ServiceNow (NOW) Stock Price, News & Analysis

+19.00 (+2.63%)
(As of 04/23/2024 ET)
Today's Range
50-Day Range
52-Week Range
1.06 million shs
Average Volume
944,279 shs
Market Capitalization
$152.18 billion
P/E Ratio
Dividend Yield
Price Target

ServiceNow MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.88 Rating Score
5.3% Upside
$780.37 Price Target
Short Interest
1.44% of Shares Sold Short
Dividend Strength
Upright™ Environmental Score
News Sentiment
0.69mentions of ServiceNow in the last 14 days
Based on 24 Articles This Week
Insider Trading
Selling Shares
$9.94 M Sold Last Quarter
Proj. Earnings Growth
From $6.16 to $8.06 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.56 out of 5 stars

Computer And Technology Sector

85th out of 581 stocks

Prepackaged Software Industry

20th out of 194 stocks

NOW stock logo

About ServiceNow Stock (NYSE:NOW)

ServiceNow, Inc. is a leading provider of cloud-based software solutions that help enterprises streamline their digital workflows. The company aims to enable organizations to digitize and automate their business processes, increasing efficiency and productivity. Headquartered in Santa Clara, California, ServiceNow operates globally, serving customers across various industries, including healthcare, finance, technology, and manufacturing.

ServiceNow's core product is its platform-as-a-service (PaaS) offering, allowing businesses to create custom applications and workflows tailored to their needs. The platform encompasses various modules, including IT Service Management, Human Resources, Customer Service Management, and Security Operations. By leveraging ServiceNow's platform, organizations can automate routine tasks, streamline communication and collaboration and enhance employee and customer experience.

The company's target market primarily comprises large enterprises that seek to modernize their operations and enhance digital transformation initiatives. ServiceNow has established a solid customer base, including well-known brands such as Coca-Cola, Siemens, and Visa. Its solutions cater to the needs of diverse organizations, ranging from IT departments seeking efficient incident management to HR departments streamlining employee onboarding processes.

ServiceNow boasts a strong, experienced management team that drives the company's success. Led by Chief Executive Officer Bill McDermott, a seasoned technology executive with a proven track record in the industry, the group comprises individuals with diverse backgrounds and expertise. 

ServiceNow has demonstrated impressive financial performance in recent years, reflecting its strong market position and growing customer demand for its products and services. The company has consistently reported robust revenue growth, driven by the increasing adoption of its platform across industries.

ServiceNow has maintained healthy profit margins, showcasing its ability to generate investment returns and maintain efficient cost structures. The company's strong financial position has allowed it to invest in research and development, innovation, and strategic acquisitions to drive further growth and market expansion. 

ServiceNow's valuation metrics reflect the market's recognition of its strong growth potential and position within the industry. The company's price-to-earnings (P/E) ratio and price-to-book (P/B) ratio are often higher than its industry peers, indicating the market's confidence in ServiceNow's future prospects. The higher P/E ratio suggests that investors are willing to pay a premium for each dollar of earnings the company generates, reflecting expectations of strong future earnings growth. Similarly, the higher P/B ratio indicates that investors value ServiceNow's assets at a higher multiple compared to its book value, emphasizing the company's intangible assets and intellectual property.

The factors driving ServiceNow's valuation are its consistent revenue growth, expanding customer base, and market leadership position. The company has successfully established itself as a trusted provider of digital workflow solutions, capturing a significant market share and demonstrating its ability to deliver value to its customers. ServiceNow's focus on innovation and product development has allowed it to stay ahead of competitors and maintain a competitive edge in the industry.

ServiceNow operates in the broader enterprise software industry, which is characterized by rapid technological advancements and the increasing adoption of cloud-based solutions. The industry is highly competitive, with several key players vying for market share and constantly innovating to meet evolving customer needs.

ServiceNow maintains a competitive advantage through its comprehensive platform and the breadth of its product offerings. The company's focus on delivering solutions that streamline digital workflows across departments positions it well in the market. ServiceNow enables efficient collaboration, automation, and process optimization by providing a unified platform that integrates various organizational functions.

The enterprise software industry is also subject to regulatory and political factors that can impact companies operating within it. Changes in data protection regulations or cybersecurity requirements may influence the demand for software solutions, including those offered by ServiceNow. Investors must monitor such developments and assess their potential impact on the company's operations and market position.

ServiceNow has several growth opportunities on the horizon. One significant opportunity lies in expanding its product offerings and penetrating new markets. The company can leverage its existing customer base and reputation to introduce new modules or vertical-specific solutions that address specific industry needs. For example, ServiceNow can develop tailored solutions for sectors such as healthcare or manufacturing, enabling it to tap into untapped markets and drive revenue growth.

While ServiceNow presents promising growth prospects, it has risks and challenges. One of the key challenges the company may face is intense competition within the enterprise software industry. Competitors, both established players and emerging startups, continuously innovate and introduce new solutions that could potentially erode ServiceNow's market share. To mitigate this risk, ServiceNow must focus on innovation, invest in research and development and ensure its offerings stay ahead of the curve.

Another potential risk lies in changes to regulatory or compliance requirements. As a business operating in an increasingly regulated industry, ServiceNow must stay updated with evolving regulations and adapt its solutions to ensure customer compliance. Failure to address regulatory changes adequately could result in reputational damage and loss of customers.

Moreover, macroeconomic factors can impact ServiceNow's business. Economic downturns or recessions may lead to reduced spending by enterprises, affecting the demand for software solutions. ServiceNow must remain agile and adaptable to market conditions, continuously demonstrate the value of its offerings and provide cost-effective solutions that align with customers' budgetary constraints.

NOW Stock Price History

NOW Stock News Headlines

SHOCKING Crypto Leak…
A shocking leak has revealed tech giant Microsoft's plans to add crypto support to future products. If the plans in these leaked internal documents pan out, we could see prices skyrocket for Bitcoin, Ethereum, XRP and MORE… The coupling of gaming and cryptocurrency could absolutely transform digital finance as we know it in 2024.
ServiceNow (NYSE:NOW) Stock Price Down 1.9%
SHOCKING Crypto Leak…
A shocking leak has revealed tech giant Microsoft's plans to add crypto support to future products. If the plans in these leaked internal documents pan out, we could see prices skyrocket for Bitcoin, Ethereum, XRP and MORE… The coupling of gaming and cryptocurrency could absolutely transform digital finance as we know it in 2024.
Strong Buy Alert: 7 No-Brainer Stocks to Scoop Up Now
ServiceNow (NYSE:NOW) Shares Up 0.3% After Analyst Upgrade
7 Growth Stocks to Buy Now: Q2 Edition
ServiceNow (NYSE:NOW) Trading Up 1.2% on Analyst Upgrade
ServiceNow (NOW) Scheduled to Post Earnings on Wednesday
ServiceNow (NYSE:NOW) Shares Up 0.1% Following Analyst Upgrade
ServiceNow (NYSE:NOW) Given Neutral Rating at Guggenheim
Guggenheim Downgrades ServiceNow (NOW)
ServiceNow (NOW) Gets a Buy from Wells Fargo
ServiceNow (NYSE:NOW) Stock Price Down 0.6%
7 Must-Buy Stocks Whenever the Market Falters
See More Headlines
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Company Calendar

Last Earnings
Next Earnings (Confirmed)
Fiscal Year End

Industry, Sector and Symbol

Prepackaged software
Systems Software
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Moderate Buy
Rating Score (0-4)
Research Coverage
25 Analysts


Net Income
$1.73 billion
Pretax Margin


Sales & Book Value

Annual Sales
$8.97 billion
Cash Flow
$8.17 per share
Book Value
$37.21 per share


Free Float
Market Cap
$152.18 billion

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Should I Buy ServiceNow Stock? NOW Pros and Cons Explained


Here are some ways that investors could benefit from investing in ServiceNow, Inc.:

  • ServiceNow, Inc. provides end-to-end intelligent workflow automation platform solutions for digital businesses globally, offering a comprehensive suite of tools for digital transformation, AI, machine learning, and more.
  • The company operates the Now platform, which includes features like robotic process automation, process mining, performance analytics, and collaboration tools, catering to a wide range of industries.
  • ServiceNow's integrated risk management product helps organizations manage risk and resilience effectively, a crucial aspect for businesses in various sectors.
  • With a focus on IT service management applications and IT operations management, ServiceNow supports enterprises in optimizing their IT infrastructure and services efficiently.
  • Investors may find the current stock price of ServiceNow, Inc. attractive, considering the company's growth potential and market positioning in the software industry.


Investors should be bearish about investing in ServiceNow, Inc. for these reasons:

  • While ServiceNow offers a comprehensive suite of solutions, intense competition in the software industry may pose challenges for the company in maintaining market share and profitability.
  • Market volatility and economic uncertainties could impact ServiceNow's performance, affecting investor confidence in the company's ability to deliver consistent returns.
  • ServiceNow's focus on digital transformation and IT services may limit its appeal to investors seeking diversification across different sectors or industries.
  • Changes in regulatory environments or cybersecurity threats could pose risks to ServiceNow's operations and financial performance, impacting investor returns.
  • Investors should carefully evaluate ServiceNow's financial metrics, growth projections, and competitive positioning before making investment decisions to ensure alignment with their investment goals and risk tolerance.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, April 10, 2024. Please send any questions or comments about these ServiceNow pros and cons to

NOW Stock Analysis - Frequently Asked Questions

Should I buy or sell ServiceNow stock right now?

25 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for ServiceNow in the last twelve months. There are currently 3 hold ratings and 22 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" NOW shares.
View NOW analyst ratings
or view top-rated stocks.

What is ServiceNow's stock price target for 2024?

25 Wall Street research analysts have issued 12 month price objectives for ServiceNow's shares. Their NOW share price targets range from $410.00 to $1,000.00. On average, they predict the company's share price to reach $780.37 in the next year. This suggests a possible upside of 5.3% from the stock's current price.
View analysts price targets for NOW
or view top-rated stocks among Wall Street analysts.

How have NOW shares performed in 2024?

ServiceNow's stock was trading at $706.49 at the beginning of 2024. Since then, NOW stock has increased by 4.9% and is now trading at $740.95.
View the best growth stocks for 2024 here

When is ServiceNow's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Wednesday, April 24th 2024.
View our NOW earnings forecast

How can I listen to ServiceNow's earnings call?

ServiceNow will be holding an earnings conference call on Wednesday, April 24th at 5:00 PM Eastern. Interested parties can register for or listen to the call using this link or dial in at 609-800-9909 with passcode "8135305".

How were ServiceNow's earnings last quarter?

ServiceNow, Inc. (NYSE:NOW) issued its earnings results on Wednesday, January, 24th. The information technology services provider reported $3.11 EPS for the quarter, topping the consensus estimate of $2.77 by $0.34. The information technology services provider earned $2.44 billion during the quarter, compared to the consensus estimate of $2.40 billion. ServiceNow had a trailing twelve-month return on equity of 11.85% and a net margin of 19.30%. The firm's quarterly revenue was up 25.6% compared to the same quarter last year. During the same quarter in the previous year, the business earned $0.88 EPS.
Read the conference call transcript

What is Bill McDermott's approval rating as ServiceNow's CEO?

223 employees have rated ServiceNow Chief Executive Officer Bill McDermott on Bill McDermott has an approval rating of 98% among the company's employees. This puts Bill McDermott in the top 20% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of ServiceNow own?

Based on aggregate information from My MarketBeat watchlists, some companies that other ServiceNow investors own include NVIDIA (NVDA), Salesforce (CRM), PayPal (PYPL), Netflix (NFLX), Alibaba Group (BABA), Tesla (TSLA), Adobe (ADBE), Walt Disney (DIS), Block (SQ) and Mastercard (MA).

Who are ServiceNow's major shareholders?

ServiceNow's stock is owned by a variety of institutional and retail investors. Top institutional shareholders include Sumitomo Mitsui Trust Holdings Inc. (0.27%), Global Assets Advisory LLC (0.26%), WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST (0.24%), Los Angeles Capital Management LLC (0.17%), Raymond James & Associates (0.16%) and Loring Wolcott & Coolidge Fiduciary Advisors LLP MA (0.15%). Insiders that own company stock include Anita M Sands, Chirantan Jitendra Desai, Christopher Bedi, Dennis Woodside, Fay Sien Goon, Frederic B Luddy, Frederic B Luddy, Gina Mastantuono, Jacqueline P Canney, Jeffrey A Miller, Jonathan Chadwick, Lara Caimi, Lawrence Jackson, Nicholas Tzitzon, Paul Edward Chamberlain, Paul John Smith, Russell S Elmer, Russell S Elmer, Susan L Bostrom, Teresa Briggs and William R Mcdermott.
View institutional ownership trends

How do I buy shares of ServiceNow?

Shares of NOW stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does ServiceNow have any subsidiaries?
The following companies are subsidiares of ServiceNow: Appsee, BrightPoint Security, Brightpoint Security Inc., Digital Telegraphy, DxContinuum, DxContinuum Inc., Element AI, Fairchild Resiliency Systems, FriendlyData, ITapp, ITapp Inc., ITapp Software Private Limited, Intreis, Loom Systems, Mirror42, Neebula, Parlo, Passage AI, Qlue Inc., Qlue Inc., SN Europe C.V., Service Now A.B Israel 2012 Ltd, GmbH, ServiceNow Australia Pty Ltd, ServiceNow Belgium BVBA, ServiceNow Brasil Gerenciamento de Servicos Ltda, ServiceNow Canada Inc., ServiceNow Delaware LLC, ServiceNow Denmark ApS, ServiceNow Finland Oy, ServiceNow France SAS, ServiceNow GmbH, ServiceNow Hong Kong Limited, ServiceNow Ireland Limited, ServiceNow Italy S.R.L., ServiceNow Japan K.K., ServiceNow Nederland B.V., ServiceNow Norway AS, ServiceNow Operations Mexico S DE RL DE CV, ServiceNow Poland Sp. Z o.o., ServiceNow Portugal Unipessoal LDA, ServiceNow Pte. Ltd., ServiceNow Software Development India Private Limited, ServiceNow South Africa (Pty) Ltd, ServiceNow Spain SL, ServiceNow Sweden AB, ServiceNow Switzerland GmbH, ServiceNow Turkey Bilisim Sanayi Ve Ticaret Limited Sirketi, ServiceNow UK Limited, SkyGiraffe, SkyGiraffe Inc., SkyGiraffe Ltd, Sweagle, and VendorHawk.
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This page (NYSE:NOW) was last updated on 4/24/2024 by Staff

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