AMZN vs. NFLX, BKNG, EXPE, TRIP, GRPN, FLWS, PETS, PRTS, BABA, and PDD
Should you be buying Amazon.com stock or one of its competitors? The main competitors of Amazon.com include Netflix (NFLX), Booking (BKNG), Expedia Group (EXPE), TripAdvisor (TRIP), Groupon (GRPN), 1-800 FLOWERS.COM (FLWS), PetMed Express (PETS), CarParts.com (PRTS), Alibaba Group (BABA), and PDD (PDD).
Amazon.com vs. Its Competitors
Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN) are both large-cap internet retail companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, media sentiment, valuation, dividends, earnings, institutional ownership and analyst recommendations.
80.9% of Netflix shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 1.4% of Netflix shares are owned by company insiders. Comparatively, 10.8% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Netflix has a net margin of 23.07% compared to Amazon.com's net margin of 10.14%. Netflix's return on equity of 39.61% beat Amazon.com's return on equity.
In the previous week, Amazon.com had 120 more articles in the media than Netflix. MarketBeat recorded 266 mentions for Amazon.com and 146 mentions for Netflix. Netflix's average media sentiment score of 1.11 beat Amazon.com's score of 0.93 indicating that Netflix is being referred to more favorably in the media.
Amazon.com has higher revenue and earnings than Netflix. Amazon.com is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.
Netflix presently has a consensus target price of $1,172.73, indicating a potential downside of 12.43%. Amazon.com has a consensus target price of $245.81, indicating a potential upside of 12.04%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Netflix.
Netflix has a beta of 1.59, indicating that its stock price is 59% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.34, indicating that its stock price is 34% more volatile than the S&P 500.
Summary
Netflix beats Amazon.com on 10 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Amazon.com Competitors List
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This page (NASDAQ:AMZN) was last updated on 6/30/2025 by MarketBeat.com Staff
