ServiceNow (NOW) Stock Forecast & Price Target

$917.68

+27.04 (+3.04%)

(As of 10/4/2024 ET)

ServiceNow - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 26 Analyst Ratings

Sell
1

Hold
1

Buy
24

Based on 26 Wall Street analysts who have issued ratings for ServiceNow in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 26 analysts, 1 has given a sell rating, 1 has given a hold rating, and 24 have given a buy rating for NOW.

Consensus Price Target

$855.44
-6.78% Downside

According to the 26 analysts' twelve-month price targets for ServiceNow, the average price target is $855.44. The highest price target for NOW is $935.00, while the lowest price target for NOW is $640.00. The average price target represents a forecasted downside of -6.78% from the current price of $917.68.

Get the Latest News and Ratings for NOW and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for ServiceNow and its competitors.

NOW Analyst Ratings Over Time

Type	Current Forecast 10/7/23 to 10/6/24	1 Month Ago 9/7/23 to 9/6/24	3 Months Ago 7/9/23 to 7/8/24	1 Year Ago 10/7/22 to 10/7/23
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	24 Buy rating(s)	25 Buy rating(s)	23 Buy rating(s)	30 Buy rating(s)
Hold	1 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)	2 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$855.44	$849.62	$812.60	$594.79
Forecasted Upside	-6.78% Downside	2.94% Upside	6.06% Upside	6.08% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

Crypto Crash Ahead? (27 Experts Weigh In) (Ad)

Donald Trump and his team just announced a brand new crypto project... They believe right now could be the perfect buying opportunity… And you have the chance to be a part of it!

Claim your free ticket to the event now…

NOW Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NOW Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

ServiceNow Stock vs. The Competition

Type	ServiceNow	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.88	2.66	2.50
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	-6.78% Downside	1,704.87% Upside	7.04% Upside
News Sentiment Rating	Positive News See Recent NOW News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
9/9/2024	Needham & Company LLC 2 of 5 stars		Reiterated Rating	Buy ➝ Buy	$900.00 ➝ $900.00	+9.09%
7/25/2024	TD Cowen 4 of 5 stars		Boost Target	Buy ➝ Buy	$870.00 ➝ $900.00	+6.60%
7/25/2024	JMP Securities 2 of 5 stars		Boost Target	Market Outperform ➝ Market Outperform	$825.00 ➝ $850.00	+0.68%
7/25/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$920.00 ➝ $935.00	+11.43%
7/25/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$875.00 ➝ $900.00	+6.77%
7/25/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$850.00 ➝ $880.00	+3.89%
Get the Latest News and Ratings for NOW and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for ServiceNow and its competitors with MarketBeat's FREE daily newsletter.
7/25/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$830.00 ➝ $860.00	+3.61%
7/25/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$780.00 ➝ $820.00	+0.01%
7/25/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$750.00 ➝ $780.00	-4.87%
7/25/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$820.00 ➝ $900.00	+9.23%
7/25/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$885.00 ➝ $900.00	+23.15%
7/25/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$830.00 ➝ $850.00	+16.31%
7/23/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$835.00 ➝ $835.00	+10.38%
7/17/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$909.00 ➝ $911.00	+23.77%
7/8/2024	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Difucci Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Sell	$640.00	-20.64%
7/2/2024	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$950.00 ➝ $920.00	+16.61%
5/10/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$830.00	+13.73%
5/7/2024	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform
4/25/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$814.00 ➝ $830.00	+17.11%
4/25/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$920.00 ➝ $875.00	+24.33%
4/10/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$885.00 ➝ $900.00	+15.11%
1/25/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$750.00 ➝ $820.00	+7.19%
1/25/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$800.00 ➝ $910.00	+17.88%
1/23/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$765.00 ➝ $870.00	+15.65%
1/18/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$750.00 ➝ $800.00	+9.96%
12/6/2023	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$675.00 ➝ $770.00	+11.35%
9/15/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$704.00	+19.30%
8/15/2023	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$550.00 ➝ $650.00	+14.80%
7/27/2023	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$549.00 ➝ $600.00	+3.90%
7/19/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$600.00 ➝ $700.00	+17.23%
5/30/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$586.00 ➝ $665.00	+23.73%
4/28/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Neutral	$410.00	-9.76%
4/27/2023	VNET Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
4/27/2023	22nd Century Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Reiterates
1/27/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	$600.00 ➝ $575.00	+24.17%
1/26/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$520.00 ➝ $530.00	+18.10%
11/2/2022	Macquarie Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform	$500.00	+19.46%
10/31/2022	Capital One Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Overweight	$516.00	+22.74%
10/27/2022	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$510.00 ➝ $520.00	+41.92%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 09:17 PM ET.

Should I Buy ServiceNow Stock? NOW Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, September 30, 2024. Please send any questions or comments about these ServiceNow pros and cons to contact@marketbeat.com.

ServiceNow
Bull Case

Here are some ways that investors could benefit from investing in ServiceNow, Inc.:

ServiceNow, Inc. reported strong quarterly earnings, beating consensus estimates, which indicates a positive financial performance.
Analysts have given ServiceNow, Inc. a "Moderate Buy" rating with a consensus target price of $855.44, suggesting potential growth.
ServiceNow, Inc. has shown consistent revenue growth, with a 22.2% increase in revenue year-over-year.
ServiceNow, Inc. has a market cap of $182.99 billion, indicating its position as a large and stable company in the market.
ServiceNow, Inc.'s stock price has been trending upwards, reaching $892.63, showing positive investor sentiment.

ServiceNow
Bear Case

Investors should be bearish about investing in ServiceNow, Inc. for these reasons:

ServiceNow, Inc. has a relatively high PE ratio of 95.22, which may indicate the stock is overvalued compared to industry peers.
ServiceNow, Inc.'s PEG ratio of 5.25 suggests that the stock may be overpriced relative to its expected earnings growth.
ServiceNow, Inc.'s beta of 0.98 indicates that the stock's price is less volatile compared to the overall market, potentially limiting short-term gains.
ServiceNow, Inc.'s debt-to-equity ratio of 0.17 may raise concerns about the company's financial leverage and ability to manage debt.
ServiceNow, Inc.'s stock price has reached a 52-week high of $897.99, which could signal a potential resistance level for further price appreciation.

NOW Forecast - Frequently Asked Questions

: According to the research reports of 26 Wall Street equities research analysts, the average twelve-month stock price forecast for ServiceNow is $855.44, with a high forecast of $935.00 and a low forecast of $640.00.
: 26 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for ServiceNow in the last twelve months. There is currently 1 sell rating, 1 hold rating and 24 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" NOW shares.
: According to analysts, ServiceNow's stock has a predicted downside of -6.78% based on their 12-month stock forecasts.
: ServiceNow has been rated by research analysts at BMO Capital Markets, Canaccord Genuity Group, Citigroup, Deutsche Bank Aktiengesellschaft, Guggenheim, JMP Securities, JPMorgan Chase & Co., Needham & Company LLC, Piper Sandler, Robert W. Baird, Royal Bank of Canada, Stifel Nicolaus, TD Cowen, Truist Financial, and Wells Fargo & Company in the past 90 days.
: Analysts like ServiceNow more than other "computer and technology" companies. The consensus rating score for ServiceNow is 2.88 while the average consensus rating score for "computer and technology" companies is 2.66. Learn more on how NOW compares to other companies.

Stock Forecasts and Research Tools

Related Companies:

Today's Ratings:

Top Rated Stocks:

More Ratings Tools:

Next opportunity for crypto millions (Ad)

The floodgates have opened. Bitcoin and Ethereum ETFs are seeing record-breaking inflows, the biggest since they first opened to investors. Wall Street is finally embracing crypto. But most investors are missing the real goldmine…

Go here to discover the crypto that's about to leave Wall Street in the dust.

This page (NYSE:NOW) was last updated on 10/6/2024 by MarketBeat.com Staff

From Our Partners