Booking (BKNG) Competitors $5,722.48 +20.73 (+0.36%) Closing price 07/3/2025 02:56 PM EasternExtended Trading$5,640.20 -82.29 (-1.44%) As of 07/3/2025 04:47 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BKNG vs. ABNB, EXPE, MAR, CCL, H, HLT, RCL, TNL, NFLX, and TRIPShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Airbnb (ABNB), Expedia Group (EXPE), Marriott International (MAR), Carnival (CCL), Hyatt Hotels (H), Hilton Worldwide (HLT), Royal Caribbean Cruises (RCL), Travel + Leisure (TNL), Netflix (NFLX), and TripAdvisor (TRIP). Booking vs. Its Competitors Airbnb Expedia Group Marriott International Carnival Hyatt Hotels Hilton Worldwide Royal Caribbean Cruises Travel + Leisure Netflix TripAdvisor Airbnb (NASDAQ:ABNB) and Booking (NASDAQ:BKNG) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, profitability, dividends, risk, media sentiment and institutional ownership. Do insiders & institutionals have more ownership in ABNB or BKNG? 80.8% of Airbnb shares are held by institutional investors. Comparatively, 92.4% of Booking shares are held by institutional investors. 27.9% of Airbnb shares are held by insiders. Comparatively, 0.2% of Booking shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Which has stronger earnings and valuation, ABNB or BKNG? Booking has higher revenue and earnings than Airbnb. Airbnb is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAirbnb$11.10B7.70$2.65B$3.9634.47Booking$23.74B7.84$5.88B$160.7435.60 Which has more volatility & risk, ABNB or BKNG? Airbnb has a beta of 1.13, meaning that its share price is 13% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.4, meaning that its share price is 40% more volatile than the S&P 500. Do analysts prefer ABNB or BKNG? Airbnb presently has a consensus price target of $141.23, indicating a potential upside of 3.47%. Booking has a consensus price target of $5,388.37, indicating a potential downside of 5.84%. Given Airbnb's higher possible upside, equities analysts clearly believe Airbnb is more favorable than Booking.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Airbnb 5 Sell rating(s) 16 Hold rating(s) 13 Buy rating(s) 2 Strong Buy rating(s) 2.33Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 2 Strong Buy rating(s) 2.74 Is ABNB or BKNG more profitable? Airbnb has a net margin of 22.60% compared to Booking's net margin of 22.58%. Airbnb's return on equity of 30.91% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Airbnb22.60% 30.91% 10.74% Booking 22.58%-143.67%23.29% Does the media prefer ABNB or BKNG? In the previous week, Booking had 8 more articles in the media than Airbnb. MarketBeat recorded 41 mentions for Booking and 33 mentions for Airbnb. Booking's average media sentiment score of 1.40 beat Airbnb's score of 1.27 indicating that Booking is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Airbnb 24 Very Positive mention(s) 5 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Booking 33 Very Positive mention(s) 3 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryBooking beats Airbnb on 12 of the 16 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$186.02B$70.22B$26.75B$9.04BDividend Yield0.67%2.18%175.53%4.01%P/E Ratio35.6033.7929.7720.24Price / Sales7.8413.894.68118.22Price / Cash27.17258.2948.8358.10Price / Book-47.117.465.935.67Net Income$5.88B$2.21B$872.48M$249.21M7 Day Performance0.52%5.64%3.97%3.28%1 Month Performance2.73%5.20%4.43%5.55%1 Year Performance45.60%92.12%21.35%21.09% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.4 of 5 stars$5,722.49+0.4%$5,388.37-5.8%+46.1%$186.02B$23.74B35.6024,300Positive NewsABNBAirbnb3.3852 of 5 stars$136.78+1.0%$141.23+3.3%-10.6%$85.68B$11.23B34.547,300Positive NewsEXPEExpedia Group4.7625 of 5 stars$177.42+3.7%$186.08+4.9%+42.2%$22.55B$13.69B20.9216,500Positive NewsMARMarriott International4.2989 of 5 stars$280.08+0.9%$275.90-1.5%+16.6%$76.71B$25.10B31.90418,000Positive NewsCCLCarnival4.7335 of 5 stars$29.94+1.0%$28.65-4.3%+71.7%$34.95B$25.97B16.18100,000HHyatt Hotels4.304 of 5 stars$140.75-3.2%$150.63+7.0%-1.4%$13.44B$6.65B18.28227,000Analyst ForecastHLTHilton Worldwide4.2629 of 5 stars$273.21+1.1%$249.06-8.8%+26.4%$64.94B$11.17B43.09181,000Positive NewsRCLRoyal Caribbean Cruises4.6561 of 5 stars$333.86+2.4%$280.40-16.0%+115.0%$90.66B$16.76B27.73106,000Positive NewsAnalyst ForecastTNLTravel + Leisure4.7724 of 5 stars$56.31+0.7%$59.20+5.1%+29.5%$3.74B$3.86B9.4016,800Positive NewsNFLXNetflix4.43 of 5 stars$1,294.41+0.7%$1,182.58-8.6%+89.8%$550.86B$39.00B61.1714,000Trending NewsAnalyst ForecastInsider TradeTRIPTripAdvisor3.6405 of 5 stars$17.50+16.7%$17.27-1.3%-1.3%$2.48B$1.84B47.282,860Trending NewsGap UpHigh Trading Volume Related Companies and Tools Related Companies ABNB Competitors EXPE Competitors MAR Competitors CCL Competitors H Competitors HLT Competitors RCL Competitors TNL Competitors NFLX Competitors TRIP Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BKNG) was last updated on 7/5/2025 by MarketBeat.com Staff From Our PartnersA new rule goes live in July — and the banks are quietly cashing inA little-known regulation quietly goes into effect this July. And it's already being exploited by Wall Stre...American Alternative | SponsoredIs Elon's empire crumbling?The Tesla Shock Nobody Sees Coming While headlines scream "Tesla is doomed"... Jeff Brown has uncovered ...Brownstone Research | SponsoredPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. For the first time in over a century, a sitting Preside...Paradigm Press | SponsoredPost-Halving = Profit Season (Here’s How to Win It)It happens like clockwork. Every four years, the crypto market enters a new phase — and for those who know how...Crypto Swap Profits | SponsoredTrump’s New Order Could Boost Social Security Benefits by 400%If you collect—or plan to collect—Social Security, you need to see this. A new initiative tied to President...InvestorPlace | SponsoredThe #1 AI Energy StockNearly $600 billion is projected to be spent on AI data centers this year. That's because the ones being bu...Weiss Ratings | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredWhite House to reset Social Security?Elon Musk's parting DOGE gift looks set to shock America... A single announcement by July 22nd could soon b...Altimetry | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Booking Holdings Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Booking With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
