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Apple (AAPL) Competitors

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$297.69 -0.15 (-0.05%)
As of 11:11 AM Eastern
This is a fair market value price provided by Massive. Learn more.

AAPL vs. AMZN, GOOG, GOOGL, META, and MSFT

Should you buy Apple stock or one of its competitors? MarketBeat compares Apple with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Apple include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Apple compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, profitability, institutional ownership, valuation, risk, dividends and media sentiment.

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Amazon.com had 23 more articles in the media than Apple. MarketBeat recorded 325 mentions for Amazon.com and 302 mentions for Apple. Apple's average media sentiment score of 0.84 beat Amazon.com's score of 0.83 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
169 Very Positive mention(s)
63 Positive mention(s)
49 Neutral mention(s)
32 Negative mention(s)
8 Very Negative mention(s)
Positive
Apple
174 Very Positive mention(s)
49 Positive mention(s)
39 Neutral mention(s)
25 Negative mention(s)
13 Very Negative mention(s)
Positive

Apple has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.87$77.67B$8.3630.85
Apple$451.44B9.68$112.01B$8.2735.99

Amazon.com currently has a consensus target price of $312.67, suggesting a potential upside of 21.24%. Apple has a consensus target price of $308.74, suggesting a potential upside of 3.73%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66

Apple has a net margin of 27.15% compared to Amazon.com's net margin of 12.22%. Apple's return on equity of 146.69% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Apple 27.15%146.69%34.02%

Amazon.com has a beta of 1.46, suggesting that its stock price is 46% more volatile than the broader market. Comparatively, Apple has a beta of 1.06, suggesting that its stock price is 6% more volatile than the broader market.

Summary

Amazon.com beats Apple on 9 of the 17 factors compared between the two stocks.

How does Apple compare to Alphabet?

Apple (NASDAQ:AAPL) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, risk, valuation, institutional ownership, media sentiment, profitability and dividends.

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Apple pays out 13.1% of its earnings in the form of a dividend. Alphabet pays out 6.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Alphabet has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

67.7% of Apple shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Apple had 23 more articles in the media than Alphabet. MarketBeat recorded 302 mentions for Apple and 279 mentions for Alphabet. Apple's average media sentiment score of 0.84 beat Alphabet's score of 0.84 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
174 Very Positive mention(s)
49 Positive mention(s)
39 Neutral mention(s)
25 Negative mention(s)
13 Very Negative mention(s)
Positive
Alphabet
165 Very Positive mention(s)
36 Positive mention(s)
39 Neutral mention(s)
29 Negative mention(s)
5 Very Negative mention(s)
Positive

Alphabet has lower revenue, but higher earnings than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$451.44B9.68$112.01B$8.2735.99
Alphabet$402.84B11.67$132.17B$13.1129.59

Apple currently has a consensus price target of $308.74, suggesting a potential upside of 3.73%. Alphabet has a consensus price target of $363.40, suggesting a potential downside of 6.32%. Given Apple's higher possible upside, research analysts clearly believe Apple is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Alphabet
0 Sell rating(s)
4 Hold rating(s)
28 Buy rating(s)
6 Strong Buy rating(s)
3.05

Apple has a beta of 1.06, suggesting that its share price is 6% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Alphabet 37.92%38.99%27.41%

Summary

Apple and Alphabet tied by winning 10 of the 20 factors compared between the two stocks.

How does Apple compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, risk, profitability, institutional ownership, analyst recommendations and media sentiment.

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Alphabet currently has a consensus target price of $411.23, suggesting a potential upside of 5.00%. Apple has a consensus target price of $308.74, suggesting a potential upside of 3.73%. Given Alphabet's stronger consensus rating and higher probable upside, research analysts clearly believe Alphabet is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.78$132.17B$13.1129.87
Apple$451.44B9.68$112.01B$8.2735.99

Alphabet has a beta of 1.26, indicating that its share price is 26% more volatile than the broader market. Comparatively, Apple has a beta of 1.06, indicating that its share price is 6% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Apple 27.15%146.69%34.02%

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Alphabet pays out 6.4% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Apple has increased its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Apple had 72 more articles in the media than Alphabet. MarketBeat recorded 302 mentions for Apple and 230 mentions for Alphabet. Alphabet's average media sentiment score of 1.04 beat Apple's score of 0.84 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
155 Very Positive mention(s)
15 Positive mention(s)
37 Neutral mention(s)
16 Negative mention(s)
0 Very Negative mention(s)
Positive
Apple
174 Very Positive mention(s)
49 Positive mention(s)
39 Neutral mention(s)
25 Negative mention(s)
13 Very Negative mention(s)
Positive

Summary

Alphabet beats Apple on 12 of the 20 factors compared between the two stocks.

How does Apple compare to Meta Platforms?

Apple (NASDAQ:AAPL) and Meta Platforms (NASDAQ:META) are both large-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, profitability, earnings, media sentiment, institutional ownership, risk and analyst recommendations.

Meta Platforms has a net margin of 32.84% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Meta Platforms' return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Meta Platforms 32.84%36.93%23.09%

In the previous week, Apple had 126 more articles in the media than Meta Platforms. MarketBeat recorded 302 mentions for Apple and 176 mentions for Meta Platforms. Apple's average media sentiment score of 0.84 beat Meta Platforms' score of 0.84 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
174 Very Positive mention(s)
49 Positive mention(s)
39 Neutral mention(s)
25 Negative mention(s)
13 Very Negative mention(s)
Positive
Meta Platforms
113 Very Positive mention(s)
14 Positive mention(s)
21 Neutral mention(s)
20 Negative mention(s)
6 Very Negative mention(s)
Positive

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Apple pays out 13.1% of its earnings in the form of a dividend. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Meta Platforms has increased its dividend for 1 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Apple currently has a consensus price target of $308.74, suggesting a potential upside of 3.73%. Meta Platforms has a consensus price target of $840.31, suggesting a potential upside of 37.89%. Given Meta Platforms' stronger consensus rating and higher probable upside, analysts clearly believe Meta Platforms is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.89

Apple has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$451.44B9.68$112.01B$8.2735.99
Meta Platforms$200.97B7.67$60.46B$27.5122.15

67.7% of Apple shares are held by institutional investors. Comparatively, 79.9% of Meta Platforms shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 13.5% of Meta Platforms shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Apple has a beta of 1.06, suggesting that its stock price is 6% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, suggesting that its stock price is 25% more volatile than the broader market.

Summary

Apple and Meta Platforms tied by winning 10 of the 20 factors compared between the two stocks.

How does Apple compare to Microsoft?

Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, valuation, institutional ownership, risk, media sentiment, earnings, dividends and profitability.

Apple currently has a consensus price target of $308.74, indicating a potential upside of 3.73%. Microsoft has a consensus price target of $560.88, indicating a potential upside of 31.83%. Given Microsoft's stronger consensus rating and higher probable upside, analysts plainly believe Microsoft is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Microsoft
0 Sell rating(s)
7 Hold rating(s)
39 Buy rating(s)
0 Strong Buy rating(s)
2.85

67.7% of Apple shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 0.0% of Microsoft shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Microsoft has a net margin of 39.34% compared to Apple's net margin of 27.15%. Apple's return on equity of 146.69% beat Microsoft's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Microsoft 39.34%31.94%18.47%

In the previous week, Microsoft had 26 more articles in the media than Apple. MarketBeat recorded 328 mentions for Microsoft and 302 mentions for Apple. Apple's average media sentiment score of 0.84 beat Microsoft's score of 0.75 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
174 Very Positive mention(s)
49 Positive mention(s)
39 Neutral mention(s)
25 Negative mention(s)
13 Very Negative mention(s)
Positive
Microsoft
173 Very Positive mention(s)
53 Positive mention(s)
54 Neutral mention(s)
34 Negative mention(s)
9 Very Negative mention(s)
Positive

Apple has a beta of 1.06, suggesting that its share price is 6% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market.

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Microsoft pays an annual dividend of $3.64 per share and has a dividend yield of 0.9%. Apple pays out 13.1% of its earnings in the form of a dividend. Microsoft pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years and Microsoft has raised its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Apple has higher revenue and earnings than Microsoft. Microsoft is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$451.44B9.68$112.01B$8.2735.99
Microsoft$281.72B11.22$101.83B$16.8025.33

Summary

Microsoft beats Apple on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AAPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AAPL vs. The Competition

MetricAppleCOMP IndustryComputer SectorNASDAQ Exchange
Market Cap$4.38T$1.15T$38.29B$12.12B
Dividend Yield0.36%2.09%3.21%5.32%
P/E Ratio36.0521.50167.3325.10
Price / Sales9.682.92627.1177.29
Price / Cash35.8616.1447.8137.30
Price / Book59.6531.469.536.59
Net Income$112.01B$30.46B$1.06B$335.49M
7 Day Performance0.96%-1.20%-0.30%-1.74%
1 Month Performance10.14%11.22%3.65%-1.72%
1 Year Performance42.56%36.24%159.12%27.17%

Apple Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AAPL
Apple
4.3772 of 5 stars
$297.43
-0.1%
$308.74
+3.8%
+41.0%$4.37T$451.44B35.96166,000
AMZN
Amazon.com
4.7596 of 5 stars
$264.86
+0.3%
$312.67
+18.1%
+28.8%$2.85T$742.78B31.681,576,000
GOOG
Alphabet
4.1469 of 5 stars
$393.11
-0.1%
$363.40
-7.6%
+134.8%$4.76T$402.84B29.99190,200
GOOGL
Alphabet
4.1378 of 5 stars
$396.94
+0.0%
$411.23
+3.6%
+138.8%$4.81T$402.84B30.28190,820
META
Meta Platforms
4.9307 of 5 stars
$611.21
-0.5%
$840.31
+37.5%
-4.5%$1.55T$200.97B22.2278,865

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This page (NASDAQ:AAPL) was last updated on 5/19/2026 by MarketBeat.com Staff.
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