Alphabet (GOOG) Stock Forecast & Price Target

$292.52 -2.83 (-0.96%)

Closing price 11/13/2026 04:00 PM Eastern

Extended Trading

$290.77 -1.75 (-0.60%)

As of 11/13/2026 08:00 PM Eastern

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Alphabet - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 47 Analyst Ratings

Sell
1

Hold
5

Buy
41

Based on 47 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 47 analysts, 1 has given a sell rating, 5 have given a hold rating, 35 have given a buy rating, and 6 have given a strong buy rating for GOOG.

Consensus Price Target

$413.38
41.32% Upside

According to the 47 analysts' twelve-month price targets for Alphabet, the average price target is $413.38. The highest price target for GOOG is $515.00, while the lowest price target for GOOG is $325.00. The average price target represents a forecasted upside of 41.32% from the current price of $292.52.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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GOOG Analyst Ratings Over Time

Type	Current Forecast 11/14/25 to 11/14/26	1 Month Ago 10/15/25 to 10/15/26	3 Months Ago 8/16/25 to 8/16/26	1 Year Ago 11/14/24 to 11/14/25
Strong Buy	6 Strong Buy rating(s)	6 Strong Buy rating(s)	6 Strong Buy rating(s)	5 Strong Buy rating(s)
Buy	35 Buy rating(s)	34 Buy rating(s)	32 Buy rating(s)	25 Buy rating(s)
Hold	5 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)
Sell	1 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$413.38	$422.10	$415.58	$324.81
Forecasted Upside	41.32% Upside	22.38% Upside	20.97% Upside	17.27% Upside
Consensus Rating	Moderate Buy	Buy	Buy	Moderate Buy

GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Communication Services Companies	Broader Market
Consensus Rating Score	2.98	2.07	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	41.32% Upside	53.80% Upside	14.66% Upside
News Sentiment Rating	Positive News See Recent GOOG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Upside/Downside

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
11/2/2026	Wells Fargo & Company 3 of 5 stars	Ken Gawrelski 1 of 5 stars	Set Target		$365.00	+31.19%
10/29/2026	TD Cowen 3 of 5 stars	John Blackledge 1 of 5 stars	Reiterated Rating	Buy	$485.00 ➝ $460.00	+62.95%
10/29/2026	BMO Capital Markets 3 of 5 stars	Brian Pitz 2 of 5 stars	Set Target		$425.00	+49.29%
10/29/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access to unlock brokerage rankings	Deepak Mathivanan Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$350.00	+23.99%
10/29/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings	Ross Sandler Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$345.00	+22.22%
10/29/2026	Scotiabank Subscribe to MarketBeat All Access to unlock brokerage rankings	Nat Schindler Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Sector Outperform	$450.00 ➝ $375.00	+32.84%
10/29/2026	Truist Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Youssef Squali Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$410.00	+43.91%
10/29/2026	Benchmark Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
10/29/2026	Guggenheim Subscribe to MarketBeat All Access to unlock brokerage rankings	Michael Morris Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$450.00	+39.80%
10/29/2026	Raymond James Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Aaron Kessler Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Strong-Buy	$350.00	+8.73%
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10/29/2026	Susquehanna Subscribe to MarketBeat All Access to unlock brokerage rankings	Shyam Patil Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Positive	$400.00	+24.27%
10/29/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
10/29/2026	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Market Outperform ➝ Market Perform
10/29/2026	Pivotal Research Subscribe to MarketBeat All Access to unlock brokerage rankings	Jeffrey Wlodarczak Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$475.00	+47.57%
10/29/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Stephen Ju Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Reduce
10/29/2026	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Mahaney Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform	$435.00	+35.14%
10/29/2026	KeyCorp Subscribe to MarketBeat All Access to unlock brokerage rankings	Justin Patterson Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$385.00	+19.61%
10/29/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Shmulik Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Market Perform	$325.00	+0.97%
10/29/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Brian Nowak Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$375.00	+16.50%
10/29/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Overweight
10/29/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Douglas Anmuth Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$425.00 ➝ $375.00	+32.83%
10/29/2026	Citizens Jmp Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Mkt Outperform ➝ Market Perform
10/27/2026	Needham & Company LLC Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
10/15/2026	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy (B)
10/8/2026	Stifel Nicolaus Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Kelley Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$485.00	+39.31%
9/18/2026	Tigress Financial Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Strong-Buy	$415.00 ➝ $485.00	+44.45%
9/16/2026	Moffett Nathanson Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$380.00 ➝ $370.00	+10.20%
8/27/2026	Wolfe Research Subscribe to MarketBeat All Access to unlock brokerage rankings	Shweta Khajuria Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform
8/20/2026	Rosenblatt Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Barton Crockett Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Buy
8/14/2026	HSBC Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$515.00	+49.74%
8/5/2026	Zacks Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Strong-Buy ➝ Hold
8/3/2026	Jefferies Financial Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
7/27/2026	Citic Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$430.00 ➝ $434.00	+29.10%
7/27/2026	Phillip Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Moderate Buy ➝ Strong-Buy	$450.00 ➝ $425.00	+30.14%
7/24/2026	New Street Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$455.00 ➝ $405.00	+20.48%
7/24/2026	China Renaissance Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$485.00 ➝ $445.00	+32.38%
7/23/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Maria Ripps Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$450.00	+40.48%
7/23/2026	Oppenheimer Subscribe to MarketBeat All Access to unlock brokerage rankings	Jason Helfstein Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform	$445.00 ➝ $400.00	+16.99%
7/23/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Eric Sheridan Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Buy	$440.00 ➝ $435.00	+29.40%
7/23/2026	Freedom Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold ➝ Strong-Buy
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7/23/2026	DZ Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Buy ➝ Strong-Buy
7/23/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings	John Blackledge Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$475.00	+47.92%
7/23/2026	Roth Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$435.00 ➝ $440.00	+38.74%
7/23/2026	DA Davidson Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Neutral	$375.00 ➝ $350.00	+10.37%
7/16/2026	Wedbush Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Outperform	$445.00	+20.27%
7/6/2026	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target		$425.00 ➝ $450.00	+33.70%
1/20/2026	Deutsche Bank Subscribe to MarketBeat All Access to unlock brokerage rankings	Benjamin Black Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$370.00	+12.01%
11/24/2025	BNP Paribas Exane Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Outperform
11/18/2025	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold ➝ Strong-Buy
10/30/2025	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Lloyd Walmsley Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$325.00	+18.11%
9/22/2025	Robert W. Baird Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Outperform	$215.00 ➝ $275.00	+7.72%
7/9/2025	Lake Street Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
4/25/2025	Westpark Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Curtis Shauger Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$210.00 ➝ $210.00	+26.62%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 08:13 AM ET.

Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, November 11, 2026. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google is currently trading at $290.63, which is significantly below the average analyst price target of $413.38, suggesting substantial upside potential as the stock trades at a price-to-earnings ratio of 15.17, a valuation that may be attractive given the company's strong growth trajectory.
The company demonstrated robust financial performance in the most recent quarter with revenue of $127.58 billion, representing a 24.7% year-over-year increase, and maintained a high net margin of 50.03%, indicating efficient operations and strong profitability despite the competitive landscape.
Google is actively expanding its artificial intelligence capabilities by testing a faster Gemini 4 Flash model internally and launching Gemini 4 Carbon for developers, which could strengthen its AI offering and drive future demand for its cloud and advertising services.
Strategic investments in the AI ecosystem, such as committing an additional $10 billion to Anthropic at its IPO price, position Google to benefit from the growth of third-party AI models while potentially supporting demand for its Google Cloud infrastructure.
Analyst sentiment remains positive with a consensus rating of Moderate Buy, supported by recent upgrades from firms like DZ Bank and Phillip Securities, reflecting confidence in the company's long-term growth prospects and market leadership.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Google faces legal uncertainty due to a securities class action lawsuit filed on behalf of investors who purchased shares between May 19 and July 16, 2026, with allegations that the company misrepresented the progress of its Gemini 3.5 Pro model, which could lead to potential legal costs and reputational damage.
The stock experienced a significant decline following its October 29 earnings report, where it reported earnings per share of $2.12, missing analysts' consensus estimates of $3.01, which may signal concerns about the company's ability to meet high growth expectations.
Insider selling activity has been notable, with Director Frances Arnold selling shares in multiple transactions throughout 2026, including a recent sale of 83 shares at an average price of $340.45, which some investors may interpret as a lack of confidence from company insiders.
Short interest in the stock has increased, with shares shorted rising to 59,796,131 as of the October 30, 2026 record date, indicating that a portion of the market is betting against the stock's future performance.
The company is exploring its first Hong Kong and Singapore dollar bond sales worth up to $3 billion, which may indicate a need to raise capital for large-scale AI infrastructure investments, potentially diluting shareholder value or increasing debt levels.

GOOG Forecast - Frequently Asked Questions

According to the research reports of 47 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $413.38, with a high forecast of $515.00 and a low forecast of $325.00.

47 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There is currently 1 sell rating, 5 hold ratings, 35 buy ratings and 6 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" GOOG shares.

According to analysts, Alphabet's stock has a predicted upside of 41.32% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 2 downgrades by analysts.

Alphabet has been rated by research analysts at Bank of America, Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Citigroup, Citizens Jmp, Evercore, Guggenheim, JPMorgan Chase & Co., KeyCorp, Moffett Nathanson, Morgan Stanley, Needham & Company LLC, Piper Sandler, Pivotal Research, Raymond James Financial, Rosenblatt Securities, Sanford C. Bernstein, Scotiabank, Stifel Nicolaus, Susquehanna, TD Cowen, Tigress Financial, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and Wolfe Research in the past 90 days.

Analysts like Alphabet more than other "communication services" companies. The consensus rating for Alphabet is Moderate Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how GOOG compares to other companies.

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MarketBeat monitors more than a dozen sources for Alphabet analyst ratings, with the most recent rating issued on 11/2/2026.

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Alphabet (GOOG) Stock Forecast & Price Target