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Amazon.com (AMZN) Competitors

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$242.67 0.00 (0.00%)
Closing price 07/2/2026 04:00 PM Eastern
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$243.00 +0.33 (+0.14%)
As of 07/2/2026 07:59 PM Eastern
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AMZN vs. AAPL, GOOG, GOOGL, META, and MSFT

Should you buy Amazon.com stock or one of its competitors? MarketBeat compares Amazon.com with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Amazon.com include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Amazon.com compare to Apple?

Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, profitability, analyst recommendations, institutional ownership, earnings, valuation and dividends.

Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.89$112.01B$8.2737.32
Amazon.com$716.92B3.64$77.67B$8.3629.03

Apple currently has a consensus target price of $314.85, suggesting a potential upside of 2.02%. Amazon.com has a consensus target price of $312.79, suggesting a potential upside of 28.90%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

In the previous week, Amazon.com had 24 more articles in the media than Apple. MarketBeat recorded 280 mentions for Amazon.com and 256 mentions for Apple. Amazon.com's average media sentiment score of 0.88 beat Apple's score of 0.75 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
140 Very Positive mention(s)
34 Positive mention(s)
36 Neutral mention(s)
33 Negative mention(s)
13 Very Negative mention(s)
Positive
Amazon.com
163 Very Positive mention(s)
43 Positive mention(s)
44 Neutral mention(s)
23 Negative mention(s)
6 Very Negative mention(s)
Positive

Apple has a net margin of 27.15% compared to Amazon.com's net margin of 12.22%. Apple's return on equity of 146.69% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Amazon.com 12.22%19.92%9.86%

67.7% of Apple shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Apple has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, indicating that its stock price is 46% more volatile than the broader market.

Summary

Amazon.com beats Apple on 10 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, analyst recommendations, dividends, risk, valuation, earnings and institutional ownership.

Amazon.com has a beta of 1.46, meaning that its stock price is 46% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its stock price is 23% more volatile than the broader market.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Amazon.com currently has a consensus price target of $312.79, suggesting a potential upside of 28.90%. Alphabet has a consensus price target of $376.19, suggesting a potential upside of 5.62%. Given Amazon.com's higher possible upside, equities analysts clearly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
4 Strong Buy rating(s)
3.00

In the previous week, Amazon.com had 98 more articles in the media than Alphabet. MarketBeat recorded 280 mentions for Amazon.com and 182 mentions for Alphabet. Amazon.com's average media sentiment score of 0.88 beat Alphabet's score of 0.70 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
163 Very Positive mention(s)
43 Positive mention(s)
44 Neutral mention(s)
23 Negative mention(s)
6 Very Negative mention(s)
Positive
Alphabet
104 Very Positive mention(s)
18 Positive mention(s)
27 Neutral mention(s)
23 Negative mention(s)
6 Very Negative mention(s)
Positive

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Alphabet 37.92%38.99%27.41%

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.64$77.67B$8.3629.03
Alphabet$402.84B10.71$132.17B$13.1127.17

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, media sentiment, profitability, institutional ownership, valuation, earnings, analyst recommendations and dividends.

Alphabet has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, meaning that its stock price is 46% more volatile than the broader market.

In the previous week, Amazon.com had 101 more articles in the media than Alphabet. MarketBeat recorded 280 mentions for Amazon.com and 179 mentions for Alphabet. Alphabet's average media sentiment score of 0.89 beat Amazon.com's score of 0.88 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
124 Very Positive mention(s)
11 Positive mention(s)
21 Neutral mention(s)
16 Negative mention(s)
2 Very Negative mention(s)
Positive
Amazon.com
163 Very Positive mention(s)
43 Positive mention(s)
44 Neutral mention(s)
23 Negative mention(s)
6 Very Negative mention(s)
Positive

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.82$132.17B$13.1127.45
Amazon.com$716.92B3.64$77.67B$8.3629.03

Alphabet has a net margin of 37.92% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 38.99% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Amazon.com 12.22%19.92%9.86%

Alphabet presently has a consensus price target of $413.54, indicating a potential upside of 14.90%. Amazon.com has a consensus price target of $312.79, indicating a potential upside of 28.90%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Meta Platforms?

Amazon.com (NASDAQ:AMZN) and Meta Platforms (NASDAQ:META) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, media sentiment, earnings, dividends, analyst recommendations and institutional ownership.

Amazon.com presently has a consensus price target of $312.79, suggesting a potential upside of 28.90%. Meta Platforms has a consensus price target of $840.64, suggesting a potential upside of 44.22%. Given Meta Platforms' higher possible upside, analysts plainly believe Meta Platforms is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Meta Platforms
1 Sell rating(s)
10 Hold rating(s)
34 Buy rating(s)
3 Strong Buy rating(s)
2.81

In the previous week, Amazon.com had 142 more articles in the media than Meta Platforms. MarketBeat recorded 280 mentions for Amazon.com and 138 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 0.92 beat Amazon.com's score of 0.88 indicating that Meta Platforms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
163 Very Positive mention(s)
43 Positive mention(s)
44 Neutral mention(s)
23 Negative mention(s)
6 Very Negative mention(s)
Positive
Meta Platforms
91 Very Positive mention(s)
6 Positive mention(s)
22 Neutral mention(s)
12 Negative mention(s)
5 Very Negative mention(s)
Positive

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 79.9% of Meta Platforms shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 13.5% of Meta Platforms shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Meta Platforms has a net margin of 32.84% compared to Amazon.com's net margin of 12.22%. Meta Platforms' return on equity of 36.93% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Meta Platforms 32.84%36.93%23.09%

Amazon.com has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.64$77.67B$8.3629.03
Meta Platforms$200.97B7.34$60.46B$27.5121.19

Amazon.com has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, meaning that its share price is 25% more volatile than the broader market.

Summary

Meta Platforms beats Amazon.com on 10 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Microsoft?

Amazon.com (NASDAQ:AMZN) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, profitability, earnings, analyst recommendations, valuation, institutional ownership, media sentiment and risk.

In the previous week, Amazon.com had 7 more articles in the media than Microsoft. MarketBeat recorded 280 mentions for Amazon.com and 273 mentions for Microsoft. Amazon.com's average media sentiment score of 0.88 beat Microsoft's score of 0.71 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
163 Very Positive mention(s)
43 Positive mention(s)
44 Neutral mention(s)
23 Negative mention(s)
6 Very Negative mention(s)
Positive
Microsoft
138 Very Positive mention(s)
39 Positive mention(s)
56 Neutral mention(s)
24 Negative mention(s)
15 Very Negative mention(s)
Positive

Microsoft has lower revenue, but higher earnings than Amazon.com. Microsoft is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.64$77.67B$8.3629.03
Microsoft$281.72B10.30$101.83B$16.8023.24

Microsoft has a net margin of 39.34% compared to Amazon.com's net margin of 12.22%. Microsoft's return on equity of 31.94% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Microsoft 39.34%31.94%18.47%

Amazon.com has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.13, meaning that its share price is 13% more volatile than the broader market.

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 0.0% of Microsoft shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Amazon.com currently has a consensus target price of $312.79, suggesting a potential upside of 28.90%. Microsoft has a consensus target price of $560.86, suggesting a potential upside of 43.63%. Given Microsoft's higher probable upside, analysts clearly believe Microsoft is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Microsoft
0 Sell rating(s)
6 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.87

Summary

Amazon.com beats Microsoft on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AMZN vs. The Competition

MetricAmazon.comINTERNET COMMERCE IndustryRetail SectorNASDAQ Exchange
Market Cap$2.61T$71.12B$27.07B$12.47B
Dividend YieldN/A1.75%175.36%6.52%
P/E Ratio29.0318.4521.3824.69
Price / Sales3.6410.764.7498.72
Price / Cash18.1621.2817.9949.23
Price / Book6.345.066.346.49
Net Income$77.67B$2.46B$951.26M$336.25M
7 Day Performance1.05%0.08%0.42%0.37%
1 Month Performance-1.37%-0.37%18.21%3.92%
1 Year Performance8.76%-18.38%-0.63%23.89%

Amazon.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AMZN
Amazon.com
4.8709 of 5 stars
$242.67
flat
$312.79
+28.9%
+8.8%$2.61T$716.92B29.031,576,000
AAPL
Apple
4.7335 of 5 stars
$295.18
+0.3%
$314.85
+6.7%
+44.7%$4.33T$451.44B35.67166,000
GOOG
Alphabet
3.8952 of 5 stars
$341.80
-1.2%
$376.78
+10.2%
+97.6%$4.14T$402.84B26.06190,200
GOOGL
Alphabet
4.5133 of 5 stars
$342.24
-1.1%
$413.13
+20.7%
+101.0%$4.15T$402.84B26.10190,820
META
Meta Platforms
4.9965 of 5 stars
$556.82
-1.0%
$840.60
+51.0%
-18.7%$1.41T$200.97B20.2678,865

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This page (NASDAQ:AMZN) was last updated on 7/6/2026 by MarketBeat.com Staff.
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