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ServiceNow (NOW) Competitors

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$102.14 +1.48 (+1.47%)
Closing price 03:59 PM Eastern
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$101.48 -0.65 (-0.64%)
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NOW vs. GOOGL, META, MSFT, NVDA, and TEAM

Should you buy ServiceNow stock or one of its competitors? ServiceNow's main competitors and comparable companies include Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), NVIDIA (NVDA), and Atlassian (TEAM). Companies are selected based on similarities in market, industry, and size.

How does ServiceNow compare to Alphabet?

ServiceNow (NYSE:NOW) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, profitability, analyst recommendations, earnings, valuation, risk and media sentiment.

ServiceNow currently has a consensus price target of $154.50, suggesting a potential upside of 53.50%. Alphabet has a consensus price target of $412.51, suggesting a potential upside of 38.10%. Given ServiceNow's higher possible upside, analysts clearly believe ServiceNow is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
3 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.81
Alphabet
0 Sell rating(s)
5 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.00

In the previous week, Alphabet had 148 more articles in the media than ServiceNow. MarketBeat recorded 206 mentions for Alphabet and 58 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.78 beat Alphabet's score of 0.64 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
34 Very Positive mention(s)
7 Positive mention(s)
10 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
118 Very Positive mention(s)
12 Positive mention(s)
56 Neutral mention(s)
18 Negative mention(s)
1 Very Negative mention(s)
Positive

ServiceNow has a beta of 1, indicating that its share price has a similar volatility profile to the broader market.Comparatively, Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market.

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 0.3% of ServiceNow shares are held by insiders. Comparatively, 11.6% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Alphabet has a net margin of 50.03% compared to ServiceNow's net margin of 9.36%. Alphabet's return on equity of 43.33% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow9.36% 15.17% 6.70%
Alphabet 50.03%43.33%29.24%

Alphabet has higher revenue and earnings than ServiceNow. Alphabet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B7.87$1.75B$1.3972.41
Alphabet$402.84B9.12$132.17B$19.1615.59

Summary

Alphabet beats ServiceNow on 13 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Meta Platforms?

ServiceNow (NYSE:NOW) and Meta Platforms (NASDAQ:META) are related large-cap companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, media sentiment, earnings, analyst recommendations, dividends, institutional ownership, valuation and risk.

Meta Platforms has a net margin of 31.15% compared to ServiceNow's net margin of 9.36%. Meta Platforms' return on equity of 30.73% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow9.36% 15.17% 6.70%
Meta Platforms 31.15%30.73%18.08%

Meta Platforms has higher revenue and earnings than ServiceNow. Meta Platforms is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B7.87$1.75B$1.3972.41
Meta Platforms$241.61B6.60$60.46B$29.3321.26

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 79.9% of Meta Platforms shares are held by institutional investors. 0.3% of ServiceNow shares are held by insiders. Comparatively, 13.4% of Meta Platforms shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

ServiceNow has a beta of 1, meaning that its stock price has a similar volatility profile to the broader market.Comparatively, Meta Platforms has a beta of 1.28, meaning that its stock price is 28% more volatile than the broader market.

ServiceNow presently has a consensus price target of $154.50, suggesting a potential upside of 53.50%. Meta Platforms has a consensus price target of $833.12, suggesting a potential upside of 33.60%. Given ServiceNow's higher probable upside, analysts plainly believe ServiceNow is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
3 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.81
Meta Platforms
0 Sell rating(s)
7 Hold rating(s)
47 Buy rating(s)
3 Strong Buy rating(s)
2.93

In the previous week, Meta Platforms had 77 more articles in the media than ServiceNow. MarketBeat recorded 135 mentions for Meta Platforms and 58 mentions for ServiceNow. Meta Platforms' average media sentiment score of 0.94 beat ServiceNow's score of 0.78 indicating that Meta Platforms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
34 Very Positive mention(s)
7 Positive mention(s)
10 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive
Meta Platforms
97 Very Positive mention(s)
6 Positive mention(s)
15 Neutral mention(s)
11 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Meta Platforms beats ServiceNow on 13 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Microsoft?

ServiceNow (NYSE:NOW) and Microsoft (NASDAQ:MSFT) are both large-cap technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, risk, analyst recommendations, dividends, profitability, valuation, institutional ownership and earnings.

Microsoft has higher revenue and earnings than ServiceNow. Microsoft is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B7.87$1.75B$1.3972.41
Microsoft$331.84B11.70$133.75B$19.1627.30

ServiceNow has a beta of 1, indicating that its stock price has a similar volatility profile to the broader market.Comparatively, Microsoft has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market.

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by insiders. Comparatively, 0.0% of Microsoft shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Microsoft had 215 more articles in the media than ServiceNow. MarketBeat recorded 273 mentions for Microsoft and 58 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.78 beat Microsoft's score of 0.64 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
34 Very Positive mention(s)
7 Positive mention(s)
10 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive
Microsoft
134 Very Positive mention(s)
35 Positive mention(s)
42 Neutral mention(s)
33 Negative mention(s)
19 Very Negative mention(s)
Positive

Microsoft has a net margin of 41.17% compared to ServiceNow's net margin of 9.36%. Microsoft's return on equity of 31.28% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow9.36% 15.17% 6.70%
Microsoft 41.17%31.28%18.55%

ServiceNow presently has a consensus target price of $154.50, suggesting a potential upside of 53.50%. Microsoft has a consensus target price of $609.54, suggesting a potential upside of 16.55%. Given ServiceNow's higher possible upside, research analysts plainly believe ServiceNow is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
3 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.81
Microsoft
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
1 Strong Buy rating(s)
2.94

Summary

Microsoft beats ServiceNow on 11 of the 16 factors compared between the two stocks.

How does ServiceNow compare to NVIDIA?

NVIDIA (NASDAQ:NVDA) and ServiceNow (NYSE:NOW) are both large-cap technology companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, dividends, media sentiment, valuation and analyst recommendations.

NVIDIA currently has a consensus price target of $283.63, suggesting a potential upside of 70.67%. ServiceNow has a consensus price target of $154.50, suggesting a potential upside of 53.50%. Given NVIDIA's stronger consensus rating and higher probable upside, equities research analysts clearly believe NVIDIA is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NVIDIA
0 Sell rating(s)
12 Hold rating(s)
39 Buy rating(s)
5 Strong Buy rating(s)
2.88
ServiceNow
3 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.81

NVIDIA has higher revenue and earnings than ServiceNow. NVIDIA is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NVIDIA$215.94B18.55$120.07B$7.9121.01
ServiceNow$13.28B7.87$1.75B$1.3972.41

NVIDIA has a net margin of 63.66% compared to ServiceNow's net margin of 9.36%. NVIDIA's return on equity of 96.04% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
NVIDIA63.66% 96.04% 71.00%
ServiceNow 9.36%15.17%6.70%

65.3% of NVIDIA shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 3.9% of NVIDIA shares are owned by company insiders. Comparatively, 0.3% of ServiceNow shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, NVIDIA had 376 more articles in the media than ServiceNow. MarketBeat recorded 434 mentions for NVIDIA and 58 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.78 beat NVIDIA's score of -0.29 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NVIDIA
62 Very Positive mention(s)
30 Positive mention(s)
104 Neutral mention(s)
193 Negative mention(s)
26 Very Negative mention(s)
Neutral
ServiceNow
34 Very Positive mention(s)
7 Positive mention(s)
10 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive

NVIDIA has a beta of 2.21, indicating that its stock price is 121% more volatile than the broader market. Comparatively, ServiceNow has a beta of 1, indicating that its stock price has a similar volatility profile to the broader market.

Summary

NVIDIA beats ServiceNow on 14 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Atlassian?

ServiceNow (NYSE:NOW) and Atlassian (NASDAQ:TEAM) are both large-cap technology companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, valuation, risk, media sentiment and analyst recommendations.

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 94.5% of Atlassian shares are held by institutional investors. 0.3% of ServiceNow shares are held by insiders. Comparatively, 37.6% of Atlassian shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

ServiceNow has higher revenue and earnings than Atlassian. ServiceNow is trading at a lower price-to-earnings ratio than Atlassian, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B7.87$1.75B$1.3972.41
Atlassian$6.57B5.87-$53.83M$0.36423.03

ServiceNow presently has a consensus price target of $154.50, suggesting a potential upside of 53.50%. Atlassian has a consensus price target of $209.48, suggesting a potential upside of 37.55%. Given ServiceNow's higher possible upside, equities research analysts plainly believe ServiceNow is more favorable than Atlassian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
3 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.81
Atlassian
1 Sell rating(s)
3 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.82

ServiceNow has a net margin of 9.36% compared to Atlassian's net margin of 1.28%. Atlassian's return on equity of 33.53% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow9.36% 15.17% 6.70%
Atlassian 1.28%33.53%6.35%

In the previous week, ServiceNow had 7 more articles in the media than Atlassian. MarketBeat recorded 58 mentions for ServiceNow and 51 mentions for Atlassian. ServiceNow's average media sentiment score of 0.78 beat Atlassian's score of 0.38 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
34 Very Positive mention(s)
7 Positive mention(s)
10 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive
Atlassian
13 Very Positive mention(s)
6 Positive mention(s)
11 Neutral mention(s)
9 Negative mention(s)
0 Very Negative mention(s)
Neutral

ServiceNow has a beta of 1, indicating that its share price has a similar volatility profile to the broader market.Comparatively, Atlassian has a beta of 1.16, indicating that its share price is 16% more volatile than the broader market.

Summary

ServiceNow beats Atlassian on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NOW vs. The Competition

MetricServiceNowSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$106.02B$15.77B$27.00B$23.55B
Dividend YieldN/A3.38%2.89%3.74%
P/E Ratio73.4848.4144.7529.93
Price / Sales7.986.145.683.42
Price / Cash31.5028.0927.7515.68
Price / Book8.096.265.333.72
Net Income$1.75B$424.69M$787.50M$1.08B
7 Day Performance0.22%0.23%1.55%0.60%
1 Month Performance-26.17%-3.87%-7.80%-0.29%
1 Year Performance-39.83%-10.27%2.26%6.82%

ServiceNow Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NOW
ServiceNow
4.66 of 5 stars
$102.14
+1.5%
$154.50
+51.3%
-41.7%$106.02B$13.28B73.4829,187
GOOGL
Alphabet
4.8679 of 5 stars
$279.84
-1.4%
$410.46
+46.7%
+4.2%$3.47T$402.84B14.61190,820
META
Meta Platforms
4.9183 of 5 stars
$614.99
-1.5%
$833.12
+35.5%
+2.4%$1.57T$241.61B20.9778,865
MSFT
Microsoft
4.8698 of 5 stars
$521.91
-1.6%
$609.54
+16.8%
+2.3%$3.94T$346.45B27.24223,000
NVDA
NVIDIA
4.9274 of 5 stars
$204.64
-4.2%
$321.47
+57.1%
-14.2%$5.15T$302.97B25.8742,000

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This page (NYSE:NOW) was last updated on 11/13/2026 by MarketBeat.com Staff.
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