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Roku (ROKU) Stock Forecast & Price Target

$62.77
-2.00 (-3.09%)
(As of 07/18/2024 ET)

Roku - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Based on 22 Wall Street analysts who have issued ratings for Roku in the last 12 months, the stock has a consensus rating of "Hold." Out of the 22 analysts, 4 have given a sell rating, 9 have given a hold rating, and 9 have given a buy rating for ROKU.

Consensus Price Target

$82.50
31.43% Upside
High Forecast$116.00
Average Forecast$82.50
Low Forecast$50.00

According to the 22 analysts' twelve-month price targets for Roku, the average price target is $82.50. The highest price target for ROKU is $116.00, while the lowest price target for ROKU is $50.00. The average price target represents a forecasted upside of 31.43% from the current price of $62.77.

TypeCurrent Forecast
7/20/23 to 7/19/24
1 Month Ago
6/20/23 to 6/19/24
3 Months Ago
4/21/23 to 4/20/24
1 Year Ago
7/20/22 to 7/20/23
Consensus Rating
Hold
Hold
Hold
Hold
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
9 Buy rating(s)
9 Buy rating(s)
9 Buy rating(s)
10 Buy rating(s)
Hold
9 Hold rating(s)
9 Hold rating(s)
9 Hold rating(s)
11 Hold rating(s)
Sell
4 Sell rating(s)
4 Sell rating(s)
5 Sell rating(s)
4 Sell rating(s)
Consensus Price Target$82.50$82.50$84.76$69.31
Forecasted Upside31.43% Upside13.85% Upside11.52% Upside11.14% Upside
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ROKU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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ROKU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Roku Stock vs. The Competition

TypeRokuConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
2.23
2.55
2.50
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside31.75% Upside124.60% Upside8.78% Upside
News Sentiment RatingPositive News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
7/10/2024Benchmark
2 of 5 stars
 Reiterated RatingBuy ➝ Buy$105.00 ➝ $105.00+66.38%
6/27/2024Wedbush
3 of 5 stars
 Reiterated RatingOutperform ➝ Outperform$75.00 ➝ $75.00+29.83%
6/20/2024Needham & Company LLC
3 of 5 stars
 Reiterated RatingBuy ➝ Buy$100.00 ➝ $100.00+90.37%
5/2/2024Jefferies Financial Group
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 Initiated CoverageUnderperform ➝ Underperform$50.00-15.44%
4/30/2024Citigroup
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 Lower TargetNeutral ➝ Neutral$75.00 ➝ $70.00+16.51%
4/29/2024Seaport Res Ptn
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D. Joyce
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UpgradeNeutral ➝ Buy
4/29/2024Susquehanna
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 Lower TargetPositive ➝ Positive$110.00 ➝ $80.00+40.42%
4/26/2024Wells Fargo & Company
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 Boost TargetUnderweight ➝ Underweight$45.00 ➝ $52.00-8.05%
4/26/2024Piper Sandler
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 Reiterated RatingNeutral ➝ Neutral$81.00 ➝ $65.00+13.06%
4/26/2024Rosenblatt Securities
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 Reiterated RatingNeutral ➝ Neutral$89.00 ➝ $89.00+41.70%
4/5/2024Morgan Stanley
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 Lower TargetUnderweight ➝ Underweight$65.00 ➝ $60.00-0.40%
2/16/2024Stephens
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 Reiterated RatingOverweight ➝ Overweight$105.00+44.55%
2/16/2024Pivotal Research
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 Lower TargetHold$85.00 ➝ $75.00-20.63%
2/16/2024Oppenheimer
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 DowngradeOutperform ➝ Market Perform
12/15/2023Moffett Nathanson
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 DowngradeMarket Perform ➝ Sell$64.00 ➝ $66.00-35.85%
11/27/2023Cannonball Research
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 UpgradeNeutral ➝ Buy$116.00+13.23%
10/23/2023Truist Financial
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 Lower TargetHold ➝ Hold$80.00 ➝ $70.00+15.00%
9/27/2023Raymond James
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 Initiated CoverageMarket Perform
9/7/2023DA Davidson
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 Boost TargetBuy ➝ Buy$100.00 ➝ $102.00+18.34%
9/7/2023JPMorgan Chase & Co.
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 Boost TargetOverweight ➝ Overweight$95.00 ➝ $100.00+16.02%
9/7/2023Loop Capital
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 DowngradeBuy ➝ Hold$85.00-1.38%
7/28/2023Evercore ISI
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 Boost TargetIn-Line$70.00 ➝ $75.00-10.67%
4/27/2023Bank of America
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 Boost TargetBuy$85.00 ➝ $86.00+50.69%
4/11/2023Robert W. Baird
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 Initiated CoverageNeutral$71.00+10.39%
3/14/2023Wolfe Research
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 UpgradeUnderperform ➝ Peer Perform
2/16/2023Atlantic Securities
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 UpgradeUnderweight ➝ Neutral$76.00+19.70%
11/3/2022Guggenheim
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 DowngradeBuy ➝ Neutral
11/1/2022KeyCorp
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 Lower TargetOverweight$80.00 ➝ $72.00+29.64%
7/29/2022Susquehanna Bancshares
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 DowngradeNeutral$200.00 ➝ $70.00+8.16%
7/29/2022Macquarie
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 Lower Target$125.00 ➝ $90.00+5.67%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 02:38 AM ET.

ROKU Forecast - Frequently Asked Questions

What is Roku's forecast for 2024?

According to the research reports of 22 Wall Street equities research analysts, the average twelve-month stock price forecast for Roku is $82.50, with a high forecast of $116.00 and a low forecast of $50.00.

Should I buy or sell Roku stock right now?

22 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Roku in the last year. There are currently 4 sell ratings, 9 hold ratings and 9 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" ROKU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ROKU, but not buy additional shares or sell existing shares.

Does Roku's stock price have much upside?

According to analysts, Roku's stock has a predicted upside of 14.50% based on their 12-month stock forecasts.

Has Roku been upgraded by Wall Street analysts recently?

Over the previous 90 days, Roku's stock had 1 upgrade by analysts.

What analysts cover Roku?
Do Wall Street analysts like Roku more than its competitors?

Analysts like Roku less than other "consumer discretionary" companies. The consensus rating for Roku is Hold while the average consensus rating for "consumer discretionary" companies is Moderate Buy. Learn more on how ROKU compares to other companies.


This page (NASDAQ:ROKU) was last updated on 7/19/2024 by MarketBeat.com Staff

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