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Apple (AAPL) Competitors

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$337.00 +4.59 (+1.38%)
Closing price 09/17/2026 04:00 PM Eastern
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$337.42 +0.42 (+0.12%)
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AAPL vs. AMZN, GOOG, GOOGL, META, and MSFT

Should you buy Apple stock or one of its competitors? Apple's main competitors and comparable companies include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Apple compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, valuation, media sentiment, dividends, analyst recommendations, institutional ownership and profitability.

Apple has a net margin of 27.62% compared to Amazon.com's net margin of 17.44%. Apple's return on equity of 135.46% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Apple 27.62%135.46%34.11%

Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Amazon.com pays out 1.6% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Amazon.com currently has a consensus target price of $321.19, suggesting a potential upside of 27.87%. Apple has a consensus target price of $338.80, suggesting a potential upside of 0.53%. Given Amazon.com's stronger consensus rating and higher possible upside, equities analysts plainly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
Apple
2 Sell rating(s)
13 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.62

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Amazon.com had 35 more articles in the media than Apple. MarketBeat recorded 416 mentions for Amazon.com and 381 mentions for Apple. Amazon.com's average media sentiment score of 0.95 beat Apple's score of 0.89 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
275 Very Positive mention(s)
67 Positive mention(s)
36 Neutral mention(s)
28 Negative mention(s)
9 Very Negative mention(s)
Positive
Apple
258 Very Positive mention(s)
33 Positive mention(s)
54 Neutral mention(s)
25 Negative mention(s)
6 Very Negative mention(s)
Positive

Apple has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$775.68B3.49$77.67B$12.4320.21
Apple$416.16B11.82$112.01B$8.7238.65

Amazon.com has a beta of 1.44, indicating that its share price is 44% more volatile than the broader market. Comparatively, Apple has a beta of 1.08, indicating that its share price is 8% more volatile than the broader market.

Summary

Amazon.com beats Apple on 11 of the 20 factors compared between the two stocks.

How does Apple compare to Alphabet?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, dividends, risk, earnings, media sentiment and valuation.

In the previous week, Apple had 228 more articles in the media than Alphabet. MarketBeat recorded 381 mentions for Apple and 153 mentions for Alphabet. Apple's average media sentiment score of 0.89 beat Alphabet's score of 0.71 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
258 Very Positive mention(s)
33 Positive mention(s)
54 Neutral mention(s)
25 Negative mention(s)
6 Very Negative mention(s)
Positive
Alphabet
89 Very Positive mention(s)
11 Positive mention(s)
37 Neutral mention(s)
13 Negative mention(s)
3 Very Negative mention(s)
Positive

Apple has a beta of 1.08, suggesting that its stock price is 8% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market.

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays out 12.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.82$112.01B$8.7238.65
Alphabet$402.84B10.43$132.17B$19.9117.26

67.7% of Apple shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Apple presently has a consensus target price of $338.80, indicating a potential upside of 0.53%. Alphabet has a consensus target price of $415.55, indicating a potential upside of 20.91%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
13 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.62
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Alphabet 54.77%51.32%35.42%

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Apple compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, dividends, media sentiment, risk, valuation, institutional ownership and analyst recommendations.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Alphabet has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market. Comparatively, Apple has a beta of 1.08, meaning that its stock price is 8% more volatile than the broader market.

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.54$132.17B$19.9117.45
Apple$416.16B11.82$112.01B$8.7238.65

Alphabet currently has a consensus price target of $422.16, suggesting a potential upside of 21.54%. Apple has a consensus price target of $338.80, suggesting a potential upside of 0.53%. Given Alphabet's stronger consensus rating and higher possible upside, equities research analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02
Apple
2 Sell rating(s)
13 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.62

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Apple 27.62%135.46%34.11%

In the previous week, Apple had 188 more articles in the media than Alphabet. MarketBeat recorded 381 mentions for Apple and 193 mentions for Alphabet. Alphabet's average media sentiment score of 0.90 beat Apple's score of 0.89 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
133 Very Positive mention(s)
8 Positive mention(s)
38 Neutral mention(s)
12 Negative mention(s)
2 Very Negative mention(s)
Positive
Apple
258 Very Positive mention(s)
33 Positive mention(s)
54 Neutral mention(s)
25 Negative mention(s)
6 Very Negative mention(s)
Positive

Summary

Alphabet beats Apple on 12 of the 20 factors compared between the two stocks.

How does Apple compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their risk, dividends, analyst recommendations, institutional ownership, media sentiment, valuation, earnings and profitability.

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has raised its dividend for 1 consecutive years and Apple has raised its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Meta Platforms has a net margin of 29.83% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms29.83% 33.18% 20.07%
Apple 27.62%135.46%34.11%

In the previous week, Apple had 193 more articles in the media than Meta Platforms. MarketBeat recorded 381 mentions for Apple and 188 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 0.95 beat Apple's score of 0.89 indicating that Meta Platforms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
129 Very Positive mention(s)
16 Positive mention(s)
24 Neutral mention(s)
12 Negative mention(s)
2 Very Negative mention(s)
Positive
Apple
258 Very Positive mention(s)
33 Positive mention(s)
54 Neutral mention(s)
25 Negative mention(s)
6 Very Negative mention(s)
Positive

Meta Platforms has a beta of 1.25, meaning that its share price is 25% more volatile than the broader market. Comparatively, Apple has a beta of 1.08, meaning that its share price is 8% more volatile than the broader market.

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 13.5% of Meta Platforms shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Apple has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B8.65$60.46B$26.5525.70
Apple$416.16B11.82$112.01B$8.7238.65

Meta Platforms currently has a consensus price target of $788.88, indicating a potential upside of 15.62%. Apple has a consensus price target of $338.80, indicating a potential upside of 0.53%. Given Meta Platforms' stronger consensus rating and higher possible upside, equities research analysts plainly believe Meta Platforms is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.89
Apple
2 Sell rating(s)
13 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.62

Summary

Meta Platforms beats Apple on 11 of the 20 factors compared between the two stocks.

How does Apple compare to Microsoft?

Microsoft (NASDAQ:MSFT) and Apple (NASDAQ:AAPL) are both large-cap technology companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, earnings, profitability, media sentiment, valuation and risk.

Microsoft has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market. Comparatively, Apple has a beta of 1.08, meaning that its share price is 8% more volatile than the broader market.

In the previous week, Apple had 142 more articles in the media than Microsoft. MarketBeat recorded 381 mentions for Apple and 239 mentions for Microsoft. Microsoft's average media sentiment score of 0.90 beat Apple's score of 0.89 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
145 Very Positive mention(s)
35 Positive mention(s)
35 Neutral mention(s)
16 Negative mention(s)
5 Very Negative mention(s)
Positive
Apple
258 Very Positive mention(s)
33 Positive mention(s)
54 Neutral mention(s)
25 Negative mention(s)
6 Very Negative mention(s)
Positive

Microsoft has a net margin of 40.31% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
Apple 27.62%135.46%34.11%

Microsoft has higher earnings, but lower revenue than Apple. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.14$133.75B$17.9627.71
Apple$416.16B11.82$112.01B$8.7238.65

Microsoft pays an annual dividend of $3.92 per share and has a dividend yield of 0.8%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Microsoft pays out 21.8% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has increased its dividend for 23 consecutive years and Apple has increased its dividend for 14 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Microsoft presently has a consensus target price of $564.27, indicating a potential upside of 13.36%. Apple has a consensus target price of $338.80, indicating a potential upside of 0.53%. Given Microsoft's stronger consensus rating and higher probable upside, research analysts plainly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89
Apple
2 Sell rating(s)
13 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.62

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 0.0% of Microsoft shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Microsoft beats Apple on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AAPL vs. The Competition

MetricAppleTechnology Hardware, Storage & Peripherals IndustryTechnology SectorNASDAQ Exchange
Market Cap$4.85T$118.63B$29.42B$13.73B
Dividend Yield0.32%1.64%2.76%12.64%
P/E Ratio38.6528.4177.4425.54
Price / Sales11.82100.55588.8677.77
Price / Cash39.7120.5447.2651.20
Price / Book67.547.797.796.31
Net Income$112.01B$3.49B$704.45M$357.99M
7 Day Performance1.42%-1.76%-0.41%0.91%
1 Month Performance8.70%-3.31%-2.58%-2.57%
1 Year Performance41.67%61.89%175.65%5.07%

Apple Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AAPL
Apple
4.119 of 5 stars
$337.00
+1.4%
$338.80
+0.5%
+41.0%$4.85T$416.16B38.65166,000
AMZN
Amazon.com
4.9815 of 5 stars
$248.52
-2.0%
$323.26
+30.1%
+8.4%$2.68T$775.68B19.991,576,000
GOOG
Alphabet
4.4985 of 5 stars
$339.70
-1.7%
$415.55
+22.3%
+37.6%$4.15T$402.84B17.06198,933
GOOGL
Alphabet
4.645 of 5 stars
$343.23
-1.8%
$420.19
+22.4%
+39.2%$4.20T$402.84B17.23190,820
META
Meta Platforms
4.6418 of 5 stars
$666.56
+0.1%
$788.88
+18.4%
-12.0%$1.70T$200.97B25.1178,865

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This page (NASDAQ:AAPL) was last updated on 9/18/2026 by MarketBeat.com Staff.
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