ServiceNow (NOW) Stock Forecast & Price Target

$135.88 +0.26 (+0.19%)

Closing price 09/25/2026 03:59 PM Eastern

Extended Trading

$135.57 -0.31 (-0.23%)

As of 09/25/2026 08:00 PM Eastern

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ServiceNow - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 42 Analyst Ratings

Sell
2

Hold
3

Buy
37

Based on 42 Wall Street analysts who have issued ratings for ServiceNow in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 42 analysts, 2 have given a sell rating, 3 have given a hold rating, 36 have given a buy rating, and 1 has given a strong buy rating for NOW.

Consensus Price Target

$147.00
8.18% Upside

According to the 42 analysts' twelve-month price targets for ServiceNow, the average price target is $147.00. The highest price target for NOW is $248.00, while the lowest price target for NOW is $72.00. The average price target represents a forecasted upside of 8.18% from the current price of $135.88.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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NOW Analyst Ratings Over Time

Type	Current Forecast 9/28/25 to 9/28/26	1 Month Ago 8/29/25 to 8/29/26	3 Months Ago 6/30/25 to 6/30/26	1 Year Ago 9/28/24 to 9/28/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	36 Buy rating(s)	36 Buy rating(s)	35 Buy rating(s)	30 Buy rating(s)
Hold	3 Hold rating(s)	3 Hold rating(s)	5 Hold rating(s)	3 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$147.00	$144.24	$142.17	$224.44
Forecasted Upside	8.18% Upside	-0.36% Downside	43.11% Upside	19.80% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

NOW Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NOW Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

ServiceNow Stock vs. The Competition

Type	ServiceNow	Technology Companies	Broader Market
Consensus Rating Score	2.86	2.23	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	8.18% Upside	370.53% Upside	19.20% Upside
News Sentiment Rating	Positive News See Recent NOW News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/21/2026	Deutsche Bank Aktiengesellschaft 2 of 5 stars	Brad Zelnick Not Rated	Boost Target	Buy	$135.00 ➝ $155.00	+10.16%
9/21/2026	Cantor Fitzgerald 5 of 5 stars	Thomas Blakey 2 of 5 stars	Boost Target	Overweight	$141.00 ➝ $174.00	+28.69%
9/11/2026	Needham & Company LLC 4 of 5 stars	Mike Cikos 3 of 5 stars	Boost Target	Buy	$115.00 ➝ $155.00	+18.15%
9/9/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Weed Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform
9/8/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Allan Verkhovski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$150.00 ➝ $170.00	+20.30%
8/20/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell (D+) ➝ Hold (C-)
8/19/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tal Liani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$130.00 ➝ $150.00	+16.78%
8/17/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Derrick Wood Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$140.00	+17.51%
8/12/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Turrin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$160.00 ➝ $175.00	+37.24%
8/3/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kash Rangan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
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7/23/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kirk Materne Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$160.00	+64.85%
7/23/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Karl Keirstead Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$248.00	+159.70%
7/23/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tyler Radke Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Outperform
7/23/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Samad Samana Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$135.00 ➝ $140.00	+46.60%
7/23/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Samik Chatterjee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$145.00 ➝ $150.00	+60.83%
7/23/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rob Oliver Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$118.00 ➝ $125.00	+32.35%
7/23/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Hedberg Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$130.00	+37.69%
7/23/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Billy Fitzsimmons Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$140.00	+46.60%
7/23/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Keith Bachman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$115.00 ➝ $118.00	+23.57%
7/21/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$180.00	+74.52%
7/21/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jackson Ader Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underweight
7/20/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$190.00 ➝ $170.00	+71.76%
7/20/2026	CLSA Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bhavtosh Vajpayee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Underperform	$72.00	-30.37%
7/17/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Yi Fu Lee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
7/15/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Schwartz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$130.00 ➝ $140.00	+33.47%
7/9/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Miller Jump Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$120.00 ➝ $130.00	+20.99%
7/1/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John DiFucci Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$125.00	+25.83%
5/21/2026	Citic Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$168.00 ➝ $140.00	+39.82%
5/5/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Raimo Lenschow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$132.00 ➝ $134.00	+45.78%
5/5/2026	Capital One Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Overweight	$105.00 ➝ $120.00	+33.31%
5/5/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Patrick Walravens Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Outperform	$157.00	+70.80%
4/24/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$180.00 ➝ $134.00	+55.28%
4/23/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$125.00	+47.89%
4/23/2026	FBN Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$160.00 ➝ $120.00	+39.05%
4/23/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$160.00 ➝ $130.00	+47.59%
4/23/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gregg Moskowitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$150.00 ➝ $140.00	+58.94%
4/23/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brad Reback Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$135.00 ➝ $120.00	+36.24%
4/23/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Richard Davis Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$200.00 ➝ $145.00	+64.62%
4/16/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$226.00 ➝ $171.00	+74.06%
3/16/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Outperform	$140.00	+23.33%
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1/29/2026	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steven Koenig Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$172.00 ➝ $140.00	+22.86%
1/6/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$200.00	+35.58%
12/18/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
11/11/2025	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
7/23/2025	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold
5/7/2025	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Verkhovski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$220.00	+11.90%
4/24/2025	TD Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Derrick Wood Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$220.00 ➝ $220.00	+18.76%
3/7/2025	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
2/19/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Omar Sheikh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 01:28 AM ET.

Should I Buy ServiceNow Stock? NOW Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 25, 2026. Please send any questions or comments about these ServiceNow pros and cons to contact@marketbeat.com.

ServiceNow
Bull Case

Here are some ways that investors could benefit from investing in ServiceNow, Inc.:

ServiceNow, Inc. recently reported strong financial performance for the quarter ended July 22, 2026, with revenue of $3.99 billion, which exceeded analyst estimates of $3.93 billion and represented a 24.0% year-over-year increase, demonstrating robust demand for its digital workflow and automation solutions.
The company's earnings per share of $0.90 for the most recent quarter beat the consensus estimate of $0.86, indicating that the business is not only growing its top line but also maintaining strong profitability with a net margin of 11.34% and a return on equity of 16.45%.
Wall Street analysts maintain a positive outlook on the stock, with a consensus rating of "Moderate Buy" and an average price target of $147.00, which suggests potential upside from the current stock price of $135.88 as institutions like Bank of America and JPMorgan Chase have recently raised their targets.
ServiceNow, Inc. is expanding its market presence through strategic partnerships, such as the recent deployment of its EmployeeWorks platform by INRY, which highlights the company's ability to replace legacy systems and drive adoption of its AI-driven workflow automation tools across various industries.
The stock has shown resilience and upward momentum, trading above its 50-day moving average of $125.94 and 200-day moving average of $110.70, which often signals a sustained bullish trend among technical traders and institutional investors.

ServiceNow
Bear Case

Investors should be bearish about investing in ServiceNow, Inc. for these reasons:

The company trades at a premium valuation with a price-to-earnings ratio of 84.93, which is significantly higher than many peers, meaning investors are paying a high price for each dollar of earnings and may face downside risk if growth slows or market sentiment shifts.
Recent insider activity has been predominantly negative, with executives and directors such as Jacqueline Canney and Paul Fipps selling a total of 14,081 shares valued at approximately $1.94 million over the last ninety days, which can signal a lack of confidence from those with the most knowledge of the company's internal operations.
ServiceNow, Inc. carries a debt-to-equity ratio of 0.43 and a current ratio of 0.70, indicating that the company has more short-term liabilities than current assets, which could pose liquidity challenges if cash flow from operations does not continue to grow at the expected pace.
Short interest in the stock has increased significantly, with shares shorted rising to 28.77 million as of September 15, 2026, up from 3.67 million in late July, suggesting that a growing number of traders are betting against the stock's future performance.
The stock has experienced recent volatility and declines, including a 1.4% drop on September 25, 2026, and a 2% fall on September 24, 2026, which may reflect broader market concerns about the sustainability of high-growth software valuations in the current economic environment.

NOW Forecast - Frequently Asked Questions

According to the research reports of 42 Wall Street equities research analysts, the average twelve-month stock price forecast for ServiceNow is $147.00, with a high forecast of $248.00 and a low forecast of $72.00.

42 Wall Street analysts have issued "buy," "hold," and "sell" ratings for ServiceNow in the last twelve months. There are currently 2 sell ratings, 3 hold ratings, 36 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" NOW shares.

According to analysts, ServiceNow's stock has a predicted upside of 8.18% based on their 12-month stock forecasts.

Over the previous 90 days, ServiceNow's stock had 3 upgrades and 1 downgrade by analysts.

ServiceNow has been rated by research analysts at Bank of America, Benchmark, BMO Capital Markets, BTIG Research, Cantor Fitzgerald, Citigroup, CLSA, DA Davidson, Deutsche Bank Aktiengesellschaft, Evercore, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Robert W. Baird, Royal Bank Of Canada, Sanford C. Bernstein, TD Cowen, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like ServiceNow more than other "technology" companies. The consensus rating for ServiceNow is Moderate Buy while the average consensus rating for "technology" companies is Hold. Learn more on how NOW compares to other companies.

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MarketBeat monitors more than a dozen sources for ServiceNow analyst ratings, with the most recent rating issued on 9/21/2026.

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ServiceNow (NOW) Stock Forecast & Price Target