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ServiceNow (NOW) Competitors

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$110.18 -5.58 (-4.82%)
Closing price 07/30/2026 03:59 PM Eastern
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$108.25 -1.93 (-1.75%)
As of 04:55 AM Eastern
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NOW vs. GOOGL, INTU, META, MSFT, and NVDA

Should you buy ServiceNow stock or one of its competitors? MarketBeat compares ServiceNow with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with ServiceNow include Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), Microsoft (MSFT), and NVIDIA (NVDA). These companies are all part of the "computer and technology" sector.

How does ServiceNow compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, media sentiment, analyst recommendations, dividends, profitability, valuation, risk and earnings.

Alphabet has a net margin of 54.77% compared to ServiceNow's net margin of 11.34%. Alphabet's return on equity of 51.32% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
ServiceNow 11.34%16.45%7.68%

Alphabet has higher revenue and earnings than ServiceNow. Alphabet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.04$132.17B$19.9116.76
ServiceNow$13.28B8.58$1.75B$1.6068.86

Alphabet currently has a consensus price target of $419.86, suggesting a potential upside of 25.83%. ServiceNow has a consensus price target of $143.39, suggesting a potential upside of 30.14%. Given ServiceNow's higher possible upside, analysts clearly believe ServiceNow is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04
ServiceNow
3 Sell rating(s)
2 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.83

40.0% of Alphabet shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 0.3% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Alphabet had 153 more articles in the media than ServiceNow. MarketBeat recorded 251 mentions for Alphabet and 98 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.75 beat Alphabet's score of 0.63 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
149 Very Positive mention(s)
11 Positive mention(s)
38 Neutral mention(s)
30 Negative mention(s)
4 Very Negative mention(s)
Positive
ServiceNow
54 Very Positive mention(s)
14 Positive mention(s)
18 Neutral mention(s)
10 Negative mention(s)
2 Very Negative mention(s)
Positive

Alphabet has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.96, meaning that its share price is 4% less volatile than the broader market.

Summary

Alphabet beats ServiceNow on 13 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Intuit?

Intuit (NASDAQ:INTU) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, earnings, media sentiment, dividends, valuation and profitability.

In the previous week, ServiceNow had 21 more articles in the media than Intuit. MarketBeat recorded 98 mentions for ServiceNow and 77 mentions for Intuit. ServiceNow's average media sentiment score of 0.75 beat Intuit's score of 0.72 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Intuit
38 Very Positive mention(s)
7 Positive mention(s)
28 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
ServiceNow
54 Very Positive mention(s)
14 Positive mention(s)
18 Neutral mention(s)
10 Negative mention(s)
2 Very Negative mention(s)
Positive

Intuit presently has a consensus target price of $462.39, suggesting a potential upside of 46.56%. ServiceNow has a consensus target price of $143.39, suggesting a potential upside of 30.14%. Given Intuit's higher possible upside, equities research analysts plainly believe Intuit is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Intuit
3 Sell rating(s)
9 Hold rating(s)
20 Buy rating(s)
0 Strong Buy rating(s)
2.53
ServiceNow
3 Sell rating(s)
2 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.83

Intuit has higher revenue and earnings than ServiceNow. Intuit is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Intuit$18.83B4.58$3.87B$16.5119.11
ServiceNow$13.28B8.58$1.75B$1.6068.86

Intuit has a net margin of 21.91% compared to ServiceNow's net margin of 11.34%. Intuit's return on equity of 25.18% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Intuit21.91% 25.18% 13.79%
ServiceNow 11.34%16.45%7.68%

Intuit has a beta of 1, indicating that its stock price has a similar volatility profile to the broader market.Comparatively, ServiceNow has a beta of 0.96, indicating that its stock price is 4% less volatile than the broader market.

83.7% of Intuit shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 2.5% of Intuit shares are held by insiders. Comparatively, 0.3% of ServiceNow shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Intuit beats ServiceNow on 9 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, institutional ownership, analyst recommendations, risk, earnings and profitability.

Meta Platforms has higher revenue and earnings than ServiceNow. Meta Platforms is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B6.78$60.46B$27.5119.59
ServiceNow$13.28B8.58$1.75B$1.6068.86

Meta Platforms has a net margin of 29.83% compared to ServiceNow's net margin of 11.34%. Meta Platforms' return on equity of 34.81% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms29.83% 34.81% 21.41%
ServiceNow 11.34%16.45%7.68%

Meta Platforms currently has a consensus price target of $789.95, suggesting a potential upside of 46.55%. ServiceNow has a consensus price target of $143.39, suggesting a potential upside of 30.14%. Given Meta Platforms' stronger consensus rating and higher probable upside, research analysts plainly believe Meta Platforms is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
8 Hold rating(s)
36 Buy rating(s)
3 Strong Buy rating(s)
2.89
ServiceNow
3 Sell rating(s)
2 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.83

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 13.5% of Meta Platforms shares are held by company insiders. Comparatively, 0.3% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Meta Platforms has a beta of 1.25, indicating that its share price is 25% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.96, indicating that its share price is 4% less volatile than the broader market.

In the previous week, Meta Platforms had 197 more articles in the media than ServiceNow. MarketBeat recorded 295 mentions for Meta Platforms and 98 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.75 beat Meta Platforms' score of 0.62 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
170 Very Positive mention(s)
11 Positive mention(s)
43 Neutral mention(s)
47 Negative mention(s)
3 Very Negative mention(s)
Positive
ServiceNow
54 Very Positive mention(s)
14 Positive mention(s)
18 Neutral mention(s)
10 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Meta Platforms beats ServiceNow on 12 of the 16 factors compared between the two stocks.

How does ServiceNow compare to Microsoft?

ServiceNow (NYSE:NOW) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, dividends, analyst recommendations, profitability, valuation, risk and media sentiment.

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by company insiders. Comparatively, 0.0% of Microsoft shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Microsoft had 348 more articles in the media than ServiceNow. MarketBeat recorded 446 mentions for Microsoft and 98 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.75 beat Microsoft's score of 0.67 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
54 Very Positive mention(s)
14 Positive mention(s)
18 Neutral mention(s)
10 Negative mention(s)
2 Very Negative mention(s)
Positive
Microsoft
206 Very Positive mention(s)
66 Positive mention(s)
98 Neutral mention(s)
50 Negative mention(s)
13 Very Negative mention(s)
Positive

ServiceNow currently has a consensus target price of $143.39, indicating a potential upside of 30.14%. Microsoft has a consensus target price of $558.64, indicating a potential upside of 23.84%. Given ServiceNow's higher possible upside, analysts plainly believe ServiceNow is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
3 Sell rating(s)
2 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.83
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89

ServiceNow has a beta of 0.96, meaning that its share price is 4% less volatile than the broader market. Comparatively, Microsoft has a beta of 1.13, meaning that its share price is 13% more volatile than the broader market.

Microsoft has higher revenue and earnings than ServiceNow. Microsoft is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B8.58$1.75B$1.6068.86
Microsoft$331.84B10.10$101.83B$17.9625.12

Microsoft has a net margin of 40.31% compared to ServiceNow's net margin of 11.34%. Microsoft's return on equity of 33.07% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow11.34% 16.45% 7.68%
Microsoft 40.31%33.07%19.36%

Summary

Microsoft beats ServiceNow on 11 of the 17 factors compared between the two stocks.

How does ServiceNow compare to NVIDIA?

NVIDIA (NASDAQ:NVDA) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.

65.3% of NVIDIA shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 3.9% of NVIDIA shares are held by company insiders. Comparatively, 0.3% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, NVIDIA had 262 more articles in the media than ServiceNow. MarketBeat recorded 360 mentions for NVIDIA and 98 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.75 beat NVIDIA's score of 0.70 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NVIDIA
201 Very Positive mention(s)
43 Positive mention(s)
59 Neutral mention(s)
46 Negative mention(s)
8 Very Negative mention(s)
Positive
ServiceNow
54 Very Positive mention(s)
14 Positive mention(s)
18 Neutral mention(s)
10 Negative mention(s)
2 Very Negative mention(s)
Positive

NVIDIA has higher revenue and earnings than ServiceNow. NVIDIA is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NVIDIA$215.94B21.86$120.07B$6.5329.87
ServiceNow$13.28B8.58$1.75B$1.6068.86

NVIDIA has a net margin of 62.97% compared to ServiceNow's net margin of 11.34%. NVIDIA's return on equity of 96.94% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
NVIDIA62.97% 96.94% 72.16%
ServiceNow 11.34%16.45%7.68%

NVIDIA has a beta of 2.21, indicating that its stock price is 121% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.96, indicating that its stock price is 4% less volatile than the broader market.

NVIDIA currently has a consensus price target of $304.26, suggesting a potential upside of 56.00%. ServiceNow has a consensus price target of $143.39, suggesting a potential upside of 30.14%. Given NVIDIA's stronger consensus rating and higher possible upside, analysts plainly believe NVIDIA is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NVIDIA
0 Sell rating(s)
2 Hold rating(s)
48 Buy rating(s)
3 Strong Buy rating(s)
3.02
ServiceNow
3 Sell rating(s)
2 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.83

Summary

NVIDIA beats ServiceNow on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NOW vs. The Competition

MetricServiceNowIT Services IndustryComputer SectorNYSE Exchange
Market Cap$119.70B$12.76B$36.30B$23.53B
Dividend YieldN/A2.16%3.17%4.19%
P/E Ratio68.8636.1975.9930.73
Price / Sales8.586.80593.1681.99
Price / Cash35.4822.1941.2031.18
Price / Book9.112.988.434.66
Net Income$1.75B$522.20M$1.08B$1.07B
7 Day Performance11.55%5.08%0.61%0.55%
1 Month Performance10.91%1.72%-2.67%1.58%
1 Year Performance-41.57%-19.42%135.51%17.66%

ServiceNow Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NOW
ServiceNow
4.6937 of 5 stars
$110.18
-4.8%
$143.39
+30.1%
-43.6%$119.70B$13.28B68.8629,187
GOOGL
Alphabet
4.9448 of 5 stars
$319.74
+0.6%
$419.86
+31.3%
+69.8%$3.85T$402.84B16.06190,820
INTU
Intuit
4.9512 of 5 stars
$296.33
+5.3%
$468.84
+58.2%
-60.9%$77.01B$18.83B17.9518,200
META
Meta Platforms
4.9454 of 5 stars
$595.19
-1.8%
$835.64
+40.4%
-22.5%$1.53T$200.97B21.6478,865
MSFT
Microsoft
4.9356 of 5 stars
$381.70
+0.0%
$555.40
+45.5%
-12.1%$2.83T$318.27B22.72228,000

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This page (NYSE:NOW) was last updated on 7/31/2026 by MarketBeat.com Staff.
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