Happy Thanksgiving! Save 50% on Your MarketBeat All Access Subscription.
  •  days
  •  Hours
  •  Minutes
  •  Seconds
×
S&P 500   4,026.12
DOW   34,347.03
QQQ   286.92
Considerations When Rolling Over a 401(k) into a Roth IRA
See how to make money instead of spending it on Black Friday with this offer (Ad)
Airbnb has a plan to fix cleaning fees
Saudi viewers angry over apparent ban on World Cup streaming
See how to make money instead of spending it on Black Friday with this offer (Ad)
Walmart shooting claims teen, young woman, father, mother
Cuba's informal market finds new space on growing internet
THE BEST BLACK FRIDAY DEAL YET (Ad)
Bird flu prompts slaughter of 1.8M chickens in Nebraska
US-England World Cup game seen by 19.98M on US television
S&P 500   4,026.12
DOW   34,347.03
QQQ   286.92
Considerations When Rolling Over a 401(k) into a Roth IRA
See how to make money instead of spending it on Black Friday with this offer (Ad)
Airbnb has a plan to fix cleaning fees
Saudi viewers angry over apparent ban on World Cup streaming
See how to make money instead of spending it on Black Friday with this offer (Ad)
Walmart shooting claims teen, young woman, father, mother
Cuba's informal market finds new space on growing internet
THE BEST BLACK FRIDAY DEAL YET (Ad)
Bird flu prompts slaughter of 1.8M chickens in Nebraska
US-England World Cup game seen by 19.98M on US television
S&P 500   4,026.12
DOW   34,347.03
QQQ   286.92
Considerations When Rolling Over a 401(k) into a Roth IRA
See how to make money instead of spending it on Black Friday with this offer (Ad)
Airbnb has a plan to fix cleaning fees
Saudi viewers angry over apparent ban on World Cup streaming
See how to make money instead of spending it on Black Friday with this offer (Ad)
Walmart shooting claims teen, young woman, father, mother
Cuba's informal market finds new space on growing internet
THE BEST BLACK FRIDAY DEAL YET (Ad)
Bird flu prompts slaughter of 1.8M chickens in Nebraska
US-England World Cup game seen by 19.98M on US television
S&P 500   4,026.12
DOW   34,347.03
QQQ   286.92
Considerations When Rolling Over a 401(k) into a Roth IRA
See how to make money instead of spending it on Black Friday with this offer (Ad)
Airbnb has a plan to fix cleaning fees
Saudi viewers angry over apparent ban on World Cup streaming
See how to make money instead of spending it on Black Friday with this offer (Ad)
Walmart shooting claims teen, young woman, father, mother
Cuba's informal market finds new space on growing internet
THE BEST BLACK FRIDAY DEAL YET (Ad)
Bird flu prompts slaughter of 1.8M chickens in Nebraska
US-England World Cup game seen by 19.98M on US television

Apple - AAPL Competitors

$148.11
-2.96 (-1.96%)
(As of 11/25/2022 12:00 AM ET)
Add
Compare
Today's Range
$147.12
$148.88
50-Day Range
$134.87
$156.90
52-Week Range
$129.04
$182.94
Volume
35.20 million shs
Average Volume
84.40 million shs
Market Capitalization
$2.36 trillion
P/E Ratio
24.24
Dividend Yield
0.62%
Price Target
$176.30

AAPL vs. MSFT, GOOG, GOOGL, DELL, SMCI, OSS, SCKT, TSM, NVDA, and META

Should you be buying Apple stock or one of its competitors? The main competitors of Apple include Microsoft (MSFT), Alphabet (GOOG), Alphabet (GOOGL), Dell Technologies (DELL), Super Micro Computer (SMCI), One Stop Systems (OSS), Socket Mobile (SCKT), Taiwan Semiconductor Manufacturing (TSM), NVIDIA (NVDA), and Meta Platforms (META). These companies are all part of the "computer and technology" sector.

Apple vs.

Microsoft (NASDAQ:MSFT) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, community ranking, media sentiment, risk, earnings, dividends, valuation, profitability and analyst recommendations.

Microsoft pays an annual dividend of $2.72 per share and has a dividend yield of 1.1%. Apple pays an annual dividend of $0.92 per share and has a dividend yield of 0.6%. Microsoft pays out 29.3% of its earnings in the form of a dividend. Apple pays out 15.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has raised its dividend for 19 consecutive years and Apple has raised its dividend for 11 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Apple received 4096 more outperform votes than Microsoft when rated by MarketBeat users. Likewise, 83.05% of users gave Apple an outperform vote while only 73.91% of users gave Microsoft an outperform vote.

CompanyUnderperformOutperform
MicrosoftOutperform Votes
3060
73.91%
Underperform Votes
1080
26.09%
AppleOutperform Votes
7156
83.05%
Underperform Votes
1460
16.95%

In the previous week, Apple had 41 more articles in the media than Microsoft. MarketBeat recorded 70 mentions for Apple and 29 mentions for Microsoft. Apple's average media sentiment score of 0.31 beat Microsoft's score of 0.17 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
6 Very Positive mention(s)
8 Positive mention(s)
5 Neutral mention(s)
6 Negative mention(s)
2 Very Negative mention(s)
Neutral
Apple
14 Very Positive mention(s)
14 Positive mention(s)
19 Neutral mention(s)
8 Negative mention(s)
10 Very Negative mention(s)
Neutral

Microsoft has a net margin of 34.37% compared to Apple's net margin of 25.31%. Apple's return on equity of 160.90% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft 34.37% 42.10% 19.80%
Apple 25.31% 160.90% 28.09%

Apple has higher revenue and earnings than Microsoft. Apple is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$198.27 billion9.31$72.74 billion$9.2826.67
Apple$394.33 billion5.98$99.80 billion$6.1124.24

69.3% of Microsoft shares are owned by institutional investors. Comparatively, 57.7% of Apple shares are owned by institutional investors. 0.0% of Microsoft shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Microsoft presently has a consensus price target of $300.64, indicating a potential upside of 21.47%. Apple has a consensus price target of $176.30, indicating a potential upside of 19.03%. Given Microsoft's stronger consensus rating and higher possible upside, research analysts clearly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
3 Hold rating(s)
30 Buy rating(s)
0 Strong Buy rating(s)
2.91
Apple
2 Sell rating(s)
6 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.72

Microsoft has a beta of 0.92, indicating that its stock price is 8% less volatile than the S&P 500. Comparatively, Apple has a beta of 1.25, indicating that its stock price is 25% more volatile than the S&P 500.

Summary

Apple beats Microsoft on 12 of the 22 factors compared between the two stocks.


New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

AAPL vs. The Competition

MetricAppleElectronic computers IndustryComputer SectorNASDAQ Exchange
Market Cap$2.36T$300.37B$12.38B$5.47B
Dividend Yield0.62%1.45%4.37%3.95%
P/E Ratio24.2431.92362.8511.97
Price / Sales5.982.31771.8688.25
Price / Cash21.2412.1451.7084.15
Price / Book46.438.537.226.52
Net Income$99.80B$13.25B$784.38M$236.06M
7 Day Performance-2.10%0.16%0.35%1.82%
1 Month Performance2.29%3.11%8.38%4.90%
1 Year Performance-5.55%-15.75%109.74%-26.94%

Apple Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MSFT
Microsoft
3.0809 of 5 stars
$247.58
+1.0%
$300.64
+21.4%
-24.9%$1.85T$198.27B26.68221,000
GOOG
Alphabet
2.9248 of 5 stars
$98.82
+1.5%
$147.23
+49.0%
-31.7%$1.28T$257.64B19.62156,500
GOOGL
Alphabet
2.9444 of 5 stars
$98.46
+1.5%
$134.24
+36.3%
-31.5%$1.27T$257.64B19.55156,500Analyst Report
DELL
Dell Technologies
2.9765 of 5 stars
$44.61
+1.7%
$50.38
+12.9%
-20.6%$32.70B$101.20B18.74133,000Earnings Report
Analyst Report
SMCI
Super Micro Computer
1.683 of 5 stars
$91.22
+4.0%
$88.00
-3.5%
+132.2%$4.83B$5.20B11.184,607Positive News
OSS
One Stop Systems
2.4307 of 5 stars
$3.10
-1.6%
$6.25
+101.6%
-42.3%$62.10M$61.98M77.52103
SCKT
Socket Mobile
0 of 5 stars
$1.99
+2.6%
N/A-61.0%$14.33M$23.20M39.8153Positive News
Gap Down
TSM
Taiwan Semiconductor Manufacturing
2.6499 of 5 stars
$81.97
-0.7%
$116.57
+42.2%
-30.5%$425.13B$56.82B13.9265,152
NVDA
NVIDIA
3.2887 of 5 stars
$165.19
+3.0%
$211.09
+27.8%
-48.4%$411.32B$26.91B70.2922,473
META
Meta Platforms
2.6338 of 5 stars
$112.24
+0.7%
$168.26
+49.9%
-66.6%$297.61B$117.93B10.7071,970
This page (NASDAQ:AAPL) was last updated on 11/27/2022 by MarketBeat.com Staff