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ServiceNow (NOW) Institutional Ownership

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$103.40 -0.61 (-0.59%)
Closing price 07/17/2026 03:59 PM Eastern
Extended Trading
$103.14 -0.26 (-0.25%)
As of 07/17/2026 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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Institutional Ownership Changes (13F Filings) for ServiceNow (NYSE:NOW)

Current
Institutional Ownership
Percentage
87.18%
Number of
Institutional Buyers
(last 12 months)
2246
Total
Institutional Inflows
(last 12 months)
$82.11B
Number of
Institutional Sellers
(last 12 months)
892
Total
Institutional Outflows
(last 12 months)
$4.46B
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NOW Institutional Buying and Selling by Quarter

ServiceNow Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
7/10/2026 Hyperion Asset Management Ltd274,946$27.30M0.7%-24.3%0.027%
7/10/2026 Wedge Capital Management L L P NC2,512$249K0.0%+5.4%0.000%
7/10/2026 Investors Research Corp7,674$762K0.1%+787.2%0.001%
7/10/2026 Tema ETFs LLC20,679$2.05M0.1%+10.0%0.002%
7/10/2026 Canvas Wealth Advisors LLC28,524$2.83M0.4%+60.7%0.003%
7/10/2026 Fiduciary Financial Group LLC4,067$404K0.0%N/A0.000%
7/10/2026 Doliver Advisors LP17,390$1.73M0.4%+8.8%0.002%
7/10/2026 Clarus Wealth Advisors18,912$2.04M0.8%N/A0.002%
7/10/2026 Generali Investments Management Co LLC49,865$4.95M1.1%+12.9%0.005%
7/10/2026 E. Ohman J or Asset Management AB427,836$42.48M1.0%+62.0%0.041%
7/10/2026 Handelsbanken Fonder AB871,356$86.51M0.2%-4.7%0.085%
7/10/2026 Orrstown Financial Services Inc.5,973$593K0.1%-9.2%0.001%
7/10/2026 Salvus Wealth Management LLC7,223$717K0.4%-10.4%0.001%
7/10/2026 Marquette Asset Management LLC301$30K0.0%+75.0%0.000%
7/10/2026 Sage Capital Advisors llc2,829$281K0.1%N/A0.000%
7/10/2026 Community Financial Services Group LLC945$100K0.0%-98.0%0.000%
7/10/2026 Fulton Bank N.A.9,749$968K0.0%-3.3%0.001%
7/10/2026 Wealthcare Advisory Partners LLC38,198$3.79M0.1%+24.9%0.004%
7/10/2026 Paladin Wealth LLC6,581$653K0.4%+47.2%0.001%
7/9/2026 First Bank & Trust7,184$713K0.1%-18.3%0.001%
7/9/2026 Revolve Wealth Partners LLC4,971$494K0.1%+15.3%0.000%
7/9/2026 Asset Advisory Group Inc.2,710$269K0.1%-8.9%0.000%
7/9/2026 Sapient Capital LLC77,661$7.71M0.1%+266.0%0.008%
7/9/2026 Focus Financial Network Inc.43,630$4.33M0.1%+9.0%0.004%
7/9/2026 Fluent Financial LLC24,717$2.45M0.9%+164.8%0.002%
7/9/2026 Legacy Wealth Asset Management LLC13,656$1.36M0.3%+3.9%0.001%
7/9/2026 Deane Retirement Strategies Inc.48,758$4.84M2.0%+10.0%0.005%
7/9/2026 Birchbrook Inc.6,927$688K0.3%N/A0.001%
7/9/2026 Everhart Financial Group Inc.9,504$944K0.1%-26.7%0.001%
7/9/2026 Jacobs & Co. CA70,046$6.95M0.6%+0.2%0.007%
7/9/2026 Sax Wealth Advisors LLC3,599$376K0.0%-10.7%0.000%
7/9/2026 Cardano Risk Management B.V.484,785$48.13M0.4%+6.9%0.047%
7/9/2026 Everpar Advisors LLC2,196$218K0.1%-21.3%0.000%
7/9/2026 Avity Investment Management Inc.159,103$15.80M1.0%-9.1%0.015%
7/9/2026 Hennion & Walsh Asset Management Inc.33,837$3.36M0.1%-3.0%0.003%
7/9/2026 Legacy Wealth Management LLC MS8,109$805K0.2%-3.1%0.001%
7/9/2026 Sunburst Financial Group LLC4,859$482K0.1%+26.2%0.000%
7/8/2026 Gradient Investments LLC259,557$25.77M0.4%+39.9%0.025%
7/8/2026 Atwood & Palmer Inc.600$60K0.0%+20.0%0.000%
7/8/2026 Beacon Investment Advisory Services Inc.49,327$4.90M0.2%-6.6%0.005%
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7/8/2026 Trust Point Inc.7,961$790K0.1%-6.5%0.001%
7/8/2026 First Heartland Consultants Inc.6,240$620K0.0%+74.7%0.001%
7/8/2026 Teamwork Financial Advisors LLC154,649$15.35M1.4%+389.2%0.015%
7/8/2026 Sonoma Allocations LLC3,875$409K0.2%+23.8%0.000%
7/8/2026 Ebert Capital Management Inc.3,998$397K0.4%-5.0%0.000%
7/8/2026 FNY Investment Advisers LLC1,146$113K0.0%+664.0%0.000%
7/8/2026 Palouse Capital Management Inc.11,631$1.16M0.7%N/A0.001%
7/8/2026 Cooper Financial Group15,909$1.58M0.1%-19.0%0.002%
7/8/2026 Elevation Wealth Partners LLC3,424$340K0.1%+8,251.2%0.000%
7/8/2026 Czech National Bank293,550$29.14M0.2%+3.0%0.028%
7/8/2026 PensionDanmark Pensionsforsikringsaktieselskab241,141$23.94M0.2%-7.6%0.023%
7/8/2026 Assenagon Asset Management S.A.1,811,760$179.87M0.2%+30.5%0.176%
7/8/2026 Sarasin & Partners LLP16,685$1.66M0.0%-87.4%0.002%
7/8/2026 Evanson Financial LLC4,256$423K0.0%N/A0.000%
7/8/2026 Gainplan LLC5,383$534K0.2%N/A0.001%
7/7/2026 Fermata Advisors LLC2,535$252K0.1%N/A0.000%
7/7/2026 180 Wealth Advisors LLC22,240$2.21M0.2%+24.9%0.002%
7/7/2026 SFM LLC2,093$208K0.1%-71.0%0.000%
7/7/2026 Integral Investment Advisors Inc.5,435$540K0.1%+12.4%0.001%
7/7/2026 Balefire LLC4,304$427K0.1%+68.7%0.000%
7/7/2026 Inspirion Wealth Advisors LLC2,060$218K0.0%+3,333.3%0.000%
7/7/2026 Baron Wealth Management LLC4,686$465K0.1%-5.7%0.000%
7/7/2026 BDF Gestion19,342$1.86M0.2%-48.0%0.002%
7/7/2026 GAMMA Investing LLC24,221$2.41M0.1%-14.1%0.002%
7/7/2026 Grant Private Wealth Management Inc16,961$1.68M0.7%+19.7%0.002%
7/7/2026 Avior Wealth Management LLC3,811$378K0.0%+51.8%0.000%
7/7/2026 Harbor Investment Advisory LLC1,444$143K0.0%+169.9%0.000%
7/7/2026 Central Pacific Bank Trust Division17,872$1.77M0.2%-33.1%0.002%
7/7/2026 Canandaigua National Bank & Trust Co.14,848$1.47M0.1%N/A0.001%
7/7/2026 Moody National Bank Trust Division12,554$1.25M0.1%+1.0%0.001%
7/7/2026 Grove Bank & Trust1,985$197K0.0%-77.0%0.000%
7/7/2026 CoreCap Advisors LLC1,436$143K0.0%+36.8%0.000%
7/6/2026 Hobart Private Capital LLC19,521$1.94M0.3%+7.3%0.002%
7/6/2026 Meadowbrook Wealth Management LLC3,310$350K0.4%-5.0%0.000%
7/6/2026 RDA Financial Network14,368$1.43M0.3%+18.1%0.001%
7/6/2026 Dogwood Wealth Management LLC3,623$360K0.1%+21.8%0.000%
7/6/2026 Trilogy Capital Inc.2,128$211K0.0%N/A0.000%
7/2/2026 Kozak & Associates Inc.4,785$506K0.1%+6.4%0.000%
7/2/2026 MassMutual Private Wealth & Trust FSB83,017$8.24M0.2%+0.2%0.008%
7/2/2026 Versant Capital Management Inc3,213$319K0.0%-21.5%0.000%
7/2/2026 Hilltop National Bank480$48K0.0%-28.6%0.000%
7/2/2026 CX Institutional8,415$835K0.0%+58.8%0.001%
7/1/2026 Noble Wealth Management PBC11,060$1.10M0.5%+6,812.5%0.001%
7/1/2026 Eastern Bank10,978$1.09M0.0%-49.9%0.001%
6/24/2026Basecamp Wealth Advisors LLC2,909$304K0.1%+4.3%0.000%
6/22/2026 Sapient Capital LLC21,217$2.22M0.0%-3.0%0.002%
6/18/2026Western Wealth Management LLC19,660$2.06M0.1%+35.7%0.002%
6/18/2026Wealth High Governance Capital Ltda7,003$732K0.2%N/A0.001%
6/18/2026Wealth High Governance Asset Management Ltda.5,994$627K0.2%N/A0.001%
6/15/2026Carmignac Gestion1,513,849$158.28M2.4%-12.7%0.147%
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6/15/2026Lombard Odier Asset Management Europe Ltd99,813$10.44M0.1%+104.9%0.010%
6/9/2026Rathbones Group PLC714,191$74.67M0.3%-7.5%0.069%
6/3/2026Parallel Advisors LLC20,346$2.13M0.0%-18.5%0.002%
6/3/2026NewEdge Advisors LLC135,683$14.19M0.1%-16.2%0.013%
6/1/2026Caerus Investment Advisors LLC7,030$735K0.3%+100.0%0.001%
6/1/2026Integrated Investment Consultants LLC3,011$315K0.1%+12.4%0.000%
6/1/2026Keel Point LLC3,634$380K0.0%-41.7%0.000%
5/29/2026Asset Dedication LLC13,421$1.40M0.1%-4.4%0.001%
5/28/2026Maripau Wealth Management LLC3,420$358K0.2%+26.4%0.000%
5/27/2026Allen Capital Group LLC3,850$403K0.0%-9.4%0.000%


NOW Institutional Ownership - Frequently Asked Questions

During the previous two years, 2,806 institutional investors and hedge funds held shares of ServiceNow. The most heavily invested institutionals were Vanguard Group Inc. ($15.62B), State Street Corp ($7.34B), FMR LLC ($6.23B), Price T Rowe Associates Inc. MD ($4.96B), Geode Capital Management LLC ($3.59B), Morgan Stanley ($3.48B), and Nuveen Asset Management LLC ($2.48B).Learn more on ServiceNow's institutional investors.

87.18% of ServiceNow's stock is owned by institutional investors. Learn more on NOW's institutional investor holdings.

Of the 2,671 institutional investors that purchased ServiceNow's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Vanguard Group Inc. ($82.95M), State Street Corp ($38.95M), Price T Rowe Associates Inc. MD ($26.03M), Geode Capital Management LLC ($19.12M), Norges Bank ($18.17M), Morgan Stanley ($17.51M), and UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC ($11.68M).

Institutional investors have bought a total of 539,480,372 shares in the last 24 months. This purchase volume represents approximately $82.11B in transactions.

Of the 892 institutional investors that sold ServiceNow's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Jennison Associates LLC ($8.52M), Cardano Risk Management B.V. ($4.46M), Bank of America Corp DE ($2.58M), Janus Henderson Group PLC ($1.58M), SG Americas Securities LLC ($1.20M), Sei Investments Co. ($1.00M), and Bessemer Group Inc. ($688.11K).

Institutional investors have sold a total of 35,098,343 shares in the last 24 months. This volume of shares sold represents approximately $4.46B in transactions.


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This page (NYSE:NOW) was last updated on 7/19/2026 by MarketBeat.com Staff.
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