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Apple (AAPL) Competitors

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$313.33 +0.92 (+0.29%)
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AAPL vs. AMZN, GOOG, GOOGL, META, and MSFT

Should you buy Apple stock or one of its competitors? MarketBeat compares Apple with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Apple include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Apple compare to Amazon.com?

Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, profitability, institutional ownership, earnings, risk, valuation, analyst recommendations and dividends.

In the previous week, Amazon.com had 112 more articles in the media than Apple. MarketBeat recorded 428 mentions for Amazon.com and 316 mentions for Apple. Amazon.com's average media sentiment score of 0.91 beat Apple's score of 0.53 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
160 Very Positive mention(s)
45 Positive mention(s)
56 Neutral mention(s)
35 Negative mention(s)
16 Very Negative mention(s)
Positive
Amazon.com
269 Very Positive mention(s)
66 Positive mention(s)
60 Neutral mention(s)
23 Negative mention(s)
7 Very Negative mention(s)
Positive

Apple has a beta of 1.09, indicating that its share price is 9% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, indicating that its share price is 45% more volatile than the broader market.

Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.99$112.01B$8.7235.93
Amazon.com$716.92B4.13$77.67B$12.4322.08

Apple has a net margin of 27.62% compared to Amazon.com's net margin of 17.44%. Apple's return on equity of 135.46% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Amazon.com 17.44%18.00%8.97%

Apple presently has a consensus target price of $330.44, suggesting a potential upside of 5.46%. Amazon.com has a consensus target price of $322.56, suggesting a potential upside of 17.52%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
3 Sell rating(s)
11 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.56
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

67.7% of Apple shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Amazon.com beats Apple on 10 of the 16 factors compared between the two stocks.

How does Apple compare to Alphabet?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, profitability, institutional ownership, media sentiment, earnings, dividends, risk and analyst recommendations.

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Apple pays out 12.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

67.7% of Apple shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Alphabet has higher revenue and earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.99$112.01B$8.7235.93
Alphabet$445.87B9.70$132.17B$19.9117.75

In the previous week, Apple had 123 more articles in the media than Alphabet. MarketBeat recorded 316 mentions for Apple and 193 mentions for Alphabet. Alphabet's average media sentiment score of 0.69 beat Apple's score of 0.53 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
160 Very Positive mention(s)
45 Positive mention(s)
56 Neutral mention(s)
35 Negative mention(s)
16 Very Negative mention(s)
Positive
Alphabet
109 Very Positive mention(s)
16 Positive mention(s)
30 Neutral mention(s)
30 Negative mention(s)
6 Very Negative mention(s)
Positive

Apple has a beta of 1.09, suggesting that its share price is 9% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market.

Apple currently has a consensus price target of $330.44, suggesting a potential upside of 5.46%. Alphabet has a consensus price target of $410.09, suggesting a potential upside of 16.02%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
3 Sell rating(s)
11 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.56
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
6 Strong Buy rating(s)
3.05

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Alphabet 54.77%51.32%35.42%

Summary

Alphabet beats Apple on 13 of the 20 factors compared between the two stocks.

How does Apple compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, media sentiment, earnings, institutional ownership, analyst recommendations, risk, valuation and profitability.

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Apple 27.62%135.46%34.11%

Alphabet currently has a consensus price target of $419.86, indicating a potential upside of 18.50%. Apple has a consensus price target of $330.44, indicating a potential upside of 5.46%. Given Alphabet's stronger consensus rating and higher possible upside, research analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04
Apple
3 Sell rating(s)
11 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.56

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has higher revenue and earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$445.87B9.72$132.17B$19.9117.80
Apple$416.16B10.99$112.01B$8.7235.93

In the previous week, Apple had 67 more articles in the media than Alphabet. MarketBeat recorded 316 mentions for Apple and 249 mentions for Alphabet. Alphabet's average media sentiment score of 0.95 beat Apple's score of 0.53 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
180 Very Positive mention(s)
9 Positive mention(s)
30 Neutral mention(s)
25 Negative mention(s)
4 Very Negative mention(s)
Positive
Apple
160 Very Positive mention(s)
45 Positive mention(s)
56 Neutral mention(s)
35 Negative mention(s)
16 Very Negative mention(s)
Positive

Alphabet has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, meaning that its share price is 9% more volatile than the broader market.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Alphabet beats Apple on 13 of the 20 factors compared between the two stocks.

How does Apple compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, earnings, profitability, analyst recommendations, risk, media sentiment, institutional ownership and valuation.

In the previous week, Apple had 161 more articles in the media than Meta Platforms. MarketBeat recorded 316 mentions for Apple and 155 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 0.86 beat Apple's score of 0.53 indicating that Meta Platforms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
107 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
31 Negative mention(s)
1 Very Negative mention(s)
Positive
Apple
160 Very Positive mention(s)
45 Positive mention(s)
56 Neutral mention(s)
35 Negative mention(s)
16 Very Negative mention(s)
Positive

Apple has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$228.25B6.56$60.46B$26.5522.30
Apple$416.16B10.99$112.01B$8.7235.93

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 13.5% of Meta Platforms shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Meta Platforms presently has a consensus target price of $785.32, indicating a potential upside of 32.63%. Apple has a consensus target price of $330.44, indicating a potential upside of 5.46%. Given Meta Platforms' stronger consensus rating and higher possible upside, research analysts plainly believe Meta Platforms is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
8 Hold rating(s)
35 Buy rating(s)
4 Strong Buy rating(s)
2.91
Apple
3 Sell rating(s)
11 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.56

Meta Platforms has a beta of 1.25, meaning that its share price is 25% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, meaning that its share price is 9% more volatile than the broader market.

Meta Platforms has a net margin of 29.83% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms29.83% 33.18% 20.07%
Apple 27.62%135.46%34.11%

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.4%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Meta Platforms is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Meta Platforms beats Apple on 12 of the 20 factors compared between the two stocks.

How does Apple compare to Microsoft?

Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) are both large-cap technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, profitability, institutional ownership, valuation, media sentiment, dividends, analyst recommendations and risk.

In the previous week, Microsoft had 28 more articles in the media than Apple. MarketBeat recorded 344 mentions for Microsoft and 316 mentions for Apple. Microsoft's average media sentiment score of 0.87 beat Apple's score of 0.53 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
160 Very Positive mention(s)
45 Positive mention(s)
56 Neutral mention(s)
35 Negative mention(s)
16 Very Negative mention(s)
Positive
Microsoft
211 Very Positive mention(s)
41 Positive mention(s)
61 Neutral mention(s)
22 Negative mention(s)
3 Very Negative mention(s)
Positive

67.7% of Apple shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Apple presently has a consensus price target of $330.44, suggesting a potential upside of 5.46%. Microsoft has a consensus price target of $558.87, suggesting a potential upside of 11.78%. Given Microsoft's stronger consensus rating and higher probable upside, analysts plainly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
3 Sell rating(s)
11 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.56
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89

Microsoft has lower revenue, but higher earnings than Apple. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.99$112.01B$8.7235.93
Microsoft$331.84B11.19$133.75B$17.9627.84

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.7%. Apple pays out 12.4% of its earnings in the form of a dividend. Microsoft pays out 20.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Microsoft has increased its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Apple has a beta of 1.09, suggesting that its stock price is 9% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market.

Microsoft has a net margin of 40.31% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Microsoft 40.31%31.98%18.70%

Summary

Microsoft beats Apple on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AAPL vs. The Competition

MetricAppleTechnology Hardware, Storage & Peripherals IndustryTechnology SectorNASDAQ Exchange
Market Cap$4.56T$108.79B$29.62B$12.85B
Dividend Yield0.35%1.74%2.74%9.91%
P/E Ratio35.9328.7576.4125.24
Price / Sales10.99102.43599.5097.98
Price / Cash37.3219.5549.5449.72
Price / Book42.517.699.286.22
Net Income$112.01B$3.04B$661.55M$342.66M
7 Day Performance1.43%7.80%4.84%4.41%
1 Month Performance-0.02%2.52%1.01%-0.28%
1 Year Performance36.62%87.71%198.48%22.60%

Apple Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AAPL
Apple
4.2059 of 5 stars
$313.33
+0.3%
$330.44
+5.5%
+42.4%$4.56T$416.16B35.93166,000
AMZN
Amazon.com
4.8116 of 5 stars
$271.58
+15.3%
$321.40
+18.3%
+23.0%$2.92T$742.78B32.491,576,000
GOOG
Alphabet
4.6639 of 5 stars
$356.65
+6.9%
$410.09
+15.0%
+79.2%$4.32T$402.84B17.91190,200
GOOGL
Alphabet
4.853 of 5 stars
$356.13
+6.7%
$419.86
+17.9%
+80.3%$4.31T$402.84B17.89190,820
META
Meta Platforms
4.9442 of 5 stars
$556.71
+3.3%
$789.95
+41.9%
-22.3%$1.41T$200.97B20.9778,865

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This page (NASDAQ:AAPL) was last updated on 8/8/2026 by MarketBeat.com Staff.
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