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ServiceNow (NOW) Stock Forecast & Price Target

ServiceNow logo
$102.85 +3.24 (+3.25%)
Closing price 11/11/2026 03:59 PM Eastern
Extended Trading
$101.10 -1.75 (-1.70%)
As of 04:20 AM Eastern
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ServiceNow - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
3
Hold
3
Buy
37

Based on 43 Wall Street analysts who have issued ratings for ServiceNow in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 43 analysts, 3 have given a sell rating, 3 have given a hold rating, 36 have given a buy rating, and 1 has given a strong buy rating for NOW.

Consensus Price Target

$154.50
50.22% Upside
According to the 43 analysts' twelve-month price targets for ServiceNow, the average price target is $154.50. The highest price target for NOW is $266.00, while the lowest price target for NOW is $72.00. The average price target represents a forecasted upside of 50.22% from the current price of $102.85.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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NOW Analyst Ratings Over Time

TypeCurrent Forecast
11/12/25 to 11/12/26
1 Month Ago
10/13/25 to 10/13/26
3 Months Ago
8/14/25 to 8/14/26
1 Year Ago
11/12/24 to 11/12/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
36 Buy rating(s)
36 Buy rating(s)
36 Buy rating(s)
30 Buy rating(s)
Hold
3 Hold rating(s)
4 Hold rating(s)
2 Hold rating(s)
4 Hold rating(s)
Sell
3 Sell rating(s)
2 Sell rating(s)
3 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$154.50$148.24$143.76$231.93
Forecasted Upside50.22% Upside7.16% Upside15.86% Upside34.46% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

NOW Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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NOW Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

ServiceNow Stock vs. The Competition

TypeServiceNowTechnology CompaniesBroader Market
Consensus Rating Score
2.81
2.22
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside50.22% Upside64.92% Upside13.60% Upside
News Sentiment Rating
Positive News

See Recent NOW News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
11/3/2026
Argus logo
Argus
3 of 5 stars
Joseph Bonner
1 of 5 stars
Reiterated RatingBuy$170.00+60.44%
10/30/2026
Weiss Ratings logo
Weiss Ratings
2 of 5 stars
 DowngradeHold (C) ➝ Hold (C-)
10/29/2026
Matthew Hedberg
Matthew Hedberg
2 of 5 stars
Set TargetOutperform$176.00 ➝ $165.00+46.91%
10/29/2026Set Target$185.00+23.71%
10/29/2026Set TargetOverweight$160.00 ➝ $152.00+1.64%
10/29/2026Set Target$165.00+10.33%
10/29/2026Set Target$145.00-3.04%
10/29/2026Set Target$145.00-3.04%
10/29/2026Reiterated RatingUnderweight$85.00 ➝ $110.00-26.45%
10/29/2026Reiterated RatingUnderweight
10/29/2026Set TargetBuy$180.00 ➝ $150.00+0.30%
10/29/2026Reiterated RatingOverweight$160.00+6.99%
10/29/2026Boost TargetOverweight$150.00 ➝ $160.00+45.68%
10/29/2026Lower TargetBuy$170.00 ➝ $157.00+44.28%
10/29/2026Lower TargetBuy$165.00 ➝ $160.00+45.78%
10/29/2026Lower TargetOverweight$190.00 ➝ $175.00+56.99%
10/29/2026Reiterated RatingOutperform$165.00+10.33%
10/29/2026Lower TargetBuy$170.00 ➝ $150.00+0.30%
10/29/2026Reiterated RatingOverweight$175.00+17.02%
10/26/2026Boost TargetOverweight$174.00 ➝ $201.00+26.18%
10/23/2026Reiterated RatingBuy$125.00 ➝ $175.00+11.57%
10/20/2026Reiterated RatingOutperform$266.00+83.07%
10/19/2026 DowngradeHold ➝ Strong Sell
10/13/2026Reiterated RatingOutperform
10/6/2026Set TargetBuy$120.00 ➝ $160.00+17.52%
10/5/2026Initiated CoverageOutperform$160.00+17.52%
9/21/2026Boost TargetBuy$135.00 ➝ $155.00+10.16%
9/11/2026Boost TargetBuy$115.00 ➝ $155.00+18.15%
8/19/2026Boost TargetBuy$130.00 ➝ $150.00+16.78%
8/3/2026Reiterated RatingBuy
7/23/2026Boost TargetOutperform$115.00 ➝ $118.00+23.57%
7/20/2026Set TargetBuy$190.00 ➝ $170.00+71.76%
7/20/2026Initiated CoverageUnderperform$72.00-30.37%
7/17/2026Reiterated RatingBuy
5/21/2026 Lower TargetBuy$168.00 ➝ $140.00+39.82%
5/5/2026 Boost TargetOverweight$105.00 ➝ $120.00+33.31%
5/5/2026Reiterated RatingMarket Outperform$157.00+70.80%
4/23/2026 Set Target$125.00+47.89%
4/23/2026 Lower Target$160.00 ➝ $120.00+39.05%
4/23/2026 Lower TargetOutperform$160.00 ➝ $130.00+47.59%
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4/16/2026 Lower TargetBuy$226.00 ➝ $171.00+74.06%
3/16/2026 UpgradeNeutral ➝ Outperform$140.00+23.33%
1/29/2026Lower TargetNeutral$172.00 ➝ $140.00+22.86%
1/6/2026 Set Target$200.00+35.58%
12/18/2025 UpgradeStrong-Buy
7/23/2025 Reiterated RatingBuy ➝ Hold
5/7/2025Set TargetOutperform$220.00+11.90%
4/24/2025Reiterated RatingBuy$220.00 ➝ $220.00+18.76%
3/7/2025 Reiterated RatingOutperform
2/19/2025Initiated CoverageBuy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 04:12 AM ET.


Should I Buy ServiceNow Stock? NOW Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, November 9, 2026. Please send any questions or comments about these ServiceNow pros and cons to contact@marketbeat.com.

ServiceNow
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in ServiceNow, Inc.:

  • ServiceNow, Inc. is currently trading at $102.86, which represents a significant discount to the consensus price target of $154.50 held by analysts who maintain a Moderate Buy rating, suggesting substantial upside potential for investors entering the position now.
  • The company demonstrated strong fundamental performance in its most recent quarter with revenue of $4.11 billion, exceeding analyst expectations of $4.09 billion and marking a 20.5% year-over-year increase, indicating robust demand for its workflow automation platform.
  • ServiceNow, Inc. has successfully expanded its artificial intelligence partnerships, including a broadened agreement with LTM and a new deployment with Broward County, Florida, which supports its strategy of integrating AI agents into enterprise workflows to drive future growth.
  • Institutional investors are increasing their exposure to the stock, with Fulcrum Asset Management LLP increasing its position by over 28,000% and Candriam S.C.A. adding 572,638 shares in the third quarter, signaling strong confidence from major financial institutions in the company's long-term trajectory.
  • The company raised its AI contract-value target to $1.7 billion, and its CFO has publicly dismissed concerns that AI will disrupt the business, instead positioning ServiceNow, Inc. as a key beneficiary of the ongoing AI buildout in the enterprise sector.

ServiceNow
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in ServiceNow, Inc. for these reasons:

  • Despite beating revenue expectations, the stock fell sharply after the October 28 earnings report because the fourth-quarter current remaining performance obligations growth forecast of 18.5% disappointed the market, raising concerns about a slowdown in future backlog growth.
  • ServiceNow, Inc. is undertaking another round of layoffs, with third-quarter severance costs rising to $87 million from $24 million a year earlier, which may indicate operational challenges or cost-cutting measures that could impact employee morale and execution.
  • The company's earnings per share of $1.00 for the most recent quarter missed the consensus estimate of $1.02, suggesting that while revenue is growing, profitability may be under pressure or not scaling as quickly as investors had hoped.
  • Insider selling has been consistent, with executives such as Jacqueline P. Canney and Paul Fipps selling thousands of shares in late August 2026, which can be interpreted as a lack of confidence in the current stock price or a desire to diversify personal holdings.
  • ETFs were net sellers of $29.5 million in ServiceNow, Inc. shares recently, adding a near-term headwind to the stock price and indicating that passive investment vehicles are reducing their exposure to the company.

NOW Forecast - Frequently Asked Questions

According to the research reports of 43 Wall Street equities research analysts, the average twelve-month stock price forecast for ServiceNow is $154.50, with a high forecast of $266.00 and a low forecast of $72.00.

43 Wall Street analysts have issued "buy," "hold," and "sell" ratings for ServiceNow in the last year. There are currently 3 sell ratings, 3 hold ratings, 36 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" NOW shares.

According to analysts, ServiceNow's stock has a predicted upside of 50.22% based on their 12-month stock forecasts.

Over the previous 90 days, ServiceNow's stock had 2 upgrades and 2 downgrades by analysts.

Analysts like ServiceNow more than other "technology" companies. The consensus rating for ServiceNow is Moderate Buy while the average consensus rating for "technology" companies is Hold. Learn more on how NOW compares to other companies.


MarketBeat monitors more than a dozen sources for ServiceNow analyst ratings, with the most recent rating issued on 11/3/2026.
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