Free Trial

Alphabet (GOOGL) Competitors

Alphabet logo
$178.64 +2.80 (+1.59%)
Closing price 07/2/2025 04:00 PM Eastern
Extended Trading
$178.50 -0.14 (-0.08%)
As of 07:08 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

GOOGL vs. AAPL, AMZN, GOOG, META, MSFT, NFLX, NVDA, TSLA, SHOP, and SNAP

Should you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Shopify (SHOP), and Snap (SNAP).

Alphabet vs. Its Competitors

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, media sentiment, earnings, institutional ownership, risk, analyst recommendations and valuation.

Alphabet has a net margin of 30.86% compared to Apple's net margin of 24.30%. Apple's return on equity of 167.24% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple24.30% 167.24% 31.35%
Alphabet 30.86%34.54%25.07%

In the previous week, Apple had 119 more articles in the media than Alphabet. MarketBeat recorded 304 mentions for Apple and 185 mentions for Alphabet. Alphabet's average media sentiment score of 1.00 beat Apple's score of 0.72 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
149 Very Positive mention(s)
26 Positive mention(s)
77 Neutral mention(s)
35 Negative mention(s)
14 Very Negative mention(s)
Positive
Alphabet
118 Very Positive mention(s)
21 Positive mention(s)
30 Neutral mention(s)
10 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$391.04B8.11$93.74B$6.4233.09
Alphabet$350.02B6.19$100.12B$8.9719.92

67.7% of Apple shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.5%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.5%. Apple pays out 16.2% of its earnings in the form of a dividend. Alphabet pays out 9.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Apple currently has a consensus target price of $234.95, suggesting a potential upside of 10.59%. Alphabet has a consensus target price of $199.95, suggesting a potential upside of 11.93%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.61
Alphabet
0 Sell rating(s)
10 Hold rating(s)
28 Buy rating(s)
4 Strong Buy rating(s)
2.86

Apple has a beta of 1.2, suggesting that its stock price is 20% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1, suggesting that its stock price has a similar volatility profile to the S&P 500.

Summary

Apple and Alphabet tied by winning 10 of the 20 factors compared between the two stocks.

Get Alphabet News Delivered to You Automatically

Sign up to receive the latest news and ratings for GOOGL and its competitors with MarketBeat's FREE daily newsletter.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOGL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

GOOGL vs. The Competition

MetricAlphabetINTERNET SERVICES IndustryComputer SectorNASDAQ Exchange
Market Cap$2.13T$97.47B$27.19B$8.87B
Dividend Yield0.48%2.93%3.15%4.10%
P/E Ratio19.9236.5236.0119.90
Price / Sales6.1921.252,037.83113.66
Price / Cash18.5724.4037.6556.90
Price / Book6.703.027.075.38
Net Income$100.12B$4.40B$763.02M$248.50M
7 Day Performance2.94%1.32%1.86%2.04%
1 Month Performance7.50%0.03%5.99%4.84%
1 Year Performance-3.86%25.80%52,289.40%20.23%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOGL
Alphabet
4.2493 of 5 stars
$178.64
+1.6%
$199.95
+11.9%
-3.6%$2.13T$350.02B19.92183,323Trending News
Analyst Forecast
AAPL
Apple
4.8227 of 5 stars
$201.15
+0.4%
$234.86
+16.8%
-3.6%$3.01T$400.37B31.35164,000Trending News
Analyst Upgrade
Options Volume
AMZN
Amazon.com
4.6204 of 5 stars
$211.61
-0.5%
$245.64
+16.1%
+10.0%$2.25T$637.96B34.501,556,000Trending News
Analyst Forecast
Insider Trade
GOOG
Alphabet
4.8667 of 5 stars
$171.38
+2.2%
$204.88
+19.5%
-3.7%$2.08T$350.02B19.13190,200Trending News
META
Meta Platforms
3.9402 of 5 stars
$708.58
-0.5%
$712.69
+0.6%
+40.1%$1.78T$164.50B27.6374,067Trending News
Analyst Forecast
Insider Trade
MSFT
Microsoft
4.6491 of 5 stars
$491.20
+0.2%
$519.43
+5.7%
+6.9%$3.65T$245.12B37.95228,000Trending News
Analyst Downgrade
NFLX
Netflix
4.4291 of 5 stars
$1,274.66
-0.3%
$1,172.73
-8.0%
+89.1%$542.69B$39.00B60.2614,000Trending News
Analyst Forecast
Insider Trade
NVDA
NVIDIA
4.8918 of 5 stars
$153.69
+3.9%
$175.78
+14.4%
+28.2%$3.75T$130.50B49.6036,000Trending News
Insider Trade
TSLA
Tesla
4.5319 of 5 stars
$327.01
-4.0%
$294.58
-9.9%
+36.5%$1.05T$97.69B179.94125,665Trending News
Analyst Forecast
Analyst Revision
Gap Up
SHOP
Shopify
4.0041 of 5 stars
$113.68
-0.6%
$115.66
+1.7%
+73.7%$147.46B$9.38B73.3311,600Positive News
SNAP
Snap
3.5281 of 5 stars
$8.08
-2.9%
$35.62
+341.2%
-42.3%$13.48B$5.36B-26.024,911Analyst Forecast
Insider Trade

Related Companies and Tools


This page (NASDAQ:GOOGL) was last updated on 7/3/2025 by MarketBeat.com Staff
From Our Partners