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Salesforce (CRM) Competitors

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$163.65 +6.72 (+4.28%)
Closing price 07/24/2026 03:59 PM Eastern
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$162.88 -0.77 (-0.47%)
As of 07/24/2026 07:34 PM Eastern
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CRM vs. ADBE, AMZN, GOOG, GOOGL, and META

Should you buy Salesforce stock or one of its competitors? MarketBeat compares Salesforce with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Salesforce include Adobe (ADBE), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Meta Platforms (META).

How does Salesforce compare to Adobe?

Adobe (NASDAQ:ADBE) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, dividends, profitability, analyst recommendations, valuation, earnings and institutional ownership.

In the previous week, Salesforce had 10 more articles in the media than Adobe. MarketBeat recorded 78 mentions for Salesforce and 68 mentions for Adobe. Salesforce's average media sentiment score of 1.11 beat Adobe's score of 0.78 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Adobe
40 Very Positive mention(s)
4 Positive mention(s)
13 Neutral mention(s)
4 Negative mention(s)
5 Very Negative mention(s)
Positive
Salesforce
58 Very Positive mention(s)
5 Positive mention(s)
8 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive

Adobe has a beta of 1.43, suggesting that its share price is 43% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.18, suggesting that its share price is 18% more volatile than the broader market.

Adobe currently has a consensus price target of $271.30, indicating a potential upside of 20.52%. Salesforce has a consensus price target of $249.51, indicating a potential upside of 52.46%. Given Salesforce's stronger consensus rating and higher possible upside, analysts clearly believe Salesforce is more favorable than Adobe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Adobe
6 Sell rating(s)
21 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.03
Salesforce
4 Sell rating(s)
16 Hold rating(s)
24 Buy rating(s)
2 Strong Buy rating(s)
2.52

Salesforce has higher revenue and earnings than Adobe. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Adobe$23.77B3.76$7.13B$17.4812.88
Salesforce$41.53B3.23$7.46B$8.6418.94

81.8% of Adobe shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 0.2% of Adobe shares are owned by insiders. Comparatively, 3.5% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Adobe has a net margin of 28.69% compared to Salesforce's net margin of 18.73%. Adobe's return on equity of 65.11% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Adobe28.69% 65.11% 25.60%
Salesforce 18.73%18.72%9.76%

Summary

Salesforce beats Adobe on 10 of the 17 factors compared between the two stocks.

How does Salesforce compare to Amazon.com?

Salesforce (NYSE:CRM) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, valuation, media sentiment, risk, earnings and profitability.

Salesforce has a net margin of 18.73% compared to Amazon.com's net margin of 12.22%. Amazon.com's return on equity of 19.92% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce18.73% 18.72% 9.76%
Amazon.com 12.22%19.92%9.86%

In the previous week, Amazon.com had 187 more articles in the media than Salesforce. MarketBeat recorded 265 mentions for Amazon.com and 78 mentions for Salesforce. Salesforce's average media sentiment score of 1.11 beat Amazon.com's score of 0.73 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
58 Very Positive mention(s)
5 Positive mention(s)
8 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
151 Very Positive mention(s)
41 Positive mention(s)
33 Neutral mention(s)
29 Negative mention(s)
9 Very Negative mention(s)
Positive

Salesforce presently has a consensus price target of $249.51, indicating a potential upside of 52.46%. Amazon.com has a consensus price target of $312.91, indicating a potential upside of 34.81%. Given Salesforce's higher possible upside, analysts plainly believe Salesforce is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
4 Sell rating(s)
16 Hold rating(s)
24 Buy rating(s)
2 Strong Buy rating(s)
2.52
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

80.4% of Salesforce shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 3.5% of Salesforce shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Amazon.com has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B3.23$7.46B$8.6418.94
Amazon.com$716.92B3.48$77.67B$8.3627.76

Salesforce has a beta of 1.18, indicating that its stock price is 18% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, indicating that its stock price is 46% more volatile than the broader market.

Summary

Amazon.com beats Salesforce on 11 of the 17 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Salesforce (NYSE:CRM) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, valuation, media sentiment, analyst recommendations, institutional ownership, profitability and dividends.

In the previous week, Alphabet had 299 more articles in the media than Salesforce. MarketBeat recorded 377 mentions for Alphabet and 78 mentions for Salesforce. Salesforce's average media sentiment score of 1.11 beat Alphabet's score of 0.56 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
58 Very Positive mention(s)
5 Positive mention(s)
8 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
176 Very Positive mention(s)
40 Positive mention(s)
74 Neutral mention(s)
62 Negative mention(s)
9 Very Negative mention(s)
Positive

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 3.5% of Salesforce shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.1%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Salesforce pays out 20.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Alphabet has higher revenue and earnings than Salesforce. Alphabet is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B3.23$7.46B$8.6418.94
Alphabet$402.84B9.60$132.17B$19.9116.03

Salesforce has a beta of 1.18, meaning that its share price is 18% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market.

Salesforce presently has a consensus price target of $249.51, suggesting a potential upside of 52.46%. Alphabet has a consensus price target of $410.09, suggesting a potential upside of 28.52%. Given Salesforce's higher possible upside, analysts clearly believe Salesforce is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
4 Sell rating(s)
16 Hold rating(s)
24 Buy rating(s)
2 Strong Buy rating(s)
2.52
Alphabet
0 Sell rating(s)
3 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.08

Alphabet has a net margin of 54.77% compared to Salesforce's net margin of 18.73%. Alphabet's return on equity of 51.32% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce18.73% 18.72% 9.76%
Alphabet 54.77%51.32%35.42%

Summary

Alphabet beats Salesforce on 14 of the 19 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Salesforce (NYSE:CRM) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, profitability, institutional ownership, analyst recommendations, earnings and valuation.

80.4% of Salesforce shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 3.5% of Salesforce shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Alphabet has a net margin of 54.77% compared to Salesforce's net margin of 18.73%. Alphabet's return on equity of 51.32% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce18.73% 18.72% 9.76%
Alphabet 54.77%51.32%35.42%

In the previous week, Alphabet had 233 more articles in the media than Salesforce. MarketBeat recorded 311 mentions for Alphabet and 78 mentions for Salesforce. Salesforce's average media sentiment score of 1.11 beat Alphabet's score of 0.58 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
58 Very Positive mention(s)
5 Positive mention(s)
8 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
160 Very Positive mention(s)
22 Positive mention(s)
65 Neutral mention(s)
49 Negative mention(s)
6 Very Negative mention(s)
Positive

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.1%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Salesforce pays out 20.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

Salesforce has a beta of 1.18, indicating that its stock price is 18% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, indicating that its stock price is 24% more volatile than the broader market.

Salesforce currently has a consensus target price of $249.51, suggesting a potential upside of 52.46%. Alphabet has a consensus target price of $419.86, suggesting a potential upside of 31.31%. Given Salesforce's higher possible upside, equities research analysts clearly believe Salesforce is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
4 Sell rating(s)
16 Hold rating(s)
24 Buy rating(s)
2 Strong Buy rating(s)
2.52
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

Alphabet has higher revenue and earnings than Salesforce. Alphabet is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B3.23$7.46B$8.6418.94
Alphabet$402.84B9.62$132.17B$19.9116.06

Summary

Alphabet beats Salesforce on 14 of the 19 factors compared between the two stocks.

How does Salesforce compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, valuation, dividends, media sentiment, profitability, earnings and institutional ownership.

In the previous week, Meta Platforms had 97 more articles in the media than Salesforce. MarketBeat recorded 175 mentions for Meta Platforms and 78 mentions for Salesforce. Salesforce's average media sentiment score of 1.11 beat Meta Platforms' score of 0.92 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
119 Very Positive mention(s)
4 Positive mention(s)
28 Neutral mention(s)
19 Negative mention(s)
2 Very Negative mention(s)
Positive
Salesforce
58 Very Positive mention(s)
5 Positive mention(s)
8 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive

Meta Platforms has a net margin of 32.84% compared to Salesforce's net margin of 18.73%. Meta Platforms' return on equity of 36.93% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
Salesforce 18.73%18.72%9.76%

Meta Platforms has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.49$60.46B$27.5121.64
Salesforce$41.53B3.23$7.46B$8.6418.94

Meta Platforms has a beta of 1.25, indicating that its share price is 25% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.18, indicating that its share price is 18% more volatile than the broader market.

Meta Platforms presently has a consensus price target of $835.64, indicating a potential upside of 40.40%. Salesforce has a consensus price target of $249.51, indicating a potential upside of 52.46%. Given Salesforce's higher possible upside, analysts clearly believe Salesforce is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
1 Sell rating(s)
8 Hold rating(s)
34 Buy rating(s)
5 Strong Buy rating(s)
2.90
Salesforce
4 Sell rating(s)
16 Hold rating(s)
24 Buy rating(s)
2 Strong Buy rating(s)
2.52

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.4%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.1%. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Salesforce pays out 20.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has raised its dividend for 1 consecutive years and Salesforce has raised its dividend for 1 consecutive years.

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by insiders. Comparatively, 3.5% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Meta Platforms beats Salesforce on 15 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRM vs. The Competition

Export
MetricSalesforceCOMP IndustryComputer SectorNYSE Exchange
Market Cap$134.04B$127.01B$37.15B$23.58B
Dividend Yield1.08%2.07%3.18%4.21%
P/E Ratio18.9421.32167.8930.95
Price / Sales3.234.35596.7319.97
Price / Cash10.0016.2642.4718.55
Price / Book2.5534.139.094.73
Net Income$7.46B$5.27B$1.07B$1.07B
7 Day Performance-4.41%-3.15%-1.81%-0.45%
1 Month Performance3.43%1.73%-3.68%-0.41%
1 Year Performance-39.19%-25.19%133.84%14.19%

Salesforce Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRM
Salesforce
4.9783 of 5 stars		$163.65
+4.3%		$249.51
+52.5%		-39.2%$134.04B$41.53B18.9483,334
ADBE
Adobe
4.4128 of 5 stars		$234.71
-1.1%		$275.93
+17.6%		-39.3%$93.30B$23.77B13.4331,360
AMZN
Amazon.com
4.7663 of 5 stars		$250.25
+1.2%		$312.76
+25.0%		+0.3%$2.69T$716.92B29.941,576,000
GOOG
Alphabet
4.6861 of 5 stars		$352.38
+1.8%		$383.44
+8.8%		+64.4%$4.27T$402.84B26.88190,200
GOOGL
Alphabet
4.7883 of 5 stars		$352.55
+1.7%		$414.11
+17.5%		+65.5%$4.27T$402.84B26.90190,820

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This page (NYSE:CRM) was last updated on 7/26/2026 by MarketBeat.com Staff.
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