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ServiceNow (NOW) Institutional Ownership

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$124.91 +7.56 (+6.44%)
Closing price 08/7/2026 03:59 PM Eastern
Extended Trading
$125.00 +0.09 (+0.07%)
As of 08/7/2026 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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Institutional Ownership Changes (13F Filings) for ServiceNow (NYSE:NOW)

Current
Institutional Ownership
Percentage
87.18%
Number of
Institutional Buyers
(last 12 months)
2190
Total
Institutional Inflows
(last 12 months)
$92.98B
Number of
Institutional Sellers
(last 12 months)
781
Total
Institutional Outflows
(last 12 months)
$4.31B
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NOW Institutional Buying and Selling by Quarter

ServiceNow Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/8/2026Wealthfront Advisers LLC160,440$15.93M0.0%N/A0.016%
8/8/2026Figure 8 Investment Strategies LLC18,986$1.89M1.6%N/A0.002%
8/8/2026First National Bank of Omaha3,567$357K0.0%N/A0.000%
8/8/2026Element Pointe Advisors LLC3,750$372K0.1%N/A0.000%
8/8/2026Meeder Advisory Services Inc.29,022$2.88M0.1%N/A0.003%
8/8/2026Meeder Asset Management Inc.638$63K0.0%N/A0.000%
8/7/2026Citizens Financial Group Inc. RI93,420$9.28M0.1%N/A0.009%
8/7/2026Texas Capital Bank Wealth Management Services Inc2,712$269K0.0%N/A0.000%
8/7/2026Cornerstone Advisors LLC120,740$11.99M0.4%N/A0.012%
8/7/2026Banco BTG Pactual S.A.4,405$437K0.0%N/A0.000%
8/7/2026Buckland Partners Management Co LLC6,000$596K0.3%N/A0.001%
8/7/2026UNIVEST FINANCIAL Corp38,809$3.85M0.2%N/A0.004%
8/7/2026MidFirst Bank2,030$202K0.0%N/A0.000%
8/7/2026BlackRock Inc.96,057,763$9.54B0.1%N/A9.290%
8/7/2026Dunhill Financial LLC1,257$125K0.0%N/A0.000%
8/7/2026Pallas Capital Advisors LLC48,627$4.83M0.1%N/A0.005%
8/7/2026Performance Wealth Partners LLC2,116$210K0.0%N/A0.000%
8/7/2026Deutsche Bank AG5,994,734$595.16M0.2%N/A0.580%
8/7/2026Perigon Wealth Management LLC54,637$5.42M0.1%N/A0.005%
8/7/2026Commerzbank Aktiengesellschaft FI125,734$12.48M0.2%N/A0.012%
8/7/2026Pursue Wealth Partners LLC28,803$2.86M1.6%N/A0.003%
8/7/2026Principle Wealth Partners LLC18,182$1.81M0.1%N/A0.002%
8/7/2026UP Strategic Wealth Investment Advisors LLC2,046$240K0.1%N/A0.000%
8/7/2026Mitsubishi UFJ Asset Management Co. Ltd.2,939,190$291.80M0.2%N/A0.284%
8/7/2026OneDigital Investment Advisors LLC100,628$9.99M0.1%N/A0.010%
8/7/2026Firetrail Investments PTY Ltd.57,097$5.63M1.6%N/A0.006%
8/7/2026Plato Investment Management Ltd31,385$3.10M0.2%N/A0.003%
8/7/2026Privium Fund Management UK Ltd55,500$5.55M2.3%N/A0.005%
8/7/2026AMG National Trust Bank13,613$1.35M0.0%N/A0.001%
8/7/2026Compass Capital Management Inc.82,898$8.23M0.5%N/A0.008%
8/7/2026 Simplicity Wealth LLC10,344$1.03M0.0%N/A0.001%
8/7/2026 Uniting Wealth Partners LLC11,428$1.14M0.2%N/A0.001%
8/7/2026 Wealth Effects LLC3,735$371K0.1%N/A0.000%
8/7/2026 Trivium Point Advisory LLC7,505$745K0.1%N/A0.001%
8/7/2026 N.E.W. Advisory Services LLC585$58K0.0%N/A0.000%
8/7/2026 HBK Sorce Advisory LLC5,015$588K0.0%N/A0.000%
8/7/2026 OMC Financial Services LTD15,518$1.54M0.5%N/A0.002%
8/6/2026 Nippon Life Global Investors Americas Inc.16,780$1.67M0.1%N/A0.002%
8/6/2026 J.Safra Asset Management Corp1,480$147K0.0%N/A0.000%
8/6/2026 Flputnam Investment Management Co.99,856$9.91M0.1%N/A0.010%
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8/6/2026 Global Retirement Partners LLC79,680$7.91M0.1%N/A0.008%
8/6/2026 1ST Source Bank15,194$1.51M0.1%N/A0.001%
8/6/2026 Lynch Asset Management Inc.41,675$4.14M1.1%N/A0.004%
8/6/2026 SCS Capital Management LLC34,555$3.43M0.0%N/A0.003%
8/6/2026 Bank of New York Mellon Corp7,177,406$712.57M0.1%N/A0.694%
8/6/2026 Leeward Financial Partners LLC2,679$266K0.1%N/A0.000%
8/6/2026 Focus Partners Advisor Solutions LLC23,071$2.29M0.0%N/A0.002%
8/6/2026 State of Wyoming2,340$232K0.0%N/A0.000%
8/6/2026 ABN AMRO Bank N.V.5,030$498K0.0%N/A0.000%
8/6/2026 Mivtachim The Workers Social Insurance Fund Ltd. Under Special Management 41,105$4.08M0.5%N/A0.004%
8/6/2026 GSA Capital Partners LLP4,394$436K0.0%N/A0.000%
8/6/2026 Stoneridge Investment Partners LLC12,597$1.40M0.9%N/A0.001%
8/6/2026 Avalon Trust Co1,426$142K0.0%N/A0.000%
8/5/2026 Bridgewater Advisors Inc.35,229$4.02M0.2%N/A0.003%
8/5/2026 SFE Investment Counsel31,595$3.14M0.4%N/A0.003%
8/5/2026 Bank Hapoalim BM26,753$2.66M0.2%N/A0.003%
8/3/2026 BIP Wealth LLC5,591$555K0.0%N/A0.001%
8/3/2026 Trifecta Capital Advisors LLC40,819$4.05M0.5%N/A0.004%
8/3/2026 Summit Global Investments3,095$307K0.0%N/A0.000%
8/3/2026 Oppenheimer Asset Management Inc.287,435$28.54M0.3%N/A0.028%
8/3/2026 Bryn Mawr Trust Advisors LLC4,950$491K0.0%N/A0.000%
8/3/2026 Dockside LLC2,889$287K0.1%N/A0.000%
7/10/2026 Hyperion Asset Management Ltd274,946$27.30M0.7%-24.3%0.027%
7/10/2026 Wedge Capital Management L L P NC2,512$249K0.0%+5.4%0.000%
7/10/2026 Investors Research Corp7,674$762K0.1%+787.2%0.001%
7/10/2026 Tema ETFs LLC20,679$2.05M0.1%+10.0%0.002%
7/10/2026 Canvas Wealth Advisors LLC28,524$2.83M0.4%+60.7%0.003%
7/10/2026 Fiduciary Financial Group LLC4,067$404K0.0%N/A0.000%
7/10/2026 Doliver Advisors LP17,390$1.73M0.4%+8.8%0.002%
7/10/2026 Clarus Wealth Advisors18,912$2.04M0.8%N/A0.002%
7/10/2026 Generali Investments Management Co LLC49,865$4.95M1.1%+12.9%0.005%
7/10/2026 E. Ohman J or Asset Management AB427,836$42.48M1.0%+62.0%0.041%
7/10/2026 Handelsbanken Fonder AB871,356$86.51M0.2%-4.7%0.085%
7/10/2026 Orrstown Financial Services Inc.5,973$593K0.1%-9.2%0.001%
7/10/2026 Salvus Wealth Management LLC7,223$717K0.4%-10.4%0.001%
7/10/2026 Marquette Asset Management LLC301$30K0.0%+75.0%0.000%
7/10/2026 Sage Capital Advisors llc2,829$281K0.1%N/A0.000%
7/10/2026 Community Financial Services Group LLC945$100K0.0%-98.0%0.000%
7/10/2026 Fulton Bank N.A.9,749$968K0.0%-3.3%0.001%
7/10/2026 Wealthcare Advisory Partners LLC38,198$3.79M0.1%+24.9%0.004%
7/10/2026 Paladin Wealth LLC6,581$653K0.4%+47.2%0.001%
7/9/2026 First Bank & Trust7,184$713K0.1%-18.3%0.001%
7/9/2026 Revolve Wealth Partners LLC4,971$494K0.1%+15.3%0.000%
7/9/2026 Asset Advisory Group Inc.2,710$269K0.1%-8.9%0.000%
7/9/2026 Sapient Capital LLC77,661$7.71M0.1%+266.0%0.008%
7/9/2026 Focus Financial Network Inc.43,630$4.33M0.1%+9.0%0.004%
7/9/2026 Fluent Financial LLC24,717$2.45M0.9%+164.8%0.002%
7/9/2026 Legacy Wealth Asset Management LLC13,656$1.36M0.3%+3.9%0.001%
7/9/2026 Deane Retirement Strategies Inc.48,758$4.84M2.0%+10.0%0.005%
7/9/2026 Birchbrook Inc.6,927$688K0.3%N/A0.001%
Small Colorado Company (Backed by Sam Altman) Could Save U.S. Power Grid (Ad)

A small Colorado company has secured rights to technology that could prevent the U.S. public power grid from collapsing — and billionaire Sam Altman is now an investor. This under-the-radar firm is drawing serious attention from those watching the energy infrastructure space closely.tc pixel

Click here to learn this company's name for free today
7/9/2026 Everhart Financial Group Inc.9,504$944K0.1%-26.7%0.001%
7/9/2026 Jacobs & Co. CA70,046$6.95M0.6%+0.2%0.007%
7/9/2026 Sax Wealth Advisors LLC3,599$376K0.0%-10.7%0.000%
7/9/2026 Cardano Risk Management B.V.484,785$48.13M0.4%+6.9%0.047%
7/9/2026 Everpar Advisors LLC2,196$218K0.1%-21.3%0.000%
7/9/2026 Avity Investment Management Inc.159,103$15.80M1.0%-9.1%0.015%
7/9/2026 Hennion & Walsh Asset Management Inc.33,837$3.36M0.1%-3.0%0.003%
7/9/2026 Legacy Wealth Management LLC MS8,109$805K0.2%-3.1%0.001%
7/9/2026 Sunburst Financial Group LLC4,859$482K0.1%+26.2%0.000%
7/8/2026 Gradient Investments LLC259,557$25.77M0.4%+39.9%0.025%


NOW Institutional Ownership - Frequently Asked Questions

During the previous two years, 2,791 institutional investors and hedge funds held shares of ServiceNow. The most heavily invested institutionals were Vanguard Group Inc. ($15.62B), BlackRock Inc. ($9.54B), State Street Corp ($7.34B), FMR LLC ($6.23B), Price T Rowe Associates Inc. MD ($4.96B), Geode Capital Management LLC ($3.59B), and Morgan Stanley ($3.48B).Learn more on ServiceNow's institutional investors.

87.18% of ServiceNow's stock is owned by institutional investors. Learn more on NOW's institutional investor holdings.

Of the 2,654 institutional investors that purchased ServiceNow's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: BlackRock Inc. ($96.06M), Vanguard Group Inc. ($82.95M), State Street Corp ($38.95M), Price T Rowe Associates Inc. MD ($26.03M), Geode Capital Management LLC ($19.12M), Norges Bank ($18.17M), and Morgan Stanley ($17.51M).

Institutional investors have bought a total of 651,349,028 shares in the last 24 months. This purchase volume represents approximately $92.98B in transactions.

Of the 768 institutional investors that sold ServiceNow's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Jennison Associates LLC ($8.52M), Cardano Risk Management B.V. ($4.46M), Bank of America Corp DE ($2.58M), Janus Henderson Group PLC ($1.58M), SG Americas Securities LLC ($1.20M), Sei Investments Co. ($1.00M), and Bessemer Group Inc. ($688.11K).

Institutional investors have sold a total of 34,375,642 shares in the last 24 months. This volume of shares sold represents approximately $4.31B in transactions.


Related Companies

Institutional ownership data for NYSE:NOW is compiled from quarterly 13F filings submitted to the U.S. Securities and Exchange Commission (SEC), with the most recent received on 8/8/2026. New 13F filings are added each quarter as they're published.
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