Apple (AAPL) Competitors $297.69 -0.15 (-0.05%) As of 11:11 AM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AAPL vs. AMZN, GOOG, GOOGL, META, and MSFTShould you buy Apple stock or one of its competitors? MarketBeat compares Apple with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Apple include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT). AAPL vs. AMZNAAPL vs. GOOGAAPL vs. GOOGLAAPL vs. METAAAPL vs. MSFTHow does Apple compare to Amazon.com?Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, profitability, institutional ownership, valuation, risk, dividends and media sentiment. Do institutionals & insiders hold more shares of AMZN or AAPL? 72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. Does the media prefer AMZN or AAPL? In the previous week, Amazon.com had 23 more articles in the media than Apple. MarketBeat recorded 325 mentions for Amazon.com and 302 mentions for Apple. Apple's average media sentiment score of 0.84 beat Amazon.com's score of 0.83 indicating that Apple is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amazon.com 169 Very Positive mention(s) 63 Positive mention(s) 49 Neutral mention(s) 32 Negative mention(s) 8 Very Negative mention(s) Positive Apple 174 Very Positive mention(s) 49 Positive mention(s) 39 Neutral mention(s) 25 Negative mention(s) 13 Very Negative mention(s) Positive Which has higher earnings and valuation, AMZN or AAPL? Apple has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmazon.com$716.92B3.87$77.67B$8.3630.85Apple$451.44B9.68$112.01B$8.2735.99 Do analysts rate AMZN or AAPL? Amazon.com currently has a consensus target price of $312.67, suggesting a potential upside of 21.24%. Apple has a consensus target price of $308.74, suggesting a potential upside of 3.73%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amazon.com 0 Sell rating(s) 3 Hold rating(s) 57 Buy rating(s) 0 Strong Buy rating(s) 2.95Apple 1 Sell rating(s) 11 Hold rating(s) 22 Buy rating(s) 1 Strong Buy rating(s) 2.66 Is AMZN or AAPL more profitable? Apple has a net margin of 27.15% compared to Amazon.com's net margin of 12.22%. Apple's return on equity of 146.69% beat Amazon.com's return on equity.Company Net Margins Return on Equity Return on Assets Amazon.com12.22% 19.92% 9.86% Apple 27.15%146.69%34.02% Which has more risk and volatility, AMZN or AAPL? Amazon.com has a beta of 1.46, suggesting that its stock price is 46% more volatile than the broader market. Comparatively, Apple has a beta of 1.06, suggesting that its stock price is 6% more volatile than the broader market. SummaryAmazon.com beats Apple on 9 of the 17 factors compared between the two stocks.How does Apple compare to Alphabet?Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, risk, valuation, institutional ownership, media sentiment, profitability and dividends. Is AAPL or GOOG a better dividend stock? Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Apple pays out 13.1% of its earnings in the form of a dividend. Alphabet pays out 6.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Do insiders and institutionals hold more shares of AAPL or GOOG? 67.7% of Apple shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Does the media refer more to AAPL or GOOG? In the previous week, Apple had 23 more articles in the media than Alphabet. MarketBeat recorded 302 mentions for Apple and 279 mentions for Alphabet. Apple's average media sentiment score of 0.84 beat Alphabet's score of 0.84 indicating that Apple is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 174 Very Positive mention(s) 49 Positive mention(s) 39 Neutral mention(s) 25 Negative mention(s) 13 Very Negative mention(s) Positive Alphabet 165 Very Positive mention(s) 36 Positive mention(s) 39 Neutral mention(s) 29 Negative mention(s) 5 Very Negative mention(s) Positive Which has stronger valuation & earnings, AAPL or GOOG? Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$451.44B9.68$112.01B$8.2735.99Alphabet$402.84B11.67$132.17B$13.1129.59 Do analysts prefer AAPL or GOOG? Apple currently has a consensus price target of $308.74, suggesting a potential upside of 3.73%. Alphabet has a consensus price target of $363.40, suggesting a potential downside of 6.32%. Given Apple's higher possible upside, research analysts clearly believe Apple is more favorable than Alphabet.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 1 Sell rating(s) 11 Hold rating(s) 22 Buy rating(s) 1 Strong Buy rating(s) 2.66Alphabet 0 Sell rating(s) 4 Hold rating(s) 28 Buy rating(s) 6 Strong Buy rating(s) 3.05 Which has more volatility and risk, AAPL or GOOG? Apple has a beta of 1.06, suggesting that its share price is 6% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market. Is AAPL or GOOG more profitable? Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.Company Net Margins Return on Equity Return on Assets Apple27.15% 146.69% 34.02% Alphabet 37.92%38.99%27.41% SummaryApple and Alphabet tied by winning 10 of the 20 factors compared between the two stocks.How does Apple compare to Alphabet?Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, risk, profitability, institutional ownership, analyst recommendations and media sentiment. Do institutionals and insiders believe in GOOGL or AAPL? 40.0% of Alphabet shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Do analysts prefer GOOGL or AAPL? Alphabet currently has a consensus target price of $411.23, suggesting a potential upside of 5.00%. Apple has a consensus target price of $308.74, suggesting a potential upside of 3.73%. Given Alphabet's stronger consensus rating and higher probable upside, research analysts clearly believe Alphabet is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Alphabet 0 Sell rating(s) 5 Hold rating(s) 47 Buy rating(s) 2 Strong Buy rating(s) 2.94Apple 1 Sell rating(s) 11 Hold rating(s) 22 Buy rating(s) 1 Strong Buy rating(s) 2.66 Which has preferable earnings & valuation, GOOGL or AAPL? Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAlphabet$402.84B11.78$132.17B$13.1129.87Apple$451.44B9.68$112.01B$8.2735.99 Which has more risk and volatility, GOOGL or AAPL? Alphabet has a beta of 1.26, indicating that its share price is 26% more volatile than the broader market. Comparatively, Apple has a beta of 1.06, indicating that its share price is 6% more volatile than the broader market. Is GOOGL or AAPL more profitable? Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.Company Net Margins Return on Equity Return on Assets Alphabet37.92% 38.99% 27.41% Apple 27.15%146.69%34.02% Is GOOGL or AAPL a better dividend stock? Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Alphabet pays out 6.4% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Does the media favor GOOGL or AAPL? In the previous week, Apple had 72 more articles in the media than Alphabet. MarketBeat recorded 302 mentions for Apple and 230 mentions for Alphabet. Alphabet's average media sentiment score of 1.04 beat Apple's score of 0.84 indicating that Alphabet is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 155 Very Positive mention(s) 15 Positive mention(s) 37 Neutral mention(s) 16 Negative mention(s) 0 Very Negative mention(s) Positive Apple 174 Very Positive mention(s) 49 Positive mention(s) 39 Neutral mention(s) 25 Negative mention(s) 13 Very Negative mention(s) Positive SummaryAlphabet beats Apple on 12 of the 20 factors compared between the two stocks.How does Apple compare to Meta Platforms?Apple (NASDAQ:AAPL) and Meta Platforms (NASDAQ:META) are both large-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, profitability, earnings, media sentiment, institutional ownership, risk and analyst recommendations. Is AAPL or META more profitable? Meta Platforms has a net margin of 32.84% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Meta Platforms' return on equity.Company Net Margins Return on Equity Return on Assets Apple27.15% 146.69% 34.02% Meta Platforms 32.84%36.93%23.09% Does the media refer more to AAPL or META? In the previous week, Apple had 126 more articles in the media than Meta Platforms. MarketBeat recorded 302 mentions for Apple and 176 mentions for Meta Platforms. Apple's average media sentiment score of 0.84 beat Meta Platforms' score of 0.84 indicating that Apple is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 174 Very Positive mention(s) 49 Positive mention(s) 39 Neutral mention(s) 25 Negative mention(s) 13 Very Negative mention(s) Positive Meta Platforms 113 Very Positive mention(s) 14 Positive mention(s) 21 Neutral mention(s) 20 Negative mention(s) 6 Very Negative mention(s) Positive Is AAPL or META a better dividend stock? Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Apple pays out 13.1% of its earnings in the form of a dividend. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Meta Platforms has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Do analysts rate AAPL or META? Apple currently has a consensus price target of $308.74, suggesting a potential upside of 3.73%. Meta Platforms has a consensus price target of $840.31, suggesting a potential upside of 37.89%. Given Meta Platforms' stronger consensus rating and higher probable upside, analysts clearly believe Meta Platforms is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 1 Sell rating(s) 11 Hold rating(s) 22 Buy rating(s) 1 Strong Buy rating(s) 2.66Meta Platforms 0 Sell rating(s) 9 Hold rating(s) 34 Buy rating(s) 4 Strong Buy rating(s) 2.89 Which has stronger earnings & valuation, AAPL or META? Apple has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$451.44B9.68$112.01B$8.2735.99Meta Platforms$200.97B7.67$60.46B$27.5122.15 Do insiders & institutionals have more ownership in AAPL or META? 67.7% of Apple shares are held by institutional investors. Comparatively, 79.9% of Meta Platforms shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 13.5% of Meta Platforms shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Which has more risk and volatility, AAPL or META? Apple has a beta of 1.06, suggesting that its stock price is 6% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, suggesting that its stock price is 25% more volatile than the broader market. SummaryApple and Meta Platforms tied by winning 10 of the 20 factors compared between the two stocks.How does Apple compare to Microsoft?Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, valuation, institutional ownership, risk, media sentiment, earnings, dividends and profitability. Do analysts prefer AAPL or MSFT? Apple currently has a consensus price target of $308.74, indicating a potential upside of 3.73%. Microsoft has a consensus price target of $560.88, indicating a potential upside of 31.83%. Given Microsoft's stronger consensus rating and higher probable upside, analysts plainly believe Microsoft is more favorable than Apple.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 1 Sell rating(s) 11 Hold rating(s) 22 Buy rating(s) 1 Strong Buy rating(s) 2.66Microsoft 0 Sell rating(s) 7 Hold rating(s) 39 Buy rating(s) 0 Strong Buy rating(s) 2.85 Do insiders & institutionals believe in AAPL or MSFT? 67.7% of Apple shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 0.0% of Microsoft shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Is AAPL or MSFT more profitable? Microsoft has a net margin of 39.34% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Microsoft's return on equity.Company Net Margins Return on Equity Return on Assets Apple27.15% 146.69% 34.02% Microsoft 39.34%31.94%18.47% Does the media favor AAPL or MSFT? In the previous week, Microsoft had 26 more articles in the media than Apple. MarketBeat recorded 328 mentions for Microsoft and 302 mentions for Apple. Apple's average media sentiment score of 0.84 beat Microsoft's score of 0.75 indicating that Apple is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 174 Very Positive mention(s) 49 Positive mention(s) 39 Neutral mention(s) 25 Negative mention(s) 13 Very Negative mention(s) Positive Microsoft 173 Very Positive mention(s) 53 Positive mention(s) 54 Neutral mention(s) 34 Negative mention(s) 9 Very Negative mention(s) Positive Which has more volatility and risk, AAPL or MSFT? Apple has a beta of 1.06, suggesting that its share price is 6% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market. Is AAPL or MSFT a better dividend stock? Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.9%. Apple pays out 13.1% of its earnings in the form of a dividend. Microsoft pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Microsoft has raised its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Which has preferable valuation and earnings, AAPL or MSFT? Apple has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$451.44B9.68$112.01B$8.2735.99Microsoft$281.72B11.22$101.83B$16.8025.33 SummaryMicrosoft beats Apple on 11 of the 20 factors compared between the two stocks. Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AAPL vs. The Competition ExportMetricAppleCOMP IndustryComputer SectorNASDAQ ExchangeMarket Cap$4.38T$1.15T$38.29B$12.12BDividend Yield0.36%2.09%3.21%5.32%P/E Ratio36.0521.50167.3325.10Price / Sales9.682.92627.1177.29Price / Cash35.8616.1447.8137.30Price / Book59.6531.469.536.59Net Income$112.01B$30.46B$1.06B$335.49M7 Day Performance0.96%-1.20%-0.30%-1.74%1 Month Performance10.14%11.22%3.65%-1.72%1 Year Performance42.56%36.24%159.12%27.17% Apple Competitors List ExportCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AAPLApple4.3772 of 5 stars$297.43-0.1%$308.74+3.8%+41.0%$4.37T$451.44B35.96166,000Trending NewsAMZNAmazon.com4.7596 of 5 stars$264.86+0.3%$312.67+18.1%+28.8%$2.85T$742.78B31.681,576,000Trending NewsAnalyst ForecastGOOGAlphabet4.1469 of 5 stars$393.11-0.1%$363.40-7.6%+134.8%$4.76T$402.84B29.99190,200Trending NewsInsider TradeGOOGLAlphabet4.1378 of 5 stars$396.94+0.0%$411.23+3.6%+138.8%$4.81T$402.84B30.28190,820Trending NewsAnalyst ForecastInsider TradeMETAMeta Platforms4.9307 of 5 stars$611.21-0.5%$840.31+37.5%-4.5%$1.55T$200.97B22.2278,865Trending NewsAnalyst Downgrade Related Companies and Tools Related Companies Amazon.com Competitors Alphabet Competitors Alphabet Competitors Meta Platforms Competitors Microsoft Competitors Netflix Competitors NVIDIA Competitors Tesla Competitors Berkshire Hathaway Competitors Walt Disney Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AAPL) was last updated on 5/19/2026 by MarketBeat.com Staff. 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