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Alphabet (GOOG) Competitors

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$335.38 +0.07 (+0.02%)
Closing price 09/8/2026 04:00 PM Eastern
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$328.85 -6.53 (-1.95%)
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GOOG vs. AAPL, AMZN, GOOGL, META, and MSFT

Should you buy Alphabet stock or one of its competitors? Alphabet's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Alphabet compare to Apple?

Alphabet (NASDAQ:GOOG) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, dividends, profitability, institutional ownership, risk and valuation.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Alphabet has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, Apple has a beta of 1.08, meaning that its stock price is 8% more volatile than the broader market.

Alphabet presently has a consensus price target of $415.55, indicating a potential upside of 23.90%. Apple has a consensus price target of $331.53, indicating a potential upside of 4.84%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Apple 27.62%135.46%34.11%

In the previous week, Apple had 93 more articles in the media than Alphabet. MarketBeat recorded 294 mentions for Apple and 201 mentions for Alphabet. Alphabet's average media sentiment score of 0.87 beat Apple's score of 0.64 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
122 Very Positive mention(s)
19 Positive mention(s)
32 Neutral mention(s)
21 Negative mention(s)
7 Very Negative mention(s)
Positive
Apple
153 Very Positive mention(s)
38 Positive mention(s)
61 Neutral mention(s)
28 Negative mention(s)
11 Very Negative mention(s)
Positive

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Apple has raised its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.18$132.17B$19.9116.84
Apple$466.82B9.89$112.01B$8.7236.26

Summary

Alphabet beats Apple on 13 of the 20 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Alphabet (NASDAQ:GOOG) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, analyst recommendations, risk, dividends and profitability.

In the previous week, Amazon.com had 73 more articles in the media than Alphabet. MarketBeat recorded 274 mentions for Amazon.com and 201 mentions for Alphabet. Alphabet's average media sentiment score of 0.87 beat Amazon.com's score of 0.67 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
122 Very Positive mention(s)
19 Positive mention(s)
32 Neutral mention(s)
21 Negative mention(s)
7 Very Negative mention(s)
Positive
Amazon.com
163 Very Positive mention(s)
37 Positive mention(s)
36 Neutral mention(s)
25 Negative mention(s)
12 Very Negative mention(s)
Positive

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Amazon.com 17.44%18.00%8.97%

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.18$132.17B$19.9116.84
Amazon.com$775.68B3.57$77.67B$12.4320.67

Alphabet has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, meaning that its stock price is 44% more volatile than the broader market.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Amazon.com pays out 1.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years. Alphabet is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet currently has a consensus price target of $415.55, suggesting a potential upside of 23.90%. Amazon.com has a consensus price target of $323.26, suggesting a potential upside of 25.80%. Given Amazon.com's higher possible upside, analysts plainly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

Summary

Alphabet beats Amazon.com on 12 of the 20 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Alphabet (NASDAQ:GOOGL) are both large-cap communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, analyst recommendations, media sentiment, dividends and earnings.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Alphabet had 12 more articles in the media than Alphabet. MarketBeat recorded 201 mentions for Alphabet and 189 mentions for Alphabet. Alphabet's average media sentiment score of 0.99 beat Alphabet's score of 0.87 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
122 Very Positive mention(s)
19 Positive mention(s)
32 Neutral mention(s)
21 Negative mention(s)
7 Very Negative mention(s)
Positive
Alphabet
141 Very Positive mention(s)
4 Positive mention(s)
24 Neutral mention(s)
18 Negative mention(s)
1 Very Negative mention(s)
Positive

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Alphabet 54.77%51.32%35.42%

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Alphabet currently has a consensus target price of $415.55, suggesting a potential upside of 23.90%. Alphabet has a consensus target price of $420.19, suggesting a potential upside of 24.19%. Given Alphabet's higher possible upside, analysts plainly believe Alphabet is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

Alphabet has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.18$132.17B$19.9116.84
Alphabet$402.84B10.27$132.17B$19.9116.99

Summary

Alphabet beats Alphabet on 7 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Alphabet (NASDAQ:GOOG) and Meta Platforms (NASDAQ:META) are both large-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, profitability, valuation, media sentiment, dividends and risk.

Alphabet has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 79.9% of Meta Platforms shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 13.5% of Meta Platforms shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Meta Platforms has raised its dividend for 1 consecutive years.

In the previous week, Alphabet had 58 more articles in the media than Meta Platforms. MarketBeat recorded 201 mentions for Alphabet and 143 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 1.14 beat Alphabet's score of 0.87 indicating that Meta Platforms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
122 Very Positive mention(s)
19 Positive mention(s)
32 Neutral mention(s)
21 Negative mention(s)
7 Very Negative mention(s)
Positive
Meta Platforms
112 Very Positive mention(s)
4 Positive mention(s)
15 Neutral mention(s)
9 Negative mention(s)
2 Very Negative mention(s)
Positive

Alphabet presently has a consensus price target of $415.55, suggesting a potential upside of 23.90%. Meta Platforms has a consensus price target of $785.22, suggesting a potential upside of 27.99%. Given Meta Platforms' higher probable upside, analysts plainly believe Meta Platforms is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.89

Alphabet has a net margin of 54.77% compared to Meta Platforms' net margin of 29.83%. Alphabet's return on equity of 51.32% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Meta Platforms 29.83%33.18%20.07%

Alphabet has higher revenue and earnings than Meta Platforms. Alphabet is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.18$132.17B$19.9116.84
Meta Platforms$200.97B7.78$60.46B$26.5523.11

Summary

Alphabet beats Meta Platforms on 10 of the 19 factors compared between the two stocks.

How does Alphabet compare to Microsoft?

Alphabet (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, risk, dividends, valuation, media sentiment, analyst recommendations, earnings and institutional ownership.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.7%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Microsoft pays out 20.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Microsoft has increased its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

27.3% of Alphabet shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Alphabet presently has a consensus price target of $415.55, suggesting a potential upside of 23.90%. Microsoft has a consensus price target of $564.27, suggesting a potential upside of 14.24%. Given Alphabet's stronger consensus rating and higher probable upside, equities analysts plainly believe Alphabet is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89

In the previous week, Microsoft had 13 more articles in the media than Alphabet. MarketBeat recorded 214 mentions for Microsoft and 201 mentions for Alphabet. Alphabet's average media sentiment score of 0.87 beat Microsoft's score of 0.87 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
122 Very Positive mention(s)
19 Positive mention(s)
32 Neutral mention(s)
21 Negative mention(s)
7 Very Negative mention(s)
Positive
Microsoft
130 Very Positive mention(s)
32 Positive mention(s)
32 Neutral mention(s)
11 Negative mention(s)
8 Very Negative mention(s)
Positive

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 40.31%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Microsoft 40.31%31.98%18.70%

Microsoft has lower revenue, but higher earnings than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.18$132.17B$19.9116.84
Microsoft$331.84B11.05$133.75B$17.9627.50

Alphabet has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market.

Summary

Alphabet beats Microsoft on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOG vs. The Competition

MetricAlphabetInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$4.10T$93.58B$33.37B$12.91B
Dividend Yield0.26%3.64%5.33%9.14%
P/E Ratio16.8429.4124.0125.40
Price / Sales10.18430.17130.52107.92
Price / Cash26.4617.8720.6652.39
Price / Book9.7726.6911.416.40
Net Income$132.17B$3.51B$1.10B$358.18M
7 Day Performance0.48%-0.44%-0.02%0.04%
1 Month Performance-5.12%-2.07%-0.70%-0.80%
1 Year Performance39.78%-16.09%-6.90%12.47%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOG
Alphabet
4.8471 of 5 stars
$335.38
+0.0%
$415.55
+23.9%
+43.2%$4.10T$402.84B16.84198,933
AAPL
Apple
4.3132 of 5 stars
$321.00
-2.2%
$330.61
+3.0%
+32.9%$4.69T$416.16B36.82166,000
AMZN
Amazon.com
4.9123 of 5 stars
$257.35
-0.6%
$323.26
+25.6%
+9.0%$2.78T$716.92B20.711,576,000
GOOGL
Alphabet
4.6567 of 5 stars
$338.44
-1.2%
$420.19
+24.2%
+44.6%$4.14T$402.84B16.98190,820
META
Meta Platforms
4.9787 of 5 stars
$612.26
+0.3%
$785.22
+28.3%
-18.5%$1.55T$228.25B22.9378,865

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This page (NASDAQ:GOOG) was last updated on 9/9/2026 by MarketBeat.com Staff.
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