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ServiceNow (NOW) Competitors

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$134.21 -7.05 (-4.99%)
Closing price 09/8/2026 03:59 PM Eastern
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$135.33 +1.12 (+0.83%)
As of 09:11 AM Eastern
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NOW vs. GOOGL, META, MSFT, NVDA, and TEAM

Should you buy ServiceNow stock or one of its competitors? ServiceNow's main competitors and comparable companies include Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), NVIDIA (NVDA), and Atlassian (TEAM). Companies are selected based on similarities in market, industry, and size.

How does ServiceNow compare to Alphabet?

ServiceNow (NYSE:NOW) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, analyst recommendations, valuation, profitability, dividends and risk.

Alphabet has higher revenue and earnings than ServiceNow. Alphabet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B10.45$1.75B$1.6083.88
Alphabet$402.84B10.27$132.17B$19.9116.99

Alphabet has a net margin of 54.77% compared to ServiceNow's net margin of 11.34%. Alphabet's return on equity of 51.32% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow11.34% 16.45% 7.68%
Alphabet 54.77%51.32%35.42%

ServiceNow has a beta of 0.97, suggesting that its share price is 3% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market.

In the previous week, Alphabet had 138 more articles in the media than ServiceNow. MarketBeat recorded 189 mentions for Alphabet and 51 mentions for ServiceNow. Alphabet's average media sentiment score of 0.99 beat ServiceNow's score of 0.99 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
33 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
141 Very Positive mention(s)
4 Positive mention(s)
24 Neutral mention(s)
18 Negative mention(s)
1 Very Negative mention(s)
Positive

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 0.3% of ServiceNow shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

ServiceNow currently has a consensus target price of $144.73, indicating a potential upside of 7.84%. Alphabet has a consensus target price of $420.19, indicating a potential upside of 24.19%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

Summary

Alphabet beats ServiceNow on 14 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and ServiceNow (NYSE:NOW) are related large-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, media sentiment, analyst recommendations, profitability, risk and dividends.

Meta Platforms has a beta of 1.25, meaning that its stock price is 25% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.97, meaning that its stock price is 3% less volatile than the broader market.

Meta Platforms has a net margin of 29.83% compared to ServiceNow's net margin of 11.34%. Meta Platforms' return on equity of 33.18% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms29.83% 33.18% 20.07%
ServiceNow 11.34%16.45%7.68%

In the previous week, Meta Platforms had 93 more articles in the media than ServiceNow. MarketBeat recorded 144 mentions for Meta Platforms and 51 mentions for ServiceNow. Meta Platforms' average media sentiment score of 1.14 beat ServiceNow's score of 0.99 indicating that Meta Platforms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
112 Very Positive mention(s)
4 Positive mention(s)
16 Neutral mention(s)
9 Negative mention(s)
2 Very Negative mention(s)
Positive
ServiceNow
33 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Meta Platforms has higher revenue and earnings than ServiceNow. Meta Platforms is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.78$60.46B$26.5523.11
ServiceNow$13.28B10.45$1.75B$1.6083.88

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Meta Platforms currently has a consensus target price of $785.22, indicating a potential upside of 27.99%. ServiceNow has a consensus target price of $144.73, indicating a potential upside of 7.84%. Given Meta Platforms' stronger consensus rating and higher possible upside, analysts plainly believe Meta Platforms is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.89
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86

Summary

Meta Platforms beats ServiceNow on 13 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Microsoft?

Microsoft (NASDAQ:MSFT) and ServiceNow (NYSE:NOW) are both large-cap technology companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, earnings, risk, dividends, media sentiment, institutional ownership, analyst recommendations and profitability.

In the previous week, Microsoft had 164 more articles in the media than ServiceNow. MarketBeat recorded 215 mentions for Microsoft and 51 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.99 beat Microsoft's score of 0.87 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
130 Very Positive mention(s)
32 Positive mention(s)
33 Neutral mention(s)
11 Negative mention(s)
8 Very Negative mention(s)
Positive
ServiceNow
33 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Microsoft has a net margin of 40.31% compared to ServiceNow's net margin of 11.34%. Microsoft's return on equity of 31.98% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft40.31% 31.98% 18.70%
ServiceNow 11.34%16.45%7.68%

Microsoft has higher revenue and earnings than ServiceNow. Microsoft is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$331.84B11.05$133.75B$17.9627.50
ServiceNow$13.28B10.45$1.75B$1.6083.88

Microsoft presently has a consensus price target of $564.27, suggesting a potential upside of 14.24%. ServiceNow has a consensus price target of $144.73, suggesting a potential upside of 7.84%. Given Microsoft's stronger consensus rating and higher possible upside, research analysts plainly believe Microsoft is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86

71.1% of Microsoft shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 0.0% of Microsoft shares are held by insiders. Comparatively, 0.3% of ServiceNow shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Microsoft has a beta of 1.11, meaning that its stock price is 11% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.97, meaning that its stock price is 3% less volatile than the broader market.

Summary

Microsoft beats ServiceNow on 12 of the 17 factors compared between the two stocks.

How does ServiceNow compare to NVIDIA?

ServiceNow (NYSE:NOW) and NVIDIA (NASDAQ:NVDA) are both large-cap technology companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, earnings, risk, valuation, institutional ownership and media sentiment.

In the previous week, NVIDIA had 309 more articles in the media than ServiceNow. MarketBeat recorded 360 mentions for NVIDIA and 51 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.99 beat NVIDIA's score of 0.81 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
33 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
NVIDIA
216 Very Positive mention(s)
51 Positive mention(s)
52 Neutral mention(s)
32 Negative mention(s)
2 Very Negative mention(s)
Positive

NVIDIA has a net margin of 63.66% compared to ServiceNow's net margin of 11.34%. NVIDIA's return on equity of 96.04% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow11.34% 16.45% 7.68%
NVIDIA 63.66%96.04%71.00%

ServiceNow currently has a consensus target price of $144.73, suggesting a potential upside of 7.84%. NVIDIA has a consensus target price of $324.83, suggesting a potential upside of 43.90%. Given NVIDIA's stronger consensus rating and higher probable upside, analysts plainly believe NVIDIA is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86
NVIDIA
0 Sell rating(s)
3 Hold rating(s)
50 Buy rating(s)
2 Strong Buy rating(s)
2.98

ServiceNow has a beta of 0.97, meaning that its share price is 3% less volatile than the broader market. Comparatively, NVIDIA has a beta of 2.22, meaning that its share price is 122% more volatile than the broader market.

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 65.3% of NVIDIA shares are held by institutional investors. 0.3% of ServiceNow shares are held by insiders. Comparatively, 3.9% of NVIDIA shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

NVIDIA has higher revenue and earnings than ServiceNow. NVIDIA is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B10.45$1.75B$1.6083.88
NVIDIA$302.97B17.96$120.07B$7.9128.54

Summary

NVIDIA beats ServiceNow on 14 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Atlassian?

ServiceNow (NYSE:NOW) and Atlassian (NASDAQ:TEAM) are both large-cap technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, risk, media sentiment, dividends, valuation and earnings.

ServiceNow has a net margin of 11.34% compared to Atlassian's net margin of -0.82%. Atlassian's return on equity of 20.99% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow11.34% 16.45% 7.68%
Atlassian -0.82%20.99%4.36%

ServiceNow has a beta of 0.97, meaning that its share price is 3% less volatile than the broader market. Comparatively, Atlassian has a beta of 1.15, meaning that its share price is 15% more volatile than the broader market.

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 94.5% of Atlassian shares are held by institutional investors. 0.3% of ServiceNow shares are held by insiders. Comparatively, 36.7% of Atlassian shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, ServiceNow had 29 more articles in the media than Atlassian. MarketBeat recorded 51 mentions for ServiceNow and 22 mentions for Atlassian. ServiceNow's average media sentiment score of 0.99 beat Atlassian's score of 0.59 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
33 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Atlassian
8 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive

ServiceNow has higher revenue and earnings than Atlassian. Atlassian is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B10.45$1.75B$1.6083.88
Atlassian$6.57B6.81-$53.83M-$0.19N/A

ServiceNow currently has a consensus target price of $144.73, suggesting a potential upside of 7.84%. Atlassian has a consensus target price of $183.81, suggesting a potential upside of 4.19%. Given ServiceNow's stronger consensus rating and higher probable upside, equities research analysts plainly believe ServiceNow is more favorable than Atlassian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86
Atlassian
1 Sell rating(s)
4 Hold rating(s)
25 Buy rating(s)
0 Strong Buy rating(s)
2.80

Summary

ServiceNow beats Atlassian on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NOW vs. The Competition

MetricServiceNowSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$146.06B$15.85B$30.16B$23.61B
Dividend YieldN/A3.42%2.73%3.73%
P/E Ratio83.88138.3176.0729.07
Price / Sales10.451,282.09586.55106.85
Price / Cash43.3046.1948.1533.53
Price / Book10.838.427.764.79
Net Income$1.75B$434.48M$703.05M$1.07B
7 Day Performance-1.73%-0.72%0.65%-0.02%
1 Month Performance7.45%-0.69%-2.12%-1.40%
1 Year Performance-28.19%1.48%183.82%12.56%

ServiceNow Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NOW
ServiceNow
3.8964 of 5 stars
$134.21
-5.0%
$144.73
+7.8%
-28.6%$146.06B$13.28B83.8829,187
GOOGL
Alphabet
4.6567 of 5 stars
$346.59
+1.7%
$420.19
+21.2%
+44.6%$4.17T$402.84B17.41190,820
META
Meta Platforms
4.9787 of 5 stars
$578.02
+1.2%
$785.22
+35.8%
-18.5%$1.45T$228.25B21.7778,865
MSFT
Microsoft
4.9012 of 5 stars
$513.53
+1.7%
$560.27
+9.1%
-0.9%$3.75T$331.84B28.59223,000
NVDA
NVIDIA
4.9054 of 5 stars
$217.55
-4.6%
$322.61
+48.3%
+34.1%$5.49T$215.94B27.5042,000

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This page (NYSE:NOW) was last updated on 9/9/2026 by MarketBeat.com Staff.
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