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Apple (AAPL) Competitors

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$301.54 -5.80 (-1.89%)
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AAPL vs. AMZN, GOOG, GOOGL, META, and MSFT

Should you buy Apple stock or one of its competitors? MarketBeat compares Apple with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Apple include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Apple compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, institutional ownership, media sentiment, valuation, earnings, dividends, analyst recommendations and risk.

Amazon.com has a beta of 1.45, indicating that its stock price is 45% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market.

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 0.1% of Apple shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Apple has a net margin of 27.15% compared to Amazon.com's net margin of 12.22%. Apple's return on equity of 146.69% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Apple 27.15%146.69%34.02%

Apple has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.68$77.67B$8.3629.33
Apple$416.16B10.64$112.01B$8.2736.46

Amazon.com currently has a consensus target price of $312.52, suggesting a potential upside of 27.44%. Apple has a consensus target price of $312.82, suggesting a potential upside of 3.74%. Given Amazon.com's stronger consensus rating and higher possible upside, research analysts clearly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66

In the previous week, Apple had 40 more articles in the media than Amazon.com. MarketBeat recorded 341 mentions for Apple and 301 mentions for Amazon.com. Apple's average media sentiment score of 0.87 beat Amazon.com's score of 0.82 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
176 Very Positive mention(s)
41 Positive mention(s)
37 Neutral mention(s)
35 Negative mention(s)
11 Very Negative mention(s)
Positive
Apple
206 Very Positive mention(s)
44 Positive mention(s)
59 Neutral mention(s)
27 Negative mention(s)
4 Very Negative mention(s)
Positive

Summary

Apple beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Apple compare to Alphabet?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, analyst recommendations, earnings, media sentiment, institutional ownership, valuation, profitability and risk.

In the previous week, Apple had 89 more articles in the media than Alphabet. MarketBeat recorded 341 mentions for Apple and 252 mentions for Alphabet. Apple's average media sentiment score of 0.87 beat Alphabet's score of 0.78 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
206 Very Positive mention(s)
44 Positive mention(s)
59 Neutral mention(s)
27 Negative mention(s)
4 Very Negative mention(s)
Positive
Alphabet
165 Very Positive mention(s)
16 Positive mention(s)
36 Neutral mention(s)
31 Negative mention(s)
4 Very Negative mention(s)
Positive

Apple has a beta of 1.09, indicating that its share price is 9% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market.

67.7% of Apple shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.64$112.01B$8.2736.46
Alphabet$402.84B10.86$132.17B$13.1127.55

Apple presently has a consensus price target of $312.82, suggesting a potential upside of 3.74%. Alphabet has a consensus price target of $376.00, suggesting a potential upside of 4.11%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
5 Strong Buy rating(s)
3.03

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Alphabet 37.92%38.99%27.41%

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Apple pays out 13.1% of its earnings in the form of a dividend. Alphabet pays out 6.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Apple compare to Alphabet?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, risk, valuation, earnings, institutional ownership and dividends.

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Apple pays out 13.1% of its earnings in the form of a dividend. Alphabet pays out 6.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Alphabet 37.92%38.99%27.41%

67.7% of Apple shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Apple has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market.

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.64$112.01B$8.2736.46
Alphabet$402.84B10.93$132.17B$13.1127.71

In the previous week, Apple had 105 more articles in the media than Alphabet. MarketBeat recorded 341 mentions for Apple and 236 mentions for Alphabet. Apple's average media sentiment score of 0.87 beat Alphabet's score of 0.83 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
206 Very Positive mention(s)
44 Positive mention(s)
59 Neutral mention(s)
27 Negative mention(s)
4 Very Negative mention(s)
Positive
Alphabet
163 Very Positive mention(s)
10 Positive mention(s)
33 Neutral mention(s)
27 Negative mention(s)
1 Very Negative mention(s)
Positive

Apple presently has a consensus target price of $312.82, indicating a potential upside of 3.74%. Alphabet has a consensus target price of $413.13, indicating a potential upside of 13.71%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Apple compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, dividends, institutional ownership, risk, media sentiment, earnings, profitability and analyst recommendations.

Meta Platforms currently has a consensus target price of $840.60, suggesting a potential upside of 43.60%. Apple has a consensus target price of $312.82, suggesting a potential upside of 3.74%. Given Meta Platforms' stronger consensus rating and higher probable upside, analysts plainly believe Meta Platforms is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
1 Sell rating(s)
9 Hold rating(s)
35 Buy rating(s)
3 Strong Buy rating(s)
2.83
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.4%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Meta Platforms is clearly the better dividend stock, given its higher yield and lower payout ratio.

Meta Platforms has a net margin of 32.84% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
Apple 27.15%146.69%34.02%

In the previous week, Apple had 123 more articles in the media than Meta Platforms. MarketBeat recorded 341 mentions for Apple and 218 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 0.88 beat Apple's score of 0.87 indicating that Meta Platforms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
145 Very Positive mention(s)
9 Positive mention(s)
29 Neutral mention(s)
27 Negative mention(s)
4 Very Negative mention(s)
Positive
Apple
206 Very Positive mention(s)
44 Positive mention(s)
59 Neutral mention(s)
27 Negative mention(s)
4 Very Negative mention(s)
Positive

Apple has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.37$60.46B$27.5121.28
Apple$416.16B10.64$112.01B$8.2736.46

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by insiders. Comparatively, 0.1% of Apple shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Meta Platforms has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market.

Summary

Meta Platforms beats Apple on 12 of the 20 factors compared between the two stocks.

How does Apple compare to Microsoft?

Microsoft (NASDAQ:MSFT) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, dividends, valuation, institutional ownership and media sentiment.

Microsoft has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, indicating that its share price is 9% more volatile than the broader market.

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.9%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Microsoft pays out 21.7% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has increased its dividend for 23 consecutive years and Apple has increased its dividend for 14 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Microsoft currently has a consensus target price of $561.20, indicating a potential upside of 36.30%. Apple has a consensus target price of $312.82, indicating a potential upside of 3.74%. Given Microsoft's stronger consensus rating and higher possible upside, equities research analysts plainly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
6 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.87
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66

Microsoft has a net margin of 39.34% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft39.34% 31.94% 18.47%
Apple 27.15%146.69%34.02%

In the previous week, Apple had 28 more articles in the media than Microsoft. MarketBeat recorded 341 mentions for Apple and 313 mentions for Microsoft. Apple's average media sentiment score of 0.87 beat Microsoft's score of 0.80 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
169 Very Positive mention(s)
40 Positive mention(s)
61 Neutral mention(s)
33 Negative mention(s)
8 Very Negative mention(s)
Positive
Apple
206 Very Positive mention(s)
44 Positive mention(s)
59 Neutral mention(s)
27 Negative mention(s)
4 Very Negative mention(s)
Positive

71.1% of Microsoft shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 0.0% of Microsoft shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Apple has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$281.72B10.86$101.83B$16.8024.51
Apple$416.16B10.64$112.01B$8.2736.46

Summary

Microsoft and Apple tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AAPL vs. The Competition

MetricAppleCOMP IndustryComputer SectorNASDAQ Exchange
Market Cap$4.51T$1.21T$38.94B$11.99B
Dividend Yield0.35%1.59%3.14%5.57%
P/E Ratio36.4625.07170.8823.74
Price / Sales10.643.45637.23108.00
Price / Cash36.7120.8548.7537.25
Price / Book60.4333.149.716.78
Net Income$112.01B$30.60B$1.07B$337.51M
7 Day Performance-1.56%-8.93%-3.08%-2.72%
1 Month Performance2.83%40.90%4.38%1.87%
1 Year Performance47.87%117.33%159.73%26.60%

Apple Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AAPL
Apple
4.4076 of 5 stars
$301.54
-1.9%
$312.82
+3.7%
+50.7%$4.51T$416.16B36.46166,000
AMZN
Amazon.com
4.835 of 5 stars
$255.54
+2.2%
$312.52
+22.3%
+15.2%$2.74T$716.92B30.471,576,000
GOOG
Alphabet
3.8027 of 5 stars
$367.57
+3.3%
$376.00
+2.3%
+109.1%$4.44T$402.84B27.97190,200
GOOGL
Alphabet
4.3 of 5 stars
$370.80
+3.3%
$413.04
+11.4%
+112.2%$4.48T$402.84B28.21190,820
META
Meta Platforms
4.9395 of 5 stars
$638.29
+2.5%
$840.60
+31.7%
-15.0%$1.62T$214.96B23.2178,865

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This page (NASDAQ:AAPL) was last updated on 6/8/2026 by MarketBeat.com Staff.
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