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Alphabet (GOOGL) Competitors

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$293.28 +5.90 (+2.05%)
As of 12:27 PM Eastern
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GOOGL vs. AAPL, AMZN, GOOG, META, and MSFT

Should you buy Alphabet stock or one of its competitors? Alphabet's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Alphabet compare to Apple?

Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, analyst recommendations, valuation, media sentiment, institutional ownership and profitability.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays out 4.6% of its earnings in the form of a dividend. Apple pays out 12.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Apple has raised its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet presently has a consensus price target of $412.51, suggesting a potential upside of 43.54%. Apple has a consensus price target of $343.74, suggesting a potential downside of 1.38%. Given Alphabet's stronger consensus rating and higher probable upside, equities research analysts clearly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.00
Apple
4 Sell rating(s)
13 Hold rating(s)
24 Buy rating(s)
2 Strong Buy rating(s)
2.56

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Alphabet has a net margin of 50.03% compared to Apple's net margin of 27.60%. Apple's return on equity of 125.35% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet50.03% 43.33% 29.24%
Apple 27.60%125.35%33.76%

Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market. Comparatively, Apple has a beta of 1.07, indicating that its share price is 7% more volatile than the broader market.

In the previous week, Apple had 86 more articles in the media than Alphabet. MarketBeat recorded 299 mentions for Apple and 213 mentions for Alphabet. Alphabet's average media sentiment score of 0.54 beat Apple's score of 0.48 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
113 Very Positive mention(s)
12 Positive mention(s)
60 Neutral mention(s)
27 Negative mention(s)
0 Very Negative mention(s)
Positive
Apple
137 Very Positive mention(s)
43 Positive mention(s)
54 Neutral mention(s)
41 Negative mention(s)
12 Very Negative mention(s)
Neutral

Apple has higher revenue and earnings than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B8.77$132.17B$19.1615.00
Apple$478.83B10.58$132.18B$8.9738.86

Summary

Alphabet and Apple tied by winning 10 of the 20 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, media sentiment, earnings, analyst recommendations, risk, profitability and valuation.

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Amazon.com has a beta of 1.49, meaning that its share price is 49% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market.

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B4.09$77.67B$12.3721.90
Alphabet$402.84B8.77$132.17B$19.1615.00

Amazon.com currently has a consensus target price of $321.74, indicating a potential upside of 18.78%. Alphabet has a consensus target price of $412.51, indicating a potential upside of 43.54%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
55 Buy rating(s)
2 Strong Buy rating(s)
2.98
Alphabet
0 Sell rating(s)
5 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.00

Alphabet has a net margin of 50.03% compared to Amazon.com's net margin of 16.90%. Alphabet's return on equity of 43.33% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com16.90% 15.72% 7.79%
Alphabet 50.03%43.33%29.24%

In the previous week, Amazon.com had 94 more articles in the media than Alphabet. MarketBeat recorded 307 mentions for Amazon.com and 213 mentions for Alphabet. Amazon.com's average media sentiment score of 0.89 beat Alphabet's score of 0.54 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
176 Very Positive mention(s)
64 Positive mention(s)
35 Neutral mention(s)
26 Negative mention(s)
4 Very Negative mention(s)
Positive
Alphabet
113 Very Positive mention(s)
12 Positive mention(s)
60 Neutral mention(s)
27 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Alphabet beats Amazon.com on 10 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Alphabet (NASDAQ:GOOG) are both large-cap communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, valuation, media sentiment, analyst recommendations, profitability, dividends, institutional ownership and risk.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B8.77$132.17B$19.1615.00
Alphabet$402.84B8.70$132.17B$19.1614.87

Company Net Margins Return on Equity Return on Assets
Alphabet50.03% 43.33% 29.24%
Alphabet 50.03%43.33%29.24%

In the previous week, Alphabet had 12 more articles in the media than Alphabet. MarketBeat recorded 213 mentions for Alphabet and 201 mentions for Alphabet. Alphabet's average media sentiment score of 0.54 beat Alphabet's score of 0.54 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
113 Very Positive mention(s)
12 Positive mention(s)
60 Neutral mention(s)
27 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
102 Very Positive mention(s)
9 Positive mention(s)
63 Neutral mention(s)
25 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays out 4.6% of its earnings in the form of a dividend. Alphabet pays out 4.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Alphabet currently has a consensus price target of $412.51, suggesting a potential upside of 43.54%. Alphabet has a consensus price target of $413.38, suggesting a potential upside of 45.09%. Given Alphabet's higher probable upside, analysts plainly believe Alphabet is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.00
Alphabet
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
6 Strong Buy rating(s)
2.98

Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market.

Summary

Alphabet beats Alphabet on 8 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Alphabet (NASDAQ:GOOGL) are both large-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, dividends, analyst recommendations, earnings and profitability.

In the previous week, Alphabet had 73 more articles in the media than Meta Platforms. MarketBeat recorded 213 mentions for Alphabet and 140 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 0.93 beat Alphabet's score of 0.54 indicating that Meta Platforms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
100 Very Positive mention(s)
5 Positive mention(s)
18 Neutral mention(s)
12 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
113 Very Positive mention(s)
12 Positive mention(s)
60 Neutral mention(s)
27 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has a net margin of 50.03% compared to Meta Platforms' net margin of 31.15%. Alphabet's return on equity of 43.33% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms31.15% 30.73% 18.08%
Alphabet 50.03%43.33%29.24%

Meta Platforms has a beta of 1.28, meaning that its share price is 28% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market.

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 13.4% of Meta Platforms shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Alphabet has higher revenue and earnings than Meta Platforms. Alphabet is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B8.16$60.46B$29.3321.87
Alphabet$402.84B8.77$132.17B$19.1615.00

Meta Platforms currently has a consensus target price of $833.12, indicating a potential upside of 29.89%. Alphabet has a consensus target price of $412.51, indicating a potential upside of 43.54%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
7 Hold rating(s)
47 Buy rating(s)
3 Strong Buy rating(s)
2.93
Alphabet
0 Sell rating(s)
5 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.00

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Meta Platforms pays out 7.2% of its earnings in the form of a dividend. Alphabet pays out 4.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

Summary

Alphabet beats Meta Platforms on 11 of the 19 factors compared between the two stocks.

How does Alphabet compare to Microsoft?

Alphabet (NASDAQ:GOOGL) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, analyst recommendations, dividends, risk, valuation, earnings and institutional ownership.

In the previous week, Microsoft had 84 more articles in the media than Alphabet. MarketBeat recorded 297 mentions for Microsoft and 213 mentions for Alphabet. Microsoft's average media sentiment score of 0.78 beat Alphabet's score of 0.54 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
113 Very Positive mention(s)
12 Positive mention(s)
60 Neutral mention(s)
27 Negative mention(s)
0 Very Negative mention(s)
Positive
Microsoft
161 Very Positive mention(s)
32 Positive mention(s)
43 Neutral mention(s)
38 Negative mention(s)
13 Very Negative mention(s)
Positive

Alphabet has a net margin of 50.03% compared to Microsoft's net margin of 41.17%. Alphabet's return on equity of 43.33% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet50.03% 43.33% 29.24%
Microsoft 41.17%31.28%18.55%

Microsoft has lower revenue, but higher earnings than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B8.77$132.17B$19.1615.00
Microsoft$331.84B11.93$133.75B$19.1627.83

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.7%. Alphabet pays out 4.6% of its earnings in the form of a dividend. Microsoft pays out 19.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Microsoft has increased its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet currently has a consensus price target of $412.51, suggesting a potential upside of 43.54%. Microsoft has a consensus price target of $609.54, suggesting a potential upside of 14.33%. Given Alphabet's stronger consensus rating and higher possible upside, equities analysts clearly believe Alphabet is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.00
Microsoft
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
1 Strong Buy rating(s)
2.94

Alphabet has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market.

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 0.0% of Microsoft shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Alphabet beats Microsoft on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOGL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOGL vs. The Competition

MetricAlphabetInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$3.60T$82.68B$30.50B$12.26B
Dividend Yield0.31%3.08%4.49%4.43%
P/E Ratio15.3027.2824.9930.63
Price / Sales7.653.582.975.91
Price / Cash22.7416.7415.0122.66
Price / Book5.465.423.663.84
Net Income$132.17B$3.52B$1.11B$389.92M
7 Day Performance1.47%-1.77%-0.34%-0.94%
1 Month Performance-16.63%-3.22%-0.75%-6.08%
1 Year Performance0.64%-15.23%-6.11%-5.79%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOGL
Alphabet
4.8204 of 5 stars
$293.18
+2.0%
$412.51
+40.7%
-0.9%$3.60T$471.10B15.30190,820
AAPL
Apple
3.6909 of 5 stars
$332.12
-1.8%
$342.76
+3.2%
+29.4%$4.83T$466.82B37.99166,000
AMZN
Amazon.com
4.8098 of 5 stars
$247.14
+0.6%
$320.86
+29.8%
+9.0%$2.66T$797.46B19.961,576,000
GOOG
Alphabet
4.8162 of 5 stars
$277.51
-0.2%
$413.38
+49.0%
-2.0%$3.39T$402.84B14.47198,933
META
Meta Platforms
4.9199 of 5 stars
$616.44
+1.6%
$833.12
+35.2%
+1.5%$1.57T$200.97B20.9578,865

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This page (NASDAQ:GOOGL) was last updated on 11/11/2026 by MarketBeat.com Staff.
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