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Berkshire Hathaway (BRK.A) Competitors

Berkshire Hathaway logo
$744,070.08 -529.92 (-0.07%)
As of 08/21/2026 03:57 PM Eastern

BRK.A vs. AAPL, AMZN, GOOG, MSFT, and AXP

Should you buy Berkshire Hathaway stock or one of its competitors? Berkshire Hathaway's main competitors and comparable companies include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Microsoft (MSFT), and American Express (AXP). Companies are selected based on similarities in market, industry, and size.

How does Berkshire Hathaway compare to Apple?

Apple (NASDAQ:AAPL) and Berkshire Hathaway (NYSE:BRK.A) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, dividends, earnings, analyst recommendations, profitability, institutional ownership, valuation and risk.

In the previous week, Apple had 221 more articles in the media than Berkshire Hathaway. MarketBeat recorded 237 mentions for Apple and 16 mentions for Berkshire Hathaway. Apple's average media sentiment score of 0.82 beat Berkshire Hathaway's score of 0.53 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
122 Very Positive mention(s)
41 Positive mention(s)
45 Neutral mention(s)
19 Negative mention(s)
8 Very Negative mention(s)
Positive
Berkshire Hathaway
7 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Apple has higher revenue and earnings than Berkshire Hathaway. Berkshire Hathaway is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.85$112.01B$8.7235.48
Berkshire Hathaway$371.44B2.86$66.97B$59.66 thousand12.47

Apple has a beta of 1.09, meaning that its stock price is 9% more volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.61, meaning that its stock price is 39% less volatile than the broader market.

67.7% of Apple shares are held by institutional investors. Comparatively, 23.0% of Berkshire Hathaway shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 0.3% of Berkshire Hathaway shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Apple has a net margin of 27.62% compared to Berkshire Hathaway's net margin of 22.30%. Apple's return on equity of 135.46% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Berkshire Hathaway 22.30%6.62%3.87%

Apple presently has a consensus price target of $330.53, suggesting a potential upside of 6.85%. Berkshire Hathaway has a consensus price target of $787,337.00, suggesting a potential upside of 5.81%. Given Apple's stronger consensus rating and higher possible upside, analysts clearly believe Apple is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Apple beats Berkshire Hathaway on 15 of the 17 factors compared between the two stocks.

How does Berkshire Hathaway compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Berkshire Hathaway (NYSE:BRK.A) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, media sentiment, risk, analyst recommendations, valuation and institutional ownership.

Amazon.com currently has a consensus target price of $322.39, suggesting a potential upside of 24.65%. Berkshire Hathaway has a consensus target price of $787,337.00, suggesting a potential upside of 5.81%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Amazon.com has a beta of 1.45, indicating that its share price is 45% more volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.61, indicating that its share price is 39% less volatile than the broader market.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 23.0% of Berkshire Hathaway shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 0.3% of Berkshire Hathaway shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Berkshire Hathaway has a net margin of 22.30% compared to Amazon.com's net margin of 17.44%. Amazon.com's return on equity of 18.00% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Berkshire Hathaway 22.30%6.62%3.87%

In the previous week, Amazon.com had 247 more articles in the media than Berkshire Hathaway. MarketBeat recorded 263 mentions for Amazon.com and 16 mentions for Berkshire Hathaway. Amazon.com's average media sentiment score of 0.83 beat Berkshire Hathaway's score of 0.53 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
157 Very Positive mention(s)
39 Positive mention(s)
27 Neutral mention(s)
29 Negative mention(s)
8 Very Negative mention(s)
Positive
Berkshire Hathaway
7 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Berkshire Hathaway. Berkshire Hathaway is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.89$77.67B$12.4320.81
Berkshire Hathaway$371.44B2.86$66.97B$59.66 thousand12.47

Summary

Amazon.com beats Berkshire Hathaway on 15 of the 17 factors compared between the two stocks.

How does Berkshire Hathaway compare to Alphabet?

Berkshire Hathaway (NYSE:BRK.A) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, valuation, dividends, profitability, risk, earnings, analyst recommendations and institutional ownership.

Alphabet has a net margin of 54.77% compared to Berkshire Hathaway's net margin of 22.30%. Alphabet's return on equity of 51.32% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway22.30% 6.62% 3.87%
Alphabet 54.77%51.32%35.42%

In the previous week, Alphabet had 185 more articles in the media than Berkshire Hathaway. MarketBeat recorded 201 mentions for Alphabet and 16 mentions for Berkshire Hathaway. Alphabet's average media sentiment score of 0.78 beat Berkshire Hathaway's score of 0.53 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
7 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
116 Very Positive mention(s)
17 Positive mention(s)
42 Neutral mention(s)
20 Negative mention(s)
5 Very Negative mention(s)
Positive

Berkshire Hathaway has a beta of 0.61, meaning that its share price is 39% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market.

Alphabet has higher revenue and earnings than Berkshire Hathaway. Berkshire Hathaway is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.86$66.97B$59.66 thousand12.47
Alphabet$402.84B10.38$132.17B$19.9117.16

Berkshire Hathaway presently has a consensus price target of $787,337.00, suggesting a potential upside of 5.81%. Alphabet has a consensus price target of $415.55, suggesting a potential upside of 21.59%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05

23.0% of Berkshire Hathaway shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 0.3% of Berkshire Hathaway shares are owned by insiders. Comparatively, 13.0% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Alphabet beats Berkshire Hathaway on 16 of the 17 factors compared between the two stocks.

How does Berkshire Hathaway compare to Microsoft?

Microsoft (NASDAQ:MSFT) and Berkshire Hathaway (NYSE:BRK.A) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, media sentiment, valuation, profitability, analyst recommendations, earnings and dividends.

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 23.0% of Berkshire Hathaway shares are owned by institutional investors. 0.0% of Microsoft shares are owned by company insiders. Comparatively, 0.3% of Berkshire Hathaway shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Microsoft has higher earnings, but lower revenue than Berkshire Hathaway. Berkshire Hathaway is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B10.81$133.75B$17.9626.91
Berkshire Hathaway$371.44B2.86$66.97B$59.66 thousand12.47

Microsoft presently has a consensus price target of $560.27, suggesting a potential upside of 15.94%. Berkshire Hathaway has a consensus price target of $787,337.00, suggesting a potential upside of 5.81%. Given Microsoft's stronger consensus rating and higher possible upside, equities analysts plainly believe Microsoft is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Microsoft has a net margin of 40.31% compared to Berkshire Hathaway's net margin of 22.30%. Microsoft's return on equity of 31.98% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
Berkshire Hathaway 22.30%6.62%3.87%

In the previous week, Microsoft had 216 more articles in the media than Berkshire Hathaway. MarketBeat recorded 232 mentions for Microsoft and 16 mentions for Berkshire Hathaway. Microsoft's average media sentiment score of 0.99 beat Berkshire Hathaway's score of 0.53 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
151 Very Positive mention(s)
25 Positive mention(s)
30 Neutral mention(s)
25 Negative mention(s)
1 Very Negative mention(s)
Positive
Berkshire Hathaway
7 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Microsoft has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.61, suggesting that its share price is 39% less volatile than the broader market.

Summary

Microsoft beats Berkshire Hathaway on 13 of the 16 factors compared between the two stocks.

How does Berkshire Hathaway compare to American Express?

American Express (NYSE:AXP) and Berkshire Hathaway (NYSE:BRK.A) are both large-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, dividends, media sentiment, earnings and risk.

84.3% of American Express shares are owned by institutional investors. Comparatively, 23.0% of Berkshire Hathaway shares are owned by institutional investors. 0.1% of American Express shares are owned by insiders. Comparatively, 0.3% of Berkshire Hathaway shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

American Express currently has a consensus target price of $373.32, suggesting a potential upside of 11.11%. Berkshire Hathaway has a consensus target price of $787,337.00, suggesting a potential upside of 5.81%. Given American Express' stronger consensus rating and higher probable upside, equities analysts clearly believe American Express is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Express
1 Sell rating(s)
10 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.54
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Berkshire Hathaway has higher revenue and earnings than American Express. Berkshire Hathaway is trading at a lower price-to-earnings ratio than American Express, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Express$72.23B3.14$10.83B$16.4820.39
Berkshire Hathaway$371.44B2.86$66.97B$59.66 thousand12.47

Berkshire Hathaway has a net margin of 22.30% compared to American Express' net margin of 15.07%. American Express' return on equity of 34.12% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
American Express15.07% 34.12% 3.77%
Berkshire Hathaway 22.30%6.62%3.87%

In the previous week, American Express had 91 more articles in the media than Berkshire Hathaway. MarketBeat recorded 107 mentions for American Express and 16 mentions for Berkshire Hathaway. American Express' average media sentiment score of 1.50 beat Berkshire Hathaway's score of 0.53 indicating that American Express is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Express
101 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Berkshire Hathaway
7 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

American Express has a beta of 1.04, suggesting that its share price is 4% more volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.61, suggesting that its share price is 39% less volatile than the broader market.

Summary

American Express beats Berkshire Hathaway on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BRK.A and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BRK.A vs. The Competition

MetricBerkshire HathawayFinancial Services IndustryFinance SectorNYSE Exchange
Market Cap$1.06T$26.84B$13.63B$24.30B
Dividend YieldN/A6.06%5.89%3.70%
P/E Ratio12.4719.5429.6130.31
Price / Sales2.86415.03519.0619.91
Price / Cash18.45148.7738.1932.49
Price / Book1.423.152.186.77
Net Income$66.97B$1.09B$1.31B$1.07B
7 Day Performance-1.62%2.38%-0.30%-0.65%
1 Month Performance1.14%4.27%2.37%3.38%
1 Year Performance1.62%-11.72%9.68%14.90%

Berkshire Hathaway Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BRK.A
Berkshire Hathaway
1.574 of 5 stars
$744,070.08
-0.1%
$787,337.00
+5.8%
+1.6%$1.06T$371.44B12.47372,000
AAPL
Apple
4.4898 of 5 stars
$314.99
+1.6%
$330.53
+4.9%
+35.8%$4.60T$416.16B36.13166,000
AMZN
Amazon.com
4.9546 of 5 stars
$264.12
+1.8%
$322.56
+22.1%
+13.0%$2.85T$716.92B21.231,576,000
GOOG
Alphabet
4.7893 of 5 stars
$340.90
-0.1%
$415.55
+21.9%
+65.3%$4.17T$402.84B17.14190,200
MSFT
Microsoft
4.958 of 5 stars
$483.23
+0.3%
$560.27
+15.9%
-4.7%$3.59T$331.84B26.92223,000

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This page (NYSE:BRK.A) was last updated on 8/23/2026 by MarketBeat.com Staff.
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