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Amazon.com (AMZN) Competitors

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$255.94 -2.96 (-1.14%)
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AMZN vs. AAPL, GOOG, GOOGL, META, and MSFT

Should you buy Amazon.com stock or one of its competitors? Amazon.com's main competitors and comparable companies include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Amazon.com compare to Apple?

Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, profitability, valuation, analyst recommendations, institutional ownership, earnings and risk.

Apple currently has a consensus target price of $330.61, suggesting a potential upside of 3.90%. Amazon.com has a consensus target price of $323.26, suggesting a potential upside of 26.30%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

In the previous week, Apple had 121 more articles in the media than Amazon.com. MarketBeat recorded 371 mentions for Apple and 250 mentions for Amazon.com. Amazon.com's average media sentiment score of 0.78 beat Apple's score of 0.62 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
169 Very Positive mention(s)
59 Positive mention(s)
85 Neutral mention(s)
36 Negative mention(s)
17 Very Negative mention(s)
Positive
Amazon.com
134 Very Positive mention(s)
38 Positive mention(s)
32 Neutral mention(s)
33 Negative mention(s)
11 Very Negative mention(s)
Positive

Apple has a net margin of 27.62% compared to Amazon.com's net margin of 17.44%. Apple's return on equity of 135.46% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Amazon.com 17.44%18.00%8.97%

Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.16$112.01B$8.7236.49
Amazon.com$716.92B3.85$77.67B$12.4320.59

67.7% of Apple shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Apple has a beta of 1.08, indicating that its share price is 8% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, indicating that its share price is 44% more volatile than the broader market.

Summary

Amazon.com beats Apple on 9 of the 16 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, media sentiment, valuation, risk and dividends.

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 13.0% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Alphabet had 9 more articles in the media than Amazon.com. MarketBeat recorded 259 mentions for Alphabet and 250 mentions for Amazon.com. Alphabet's average media sentiment score of 0.80 beat Amazon.com's score of 0.78 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
134 Very Positive mention(s)
38 Positive mention(s)
32 Neutral mention(s)
33 Negative mention(s)
11 Very Negative mention(s)
Positive
Alphabet
170 Very Positive mention(s)
20 Positive mention(s)
37 Neutral mention(s)
23 Negative mention(s)
6 Very Negative mention(s)
Positive

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Alphabet 54.77%51.32%35.42%

Alphabet has lower revenue, but higher earnings than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.85$77.67B$12.4320.59
Alphabet$402.84B10.14$132.17B$19.9116.78

Amazon.com has a beta of 1.44, indicating that its stock price is 44% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market.

Amazon.com presently has a consensus price target of $323.26, suggesting a potential upside of 26.30%. Alphabet has a consensus price target of $415.55, suggesting a potential upside of 24.40%. Given Amazon.com's higher probable upside, equities research analysts clearly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05

Summary

Alphabet beats Amazon.com on 11 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, risk, valuation, earnings, dividends, media sentiment and profitability.

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Amazon.com 17.44%18.00%8.97%

Alphabet currently has a consensus target price of $420.19, suggesting a potential upside of 24.57%. Amazon.com has a consensus target price of $323.26, suggesting a potential upside of 26.30%. Given Amazon.com's higher probable upside, analysts plainly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

40.0% of Alphabet shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Alphabet has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, suggesting that its share price is 44% more volatile than the broader market.

In the previous week, Amazon.com had 70 more articles in the media than Alphabet. MarketBeat recorded 250 mentions for Amazon.com and 180 mentions for Alphabet. Alphabet's average media sentiment score of 0.82 beat Amazon.com's score of 0.78 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
115 Very Positive mention(s)
5 Positive mention(s)
35 Neutral mention(s)
20 Negative mention(s)
1 Very Negative mention(s)
Positive
Amazon.com
134 Very Positive mention(s)
38 Positive mention(s)
32 Neutral mention(s)
33 Negative mention(s)
11 Very Negative mention(s)
Positive

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.24$132.17B$19.9116.94
Amazon.com$716.92B3.85$77.67B$12.4320.59

Summary

Alphabet beats Amazon.com on 10 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Meta Platforms?

Amazon.com (NASDAQ:AMZN) and Meta Platforms (NASDAQ:META) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, risk, dividends, analyst recommendations, earnings and valuation.

In the previous week, Amazon.com had 100 more articles in the media than Meta Platforms. MarketBeat recorded 250 mentions for Amazon.com and 150 mentions for Meta Platforms. Meta Platforms' average media sentiment score of 0.81 beat Amazon.com's score of 0.78 indicating that Meta Platforms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
134 Very Positive mention(s)
38 Positive mention(s)
32 Neutral mention(s)
33 Negative mention(s)
11 Very Negative mention(s)
Positive
Meta Platforms
101 Very Positive mention(s)
9 Positive mention(s)
16 Neutral mention(s)
18 Negative mention(s)
4 Very Negative mention(s)
Positive

Amazon.com presently has a consensus price target of $323.26, indicating a potential upside of 26.30%. Meta Platforms has a consensus price target of $785.22, indicating a potential upside of 28.65%. Given Meta Platforms' higher probable upside, analysts clearly believe Meta Platforms is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.89

Amazon.com has a beta of 1.44, indicating that its share price is 44% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, indicating that its share price is 25% more volatile than the broader market.

Meta Platforms has a net margin of 29.83% compared to Amazon.com's net margin of 17.44%. Meta Platforms' return on equity of 33.18% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Meta Platforms 29.83%33.18%20.07%

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 79.9% of Meta Platforms shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 13.5% of Meta Platforms shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Amazon.com has higher revenue and earnings than Meta Platforms. Amazon.com is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.85$77.67B$12.4320.59
Meta Platforms$228.25B6.81$60.46B$26.5522.99

Summary

Meta Platforms beats Amazon.com on 11 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Microsoft?

Microsoft (NASDAQ:MSFT) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, profitability, risk and institutional ownership.

Microsoft has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, suggesting that its stock price is 44% more volatile than the broader market.

Microsoft presently has a consensus price target of $564.27, suggesting a potential upside of 12.66%. Amazon.com has a consensus price target of $323.26, suggesting a potential upside of 26.30%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

Microsoft has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.21$133.75B$17.9627.89
Amazon.com$716.92B3.85$77.67B$12.4320.59

In the previous week, Amazon.com had 13 more articles in the media than Microsoft. MarketBeat recorded 250 mentions for Amazon.com and 237 mentions for Microsoft. Microsoft's average media sentiment score of 0.83 beat Amazon.com's score of 0.78 indicating that Microsoft is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
131 Very Positive mention(s)
34 Positive mention(s)
47 Neutral mention(s)
18 Negative mention(s)
4 Very Negative mention(s)
Positive
Amazon.com
134 Very Positive mention(s)
38 Positive mention(s)
32 Neutral mention(s)
33 Negative mention(s)
11 Very Negative mention(s)
Positive

Microsoft has a net margin of 40.31% compared to Amazon.com's net margin of 17.44%. Microsoft's return on equity of 31.98% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
Amazon.com 17.44%18.00%8.97%

71.1% of Microsoft shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Amazon.com beats Microsoft on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AMZN vs. The Competition

MetricAmazon.comBroadline Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$2.76T$57.15B$12.83B$12.85B
Dividend YieldN/A2.38%50.04%8.56%
P/E Ratio20.6116.5546.4125.36
Price / Sales3.855.3288.5197.95
Price / Cash19.0823.6628.7852.26
Price / Book5.0032.525.796.14
Net Income$77.67B$1.99B$445.07M$349.06M
7 Day Performance-3.94%-0.95%-0.75%-0.33%
1 Month Performance-7.74%-2.76%-2.07%0.57%
1 Year Performance8.60%-4.74%-3.46%15.27%

Amazon.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AMZN
Amazon.com
4.8656 of 5 stars
$255.94
-1.1%
$323.26
+26.3%
+14.6%$2.76T$716.92B20.611,576,000
AAPL
Apple
4.2497 of 5 stars
$314.58
+0.4%
$330.53
+5.1%
+37.6%$4.59T$416.16B36.08166,000
GOOG
Alphabet
4.7972 of 5 stars
$337.71
-0.4%
$415.55
+23.0%
+46.7%$4.13T$402.84B16.96190,200
GOOGL
Alphabet
4.5903 of 5 stars
$340.65
-0.4%
$420.19
+23.4%
+48.5%$4.17T$402.84B17.11190,820
META
Meta Platforms
4.9892 of 5 stars
$571.10
-0.9%
$785.22
+37.5%
-17.1%$1.45T$200.97B21.5178,865

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This page (NASDAQ:AMZN) was last updated on 9/4/2026 by MarketBeat.com Staff.
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