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ServiceNow (NOW) Institutional Ownership

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$957.31 -4.47 (-0.46%)
Closing price 03:59 PM Eastern
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$955.52 -1.79 (-0.19%)
As of 07:57 PM Eastern
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Institutional Ownership Changes (13F Filings) for ServiceNow (NYSE:NOW)

Current
Institutional Ownership
Percentage
87.18%
Number of
Institutional Buyers
(last 12 months)
1689
Total
Institutional Inflows
(last 12 months)
$35.16B
Number of
Institutional Sellers
(last 12 months)
1087
Total
Institutional Outflows
(last 12 months)
$17.33B
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NOW Institutional Buying and Selling by Quarter

ServiceNow Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
7/15/2025LeConte Wealth Management LLC247$254K0.2%N/A0.000%
7/15/2025Palumbo Wealth Management LLC708$728K0.2%+1.9%0.000%
7/15/2025McAdam LLC341$350K0.0%-8.6%0.000%
7/15/2025Xcel Wealth Management LLC4,521$4.65M1.3%-3.1%0.002%
7/15/2025Cora Capital Advisors LLC219$225K0.1%N/A0.000%
7/15/2025BostonPremier Wealth LLC312$321K0.2%-24.1%0.000%
7/15/2025Beacon Investment Advisory Services Inc.1,570$1.61M0.1%-40.2%0.001%
7/15/2025Riverbridge Partners LLC102,727$105.61M1.7%-2.7%0.050%
7/15/2025Regatta Capital Group LLC621$638K0.1%-35.6%0.000%
7/15/2025Signet Financial Management LLC3,017$3.10M0.4%-1.9%0.001%
7/15/2025Clarus Group Inc.340$350K0.1%N/A0.000%
7/15/2025TD Private Client Wealth LLC3,689$3.79M0.1%-9.4%0.002%
7/15/2025Mather Group LLC.3,329$3.42M0.0%-1.1%0.002%
7/15/2025Carr Financial Group Corp1,041$1.07M0.3%-14.7%0.001%
7/15/2025Public Employees Retirement System of Ohio86,179$88.60M0.3%-0.7%0.042%
7/15/2025Financial Management Professionals Inc.68$70K0.0%+38.8%0.000%
7/15/2025Ballentine Partners LLC3,583$3.68M0.1%+8.7%0.002%
7/15/2025Cigna Investments Inc. New2,031$2.09M0.4%-1.7%0.001%
7/15/2025CHB Investment Group LLC3,660$3.76M1.9%+4.9%0.002%
7/15/2025Norden Group LLC4,897$5.04M0.5%+13.8%0.002%
7/15/2025Accurate Wealth Management LLC441$427K0.1%+36.1%0.000%
7/15/2025Fifth Third Bancorp95,870$98.56M0.3%+0.5%0.046%
7/15/2025Bedrijfstakpensioenfonds Voor DE Media PNO28,000$28.79M3.4%+11.6%0.014%
7/15/2025Sheets Smith Wealth Management5,597$5.75M0.7%+13.6%0.003%
7/15/2025Waycross Partners LLC18,436$18.95M1.8%+3.2%0.009%
7/15/2025Compagnie Lombard Odier SCmA154,767$159.11M2.1%+5.2%0.075%
7/15/2025Hyperion Asset Management Ltd290,293$298.44M9.3%-7.1%0.140%
7/15/2025Covea Finance45,120$46.39M1.7%+13.8%0.022%
7/15/2025CGN Advisors LLC2,422$2.49M0.2%+3.6%0.001%
7/15/2025Martin Capital Advisors LLP242$249K0.2%N/A0.000%
7/15/2025Bfsg LLC1,022$1.05M0.1%+2,589.5%0.000%
7/14/2025 Argent Capital Management LLC64,486$66.30M1.9%+21.7%0.031%
7/14/2025 Hoey Investments Inc.2,911$2.99M0.4%-3.6%0.001%
7/14/2025 CHICAGO TRUST Co NA597$614K0.1%+29.8%0.000%
7/14/2025 Opal Wealth Advisors LLC176$181K0.1%+12.8%0.000%
7/14/2025 Leonard Rickey Investment Advisors P.L.L.C.236$243K0.0%N/A0.000%
7/14/2025 MFA Wealth Advisors LLC808$831K0.2%-5.8%0.000%
7/14/2025 Golden State Equity Partners1,072$1.10M0.2%+28.7%0.001%
7/14/2025 Brady Martz Wealth Solutions LLC831$854K0.2%+1.6%0.000%
7/14/2025 AdvisorNet Financial Inc218$224K0.0%+39.7%0.000%
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7/14/2025 IronOak Wealth LLC.2,190$2.25M2.2%N/A0.001%
7/14/2025 Kapitalo Investimentos Ltda1,750$1.80M0.4%-59.8%0.001%
7/14/2025 Salvus Wealth Management LLC789$811K0.5%+11.3%0.000%
7/14/2025 Foster Group Inc.307$316K0.0%N/A0.000%
7/14/2025 GAMMA Investing LLC4,059$4.17M0.3%+20.2%0.002%
7/14/2025 S.A. Mason LLC111$114K0.1%N/A0.000%
7/14/2025 Clear Harbor Asset Management LLC213$219K0.0%N/A0.000%
7/14/2025 Masso Torrence Wealth Management Inc.219$225K0.1%N/A0.000%
7/14/2025 U.S. Capital Wealth Advisors LLC2,020$2.08M0.1%+97.1%0.001%
7/14/2025 Lewis Asset Management LLC803$826K0.4%+3.3%0.000%
7/14/2025 Toth Financial Advisory Corp820$843K0.1%+302.0%0.000%
7/14/2025 Park Avenue Securities LLC10,149$10.43M0.1%-0.3%0.005%
7/14/2025 Clio Asset Management LLC10,875$11.18M8.8%-0.9%0.005%
7/14/2025 Avanza Fonder AB14,244$14.64M0.4%+4.9%0.007%
7/14/2025 Sowell Financial Services LLC1,635$1.68M0.1%-5.0%0.001%
7/11/2025 Petredis Investment Advisors LLC6,471$6.65M0.6%+1.0%0.003%
7/11/2025 Annex Advisory Services LLC320$329K0.0%-60.8%0.000%
7/11/2025 Arthur M. Cohen & Associates LLC1,354$1.39M0.2%-4.6%0.001%
7/11/2025 Walter Public Investments Inc.17,979$18.48M3.1%+8.1%0.009%
7/11/2025 Ullmann Wealth Partners Group LLC200$206K0.0%N/A0.000%
7/11/2025 Compass Ion Advisors LLC782$804K0.1%+2.6%0.000%
7/11/2025 BTC Capital Management Inc.1,458$1.50M0.1%+11.1%0.001%
7/11/2025 Orrstown Financial Services Inc.947$974K0.2%+14.4%0.000%
7/11/2025 Abacus FCF Advisors LLC15,896$16.34M2.3%+6.1%0.008%
7/11/2025 Kaufman Rossin Wealth LLC490$504K0.3%-16.4%0.000%
7/11/2025 Farther Finance Advisors LLC7,396$7.60M0.2%+3.1%0.004%
7/11/2025 Busey Bank221$227K0.0%N/A0.000%
7/11/2025 Silver Oak Securities Incorporated936$962K0.1%+41.0%0.000%
7/11/2025 CX Institutional1,171$1.20M0.0%+1.9%0.001%
7/11/2025 UMB Bank n.a.7,866$8.09M0.1%-40.3%0.004%
7/11/2025 Weatherly Asset Management L. P.7,439$7.65M0.7%-3.8%0.004%
7/11/2025 Westwind Capital24,176$24.86M5.1%+0.9%0.012%
7/11/2025 CMH Wealth Management LLC8,687$8.93M2.1%+1.4%0.004%
7/11/2025 Wright Investors Service Inc.1,118$1.15M0.3%-4.0%0.001%
7/11/2025 Shelton Wealth Management LLC1,214$1.25M0.6%+9.9%0.001%
7/11/2025 Global X Japan Co. Ltd.29$30K0.0%N/A0.000%
7/11/2025 Lantz Financial LLC313$322K0.1%+11.8%0.000%
7/11/2025 Brendel Financial Advisors LLC291$299K0.2%N/A0.000%
7/11/2025 Thomasville National Bank16,265$16.72M1.1%+2.0%0.008%
7/11/2025 SeaCrest Wealth Management LLC3,156$3.25M0.4%+6.2%0.002%
7/11/2025 Diversified Trust Co8,023$8.25M0.2%-5.5%0.004%
7/11/2025 Assenagon Asset Management S.A.382,189$392.92M0.6%+41.0%0.185%
7/11/2025 Bell Bank1,205$1.24M0.1%-1.7%0.001%
7/11/2025 Perpetual Ltd2,776$2.85M0.0%-28.7%0.001%
7/11/2025 International Private Wealth Advisors LLC438$450K0.4%N/A0.000%
7/11/2025 Luts & Greenleigh Group Inc.248$255K0.2%N/A0.000%
7/11/2025 IFM Investors Pty Ltd42,009$43.19M0.4%+4.5%0.020%
7/11/2025 Grove Bank & Trust3,028$3.11M0.4%+26.3%0.001%
7/10/2025 Oliver Lagore Vanvalin Investment Group238$245K0.1%N/A0.000%
7/10/2025 Three Seasons Wealth LLC1,124$1.16M0.1%+7.8%0.001%
Google did what!?!? (Ad)

A new technology has sparked a modern-day gold rush in Silicon Valley. OpenAI’s Sam Altman invested $375M. Bill Gates has backed four companies in this space. The World Economic Forum calls it “the most exciting human discovery since fire.” Whitney Tilson believes this trend could mint a new class of wealthy investors—and he’s sharing one stock to watch now, for free.

Gates and Altman are betting big—see why
7/10/2025 Triangle Securities Wealth Management1,641$1.69M0.4%-1.2%0.001%
7/10/2025 Clare Market Investments LLC2,720$2.80M0.6%+5.7%0.001%
7/10/2025 Kozak & Associates Inc.968$981K0.2%+3.8%0.000%
7/10/2025 Trust Point Inc.1,909$1.96M0.2%+14.0%0.001%
7/10/2025 Selective Wealth Management Inc.4,532$4.59M1.7%-3.3%0.002%
7/10/2025 Moody National Bank Trust Division2,952$3.04M0.3%+2.5%0.001%
7/10/2025 Security National Bank6,088$6.26M1.1%+14.5%0.003%
7/10/2025 YHB Investment Advisors Inc.5,661$5.82M0.4%+4.9%0.003%
7/10/2025 Guided Capital Wealth Management LLC3,999$4.11M3.2%+0.5%0.002%
7/10/2025 Ferguson Wellman Capital Management Inc.1,756$1.81M0.0%-27.1%0.001%
(Data available from 1/1/2016 forward)

NOW Institutional Ownership - Frequently Asked Questions

Who are the largest shareholders of NOW shares?

During the previous two years, 2,375 institutional investors and hedge funds held shares of ServiceNow. The most heavily invested institutionals were Vanguard Group Inc. ($15.52B), BlackRock Inc. ($8.48B), State Street Corp ($8.12B), FMR LLC ($6.23B), Price T Rowe Associates Inc. MD ($6.10B), Geode Capital Management LLC ($4.56B), and Morgan Stanley ($3.94B).Learn more on ServiceNow's institutional investors.

What percentage of ServiceNow's stock is owned by institutional investors?

87.18% of ServiceNow's stock is owned by institutional investors. Learn more on NOW's institutional investor holdings.

Which institutional investors have been buying ServiceNow's stock?

Of the 2,114 institutional investors that purchased ServiceNow's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Bank Julius Baer & Co. Ltd Zurich ($23.45M), Norges Bank ($4.79M), World Investment Advisors LLC ($4.78M), Jennison Associates LLC ($2.87M), GAMMA Investing LLC ($2.69M), Nuveen LLC ($2.28M), and International Assets Investment Management LLC ($2.00M).

How much institutional buying is happening at ServiceNow?

Institutional investors have bought a total of 38,847,350 shares in the last 24 months. This purchase volume represents approximately $35.16B in transactions.

Which of ServiceNow's major shareholders have been selling company stock?

Of the 1,086 institutional investors that sold ServiceNow's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Edgewood Management LLC ($1.53M), Massachusetts Financial Services Co. MA ($1.35M), Polen Capital Management LLC ($1.27M), International Assets Investment Management LLC ($1.18M), Wellington Management Group LLP ($1.08M), Capital International Investors ($895.64K), and Scge Management L.P. ($553K).

How much institutional selling is happening at ServiceNow?

Institutional investors have sold a total of 18,757,758 shares in the last 24 months. This volume of shares sold represents approximately $17.33B in transactions.


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This page (NYSE:NOW) was last updated on 7/15/2025 by MarketBeat.com Staff
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