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Amazon.com (AMZN) Competitors

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$232.11 -1.55 (-0.66%)
Closing price 07/24/2026 04:00 PM Eastern
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$231.50 -0.61 (-0.26%)
As of 07/24/2026 07:34 PM Eastern
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AMZN vs. AAPL, GOOG, GOOGL, META, and MSFT

Should you buy Amazon.com stock or one of its competitors? MarketBeat compares Amazon.com with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Amazon.com include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT).

How does Amazon.com compare to Apple?

Amazon.com (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their dividends, profitability, valuation, institutional ownership, risk, earnings, media sentiment and analyst recommendations.

In the previous week, Apple had 27 more articles in the media than Amazon.com. MarketBeat recorded 298 mentions for Apple and 271 mentions for Amazon.com. Apple's average media sentiment score of 0.86 beat Amazon.com's score of 0.73 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
156 Very Positive mention(s)
41 Positive mention(s)
32 Neutral mention(s)
31 Negative mention(s)
9 Very Negative mention(s)
Positive
Apple
183 Very Positive mention(s)
36 Positive mention(s)
44 Neutral mention(s)
23 Negative mention(s)
10 Very Negative mention(s)
Positive

Amazon.com presently has a consensus target price of $312.91, suggesting a potential upside of 34.81%. Apple has a consensus target price of $327.40, suggesting a potential downside of 1.69%. Given Amazon.com's stronger consensus rating and higher probable upside, research analysts clearly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Apple
2 Sell rating(s)
9 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.66

Amazon.com has a beta of 1.46, suggesting that its share price is 46% more volatile than the broader market. Comparatively, Apple has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market.

Apple has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.48$77.67B$8.3627.76
Apple$416.16B11.75$112.01B$8.2740.27

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Apple has a net margin of 27.15% compared to Amazon.com's net margin of 12.22%. Apple's return on equity of 146.69% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Apple 27.15%146.69%34.02%

Summary

Apple beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, risk, dividends, valuation, media sentiment, earnings, analyst recommendations and profitability.

Alphabet presently has a consensus target price of $410.09, suggesting a potential upside of 28.52%. Amazon.com has a consensus target price of $312.91, suggesting a potential upside of 34.81%. Given Amazon.com's higher possible upside, analysts clearly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
3 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.08
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

27.3% of Alphabet shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, suggesting that its stock price is 46% more volatile than the broader market.

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B9.60$132.17B$19.9116.03
Amazon.com$716.92B3.48$77.67B$8.3627.76

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Amazon.com 12.22%19.92%9.86%

In the previous week, Alphabet had 107 more articles in the media than Amazon.com. MarketBeat recorded 378 mentions for Alphabet and 271 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.73 beat Alphabet's score of 0.53 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
171 Very Positive mention(s)
39 Positive mention(s)
76 Neutral mention(s)
66 Negative mention(s)
10 Very Negative mention(s)
Positive
Amazon.com
156 Very Positive mention(s)
41 Positive mention(s)
32 Neutral mention(s)
31 Negative mention(s)
9 Very Negative mention(s)
Positive

Summary

Alphabet beats Amazon.com on 10 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, profitability, risk, earnings, media sentiment, valuation and institutional ownership.

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 12.22%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Alphabet 54.77%51.32%35.42%

In the previous week, Alphabet had 40 more articles in the media than Amazon.com. MarketBeat recorded 311 mentions for Alphabet and 271 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.73 beat Alphabet's score of 0.58 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
156 Very Positive mention(s)
41 Positive mention(s)
32 Neutral mention(s)
31 Negative mention(s)
9 Very Negative mention(s)
Positive
Alphabet
157 Very Positive mention(s)
21 Positive mention(s)
67 Neutral mention(s)
52 Negative mention(s)
5 Very Negative mention(s)
Positive

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.48$77.67B$8.3627.76
Alphabet$402.84B9.62$132.17B$19.9116.06

Amazon.com has a beta of 1.46, indicating that its share price is 46% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, indicating that its share price is 24% more volatile than the broader market.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Amazon.com currently has a consensus price target of $312.91, suggesting a potential upside of 34.81%. Alphabet has a consensus price target of $419.86, suggesting a potential upside of 31.31%. Given Amazon.com's higher probable upside, equities analysts clearly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

Summary

Alphabet beats Amazon.com on 10 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, risk, dividends, valuation, analyst recommendations and media sentiment.

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 13.5% of Meta Platforms shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Meta Platforms has a beta of 1.25, indicating that its share price is 25% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, indicating that its share price is 46% more volatile than the broader market.

Amazon.com has higher revenue and earnings than Meta Platforms. Meta Platforms is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.49$60.46B$27.5121.64
Amazon.com$716.92B3.48$77.67B$8.3627.76

Meta Platforms has a net margin of 32.84% compared to Amazon.com's net margin of 12.22%. Meta Platforms' return on equity of 36.93% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
Amazon.com 12.22%19.92%9.86%

In the previous week, Amazon.com had 98 more articles in the media than Meta Platforms. MarketBeat recorded 271 mentions for Amazon.com and 173 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 0.91 beat Amazon.com's score of 0.73 indicating that Meta Platforms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
120 Very Positive mention(s)
5 Positive mention(s)
26 Neutral mention(s)
17 Negative mention(s)
2 Very Negative mention(s)
Positive
Amazon.com
156 Very Positive mention(s)
41 Positive mention(s)
32 Neutral mention(s)
31 Negative mention(s)
9 Very Negative mention(s)
Positive

Meta Platforms currently has a consensus price target of $835.64, suggesting a potential upside of 40.40%. Amazon.com has a consensus price target of $312.91, suggesting a potential upside of 34.81%. Given Meta Platforms' higher probable upside, analysts plainly believe Meta Platforms is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
1 Sell rating(s)
8 Hold rating(s)
34 Buy rating(s)
5 Strong Buy rating(s)
2.90
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

Summary

Meta Platforms beats Amazon.com on 10 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Microsoft?

Amazon.com (NASDAQ:AMZN) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, media sentiment, dividends, risk, institutional ownership and earnings.

Microsoft has a net margin of 39.34% compared to Amazon.com's net margin of 12.22%. Microsoft's return on equity of 31.94% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Microsoft 39.34%31.94%18.47%

In the previous week, Microsoft had 35 more articles in the media than Amazon.com. MarketBeat recorded 306 mentions for Microsoft and 271 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.73 beat Microsoft's score of 0.70 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
156 Very Positive mention(s)
41 Positive mention(s)
32 Neutral mention(s)
31 Negative mention(s)
9 Very Negative mention(s)
Positive
Microsoft
156 Very Positive mention(s)
42 Positive mention(s)
70 Neutral mention(s)
25 Negative mention(s)
10 Very Negative mention(s)
Positive

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 0.0% of Microsoft shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Amazon.com presently has a consensus price target of $312.91, indicating a potential upside of 34.81%. Microsoft has a consensus price target of $555.40, indicating a potential upside of 45.51%. Given Microsoft's higher probable upside, analysts clearly believe Microsoft is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Microsoft
0 Sell rating(s)
6 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.88

Amazon.com has a beta of 1.46, meaning that its stock price is 46% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.13, meaning that its stock price is 13% more volatile than the broader market.

Microsoft has lower revenue, but higher earnings than Amazon.com. Microsoft is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.48$77.67B$8.3627.76
Microsoft$281.72B10.06$101.83B$16.8022.72

Summary

Amazon.com and Microsoft tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AMZN vs. The Competition

MetricAmazon.comINTERNET COMMERCE IndustryRetail SectorNASDAQ Exchange
Market Cap$2.50T$69.46B$26.50B$12.20B
Dividend YieldN/A1.71%176.91%9.41%
P/E Ratio27.7618.0722.2123.63
Price / Sales3.4810.303.44111.98
Price / Cash17.3720.3617.4358.78
Price / Book6.064.756.306.01
Net Income$77.67B$2.46B$954.23M$331.99M
7 Day Performance-6.13%-4.24%-2.15%-0.63%
1 Month Performance-0.25%-6.59%-2.91%-3.04%
1 Year Performance0.29%-24.99%-5.06%13.30%

Amazon.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AMZN
Amazon.com
4.7708 of 5 stars
$232.11
-0.7%
$312.91
+34.8%
+0.3%$2.50T$716.92B27.761,576,000
AAPL
Apple
4.0042 of 5 stars
$324.35
-1.0%
$325.71
+0.4%
+55.7%$4.76T$451.44B39.22166,000
GOOG
Alphabet
4.6875 of 5 stars
$345.22
-0.3%
$383.44
+11.1%
+64.4%$4.19T$402.84B26.35190,200
GOOGL
Alphabet
4.7883 of 5 stars
$345.70
-0.4%
$414.54
+19.9%
+65.5%$4.19T$402.84B26.38190,820
META
Meta Platforms
4.9509 of 5 stars
$626.20
-2.7%
$835.64
+33.4%
-16.5%$1.58T$200.97B22.7778,865

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This page (NASDAQ:AMZN) was last updated on 7/26/2026 by MarketBeat.com Staff.
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