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Amazon.com (AMZN) Competitors

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$249.38 +0.11 (+0.04%)
Closing price 04:00 PM Eastern
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$249.21 -0.17 (-0.07%)
As of 04:51 PM Eastern
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AMZN vs. AAPL, GOOG, GOOGL, META, and MSFT

Should you buy Amazon.com stock or one of its competitors? Amazon.com's main competitors and comparable companies include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Amazon.com compare to Apple?

Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, risk, profitability, dividends, earnings and media sentiment.

Apple presently has a consensus target price of $340.14, indicating a potential upside of 1.26%. Amazon.com has a consensus target price of $321.19, indicating a potential upside of 28.80%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
13 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.62
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

67.7% of Apple shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Apple has a beta of 1.08, suggesting that its share price is 8% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market.

In the previous week, Amazon.com had 8 more articles in the media than Apple. MarketBeat recorded 407 mentions for Amazon.com and 399 mentions for Apple. Apple's average media sentiment score of 1.05 beat Amazon.com's score of 1.02 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
266 Very Positive mention(s)
49 Positive mention(s)
46 Neutral mention(s)
28 Negative mention(s)
6 Very Negative mention(s)
Positive
Amazon.com
280 Very Positive mention(s)
58 Positive mention(s)
30 Neutral mention(s)
27 Negative mention(s)
11 Very Negative mention(s)
Positive

Apple has a net margin of 27.62% compared to Amazon.com's net margin of 17.44%. Apple's return on equity of 135.46% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Amazon.com 17.44%18.00%8.97%

Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$466.82B10.50$112.01B$8.7238.52
Amazon.com$775.68B3.47$77.67B$12.4320.06

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Apple pays out 12.4% of its earnings in the form of a dividend. Amazon.com pays out 1.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has raised its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Apple and Amazon.com tied by winning 10 of the 20 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, media sentiment, earnings, risk and analyst recommendations.

Alphabet has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, indicating that its share price is 44% more volatile than the broader market.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Amazon.com pays out 1.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years. Alphabet is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.29$132.17B$19.9117.03
Amazon.com$775.68B3.47$77.67B$12.4320.06

In the previous week, Amazon.com had 273 more articles in the media than Alphabet. MarketBeat recorded 407 mentions for Amazon.com and 134 mentions for Alphabet. Amazon.com's average media sentiment score of 1.02 beat Alphabet's score of 0.32 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
49 Very Positive mention(s)
19 Positive mention(s)
33 Neutral mention(s)
23 Negative mention(s)
7 Very Negative mention(s)
Neutral
Amazon.com
280 Very Positive mention(s)
58 Positive mention(s)
30 Neutral mention(s)
27 Negative mention(s)
11 Very Negative mention(s)
Positive

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Amazon.com 17.44%18.00%8.97%

27.3% of Alphabet shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Alphabet presently has a consensus target price of $420.55, indicating a potential upside of 24.05%. Amazon.com has a consensus target price of $321.19, indicating a potential upside of 28.80%. Given Amazon.com's higher possible upside, analysts plainly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
34 Buy rating(s)
7 Strong Buy rating(s)
3.07
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

Summary

Alphabet beats Amazon.com on 11 of the 20 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, media sentiment, earnings and analyst recommendations.

In the previous week, Amazon.com had 217 more articles in the media than Alphabet. MarketBeat recorded 407 mentions for Amazon.com and 190 mentions for Alphabet. Amazon.com's average media sentiment score of 1.02 beat Alphabet's score of 0.82 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
122 Very Positive mention(s)
7 Positive mention(s)
35 Neutral mention(s)
23 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
280 Very Positive mention(s)
58 Positive mention(s)
30 Neutral mention(s)
27 Negative mention(s)
11 Very Negative mention(s)
Positive

Alphabet has a beta of 1.22, indicating that its share price is 22% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, indicating that its share price is 44% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Amazon.com 17.44%18.00%8.97%

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Amazon.com pays out 1.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years. Alphabet is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet presently has a consensus target price of $422.16, indicating a potential upside of 23.31%. Amazon.com has a consensus target price of $321.19, indicating a potential upside of 28.80%. Given Amazon.com's higher probable upside, analysts clearly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.39$132.17B$19.9117.20
Amazon.com$775.68B3.47$77.67B$12.4320.06

Summary

Alphabet beats Amazon.com on 11 of the 20 factors compared between the two stocks.

How does Amazon.com compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, dividends, analyst recommendations, risk, media sentiment, profitability and earnings.

Meta Platforms presently has a consensus target price of $780.12, suggesting a potential upside of 0.33%. Amazon.com has a consensus target price of $321.19, suggesting a potential upside of 28.80%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
10 Hold rating(s)
44 Buy rating(s)
3 Strong Buy rating(s)
2.88
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

In the previous week, Amazon.com had 99 more articles in the media than Meta Platforms. MarketBeat recorded 407 mentions for Amazon.com and 308 mentions for Meta Platforms. Amazon.com's average media sentiment score of 1.02 beat Meta Platforms' score of 0.88 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
194 Very Positive mention(s)
15 Positive mention(s)
58 Neutral mention(s)
25 Negative mention(s)
1 Very Negative mention(s)
Positive
Amazon.com
280 Very Positive mention(s)
58 Positive mention(s)
30 Neutral mention(s)
27 Negative mention(s)
11 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Meta Platforms. Amazon.com is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B9.86$60.46B$26.5529.29
Amazon.com$775.68B3.47$77.67B$12.4320.06

Meta Platforms has a net margin of 29.83% compared to Amazon.com's net margin of 17.44%. Meta Platforms' return on equity of 33.18% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms29.83% 33.18% 20.07%
Amazon.com 17.44%18.00%8.97%

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Amazon.com pays out 1.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has raised its dividend for 1 consecutive years. Meta Platforms is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Meta Platforms has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market.

Summary

Meta Platforms beats Amazon.com on 11 of the 20 factors compared between the two stocks.

How does Amazon.com compare to Microsoft?

Amazon.com (NASDAQ:AMZN) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, media sentiment, risk, valuation, institutional ownership, analyst recommendations and earnings.

Amazon.com has a beta of 1.44, suggesting that its stock price is 44% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market.

Microsoft has a net margin of 40.31% compared to Amazon.com's net margin of 17.44%. Microsoft's return on equity of 31.98% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Microsoft 40.31%31.98%18.70%

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Microsoft has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$775.68B3.47$77.67B$12.4320.06
Microsoft$331.84B11.14$133.75B$17.9627.72

Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Microsoft pays an annual dividend of $3.92 per share and has a dividend yield of 0.8%. Amazon.com pays out 1.6% of its earnings in the form of a dividend. Microsoft pays out 21.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Microsoft has raised its dividend for 23 consecutive years. Microsoft is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Amazon.com presently has a consensus price target of $321.19, indicating a potential upside of 28.80%. Microsoft has a consensus price target of $569.29, indicating a potential upside of 14.33%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
Microsoft
1 Sell rating(s)
4 Hold rating(s)
43 Buy rating(s)
0 Strong Buy rating(s)
2.88

In the previous week, Amazon.com had 163 more articles in the media than Microsoft. MarketBeat recorded 407 mentions for Amazon.com and 244 mentions for Microsoft. Amazon.com's average media sentiment score of 1.02 beat Microsoft's score of 0.74 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
280 Very Positive mention(s)
58 Positive mention(s)
30 Neutral mention(s)
27 Negative mention(s)
11 Very Negative mention(s)
Positive
Microsoft
117 Very Positive mention(s)
40 Positive mention(s)
44 Neutral mention(s)
30 Negative mention(s)
10 Very Negative mention(s)
Positive

Summary

Amazon.com beats Microsoft on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AMZN vs. The Competition

MetricAmazon.comBroadline Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$2.69T$55.44B$12.32B$13.10B
Dividend YieldN/A2.43%60.56%12.57%
P/E Ratio20.0616.1144.0625.76
Price / Sales3.475.0590.6797.70
Price / Cash19.0823.5728.5252.76
Price / Book6.516.323.916.34
Net Income$77.67B$1.99B$445.01M$360.00M
7 Day Performance-0.72%-1.07%-1.11%-0.13%
1 Month Performance-4.84%-4.47%-5.44%-3.45%
1 Year Performance13.25%-10.42%-8.03%5.46%

Amazon.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AMZN
Amazon.com
4.9811 of 5 stars
$249.38
+0.0%
$321.19
+28.8%
+12.9%$2.69T$775.68B20.061,576,000
AAPL
Apple
4.1713 of 5 stars
$337.14
+1.4%
$338.80
+0.5%
+32.5%$4.92T$416.16B38.66166,000
GOOG
Alphabet
4.6061 of 5 stars
$343.76
+1.3%
$415.55
+20.9%
+32.7%$4.20T$445.87B17.27198,933
GOOGL
Alphabet
4.7038 of 5 stars
$347.39
+1.3%
$420.78
+21.1%
+34.2%$4.25T$445.87B17.45190,820
META
Meta Platforms
4.0196 of 5 stars
$682.55
+1.4%
$788.88
+15.6%
-1.5%$1.74T$200.97B25.7178,865

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This page (NASDAQ:AMZN) was last updated on 9/24/2026 by MarketBeat.com Staff.
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