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Salesforce (CRM) Competitors

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$165.60 -0.51 (-0.31%)
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CRM vs. ADBE, AMZN, GOOG, GOOGL, and META

Should you buy Salesforce stock or one of its competitors? MarketBeat compares Salesforce with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Salesforce include Adobe (ADBE), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Meta Platforms (META).

How does Salesforce compare to Adobe?

Salesforce (NYSE:CRM) and Adobe (NASDAQ:ADBE) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, analyst recommendations, risk, media sentiment, institutional ownership, dividends, valuation and earnings.

80.4% of Salesforce shares are held by institutional investors. Comparatively, 81.8% of Adobe shares are held by institutional investors. 3.5% of Salesforce shares are held by company insiders. Comparatively, 0.2% of Adobe shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Salesforce has a beta of 1.18, meaning that its share price is 18% more volatile than the broader market. Comparatively, Adobe has a beta of 1.43, meaning that its share price is 43% more volatile than the broader market.

Salesforce currently has a consensus price target of $254.42, indicating a potential upside of 53.64%. Adobe has a consensus price target of $278.40, indicating a potential upside of 27.67%. Given Salesforce's stronger consensus rating and higher probable upside, research analysts clearly believe Salesforce is more favorable than Adobe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
4 Sell rating(s)
12 Hold rating(s)
28 Buy rating(s)
1 Strong Buy rating(s)
2.58
Adobe
4 Sell rating(s)
22 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.06

Adobe has a net margin of 28.69% compared to Salesforce's net margin of 18.73%. Adobe's return on equity of 65.11% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce18.73% 18.72% 9.76%
Adobe 28.69%65.11%25.60%

In the previous week, Adobe had 26 more articles in the media than Salesforce. MarketBeat recorded 79 mentions for Adobe and 53 mentions for Salesforce. Salesforce's average media sentiment score of 0.94 beat Adobe's score of 0.82 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
32 Very Positive mention(s)
7 Positive mention(s)
10 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Adobe
40 Very Positive mention(s)
7 Positive mention(s)
18 Neutral mention(s)
8 Negative mention(s)
3 Very Negative mention(s)
Positive

Salesforce has higher revenue and earnings than Adobe. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$42.83B3.17$7.46B$8.6419.17
Adobe$23.77B3.65$7.13B$17.4812.48

Summary

Salesforce beats Adobe on 9 of the 17 factors compared between the two stocks.

How does Salesforce compare to Amazon.com?

Salesforce (NYSE:CRM) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, analyst recommendations, risk, dividends and profitability.

In the previous week, Amazon.com had 219 more articles in the media than Salesforce. MarketBeat recorded 272 mentions for Amazon.com and 53 mentions for Salesforce. Salesforce's average media sentiment score of 0.94 beat Amazon.com's score of 0.86 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
32 Very Positive mention(s)
7 Positive mention(s)
10 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Amazon.com
165 Very Positive mention(s)
40 Positive mention(s)
40 Neutral mention(s)
20 Negative mention(s)
6 Very Negative mention(s)
Positive

Salesforce has a net margin of 18.73% compared to Amazon.com's net margin of 12.22%. Amazon.com's return on equity of 19.92% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce18.73% 18.72% 9.76%
Amazon.com 12.22%19.92%9.86%

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 3.5% of Salesforce shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Amazon.com has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$42.83B3.17$7.46B$8.6419.17
Amazon.com$742.78B3.54$77.67B$8.3629.21

Salesforce has a beta of 1.18, meaning that its stock price is 18% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, meaning that its stock price is 46% more volatile than the broader market.

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.1%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Salesforce pays out 20.4% of its earnings in the form of a dividend. Amazon.com pays out 2.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has raised its dividend for 1 consecutive years. Salesforce is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Salesforce currently has a consensus price target of $254.42, suggesting a potential upside of 53.64%. Amazon.com has a consensus price target of $312.79, suggesting a potential upside of 28.11%. Given Salesforce's higher possible upside, equities analysts plainly believe Salesforce is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
4 Sell rating(s)
12 Hold rating(s)
28 Buy rating(s)
1 Strong Buy rating(s)
2.58
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

Summary

Amazon.com beats Salesforce on 12 of the 20 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, dividends, risk, earnings, profitability, media sentiment and valuation.

Alphabet has a net margin of 37.92% compared to Salesforce's net margin of 18.73%. Alphabet's return on equity of 38.99% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Salesforce 18.73%18.72%9.76%

27.3% of Alphabet shares are held by institutional investors. Comparatively, 80.4% of Salesforce shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 3.5% of Salesforce shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Alphabet has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.98$132.17B$13.1127.83
Salesforce$42.83B3.17$7.46B$8.6419.17

Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.18, indicating that its share price is 18% more volatile than the broader market.

Alphabet presently has a consensus target price of $376.19, indicating a potential upside of 3.09%. Salesforce has a consensus target price of $254.42, indicating a potential upside of 53.64%. Given Salesforce's higher possible upside, analysts clearly believe Salesforce is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
4 Strong Buy rating(s)
3.00
Salesforce
4 Sell rating(s)
12 Hold rating(s)
28 Buy rating(s)
1 Strong Buy rating(s)
2.58

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.1%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Salesforce pays out 20.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Salesforce has raised its dividend for 1 consecutive years.

In the previous week, Alphabet had 115 more articles in the media than Salesforce. MarketBeat recorded 168 mentions for Alphabet and 53 mentions for Salesforce. Salesforce's average media sentiment score of 0.94 beat Alphabet's score of 0.70 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
92 Very Positive mention(s)
17 Positive mention(s)
27 Neutral mention(s)
21 Negative mention(s)
7 Very Negative mention(s)
Positive
Salesforce
32 Very Positive mention(s)
7 Positive mention(s)
10 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Alphabet beats Salesforce on 15 of the 19 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, profitability, dividends, valuation, risk, earnings, media sentiment and institutional ownership.

In the previous week, Alphabet had 107 more articles in the media than Salesforce. MarketBeat recorded 160 mentions for Alphabet and 53 mentions for Salesforce. Salesforce's average media sentiment score of 0.94 beat Alphabet's score of 0.89 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
111 Very Positive mention(s)
8 Positive mention(s)
19 Neutral mention(s)
15 Negative mention(s)
2 Very Negative mention(s)
Positive
Salesforce
32 Very Positive mention(s)
7 Positive mention(s)
10 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 3.5% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Alphabet presently has a consensus target price of $413.54, indicating a potential upside of 12.85%. Salesforce has a consensus target price of $254.42, indicating a potential upside of 53.64%. Given Salesforce's higher probable upside, analysts plainly believe Salesforce is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Salesforce
4 Sell rating(s)
12 Hold rating(s)
28 Buy rating(s)
1 Strong Buy rating(s)
2.58

Alphabet has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.02$132.17B$13.1127.95
Salesforce$42.83B3.17$7.46B$8.6419.17

Alphabet has a net margin of 37.92% compared to Salesforce's net margin of 18.73%. Alphabet's return on equity of 38.99% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Salesforce 18.73%18.72%9.76%

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.1%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Salesforce pays out 20.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Salesforce has raised its dividend for 1 consecutive years.

Alphabet has a beta of 1.24, indicating that its share price is 24% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.18, indicating that its share price is 18% more volatile than the broader market.

Summary

Alphabet beats Salesforce on 15 of the 19 factors compared between the two stocks.

How does Salesforce compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, analyst recommendations, institutional ownership, risk, earnings, valuation and dividends.

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by insiders. Comparatively, 3.5% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Meta Platforms had 90 more articles in the media than Salesforce. MarketBeat recorded 143 mentions for Meta Platforms and 53 mentions for Salesforce. Salesforce's average media sentiment score of 0.94 beat Meta Platforms' score of 0.84 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
89 Very Positive mention(s)
5 Positive mention(s)
26 Neutral mention(s)
14 Negative mention(s)
6 Very Negative mention(s)
Positive
Salesforce
32 Very Positive mention(s)
7 Positive mention(s)
10 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Meta Platforms has a beta of 1.25, meaning that its stock price is 25% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.18, meaning that its stock price is 18% more volatile than the broader market.

Meta Platforms currently has a consensus target price of $840.64, suggesting a potential upside of 40.04%. Salesforce has a consensus target price of $254.42, suggesting a potential upside of 53.64%. Given Salesforce's higher possible upside, analysts plainly believe Salesforce is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
1 Sell rating(s)
10 Hold rating(s)
34 Buy rating(s)
3 Strong Buy rating(s)
2.81
Salesforce
4 Sell rating(s)
12 Hold rating(s)
28 Buy rating(s)
1 Strong Buy rating(s)
2.58

Meta Platforms has a net margin of 32.84% compared to Salesforce's net margin of 18.73%. Meta Platforms' return on equity of 36.93% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
Salesforce 18.73%18.72%9.76%

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.1%. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Salesforce pays out 20.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has increased its dividend for 1 consecutive years and Salesforce has increased its dividend for 1 consecutive years.

Meta Platforms has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.56$60.46B$27.5121.82
Salesforce$42.83B3.17$7.46B$8.6419.17

Summary

Meta Platforms beats Salesforce on 15 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRM vs. The Competition

MetricSalesforceCOMP IndustryComputer SectorNYSE Exchange
Market Cap$135.63B$131.49B$38.71B$23.62B
Dividend Yield1.06%2.05%3.19%3.98%
P/E Ratio19.1721.3079.1431.58
Price / Sales3.174.64595.90177.70
Price / Cash10.1517.0745.6418.69
Price / Book2.5835.899.704.83
Net Income$7.46B$5.27B$1.07B$1.07B
7 Day Performance4.73%4.17%3.00%0.72%
1 Month Performance-10.90%-1.80%1.08%3.64%
1 Year Performance-39.02%-24.11%144.51%18.34%

Salesforce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRM
Salesforce
4.9192 of 5 stars
$165.60
-0.3%
$254.42
+53.6%
-38.9%$135.63B$42.83B19.1783,334
ADBE
Adobe
4.8157 of 5 stars
$205.58
+1.4%
$278.16
+35.3%
-42.1%$81.71B$25.20B11.7631,360
AMZN
Amazon.com
4.9157 of 5 stars
$240.67
+3.4%
$312.78
+30.0%
+8.8%$2.59T$716.92B28.781,576,000
GOOG
Alphabet
3.7376 of 5 stars
$350.48
+4.7%
$376.78
+7.5%
+97.6%$4.25T$422.50B26.74190,200
GOOGL
Alphabet
4.4112 of 5 stars
$352.49
+4.5%
$413.13
+17.2%
+101.0%$4.27T$422.50B26.89190,820

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This page (NYSE:CRM) was last updated on 7/6/2026 by MarketBeat.com Staff.
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