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ServiceNow (NOW) Institutional Ownership

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$144.77 +6.34 (+4.58%)
As of 03:58 PM Eastern
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Institutional Ownership Changes (13F Filings) for ServiceNow (NYSE:NOW)

Current
Institutional Ownership
Percentage
87.18%
Number of
Institutional Buyers
(last 12 months)
2173
Total
Institutional Inflows
(last 12 months)
$111.11B
Number of
Institutional Sellers
(last 12 months)
695
Total
Institutional Outflows
(last 12 months)
$4.65B
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NOW Institutional Buying and Selling by Quarter

ServiceNow Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/27/2026 Corient Private Wealth LP1,157,170$114.88M0.2%-7.3%0.112%
8/27/2026Formuepleje A S19,692$1.96M0.2%-36.2%0.002%
8/26/2026 Amundi10,517,264$1.04B0.3%-8.4%1.017%
8/26/2026 Brown Financial Advisors11,937$1.19M0.4%+18.0%0.001%
8/26/2026 HighTower Advisors LLC525,128$52.14M0.1%-27.4%0.051%
8/25/2026 Advus Financial Partners LLC3,763$374K0.1%+71.7%0.000%
8/25/2026 VIRGINIA RETIREMENT SYSTEMS ET Al284,802$28.28M0.2%N/A0.028%
8/24/2026 Vancity Investment Management Ltd166,167$16.50M2.5%-6.1%0.016%
8/24/2026 California State Teachers Retirement System154,496,061$15.34B0.0%+9,980.9%14.942%
8/23/2026 Ameritas Advisory Services LLC14,857$1.48M0.0%+376.8%0.001%
8/23/2026 Guardian Wealth Advisors LLC NC18,207$1.81M0.1%+20.9%0.002%
8/23/2026 Wedmont Private Capital10,157$1.09M0.0%-3.9%0.001%
8/23/2026 Members Advisory Group LLC7,310$726K0.2%N/A0.001%
8/23/2026 Yarger Wealth Strategies LLC6,025$649K0.2%+20.4%0.001%
8/23/2026 Figure 8 Investment Strategies LLC18,986$1.89M1.6%+153.6%0.002%
8/23/2026 Ameliora Wealth Management Ltd.1,960$195K0.1%+176.1%0.000%
8/23/2026 HB Wealth Management LLC38,426$3.82M0.0%-23.2%0.004%
8/23/2026 Nvest Financial LLC3,706$368K0.1%+34.3%0.000%
8/23/2026 Saudi Central Bank73,220$7.27M0.1%+91.2%0.007%
8/23/2026 Angeles Wealth Management LLC15,411$1.53M0.1%+9.9%0.001%
8/23/2026 Azimuth Capital Investment Management LLC67,624$6.71M0.2%-22.1%0.007%
8/23/2026 Unique Wealth LLC3,752$372K0.0%-21.3%0.000%
8/23/2026 Riverview Capital Advisers LLC73,571$7.30M2.1%+90.8%0.007%
8/23/2026 Chokshi & Queen Wealth Advisors Inc3,425$340K0.2%-4.5%0.000%
8/22/2026 Compass Financial Management LLC3,050$321K0.0%N/A0.000%
8/22/2026 AlphaGrep UK Ltd7,140$709K0.2%N/A0.001%
8/22/2026 Highland Investment Advisors LLC635$63K0.0%N/A0.000%
8/22/2026 Strive Financial Group LLC1,048$104K0.0%+539.0%0.000%
8/22/2026 Munich Reinsurance Co Stock Corp in Munich1,156$115K0.0%-97.6%0.000%
8/22/2026 Meadowbrook Wealth Management LLC3,310$350K0.4%-5.0%0.000%
8/22/2026 Three Seasons Wealth LLC9,891$982K0.1%-23.6%0.001%
8/22/2026 Comprehensive Financial Planning Inc. PA1,324$131K0.1%-7.0%0.000%
8/22/2026 Raiffeisen Bank International AG245,116$24.50M0.3%+9.0%0.024%
8/22/2026 CIBC Capital Markets Europe S.A.127,490$12.66M1.7%N/A0.012%
8/22/2026 Lord & Richards Wealth Management LLC11,104$1.10M0.9%+30.8%0.001%
8/22/2026 Syon Capital LLC10,430$1.04M0.0%-16.2%0.001%
8/22/2026 TD Waterhouse Canada Inc.87,545$9.26M0.0%-6.4%0.008%
8/22/2026 Kampmann Melissa S.19,020$1.89M1.4%+63.9%0.002%
8/22/2026 Premier Path Wealth Partners LLC9,599$953K0.1%-28.9%0.001%
8/22/2026 Barlow Wealth Partners LLC30,921$3.33M0.3%N/A0.003%
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8/22/2026 United Community Bank1,615$160K0.1%-41.8%0.000%
8/22/2026 NEOS Investment Management LLC171,772$17.05M0.1%+14.8%0.017%
8/22/2026 Power Wealth Management LLC2,969$295K0.1%-35.3%0.000%
8/21/2026 Mason & Associates Inc8,992$893K0.1%+48.7%0.001%
8/21/2026 High Net Worth Advisory Group LLC2,554$254K0.1%N/A0.000%
8/21/2026 Continuum Advisory LLC3,506$348K0.0%+12.4%0.000%
8/21/2026 Nykredit A S537,922$53.41M0.2%N/A0.052%
8/21/2026 B. Metzler seel. Sohn & Co. AG92,987$9.23M0.1%-21.7%0.009%
8/21/2026 Sunburst Financial Group LLC4,859$482K0.1%+26.2%0.000%
8/21/2026 Natural Investments LLC14,928$1.48M0.3%-7.8%0.001%
8/21/2026 SkyOak Wealth LLC14,140$1.40M0.2%-4.3%0.001%
8/21/2026 Symphony Financial Ltd. Co.7,584$757K0.1%+1.5%0.001%
8/21/2026 Secure Asset Management LLC2,492$247K0.0%-11.8%0.000%
8/21/2026 Clarus Wealth Advisors18,912$2.04M0.7%N/A0.002%
8/21/2026 Independence Bank of Kentucky30,632$3.04M0.3%+100.5%0.003%
8/21/2026 Investors Research Corp7,674$762K0.1%+787.2%0.001%
8/21/2026 Triumph Capital Management11,671$1.16M0.2%+16.2%0.001%
8/21/2026 Legacy Financial Advisors Inc.4,544$451K0.1%-32.0%0.000%
8/20/2026 Proficio Capital Partners LLC4,590$456K0.0%N/A0.000%
8/20/2026 Nwam LLC3,647$362K0.0%+29.1%0.000%
8/20/2026 Renasant Bank11,715$1.16M0.7%+182.6%0.001%
8/20/2026 Rehmann Capital Advisory Group3,159$314K0.0%-5.8%0.000%
8/20/2026 CMH Wealth Management LLC43,302$4.30M0.7%-43.0%0.004%
8/20/2026 A. D. Beadell Investment Counsel Inc.2,818$279K0.2%+2.9%0.000%
8/20/2026 Strategic Advisors LLC4,847$481K0.1%-87.2%0.000%
8/20/2026 Advocacy Wealth Management LLC105,607$10.49M0.2%-14.0%0.010%
8/20/2026 M Holdings Securities Inc.14,480$1.45M0.2%+1.9%0.001%
8/20/2026 Moore Capital Management LP152,268$15.12M0.2%N/A0.015%
8/20/2026 Sigma Planning Corp28,720$2.85M0.1%+53.1%0.003%
8/20/2026 Two Sigma Securities LLC6,717$667K0.1%-74.7%0.001%
8/20/2026 GTS Securities LLC45,553$4.52M0.1%+90.2%0.004%
8/20/2026 Alyeska Investment Group L.P.1,429,953$141.97M0.4%N/A0.138%
8/20/2026 Jasper Ridge Partners L.P.13,041$1.30M0.0%+201.5%0.001%
8/20/2026 Flputnam Investment Management Co.99,856$9.91M0.1%+1,748.5%0.010%
8/20/2026 Northwestern Mutual Wealth Management Co.161,954$16.08M0.0%-11.4%0.016%
8/20/2026 Wedbush Securities Inc.42,739$4.24M0.1%+7.7%0.004%
8/20/2026 Rational Advisors Inc.375$37K0.0%-98.0%0.000%
8/20/2026 Meiji Yasuda Life Insurance Co20,959$2.08M0.1%+10.8%0.002%
8/20/2026 Sheets Smith Wealth Management21,391$2.12M0.2%-4.6%0.002%
8/20/2026 Cullinan Associates Inc.5,000$496K0.0%-44.4%0.000%
8/20/2026 Greenwood Capital Associates LLC32,798$3.26M0.3%N/A0.003%
8/20/2026 Greenleaf Trust21,601$2.15M0.0%+20.3%0.002%
8/19/2026 UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC16,638,071$1.65B0.3%+16.6%1.609%
8/19/2026 Washington Trust Bank72,229$7.17M0.5%+14.2%0.007%
8/19/2026 New Mexico Educational Retirement Board51,950$5.16M0.1%+8.8%0.005%
8/19/2026 Royal London Asset Management Ltd.894,905$88.85M0.2%-1.0%0.087%
8/19/2026 Toth Financial Advisory Corp1,686$167K0.0%-8.7%0.000%
8/19/2026 Mufg Securities Americas Inc.31,062$3.08M0.2%+7.3%0.003%
8/19/2026 Van ECK Associates Corp143,778$14.27M0.0%-86.9%0.014%
8/19/2026 Nissay Asset Management Corp Japan139,366$13.84M0.1%+3.2%0.013%
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8/19/2026 Navellier & Associates Inc.2,100$208K0.0%N/A0.000%
8/19/2026 Tandem Capital Management Corp ADV12,905$1.28M0.6%+171.1%0.001%
8/19/2026 Field & Main Bank7,620$757K0.1%N/A0.001%
8/19/2026 Wellington Management Group LLP586,654$58.24M0.0%-89.3%0.057%
8/19/2026 Lombard Odier Asset Management Europe Ltd180,358$17.91M0.1%N/A0.017%
8/19/2026 Archer Investment Corp2,250$223K0.0%N/A0.000%
8/19/2026 Fox Hill Wealth Management2,215$220K0.1%N/A0.000%
8/18/2026 Beacon Pointe Advisors LLC244,068$24.23M0.1%N/A0.024%
8/18/2026 Ratan Capital Management LP6,000$596K0.2%N/A0.001%
8/18/2026 Livforsakringsbolaget Skandia Omsesidigt6,845$680K0.0%N/A0.001%


NOW Institutional Ownership - Frequently Asked Questions

During the previous two years, 2,813 institutional investors and hedge funds held shares of ServiceNow. The most heavily invested institutionals were Bain Capital Venture Investors LLC ($113.66B), Praesidium Investment Management Company LLC ($19.51B), Vanguard Group Inc. ($15.62B), California State Teachers Retirement System ($15.34B), BlackRock Inc. ($9.54B), State Street Corp ($7.34B), and FMR LLC ($6.23B).Learn more on ServiceNow's institutional investors.

87.18% of ServiceNow's stock is owned by institutional investors. Learn more on NOW's institutional investor holdings.

Of the 2,676 institutional investors that purchased ServiceNow's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: California State Teachers Retirement System ($154.23M), BlackRock Inc. ($96.06M), Vanguard Group Inc. ($82.95M), State Street Corp ($38.95M), Price T Rowe Associates Inc. MD ($26.03M), Geode Capital Management LLC ($19.12M), and Norges Bank ($18.17M).

Institutional investors have bought a total of 839,948,671 shares in the last 24 months. This purchase volume represents approximately $111.11B in transactions.

Of the 695 institutional investors that sold ServiceNow's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Jennison Associates LLC ($8.52M), Wellington Management Group LLP ($4.91M), Cardano Risk Management B.V. ($4.46M), Bank of America Corp DE ($2.58M), Janus Henderson Group PLC ($1.58M), SG Americas Securities LLC ($1.20M), and Amundi ($1.13M).

Institutional investors have sold a total of 40,107,395 shares in the last 24 months. This volume of shares sold represents approximately $4.65B in transactions.


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Institutional ownership data for NYSE:NOW is compiled from quarterly 13F filings submitted to the U.S. Securities and Exchange Commission (SEC), with the most recent received on 8/27/2026. New 13F filings are added each quarter as they're published.
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