Booking (BKNG) Competitors $4,856.90 +27.26 (+0.56%) As of 10:33 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends BKNG vs. NFLX, EXPE, TRIP, FLWS, GRPN, PETS, PRTS, AMZN, XPO, and MMYTShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Netflix (NFLX), Expedia Group (EXPE), Tripadvisor (TRIP), 1-800-FLOWERS.COM (FLWS), Groupon (GRPN), PetMed Express (PETS), CarParts.com (PRTS), Amazon.com (AMZN), XPO (XPO), and MakeMyTrip (MMYT). Booking vs. Netflix Expedia Group Tripadvisor 1-800-FLOWERS.COM Groupon PetMed Express CarParts.com Amazon.com XPO MakeMyTrip Booking (NASDAQ:BKNG) and Netflix (NASDAQ:NFLX) are both large-cap retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, valuation, profitability, media sentiment, institutional ownership, analyst recommendations, community ranking, dividends and risk. Does the media favor BKNG or NFLX? In the previous week, Netflix had 96 more articles in the media than Booking. MarketBeat recorded 115 mentions for Netflix and 19 mentions for Booking. Booking's average media sentiment score of 1.16 beat Netflix's score of 0.57 indicating that Booking is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Booking 11 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Netflix 45 Very Positive mention(s) 15 Positive mention(s) 37 Neutral mention(s) 6 Negative mention(s) 3 Very Negative mention(s) Positive Does the MarketBeat Community favor BKNG or NFLX? Netflix received 1078 more outperform votes than Booking when rated by MarketBeat users. However, 71.85% of users gave Booking an outperform vote while only 64.91% of users gave Netflix an outperform vote. CompanyUnderperformOutperformBookingOutperform Votes184571.85% Underperform Votes72328.15% NetflixOutperform Votes292364.91% Underperform Votes158035.09% Do insiders and institutionals have more ownership in BKNG or NFLX? 92.4% of Booking shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 0.1% of Booking shares are owned by company insiders. Comparatively, 1.8% of Netflix shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Do analysts prefer BKNG or NFLX? Booking currently has a consensus price target of $4,987.04, suggesting a potential upside of 3.26%. Netflix has a consensus price target of $845.82, suggesting a potential downside of 0.29%. Given Booking's stronger consensus rating and higher probable upside, analysts clearly believe Booking is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Booking 0 Sell rating(s) 10 Hold rating(s) 20 Buy rating(s) 2 Strong Buy rating(s) 2.75Netflix 2 Sell rating(s) 10 Hold rating(s) 23 Buy rating(s) 0 Strong Buy rating(s) 2.60 Which has more volatility & risk, BKNG or NFLX? Booking has a beta of 1.41, meaning that its share price is 41% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.27, meaning that its share price is 27% more volatile than the S&P 500. Is BKNG or NFLX more profitable? Booking has a net margin of 21.85% compared to Netflix's net margin of 20.70%. Netflix's return on equity of 35.86% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Booking21.85% -166.06% 22.52% Netflix 20.70%35.86%15.65% Which has better valuation & earnings, BKNG or NFLX? Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBooking$21.37B7.48$4.29B$147.3732.77Netflix$33.72B10.75$5.41B$17.6748.01 SummaryBooking beats Netflix on 10 of the 19 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingTransportation services IndustryRetail SectorNASDAQ ExchangeMarket Cap$156.86B$12.44B$24.39B$8.99BDividend Yield0.74%8.86%167.19%4.05%P/E Ratio32.7713.0989.5513.66Price / Sales7.483.593.5877.66Price / Cash27.2626.1420.5136.40Price / Book-61.414.206.784.71Net Income$4.29B$368.31M$676.41M$227.69M7 Day Performance-0.88%-2.45%-0.24%-0.35%1 Month Performance-6.26%-5.17%-3.14%1.25%1 Year Performance37.84%15.57%13.06%18.66% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.4396 of 5 stars$4,856.90+0.6%$4,987.04+2.7%+37.9%$160.76B$21.37B32.9623,600Analyst ForecastNews CoveragePositive NewsNFLXNetflix4.3558 of 5 stars$835.19-0.3%$827.79-0.9%+72.4%$357.01B$37.59B47.2713,000Upcoming EarningsAnalyst ForecastEXPEExpedia Group4.6287 of 5 stars$180.43+0.1%$175.64-2.7%+25.5%$23.16B$13.39B23.2217,100Analyst ForecastShort Interest ↑TRIPTripadvisor4.0983 of 5 stars$14.30+0.7%$17.50+22.4%-21.9%$1.99B$1.81B62.182,845Gap UpFLWS1-800-FLOWERS.COM0.8929 of 5 stars$7.25+1.3%$7.50+3.4%-23.9%$465.60M$1.80B-51.794,000Insider TradeShort Interest ↑News CoverageGap UpGRPNGroupon4.516 of 5 stars$11.62-4.4%$17.00+46.3%-18.8%$462.10M$499.89M22.783,680Positive NewsGap DownPETSPetMed Express0.4286 of 5 stars$4.87+2.1%$3.50-28.1%-29.5%$100.63M$259.34M-81.17210Positive NewsPRTSCarParts.com3.3393 of 5 stars$1.27+12.3%$1.60+26.1%-57.5%$72.82M$611.71M-2.351,530High Trading VolumeAMZNAmazon.com4.9342 of 5 stars$218.66-0.1%$245.33+12.2%+44.5%$2.30T$620.13B46.821,525,000Analyst ForecastPositive NewsGap UpXPOXPO4.2829 of 5 stars$134.96+0.6%$149.24+10.6%+57.5%$15.71B$8.09B43.6823,000Analyst ForecastMMYTMakeMyTrip2.5914 of 5 stars$100.81-5.3%$101.67+0.8%+122.0%$11.07B$882.62M55.094,576Upcoming Earnings Related Companies and Tools Related Companies NFLX Competitors EXPE Competitors TRIP Competitors FLWS Competitors GRPN Competitors PETS Competitors PRTS Competitors AMZN Competitors XPO Competitors MMYT Competitors Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:BKNG) was last updated on 1/16/2025 by MarketBeat.com Staff From Our PartnersDo this Before Elon’s Reveal on January 22ndElon’s newest tech could pay you an extra $30,000 a year — while you sleep. 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