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Salesforce (CRM) Competitors

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$179.48 +0.40 (+0.22%)
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CRM vs. ADBE, AMZN, GOOG, GOOGL, and META

Should you buy Salesforce stock or one of its competitors? MarketBeat compares Salesforce with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Salesforce include Adobe (ADBE), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Meta Platforms (META).

How does Salesforce compare to Adobe?

Salesforce (NYSE:CRM) and Adobe (NASDAQ:ADBE) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, media sentiment, profitability, valuation, dividends, analyst recommendations and risk.

Adobe has a net margin of 29.48% compared to Salesforce's net margin of 17.96%. Adobe's return on equity of 64.48% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce17.96% 15.38% 9.19%
Adobe 29.48%64.48%25.71%

Salesforce has higher revenue and earnings than Adobe. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B3.54$7.46B$7.8123.03
Adobe$24.45B3.96$7.13B$17.1713.94

Salesforce has a beta of 1.14, meaning that its share price is 14% more volatile than the broader market. Comparatively, Adobe has a beta of 1.42, meaning that its share price is 42% more volatile than the broader market.

In the previous week, Salesforce had 29 more articles in the media than Adobe. MarketBeat recorded 88 mentions for Salesforce and 59 mentions for Adobe. Salesforce's average media sentiment score of 1.07 beat Adobe's score of 0.97 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
57 Very Positive mention(s)
9 Positive mention(s)
16 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive
Adobe
38 Very Positive mention(s)
8 Positive mention(s)
6 Neutral mention(s)
5 Negative mention(s)
2 Very Negative mention(s)
Positive

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 81.8% of Adobe shares are owned by institutional investors. 3.5% of Salesforce shares are owned by insiders. Comparatively, 0.2% of Adobe shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Salesforce presently has a consensus target price of $274.12, suggesting a potential upside of 52.38%. Adobe has a consensus target price of $338.15, suggesting a potential upside of 41.32%. Given Salesforce's stronger consensus rating and higher possible upside, analysts plainly believe Salesforce is more favorable than Adobe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
10 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.62
Adobe
5 Sell rating(s)
17 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.19

Summary

Salesforce beats Adobe on 9 of the 16 factors compared between the two stocks.

How does Salesforce compare to Amazon.com?

Salesforce (NYSE:CRM) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, dividends, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and risk.

Salesforce has a beta of 1.14, indicating that its stock price is 14% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, indicating that its stock price is 46% more volatile than the broader market.

Salesforce has a net margin of 17.96% compared to Amazon.com's net margin of 12.22%. Amazon.com's return on equity of 19.92% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce17.96% 15.38% 9.19%
Amazon.com 12.22%19.92%9.86%

80.4% of Salesforce shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 3.5% of Salesforce shares are held by company insiders. Comparatively, 8.9% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Amazon.com had 143 more articles in the media than Salesforce. MarketBeat recorded 231 mentions for Amazon.com and 88 mentions for Salesforce. Salesforce's average media sentiment score of 1.07 beat Amazon.com's score of 0.98 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
57 Very Positive mention(s)
9 Positive mention(s)
16 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
151 Very Positive mention(s)
32 Positive mention(s)
22 Neutral mention(s)
10 Negative mention(s)
10 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B3.54$7.46B$7.8123.03
Amazon.com$742.78B3.93$77.67B$8.3632.48

Salesforce currently has a consensus price target of $274.12, suggesting a potential upside of 52.38%. Amazon.com has a consensus price target of $312.66, suggesting a potential upside of 15.16%. Given Salesforce's higher probable upside, equities analysts clearly believe Salesforce is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
10 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.62
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.0%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Salesforce pays out 22.5% of its earnings in the form of a dividend. Amazon.com pays out 2.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has increased its dividend for 1 consecutive years. Salesforce is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Amazon.com beats Salesforce on 13 of the 20 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, media sentiment, analyst recommendations, risk, dividends and valuation.

Alphabet presently has a consensus target price of $372.65, suggesting a potential downside of 3.80%. Salesforce has a consensus target price of $274.12, suggesting a potential upside of 52.38%. Given Salesforce's higher probable upside, analysts plainly believe Salesforce is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
28 Buy rating(s)
6 Strong Buy rating(s)
3.05
Salesforce
3 Sell rating(s)
10 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.62

Alphabet has a beta of 1.25, indicating that its stock price is 25% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.14, indicating that its stock price is 14% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to Salesforce's net margin of 17.96%. Alphabet's return on equity of 38.99% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Salesforce 17.96%15.38%9.19%

Alphabet has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$422.50B11.11$132.17B$13.1129.55
Salesforce$41.53B3.54$7.46B$7.8123.03

In the previous week, Alphabet had 95 more articles in the media than Salesforce. MarketBeat recorded 183 mentions for Alphabet and 88 mentions for Salesforce. Salesforce's average media sentiment score of 1.07 beat Alphabet's score of 0.84 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
108 Very Positive mention(s)
24 Positive mention(s)
23 Neutral mention(s)
23 Negative mention(s)
5 Very Negative mention(s)
Positive
Salesforce
57 Very Positive mention(s)
9 Positive mention(s)
16 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.0%. Alphabet pays out 6.7% of its earnings in the form of a dividend. Salesforce pays out 22.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Salesforce has raised its dividend for 1 consecutive years.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 3.5% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Alphabet beats Salesforce on 15 of the 19 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Salesforce (NYSE:CRM) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, earnings, dividends and valuation.

Alphabet has a net margin of 37.92% compared to Salesforce's net margin of 17.96%. Alphabet's return on equity of 38.99% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce17.96% 15.38% 9.19%
Alphabet 37.92%38.99%27.41%

In the previous week, Alphabet had 103 more articles in the media than Salesforce. MarketBeat recorded 191 mentions for Alphabet and 88 mentions for Salesforce. Salesforce's average media sentiment score of 1.07 beat Alphabet's score of 0.99 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
57 Very Positive mention(s)
9 Positive mention(s)
16 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
139 Very Positive mention(s)
7 Positive mention(s)
21 Neutral mention(s)
22 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B3.54$7.46B$7.8123.03
Alphabet$422.50B11.23$132.17B$13.1129.86

Salesforce has a beta of 1.14, indicating that its stock price is 14% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.26, indicating that its stock price is 26% more volatile than the broader market.

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 3.5% of Salesforce shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.0%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. Salesforce pays out 22.5% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Salesforce presently has a consensus price target of $274.12, indicating a potential upside of 52.38%. Alphabet has a consensus price target of $412.65, indicating a potential upside of 5.40%. Given Salesforce's higher possible upside, equities analysts plainly believe Salesforce is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
10 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.62
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

Summary

Alphabet beats Salesforce on 15 of the 19 factors compared between the two stocks.

How does Salesforce compare to Meta Platforms?

Salesforce (NYSE:CRM) and Meta Platforms (NASDAQ:META) are both large-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability and risk.

Meta Platforms has a net margin of 32.84% compared to Salesforce's net margin of 17.96%. Meta Platforms' return on equity of 36.93% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce17.96% 15.38% 9.19%
Meta Platforms 32.84%36.93%23.09%

In the previous week, Meta Platforms had 76 more articles in the media than Salesforce. MarketBeat recorded 164 mentions for Meta Platforms and 88 mentions for Salesforce. Salesforce's average media sentiment score of 1.07 beat Meta Platforms' score of 0.96 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
57 Very Positive mention(s)
9 Positive mention(s)
16 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive
Meta Platforms
118 Very Positive mention(s)
5 Positive mention(s)
23 Neutral mention(s)
16 Negative mention(s)
2 Very Negative mention(s)
Positive

80.4% of Salesforce shares are held by institutional investors. Comparatively, 79.9% of Meta Platforms shares are held by institutional investors. 3.5% of Salesforce shares are held by company insiders. Comparatively, 13.5% of Meta Platforms shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 1.0%. Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Salesforce pays out 22.5% of its earnings in the form of a dividend. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has increased its dividend for 1 consecutive years and Meta Platforms has increased its dividend for 1 consecutive years.

Meta Platforms has higher revenue and earnings than Salesforce. Meta Platforms is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B3.54$7.46B$7.8123.03
Meta Platforms$200.97B7.71$60.46B$27.5122.26

Salesforce presently has a consensus price target of $274.12, indicating a potential upside of 52.38%. Meta Platforms has a consensus price target of $840.19, indicating a potential upside of 37.22%. Given Salesforce's higher probable upside, equities research analysts clearly believe Salesforce is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
10 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.62
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.89

Salesforce has a beta of 1.14, meaning that its stock price is 14% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, meaning that its stock price is 25% more volatile than the broader market.

Summary

Meta Platforms beats Salesforce on 14 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRM vs. The Competition

MetricSalesforceCOMP IndustryComputer SectorNYSE Exchange
Market Cap$147.19B$144.02B$39.36B$23.19B
Dividend Yield0.98%1.93%3.19%4.09%
P/E Ratio23.0320.16170.1230.94
Price / Sales3.545.07614.3471.13
Price / Cash11.0117.5248.7525.06
Price / Book2.8127.4710.534.80
Net Income$7.46B$5.11B$1.06B$1.07B
7 Day Performance-0.19%0.08%3.53%2.05%
1 Month Performance-0.15%0.53%7.80%1.62%
1 Year Performance-35.04%-18.09%167.64%27.07%

Salesforce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRM
Salesforce
4.9173 of 5 stars
$179.48
+0.2%
$274.12
+52.7%
-34.3%$146.85B$41.53B22.9883,334
ADBE
Adobe
4.7532 of 5 stars
$255.64
+3.2%
$338.15
+32.3%
-41.0%$100.08B$23.77B14.8931,360
AMZN
Amazon.com
4.8224 of 5 stars
$264.86
+0.3%
$312.67
+18.1%
+32.0%$2.84T$716.92B31.681,576,000
GOOG
Alphabet
4.1922 of 5 stars
$393.11
-0.1%
$363.40
-7.6%
+126.9%$4.77T$402.84B29.99190,200
GOOGL
Alphabet
4.2437 of 5 stars
$396.94
+0.0%
$411.23
+3.6%
+130.8%$4.81T$402.84B30.28190,820

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This page (NYSE:CRM) was last updated on 5/27/2026 by MarketBeat.com Staff.
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