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Apple (AAPL) Competitors

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$212.44 +4.62 (+2.22%)
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$212.13 -0.31 (-0.15%)
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AAPL vs. AMZN, GOOG, GOOGL, META, MSFT, NFLX, NVDA, TSLA, BRK.B, and DIS

Should you be buying Apple stock or one of its competitors? The main competitors of Apple include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Berkshire Hathaway (BRK.B), and Walt Disney (DIS).

Apple vs. Its Competitors

Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, media sentiment, risk and dividends.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 9.7% of Amazon.com shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Amazon.com has a beta of 1.33, suggesting that its share price is 33% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.2, suggesting that its share price is 20% more volatile than the S&P 500.

Apple has a net margin of 24.30% compared to Amazon.com's net margin of 10.14%. Apple's return on equity of 167.24% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com10.14% 24.14% 10.90%
Apple 24.30%167.24%31.35%

In the previous week, Apple had 39 more articles in the media than Amazon.com. MarketBeat recorded 299 mentions for Apple and 260 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.89 beat Apple's score of 0.72 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
154 Very Positive mention(s)
36 Positive mention(s)
43 Neutral mention(s)
17 Negative mention(s)
4 Very Negative mention(s)
Positive
Apple
144 Very Positive mention(s)
27 Positive mention(s)
76 Neutral mention(s)
35 Negative mention(s)
14 Very Negative mention(s)
Positive

Amazon.com presently has a consensus price target of $245.60, suggesting a potential upside of 11.68%. Apple has a consensus price target of $234.95, suggesting a potential upside of 10.59%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
45 Buy rating(s)
1 Strong Buy rating(s)
2.98
Apple
2 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.61

Apple has lower revenue, but higher earnings than Amazon.com. Apple is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$637.96B3.66$59.25B$6.1435.82
Apple$391.04B8.11$93.74B$6.4233.09

Summary

Amazon.com beats Apple on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AAPL vs. The Competition

MetricAppleCOMP IndustryComputer SectorNASDAQ Exchange
Market Cap$3.10T$806.38B$27.19B$8.87B
Dividend Yield0.50%2.10%3.15%4.10%
P/E Ratio33.0918.5036.0419.88
Price / Sales8.112.422,037.69113.66
Price / Cash27.2212.0737.6556.90
Price / Book56.3529.307.055.38
Net Income$93.74B$25.62B$763.02M$248.50M
7 Day Performance5.40%4.08%3.10%2.97%
1 Month Performance5.32%7.01%6.51%6.02%
1 Year Performance-3.55%-14.64%52,212.28%20.39%

Apple Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AAPL
Apple
4.821 of 5 stars
$212.44
+2.2%
$234.95
+10.6%
-4.1%$3.10T$391.04B33.09164,000Trending News
Analyst Upgrade
Options Volume
AMZN
Amazon.com
4.6666 of 5 stars
$220.76
-1.1%
$245.81
+11.4%
+11.8%$2.34T$637.96B35.911,556,000Trending News
Analyst Forecast
Insider Trade
GOOG
Alphabet
4.8637 of 5 stars
$177.13
-0.6%
$206.38
+16.5%
-4.1%$2.15T$359.71B19.75190,200Trending News
GOOGL
Alphabet
4.2359 of 5 stars
$176.43
-1.2%
$199.95
+13.3%
-3.9%$2.14T$359.71B19.68183,323Trending News
Analyst Forecast
META
Meta Platforms
3.9333 of 5 stars
$740.17
+0.9%
$719.52
-2.8%
+42.5%$1.86T$170.36B28.8174,067Trending News
Analyst Forecast
Insider Trade
MSFT
Microsoft
4.6498 of 5 stars
$498.82
+0.6%
$521.14
+4.5%
+7.7%$3.71T$245.12B38.54228,000Trending News
Analyst Downgrade
NFLX
Netflix
4.4232 of 5 stars
$1,330.70
+0.6%
$1,172.73
-11.9%
+92.0%$565.47B$39.00B62.7914,000Trending News
Analyst Forecast
Insider Trade
NVDA
NVIDIA
4.8828 of 5 stars
$157.97
+0.1%
$175.78
+11.3%
+23.3%$3.86T$130.50B50.9836,000Trending News
Insider Trade
TSLA
Tesla
4.5213 of 5 stars
$321.50
-0.7%
$298.37
-7.2%
+43.3%$1.03T$97.69B176.19125,665Trending News
Analyst Forecast
Analyst Revision
Gap Up
BRK.B
Berkshire Hathaway
0.4418 of 5 stars
$485.06
-0.1%
$520.00
+7.2%
+20.9%$1.05T$371.43B12.93392,400
DIS
Walt Disney
4.4784 of 5 stars
$123.45
+0.9%
$125.79
+1.9%
+26.0%$221.82B$91.36B25.23233,000Trending News
Analyst Upgrade
Analyst Revision

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This page (NASDAQ:AAPL) was last updated on 7/2/2025 by MarketBeat.com Staff
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