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Amazon.com (AMZN) Competitors

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$250.00 -4.76 (-1.87%)
Closing price 10/16/2026 04:00 PM Eastern
Extended Trading
$249.21 -0.79 (-0.31%)
As of 10/16/2026 08:00 PM Eastern
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AMZN vs. AAPL, GOOG, GOOGL, META, and MSFT

Should you buy Amazon.com stock or one of its competitors? Amazon.com's main competitors and comparable companies include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Amazon.com compare to Apple?

Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership, earnings and profitability.

In the previous week, Apple had 114 more articles in the media than Amazon.com. MarketBeat recorded 363 mentions for Apple and 249 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.87 beat Apple's score of 0.84 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
141 Very Positive mention(s)
43 Positive mention(s)
34 Neutral mention(s)
25 Negative mention(s)
4 Very Negative mention(s)
Positive
Apple
202 Very Positive mention(s)
60 Positive mention(s)
39 Neutral mention(s)
42 Negative mention(s)
17 Very Negative mention(s)
Positive

Apple has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.76$77.67B$12.4320.11
Apple$416.16B12.04$112.01B$8.7239.39

Apple has a net margin of 27.62% compared to Amazon.com's net margin of 17.44%. Apple's return on equity of 135.46% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Apple 27.62%135.46%34.11%

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Amazon.com has a beta of 1.45, meaning that its stock price is 45% more volatile than the broader market. Comparatively, Apple has a beta of 1.07, meaning that its stock price is 7% more volatile than the broader market.

Amazon.com currently has a consensus price target of $322.53, suggesting a potential upside of 29.01%. Apple has a consensus price target of $340.39, suggesting a potential downside of 0.89%. Given Amazon.com's stronger consensus rating and higher possible upside, equities research analysts plainly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
Apple
2 Sell rating(s)
14 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.60

Summary

Amazon.com beats Apple on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, risk, profitability, media sentiment, valuation, analyst recommendations and earnings.

In the previous week, Amazon.com had 72 more articles in the media than Alphabet. MarketBeat recorded 249 mentions for Amazon.com and 177 mentions for Alphabet. Amazon.com's average media sentiment score of 0.87 beat Alphabet's score of 0.68 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
141 Very Positive mention(s)
43 Positive mention(s)
34 Neutral mention(s)
25 Negative mention(s)
4 Very Negative mention(s)
Positive
Alphabet
94 Very Positive mention(s)
18 Positive mention(s)
45 Neutral mention(s)
14 Negative mention(s)
4 Very Negative mention(s)
Positive

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.76$77.67B$12.4320.11
Alphabet$445.87B9.24$132.17B$19.9116.92

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Alphabet 54.77%51.32%35.42%

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Amazon.com has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.19, meaning that its share price is 19% more volatile than the broader market.

Amazon.com presently has a consensus price target of $322.53, indicating a potential upside of 29.01%. Alphabet has a consensus price target of $422.10, indicating a potential upside of 25.29%. Given Amazon.com's higher possible upside, analysts plainly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
Alphabet
0 Sell rating(s)
4 Hold rating(s)
34 Buy rating(s)
6 Strong Buy rating(s)
3.05

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, risk, profitability, media sentiment, valuation, analyst recommendations and earnings.

Amazon.com has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, meaning that its share price is 21% more volatile than the broader market.

Amazon.com presently has a consensus price target of $322.53, indicating a potential upside of 29.01%. Alphabet has a consensus price target of $425.04, indicating a potential upside of 24.79%. Given Amazon.com's higher possible upside, analysts plainly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
Alphabet
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
5 Strong Buy rating(s)
3.02

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Amazon.com had 71 more articles in the media than Alphabet. MarketBeat recorded 249 mentions for Amazon.com and 178 mentions for Alphabet. Amazon.com's average media sentiment score of 0.87 beat Alphabet's score of 0.79 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
141 Very Positive mention(s)
43 Positive mention(s)
34 Neutral mention(s)
25 Negative mention(s)
4 Very Negative mention(s)
Positive
Alphabet
108 Very Positive mention(s)
9 Positive mention(s)
48 Neutral mention(s)
10 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Alphabet 54.77%51.32%35.42%

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.76$77.67B$12.4320.11
Alphabet$445.87B9.34$132.17B$19.9117.11

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, institutional ownership, dividends, profitability, media sentiment, analyst recommendations, earnings and valuation.

In the previous week, Amazon.com had 104 more articles in the media than Meta Platforms. MarketBeat recorded 249 mentions for Amazon.com and 145 mentions for Meta Platforms. Amazon.com's average media sentiment score of 0.87 beat Meta Platforms' score of 0.84 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
88 Very Positive mention(s)
4 Positive mention(s)
31 Neutral mention(s)
13 Negative mention(s)
1 Very Negative mention(s)
Positive
Amazon.com
141 Very Positive mention(s)
43 Positive mention(s)
34 Neutral mention(s)
25 Negative mention(s)
4 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Meta Platforms. Amazon.com is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B8.99$60.46B$26.5526.72
Amazon.com$716.92B3.76$77.67B$12.4320.11

Meta Platforms has a net margin of 29.83% compared to Amazon.com's net margin of 17.44%. Meta Platforms' return on equity of 33.18% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms29.83% 33.18% 20.07%
Amazon.com 17.44%18.00%8.97%

Meta Platforms has a beta of 1.19, meaning that its stock price is 19% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, meaning that its stock price is 45% more volatile than the broader market.

Meta Platforms presently has a consensus price target of $808.88, indicating a potential upside of 14.03%. Amazon.com has a consensus price target of $322.53, indicating a potential upside of 29.01%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
8 Hold rating(s)
46 Buy rating(s)
3 Strong Buy rating(s)
2.91
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Amazon.com beats Meta Platforms on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Microsoft?

Microsoft (NASDAQ:MSFT) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, valuation, media sentiment, analyst recommendations, institutional ownership, profitability and earnings.

In the previous week, Microsoft had 166 more articles in the media than Amazon.com. MarketBeat recorded 415 mentions for Microsoft and 249 mentions for Amazon.com. Microsoft's average media sentiment score of 1.01 beat Amazon.com's score of 0.87 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
276 Very Positive mention(s)
43 Positive mention(s)
44 Neutral mention(s)
36 Negative mention(s)
12 Very Negative mention(s)
Positive
Amazon.com
141 Very Positive mention(s)
43 Positive mention(s)
34 Neutral mention(s)
25 Negative mention(s)
4 Very Negative mention(s)
Positive

Microsoft has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.84$133.75B$17.9629.46
Amazon.com$716.92B3.76$77.67B$12.4320.11

Microsoft has a net margin of 40.31% compared to Amazon.com's net margin of 17.44%. Microsoft's return on equity of 31.98% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
Amazon.com 17.44%18.00%8.97%

Microsoft has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, meaning that its stock price is 45% more volatile than the broader market.

Microsoft presently has a consensus price target of $589.71, suggesting a potential upside of 11.47%. Amazon.com has a consensus price target of $322.53, suggesting a potential upside of 29.01%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
2 Sell rating(s)
4 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.83
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

71.1% of Microsoft shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 0.0% of Microsoft shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Microsoft and Amazon.com tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AMZN vs. The Competition

MetricAmazon.comBroadline Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$2.70T$57.65B$12.53B$12.68B
Dividend YieldN/A2.24%111.91%32.09%
P/E Ratio34.0614.8442.3519.23
Price / Sales3.765.3995.5176.91
Price / Cash18.7124.3231.7650.51
Price / Book6.536.674.065.85
Net Income$77.67B$1.99B$443.93M$381.63M
7 Day Performance-4.74%0.64%0.05%-5.04%
1 Month Performance-0.47%1.21%-1.47%-7.99%
1 Year Performance17.35%-3.32%-4.63%-5.68%

Amazon.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AMZN
Amazon.com
4.8984 of 5 stars
$250.00
-1.9%
$322.53
+29.0%
+16.6%$2.70T$716.92B34.061,576,000
AAPL
Apple
4.5559 of 5 stars
$340.42
+1.1%
$340.02
-0.1%
+38.8%$4.97T$416.16B39.04166,000
GOOG
Alphabet
4.7602 of 5 stars
$344.86
-0.7%
$421.95
+22.4%
+33.8%$4.22T$402.84B17.32198,933
GOOGL
Alphabet
4.9099 of 5 stars
$348.29
-0.6%
$425.72
+22.2%
+35.4%$4.26T$402.84B17.49190,820
META
Meta Platforms
4.7799 of 5 stars
$720.89
-0.1%
$791.86
+9.8%
-0.4%$1.84T$200.97B27.1578,865

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This page (NASDAQ:AMZN) was last updated on 10/17/2026 by MarketBeat.com Staff.
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