Which has better valuation & earnings, GOOGL or AAPL?

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $402.84B 10.44 $132.17B $19.91 17.27 Apple $466.82B 10.66 $112.01B $8.72 39.11

Is GOOGL or AAPL more profitable?

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity. Company Net Margins Return on Equity Return on Assets Alphabet 54.77% 51.32% 35.42% Apple 27.62% 135.46% 34.11%

Does the media prefer GOOGL or AAPL?

In the previous week, Apple had 220 more articles in the media than Alphabet. MarketBeat recorded 374 mentions for Apple and 154 mentions for Alphabet. Apple's average media sentiment score of 1.13 beat Alphabet's score of 0.76 indicating that Apple is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 85 Very Positive mention(s) 14 Positive mention(s) 38 Neutral mention(s) 15 Negative mention(s) 1 Very Negative mention(s) Positive Apple 258 Very Positive mention(s) 43 Positive mention(s) 41 Neutral mention(s) 23 Negative mention(s) 5 Very Negative mention(s) Positive

Which has better earnings and valuation, GOOGL or AMZN?

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $402.84B 10.44 $132.17B $19.91 17.27 Amazon.com $775.68B 3.47 $77.67B $12.43 20.09

Is GOOGL or AMZN more profitable?

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity. Company Net Margins Return on Equity Return on Assets Alphabet 54.77% 51.32% 35.42% Amazon.com 17.44% 18.00% 8.97%

Does the media prefer GOOGL or AMZN?

In the previous week, Amazon.com had 246 more articles in the media than Alphabet. MarketBeat recorded 400 mentions for Amazon.com and 154 mentions for Alphabet. Amazon.com's average media sentiment score of 1.03 beat Alphabet's score of 0.76 indicating that Amazon.com is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 85 Very Positive mention(s) 14 Positive mention(s) 38 Neutral mention(s) 15 Negative mention(s) 1 Very Negative mention(s) Positive Amazon.com 273 Very Positive mention(s) 54 Positive mention(s) 30 Neutral mention(s) 28 Negative mention(s) 14 Very Negative mention(s) Positive

Which has higher earnings and valuation, GOOG or GOOGL?

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $402.84B 10.36 $132.17B $19.91 17.13 Alphabet $402.84B 10.44 $132.17B $19.91 17.27

Is GOOG or GOOGL more profitable?

Company Net Margins Return on Equity Return on Assets Alphabet 54.77% 51.32% 35.42% Alphabet 54.77% 51.32% 35.42%

Does the media refer more to GOOG or GOOGL?

In the previous week, Alphabet had 33 more articles in the media than Alphabet. MarketBeat recorded 154 mentions for Alphabet and 121 mentions for Alphabet. Alphabet's average media sentiment score of 0.76 beat Alphabet's score of 0.39 indicating that Alphabet is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 50 Very Positive mention(s) 19 Positive mention(s) 30 Neutral mention(s) 15 Negative mention(s) 6 Very Negative mention(s) Neutral Alphabet 85 Very Positive mention(s) 14 Positive mention(s) 38 Neutral mention(s) 15 Negative mention(s) 1 Very Negative mention(s) Positive

Which has better earnings & valuation, META or GOOGL?

Alphabet has higher revenue and earnings than Meta Platforms. Alphabet is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Meta Platforms $200.97B 9.53 $60.46B $26.55 28.31 Alphabet $402.84B 10.44 $132.17B $19.91 17.27

Is META or GOOGL more profitable?

Alphabet has a net margin of 54.77% compared to Meta Platforms' net margin of 29.83%. Alphabet's return on equity of 51.32% beat Meta Platforms' return on equity. Company Net Margins Return on Equity Return on Assets Meta Platforms 29.83% 33.18% 20.07% Alphabet 54.77% 51.32% 35.42%

Does the media refer more to META or GOOGL?

In the previous week, Meta Platforms had 190 more articles in the media than Alphabet. MarketBeat recorded 344 mentions for Meta Platforms and 154 mentions for Alphabet. Meta Platforms' average media sentiment score of 0.78 beat Alphabet's score of 0.76 indicating that Meta Platforms is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Meta Platforms 206 Very Positive mention(s) 19 Positive mention(s) 68 Neutral mention(s) 31 Negative mention(s) 2 Very Negative mention(s) Positive Alphabet 85 Very Positive mention(s) 14 Positive mention(s) 38 Neutral mention(s) 15 Negative mention(s) 1 Very Negative mention(s) Positive

Which has stronger valuation & earnings, GOOGL or MSFT?

Microsoft has lower revenue, but higher earnings than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Alphabet $402.84B 10.44 $132.17B $19.91 17.27 Microsoft $331.84B 11.55 $133.75B $17.96 28.74

Is GOOGL or MSFT more profitable?

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 40.31%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity. Company Net Margins Return on Equity Return on Assets Alphabet 54.77% 51.32% 35.42% Microsoft 40.31% 31.98% 18.70%

Does the media favor GOOGL or MSFT?

In the previous week, Microsoft had 132 more articles in the media than Alphabet. MarketBeat recorded 286 mentions for Microsoft and 154 mentions for Alphabet. Alphabet's average media sentiment score of 0.76 beat Microsoft's score of 0.76 indicating that Alphabet is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 85 Very Positive mention(s) 14 Positive mention(s) 38 Neutral mention(s) 15 Negative mention(s) 1 Very Negative mention(s) Positive Microsoft 152 Very Positive mention(s) 47 Positive mention(s) 47 Neutral mention(s) 26 Negative mention(s) 10 Very Negative mention(s) Positive

Alphabet (GOOGL) Competitors

$343.92 +1.56 (+0.46%)

Closing price 09/25/2026 04:00 PM Eastern

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$344.02 +0.10 (+0.03%)

As of 09/25/2026 07:59 PM Eastern

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GOOGL vs. AAPL, AMZN, GOOG, META, and MSFT

Should you buy Alphabet stock or one of its competitors? Alphabet's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Alphabet compare to Apple?

Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, dividends, earnings, profitability, valuation and institutional ownership.

In the previous week, Apple had 220 more articles in the media than Alphabet. MarketBeat recorded 374 mentions for Apple and 154 mentions for Alphabet. Apple's average media sentiment score of 1.13 beat Alphabet's score of 0.76 indicating that Apple is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	85 Very Positive mention(s)	14 Positive mention(s)	38 Neutral mention(s)	15 Negative mention(s)	1 Very Negative mention(s)	Positive
Apple	258 Very Positive mention(s)	43 Positive mention(s)	41 Neutral mention(s)	23 Negative mention(s)	5 Very Negative mention(s)	Positive

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	10.44	$132.17B	$19.91	17.27
Apple	$466.82B	10.66	$112.01B	$8.72	39.11

Alphabet currently has a consensus target price of $425.50, indicating a potential upside of 23.72%. Apple has a consensus target price of $340.14, indicating a potential downside of 0.27%. Given Alphabet's stronger consensus rating and higher possible upside, equities research analysts clearly believe Alphabet is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	45 Buy rating(s)	5 Strong Buy rating(s)	3.02
Apple	2 Sell rating(s)	13 Hold rating(s)	26 Buy rating(s)	1 Strong Buy rating(s)	2.62

Alphabet has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market. Comparatively, Apple has a beta of 1.08, suggesting that its share price is 8% more volatile than the broader market.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	54.77%	51.32%	35.42%
Apple	27.62%	135.46%	34.11%

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Alphabet (NASDAQ:GOOGL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, risk, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.

Alphabet has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, suggesting that its stock price is 44% more volatile than the broader market.

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	10.44	$132.17B	$19.91	17.27
Amazon.com	$775.68B	3.47	$77.67B	$12.43	20.09

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	54.77%	51.32%	35.42%
Amazon.com	17.44%	18.00%	8.97%

Alphabet currently has a consensus target price of $425.50, suggesting a potential upside of 23.72%. Amazon.com has a consensus target price of $321.19, suggesting a potential upside of 28.65%. Given Amazon.com's higher probable upside, analysts plainly believe Amazon.com is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	45 Buy rating(s)	5 Strong Buy rating(s)	3.02
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	56 Buy rating(s)	0 Strong Buy rating(s)	2.95

In the previous week, Amazon.com had 246 more articles in the media than Alphabet. MarketBeat recorded 400 mentions for Amazon.com and 154 mentions for Alphabet. Amazon.com's average media sentiment score of 1.03 beat Alphabet's score of 0.76 indicating that Amazon.com is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	85 Very Positive mention(s)	14 Positive mention(s)	38 Neutral mention(s)	15 Negative mention(s)	1 Very Negative mention(s)	Positive
Amazon.com	273 Very Positive mention(s)	54 Positive mention(s)	30 Neutral mention(s)	28 Negative mention(s)	14 Very Negative mention(s)	Positive

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Amazon.com pays out 1.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years. Alphabet is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Alphabet beats Amazon.com on 11 of the 20 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Alphabet (NASDAQ:GOOGL) are both large-cap communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, risk, earnings, valuation, analyst recommendations, media sentiment, dividends and institutional ownership.

In the previous week, Alphabet had 33 more articles in the media than Alphabet. MarketBeat recorded 154 mentions for Alphabet and 121 mentions for Alphabet. Alphabet's average media sentiment score of 0.76 beat Alphabet's score of 0.39 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	50 Very Positive mention(s)	19 Positive mention(s)	30 Neutral mention(s)	15 Negative mention(s)	6 Very Negative mention(s)	Neutral
Alphabet	85 Very Positive mention(s)	14 Positive mention(s)	38 Neutral mention(s)	15 Negative mention(s)	1 Very Negative mention(s)	Positive

Alphabet presently has a consensus target price of $420.55, indicating a potential upside of 23.30%. Alphabet has a consensus target price of $425.50, indicating a potential upside of 23.72%. Given Alphabet's higher probable upside, analysts clearly believe Alphabet is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	34 Buy rating(s)	7 Strong Buy rating(s)	3.07
Alphabet	0 Sell rating(s)	4 Hold rating(s)	45 Buy rating(s)	5 Strong Buy rating(s)	3.02

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	54.77%	51.32%	35.42%
Alphabet	54.77%	51.32%	35.42%

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

Alphabet has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	10.36	$132.17B	$19.91	17.13
Alphabet	$402.84B	10.44	$132.17B	$19.91	17.27

27.3% of Alphabet shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Alphabet beats Alphabet on 8 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Alphabet (NASDAQ:GOOGL) are both large-cap communication services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, media sentiment, earnings and valuation.

In the previous week, Meta Platforms had 190 more articles in the media than Alphabet. MarketBeat recorded 344 mentions for Meta Platforms and 154 mentions for Alphabet. Meta Platforms' average media sentiment score of 0.78 beat Alphabet's score of 0.76 indicating that Meta Platforms is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Meta Platforms	206 Very Positive mention(s)	19 Positive mention(s)	68 Neutral mention(s)	31 Negative mention(s)	2 Very Negative mention(s)	Positive
Alphabet	85 Very Positive mention(s)	14 Positive mention(s)	38 Neutral mention(s)	15 Negative mention(s)	1 Very Negative mention(s)	Positive

Meta Platforms has a beta of 1.25, meaning that its stock price is 25% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market.

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 13.5% of Meta Platforms shares are held by insiders. Comparatively, 11.6% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Alphabet has a net margin of 54.77% compared to Meta Platforms' net margin of 29.83%. Alphabet's return on equity of 51.32% beat Meta Platforms' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Meta Platforms	29.83%	33.18%	20.07%
Alphabet	54.77%	51.32%	35.42%

Alphabet has higher revenue and earnings than Meta Platforms. Alphabet is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Meta Platforms	$200.97B	9.53	$60.46B	$26.55	28.31
Alphabet	$402.84B	10.44	$132.17B	$19.91	17.27

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Meta Platforms presently has a consensus target price of $785.90, indicating a potential upside of 4.56%. Alphabet has a consensus target price of $425.50, indicating a potential upside of 23.72%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Meta Platforms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Meta Platforms	0 Sell rating(s)	10 Hold rating(s)	44 Buy rating(s)	3 Strong Buy rating(s)	2.88
Alphabet	0 Sell rating(s)	4 Hold rating(s)	45 Buy rating(s)	5 Strong Buy rating(s)	3.02

Summary

Alphabet beats Meta Platforms on 11 of the 19 factors compared between the two stocks.

How does Alphabet compare to Microsoft?

Alphabet (NASDAQ:GOOGL) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, institutional ownership, earnings, profitability, valuation and risk.

Microsoft has lower revenue, but higher earnings than Alphabet. Alphabet is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	10.44	$132.17B	$19.91	17.27
Microsoft	$331.84B	11.55	$133.75B	$17.96	28.74

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.92 per share and has a dividend yield of 0.8%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Microsoft pays out 21.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Microsoft has increased its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a net margin of 54.77% compared to Microsoft's net margin of 40.31%. Alphabet's return on equity of 51.32% beat Microsoft's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	54.77%	51.32%	35.42%
Microsoft	40.31%	31.98%	18.70%

Alphabet has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Alphabet presently has a consensus price target of $425.50, suggesting a potential upside of 23.72%. Microsoft has a consensus price target of $569.29, suggesting a potential upside of 10.29%. Given Alphabet's stronger consensus rating and higher possible upside, equities analysts clearly believe Alphabet is more favorable than Microsoft.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	45 Buy rating(s)	5 Strong Buy rating(s)	3.02
Microsoft	1 Sell rating(s)	4 Hold rating(s)	43 Buy rating(s)	0 Strong Buy rating(s)	2.88

In the previous week, Microsoft had 132 more articles in the media than Alphabet. MarketBeat recorded 286 mentions for Microsoft and 154 mentions for Alphabet. Alphabet's average media sentiment score of 0.76 beat Microsoft's score of 0.76 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	85 Very Positive mention(s)	14 Positive mention(s)	38 Neutral mention(s)	15 Negative mention(s)	1 Very Negative mention(s)	Positive
Microsoft	152 Very Positive mention(s)	47 Positive mention(s)	47 Neutral mention(s)	26 Negative mention(s)	10 Very Negative mention(s)	Positive

Summary

Alphabet beats Microsoft on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOGL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

GOOGL vs. The Competition

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Metric	Alphabet	Interactive Media & Services Industry	Communication Services Sector	NASDAQ Exchange
Market Cap	$4.21T	$99.36B	$34.11B	$13.17B
Dividend Yield	0.26%	4.01%	5.46%	14.03%
P/E Ratio	17.27	1,002.59	233.36	25.78
Price / Sales	10.44	339.84	110.59	93.33
Price / Cash	27.14	17.40	20.60	52.89
Price / Book	10.02	27.12	12.19	6.30
Net Income	$132.17B	$3.59B	$1.12B	$360.35M
7 Day Performance	-1.61%	-2.28%	-0.97%	-0.23%
1 Month Performance	0.96%	-4.54%	-2.70%	-4.16%
1 Year Performance	39.50%	-18.80%	-8.50%	4.58%

Alphabet Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
GOOGL Alphabet	4.6966 of 5 stars	$343.92 +0.5%	$425.50 +23.7%	+39.5%	$4.21T	$402.84B	17.27	190,820	Trending News
AAPL Apple	4.5147 of 5 stars	$339.78 +1.1%	$340.14 +0.1%	+33.5%	$4.96T	$416.16B	38.95	166,000	Trending News Analyst Forecast Insider Trade
AMZN Amazon.com	4.9909 of 5 stars	$250.45 +0.4%	$321.19 +28.2%	+13.6%	$2.70T	$716.92B	20.13	1,576,000	Trending News
GOOG Alphabet	4.5633 of 5 stars	$340.71 +0.5%	$420.55 +23.4%	+38.0%	$4.16T	$402.84B	17.10	198,933	Trending News
META Meta Platforms	4.4075 of 5 stars	$750.87 -3.4%	$785.90 +4.7%	+1.1%	$1.91T	$228.25B	28.26	78,865	Trending News Analyst Forecast Insider Trade

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This page (NASDAQ:GOOGL) was last updated on 9/27/2026 by MarketBeat.com Staff.

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Alphabet (GOOGL) Competitors