Amazon.com (AMZN) Competitors

$265.29 -1.03 (-0.39%)

As of 04:00 PM Eastern

AMZN vs. AAPL, GOOG, GOOGL, META, and MSFT

Should you buy Amazon.com stock or one of its competitors? MarketBeat compares Amazon.com with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Amazon.com include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Amazon.com compare to Apple?

Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, valuation, media sentiment, earnings, analyst recommendations and dividends.

Amazon.com currently has a consensus price target of $312.66, indicating a potential upside of 17.85%. Apple has a consensus price target of $310.31, indicating a potential upside of 0.64%. Given Amazon.com's stronger consensus rating and higher probable upside, equities analysts plainly believe Amazon.com is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	57 Buy rating(s)	0 Strong Buy rating(s)	2.95
Apple	1 Sell rating(s)	11 Hold rating(s)	22 Buy rating(s)	1 Strong Buy rating(s)	2.66

Amazon.com has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market. Comparatively, Apple has a beta of 1.06, meaning that its share price is 6% more volatile than the broader market.

Apple has a net margin of 27.15% compared to Amazon.com's net margin of 12.22%. Apple's return on equity of 146.69% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Amazon.com	12.22%	19.92%	9.86%
Apple	27.15%	146.69%	34.02%

Apple has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amazon.com	$716.92B	3.98	$77.67B	$8.36	31.73
Apple	$416.16B	10.88	$112.01B	$8.27	37.28

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Amazon.com had 11 more articles in the media than Apple. MarketBeat recorded 232 mentions for Amazon.com and 221 mentions for Apple. Apple's average media sentiment score of 1.06 beat Amazon.com's score of 0.96 indicating that Apple is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Amazon.com	150 Very Positive mention(s)	32 Positive mention(s)	25 Neutral mention(s)	9 Negative mention(s)	10 Very Negative mention(s)	Positive
Apple	152 Very Positive mention(s)	23 Positive mention(s)	31 Neutral mention(s)	11 Negative mention(s)	4 Very Negative mention(s)	Positive

Summary

Amazon.com beats Apple on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, dividends, institutional ownership, media sentiment, risk, profitability, analyst recommendations and valuation.

In the previous week, Amazon.com had 20 more articles in the media than Alphabet. MarketBeat recorded 232 mentions for Amazon.com and 212 mentions for Alphabet. Amazon.com's average media sentiment score of 0.96 beat Alphabet's score of 0.80 indicating that Amazon.com is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	127 Very Positive mention(s)	25 Positive mention(s)	25 Neutral mention(s)	30 Negative mention(s)	4 Very Negative mention(s)	Positive
Amazon.com	150 Very Positive mention(s)	32 Positive mention(s)	25 Neutral mention(s)	9 Negative mention(s)	10 Very Negative mention(s)	Positive

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Alphabet currently has a consensus price target of $372.65, indicating a potential downside of 3.17%. Amazon.com has a consensus price target of $312.66, indicating a potential upside of 17.85%. Given Amazon.com's higher possible upside, analysts clearly believe Amazon.com is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	57 Buy rating(s)	0 Strong Buy rating(s)	2.95

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Amazon.com	12.22%	19.92%	9.86%

Alphabet has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, suggesting that its share price is 46% more volatile than the broader market.

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	11.57	$132.17B	$13.11	29.35
Amazon.com	$716.92B	3.98	$77.67B	$8.36	31.73

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, dividends, institutional ownership, media sentiment, risk, profitability, analyst recommendations and valuation.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$402.84B	11.70	$132.17B	$13.11	29.66
Amazon.com	$716.92B	3.98	$77.67B	$8.36	31.73

In the previous week, Amazon.com had 14 more articles in the media than Alphabet. MarketBeat recorded 232 mentions for Amazon.com and 218 mentions for Alphabet. Amazon.com's average media sentiment score of 0.96 beat Alphabet's score of 0.91 indicating that Amazon.com is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	150 Very Positive mention(s)	12 Positive mention(s)	22 Neutral mention(s)	26 Negative mention(s)	1 Very Negative mention(s)	Positive
Amazon.com	150 Very Positive mention(s)	32 Positive mention(s)	25 Neutral mention(s)	9 Negative mention(s)	10 Very Negative mention(s)	Positive

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Alphabet currently has a consensus price target of $412.65, indicating a potential upside of 6.11%. Amazon.com has a consensus price target of $312.66, indicating a potential upside of 17.85%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	57 Buy rating(s)	0 Strong Buy rating(s)	2.95

Alphabet has a beta of 1.26, suggesting that its share price is 26% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, suggesting that its share price is 46% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
Amazon.com	12.22%	19.92%	9.86%

Summary

Amazon.com beats Alphabet on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Meta Platforms?

Amazon.com (NASDAQ:AMZN) and Meta Platforms (NASDAQ:META) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, media sentiment, valuation, dividends and analyst recommendations.

Amazon.com has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amazon.com	$716.92B	3.98	$77.67B	$8.36	31.73
Meta Platforms	$214.96B	7.21	$60.46B	$27.51	22.26

Meta Platforms has a net margin of 32.84% compared to Amazon.com's net margin of 12.22%. Meta Platforms' return on equity of 36.93% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Amazon.com	12.22%	19.92%	9.86%
Meta Platforms	32.84%	36.93%	23.09%

Amazon.com has a beta of 1.46, suggesting that its stock price is 46% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, suggesting that its stock price is 25% more volatile than the broader market.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 79.9% of Meta Platforms shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 13.5% of Meta Platforms shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Amazon.com presently has a consensus price target of $312.66, suggesting a potential upside of 17.85%. Meta Platforms has a consensus price target of $840.19, suggesting a potential upside of 37.21%. Given Meta Platforms' higher possible upside, analysts plainly believe Meta Platforms is more favorable than Amazon.com.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	57 Buy rating(s)	0 Strong Buy rating(s)	2.95
Meta Platforms	0 Sell rating(s)	9 Hold rating(s)	34 Buy rating(s)	4 Strong Buy rating(s)	2.89

In the previous week, Amazon.com had 47 more articles in the media than Meta Platforms. MarketBeat recorded 232 mentions for Amazon.com and 185 mentions for Meta Platforms. Amazon.com's average media sentiment score of 0.96 beat Meta Platforms' score of 0.88 indicating that Amazon.com is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Amazon.com	150 Very Positive mention(s)	32 Positive mention(s)	25 Neutral mention(s)	9 Negative mention(s)	10 Very Negative mention(s)	Positive
Meta Platforms	123 Very Positive mention(s)	6 Positive mention(s)	28 Neutral mention(s)	22 Negative mention(s)	1 Very Negative mention(s)	Positive

Summary

Meta Platforms beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Microsoft?

Amazon.com (NASDAQ:AMZN) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and dividends.

Amazon.com has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market.

Microsoft has lower revenue, but higher earnings than Amazon.com. Microsoft is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amazon.com	$716.92B	3.98	$77.67B	$8.36	31.73
Microsoft	$281.72B	10.97	$101.83B	$16.80	24.76

In the previous week, Microsoft had 11 more articles in the media than Amazon.com. MarketBeat recorded 243 mentions for Microsoft and 232 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.96 beat Microsoft's score of 0.96 indicating that Amazon.com is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Amazon.com	150 Very Positive mention(s)	32 Positive mention(s)	25 Neutral mention(s)	9 Negative mention(s)	10 Very Negative mention(s)	Positive
Microsoft	158 Very Positive mention(s)	26 Positive mention(s)	33 Neutral mention(s)	16 Negative mention(s)	9 Very Negative mention(s)	Positive

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 0.0% of Microsoft shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Microsoft has a net margin of 39.34% compared to Amazon.com's net margin of 12.22%. Microsoft's return on equity of 31.94% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Amazon.com	12.22%	19.92%	9.86%
Microsoft	39.34%	31.94%	18.47%

Amazon.com presently has a consensus price target of $312.66, suggesting a potential upside of 17.85%. Microsoft has a consensus price target of $560.88, suggesting a potential upside of 34.82%. Given Microsoft's higher possible upside, analysts plainly believe Microsoft is more favorable than Amazon.com.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	57 Buy rating(s)	0 Strong Buy rating(s)	2.95
Microsoft	0 Sell rating(s)	7 Hold rating(s)	39 Buy rating(s)	0 Strong Buy rating(s)	2.85

Summary

Amazon.com and Microsoft tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AMZN vs. The Competition

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Metric	Amazon.com	INTERNET COMMERCE Industry	Retail Sector	NASDAQ Exchange
Market Cap	$2.85T	$70.91B	$26.87B	$12.47B
Dividend Yield	N/A	1.30%	178.41%	5.28%
P/E Ratio	31.73	16.28	20.01	25.82
Price / Sales	3.98	12.81	4.00	86.19
Price / Cash	19.93	28.26	14.95	56.67
Price / Book	6.46	7.51	5.22	7.15
Net Income	$77.67B	$2.43B	$957.86M	$335.69M
7 Day Performance	2.30%	3.07%	2.95%	4.51%
1 Month Performance	0.49%	-7.28%	-0.41%	3.09%
1 Year Performance	31.99%	-3.78%	2.64%	37.67%

Amazon.com Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AMZN Amazon.com	4.7981 of 5 stars	$265.29 -0.4%	$312.66 +17.9%	+32.5%	$2.85T	$716.92B	31.73	1,576,000	Trending News Insider Trade
AAPL Apple	4.3134 of 5 stars	$299.43 +1.6%	$305.74 +2.1%	+58.2%	$4.40T	$451.44B	36.20	166,000	Trending News Analyst Forecast
GOOG Alphabet	4.2034 of 5 stars	$398.18 +3.7%	$362.73 -8.9%	+123.7%	$4.82T	$402.84B	30.35	190,200	Trending News
GOOGL Alphabet	4.2981 of 5 stars	$402.01 +3.8%	$407.86 +1.5%	+127.3%	$4.87T	$402.84B	30.64	190,820	Trending News
META Meta Platforms	4.9378 of 5 stars	$617.37 +2.4%	$840.31 +36.1%	-2.7%	$1.56T	$200.97B	22.43	78,865	Trending News

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This page (NASDAQ:AMZN) was last updated on 5/26/2026 by MarketBeat.com Staff.

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Amazon.com (AMZN) Competitors

AMZN vs. AAPL, GOOG, GOOGL, META, and MSFT

How does Amazon.com compare to Apple?

Summary

How does Amazon.com compare to Alphabet?

Summary

How does Amazon.com compare to Alphabet?

Summary

How does Amazon.com compare to Meta Platforms?

Summary

How does Amazon.com compare to Microsoft?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

AMZN vs. The Competition

Amazon.com Competitors List

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Amazon.com (AMZN) Competitors

AMZN vs. AAPL, GOOG, GOOGL, META, and MSFT

How does Amazon.com compare to Apple?

Do analysts recommend AMZN or AAPL?

Which has more risk and volatility, AMZN or AAPL?

Is AMZN or AAPL more profitable?

Which has stronger earnings and valuation, AMZN or AAPL?

Do institutionals & insiders believe in AMZN or AAPL?

Does the media prefer AMZN or AAPL?

Summary

How does Amazon.com compare to Alphabet?

Does the media favor GOOG or AMZN?

Do insiders & institutionals have more ownership in GOOG or AMZN?

Do analysts prefer GOOG or AMZN?

Is GOOG or AMZN more profitable?

Which has more risk and volatility, GOOG or AMZN?

Which has higher valuation & earnings, GOOG or AMZN?

Summary

How does Amazon.com compare to Alphabet?

Which has higher valuation & earnings, GOOGL or AMZN?

Does the media favor GOOGL or AMZN?

Do insiders & institutionals have more ownership in GOOGL or AMZN?

Do analysts prefer GOOGL or AMZN?

Which has more risk and volatility, GOOGL or AMZN?

Is GOOGL or AMZN more profitable?

Summary

How does Amazon.com compare to Meta Platforms?

Which has higher earnings and valuation, AMZN or META?

Is AMZN or META more profitable?

Which has more risk and volatility, AMZN or META?

Do institutionals & insiders have more ownership in AMZN or META?

Do analysts recommend AMZN or META?

Does the media refer more to AMZN or META?

Summary

How does Amazon.com compare to Microsoft?

Which has more risk and volatility, AMZN or MSFT?

Which has higher valuation & earnings, AMZN or MSFT?

Does the media refer more to AMZN or MSFT?

Do institutionals and insiders have more ownership in AMZN or MSFT?

Is AMZN or MSFT more profitable?

Do analysts rate AMZN or MSFT?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

AMZN vs. The Competition

Amazon.com Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools