Which has higher valuation & earnings, AAPL or GOOG?

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Apple $451.44B 10.15 $112.01B $8.27 37.73 Alphabet $402.84B 11.32 $132.17B $13.11 28.71

Is AAPL or GOOG more profitable?

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity. Company Net Margins Return on Equity Return on Assets Apple 27.15% 146.69% 34.02% Alphabet 37.92% 38.99% 27.41%

Does the media prefer AAPL or GOOG?

In the previous week, Apple had 44 more articles in the media than Alphabet. MarketBeat recorded 226 mentions for Apple and 182 mentions for Alphabet. Apple's average media sentiment score of 1.15 beat Alphabet's score of 0.81 indicating that Apple is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 164 Very Positive mention(s) 23 Positive mention(s) 27 Neutral mention(s) 9 Negative mention(s) 2 Very Negative mention(s) Positive Alphabet 110 Very Positive mention(s) 20 Positive mention(s) 22 Neutral mention(s) 25 Negative mention(s) 4 Very Negative mention(s) Positive

Which has stronger earnings & valuation, GOOG or AMZN?

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $402.84B 11.32 $132.17B $13.11 28.71 Amazon.com $716.92B 4.06 $77.67B $8.36 32.37

Is GOOG or AMZN more profitable?

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity. Company Net Margins Return on Equity Return on Assets Alphabet 37.92% 38.99% 27.41% Amazon.com 12.22% 19.92% 9.86%

Does the media refer more to GOOG or AMZN?

In the previous week, Amazon.com had 112 more articles in the media than Alphabet. MarketBeat recorded 294 mentions for Amazon.com and 182 mentions for Alphabet. Amazon.com's average media sentiment score of 0.89 beat Alphabet's score of 0.81 indicating that Amazon.com is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 110 Very Positive mention(s) 20 Positive mention(s) 22 Neutral mention(s) 25 Negative mention(s) 4 Very Negative mention(s) Positive Amazon.com 184 Very Positive mention(s) 38 Positive mention(s) 34 Neutral mention(s) 21 Negative mention(s) 9 Very Negative mention(s) Positive

Which has preferable earnings & valuation, GOOGL or GOOG?

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $402.84B 11.44 $132.17B $13.11 29.01 Alphabet $402.84B 11.32 $132.17B $13.11 28.71

Is GOOGL or GOOG more profitable?

Company Net Margins Return on Equity Return on Assets Alphabet 37.92% 38.99% 27.41% Alphabet 37.92% 38.99% 27.41%

Does the media favor GOOGL or GOOG?

In the previous week, Alphabet had 15 more articles in the media than Alphabet. MarketBeat recorded 197 mentions for Alphabet and 182 mentions for Alphabet. Alphabet's average media sentiment score of 0.95 beat Alphabet's score of 0.81 indicating that Alphabet is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 136 Very Positive mention(s) 8 Positive mention(s) 23 Neutral mention(s) 25 Negative mention(s) 3 Very Negative mention(s) Positive Alphabet 110 Very Positive mention(s) 20 Positive mention(s) 22 Neutral mention(s) 25 Negative mention(s) 4 Very Negative mention(s) Positive

Which has stronger earnings and valuation, GOOG or META?

Alphabet has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $402.84B 11.32 $132.17B $13.11 28.71 Meta Platforms $200.97B 7.96 $60.46B $27.51 22.99

Is GOOG or META more profitable?

Alphabet has a net margin of 37.92% compared to Meta Platforms' net margin of 32.84%. Alphabet's return on equity of 38.99% beat Meta Platforms' return on equity. Company Net Margins Return on Equity Return on Assets Alphabet 37.92% 38.99% 27.41% Meta Platforms 32.84% 36.93% 23.09%

Does the media favor GOOG or META?

In the previous week, Meta Platforms had 8 more articles in the media than Alphabet. MarketBeat recorded 190 mentions for Meta Platforms and 182 mentions for Alphabet. Meta Platforms' average media sentiment score of 0.97 beat Alphabet's score of 0.81 indicating that Meta Platforms is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 110 Very Positive mention(s) 20 Positive mention(s) 22 Neutral mention(s) 25 Negative mention(s) 4 Very Negative mention(s) Positive Meta Platforms 130 Very Positive mention(s) 8 Positive mention(s) 24 Neutral mention(s) 16 Negative mention(s) 5 Very Negative mention(s) Positive

Which has higher earnings and valuation, GOOG or MSFT?

Alphabet has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $402.84B 11.32 $132.17B $13.11 28.71 Microsoft $281.72B 11.87 $101.83B $16.80 26.80

Is GOOG or MSFT more profitable?

Microsoft has a net margin of 39.34% compared to Alphabet's net margin of 37.92%. Alphabet's return on equity of 38.99% beat Microsoft's return on equity. Company Net Margins Return on Equity Return on Assets Alphabet 37.92% 38.99% 27.41% Microsoft 39.34% 31.94% 18.47%

Does the media prefer GOOG or MSFT?

In the previous week, Microsoft had 84 more articles in the media than Alphabet. MarketBeat recorded 266 mentions for Microsoft and 182 mentions for Alphabet. Microsoft's average media sentiment score of 0.91 beat Alphabet's score of 0.81 indicating that Microsoft is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 110 Very Positive mention(s) 20 Positive mention(s) 22 Neutral mention(s) 25 Negative mention(s) 4 Very Negative mention(s) Positive Microsoft 160 Very Positive mention(s) 42 Positive mention(s) 36 Neutral mention(s) 20 Negative mention(s) 6 Very Negative mention(s) Positive

Alphabet (GOOG) Competitors

$376.43 -9.69 (-2.51%)

Closing price 05/29/2026 04:00 PM Eastern

Extended Trading

$376.84 +0.41 (+0.11%)

As of 05/29/2026 08:00 PM Eastern

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GOOG vs. AAPL, AMZN, GOOGL, META, and MSFT

Should you buy Alphabet stock or one of its competitors? MarketBeat compares Alphabet with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Alphabet include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Alphabet compare to Apple?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, dividends, analyst recommendations, valuation, profitability, institutional ownership, risk and earnings.

67.7% of Apple shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Apple	$451.44B	10.15	$112.01B	$8.27	37.73
Alphabet	$402.84B	11.32	$132.17B	$13.11	28.71

Apple presently has a consensus price target of $310.31, suggesting a potential downside of 0.56%. Alphabet has a consensus price target of $372.65, suggesting a potential downside of 1.01%. Given Apple's higher possible upside, research analysts clearly believe Apple is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Apple	1 Sell rating(s)	11 Hold rating(s)	22 Buy rating(s)	1 Strong Buy rating(s)	2.66
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Apple	27.15%	146.69%	34.02%
Alphabet	37.92%	38.99%	27.41%

Apple has a beta of 1.06, suggesting that its share price is 6% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market.

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Apple pays out 13.1% of its earnings in the form of a dividend. Alphabet pays out 6.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Apple had 44 more articles in the media than Alphabet. MarketBeat recorded 226 mentions for Apple and 182 mentions for Alphabet. Apple's average media sentiment score of 1.15 beat Alphabet's score of 0.81 indicating that Apple is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Apple	164 Very Positive mention(s)	23 Positive mention(s)	27 Neutral mention(s)	9 Negative mention(s)	2 Very Negative mention(s)	Positive
Alphabet	110 Very Positive mention(s)	20 Positive mention(s)	22 Neutral mention(s)	25 Negative mention(s)	4 Very Negative mention(s)	Positive

Summary

Apple and Alphabet tied by winning 10 of the 20 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Alphabet (NASDAQ:GOOG) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, profitability, institutional ownership, media sentiment, valuation and earnings.

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	11.32	$132.17B	$13.11	28.71
Amazon.com	$716.92B	4.06	$77.67B	$8.36	32.37

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Amazon.com had 112 more articles in the media than Alphabet. MarketBeat recorded 294 mentions for Amazon.com and 182 mentions for Alphabet. Amazon.com's average media sentiment score of 0.89 beat Alphabet's score of 0.81 indicating that Amazon.com is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	110 Very Positive mention(s)	20 Positive mention(s)	22 Neutral mention(s)	25 Negative mention(s)	4 Very Negative mention(s)	Positive
Amazon.com	184 Very Positive mention(s)	38 Positive mention(s)	34 Neutral mention(s)	21 Negative mention(s)	9 Very Negative mention(s)	Positive

Alphabet presently has a consensus price target of $372.65, suggesting a potential downside of 1.01%. Amazon.com has a consensus price target of $312.83, suggesting a potential upside of 15.59%. Given Amazon.com's higher probable upside, analysts clearly believe Amazon.com is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	57 Buy rating(s)	0 Strong Buy rating(s)	2.95

Alphabet has a beta of 1.25, indicating that its stock price is 25% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, indicating that its stock price is 46% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Amazon.com	12.22%	19.92%	9.86%

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, profitability, valuation, institutional ownership, dividends, risk and earnings.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Alphabet	37.92%	38.99%	27.41%

Alphabet currently has a consensus target price of $412.94, suggesting a potential upside of 8.57%. Alphabet has a consensus target price of $372.65, suggesting a potential downside of 1.01%. Given Alphabet's higher probable upside, equities analysts clearly believe Alphabet is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Alphabet pays out 6.4% of its earnings in the form of a dividend. Alphabet pays out 6.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Alphabet had 15 more articles in the media than Alphabet. MarketBeat recorded 197 mentions for Alphabet and 182 mentions for Alphabet. Alphabet's average media sentiment score of 0.95 beat Alphabet's score of 0.81 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	136 Very Positive mention(s)	8 Positive mention(s)	23 Neutral mention(s)	25 Negative mention(s)	3 Very Negative mention(s)	Positive
Alphabet	110 Very Positive mention(s)	20 Positive mention(s)	22 Neutral mention(s)	25 Negative mention(s)	4 Very Negative mention(s)	Positive

Alphabet has a beta of 1.26, meaning that its stock price is 26% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.25, meaning that its stock price is 25% more volatile than the broader market.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	11.44	$132.17B	$13.11	29.01
Alphabet	$402.84B	11.32	$132.17B	$13.11	28.71

Summary

Alphabet beats Alphabet on 8 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Alphabet (NASDAQ:GOOG) and Meta Platforms (NASDAQ:META) are both large-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, dividends, media sentiment, profitability, institutional ownership, analyst recommendations and risk.

In the previous week, Meta Platforms had 8 more articles in the media than Alphabet. MarketBeat recorded 190 mentions for Meta Platforms and 182 mentions for Alphabet. Meta Platforms' average media sentiment score of 0.97 beat Alphabet's score of 0.81 indicating that Meta Platforms is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	110 Very Positive mention(s)	20 Positive mention(s)	22 Neutral mention(s)	25 Negative mention(s)	4 Very Negative mention(s)	Positive
Meta Platforms	130 Very Positive mention(s)	8 Positive mention(s)	24 Neutral mention(s)	16 Negative mention(s)	5 Very Negative mention(s)	Positive

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 79.9% of Meta Platforms shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 13.5% of Meta Platforms shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Alphabet presently has a consensus target price of $372.65, suggesting a potential downside of 1.01%. Meta Platforms has a consensus target price of $840.19, suggesting a potential upside of 32.83%. Given Meta Platforms' higher probable upside, analysts clearly believe Meta Platforms is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05
Meta Platforms	0 Sell rating(s)	9 Hold rating(s)	34 Buy rating(s)	4 Strong Buy rating(s)	2.89

Alphabet has a beta of 1.25, meaning that its stock price is 25% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, meaning that its stock price is 25% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Meta Platforms' net margin of 32.84%. Alphabet's return on equity of 38.99% beat Meta Platforms' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Meta Platforms	32.84%	36.93%	23.09%

Alphabet has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	11.32	$132.17B	$13.11	28.71
Meta Platforms	$200.97B	7.96	$60.46B	$27.51	22.99

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Alphabet pays out 6.4% of its earnings in the form of a dividend. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Meta Platforms has increased its dividend for 1 consecutive years.

Summary

Alphabet beats Meta Platforms on 10 of the 18 factors compared between the two stocks.

How does Alphabet compare to Microsoft?

Alphabet (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, media sentiment, valuation, profitability and risk.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 0.0% of Microsoft shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Microsoft had 84 more articles in the media than Alphabet. MarketBeat recorded 266 mentions for Microsoft and 182 mentions for Alphabet. Microsoft's average media sentiment score of 0.91 beat Alphabet's score of 0.81 indicating that Microsoft is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	110 Very Positive mention(s)	20 Positive mention(s)	22 Neutral mention(s)	25 Negative mention(s)	4 Very Negative mention(s)	Positive
Microsoft	160 Very Positive mention(s)	42 Positive mention(s)	36 Neutral mention(s)	20 Negative mention(s)	6 Very Negative mention(s)	Positive

Alphabet has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market.

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.8%. Alphabet pays out 6.4% of its earnings in the form of a dividend. Microsoft pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Microsoft has increased its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet currently has a consensus price target of $372.65, indicating a potential downside of 1.01%. Microsoft has a consensus price target of $560.88, indicating a potential upside of 24.57%. Given Microsoft's higher probable upside, analysts plainly believe Microsoft is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05
Microsoft	0 Sell rating(s)	7 Hold rating(s)	39 Buy rating(s)	0 Strong Buy rating(s)	2.85

Alphabet has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	11.32	$132.17B	$13.11	28.71
Microsoft	$281.72B	11.87	$101.83B	$16.80	26.80

Microsoft has a net margin of 39.34% compared to Alphabet's net margin of 37.92%. Alphabet's return on equity of 38.99% beat Microsoft's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Microsoft	39.34%	31.94%	18.47%

Summary

Alphabet and Microsoft tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

GOOG vs. The Competition

Export

Metric	Alphabet	INTERNET SERVICES Industry	Computer Sector	NASDAQ Exchange
Market Cap	$4.56T	$173.31B	$40.80B	$12.56B
Dividend Yield	0.22%	5.51%	3.17%	5.31%
P/E Ratio	28.71	20.04	172.23	26.27
Price / Sales	11.32	24.95	627.57	142.41
Price / Cash	29.70	24.64	48.87	56.84
Price / Book	9.53	2.33	10.70	7.30
Net Income	$132.17B	$5.67B	$1.07B	$337.27M
7 Day Performance	-0.78%	5.08%	4.01%	3.58%
1 Month Performance	-1.44%	4.62%	11.18%	5.71%
1 Year Performance	120.30%	-0.80%	172.00%	39.70%

Alphabet Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
GOOG Alphabet	3.3485 of 5 stars	$376.43 -2.5%	$372.65 -1.0%	+120.3%	$4.56T	$402.84B	28.71	190,200	Trending News High Trading Volume
AAPL Apple	4.2525 of 5 stars	$310.85 +0.8%	$310.31 -0.2%	+56.8%	$4.53T	$451.44B	37.59	166,000	Trending News Analyst Forecast
AMZN Amazon.com	4.5816 of 5 stars	$271.85 +2.5%	$312.66 +15.0%	+32.7%	$2.85T	$716.92B	32.52	1,576,000	Trending News Analyst Forecast Insider Trade
GOOGL Alphabet	4.1617 of 5 stars	$388.83 0.0%	$412.65 +6.1%	+124.1%	$4.71T	$402.84B	29.66	190,820	Trending News Analyst Forecast
META Meta Platforms	4.9499 of 5 stars	$635.26 +3.7%	$840.19 +32.3%	-1.5%	$1.55T	$200.97B	23.09	78,865	Trending News Dividend Announcement Analyst Forecast Insider Trade Options Volume

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This page (NASDAQ:GOOG) was last updated on 5/31/2026 by MarketBeat.com Staff.

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Alphabet (GOOG) Competitors