Alphabet (GOOG) Competitors

$390.42 -6.63 (-1.67%)

As of 01:45 PM Eastern

GOOG vs. AAPL, AMZN, GOOGL, META, and MSFT

Should you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Alphabet compare to Apple?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, valuation, profitability, risk and dividends.

Apple has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.25, meaning that its stock price is 25% more volatile than the S&P 500.

Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.4%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Apple pays out 12.6% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Apple presently has a consensus price target of $305.74, indicating a potential upside of 5.02%. Alphabet has a consensus price target of $362.73, indicating a potential downside of 7.09%. Given Apple's higher probable upside, research analysts clearly believe Apple is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Apple	1 Sell rating(s)	11 Hold rating(s)	22 Buy rating(s)	1 Strong Buy rating(s)	2.66
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Apple	27.15%	146.69%	34.02%
Alphabet	37.92%	38.99%	27.41%

67.7% of Apple shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Apple had 87 more articles in the media than Alphabet. MarketBeat recorded 294 mentions for Apple and 207 mentions for Alphabet. Alphabet's average media sentiment score of 0.97 beat Apple's score of 0.83 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Apple	165 Very Positive mention(s)	36 Positive mention(s)	64 Neutral mention(s)	21 Negative mention(s)	6 Very Negative mention(s)	Positive
Alphabet	141 Very Positive mention(s)	13 Positive mention(s)	32 Neutral mention(s)	13 Negative mention(s)	5 Very Negative mention(s)	Positive

Alphabet has higher revenue and earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Apple	$416.16B	10.27	$112.01B	$8.27	35.20
Alphabet	$422.50B	11.18	$132.17B	$13.11	29.78

Summary

Alphabet beats Apple on 12 of the 20 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Alphabet (NASDAQ:GOOG) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, valuation, institutional ownership, risk, media sentiment, earnings, dividends and profitability.

27.3% of Alphabet shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Alphabet has a beta of 1.25, indicating that its share price is 25% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.46, indicating that its share price is 46% more volatile than the S&P 500.

Alphabet currently has a consensus price target of $362.73, indicating a potential downside of 7.09%. Amazon.com has a consensus price target of $313.09, indicating a potential upside of 15.28%. Given Amazon.com's higher probable upside, analysts plainly believe Amazon.com is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	56 Buy rating(s)	0 Strong Buy rating(s)	2.95

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Amazon.com	12.22%	19.92%	9.86%

In the previous week, Amazon.com had 134 more articles in the media than Alphabet. MarketBeat recorded 341 mentions for Amazon.com and 207 mentions for Alphabet. Alphabet's average media sentiment score of 0.97 beat Amazon.com's score of 0.79 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	141 Very Positive mention(s)	13 Positive mention(s)	32 Neutral mention(s)	13 Negative mention(s)	5 Very Negative mention(s)	Positive
Amazon.com	182 Very Positive mention(s)	71 Positive mention(s)	38 Neutral mention(s)	29 Negative mention(s)	13 Very Negative mention(s)	Positive

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$422.50B	11.18	$132.17B	$13.11	29.78
Amazon.com	$716.92B	4.07	$77.67B	$8.36	32.49

Summary

Alphabet beats Amazon.com on 10 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, valuation, institutional ownership, risk, media sentiment, earnings, dividends and profitability.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Alphabet	37.92%	38.99%	27.41%

In the previous week, Alphabet had 22 more articles in the media than Alphabet. MarketBeat recorded 207 mentions for Alphabet and 185 mentions for Alphabet. Alphabet's average media sentiment score of 0.98 beat Alphabet's score of 0.97 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	141 Very Positive mention(s)	13 Positive mention(s)	32 Neutral mention(s)	13 Negative mention(s)	5 Very Negative mention(s)	Positive
Alphabet	130 Very Positive mention(s)	7 Positive mention(s)	28 Neutral mention(s)	12 Negative mention(s)	1 Very Negative mention(s)	Positive

Alphabet has a beta of 1.25, suggesting that its share price is 25% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.26, suggesting that its share price is 26% more volatile than the S&P 500.

Alphabet currently has a consensus price target of $362.73, indicating a potential downside of 7.09%. Alphabet has a consensus price target of $407.86, indicating a potential upside of 3.57%. Given Alphabet's higher probable upside, analysts plainly believe Alphabet is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$422.50B	11.18	$132.17B	$13.11	29.78
Alphabet	$422.50B	11.28	$132.17B	$13.11	30.04

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

Summary

Alphabet beats Alphabet on 7 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Alphabet (NASDAQ:GOOG) and Meta Platforms (NASDAQ:META) are both large-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, media sentiment, valuation, risk and dividends.

Alphabet has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$422.50B	11.18	$132.17B	$13.11	29.78
Meta Platforms	$214.96B	7.09	$60.46B	$27.51	21.91

In the previous week, Alphabet had 37 more articles in the media than Meta Platforms. MarketBeat recorded 207 mentions for Alphabet and 170 mentions for Meta Platforms. Alphabet's average media sentiment score of 0.97 beat Meta Platforms' score of 0.91 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	141 Very Positive mention(s)	13 Positive mention(s)	32 Neutral mention(s)	13 Negative mention(s)	5 Very Negative mention(s)	Positive
Meta Platforms	118 Very Positive mention(s)	7 Positive mention(s)	18 Neutral mention(s)	20 Negative mention(s)	3 Very Negative mention(s)	Positive

Alphabet has a beta of 1.25, indicating that its stock price is 25% more volatile than the S&P 500. Comparatively, Meta Platforms has a beta of 1.25, indicating that its stock price is 25% more volatile than the S&P 500.

Alphabet has a net margin of 37.92% compared to Meta Platforms' net margin of 32.84%. Alphabet's return on equity of 38.99% beat Meta Platforms' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Meta Platforms	32.84%	36.93%	23.09%

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Meta Platforms has increased its dividend for 1 consecutive years.

27.3% of Alphabet shares are held by institutional investors. Comparatively, 79.9% of Meta Platforms shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 13.6% of Meta Platforms shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Alphabet presently has a consensus price target of $362.73, suggesting a potential downside of 7.09%. Meta Platforms has a consensus price target of $840.31, suggesting a potential upside of 39.43%. Given Meta Platforms' higher probable upside, analysts clearly believe Meta Platforms is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05
Meta Platforms	0 Sell rating(s)	9 Hold rating(s)	34 Buy rating(s)	4 Strong Buy rating(s)	2.89

Summary

Alphabet beats Meta Platforms on 12 of the 18 factors compared between the two stocks.

How does Alphabet compare to Microsoft?

Alphabet (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, profitability, analyst recommendations, earnings, valuation, risk and media sentiment.

Microsoft has a net margin of 39.34% compared to Alphabet's net margin of 37.92%. Alphabet's return on equity of 38.99% beat Microsoft's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Microsoft	39.34%	31.94%	18.47%

Alphabet has a beta of 1.25, suggesting that its stock price is 25% more volatile than the S&P 500. Comparatively, Microsoft has a beta of 1.1, suggesting that its stock price is 10% more volatile than the S&P 500.

Alphabet has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$422.50B	11.18	$132.17B	$13.11	29.78
Microsoft	$281.72B	10.81	$101.83B	$16.80	24.40

Alphabet currently has a consensus price target of $362.73, suggesting a potential downside of 7.09%. Microsoft has a consensus price target of $562.69, suggesting a potential upside of 37.28%. Given Microsoft's higher possible upside, analysts clearly believe Microsoft is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05
Microsoft	0 Sell rating(s)	7 Hold rating(s)	38 Buy rating(s)	1 Strong Buy rating(s)	2.87

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 0.0% of Microsoft shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Microsoft had 82 more articles in the media than Alphabet. MarketBeat recorded 289 mentions for Microsoft and 207 mentions for Alphabet. Alphabet's average media sentiment score of 0.97 beat Microsoft's score of 0.75 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	141 Very Positive mention(s)	13 Positive mention(s)	32 Neutral mention(s)	13 Negative mention(s)	5 Very Negative mention(s)	Positive
Microsoft	154 Very Positive mention(s)	36 Positive mention(s)	46 Neutral mention(s)	37 Negative mention(s)	10 Very Negative mention(s)	Positive

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.9%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Microsoft pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Microsoft has increased its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats Microsoft on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

GOOG vs. The Competition

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Metric	Alphabet	INTERNET SERVICES Industry	Computer Sector	NASDAQ Exchange
Market Cap	$4.73T	$180.17B	$38.87B	$12.32B
Dividend Yield	0.21%	4.02%	3.15%	5.22%
P/E Ratio	29.80	22.32	74.29	25.72
Price / Sales	11.18	112.68	624.10	77.90
Price / Cash	31.33	25.32	46.32	36.27
Price / Book	11.37	2.40	9.56	6.79
Net Income	$132.17B	$5.67B	$1.03B	$333.43M
7 Day Performance	N/A	N/A	N/A	0.49%
1 Month Performance	23.65%	5.69%	17.86%	9.28%
1 Year Performance	152.89%	-1.20%	174.36%	42.99%

Alphabet Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
GOOG Alphabet	4.1103 of 5 stars	$390.42 -1.7%	$362.73 -7.1%	+157.2%	$4.72T	$422.50B	29.77	190,200	Trending News Analyst Revision
AAPL Apple	4.3943 of 5 stars	$287.52 +1.2%	$304.31 +5.8%	+47.7%	$4.17T	$451.44B	34.77	166,000	Trending News Analyst Forecast Analyst Revision
AMZN Amazon.com	4.5094 of 5 stars	$275.06 +0.6%	$313.09 +13.8%	+41.2%	$2.94T	$716.92B	32.90	1,576,000	Trending News Analyst Revision
GOOGL Alphabet	4.0745 of 5 stars	$398.30 +2.5%	$406.71 +2.1%	+162.3%	$4.70T	$402.84B	30.38	190,820	Trending News Analyst Revision
META Meta Platforms	4.9409 of 5 stars	$612.88 +1.3%	$840.31 +37.1%	+2.9%	$1.53T	$200.97B	22.28	78,865	Trending News Analyst Revision

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This page (NASDAQ:GOOG) was last updated on 5/11/2026 by MarketBeat.com Staff.

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Alphabet (GOOG) Competitors