GOOG vs. OMC, LAMR, IPG, CCO, NCMI, GOOGL, UBER, DASH, TTD, and BIDU
Should you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), Clear Channel Outdoor (CCO), National CineMedia (NCMI), Alphabet (GOOGL), Uber Technologies (UBER), DoorDash (DASH), Trade Desk (TTD), and Baidu (BIDU).
Alphabet vs. Its Competitors
Alphabet (NASDAQ:GOOG) and Omnicom Group (NYSE:OMC) are both large-cap advertising companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, institutional ownership, media sentiment and earnings.
Alphabet currently has a consensus target price of $206.38, indicating a potential upside of 16.66%. Omnicom Group has a consensus target price of $96.43, indicating a potential upside of 30.75%. Given Omnicom Group's higher probable upside, analysts plainly believe Omnicom Group is more favorable than Alphabet.
Alphabet has a net margin of 30.86% compared to Omnicom Group's net margin of 9.20%. Omnicom Group's return on equity of 34.85% beat Alphabet's return on equity.
27.3% of Alphabet shares are held by institutional investors. Comparatively, 92.0% of Omnicom Group shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 1.0% of Omnicom Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.5%. Omnicom Group pays an annual dividend of $2.80 per share and has a dividend yield of 3.8%. Alphabet pays out 9.4% of its earnings in the form of a dividend. Omnicom Group pays out 38.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years.
Alphabet has higher revenue and earnings than Omnicom Group. Omnicom Group is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.
Alphabet has a beta of 1.01, suggesting that its share price is 1% more volatile than the S&P 500. Comparatively, Omnicom Group has a beta of 0.92, suggesting that its share price is 8% less volatile than the S&P 500.
In the previous week, Alphabet had 156 more articles in the media than Omnicom Group. MarketBeat recorded 173 mentions for Alphabet and 17 mentions for Omnicom Group. Alphabet's average media sentiment score of 1.01 beat Omnicom Group's score of 0.89 indicating that Alphabet is being referred to more favorably in the media.
Summary
Alphabet beats Omnicom Group on 16 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding GOOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Alphabet Competitors List
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This page (NASDAQ:GOOG) was last updated on 7/2/2025 by MarketBeat.com Staff
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