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Salesforce (CRM) Competitors

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$238.55 +0.97 (+0.41%)
Closing price 09/24/2026 03:59 PM Eastern
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$238.20 -0.35 (-0.15%)
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CRM vs. ADBE, AMZN, GOOG, GOOGL, and META

Should you buy Salesforce stock or one of its competitors? Salesforce's main competitors and comparable companies include Adobe (ADBE), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Meta Platforms (META). Companies are selected based on similarities in market, industry, and size.

How does Salesforce compare to Adobe?

Adobe (NASDAQ:ADBE) and Salesforce (NYSE:CRM) are both large-cap technology companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, valuation, institutional ownership, risk, dividends, earnings and analyst recommendations.

In the previous week, Salesforce had 8 more articles in the media than Adobe. MarketBeat recorded 56 mentions for Salesforce and 48 mentions for Adobe. Adobe's average media sentiment score of 0.60 beat Salesforce's score of 0.53 indicating that Adobe is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Adobe
24 Very Positive mention(s)
5 Positive mention(s)
14 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Salesforce
20 Very Positive mention(s)
14 Positive mention(s)
12 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive

Salesforce has higher revenue and earnings than Adobe. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Adobe$23.77B4.00$7.13B$17.9213.33
Salesforce$41.53B4.73$7.46B$10.9721.75

81.8% of Adobe shares are held by institutional investors. Comparatively, 80.4% of Salesforce shares are held by institutional investors. 0.2% of Adobe shares are held by company insiders. Comparatively, 3.5% of Salesforce shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Adobe currently has a consensus price target of $282.68, indicating a potential upside of 18.31%. Salesforce has a consensus price target of $275.14, indicating a potential upside of 15.34%. Given Adobe's higher possible upside, equities analysts plainly believe Adobe is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Adobe
5 Sell rating(s)
21 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.06
Salesforce
3 Sell rating(s)
14 Hold rating(s)
30 Buy rating(s)
3 Strong Buy rating(s)
2.66

Adobe has a beta of 1.42, meaning that its share price is 42% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.2, meaning that its share price is 20% more volatile than the broader market.

Adobe has a net margin of 28.05% compared to Salesforce's net margin of 21.99%. Adobe's return on equity of 65.65% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Adobe28.05% 65.65% 25.54%
Salesforce 21.99%24.90%11.27%

Summary

Salesforce beats Adobe on 9 of the 17 factors compared between the two stocks.

How does Salesforce compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Salesforce (NYSE:CRM) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, risk, valuation, analyst recommendations, media sentiment and institutional ownership.

Salesforce has a net margin of 21.99% compared to Amazon.com's net margin of 17.44%. Salesforce's return on equity of 24.90% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Salesforce 21.99%24.90%11.27%

Amazon.com has a beta of 1.44, indicating that its stock price is 44% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.2, indicating that its stock price is 20% more volatile than the broader market.

Amazon.com has higher revenue and earnings than Salesforce. Amazon.com is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.75$77.67B$12.4320.06
Salesforce$41.53B4.73$7.46B$10.9721.75

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 80.4% of Salesforce shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 3.5% of Salesforce shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Amazon.com presently has a consensus target price of $321.19, indicating a potential upside of 28.80%. Salesforce has a consensus target price of $275.14, indicating a potential upside of 15.34%. Given Amazon.com's stronger consensus rating and higher possible upside, equities analysts clearly believe Amazon.com is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
Salesforce
3 Sell rating(s)
14 Hold rating(s)
30 Buy rating(s)
3 Strong Buy rating(s)
2.66

In the previous week, Amazon.com had 351 more articles in the media than Salesforce. MarketBeat recorded 407 mentions for Amazon.com and 56 mentions for Salesforce. Amazon.com's average media sentiment score of 1.00 beat Salesforce's score of 0.53 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
278 Very Positive mention(s)
61 Positive mention(s)
27 Neutral mention(s)
26 Negative mention(s)
13 Very Negative mention(s)
Positive
Salesforce
20 Very Positive mention(s)
14 Positive mention(s)
12 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Amazon.com beats Salesforce on 10 of the 17 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Salesforce (NYSE:CRM) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, risk, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.

Alphabet has a net margin of 54.77% compared to Salesforce's net margin of 21.99%. Alphabet's return on equity of 51.32% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce21.99% 24.90% 11.27%
Alphabet 54.77%51.32%35.42%

Salesforce has a beta of 1.2, suggesting that its stock price is 20% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market.

80.4% of Salesforce shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 3.5% of Salesforce shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Alphabet has higher revenue and earnings than Salesforce. Alphabet is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B4.73$7.46B$10.9721.75
Alphabet$402.84B10.29$132.17B$19.9117.03

In the previous week, Alphabet had 79 more articles in the media than Salesforce. MarketBeat recorded 135 mentions for Alphabet and 56 mentions for Salesforce. Salesforce's average media sentiment score of 0.53 beat Alphabet's score of 0.36 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
20 Very Positive mention(s)
14 Positive mention(s)
12 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
51 Very Positive mention(s)
20 Positive mention(s)
30 Neutral mention(s)
23 Negative mention(s)
7 Very Negative mention(s)
Neutral

Salesforce currently has a consensus target price of $275.14, suggesting a potential upside of 15.34%. Alphabet has a consensus target price of $420.55, suggesting a potential upside of 24.05%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
14 Hold rating(s)
30 Buy rating(s)
3 Strong Buy rating(s)
2.66
Alphabet
0 Sell rating(s)
4 Hold rating(s)
34 Buy rating(s)
7 Strong Buy rating(s)
3.07

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.7%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Salesforce pays out 16.0% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

Summary

Alphabet beats Salesforce on 15 of the 19 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Salesforce (NYSE:CRM) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, institutional ownership, earnings, profitability, valuation and media sentiment.

Alphabet has higher revenue and earnings than Salesforce. Alphabet is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.39$132.17B$19.9117.20
Salesforce$41.53B4.73$7.46B$10.9721.75

Alphabet has a beta of 1.22, indicating that its share price is 22% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.2, indicating that its share price is 20% more volatile than the broader market.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.7%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Salesforce pays out 16.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Salesforce has raised its dividend for 1 consecutive years.

In the previous week, Alphabet had 126 more articles in the media than Salesforce. MarketBeat recorded 182 mentions for Alphabet and 56 mentions for Salesforce. Alphabet's average media sentiment score of 0.79 beat Salesforce's score of 0.53 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
110 Very Positive mention(s)
11 Positive mention(s)
33 Neutral mention(s)
23 Negative mention(s)
1 Very Negative mention(s)
Positive
Salesforce
20 Very Positive mention(s)
14 Positive mention(s)
12 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 3.5% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Alphabet presently has a consensus target price of $425.50, suggesting a potential upside of 24.28%. Salesforce has a consensus target price of $275.14, suggesting a potential upside of 15.34%. Given Alphabet's stronger consensus rating and higher possible upside, equities research analysts clearly believe Alphabet is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02
Salesforce
3 Sell rating(s)
14 Hold rating(s)
30 Buy rating(s)
3 Strong Buy rating(s)
2.66

Alphabet has a net margin of 54.77% compared to Salesforce's net margin of 21.99%. Alphabet's return on equity of 51.32% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Salesforce 21.99%24.90%11.27%

Summary

Alphabet beats Salesforce on 16 of the 19 factors compared between the two stocks.

How does Salesforce compare to Meta Platforms?

Salesforce (NYSE:CRM) and Meta Platforms (NASDAQ:META) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, media sentiment, earnings, analyst recommendations, valuation, risk, dividends and institutional ownership.

In the previous week, Meta Platforms had 254 more articles in the media than Salesforce. MarketBeat recorded 310 mentions for Meta Platforms and 56 mentions for Salesforce. Meta Platforms' average media sentiment score of 0.86 beat Salesforce's score of 0.53 indicating that Meta Platforms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
20 Very Positive mention(s)
14 Positive mention(s)
12 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive
Meta Platforms
193 Very Positive mention(s)
18 Positive mention(s)
58 Neutral mention(s)
26 Negative mention(s)
0 Very Negative mention(s)
Positive

Meta Platforms has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B4.73$7.46B$10.9721.75
Meta Platforms$228.25B8.68$60.46B$26.5529.29

80.4% of Salesforce shares are held by institutional investors. Comparatively, 79.9% of Meta Platforms shares are held by institutional investors. 3.5% of Salesforce shares are held by company insiders. Comparatively, 13.5% of Meta Platforms shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Salesforce currently has a consensus target price of $275.14, indicating a potential upside of 15.34%. Meta Platforms has a consensus target price of $780.12, indicating a potential upside of 0.33%. Given Salesforce's higher possible upside, equities analysts clearly believe Salesforce is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
14 Hold rating(s)
30 Buy rating(s)
3 Strong Buy rating(s)
2.66
Meta Platforms
0 Sell rating(s)
10 Hold rating(s)
44 Buy rating(s)
3 Strong Buy rating(s)
2.88

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.7%. Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Salesforce pays out 16.0% of its earnings in the form of a dividend. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has raised its dividend for 1 consecutive years and Meta Platforms has raised its dividend for 1 consecutive years.

Meta Platforms has a net margin of 29.83% compared to Salesforce's net margin of 21.99%. Meta Platforms' return on equity of 33.18% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce21.99% 24.90% 11.27%
Meta Platforms 29.83%33.18%20.07%

Salesforce has a beta of 1.2, indicating that its share price is 20% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, indicating that its share price is 25% more volatile than the broader market.

Summary

Meta Platforms beats Salesforce on 15 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRM vs. The Competition

MetricSalesforceSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$191.99B$15.97B$31.40B$23.08B
Dividend Yield0.75%3.42%2.75%3.61%
P/E Ratio21.75142.5679.0027.93
Price / Sales4.731,288.79589.9921.78
Price / Cash14.2647.5449.7038.70
Price / Book5.128.857.984.65
Net Income$7.46B$434.54M$702.99M$1.07B
7 Day Performance0.42%0.85%1.15%-1.32%
1 Month Performance15.95%-2.50%-1.80%-5.42%
1 Year Performance-0.99%-0.32%178.16%7.64%

Salesforce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRM
Salesforce
3.9843 of 5 stars
$238.55
+0.4%
$275.14
+15.3%
-3.0%$191.99B$41.53B21.7583,334
ADBE
Adobe
4.5931 of 5 stars
$264.51
+4.9%
$281.08
+6.3%
-32.4%$104.99B$23.77B14.7431,360
AMZN
Amazon.com
4.9838 of 5 stars
$254.81
-0.8%
$323.26
+26.9%
+13.2%$2.75T$716.92B20.511,576,000
GOOG
Alphabet
4.5924 of 5 stars
$344.21
+2.6%
$415.55
+20.7%
+36.8%$4.20T$402.84B17.26198,933
GOOGL
Alphabet
4.7087 of 5 stars
$347.75
+2.7%
$420.19
+20.8%
+38.5%$4.25T$402.84B17.43190,820

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This page (NYSE:CRM) was last updated on 9/25/2026 by MarketBeat.com Staff.
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