Go Pro
→ Trump's New Dollar (From Porter & Company) (Ad)tc pixel Free NOW Stock Alerts

ServiceNow (NOW) Institutional Ownership

ServiceNow logo
$138.52 -1.30 (-0.93%)
Closing price 03:59 PM Eastern
Extended Trading
$138.85 +0.34 (+0.24%)
As of 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
Compare

Institutional Ownership Changes (13F Filings) for ServiceNow (NYSE:NOW)

Current
Institutional Ownership
Percentage
87.18%
Number of
Institutional Buyers
(last 12 months)
2177
Total
Institutional Inflows
(last 12 months)
$96.02B
Number of
Institutional Sellers
(last 12 months)
696
Total
Institutional Outflows
(last 12 months)
$4.79B
Get NOW Insider Trade Alerts

Want to know when executives and insiders are buying or selling ServiceNow stock? Sign up for InsiderTrades.com's daily newsletter to get the latest insider transactions delivered to your inbox daily.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.
Skip Chart & View Institutional Buying and Selling Data

NOW Institutional Buying and Selling by Quarter

ServiceNow Major Shareholders & Ownership History

Export
Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
9/9/2026 The Manufacturers Life Insurance Company674,659$66.98M0.0%-22.9%0.065%
9/9/2026 MCF Advisors LLC1,013$101K0.0%-9.7%0.000%
9/9/2026 National Pension Service2,705,240$268.58M0.2%+5.8%0.262%
9/9/2026 WINTON GROUP Ltd132,411$13.15M0.4%+45.9%0.013%
9/9/2026 Engineers Gate Manager LP370,643$36.80M0.5%+6.7%0.036%
9/9/2026 Capital Analysts LLC5,221$518K0.0%+12,952.5%0.001%
9/9/2026 SVB Wealth LLC2,618$260K0.0%+11.9%0.000%
9/9/2026 Pinnacle Wealth Management Advisory Group LLC3,445$342K0.0%-57.5%0.000%
9/9/2026 NorthRock Partners LLC2,684$266K0.0%+29.2%0.000%
9/9/2026 Integrated Wealth Concepts LLC238,407$23.67M0.1%+42.5%0.023%
9/9/2026 RFG Advisory LLC20,284$2.01M0.0%+272.3%0.002%
9/9/2026 NewEdge Advisors LLC150,324$14.92M0.0%+10.8%0.015%
9/9/2026 GFG Capital LLC82,587$8.20M2.0%+3.0%0.008%
9/9/2026 Kranot Hishtalmut Le Morim Tichoniim Havera Menahelet LTD94,318$9.36M1.2%+223.3%0.009%
9/9/2026 IFP Advisors Inc78,294$7.77M0.1%+43.0%0.008%
9/9/2026 Roble Belko & Company Inc1,826$181K0.0%+30.4%0.000%
9/9/2026 Baird Financial Group Inc.500,418$49.68M0.1%+20.9%0.048%
9/9/2026 Beacon Investment Advisory Services Inc.49,327$4.90M0.2%-6.6%0.005%
9/9/2026 XY Planning Network Inc.2,160$214K0.0%N/A0.000%
9/8/2026 Allworth Financial LP32,043$3.18M0.0%+28.7%0.003%
9/8/2026 Vulcan Value Partners LLC574,811$57.07M1.7%+7.7%0.056%
9/8/2026 Arizona State Retirement System290,245$28.82M0.1%+2.1%0.028%
9/8/2026 Waverly Advisors LLC110,680$10.99M0.1%+0.7%0.011%
9/8/2026 Carmignac Gestion371,803$36.91M0.5%-75.4%0.036%
9/8/2026 Empirical Finance LLC33,737$3.35M0.1%+3.8%0.003%
9/8/2026 Nykredit A S537,922$53.41M0.2%N/A0.052%
9/2/2026 Second Line Capital LLC30,561$3.03M0.5%+60.4%0.003%
8/28/2026 Cornerstone Financial Management LLC254$25K0.0%+72.8%0.000%
8/27/2026 Corient Private Wealth LP1,157,170$114.88M0.2%-7.3%0.112%
8/27/2026 Formuepleje A S19,692$1.96M0.2%-36.2%0.002%
8/26/2026 Amundi10,517,264$1.04B0.3%-8.4%1.017%
8/26/2026 Brown Financial Advisors11,937$1.19M0.4%+18.0%0.001%
8/26/2026 HighTower Advisors LLC525,128$52.14M0.1%-27.4%0.051%
8/25/2026 Advus Financial Partners LLC3,763$374K0.1%+71.7%0.000%
8/25/2026 VIRGINIA RETIREMENT SYSTEMS ET Al284,802$28.28M0.2%N/A0.028%
8/24/2026 Vancity Investment Management Ltd166,167$16.50M2.5%-6.1%0.016%
8/23/2026 Ameritas Advisory Services LLC14,857$1.48M0.0%+376.8%0.001%
8/23/2026 Guardian Wealth Advisors LLC NC18,207$1.81M0.1%+20.9%0.002%
8/23/2026 Wedmont Private Capital10,157$1.09M0.0%-3.9%0.001%
8/23/2026 Members Advisory Group LLC7,310$726K0.2%N/A0.001%
Your $29.97 book is free today (Ad)

Why Some Traders Skip Stocks Entirely You don't need a big account to trade options. In fact, options can give you up to 12 times the leverage of stocks — with a fraction of the capital tied up. This free guide lays it all out in plain English — from A to Z, with step-by-step examples you can follow in your own account.tc pixel

Normally $29.97. Today it's free. Grab your copy now.
8/23/2026 Yarger Wealth Strategies LLC6,025$649K0.2%+20.4%0.001%
8/23/2026 Figure 8 Investment Strategies LLC18,986$1.89M1.6%+153.6%0.002%
8/23/2026 Ameliora Wealth Management Ltd.1,960$195K0.1%+176.1%0.000%
8/23/2026 HB Wealth Management LLC38,426$3.82M0.0%-23.2%0.004%
8/23/2026 Nvest Financial LLC3,706$368K0.1%+34.3%0.000%
8/23/2026 Saudi Central Bank73,220$7.27M0.1%+91.2%0.007%
8/23/2026 Angeles Wealth Management LLC15,411$1.53M0.1%+9.9%0.001%
8/23/2026 Azimuth Capital Investment Management LLC67,624$6.71M0.2%-22.1%0.007%
8/23/2026 Unique Wealth LLC3,752$372K0.0%-21.3%0.000%
8/23/2026 Riverview Capital Advisers LLC73,571$7.30M2.1%+90.8%0.007%
8/23/2026 Chokshi & Queen Wealth Advisors Inc3,425$340K0.2%-4.5%0.000%
8/22/2026 Compass Financial Management LLC3,050$321K0.0%N/A0.000%
8/22/2026 AlphaGrep UK Ltd7,140$709K0.2%N/A0.001%
8/22/2026 Highland Investment Advisors LLC635$63K0.0%N/A0.000%
8/22/2026 Strive Financial Group LLC1,048$104K0.0%+539.0%0.000%
8/22/2026 Munich Reinsurance Co Stock Corp in Munich1,156$115K0.0%-97.6%0.000%
8/22/2026 Meadowbrook Wealth Management LLC3,310$350K0.4%-5.0%0.000%
8/22/2026 Three Seasons Wealth LLC9,891$982K0.1%-23.6%0.001%
8/22/2026 Comprehensive Financial Planning Inc. PA1,324$131K0.1%-7.0%0.000%
8/22/2026 Raiffeisen Bank International AG245,116$24.50M0.3%+9.0%0.024%
8/22/2026 CIBC Capital Markets Europe S.A.127,490$12.66M1.7%N/A0.012%
8/22/2026 Lord & Richards Wealth Management LLC11,104$1.10M0.9%+30.8%0.001%
8/22/2026 Syon Capital LLC10,430$1.04M0.0%-16.2%0.001%
8/22/2026 TD Waterhouse Canada Inc.87,545$9.26M0.0%-6.4%0.008%
8/22/2026 Kampmann Melissa S.19,020$1.89M1.4%+63.9%0.002%
8/22/2026 Premier Path Wealth Partners LLC9,599$953K0.1%-28.9%0.001%
8/22/2026 Barlow Wealth Partners LLC30,921$3.33M0.3%N/A0.003%
8/22/2026 United Community Bank1,615$160K0.1%-41.8%0.000%
8/22/2026 NEOS Investment Management LLC171,772$17.05M0.1%+14.8%0.017%
8/22/2026 Power Wealth Management LLC2,969$295K0.1%-35.3%0.000%
8/21/2026 Mason & Associates Inc8,992$893K0.1%+48.7%0.001%
8/21/2026 High Net Worth Advisory Group LLC2,554$254K0.1%N/A0.000%
8/21/2026 Continuum Advisory LLC3,506$348K0.0%+12.4%0.000%
8/21/2026 Nykredit A S537,922$53.41M0.2%N/A0.052%
8/21/2026 B. Metzler seel. Sohn & Co. AG92,987$9.23M0.1%-21.7%0.009%
8/21/2026 Sunburst Financial Group LLC4,859$482K0.1%+26.2%0.000%
8/21/2026 Natural Investments LLC14,928$1.48M0.3%-7.8%0.001%
8/21/2026 SkyOak Wealth LLC14,140$1.40M0.2%-4.3%0.001%
8/21/2026 Symphony Financial Ltd. Co.7,584$757K0.1%+1.5%0.001%
8/21/2026 Secure Asset Management LLC2,492$247K0.0%-11.8%0.000%
8/21/2026 Clarus Wealth Advisors18,912$2.04M0.7%N/A0.002%
8/21/2026 Independence Bank of Kentucky30,632$3.04M0.3%+100.5%0.003%
8/21/2026 Investors Research Corp7,674$762K0.1%+787.2%0.001%
8/21/2026 Triumph Capital Management11,671$1.16M0.2%+16.2%0.001%
8/21/2026 Legacy Financial Advisors Inc.4,544$451K0.1%-32.0%0.000%
8/20/2026 Proficio Capital Partners LLC4,590$456K0.0%N/A0.000%
8/20/2026 Nwam LLC3,647$362K0.0%+29.1%0.000%
8/20/2026 Renasant Bank11,715$1.16M0.7%+182.6%0.001%
8/20/2026 Rehmann Capital Advisory Group3,159$314K0.0%-5.8%0.000%
8/20/2026 CMH Wealth Management LLC43,302$4.30M0.7%-43.0%0.004%
Here’s the stock symbol I’ve promised (Ad)

Whitney Tilson of Stansberry Research has long recommended Berkshire Hathaway as a core retirement holding - but now he believes he's found something better. This under-the-radar company sits at the intersection of America's two most important industries, including AI, pays massive dividends, and attracted a famous money manager who put 60% of his multi-billion-dollar fund into it. Tilson is revealing the name and ticker symbol completely free - no credit card or email required.tc pixel

Get the stock name and ticker symbol free of charge today
8/20/2026 A. D. Beadell Investment Counsel Inc.2,818$279K0.2%+2.9%0.000%
8/20/2026 Strategic Advisors LLC4,847$481K0.1%-87.2%0.000%
8/20/2026 Advocacy Wealth Management LLC105,607$10.49M0.2%-14.0%0.010%
8/20/2026 M Holdings Securities Inc.14,480$1.45M0.2%+1.9%0.001%
8/20/2026 Moore Capital Management LP152,268$15.12M0.2%N/A0.015%
8/20/2026 Sigma Planning Corp28,720$2.85M0.1%+53.1%0.003%
8/20/2026 Two Sigma Securities LLC6,717$667K0.1%-74.7%0.001%
8/20/2026 GTS Securities LLC45,553$4.52M0.1%+90.2%0.004%
8/20/2026 Alyeska Investment Group L.P.1,429,953$141.97M0.4%N/A0.138%
8/20/2026 Jasper Ridge Partners L.P.13,041$1.30M0.0%+201.5%0.001%


NOW Institutional Ownership - Frequently Asked Questions

During the previous two years, 2,817 institutional investors and hedge funds held shares of ServiceNow. The most heavily invested institutionals were Vanguard Group Inc. ($15.62B), BlackRock Inc. ($9.54B), State Street Corp ($7.34B), FMR LLC ($6.23B), Price T Rowe Associates Inc. MD ($4.96B), Geode Capital Management LLC ($3.59B), and Morgan Stanley ($3.48B).Learn more on ServiceNow's institutional investors.

87.18% of ServiceNow's stock is owned by institutional investors. Learn more on NOW's institutional investor holdings.

Of the 2,682 institutional investors that purchased ServiceNow's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: BlackRock Inc. ($96.06M), Vanguard Group Inc. ($82.95M), State Street Corp ($38.95M), Price T Rowe Associates Inc. MD ($26.03M), Geode Capital Management LLC ($19.12M), Norges Bank ($18.17M), and Morgan Stanley ($17.51M).

Institutional investors have bought a total of 688,085,721 shares in the last 24 months. This purchase volume represents approximately $96.02B in transactions.

Of the 696 institutional investors that sold ServiceNow's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Jennison Associates LLC ($8.52M), Wellington Management Group LLP ($4.91M), Cardano Risk Management B.V. ($4.46M), Bank of America Corp DE ($2.58M), Janus Henderson Group PLC ($1.58M), Carmignac Gestion ($1.36M), and SG Americas Securities LLC ($1.20M).

Institutional investors have sold a total of 41,457,524 shares in the last 24 months. This volume of shares sold represents approximately $4.79B in transactions.


Related Companies

Institutional ownership data for NYSE:NOW is compiled from quarterly 13F filings submitted to the U.S. Securities and Exchange Commission (SEC), with the most recent received on 9/9/2026. New 13F filings are added each quarter as they're published.
From Our Partners
ALERT: Drop these 5 stocks before the market opens tomorrow!
The Wall Street Journal is already raising the alarm about a potential market crash, and Weiss Ratings researc...
Weiss Ratings | Sponsoredtc pixel
They didn't warn anyone in 1971. This time someone is warning you.
On August 15, 1971, Nixon interrupted prime-time television and ended the gold standard in 15 minutes - no deb...
Reagan Gold Group | Sponsoredtc pixel
Small Colorado Company (Backed by Sam Altman) Could Save U.S. Power Grid
A small Colorado company has secured rights to technology that could prevent the U.S. public power grid from c...
Altimetry | Sponsoredtc pixel
The end may be near for these iconic stocks
Marc Chaikin, founder of Chaikin Analytics, says two forces - AI disruption and fracturing global trade - are ...
Chaikin Analytics | Sponsoredtc pixel
Louis Navellier: My #1 AI stock for 2026 (name & ticker inside)
Louis Navellier's Stock Grader system helped him flag Nvidia before its 82,000% run and has identified the top...
InvestorPlace | Sponsoredtc pixel
Ready to give options a try? Your first trade (Ticker included) -INSIDE
Tired of trying tactic after tactic when it comes to options trades... only to be met with market noise and st...
Base Camp Trading | Sponsoredtc pixel
Here’s the stock symbol I’ve promised
Whitney Tilson of Stansberry Research has long recommended Berkshire Hathaway as a core retirement holding - b...
Stansberry Research | Sponsoredtc pixel
These gold assets are priced for $1,800 gold [it's over $4,000]
Gold's major miners are generating record free cash flow, with margins as high as 75 percent even after gold's...
Golden Portfolio | Sponsoredtc pixel