Booking (BKNG) Stock Price, News & Analysis

-16.47 (-0.47%)
(As of 04/24/2024 ET)
Today's Range
50-Day Range
52-Week Range
155,523 shs
Average Volume
269,409 shs
Market Capitalization
$120.19 billion
P/E Ratio
Dividend Yield
Price Target

Booking MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.79 Rating Score
5.9% Upside
$3,723.41 Price Target
Short Interest
2.20% of Float Sold Short
Dividend Strength
Based on Four Factors
Upright™ Environmental Score
News Sentiment
0.66mentions of Booking in the last 14 days
Based on 15 Articles This Week
Insider Trading
Selling Shares
$18.82 M Sold Last Quarter
Proj. Earnings Growth
From $175.86 to $208.96 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.48 out of 5 stars

Retail/Wholesale Sector

27th out of 199 stocks

Transportation Services Industry

2nd out of 15 stocks

BKNG stock logo

About Booking Stock (NASDAQ:BKNG)

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its, and brands. Its other brands include KAYAK, and OpenTable, Inc. (OpenTable). As of December 31, 2016, offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Website).

BKNG Stock Price History

BKNG Stock News Headlines

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Booking (NASDAQ:BKNG) Stock Rating Reaffirmed by Wedbush
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Bernstein Reaffirms Their Hold Rating on Booking Holdings (BKNG)
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Should You Hold Booking Holdings (BKNG)?
Airbnb: Growing With Global Travel Market Recovery
BKNG Apr 2024 3160.000 call
BKNG Apr 2024 3655.000 put
Airbnb Is Differentiated In Online Travel
BKNG Apr 2024 3830.000 call
See More Headlines
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Company Calendar

Last Earnings
Ex-Dividend for 3/28 Dividend
Dividend Payable
Next Earnings (Confirmed)
Fiscal Year End

Industry, Sector and Symbol

Transportation services
Internet Retail
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Moderate Buy
Rating Score (0-4)
Research Coverage
29 Analysts


Net Income
$4.29 billion
Pretax Margin


Sales & Book Value

Annual Sales
$21.37 billion
Cash Flow
$176.47 per share
Book Value
($78.65) per share


Free Float
Market Cap
$120.12 billion

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Should I Buy Booking Stock? BKNG Pros and Cons Explained


Here are some ways that investors could benefit from investing in Booking Holdings Inc.:

  • Booking Holdings Inc. has shown consistent growth in institutional investments, indicating confidence from major financial entities like hedge funds and global investment firms.
  • Recent insider transactions, such as the sale of shares by the CEO and directors, can sometimes signal positive or negative sentiment about the company's future performance.
  • Booking Holdings Inc.'s stock price has been relatively stable, providing a sense of security for investors looking for steady returns.
  • The company's diverse portfolio of travel services, including popular platforms like, Priceline, and Kayak, offers exposure to various segments of the travel industry.
  • Booking Holdings Inc.'s strategic acquisitions and partnerships have positioned the company for potential growth opportunities in the evolving travel market.


Investors should be bearish about investing in Booking Holdings Inc. for these reasons:

  • The travel industry is highly sensitive to external factors like economic downturns, geopolitical events, and health crises, which can significantly impact Booking Holdings Inc.'s financial performance.
  • Increased competition in the online travel booking sector from emerging startups and established players may challenge Booking Holdings Inc.'s market share and profitability.
  • Regulatory changes in different regions regarding travel policies and data privacy could pose risks to Booking Holdings Inc.'s operations and compliance costs.
  • Fluctuations in currency exchange rates can affect Booking Holdings Inc.'s international revenue streams and profitability, especially in regions with volatile currencies.
  • Dependency on third-party travel suppliers and partners exposes Booking Holdings Inc. to risks related to service quality, pricing, and availability, impacting customer satisfaction and loyalty.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, April 13, 2024. Please send any questions or comments about these Booking pros and cons to

BKNG Stock Analysis - Frequently Asked Questions

Should I buy or sell Booking stock right now?

29 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last twelve months. There are currently 7 hold ratings, 21 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" BKNG shares.
View BKNG analyst ratings
or view top-rated stocks.

What is Booking's stock price target for 2024?

29 brokerages have issued 1-year price targets for Booking's shares. Their BKNG share price targets range from $2,900.00 to $4,400.00. On average, they expect the company's stock price to reach $3,723.41 in the next twelve months. This suggests a possible upside of 5.9% from the stock's current price.
View analysts price targets for BKNG
or view top-rated stocks among Wall Street analysts.

How have BKNG shares performed in 2024?

Booking's stock was trading at $3,547.22 at the beginning of 2024. Since then, BKNG shares have decreased by 0.8% and is now trading at $3,517.52.
View the best growth stocks for 2024 here

When is Booking's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, May 2nd 2024.
View our BKNG earnings forecast

How can I listen to Booking's earnings call?

Booking will be holding an earnings conference call on Thursday, May 2nd at 4:30 PM Eastern. Interested parties can register for or listen to the call using this link.

How were Booking's earnings last quarter?

Booking Holdings Inc. (NASDAQ:BKNG) posted its earnings results on Thursday, February, 22nd. The business services provider reported $32.00 EPS for the quarter, topping the consensus estimate of $29.72 by $2.28. The business services provider had revenue of $4.78 billion for the quarter, compared to the consensus estimate of $4.71 billion. Booking had a negative trailing twelve-month return on equity of 751.49% and a net margin of 20.08%. Booking's revenue was up 18.2% on a year-over-year basis. During the same quarter in the previous year, the business posted $24.74 earnings per share.
Read the conference call transcript

How often does Booking pay dividends? What is the dividend yield for Booking?

Booking announced a quarterly dividend on Thursday, February 22nd. Investors of record on Friday, March 8th will be paid a dividend of $8.75 per share on Thursday, March 28th. This represents a $35.00 annualized dividend and a dividend yield of 1.00%. The ex-dividend date is Thursday, March 7th.
Read our dividend analysis for BKNG

Is Booking a good dividend stock?

Booking (NASDAQ:BKNG) pays an annual dividend of $35.00 per share and currently has a dividend yield of 1.01%. The dividend payout ratio is 29.67%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, BKNG will have a dividend payout ratio of 16.75% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for BKNG.

What guidance has Booking issued on next quarter's earnings?

Booking issued an update on its first quarter 2024 earnings guidance on Friday, February, 23rd. The company provided EPS guidance of for the period. The company issued revenue guidance of $4.2 billion-$4.3 billion, compared to the consensus revenue estimate of $4.2 billion.

What is Glenn D. Fogel's approval rating as Booking's CEO?

6 employees have rated Booking Chief Executive Officer Glenn D. Fogel on Glenn D. Fogel has an approval rating of 100% among the company's employees. This puts Glenn D. Fogel in the top 10% of approval ratings compared to other CEOs of publicly-traded companies. 69.0% of employees surveyed would recommend working at Booking to a friend.

What other stocks do shareholders of Booking own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Booking investors own include Netflix (NFLX), Tesla (TSLA), Alphabet (GOOG), NVIDIA (NVDA), Chipotle Mexican Grill (CMG), Alibaba Group (BABA), Visa (V), Mastercard (MA), Walt Disney (DIS) and Baidu (BIDU).

Who are Booking's major shareholders?

Booking's stock is owned by a number of institutional and retail investors. Top institutional shareholders include Sumitomo Mitsui Trust Holdings Inc. (0.33%), Global Assets Advisory LLC (0.32%), Los Angeles Capital Management LLC (0.22%), Metropolis Capital Ltd (0.15%), Allspring Global Investments Holdings LLC (0.09%) and Raymond James & Associates (0.08%). Insiders that own company stock include David I Goulden, David I Goulden, Glenn D Fogel, Jeffery H Boyd, Paulo Pisano, Radakovich Lynn M Vojvodich, Radakovich Lynn Vojvodich, Robert J Mylod Jr and Susana D'emic.
View institutional ownership trends

How do I buy shares of Booking?

Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Booking have any subsidiaries?
The following companies are subsidiares of Booking: AS Digital, Active Hotels, Agoda Company Pte. Ltd, Agoda Holding Company Limited, Booking Holdings Treasury Company, B.V., Brasil Servicos de Reserva de Hoteis LTDA, Holding B.V., Transport Limited, Coronado Pte Ltd, FareHarbor, HotelsCombined, KAYAK, KAYAK Software Corporation, OpenTable, OpenTable Inc., PriceMatch, Bookings Acquisition Company Limited, Europe Holdco Inc., Holdco U.K. Limited, Rocketmiles, TravelJigsaw Holdings Limited, momondo, International Ltd., and LLC.
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This page (NASDAQ:BKNG) was last updated on 4/24/2024 by Staff

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