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Salesforce (CRM) Competitors

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$235.95 -2.06 (-0.87%)
Closing price 10/14/2026 03:59 PM Eastern
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$236.10 +0.15 (+0.06%)
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CRM vs. ADBE, AMZN, GOOG, GOOGL, and META

Should you buy Salesforce stock or one of its competitors? Salesforce's main competitors and comparable companies include Adobe (ADBE), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Meta Platforms (META). Companies are selected based on similarities in market, industry, and size.

How does Salesforce compare to Adobe?

Salesforce (NYSE:CRM) and Adobe (NASDAQ:ADBE) are both large-cap technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, media sentiment, dividends, risk, profitability and institutional ownership.

Adobe has a net margin of 28.05% compared to Salesforce's net margin of 21.99%. Adobe's return on equity of 65.65% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce21.99% 24.90% 11.27%
Adobe 28.05%65.65%25.54%

In the previous week, Adobe had 33 more articles in the media than Salesforce. MarketBeat recorded 79 mentions for Adobe and 46 mentions for Salesforce. Salesforce's average media sentiment score of 0.74 beat Adobe's score of 0.40 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
19 Very Positive mention(s)
6 Positive mention(s)
16 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
Adobe
25 Very Positive mention(s)
14 Positive mention(s)
18 Neutral mention(s)
19 Negative mention(s)
2 Very Negative mention(s)
Neutral

Salesforce has a beta of 1.26, meaning that its share price is 26% more volatile than the broader market. Comparatively, Adobe has a beta of 1.42, meaning that its share price is 42% more volatile than the broader market.

Salesforce has higher revenue and earnings than Adobe. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B4.68$7.46B$10.9721.51
Adobe$23.77B3.94$7.13B$17.9213.43

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 81.8% of Adobe shares are owned by institutional investors. 3.5% of Salesforce shares are owned by company insiders. Comparatively, 0.2% of Adobe shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Salesforce presently has a consensus price target of $278.12, indicating a potential upside of 17.87%. Adobe has a consensus price target of $283.90, indicating a potential upside of 17.96%. Given Adobe's higher possible upside, analysts clearly believe Adobe is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
13 Hold rating(s)
31 Buy rating(s)
3 Strong Buy rating(s)
2.68
Adobe
7 Sell rating(s)
20 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.06

Summary

Salesforce beats Adobe on 9 of the 17 factors compared between the two stocks.

How does Salesforce compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Salesforce (NYSE:CRM) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, valuation, institutional ownership, analyst recommendations, earnings and risk.

Amazon.com currently has a consensus price target of $322.53, indicating a potential upside of 26.94%. Salesforce has a consensus price target of $278.12, indicating a potential upside of 17.87%. Given Amazon.com's stronger consensus rating and higher possible upside, equities analysts clearly believe Amazon.com is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
Salesforce
3 Sell rating(s)
13 Hold rating(s)
31 Buy rating(s)
3 Strong Buy rating(s)
2.68

In the previous week, Amazon.com had 251 more articles in the media than Salesforce. MarketBeat recorded 297 mentions for Amazon.com and 46 mentions for Salesforce. Amazon.com's average media sentiment score of 0.84 beat Salesforce's score of 0.74 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
166 Very Positive mention(s)
52 Positive mention(s)
44 Neutral mention(s)
28 Negative mention(s)
4 Very Negative mention(s)
Positive
Salesforce
19 Very Positive mention(s)
6 Positive mention(s)
16 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive

Salesforce has a net margin of 21.99% compared to Amazon.com's net margin of 17.44%. Salesforce's return on equity of 24.90% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Salesforce 21.99%24.90%11.27%

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 3.5% of Salesforce shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Amazon.com has higher revenue and earnings than Salesforce. Amazon.com is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.82$77.67B$12.4320.44
Salesforce$41.53B4.68$7.46B$10.9721.51

Amazon.com has a beta of 1.45, meaning that its stock price is 45% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.26, meaning that its stock price is 26% more volatile than the broader market.

Summary

Amazon.com beats Salesforce on 11 of the 17 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Salesforce (NYSE:CRM) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, media sentiment, risk, institutional ownership, valuation and profitability.

Salesforce presently has a consensus price target of $278.12, indicating a potential upside of 17.87%. Alphabet has a consensus price target of $421.98, indicating a potential upside of 22.79%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
13 Hold rating(s)
31 Buy rating(s)
3 Strong Buy rating(s)
2.68
Alphabet
0 Sell rating(s)
4 Hold rating(s)
34 Buy rating(s)
6 Strong Buy rating(s)
3.05

Alphabet has a net margin of 54.77% compared to Salesforce's net margin of 21.99%. Alphabet's return on equity of 51.32% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce21.99% 24.90% 11.27%
Alphabet 54.77%51.32%35.42%

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 3.5% of Salesforce shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.7%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Salesforce pays out 16.0% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has increased its dividend for 1 consecutive years and Alphabet has increased its dividend for 1 consecutive years.

Alphabet has higher revenue and earnings than Salesforce. Alphabet is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B4.68$7.46B$10.9721.51
Alphabet$445.87B9.43$132.17B$19.9117.26

In the previous week, Alphabet had 108 more articles in the media than Salesforce. MarketBeat recorded 154 mentions for Alphabet and 46 mentions for Salesforce. Salesforce's average media sentiment score of 0.74 beat Alphabet's score of 0.70 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
19 Very Positive mention(s)
6 Positive mention(s)
16 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
85 Very Positive mention(s)
16 Positive mention(s)
37 Neutral mention(s)
9 Negative mention(s)
5 Very Negative mention(s)
Positive

Salesforce has a beta of 1.26, suggesting that its share price is 26% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.19, suggesting that its share price is 19% more volatile than the broader market.

Summary

Alphabet beats Salesforce on 14 of the 19 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Salesforce (NYSE:CRM) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, analyst recommendations, valuation, dividends and media sentiment.

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.7%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Salesforce pays out 16.0% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

In the previous week, Alphabet had 118 more articles in the media than Salesforce. MarketBeat recorded 164 mentions for Alphabet and 46 mentions for Salesforce. Alphabet's average media sentiment score of 0.81 beat Salesforce's score of 0.74 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
19 Very Positive mention(s)
6 Positive mention(s)
16 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
102 Very Positive mention(s)
12 Positive mention(s)
39 Neutral mention(s)
6 Negative mention(s)
1 Very Negative mention(s)
Positive

Salesforce currently has a consensus target price of $278.12, indicating a potential upside of 17.87%. Alphabet has a consensus target price of $425.74, indicating a potential upside of 22.47%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
13 Hold rating(s)
31 Buy rating(s)
3 Strong Buy rating(s)
2.68
Alphabet
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
5 Strong Buy rating(s)
3.02

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 3.5% of Salesforce shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Salesforce has a beta of 1.26, indicating that its share price is 26% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to Salesforce's net margin of 21.99%. Alphabet's return on equity of 51.32% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce21.99% 24.90% 11.27%
Alphabet 54.77%51.32%35.42%

Alphabet has higher revenue and earnings than Salesforce. Alphabet is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B4.68$7.46B$10.9721.51
Alphabet$445.87B9.54$132.17B$19.9117.46

Summary

Alphabet beats Salesforce on 15 of the 19 factors compared between the two stocks.

How does Salesforce compare to Meta Platforms?

Salesforce (NYSE:CRM) and Meta Platforms (NASDAQ:META) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, earnings, media sentiment, institutional ownership, profitability and dividends.

In the previous week, Meta Platforms had 114 more articles in the media than Salesforce. MarketBeat recorded 160 mentions for Meta Platforms and 46 mentions for Salesforce. Meta Platforms' average media sentiment score of 0.76 beat Salesforce's score of 0.74 indicating that Meta Platforms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
19 Very Positive mention(s)
6 Positive mention(s)
16 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
Meta Platforms
94 Very Positive mention(s)
5 Positive mention(s)
34 Neutral mention(s)
14 Negative mention(s)
4 Very Negative mention(s)
Positive

Salesforce has a beta of 1.26, indicating that its share price is 26% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.19, indicating that its share price is 19% more volatile than the broader market.

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.7%. Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Salesforce pays out 16.0% of its earnings in the form of a dividend. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has raised its dividend for 1 consecutive years and Meta Platforms has raised its dividend for 1 consecutive years.

Salesforce presently has a consensus price target of $278.12, suggesting a potential upside of 17.87%. Meta Platforms has a consensus price target of $801.53, suggesting a potential upside of 8.68%. Given Salesforce's higher possible upside, equities analysts clearly believe Salesforce is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
13 Hold rating(s)
31 Buy rating(s)
3 Strong Buy rating(s)
2.68
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
45 Buy rating(s)
3 Strong Buy rating(s)
2.89

Meta Platforms has a net margin of 29.83% compared to Salesforce's net margin of 21.99%. Meta Platforms' return on equity of 33.18% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce21.99% 24.90% 11.27%
Meta Platforms 29.83%33.18%20.07%

Meta Platforms has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Meta Platforms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B4.68$7.46B$10.9721.51
Meta Platforms$200.97B9.35$60.46B$26.5527.78

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 79.9% of Meta Platforms shares are owned by institutional investors. 3.5% of Salesforce shares are owned by insiders. Comparatively, 13.5% of Meta Platforms shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Meta Platforms beats Salesforce on 14 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRM vs. The Competition

MetricSalesforceSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$194.19B$16.79B$31.17B$23.07B
Dividend Yield0.75%3.42%2.76%3.70%
P/E Ratio21.51125.9769.1824.82
Price / Sales4.421,275.26577.3221.35
Price / Cash14.5546.5448.9536.37
Price / Book3.688.697.714.66
Net Income$7.46B$431.49M$768.63M$1.07B
7 Day Performance3.68%-2.10%-3.75%-1.40%
1 Month Performance-7.60%-2.32%-2.94%-3.92%
1 Year Performance-0.28%-1.04%161.83%4.77%

Salesforce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRM
Salesforce
3.919 of 5 stars
$235.95
-0.9%
$278.12
+17.9%
-1.6%$194.19B$43.94B21.5183,334
ADBE
Adobe
4.5484 of 5 stars
$236.02
-0.7%
$282.68
+19.8%
-28.4%$91.86B$23.77B13.1731,360
AMZN
Amazon.com
4.8962 of 5 stars
$253.74
+0.9%
$321.63
+26.8%
+17.4%$2.74T$716.92B20.411,576,000
GOOG
Alphabet
4.4144 of 5 stars
$343.43
+0.9%
$419.93
+22.3%
+39.6%$4.20T$402.84B17.25198,933
GOOGL
Alphabet
4.7706 of 5 stars
$346.51
+0.9%
$425.60
+22.8%
+41.6%$4.24T$402.84B17.40190,820

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This page (NYSE:CRM) was last updated on 10/15/2026 by MarketBeat.com Staff.
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