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Berkshire Hathaway (BRK.B) Competitors

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$508.90 +3.07 (+0.61%)
As of 01:34 PM Eastern
This is a fair market value price provided by Massive. Learn more.

BRK.B vs. AAPL, AMZN, GOOG, GOOGL, and AXP

Should you buy Berkshire Hathaway stock or one of its competitors? Berkshire Hathaway's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and American Express (AXP). Companies are selected based on similarities in market, industry, and size.

How does Berkshire Hathaway compare to Apple?

Berkshire Hathaway (NYSE:BRK.B) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, media sentiment, valuation, dividends, earnings and profitability.

39.3% of Berkshire Hathaway shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 6.1% of Berkshire Hathaway shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Apple has a net margin of 27.62% compared to Berkshire Hathaway's net margin of 22.30%. Apple's return on equity of 135.46% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway22.30% 6.62% 3.87%
Apple 27.62%135.46%34.11%

Berkshire Hathaway has a beta of 0.61, meaning that its stock price is 39% less volatile than the broader market. Comparatively, Apple has a beta of 1.08, meaning that its stock price is 8% more volatile than the broader market.

Berkshire Hathaway presently has a consensus price target of $542.50, suggesting a potential upside of 6.60%. Apple has a consensus price target of $331.53, suggesting a potential upside of 6.27%. Given Berkshire Hathaway's higher possible upside, analysts clearly believe Berkshire Hathaway is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51

In the previous week, Apple had 285 more articles in the media than Berkshire Hathaway. MarketBeat recorded 311 mentions for Apple and 26 mentions for Berkshire Hathaway. Apple's average media sentiment score of 0.64 beat Berkshire Hathaway's score of 0.17 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
7 Very Positive mention(s)
3 Positive mention(s)
12 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral
Apple
157 Very Positive mention(s)
40 Positive mention(s)
70 Neutral mention(s)
28 Negative mention(s)
14 Very Negative mention(s)
Positive

Apple has higher revenue and earnings than Berkshire Hathaway. Berkshire Hathaway is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.93$66.97B$39.7712.80
Apple$466.82B9.75$112.01B$8.7235.78

Summary

Apple beats Berkshire Hathaway on 14 of the 17 factors compared between the two stocks.

How does Berkshire Hathaway compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Berkshire Hathaway (NYSE:BRK.B) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, earnings, analyst recommendations, media sentiment, dividends and profitability.

In the previous week, Amazon.com had 253 more articles in the media than Berkshire Hathaway. MarketBeat recorded 279 mentions for Amazon.com and 26 mentions for Berkshire Hathaway. Amazon.com's average media sentiment score of 0.67 beat Berkshire Hathaway's score of 0.17 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
163 Very Positive mention(s)
39 Positive mention(s)
37 Neutral mention(s)
27 Negative mention(s)
12 Very Negative mention(s)
Positive
Berkshire Hathaway
7 Very Positive mention(s)
3 Positive mention(s)
12 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 39.3% of Berkshire Hathaway shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 6.1% of Berkshire Hathaway shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Amazon.com has higher revenue and earnings than Berkshire Hathaway. Berkshire Hathaway is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$775.68B3.51$77.67B$12.4320.29
Berkshire Hathaway$371.44B2.93$66.97B$39.7712.80

Amazon.com presently has a consensus target price of $323.26, suggesting a potential upside of 28.17%. Berkshire Hathaway has a consensus target price of $542.50, suggesting a potential upside of 6.60%. Given Amazon.com's stronger consensus rating and higher probable upside, research analysts plainly believe Amazon.com is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Amazon.com has a beta of 1.44, meaning that its stock price is 44% more volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.61, meaning that its stock price is 39% less volatile than the broader market.

Berkshire Hathaway has a net margin of 22.30% compared to Amazon.com's net margin of 17.44%. Amazon.com's return on equity of 18.00% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Berkshire Hathaway 22.30%6.62%3.87%

Summary

Amazon.com beats Berkshire Hathaway on 15 of the 17 factors compared between the two stocks.

How does Berkshire Hathaway compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Berkshire Hathaway (NYSE:BRK.B) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, risk, analyst recommendations, institutional ownership, valuation and earnings.

27.3% of Alphabet shares are held by institutional investors. Comparatively, 39.3% of Berkshire Hathaway shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 6.1% of Berkshire Hathaway shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Alphabet had 181 more articles in the media than Berkshire Hathaway. MarketBeat recorded 207 mentions for Alphabet and 26 mentions for Berkshire Hathaway. Alphabet's average media sentiment score of 0.87 beat Berkshire Hathaway's score of 0.17 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
125 Very Positive mention(s)
20 Positive mention(s)
33 Neutral mention(s)
21 Negative mention(s)
8 Very Negative mention(s)
Positive
Berkshire Hathaway
7 Very Positive mention(s)
3 Positive mention(s)
12 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral

Alphabet currently has a consensus target price of $415.55, suggesting a potential upside of 26.41%. Berkshire Hathaway has a consensus target price of $542.50, suggesting a potential upside of 6.60%. Given Alphabet's stronger consensus rating and higher possible upside, equities analysts plainly believe Alphabet is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Alphabet has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.61, suggesting that its stock price is 39% less volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Berkshire Hathaway's net margin of 22.30%. Alphabet's return on equity of 51.32% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Berkshire Hathaway 22.30%6.62%3.87%

Alphabet has higher revenue and earnings than Berkshire Hathaway. Berkshire Hathaway is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B9.98$132.17B$19.9116.51
Berkshire Hathaway$371.44B2.93$66.97B$39.7712.80

Summary

Alphabet beats Berkshire Hathaway on 15 of the 17 factors compared between the two stocks.

How does Berkshire Hathaway compare to Alphabet?

Berkshire Hathaway (NYSE:BRK.B) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk.

Berkshire Hathaway currently has a consensus price target of $542.50, indicating a potential upside of 6.60%. Alphabet has a consensus price target of $420.19, indicating a potential upside of 26.93%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

Alphabet has a net margin of 54.77% compared to Berkshire Hathaway's net margin of 22.30%. Alphabet's return on equity of 51.32% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway22.30% 6.62% 3.87%
Alphabet 54.77%51.32%35.42%

39.3% of Berkshire Hathaway shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 6.1% of Berkshire Hathaway shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Alphabet had 159 more articles in the media than Berkshire Hathaway. MarketBeat recorded 185 mentions for Alphabet and 26 mentions for Berkshire Hathaway. Alphabet's average media sentiment score of 0.99 beat Berkshire Hathaway's score of 0.17 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
7 Very Positive mention(s)
3 Positive mention(s)
12 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral
Alphabet
139 Very Positive mention(s)
4 Positive mention(s)
24 Neutral mention(s)
17 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than Berkshire Hathaway. Berkshire Hathaway is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.93$66.97B$39.7712.80
Alphabet$402.84B10.05$132.17B$19.9116.63

Berkshire Hathaway has a beta of 0.61, indicating that its share price is 39% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, indicating that its share price is 22% more volatile than the broader market.

Summary

Alphabet beats Berkshire Hathaway on 16 of the 17 factors compared between the two stocks.

How does Berkshire Hathaway compare to American Express?

American Express (NYSE:AXP) and Berkshire Hathaway (NYSE:BRK.B) are both large-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, media sentiment, profitability, institutional ownership and valuation.

American Express currently has a consensus target price of $373.32, indicating a potential upside of 15.64%. Berkshire Hathaway has a consensus target price of $542.50, indicating a potential upside of 6.60%. Given American Express' stronger consensus rating and higher probable upside, analysts plainly believe American Express is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Express
1 Sell rating(s)
10 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.54
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Berkshire Hathaway has a net margin of 22.30% compared to American Express' net margin of 15.07%. American Express' return on equity of 34.12% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
American Express15.07% 34.12% 3.77%
Berkshire Hathaway 22.30%6.62%3.87%

In the previous week, American Express had 2 more articles in the media than Berkshire Hathaway. MarketBeat recorded 28 mentions for American Express and 26 mentions for Berkshire Hathaway. American Express' average media sentiment score of 1.07 beat Berkshire Hathaway's score of 0.17 indicating that American Express is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Express
20 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Berkshire Hathaway
7 Very Positive mention(s)
3 Positive mention(s)
12 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral

84.3% of American Express shares are owned by institutional investors. Comparatively, 39.3% of Berkshire Hathaway shares are owned by institutional investors. 0.1% of American Express shares are owned by company insiders. Comparatively, 6.1% of Berkshire Hathaway shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Berkshire Hathaway has higher revenue and earnings than American Express. Berkshire Hathaway is trading at a lower price-to-earnings ratio than American Express, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Express$75.95B2.87$10.83B$16.4819.59
Berkshire Hathaway$371.44B2.93$66.97B$39.7712.80

American Express has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.61, indicating that its stock price is 39% less volatile than the broader market.

Summary

American Express beats Berkshire Hathaway on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BRK.B and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BRK.B vs. The Competition

MetricBerkshire HathawayFinancial Services IndustryFinance SectorNYSE Exchange
Market Cap$1.09T$26.95B$13.96B$23.31B
Dividend YieldN/A6.02%5.89%3.73%
P/E Ratio12.7918.9925.8328.78
Price / Sales2.93417.29506.7096.26
Price / Cash18.83170.8239.9433.53
Price / Book1.533.242.764.76
Net Income$66.97B$1.10B$1.32B$1.07B
7 Day Performance0.75%1.93%3.29%-0.84%
1 Month Performance-2.21%12.58%0.55%-2.18%
1 Year Performance3.24%-1.49%10.52%11.80%

Berkshire Hathaway Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BRK.B
Berkshire Hathaway
1.9409 of 5 stars
$508.90
+0.6%
$542.50
+6.6%
+2.4%$1.09T$371.44B12.79387,800
AAPL
Apple
4.3406 of 5 stars
$321.74
-2.0%
$330.61
+2.8%
+32.9%$4.70T$416.16B36.91166,000
AMZN
Amazon.com
4.9116 of 5 stars
$256.91
-0.8%
$323.26
+25.8%
+9.0%$2.77T$716.92B20.671,576,000
GOOG
Alphabet
4.8611 of 5 stars
$335.34
-1.1%
$415.55
+23.9%
+43.2%$4.10T$402.84B16.84190,200
GOOGL
Alphabet
4.6744 of 5 stars
$338.66
-1.1%
$420.19
+24.1%
+44.6%$4.14T$402.84B17.01190,820

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This page (NYSE:BRK.B) was last updated on 9/9/2026 by MarketBeat.com Staff.
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