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Alphabet (GOOGL) Competitors

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$338.46 0.00 (0.00%)
As of 09/4/2026 04:00 PM Eastern
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GOOGL vs. AAPL, AMZN, GOOG, META, and MSFT

Should you buy Alphabet stock or one of its competitors? Alphabet's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Alphabet compare to Apple?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, dividends, risk, media sentiment, profitability, analyst recommendations and institutional ownership.

Apple has a beta of 1.08, suggesting that its share price is 8% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market.

67.7% of Apple shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays out 12.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Alphabet 54.77%51.32%35.42%

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.22$112.01B$8.7236.69
Alphabet$402.84B10.28$132.17B$19.9117.00

Apple presently has a consensus price target of $330.61, suggesting a potential upside of 3.33%. Alphabet has a consensus price target of $420.19, suggesting a potential upside of 24.15%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

In the previous week, Apple had 181 more articles in the media than Alphabet. MarketBeat recorded 371 mentions for Apple and 190 mentions for Alphabet. Alphabet's average media sentiment score of 0.95 beat Apple's score of 0.65 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
174 Very Positive mention(s)
54 Positive mention(s)
83 Neutral mention(s)
39 Negative mention(s)
17 Very Negative mention(s)
Positive
Alphabet
129 Very Positive mention(s)
5 Positive mention(s)
32 Neutral mention(s)
21 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Alphabet beats Apple on 12 of the 20 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Alphabet (NASDAQ:GOOGL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, valuation, media sentiment, risk and profitability.

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.28$132.17B$19.9117.00
Amazon.com$716.92B3.89$77.67B$12.4320.80

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Amazon.com 17.44%18.00%8.97%

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Alphabet has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market.

In the previous week, Amazon.com had 75 more articles in the media than Alphabet. MarketBeat recorded 265 mentions for Amazon.com and 190 mentions for Alphabet. Alphabet's average media sentiment score of 0.95 beat Amazon.com's score of 0.73 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
129 Very Positive mention(s)
5 Positive mention(s)
32 Neutral mention(s)
21 Negative mention(s)
1 Very Negative mention(s)
Positive
Amazon.com
141 Very Positive mention(s)
41 Positive mention(s)
31 Neutral mention(s)
39 Negative mention(s)
12 Very Negative mention(s)
Positive

Alphabet currently has a consensus price target of $420.19, indicating a potential upside of 24.15%. Amazon.com has a consensus price target of $323.26, indicating a potential upside of 25.05%. Given Amazon.com's higher possible upside, analysts plainly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

Summary

Alphabet beats Amazon.com on 10 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Alphabet (NASDAQ:GOOG) are both large-cap communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, earnings, profitability, valuation, institutional ownership and risk.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Alphabet presently has a consensus price target of $420.19, indicating a potential upside of 24.15%. Alphabet has a consensus price target of $415.55, indicating a potential upside of 23.93%. Given Alphabet's higher probable upside, equities research analysts plainly believe Alphabet is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Alphabet 54.77%51.32%35.42%

In the previous week, Alphabet had 42 more articles in the media than Alphabet. MarketBeat recorded 232 mentions for Alphabet and 190 mentions for Alphabet. Alphabet's average media sentiment score of 0.95 beat Alphabet's score of 0.87 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
129 Very Positive mention(s)
5 Positive mention(s)
32 Neutral mention(s)
21 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
146 Very Positive mention(s)
19 Positive mention(s)
35 Neutral mention(s)
22 Negative mention(s)
9 Very Negative mention(s)
Positive

Alphabet has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.28$132.17B$19.9117.00
Alphabet$402.84B10.18$132.17B$19.9116.84

Summary

Alphabet beats Alphabet on 7 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Alphabet (NASDAQ:GOOGL) are both large-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, risk, earnings, analyst recommendations, institutional ownership, profitability, valuation and dividends.

Alphabet has a net margin of 54.77% compared to Meta Platforms' net margin of 29.83%. Alphabet's return on equity of 51.32% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms29.83% 33.18% 20.07%
Alphabet 54.77%51.32%35.42%

In the previous week, Alphabet had 56 more articles in the media than Meta Platforms. MarketBeat recorded 190 mentions for Alphabet and 134 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 1.13 beat Alphabet's score of 0.95 indicating that Meta Platforms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
100 Very Positive mention(s)
6 Positive mention(s)
11 Neutral mention(s)
15 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
129 Very Positive mention(s)
5 Positive mention(s)
32 Neutral mention(s)
21 Negative mention(s)
1 Very Negative mention(s)
Positive

Meta Platforms presently has a consensus target price of $785.22, suggesting a potential upside of 27.31%. Alphabet has a consensus target price of $420.19, suggesting a potential upside of 24.15%. Given Meta Platforms' higher probable upside, research analysts plainly believe Meta Platforms is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.89
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

Meta Platforms has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market.

Alphabet has higher revenue and earnings than Meta Platforms. Alphabet is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$228.25B6.88$60.46B$26.5523.23
Alphabet$402.84B10.28$132.17B$19.9117.00

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Alphabet beats Meta Platforms on 11 of the 19 factors compared between the two stocks.

How does Alphabet compare to Microsoft?

Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, media sentiment, risk, analyst recommendations, earnings and institutional ownership.

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 40.31%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
Alphabet 54.77%51.32%35.42%

Microsoft has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market.

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.7%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays out 20.3% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has increased its dividend for 23 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Microsoft presently has a consensus price target of $564.27, suggesting a potential upside of 12.92%. Alphabet has a consensus price target of $420.19, suggesting a potential upside of 24.15%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

Microsoft has higher earnings, but lower revenue than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.18$133.75B$17.9627.82
Alphabet$402.84B10.28$132.17B$19.9117.00

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.0% of Microsoft shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Microsoft had 37 more articles in the media than Alphabet. MarketBeat recorded 227 mentions for Microsoft and 190 mentions for Alphabet. Alphabet's average media sentiment score of 0.95 beat Microsoft's score of 0.88 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
134 Very Positive mention(s)
29 Positive mention(s)
40 Neutral mention(s)
15 Negative mention(s)
8 Very Negative mention(s)
Positive
Alphabet
129 Very Positive mention(s)
5 Positive mention(s)
32 Neutral mention(s)
21 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Alphabet beats Microsoft on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOGL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOGL vs. The Competition

Export
MetricAlphabetInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$4.14T$93.59B$33.14B$12.89B
Dividend Yield0.26%3.64%5.33%9.13%
P/E Ratio17.0029.9624.2025.45
Price / Sales10.28106.1062.20100.42
Price / Cash26.7117.8720.7335.62
Price / Book9.8626.7311.276.39
Net Income$132.17B$3.51B$1.10B$358.69M
7 Day Performance-0.26%-0.68%-0.42%0.22%
1 Month Performance-4.47%-1.90%-0.54%-0.10%
1 Year Performance44.03%-14.08%-3.66%14.04%

Alphabet Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOGL
Alphabet
4.6586 of 5 stars		$338.46
flat		$420.19
+24.1%		+44.0%$4.14T$402.84B17.00190,820
AAPL
Apple
4.261 of 5 stars		$321.84
-1.9%		$330.61
+2.7%		+33.5%$4.69T$416.16B36.88166,000
AMZN
Amazon.com
4.8736 of 5 stars		$257.15
-0.7%		$323.26
+25.7%		+11.3%$2.77T$716.92B20.681,576,000
GOOG
Alphabet
4.8509 of 5 stars		$335.50
-1.1%		$415.55
+23.9%		+42.6%$4.10T$402.84B16.85190,200
META
Meta Platforms
4.9766 of 5 stars		$609.06
-0.3%		$785.22
+28.9%		-18.0%$1.55T$228.25B22.9478,865

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This page (NASDAQ:GOOGL) was last updated on 9/7/2026 by MarketBeat.com Staff.
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