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Alphabet (GOOGL) Competitors

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$382.03 -8.10 (-2.08%)
As of 01:26 PM Eastern
This is a fair market value price provided by Massive. Learn more.

GOOGL vs. AAPL, AMD, AMZN, GOOG, and INTC

Should you buy Alphabet stock or one of its competitors? MarketBeat compares Alphabet with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Alphabet include Apple (AAPL), Advanced Micro Devices (AMD), Amazon.com (AMZN), Alphabet (GOOG), and Intel (INTC).

How does Alphabet compare to Apple?

Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, valuation, profitability, media sentiment, institutional ownership, analyst recommendations, dividends and risk.

Alphabet presently has a consensus price target of $412.94, indicating a potential upside of 8.09%. Apple has a consensus price target of $310.31, indicating a potential downside of 0.02%. Given Alphabet's stronger consensus rating and higher probable upside, research analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Apple 27.15%146.69%34.02%

In the previous week, Apple had 31 more articles in the media than Alphabet. MarketBeat recorded 226 mentions for Apple and 195 mentions for Alphabet. Apple's average media sentiment score of 1.16 beat Alphabet's score of 1.01 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
140 Very Positive mention(s)
8 Positive mention(s)
21 Neutral mention(s)
22 Negative mention(s)
2 Very Negative mention(s)
Positive
Apple
168 Very Positive mention(s)
23 Positive mention(s)
25 Neutral mention(s)
8 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has a beta of 1.26, meaning that its share price is 26% more volatile than the broader market. Comparatively, Apple has a beta of 1.06, meaning that its share price is 6% more volatile than the broader market.

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.49$132.17B$13.1129.14
Apple$416.16B10.95$112.01B$8.2737.53

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays out 6.4% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Alphabet compare to Advanced Micro Devices?

Advanced Micro Devices (NASDAQ:AMD) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, risk, profitability, earnings, institutional ownership, valuation, media sentiment and dividends.

Alphabet has a net margin of 37.92% compared to Advanced Micro Devices' net margin of 13.37%. Alphabet's return on equity of 38.99% beat Advanced Micro Devices' return on equity.

Company Net Margins Return on Equity Return on Assets
Advanced Micro Devices13.37% 9.55% 7.68%
Alphabet 37.92%38.99%27.41%

71.3% of Advanced Micro Devices shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.5% of Advanced Micro Devices shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Alphabet has higher revenue and earnings than Advanced Micro Devices. Alphabet is trading at a lower price-to-earnings ratio than Advanced Micro Devices, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Advanced Micro Devices$34.64B23.72$4.34B$3.05165.19
Alphabet$402.84B11.49$132.17B$13.1129.14

In the previous week, Alphabet had 33 more articles in the media than Advanced Micro Devices. MarketBeat recorded 195 mentions for Alphabet and 162 mentions for Advanced Micro Devices. Advanced Micro Devices' average media sentiment score of 1.10 beat Alphabet's score of 1.01 indicating that Advanced Micro Devices is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Advanced Micro Devices
109 Very Positive mention(s)
22 Positive mention(s)
19 Neutral mention(s)
8 Negative mention(s)
2 Very Negative mention(s)
Positive
Alphabet
140 Very Positive mention(s)
8 Positive mention(s)
21 Neutral mention(s)
22 Negative mention(s)
2 Very Negative mention(s)
Positive

Advanced Micro Devices currently has a consensus target price of $410.00, suggesting a potential downside of 18.62%. Alphabet has a consensus target price of $412.94, suggesting a potential upside of 8.09%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than Advanced Micro Devices.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Advanced Micro Devices
0 Sell rating(s)
12 Hold rating(s)
30 Buy rating(s)
2 Strong Buy rating(s)
2.77
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

Advanced Micro Devices has a beta of 2.4, meaning that its stock price is 140% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.26, meaning that its stock price is 26% more volatile than the broader market.

Summary

Alphabet beats Advanced Micro Devices on 11 of the 16 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Alphabet (NASDAQ:GOOGL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, profitability, media sentiment, valuation, analyst recommendations, dividends and institutional ownership.

Alphabet has a beta of 1.26, meaning that its stock price is 26% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, meaning that its stock price is 46% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Amazon.com 12.22%19.92%9.86%

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Alphabet presently has a consensus target price of $412.94, indicating a potential upside of 8.09%. Amazon.com has a consensus target price of $312.83, indicating a potential upside of 15.37%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

In the previous week, Amazon.com had 83 more articles in the media than Alphabet. MarketBeat recorded 278 mentions for Amazon.com and 195 mentions for Alphabet. Alphabet's average media sentiment score of 1.01 beat Amazon.com's score of 0.91 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
140 Very Positive mention(s)
8 Positive mention(s)
21 Neutral mention(s)
22 Negative mention(s)
2 Very Negative mention(s)
Positive
Amazon.com
178 Very Positive mention(s)
33 Positive mention(s)
33 Neutral mention(s)
18 Negative mention(s)
8 Very Negative mention(s)
Positive

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.49$132.17B$13.1129.14
Amazon.com$716.92B4.07$77.67B$8.3632.44

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, media sentiment, valuation, dividends, institutional ownership, earnings, risk and analyst recommendations.

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Alphabet has a beta of 1.26, suggesting that its share price is 26% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Alphabet 37.92%38.99%27.41%

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.49$132.17B$13.1129.14
Alphabet$402.84B11.39$132.17B$13.1128.89

In the previous week, Alphabet had 15 more articles in the media than Alphabet. MarketBeat recorded 195 mentions for Alphabet and 180 mentions for Alphabet. Alphabet's average media sentiment score of 1.01 beat Alphabet's score of 0.79 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
140 Very Positive mention(s)
8 Positive mention(s)
21 Neutral mention(s)
22 Negative mention(s)
2 Very Negative mention(s)
Positive
Alphabet
108 Very Positive mention(s)
19 Positive mention(s)
23 Neutral mention(s)
24 Negative mention(s)
5 Very Negative mention(s)
Positive

Alphabet presently has a consensus target price of $412.94, suggesting a potential upside of 8.09%. Alphabet has a consensus target price of $372.65, suggesting a potential downside of 1.62%. Given Alphabet's higher probable upside, analysts plainly believe Alphabet is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Alphabet
0 Sell rating(s)
4 Hold rating(s)
28 Buy rating(s)
6 Strong Buy rating(s)
3.05

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Alphabet pays out 6.4% of its earnings in the form of a dividend. Alphabet pays out 6.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Summary

Alphabet beats Alphabet on 8 of the 12 factors compared between the two stocks.

How does Alphabet compare to Intel?

Alphabet (NASDAQ:GOOGL) and Intel (NASDAQ:INTC) are both large-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, profitability, dividends, analyst recommendations, risk, media sentiment and institutional ownership.

Alphabet currently has a consensus price target of $412.94, suggesting a potential upside of 8.09%. Intel has a consensus price target of $81.52, suggesting a potential downside of 30.92%. Given Alphabet's stronger consensus rating and higher probable upside, equities research analysts plainly believe Alphabet is more favorable than Intel.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Intel
4 Sell rating(s)
26 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.20

In the previous week, Intel had 90 more articles in the media than Alphabet. MarketBeat recorded 285 mentions for Intel and 195 mentions for Alphabet. Alphabet's average media sentiment score of 1.01 beat Intel's score of 0.88 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
140 Very Positive mention(s)
8 Positive mention(s)
21 Neutral mention(s)
22 Negative mention(s)
2 Very Negative mention(s)
Positive
Intel
158 Very Positive mention(s)
61 Positive mention(s)
33 Neutral mention(s)
22 Negative mention(s)
9 Very Negative mention(s)
Positive

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Intel pays an annual dividend of $0.50 per share and has a dividend yield of 0.4%. Alphabet pays out 6.4% of its earnings in the form of a dividend. Intel pays out -80.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Intel has increased its dividend for 1 consecutive years. Intel is clearly the better dividend stock, given its higher yield and lower payout ratio.

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 64.5% of Intel shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 0.1% of Intel shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Alphabet has a beta of 1.26, meaning that its stock price is 26% more volatile than the broader market. Comparatively, Intel has a beta of 2.18, meaning that its stock price is 118% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Intel's net margin of -5.90%. Alphabet's return on equity of 38.99% beat Intel's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Intel -5.90%0.39%0.23%

Alphabet has higher revenue and earnings than Intel. Intel is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.49$132.17B$13.1129.14
Intel$53.76B11.03-$267M-$0.62N/A

Summary

Alphabet beats Intel on 14 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOGL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOGL vs. The Competition

MetricAlphabetINTERNET SERVICES IndustryComputer SectorNASDAQ Exchange
Market Cap$4.63T$174.47B$40.29B$12.60B
Dividend Yield0.22%5.37%3.18%5.26%
P/E Ratio29.1220.0079.8926.32
Price / Sales11.4924.90624.01114.49
Price / Cash30.6824.0948.6856.90
Price / Book9.672.3410.717.34
Net Income$132.17B$5.67B$1.06B$337.06M
7 Day Performance-0.25%4.04%3.71%3.67%
1 Month Performance9.17%4.19%12.68%7.41%
1 Year Performance122.29%-2.67%170.16%37.93%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOGL
Alphabet
4.1714 of 5 stars
$382.03
-2.1%
$412.94
+8.1%
+126.3%$4.63T$402.84B29.12190,820
AAPL
Apple
4.274 of 5 stars
$305.10
+0.9%
$308.74
+1.2%
+55.9%$4.48T$416.16B36.88166,000
AMD
Advanced Micro Devices
3.1566 of 5 stars
$444.96
-0.6%
$410.00
-7.9%
+359.1%$724.23B$34.64B145.6231,000
AMZN
Amazon.com
4.5574 of 5 stars
$268.11
+1.2%
$312.66
+16.6%
+33.8%$2.88T$742.78B32.061,576,000
GOOG
Alphabet
3.5435 of 5 stars
$384.70
-0.1%
$372.65
-3.1%
+122.7%$4.66T$402.84B29.34190,200

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This page (NASDAQ:GOOGL) was last updated on 5/29/2026 by MarketBeat.com Staff.
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