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Alphabet (GOOGL) Competitors

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$361.92 -5.11 (-1.39%)
Closing price 04:00 PM Eastern
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$361.81 -0.11 (-0.03%)
As of 08:00 PM Eastern
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GOOGL vs. AAPL, AMD, AMZN, GOOG, and META

Should you buy Alphabet stock or one of its competitors? MarketBeat compares Alphabet with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Alphabet include Apple (AAPL), Advanced Micro Devices (AMD), Amazon.com (AMZN), Alphabet (GOOG), and Meta Platforms (META).

How does Alphabet compare to Apple?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, media sentiment, profitability, dividends, analyst recommendations, risk, valuation and institutional ownership.

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Alphabet 37.92%38.99%27.41%

67.7% of Apple shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Apple presently has a consensus price target of $314.85, indicating a potential upside of 0.47%. Alphabet has a consensus price target of $413.54, indicating a potential upside of 14.26%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Apple pays out 13.1% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Apple had 156 more articles in the media than Alphabet. MarketBeat recorded 294 mentions for Apple and 138 mentions for Alphabet. Alphabet's average media sentiment score of 0.94 beat Apple's score of 0.85 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
181 Very Positive mention(s)
35 Positive mention(s)
43 Neutral mention(s)
28 Negative mention(s)
7 Very Negative mention(s)
Positive
Alphabet
99 Very Positive mention(s)
7 Positive mention(s)
18 Neutral mention(s)
12 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.06$112.01B$8.2737.89
Alphabet$402.84B10.89$132.17B$13.1127.61

Apple has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market.

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Alphabet compare to Advanced Micro Devices?

Advanced Micro Devices (NASDAQ:AMD) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, media sentiment, dividends and risk.

In the previous week, Advanced Micro Devices had 19 more articles in the media than Alphabet. MarketBeat recorded 157 mentions for Advanced Micro Devices and 138 mentions for Alphabet. Advanced Micro Devices' average media sentiment score of 0.96 beat Alphabet's score of 0.94 indicating that Advanced Micro Devices is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Advanced Micro Devices
97 Very Positive mention(s)
23 Positive mention(s)
20 Neutral mention(s)
15 Negative mention(s)
2 Very Negative mention(s)
Positive
Alphabet
99 Very Positive mention(s)
7 Positive mention(s)
18 Neutral mention(s)
12 Negative mention(s)
1 Very Negative mention(s)
Positive

71.3% of Advanced Micro Devices shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.5% of Advanced Micro Devices shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Advanced Micro Devices has a beta of 2.47, suggesting that its stock price is 147% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, suggesting that its stock price is 24% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Advanced Micro Devices' net margin of 13.37%. Alphabet's return on equity of 38.99% beat Advanced Micro Devices' return on equity.

Company Net Margins Return on Equity Return on Assets
Advanced Micro Devices13.37% 9.55% 7.68%
Alphabet 37.92%38.99%27.41%

Alphabet has higher revenue and earnings than Advanced Micro Devices. Alphabet is trading at a lower price-to-earnings ratio than Advanced Micro Devices, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Advanced Micro Devices$34.64B24.36$4.34B$3.05169.64
Alphabet$402.84B10.89$132.17B$13.1127.61

Advanced Micro Devices currently has a consensus price target of $453.92, suggesting a potential downside of 12.27%. Alphabet has a consensus price target of $413.54, suggesting a potential upside of 14.26%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Advanced Micro Devices.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Advanced Micro Devices
1 Sell rating(s)
12 Hold rating(s)
28 Buy rating(s)
2 Strong Buy rating(s)
2.72
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

Summary

Alphabet beats Advanced Micro Devices on 10 of the 16 factors compared between the two stocks.

How does Alphabet compare to Amazon.com?

Alphabet (NASDAQ:GOOGL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, profitability, dividends, analyst recommendations, valuation, institutional ownership and media sentiment.

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Amazon.com 12.22%19.92%9.86%

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.89$132.17B$13.1127.61
Amazon.com$716.92B3.66$77.67B$8.3629.14

In the previous week, Amazon.com had 128 more articles in the media than Alphabet. MarketBeat recorded 266 mentions for Amazon.com and 138 mentions for Alphabet. Alphabet's average media sentiment score of 0.94 beat Amazon.com's score of 0.87 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
99 Very Positive mention(s)
7 Positive mention(s)
18 Neutral mention(s)
12 Negative mention(s)
1 Very Negative mention(s)
Positive
Amazon.com
158 Very Positive mention(s)
37 Positive mention(s)
37 Neutral mention(s)
23 Negative mention(s)
10 Very Negative mention(s)
Positive

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Alphabet has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market.

Alphabet presently has a consensus price target of $413.54, indicating a potential upside of 14.26%. Amazon.com has a consensus price target of $312.62, indicating a potential upside of 28.32%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Alphabet compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, profitability, media sentiment, valuation, risk, dividends and analyst recommendations.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Alphabet 37.92%38.99%27.41%

In the previous week, Alphabet had 3 more articles in the media than Alphabet. MarketBeat recorded 141 mentions for Alphabet and 138 mentions for Alphabet. Alphabet's average media sentiment score of 0.94 beat Alphabet's score of 0.74 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
87 Very Positive mention(s)
7 Positive mention(s)
27 Neutral mention(s)
15 Negative mention(s)
5 Very Negative mention(s)
Positive
Alphabet
99 Very Positive mention(s)
7 Positive mention(s)
18 Neutral mention(s)
12 Negative mention(s)
1 Very Negative mention(s)
Positive

27.3% of Alphabet shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 11.6% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Alphabet currently has a consensus price target of $376.19, suggesting a potential upside of 4.87%. Alphabet has a consensus price target of $413.54, suggesting a potential upside of 14.26%. Given Alphabet's higher possible upside, analysts plainly believe Alphabet is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
4 Strong Buy rating(s)
3.00
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Alphabet is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.79$132.17B$13.1127.36
Alphabet$402.84B10.89$132.17B$13.1127.61

Summary

Alphabet beats Alphabet on 7 of the 12 factors compared between the two stocks.

How does Alphabet compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, risk, dividends, analyst recommendations, profitability, earnings and valuation.

Alphabet has a net margin of 37.92% compared to Meta Platforms' net margin of 32.84%. Alphabet's return on equity of 38.99% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
Alphabet 37.92%38.99%27.41%

Meta Platforms presently has a consensus target price of $840.64, indicating a potential upside of 39.38%. Alphabet has a consensus target price of $413.54, indicating a potential upside of 14.26%. Given Meta Platforms' higher probable upside, analysts plainly believe Meta Platforms is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
1 Sell rating(s)
9 Hold rating(s)
35 Buy rating(s)
3 Strong Buy rating(s)
2.83
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 13.5% of Meta Platforms shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Alphabet has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.59$60.46B$27.5121.92
Alphabet$402.84B10.89$132.17B$13.1127.61

In the previous week, Meta Platforms had 31 more articles in the media than Alphabet. MarketBeat recorded 169 mentions for Meta Platforms and 138 mentions for Alphabet. Alphabet's average media sentiment score of 0.94 beat Meta Platforms' score of 0.69 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
103 Very Positive mention(s)
10 Positive mention(s)
30 Neutral mention(s)
19 Negative mention(s)
4 Very Negative mention(s)
Positive
Alphabet
99 Very Positive mention(s)
7 Positive mention(s)
18 Neutral mention(s)
12 Negative mention(s)
1 Very Negative mention(s)
Positive

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

Meta Platforms has a beta of 1.25, suggesting that its stock price is 25% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, suggesting that its stock price is 24% more volatile than the broader market.

Summary

Alphabet beats Meta Platforms on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOGL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOGL vs. The Competition

MetricAlphabetINTERNET SERVICES IndustryComputer SectorNASDAQ Exchange
Market Cap$4.45T$166.89B$38.45B$12.46B
Dividend Yield0.24%4.16%3.18%6.49%
P/E Ratio28.0019.4778.0324.27
Price / Sales10.8954.06597.83118.30
Price / Cash28.9625.2046.2357.41
Price / Book10.542.339.476.38
Net Income$132.17B$5.67B$1.07B$331.30M
7 Day Performance0.20%1.26%-2.32%-1.84%
1 Month Performance-0.38%0.15%-1.59%0.85%
1 Year Performance107.57%-10.10%139.40%22.18%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOGL
Alphabet
4.4612 of 5 stars
$361.92
-1.4%
$413.54
+14.3%
+107.6%$4.45T$402.84B27.61190,820
AAPL
Apple
4.6706 of 5 stars
$307.73
+4.5%
$314.85
+2.3%
+48.0%$4.53T$416.16B37.26166,000
AMD
Advanced Micro Devices
3.2653 of 5 stars
$509.59
-5.8%
$448.78
-11.9%
+282.9%$828.66B$37.45B166.6231,000
AMZN
Amazon.com
4.8669 of 5 stars
$243.58
+0.8%
$312.79
+28.4%
+10.1%$2.62T$716.92B29.141,576,000
GOOG
Alphabet
3.955 of 5 stars
$355.64
-0.6%
$376.19
+5.8%
+104.8%$4.31T$422.50B27.15190,200

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This page (NASDAQ:GOOGL) was last updated on 7/8/2026 by MarketBeat.com Staff.
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