TripAdvisor (TRIP) Stock Price, News & Analysis

Company Overview

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography. The platform also provides price-comparison tools that search multiple booking sites for flights, accommodations and vacation packages. In addition to advertising and subscription products for travel suppliers, TripAdvisor generates revenue through click-based commissions and referral fees when users complete bookings via partner sites.

Founded in 2000 and headquartered in Needham, Massachusetts, TripAdvisor has expanded its footprint to serve travelers in dozens of countries and multiple languages. Over the years the company has grown through strategic acquisitions in the travel and hospitality space, integrating brands that broaden its reach into experiences and restaurant reservations. Its ecosystem now connects millions of travelers with service providers worldwide.

TripAdvisor has been led by a management team with deep experience in both technology and hospitality sectors. The company’s governance structure includes a board of directors with backgrounds in online media, consumer platforms and global travel operations. TripAdvisor continues to invest in features such as personalized recommendations and augmented reality to enhance user engagement and support its long-term growth strategy.

Key Stats

• Today's Range: $10.56 to $10.79
• 50-Day Range: $10.42 to $14.93
• 52-Week Range: $9.01 to $20.16
• Volume: 798,392 shs
• Average Volume: 3.67 million shs
• Market Capitalization: $1.24 billion
• P/E Ratio: 1,069.57
• Dividend Yield: N/A
• Price Target: $14.46
• Consensus Rating: Reduce

TripAdvisor Stock Analysis - MarketRank™

TripAdvisor scored higher than 70% of companies evaluated by MarketBeat, and ranked 97th out of 244 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.0 / 5
• Analyst Rating: Reduce

Consensus Rating

TripAdvisor has received a consensus rating of Reduce. The company's average rating score is 1.94, and is based on no strong buy ratings, 4 buy ratings, 7 hold ratings, and 5 sell ratings.

Upside Potential

TripAdvisor has a consensus price target of $14.46, representing about 36.1% upside from its current price of $10.63.

Amount of Analyst Coverage

TripAdvisor has been the subject of 9 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 56.52%

Earnings Growth

Earnings for TripAdvisor are expected to grow by 56.52% in the coming year, from $0.69 to $1.08 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of TripAdvisor is 1,069.57, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 39.65.

Price to Earnings Ratio vs. Sector

The P/E ratio of TripAdvisor is 1,069.57, which means that it is trading at a more expensive P/E ratio than the Communication Services sector average P/E ratio of about 21.32.

Price to Earnings Growth Ratio

TripAdvisor has a PEG Ratio of 2.15. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

TripAdvisor has a P/B Ratio of 1.87. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

25.69% of the float of TripAdvisor has been sold short.

Short Interest Ratio / Days to Cover

TripAdvisor has a short interest ratio ("days to cover") of 11.72, which indicates bearish sentiment.

Change versus previous month

Short interest in TripAdvisor has recently decreased by 10.36%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

TripAdvisor does not currently pay a dividend.

Dividend Growth

TripAdvisor does not have a long track record of dividend growth.

News and Social Media

• Score: 1.8 / 5
• News Sentiment: -0.11

News Sentiment

TripAdvisor has a news sentiment score of -0.11. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.64 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 22 news articles for TripAdvisor this week, compared to 8 articles on an average week.

Search Interest

11 people have searched for TRIP on MarketBeat in the last 30 days. This is an increase of 450% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, TripAdvisor insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $98,400.00 in company stock.

Percentage Held by Insiders

2.00% of the stock of TripAdvisor is held by insiders.

Percentage Held by Institutions

98.99% of the stock of TripAdvisor is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 8/13/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Interactive Media & Services
• Sub-Industry: Interactive Media & Services
• Current Symbol: NASDAQ:TRIP
• CIK: 1526520
• Web: www.tripadvisor.com
• Phone: (781) 800-5000
• Fax: 617-670-6301
• Employees: 2,590
• Year Founded: 2000

Price Target and Rating

• Average Price Target for TripAdvisor: $14.46
• High Price Target: $20.00
• Low Price Target: $9.00
• Potential Upside/Downside: +36.8%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.94
• Research Coverage: 16 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.01
• Trailing P/E Ratio: 1,058.56
• Forward P/E Ratio: 15.33
• P/E Growth: 2.15
• Net Income: $40 million
• Net Margins: 0.28%
• Pretax Margin: 0.95%
• Return on Equity: 4.23%
• Return on Assets: 1.04%

Debt

• Debt-to-Equity Ratio: 1.28
• Current Ratio: 1.56
• Quick Ratio: 1.56

Sales & Book Value

• Annual Sales: $1.83 billion
• Price / Sales: 0.67
• Cash Flow: $1.27 per share
• Price / Cash Flow: 8.30
• Book Value: $5.69 per share
• Price / Book: 1.86

Miscellaneous

• Outstanding Shares: 116,361,000
• Free Float: 114,034,000
• Market Cap: $1.23 billion
• Optionable: Optionable
• Beta: 0.86