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Apple (AAPL) Competitors

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$284.29 +0.51 (+0.18%)
Closing price 06/26/2026 03:59 PM Eastern
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$284.14 -0.15 (-0.05%)
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AAPL vs. AMZN, GOOG, GOOGL, META, and MSFT

Should you buy Apple stock or one of its competitors? MarketBeat compares Apple with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Apple include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Apple compare to Amazon.com?

Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, media sentiment, earnings, analyst recommendations, valuation, risk, dividends and institutional ownership.

In the previous week, Apple had 17 more articles in the media than Amazon.com. MarketBeat recorded 358 mentions for Apple and 341 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.89 beat Apple's score of 0.66 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
182 Very Positive mention(s)
45 Positive mention(s)
56 Neutral mention(s)
59 Negative mention(s)
15 Very Negative mention(s)
Positive
Amazon.com
194 Very Positive mention(s)
66 Positive mention(s)
44 Neutral mention(s)
25 Negative mention(s)
10 Very Negative mention(s)
Positive

67.7% of Apple shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.03$112.01B$8.2734.38
Amazon.com$716.92B3.49$77.67B$8.3627.83

Apple currently has a consensus target price of $314.85, indicating a potential upside of 10.75%. Amazon.com has a consensus target price of $312.78, indicating a potential upside of 34.42%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

Apple has a net margin of 27.15% compared to Amazon.com's net margin of 12.22%. Apple's return on equity of 146.69% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Amazon.com 12.22%19.92%9.86%

Apple has a beta of 1.09, meaning that its stock price is 9% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, meaning that its stock price is 45% more volatile than the broader market.

Summary

Amazon.com beats Apple on 9 of the 17 factors compared between the two stocks.

How does Apple compare to Alphabet?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, media sentiment, profitability, analyst recommendations, risk, valuation and dividends.

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays out 13.1% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Alphabet 37.92%38.99%27.41%

Apple has a beta of 1.09, indicating that its share price is 9% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market.

67.7% of Apple shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.03$112.01B$8.2734.38
Alphabet$402.84B10.07$132.17B$13.1125.53

Apple presently has a consensus price target of $314.85, indicating a potential upside of 10.75%. Alphabet has a consensus price target of $376.78, indicating a potential upside of 12.57%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
4 Strong Buy rating(s)
3.00

In the previous week, Apple had 179 more articles in the media than Alphabet. MarketBeat recorded 358 mentions for Apple and 179 mentions for Alphabet. Alphabet's average media sentiment score of 0.69 beat Apple's score of 0.66 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
182 Very Positive mention(s)
45 Positive mention(s)
56 Neutral mention(s)
59 Negative mention(s)
15 Very Negative mention(s)
Positive
Alphabet
95 Very Positive mention(s)
17 Positive mention(s)
28 Neutral mention(s)
31 Negative mention(s)
7 Very Negative mention(s)
Positive

Summary

Alphabet beats Apple on 12 of the 20 factors compared between the two stocks.

How does Apple compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, risk, earnings, dividends, media sentiment and analyst recommendations.

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Apple 27.15%146.69%34.02%

Alphabet currently has a consensus target price of $413.13, suggesting a potential upside of 22.45%. Apple has a consensus target price of $314.85, suggesting a potential upside of 10.75%. Given Alphabet's stronger consensus rating and higher possible upside, research analysts clearly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66

40.0% of Alphabet shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, suggesting that its stock price is 9% more volatile than the broader market.

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.15$132.17B$13.1125.74
Apple$416.16B10.03$112.01B$8.2734.38

In the previous week, Apple had 177 more articles in the media than Alphabet. MarketBeat recorded 358 mentions for Apple and 181 mentions for Alphabet. Alphabet's average media sentiment score of 0.88 beat Apple's score of 0.66 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
124 Very Positive mention(s)
3 Positive mention(s)
24 Neutral mention(s)
26 Negative mention(s)
2 Very Negative mention(s)
Positive
Apple
182 Very Positive mention(s)
45 Positive mention(s)
56 Neutral mention(s)
59 Negative mention(s)
15 Very Negative mention(s)
Positive

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats Apple on 12 of the 20 factors compared between the two stocks.

How does Apple compare to Meta Platforms?

Apple (NASDAQ:AAPL) and Meta Platforms (NASDAQ:META) are both large-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, valuation, dividends, earnings, institutional ownership, analyst recommendations, media sentiment and risk.

Meta Platforms has a net margin of 32.84% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Meta Platforms 32.84%36.93%23.09%

Apple has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market.

Apple has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.03$112.01B$8.2734.38
Meta Platforms$200.97B6.93$60.46B$27.5120.00

In the previous week, Apple had 214 more articles in the media than Meta Platforms. MarketBeat recorded 358 mentions for Apple and 144 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 1.01 beat Apple's score of 0.66 indicating that Meta Platforms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
182 Very Positive mention(s)
45 Positive mention(s)
56 Neutral mention(s)
59 Negative mention(s)
15 Very Negative mention(s)
Positive
Meta Platforms
95 Very Positive mention(s)
10 Positive mention(s)
21 Neutral mention(s)
17 Negative mention(s)
0 Very Negative mention(s)
Positive

67.7% of Apple shares are held by institutional investors. Comparatively, 79.9% of Meta Platforms shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 13.5% of Meta Platforms shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.4%. Apple pays out 13.1% of its earnings in the form of a dividend. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Meta Platforms has increased its dividend for 1 consecutive years. Meta Platforms is clearly the better dividend stock, given its higher yield and lower payout ratio.

Apple currently has a consensus target price of $314.85, indicating a potential upside of 10.75%. Meta Platforms has a consensus target price of $840.60, indicating a potential upside of 52.77%. Given Meta Platforms' stronger consensus rating and higher probable upside, analysts clearly believe Meta Platforms is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Meta Platforms
1 Sell rating(s)
10 Hold rating(s)
34 Buy rating(s)
3 Strong Buy rating(s)
2.81

Summary

Meta Platforms beats Apple on 12 of the 20 factors compared between the two stocks.

How does Apple compare to Microsoft?

Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, earnings, institutional ownership, analyst recommendations, risk and dividends.

Microsoft has a net margin of 39.34% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Microsoft 39.34%31.94%18.47%

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 1.0%. Apple pays out 13.1% of its earnings in the form of a dividend. Microsoft pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Microsoft has raised its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Apple has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.03$112.01B$8.2734.38
Microsoft$281.72B9.83$101.83B$16.8022.20

67.7% of Apple shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 0.0% of Microsoft shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Apple had 16 more articles in the media than Microsoft. MarketBeat recorded 358 mentions for Apple and 342 mentions for Microsoft. Microsoft's average media sentiment score of 0.74 beat Apple's score of 0.66 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
182 Very Positive mention(s)
45 Positive mention(s)
56 Neutral mention(s)
59 Negative mention(s)
15 Very Negative mention(s)
Positive
Microsoft
183 Very Positive mention(s)
49 Positive mention(s)
68 Neutral mention(s)
30 Negative mention(s)
11 Very Negative mention(s)
Positive

Apple presently has a consensus price target of $314.85, suggesting a potential upside of 10.75%. Microsoft has a consensus price target of $560.86, suggesting a potential upside of 50.38%. Given Microsoft's stronger consensus rating and higher probable upside, analysts plainly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Microsoft
0 Sell rating(s)
6 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.87

Apple has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market.

Summary

Apple and Microsoft tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AAPL vs. The Competition

MetricAppleCOMP IndustryComputer SectorNASDAQ Exchange
Market Cap$4.18T$1.12T$37.56B$12.17B
Dividend Yield0.38%1.73%3.30%6.11%
P/E Ratio34.3824.01171.7824.17
Price / Sales10.033.28625.01102.83
Price / Cash33.9019.5246.0036.93
Price / Book56.9730.719.576.38
Net Income$112.01B$30.60B$1.07B$337.00M
7 Day Performance-4.28%-2.76%-0.42%-0.20%
1 Month Performance-8.90%-7.99%-2.64%-1.40%
1 Year Performance41.38%100.82%155.54%27.76%

Apple Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AAPL
Apple
4.8512 of 5 stars
$284.29
+0.2%
$314.85
+10.8%
+41.4%$4.18T$416.16B34.38166,000
AMZN
Amazon.com
4.8803 of 5 stars
$244.39
flat
$312.78
+28.0%
+4.2%$2.63T$716.92B29.231,576,000
GOOG
Alphabet
4.2577 of 5 stars
$367.46
flat
$376.78
+2.5%
+87.8%$4.45T$402.84B28.03190,200
GOOGL
Alphabet
4.74 of 5 stars
$368.48
+0.1%
$413.13
+12.1%
+89.0%$4.46T$402.84B28.11190,820
META
Meta Platforms
4.998 of 5 stars
$577.22
flat
$840.60
+45.6%
-25.0%$1.46T$214.96B20.9878,865

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This page (NASDAQ:AAPL) was last updated on 6/29/2026 by MarketBeat.com Staff.
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