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Salesforce (CRM) Competitors

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$259.39 -5.04 (-1.91%)
As of 09/4/2026 03:58 PM Eastern

CRM vs. ADBE, AMZN, GOOG, GOOGL, and META

Should you buy Salesforce stock or one of its competitors? Salesforce's main competitors and comparable companies include Adobe (ADBE), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Meta Platforms (META). Companies are selected based on similarities in market, industry, and size.

How does Salesforce compare to Adobe?

Adobe (NASDAQ:ADBE) and Salesforce (NYSE:CRM) are both large-cap technology companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, risk, profitability, institutional ownership and earnings.

Adobe currently has a consensus price target of $278.72, indicating a potential upside of 4.58%. Salesforce has a consensus price target of $266.50, indicating a potential upside of 2.74%. Given Adobe's higher possible upside, research analysts plainly believe Adobe is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Adobe
5 Sell rating(s)
21 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.06
Salesforce
3 Sell rating(s)
15 Hold rating(s)
27 Buy rating(s)
3 Strong Buy rating(s)
2.63

Salesforce has higher revenue and earnings than Adobe. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Adobe$25.20B4.20$7.13B$17.4815.25
Salesforce$41.53B5.14$7.46B$10.9723.65

In the previous week, Adobe had 13 more articles in the media than Salesforce. MarketBeat recorded 120 mentions for Adobe and 107 mentions for Salesforce. Salesforce's average media sentiment score of 0.86 beat Adobe's score of 0.74 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Adobe
57 Very Positive mention(s)
18 Positive mention(s)
27 Neutral mention(s)
16 Negative mention(s)
1 Very Negative mention(s)
Positive
Salesforce
60 Very Positive mention(s)
12 Positive mention(s)
15 Neutral mention(s)
6 Negative mention(s)
4 Very Negative mention(s)
Positive

81.8% of Adobe shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 0.2% of Adobe shares are owned by insiders. Comparatively, 3.5% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Adobe has a net margin of 28.69% compared to Salesforce's net margin of 21.99%. Adobe's return on equity of 65.11% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Adobe28.69% 65.11% 25.60%
Salesforce 21.99%24.90%11.27%

Adobe has a beta of 1.42, meaning that its share price is 42% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.2, meaning that its share price is 20% more volatile than the broader market.

Summary

Salesforce beats Adobe on 9 of the 17 factors compared between the two stocks.

How does Salesforce compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Salesforce (NYSE:CRM) are related large-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, earnings, media sentiment, valuation and risk.

In the previous week, Amazon.com had 149 more articles in the media than Salesforce. MarketBeat recorded 256 mentions for Amazon.com and 107 mentions for Salesforce. Salesforce's average media sentiment score of 0.86 beat Amazon.com's score of 0.77 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
135 Very Positive mention(s)
43 Positive mention(s)
31 Neutral mention(s)
34 Negative mention(s)
11 Very Negative mention(s)
Positive
Salesforce
60 Very Positive mention(s)
12 Positive mention(s)
15 Neutral mention(s)
6 Negative mention(s)
4 Very Negative mention(s)
Positive

Amazon.com has a beta of 1.44, meaning that its share price is 44% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.2, meaning that its share price is 20% more volatile than the broader market.

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 3.5% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Amazon.com has higher revenue and earnings than Salesforce. Amazon.com is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.89$77.67B$12.4320.80
Salesforce$41.53B5.14$7.46B$10.9723.65

Amazon.com currently has a consensus target price of $323.26, suggesting a potential upside of 25.05%. Salesforce has a consensus target price of $266.50, suggesting a potential upside of 2.74%. Given Amazon.com's stronger consensus rating and higher possible upside, research analysts plainly believe Amazon.com is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Salesforce
3 Sell rating(s)
15 Hold rating(s)
27 Buy rating(s)
3 Strong Buy rating(s)
2.63

Salesforce has a net margin of 21.99% compared to Amazon.com's net margin of 17.44%. Salesforce's return on equity of 24.90% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Salesforce 21.99%24.90%11.27%

Summary

Amazon.com beats Salesforce on 9 of the 17 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Salesforce (NYSE:CRM) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, risk, earnings, valuation, analyst recommendations, media sentiment, dividends and institutional ownership.

Alphabet has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.2, meaning that its stock price is 20% more volatile than the broader market.

In the previous week, Alphabet had 157 more articles in the media than Salesforce. MarketBeat recorded 264 mentions for Alphabet and 107 mentions for Salesforce. Salesforce's average media sentiment score of 0.86 beat Alphabet's score of 0.84 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
173 Very Positive mention(s)
20 Positive mention(s)
37 Neutral mention(s)
21 Negative mention(s)
10 Very Negative mention(s)
Positive
Salesforce
60 Very Positive mention(s)
12 Positive mention(s)
15 Neutral mention(s)
6 Negative mention(s)
4 Very Negative mention(s)
Positive

27.3% of Alphabet shares are held by institutional investors. Comparatively, 80.4% of Salesforce shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 3.5% of Salesforce shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Alphabet has a net margin of 54.77% compared to Salesforce's net margin of 21.99%. Alphabet's return on equity of 51.32% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Salesforce 21.99%24.90%11.27%

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.7%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Salesforce pays out 16.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Salesforce has raised its dividend for 1 consecutive years.

Alphabet has higher revenue and earnings than Salesforce. Alphabet is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$445.87B9.20$132.17B$19.9116.84
Salesforce$41.53B5.14$7.46B$10.9723.65

Alphabet presently has a consensus target price of $415.55, indicating a potential upside of 23.93%. Salesforce has a consensus target price of $266.50, indicating a potential upside of 2.74%. Given Alphabet's stronger consensus rating and higher probable upside, equities analysts clearly believe Alphabet is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05
Salesforce
3 Sell rating(s)
15 Hold rating(s)
27 Buy rating(s)
3 Strong Buy rating(s)
2.63

Summary

Alphabet beats Salesforce on 15 of the 19 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Salesforce (NYSE:CRM) are related large-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, media sentiment, analyst recommendations, dividends, profitability, valuation, risk and earnings.

Alphabet has a net margin of 54.77% compared to Salesforce's net margin of 21.99%. Alphabet's return on equity of 51.32% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Salesforce 21.99%24.90%11.27%

Alphabet currently has a consensus price target of $420.19, suggesting a potential upside of 24.15%. Salesforce has a consensus price target of $266.50, suggesting a potential upside of 2.74%. Given Alphabet's stronger consensus rating and higher possible upside, equities research analysts clearly believe Alphabet is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02
Salesforce
3 Sell rating(s)
15 Hold rating(s)
27 Buy rating(s)
3 Strong Buy rating(s)
2.63

Alphabet has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.2, meaning that its stock price is 20% more volatile than the broader market.

Alphabet has higher revenue and earnings than Salesforce. Alphabet is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$445.87B9.28$132.17B$19.9117.00
Salesforce$41.53B5.14$7.46B$10.9723.65

In the previous week, Alphabet had 73 more articles in the media than Salesforce. MarketBeat recorded 180 mentions for Alphabet and 107 mentions for Salesforce. Salesforce's average media sentiment score of 0.86 beat Alphabet's score of 0.85 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
117 Very Positive mention(s)
6 Positive mention(s)
32 Neutral mention(s)
20 Negative mention(s)
1 Very Negative mention(s)
Positive
Salesforce
60 Very Positive mention(s)
12 Positive mention(s)
15 Neutral mention(s)
6 Negative mention(s)
4 Very Negative mention(s)
Positive

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 3.5% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.7%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Salesforce pays out 16.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Salesforce has raised its dividend for 1 consecutive years.

Summary

Alphabet beats Salesforce on 15 of the 19 factors compared between the two stocks.

How does Salesforce compare to Meta Platforms?

Salesforce (NYSE:CRM) and Meta Platforms (NASDAQ:META) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, earnings, risk, valuation, profitability, media sentiment and analyst recommendations.

80.4% of Salesforce shares are held by institutional investors. Comparatively, 79.9% of Meta Platforms shares are held by institutional investors. 3.5% of Salesforce shares are held by insiders. Comparatively, 13.5% of Meta Platforms shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Meta Platforms has a net margin of 29.83% compared to Salesforce's net margin of 21.99%. Meta Platforms' return on equity of 33.18% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce21.99% 24.90% 11.27%
Meta Platforms 29.83%33.18%20.07%

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.7%. Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Salesforce pays out 16.0% of its earnings in the form of a dividend. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has increased its dividend for 1 consecutive years and Meta Platforms has increased its dividend for 1 consecutive years.

Salesforce has a beta of 1.2, indicating that its share price is 20% more volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, indicating that its share price is 25% more volatile than the broader market.

In the previous week, Meta Platforms had 33 more articles in the media than Salesforce. MarketBeat recorded 140 mentions for Meta Platforms and 107 mentions for Salesforce. Meta Platforms' average media sentiment score of 0.95 beat Salesforce's score of 0.86 indicating that Meta Platforms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
60 Very Positive mention(s)
12 Positive mention(s)
15 Neutral mention(s)
6 Negative mention(s)
4 Very Negative mention(s)
Positive
Meta Platforms
102 Very Positive mention(s)
7 Positive mention(s)
13 Neutral mention(s)
15 Negative mention(s)
1 Very Negative mention(s)
Positive

Meta Platforms has higher revenue and earnings than Salesforce. Meta Platforms is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B5.14$7.46B$10.9723.65
Meta Platforms$200.97B7.82$60.46B$26.5523.23

Salesforce presently has a consensus price target of $266.50, indicating a potential upside of 2.74%. Meta Platforms has a consensus price target of $785.22, indicating a potential upside of 27.31%. Given Meta Platforms' stronger consensus rating and higher possible upside, analysts plainly believe Meta Platforms is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
15 Hold rating(s)
27 Buy rating(s)
3 Strong Buy rating(s)
2.63
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.89

Summary

Meta Platforms beats Salesforce on 16 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRM vs. The Competition

MetricSalesforceSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$217.63B$16.12B$29.84B$23.69B
Dividend Yield0.67%3.40%2.73%3.72%
P/E Ratio23.65139.4175.9629.32
Price / Sales5.141,293.80588.6419.86
Price / Cash16.1646.8947.8233.23
Price / Book5.567.409.257.60
Net Income$7.46B$437.25M$679.28M$1.07B
7 Day Performance1.09%-1.63%-0.89%-0.05%
1 Month Performance34.52%1.04%-0.71%-0.24%
1 Year Performance3.59%4.49%186.52%12.79%

Salesforce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRM
Salesforce
3.7788 of 5 stars
$259.39
-1.9%
$266.50
+2.7%
+6.2%$217.63B$41.53B23.6583,334
ADBE
Adobe
3.9444 of 5 stars
$291.39
0.0%
$273.08
-6.3%
-22.6%$115.83B$23.77B16.6731,360
AMZN
Amazon.com
4.863 of 5 stars
$261.31
-1.9%
$323.09
+23.6%
+9.7%$2.82T$716.92B21.021,576,000
GOOG
Alphabet
4.8297 of 5 stars
$334.65
-2.4%
$415.55
+24.2%
+44.1%$4.09T$402.84B16.81190,200
GOOGL
Alphabet
4.6322 of 5 stars
$338.36
-2.4%
$420.19
+24.2%
+45.7%$4.14T$402.84B16.99190,820

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This page (NYSE:CRM) was last updated on 9/5/2026 by MarketBeat.com Staff.
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