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Alphabet (GOOG) Competitors

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$333.68 -2.08 (-0.62%)
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$335.52 +1.83 (+0.55%)
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GOOG vs. AAPL, AMZN, GOOGL, META, and MSFT

Should you buy Alphabet stock or one of its competitors? MarketBeat compares Alphabet with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Alphabet include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Alphabet compare to Apple?

Alphabet (NASDAQ:GOOG) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, valuation, risk, institutional ownership, analyst recommendations, media sentiment, earnings and profitability.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Apple had 77 more articles in the media than Alphabet. MarketBeat recorded 382 mentions for Apple and 305 mentions for Alphabet. Apple's average media sentiment score of 0.80 beat Alphabet's score of 0.66 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
185 Very Positive mention(s)
19 Positive mention(s)
40 Neutral mention(s)
36 Negative mention(s)
6 Very Negative mention(s)
Positive
Apple
214 Very Positive mention(s)
59 Positive mention(s)
57 Neutral mention(s)
30 Negative mention(s)
17 Very Negative mention(s)
Positive

Alphabet has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market. Comparatively, Apple has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Apple 27.15%146.69%34.02%

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.04$132.17B$19.9116.76
Apple$416.16B11.77$112.01B$8.2740.32

Alphabet currently has a consensus target price of $410.09, indicating a potential upside of 22.90%. Apple has a consensus target price of $327.40, indicating a potential downside of 1.81%. Given Alphabet's stronger consensus rating and higher possible upside, equities research analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
3 Hold rating(s)
29 Buy rating(s)
7 Strong Buy rating(s)
3.10
Apple
2 Sell rating(s)
9 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.66

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, risk, dividends, valuation, media sentiment and earnings.

Amazon.com has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Alphabet 54.77%51.32%35.42%

Amazon.com presently has a consensus price target of $313.43, suggesting a potential upside of 33.09%. Alphabet has a consensus price target of $410.09, suggesting a potential upside of 22.90%. Given Amazon.com's higher probable upside, analysts plainly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Alphabet
0 Sell rating(s)
3 Hold rating(s)
29 Buy rating(s)
7 Strong Buy rating(s)
3.10

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Amazon.com had 30 more articles in the media than Alphabet. MarketBeat recorded 335 mentions for Amazon.com and 305 mentions for Alphabet. Amazon.com's average media sentiment score of 0.75 beat Alphabet's score of 0.66 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
182 Very Positive mention(s)
68 Positive mention(s)
46 Neutral mention(s)
28 Negative mention(s)
6 Very Negative mention(s)
Positive
Alphabet
185 Very Positive mention(s)
19 Positive mention(s)
40 Neutral mention(s)
36 Negative mention(s)
6 Very Negative mention(s)
Positive

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.53$77.67B$8.3628.17
Alphabet$402.84B10.04$132.17B$19.9116.76

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, institutional ownership, media sentiment and profitability.

Alphabet has a beta of 1.24, suggesting that its stock price is 24% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.04$132.17B$19.9116.76
Alphabet$402.84B10.04$132.17B$19.9116.76

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Alphabet 54.77%51.32%35.42%

Alphabet presently has a consensus price target of $419.86, suggesting a potential upside of 25.83%. Alphabet has a consensus price target of $410.09, suggesting a potential upside of 22.90%. Given Alphabet's higher possible upside, analysts plainly believe Alphabet is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04
Alphabet
0 Sell rating(s)
3 Hold rating(s)
29 Buy rating(s)
7 Strong Buy rating(s)
3.10

In the previous week, Alphabet had 53 more articles in the media than Alphabet. MarketBeat recorded 305 mentions for Alphabet and 252 mentions for Alphabet. Alphabet's average media sentiment score of 0.66 beat Alphabet's score of 0.63 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
150 Very Positive mention(s)
11 Positive mention(s)
38 Neutral mention(s)
30 Negative mention(s)
4 Very Negative mention(s)
Positive
Alphabet
185 Very Positive mention(s)
19 Positive mention(s)
40 Neutral mention(s)
36 Negative mention(s)
6 Very Negative mention(s)
Positive

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Summary

Alphabet beats Alphabet on 7 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Alphabet (NASDAQ:GOOG) and Meta Platforms (NASDAQ:META) are both large-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, profitability, media sentiment, valuation and institutional ownership.

Alphabet presently has a consensus target price of $410.09, suggesting a potential upside of 22.90%. Meta Platforms has a consensus target price of $794.73, suggesting a potential upside of 47.44%. Given Meta Platforms' higher probable upside, analysts clearly believe Meta Platforms is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
3 Hold rating(s)
29 Buy rating(s)
7 Strong Buy rating(s)
3.10
Meta Platforms
0 Sell rating(s)
8 Hold rating(s)
36 Buy rating(s)
4 Strong Buy rating(s)
2.92

In the previous week, Alphabet had 19 more articles in the media than Meta Platforms. MarketBeat recorded 305 mentions for Alphabet and 286 mentions for Meta Platforms. Alphabet's average media sentiment score of 0.66 beat Meta Platforms' score of 0.62 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
185 Very Positive mention(s)
19 Positive mention(s)
40 Neutral mention(s)
36 Negative mention(s)
6 Very Negative mention(s)
Positive
Meta Platforms
163 Very Positive mention(s)
10 Positive mention(s)
43 Neutral mention(s)
46 Negative mention(s)
3 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than Meta Platforms. Alphabet is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.04$132.17B$19.9116.76
Meta Platforms$200.97B6.78$60.46B$27.5119.59

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.4%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Meta Platforms has increased its dividend for 1 consecutive years.

Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, indicating that its share price is 25% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Meta Platforms' net margin of 29.83%. Alphabet's return on equity of 51.32% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Meta Platforms 29.83%34.81%21.41%

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 79.9% of Meta Platforms shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 13.5% of Meta Platforms shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Alphabet beats Meta Platforms on 11 of the 19 factors compared between the two stocks.

How does Alphabet compare to Microsoft?

Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, analyst recommendations, profitability, valuation, media sentiment, risk, institutional ownership and earnings.

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 40.31%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 33.07% 19.36%
Alphabet 54.77%51.32%35.42%

Microsoft has a beta of 1.13, suggesting that its stock price is 13% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market.

Microsoft currently has a consensus price target of $558.64, suggesting a potential upside of 23.84%. Alphabet has a consensus price target of $410.09, suggesting a potential upside of 22.90%. Given Microsoft's higher possible upside, equities analysts plainly believe Microsoft is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
6 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.88
Alphabet
0 Sell rating(s)
3 Hold rating(s)
29 Buy rating(s)
7 Strong Buy rating(s)
3.10

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.8%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays out 21.7% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has raised its dividend for 23 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has higher revenue and earnings than Microsoft. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B10.10$101.83B$16.8026.85
Alphabet$402.84B10.04$132.17B$19.9116.76

In the previous week, Microsoft had 122 more articles in the media than Alphabet. MarketBeat recorded 427 mentions for Microsoft and 305 mentions for Alphabet. Microsoft's average media sentiment score of 0.67 beat Alphabet's score of 0.66 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
190 Very Positive mention(s)
64 Positive mention(s)
97 Neutral mention(s)
50 Negative mention(s)
13 Very Negative mention(s)
Positive
Alphabet
185 Very Positive mention(s)
19 Positive mention(s)
40 Neutral mention(s)
36 Negative mention(s)
6 Very Negative mention(s)
Positive

71.1% of Microsoft shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.0% of Microsoft shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Alphabet beats Microsoft on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOG vs. The Competition

MetricAlphabetINTERNET SERVICES IndustryComputer SectorNASDAQ Exchange
Market Cap$4.07T$156.44B$36.29B$12.03B
Dividend Yield0.26%4.42%3.17%10.11%
P/E Ratio16.7618.99166.9923.56
Price / Sales10.047.26596.7992.44
Price / Cash26.4925.2641.2058.30
Price / Book6.492.128.435.85
Net Income$132.17B$5.67B$1.08B$336.53M
7 Day Performance4.82%2.16%0.05%-0.46%
1 Month Performance-5.56%-0.59%-2.64%-4.97%
1 Year Performance69.00%-14.98%134.57%16.73%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOG
Alphabet
4.8708 of 5 stars
$333.68
-0.6%
$410.09
+22.9%
+70.9%$4.07T$402.84B16.76190,200
AAPL
Apple
3.9717 of 5 stars
$325.89
-0.6%
$325.71
-0.1%
+60.1%$4.81T$416.16B39.41166,000
AMZN
Amazon.com
4.7747 of 5 stars
$244.85
-1.1%
$312.91
+27.8%
-2.1%$2.66T$716.92B29.291,576,000
GOOGL
Alphabet
4.9448 of 5 stars
$342.09
-1.5%
$414.54
+21.2%
+72.0%$4.21T$402.84B26.09190,820
META
Meta Platforms
4.9468 of 5 stars
$627.17
-2.6%
$835.64
+33.2%
-16.3%$1.63T$200.97B22.8078,865

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This page (NASDAQ:GOOG) was last updated on 7/30/2026 by MarketBeat.com Staff.
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