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Salesforce (CRM) Competitors

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$195.86 -5.51 (-2.74%)
Closing price 08/14/2026 03:59 PM Eastern
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$196.20 +0.34 (+0.17%)
As of 08/14/2026 07:59 PM Eastern
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CRM vs. ADBE, AMZN, GOOG, GOOGL, and META

Should you buy Salesforce stock or one of its competitors? Salesforce's main competitors and comparable companies include Adobe (ADBE), Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), and Meta Platforms (META). Companies are selected based on similarities in market, industry, and size.

How does Salesforce compare to Adobe?

Salesforce (NYSE:CRM) and Adobe (NASDAQ:ADBE) are both large-cap technology companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, profitability, media sentiment, valuation, institutional ownership, analyst recommendations, risk and dividends.

Adobe has a net margin of 28.69% compared to Salesforce's net margin of 18.73%. Adobe's return on equity of 65.11% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce18.73% 18.72% 9.76%
Adobe 28.69%65.11%25.60%

In the previous week, Salesforce had 17 more articles in the media than Adobe. MarketBeat recorded 57 mentions for Salesforce and 40 mentions for Adobe. Salesforce's average media sentiment score of 0.94 beat Adobe's score of 0.86 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
34 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
8 Negative mention(s)
0 Very Negative mention(s)
Positive
Adobe
25 Very Positive mention(s)
7 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive

Salesforce has a beta of 1.16, suggesting that its stock price is 16% more volatile than the broader market. Comparatively, Adobe has a beta of 1.4, suggesting that its stock price is 40% more volatile than the broader market.

Salesforce has higher revenue and earnings than Adobe. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B3.86$7.46B$8.6422.67
Adobe$23.77B4.42$7.13B$17.4815.10

Salesforce currently has a consensus price target of $249.05, suggesting a potential upside of 27.16%. Adobe has a consensus price target of $269.81, suggesting a potential upside of 2.19%. Given Salesforce's stronger consensus rating and higher possible upside, research analysts clearly believe Salesforce is more favorable than Adobe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
17 Hold rating(s)
25 Buy rating(s)
2 Strong Buy rating(s)
2.55
Adobe
5 Sell rating(s)
21 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.06

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 81.8% of Adobe shares are owned by institutional investors. 3.5% of Salesforce shares are owned by company insiders. Comparatively, 0.2% of Adobe shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Salesforce beats Adobe on 10 of the 17 factors compared between the two stocks.

How does Salesforce compare to Amazon.com?

Salesforce (NYSE:CRM) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, institutional ownership, valuation, analyst recommendations, risk and media sentiment.

Salesforce has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, suggesting that its share price is 45% more volatile than the broader market.

Salesforce presently has a consensus target price of $249.05, suggesting a potential upside of 27.16%. Amazon.com has a consensus target price of $322.56, suggesting a potential upside of 22.81%. Given Salesforce's higher possible upside, research analysts plainly believe Salesforce is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
17 Hold rating(s)
25 Buy rating(s)
2 Strong Buy rating(s)
2.55
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

Salesforce has a net margin of 18.73% compared to Amazon.com's net margin of 17.44%. Salesforce's return on equity of 18.72% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce18.73% 18.72% 9.76%
Amazon.com 17.44%18.00%8.97%

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 3.5% of Salesforce shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Amazon.com had 263 more articles in the media than Salesforce. MarketBeat recorded 320 mentions for Amazon.com and 57 mentions for Salesforce. Amazon.com's average media sentiment score of 1.02 beat Salesforce's score of 0.94 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
34 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
8 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
212 Very Positive mention(s)
60 Positive mention(s)
21 Neutral mention(s)
20 Negative mention(s)
5 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Salesforce. Amazon.com is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B3.86$7.46B$8.6422.67
Amazon.com$716.92B3.95$77.67B$12.4321.13

Summary

Amazon.com beats Salesforce on 10 of the 17 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Salesforce (NYSE:CRM) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, analyst recommendations, valuation, media sentiment, institutional ownership and profitability.

Salesforce presently has a consensus price target of $249.05, suggesting a potential upside of 27.16%. Alphabet has a consensus price target of $415.55, suggesting a potential upside of 20.96%. Given Salesforce's higher probable upside, equities research analysts clearly believe Salesforce is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
17 Hold rating(s)
25 Buy rating(s)
2 Strong Buy rating(s)
2.55
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
6 Strong Buy rating(s)
3.05

Salesforce has a beta of 1.16, indicating that its share price is 16% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market.

Alphabet has higher revenue and earnings than Salesforce. Alphabet is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B3.86$7.46B$8.6422.67
Alphabet$402.84B10.43$132.17B$19.9117.25

Alphabet has a net margin of 54.77% compared to Salesforce's net margin of 18.73%. Alphabet's return on equity of 51.32% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce18.73% 18.72% 9.76%
Alphabet 54.77%51.32%35.42%

In the previous week, Alphabet had 132 more articles in the media than Salesforce. MarketBeat recorded 189 mentions for Alphabet and 57 mentions for Salesforce. Salesforce's average media sentiment score of 0.94 beat Alphabet's score of 0.77 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
34 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
8 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
100 Very Positive mention(s)
36 Positive mention(s)
36 Neutral mention(s)
12 Negative mention(s)
4 Very Negative mention(s)
Positive

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.9%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Salesforce pays out 20.4% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has raised its dividend for 1 consecutive years and Alphabet has raised its dividend for 1 consecutive years.

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 3.5% of Salesforce shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Alphabet beats Salesforce on 14 of the 19 factors compared between the two stocks.

How does Salesforce compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Salesforce (NYSE:CRM) are related large-cap companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, risk, profitability, dividends, media sentiment and valuation.

Alphabet has higher revenue and earnings than Salesforce. Alphabet is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.50$132.17B$19.9117.37
Salesforce$41.53B3.86$7.46B$8.6422.67

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 3.5% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Alphabet has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.9%. Alphabet pays out 4.4% of its earnings in the form of a dividend. Salesforce pays out 20.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and Salesforce has increased its dividend for 1 consecutive years.

In the previous week, Alphabet had 112 more articles in the media than Salesforce. MarketBeat recorded 169 mentions for Alphabet and 57 mentions for Salesforce. Alphabet's average media sentiment score of 0.95 beat Salesforce's score of 0.94 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
113 Very Positive mention(s)
6 Positive mention(s)
31 Neutral mention(s)
15 Negative mention(s)
2 Very Negative mention(s)
Positive
Salesforce
34 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
8 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet presently has a consensus price target of $419.86, indicating a potential upside of 21.38%. Salesforce has a consensus price target of $249.05, indicating a potential upside of 27.16%. Given Salesforce's higher possible upside, analysts plainly believe Salesforce is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
44 Buy rating(s)
5 Strong Buy rating(s)
3.00
Salesforce
3 Sell rating(s)
17 Hold rating(s)
25 Buy rating(s)
2 Strong Buy rating(s)
2.55

Alphabet has a net margin of 54.77% compared to Salesforce's net margin of 18.73%. Alphabet's return on equity of 51.32% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Salesforce 18.73%18.72%9.76%

Summary

Alphabet beats Salesforce on 15 of the 19 factors compared between the two stocks.

How does Salesforce compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and Salesforce (NYSE:CRM) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, profitability, earnings, institutional ownership, risk, dividends and valuation.

Meta Platforms has higher revenue and earnings than Salesforce. Meta Platforms is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.48$60.46B$26.5522.22
Salesforce$41.53B3.86$7.46B$8.6422.67

Meta Platforms has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market. Comparatively, Salesforce has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market.

Meta Platforms pays an annual dividend of $2.10 per share and has a dividend yield of 0.4%. Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.9%. Meta Platforms pays out 7.9% of its earnings in the form of a dividend. Salesforce pays out 20.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Meta Platforms has raised its dividend for 1 consecutive years and Salesforce has raised its dividend for 1 consecutive years.

In the previous week, Meta Platforms had 79 more articles in the media than Salesforce. MarketBeat recorded 136 mentions for Meta Platforms and 57 mentions for Salesforce. Salesforce's average media sentiment score of 0.94 beat Meta Platforms' score of 0.63 indicating that Salesforce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
76 Very Positive mention(s)
8 Positive mention(s)
22 Neutral mention(s)
20 Negative mention(s)
6 Very Negative mention(s)
Positive
Salesforce
34 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
8 Negative mention(s)
0 Very Negative mention(s)
Positive

Meta Platforms has a net margin of 29.83% compared to Salesforce's net margin of 18.73%. Meta Platforms' return on equity of 33.18% beat Salesforce's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms29.83% 33.18% 20.07%
Salesforce 18.73%18.72%9.76%

Meta Platforms currently has a consensus price target of $785.32, indicating a potential upside of 33.14%. Salesforce has a consensus price target of $249.05, indicating a potential upside of 27.16%. Given Meta Platforms' stronger consensus rating and higher probable upside, research analysts clearly believe Meta Platforms is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
8 Hold rating(s)
35 Buy rating(s)
4 Strong Buy rating(s)
2.91
Salesforce
3 Sell rating(s)
17 Hold rating(s)
25 Buy rating(s)
2 Strong Buy rating(s)
2.55

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 80.4% of Salesforce shares are held by institutional investors. 13.5% of Meta Platforms shares are held by company insiders. Comparatively, 3.5% of Salesforce shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Meta Platforms beats Salesforce on 15 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRM vs. The Competition

MetricSalesforceSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$160.70B$15.85B$30.64B$24.33B
Dividend Yield0.90%3.43%2.73%3.68%
P/E Ratio22.67128.1875.4230.80
Price / Sales3.861,302.29599.7824.77
Price / Cash11.9948.0454.4732.61
Price / Book3.067.339.606.82
Net Income$7.46B$437.28M$684.35M$1.06B
7 Day Performance1.75%0.16%1.45%0.55%
1 Month Performance13.48%3.17%4.35%2.70%
1 Year Performance-19.33%6.96%200.02%19.14%

Salesforce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRM
Salesforce
4.8933 of 5 stars
$195.86
-2.7%
$249.05
+27.2%
-19.3%$160.70B$41.53B22.6783,334
ADBE
Adobe
4.3603 of 5 stars
$272.48
+2.7%
$271.30
-0.4%
-25.6%$108.25B$23.77B15.5831,360
AMZN
Amazon.com
4.9603 of 5 stars
$277.93
+1.3%
$322.56
+16.1%
+13.7%$2.99T$716.92B22.321,576,000
GOOG
Alphabet
4.8724 of 5 stars
$353.15
-0.1%
$410.09
+16.1%
+67.7%$4.32T$402.84B17.73190,200
GOOGL
Alphabet
4.8887 of 5 stars
$354.77
+0.1%
$419.86
+18.3%
+69.6%$4.34T$402.84B17.81190,820

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This page (NYSE:CRM) was last updated on 8/16/2026 by MarketBeat.com Staff.
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