Which has better earnings & valuation, GOOG or AAPL?

Alphabet has higher revenue and earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $422.50B 10.54 $132.17B $13.11 28.03 Apple $416.16B 10.52 $112.01B $8.27 36.04

Is GOOG or AAPL more profitable?

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity. Company Net Margins Return on Equity Return on Assets Alphabet 37.92% 38.99% 27.41% Apple 27.15% 146.69% 34.02%

Does the media favor GOOG or AAPL?

In the previous week, Apple had 136 more articles in the media than Alphabet. MarketBeat recorded 333 mentions for Apple and 197 mentions for Alphabet. Alphabet's average media sentiment score of 0.91 beat Apple's score of 0.90 indicating that Alphabet is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 135 Very Positive mention(s) 10 Positive mention(s) 30 Neutral mention(s) 19 Negative mention(s) 2 Very Negative mention(s) Positive Apple 211 Very Positive mention(s) 35 Positive mention(s) 43 Neutral mention(s) 35 Negative mention(s) 7 Very Negative mention(s) Positive

Which has higher earnings and valuation, GOOG or AMZN?

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $422.50B 10.54 $132.17B $13.11 28.03 Amazon.com $742.78B 3.54 $77.67B $8.36 29.23

Is GOOG or AMZN more profitable?

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity. Company Net Margins Return on Equity Return on Assets Alphabet 37.92% 38.99% 27.41% Amazon.com 12.22% 19.92% 9.86%

Does the media refer more to GOOG or AMZN?

In the previous week, Amazon.com had 126 more articles in the media than Alphabet. MarketBeat recorded 323 mentions for Amazon.com and 197 mentions for Alphabet. Amazon.com's average media sentiment score of 0.98 beat Alphabet's score of 0.91 indicating that Amazon.com is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 135 Very Positive mention(s) 10 Positive mention(s) 30 Neutral mention(s) 19 Negative mention(s) 2 Very Negative mention(s) Positive Amazon.com 215 Very Positive mention(s) 50 Positive mention(s) 33 Neutral mention(s) 18 Negative mention(s) 5 Very Negative mention(s) Positive

Which has better earnings and valuation, GOOGL or GOOG?

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $422.50B 10.57 $132.17B $13.11 28.11 Alphabet $422.50B 10.54 $132.17B $13.11 28.03

Is GOOGL or GOOG more profitable?

Company Net Margins Return on Equity Return on Assets Alphabet 37.92% 38.99% 27.41% Alphabet 37.92% 38.99% 27.41%

Does the media refer more to GOOGL or GOOG?

In the previous week, Alphabet had 11 more articles in the media than Alphabet. MarketBeat recorded 208 mentions for Alphabet and 197 mentions for Alphabet. Alphabet's average media sentiment score of 1.09 beat Alphabet's score of 0.91 indicating that Alphabet is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 155 Very Positive mention(s) 5 Positive mention(s) 27 Neutral mention(s) 20 Negative mention(s) 0 Very Negative mention(s) Positive Alphabet 135 Very Positive mention(s) 10 Positive mention(s) 30 Neutral mention(s) 19 Negative mention(s) 2 Very Negative mention(s) Positive

Which has higher earnings and valuation, META or GOOG?

Alphabet has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Meta Platforms $200.97B 7.27 $60.46B $27.51 20.98 Alphabet $422.50B 10.54 $132.17B $13.11 28.03

Is META or GOOG more profitable?

Alphabet has a net margin of 37.92% compared to Meta Platforms' net margin of 32.84%. Alphabet's return on equity of 38.99% beat Meta Platforms' return on equity. Company Net Margins Return on Equity Return on Assets Meta Platforms 32.84% 36.93% 23.09% Alphabet 37.92% 38.99% 27.41%

Does the media favor META or GOOG?

In the previous week, Alphabet had 15 more articles in the media than Meta Platforms. MarketBeat recorded 197 mentions for Alphabet and 182 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 1.01 beat Alphabet's score of 0.91 indicating that Meta Platforms is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Meta Platforms 139 Very Positive mention(s) 8 Positive mention(s) 15 Neutral mention(s) 16 Negative mention(s) 2 Very Negative mention(s) Positive Alphabet 135 Very Positive mention(s) 10 Positive mention(s) 30 Neutral mention(s) 19 Negative mention(s) 2 Very Negative mention(s) Positive

Which has stronger earnings and valuation, MSFT or GOOG?

Alphabet has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Microsoft $318.27B 8.86 $101.83B $16.80 22.58 Alphabet $422.50B 10.54 $132.17B $13.11 28.03

Is MSFT or GOOG more profitable?

Microsoft has a net margin of 39.34% compared to Alphabet's net margin of 37.92%. Alphabet's return on equity of 38.99% beat Microsoft's return on equity. Company Net Margins Return on Equity Return on Assets Microsoft 39.34% 31.94% 18.47% Alphabet 37.92% 38.99% 27.41%

Does the media prefer MSFT or GOOG?

In the previous week, Microsoft had 90 more articles in the media than Alphabet. MarketBeat recorded 287 mentions for Microsoft and 197 mentions for Alphabet. Alphabet's average media sentiment score of 0.91 beat Microsoft's score of 0.84 indicating that Alphabet is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Microsoft 177 Very Positive mention(s) 29 Positive mention(s) 49 Neutral mention(s) 25 Negative mention(s) 7 Very Negative mention(s) Positive Alphabet 135 Very Positive mention(s) 10 Positive mention(s) 30 Neutral mention(s) 19 Negative mention(s) 2 Very Negative mention(s) Positive

Alphabet (GOOG) Competitors

$367.46 0.00 (0.00%)

Closing price 06/18/2026 04:00 PM Eastern

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$365.25 -2.21 (-0.60%)

As of 06/18/2026 08:00 PM Eastern

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GOOG vs. AAPL, AMZN, GOOGL, META, and MSFT

Should you buy Alphabet stock or one of its competitors? MarketBeat compares Alphabet with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Alphabet include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Alphabet compare to Apple?

Alphabet (NASDAQ:GOOG) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, dividends, risk, profitability, analyst recommendations, media sentiment, earnings and institutional ownership.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, suggesting that its stock price is 9% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Apple	27.15%	146.69%	34.02%

In the previous week, Apple had 136 more articles in the media than Alphabet. MarketBeat recorded 333 mentions for Apple and 197 mentions for Alphabet. Alphabet's average media sentiment score of 0.91 beat Apple's score of 0.90 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	135 Very Positive mention(s)	10 Positive mention(s)	30 Neutral mention(s)	19 Negative mention(s)	2 Very Negative mention(s)	Positive
Apple	211 Very Positive mention(s)	35 Positive mention(s)	43 Neutral mention(s)	35 Negative mention(s)	7 Very Negative mention(s)	Positive

Alphabet has higher revenue and earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$422.50B	10.54	$132.17B	$13.11	28.03
Apple	$416.16B	10.52	$112.01B	$8.27	36.04

Alphabet presently has a consensus target price of $376.78, suggesting a potential upside of 2.54%. Apple has a consensus target price of $314.59, suggesting a potential upside of 5.56%. Given Apple's higher possible upside, analysts clearly believe Apple is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	29 Buy rating(s)	5 Strong Buy rating(s)	3.03
Apple	1 Sell rating(s)	10 Hold rating(s)	23 Buy rating(s)	1 Strong Buy rating(s)	2.69

27.3% of Alphabet shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Alphabet beats Apple on 12 of the 20 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Alphabet (NASDAQ:GOOG) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, institutional ownership, valuation, dividends, earnings, profitability and media sentiment.

Alphabet has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market.

In the previous week, Amazon.com had 126 more articles in the media than Alphabet. MarketBeat recorded 323 mentions for Amazon.com and 197 mentions for Alphabet. Amazon.com's average media sentiment score of 0.98 beat Alphabet's score of 0.91 indicating that Amazon.com is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	135 Very Positive mention(s)	10 Positive mention(s)	30 Neutral mention(s)	19 Negative mention(s)	2 Very Negative mention(s)	Positive
Amazon.com	215 Very Positive mention(s)	50 Positive mention(s)	33 Neutral mention(s)	18 Negative mention(s)	5 Very Negative mention(s)	Positive

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Amazon.com	12.22%	19.92%	9.86%

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Amazon.com pays out 2.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years. Alphabet is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

27.3% of Alphabet shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$422.50B	10.54	$132.17B	$13.11	28.03
Amazon.com	$742.78B	3.54	$77.67B	$8.36	29.23

Alphabet presently has a consensus target price of $376.78, indicating a potential upside of 2.54%. Amazon.com has a consensus target price of $312.78, indicating a potential upside of 27.98%. Given Amazon.com's higher possible upside, analysts clearly believe Amazon.com is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	29 Buy rating(s)	5 Strong Buy rating(s)	3.03
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	57 Buy rating(s)	0 Strong Buy rating(s)	2.95

Summary

Alphabet beats Amazon.com on 11 of the 20 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, earnings, valuation, profitability, media sentiment and dividends.

Alphabet presently has a consensus price target of $413.13, indicating a potential upside of 12.12%. Alphabet has a consensus price target of $376.78, indicating a potential upside of 2.54%. Given Alphabet's higher possible upside, analysts plainly believe Alphabet is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94
Alphabet	0 Sell rating(s)	4 Hold rating(s)	29 Buy rating(s)	5 Strong Buy rating(s)	3.03

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$422.50B	10.57	$132.17B	$13.11	28.11
Alphabet	$422.50B	10.54	$132.17B	$13.11	28.03

40.0% of Alphabet shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Alphabet had 11 more articles in the media than Alphabet. MarketBeat recorded 208 mentions for Alphabet and 197 mentions for Alphabet. Alphabet's average media sentiment score of 1.09 beat Alphabet's score of 0.91 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	155 Very Positive mention(s)	5 Positive mention(s)	27 Neutral mention(s)	20 Negative mention(s)	0 Very Negative mention(s)	Positive
Alphabet	135 Very Positive mention(s)	10 Positive mention(s)	30 Neutral mention(s)	19 Negative mention(s)	2 Very Negative mention(s)	Positive

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Alphabet	37.92%	38.99%	27.41%

Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, indicating that its share price is 22% more volatile than the broader market.

Summary

Alphabet beats Alphabet on 8 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, profitability, risk, earnings, dividends and media sentiment.

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Meta Platforms has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, meaning that its share price is 22% more volatile than the broader market.

In the previous week, Alphabet had 15 more articles in the media than Meta Platforms. MarketBeat recorded 197 mentions for Alphabet and 182 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 1.01 beat Alphabet's score of 0.91 indicating that Meta Platforms is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Meta Platforms	139 Very Positive mention(s)	8 Positive mention(s)	15 Neutral mention(s)	16 Negative mention(s)	2 Very Negative mention(s)	Positive
Alphabet	135 Very Positive mention(s)	10 Positive mention(s)	30 Neutral mention(s)	19 Negative mention(s)	2 Very Negative mention(s)	Positive

Alphabet has a net margin of 37.92% compared to Meta Platforms' net margin of 32.84%. Alphabet's return on equity of 38.99% beat Meta Platforms' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Meta Platforms	32.84%	36.93%	23.09%
Alphabet	37.92%	38.99%	27.41%

Alphabet has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Meta Platforms	$200.97B	7.27	$60.46B	$27.51	20.98
Alphabet	$422.50B	10.54	$132.17B	$13.11	28.03

Meta Platforms currently has a consensus target price of $840.60, indicating a potential upside of 45.63%. Alphabet has a consensus target price of $376.78, indicating a potential upside of 2.54%. Given Meta Platforms' higher possible upside, analysts plainly believe Meta Platforms is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Meta Platforms	1 Sell rating(s)	9 Hold rating(s)	35 Buy rating(s)	3 Strong Buy rating(s)	2.83
Alphabet	0 Sell rating(s)	4 Hold rating(s)	29 Buy rating(s)	5 Strong Buy rating(s)	3.03

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.4%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

Summary

Alphabet beats Meta Platforms on 11 of the 19 factors compared between the two stocks.

How does Alphabet compare to Microsoft?

Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, media sentiment, institutional ownership, earnings, risk, valuation, dividends and analyst recommendations.

In the previous week, Microsoft had 90 more articles in the media than Alphabet. MarketBeat recorded 287 mentions for Microsoft and 197 mentions for Alphabet. Alphabet's average media sentiment score of 0.91 beat Microsoft's score of 0.84 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Microsoft	177 Very Positive mention(s)	29 Positive mention(s)	49 Neutral mention(s)	25 Negative mention(s)	7 Very Negative mention(s)	Positive
Alphabet	135 Very Positive mention(s)	10 Positive mention(s)	30 Neutral mention(s)	19 Negative mention(s)	2 Very Negative mention(s)	Positive

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 0.0% of Microsoft shares are owned by insiders. Comparatively, 13.0% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Microsoft currently has a consensus price target of $561.20, indicating a potential upside of 47.92%. Alphabet has a consensus price target of $376.78, indicating a potential upside of 2.54%. Given Microsoft's higher probable upside, analysts plainly believe Microsoft is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Microsoft	0 Sell rating(s)	6 Hold rating(s)	41 Buy rating(s)	0 Strong Buy rating(s)	2.87
Alphabet	0 Sell rating(s)	4 Hold rating(s)	29 Buy rating(s)	5 Strong Buy rating(s)	3.03

Microsoft has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, meaning that its share price is 22% more volatile than the broader market.

Alphabet has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Microsoft	$318.27B	8.86	$101.83B	$16.80	22.58
Alphabet	$422.50B	10.54	$132.17B	$13.11	28.03

Microsoft has a net margin of 39.34% compared to Alphabet's net margin of 37.92%. Alphabet's return on equity of 38.99% beat Microsoft's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Microsoft	39.34%	31.94%	18.47%
Alphabet	37.92%	38.99%	27.41%

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 1.0%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Microsoft pays out 21.7% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has raised its dividend for 23 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats Microsoft on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

GOOG vs. The Competition

Export

Metric	Alphabet	INTERNET SERVICES Industry	Computer Sector	NASDAQ Exchange
Market Cap	$4.45T	$168.95B	$39.65B	$12.59B
Dividend Yield	0.24%	4.11%	3.26%	5.74%
P/E Ratio	28.03	19.30	81.30	24.44
Price / Sales	10.54	14.41	616.60	90.50
Price / Cash	29.00	23.66	48.30	55.09
Price / Book	10.70	2.28	9.76	6.58
Net Income	$132.17B	$5.67B	$1.07B	$337.17M
7 Day Performance	2.60%	-0.62%	0.26%	0.83%
1 Month Performance	-4.53%	-3.94%	4.98%	3.27%
1 Year Performance	119.08%	-6.12%	162.88%	36.05%

Alphabet Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
GOOG Alphabet	3.8096 of 5 stars	$367.46 flat	$376.78 +2.5%	+111.2%	$4.45T	$422.50B	28.03	190,200	Trending News Insider Trade
AAPL Apple	4.5524 of 5 stars	$291.58 +0.4%	$314.59 +7.9%	+51.6%	$4.27T	$416.16B	35.26	166,000	Trending News Analyst Forecast
AMZN Amazon.com	4.964 of 5 stars	$238.00 -2.5%	$312.52 +31.3%	+15.0%	$2.63T	$716.92B	28.47	1,576,000	Trending News Analyst Forecast
GOOGL Alphabet	4.3452 of 5 stars	$356.38 -2.2%	$413.13 +15.9%	+112.6%	$4.41T	$422.50B	27.18	190,820	Trending News Insider Trade
META Meta Platforms	4.9744 of 5 stars	$570.98 -2.3%	$840.60 +47.2%	-17.0%	$1.48T	$200.97B	20.76	78,865	Trending News Insider Trade Gap Up

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This page (NASDAQ:GOOG) was last updated on 6/20/2026 by MarketBeat.com Staff.

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Alphabet (GOOG) Competitors