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Alphabet (GOOG) Institutional Ownership

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$290.68 +5.77 (+2.02%)
As of 12:29 PM Eastern
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Institutional Ownership Changes (13F Filings) for Alphabet (NASDAQ:GOOG)

Current
Institutional Ownership
Percentage
27.26%
Number of
Institutional Buyers
(last 12 months)
2968
Total
Institutional Inflows
(last 12 months)
$806.15B
Number of
Institutional Sellers
(last 12 months)
2840
Total
Institutional Outflows
(last 12 months)
$46.43B
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GOOG Institutional Buying and Selling by Quarter

Alphabet Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
11/11/2026Edmond DE Rothschild Holding S.A.132,195$45.05M0.6%-6.8%0.001%
11/11/2026Beta Wealth Group Inc.11,099$3.78M1.4%-0.7%0.000%
11/11/2026GW&K Investment Management LLC5,321$1.81M0.0%+1.9%0.000%
11/11/2026Minot DeBlois Advisors LLC13,372$4.56M3.9%-5.5%0.000%
11/11/2026Private Wealth Asset Management LLC87,394$29.78M1.6%+311.5%0.001%
11/11/2026Alteri Wealth LLC10,149$3.46M1.0%-3.9%0.000%
11/11/2026Spreng Capital Management Inc.3,266$1.11M0.4%+1.2%0.000%
11/11/2026USS Investment Management Ltd791,330$269.68M1.1%-1.4%0.006%
11/11/2026Greenline Wealth Management LLC5,784$1.97M1.5%+101.3%0.000%
11/11/2026Westpac Banking Corp42,440$14.46M0.9%-3.5%0.000%
11/11/2026Berger Financial Group Inc13,250$4.52M0.2%-3.3%0.000%
11/11/2026one8zero8 LLC31,784$10.83M2.1%+0.8%0.000%
11/11/2026WealthTrust Axiom LLC4,135$1.41M0.3%-10.8%0.000%
11/11/2026Creek Drive Management Group LLC27,625$9.41M2.6%+14.6%0.000%
11/11/2026Ieq Capital LLC1,013,654$345.39M1.5%+5.8%0.008%
11/11/2026Focus Advisor Solutions LLC125,883$42.89M0.3%+26.5%0.001%
11/11/2026Checchi Capital Advisers LLC43,964$14.98M0.7%-1.4%0.000%
11/11/2026Alpha Financial Partners LLC3,716$1.27M0.6%-3.1%0.000%
11/11/2026Madden Advisory Services Inc.743$253K0.1%N/A0.000%
11/11/2026Boston Partners114,968$39.17M0.0%+25.6%0.001%
11/11/2026Independent Advisor Alliance247,835$83.31M1.9%-2.0%0.002%
11/10/2026Frisch Financial Group Inc.9,946$3.39M0.5%-0.7%0.000%
11/10/2026OneAscent Financial Services LLC10,079$3.43M0.2%-16.0%0.000%
11/10/2026OneAscent Family Office LLC7,849$2.67M1.1%+13.9%0.000%
11/10/2026Meeder Asset Management Inc.298,380$101.67M5.1%-11.1%0.002%
11/10/2026Hudson Portfolio Management LLC22,170$7.55M5.7%-0.2%0.000%
11/10/2026Red Wave Investments LLC4,382$1.49M0.4%+3.3%0.000%
11/10/2026Baron Silver Stevens Financial Advisors LLC7,026$2.39M0.3%+4.9%0.000%
11/10/2026Harbour Wealth Management Group Inc.6,860$2.34M1.5%+0.9%0.000%
11/10/2026Proem Advisors LLC71,000$24.19M1.8%-32.4%0.001%
11/10/2026Landscape Capital Management L.L.C.3,705$1.26M0.1%+6.8%0.000%
11/10/2026Great Oak Capital Partners LLC2,535$881K0.3%-5.4%0.000%
11/10/2026Genesis Wealth Advisors LLC700$239K0.1%-20.5%0.000%
11/10/2026Saber Capital Management LLC1,700$579K0.4%N/A0.000%
11/10/2026Everest Private Wealth52,555$17.91M5.8%+5.0%0.000%
11/10/2026Daffy Charitable Fund9,785$3.33M0.3%-2.5%0.000%
11/10/2026Composition Wealth LLC332,901$113.43M1.3%-0.8%0.003%
11/10/2026Chancellor Financial Group WB LP8,098$2.76M1.6%-2.0%0.000%
11/10/2026Trustmark Bank Trust Department32,601$11.11M0.7%-1.5%0.000%
11/10/2026SSA Swiss Advisors AG2,415$823K0.5%+83.4%0.000%
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11/10/2026Stelac Advisory Services LLC3,633$1.24M0.2%N/A0.000%
11/10/2026Voya Investment Management LLC1,443,298$491.79M0.5%-51.9%0.012%
11/10/2026Bogart Wealth LLC5,114$1.74M0.1%-1.4%0.000%
11/10/2026Public Sector Pension Investment Board1,156,533$405.34M0.9%+34.1%0.009%
11/10/2026FreeGulliver LLC3,675$1.25M0.6%+6.9%0.000%
11/10/2026Global Retirement Partners LLC117,663$40.09M0.6%+0.1%0.001%
11/10/2026Wrapmanager Inc.18,882$6.43M2.0%+39.3%0.000%
11/10/2026South Dakota Investment Council250,069$85.21M1.4%-4.7%0.002%
11/10/2026Garrison Point Advisors LLC9,645$3.29M1.3%-2.4%0.000%
11/10/2026M. Kulyk & Associates LLC1,966$670K0.1%+15.9%0.000%
11/10/2026Rothschild Investment LLC109,003$37.14M1.4%-5.0%0.001%
11/10/2026Impax Asset Management Group plc105,772$36.04M0.3%+33.3%0.001%
11/10/2026First Eagle Investment Management LLC7,353,228$2.51B3.7%+0.5%0.060%
11/10/2026Cibc World Market Inc.1,428,755$486.83M0.8%-5.1%0.012%
11/10/2026Bridges Investment Management Inc.281,846$96.04M1.2%-0.2%0.002%
11/10/2026Ironwood Investment Counsel LLC16,941$5.77M0.8%+2.4%0.000%
11/10/2026Edgestream Partners L.P.34,215$11.66M0.3%N/A0.000%
11/10/2026Banco Santander S.A.636,614$216.92M1.1%+1.8%0.005%
11/10/2026First Financial Bankshares Inc11,994$4.09M0.1%+7.9%0.000%
11/10/2026Brilliance Asset Management Ltd.13,608$4.64M1.3%N/A0.000%
11/10/2026Fourier Capital Management Ltd571$195K0.3%N/A0.000%
11/10/2026Teachers Retirement System of The State of Kentucky617,171$210.30M1.4%+18.3%0.005%
11/10/2026Northstar Group Inc.104,479$35.60M4.5%-0.9%0.001%
11/10/2026Gross & Hartman Investments LLC1,339$456K0.2%-9.5%0.000%
11/10/2026 Willow Creek Capital Management Inc.6,419$2.19M2.0%+12.0%0.000%
11/10/2026Summit Wealth Group LLC OK1,213$413K0.7%-19.9%0.000%
11/10/2026HighTower Advisors LLC2,117,584$721.55M0.7%+0.6%0.017%
11/10/2026 Meridian Wealth Partners LLC3,879$1.32M0.2%+3.4%0.000%
11/10/2026 Tilson Financial Group Inc.2,018$688K0.2%N/A0.000%
11/10/2026 Proactive Wealth Strategies LLC1,437$490K0.1%+15.1%0.000%
11/10/2026 Greenbrier Partners Capital Management LLC362,602$123.55M9.2%-11.9%0.003%
11/10/2026 Brendel Financial Advisors LLC9,512$3.24M1.5%-28.7%0.000%
11/10/2026 Latko Wealth Management Ltd.723$246K0.1%N/A0.000%
11/10/2026 Trevian Wealth Management LLC11,612$3.96M1.7%+1.0%0.000%
11/10/2026 Chaney Capital Management Inc.2,077$708K0.2%-28.3%0.000%
11/10/2026 NINE MASTS CAPITAL Ltd8,378$2.86M0.3%+4.5%0.000%
11/10/2026 Western Wealth Management LLC60,113$20.48M0.6%+0.2%0.000%
11/10/2026 Francis Financial Inc.4,849$1.65M0.3%-6.2%0.000%
11/10/2026 Texas Capital Bank Wealth Management Services Inc28,438$9.69M0.5%+5.1%0.000%
11/9/2026 Intech Investment Management LLC766,699$261.25M2.6%+3.4%0.006%
11/9/2026 Pinnacle West Asset Management Inc.3,780$1.29M0.9%-1.7%0.000%
11/9/2026 Bridgewealth Advisory Group LLC2,377$810K0.2%+9.2%0.000%
11/9/2026 Cardiff Park Advisors LLC95,104$32.41M2.2%+14.5%0.001%
11/9/2026 Laraway Financial Advisors Inc6,531$2.23M1.4%-2.9%0.000%
11/9/2026 GatePass Capital LLC3,045$1.04M0.4%-5.2%0.000%
11/9/2026 Heritage Trust Co91,724$31.25M2.7%-1.9%0.001%
11/9/2026 Wall Street Financial Group Inc.8,033$2.74M1.4%+5.8%0.000%
11/9/2026 White Pine Capital LLC12,936$4.41M1.1%N/A0.000%
11/9/2026 Thoroughbred Financial Services LLC82,421$28.08M1.2%+0.1%0.001%
11/9/2026 West Family Investments Inc.8,494$2.89M0.7%+33.5%0.000%
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11/9/2026 Bessemer Group Inc.9,010,758$3.07B4.2%-6.6%0.073%
11/9/2026 Nicholson Wealth Management Group LLC837$285K0.2%-5.6%0.000%
11/9/2026 Hantz Financial Services Inc.74,850$25.50M0.3%+2.3%0.001%
11/9/2026 Meramec Financial Planners LLC1,962$669K0.2%-10.1%0.000%
11/9/2026 Pettee Investors Inc.21,481$7.32M3.7%+0.7%0.000%
11/9/2026 Safe Harbor Family Capital LLC1,319$449K0.3%-9.0%0.000%
11/9/2026 Harbour Investments Inc.67,933$23.15M0.3%-4.5%0.001%
11/9/2026 Walsh & Associates LLC892$304K0.2%+14.2%0.000%
11/9/2026 Virtus Advisers LLC1,021$348K0.1%-4.3%0.000%
11/9/2026 FDx Advisors Inc.4,498$1.53M0.5%+9.1%0.000%


GOOG Institutional Ownership - Frequently Asked Questions

During the previous two years, 5,523 institutional investors and hedge funds held shares of Alphabet. The most heavily invested institutionals were Vanguard Group Inc. ($132.11B), BlackRock Inc. ($130.70B), State Street Corp ($67.46B), J. Stern & Co. LLP ($35.17B), Geode Capital Management LLC ($33.77B), JPMorgan Chase & Co. ($31.57B), and Capital International Investors ($26.44B).Learn more on Alphabet's institutional investors.

27.26% of Alphabet's stock is owned by institutional investors. Learn more on GOOG's institutional investor holdings.

Of the 4,630 institutional investors that purchased Alphabet's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Readystate Asset Management LP ($1.80B), Auto Owners Insurance Co ($179.37M), Kingstone Capital Partners Texas LLC ($135.09M), J. Stern & Co. LLP ($111.75M), Norges Bank ($109.02M), Vanguard Group Inc. ($23.00M), and JPMorgan Chase & Co. ($18.22M).

Institutional investors have bought a total of 2,345,460,706 shares in the last 24 months. This purchase volume represents approximately $806.15B in transactions.

Of the 2,840 institutional investors that sold Alphabet's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Cardano Risk Management B.V. ($15.84M), UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC ($10.57M), Capital International Investors ($7.90M), Assenagon Asset Management S.A. ($6.51M), Laurel Wealth Advisors LLC ($4.10M), Primecap Management Co. CA ($3.04M), and Amundi ($2.79M).

Institutional investors have sold a total of 158,236,130 shares in the last 24 months. This volume of shares sold represents approximately $46.43B in transactions.


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Institutional ownership data for NASDAQ:GOOG is compiled from quarterly 13F filings submitted to the U.S. Securities and Exchange Commission (SEC), with the most recent received on 11/11/2026. New 13F filings are added each quarter as they're published.
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