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Amazon.com (AMZN) Competitors

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$275.06 +1.51 (+0.55%)
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AMZN vs. AAPL, GOOG, GOOGL, META, and MSFT

Should you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Amazon.com compare to Apple?

Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their earnings, risk, analyst recommendations, profitability, institutional ownership, dividends, media sentiment and valuation.

Apple has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.46, suggesting that its share price is 46% more volatile than the S&P 500.

Apple has a net margin of 27.15% compared to Amazon.com's net margin of 12.22%. Apple's return on equity of 146.69% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Amazon.com 12.22%19.92%9.86%

Apple presently has a consensus price target of $304.31, suggesting a potential upside of 5.84%. Amazon.com has a consensus price target of $313.09, suggesting a potential upside of 13.82%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.15$112.01B$8.2734.77
Amazon.com$716.92B4.13$77.67B$8.3632.90

67.7% of Apple shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Amazon.com had 99 more articles in the media than Apple. MarketBeat recorded 478 mentions for Amazon.com and 379 mentions for Apple. Apple's average media sentiment score of 0.75 beat Amazon.com's score of 0.74 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
211 Very Positive mention(s)
49 Positive mention(s)
67 Neutral mention(s)
34 Negative mention(s)
9 Very Negative mention(s)
Positive
Amazon.com
236 Very Positive mention(s)
97 Positive mention(s)
71 Neutral mention(s)
29 Negative mention(s)
13 Very Negative mention(s)
Positive

Summary

Amazon.com beats Apple on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, media sentiment, dividends and risk.

Alphabet has a beta of 1.25, suggesting that its stock price is 25% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.46, suggesting that its stock price is 46% more volatile than the S&P 500.

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Amazon.com 12.22%19.92%9.86%

Alphabet currently has a consensus price target of $362.73, suggesting a potential downside of 8.28%. Amazon.com has a consensus price target of $313.09, suggesting a potential upside of 13.82%. Given Amazon.com's higher possible upside, analysts clearly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
28 Buy rating(s)
6 Strong Buy rating(s)
3.05
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.88$132.17B$13.1130.17
Amazon.com$716.92B4.13$77.67B$8.3632.90

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Amazon.com had 231 more articles in the media than Alphabet. MarketBeat recorded 478 mentions for Amazon.com and 247 mentions for Alphabet. Alphabet's average media sentiment score of 0.82 beat Amazon.com's score of 0.74 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
157 Very Positive mention(s)
17 Positive mention(s)
42 Neutral mention(s)
22 Negative mention(s)
3 Very Negative mention(s)
Positive
Amazon.com
236 Very Positive mention(s)
97 Positive mention(s)
71 Neutral mention(s)
29 Negative mention(s)
13 Very Negative mention(s)
Positive

Summary

Alphabet beats Amazon.com on 10 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, risk, media sentiment, valuation, dividends and profitability.

Alphabet has a beta of 1.26, suggesting that its stock price is 26% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.46, suggesting that its stock price is 46% more volatile than the S&P 500.

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Amazon.com 12.22%19.92%9.86%

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.96$132.17B$13.1130.38
Amazon.com$716.92B4.13$77.67B$8.3632.90

Alphabet currently has a consensus price target of $406.71, suggesting a potential upside of 2.11%. Amazon.com has a consensus price target of $313.09, suggesting a potential upside of 13.82%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

40.0% of Alphabet shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Amazon.com had 192 more articles in the media than Alphabet. MarketBeat recorded 478 mentions for Amazon.com and 286 mentions for Alphabet. Alphabet's average media sentiment score of 0.82 beat Amazon.com's score of 0.74 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
164 Very Positive mention(s)
25 Positive mention(s)
48 Neutral mention(s)
15 Negative mention(s)
3 Very Negative mention(s)
Positive
Amazon.com
236 Very Positive mention(s)
97 Positive mention(s)
71 Neutral mention(s)
29 Negative mention(s)
13 Very Negative mention(s)
Positive

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, risk, media sentiment, valuation, dividends and profitability.

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 13.6% of Meta Platforms shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Amazon.com has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.71$60.46B$27.5122.28
Amazon.com$716.92B4.13$77.67B$8.3632.90

Meta Platforms has a beta of 1.25, suggesting that its stock price is 25% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.46, suggesting that its stock price is 46% more volatile than the S&P 500.

Meta Platforms has a net margin of 32.84% compared to Amazon.com's net margin of 12.22%. Meta Platforms' return on equity of 36.93% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
Amazon.com 12.22%19.92%9.86%

Meta Platforms currently has a consensus price target of $840.31, suggesting a potential upside of 37.11%. Amazon.com has a consensus price target of $313.09, suggesting a potential upside of 13.82%. Given Meta Platforms' higher probable upside, equities analysts clearly believe Meta Platforms is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.89
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

In the previous week, Amazon.com had 227 more articles in the media than Meta Platforms. MarketBeat recorded 478 mentions for Amazon.com and 251 mentions for Meta Platforms. Amazon.com's average media sentiment score of 0.74 beat Meta Platforms' score of 0.58 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
140 Very Positive mention(s)
19 Positive mention(s)
36 Neutral mention(s)
40 Negative mention(s)
2 Very Negative mention(s)
Positive
Amazon.com
236 Very Positive mention(s)
97 Positive mention(s)
71 Neutral mention(s)
29 Negative mention(s)
13 Very Negative mention(s)
Positive

Summary

Meta Platforms beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Microsoft?

Amazon.com (NASDAQ:AMZN) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.

Amazon.com has a beta of 1.46, suggesting that its stock price is 46% more volatile than the S&P 500. Comparatively, Microsoft has a beta of 1.1, suggesting that its stock price is 10% more volatile than the S&P 500.

Microsoft has lower revenue, but higher earnings than Amazon.com. Microsoft is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B4.13$77.67B$8.3632.90
Microsoft$281.72B10.92$101.83B$16.8024.65

Microsoft has a net margin of 39.34% compared to Amazon.com's net margin of 12.22%. Microsoft's return on equity of 31.94% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Microsoft 39.34%31.94%18.47%

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 0.0% of Microsoft shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Amazon.com had 135 more articles in the media than Microsoft. MarketBeat recorded 478 mentions for Amazon.com and 343 mentions for Microsoft. Amazon.com's average media sentiment score of 0.74 beat Microsoft's score of 0.64 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
236 Very Positive mention(s)
97 Positive mention(s)
71 Neutral mention(s)
29 Negative mention(s)
13 Very Negative mention(s)
Positive
Microsoft
168 Very Positive mention(s)
45 Positive mention(s)
60 Neutral mention(s)
43 Negative mention(s)
6 Very Negative mention(s)
Positive

Amazon.com presently has a consensus price target of $313.09, indicating a potential upside of 13.82%. Microsoft has a consensus price target of $559.50, indicating a potential upside of 35.11%. Given Microsoft's higher probable upside, analysts clearly believe Microsoft is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
Microsoft
0 Sell rating(s)
7 Hold rating(s)
37 Buy rating(s)
1 Strong Buy rating(s)
2.87

Summary

Amazon.com beats Microsoft on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AMZN vs. The Competition

Export
MetricAmazon.comINTERNET COMMERCE IndustryRetail SectorNASDAQ Exchange
Market Cap$2.96T$74.11B$27.90B$12.14B
Dividend YieldN/A1.29%178.41%5.26%
P/E Ratio32.9019.6818.5127.36
Price / Sales4.133.272.3976.47
Price / Cash20.3638.5416.4053.90
Price / Book6.706.775.646.76
Net Income$77.67B$2.47B$963.08M$332.77M
7 Day Performance4.57%1.72%3.38%4.24%
1 Month Performance29.27%8.50%7.37%9.11%
1 Year Performance48.68%12.80%11.55%43.80%

Amazon.com Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AMZN
Amazon.com
4.2321 of 5 stars		$275.06
+0.6%		$313.09
+13.8%		+46.8%$2.96T$716.92B32.901,576,000
AAPL
Apple
4.4504 of 5 stars		$273.89
+0.3%		$303.06
+10.7%		+42.9%$4.02T$416.16B34.61166,000
GOOG
Alphabet
4.1288 of 5 stars		$339.56
+0.5%		$347.16
+2.2%		+131.5%$4.11T$402.84B31.39190,200
GOOGL
Alphabet
4.0374 of 5 stars		$340.59
+0.4%		$369.67
+8.5%		+136.6%$4.12T$402.84B31.49190,820
META
Meta Platforms
4.9173 of 5 stars		$659.35
-2.3%		$837.09
+27.0%		+0.9%$1.67T$200.97B28.0378,865

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This page (NASDAQ:AMZN) was last updated on 5/6/2026 by MarketBeat.com Staff.
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