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Apple (AAPL) Competitors

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$337.72 +1.05 (+0.31%)
As of 11:29 AM Eastern
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AAPL vs. AMZN, GOOG, GOOGL, META, and MSFT

Should you buy Apple stock or one of its competitors? Apple's main competitors and comparable companies include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Apple compare to Amazon.com?

Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability, media sentiment and analyst recommendations.

Apple presently has a consensus target price of $340.02, indicating a potential upside of 1.00%. Amazon.com has a consensus target price of $322.86, indicating a potential upside of 24.22%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
14 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.60
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

Apple has a beta of 1.07, indicating that its share price is 7% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, indicating that its share price is 45% more volatile than the broader market.

67.7% of Apple shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.81$112.01B$8.7238.61
Amazon.com$716.92B3.91$77.67B$12.4320.91

Apple has a net margin of 27.62% compared to Amazon.com's net margin of 17.44%. Apple's return on equity of 135.46% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Amazon.com 17.44%18.00%8.97%

In the previous week, Amazon.com had 66 more articles in the media than Apple. MarketBeat recorded 295 mentions for Amazon.com and 229 mentions for Apple. Apple's average media sentiment score of 1.02 beat Amazon.com's score of 0.83 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
163 Very Positive mention(s)
23 Positive mention(s)
30 Neutral mention(s)
9 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
162 Very Positive mention(s)
59 Positive mention(s)
36 Neutral mention(s)
29 Negative mention(s)
7 Very Negative mention(s)
Positive

Summary

Amazon.com beats Apple on 9 of the 17 factors compared between the two stocks.

How does Apple compare to Alphabet?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, profitability, earnings, dividends, media sentiment, valuation, risk and analyst recommendations.

67.7% of Apple shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Alphabet 54.77%51.32%35.42%

In the previous week, Apple had 65 more articles in the media than Alphabet. MarketBeat recorded 229 mentions for Apple and 164 mentions for Alphabet. Apple's average media sentiment score of 1.02 beat Alphabet's score of 0.54 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
163 Very Positive mention(s)
23 Positive mention(s)
30 Neutral mention(s)
9 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
72 Very Positive mention(s)
20 Positive mention(s)
47 Neutral mention(s)
19 Negative mention(s)
5 Very Negative mention(s)
Positive

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays out 12.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Apple has a beta of 1.07, meaning that its share price is 7% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.19, meaning that its share price is 19% more volatile than the broader market.

Apple presently has a consensus target price of $340.02, indicating a potential upside of 1.00%. Alphabet has a consensus target price of $420.08, indicating a potential upside of 20.93%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
14 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.60
Alphabet
0 Sell rating(s)
3 Hold rating(s)
35 Buy rating(s)
6 Strong Buy rating(s)
3.07

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.81$112.01B$8.7238.61
Alphabet$402.84B10.55$132.17B$19.9117.45

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Apple compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, dividends, analyst recommendations, media sentiment, profitability, risk, institutional ownership and valuation.

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.64$132.17B$19.9117.60
Apple$416.16B11.81$112.01B$8.7238.61

In the previous week, Apple had 74 more articles in the media than Alphabet. MarketBeat recorded 229 mentions for Apple and 155 mentions for Alphabet. Apple's average media sentiment score of 1.02 beat Alphabet's score of 0.60 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
79 Very Positive mention(s)
11 Positive mention(s)
45 Neutral mention(s)
17 Negative mention(s)
2 Very Negative mention(s)
Positive
Apple
163 Very Positive mention(s)
23 Positive mention(s)
30 Neutral mention(s)
9 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Apple has raised its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Apple 27.62%135.46%34.11%

Alphabet presently has a consensus price target of $425.72, suggesting a potential upside of 21.46%. Apple has a consensus price target of $340.02, suggesting a potential upside of 1.00%. Given Alphabet's stronger consensus rating and higher probable upside, equities analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
5 Strong Buy rating(s)
3.02
Apple
2 Sell rating(s)
14 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.60

Alphabet has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market. Comparatively, Apple has a beta of 1.07, indicating that its stock price is 7% more volatile than the broader market.

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Apple compare to Meta Platforms?

Apple (NASDAQ:AAPL) and Meta Platforms (NASDAQ:META) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, profitability, institutional ownership, media sentiment, valuation and earnings.

Meta Platforms has a net margin of 29.83% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Meta Platforms 29.83%33.18%20.07%

Apple presently has a consensus price target of $340.02, suggesting a potential upside of 1.00%. Meta Platforms has a consensus price target of $791.86, suggesting a potential upside of 9.78%. Given Meta Platforms' stronger consensus rating and higher probable upside, analysts clearly believe Meta Platforms is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
14 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.60
Meta Platforms
0 Sell rating(s)
10 Hold rating(s)
44 Buy rating(s)
3 Strong Buy rating(s)
2.88

67.7% of Apple shares are held by institutional investors. Comparatively, 79.9% of Meta Platforms shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 13.5% of Meta Platforms shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Apple has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.81$112.01B$8.7238.61
Meta Platforms$200.97B9.14$60.46B$26.5527.17

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Apple pays out 12.4% of its earnings in the form of a dividend. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Meta Platforms has raised its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Apple had 123 more articles in the media than Meta Platforms. MarketBeat recorded 229 mentions for Apple and 106 mentions for Meta Platforms. Apple's average media sentiment score of 1.02 beat Meta Platforms' score of 0.80 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
163 Very Positive mention(s)
23 Positive mention(s)
30 Neutral mention(s)
9 Negative mention(s)
0 Very Negative mention(s)
Positive
Meta Platforms
64 Very Positive mention(s)
7 Positive mention(s)
23 Neutral mention(s)
8 Negative mention(s)
2 Very Negative mention(s)
Positive

Apple has a beta of 1.07, meaning that its share price is 7% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.19, meaning that its share price is 19% more volatile than the broader market.

Summary

Apple and Meta Platforms tied by winning 10 of the 20 factors compared between the two stocks.

How does Apple compare to Microsoft?

Microsoft (NASDAQ:MSFT) and Apple (NASDAQ:AAPL) are both large-cap technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, valuation, analyst recommendations, media sentiment and dividends.

Microsoft has a net margin of 40.31% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
Apple 27.62%135.46%34.11%

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.7%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Microsoft pays out 20.3% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has raised its dividend for 23 consecutive years and Apple has raised its dividend for 14 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Microsoft has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market. Comparatively, Apple has a beta of 1.07, indicating that its share price is 7% more volatile than the broader market.

71.1% of Microsoft shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Microsoft has higher earnings, but lower revenue than Apple. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.85$133.75B$17.9629.50
Apple$416.16B11.81$112.01B$8.7238.61

In the previous week, Microsoft had 48 more articles in the media than Apple. MarketBeat recorded 277 mentions for Microsoft and 229 mentions for Apple. Microsoft's average media sentiment score of 1.07 beat Apple's score of 1.02 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
181 Very Positive mention(s)
40 Positive mention(s)
37 Neutral mention(s)
13 Negative mention(s)
5 Very Negative mention(s)
Positive
Apple
163 Very Positive mention(s)
23 Positive mention(s)
30 Neutral mention(s)
9 Negative mention(s)
0 Very Negative mention(s)
Positive

Microsoft currently has a consensus price target of $578.73, indicating a potential upside of 9.24%. Apple has a consensus price target of $340.02, indicating a potential upside of 1.00%. Given Microsoft's stronger consensus rating and higher probable upside, equities analysts plainly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
2 Sell rating(s)
5 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.81
Apple
2 Sell rating(s)
14 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.60

Summary

Microsoft beats Apple on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AAPL vs. The Competition

MetricAppleTechnology Hardware, Storage & Peripherals IndustryTechnology SectorNASDAQ Exchange
Market Cap$4.93T$119.20B$31.59B$13.32B
Dividend Yield0.32%1.64%2.75%16.47%
P/E Ratio38.7132.0680.9826.03
Price / Sales11.8678.90585.5485.81
Price / Cash39.8523.0752.2752.81
Price / Book67.778.238.136.24
Net Income$112.01B$3.49B$766.56M$381.89M
7 Day Performance2.37%-3.19%-0.48%-1.29%
1 Month Performance6.94%-5.32%-1.04%-5.52%
1 Year Performance31.04%47.26%166.51%-1.47%

Apple Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AAPL
Apple
4.6251 of 5 stars
$337.72
+0.3%
$340.02
+0.7%
+31.3%$4.93T$416.16B38.73166,000
AMZN
Amazon.com
4.9704 of 5 stars
$250.09
+0.3%
$321.19
+28.4%
+17.2%$2.70T$716.92B20.111,576,000
GOOG
Alphabet
4.5556 of 5 stars
$340.93
+0.6%
$420.55
+23.4%
+40.6%$4.17T$402.84B17.12198,933
GOOGL
Alphabet
4.6735 of 5 stars
$344.08
+0.5%
$425.50
+23.7%
+42.6%$4.21T$402.84B17.28190,820
META
Meta Platforms
4.4911 of 5 stars
$751.34
-3.4%
$785.90
+4.6%
+1.2%$1.91T$228.25B28.2578,865

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This page (NASDAQ:AAPL) was last updated on 10/8/2026 by MarketBeat.com Staff.
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