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Apple (AAPL) Competitors

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$319.70 +5.12 (+1.63%)
As of 08/28/2026 04:00 PM Eastern

AAPL vs. AMZN, GOOG, GOOGL, META, and MSFT

Should you buy Apple stock or one of its competitors? Apple's main competitors and comparable companies include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Apple compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, earnings, institutional ownership, dividends, valuation, media sentiment, analyst recommendations and risk.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Apple has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B4.01$77.67B$12.4321.43
Apple$416.16B11.21$112.01B$8.7236.66

Amazon.com has a beta of 1.45, meaning that its stock price is 45% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, meaning that its stock price is 9% more volatile than the broader market.

Amazon.com presently has a consensus price target of $323.09, suggesting a potential upside of 21.27%. Apple has a consensus price target of $330.53, suggesting a potential upside of 3.39%. Given Amazon.com's stronger consensus rating and higher probable upside, equities analysts plainly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51

Apple has a net margin of 27.62% compared to Amazon.com's net margin of 17.44%. Apple's return on equity of 135.46% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Apple 27.62%135.46%34.11%

In the previous week, Amazon.com had 49 more articles in the media than Apple. MarketBeat recorded 265 mentions for Amazon.com and 216 mentions for Apple. Apple's average media sentiment score of 0.78 beat Amazon.com's score of 0.77 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
157 Very Positive mention(s)
39 Positive mention(s)
26 Neutral mention(s)
29 Negative mention(s)
6 Very Negative mention(s)
Positive
Apple
124 Very Positive mention(s)
28 Positive mention(s)
41 Neutral mention(s)
13 Negative mention(s)
8 Very Negative mention(s)
Positive

Summary

Amazon.com beats Apple on 9 of the 16 factors compared between the two stocks.

How does Apple compare to Alphabet?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, valuation, profitability, risk, dividends, earnings and analyst recommendations.

Apple presently has a consensus target price of $330.53, indicating a potential upside of 3.39%. Alphabet has a consensus target price of $415.55, indicating a potential upside of 21.19%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05

67.7% of Apple shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 13.0% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Apple has a beta of 1.09, meaning that its stock price is 9% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its stock price is 23% more volatile than the broader market.

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays out 12.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Alphabet 54.77%51.32%35.42%

In the previous week, Apple had 22 more articles in the media than Alphabet. MarketBeat recorded 216 mentions for Apple and 194 mentions for Alphabet. Apple's average media sentiment score of 0.78 beat Alphabet's score of 0.78 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
124 Very Positive mention(s)
28 Positive mention(s)
41 Neutral mention(s)
13 Negative mention(s)
8 Very Negative mention(s)
Positive
Alphabet
121 Very Positive mention(s)
14 Positive mention(s)
33 Neutral mention(s)
21 Negative mention(s)
4 Very Negative mention(s)
Positive

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.21$112.01B$8.7236.66
Alphabet$402.84B10.41$132.17B$19.9117.22

Summary

Alphabet beats Apple on 11 of the 20 factors compared between the two stocks.

How does Apple compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, valuation, media sentiment, analyst recommendations, dividends and profitability.

Alphabet has a net margin of 54.77% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Apple 27.62%135.46%34.11%

Alphabet has a beta of 1.24, suggesting that its stock price is 24% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, suggesting that its stock price is 9% more volatile than the broader market.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet presently has a consensus target price of $420.19, suggesting a potential upside of 21.24%. Apple has a consensus target price of $330.53, suggesting a potential upside of 3.39%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.52$132.17B$19.9117.41
Apple$416.16B11.21$112.01B$8.7236.66

In the previous week, Apple had 49 more articles in the media than Alphabet. MarketBeat recorded 216 mentions for Apple and 167 mentions for Alphabet. Alphabet's average media sentiment score of 0.93 beat Apple's score of 0.78 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
116 Very Positive mention(s)
4 Positive mention(s)
30 Neutral mention(s)
16 Negative mention(s)
0 Very Negative mention(s)
Positive
Apple
124 Very Positive mention(s)
28 Positive mention(s)
41 Neutral mention(s)
13 Negative mention(s)
8 Very Negative mention(s)
Positive

Summary

Alphabet beats Apple on 12 of the 20 factors compared between the two stocks.

How does Apple compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, analyst recommendations, media sentiment, dividends, earnings and risk.

In the previous week, Apple had 14 more articles in the media than Meta Platforms. MarketBeat recorded 216 mentions for Apple and 202 mentions for Meta Platforms. Apple's average media sentiment score of 0.78 beat Meta Platforms' score of 0.70 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
110 Very Positive mention(s)
15 Positive mention(s)
26 Neutral mention(s)
38 Negative mention(s)
8 Very Negative mention(s)
Positive
Apple
124 Very Positive mention(s)
28 Positive mention(s)
41 Neutral mention(s)
13 Negative mention(s)
8 Very Negative mention(s)
Positive

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.4%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has raised its dividend for 1 consecutive years and Apple has raised its dividend for 14 consecutive years. Meta Platforms is clearly the better dividend stock, given its higher yield and lower payout ratio.

Meta Platforms has a net margin of 29.83% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms29.83% 33.18% 20.07%
Apple 27.62%135.46%34.11%

Meta Platforms currently has a consensus price target of $785.22, suggesting a potential upside of 35.85%. Apple has a consensus price target of $330.53, suggesting a potential upside of 3.39%. Given Meta Platforms' stronger consensus rating and higher possible upside, analysts clearly believe Meta Platforms is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.89
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 13.5% of Meta Platforms shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Apple has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$228.25B6.45$60.46B$26.5521.77
Apple$416.16B11.21$112.01B$8.7236.66

Meta Platforms has a beta of 1.25, suggesting that its stock price is 25% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, suggesting that its stock price is 9% more volatile than the broader market.

Summary

Meta Platforms beats Apple on 11 of the 20 factors compared between the two stocks.

How does Apple compare to Microsoft?

Microsoft (NASDAQ:MSFT) and Apple (NASDAQ:AAPL) are both large-cap technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, analyst recommendations, risk, media sentiment, earnings and dividends.

Microsoft has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market. Comparatively, Apple has a beta of 1.09, suggesting that its share price is 9% more volatile than the broader market.

Microsoft has higher earnings, but lower revenue than Apple. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.49$133.75B$17.9628.59
Apple$416.16B11.21$112.01B$8.7236.66

Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.7%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Microsoft pays out 20.3% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has raised its dividend for 23 consecutive years and Apple has raised its dividend for 14 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

71.1% of Microsoft shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Apple had 9 more articles in the media than Microsoft. MarketBeat recorded 216 mentions for Apple and 207 mentions for Microsoft. Microsoft's average media sentiment score of 0.99 beat Apple's score of 0.78 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
130 Very Positive mention(s)
24 Positive mention(s)
31 Neutral mention(s)
18 Negative mention(s)
3 Very Negative mention(s)
Positive
Apple
124 Very Positive mention(s)
28 Positive mention(s)
41 Neutral mention(s)
13 Negative mention(s)
8 Very Negative mention(s)
Positive

Microsoft has a net margin of 40.31% compared to Apple's net margin of 27.62%. Apple's return on equity of 135.46% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
Apple 27.62%135.46%34.11%

Microsoft currently has a consensus price target of $560.27, suggesting a potential upside of 9.10%. Apple has a consensus price target of $330.53, suggesting a potential upside of 3.39%. Given Microsoft's stronger consensus rating and higher possible upside, equities research analysts clearly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51

Summary

Microsoft beats Apple on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AAPL vs. The Competition

MetricAppleTechnology Hardware, Storage & Peripherals IndustryTechnology SectorNASDAQ Exchange
Market Cap$4.59T$115.06B$30.15B$12.93B
Dividend Yield0.34%1.72%2.74%10.96%
P/E Ratio36.6628.8576.1025.38
Price / Sales11.2188.28593.8696.47
Price / Cash37.5820.6850.2654.21
Price / Book43.387.669.356.14
Net Income$112.01B$3.57B$677.60M$347.93M
7 Day Performance3.35%-1.82%-0.11%-0.78%
1 Month Performance-5.47%12.80%6.24%5.60%
1 Year Performance37.72%90.84%187.14%15.64%

Apple Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AAPL
Apple
4.3859 of 5 stars
$319.70
+1.6%
$330.53
+3.4%
+37.5%$4.59T$416.16B36.66166,000
AMZN
Amazon.com
4.7841 of 5 stars
$260.28
-0.7%
$322.39
+23.9%
+15.0%$2.81T$716.92B20.951,576,000
GOOG
Alphabet
4.6995 of 5 stars
$343.41
-0.3%
$415.55
+21.0%
+61.5%$4.20T$402.84B17.25190,200
GOOGL
Alphabet
4.5375 of 5 stars
$346.78
-0.4%
$420.19
+21.2%
+63.8%$4.24T$402.84B17.42190,820
META
Meta Platforms
4.9811 of 5 stars
$564.43
+1.0%
$785.32
+39.1%
-23.0%$1.44T$200.97B21.2778,865

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This page (NASDAQ:AAPL) was last updated on 8/29/2026 by MarketBeat.com Staff.
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