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Alphabet (GOOG) Institutional Ownership

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$332.60 +6.03 (+1.85%)
Closing price 04:00 PM Eastern
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$334.09 +1.49 (+0.45%)
As of 05:05 PM Eastern
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Institutional Ownership Changes (13F Filings) for Alphabet (NASDAQ:GOOG)

Current
Institutional Ownership
Percentage
27.26%
Number of
Institutional Buyers
(last 12 months)
3416
Total
Institutional Inflows
(last 12 months)
$173.23B
Number of
Institutional Sellers
(last 12 months)
3029
Total
Institutional Outflows
(last 12 months)
$51.37B
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GOOG Institutional Buying and Selling by Quarter

Alphabet Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
7/16/2026 Processus Wealth & Capital Management LLC20,553$7.26M2.4%+1.0%0.000%
7/14/2026 Trust Asset Management LLC116,761$41K0.0%-0.3%0.001%
7/12/2026 First Community Trust NA12,332$4.36M2.0%-3.3%0.000%
7/12/2026 Ballast Inc.15,191$5.37M1.0%+15.5%0.000%
7/10/2026 Regent Peak Wealth Advisors LLC18,456$6.52M1.2%-4.7%0.000%
7/10/2026 GoalFusion Wealth Management LLC2,073$733K0.3%+34.4%0.000%
7/10/2026 Bank & Trust Co1,476$522K0.3%-3.3%0.000%
7/10/2026 Abound Wealth Management5,562$1.97M0.4%-9.1%0.000%
7/10/2026 Northside Capital Management LLC27,173$9.60M0.8%-3.7%0.000%
7/10/2026 Investors Research Corp2,841$1.00M0.2%-3.4%0.000%
7/10/2026 Annex Advisory Services LLC10,991$3.88M0.1%-2.9%0.000%
7/10/2026 Insight Wealth Strategies LLC12,674$4.54M0.4%+2.2%0.000%
7/10/2026 Accel Wealth Management4,250$1.50M0.3%+1.0%0.000%
7/10/2026 Hudson Value Partners LLC25,451$8.99M2.3%-4.9%0.000%
7/10/2026 Processus Wealth & Capital Management LLC20,553$7.26M4.3%+1.0%0.000%
7/10/2026 Whitener Capital Management Inc.3,182$1.12M0.2%+2.0%0.000%
7/10/2026 Heck Capital Advisors LLC22,229$7.85M0.5%+298.2%0.000%
7/10/2026 JFS Wealth Advisors LLC24,863$8.79M0.4%-0.9%0.000%
7/10/2026 Magnolia Capital Management Ltd.14,545$5.14M3.5%-15.1%0.000%
7/10/2026 Tema ETFs LLC29,644$10.47M0.3%+10.2%0.000%
7/10/2026 Nvest Wealth Strategies Inc.89$31K0.0%-27.6%0.000%
7/10/2026 GenWealth Group Inc.2,310$816K0.1%-4.1%0.000%
7/10/2026 Dagco Inc.12,885$4.55M0.8%+79.5%0.000%
7/10/2026 West Branch Capital LLC7,238$2.56M0.6%+6.3%0.000%
7/10/2026 Canvas Wealth Advisors LLC9,175$3.24M0.5%-18.4%0.000%
7/10/2026 Rise Advisors LLC8,706$3.08M0.9%+3.0%0.000%
7/10/2026 Arkfeld Wealth Strategies L.L.C.23,787$8.68M2.6%-3.1%0.000%
7/10/2026 Nolet Wealth Management LLC4,575$1.62M0.9%+35.6%0.000%
7/10/2026 William Mack & Associates Inc.2,565$906K0.3%+71.0%0.000%
7/10/2026 Fiduciary Financial Group LLC26,616$9.40M1.1%+40.8%0.000%
7/10/2026 Stonekeep Investments LLC7,860$2.78M1.6%-0.4%0.000%
7/10/2026 Lederer & Associates Investment Counsel CA2,665$942K0.6%-8.8%0.000%
7/10/2026 Kentucky Trust Co15,344$5.42M2.6%-1.2%0.000%
7/10/2026 Doliver Advisors LP27,258$9.63M2.2%-3.5%0.000%
7/10/2026 Diversified Management Inc.1,494$528K0.1%-88.6%0.000%
7/10/2026 E. Ohman J or Asset Management AB144,865$51.19M1.2%-0.7%0.001%
7/10/2026 Handelsbanken Fonder AB2,854,989$1.01B2.9%+0.0%0.024%
7/10/2026 City Holding Co.3,399$1.20M0.1%+2.1%0.000%
7/10/2026 Orrstown Financial Services Inc.1,461$516K0.1%-3.6%0.000%
7/10/2026 Charles Schwab Trust Co15,154$5.35M0.3%-2.0%0.000%
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7/10/2026 Salvus Wealth Management LLC19,966$7.06M4.0%-5.7%0.000%
7/10/2026 Spinnaker Investment Group LLC3,197$1.13M0.2%+54.3%0.000%
7/10/2026 Affiance Financial LLC13,920$4.92M0.7%-1.6%0.000%
7/10/2026 A&I Financial Services LLC1,337$472K0.2%-15.1%0.000%
7/10/2026 Highland Financial Advisors LLC1,391$491K0.1%+9.8%0.000%
7/10/2026 FC Advisory LLC583$206K0.1%-18.0%0.000%
7/10/2026 ShankerValleau Wealth Advisors Inc.1,406$497K0.1%-4.9%0.000%
7/10/2026 Fulcrum Equity Management971$343K0.3%N/A0.000%
7/10/2026 KMG Fiduciary Partners LLC23,973$8.47M0.8%-7.1%0.000%
7/10/2026 Redhawk Wealth Advisors Inc.6,837$2.42M0.2%-1.4%0.000%
7/10/2026 Sage Capital Advisors llc4,172$1.47M0.3%-1.1%0.000%
7/10/2026 LVM Capital Management Ltd. MI10,570$3.74M0.3%-1.1%0.000%
7/10/2026 Bay Colony Advisory Group Inc d b a Bay Colony Advisors12,216$4.32M0.5%-5.5%0.000%
7/10/2026 Community Financial Services Group LLC65,457$23.43M3.4%-3.0%0.001%
7/10/2026 Constitution Capital LLC5,660$2M1.0%N/A0.000%
7/10/2026 Fulton Bank N.A.77,200$27.28M0.8%+14.6%0.001%
7/10/2026 Wealthcare Advisory Partners LLC40,702$14.38M0.3%-9.6%0.000%
7/10/2026 Paladin Wealth LLC8,507$3.01M1.7%-4.5%0.000%
7/9/2026 Kraft Davis & Associates LLC5,763$2.05M0.4%+0.8%0.000%
7/9/2026 Defender Capital LLC.2,810$993K0.3%-24.9%0.000%
7/9/2026 Financial Management Professionals Inc.4,714$1.67M0.2%+17.3%0.000%
7/9/2026 Harrell Investment Partners LLC14,638$5.17M1.1%-1.2%0.000%
7/9/2026 First Bank & Trust17,553$6.20M0.9%-0.3%0.000%
7/9/2026 Shrier Wealth Management LLC10,933$3.86M1.3%+0.5%0.000%
7/9/2026 Revolve Wealth Partners LLC13,423$4.74M0.5%+30.4%0.000%
7/9/2026 Ares Financial Consulting LLC9,576$3.38M2.4%-0.4%0.000%
7/9/2026 Key Client Fiduciary Advisors LLC4,202$1.49M0.4%-4.5%0.000%
7/9/2026 Asset Advisory Group Inc.9,371$3.31M1.4%+7.7%0.000%
7/9/2026 Vista Investment Partners LLC3,385$1.20M0.3%-2.6%0.000%
7/9/2026 Centurion Wealth Management LLC7,875$2.78M0.7%-31.4%0.000%
7/9/2026 Bay Rivers Group2,218$784K0.3%+1.8%0.000%
7/9/2026 Finivi Inc.19,565$6.91M3.5%-11.1%0.000%
7/9/2026 Franklin Street Advisors Inc. NC259,323$91.63M5.1%-12.8%0.002%
7/9/2026 Wealthcare Capital Partners LLC2,178$769K0.3%+8.0%0.000%
7/9/2026 Tenzing Financial LLC2,886$1.05M0.7%+2.1%0.000%
7/9/2026 Veery Capital LLC6,330$2.24M0.6%-0.7%0.000%
7/9/2026 Steadtrust LLC13,444$4.75M2.4%+1.1%0.000%
7/9/2026 Barry Investment Advisors LLC931$329K0.1%-15.5%0.000%
7/9/2026 Friday Financial1,675$609K0.2%+2.4%0.000%
7/9/2026 Contravisory Investment Management Inc.38,104$13.46M2.4%-3.6%0.000%
7/9/2026 Sapient Capital LLC112,021$39.58M0.5%-10.1%0.001%
7/9/2026 Shira Ridge Wealth Management14,820$5.24M1.8%-4.3%0.000%
7/9/2026 Atlas Brown Inc.19,634$6.94M1.9%-1.2%0.000%
7/9/2026 World Equity Group Inc.11,805$4.17M0.9%+4.9%0.000%
7/9/2026 Next Level Private LLC27,523$9.73M1.9%-10.3%0.000%
7/9/2026 Focus Financial Network Inc.14,744$5.21M0.2%+3.2%0.000%
7/9/2026 Fluent Financial LLC817$289K0.1%-21.4%0.000%
7/9/2026 Alliance Wealth Advisors LLC3,634$1.28M0.4%-1.9%0.000%
7/9/2026 Allied Private Wealth LLC4,646$1.67M1.1%N/A0.000%
7/9/2026 Corepath Wealth Partners LLC1,335$479K0.3%+11.9%0.000%
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7/9/2026 TOWER TRUST & INVESTMENT Co18,958$6.70M4.1%-2.8%0.000%
7/9/2026 StoneCrest Wealth Management Inc.3,643$1.29M0.4%-15.9%0.000%
7/9/2026 Great Waters Wealth Management1,756$621K0.1%+91.7%0.000%
7/9/2026 Birchbrook Inc.1,607$568K0.3%-12.8%0.000%
7/9/2026 Exchange Bank6,396$2.26M1.4%-1.7%0.000%
7/9/2026 Whitaker Myers Wealth Managers LTD.1,661$587K0.1%+3.3%0.000%
7/9/2026 HF Advisory Group LLC18,657$6.59M2.0%-8.7%0.000%
7/9/2026 Arista Wealth Management LLC5,477$1.94M0.2%+6.0%0.000%
7/9/2026 GoalVest Advisory LLC3,698$1.31M0.2%+51.2%0.000%
7/9/2026 Aletheian Wealth Advisors LLC5,338$1.89M0.8%+10.9%0.000%


GOOG Institutional Ownership - Frequently Asked Questions

During the previous two years, 5,419 institutional investors and hedge funds held shares of Alphabet. The most heavily invested institutionals were Vanguard Group Inc. ($132.11B), State Street Corp ($58.71B), J. Stern & Co. LLP ($35.17B), Geode Capital Management LLC ($33.77B), JPMorgan Chase & Co. ($31.57B), Capital International Investors ($26.44B), and Morgan Stanley ($22.54B).Learn more on Alphabet's institutional investors.

27.26% of Alphabet's stock is owned by institutional investors. Learn more on GOOG's institutional investor holdings.

Of the 4,576 institutional investors that purchased Alphabet's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Auto Owners Insurance Co ($179.37M), Kingstone Capital Partners Texas LLC ($135.09M), J. Stern & Co. LLP ($111.75M), Norges Bank ($109.02M), Vanguard Group Inc. ($23.00M), JPMorgan Chase & Co. ($18.22M), and Nuveen LLC ($16.79M).

Institutional investors have bought a total of 600,770,404 shares in the last 24 months. This purchase volume represents approximately $173.23B in transactions.

Of the 3,026 institutional investors that sold Alphabet's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Cardano Risk Management B.V. ($15.84M), JPMorgan Chase & Co. ($10.61M), UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC ($8.84M), Capital International Investors ($7.90M), Primecap Management Co. CA ($5.13M), Dodge & Cox ($4.17M), and Assenagon Asset Management S.A. ($4.12M).

Institutional investors have sold a total of 200,744,398 shares in the last 24 months. This volume of shares sold represents approximately $51.37B in transactions.


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This page (NASDAQ:GOOG) was last updated on 7/28/2026 by MarketBeat.com Staff.
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