Which has higher valuation & earnings, AAPL or GOOG?

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Apple $416.16B 11.63 $112.01B $8.72 38.04 Alphabet $402.84B 10.19 $132.17B $19.91 16.87

Is AAPL or GOOG more profitable?

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity. Company Net Margins Return on Equity Return on Assets Apple 27.62% 135.46% 34.11% Alphabet 54.77% 51.32% 35.42%

Does the media favor AAPL or GOOG?

In the previous week, Apple had 229 more articles in the media than Alphabet. MarketBeat recorded 350 mentions for Apple and 121 mentions for Alphabet. Apple's average media sentiment score of 1.10 beat Alphabet's score of 0.46 indicating that Apple is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 244 Very Positive mention(s) 40 Positive mention(s) 35 Neutral mention(s) 21 Negative mention(s) 6 Very Negative mention(s) Positive Alphabet 49 Very Positive mention(s) 14 Positive mention(s) 36 Neutral mention(s) 14 Negative mention(s) 6 Very Negative mention(s) Neutral

Which has preferable valuation and earnings, AMZN or GOOG?

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Amazon.com $716.92B 3.70 $77.67B $12.43 19.80 Alphabet $402.84B 10.19 $132.17B $19.91 16.87

Is AMZN or GOOG more profitable?

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity. Company Net Margins Return on Equity Return on Assets Amazon.com 17.44% 18.00% 8.97% Alphabet 54.77% 51.32% 35.42%

Does the media prefer AMZN or GOOG?

In the previous week, Amazon.com had 236 more articles in the media than Alphabet. MarketBeat recorded 357 mentions for Amazon.com and 121 mentions for Alphabet. Amazon.com's average media sentiment score of 1.02 beat Alphabet's score of 0.46 indicating that Amazon.com is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amazon.com 241 Very Positive mention(s) 43 Positive mention(s) 34 Neutral mention(s) 27 Negative mention(s) 11 Very Negative mention(s) Positive Alphabet 49 Very Positive mention(s) 14 Positive mention(s) 36 Neutral mention(s) 14 Negative mention(s) 6 Very Negative mention(s) Neutral

Which has stronger earnings & valuation, GOOG or GOOGL?

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $402.84B 10.19 $132.17B $19.91 16.87 Alphabet $402.84B 10.29 $132.17B $19.91 17.02

Is GOOG or GOOGL more profitable?

Company Net Margins Return on Equity Return on Assets Alphabet 54.77% 51.32% 35.42% Alphabet 54.77% 51.32% 35.42%

Does the media refer more to GOOG or GOOGL?

In the previous week, Alphabet had 11 more articles in the media than Alphabet. MarketBeat recorded 132 mentions for Alphabet and 121 mentions for Alphabet. Alphabet's average media sentiment score of 0.62 beat Alphabet's score of 0.46 indicating that Alphabet is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 49 Very Positive mention(s) 14 Positive mention(s) 36 Neutral mention(s) 14 Negative mention(s) 6 Very Negative mention(s) Neutral Alphabet 53 Very Positive mention(s) 17 Positive mention(s) 43 Neutral mention(s) 15 Negative mention(s) 2 Very Negative mention(s) Positive

Which has better earnings and valuation, META or GOOG?

Alphabet has higher revenue and earnings than Meta Platforms. Alphabet is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Meta Platforms $200.97B 9.14 $60.46B $26.55 27.14 Alphabet $402.84B 10.19 $132.17B $19.91 16.87

Is META or GOOG more profitable?

Alphabet has a net margin of 54.77% compared to Meta Platforms' net margin of 29.83%. Alphabet's return on equity of 51.32% beat Meta Platforms' return on equity. Company Net Margins Return on Equity Return on Assets Meta Platforms 29.83% 33.18% 20.07% Alphabet 54.77% 51.32% 35.42%

Does the media favor META or GOOG?

In the previous week, Meta Platforms had 211 more articles in the media than Alphabet. MarketBeat recorded 332 mentions for Meta Platforms and 121 mentions for Alphabet. Meta Platforms' average media sentiment score of 0.72 beat Alphabet's score of 0.46 indicating that Meta Platforms is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Meta Platforms 186 Very Positive mention(s) 19 Positive mention(s) 69 Neutral mention(s) 38 Negative mention(s) 2 Very Negative mention(s) Positive Alphabet 49 Very Positive mention(s) 14 Positive mention(s) 36 Neutral mention(s) 14 Negative mention(s) 6 Very Negative mention(s) Neutral

Which has preferable valuation and earnings, MSFT or GOOG?

Microsoft has higher earnings, but lower revenue than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Microsoft $331.84B 11.38 $133.75B $17.96 28.31 Alphabet $402.84B 10.19 $132.17B $19.91 16.87

Is MSFT or GOOG more profitable?

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 40.31%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity. Company Net Margins Return on Equity Return on Assets Microsoft 40.31% 31.98% 18.70% Alphabet 54.77% 51.32% 35.42%

Does the media favor MSFT or GOOG?

In the previous week, Microsoft had 172 more articles in the media than Alphabet. MarketBeat recorded 293 mentions for Microsoft and 121 mentions for Alphabet. Microsoft's average media sentiment score of 0.76 beat Alphabet's score of 0.46 indicating that Microsoft is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Microsoft 154 Very Positive mention(s) 50 Positive mention(s) 52 Neutral mention(s) 24 Negative mention(s) 9 Very Negative mention(s) Positive Alphabet 49 Very Positive mention(s) 14 Positive mention(s) 36 Neutral mention(s) 14 Negative mention(s) 6 Very Negative mention(s) Neutral

Alphabet (GOOG) Competitors

$335.89 -3.27 (-0.96%)

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GOOG vs. AAPL, AMZN, GOOGL, META, and MSFT

Should you buy Alphabet stock or one of its competitors? Alphabet's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Alphabet compare to Apple?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, earnings, profitability, risk, dividends, media sentiment, institutional ownership and valuation.

In the previous week, Apple had 229 more articles in the media than Alphabet. MarketBeat recorded 350 mentions for Apple and 121 mentions for Alphabet. Apple's average media sentiment score of 1.10 beat Alphabet's score of 0.46 indicating that Apple is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Apple	244 Very Positive mention(s)	40 Positive mention(s)	35 Neutral mention(s)	21 Negative mention(s)	6 Very Negative mention(s)	Positive
Alphabet	49 Very Positive mention(s)	14 Positive mention(s)	36 Neutral mention(s)	14 Negative mention(s)	6 Very Negative mention(s)	Neutral

67.7% of Apple shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays out 12.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Apple	$416.16B	11.63	$112.01B	$8.72	38.04
Alphabet	$402.84B	10.19	$132.17B	$19.91	16.87

Apple has a beta of 1.08, suggesting that its share price is 8% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market.

Apple presently has a consensus price target of $340.14, indicating a potential upside of 2.53%. Alphabet has a consensus price target of $419.93, indicating a potential upside of 25.06%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Apple	2 Sell rating(s)	13 Hold rating(s)	26 Buy rating(s)	1 Strong Buy rating(s)	2.62
Alphabet	0 Sell rating(s)	4 Hold rating(s)	34 Buy rating(s)	6 Strong Buy rating(s)	3.05

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Apple	27.62%	135.46%	34.11%
Alphabet	54.77%	51.32%	35.42%

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, dividends, valuation, institutional ownership and media sentiment.

Amazon.com currently has a consensus target price of $321.19, indicating a potential upside of 30.53%. Alphabet has a consensus target price of $419.93, indicating a potential upside of 25.06%. Given Amazon.com's higher possible upside, equities research analysts plainly believe Amazon.com is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	56 Buy rating(s)	0 Strong Buy rating(s)	2.95
Alphabet	0 Sell rating(s)	4 Hold rating(s)	34 Buy rating(s)	6 Strong Buy rating(s)	3.05

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amazon.com	$716.92B	3.70	$77.67B	$12.43	19.80
Alphabet	$402.84B	10.19	$132.17B	$19.91	16.87

Amazon.com has a beta of 1.44, indicating that its stock price is 44% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Amazon.com	17.44%	18.00%	8.97%
Alphabet	54.77%	51.32%	35.42%

In the previous week, Amazon.com had 236 more articles in the media than Alphabet. MarketBeat recorded 357 mentions for Amazon.com and 121 mentions for Alphabet. Amazon.com's average media sentiment score of 1.02 beat Alphabet's score of 0.46 indicating that Amazon.com is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Amazon.com	241 Very Positive mention(s)	43 Positive mention(s)	34 Neutral mention(s)	27 Negative mention(s)	11 Very Negative mention(s)	Positive
Alphabet	49 Very Positive mention(s)	14 Positive mention(s)	36 Neutral mention(s)	14 Negative mention(s)	6 Very Negative mention(s)	Neutral

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Alphabet (NASDAQ:GOOGL) are both large-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership, earnings and profitability.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	54.77%	51.32%	35.42%
Alphabet	54.77%	51.32%	35.42%

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	10.19	$132.17B	$19.91	16.87
Alphabet	$402.84B	10.29	$132.17B	$19.91	17.02

Alphabet has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Alphabet currently has a consensus price target of $419.93, suggesting a potential upside of 25.06%. Alphabet has a consensus price target of $425.60, suggesting a potential upside of 25.56%. Given Alphabet's higher possible upside, analysts plainly believe Alphabet is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	34 Buy rating(s)	6 Strong Buy rating(s)	3.05
Alphabet	0 Sell rating(s)	4 Hold rating(s)	45 Buy rating(s)	5 Strong Buy rating(s)	3.02

In the previous week, Alphabet had 11 more articles in the media than Alphabet. MarketBeat recorded 132 mentions for Alphabet and 121 mentions for Alphabet. Alphabet's average media sentiment score of 0.62 beat Alphabet's score of 0.46 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	49 Very Positive mention(s)	14 Positive mention(s)	36 Neutral mention(s)	14 Negative mention(s)	6 Very Negative mention(s)	Neutral
Alphabet	53 Very Positive mention(s)	17 Positive mention(s)	43 Neutral mention(s)	15 Negative mention(s)	2 Very Negative mention(s)	Positive

Summary

Alphabet beats Alphabet on 8 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Alphabet (NASDAQ:GOOG) are both large-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, risk, dividends, institutional ownership, media sentiment and profitability.

Meta Platforms has a beta of 1.25, indicating that its stock price is 25% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market.

In the previous week, Meta Platforms had 211 more articles in the media than Alphabet. MarketBeat recorded 332 mentions for Meta Platforms and 121 mentions for Alphabet. Meta Platforms' average media sentiment score of 0.72 beat Alphabet's score of 0.46 indicating that Meta Platforms is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Meta Platforms	186 Very Positive mention(s)	19 Positive mention(s)	69 Neutral mention(s)	38 Negative mention(s)	2 Very Negative mention(s)	Positive
Alphabet	49 Very Positive mention(s)	14 Positive mention(s)	36 Neutral mention(s)	14 Negative mention(s)	6 Very Negative mention(s)	Neutral

Meta Platforms currently has a consensus target price of $787.86, suggesting a potential upside of 9.32%. Alphabet has a consensus target price of $419.93, suggesting a potential upside of 25.06%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Meta Platforms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Meta Platforms	0 Sell rating(s)	10 Hold rating(s)	44 Buy rating(s)	3 Strong Buy rating(s)	2.88
Alphabet	0 Sell rating(s)	4 Hold rating(s)	34 Buy rating(s)	6 Strong Buy rating(s)	3.05

Alphabet has a net margin of 54.77% compared to Meta Platforms' net margin of 29.83%. Alphabet's return on equity of 51.32% beat Meta Platforms' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Meta Platforms	29.83%	33.18%	20.07%
Alphabet	54.77%	51.32%	35.42%

Alphabet has higher revenue and earnings than Meta Platforms. Alphabet is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Meta Platforms	$200.97B	9.14	$60.46B	$26.55	27.14
Alphabet	$402.84B	10.19	$132.17B	$19.91	16.87

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 13.5% of Meta Platforms shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Summary

Alphabet beats Meta Platforms on 10 of the 19 factors compared between the two stocks.

How does Alphabet compare to Microsoft?

Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, earnings, institutional ownership, risk, dividends and media sentiment.

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 40.31%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Microsoft	40.31%	31.98%	18.70%
Alphabet	54.77%	51.32%	35.42%

71.1% of Microsoft shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.0% of Microsoft shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Microsoft has higher earnings, but lower revenue than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Microsoft	$331.84B	11.38	$133.75B	$17.96	28.31
Alphabet	$402.84B	10.19	$132.17B	$19.91	16.87

In the previous week, Microsoft had 172 more articles in the media than Alphabet. MarketBeat recorded 293 mentions for Microsoft and 121 mentions for Alphabet. Microsoft's average media sentiment score of 0.76 beat Alphabet's score of 0.46 indicating that Microsoft is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Microsoft	154 Very Positive mention(s)	50 Positive mention(s)	52 Neutral mention(s)	24 Negative mention(s)	9 Very Negative mention(s)	Positive
Alphabet	49 Very Positive mention(s)	14 Positive mention(s)	36 Neutral mention(s)	14 Negative mention(s)	6 Very Negative mention(s)	Neutral

Microsoft presently has a consensus price target of $569.29, suggesting a potential upside of 11.97%. Alphabet has a consensus price target of $419.93, suggesting a potential upside of 25.06%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than Microsoft.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Microsoft	1 Sell rating(s)	4 Hold rating(s)	43 Buy rating(s)	0 Strong Buy rating(s)	2.88
Alphabet	0 Sell rating(s)	4 Hold rating(s)	34 Buy rating(s)	6 Strong Buy rating(s)	3.05

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.7%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays out 20.3% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has raised its dividend for 23 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Microsoft has a beta of 1.11, meaning that its stock price is 11% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market.

Summary

Alphabet beats Microsoft on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

GOOG vs. The Competition

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Metric	Alphabet	Interactive Media & Services Industry	Communication Services Sector	NASDAQ Exchange
Market Cap	$4.11T	$97.74B	$33.58B	$13.07B
Dividend Yield	0.26%	4.02%	5.46%	14.03%
P/E Ratio	16.86	27.15	22.82	25.68
Price / Sales	10.19	107.58	62.36	83.19
Price / Cash	26.91	17.40	20.67	35.00
Price / Book	9.78	27.10	12.06	6.40
Net Income	$132.17B	$3.59B	$1.12B	$360.20M
7 Day Performance	-3.35%	-2.00%	-1.91%	-2.58%
1 Month Performance	-2.07%	-4.39%	-3.34%	-3.92%
1 Year Performance	37.41%	-17.46%	-8.83%	3.91%

Alphabet Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
GOOG Alphabet	4.5813 of 5 stars	$335.79 -1.0%	$419.93 +25.1%	+37.2%	$4.11T	$402.84B	16.86	198,933	Trending News Analyst Forecast Gap Up
AAPL Apple	4.5865 of 5 stars	$340.10 +1.2%	$340.14 +0.0%	+32.5%	$4.96T	$416.16B	38.99	166,000	Trending News Analyst Forecast
AMZN Amazon.com	4.9856 of 5 stars	$249.80 +0.2%	$321.19 +28.6%	+12.0%	$2.70T	$716.92B	20.11	1,576,000	Trending News
GOOGL Alphabet	4.7159 of 5 stars	$344.07 +0.5%	$425.50 +23.7%	+39.0%	$4.21T	$402.84B	17.29	190,820	Trending News Analyst Forecast
META Meta Platforms	4.3579 of 5 stars	$751.16 -3.4%	$785.90 +4.6%	-3.8%	$1.91T	$228.25B	28.30	78,865	Trending News Analyst Forecast Insider Trade

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This page (NASDAQ:GOOG) was last updated on 9/29/2026 by MarketBeat.com Staff.

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Alphabet (GOOG) Competitors