Should I buy or sell Booking stock right now?

27 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last year. There are currently 1 sell rating, 7 hold ratings, 18 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" BKNG shares. View BKNG analyst ratings or view top-rated stocks .

What is Booking's stock price target for 2024?

27 Wall Street research analysts have issued twelve-month price targets for Booking's stock. Their BKNG share price targets range from $2,402.00 to $4,000.00. On average, they predict the company's stock price to reach $3,346.21 in the next twelve months. This suggests a possible upside of 5.9% from the stock's current price. View analysts price targets for BKNG or view top-rated stocks among Wall Street analysts .

How have BKNG shares performed in 2023?

Booking's stock was trading at $2,015.28 at the beginning of the year. Since then, BKNG stock has increased by 56.8% and is now trading at $3,159.56. View the best growth stocks for 2023 here .

Are investors shorting Booking?

Booking saw a increase in short interest in the month of November. As of November 15th, there was short interest totaling 676,900 shares, an increase of 19.3% from the October 31st total of 567,500 shares. Based on an average trading volume of 252,900 shares, the short-interest ratio is presently 2.7 days. Approximately 2.0% of the company's shares are sold short. View Booking's Short Interest .

When is Booking's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, February 22nd 2024. View our BKNG earnings forecast .

How were Booking's earnings last quarter?

Booking Holdings Inc. (NASDAQ:BKNG) posted its earnings results on Thursday, November, 2nd. The business services provider reported $72.32 earnings per share (EPS) for the quarter, topping the consensus estimate of $67.86 by $4.46. The business services provider earned $7.34 billion during the quarter, compared to the consensus estimate of $7.27 billion. Booking had a net margin of 25.70% and a trailing twelve-month return on equity of 840.22%. The firm's quarterly revenue was up 21.3% compared to the same quarter last year. During the same period last year, the business posted $53.03 earnings per share. Read the conference call transcript .

What ETFs hold Booking's stock?

ETFs with the largest weight of Booking (NASDAQ:BKNG) stock in their portfolio include AdvisorShares Hotel ETF (BEDZ) , Invesco Leisure and Entertainment ETF (PEJ) , WBI BullBear Quality 3000 ETF (WBIL) , ProShares Nasdaq-100 Dorsey Wright Momentum ETF (QQQA) , ALPS Global Travel Beneficiaries ETF (JRNY) , ETFMG Travel Tech ETF (AWAY) , Invesco NASDAQ Internet ETF (PNQI) and Global X E-Commerce ETF (EBIZ) .

What is Glenn D. Fogel's approval rating as Booking's CEO?

6 employees have rated Booking Chief Executive Officer Glenn D. Fogel on Glassdoor.com . Glenn D. Fogel has an approval rating of 100% among the company's employees. This puts Glenn D. Fogel in the top 10% of approval ratings compared to other CEOs of publicly-traded companies. 69.0% of employees surveyed would recommend working at Booking to a friend.

What other stocks do shareholders of Booking own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Booking investors own include Netflix (NFLX) , Tesla (TSLA) , Alphabet (GOOG) , NVIDIA (NVDA) , Chipotle Mexican Grill (CMG) , Alibaba Group (BABA) , Visa (V) , Mastercard (MA) , Walt Disney (DIS) and Baidu (BIDU) .

Who are Booking's major shareholders?

Booking's stock is owned by a number of institutional and retail investors. Top institutional investors include Bank of New York Mellon Corp (1.80%), Schroder Investment Management Group (1.23%), Northern Trust Corp (1.10%), Ninety One UK Ltd (0.96%), Sanders Capital LLC (0.76%) and Legal & General Group Plc (0.67%). Insiders that own company stock include David I Goulden, David I Goulden , Glenn D Fogel , Jeffery H Boyd , Paulo Pisano , Radakovich Lynn M Vojvodich, Radakovich Lynn Vojvodich, Robert J Mylod Jr and Susana D'emic . View institutional ownership trends .

How do I buy shares of Booking?

Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull , Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab. Compare Top Brokerages Here .

Does Booking have any subsidiaries?

The following companies are subsidiares of Booking: AS Digital, Active Hotels, Agoda Company Pte. Ltd, Agoda Holding Company Limited, Booking Holdings Treasury Company, Booking.com B.V., Booking.com Brasil Servicos de Reserva de Hoteis LTDA, Booking.com Holding B.V., Booking.com Transport Limited, Coronado Pte Ltd, FareHarbor, HotelsCombined, KAYAK, KAYAK Software Corporation, OpenTable, OpenTable Inc., PriceMatch, Priceline.com Bookings Acquisition Company Limited, Priceline.com Europe Holdco Inc., Priceline.com Holdco U.K. Limited, Rocketmiles, TravelJigsaw Holdings Limited, momondo, priceline.com International Ltd., and priceline.com LLC. Read More

Booking Stock Price, News & Analysis (NASDAQ:BKNG)

$3,159.56

+33.86 (+1.08%)

(As of 12/1/2023 ET)

Compare

Today's Range: $3,099.06
▼
$3,179.29
50-Day Range: $2,742.69
▼
$3,173.50
52-Week Range: $1,907.38
▼
$3,251.71

Volume: 205,072 shs
Average Volume: 244,870 shs
Market Capitalization: $110.24 billion

P/E Ratio: 22.00
Dividend Yield: N/A
Price Target: $3,346.21

Booking MarketRank™ Stock Analysis

Analyst Rating: Moderate Buy
2.70 Rating Score
Upside/Downside: 5.9% Upside
$3,346.21 Price Target
Short Interest: Healthy
1.96% of Float Sold Short
Dividend Strength: N/A
Sustainability: -3.49
Upright™ Environmental Score
News Sentiment: 0.57
Based on 16 Articles This Week
Insider Trading: Selling Shares
$14.43 M Sold Last Quarter
Proj. Earnings Growth: 18.59%
From $149.27 to $177.02 Per Share

Overall MarketRank^™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.43 out of 5 stars

Retail/Wholesale Sector

51st out of 195 stocks

Transportation Services Industry

2nd out of 17 stocks

2.4

Analyst's Opinion

Consensus Rating
Booking has received a consensus rating of Moderate Buy. The company's average rating score is 2.70, and is based on 18 buy ratings, 7 hold ratings, and 1 sell rating.
Price Target Upside/Downside
According to analysts' consensus price target of $3,346.21, Booking has a forecasted upside of 5.9% from its current price of $3,159.56.
Amount of Analyst Coverage
Booking has been the subject of 10 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

3.0

Short Interest

Percentage of Shares Shorted
1.96% of the float of Booking has been sold short.
Short Interest Ratio / Days to Cover
Booking has a short interest ratio ("days to cover") of 2.7, which is generally considered an acceptable ratio of short interest to trading volume.
Change versus previous month
Short interest in Booking has recently increased by 19.28%, indicating that investor sentiment is decreasing significantly.

0.0

Dividend Strength

Dividend Yield
Booking does not currently pay a dividend.
Dividend Growth
Booking does not have a long track record of dividend growth.

1.7

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score
Booking has received a -15.11% net impact score from Upright. On the other hand, these positive outcomes are achieved by using resources or causing negative impacts in categories "Scarce human capital", "GHG emissions", and "Biodiversity". The negative contribution in the "GHG emissions" impact category seems to be driven mostly by its "Car rental sites and applications", "Visitor information services", "Airfare search sites and applications", "Hotel booking sites and applications", and "Travel websites and applications" products. See details.
Environmental Sustainability
The Environmental Impact score for Booking is -3.49.

2.5

News and Social Media Coverage

News Sentiment
Booking has a news sentiment score of 0.57. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Retail/Wholesale companies.
News Coverage This Week
MarketBeat has tracked 16 news articles for Booking this week, compared to 9 articles on an average week.
Search Interest
38 people have searched for BKNG on MarketBeat in the last 30 days. This is an increase of 153% compared to the previous 30 days.
MarketBeat Follows
Only 15 people have added Booking to their MarketBeat watchlist in the last 30 days. This is a decrease of -29% compared to the previous 30 days.

2.5

Company Ownership

Insider Buying vs. Insider Selling
In the past three months, Booking insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $14,431,194.00 in company stock.
Percentage Held by Insiders
Only 0.15% of the stock of Booking is held by insiders.
Percentage Held by Institutions
92.13% of the stock of Booking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

3.8

Earnings and Valuation

Earnings Growth
Earnings for Booking are expected to grow by 18.59% in the coming year, from $149.27 to $177.02 per share.
Price to Earnings Ratio vs. the Market
The P/E ratio of Booking is 22.00, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 116.73.
Price to Earnings Ratio vs. Sector
The P/E ratio of Booking is 22.00, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 24.55.
Price to Earnings Growth Ratio
Booking has a PEG Ratio of 0.97. PEG Ratios around 1 indicate that a company is correctly valued.

See Top Rated MarketRank™ Stocks Here

About Booking Stock (NASDAQ:BKNG)

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

BKNG Stock Price History

30 days | 90 days | 365 days | Advanced Chart

BKNG Stock News Headlines

November 14, 2023 | marketbeat.com

TripAdvisor is on AI-powered recovery from record lows (BKNG)

Management's excitement around the integration of AI technology into travel planning was evident in Trip Advisor's recent quarterly update.

December 2, 2023 | morningstar.com

Booking Holdings Inc BKNG

December 3, 2023 | DTI Trader (Ad)

New CBOE “special perk” helps traders target income every weekend

You might not immediately realize what you’re reading. Let me help you out a little… What you're looking at is a “special perk” set up by the Chicago Board of Options Exchange.

December 1, 2023 | finance.yahoo.com

Market Slump Got You Down? 1 Supercharged Stock to Buy Now

November 30, 2023 | msn.com

Where Will Booking Holdings Stock Be in 1 Year?

November 30, 2023 | finance.yahoo.com

Here’s Why You Should Hold Booking Holdings (BKNG)

November 29, 2023 | americanbankingnews.com

Booking Holdings Inc. (NASDAQ:BKNG) Receives Consensus Recommendation of "Moderate Buy" from Brokerages

November 29, 2023 | americanbankingnews.com

Booking (NASDAQ:BKNG) Lowered to "Hold" at StockNews.com

December 3, 2023 | DTI Trader (Ad)

New CBOE “special perk” helps traders target income every weekend

You might not immediately realize what you’re reading. Let me help you out a little… What you're looking at is a “special perk” set up by the Chicago Board of Options Exchange.

November 28, 2023 | bizjournals.com

2 upscale South Florida restaurants make top 100 list

November 28, 2023 | insidermonkey.com

D.E. Shaw Stock Portfolio: 5 Top Stock Picks

November 27, 2023 | finance.yahoo.com

Booking Holdings Stock Shows Resilience After Revenge Travel Surge

November 25, 2023 | benzinga.com

Booking Holdings Stock (NASDAQ:BKNG) Dividends: History, Yield and Dates

November 22, 2023 | seekingalpha.com

Booking Holdings: Take Some Profits On This Rally (Ratings Downgrade)

November 19, 2023 | seekingalpha.com

Booking Holdings: Still Outperforming Peers And Expectations

November 17, 2023 | benzinga.com

Spotlight on Booking Holdings: Analyzing the Surge in Options Activity

November 17, 2023 | finance.yahoo.com

Continued Strength in Leisure Travel Pushed Booking Holdings (BKNG) in Q3

November 17, 2023 | finance.yahoo.com

Insider Sell: CFO David Goulden Sells Shares of Booking Holdings Inc

November 16, 2023 | benzinga.com

Here's How Much You Would Have Made Owning Booking Holdings Stock In The Last 15 Years

November 14, 2023 | msn.com

Here's How Much You'd Have If You Invested $1000 in Booking Holdings a Decade Ago

November 12, 2023 | msn.com

Booking a Buy on Hearty Demand: Street Calls of the Week

November 10, 2023 | msn.com

Booking.com to pay 94 million euros to settle Italian tax dispute

November 10, 2023 | reuters.com

Booking.com settles Italian tax dispute with 94-million euro payment

November 10, 2023 | msn.com

Booking Holdings launches new cruise platform amid strong demand trends

November 9, 2023 | msn.com

Online travel agency Booking.com to sell cruises

November 9, 2023 | finance.yahoo.com

Booking Holdings Inc. to Present at the Nasdaq 49th Investor Conference

November 7, 2023 | msn.com

DA Davidson Upgrades Booking Holdings (BKNG)

See More Headlines

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Company Calendar

Last Earnings: 11/02/2023
Today: 12/02/2023
Fiscal Year End: 12/31/2023
Next Earnings (Estimated): 2/22/2024

Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange: NASDAQ
Industry: Transportation services
Sub-Industry: Internet Retail
Sector: Retail/Wholesale
Current Symbol: NASDAQ:BKNG
CUSIP: 74150340
CIK: 1075531
Web: www.bookingholdings.com
Phone: 203-299-8000
Fax: 203-595-0160
Employees: 21,600
Year Founded: 1997

Price Target and Rating

Average Stock Price Target: $3,346.21
High Stock Price Target: $4,000.00
Low Stock Price Target: $2,402.00
Potential Upside/Downside: +5.9%
Consensus Rating: Moderate Buy
Rating Score (0-4): 2.70
Research Coverage: 27 Analysts

Profitability

EPS (Most Recent Fiscal Year): $143.61
Trailing P/E Ratio: 22.00
Forward P/E Ratio: 21.17
P/E Growth: 0.97
Net Income: $3.06 billion
Net Margins: 25.70%
Pretax Margin: 31.61%
Return on Equity: 840.22%
Return on Assets: 20.98%

Debt

Debt-to-Equity Ratio: 11.16
Current Ratio: 1.44
Quick Ratio: 1.44

Sales & Book Value

Annual Sales: $17.09 billion
Price / Sales: 6.45
Cash Flow: $115.95 per share
Price / Cash Flow: 27.25
Book Value: ($17.91) per share
Price / Book: -176.41

Miscellaneous

Outstanding Shares: 34,890,000
Free Float: 34,838,000
Market Cap: $110.24 billion
Optionable: Optionable
Beta: 1.36

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Key Executives

Jeffery H. Boyd (Age 60)
Executive Chairman of the Board
Glenn D. Fogel (Age 55)
President, Chief Executive Officer, Director
Gillian Tans (Age 46)
President and Chief Executive Officer of Booking.com
Peter J. Millones Jr. (Age 47)
Executive Vice President, General Counsel, Corporate Secretary
Daniel J. Finnegan (Age 54)
Chief Accounting Officer
James M. Guyette (Age 71)
Lead Independent Director
Robert J. Mylod Jr. (Age 50)
Director
Timothy Armstrong (Age 46)
Independent Director
Jan L. Docter (Age 67)
Independent Director
Jeffrey E. Epstein (Age 61)
Independent Director

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions

BKNG Stock Analysis - Frequently Asked Questions

Should I buy or sell Booking stock right now?: 27 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last year. There are currently 1 sell rating, 7 hold ratings, 18 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" BKNG shares.
View BKNG analyst ratings or view top-rated stocks.
What is Booking's stock price target for 2024?: 27 Wall Street research analysts have issued twelve-month price targets for Booking's stock. Their BKNG share price targets range from $2,402.00 to $4,000.00. On average, they predict the company's stock price to reach $3,346.21 in the next twelve months. This suggests a possible upside of 5.9% from the stock's current price.
View analysts price targets for BKNG or view top-rated stocks among Wall Street analysts.
How have BKNG shares performed in 2023?: Booking's stock was trading at $2,015.28 at the beginning of the year. Since then, BKNG stock has increased by 56.8% and is now trading at $3,159.56.
View the best growth stocks for 2023 here.
Are investors shorting Booking?: Booking saw a increase in short interest in the month of November. As of November 15th, there was short interest totaling 676,900 shares, an increase of 19.3% from the October 31st total of 567,500 shares. Based on an average trading volume of 252,900 shares, the short-interest ratio is presently 2.7 days. Approximately 2.0% of the company's shares are sold short.
View Booking's Short Interest.
When is Booking's next earnings date?: The company is scheduled to release its next quarterly earnings announcement on Thursday, February 22nd 2024.
View our BKNG earnings forecast.
How were Booking's earnings last quarter?: Booking Holdings Inc. (NASDAQ:BKNG) posted its earnings results on Thursday, November, 2nd. The business services provider reported $72.32 earnings per share (EPS) for the quarter, topping the consensus estimate of $67.86 by $4.46. The business services provider earned $7.34 billion during the quarter, compared to the consensus estimate of $7.27 billion. Booking had a net margin of 25.70% and a trailing twelve-month return on equity of 840.22%. The firm's quarterly revenue was up 21.3% compared to the same quarter last year. During the same period last year, the business posted $53.03 earnings per share.
Read the conference call transcript.

What ETFs hold Booking's stock?: ETFs with the largest weight of Booking (NASDAQ:BKNG) stock in their portfolio include AdvisorShares Hotel ETF (BEDZ), Invesco Leisure and Entertainment ETF (PEJ), WBI BullBear Quality 3000 ETF (WBIL), ProShares Nasdaq-100 Dorsey Wright Momentum ETF (QQQA), ALPS Global Travel Beneficiaries ETF (JRNY), ETFMG Travel Tech ETF (AWAY), Invesco NASDAQ Internet ETF (PNQI) and Global X E-Commerce ETF (EBIZ).
What is Glenn D. Fogel's approval rating as Booking's CEO?: 6 employees have rated Booking Chief Executive Officer Glenn D. Fogel on Glassdoor.com. Glenn D. Fogel has an approval rating of 100% among the company's employees. This puts Glenn D. Fogel in the top 10% of approval ratings compared to other CEOs of publicly-traded companies. 69.0% of employees surveyed would recommend working at Booking to a friend.
What other stocks do shareholders of Booking own?: Based on aggregate information from My MarketBeat watchlists, some companies that other Booking investors own include Netflix (NFLX), Tesla (TSLA), Alphabet (GOOG), NVIDIA (NVDA), Chipotle Mexican Grill (CMG), Alibaba Group (BABA), Visa (V), Mastercard (MA), Walt Disney (DIS) and Baidu (BIDU).
Who are Booking's major shareholders?: Booking's stock is owned by a number of institutional and retail investors. Top institutional investors include Bank of New York Mellon Corp (1.80%), Schroder Investment Management Group (1.23%), Northern Trust Corp (1.10%), Ninety One UK Ltd (0.96%), Sanders Capital LLC (0.76%) and Legal & General Group Plc (0.67%). Insiders that own company stock include David I Goulden, David I Goulden, Glenn D Fogel, Jeffery H Boyd, Paulo Pisano, Radakovich Lynn M Vojvodich, Radakovich Lynn Vojvodich, Robert J Mylod Jr and Susana D'emic.
View institutional ownership trends.
How do I buy shares of Booking?: Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.
Does Booking have any subsidiaries?: The following companies are subsidiares of Booking: AS Digital, Active Hotels, Agoda Company Pte. Ltd, Agoda Holding Company Limited, Booking Holdings Treasury Company, Booking.com B.V., Booking.com Brasil Servicos de Reserva de Hoteis LTDA, Booking.com Holding B.V., Booking.com Transport Limited, Coronado Pte Ltd, FareHarbor, HotelsCombined, KAYAK, KAYAK Software Corporation, OpenTable, OpenTable Inc., PriceMatch, Priceline.com Bookings Acquisition Company Limited, Priceline.com Europe Holdco Inc., Priceline.com Holdco U.K. Limited, Rocketmiles, TravelJigsaw Holdings Limited, momondo, priceline.com International Ltd., and priceline.com LLC.
Read More

This page (NASDAQ:BKNG) was last updated on 12/3/2023 by MarketBeat.com Staff

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