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Salesforce (CRM) Competitors

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$187.60 +6.41 (+3.53%)
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CRM vs. ADBE, AMZN, GOOG, GOOGL, and META

Should you be buying Salesforce stock or one of its competitors? The main competitors of Salesforce include Adobe (ADBE), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Meta Platforms (META).

How does Salesforce compare to Adobe?

Adobe (NASDAQ:ADBE) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, risk, valuation, earnings, institutional ownership, analyst recommendations, profitability and media sentiment.

Adobe has a net margin of 29.48% compared to Salesforce's net margin of 17.96%. Adobe's return on equity of 64.48% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Adobe29.48% 64.48% 25.71%
Salesforce 17.96%15.38%9.19%

Salesforce has higher revenue and earnings than Adobe. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Adobe$23.77B4.41$7.13B$17.1715.09
Salesforce$41.53B3.70$7.46B$7.8124.02

81.8% of Adobe shares are held by institutional investors. Comparatively, 80.4% of Salesforce shares are held by institutional investors. 0.2% of Adobe shares are held by company insiders. Comparatively, 3.0% of Salesforce shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Adobe currently has a consensus target price of $338.15, suggesting a potential upside of 30.49%. Salesforce has a consensus target price of $279.18, suggesting a potential upside of 48.81%. Given Salesforce's stronger consensus rating and higher possible upside, analysts clearly believe Salesforce is more favorable than Adobe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Adobe
5 Sell rating(s)
16 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.19
Salesforce
1 Sell rating(s)
11 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.69

Adobe has a beta of 1.42, meaning that its stock price is 42% more volatile than the S&P 500. Comparatively, Salesforce has a beta of 1.14, meaning that its stock price is 14% more volatile than the S&P 500.

In the previous week, Salesforce had 3 more articles in the media than Adobe. MarketBeat recorded 73 mentions for Salesforce and 70 mentions for Adobe. Salesforce's average media sentiment score of 1.06 beat Adobe's score of 0.88 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Adobe
45 Very Positive mention(s)
10 Positive mention(s)
10 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Salesforce
50 Very Positive mention(s)
8 Positive mention(s)
15 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Salesforce beats Adobe on 9 of the 16 factors compared between the two stocks.

How does Salesforce compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Salesforce (NYSE:CRM) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, profitability, earnings, institutional ownership and dividends.

Amazon.com currently has a consensus price target of $313.09, suggesting a potential upside of 14.88%. Salesforce has a consensus price target of $279.18, suggesting a potential upside of 48.81%. Given Salesforce's higher possible upside, analysts clearly believe Salesforce is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
Salesforce
1 Sell rating(s)
11 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.69

Salesforce has a net margin of 17.96% compared to Amazon.com's net margin of 12.22%. Amazon.com's return on equity of 19.92% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Salesforce 17.96%15.38%9.19%

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 3.0% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Amazon.com had 359 more articles in the media than Salesforce. MarketBeat recorded 432 mentions for Amazon.com and 73 mentions for Salesforce. Salesforce's average media sentiment score of 1.06 beat Amazon.com's score of 0.78 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
228 Very Positive mention(s)
84 Positive mention(s)
63 Neutral mention(s)
27 Negative mention(s)
13 Very Negative mention(s)
Positive
Salesforce
50 Very Positive mention(s)
8 Positive mention(s)
15 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B4.09$77.67B$8.3632.60
Salesforce$41.53B3.70$7.46B$7.8124.02

Amazon.com has a beta of 1.46, meaning that its share price is 46% more volatile than the S&P 500. Comparatively, Salesforce has a beta of 1.14, meaning that its share price is 14% more volatile than the S&P 500.

Summary

Amazon.com beats Salesforce on 12 of the 17 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, risk, institutional ownership, profitability and analyst recommendations.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 3.0% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Alphabet currently has a consensus price target of $362.73, indicating a potential downside of 7.80%. Salesforce has a consensus price target of $279.18, indicating a potential upside of 48.81%. Given Salesforce's higher possible upside, analysts clearly believe Salesforce is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
28 Buy rating(s)
6 Strong Buy rating(s)
3.05
Salesforce
1 Sell rating(s)
11 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.69

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.9%. Alphabet pays out 6.4% of its earnings in the form of a dividend. Salesforce pays out 22.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Salesforce has raised its dividend for 1 consecutive years.

In the previous week, Alphabet had 162 more articles in the media than Salesforce. MarketBeat recorded 235 mentions for Alphabet and 73 mentions for Salesforce. Salesforce's average media sentiment score of 1.06 beat Alphabet's score of 0.88 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
158 Very Positive mention(s)
15 Positive mention(s)
38 Neutral mention(s)
16 Negative mention(s)
3 Very Negative mention(s)
Positive
Salesforce
50 Very Positive mention(s)
8 Positive mention(s)
15 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has a net margin of 37.92% compared to Salesforce's net margin of 17.96%. Alphabet's return on equity of 38.99% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Salesforce 17.96%15.38%9.19%

Alphabet has a beta of 1.25, suggesting that its stock price is 25% more volatile than the S&P 500. Comparatively, Salesforce has a beta of 1.14, suggesting that its stock price is 14% more volatile than the S&P 500.

Alphabet has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.81$132.17B$13.1130.01
Salesforce$41.53B3.70$7.46B$7.8124.02

Summary

Alphabet beats Salesforce on 15 of the 19 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, media sentiment, risk, earnings, valuation, institutional ownership and dividends.

Alphabet has a beta of 1.26, indicating that its share price is 26% more volatile than the S&P 500. Comparatively, Salesforce has a beta of 1.14, indicating that its share price is 14% more volatile than the S&P 500.

Alphabet has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.90$132.17B$13.1130.22
Salesforce$41.53B3.70$7.46B$7.8124.02

40.0% of Alphabet shares are held by institutional investors. Comparatively, 80.4% of Salesforce shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 3.0% of Salesforce shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Alphabet had 169 more articles in the media than Salesforce. MarketBeat recorded 242 mentions for Alphabet and 73 mentions for Salesforce. Salesforce's average media sentiment score of 1.06 beat Alphabet's score of 0.90 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
154 Very Positive mention(s)
16 Positive mention(s)
40 Neutral mention(s)
12 Negative mention(s)
3 Very Negative mention(s)
Positive
Salesforce
50 Very Positive mention(s)
8 Positive mention(s)
15 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.9%. Alphabet pays out 6.4% of its earnings in the form of a dividend. Salesforce pays out 22.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Salesforce has increased its dividend for 1 consecutive years.

Alphabet currently has a consensus price target of $406.71, indicating a potential upside of 2.67%. Salesforce has a consensus price target of $279.18, indicating a potential upside of 48.81%. Given Salesforce's higher possible upside, analysts plainly believe Salesforce is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
Salesforce
1 Sell rating(s)
11 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.69

Alphabet has a net margin of 37.92% compared to Salesforce's net margin of 17.96%. Alphabet's return on equity of 38.99% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Salesforce 17.96%15.38%9.19%

Summary

Alphabet beats Salesforce on 15 of the 19 factors compared between the two stocks.

How does Salesforce compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, valuation, earnings, profitability and media sentiment.

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.3%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.9%. Meta Platforms pays out 7.6% of its earnings in the form of a dividend. Salesforce pays out 22.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has raised its dividend for 1 consecutive years and Salesforce has raised its dividend for 1 consecutive years.

Meta Platforms has a net margin of 32.84% compared to Salesforce's net margin of 17.96%. Meta Platforms' return on equity of 36.93% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
Salesforce 17.96%15.38%9.19%

Meta Platforms has a beta of 1.25, meaning that its stock price is 25% more volatile than the S&P 500. Comparatively, Salesforce has a beta of 1.14, meaning that its stock price is 14% more volatile than the S&P 500.

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 80.4% of Salesforce shares are held by institutional investors. 13.6% of Meta Platforms shares are held by insiders. Comparatively, 3.0% of Salesforce shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Meta Platforms has higher revenue and earnings than Salesforce. Meta Platforms is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.84$60.46B$27.5122.64
Salesforce$41.53B3.70$7.46B$7.8124.02

Meta Platforms currently has a consensus target price of $840.31, suggesting a potential upside of 34.90%. Salesforce has a consensus target price of $279.18, suggesting a potential upside of 48.81%. Given Salesforce's higher probable upside, analysts clearly believe Salesforce is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.89
Salesforce
1 Sell rating(s)
11 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.69

In the previous week, Meta Platforms had 155 more articles in the media than Salesforce. MarketBeat recorded 228 mentions for Meta Platforms and 73 mentions for Salesforce. Salesforce's average media sentiment score of 1.06 beat Meta Platforms' score of 0.70 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
137 Very Positive mention(s)
17 Positive mention(s)
25 Neutral mention(s)
35 Negative mention(s)
2 Very Negative mention(s)
Positive
Salesforce
50 Very Positive mention(s)
8 Positive mention(s)
15 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Meta Platforms beats Salesforce on 14 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRM vs. The Competition

MetricSalesforceCOMP IndustryComputer SectorNYSE Exchange
Market Cap$153.53B$149.33B$38.50B$23.08B
Dividend Yield0.94%1.97%3.17%4.03%
P/E Ratio24.0321.6774.1628.77
Price / Sales3.70111.21627.1014.75
Price / Cash11.4317.4646.7125.32
Price / Book2.9328.149.534.63
Net Income$7.46B$5.11B$1.03B$1.07B
7 Day Performance6.32%4.99%5.17%1.13%
1 Month Performance2.51%8.47%16.14%7.39%
1 Year Performance-32.57%-12.85%171.69%31.98%

Salesforce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRM
Salesforce
4.8784 of 5 stars
$187.60
+3.5%
$279.18
+48.8%
-33.8%$153.53B$41.53B24.0383,334
ADBE
Adobe
4.7331 of 5 stars
$239.31
-2.5%
$338.15
+41.3%
-34.8%$99.21B$23.77B13.9431,360
AMZN
Amazon.com
4.3865 of 5 stars
$261.02
-1.1%
$289.21
+10.8%
+48.7%$2.84T$716.92B36.401,576,000
GOOG
Alphabet
4.1427 of 5 stars
$348.52
+1.8%
$351.73
+0.9%
+139.4%$4.14T$402.84B32.24190,200
GOOGL
Alphabet
4.0264 of 5 stars
$350.34
+1.7%
$369.67
+5.5%
+144.0%$4.17T$402.84B32.41190,820

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This page (NYSE:CRM) was last updated on 5/7/2026 by MarketBeat.com Staff.
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