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ServiceNow (NOW) Institutional Ownership

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$137.89 -0.08 (-0.06%)
Closing price 03:58 PM Eastern
Extended Trading
$138.07 +0.19 (+0.13%)
As of 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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Institutional Ownership Changes (13F Filings) for ServiceNow (NYSE:NOW)

Current
Institutional Ownership
Percentage
87.18%
Number of
Institutional Buyers
(last 12 months)
2176
Total
Institutional Inflows
(last 12 months)
$96.12B
Number of
Institutional Sellers
(last 12 months)
693
Total
Institutional Outflows
(last 12 months)
$4.79B
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NOW Institutional Buying and Selling by Quarter

ServiceNow Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
10/6/2026Moody National Bank Trust Division13,038$1.75M0.1%+3.9%0.001%
10/6/2026Bank of New Hampshire10,544$1.41M0.3%-15.7%0.001%
10/6/2026Central Pacific Bank Trust Division19,131$2.56M0.3%+7.0%0.002%
10/5/2026Eastern Bank6,672$894K0.0%-39.2%0.001%
10/1/2026 Defender Capital LLC.2,000$268K0.1%N/A0.000%
10/1/2026 Noble Wealth Management PBC10,910$1.46M0.7%-1.4%0.001%
10/1/2026 First Financial Bank Trust Division41,124$5.51M0.4%N/A0.004%
10/1/2026 Coastline Trust Co929$124K0.0%-50.4%0.000%
9/29/2026Greenwich Wealth Management LLC5,816$577K0.0%+5.2%0.001%
9/23/2026QRG Capital Management Inc.132,947$13.20M0.1%+6.8%0.013%
9/23/2026Envestnet Portfolio Solutions Inc.52,800$5.24M0.0%+61.8%0.005%
9/23/2026Envestnet Asset Management Inc.2,135,278$211.99M0.0%-13.5%0.207%
9/22/2026State Street Corp49,038,218$4.87B0.1%+2.0%4.743%
9/9/2026The Manufacturers Life Insurance Company674,659$66.98M0.0%-22.9%0.065%
9/9/2026MCF Advisors LLC1,013$101K0.0%-9.7%0.000%
9/9/2026National Pension Service2,705,240$268.58M0.2%+5.8%0.262%
9/9/2026WINTON GROUP Ltd132,411$13.15M0.4%+45.9%0.013%
9/9/2026Engineers Gate Manager LP370,643$36.80M0.5%+6.7%0.036%
9/9/2026Capital Analysts LLC5,221$518K0.0%+12,952.5%0.001%
9/9/2026SVB Wealth LLC2,618$260K0.0%+11.9%0.000%
9/9/2026Pinnacle Wealth Management Advisory Group LLC3,445$342K0.0%-57.5%0.000%
9/9/2026NorthRock Partners LLC2,684$266K0.0%+29.2%0.000%
9/9/2026Integrated Wealth Concepts LLC238,407$23.67M0.1%+42.5%0.023%
9/9/2026RFG Advisory LLC20,284$2.01M0.0%+272.3%0.002%
9/9/2026NewEdge Advisors LLC150,324$14.92M0.0%+10.8%0.015%
9/9/2026GFG Capital LLC82,587$8.20M2.0%+3.0%0.008%
9/9/2026Kranot Hishtalmut Le Morim Tichoniim Havera Menahelet LTD94,318$9.36M1.2%+223.3%0.009%
9/9/2026IFP Advisors Inc78,294$7.77M0.1%+43.0%0.008%
9/9/2026Roble Belko & Company Inc1,826$181K0.0%+30.4%0.000%
9/9/2026Baird Financial Group Inc.500,418$49.68M0.1%+20.9%0.048%
9/9/2026Beacon Investment Advisory Services Inc.49,327$4.90M0.2%-6.6%0.005%
9/9/2026XY Planning Network Inc.2,160$214K0.0%N/A0.000%
9/8/2026Allworth Financial LP32,043$3.18M0.0%+28.7%0.003%
9/8/2026Vulcan Value Partners LLC574,811$57.07M1.7%+7.7%0.056%
9/8/2026Arizona State Retirement System290,245$28.82M0.1%+2.1%0.028%
9/8/2026Waverly Advisors LLC110,680$10.99M0.1%+0.7%0.011%
9/8/2026Carmignac Gestion371,803$36.91M0.5%-75.4%0.036%
9/8/2026Empirical Finance LLC33,737$3.35M0.1%+3.8%0.003%
9/8/2026Nykredit A S537,922$53.41M0.2%N/A0.052%
9/2/2026Second Line Capital LLC30,561$3.03M0.5%+60.4%0.003%
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8/28/2026Cornerstone Financial Management LLC254$25K0.0%+72.8%0.000%
8/27/2026Corient Private Wealth LP1,157,170$114.88M0.2%-7.3%0.112%
8/27/2026Formuepleje A S19,692$1.96M0.2%-36.2%0.002%
8/26/2026Amundi10,517,264$1.04B0.3%-8.4%1.017%
8/26/2026Brown Financial Advisors11,937$1.19M0.4%+18.0%0.001%
8/26/2026HighTower Advisors LLC525,128$52.14M0.1%-27.4%0.051%
8/25/2026Advus Financial Partners LLC3,763$374K0.1%+71.7%0.000%
8/25/2026VIRGINIA RETIREMENT SYSTEMS ET Al284,802$28.28M0.2%N/A0.028%
8/24/2026Vancity Investment Management Ltd166,167$16.50M2.5%-6.1%0.016%
8/23/2026Ameritas Advisory Services LLC14,857$1.48M0.0%+376.8%0.001%
8/23/2026Guardian Wealth Advisors LLC NC18,207$1.81M0.1%+20.9%0.002%
8/23/2026Wedmont Private Capital10,157$1.09M0.0%-3.9%0.001%
8/23/2026Members Advisory Group LLC7,310$726K0.2%N/A0.001%
8/23/2026Yarger Wealth Strategies LLC6,025$649K0.2%+20.4%0.001%
8/23/2026Figure 8 Investment Strategies LLC18,986$1.89M1.6%+153.6%0.002%
8/23/2026Ameliora Wealth Management Ltd.1,960$195K0.1%+176.1%0.000%
8/23/2026HB Wealth Management LLC38,426$3.82M0.0%-23.2%0.004%
8/23/2026Nvest Financial LLC3,706$368K0.1%+34.3%0.000%
8/23/2026Saudi Central Bank73,220$7.27M0.1%+91.2%0.007%
8/23/2026Angeles Wealth Management LLC15,411$1.53M0.1%+9.9%0.001%
8/23/2026Azimuth Capital Investment Management LLC67,624$6.71M0.2%-22.1%0.007%
8/23/2026Unique Wealth LLC3,752$372K0.0%-21.3%0.000%
8/23/2026Riverview Capital Advisers LLC73,571$7.30M2.1%+90.8%0.007%
8/23/2026Chokshi & Queen Wealth Advisors Inc3,425$340K0.2%-4.5%0.000%
8/22/2026Compass Financial Management LLC3,050$321K0.0%N/A0.000%
8/22/2026AlphaGrep UK Ltd7,140$709K0.2%N/A0.001%
8/22/2026Highland Investment Advisors LLC635$63K0.0%N/A0.000%
8/22/2026Strive Financial Group LLC1,048$104K0.0%+539.0%0.000%
8/22/2026Munich Reinsurance Co Stock Corp in Munich1,156$115K0.0%-97.6%0.000%
8/22/2026Meadowbrook Wealth Management LLC3,310$350K0.4%-5.0%0.000%
8/22/2026Three Seasons Wealth LLC9,891$982K0.1%-23.6%0.001%
8/22/2026Comprehensive Financial Planning Inc. PA1,324$131K0.1%-7.0%0.000%
8/22/2026Raiffeisen Bank International AG245,116$24.50M0.3%+9.0%0.024%
8/22/2026CIBC Capital Markets Europe S.A.127,490$12.66M1.7%N/A0.012%
8/22/2026Lord & Richards Wealth Management LLC11,104$1.10M0.9%+30.8%0.001%
8/22/2026Syon Capital LLC10,430$1.04M0.0%-16.2%0.001%
8/22/2026TD Waterhouse Canada Inc.87,545$9.26M0.0%-6.4%0.008%
8/22/2026Kampmann Melissa S.19,020$1.89M1.4%+63.9%0.002%
8/22/2026Premier Path Wealth Partners LLC9,599$953K0.1%-28.9%0.001%
8/22/2026Barlow Wealth Partners LLC30,921$3.33M0.3%N/A0.003%
8/22/2026United Community Bank1,615$160K0.1%-41.8%0.000%
8/22/2026NEOS Investment Management LLC171,772$17.05M0.1%+14.8%0.017%
8/22/2026Power Wealth Management LLC2,969$295K0.1%-35.3%0.000%
8/21/2026Mason & Associates Inc8,992$893K0.1%+48.7%0.001%
8/21/2026High Net Worth Advisory Group LLC2,554$254K0.1%N/A0.000%
8/21/2026Continuum Advisory LLC3,506$348K0.0%+12.4%0.000%
8/21/2026Nykredit A S537,922$53.41M0.2%N/A0.052%
8/21/2026B. Metzler seel. Sohn & Co. AG92,987$9.23M0.1%-21.7%0.009%
8/21/2026Sunburst Financial Group LLC4,859$482K0.1%+26.2%0.000%
8/21/2026Natural Investments LLC14,928$1.48M0.3%-7.8%0.001%
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8/21/2026SkyOak Wealth LLC14,140$1.40M0.2%-4.3%0.001%
8/21/2026Symphony Financial Ltd. Co.7,584$757K0.1%+1.5%0.001%
8/21/2026Secure Asset Management LLC2,492$247K0.0%-11.8%0.000%
8/21/2026Clarus Wealth Advisors18,912$2.04M0.7%N/A0.002%
8/21/2026Independence Bank of Kentucky30,632$3.04M0.3%+100.5%0.003%
8/21/2026Investors Research Corp7,674$762K0.1%+787.2%0.001%
8/21/2026Triumph Capital Management11,671$1.16M0.2%+16.2%0.001%
8/21/2026Legacy Financial Advisors Inc.4,544$451K0.1%-32.0%0.000%
8/20/2026Proficio Capital Partners LLC4,590$456K0.0%N/A0.000%
8/20/2026Nwam LLC3,647$362K0.0%+29.1%0.000%


NOW Institutional Ownership - Frequently Asked Questions

During the previous two years, 2,818 institutional investors and hedge funds held shares of ServiceNow. The most heavily invested institutionals were Vanguard Group Inc. ($15.62B), BlackRock Inc. ($9.54B), FMR LLC ($6.23B), Price T Rowe Associates Inc. MD ($4.96B), State Street Corp ($4.87B), Geode Capital Management LLC ($3.59B), and Morgan Stanley ($3.48B).Learn more on ServiceNow's institutional investors.

87.18% of ServiceNow's stock is owned by institutional investors. Learn more on NOW's institutional investor holdings.

Of the 2,682 institutional investors that purchased ServiceNow's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: BlackRock Inc. ($96.06M), Vanguard Group Inc. ($82.95M), State Street Corp ($39.93M), Price T Rowe Associates Inc. MD ($26.03M), Geode Capital Management LLC ($19.12M), Norges Bank ($18.17M), and Morgan Stanley ($17.51M).

Institutional investors have bought a total of 689,118,398 shares in the last 24 months. This purchase volume represents approximately $96.12B in transactions.

Of the 689 institutional investors that sold ServiceNow's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Jennison Associates LLC ($8.52M), Wellington Management Group LLP ($4.91M), Cardano Risk Management B.V. ($4.46M), Bank of America Corp DE ($2.58M), Janus Henderson Group PLC ($1.58M), Carmignac Gestion ($1.36M), and SG Americas Securities LLC ($1.20M).

Institutional investors have sold a total of 41,628,588 shares in the last 24 months. This volume of shares sold represents approximately $4.79B in transactions.


Related Companies

Institutional ownership data for NYSE:NOW is compiled from quarterly 13F filings submitted to the U.S. Securities and Exchange Commission (SEC), with the most recent received on 10/6/2026. New 13F filings are added each quarter as they're published.
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