Apple (AAPL) Competitors $212.44 +4.62 (+2.22%) Closing price 04:00 PM EasternExtended Trading$212.13 -0.31 (-0.15%) As of 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock AAPL vs. AMZN, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, BRK.B, and DISShould you be buying Apple stock or one of its competitors? The main competitors of Apple include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Berkshire Hathaway (BRK.B), and Walt Disney (DIS). Apple vs. Its Competitors Amazon.com Alphabet Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Berkshire Hathaway Walt Disney Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, media sentiment, risk and dividends. Do insiders & institutionals hold more shares of AMZN or AAPL? 72.2% of Amazon.com shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 9.7% of Amazon.com shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Which has more risk and volatility, AMZN or AAPL? Amazon.com has a beta of 1.33, suggesting that its share price is 33% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.2, suggesting that its share price is 20% more volatile than the S&P 500. Is AMZN or AAPL more profitable? Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.14%. Apple's return on equity of 167.24% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Amazon.com10.14% 24.14% 10.90% Apple 24.30%167.24%31.35% Does the media prefer AMZN or AAPL? In the previous week, Apple had 39 more articles in the media than Amazon.com. MarketBeat recorded 299 mentions for Apple and 260 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.89 beat Apple's score of 0.72 indicating that Amazon.com is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amazon.com 154 Very Positive mention(s) 36 Positive mention(s) 43 Neutral mention(s) 17 Negative mention(s) 4 Very Negative mention(s) Positive Apple 144 Very Positive mention(s) 27 Positive mention(s) 76 Neutral mention(s) 35 Negative mention(s) 14 Very Negative mention(s) Positive Do analysts recommend AMZN or AAPL? Amazon.com presently has a consensus price target of $245.60, suggesting a potential upside of 11.68%. Apple has a consensus price target of $234.95, suggesting a potential upside of 10.59%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amazon.com 0 Sell rating(s) 2 Hold rating(s) 45 Buy rating(s) 1 Strong Buy rating(s) 2.98Apple 2 Sell rating(s) 11 Hold rating(s) 18 Buy rating(s) 2 Strong Buy rating(s) 2.61 Which has preferable earnings and valuation, AMZN or AAPL? Apple has lower revenue, but higher earnings than Amazon.com. Apple is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmazon.com$637.96B3.66$59.25B$6.1435.82Apple$391.04B8.11$93.74B$6.4233.09 SummaryAmazon.com beats Apple on 9 of the 17 factors compared between the two stocks. Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AAPL vs. The Competition Export to ExcelMetricAppleCOMP IndustryComputer SectorNASDAQ ExchangeMarket Cap$3.10T$806.38B$27.19B$8.87BDividend Yield0.50%2.10%3.15%4.10%P/E Ratio33.0918.5036.0419.88Price / Sales8.112.422,037.69113.66Price / Cash27.2212.0737.6556.90Price / Book56.3529.307.055.38Net Income$93.74B$25.62B$763.02M$248.50M7 Day Performance5.40%4.08%3.10%2.97%1 Month Performance5.32%7.01%6.51%6.02%1 Year Performance-3.55%-14.64%52,212.28%20.39% Apple Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AAPLApple4.821 of 5 stars$212.44+2.2%$234.95+10.6%-4.1%$3.10T$391.04B33.09164,000Trending NewsAnalyst UpgradeOptions VolumeAMZNAmazon.com4.6666 of 5 stars$220.76-1.1%$245.81+11.4%+11.8%$2.34T$637.96B35.911,556,000Trending NewsAnalyst ForecastInsider TradeGOOGAlphabet4.8637 of 5 stars$177.13-0.6%$206.38+16.5%-4.1%$2.15T$359.71B19.75190,200Trending NewsGOOGLAlphabet4.2359 of 5 stars$176.43-1.2%$199.95+13.3%-3.9%$2.14T$359.71B19.68183,323Trending NewsAnalyst ForecastMETAMeta Platforms3.9333 of 5 stars$740.17+0.9%$719.52-2.8%+42.5%$1.86T$170.36B28.8174,067Trending NewsAnalyst ForecastInsider TradeMSFTMicrosoft4.6498 of 5 stars$498.82+0.6%$521.14+4.5%+7.7%$3.71T$245.12B38.54228,000Trending NewsAnalyst DowngradeNFLXNetflix4.4232 of 5 stars$1,330.70+0.6%$1,172.73-11.9%+92.0%$565.47B$39.00B62.7914,000Trending NewsAnalyst ForecastInsider TradeNVDANVIDIA4.8828 of 5 stars$157.97+0.1%$175.78+11.3%+23.3%$3.86T$130.50B50.9836,000Trending NewsInsider TradeTSLATesla4.5213 of 5 stars$321.50-0.7%$298.37-7.2%+43.3%$1.03T$97.69B176.19125,665Trending NewsAnalyst ForecastAnalyst RevisionGap UpBRK.BBerkshire Hathaway0.4418 of 5 stars$485.06-0.1%$520.00+7.2%+20.9%$1.05T$371.43B12.93392,400DISWalt Disney4.4784 of 5 stars$123.45+0.9%$125.79+1.9%+26.0%$221.82B$91.36B25.23233,000Trending NewsAnalyst UpgradeAnalyst Revision Related Companies and Tools Related Companies Amazon.com Competitors Alphabet Competitors Alphabet Competitors Meta Platforms Competitors Microsoft Competitors Netflix Competitors NVIDIA Competitors Tesla Competitors Berkshire Hathaway Competitors Walt Disney Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AAPL) was last updated on 7/2/2025 by MarketBeat.com Staff From Our PartnersElon’s NEXT Big IPO?Cancel your internet TODAY!? 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