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Amazon.com (AMZN) Competitors

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$262.65 -2.48 (-0.94%)
Closing price 08/14/2026 04:00 PM Eastern
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$263.15 +0.50 (+0.19%)
As of 08/14/2026 07:59 PM Eastern
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AMZN vs. AAPL, GOOG, GOOGL, META, and MSFT

Should you buy Amazon.com stock or one of its competitors? Amazon.com's main competitors and comparable companies include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Amazon.com compare to Apple?

Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, profitability, analyst recommendations, dividends, earnings, risk, valuation and institutional ownership.

In the previous week, Apple had 5 more articles in the media than Amazon.com. MarketBeat recorded 323 mentions for Apple and 318 mentions for Amazon.com. Amazon.com's average media sentiment score of 1.02 beat Apple's score of 0.86 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
201 Very Positive mention(s)
42 Positive mention(s)
32 Neutral mention(s)
37 Negative mention(s)
7 Very Negative mention(s)
Positive
Amazon.com
208 Very Positive mention(s)
60 Positive mention(s)
21 Neutral mention(s)
22 Negative mention(s)
5 Very Negative mention(s)
Positive

67.7% of Apple shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Apple has a beta of 1.09, indicating that its share price is 9% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, indicating that its share price is 45% more volatile than the broader market.

Apple has a net margin of 27.62% compared to Amazon.com's net margin of 17.44%. Apple's return on equity of 135.46% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Amazon.com 17.44%18.00%8.97%

Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.73$112.01B$8.7235.08
Amazon.com$716.92B3.95$77.67B$12.4321.13

Apple presently has a consensus target price of $328.60, suggesting a potential upside of 7.41%. Amazon.com has a consensus target price of $322.56, suggesting a potential upside of 22.81%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
4 Sell rating(s)
10 Hold rating(s)
20 Buy rating(s)
1 Strong Buy rating(s)
2.51
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

Summary

Amazon.com beats Apple on 9 of the 16 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, dividends, valuation and profitability.

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.95$77.67B$12.4321.13
Alphabet$402.84B10.43$132.17B$19.9117.25

Amazon.com has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Amazon.com currently has a consensus target price of $322.56, suggesting a potential upside of 22.81%. Alphabet has a consensus target price of $415.55, suggesting a potential upside of 20.96%. Given Amazon.com's higher possible upside, research analysts plainly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
6 Strong Buy rating(s)
3.05

In the previous week, Amazon.com had 136 more articles in the media than Alphabet. MarketBeat recorded 318 mentions for Amazon.com and 182 mentions for Alphabet. Amazon.com's average media sentiment score of 1.02 beat Alphabet's score of 0.77 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
208 Very Positive mention(s)
60 Positive mention(s)
21 Neutral mention(s)
22 Negative mention(s)
5 Very Negative mention(s)
Positive
Alphabet
92 Very Positive mention(s)
35 Positive mention(s)
37 Neutral mention(s)
12 Negative mention(s)
4 Very Negative mention(s)
Positive

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Alphabet 54.77%51.32%35.42%

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, valuation, institutional ownership, risk, dividends, earnings and analyst recommendations.

Alphabet has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Amazon.com 17.44%18.00%8.97%

40.0% of Alphabet shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.50$132.17B$19.9117.37
Amazon.com$716.92B3.95$77.67B$12.4321.13

In the previous week, Amazon.com had 154 more articles in the media than Alphabet. MarketBeat recorded 318 mentions for Amazon.com and 164 mentions for Alphabet. Amazon.com's average media sentiment score of 1.02 beat Alphabet's score of 0.95 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
108 Very Positive mention(s)
6 Positive mention(s)
31 Neutral mention(s)
14 Negative mention(s)
2 Very Negative mention(s)
Positive
Amazon.com
208 Very Positive mention(s)
60 Positive mention(s)
21 Neutral mention(s)
22 Negative mention(s)
5 Very Negative mention(s)
Positive

Alphabet currently has a consensus price target of $419.86, indicating a potential upside of 21.38%. Amazon.com has a consensus price target of $322.56, indicating a potential upside of 22.81%. Given Amazon.com's higher possible upside, analysts plainly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
44 Buy rating(s)
5 Strong Buy rating(s)
3.00
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, earnings, profitability, valuation, analyst recommendations, institutional ownership and risk.

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Amazon.com had 180 more articles in the media than Meta Platforms. MarketBeat recorded 318 mentions for Amazon.com and 138 mentions for Meta Platforms. Amazon.com's average media sentiment score of 1.02 beat Meta Platforms' score of 0.63 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
80 Very Positive mention(s)
8 Positive mention(s)
22 Neutral mention(s)
18 Negative mention(s)
6 Very Negative mention(s)
Positive
Amazon.com
208 Very Positive mention(s)
60 Positive mention(s)
21 Neutral mention(s)
22 Negative mention(s)
5 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Meta Platforms. Amazon.com is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.48$60.46B$26.5522.22
Amazon.com$716.92B3.95$77.67B$12.4321.13

Meta Platforms presently has a consensus target price of $785.32, indicating a potential upside of 33.14%. Amazon.com has a consensus target price of $322.56, indicating a potential upside of 22.81%. Given Meta Platforms' higher probable upside, analysts plainly believe Meta Platforms is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
8 Hold rating(s)
35 Buy rating(s)
4 Strong Buy rating(s)
2.91
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

Meta Platforms has a beta of 1.25, suggesting that its stock price is 25% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, suggesting that its stock price is 45% more volatile than the broader market.

Meta Platforms has a net margin of 29.83% compared to Amazon.com's net margin of 17.44%. Meta Platforms' return on equity of 33.18% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms29.83% 33.18% 20.07%
Amazon.com 17.44%18.00%8.97%

Summary

Meta Platforms beats Amazon.com on 10 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Microsoft?

Amazon.com (NASDAQ:AMZN) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, risk, earnings, analyst recommendations, institutional ownership, valuation and media sentiment.

Microsoft has a net margin of 40.31% compared to Amazon.com's net margin of 17.44%. Microsoft's return on equity of 31.98% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Microsoft 40.31%31.98%18.70%

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Microsoft has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.95$77.67B$12.4321.13
Microsoft$331.84B11.09$133.75B$17.9627.58

In the previous week, Microsoft had 43 more articles in the media than Amazon.com. MarketBeat recorded 361 mentions for Microsoft and 318 mentions for Amazon.com. Microsoft's average media sentiment score of 1.02 beat Amazon.com's score of 1.02 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
208 Very Positive mention(s)
60 Positive mention(s)
21 Neutral mention(s)
22 Negative mention(s)
5 Very Negative mention(s)
Positive
Microsoft
229 Very Positive mention(s)
53 Positive mention(s)
49 Neutral mention(s)
19 Negative mention(s)
7 Very Negative mention(s)
Positive

Amazon.com presently has a consensus price target of $322.56, indicating a potential upside of 22.81%. Microsoft has a consensus price target of $560.27, indicating a potential upside of 13.09%. Given Amazon.com's stronger consensus rating and higher probable upside, research analysts plainly believe Amazon.com is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89

Amazon.com has a beta of 1.45, suggesting that its share price is 45% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market.

Summary

Microsoft beats Amazon.com on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AMZN vs. The Competition

MetricAmazon.comBroadline Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$2.86T$61.53B$13.23B$13.10B
Dividend YieldN/A2.30%54.81%10.45%
P/E Ratio21.1318.1746.7525.28
Price / Sales3.955.3491.0371.14
Price / Cash19.8424.4226.4050.90
Price / Book5.145.104.336.24
Net Income$77.67B$2.02B$443.58M$347.60M
7 Day Performance-4.31%-2.12%-0.43%1.06%
1 Month Performance3.02%0.96%1.52%0.81%
1 Year Performance13.69%-1.30%0.69%20.90%

Amazon.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AMZN
Amazon.com
4.9598 of 5 stars
$262.65
-0.9%
$322.56
+22.8%
+13.7%$2.86T$716.92B21.131,576,000
AAPL
Apple
4.5743 of 5 stars
$306.72
-2.1%
$328.60
+7.1%
+31.4%$4.48T$416.16B35.20166,000
GOOG
Alphabet
4.8806 of 5 stars
$353.03
-0.1%
$410.09
+16.2%
+68.6%$4.31T$402.84B17.71190,200
GOOGL
Alphabet
4.8923 of 5 stars
$354.48
+0.1%
$419.86
+18.4%
+70.4%$4.33T$402.84B17.78190,820
META
Meta Platforms
4.9896 of 5 stars
$602.29
+1.7%
$785.32
+30.4%
-24.6%$1.53T$200.97B22.6978,865

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This page (NASDAQ:AMZN) was last updated on 8/15/2026 by MarketBeat.com Staff.
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