Which has stronger earnings & valuation, GOOG or AAPL?

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $402.84B 10.68 $132.17B $13.11 27.08 Apple $451.44B 10.26 $112.01B $8.27 38.13

Is GOOG or AAPL more profitable?

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity. Company Net Margins Return on Equity Return on Assets Alphabet 37.92% 38.99% 27.41% Apple 27.15% 146.69% 34.02%

Does the media prefer GOOG or AAPL?

In the previous week, Apple had 187 more articles in the media than Alphabet. MarketBeat recorded 319 mentions for Apple and 132 mentions for Alphabet. Alphabet's average media sentiment score of 0.94 beat Apple's score of 0.89 indicating that Alphabet is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 86 Very Positive mention(s) 6 Positive mention(s) 27 Neutral mention(s) 8 Negative mention(s) 3 Very Negative mention(s) Positive Apple 181 Very Positive mention(s) 41 Positive mention(s) 49 Neutral mention(s) 40 Negative mention(s) 7 Very Negative mention(s) Positive

Which has better earnings and valuation, AMZN or GOOG?

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Amazon.com $716.92B 3.68 $77.67B $8.36 29.35 Alphabet $402.84B 10.68 $132.17B $13.11 27.08

Is AMZN or GOOG more profitable?

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity. Company Net Margins Return on Equity Return on Assets Amazon.com 12.22% 19.92% 9.86% Alphabet 37.92% 38.99% 27.41%

Does the media refer more to AMZN or GOOG?

In the previous week, Amazon.com had 118 more articles in the media than Alphabet. MarketBeat recorded 250 mentions for Amazon.com and 132 mentions for Alphabet. Alphabet's average media sentiment score of 0.94 beat Amazon.com's score of 0.86 indicating that Alphabet is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amazon.com 145 Very Positive mention(s) 34 Positive mention(s) 38 Neutral mention(s) 20 Negative mention(s) 12 Very Negative mention(s) Positive Alphabet 86 Very Positive mention(s) 6 Positive mention(s) 27 Neutral mention(s) 8 Negative mention(s) 3 Very Negative mention(s) Positive

Which has better valuation & earnings, GOOG or GOOGL?

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $402.84B 10.68 $132.17B $13.11 27.08 Alphabet $402.84B 10.74 $132.17B $13.11 27.24

Is GOOG or GOOGL more profitable?

Company Net Margins Return on Equity Return on Assets Alphabet 37.92% 38.99% 27.41% Alphabet 37.92% 38.99% 27.41%

Does the media prefer GOOG or GOOGL?

In the previous week, Alphabet had 2 more articles in the media than Alphabet. MarketBeat recorded 134 mentions for Alphabet and 132 mentions for Alphabet. Alphabet's average media sentiment score of 1.07 beat Alphabet's score of 0.94 indicating that Alphabet is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 86 Very Positive mention(s) 6 Positive mention(s) 27 Neutral mention(s) 8 Negative mention(s) 3 Very Negative mention(s) Positive Alphabet 99 Very Positive mention(s) 5 Positive mention(s) 20 Neutral mention(s) 7 Negative mention(s) 1 Very Negative mention(s) Positive

Which has better earnings & valuation, META or GOOG?

Alphabet has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Meta Platforms $200.97B 8.42 $60.46B $27.51 24.33 Alphabet $402.84B 10.68 $132.17B $13.11 27.08

Is META or GOOG more profitable?

Alphabet has a net margin of 37.92% compared to Meta Platforms' net margin of 32.84%. Alphabet's return on equity of 38.99% beat Meta Platforms' return on equity. Company Net Margins Return on Equity Return on Assets Meta Platforms 32.84% 36.93% 23.09% Alphabet 37.92% 38.99% 27.41%

Does the media refer more to META or GOOG?

In the previous week, Meta Platforms had 65 more articles in the media than Alphabet. MarketBeat recorded 197 mentions for Meta Platforms and 132 mentions for Alphabet. Alphabet's average media sentiment score of 0.94 beat Meta Platforms' score of 0.69 indicating that Alphabet is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Meta Platforms 111 Very Positive mention(s) 7 Positive mention(s) 37 Neutral mention(s) 28 Negative mention(s) 7 Very Negative mention(s) Positive Alphabet 86 Very Positive mention(s) 6 Positive mention(s) 27 Neutral mention(s) 8 Negative mention(s) 3 Very Negative mention(s) Positive

Which has higher valuation and earnings, MSFT or GOOG?

Alphabet has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Microsoft $281.72B 10.15 $101.83B $16.80 22.92 Alphabet $402.84B 10.68 $132.17B $13.11 27.08

Is MSFT or GOOG more profitable?

Microsoft has a net margin of 39.34% compared to Alphabet's net margin of 37.92%. Alphabet's return on equity of 38.99% beat Microsoft's return on equity. Company Net Margins Return on Equity Return on Assets Microsoft 39.34% 31.94% 18.47% Alphabet 37.92% 38.99% 27.41%

Does the media favor MSFT or GOOG?

In the previous week, Microsoft had 172 more articles in the media than Alphabet. MarketBeat recorded 304 mentions for Microsoft and 132 mentions for Alphabet. Alphabet's average media sentiment score of 0.94 beat Microsoft's score of 0.58 indicating that Alphabet is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Microsoft 139 Very Positive mention(s) 37 Positive mention(s) 64 Neutral mention(s) 40 Negative mention(s) 21 Very Negative mention(s) Positive Alphabet 86 Very Positive mention(s) 6 Positive mention(s) 27 Neutral mention(s) 8 Negative mention(s) 3 Very Negative mention(s) Positive

Alphabet (GOOG) Competitors

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GOOG vs. AAPL, AMZN, GOOGL, META, and MSFT

Should you buy Alphabet stock or one of its competitors? MarketBeat compares Alphabet with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Alphabet include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Alphabet compare to Apple?

Alphabet (NASDAQ:GOOG) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, risk, profitability, earnings, analyst recommendations, media sentiment, institutional ownership and valuation.

27.3% of Alphabet shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Alphabet has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market. Comparatively, Apple has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market.

Alphabet presently has a consensus target price of $378.53, indicating a potential upside of 6.62%. Apple has a consensus target price of $314.85, indicating a potential downside of 0.15%. Given Alphabet's stronger consensus rating and higher possible upside, research analysts plainly believe Alphabet is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	27 Buy rating(s)	5 Strong Buy rating(s)	3.03
Apple	1 Sell rating(s)	11 Hold rating(s)	22 Buy rating(s)	1 Strong Buy rating(s)	2.66

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Apple has raised its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Apple had 187 more articles in the media than Alphabet. MarketBeat recorded 319 mentions for Apple and 132 mentions for Alphabet. Alphabet's average media sentiment score of 0.94 beat Apple's score of 0.89 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	86 Very Positive mention(s)	6 Positive mention(s)	27 Neutral mention(s)	8 Negative mention(s)	3 Very Negative mention(s)	Positive
Apple	181 Very Positive mention(s)	41 Positive mention(s)	49 Neutral mention(s)	40 Negative mention(s)	7 Very Negative mention(s)	Positive

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	10.68	$132.17B	$13.11	27.08
Apple	$451.44B	10.26	$112.01B	$8.27	38.13

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Apple	27.15%	146.69%	34.02%

Summary

Alphabet beats Apple on 12 of the 20 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, profitability, risk, earnings, institutional ownership, media sentiment, analyst recommendations and dividends.

Amazon.com has a beta of 1.46, indicating that its share price is 46% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market.

In the previous week, Amazon.com had 118 more articles in the media than Alphabet. MarketBeat recorded 250 mentions for Amazon.com and 132 mentions for Alphabet. Alphabet's average media sentiment score of 0.94 beat Amazon.com's score of 0.86 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Amazon.com	145 Very Positive mention(s)	34 Positive mention(s)	38 Neutral mention(s)	20 Negative mention(s)	12 Very Negative mention(s)	Positive
Alphabet	86 Very Positive mention(s)	6 Positive mention(s)	27 Neutral mention(s)	8 Negative mention(s)	3 Very Negative mention(s)	Positive

Amazon.com currently has a consensus price target of $312.79, indicating a potential upside of 27.49%. Alphabet has a consensus price target of $378.53, indicating a potential upside of 6.62%. Given Amazon.com's higher possible upside, research analysts plainly believe Amazon.com is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	57 Buy rating(s)	0 Strong Buy rating(s)	2.95
Alphabet	0 Sell rating(s)	4 Hold rating(s)	27 Buy rating(s)	5 Strong Buy rating(s)	3.03

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Amazon.com	12.22%	19.92%	9.86%
Alphabet	37.92%	38.99%	27.41%

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 13.0% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amazon.com	$716.92B	3.68	$77.67B	$8.36	29.35
Alphabet	$402.84B	10.68	$132.17B	$13.11	27.08

Summary

Alphabet beats Amazon.com on 10 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, dividends, risk, institutional ownership, media sentiment, valuation, profitability and analyst recommendations.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Alphabet	37.92%	38.99%	27.41%

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

Alphabet presently has a consensus target price of $378.53, suggesting a potential upside of 6.62%. Alphabet has a consensus target price of $413.92, suggesting a potential upside of 15.89%. Given Alphabet's higher probable upside, analysts clearly believe Alphabet is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	27 Buy rating(s)	5 Strong Buy rating(s)	3.03
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94

Alphabet has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, indicating that its stock price is 24% more volatile than the broader market.

In the previous week, Alphabet had 2 more articles in the media than Alphabet. MarketBeat recorded 134 mentions for Alphabet and 132 mentions for Alphabet. Alphabet's average media sentiment score of 1.07 beat Alphabet's score of 0.94 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	86 Very Positive mention(s)	6 Positive mention(s)	27 Neutral mention(s)	8 Negative mention(s)	3 Very Negative mention(s)	Positive
Alphabet	99 Very Positive mention(s)	5 Positive mention(s)	20 Neutral mention(s)	7 Negative mention(s)	1 Very Negative mention(s)	Positive

27.3% of Alphabet shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	10.68	$132.17B	$13.11	27.08
Alphabet	$402.84B	10.74	$132.17B	$13.11	27.24

Summary

Alphabet beats Alphabet on 8 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, risk, media sentiment, valuation, dividends and profitability.

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by insiders. Comparatively, 13.0% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Alphabet has a net margin of 37.92% compared to Meta Platforms' net margin of 32.84%. Alphabet's return on equity of 38.99% beat Meta Platforms' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Meta Platforms	32.84%	36.93%	23.09%
Alphabet	37.92%	38.99%	27.41%

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

Meta Platforms has a beta of 1.25, meaning that its stock price is 25% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its stock price is 23% more volatile than the broader market.

In the previous week, Meta Platforms had 65 more articles in the media than Alphabet. MarketBeat recorded 197 mentions for Meta Platforms and 132 mentions for Alphabet. Alphabet's average media sentiment score of 0.94 beat Meta Platforms' score of 0.69 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Meta Platforms	111 Very Positive mention(s)	7 Positive mention(s)	37 Neutral mention(s)	28 Negative mention(s)	7 Very Negative mention(s)	Positive
Alphabet	86 Very Positive mention(s)	6 Positive mention(s)	27 Neutral mention(s)	8 Negative mention(s)	3 Very Negative mention(s)	Positive

Alphabet has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Meta Platforms	$200.97B	8.42	$60.46B	$27.51	24.33
Alphabet	$402.84B	10.68	$132.17B	$13.11	27.08

Meta Platforms currently has a consensus price target of $838.26, suggesting a potential upside of 25.26%. Alphabet has a consensus price target of $378.53, suggesting a potential upside of 6.62%. Given Meta Platforms' higher probable upside, equities analysts clearly believe Meta Platforms is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Meta Platforms	1 Sell rating(s)	9 Hold rating(s)	35 Buy rating(s)	3 Strong Buy rating(s)	2.83
Alphabet	0 Sell rating(s)	4 Hold rating(s)	27 Buy rating(s)	5 Strong Buy rating(s)	3.03

Summary

Alphabet beats Meta Platforms on 11 of the 19 factors compared between the two stocks.

How does Alphabet compare to Microsoft?

Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation and institutional ownership.

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.9%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Microsoft pays out 21.7% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has raised its dividend for 23 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Microsoft has a net margin of 39.34% compared to Alphabet's net margin of 37.92%. Alphabet's return on equity of 38.99% beat Microsoft's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Microsoft	39.34%	31.94%	18.47%
Alphabet	37.92%	38.99%	27.41%

Microsoft currently has a consensus target price of $559.84, indicating a potential upside of 45.38%. Alphabet has a consensus target price of $378.53, indicating a potential upside of 6.62%. Given Microsoft's higher probable upside, equities analysts clearly believe Microsoft is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Microsoft	0 Sell rating(s)	7 Hold rating(s)	41 Buy rating(s)	0 Strong Buy rating(s)	2.85
Alphabet	0 Sell rating(s)	4 Hold rating(s)	27 Buy rating(s)	5 Strong Buy rating(s)	3.03

71.1% of Microsoft shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Microsoft had 172 more articles in the media than Alphabet. MarketBeat recorded 304 mentions for Microsoft and 132 mentions for Alphabet. Alphabet's average media sentiment score of 0.94 beat Microsoft's score of 0.58 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Microsoft	139 Very Positive mention(s)	37 Positive mention(s)	64 Neutral mention(s)	40 Negative mention(s)	21 Very Negative mention(s)	Positive
Alphabet	86 Very Positive mention(s)	6 Positive mention(s)	27 Neutral mention(s)	8 Negative mention(s)	3 Very Negative mention(s)	Positive

Alphabet has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Microsoft	$281.72B	10.15	$101.83B	$16.80	22.92
Alphabet	$402.84B	10.68	$132.17B	$13.11	27.08

Microsoft has a beta of 1.13, suggesting that its share price is 13% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market.

Summary

Alphabet beats Microsoft on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

GOOG vs. The Competition

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Metric	Alphabet	INTERNET SERVICES Industry	Computer Sector	NASDAQ Exchange
Market Cap	$4.30T	$162.16B	$38.96B	$12.62B
Dividend Yield	0.25%	4.40%	3.20%	7.79%
P/E Ratio	27.08	19.63	79.07	24.57
Price / Sales	10.68	53.21	600.92	110.39
Price / Cash	28.31	25.05	45.09	59.17
Price / Book	10.34	2.35	9.60	6.39
Net Income	$132.17B	$5.67B	$1.07B	$331.53M
7 Day Performance	-0.32%	2.30%	-0.26%	0.37%
1 Month Performance	0.48%	1.49%	0.84%	2.17%
1 Year Performance	98.67%	-10.59%	141.15%	20.90%

Alphabet Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
GOOG Alphabet	4.0932 of 5 stars	$355.03 -0.3%	$378.53 +6.6%	+100.5%	$4.30T	$402.84B	27.08	190,200	Trending News Analyst Upgrade
AAPL Apple	4.5095 of 5 stars	$294.38 +1.7%	$314.85 +7.0%	+49.7%	$4.25T	$416.16B	35.60	166,000	Trending News Analyst Forecast
AMZN Amazon.com	4.8566 of 5 stars	$241.70 +1.4%	$312.78 +29.4%	+11.0%	$2.56T	$716.92B	28.91	1,576,000	Trending News Analyst Forecast
GOOGL Alphabet	4.662 of 5 stars	$361.21 +1.1%	$413.90 +14.6%	+103.2%	$4.33T	$402.84B	27.55	190,820	Trending News Analyst Forecast
META Meta Platforms	4.9883 of 5 stars	$612.91 +8.8%	$840.60 +37.1%	-13.8%	$1.42T	$200.97B	22.28	78,865	Trending News Analyst Upgrade Insider Trade Gap Up High Trading Volume

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This page (NASDAQ:GOOG) was last updated on 7/10/2026 by MarketBeat.com Staff.

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Alphabet (GOOG) Competitors