NASDAQ:BKNG

Booking (BKNG) Stock Forecast, Price & News

$3,104.83

+22.17 (+0.72%)

(As of 09/28/2023 ET)

Compare

Today's Range: $3,061.68
▼
$3,117.18
50-Day Range: $2,839.91
▼
$3,243.01
52-Week Range: $1,616.85
▼
$3,251.71

Volume: 270,428 shs
Average Volume: 310,783 shs
Market Capitalization: $110.81 billion

P/E Ratio: 26.81
Dividend Yield: N/A
Price Target: $3,194.67

Booking MarketRank™ Forecast

Analyst Rating: Moderate Buy
2.69 Rating Score
Upside/Downside: 2.9% Upside
$3,194.67 Price Target
Short Interest: Healthy
2.04% of Float Sold Short
Dividend Strength: N/A
Sustainability: -3.49
Upright™ Environmental Score
News Sentiment: 0.47
Based on 24 Articles This Week
Insider Trading: Selling Shares
$13.45 M Sold Last Quarter
Proj. Earnings Growth: 20.52%
From $144.28 to $173.89 Per Share

Overall MarketRank^™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.22 out of 5 stars

Retail/Wholesale Sector

117th out of 212 stocks

Transportation Services Industry

7th out of 17 stocks

2.3

Analyst's Opinion

Consensus Rating
Booking has received a consensus rating of Moderate Buy. The company's average rating score is 2.69, and is based on 17 buy ratings, 7 hold ratings, and 1 sell rating.
Price Target Upside/Downside
According to analysts' consensus price target of $3,194.67, Booking has a forecasted upside of 2.9% from its current price of $3,104.83.
Amount of Analyst Coverage
Booking has been the subject of 12 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

4.0

Short Interest

Percentage of Shares Shorted
2.04% of the float of Booking has been sold short.
Short Interest Ratio / Days to Cover
Booking has a short interest ratio ("days to cover") of 2.5, which is generally considered an acceptable ratio of short interest to trading volume.
Change versus previous month
Short interest in Booking has recently decreased by 1.16%, indicating that investor sentiment is improving.

0.0

Dividend Strength

Dividend Yield
Booking does not currently pay a dividend.
Dividend Growth
Booking does not have a long track record of dividend growth.

1.7

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score
Booking has received a -15.11% net impact score from Upright. On the other hand, these positive outcomes are achieved by using resources or causing negative impacts in categories "Scarce human capital", "GHG emissions", and "Biodiversity". The negative contribution in the "GHG emissions" impact category seems to be driven mostly by its "Car rental sites and applications", "Visitor information services", "Airfare search sites and applications", "Hotel booking sites and applications", and "Travel websites and applications" products. See details.
Environmental Sustainability
The Environmental Impact score for Booking is -3.49.

1.9

News and Social Media Coverage

News Sentiment
Booking has a news sentiment score of 0.47. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.58 average news sentiment score of Retail/Wholesale companies.
News Coverage This Week
MarketBeat has tracked 24 news articles for Booking this week, compared to 9 articles on an average week.
Search Interest
Only 10 people have searched for BKNG on MarketBeat in the last 30 days. This is a decrease of -70% compared to the previous 30 days.
MarketBeat Follows
Only 8 people have added Booking to their MarketBeat watchlist in the last 30 days. This is a decrease of -11% compared to the previous 30 days.

2.5

Company Ownership

Insider Buying vs. Insider Selling
In the past three months, Booking insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $13,450,436.00 in company stock.
Percentage Held by Insiders
Only 0.15% of the stock of Booking is held by insiders.
Percentage Held by Institutions
92.13% of the stock of Booking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

2.5

Earnings and Valuation

Earnings Growth
Earnings for Booking are expected to grow by 20.52% in the coming year, from $144.28 to $173.89 per share.
Price to Earnings Ratio vs. the Market
The P/E ratio of Booking is 26.81, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 120.89.
Price to Earnings Ratio vs. Sector
The P/E ratio of Booking is 26.81, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 21.70.
Price to Earnings Growth Ratio
Booking has a PEG Ratio of 1.06. PEG Ratios above 1 indicate that a company could be overvalued.
Price to Book Value per Share Ratio
Booking has a P/B Ratio of 43.29. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

See Top Rated MarketRank™ Stocks Here

About Booking (NASDAQ:BKNG) Stock

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

BKNG Price History

30 days | 90 days | 365 days | Advanced Chart

BKNG Stock News Headlines

September 15, 2023 | marketbeat.com

Investors Betting On Triple-Digit Sales Growth At Las Vegas Sands (BKNG)

Wall Street's optimistic view of Las Vegas Sands hinges on projected 151% revenue growth in the travel industry's resurgence post-pandemic.

September 12, 2023 | marketbeat.com

Airbnb Joins the S&P 500, Time to Buy In? (BKNG)

Digital lodging platform Airbnb Inc. (NASDAQ: ABNB) shares gained over 7% on news of being added to the S&P 500 index on Sept. 18, 2023. It will

September 28, 2023 | Micro-Cap Stock Trader (Ad)

Unlock the treasure on Mount Olympus with this little-known mining stock.

Investor Find Lithium Gold and Crush the Bear Market with 32k Metric Tons

September 27, 2023 | benzinga.com

Booking Holdings Unusual Options Activity For September 27

September 27, 2023 | msn.com

Argus Research Reiterates Booking Holdings (BKNG) Buy Recommendation

September 27, 2023 | americanbankingnews.com

Booking's (BKNG) "Buy" Rating Reiterated at Argus

September 26, 2023 | stocknews.com

3 Internet Stocks Thriving Ahead of ContextLogic (WISH)

September 25, 2023 | markets.businessinsider.com

Analysts Conflicted on These NA Names: Booking Holdings (BKNG) and Star Entertainment Group Limited (OtherEHGRF)

September 28, 2023 | Micro-Cap Stock Trader (Ad)

Unlock the treasure on Mount Olympus with this little-known mining stock.

Investor Find Lithium Gold and Crush the Bear Market with 32k Metric Tons

September 25, 2023 | markets.businessinsider.com

EU Prohibits Booking's Acquisition Of Etraveli; Booking To Appeal Decision

September 25, 2023 | nasdaq.com

Booking to challenge EU antitrust veto against ETraveli deal

September 25, 2023 | msn.com

Travel Giant Stymied By EU But Fights To Book A Breakout

September 25, 2023 | reuters.com

Booking to appeal after EU vetoes $1.7 bln ETraveli deal

September 25, 2023 | msn.com

The Battle Heats Up - Booking Seeks To Appeal European Commission's Decision To Prohibit Etraveli Deal

September 25, 2023 | msn.com

European Union blocks Booking Holding’s $1.8 billion acquisition

September 25, 2023 | msn.com

Booking.com to Appeal EU's Veto of Etraveli Deal

September 25, 2023 | reuters.com

Booking's $1.7 bln ETraveli deal hit with EU antitrust veto

September 25, 2023 | msn.com

Booking Blocked From Buying Swedish Travel Site. It Will Appeal.

September 25, 2023 | finance.yahoo.com

Booking Holdings Intends to Appeal European Commission Decision to Prohibit the Company's Acquisition of Etraveli Group

September 22, 2023 | reuters.com

Booking urges national watchdogs not to back EU antitrust veto on ETraveli deal

September 21, 2023 | entrepreneur.com

Meta Platforms (META), Booking Holdings (BKNG) and Snap (SNAP) – Internet Buy or Sell?

September 20, 2023 | markets.businessinsider.com

Beware! 7 Blue-Chip Stocks Waving Massive Red Flags Right Now.

September 19, 2023 | benzinga.com

$100 Invested In This Stock 15 Years Ago Would Be Worth $3,900 Today

September 19, 2023 | finance.yahoo.com

Insider Sell: Booking Holdings Inc CEO and President Glenn Fogel Sells 750 Shares

September 19, 2023 | americanbankingnews.com

Booking Holdings Inc. (NASDAQ:BKNG) CEO Sells $2,382,217.50 in Stock

September 19, 2023 | americanbankingnews.com

Booking Holdings Inc. (NASDAQ:BKNG) CFO David I. Goulden Sells 550 Shares

September 18, 2023 | msn.com

Booking: Appears Undervalued Despite The Rally

See More Headlines

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BKNG Company Calendar

Last Earnings: 8/03/2023
Today: 9/28/2023
Next Earnings (Estimated): 11/01/2023
Fiscal Year End: 12/31/2023

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Industry, Sector and Symbol

Stock Exchange: NASDAQ
Industry: Transportation services
Sub-Industry: Internet Retail
Sector: Retail/Wholesale
Current Symbol: NASDAQ:BKNG
CUSIP: 74150340
CIK: 1075531
Web: www.bookingholdings.com
Phone: 203-299-8000
Fax: 203-595-0160
Employees: 21,600
Year Founded: 1997

Price Target and Rating

Average Stock Price Forecast: $3,194.67
High Stock Price Forecast: $3,855.00
Low Stock Price Forecast: $2,257.00
Forecasted Upside/Downside: +2.6%
Consensus Rating: Moderate Buy
Rating Score (0-4): 2.72
Research Coverage: 25 Analysts

Profitability

EPS (Most Recent Fiscal Year): $115.79
Trailing P/E Ratio: 26.64
Forward P/E Ratio: 21.38
P/E Growth: 1.06
Net Income: $3.06 billion
Net Margins: 23.04%
Pretax Margin: 28.69%
Return on Equity: 285.21%
Return on Assets: 19.73%

Debt

Debt-to-Equity Ratio: 11.16
Current Ratio: 1.55
Quick Ratio: 1.55

Sales & Book Value

Annual Sales: $17.09 billion
Price / Sales: 6.44
Cash Flow: $115.62 per share
Price / Cash Flow: 26.68
Book Value: $71.72 per share
Price / Book: 43.01

Miscellaneous

Outstanding Shares: 35,690,000
Free Float: 35,638,000
Market Cap: $110.10 billion
Optionable: Optionable
Beta: 1.35

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Key Executives

Jeffery H. Boyd (Age 60)
Executive Chairman of the Board

Glenn D. Fogel (Age 55)
President, Chief Executive Officer, Director

Gillian Tans (Age 46)
President and Chief Executive Officer of Booking.com

Peter J. Millones Jr. (Age 47)
Executive Vice President, General Counsel, Corporate Secretary

Daniel J. Finnegan (Age 54)
Chief Accounting Officer

James M. Guyette (Age 71)
Lead Independent Director

Robert J. Mylod Jr. (Age 50)
Director

Timothy Armstrong (Age 46)
Independent Director

Jan L. Docter (Age 67)
Independent Director

Jeffrey E. Epstein (Age 61)
Independent Director

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions

BKNG Stock - Frequently Asked Questions

Should I buy or sell Booking stock right now?: 25 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Booking in the last twelve months. There are currently 1 sell rating, 6 hold ratings, 17 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" BKNG shares.
View BKNG analyst ratings or view top-rated stocks.
What is Booking's stock price forecast for 2023?: 25 analysts have issued 1-year price targets for Booking's shares. Their BKNG share price forecasts range from $2,257.00 to $3,855.00. On average, they predict the company's stock price to reach $3,194.67 in the next year. This suggests a possible upside of 3.6% from the stock's current price.
View analysts price targets for BKNG or view top-rated stocks among Wall Street analysts.
How have BKNG shares performed in 2023?: Booking's stock was trading at $2,015.28 at the beginning of 2023. Since then, BKNG stock has increased by 53.1% and is now trading at $3,084.76.
View the best growth stocks for 2023 here.
When is Booking's next earnings date?: The company is scheduled to release its next quarterly earnings announcement on Wednesday, November 1st 2023.
View our BKNG earnings forecast.
How were Booking's earnings last quarter?: Booking Holdings Inc. (NASDAQ:BKNG) posted its quarterly earnings results on Thursday, August, 3rd. The business services provider reported $37.62 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $28.84 by $8.78. The business services provider earned $5.50 billion during the quarter, compared to analyst estimates of $5.17 billion. Booking had a trailing twelve-month return on equity of 285.21% and a net margin of 23.04%. Booking's quarterly revenue was up 27.9% compared to the same quarter last year. During the same period last year, the firm posted $19.08 EPS.
Read the conference call transcript.
What ETFs hold Booking's stock?: ETFs with the largest weight of Booking (NASDAQ:BKNG) stock in their portfolio include AdvisorShares Hotel ETF (BEDZ), Invesco Leisure and Entertainment ETF (PEJ), WBI BullBear Quality 3000 ETF (WBIL), ProShares Nasdaq-100 Dorsey Wright Momentum ETF (QQQA), ALPS Global Travel Beneficiaries ETF (JRNY), ETFMG Travel Tech ETF (AWAY), Invesco NASDAQ Internet ETF (PNQI) and Global X E-Commerce ETF (EBIZ).
What is Glenn D. Fogel's approval rating as Booking's CEO?: 6 employees have rated Booking Chief Executive Officer Glenn D. Fogel on Glassdoor.com. Glenn D. Fogel has an approval rating of 100% among the company's employees. This puts Glenn D. Fogel in the top 10% of approval ratings compared to other CEOs of publicly-traded companies. 69.0% of employees surveyed would recommend working at Booking to a friend.
What other stocks do shareholders of Booking own?: Based on aggregate information from My MarketBeat watchlists, some companies that other Booking investors own include Netflix (NFLX), Tesla (TSLA), Alphabet (GOOG), NVIDIA (NVDA), Chipotle Mexican Grill (CMG), Alibaba Group (BABA), Visa (V), Mastercard (MA), Walt Disney (DIS) and Baidu (BIDU).

What is Booking's stock symbol?: Booking trades on the NASDAQ under the ticker symbol "BKNG."
Who are Booking's major shareholders?: Booking's stock is owned by a number of institutional and retail investors. Top institutional shareholders include Bank Julius Baer & Co. Ltd Zurich (48.03%), Capital World Investors (5.15%), Geode Capital Management LLC (2.21%), Nuveen Asset Management LLC (1.61%), Citadel Advisors LLC (0.00%) and Schroder Investment Management Group (1.36%). Insiders that own company stock include David I Goulden, David I Goulden, Glenn D Fogel, Jeffery H Boyd, Paulo Pisano, Radakovich Lynn M Vojvodich, Radakovich Lynn Vojvodich, Robert J Mylod Jr and Susana D'emic.
View institutional ownership trends.
How do I buy shares of Booking?: Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.
What is Booking's stock price today?: One share of BKNG stock can currently be purchased for approximately $3,084.76.
How much money does Booking make?: Booking (NASDAQ:BKNG) has a market capitalization of $110.10 billion and generates $17.09 billion in revenue each year. The business services provider earns $3.06 billion in net income (profit) each year or $115.79 on an earnings per share basis.
How many employees does Booking have?: The company employs 21,600 workers across the globe.
Does Booking have any subsidiaries?: The following companies are subsidiares of Booking: AS Digital, Active Hotels, Agoda Company Pte. Ltd, Agoda Holding Company Limited, Booking Holdings Treasury Company, Booking.com B.V., Booking.com Brasil Servicos de Reserva de Hoteis LTDA, Booking.com Holding B.V., Booking.com Transport Limited, Coronado Pte Ltd, FareHarbor, HotelsCombined, KAYAK, KAYAK Software Corporation, OpenTable, OpenTable Inc., PriceMatch, Priceline.com Bookings Acquisition Company Limited, Priceline.com Europe Holdco Inc., Priceline.com Holdco U.K. Limited, Rocketmiles, TravelJigsaw Holdings Limited, momondo, priceline.com International Ltd., and priceline.com LLC.
Read More
How can I contact Booking?: Booking's mailing address is 800 CONNECTICUT AVENUE, NORWALK CT, 06854. The official website for the company is www.bookingholdings.com. The business services provider can be reached via phone at 203-299-8000, via email at michael.noonan@bookingholdings.com, or via fax at 203-595-0160.

This page (NASDAQ:BKNG) was last updated on 9/28/2023 by MarketBeat.com Staff

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Booking (BKNG) Stock Forecast, Price & News

Booking MarketRank™ Forecast

Overall MarketRank™

Analyst's Opinion

Short Interest

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

Change versus previous month

Dividend Strength

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score

Environmental Sustainability

News and Social Media Coverage

News Sentiment

News Coverage This Week

Search Interest

MarketBeat Follows

Company Ownership

Earnings and Valuation

About Booking (NASDAQ:BKNG) Stock

BKNG Price History

BKNG Stock News Headlines

BKNG Company Calendar

Industry, Sector and Symbol

Price Target and Rating

Profitability

Debt

Sales & Book Value

Miscellaneous

Social Links

Key Executives

Key Competitors

Insiders & Institutions

BKNG Stock - Frequently Asked Questions

Overall MarketRank^™