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Alphabet (GOOGL) Competitors

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$333.71 +7.15 (+2.19%)
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$335.00 +1.29 (+0.39%)
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GOOGL vs. AAPL, AMZN, GOOG, META, and MSFT

Should you buy Alphabet stock or one of its competitors? MarketBeat compares Alphabet with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Alphabet include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Meta Platforms (META), and Microsoft (MSFT).

How does Alphabet compare to Apple?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, risk, profitability, earnings, dividends, analyst recommendations, valuation and institutional ownership.

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Alphabet 54.77%51.32%35.42%

67.7% of Apple shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Apple currently has a consensus price target of $327.40, indicating a potential downside of 3.73%. Alphabet has a consensus price target of $419.86, indicating a potential upside of 25.82%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
9 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.66
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays out 13.1% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Apple had 41 more articles in the media than Alphabet. MarketBeat recorded 344 mentions for Apple and 303 mentions for Alphabet. Apple's average media sentiment score of 0.85 beat Alphabet's score of 0.55 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
206 Very Positive mention(s)
45 Positive mention(s)
57 Neutral mention(s)
19 Negative mention(s)
15 Very Negative mention(s)
Positive
Alphabet
155 Very Positive mention(s)
16 Positive mention(s)
58 Neutral mention(s)
53 Negative mention(s)
6 Very Negative mention(s)
Positive

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B12.00$112.01B$8.2741.12
Alphabet$402.84B10.04$132.17B$19.9116.76

Apple has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market.

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Alphabet 54.77%51.32%35.42%

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.46$77.67B$8.3627.61
Alphabet$402.84B10.04$132.17B$19.9116.76

Amazon.com currently has a consensus price target of $313.43, suggesting a potential upside of 35.77%. Alphabet has a consensus price target of $419.86, suggesting a potential upside of 25.82%. Given Amazon.com's higher probable upside, equities analysts clearly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Amazon.com had 4 more articles in the media than Alphabet. MarketBeat recorded 307 mentions for Amazon.com and 303 mentions for Alphabet. Amazon.com's average media sentiment score of 0.68 beat Alphabet's score of 0.55 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
155 Very Positive mention(s)
62 Positive mention(s)
44 Neutral mention(s)
35 Negative mention(s)
8 Very Negative mention(s)
Positive
Alphabet
155 Very Positive mention(s)
16 Positive mention(s)
58 Neutral mention(s)
53 Negative mention(s)
6 Very Negative mention(s)
Positive

Amazon.com has a beta of 1.46, indicating that its stock price is 46% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, indicating that its stock price is 24% more volatile than the broader market.

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, media sentiment, profitability, institutional ownership, valuation and earnings.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.04$132.17B$19.9116.76
Alphabet$402.84B10.00$132.17B$19.9116.71

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

In the previous week, Alphabet had 88 more articles in the media than Alphabet. MarketBeat recorded 391 mentions for Alphabet and 303 mentions for Alphabet. Alphabet's average media sentiment score of 0.60 beat Alphabet's score of 0.55 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
155 Very Positive mention(s)
16 Positive mention(s)
58 Neutral mention(s)
53 Negative mention(s)
6 Very Negative mention(s)
Positive
Alphabet
200 Very Positive mention(s)
32 Positive mention(s)
62 Neutral mention(s)
62 Negative mention(s)
13 Very Negative mention(s)
Positive

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 13.0% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Alphabet currently has a consensus target price of $419.86, suggesting a potential upside of 25.82%. Alphabet has a consensus target price of $410.09, suggesting a potential upside of 23.30%. Given Alphabet's higher possible upside, equities analysts clearly believe Alphabet is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04
Alphabet
0 Sell rating(s)
3 Hold rating(s)
29 Buy rating(s)
7 Strong Buy rating(s)
3.10

Alphabet has a beta of 1.24, suggesting that its stock price is 24% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Alphabet 54.77%51.32%35.42%

Summary

Alphabet and Alphabet tied by winning 6 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, profitability, risk, earnings, institutional ownership, media sentiment, analyst recommendations and dividends.

Meta Platforms has a beta of 1.25, meaning that its share price is 25% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Meta Platforms' net margin of 32.84%. Alphabet's return on equity of 51.32% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
Alphabet 54.77%51.32%35.42%

Alphabet has higher revenue and earnings than Meta Platforms. Alphabet is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.47$60.46B$27.5121.57
Alphabet$402.84B10.04$132.17B$19.9116.76

In the previous week, Alphabet had 103 more articles in the media than Meta Platforms. MarketBeat recorded 303 mentions for Alphabet and 200 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 0.88 beat Alphabet's score of 0.55 indicating that Meta Platforms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
135 Very Positive mention(s)
5 Positive mention(s)
31 Neutral mention(s)
23 Negative mention(s)
2 Very Negative mention(s)
Positive
Alphabet
155 Very Positive mention(s)
16 Positive mention(s)
58 Neutral mention(s)
53 Negative mention(s)
6 Very Negative mention(s)
Positive

Meta Platforms currently has a consensus price target of $835.64, indicating a potential upside of 40.82%. Alphabet has a consensus price target of $419.86, indicating a potential upside of 25.82%. Given Meta Platforms' higher possible upside, research analysts plainly believe Meta Platforms is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
1 Sell rating(s)
8 Hold rating(s)
34 Buy rating(s)
5 Strong Buy rating(s)
2.90
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.4%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Alphabet beats Meta Platforms on 11 of the 19 factors compared between the two stocks.

How does Alphabet compare to Microsoft?

Alphabet (NASDAQ:GOOGL) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, media sentiment, profitability, analyst recommendations, risk, valuation and dividends.

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 39.34%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Microsoft 39.34%31.94%18.47%

Alphabet has higher revenue and earnings than Microsoft. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.04$132.17B$19.9116.76
Microsoft$281.72B10.37$101.83B$16.8023.41

40.0% of Alphabet shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Alphabet presently has a consensus price target of $419.86, indicating a potential upside of 25.82%. Microsoft has a consensus price target of $554.73, indicating a potential upside of 41.03%. Given Microsoft's higher possible upside, analysts clearly believe Microsoft is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04
Microsoft
0 Sell rating(s)
6 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.88

In the previous week, Microsoft had 28 more articles in the media than Alphabet. MarketBeat recorded 331 mentions for Microsoft and 303 mentions for Alphabet. Microsoft's average media sentiment score of 0.67 beat Alphabet's score of 0.55 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
155 Very Positive mention(s)
16 Positive mention(s)
58 Neutral mention(s)
53 Negative mention(s)
6 Very Negative mention(s)
Positive
Microsoft
166 Very Positive mention(s)
38 Positive mention(s)
69 Neutral mention(s)
42 Negative mention(s)
12 Very Negative mention(s)
Positive

Alphabet has a beta of 1.24, indicating that its share price is 24% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.13, indicating that its share price is 13% more volatile than the broader market.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.9%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Microsoft pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Microsoft has increased its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats Microsoft on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOGL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOGL vs. The Competition

MetricAlphabetINTERNET SERVICES IndustryComputer SectorNASDAQ Exchange
Market Cap$3.96T$151.89B$37.14B$12.19B
Dividend Yield0.27%4.25%3.17%8.55%
P/E Ratio16.7619.04166.9623.75
Price / Sales10.047.29596.2188.01
Price / Cash25.7724.7743.6959.05
Price / Book6.492.138.956.06
Net Income$132.17B$5.67B$1.08B$336.44M
7 Day Performance-3.87%-0.97%-1.83%-2.14%
1 Month Performance-1.09%0.28%-2.99%-3.32%
1 Year Performance73.28%-15.50%131.16%13.49%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOGL
Alphabet
4.8987 of 5 stars
$333.71
+2.2%
$419.86
+25.8%
+69.0%$3.96T$402.84B16.76190,820
AAPL
Apple
4.013 of 5 stars
$320.81
-1.6%
$326.83
+1.9%
+57.5%$4.71T$416.16B38.76166,000
AMZN
Amazon.com
4.7796 of 5 stars
$233.77
-4.5%
$312.91
+33.9%
0.0%$2.51T$716.92B27.941,576,000
GOOG
Alphabet
4.7897 of 5 stars
$318.40
-6.9%
$410.09
+28.8%
+68.3%$3.86T$402.84B24.29190,200
META
Meta Platforms
4.9542 of 5 stars
$606.33
-3.3%
$835.64
+37.8%
-16.7%$1.53T$200.97B22.0278,865

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This page (NASDAQ:GOOGL) was last updated on 7/28/2026 by MarketBeat.com Staff.
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