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Alphabet (GOOG) Competitors

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$341.70 +0.42 (+0.12%)
Closing price 08/19/2026 04:00 PM Eastern
Extended Trading
$341.98 +0.28 (+0.08%)
As of 08/19/2026 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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GOOG vs. AAPL, AMZN, GOOGL, META, and MSFT

Should you buy Alphabet stock or one of its competitors? Alphabet's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Alphabet compare to Apple?

Alphabet (NASDAQ:GOOG) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, institutional ownership, media sentiment and earnings.

Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, suggesting that its share price is 9% more volatile than the broader market.

In the previous week, Apple had 76 more articles in the media than Alphabet. MarketBeat recorded 278 mentions for Apple and 202 mentions for Alphabet. Apple's average media sentiment score of 0.90 beat Alphabet's score of 0.79 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
106 Very Positive mention(s)
36 Positive mention(s)
40 Neutral mention(s)
17 Negative mention(s)
3 Very Negative mention(s)
Positive
Apple
162 Very Positive mention(s)
48 Positive mention(s)
40 Neutral mention(s)
21 Negative mention(s)
5 Very Negative mention(s)
Positive

27.3% of Alphabet shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Apple 27.62%135.46%34.11%

Alphabet currently has a consensus target price of $415.55, indicating a potential upside of 21.61%. Apple has a consensus target price of $330.53, indicating a potential upside of 4.32%. Given Alphabet's stronger consensus rating and higher probable upside, equities analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
6 Strong Buy rating(s)
3.05
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.37$132.17B$19.9117.16
Apple$416.16B11.11$112.01B$8.7236.33

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, analyst recommendations, media sentiment, earnings, dividends and profitability.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Amazon.com had 89 more articles in the media than Alphabet. MarketBeat recorded 291 mentions for Amazon.com and 202 mentions for Alphabet. Amazon.com's average media sentiment score of 0.94 beat Alphabet's score of 0.79 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
190 Very Positive mention(s)
45 Positive mention(s)
28 Neutral mention(s)
22 Negative mention(s)
5 Very Negative mention(s)
Positive
Alphabet
106 Very Positive mention(s)
36 Positive mention(s)
40 Neutral mention(s)
17 Negative mention(s)
3 Very Negative mention(s)
Positive

Amazon.com presently has a consensus target price of $322.56, suggesting a potential upside of 21.34%. Alphabet has a consensus target price of $415.55, suggesting a potential upside of 21.61%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
6 Strong Buy rating(s)
3.05

Amazon.com has a beta of 1.45, indicating that its share price is 45% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market.

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B4.00$77.67B$12.4321.39
Alphabet$402.84B10.37$132.17B$19.9117.16

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Alphabet 54.77%51.32%35.42%

Summary

Alphabet beats Amazon.com on 10 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Alphabet (NASDAQ:GOOG) are both large-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, dividends, profitability, analyst recommendations, valuation, risk, institutional ownership and media sentiment.

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 13.0% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.47$132.17B$19.9117.31
Alphabet$402.84B10.37$132.17B$19.9117.16

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Alphabet 54.77%51.32%35.42%

Alphabet currently has a consensus price target of $419.86, indicating a potential upside of 21.80%. Alphabet has a consensus price target of $415.55, indicating a potential upside of 21.61%. Given Alphabet's higher possible upside, analysts plainly believe Alphabet is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
44 Buy rating(s)
5 Strong Buy rating(s)
3.00
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
6 Strong Buy rating(s)
3.05

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

Alphabet has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market.

In the previous week, Alphabet had 50 more articles in the media than Alphabet. MarketBeat recorded 202 mentions for Alphabet and 152 mentions for Alphabet. Alphabet's average media sentiment score of 0.81 beat Alphabet's score of 0.79 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
99 Very Positive mention(s)
3 Positive mention(s)
37 Neutral mention(s)
12 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
106 Very Positive mention(s)
36 Positive mention(s)
40 Neutral mention(s)
17 Negative mention(s)
3 Very Negative mention(s)
Positive

Summary

Alphabet beats Alphabet on 7 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Alphabet (NASDAQ:GOOG) and Meta Platforms (NASDAQ:META) are both large-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 79.9% of Meta Platforms shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 13.5% of Meta Platforms shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Alphabet presently has a consensus price target of $415.55, indicating a potential upside of 21.61%. Meta Platforms has a consensus price target of $785.32, indicating a potential upside of 43.82%. Given Meta Platforms' higher probable upside, analysts clearly believe Meta Platforms is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
6 Strong Buy rating(s)
3.05
Meta Platforms
0 Sell rating(s)
8 Hold rating(s)
35 Buy rating(s)
4 Strong Buy rating(s)
2.91

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.4%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Meta Platforms has increased its dividend for 1 consecutive years.

Alphabet has a net margin of 54.77% compared to Meta Platforms' net margin of 29.83%. Alphabet's return on equity of 51.32% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Meta Platforms 29.83%33.18%20.07%

Alphabet has higher revenue and earnings than Meta Platforms. Alphabet is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.37$132.17B$19.9117.16
Meta Platforms$228.25B6.09$60.46B$26.5520.57

Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, indicating that its share price is 25% more volatile than the broader market.

In the previous week, Alphabet had 48 more articles in the media than Meta Platforms. MarketBeat recorded 202 mentions for Alphabet and 154 mentions for Meta Platforms. Alphabet's average media sentiment score of 0.79 beat Meta Platforms' score of 0.48 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
106 Very Positive mention(s)
36 Positive mention(s)
40 Neutral mention(s)
17 Negative mention(s)
3 Very Negative mention(s)
Positive
Meta Platforms
81 Very Positive mention(s)
13 Positive mention(s)
19 Neutral mention(s)
32 Negative mention(s)
8 Very Negative mention(s)
Neutral

Summary

Alphabet beats Meta Platforms on 11 of the 19 factors compared between the two stocks.

How does Alphabet compare to Microsoft?

Alphabet (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, media sentiment, institutional ownership, risk, valuation, dividends and profitability.

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 40.31%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Microsoft 40.31%31.98%18.70%

27.3% of Alphabet shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.8%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Microsoft pays out 20.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Microsoft has raised its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market.

In the previous week, Microsoft had 94 more articles in the media than Alphabet. MarketBeat recorded 296 mentions for Microsoft and 202 mentions for Alphabet. Microsoft's average media sentiment score of 1.00 beat Alphabet's score of 0.79 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
106 Very Positive mention(s)
36 Positive mention(s)
40 Neutral mention(s)
17 Negative mention(s)
3 Very Negative mention(s)
Positive
Microsoft
191 Very Positive mention(s)
44 Positive mention(s)
38 Neutral mention(s)
21 Negative mention(s)
2 Very Negative mention(s)
Positive

Alphabet presently has a consensus target price of $415.55, suggesting a potential upside of 21.61%. Microsoft has a consensus target price of $560.27, suggesting a potential upside of 15.68%. Given Alphabet's stronger consensus rating and higher probable upside, research analysts clearly believe Alphabet is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
6 Strong Buy rating(s)
3.05
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89

Microsoft has lower revenue, but higher earnings than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.37$132.17B$19.9117.16
Microsoft$331.84B10.84$133.75B$17.9626.97

Summary

Alphabet beats Microsoft on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOG vs. The Competition

Export
MetricAlphabetInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$4.17T$93.18B$32.93B$12.86B
Dividend Yield0.26%3.71%5.36%10.54%
P/E Ratio17.1630.8724.4824.24
Price / Sales10.37117.6161.78101.15
Price / Cash26.9317.9620.4452.73
Price / Book6.7126.6511.256.25
Net Income$132.17B$3.51B$1.10B$348.04M
7 Day Performance-0.65%-0.29%0.09%-0.15%
1 Month Performance-2.75%0.00%1.70%2.68%
1 Year Performance70.69%-12.18%1.76%21.01%

Alphabet Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOG
Alphabet
4.8598 of 5 stars		$341.70
+0.1%		$415.55
+21.6%		+68.7%$4.17T$402.84B17.16190,200
AAPL
Apple
4.4072 of 5 stars		$302.25
-0.9%		$328.60
+8.7%		+37.4%$4.45T$416.16B34.66166,000
AMZN
Amazon.com
4.9296 of 5 stars		$267.28
-1.8%		$322.56
+20.7%		+16.6%$2.94T$716.92B21.501,576,000
GOOGL
Alphabet
4.8665 of 5 stars		$343.54
-0.1%		$419.86
+22.2%		+71.0%$4.20T$402.84B17.25190,820
META
Meta Platforms
4.994 of 5 stars		$578.85
-3.4%		$785.32
+35.7%		-27.3%$1.53T$200.97B21.8078,865

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This page (NASDAQ:GOOG) was last updated on 8/20/2026 by MarketBeat.com Staff.
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