Alphabet (GOOG) Stock Forecast & Price Target

Q: What analysts cover Alphabet?

Alphabet has been rated by research analysts at Barclays , BMO Capital Markets , Canaccord Genuity Group , Cantor Fitzgerald , Citigroup , DA Davidson , DZ Bank , Freedom Capital , HSBC , JPMorgan Chase & Co. , KeyCorp , Morgan Stanley , Oppenheimer , Phillip Securities , Piper Sandler , Pivotal Research , Raymond James Financial , Rosenblatt Securities , Roth Capital , Royal Bank Of Canada , TD Cowen , Truist Financial , UBS Group , Wedbush , Weiss Ratings , Wells Fargo & Company , Wolfe Research , and Zacks Research in the past 90 days.

$328.82 -6.56 (-1.96%)

As of 01:30 PM Eastern

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Alphabet - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Buy

Based on 40 Analyst Ratings

Sell
0

Hold
4

Buy
36

Based on 40 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Buy." Out of the 40 analysts, 4 have given a hold rating, 30 have given a buy rating, and 6 have given a strong buy rating for GOOG.

Consensus Price Target

$415.55
26.38% Upside

According to the 40 analysts' twelve-month price targets for Alphabet, the average price target is $415.55. The highest price target for GOOG is $515.00, while the lowest price target for GOOG is $275.00. The average price target represents a forecasted upside of 26.38% from the current price of $328.82.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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GOOG Analyst Ratings Over Time

Type	Current Forecast 9/9/25 to 9/9/26	1 Month Ago 8/10/25 to 8/10/26	3 Months Ago 6/11/25 to 6/11/26	1 Year Ago 9/9/24 to 9/9/25
Strong Buy	6 Strong Buy rating(s)	6 Strong Buy rating(s)	5 Strong Buy rating(s)	3 Strong Buy rating(s)
Buy	30 Buy rating(s)	29 Buy rating(s)	29 Buy rating(s)	18 Buy rating(s)
Hold	4 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	6 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$415.55	$410.09	$376.78	$227.56
Forecasted Upside	26.38% Upside	15.25% Upside	5.67% Upside	-5.16% Downside
Consensus Rating	Buy	Buy	Buy	Moderate Buy

GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Communication Services Companies	Broader Market
Consensus Rating Score	3.05	2.05	2.53
Consensus Rating	Buy	Hold	Moderate Buy
Predicted Upside	23.90% Upside	137.95% Upside	15.33% Upside
News Sentiment Rating	Positive News See Recent GOOG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/27/2026	Wolfe Research 4 of 5 stars	Shweta Khajuria Not Rated	Reiterated Rating	Outperform
8/20/2026	Rosenblatt Securities 5 of 5 stars	Barton Crockett 3 of 5 stars	Initiated Coverage	Buy
8/14/2026	HSBC 2 of 5 stars		Set Target		$515.00	+49.74%
8/14/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Outperform
8/5/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
7/27/2026	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Moderate Buy ➝ Strong-Buy
7/23/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Strong-Buy
7/23/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$450.00	+40.48%
7/23/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight	$435.00 ➝ $420.00	+22.84%
7/23/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Helfstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$445.00 ➝ $400.00	+16.99%
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7/23/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight	$445.00 ➝ $395.00	+15.53%
7/23/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral	$400.00 ➝ $379.00	+10.85%
7/23/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight	$405.00 ➝ $425.00	+24.30%
7/23/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
7/23/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
7/23/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rajat Gupta Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$460.00 ➝ $420.00	+31.74%
7/23/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Blackledge Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$475.00	+48.71%
7/23/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Blackledge Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$475.00	+47.92%
7/23/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$455.00 ➝ $465.00	+46.63%
7/23/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$430.00 ➝ $420.00	+32.44%
7/23/2026	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$435.00 ➝ $440.00	+38.74%
7/23/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$375.00 ➝ $350.00	+10.37%
7/23/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$418.00 ➝ $411.00	+29.60%
7/23/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Overweight	$415.00 ➝ $400.00	+26.13%
7/23/2026	Pivotal Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$470.00 ➝ $475.00	+38.93%
7/17/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy (B)
7/16/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform	$445.00	+20.27%
7/10/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$445.00	+26.77%
5/21/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$450.00	+16.91%
5/20/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$420.00	+9.40%
4/30/2026	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nat Schindler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$400.00 ➝ $450.00	+20.99%
3/13/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$400.00	+31.92%
2/5/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Shmulik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$345.00	+8.74%
1/20/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Benjamin Black Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$370.00	+12.01%
1/5/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brent Thill Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$365.00	+15.76%
12/1/2025	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Morris Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$375.00	+17.21%
11/24/2025	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform
11/18/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
10/30/2025	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$325.00	+18.11%
10/30/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$280.00 ➝ $335.00	+21.74%
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9/22/2025	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$215.00 ➝ $275.00	+7.72%
7/9/2025	Lake Street Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/26/2025	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
5/2/2025	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Positive
5/2/2025	Tigress Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Strong-Buy
4/25/2025	Westpark Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Curtis Shauger Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$210.00 ➝ $210.00	+26.62%
2/5/2025	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Negative

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 01:30 PM ET.

Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, September 6, 2026. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google recently reported a significant earnings beat for the quarter ended July 23, 2026, with actual earnings per share of $9.11 compared to analyst consensus estimates of $2.87, demonstrating strong profitability and operational efficiency that exceeds market expectations.
The company's revenue growth has accelerated to 24.2% year-over-year, reaching $119.80 billion in the most recent quarter, which indicates robust demand for its core services and expanding cloud infrastructure capabilities.
Regulatory risks have been mitigated as a federal judge declined to force a breakup of Google's ad-technology business in September 2026, opting for conduct remedies instead, which preserves the company's ability to retain its existing ad-tech infrastructure and revenue streams.
Analyst sentiment remains strongly positive with a consensus rating of "Buy" and an average price target of $415.55, which represents substantial upside potential from the current stock price of $335.31, reflecting confidence in the company's long-term AI and cloud growth trajectory.
Google is integrating advanced AI features such as WeatherNext 3 and voice-driven Gemini capabilities into its core products like Search, Maps, Gmail, and Docs, creating new avenues for user engagement and monetization that differentiate it from competitors.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Capital expenditure has surged to approximately $44.9 billion in the most recent quarter, pushing free cash flow negative for the first time since the company's IPO, which increases execution risk and weighs on near-term valuation despite potential future returns.
Insider selling activity has been notable, with CEO Sundar Pichai and other executives selling significant blocks of shares in early 2026, such as Pichai's sale of 32,500 shares in March, which may signal reduced confidence or personal financial planning that impacts market sentiment.
The company's returns on capital have declined significantly as it spends hundreds of billions on AI infrastructure, raising concerns among value-oriented investors about the efficiency of these massive investments compared to historical performance metrics.
Macroeconomic headwinds, including stronger-than-expected employment data that lifted Treasury yields and reduced expectations for near-term rate cuts, are pressuring large technology stocks like Google by increasing the cost of capital and reducing consumer spending power.
There are ongoing concerns regarding delayed releases of certain Gemini features and active shareholder securities-fraud investigations, which introduce legal and operational uncertainties that could distract management and affect investor trust.

GOOG Forecast - Frequently Asked Questions

According to the research reports of 40 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $415.55, with a high forecast of $515.00 and a low forecast of $275.00.

40 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 4 hold ratings, 30 buy ratings and 6 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" GOOG shares.

According to analysts, Alphabet's stock has a predicted upside of 26.38% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 4 upgrades and 1 downgrade by analysts.

Alphabet has been rated by research analysts at Barclays, BMO Capital Markets, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, DA Davidson, DZ Bank, Freedom Capital, HSBC, JPMorgan Chase & Co., KeyCorp, Morgan Stanley, Oppenheimer, Phillip Securities, Piper Sandler, Pivotal Research, Raymond James Financial, Rosenblatt Securities, Roth Capital, Royal Bank Of Canada, TD Cowen, Truist Financial, UBS Group, Wedbush, Weiss Ratings, Wells Fargo & Company, Wolfe Research, and Zacks Research in the past 90 days.

Analysts like Alphabet more than other "communication services" companies. The consensus rating for Alphabet is Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how GOOG compares to other companies.

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MarketBeat monitors more than a dozen sources for Alphabet analyst ratings, with the most recent rating issued on 8/27/2026.

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Alphabet (GOOG) Stock Forecast & Price Target