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Apple (AAPL) Competitors

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$333.74 +0.48 (+0.14%)
Closing price 07/17/2026 04:00 PM Eastern
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$333.62 -0.12 (-0.03%)
As of 07/17/2026 07:59 PM Eastern
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AAPL vs. AMZN, GOOG, GOOGL, META, and MSFT

Should you buy Apple stock or one of its competitors? MarketBeat compares Apple with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Apple include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Apple compare to Amazon.com?

Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, risk, earnings, dividends, institutional ownership, profitability and valuation.

Apple currently has a consensus target price of $318.43, indicating a potential downside of 4.59%. Amazon.com has a consensus target price of $312.76, indicating a potential upside of 26.48%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
9 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.66
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

Apple has a net margin of 27.15% compared to Amazon.com's net margin of 12.22%. Apple's return on equity of 146.69% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Amazon.com 12.22%19.92%9.86%

67.7% of Apple shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.78$112.01B$8.2740.36
Amazon.com$742.78B3.58$77.67B$8.3629.58

Apple has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, indicating that its share price is 46% more volatile than the broader market.

In the previous week, Apple had 148 more articles in the media than Amazon.com. MarketBeat recorded 409 mentions for Apple and 261 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.79 beat Apple's score of 0.65 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
220 Very Positive mention(s)
45 Positive mention(s)
59 Neutral mention(s)
48 Negative mention(s)
27 Very Negative mention(s)
Positive
Amazon.com
146 Very Positive mention(s)
43 Positive mention(s)
35 Neutral mention(s)
29 Negative mention(s)
5 Very Negative mention(s)
Positive

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Apple pays out 13.1% of its earnings in the form of a dividend. Amazon.com pays out 2.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Apple and Amazon.com tied by winning 10 of the 20 factors compared between the two stocks.

How does Apple compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, risk, profitability, media sentiment, analyst recommendations and institutional ownership.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.41$132.17B$13.1126.40
Apple$416.16B11.78$112.01B$8.2740.36

Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, Apple has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Apple 27.15%146.69%34.02%

In the previous week, Apple had 191 more articles in the media than Alphabet. MarketBeat recorded 409 mentions for Apple and 218 mentions for Alphabet. Alphabet's average media sentiment score of 0.74 beat Apple's score of 0.65 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
126 Very Positive mention(s)
18 Positive mention(s)
45 Neutral mention(s)
26 Negative mention(s)
2 Very Negative mention(s)
Positive
Apple
220 Very Positive mention(s)
45 Positive mention(s)
59 Neutral mention(s)
48 Negative mention(s)
27 Very Negative mention(s)
Positive

27.3% of Alphabet shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Alphabet currently has a consensus price target of $383.44, suggesting a potential upside of 10.78%. Apple has a consensus price target of $318.43, suggesting a potential downside of 4.59%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
27 Buy rating(s)
5 Strong Buy rating(s)
3.03
Apple
2 Sell rating(s)
9 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.66

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Apple compare to Alphabet?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, dividends, analyst recommendations, earnings, risk, profitability and valuation.

67.7% of Apple shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Alphabet 37.92%38.99%27.41%

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays out 13.1% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Apple presently has a consensus price target of $318.43, indicating a potential downside of 4.59%. Alphabet has a consensus price target of $414.11, indicating a potential upside of 19.42%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
9 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.66
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
3 Strong Buy rating(s)
2.96

In the previous week, Apple had 187 more articles in the media than Alphabet. MarketBeat recorded 409 mentions for Apple and 222 mentions for Alphabet. Alphabet's average media sentiment score of 0.87 beat Apple's score of 0.65 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
220 Very Positive mention(s)
45 Positive mention(s)
59 Neutral mention(s)
48 Negative mention(s)
27 Very Negative mention(s)
Positive
Alphabet
143 Very Positive mention(s)
14 Positive mention(s)
38 Neutral mention(s)
24 Negative mention(s)
1 Very Negative mention(s)
Positive

Apple has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market.

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.78$112.01B$8.2740.36
Alphabet$402.84B10.43$132.17B$13.1126.45

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Apple compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, analyst recommendations, media sentiment, profitability, institutional ownership, earnings, valuation and dividends.

Meta Platforms has a beta of 1.25, indicating that its share price is 25% more volatile than the broader market. Comparatively, Apple has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market.

Meta Platforms has a net margin of 32.84% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
Apple 27.15%146.69%34.02%

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 13.5% of Meta Platforms shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Apple had 229 more articles in the media than Meta Platforms. MarketBeat recorded 409 mentions for Apple and 180 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 0.86 beat Apple's score of 0.65 indicating that Meta Platforms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
113 Very Positive mention(s)
10 Positive mention(s)
31 Neutral mention(s)
21 Negative mention(s)
2 Very Negative mention(s)
Positive
Apple
220 Very Positive mention(s)
45 Positive mention(s)
59 Neutral mention(s)
48 Negative mention(s)
27 Very Negative mention(s)
Positive

Apple has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B8.13$60.46B$27.5123.48
Apple$416.16B11.78$112.01B$8.2740.36

Meta Platforms presently has a consensus target price of $830.45, indicating a potential upside of 28.55%. Apple has a consensus target price of $318.43, indicating a potential downside of 4.59%. Given Meta Platforms' stronger consensus rating and higher possible upside, equities analysts plainly believe Meta Platforms is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
1 Sell rating(s)
8 Hold rating(s)
36 Buy rating(s)
3 Strong Buy rating(s)
2.85
Apple
2 Sell rating(s)
9 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.66

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Meta Platforms is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Meta Platforms beats Apple on 12 of the 20 factors compared between the two stocks.

How does Apple compare to Microsoft?

Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, analyst recommendations, valuation, institutional ownership, media sentiment, dividends and profitability.

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.9%. Apple pays out 13.1% of its earnings in the form of a dividend. Microsoft pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Microsoft has raised its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Apple has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.13, meaning that its stock price is 13% more volatile than the broader market.

Microsoft has a net margin of 39.34% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Microsoft 39.34%31.94%18.47%

Apple currently has a consensus target price of $318.43, indicating a potential downside of 4.59%. Microsoft has a consensus target price of $557.96, indicating a potential upside of 41.68%. Given Microsoft's stronger consensus rating and higher probable upside, analysts clearly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
9 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.66
Microsoft
0 Sell rating(s)
7 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.85

In the previous week, Apple had 88 more articles in the media than Microsoft. MarketBeat recorded 409 mentions for Apple and 321 mentions for Microsoft. Microsoft's average media sentiment score of 0.66 beat Apple's score of 0.65 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
220 Very Positive mention(s)
45 Positive mention(s)
59 Neutral mention(s)
48 Negative mention(s)
27 Very Negative mention(s)
Positive
Microsoft
158 Very Positive mention(s)
42 Positive mention(s)
78 Neutral mention(s)
30 Negative mention(s)
10 Very Negative mention(s)
Positive

Apple has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.78$112.01B$8.2740.36
Microsoft$318.27B9.19$101.83B$16.8023.44

67.7% of Apple shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 0.0% of Microsoft shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Apple and Microsoft tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AAPL vs. The Competition

MetricAppleCOMP IndustryComputer SectorNASDAQ Exchange
Market Cap$4.90T$1.30T$37.75B$12.28B
Dividend Yield0.32%1.63%3.15%9.34%
P/E Ratio40.3625.24169.2523.92
Price / Sales11.783.72589.8072.75
Price / Cash39.8620.8344.5360.41
Price / Book66.8835.469.286.18
Net Income$112.01B$30.60B$1.07B$332.29M
7 Day Performance5.84%-3.21%-2.08%-2.05%
1 Month Performance11.99%1.24%-2.70%-2.18%
1 Year Performance58.04%93.49%135.17%17.67%

Apple Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AAPL
Apple
4.322 of 5 stars
$333.74
+0.1%
$318.43
-4.6%
+58.0%$4.90T$451.44B40.36166,000
AMZN
Amazon.com
4.8412 of 5 stars
$245.34
-0.7%
$312.79
+27.5%
+9.3%$2.64T$716.92B29.351,576,000
GOOG
Alphabet
4.054 of 5 stars
$355.03
-0.3%
$376.19
+6.0%
+86.1%$4.30T$402.84B27.08190,200
GOOGL
Alphabet
4.7529 of 5 stars
$357.18
-0.5%
$413.92
+15.9%
+87.4%$4.33T$402.84B27.24190,820
META
Meta Platforms
4.945 of 5 stars
$669.21
+6.0%
$838.26
+25.3%
-8.3%$1.69T$200.97B24.3378,865

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This page (NASDAQ:AAPL) was last updated on 7/19/2026 by MarketBeat.com Staff.
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