Alphabet (GOOGL) Competitors

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$368.48 +4.69 (+1.29%)
Closing price 03:59 PM Eastern
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$367.80 -0.69 (-0.19%)
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GOOGL vs. AAPL, AMD, AMZN, GOOG, and META

Should you buy Alphabet stock or one of its competitors? MarketBeat compares Alphabet with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Alphabet include Apple (AAPL), Advanced Micro Devices (AMD), Amazon.com (AMZN), Alphabet (GOOG), and Meta Platforms (META).

How does Alphabet compare to Apple?

Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, valuation, profitability, media sentiment, institutional ownership, analyst recommendations, dividends and risk.

Alphabet presently has a consensus price target of $413.13, indicating a potential upside of 12.12%. Apple has a consensus price target of $314.59, indicating a potential upside of 5.56%. Given Alphabet's stronger consensus rating and higher probable upside, research analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Apple
1 Sell rating(s)
10 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.69

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Apple 27.15%146.69%34.02%

In the previous week, Apple had 103 more articles in the media than Alphabet. MarketBeat recorded 305 mentions for Apple and 202 mentions for Alphabet. Alphabet's average media sentiment score of 1.15 beat Apple's score of 1.03 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
153 Very Positive mention(s)
5 Positive mention(s)
28 Neutral mention(s)
14 Negative mention(s)
2 Very Negative mention(s)
Positive
Apple
193 Very Positive mention(s)
34 Positive mention(s)
38 Neutral mention(s)
31 Negative mention(s)
7 Very Negative mention(s)
Positive

Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, meaning that its share price is 9% more volatile than the broader market.

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.08$132.17B$13.1128.11
Apple$451.44B9.70$112.01B$8.2736.04

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats Apple on 12 of the 20 factors compared between the two stocks.

How does Alphabet compare to Advanced Micro Devices?

Alphabet (NASDAQ:GOOGL) and Advanced Micro Devices (NASDAQ:AMD) are both large-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, media sentiment, valuation, risk, earnings, dividends, analyst recommendations and institutional ownership.

Alphabet has a net margin of 37.92% compared to Advanced Micro Devices' net margin of 13.37%. Alphabet's return on equity of 38.99% beat Advanced Micro Devices' return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Advanced Micro Devices 13.37%9.55%7.68%

Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Advanced Micro Devices has a beta of 2.5, suggesting that its share price is 150% more volatile than the broader market.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 71.3% of Advanced Micro Devices shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 0.5% of Advanced Micro Devices shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Alphabet has higher revenue and earnings than Advanced Micro Devices. Alphabet is trading at a lower price-to-earnings ratio than Advanced Micro Devices, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.08$132.17B$13.1128.11
Advanced Micro Devices$34.64B25.39$4.34B$3.05176.83

In the previous week, Advanced Micro Devices had 58 more articles in the media than Alphabet. MarketBeat recorded 260 mentions for Advanced Micro Devices and 202 mentions for Alphabet. Alphabet's average media sentiment score of 1.15 beat Advanced Micro Devices' score of 1.13 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
153 Very Positive mention(s)
5 Positive mention(s)
28 Neutral mention(s)
14 Negative mention(s)
2 Very Negative mention(s)
Positive
Advanced Micro Devices
193 Very Positive mention(s)
28 Positive mention(s)
22 Neutral mention(s)
15 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet presently has a consensus price target of $413.13, suggesting a potential upside of 12.12%. Advanced Micro Devices has a consensus price target of $430.68, suggesting a potential downside of 20.15%. Given Alphabet's stronger consensus rating and higher possible upside, research analysts plainly believe Alphabet is more favorable than Advanced Micro Devices.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Advanced Micro Devices
1 Sell rating(s)
12 Hold rating(s)
30 Buy rating(s)
1 Strong Buy rating(s)
2.70

Summary

Alphabet beats Advanced Micro Devices on 12 of the 17 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, analyst recommendations, risk, dividends, media sentiment and valuation.

Amazon.com currently has a consensus target price of $312.78, indicating a potential upside of 27.98%. Alphabet has a consensus target price of $413.13, indicating a potential upside of 12.12%. Given Amazon.com's stronger consensus rating and higher probable upside, equities analysts clearly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Alphabet 37.92%38.99%27.41%

Amazon.com has a beta of 1.44, indicating that its share price is 44% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.67$77.67B$8.3629.23
Alphabet$402.84B11.08$132.17B$13.1128.11

In the previous week, Amazon.com had 131 more articles in the media than Alphabet. MarketBeat recorded 333 mentions for Amazon.com and 202 mentions for Alphabet. Alphabet's average media sentiment score of 1.15 beat Amazon.com's score of 0.97 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
218 Very Positive mention(s)
54 Positive mention(s)
36 Neutral mention(s)
18 Negative mention(s)
5 Very Negative mention(s)
Positive
Alphabet
153 Very Positive mention(s)
5 Positive mention(s)
28 Neutral mention(s)
14 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, profitability, earnings, institutional ownership, valuation, dividends and risk.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.08$132.17B$13.1128.11
Alphabet$402.84B11.05$132.17B$13.1128.03

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Alphabet 37.92%38.99%27.41%

In the previous week, Alphabet had 14 more articles in the media than Alphabet. MarketBeat recorded 202 mentions for Alphabet and 188 mentions for Alphabet. Alphabet's average media sentiment score of 1.15 beat Alphabet's score of 0.91 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
153 Very Positive mention(s)
5 Positive mention(s)
28 Neutral mention(s)
14 Negative mention(s)
2 Very Negative mention(s)
Positive
Alphabet
129 Very Positive mention(s)
12 Positive mention(s)
30 Neutral mention(s)
15 Negative mention(s)
2 Very Negative mention(s)
Positive

Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

Alphabet currently has a consensus price target of $413.13, indicating a potential upside of 12.12%. Alphabet has a consensus price target of $376.78, indicating a potential upside of 2.54%. Given Alphabet's higher possible upside, equities analysts clearly believe Alphabet is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
5 Strong Buy rating(s)
3.03

40.0% of Alphabet shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Alphabet beats Alphabet on 8 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, institutional ownership, profitability, valuation, risk, dividends and earnings.

Meta Platforms has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Meta Platforms' net margin of 32.84%. Alphabet's return on equity of 38.99% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
Alphabet 37.92%38.99%27.41%

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.4%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Meta Platforms presently has a consensus target price of $840.60, indicating a potential upside of 45.63%. Alphabet has a consensus target price of $413.13, indicating a potential upside of 12.12%. Given Meta Platforms' higher probable upside, analysts clearly believe Meta Platforms is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
1 Sell rating(s)
9 Hold rating(s)
35 Buy rating(s)
3 Strong Buy rating(s)
2.83
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 13.5% of Meta Platforms shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Alphabet had 2 more articles in the media than Meta Platforms. MarketBeat recorded 202 mentions for Alphabet and 200 mentions for Meta Platforms. Alphabet's average media sentiment score of 1.15 beat Meta Platforms' score of 0.95 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
139 Very Positive mention(s)
10 Positive mention(s)
24 Neutral mention(s)
22 Negative mention(s)
3 Very Negative mention(s)
Positive
Alphabet
153 Very Positive mention(s)
5 Positive mention(s)
28 Neutral mention(s)
14 Negative mention(s)
2 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.27$60.46B$27.5120.98
Alphabet$402.84B11.08$132.17B$13.1128.11

Summary

Alphabet beats Meta Platforms on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOGL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOGL vs. The Competition

MetricAlphabetINTERNET SERVICES IndustryComputer SectorNASDAQ Exchange
Market Cap$4.46T$169.06B$39.74B$12.59B
Dividend Yield0.24%4.04%3.16%5.69%
P/E Ratio28.1119.3081.2924.46
Price / Sales11.0814.71629.64123.23
Price / Cash29.4523.9648.4855.48
Price / Book10.732.289.746.58
Net Income$132.17B$5.67B$1.07B$337.29M
7 Day Performance2.99%-2.01%0.62%0.56%
1 Month Performance-7.17%-4.42%6.46%4.44%
1 Year Performance112.60%-6.82%162.72%31.16%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOGL
Alphabet
4.3479 of 5 stars
$368.48
+1.3%
$413.13
+12.1%
+106.8%$4.46T$402.84B28.11190,820
AAPL
Apple
4.5591 of 5 stars
$295.37
+1.3%
$314.59
+6.5%
+51.3%$4.34T$416.16B35.71166,000
AMD
Advanced Micro Devices
3.5096 of 5 stars
$484.76
+7.2%
$421.49
-13.1%
+303.2%$789.08B$37.45B158.6631,000
AMZN
Amazon.com
4.9436 of 5 stars
$240.39
+1.0%
$312.78
+30.1%
+10.5%$2.58T$742.78B28.731,576,000
GOOG
Alphabet
3.8088 of 5 stars
$353.51
+0.1%
$376.78
+6.6%
+104.3%$4.28T$422.50B26.96190,200

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This page (NASDAQ:GOOGL) was last updated on 6/18/2026 by MarketBeat.com Staff.
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