Salesforce (CRM) Stock Forecast & Price Target

Q: What analysts cover Salesforce?

Salesforce has been rated by research analysts at Argus , Bank of America , Barclays , BMO Capital Markets , BTIG Research , Canaccord Genuity Group , Cantor Fitzgerald , Citigroup , Citizens Jmp , CLSA , DA Davidson , Deutsche Bank Aktiengesellschaft , Erste Group Bank , Evercore , Freedom Broker , Guggenheim , Jefferies Financial Group , JPMorgan Chase & Co. , KeyCorp , Mizuho , Monness Crespi & Hardt , Morgan Stanley , Needham & Company LLC , Oppenheimer , Raymond James Financial , Royal Bank Of Canada , Sanford C. Bernstein , Stephens , Stifel Nicolaus , TD Cowen , The Goldman Sachs Group , Truist Financial , UBS Group , Weiss Ratings , Wells Fargo & Company , and Wolfe Research in the past 90 days.

$246.66 +10.71 (+4.54%)

Closing price 10/15/2026 03:59 PM Eastern

Extended Trading

$249.86 +3.20 (+1.30%)

As of 06:30 AM Eastern

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Salesforce - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 50 Analyst Ratings

Sell
3

Hold
13

Buy
34

Based on 50 Wall Street analysts who have issued ratings for Salesforce in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 50 analysts, 3 have given a sell rating, 13 have given a hold rating, 31 have given a buy rating, and 3 have given a strong buy rating for CRM.

Consensus Price Target

$278.12
12.75% Upside

According to the 50 analysts' twelve-month price targets for Salesforce, the average price target is $278.12. The highest price target for CRM is $400.00, while the lowest price target for CRM is $165.00. The average price target represents a forecasted upside of 12.75% from the current price of $246.66.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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CRM Analyst Ratings Over Time

Type	Current Forecast 10/16/25 to 10/16/26	1 Month Ago 9/16/25 to 9/16/26	3 Months Ago 7/18/25 to 7/18/26	1 Year Ago 10/16/24 to 10/16/25
Strong Buy	3 Strong Buy rating(s)	3 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	31 Buy rating(s)	28 Buy rating(s)	27 Buy rating(s)	25 Buy rating(s)
Hold	13 Hold rating(s)	14 Hold rating(s)	14 Hold rating(s)	12 Hold rating(s)
Sell	3 Sell rating(s)	3 Sell rating(s)	3 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$278.12	$267.50	$254.42	$325.72
Forecasted Upside	12.75% Upside	6.73% Upside	48.61% Upside	32.90% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

CRM Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

CRM Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Salesforce Stock vs. The Competition

Type	Salesforce	Technology Companies	Broader Market
Consensus Rating Score	2.68	2.24	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	12.75% Upside	688.11% Upside	17.79% Upside
News Sentiment Rating	Positive News See Recent CRM News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/12/2026	Wells Fargo & Company 3 of 5 stars	Michael Turrin 1 of 5 stars	Downgrade	Buy ➝ Strong Sell
10/12/2026	KeyCorp 2 of 5 stars	Jackson Ader 3 of 5 stars	Initiated Coverage	Sector Weight
10/12/2026	Evercore 3 of 5 stars		Initiated Coverage	Outperform
10/12/2026	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	Derrick Wood Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Buy
10/12/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Buy
10/12/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings	Raimo Lenschow Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Overweight ➝ Positive
10/12/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings	Tal Liani Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Underperform ➝ Buy	$160.00 ➝ $285.00	+24.48%
9/24/2026	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold (C-) ➝ Hold (C)
9/21/2026	Jefferies Financial Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Brent Thill Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy
9/18/2026	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Tyler Radke Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Market Outperform
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9/18/2026	Citizens Jmp Subscribe to MarketBeat All Access to unlock brokerage rankings	Patrick Walravens Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Market Outperform	$315.00	+29.44%
9/18/2026	Stephens Subscribe to MarketBeat All Access to unlock brokerage rankings	Brett Huff Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Equal Weight	$289.00	+18.76%
9/17/2026	DA Davidson Subscribe to MarketBeat All Access to unlock brokerage rankings	Gil Luria Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$225.00	-7.23%
9/17/2026	Guggenheim Subscribe to MarketBeat All Access to unlock brokerage rankings	John DiFucci Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$270.00 ➝ $300.00	+19.70%
9/17/2026	Oppenheimer Subscribe to MarketBeat All Access to unlock brokerage rankings	Brian Schwartz Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform
9/17/2026	Needham & Company LLC Subscribe to MarketBeat All Access to unlock brokerage rankings	Scott Berg Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy
9/17/2026	Freedom Broker Subscribe to MarketBeat All Access to unlock brokerage rankings	Egor Tolmachev Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$230.00 ➝ $295.00	+21.22%
9/17/2026	Stifel Nicolaus Subscribe to MarketBeat All Access to unlock brokerage rankings	Parker Lane Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$275.00 ➝ $300.00	+23.90%
9/17/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings	Rishi Jaluria Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Sector Perform	$250.00	+1.97%
9/17/2026	BMO Capital Markets Subscribe to MarketBeat All Access to unlock brokerage rankings	Keith Bachman Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Outperform	$250.00 ➝ $285.00	+13.71%
9/17/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access to unlock brokerage rankings	Matthew VanVliet Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$300.00	+19.70%
9/17/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access to unlock brokerage rankings	David Hynes Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$270.00 ➝ $300.00	+19.70%
9/16/2026	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Gregg Moskowitz Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Outperform	$265.00 ➝ $280.00	+11.63%
9/11/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Karl Keirstead Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy
9/2/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Keith Weiss Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$315.00	+22.09%
9/2/2026	BTIG Research Subscribe to MarketBeat All Access to unlock brokerage rankings	Allan Verkhovski Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$300.00	+16.28%
8/31/2026	Argus Subscribe to MarketBeat All Access to unlock brokerage rankings	Joseph Bonner Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$290.00 ➝ $300.00	+16.91%
8/27/2026	Raymond James Financial Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Strong-Buy
8/27/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
8/27/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Moerdler Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform
8/27/2026	Wolfe Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold ➝ Strong-Buy
8/27/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Murphy Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Overweight	$250.00 ➝ $265.00	+5.25%
8/27/2026	Truist Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Terry Tillman Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$280.00 ➝ $300.00	+45.62%
8/27/2026	Monness Crespi & Hardt Subscribe to MarketBeat All Access to unlock brokerage rankings	Brian White Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$222.00 ➝ $266.00	+29.12%
8/5/2026	Erste Group Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold ➝ Buy
7/20/2026	CLSA Subscribe to MarketBeat All Access to unlock brokerage rankings	Bhavtosh Vajpayee Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Hold	$165.00	-3.62%
7/1/2026	Wedbush Subscribe to MarketBeat All Access to unlock brokerage rankings	Daniel Ives Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Outperform
7/1/2026	Susquehanna Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Neutral
6/29/2026	Phillip Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Buy ➝ Hold	$253.00 ➝ $166.00	+4.91%
6/18/2026	Scotiabank Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Sector Outperform ➝ Sector Perform
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6/18/2026	HC Wainwright Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Negative
6/2/2026	Daiwa Securities Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$295.00 ➝ $280.00	+53.24%
5/29/2026	HSBC Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$350.00 ➝ $356.00	+86.39%
5/28/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings	Billy Fitzsimmons Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Overweight ➝ Neutral
5/28/2026	Roth Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy	$325.00	+82.72%
5/28/2026	Macquarie Infrastructure Subscribe to MarketBeat All Access to unlock brokerage rankings	Steve Koenig Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Neutral	$200.00 ➝ $190.00	+5.84%
5/28/2026	B. Riley Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Craig Ellis Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$205.00 ➝ $240.00	+33.36%
3/10/2026	Northland Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Nehal Chokshi Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Market Perform	$267.00 ➝ $229.00	+15.24%
12/11/2025	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Strong-Buy
12/4/2025	Robert W. Baird Subscribe to MarketBeat All Access to unlock brokerage rankings	Rob Oliver Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Outperform	$325.00 ➝ $315.00	+32.09%
5/28/2025	Westpark Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Curtis Shauger Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$320.00	+15.55%
2/27/2025	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Yun Kim Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Hold	$330.00 ➝ $300.00	+0.80%
2/19/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access to unlock brokerage rankings	Omar Sheikh Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Buy
10/17/2024	Cfra Subscribe to MarketBeat All Access to unlock brokerage rankings	Aaron Siegel Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$343.00	+16.88%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 06:16 AM ET.

Should I Buy Salesforce Stock? CRM Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 14, 2026. Please send any questions or comments about these Salesforce pros and cons to contact@marketbeat.com.

Salesforce
Bull Case

Here are some ways that investors could benefit from investing in Salesforce, Inc.:

Salesforce, Inc. recently received a rare double upgrade from Bank of America to a Buy rating with a price target of $285, which is significantly higher than the current stock price of $235.95, suggesting substantial upside potential as analysts argue that AI should deepen customer dependence on the company's platform.
The company demonstrated strong financial performance in its most recent quarter, reporting earnings per share of $5.90, which significantly beat the consensus estimate of $3.27, while revenue of $11.35 billion also exceeded expectations, indicating robust demand and operational efficiency.
Salesforce, Inc. is actively strengthening its artificial intelligence capabilities through strategic acquisitions, such as the purchase of AI-powered analytics platform Loops, and expanded partnerships with DocuSign to integrate intelligent agreement management natively into its Agentforce and Slack ecosystems.
Institutional investors are showing renewed confidence in the stock, with Sanders Morris Harris LLC increasing its stake by 259.9% in the third quarter and Generate Investment Management Ltd establishing a new position valued at approximately $5.98 million, signaling positive sentiment among professional fund managers.
The stock offers a modest dividend yield of 0.75% with a low payout ratio of 16.04%, providing income stability for investors while the company retains the majority of its earnings to fund growth initiatives and share buybacks.

Salesforce
Bear Case

Investors should be bearish about investing in Salesforce, Inc. for these reasons:

There is growing investor skepticism regarding the financial impact of agentic AI, with market participants demanding clearer evidence that AI adoption will materially increase revenue and margins rather than cannibalizing existing software spending, which is contributing to recent stock weakness.
Despite strong earnings, the stock has underperformed the broader market, losing 3.8% over the past twelve months compared to the S&P 500's 17.3% return, suggesting that the market is not fully rewarding the company's performance relative to its peers.
Short interest in Salesforce, Inc. has increased significantly, with shares shorted rising to 32.89 million as of September 30, 2026, representing a 1.67% month-over-month increase and indicating that a notable portion of traders are betting against the stock's future price appreciation.
Some analysts remain cautious, with Scotiabank downgrading the stock from "sector outperform" to "sector perform" and Barclays cutting its rating from "overweight" to "positive," reflecting concerns about the sustainability of growth or valuation levels.
The company faces a challenging valuation environment where the market is demanding proof of AI-related returns, and comparisons with competitors like ServiceNow highlight that while Salesforce has advantages in AI growth, the overall software sector is facing headwinds from AI cannibalization concerns.

CRM Forecast - Frequently Asked Questions

According to the research reports of 50 Wall Street equities research analysts, the average twelve-month stock price forecast for Salesforce is $278.12, with a high forecast of $400.00 and a low forecast of $165.00.

50 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Salesforce in the last twelve months. There are currently 3 sell ratings, 13 hold ratings, 31 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" CRM shares.

According to analysts, Salesforce's stock has a predicted upside of 12.75% based on their 12-month stock forecasts.

Over the previous 90 days, Salesforce's stock had 5 upgrades and 3 downgrades by analysts.

Salesforce has been rated by research analysts at Argus, Bank of America, Barclays, BMO Capital Markets, BTIG Research, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, Citizens Jmp, CLSA, DA Davidson, Deutsche Bank Aktiengesellschaft, Erste Group Bank, Evercore, Freedom Broker, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Mizuho, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Oppenheimer, Raymond James Financial, Royal Bank Of Canada, Sanford C. Bernstein, Stephens, Stifel Nicolaus, TD Cowen, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and Wolfe Research in the past 90 days.

Analysts like Salesforce more than other "technology" companies. The consensus rating for Salesforce is Moderate Buy while the average consensus rating for "technology" companies is Hold. Learn more on how CRM compares to other companies.

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MarketBeat monitors more than a dozen sources for Salesforce analyst ratings, with the most recent rating issued on 10/12/2026.

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Salesforce (CRM) Stock Forecast & Price Target