Alphabet (GOOG) Competitors $167.43 +2.03 (+1.23%) Closing price 05/16/2025 04:00 PM EasternExtended Trading$164.85 -2.58 (-1.54%) As of 05/16/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock GOOG vs. OMC, LAMR, IPG, CCO, NCMI, GOOGL, META, APP, FLUT, and BIDUShould you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), Clear Channel Outdoor (CCO), National CineMedia (NCMI), Alphabet (GOOGL), Meta Platforms (META), AppLovin (APP), Flutter Entertainment (FLUT), and Baidu (BIDU). Alphabet vs. Omnicom Group Lamar Advertising Interpublic Group of Companies Clear Channel Outdoor National CineMedia Alphabet Meta Platforms AppLovin Flutter Entertainment Baidu Omnicom Group (NYSE:OMC) and Alphabet (NASDAQ:GOOG) are both large-cap business services companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, valuation, earnings, analyst recommendations, profitability, risk, community ranking and dividends. Do analysts rate OMC or GOOG? Omnicom Group currently has a consensus target price of $101.29, indicating a potential upside of 31.58%. Alphabet has a consensus target price of $203.94, indicating a potential upside of 21.88%. Given Omnicom Group's higher possible upside, equities analysts clearly believe Omnicom Group is more favorable than Alphabet.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Omnicom Group 1 Sell rating(s) 2 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.50Alphabet 3 Sell rating(s) 5 Hold rating(s) 14 Buy rating(s) 5 Strong Buy rating(s) 2.78 Does the media favor OMC or GOOG? In the previous week, Alphabet had 149 more articles in the media than Omnicom Group. MarketBeat recorded 177 mentions for Alphabet and 28 mentions for Omnicom Group. Omnicom Group's average media sentiment score of 1.13 beat Alphabet's score of 0.73 indicating that Omnicom Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Omnicom Group 22 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Alphabet 91 Very Positive mention(s) 32 Positive mention(s) 31 Neutral mention(s) 17 Negative mention(s) 2 Very Negative mention(s) Positive Is OMC or GOOG a better dividend stock? Omnicom Group pays an annual dividend of $2.80 per share and has a dividend yield of 3.6%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.5%. Omnicom Group pays out 38.3% of its earnings in the form of a dividend. Alphabet pays out 9.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years. Which has higher valuation and earnings, OMC or GOOG? Alphabet has higher revenue and earnings than Omnicom Group. Omnicom Group is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioOmnicom Group$15.75B0.95$1.48B$7.3110.53Alphabet$359.71B5.64$100.12B$8.9718.65 Does the MarketBeat Community favor OMC or GOOG? Alphabet received 2048 more outperform votes than Omnicom Group when rated by MarketBeat users. Likewise, 82.50% of users gave Alphabet an outperform vote while only 49.74% of users gave Omnicom Group an outperform vote. CompanyUnderperformOutperformOmnicom GroupOutperform Votes38449.74% Underperform Votes38850.26% AlphabetOutperform Votes243282.50% Underperform Votes51617.50% Which has more volatility & risk, OMC or GOOG? Omnicom Group has a beta of 0.95, meaning that its stock price is 5% less volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.01, meaning that its stock price is 1% more volatile than the S&P 500. Is OMC or GOOG more profitable? Alphabet has a net margin of 28.60% compared to Omnicom Group's net margin of 9.44%. Omnicom Group's return on equity of 36.39% beat Alphabet's return on equity.Company Net Margins Return on Equity Return on Assets Omnicom Group9.44% 36.39% 5.67% Alphabet 28.60%32.49%23.52% Do insiders and institutionals hold more shares of OMC or GOOG? 92.0% of Omnicom Group shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 1.0% of Omnicom Group shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. SummaryAlphabet beats Omnicom Group on 17 of the 22 factors compared between the two stocks. Get Alphabet News Delivered to You Automatically Sign up to receive the latest news and ratings for GOOG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart GOOG vs. The Competition Export to ExcelMetricAlphabetComputer & Data IndustryComputer SectorNASDAQ ExchangeMarket Cap$2.03T$77.44B$25.40B$8.51BDividend Yield0.51%1.99%2.90%4.14%P/E Ratio20.7962.0845.3419.79Price / Sales5.64192.682,171.02123.33Price / Cash19.7130.1934.7434.62Price / Book6.275.126.824.60Net Income$100.12B$3.40B$739.33M$248.36M7 Day Performance8.39%4.09%3.94%5.10%1 Month Performance7.61%18.95%15.19%14.73%1 Year Performance-4.62%38.56%52,669.87%6.99% Alphabet Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)GOOGAlphabet4.7808 of 5 stars$167.43+1.2%$203.94+21.8%-4.6%$2.03T$359.71B20.80190,200Trending NewsOptions VolumeGap UpOMCOmnicom Group4.9326 of 5 stars$76.76+1.2%$101.29+31.9%-20.4%$14.99B$15.75B10.3174,200Positive NewsLAMRLamar Advertising3.6767 of 5 stars$115.10-2.8%$132.60+15.2%-0.3%$11.80B$2.21B32.643,500Trending NewsDividend AnnouncementIPGInterpublic Group of Companies4.8475 of 5 stars$25.36+1.5%$33.44+31.9%-19.4%$9.38B$10.52B13.8758,400Trending NewsAnalyst RevisionCCOClear Channel Outdoor1.8411 of 5 stars$1.09-1.4%$2.04+87.8%-24.9%$531.71M$1.51B-3.744,700NCMINational CineMedia3.3314 of 5 stars$4.98-3.0%$7.70+54.8%+2.0%$474.53M$240.80M-19.94350Analyst DowngradeGOOGLAlphabet4.0875 of 5 stars$155.19+2.5%$199.75+28.7%-4.6%$1.89T$359.71B19.31190,200Trending NewsOptions VolumeGap UpMETAMeta Platforms3.6115 of 5 stars$601.97+0.9%$696.45+15.7%+35.3%$1.53T$170.36B25.2086,500Trending NewsAnalyst ForecastInsider TradeAPPAppLovin3.8972 of 5 stars$337.55+11.2%$428.85+27.0%+335.3%$114.83B$4.71B74.401,710Trending NewsInsider TradeFLUTFlutter Entertainment4.1848 of 5 stars$242.320.0%$306.28+26.4%+20.1%$42.83B$14.05B1,101.5723,053Trending NewsInsider TradeHigh Trading VolumeBIDUBaidu4.6719 of 5 stars$87.99+1.5%$110.83+26.0%-20.7%$30.39B$133.13B9.5945,500Trending News Related Companies and Tools Related Companies Omnicom Group Alternatives Lamar Advertising Alternatives Interpublic Group of Companies Alternatives Clear Channel Outdoor Alternatives National CineMedia Alternatives Alphabet Alternatives Meta Platforms Alternatives AppLovin Alternatives Flutter Entertainment Alternatives Baidu Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:GOOG) was last updated on 5/17/2025 by MarketBeat.com Staff From Our PartnersThink NVDA’s run was epic? 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