive Software$6.66B6.73-$298.20M-$1.73N/A
Mattel$5.35B0.78$397.58M$1.3610.67

Take-Two Interactive Software has a beta of 0.97, meaning that its stock price is 3% less volatile than the broader market. Comparatively, Mattel has a beta of 0.72, meaning that its stock price is 28% less volatile than the broader market.

Summary

Take-Two Interactive Software and Mattel tied by winning 8 of the 16 factors compared between the two stocks.

How does Mattel compare to Warner Bros. Discovery?

Mattel (NASDAQ:MAT) and Warner Bros. Discovery (NASDAQ:WBD) are related companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, risk, earnings, institutional ownership, media sentiment, analyst recommendations, profitability and dividends.

In the previous week, Warner Bros. Discovery had 11 more articles in the media than Mattel. MarketBeat recorded 29 mentions for Warner Bros. Discovery and 18 mentions for Mattel. Mattel's average media sentiment score of 0.56 beat Warner Bros. Discovery's score of -0.11 indicating that Mattel is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mattel
9 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Warner Bros. Discovery
6 Very Positive mention(s)
3 Positive mention(s)
10 Neutral mention(s)
8 Negative mention(s)
2 Very Negative mention(s)
Neutral

Mattel has a beta of 0.72, indicating that its share price is 28% less volatile than the broader market. Comparatively, Warner Bros. Discovery has a beta of 1.55, indicating that its share price is 55% more volatile than the broader market.

Warner Bros. Discovery has higher revenue and earnings than Mattel. Warner Bros. Discovery is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mattel$5.35B0.78$397.58M$1.3610.67
Warner Bros. Discovery$37.30B1.92$727M-$1.27N/A

Mattel has a net margin of 7.79% compared to Warner Bros. Discovery's net margin of -8.77%. Mattel's return on equity of 16.20% beat Warner Bros. Discovery's return on equity.

Company Net Margins Return on Equity Return on Assets
Mattel7.79% 16.20% 5.37%
Warner Bros. Discovery -8.77%-8.91%-3.20%

Mattel presently has a consensus target price of $17.33, suggesting a potential upside of 19.46%. Warner Bros. Discovery has a consensus target price of $27.69, suggesting a potential downside of 3.01%. Given Mattel's stronger consensus rating and higher probable upside, equities research analysts clearly believe Mattel is more favorable than Warner Bros. Discovery.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mattel
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.36
Warner Bros. Discovery
3 Sell rating(s)
12 Hold rating(s)
6 Buy rating(s)
2 Strong Buy rating(s)
2.30

97.2% of Mattel shares are held by institutional investors. Comparatively, 60.0% of Warner Bros. Discovery shares are held by institutional investors. 1.9% of Mattel shares are held by insiders. Comparatively, 0.7% of Warner Bros. Discovery shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Mattel beats Warner Bros. Discovery on 10 of the 16 factors compared between the two stocks.

How does Mattel compare to Brunswick?

Brunswick (NYSE:BC) and Mattel (NASDAQ:MAT) are both mid-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, media sentiment, institutional ownership, risk, earnings, profitability, analyst recommendations and valuation.

Brunswick presently has a consensus price target of $88.00, indicating a potential upside of 8.67%. Mattel has a consensus price target of $17.33, indicating a potential upside of 19.46%. Given Mattel's higher possible upside, analysts plainly believe Mattel is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brunswick
1 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50
Mattel
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.36

In the previous week, Mattel had 13 more articles in the media than Brunswick. MarketBeat recorded 18 mentions for Mattel and 5 mentions for Brunswick. Brunswick's average media sentiment score of 0.71 beat Mattel's score of 0.56 indicating that Brunswick is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brunswick
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Mattel
9 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

99.3% of Brunswick shares are owned by institutional investors. Comparatively, 97.2% of Mattel shares are owned by institutional investors. 1.0% of Brunswick shares are owned by insiders. Comparatively, 1.9% of Mattel shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Mattel has lower revenue, but higher earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brunswick$5.36B0.98-$137.30M-$1.31N/A
Mattel$5.35B0.78$397.58M$1.3610.67

Mattel has a net margin of 7.79% compared to Brunswick's net margin of -1.53%. Mattel's return on equity of 16.20% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
Brunswick-1.53% 15.28% 4.60%
Mattel 7.79%16.20%5.37%

Brunswick has a beta of 1.33, suggesting that its share price is 33% more volatile than the broader market. Comparatively, Mattel has a beta of 0.72, suggesting that its share price is 28% less volatile than the broader market.

Summary

Mattel beats Brunswick on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MAT vs. The Competition

MetricMattelLeisure Products IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$4.15B$3.19B$13.23B$12.85B
Dividend YieldN/A2.47%56.57%11.08%
P/E Ratio10.67598.5446.9624.25
Price / Sales0.7836.9488.7599.78
Price / Cash6.7319.2429.1353.99
Price / Book2.083.443.936.20
Net Income$397.58M$82.14M$445.72M$348.59M
7 Day Performance-3.46%-0.42%-0.26%0.08%
1 Month Performance1.90%3.73%2.74%3.88%
1 Year Performance-20.97%-2.20%-1.57%16.98%

Mattel Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAT
Mattel
4.2756 of 5 stars
$14.51
-1.4%
$17.33
+19.5%
-21.0%$4.15B$5.35B10.6731,000
HAS
Hasbro
4.415 of 5 stars
$95.05
-1.7%
$109.07
+14.8%
+14.3%$13.64B$4.97B17.104,520
JAKK
JAKKS Pacific
3.2274 of 5 stars
$25.47
-0.9%
N/A+37.2%$294.14M$570.67M18.32580
TTWO
Take-Two Interactive Software
4.6773 of 5 stars
$241.61
-2.2%
$296.95
+22.9%
+4.6%$46.17B$6.66BN/A9,998
WBD
Warner Bros. Discovery
1.4622 of 5 stars
$27.93
-0.2%
$27.69
-0.9%
+136.9%$70.27B$37.30BN/A35,500

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This page (NASDAQ:MAT) was last updated on 8/23/2026 by MarketBeat.com Staff.
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