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Salesforce (CRM) Competitors

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$161.41 -3.14 (-1.91%)
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CRM vs. ADBE, AMZN, GOOG, GOOGL, and META

Should you buy Salesforce stock or one of its competitors? MarketBeat compares Salesforce with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Salesforce include Adobe (ADBE), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Meta Platforms (META).

How does Salesforce compare to Adobe?

Salesforce (NYSE:CRM) and Adobe (NASDAQ:ADBE) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, analyst recommendations, institutional ownership, dividends, earnings, risk, valuation and profitability.

Salesforce has a beta of 1.16, suggesting that its stock price is 16% more volatile than the broader market. Comparatively, Adobe has a beta of 1.42, suggesting that its stock price is 42% more volatile than the broader market.

Salesforce has higher revenue and earnings than Adobe. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B3.18$7.46B$8.6418.69
Adobe$23.77B3.52$7.13B$17.4811.83

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 81.8% of Adobe shares are owned by institutional investors. 3.5% of Salesforce shares are owned by insiders. Comparatively, 0.2% of Adobe shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Adobe had 99 more articles in the media than Salesforce. MarketBeat recorded 222 mentions for Adobe and 123 mentions for Salesforce. Salesforce's average media sentiment score of 1.23 beat Adobe's score of 0.45 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
91 Very Positive mention(s)
11 Positive mention(s)
9 Neutral mention(s)
5 Negative mention(s)
3 Very Negative mention(s)
Positive
Adobe
90 Very Positive mention(s)
38 Positive mention(s)
34 Neutral mention(s)
39 Negative mention(s)
9 Very Negative mention(s)
Neutral

Salesforce presently has a consensus price target of $259.26, suggesting a potential upside of 60.55%. Adobe has a consensus price target of $278.16, suggesting a potential upside of 34.50%. Given Salesforce's stronger consensus rating and higher probable upside, research analysts plainly believe Salesforce is more favorable than Adobe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
2 Sell rating(s)
9 Hold rating(s)
27 Buy rating(s)
1 Strong Buy rating(s)
2.69
Adobe
5 Sell rating(s)
21 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.00

Adobe has a net margin of 28.69% compared to Salesforce's net margin of 18.73%. Adobe's return on equity of 65.11% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce18.73% 18.72% 9.76%
Adobe 28.69%65.11%25.60%

Summary

Salesforce beats Adobe on 9 of the 17 factors compared between the two stocks.

How does Salesforce compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Salesforce (NYSE:CRM) are related large-cap companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, risk, dividends, earnings, institutional ownership, analyst recommendations, valuation and media sentiment.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 80.4% of Salesforce shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 3.5% of Salesforce shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Amazon.com presently has a consensus target price of $312.78, indicating a potential upside of 26.91%. Salesforce has a consensus target price of $259.26, indicating a potential upside of 60.55%. Given Salesforce's higher probable upside, analysts clearly believe Salesforce is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Salesforce
2 Sell rating(s)
9 Hold rating(s)
27 Buy rating(s)
1 Strong Buy rating(s)
2.69

Salesforce has a net margin of 18.73% compared to Amazon.com's net margin of 12.22%. Amazon.com's return on equity of 19.92% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Salesforce 18.73%18.72%9.76%

Amazon.com has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market.

In the previous week, Amazon.com had 190 more articles in the media than Salesforce. MarketBeat recorded 313 mentions for Amazon.com and 123 mentions for Salesforce. Salesforce's average media sentiment score of 1.23 beat Amazon.com's score of 0.95 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
208 Very Positive mention(s)
45 Positive mention(s)
42 Neutral mention(s)
12 Negative mention(s)
4 Very Negative mention(s)
Positive
Salesforce
91 Very Positive mention(s)
11 Positive mention(s)
9 Neutral mention(s)
5 Negative mention(s)
3 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.70$77.67B$8.3629.48
Salesforce$41.53B3.18$7.46B$8.6418.69

Summary

Amazon.com beats Salesforce on 11 of the 17 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, media sentiment, risk, dividends and earnings.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.1%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Salesforce pays out 20.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Salesforce has increased its dividend for 1 consecutive years.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 3.5% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Alphabet has a net margin of 37.92% compared to Salesforce's net margin of 18.73%. Alphabet's return on equity of 38.99% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Salesforce 18.73%18.72%9.76%

Alphabet presently has a consensus target price of $376.78, suggesting a potential upside of 1.51%. Salesforce has a consensus target price of $259.26, suggesting a potential upside of 60.55%. Given Salesforce's higher probable upside, analysts clearly believe Salesforce is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
5 Strong Buy rating(s)
3.03
Salesforce
2 Sell rating(s)
9 Hold rating(s)
27 Buy rating(s)
1 Strong Buy rating(s)
2.69

In the previous week, Alphabet had 64 more articles in the media than Salesforce. MarketBeat recorded 187 mentions for Alphabet and 123 mentions for Salesforce. Salesforce's average media sentiment score of 1.23 beat Alphabet's score of 0.88 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
127 Very Positive mention(s)
15 Positive mention(s)
24 Neutral mention(s)
17 Negative mention(s)
2 Very Negative mention(s)
Positive
Salesforce
91 Very Positive mention(s)
11 Positive mention(s)
9 Neutral mention(s)
5 Negative mention(s)
3 Very Negative mention(s)
Positive

Alphabet has a beta of 1.23, meaning that its stock price is 23% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market.

Alphabet has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.16$132.17B$13.1128.31
Salesforce$41.53B3.18$7.46B$8.6418.69

Summary

Alphabet beats Salesforce on 15 of the 19 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, risk, analyst recommendations, profitability, media sentiment, dividends, earnings and valuation.

Alphabet has a net margin of 37.92% compared to Salesforce's net margin of 18.73%. Alphabet's return on equity of 38.99% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Salesforce 18.73%18.72%9.76%

In the previous week, Alphabet had 74 more articles in the media than Salesforce. MarketBeat recorded 197 mentions for Alphabet and 123 mentions for Salesforce. Salesforce's average media sentiment score of 1.23 beat Alphabet's score of 1.10 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
156 Very Positive mention(s)
4 Positive mention(s)
20 Neutral mention(s)
13 Negative mention(s)
2 Very Negative mention(s)
Positive
Salesforce
91 Very Positive mention(s)
11 Positive mention(s)
9 Neutral mention(s)
5 Negative mention(s)
3 Very Negative mention(s)
Positive

Alphabet currently has a consensus price target of $413.13, indicating a potential upside of 10.67%. Salesforce has a consensus price target of $259.26, indicating a potential upside of 60.55%. Given Salesforce's higher possible upside, analysts clearly believe Salesforce is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Salesforce
2 Sell rating(s)
9 Hold rating(s)
27 Buy rating(s)
1 Strong Buy rating(s)
2.69

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.1%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Salesforce pays out 20.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Salesforce has raised its dividend for 1 consecutive years.

Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.16, suggesting that its stock price is 16% more volatile than the broader market.

Alphabet has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.23$132.17B$13.1128.47
Salesforce$41.53B3.18$7.46B$8.6418.69

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 3.5% of Salesforce shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Alphabet beats Salesforce on 15 of the 19 factors compared between the two stocks.

How does Salesforce compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, dividends, valuation, institutional ownership and media sentiment.

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 80.4% of Salesforce shares are held by institutional investors. 13.5% of Meta Platforms shares are held by insiders. Comparatively, 3.5% of Salesforce shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Meta Platforms has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$214.96B7.05$60.46B$27.5121.78
Salesforce$41.53B3.18$7.46B$8.6418.69

Meta Platforms currently has a consensus target price of $840.60, indicating a potential upside of 40.28%. Salesforce has a consensus target price of $259.26, indicating a potential upside of 60.55%. Given Salesforce's higher possible upside, analysts plainly believe Salesforce is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
1 Sell rating(s)
9 Hold rating(s)
35 Buy rating(s)
3 Strong Buy rating(s)
2.83
Salesforce
2 Sell rating(s)
9 Hold rating(s)
27 Buy rating(s)
1 Strong Buy rating(s)
2.69

Meta Platforms has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.16, indicating that its share price is 16% more volatile than the broader market.

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.4%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.1%. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Salesforce pays out 20.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has increased its dividend for 1 consecutive years and Salesforce has increased its dividend for 1 consecutive years.

In the previous week, Meta Platforms had 82 more articles in the media than Salesforce. MarketBeat recorded 205 mentions for Meta Platforms and 123 mentions for Salesforce. Salesforce's average media sentiment score of 1.23 beat Meta Platforms' score of 0.93 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
138 Very Positive mention(s)
12 Positive mention(s)
28 Neutral mention(s)
22 Negative mention(s)
3 Very Negative mention(s)
Positive
Salesforce
91 Very Positive mention(s)
11 Positive mention(s)
9 Neutral mention(s)
5 Negative mention(s)
3 Very Negative mention(s)
Positive

Meta Platforms has a net margin of 32.84% compared to Salesforce's net margin of 18.73%. Meta Platforms' return on equity of 36.93% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
Salesforce 18.73%18.72%9.76%

Summary

Meta Platforms beats Salesforce on 15 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRM vs. The Competition

MetricSalesforceCOMP IndustryComputer SectorNYSE Exchange
Market Cap$132.23B$141.99B$39.55B$23.39B
Dividend Yield1.06%2.04%3.16%4.05%
P/E Ratio18.6920.0980.7231.42
Price / Sales3.184.68630.5420.89
Price / Cash10.1416.6949.0218.64
Price / Book2.5230.679.924.71
Net Income$7.46B$5.27B$1.07B$1.07B
7 Day Performance-7.88%-3.39%1.45%1.32%
1 Month Performance-7.07%-1.51%6.39%3.36%
1 Year Performance-38.75%-20.62%159.40%23.00%

Salesforce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRM
Salesforce
4.984 of 5 stars
$161.41
-1.9%
$259.26
+60.6%
-36.3%$132.52B$41.53B18.7383,334
ADBE
Adobe
4.8171 of 5 stars
$246.05
-2.1%
$331.65
+34.8%
-47.3%$99.31B$24.45B14.3131,360
AMZN
Amazon.com
4.9475 of 5 stars
$245.46
-0.2%
$312.52
+27.3%
+16.0%$2.64T$742.78B29.321,576,000
GOOG
Alphabet
3.7365 of 5 stars
$359.05
-1.8%
$376.00
+4.7%
+108.7%$4.34T$422.50B27.35190,200
GOOGL
Alphabet
4.2898 of 5 stars
$361.89
-1.8%
$413.13
+14.2%
+111.5%$4.38T$422.50B27.57190,820

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This page (NYSE:CRM) was last updated on 6/16/2026 by MarketBeat.com Staff.
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