GOOGL vs. AAPL, AMZN, GOOG, META, MSFT, NFLX, NVDA, TSLA, SHOP, and SNAP
Should you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Shopify (SHOP), and Snap (SNAP).
Alphabet vs. Its Competitors
Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, media sentiment, earnings, institutional ownership, risk, analyst recommendations and valuation.
Alphabet has a net margin of 30.86% compared to Apple's net margin of 24.30%. Apple's return on equity of 167.24% beat Alphabet's return on equity.
In the previous week, Apple had 119 more articles in the media than Alphabet. MarketBeat recorded 304 mentions for Apple and 185 mentions for Alphabet. Alphabet's average media sentiment score of 1.00 beat Apple's score of 0.72 indicating that Alphabet is being referred to more favorably in the news media.
Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.
67.7% of Apple shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.5%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.5%. Apple pays out 16.2% of its earnings in the form of a dividend. Alphabet pays out 9.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Apple currently has a consensus target price of $234.95, suggesting a potential upside of 10.59%. Alphabet has a consensus target price of $199.95, suggesting a potential upside of 11.93%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Apple.
Apple has a beta of 1.2, suggesting that its stock price is 20% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1, suggesting that its stock price has a similar volatility profile to the S&P 500.
Summary
Apple and Alphabet tied by winning 10 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding GOOGL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOGL vs. The Competition
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This page (NASDAQ:GOOGL) was last updated on 7/3/2025 by MarketBeat.com Staff