S&P 500   4,967.23
DOW   37,986.40
QQQ   414.65
How major US stock indexes fared Friday, 4/19/2024
Stock market today: Tumbling tech stocks drag Wall Street to the finish line of another losing week
American Express profits jump 34%, helped by jump in new customers, higher spending
American Express, Fifth Third rise; Netflix, PPG Industries fall, Friday, 4/19/2024
Intuitive Surgical Stock Can Trend Much Higher This Year 
3 Magnificent Seven Stocks Outperforming the Rest
Bargain Hunting: 3 Stocks With RSIs That Scream Oversold
S&P 500   4,967.23
DOW   37,986.40
QQQ   414.65
How major US stock indexes fared Friday, 4/19/2024
Stock market today: Tumbling tech stocks drag Wall Street to the finish line of another losing week
American Express profits jump 34%, helped by jump in new customers, higher spending
American Express, Fifth Third rise; Netflix, PPG Industries fall, Friday, 4/19/2024
Intuitive Surgical Stock Can Trend Much Higher This Year 
3 Magnificent Seven Stocks Outperforming the Rest
Bargain Hunting: 3 Stocks With RSIs That Scream Oversold
S&P 500   4,967.23
DOW   37,986.40
QQQ   414.65
How major US stock indexes fared Friday, 4/19/2024
Stock market today: Tumbling tech stocks drag Wall Street to the finish line of another losing week
American Express profits jump 34%, helped by jump in new customers, higher spending
American Express, Fifth Third rise; Netflix, PPG Industries fall, Friday, 4/19/2024
Intuitive Surgical Stock Can Trend Much Higher This Year 
3 Magnificent Seven Stocks Outperforming the Rest
Bargain Hunting: 3 Stocks With RSIs That Scream Oversold
S&P 500   4,967.23
DOW   37,986.40
QQQ   414.65
How major US stock indexes fared Friday, 4/19/2024
Stock market today: Tumbling tech stocks drag Wall Street to the finish line of another losing week
American Express profits jump 34%, helped by jump in new customers, higher spending
American Express, Fifth Third rise; Netflix, PPG Industries fall, Friday, 4/19/2024
Intuitive Surgical Stock Can Trend Much Higher This Year 
3 Magnificent Seven Stocks Outperforming the Rest
Bargain Hunting: 3 Stocks With RSIs That Scream Oversold

Apple (AAPL) Competitors

$165.00
-2.04 (-1.22%)
(As of 04/19/2024 ET)

AAPL vs. MSFT, NVDA, GOOG, GOOGL, META, TSM, DELL, SMCI, OMCL, and OSS

Should you be buying Apple stock or one of its competitors? The main competitors of Apple include Microsoft (MSFT), NVIDIA (NVDA), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Taiwan Semiconductor Manufacturing (TSM), Dell Technologies (DELL), Super Micro Computer (SMCI), Omnicell (OMCL), and One Stop Systems (OSS).

Apple vs.

Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, media sentiment, institutional ownership, risk, valuation, dividends, community ranking and profitability.

Apple has a beta of 1.27, suggesting that its share price is 27% more volatile than the S&P 500. Comparatively, Microsoft has a beta of 0.89, suggesting that its share price is 11% less volatile than the S&P 500.

Apple received 4086 more outperform votes than Microsoft when rated by MarketBeat users. Likewise, 82.25% of users gave Apple an outperform vote while only 72.50% of users gave Microsoft an outperform vote.

CompanyUnderperformOutperform
AppleOutperform Votes
7236
82.25%
Underperform Votes
1562
17.75%
MicrosoftOutperform Votes
3150
72.50%
Underperform Votes
1195
27.50%

Apple pays an annual dividend of $0.96 per share and has a dividend yield of 0.6%. Microsoft pays an annual dividend of $3.00 per share and has a dividend yield of 0.8%. Apple pays out 15.0% of its earnings in the form of a dividend. Microsoft pays out 27.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

60.4% of Apple shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 0.0% of Microsoft shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Microsoft has a net margin of 36.27% compared to Apple's net margin of 26.16%. Apple's return on equity of 156.04% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple26.16% 156.04% 29.39%
Microsoft 36.27%38.40%19.33%

Apple has higher revenue and earnings than Microsoft. Apple is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$383.29B6.65$97.00B$6.4225.73
Microsoft$211.92B14.00$72.36B$11.0636.11

Apple presently has a consensus target price of $203.34, suggesting a potential upside of 23.78%. Microsoft has a consensus target price of $432.13, suggesting a potential upside of 8.06%. Given Apple's higher possible upside, equities analysts clearly believe Apple is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
12 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.63
Microsoft
0 Sell rating(s)
3 Hold rating(s)
35 Buy rating(s)
0 Strong Buy rating(s)
2.92

In the previous week, Apple had 13 more articles in the media than Microsoft. MarketBeat recorded 149 mentions for Apple and 136 mentions for Microsoft. Microsoft's average media sentiment score of 0.54 beat Apple's score of 0.31 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
52 Very Positive mention(s)
22 Positive mention(s)
33 Neutral mention(s)
32 Negative mention(s)
6 Very Negative mention(s)
Neutral
Microsoft
67 Very Positive mention(s)
16 Positive mention(s)
37 Neutral mention(s)
10 Negative mention(s)
4 Very Negative mention(s)
Positive

Summary

Apple beats Microsoft on 12 of the 21 factors compared between the two stocks.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AAPL vs. The Competition

MetricAppleElectronic computers IndustryComputer SectorNASDAQ Exchange
Market Cap$2.55T$334.97B$18.85B$7.30B
Dividend Yield0.57%0.85%2.76%4.01%
P/E Ratio25.7026.81249.4018.06
Price / Sales6.653.12527.1389.22
Price / Cash24.0828.5027.8834.82
Price / Book41.2510.556.294.16
Net Income$97.00B$12.63B$631.73M$214.28M
7 Day Performance-6.54%-7.11%-3.42%-3.54%
1 Month Performance-6.29%-10.80%-4.47%-4.09%
1 Year Performance-1.57%71.76%12.93%3.30%

Apple Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MSFT
Microsoft
4.5275 of 5 stars
$404.27
-1.8%
$432.13
+6.9%
+40.2%$3.00T$211.92B36.55221,000Upcoming Earnings
Analyst Report
NVDA
NVIDIA
4.8966 of 5 stars
$846.71
+0.8%
$940.30
+11.1%
+206.0%$2.12T$60.92B70.9129,600Analyst Report
Analyst Revision
GOOG
Alphabet
4.1221 of 5 stars
$157.46
+0.4%
$159.86
+1.5%
+49.8%$1.96T$307.39B27.15182,502Upcoming Earnings
Analyst Report
Insider Selling
GOOGL
Alphabet
2.6468 of 5 stars
$156.01
+0.3%
$157.00
+0.6%
+49.3%$1.94T$307.39B26.90182,502Upcoming Earnings
Analyst Report
Insider Selling
News Coverage
META
Meta Platforms
4.0397 of 5 stars
$501.80
+1.5%
$509.90
+1.6%
+130.3%$1.28T$134.90B33.6867,317Upcoming Earnings
Analyst Report
Insider Selling
News Coverage
TSM
Taiwan Semiconductor Manufacturing
3.379 of 5 stars
$132.27
-4.9%
$155.75
+17.8%
+50.0%$686.01B$69.30B25.5373,090Analyst Report
News Coverage
Gap Down
High Trading Volume
DELL
Dell Technologies
4.8162 of 5 stars
$118.37
-1.0%
$102.88
-13.1%
+160.2%$84.49B$88.43B27.09120,000Analyst Report
SMCI
Super Micro Computer
4.9943 of 5 stars
$928.48
-3.3%
$949.85
+2.3%
+701.2%$51.93B$7.12B72.485,126Analyst Report
Gap Down
OMCL
Omnicell
1.8676 of 5 stars
$27.25
+3.7%
$42.20
+54.9%
-52.9%$1.25B$1.15B-60.563,650Analyst Revision
News Coverage
OSS
One Stop Systems
1.4313 of 5 stars
$2.98
+0.7%
$4.06
+36.3%
+20.6%$61.87M$60.90M-9.0396

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This page (NASDAQ:AAPL) was last updated on 4/19/2024 by MarketBeat.com Staff

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