S&P 500   5,096.27
DOW   38,996.39
QQQ   439.00
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Stock market today: World stocks track Wall Street gains, Japan shares hit record high
China's manufacturing activity contracts for 5th straight month despite policy support
S&P 500   5,096.27
DOW   38,996.39
QQQ   439.00
Pure Storage, Hormel Foods rise; WW International, First Advantage fall, Thursday, 2/29/2024
Rare Earth Elements: The Workhorse of The Tech Revolution (Ad)
How major US stock indexes fared Thursday, 2/29/2024
Average long-term US mortgage rises to 6.94% after marking fourth-straight weekly increase
Revolutionary Device Redefines Cancer Detection (Ad)
Grads From This Midwestern School Are More Likely to Start a Billion Dollar Company Than Founders Who Went To Stanford, Harvard, or MIT: Study
It's Leap Day, and You're Probably Working — Here's How 'February 29' Affects Your Paycheck
The Strategic Gold Play You Haven't Heard About (Ad)
Stock market today: World stocks track Wall Street gains, Japan shares hit record high
China's manufacturing activity contracts for 5th straight month despite policy support
S&P 500   5,096.27
DOW   38,996.39
QQQ   439.00
Pure Storage, Hormel Foods rise; WW International, First Advantage fall, Thursday, 2/29/2024
Rare Earth Elements: The Workhorse of The Tech Revolution (Ad)
How major US stock indexes fared Thursday, 2/29/2024
Average long-term US mortgage rises to 6.94% after marking fourth-straight weekly increase
Revolutionary Device Redefines Cancer Detection (Ad)
Grads From This Midwestern School Are More Likely to Start a Billion Dollar Company Than Founders Who Went To Stanford, Harvard, or MIT: Study
It's Leap Day, and You're Probably Working — Here's How 'February 29' Affects Your Paycheck
The Strategic Gold Play You Haven't Heard About (Ad)
Stock market today: World stocks track Wall Street gains, Japan shares hit record high
China's manufacturing activity contracts for 5th straight month despite policy support
S&P 500   5,096.27
DOW   38,996.39
QQQ   439.00
Pure Storage, Hormel Foods rise; WW International, First Advantage fall, Thursday, 2/29/2024
Rare Earth Elements: The Workhorse of The Tech Revolution (Ad)
How major US stock indexes fared Thursday, 2/29/2024
Average long-term US mortgage rises to 6.94% after marking fourth-straight weekly increase
Revolutionary Device Redefines Cancer Detection (Ad)
Grads From This Midwestern School Are More Likely to Start a Billion Dollar Company Than Founders Who Went To Stanford, Harvard, or MIT: Study
It's Leap Day, and You're Probably Working — Here's How 'February 29' Affects Your Paycheck
The Strategic Gold Play You Haven't Heard About (Ad)
Stock market today: World stocks track Wall Street gains, Japan shares hit record high
China's manufacturing activity contracts for 5th straight month despite policy support

Booking (BKNG) Stock Price, News & Analysis

$3,468.83
-26.80 (-0.77%)
(As of 02/29/2024 ET)
Today's Range
$3,451.49
$3,515.00
50-Day Range
$3,408.14
$3,901.99
52-Week Range
$2,383.18
$3,918.00
Volume
480,419 shs
Average Volume
315,882 shs
Market Capitalization
$118.53 billion
P/E Ratio
29.40
Dividend Yield
N/A
Price Target
$3,697.38

Booking MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.81 Rating Score
Upside/​Downside
6.6% Upside
$3,697.38 Price Target
Short Interest
Healthy
2.19% of Float Sold Short
Dividend Strength
N/A
Sustainability
-3.49
Upright™ Environmental Score
News Sentiment
0.51mentions of Booking in the last 14 days
Based on 74 Articles This Week
Insider Trading
Selling Shares
$6.43 M Sold Last Quarter
Proj. Earnings Growth
17.28%
From $175.79 to $206.16 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.08 out of 5 stars

Retail/Wholesale Sector

48th out of 202 stocks

Transportation Services Industry

6th out of 17 stocks


BKNG stock logo

About Booking Stock (NASDAQ:BKNG)

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

BKNG Stock Price History

BKNG Stock News Headlines

Booking stock is the discounted growth story in travel stocks
Consumer worldwide have been suppressed in their wishes to travel, especially after the mainstream media accused the U.S. economy of flirting close to a recession throughout 2023. Well, now that the new year is here, it is evident that the hypothetical recession has been canceled, but more on why the economy is heating up later.
Booking stock is the discounted growth story in travel stocks (BKNG)
Traveling stocks are about to see a new boom in the coming months, and Booking stock is only one of the two stocks picked by mega investors hunting for value
Revolutionary Device Redefines Cancer Detection
Discover the breakthrough device that could transform the lives of the estimated 68 million Americans affected by skin cancer. Achieving unprecedented accuracy, this device identifies cancer's molecular signature in just 1.5 seconds. This innovation marks a rapid advance in the battle against cancer. See how investors are unlocking 10% in bonus shares for a limited time.
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Smart Money Is Betting Big In BKNG Options
Game-Changing Cancer Tech Nears FDA Completion
In the world of tech advancements, a new player could outshine even AI. It's a revolutionary technology with the aim of transforming cancer detection. Imagine the leap from basic reading glasses to cutting-edge VR; that's the scale of innovation we're talking about. FDA review is in its final stages and it could become the gold standard before we know it.
Booking (NASDAQ:BKNG) Price Target Raised to $4,100.00
Booking (NASDAQ:BKNG) PT Raised to $3,950.00 at JMP Securities
StockNews.com Upgrades Booking (NASDAQ:BKNG) to "Buy"
Why I Just Bought Booking Holdings: Dividends
Booking (NASDAQ:BKNG) Price Target Cut to $3,800.00
Booking (NASDAQ:BKNG) Rating Reiterated by Wedbush
Booking (NASDAQ:BKNG) PT Raised to $3,900.00
Booking (NASDAQ:BKNG) PT Lowered to $3,800.00
Booking (NASDAQ:BKNG) PT Lowered to $3,435.00
Booking (NASDAQ:BKNG) Price Target Raised to $3,950.00
See More Headlines
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Company Calendar

Last Earnings
2/22/2024
Today
3/01/2024
Ex-Dividend for 3/28 Dividend
3/07/2024
Dividend Payable
3/28/2024
Next Earnings (Estimated)
5/02/2024
Fiscal Year End
12/31/2024

Industry, Sector and Symbol

Industry
Transportation services
Sub-Industry
Internet Retail
Current Symbol
NASDAQ:BKNG
CUSIP
74150340
Employees
23,600
Year Founded
1997

Price Target and Rating

Average Stock Price Target
$3,697.38
High Stock Price Target
$4,285.00
Low Stock Price Target
$2,900.00
Potential Upside/Downside
+6.6%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.81
Research Coverage
27 Analysts

Profitability

Net Income
$4.29 billion
Pretax Margin
25.65%

Debt

Sales & Book Value

Annual Sales
$21.37 billion
Cash Flow
$173.35 per share
Book Value
($80.30) per share

Miscellaneous

Free Float
34,120,000
Market Cap
$118.53 billion
Optionable
Optionable
Beta
1.41

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Should I Buy Booking Stock? BKNG Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Booking was last updated on Wednesday, February 21, 2024 at 1:55 PM.

Pros

Here are some ways that investors could benefit from investing in Booking Holdings Inc.:

  • Booking Holdings Inc. has a strong presence in the online travel industry, offering a wide array of accommodation reservations through its various brands like Booking.com, priceline.com, and agoda.com.
  • The recent insider activity, including significant stock sales by company executives, may indicate confidence in the company's future performance and growth potential.
  • Despite recent insider sales, Booking Holdings Inc. continues to attract institutional investors and hedge funds, with a significant percentage of the company's stock owned by these entities.
  • Recent institutional inflows into Booking Holdings Inc. suggest that professional investors see value in the company, potentially signaling positive prospects for the stock.
  • Booking Holdings Inc.'s stock price has shown resilience and stability, reflecting the company's strong position in the market and potential for long-term growth.

Cons

Investors should be bearish about investing in Booking Holdings Inc. for these reasons:

  • Despite positive aspects, the recent insider sales of company stock may raise concerns about potential future performance or challenges facing the company.
  • While institutional investors have shown interest in Booking Holdings Inc., the high percentage of stock ownership by these entities could lead to increased volatility in the stock price.
  • Booking Holdings Inc. operates in a highly competitive industry, facing challenges from other online travel platforms and changing consumer preferences, which could impact its market position.
  • The recent director and CFO stock sales may indicate internal views on the company's valuation or future outlook, prompting caution among potential investors.
  • Investors should carefully consider the risks associated with investing in Booking Holdings Inc., including market fluctuations, regulatory changes, and global economic conditions that could affect the company's performance.














BKNG Stock Analysis - Frequently Asked Questions

Should I buy or sell Booking stock right now?

27 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last twelve months. There are currently 6 hold ratings, 20 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" BKNG shares.
View BKNG analyst ratings
or view top-rated stocks.

What is Booking's stock price target for 2024?

27 Wall Street analysts have issued 1 year price targets for Booking's stock. Their BKNG share price targets range from $2,900.00 to $4,285.00. On average, they expect the company's share price to reach $3,697.38 in the next twelve months. This suggests a possible upside of 6.6% from the stock's current price.
View analysts price targets for BKNG
or view top-rated stocks among Wall Street analysts.

How have BKNG shares performed in 2024?

Booking's stock was trading at $3,547.22 at the beginning of 2024. Since then, BKNG shares have decreased by 2.2% and is now trading at $3,468.83.
View the best growth stocks for 2024 here
.

Are investors shorting Booking?

Booking saw a increase in short interest in February. As of February 15th, there was short interest totaling 741,600 shares, an increase of 8.2% from the January 31st total of 685,300 shares. Based on an average daily volume of 266,100 shares, the short-interest ratio is currently 2.8 days. Currently, 2.2% of the company's stock are sold short.
View Booking's Short Interest
.

When is Booking's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, May 2nd 2024.
View our BKNG earnings forecast
.

How were Booking's earnings last quarter?

Booking Holdings Inc. (NASDAQ:BKNG) issued its earnings results on Thursday, February, 22nd. The business services provider reported $32.00 earnings per share for the quarter, topping the consensus estimate of $29.72 by $2.28. The business services provider had revenue of $4.78 billion for the quarter, compared to the consensus estimate of $4.71 billion. Booking had a net margin of 20.08% and a negative trailing twelve-month return on equity of 751.49%. The company's quarterly revenue was up 18.2% on a year-over-year basis. During the same quarter in the previous year, the firm earned $24.74 EPS.
Read the conference call transcript
.

How often does Booking pay dividends? What is the dividend yield for Booking?

Booking declared a quarterly dividend on Thursday, February 22nd. Stockholders of record on Friday, March 8th will be paid a dividend of $8.75 per share on Thursday, March 28th. This represents a $35.00 dividend on an annualized basis and a yield of 1.01%. The ex-dividend date is Thursday, March 7th.
Read our dividend analysis for BKNG
.

What guidance has Booking issued on next quarter's earnings?

Booking issued an update on its first quarter 2024 earnings guidance on Friday, February, 23rd. The company provided earnings per share guidance of for the period. The company issued revenue guidance of $4.2 billion-$4.3 billion, compared to the consensus revenue estimate of $4.2 billion.

What is Glenn D. Fogel's approval rating as Booking's CEO?

6 employees have rated Booking Chief Executive Officer Glenn D. Fogel on Glassdoor.com. Glenn D. Fogel has an approval rating of 100% among the company's employees. This puts Glenn D. Fogel in the top 10% of approval ratings compared to other CEOs of publicly-traded companies. 69.0% of employees surveyed would recommend working at Booking to a friend.

What other stocks do shareholders of Booking own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Booking investors own include Netflix (NFLX), Tesla (TSLA), Alphabet (GOOG), NVIDIA (NVDA), Chipotle Mexican Grill (CMG), Alibaba Group (BABA), Visa (V), Mastercard (MA), Walt Disney (DIS) and Baidu (BIDU).

Who are Booking's major shareholders?

Booking's stock is owned by a number of institutional and retail investors. Top institutional shareholders include Vanguard Group Inc. (8.43%), Capital World Investors (4.94%), Price T Rowe Associates Inc. MD (3.22%), Dodge & Cox (2.28%), Citadel Advisors LLC (0.00%) and Nuveen Asset Management LLC (1.47%). Insiders that own company stock include David I Goulden, David I Goulden, Glenn D Fogel, Jeffery H Boyd, Paulo Pisano, Radakovich Lynn M Vojvodich, Radakovich Lynn Vojvodich, Robert J Mylod Jr and Susana D'emic.
View institutional ownership trends
.

How do I buy shares of Booking?

Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Booking have any subsidiaries?
The following companies are subsidiares of Booking: AS Digital, Active Hotels, Agoda Company Pte. Ltd, Agoda Holding Company Limited, Booking Holdings Treasury Company, Booking.com B.V., Booking.com Brasil Servicos de Reserva de Hoteis LTDA, Booking.com Holding B.V., Booking.com Transport Limited, Coronado Pte Ltd, FareHarbor, HotelsCombined, KAYAK, KAYAK Software Corporation, OpenTable, OpenTable Inc., PriceMatch, Priceline.com Bookings Acquisition Company Limited, Priceline.com Europe Holdco Inc., Priceline.com Holdco U.K. Limited, Rocketmiles, TravelJigsaw Holdings Limited, momondo, priceline.com International Ltd., and priceline.com LLC.
Read More
This page (NASDAQ:BKNG) was last updated on 3/1/2024 by MarketBeat.com Staff