Alphabet (GOOGL) Competitors

$400.69 +2.70 (+0.68%)

Closing price 05/8/2026 03:59 PM Eastern

Extended Trading

$399.55 -1.14 (-0.29%)

As of 05/8/2026 08:00 PM Eastern

GOOGL vs. AAPL, AMD, AMZN, GOOG, and META

Should you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Apple (AAPL), Advanced Micro Devices (AMD), Amazon.com (AMZN), Alphabet (GOOG), and Meta Platforms (META).

How does Alphabet compare to Apple?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, dividends, earnings, media sentiment, profitability, analyst recommendations, institutional ownership and valuation.

67.7% of Apple shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 11.6% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Apple had 94 more articles in the media than Alphabet. MarketBeat recorded 292 mentions for Apple and 198 mentions for Alphabet. Alphabet's average media sentiment score of 0.98 beat Apple's score of 0.82 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Apple	168 Very Positive mention(s)	43 Positive mention(s)	53 Neutral mention(s)	18 Negative mention(s)	8 Very Negative mention(s)	Positive
Alphabet	133 Very Positive mention(s)	14 Positive mention(s)	27 Neutral mention(s)	11 Negative mention(s)	1 Very Negative mention(s)	Positive

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Apple	27.15%	146.69%	34.02%
Alphabet	37.92%	38.99%	27.41%

Apple has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.26, meaning that its stock price is 26% more volatile than the S&P 500.

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Apple	$416.16B	10.35	$112.01B	$8.27	35.46
Alphabet	$402.84B	12.03	$132.17B	$13.11	30.56

Apple presently has a consensus price target of $305.74, suggesting a potential upside of 4.26%. Alphabet has a consensus price target of $407.86, suggesting a potential upside of 1.79%. Given Apple's higher probable upside, equities analysts plainly believe Apple is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Apple	1 Sell rating(s)	11 Hold rating(s)	22 Buy rating(s)	1 Strong Buy rating(s)	2.66
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94

Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.4%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Apple pays out 12.6% of its earnings in the form of a dividend. Alphabet pays out 6.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Alphabet compare to Advanced Micro Devices?

Advanced Micro Devices (NASDAQ:AMD) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, dividends, earnings, media sentiment, profitability, analyst recommendations, institutional ownership and valuation.

71.3% of Advanced Micro Devices shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.5% of Advanced Micro Devices shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Advanced Micro Devices had 151 more articles in the media than Alphabet. MarketBeat recorded 349 mentions for Advanced Micro Devices and 198 mentions for Alphabet. Alphabet's average media sentiment score of 0.98 beat Advanced Micro Devices' score of 0.85 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Advanced Micro Devices	184 Very Positive mention(s)	47 Positive mention(s)	69 Neutral mention(s)	25 Negative mention(s)	9 Very Negative mention(s)	Positive
Alphabet	133 Very Positive mention(s)	14 Positive mention(s)	27 Neutral mention(s)	11 Negative mention(s)	1 Very Negative mention(s)	Positive

Alphabet has a net margin of 37.92% compared to Advanced Micro Devices' net margin of 13.37%. Alphabet's return on equity of 38.99% beat Advanced Micro Devices' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Advanced Micro Devices	13.37%	9.55%	7.68%
Alphabet	37.92%	38.99%	27.41%

Advanced Micro Devices has a beta of 2.4, suggesting that its stock price is 140% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.26, suggesting that its stock price is 26% more volatile than the S&P 500.

Alphabet has higher revenue and earnings than Advanced Micro Devices. Alphabet is trading at a lower price-to-earnings ratio than Advanced Micro Devices, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Advanced Micro Devices	$34.64B	21.43	$4.34B	$3.05	149.24
Alphabet	$402.84B	12.03	$132.17B	$13.11	30.56

Advanced Micro Devices presently has a consensus price target of $388.84, suggesting a potential downside of 14.58%. Alphabet has a consensus price target of $407.86, suggesting a potential upside of 1.79%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Advanced Micro Devices.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Advanced Micro Devices	0 Sell rating(s)	12 Hold rating(s)	30 Buy rating(s)	2 Strong Buy rating(s)	2.77
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94

Summary

Alphabet beats Advanced Micro Devices on 11 of the 16 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, profitability, risk, earnings, dividends and institutional ownership.

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amazon.com	$716.92B	4.09	$77.67B	$8.36	32.61
Alphabet	$402.84B	12.03	$132.17B	$13.11	30.56

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Amazon.com currently has a consensus price target of $313.09, suggesting a potential upside of 14.84%. Alphabet has a consensus price target of $407.86, suggesting a potential upside of 1.79%. Given Amazon.com's stronger consensus rating and higher possible upside, equities research analysts clearly believe Amazon.com is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	56 Buy rating(s)	0 Strong Buy rating(s)	2.95
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94

In the previous week, Amazon.com had 161 more articles in the media than Alphabet. MarketBeat recorded 359 mentions for Amazon.com and 198 mentions for Alphabet. Alphabet's average media sentiment score of 0.98 beat Amazon.com's score of 0.80 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Amazon.com	193 Very Positive mention(s)	73 Positive mention(s)	41 Neutral mention(s)	29 Negative mention(s)	13 Very Negative mention(s)	Positive
Alphabet	133 Very Positive mention(s)	14 Positive mention(s)	27 Neutral mention(s)	11 Negative mention(s)	1 Very Negative mention(s)	Positive

Amazon.com has a beta of 1.46, meaning that its share price is 46% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.26, meaning that its share price is 26% more volatile than the S&P 500.

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Amazon.com	12.22%	19.92%	9.86%
Alphabet	37.92%	38.99%	27.41%

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, media sentiment, analyst recommendations and earnings.

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Alphabet pays out 6.4% of its earnings in the form of a dividend. Alphabet pays out 6.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	11.92	$132.17B	$13.11	30.29
Alphabet	$402.84B	12.03	$132.17B	$13.11	30.56

27.3% of Alphabet shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Alphabet currently has a consensus target price of $362.73, indicating a potential downside of 8.64%. Alphabet has a consensus target price of $407.86, indicating a potential upside of 1.79%. Given Alphabet's higher probable upside, analysts clearly believe Alphabet is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94

In the previous week, Alphabet had 5 more articles in the media than Alphabet. MarketBeat recorded 203 mentions for Alphabet and 198 mentions for Alphabet. Alphabet's average media sentiment score of 0.99 beat Alphabet's score of 0.98 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	140 Very Positive mention(s)	12 Positive mention(s)	31 Neutral mention(s)	13 Negative mention(s)	4 Very Negative mention(s)	Positive
Alphabet	133 Very Positive mention(s)	14 Positive mention(s)	27 Neutral mention(s)	11 Negative mention(s)	1 Very Negative mention(s)	Positive

Alphabet has a beta of 1.25, meaning that its stock price is 25% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.26, meaning that its stock price is 26% more volatile than the S&P 500.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Alphabet	37.92%	38.99%	27.41%

Summary

Alphabet and Alphabet tied by winning 6 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, media sentiment, analyst recommendations and earnings.

In the previous week, Alphabet had 15 more articles in the media than Meta Platforms. MarketBeat recorded 198 mentions for Alphabet and 183 mentions for Meta Platforms. Alphabet's average media sentiment score of 0.98 beat Meta Platforms' score of 0.87 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Meta Platforms	126 Very Positive mention(s)	9 Positive mention(s)	20 Neutral mention(s)	23 Negative mention(s)	1 Very Negative mention(s)	Positive
Alphabet	133 Very Positive mention(s)	14 Positive mention(s)	27 Neutral mention(s)	11 Negative mention(s)	1 Very Negative mention(s)	Positive

Meta Platforms currently has a consensus target price of $840.31, indicating a potential upside of 37.84%. Alphabet has a consensus target price of $407.86, indicating a potential upside of 1.79%. Given Meta Platforms' higher probable upside, equities research analysts clearly believe Meta Platforms is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Meta Platforms	0 Sell rating(s)	9 Hold rating(s)	34 Buy rating(s)	4 Strong Buy rating(s)	2.89
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Alphabet pays out 6.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Alphabet has a net margin of 37.92% compared to Meta Platforms' net margin of 32.84%. Alphabet's return on equity of 38.99% beat Meta Platforms' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Meta Platforms	32.84%	36.93%	23.09%
Alphabet	37.92%	38.99%	27.41%

Alphabet has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Meta Platforms	$200.97B	7.67	$60.46B	$27.51	22.16
Alphabet	$402.84B	12.03	$132.17B	$13.11	30.56

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 13.6% of Meta Platforms shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Meta Platforms has a beta of 1.25, meaning that its stock price is 25% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.26, meaning that its stock price is 26% more volatile than the S&P 500.

Summary

Alphabet beats Meta Platforms on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOGL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

GOOGL vs. The Competition

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Metric	Alphabet	INTERNET SERVICES Industry	Computer Sector	NASDAQ Exchange
Market Cap	$4.81T	$182.01B	$38.45B	$12.13B
Dividend Yield	0.21%	4.03%	3.16%	5.20%
P/E Ratio	30.56	22.45	74.49	25.39
Price / Sales	12.03	112.79	625.34	76.01
Price / Cash	31.40	25.04	46.34	53.47
Price / Book	10.12	2.33	9.61	6.83
Net Income	$132.17B	$5.67B	$1.04B	$333.37M
7 Day Performance	3.89%	3.68%	4.58%	3.10%
1 Month Performance	25.81%	6.31%	15.18%	7.12%
1 Year Performance	162.32%	-0.26%	170.79%	41.28%

Alphabet Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
GOOGL Alphabet	3.9683 of 5 stars	$400.69 +0.7%	$407.86 +1.8%	N/A	$4.81T	$402.84B	30.56	190,820	Trending News Analyst Forecast Analyst Revision
AAPL Apple	4.3453 of 5 stars	$274.19 +1.5%	$301.83 +10.1%	N/A	$4.02T	$416.16B	34.65	166,000	Trending News Analyst Forecast Analyst Revision
AMD Advanced Micro Devices	3.282 of 5 stars	$352.72 +4.6%	$297.49 -15.7%	N/A	$574.29B	$34.64B	132.92	31,000	Trending News Earnings Report Analyst Upgrade Analyst Revision Gap Up
AMZN Amazon.com	4.4938 of 5 stars	$264.60 +0.6%	$308.55 +16.6%	N/A	$2.84T	$716.92B	36.89	1,576,000	Trending News Analyst Forecast Insider Trade Analyst Revision
GOOG Alphabet	4.1155 of 5 stars	$380.01 +9.4%	$358.07 -5.8%	N/A	$4.59T	$402.84B	35.14	190,200	Trending News Analyst Revision

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This page (NASDAQ:GOOGL) was last updated on 5/9/2026 by MarketBeat.com Staff.

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Alphabet (GOOGL) Competitors