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ServiceNow (NOW) Stock Forecast & Price Target

$765.34
+8.84 (+1.17%)
(As of 12:45 PM ET)

ServiceNow - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Based on 26 Wall Street analysts who have issued ratings for ServiceNow in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 26 analysts, 1 has given a sell rating, 1 has given a hold rating, and 24 have given a buy rating for NOW.

Consensus Price Target

$818.20
6.91% Upside
High Forecast$920.00
Average Forecast$818.20
Low Forecast$600.00

According to the 26 analysts' twelve-month price targets for ServiceNow, the average price target is $818.20. The highest price target for NOW is $920.00, while the lowest price target for NOW is $600.00. The average price target represents a forecasted upside of 6.91% from the current price of $765.34.

TypeCurrent Forecast
7/24/23 to 7/23/24
1 Month Ago
6/24/23 to 6/23/24
3 Months Ago
4/25/23 to 4/24/24
1 Year Ago
7/24/22 to 7/24/23
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
24 Buy rating(s)
23 Buy rating(s)
22 Buy rating(s)
26 Buy rating(s)
Hold
1 Hold rating(s)
2 Hold rating(s)
3 Hold rating(s)
2 Hold rating(s)
Sell
1 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$818.20$814.48$780.37$574.71
Forecasted Upside6.91% Upside14.23% Upside12.17% Upside19.31% Upside
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NOW Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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NOW Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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ServiceNow Stock vs. The Competition

TypeServiceNowComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.88
2.61
2.51
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside8.06% Upside119.27% Upside9.25% Upside
News Sentiment RatingPositive News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
7/23/2024Canaccord Genuity Group
1 of 5 stars
 Reiterated RatingBuy ➝ Buy$835.00 ➝ $835.00+10.38%
7/17/2024Citigroup
3 of 5 stars
 Boost TargetBuy ➝ Buy$909.00 ➝ $911.00+23.77%
7/8/2024Guggenheim
3 of 5 stars
J. Difucci
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Reiterated RatingNeutral ➝ Sell$640.00-20.64%
7/8/2024Needham & Company LLC
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 Reiterated RatingBuy ➝ Buy$900.00 ➝ $900.00+11.60%
7/2/2024Stifel Nicolaus
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 Reiterated RatingBuy ➝ Buy$820.00 ➝ $820.00+3.91%
7/2/2024KeyCorp
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 Lower TargetOverweight ➝ Overweight$950.00 ➝ $920.00+16.61%
5/10/2024Wolfe Research
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 Reiterated RatingOutperform ➝ Outperform$830.00+13.73%
5/7/2024William Blair
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 Reiterated RatingOutperform
5/7/2024JMP Securities
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 Reiterated RatingMarket Outperform ➝ Market Outperform$825.00+15.72%
5/7/2024Robert W. Baird
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 Boost TargetOutperform ➝ Outperform$870.00 ➝ $885.00+21.81%
4/25/2024Morgan Stanley
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 Boost TargetOverweight ➝ Overweight$814.00 ➝ $830.00+17.11%
4/25/2024UBS Group
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 Lower TargetBuy ➝ Buy$920.00 ➝ $875.00+24.33%
4/25/2024BMO Capital Markets
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 Lower TargetOutperform ➝ Outperform$850.00 ➝ $830.00+11.20%
4/16/2024Wells Fargo & Company
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 Boost TargetOverweight ➝ Overweight$875.00 ➝ $900.00+22.36%
4/10/2024Jefferies Financial Group
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 Boost TargetBuy ➝ Buy$885.00 ➝ $900.00+15.11%
1/25/2024Mizuho
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 Boost TargetBuy ➝ Buy$750.00 ➝ $820.00+7.19%
1/25/2024Royal Bank of Canada
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 Boost TargetOutperform ➝ Outperform$840.00 ➝ $850.00+9.50%
1/25/2024Truist Financial
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 Boost TargetHold ➝ Hold$700.00 ➝ $750.00-3.06%
1/25/2024The Goldman Sachs Group
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 Boost TargetBuy ➝ Buy$800.00 ➝ $910.00+17.88%
1/25/2024Piper Sandler
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 Boost TargetOverweight ➝ Overweight$750.00 ➝ $830.00+8.52%
1/23/2024Barclays
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 Boost TargetOverweight ➝ Overweight$765.00 ➝ $870.00+15.65%
1/18/2024Oppenheimer
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 Boost TargetOutperform ➝ Outperform$750.00 ➝ $800.00+9.96%
12/6/2023Argus
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 Boost TargetBuy ➝ Buy$675.00 ➝ $770.00+11.35%
9/15/2023HSBC
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 Initiated CoverageBuy$704.00+19.30%
8/15/2023Evercore ISI
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 Boost TargetOverweight ➝ Overweight$550.00 ➝ $650.00+14.80%
7/27/2023Moffett Nathanson
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 Boost TargetOutperform$549.00 ➝ $600.00+3.90%
7/19/2023Bank of America
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 Boost Target$600.00 ➝ $700.00+17.23%
5/30/2023Sanford C. Bernstein
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 Boost Target$586.00 ➝ $665.00+23.73%
4/28/2023BNP Paribas
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 UpgradeUnderperform ➝ Neutral$410.00-9.76%
4/27/2023VNET Group
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 Reiterated RatingMaintains
4/27/202322nd Century Group
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 Reiterated RatingReiterates
4/27/2023Deutsche Bank Aktiengesellschaft
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 Boost Target$525.00 ➝ $545.00+21.65%
1/27/2023Credit Suisse Group
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 Lower TargetOutperform$600.00 ➝ $575.00+24.17%
1/26/2023JPMorgan Chase & Co.
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 Boost TargetOverweight$485.00 ➝ $500.00+11.42%
1/26/2023Cowen
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 Boost TargetOutperform$520.00 ➝ $530.00+18.10%
11/2/2022Macquarie
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 Reiterated RatingOutperform$500.00+19.46%
10/31/2022Capital One Financial
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 Initiated CoverageOverweight$516.00+22.74%
10/27/2022Cowen
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 Boost Target$510.00 ➝ $520.00+41.92%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 01:05 PM ET.

NOW Forecast - Frequently Asked Questions

What is ServiceNow's forecast for 2024?

According to the research reports of 26 Wall Street equities research analysts, the average twelve-month stock price forecast for ServiceNow is $818.20, with a high forecast of $920.00 and a low forecast of $600.00.

Should I buy or sell ServiceNow stock right now?

26 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for ServiceNow in the last twelve months. There is currently 1 sell rating, 1 hold rating and 24 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" NOW shares.

Does ServiceNow's stock price have much upside?

According to analysts, ServiceNow's stock has a predicted upside of 11.86% based on their 12-month stock forecasts.

What analysts cover ServiceNow?
Do Wall Street analysts like ServiceNow more than its competitors?

Analysts like ServiceNow more than other "computer and technology" companies. The consensus rating score for ServiceNow is 2.88 while the average consensus rating score for "computer and technology" companies is 2.61. Learn more on how NOW compares to other companies.


This page (NYSE:NOW) was last updated on 7/23/2024 by MarketBeat.com Staff

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