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ServiceNow (NOW) Competitors

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$127.22 +7.73 (+6.46%)
Closing price 08/19/2026 03:59 PM Eastern
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$126.48 -0.74 (-0.58%)
As of 07:20 AM Eastern
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NOW vs. GOOGL, INTU, META, MSFT, and NVDA

Should you buy ServiceNow stock or one of its competitors? ServiceNow's main competitors and comparable companies include Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), Microsoft (MSFT), and NVIDIA (NVDA). Companies are selected based on similarities in market, industry, and size.

How does ServiceNow compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and ServiceNow (NYSE:NOW) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, valuation, earnings, risk, analyst recommendations and media sentiment.

Alphabet presently has a consensus price target of $419.86, suggesting a potential upside of 21.80%. ServiceNow has a consensus price target of $144.24, suggesting a potential upside of 13.39%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
44 Buy rating(s)
5 Strong Buy rating(s)
3.00
ServiceNow
3 Sell rating(s)
2 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.83

Alphabet has a net margin of 54.77% compared to ServiceNow's net margin of 11.34%. Alphabet's return on equity of 51.32% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
ServiceNow 11.34%16.45%7.68%

Alphabet has higher revenue and earnings than ServiceNow. Alphabet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.47$132.17B$19.9117.31
ServiceNow$13.28B9.91$1.75B$1.6079.51

In the previous week, Alphabet had 67 more articles in the media than ServiceNow. MarketBeat recorded 153 mentions for Alphabet and 86 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.20 beat Alphabet's score of 0.81 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
101 Very Positive mention(s)
3 Positive mention(s)
36 Neutral mention(s)
12 Negative mention(s)
0 Very Negative mention(s)
Positive
ServiceNow
62 Very Positive mention(s)
9 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

Alphabet has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.94, meaning that its stock price is 6% less volatile than the broader market.

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Alphabet beats ServiceNow on 14 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Intuit?

Intuit (NASDAQ:INTU) and ServiceNow (NYSE:NOW) are both large-cap technology companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, media sentiment, profitability, analyst recommendations, risk and valuation.

Intuit has a beta of 0.97, suggesting that its share price is 3% less volatile than the broader market. Comparatively, ServiceNow has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market.

83.7% of Intuit shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 2.5% of Intuit shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Intuit has higher revenue and earnings than ServiceNow. Intuit is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Intuit$18.83B5.27$3.87B$16.5121.95
ServiceNow$13.28B9.91$1.75B$1.6079.51

Intuit has a net margin of 21.91% compared to ServiceNow's net margin of 11.34%. Intuit's return on equity of 25.18% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Intuit21.91% 25.18% 13.79%
ServiceNow 11.34%16.45%7.68%

Intuit currently has a consensus price target of $451.26, indicating a potential upside of 24.50%. ServiceNow has a consensus price target of $144.24, indicating a potential upside of 13.39%. Given Intuit's higher probable upside, research analysts clearly believe Intuit is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Intuit
3 Sell rating(s)
9 Hold rating(s)
20 Buy rating(s)
0 Strong Buy rating(s)
2.53
ServiceNow
3 Sell rating(s)
2 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.83

In the previous week, Intuit had 26 more articles in the media than ServiceNow. MarketBeat recorded 112 mentions for Intuit and 86 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.20 beat Intuit's score of 0.72 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Intuit
51 Very Positive mention(s)
17 Positive mention(s)
35 Neutral mention(s)
6 Negative mention(s)
1 Very Negative mention(s)
Positive
ServiceNow
62 Very Positive mention(s)
9 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Intuit beats ServiceNow on 10 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Meta Platforms?

ServiceNow (NYSE:NOW) and Meta Platforms (NASDAQ:META) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, media sentiment, valuation, profitability and risk.

Meta Platforms has higher revenue and earnings than ServiceNow. Meta Platforms is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B9.91$1.75B$1.6079.51
Meta Platforms$228.25B6.09$60.46B$26.5520.57

Meta Platforms has a net margin of 29.83% compared to ServiceNow's net margin of 11.34%. Meta Platforms' return on equity of 33.18% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow11.34% 16.45% 7.68%
Meta Platforms 29.83%33.18%20.07%

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 79.9% of Meta Platforms shares are held by institutional investors. 0.3% of ServiceNow shares are held by company insiders. Comparatively, 13.5% of Meta Platforms shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

ServiceNow has a beta of 0.94, meaning that its share price is 6% less volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.25, meaning that its share price is 25% more volatile than the broader market.

In the previous week, Meta Platforms had 72 more articles in the media than ServiceNow. MarketBeat recorded 158 mentions for Meta Platforms and 86 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.20 beat Meta Platforms' score of 0.48 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
62 Very Positive mention(s)
9 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive
Meta Platforms
84 Very Positive mention(s)
14 Positive mention(s)
18 Neutral mention(s)
32 Negative mention(s)
9 Very Negative mention(s)
Neutral

ServiceNow currently has a consensus price target of $144.24, indicating a potential upside of 13.39%. Meta Platforms has a consensus price target of $785.32, indicating a potential upside of 43.82%. Given Meta Platforms' stronger consensus rating and higher probable upside, analysts plainly believe Meta Platforms is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
3 Sell rating(s)
2 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.83
Meta Platforms
0 Sell rating(s)
8 Hold rating(s)
35 Buy rating(s)
4 Strong Buy rating(s)
2.91

Summary

Meta Platforms beats ServiceNow on 12 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Microsoft?

Microsoft (NASDAQ:MSFT) and ServiceNow (NYSE:NOW) are both large-cap technology companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, profitability, analyst recommendations, institutional ownership, earnings, risk, media sentiment and valuation.

Microsoft has a net margin of 40.31% compared to ServiceNow's net margin of 11.34%. Microsoft's return on equity of 31.98% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
ServiceNow 11.34%16.45%7.68%

In the previous week, Microsoft had 199 more articles in the media than ServiceNow. MarketBeat recorded 285 mentions for Microsoft and 86 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.20 beat Microsoft's score of 1.00 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
180 Very Positive mention(s)
44 Positive mention(s)
38 Neutral mention(s)
21 Negative mention(s)
2 Very Negative mention(s)
Positive
ServiceNow
62 Very Positive mention(s)
9 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

Microsoft presently has a consensus target price of $560.27, indicating a potential upside of 15.68%. ServiceNow has a consensus target price of $144.24, indicating a potential upside of 13.39%. Given Microsoft's stronger consensus rating and higher possible upside, analysts plainly believe Microsoft is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89
ServiceNow
3 Sell rating(s)
2 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.83

Microsoft has higher revenue and earnings than ServiceNow. Microsoft is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B10.84$133.75B$17.9626.97
ServiceNow$13.28B9.91$1.75B$1.6079.51

Microsoft has a beta of 1.11, meaning that its stock price is 11% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.94, meaning that its stock price is 6% less volatile than the broader market.

71.1% of Microsoft shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 0.0% of Microsoft shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Microsoft beats ServiceNow on 12 of the 17 factors compared between the two stocks.

How does ServiceNow compare to NVIDIA?

ServiceNow (NYSE:NOW) and NVIDIA (NASDAQ:NVDA) are both large-cap technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, valuation, dividends, profitability, risk, earnings, analyst recommendations and institutional ownership.

ServiceNow has a beta of 0.94, meaning that its share price is 6% less volatile than the broader market. Comparatively, NVIDIA has a beta of 2.23, meaning that its share price is 123% more volatile than the broader market.

NVIDIA has a net margin of 62.97% compared to ServiceNow's net margin of 11.34%. NVIDIA's return on equity of 96.94% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow11.34% 16.45% 7.68%
NVIDIA 62.97%96.94%72.16%

In the previous week, NVIDIA had 235 more articles in the media than ServiceNow. MarketBeat recorded 321 mentions for NVIDIA and 86 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.20 beat NVIDIA's score of 0.76 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
62 Very Positive mention(s)
9 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive
NVIDIA
165 Very Positive mention(s)
53 Positive mention(s)
65 Neutral mention(s)
32 Negative mention(s)
6 Very Negative mention(s)
Positive

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 65.3% of NVIDIA shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by insiders. Comparatively, 3.9% of NVIDIA shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

NVIDIA has higher revenue and earnings than ServiceNow. NVIDIA is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B9.91$1.75B$1.6079.51
NVIDIA$215.94B24.38$120.07B$6.5333.32

ServiceNow presently has a consensus price target of $144.24, suggesting a potential upside of 13.39%. NVIDIA has a consensus price target of $305.94, suggesting a potential upside of 40.62%. Given NVIDIA's stronger consensus rating and higher possible upside, analysts plainly believe NVIDIA is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
3 Sell rating(s)
2 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.83
NVIDIA
0 Sell rating(s)
2 Hold rating(s)
49 Buy rating(s)
3 Strong Buy rating(s)
3.02

Summary

NVIDIA beats ServiceNow on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NOW vs. The Competition

MetricServiceNowSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$123.55B$15.43B$29.66B$24.18B
Dividend YieldN/A3.43%2.74%3.73%
P/E Ratio79.51127.2373.0130.14
Price / Sales9.911,301.98598.3719.97
Price / Cash36.6247.5851.0531.97
Price / Book10.517.589.546.84
Net Income$1.75B$434.63M$678.51M$1.07B
7 Day Performance0.10%-0.20%-2.10%-0.57%
1 Month Performance21.27%3.92%2.98%2.97%
1 Year Performance-28.63%7.09%193.30%18.26%

ServiceNow Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NOW
ServiceNow
4.4071 of 5 stars
$127.22
+6.5%
$144.24
+13.4%
-28.3%$123.55B$13.28B79.5129,187
GOOGL
Alphabet
4.875 of 5 stars
$354.30
-1.0%
$419.86
+18.5%
+71.0%$4.33T$445.87B17.80190,820
INTU
Intuit
4.9934 of 5 stars
$325.25
+1.0%
$460.45
+41.6%
-48.3%$88.05B$18.83B19.7018,200
META
Meta Platforms
4.9947 of 5 stars
$592.10
+0.4%
$785.32
+32.6%
-27.3%$1.49T$228.25B22.3078,865
MSFT
Microsoft
4.9581 of 5 stars
$499.99
+0.0%
$558.87
+11.8%
-5.0%$3.71T$331.84B27.84223,000

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This page (NYSE:NOW) was last updated on 8/20/2026 by MarketBeat.com Staff.
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