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Amazon.com (AMZN) Competitors

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$254.08 -4.50 (-1.74%)
Closing price 04:00 PM Eastern
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$253.81 -0.27 (-0.11%)
As of 06:07 PM Eastern
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AMZN vs. AAPL, GOOG, GOOGL, META, and MSFT

Should you buy Amazon.com stock or one of its competitors? Amazon.com's main competitors and comparable companies include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), and Microsoft (MSFT). Companies are selected based on similarities in market, industry, and size.

How does Amazon.com compare to Apple?

Apple (NASDAQ:AAPL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, profitability, media sentiment, institutional ownership, risk, analyst recommendations, earnings and valuation.

In the previous week, Amazon.com had 1 more articles in the media than Apple. MarketBeat recorded 303 mentions for Amazon.com and 302 mentions for Apple. Apple's average media sentiment score of 0.87 beat Amazon.com's score of 0.85 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
173 Very Positive mention(s)
51 Positive mention(s)
26 Neutral mention(s)
30 Negative mention(s)
18 Very Negative mention(s)
Positive
Amazon.com
166 Very Positive mention(s)
60 Positive mention(s)
44 Neutral mention(s)
26 Negative mention(s)
4 Very Negative mention(s)
Positive

Apple has a net margin of 27.62% compared to Amazon.com's net margin of 17.44%. Apple's return on equity of 135.46% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Amazon.com 17.44%18.00%8.97%

Apple presently has a consensus price target of $340.39, indicating a potential downside of 0.26%. Amazon.com has a consensus price target of $322.53, indicating a potential upside of 24.73%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
14 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.60
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

67.7% of Apple shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Apple has higher earnings, but lower revenue than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.97$112.01B$8.7239.14
Amazon.com$716.92B3.89$77.67B$12.4320.80

Apple has a beta of 1.07, meaning that its share price is 7% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market.

Summary

Amazon.com beats Apple on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, profitability, risk and institutional ownership.

Alphabet presently has a consensus price target of $421.95, suggesting a potential upside of 20.72%. Amazon.com has a consensus price target of $322.53, suggesting a potential upside of 24.73%. Given Amazon.com's higher probable upside, analysts clearly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
3 Hold rating(s)
35 Buy rating(s)
6 Strong Buy rating(s)
3.07
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

In the previous week, Amazon.com had 142 more articles in the media than Alphabet. MarketBeat recorded 303 mentions for Amazon.com and 161 mentions for Alphabet. Amazon.com's average media sentiment score of 0.85 beat Alphabet's score of 0.69 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
88 Very Positive mention(s)
16 Positive mention(s)
38 Neutral mention(s)
11 Negative mention(s)
6 Very Negative mention(s)
Positive
Amazon.com
166 Very Positive mention(s)
60 Positive mention(s)
44 Neutral mention(s)
26 Negative mention(s)
4 Very Negative mention(s)
Positive

27.3% of Alphabet shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Amazon.com 17.44%18.00%8.97%

Alphabet has a beta of 1.19, suggesting that its stock price is 19% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, suggesting that its stock price is 45% more volatile than the broader market.

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.61$132.17B$19.9117.55
Amazon.com$716.92B3.89$77.67B$12.4320.80

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, earnings, media sentiment, profitability, analyst recommendations, risk, institutional ownership and dividends.

Alphabet has higher earnings, but lower revenue than Amazon.com. Alphabet is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.74$132.17B$19.9117.77
Amazon.com$716.92B3.89$77.67B$12.4320.80

In the previous week, Amazon.com had 143 more articles in the media than Alphabet. MarketBeat recorded 303 mentions for Amazon.com and 160 mentions for Alphabet. Amazon.com's average media sentiment score of 0.85 beat Alphabet's score of 0.79 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
95 Very Positive mention(s)
13 Positive mention(s)
40 Neutral mention(s)
8 Negative mention(s)
1 Very Negative mention(s)
Positive
Amazon.com
166 Very Positive mention(s)
60 Positive mention(s)
44 Neutral mention(s)
26 Negative mention(s)
4 Very Negative mention(s)
Positive

Alphabet has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, suggesting that its stock price is 45% more volatile than the broader market.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Alphabet has a net margin of 54.77% compared to Amazon.com's net margin of 17.44%. Alphabet's return on equity of 51.32% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Amazon.com 17.44%18.00%8.97%

Alphabet currently has a consensus target price of $425.72, suggesting a potential upside of 20.33%. Amazon.com has a consensus target price of $322.53, suggesting a potential upside of 24.73%. Given Amazon.com's higher probable upside, analysts clearly believe Amazon.com is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
5 Strong Buy rating(s)
3.02
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

Summary

Alphabet beats Amazon.com on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings, media sentiment and institutional ownership.

Amazon.com has higher revenue and earnings than Meta Platforms. Amazon.com is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B9.67$60.46B$26.5528.72
Amazon.com$716.92B3.89$77.67B$12.4320.80

In the previous week, Amazon.com had 166 more articles in the media than Meta Platforms. MarketBeat recorded 303 mentions for Amazon.com and 137 mentions for Meta Platforms. Amazon.com's average media sentiment score of 0.85 beat Meta Platforms' score of 0.70 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
83 Very Positive mention(s)
4 Positive mention(s)
26 Neutral mention(s)
13 Negative mention(s)
4 Very Negative mention(s)
Positive
Amazon.com
166 Very Positive mention(s)
60 Positive mention(s)
44 Neutral mention(s)
26 Negative mention(s)
4 Very Negative mention(s)
Positive

Meta Platforms has a beta of 1.19, meaning that its share price is 19% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market.

Meta Platforms presently has a consensus target price of $796.51, suggesting a potential upside of 4.46%. Amazon.com has a consensus target price of $322.53, suggesting a potential upside of 24.73%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
45 Buy rating(s)
3 Strong Buy rating(s)
2.89
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Meta Platforms has a net margin of 29.83% compared to Amazon.com's net margin of 17.44%. Meta Platforms' return on equity of 33.18% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms29.83% 33.18% 20.07%
Amazon.com 17.44%18.00%8.97%

Summary

Amazon.com beats Meta Platforms on 9 of the 17 factors compared between the two stocks.

How does Amazon.com compare to Microsoft?

Amazon.com (NASDAQ:AMZN) and Microsoft (NASDAQ:MSFT) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, media sentiment, institutional ownership, risk, valuation, dividends, earnings and analyst recommendations.

Amazon.com currently has a consensus price target of $322.53, suggesting a potential upside of 24.73%. Microsoft has a consensus price target of $581.80, suggesting a potential upside of 7.06%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
Microsoft
2 Sell rating(s)
4 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.83

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 0.0% of Microsoft shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Amazon.com has a beta of 1.45, suggesting that its stock price is 45% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market.

Microsoft has lower revenue, but higher earnings than Amazon.com. Amazon.com is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.89$77.67B$12.4320.80
Microsoft$331.84B12.16$133.75B$17.9630.26

Microsoft has a net margin of 40.31% compared to Amazon.com's net margin of 17.44%. Microsoft's return on equity of 31.98% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Microsoft 40.31%31.98%18.70%

In the previous week, Microsoft had 63 more articles in the media than Amazon.com. MarketBeat recorded 366 mentions for Microsoft and 303 mentions for Amazon.com. Microsoft's average media sentiment score of 0.94 beat Amazon.com's score of 0.85 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
166 Very Positive mention(s)
60 Positive mention(s)
44 Neutral mention(s)
26 Negative mention(s)
4 Very Negative mention(s)
Positive
Microsoft
220 Very Positive mention(s)
47 Positive mention(s)
47 Neutral mention(s)
39 Negative mention(s)
11 Very Negative mention(s)
Positive

Summary

Amazon.com and Microsoft tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AMZN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AMZN vs. The Competition

MetricAmazon.comBroadline Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$2.74T$58.04B$12.38B$12.92B
Dividend YieldN/A2.30%87.68%22.89%
P/E Ratio20.4416.1445.5625.29
Price / Sales3.825.0488.8676.42
Price / Cash19.4223.8531.6553.04
Price / Book6.646.513.975.92
Net Income$77.67B$1.99B$444.43M$381.04M
7 Day Performance-2.25%0.22%-0.53%-4.38%
1 Month Performance0.21%-0.92%-3.13%-7.26%
1 Year Performance17.42%-5.72%-5.73%-4.96%

Amazon.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AMZN
Amazon.com
4.897 of 5 stars
$254.08
-1.7%
$322.53
+26.9%
+17.5%$2.74T$716.92B20.441,576,000
AAPL
Apple
4.3081 of 5 stars
$330.32
-0.8%
$340.02
+2.9%
+37.8%$4.82T$416.16B37.88166,000
GOOG
Alphabet
4.6102 of 5 stars
$334.93
-1.7%
$419.93
+25.4%
+42.9%$4.10T$402.84B16.82198,933
GOOGL
Alphabet
4.8747 of 5 stars
$338.24
-1.7%
$425.60
+25.8%
+44.9%$4.14T$402.84B16.99190,820
META
Meta Platforms
4.3994 of 5 stars
$725.93
+0.1%
$787.86
+8.5%
+6.5%$1.85T$228.25B27.3478,865

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This page (NASDAQ:AMZN) was last updated on 10/14/2026 by MarketBeat.com Staff.
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