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Alphabet (GOOG) Competitors

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$167.43 +2.03 (+1.23%)
Closing price 05/16/2025 04:00 PM Eastern
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$164.85 -2.58 (-1.54%)
As of 05/16/2025 08:00 PM Eastern
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GOOG vs. OMC, LAMR, IPG, CCO, NCMI, GOOGL, META, APP, FLUT, and BIDU

Should you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), Clear Channel Outdoor (CCO), National CineMedia (NCMI), Alphabet (GOOGL), Meta Platforms (META), AppLovin (APP), Flutter Entertainment (FLUT), and Baidu (BIDU).

Alphabet vs.

Omnicom Group (NYSE:OMC) and Alphabet (NASDAQ:GOOG) are both large-cap business services companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, valuation, earnings, analyst recommendations, profitability, risk, community ranking and dividends.

Omnicom Group currently has a consensus target price of $101.29, indicating a potential upside of 31.58%. Alphabet has a consensus target price of $203.94, indicating a potential upside of 21.88%. Given Omnicom Group's higher possible upside, equities analysts clearly believe Omnicom Group is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Omnicom Group
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Alphabet
3 Sell rating(s)
5 Hold rating(s)
14 Buy rating(s)
5 Strong Buy rating(s)
2.78

In the previous week, Alphabet had 149 more articles in the media than Omnicom Group. MarketBeat recorded 177 mentions for Alphabet and 28 mentions for Omnicom Group. Omnicom Group's average media sentiment score of 1.13 beat Alphabet's score of 0.73 indicating that Omnicom Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Omnicom Group
22 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
91 Very Positive mention(s)
32 Positive mention(s)
31 Neutral mention(s)
17 Negative mention(s)
2 Very Negative mention(s)
Positive

Omnicom Group pays an annual dividend of $2.80 per share and has a dividend yield of 3.6%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.5%. Omnicom Group pays out 38.3% of its earnings in the form of a dividend. Alphabet pays out 9.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years.

Alphabet has higher revenue and earnings than Omnicom Group. Omnicom Group is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Omnicom Group$15.75B0.95$1.48B$7.3110.53
Alphabet$359.71B5.64$100.12B$8.9718.65

Alphabet received 2048 more outperform votes than Omnicom Group when rated by MarketBeat users. Likewise, 82.50% of users gave Alphabet an outperform vote while only 49.74% of users gave Omnicom Group an outperform vote.

CompanyUnderperformOutperform
Omnicom GroupOutperform Votes
384
49.74%
Underperform Votes
388
50.26%
AlphabetOutperform Votes
2432
82.50%
Underperform Votes
516
17.50%

Omnicom Group has a beta of 0.95, meaning that its stock price is 5% less volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.01, meaning that its stock price is 1% more volatile than the S&P 500.

Alphabet has a net margin of 28.60% compared to Omnicom Group's net margin of 9.44%. Omnicom Group's return on equity of 36.39% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Omnicom Group9.44% 36.39% 5.67%
Alphabet 28.60%32.49%23.52%

92.0% of Omnicom Group shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 1.0% of Omnicom Group shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Alphabet beats Omnicom Group on 17 of the 22 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOG vs. The Competition

MetricAlphabetComputer & Data IndustryComputer SectorNASDAQ Exchange
Market Cap$2.03T$77.44B$25.40B$8.51B
Dividend Yield0.51%1.99%2.90%4.14%
P/E Ratio20.7962.0845.3419.79
Price / Sales5.64192.682,171.02123.33
Price / Cash19.7130.1934.7434.62
Price / Book6.275.126.824.60
Net Income$100.12B$3.40B$739.33M$248.36M
7 Day Performance8.39%4.09%3.94%5.10%
1 Month Performance7.61%18.95%15.19%14.73%
1 Year Performance-4.62%38.56%52,669.87%6.99%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOG
Alphabet
4.7808 of 5 stars
$167.43
+1.2%
$203.94
+21.8%
-4.6%$2.03T$359.71B20.80190,200Trending News
Options Volume
Gap Up
OMC
Omnicom Group
4.9326 of 5 stars
$76.76
+1.2%
$101.29
+31.9%
-20.4%$14.99B$15.75B10.3174,200Positive News
LAMR
Lamar Advertising
3.6767 of 5 stars
$115.10
-2.8%
$132.60
+15.2%
-0.3%$11.80B$2.21B32.643,500Trending News
Dividend Announcement
IPG
Interpublic Group of Companies
4.8475 of 5 stars
$25.36
+1.5%
$33.44
+31.9%
-19.4%$9.38B$10.52B13.8758,400Trending News
Analyst Revision
CCO
Clear Channel Outdoor
1.8411 of 5 stars
$1.09
-1.4%
$2.04
+87.8%
-24.9%$531.71M$1.51B-3.744,700
NCMI
National CineMedia
3.3314 of 5 stars
$4.98
-3.0%
$7.70
+54.8%
+2.0%$474.53M$240.80M-19.94350Analyst Downgrade
GOOGL
Alphabet
4.0875 of 5 stars
$155.19
+2.5%
$199.75
+28.7%
-4.6%$1.89T$359.71B19.31190,200Trending News
Options Volume
Gap Up
META
Meta Platforms
3.6115 of 5 stars
$601.97
+0.9%
$696.45
+15.7%
+35.3%$1.53T$170.36B25.2086,500Trending News
Analyst Forecast
Insider Trade
APP
AppLovin
3.8972 of 5 stars
$337.55
+11.2%
$428.85
+27.0%
+335.3%$114.83B$4.71B74.401,710Trending News
Insider Trade
FLUT
Flutter Entertainment
4.1848 of 5 stars
$242.32
0.0%
$306.28
+26.4%
+20.1%$42.83B$14.05B1,101.5723,053Trending News
Insider Trade
High Trading Volume
BIDU
Baidu
4.6719 of 5 stars
$87.99
+1.5%
$110.83
+26.0%
-20.7%$30.39B$133.13B9.5945,500Trending News

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This page (NASDAQ:GOOG) was last updated on 5/17/2025 by MarketBeat.com Staff
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