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Alphabet (GOOG) Competitors

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$292.52 -2.83 (-0.96%)
Closing price 04:00 PM Eastern
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$291.00 -1.52 (-0.52%)
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GOOG vs. AAPL, AMZN, GOOGL, META, and MSFT

Should you buy Alphabet stock or one of its competitors? Alphabet's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Alphabet compare to Apple?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, media sentiment, risk, profitability, earnings and institutional ownership.

Apple has a beta of 1.07, meaning that its share price is 7% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, meaning that its share price is 21% more volatile than the broader market.

In the previous week, Apple had 95 more articles in the media than Alphabet. MarketBeat recorded 261 mentions for Apple and 166 mentions for Alphabet. Apple's average media sentiment score of 0.73 beat Alphabet's score of 0.60 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
148 Very Positive mention(s)
33 Positive mention(s)
35 Neutral mention(s)
26 Negative mention(s)
9 Very Negative mention(s)
Positive
Alphabet
90 Very Positive mention(s)
9 Positive mention(s)
52 Neutral mention(s)
13 Negative mention(s)
1 Very Negative mention(s)
Positive

Apple has higher revenue and earnings than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$478.83B10.77$132.18B$8.9739.56
Alphabet$402.84B9.01$132.17B$19.1615.41

Alphabet has a net margin of 50.03% compared to Apple's net margin of 27.60%. Apple's return on equity of 125.35% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.60% 125.35% 33.76%
Alphabet 50.03%43.33%29.24%

Apple presently has a consensus target price of $347.11, suggesting a potential downside of 2.19%. Alphabet has a consensus target price of $413.38, suggesting a potential upside of 39.96%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
4 Sell rating(s)
12 Hold rating(s)
25 Buy rating(s)
2 Strong Buy rating(s)
2.58
Alphabet
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
6 Strong Buy rating(s)
2.98

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays out 12.0% of its earnings in the form of a dividend. Alphabet pays out 4.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

67.7% of Apple shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Apple beats Alphabet on 11 of the 20 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, media sentiment, earnings, valuation, profitability and institutional ownership.

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B4.03$77.67B$12.3721.62
Alphabet$402.84B9.01$132.17B$19.1615.41

Amazon.com presently has a consensus price target of $321.74, suggesting a potential upside of 20.30%. Alphabet has a consensus price target of $413.38, suggesting a potential upside of 39.96%. Given Alphabet's higher probable upside, analysts clearly believe Alphabet is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
55 Buy rating(s)
2 Strong Buy rating(s)
2.98
Alphabet
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
6 Strong Buy rating(s)
2.98

In the previous week, Amazon.com had 109 more articles in the media than Alphabet. MarketBeat recorded 275 mentions for Amazon.com and 166 mentions for Alphabet. Amazon.com's average media sentiment score of 0.95 beat Alphabet's score of 0.60 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
177 Very Positive mention(s)
56 Positive mention(s)
25 Neutral mention(s)
12 Negative mention(s)
4 Very Negative mention(s)
Positive
Alphabet
90 Very Positive mention(s)
9 Positive mention(s)
52 Neutral mention(s)
13 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has a net margin of 50.03% compared to Amazon.com's net margin of 16.90%. Alphabet's return on equity of 43.33% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com16.90% 15.72% 7.79%
Alphabet 50.03%43.33%29.24%

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Amazon.com has a beta of 1.49, suggesting that its share price is 49% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market.

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Alphabet (NASDAQ:GOOG) are both large-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, risk, dividends, valuation, media sentiment and earnings.

Alphabet presently has a consensus price target of $412.51, suggesting a potential upside of 38.10%. Alphabet has a consensus price target of $413.38, suggesting a potential upside of 39.96%. Given Alphabet's higher probable upside, analysts plainly believe Alphabet is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.00
Alphabet
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
6 Strong Buy rating(s)
2.98

Company Net Margins Return on Equity Return on Assets
Alphabet50.03% 43.33% 29.24%
Alphabet 50.03%43.33%29.24%

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B9.12$132.17B$19.1615.59
Alphabet$402.84B9.01$132.17B$19.1615.41

Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays out 4.6% of its earnings in the form of a dividend. Alphabet pays out 4.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Alphabet had 41 more articles in the media than Alphabet. MarketBeat recorded 207 mentions for Alphabet and 166 mentions for Alphabet. Alphabet's average media sentiment score of 0.63 beat Alphabet's score of 0.60 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
119 Very Positive mention(s)
12 Positive mention(s)
56 Neutral mention(s)
18 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
90 Very Positive mention(s)
9 Positive mention(s)
52 Neutral mention(s)
13 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Alphabet beats Alphabet on 8 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Alphabet (NASDAQ:GOOG) are both large-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, profitability, dividends, media sentiment, risk and earnings.

Alphabet has a net margin of 50.03% compared to Meta Platforms' net margin of 31.15%. Alphabet's return on equity of 43.33% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms31.15% 30.73% 18.08%
Alphabet 50.03%43.33%29.24%

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 13.4% of Meta Platforms shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Meta Platforms currently has a consensus target price of $833.12, suggesting a potential upside of 33.60%. Alphabet has a consensus target price of $413.38, suggesting a potential upside of 39.96%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
7 Hold rating(s)
47 Buy rating(s)
3 Strong Buy rating(s)
2.93
Alphabet
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
6 Strong Buy rating(s)
2.98

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Meta Platforms pays out 7.2% of its earnings in the form of a dividend. Alphabet pays out 4.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

Alphabet has higher revenue and earnings than Meta Platforms. Alphabet is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$241.61B6.60$60.46B$29.3321.26
Alphabet$402.84B9.01$132.17B$19.1615.41

In the previous week, Alphabet had 31 more articles in the media than Meta Platforms. MarketBeat recorded 166 mentions for Alphabet and 135 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 0.92 beat Alphabet's score of 0.60 indicating that Meta Platforms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
97 Very Positive mention(s)
6 Positive mention(s)
15 Neutral mention(s)
11 Negative mention(s)
2 Very Negative mention(s)
Positive
Alphabet
90 Very Positive mention(s)
9 Positive mention(s)
52 Neutral mention(s)
13 Negative mention(s)
1 Very Negative mention(s)
Positive

Meta Platforms has a beta of 1.28, meaning that its share price is 28% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, meaning that its share price is 21% more volatile than the broader market.

Summary

Alphabet beats Meta Platforms on 11 of the 19 factors compared between the two stocks.

How does Alphabet compare to Microsoft?

Alphabet (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, dividends, earnings, valuation, profitability, risk and institutional ownership.

In the previous week, Microsoft had 104 more articles in the media than Alphabet. MarketBeat recorded 270 mentions for Microsoft and 166 mentions for Alphabet. Microsoft's average media sentiment score of 0.64 beat Alphabet's score of 0.60 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
90 Very Positive mention(s)
9 Positive mention(s)
52 Neutral mention(s)
13 Negative mention(s)
1 Very Negative mention(s)
Positive
Microsoft
134 Very Positive mention(s)
33 Positive mention(s)
42 Neutral mention(s)
32 Negative mention(s)
19 Very Negative mention(s)
Positive

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 0.0% of Microsoft shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Alphabet has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.05, indicating that its share price is 5% more volatile than the broader market.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.7%. Alphabet pays out 4.6% of its earnings in the form of a dividend. Microsoft pays out 19.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Microsoft has raised its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet presently has a consensus price target of $413.38, suggesting a potential upside of 39.96%. Microsoft has a consensus price target of $609.54, suggesting a potential upside of 16.55%. Given Alphabet's stronger consensus rating and higher possible upside, research analysts plainly believe Alphabet is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
6 Strong Buy rating(s)
2.98
Microsoft
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
1 Strong Buy rating(s)
2.94

Alphabet has a net margin of 50.03% compared to Microsoft's net margin of 41.17%. Alphabet's return on equity of 43.33% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet50.03% 43.33% 29.24%
Microsoft 41.17%31.28%18.55%

Microsoft has lower revenue, but higher earnings than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B9.01$132.17B$19.1615.41
Microsoft$331.84B11.70$133.75B$19.1627.30

Summary

Alphabet beats Microsoft on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOG vs. The Competition

MetricAlphabetInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$3.60T$86.01B$30.71B$12.09B
Dividend Yield0.30%3.07%4.54%4.50%
P/E Ratio15.2727.5425.4130.52
Price / Sales8.933.532.485.88
Price / Cash22.9317.0115.0822.80
Price / Book5.455.633.883.79
Net Income$132.17B$3.66B$1.12B$390.55M
7 Day Performance3.03%-0.41%0.41%-0.29%
1 Month Performance-16.31%-5.19%-1.46%-6.63%
1 Year Performance4.80%-15.02%-5.01%-5.76%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOG
Alphabet
4.8189 of 5 stars
$292.52
-1.0%
$413.38
+41.3%
+2.8%$3.60T$402.84B15.27204,757
AAPL
Apple
3.7572 of 5 stars
$344.18
+0.0%
$343.74
-0.1%
+29.8%$5.02T$478.83B38.37167,000
AMZN
Amazon.com
4.8025 of 5 stars
$261.74
+0.6%
$321.74
+22.9%
+9.5%$2.83T$797.46B21.161,576,000
GOOGL
Alphabet
4.8679 of 5 stars
$285.73
+1.1%
$412.51
+44.4%
+4.2%$3.50T$402.84B14.93204,757
META
Meta Platforms
4.9183 of 5 stars
$616.42
+1.9%
$833.12
+35.2%
+2.4%$1.58T$200.97B21.0478,865

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This page (NASDAQ:GOOG) was last updated on 11/13/2026 by MarketBeat.com Staff.
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