ServiceNow (NOW) Competitors

$91.14 -0.04 (-0.04%)

As of 03:32 PM Eastern

NOW vs. ADSK, GOOGL, INTU, META, and MSFT

Should you be buying ServiceNow stock or one of its competitors? The main competitors of ServiceNow include Autodesk (ADSK), Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), and Microsoft (MSFT). These companies are all part of the "computer and technology" sector.

How does ServiceNow compare to Autodesk?

Autodesk (NASDAQ:ADSK) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, valuation, earnings, institutional ownership, risk, analyst recommendations and profitability.

In the previous week, ServiceNow had 111 more articles in the media than Autodesk. MarketBeat recorded 131 mentions for ServiceNow and 20 mentions for Autodesk. Autodesk's average media sentiment score of 0.97 beat ServiceNow's score of 0.87 indicating that Autodesk is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Autodesk	13 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
ServiceNow	76 Very Positive mention(s)	13 Positive mention(s)	30 Neutral mention(s)	2 Negative mention(s)	3 Very Negative mention(s)	Positive

ServiceNow has higher revenue and earnings than Autodesk. Autodesk is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Autodesk	$7.21B	6.88	$1.12B	$5.24	44.82
ServiceNow	$13.28B	7.04	$1.75B	$1.68	53.95

Autodesk has a net margin of 15.60% compared to ServiceNow's net margin of 12.59%. Autodesk's return on equity of 53.51% beat ServiceNow's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Autodesk	15.60%	53.51%	13.37%
ServiceNow	12.59%	18.16%	9.04%

90.2% of Autodesk shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 0.2% of Autodesk shares are held by insiders. Comparatively, 0.3% of ServiceNow shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Autodesk has a beta of 1.32, meaning that its share price is 32% more volatile than the S&P 500. Comparatively, ServiceNow has a beta of 0.82, meaning that its share price is 18% less volatile than the S&P 500.

Autodesk currently has a consensus target price of $335.93, suggesting a potential upside of 43.04%. ServiceNow has a consensus target price of $144.71, suggesting a potential upside of 59.67%. Given ServiceNow's higher probable upside, analysts plainly believe ServiceNow is more favorable than Autodesk.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Autodesk	0 Sell rating(s)	6 Hold rating(s)	22 Buy rating(s)	3 Strong Buy rating(s)	2.90
ServiceNow	1 Sell rating(s)	6 Hold rating(s)	33 Buy rating(s)	2 Strong Buy rating(s)	2.86

Summary

Autodesk beats ServiceNow on 9 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, institutional ownership, dividends, profitability, media sentiment, analyst recommendations, earnings and valuation.

Alphabet presently has a consensus price target of $407.86, indicating a potential upside of 4.33%. ServiceNow has a consensus price target of $144.71, indicating a potential upside of 59.67%. Given ServiceNow's higher probable upside, analysts plainly believe ServiceNow is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94
ServiceNow	1 Sell rating(s)	6 Hold rating(s)	33 Buy rating(s)	2 Strong Buy rating(s)	2.86

Alphabet has a net margin of 37.92% compared to ServiceNow's net margin of 12.59%. Alphabet's return on equity of 38.99% beat ServiceNow's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
ServiceNow	12.59%	18.16%	9.04%

Alphabet has higher revenue and earnings than ServiceNow. Alphabet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$422.50B	11.19	$132.17B	$13.11	29.82
ServiceNow	$13.28B	7.04	$1.75B	$1.68	53.95

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Alphabet has a beta of 1.26, meaning that its stock price is 26% more volatile than the S&P 500. Comparatively, ServiceNow has a beta of 0.82, meaning that its stock price is 18% less volatile than the S&P 500.

In the previous week, Alphabet had 55 more articles in the media than ServiceNow. MarketBeat recorded 186 mentions for Alphabet and 131 mentions for ServiceNow. Alphabet's average media sentiment score of 0.98 beat ServiceNow's score of 0.87 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	131 Very Positive mention(s)	7 Positive mention(s)	28 Neutral mention(s)	12 Negative mention(s)	1 Very Negative mention(s)	Positive
ServiceNow	76 Very Positive mention(s)	13 Positive mention(s)	30 Neutral mention(s)	2 Negative mention(s)	3 Very Negative mention(s)	Positive

Summary

Alphabet beats ServiceNow on 13 of the 16 factors compared between the two stocks.

How does ServiceNow compare to Intuit?

ServiceNow (NYSE:NOW) and Intuit (NASDAQ:INTU) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, earnings, profitability, dividends, risk, analyst recommendations and institutional ownership.

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 83.7% of Intuit shares are held by institutional investors. 0.3% of ServiceNow shares are held by insiders. Comparatively, 2.5% of Intuit shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Intuit has higher revenue and earnings than ServiceNow. Intuit is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ServiceNow	$13.28B	7.04	$1.75B	$1.68	53.95
Intuit	$18.83B	5.73	$3.87B	$15.44	25.26

ServiceNow presently has a consensus target price of $144.71, indicating a potential upside of 59.67%. Intuit has a consensus target price of $634.26, indicating a potential upside of 62.62%. Given Intuit's higher probable upside, analysts plainly believe Intuit is more favorable than ServiceNow.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ServiceNow	1 Sell rating(s)	6 Hold rating(s)	33 Buy rating(s)	2 Strong Buy rating(s)	2.86
Intuit	0 Sell rating(s)	7 Hold rating(s)	23 Buy rating(s)	1 Strong Buy rating(s)	2.81

Intuit has a net margin of 21.57% compared to ServiceNow's net margin of 12.59%. Intuit's return on equity of 24.23% beat ServiceNow's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ServiceNow	12.59%	18.16%	9.04%
Intuit	21.57%	24.23%	13.44%

ServiceNow has a beta of 0.82, meaning that its stock price is 18% less volatile than the S&P 500. Comparatively, Intuit has a beta of 1.04, meaning that its stock price is 4% more volatile than the S&P 500.

In the previous week, ServiceNow had 92 more articles in the media than Intuit. MarketBeat recorded 131 mentions for ServiceNow and 39 mentions for Intuit. Intuit's average media sentiment score of 0.99 beat ServiceNow's score of 0.87 indicating that Intuit is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ServiceNow	76 Very Positive mention(s)	13 Positive mention(s)	30 Neutral mention(s)	2 Negative mention(s)	3 Very Negative mention(s)	Positive
Intuit	25 Very Positive mention(s)	3 Positive mention(s)	9 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Intuit beats ServiceNow on 10 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Meta Platforms?

ServiceNow (NYSE:NOW) and Meta Platforms (NASDAQ:META) are both large-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, profitability, institutional ownership, media sentiment, valuation and earnings.

Meta Platforms has a net margin of 32.84% compared to ServiceNow's net margin of 12.59%. Meta Platforms' return on equity of 36.93% beat ServiceNow's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ServiceNow	12.59%	18.16%	9.04%
Meta Platforms	32.84%	36.93%	23.09%

ServiceNow has a beta of 0.82, indicating that its stock price is 18% less volatile than the S&P 500. Comparatively, Meta Platforms has a beta of 1.25, indicating that its stock price is 25% more volatile than the S&P 500.

ServiceNow presently has a consensus price target of $144.71, suggesting a potential upside of 59.67%. Meta Platforms has a consensus price target of $840.31, suggesting a potential upside of 40.21%. Given ServiceNow's higher probable upside, research analysts clearly believe ServiceNow is more favorable than Meta Platforms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ServiceNow	1 Sell rating(s)	6 Hold rating(s)	33 Buy rating(s)	2 Strong Buy rating(s)	2.86
Meta Platforms	0 Sell rating(s)	9 Hold rating(s)	34 Buy rating(s)	4 Strong Buy rating(s)	2.89

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 79.9% of Meta Platforms shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by company insiders. Comparatively, 13.6% of Meta Platforms shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Meta Platforms has higher revenue and earnings than ServiceNow. Meta Platforms is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ServiceNow	$13.28B	7.04	$1.75B	$1.68	53.95
Meta Platforms	$214.96B	7.05	$60.46B	$27.51	21.79

In the previous week, Meta Platforms had 38 more articles in the media than ServiceNow. MarketBeat recorded 169 mentions for Meta Platforms and 131 mentions for ServiceNow. Meta Platforms' average media sentiment score of 0.91 beat ServiceNow's score of 0.87 indicating that Meta Platforms is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ServiceNow	76 Very Positive mention(s)	13 Positive mention(s)	30 Neutral mention(s)	2 Negative mention(s)	3 Very Negative mention(s)	Positive
Meta Platforms	117 Very Positive mention(s)	7 Positive mention(s)	18 Neutral mention(s)	20 Negative mention(s)	3 Very Negative mention(s)	Positive

Summary

Meta Platforms beats ServiceNow on 14 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Microsoft?

Microsoft (NASDAQ:MSFT) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, valuation, risk, analyst recommendations, institutional ownership, earnings, profitability and media sentiment.

In the previous week, Microsoft had 155 more articles in the media than ServiceNow. MarketBeat recorded 286 mentions for Microsoft and 131 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.87 beat Microsoft's score of 0.75 indicating that ServiceNow is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Microsoft	154 Very Positive mention(s)	34 Positive mention(s)	45 Neutral mention(s)	37 Negative mention(s)	10 Very Negative mention(s)	Positive
ServiceNow	76 Very Positive mention(s)	13 Positive mention(s)	30 Neutral mention(s)	2 Negative mention(s)	3 Very Negative mention(s)	Positive

71.1% of Microsoft shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 0.0% of Microsoft shares are held by insiders. Comparatively, 0.3% of ServiceNow shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Microsoft has a beta of 1.1, indicating that its stock price is 10% more volatile than the S&P 500. Comparatively, ServiceNow has a beta of 0.82, indicating that its stock price is 18% less volatile than the S&P 500.

Microsoft has a net margin of 39.34% compared to ServiceNow's net margin of 12.59%. Microsoft's return on equity of 31.94% beat ServiceNow's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Microsoft	39.34%	31.94%	18.47%
ServiceNow	12.59%	18.16%	9.04%

Microsoft currently has a consensus price target of $562.69, suggesting a potential upside of 37.14%. ServiceNow has a consensus price target of $144.71, suggesting a potential upside of 59.67%. Given ServiceNow's higher possible upside, analysts clearly believe ServiceNow is more favorable than Microsoft.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Microsoft	0 Sell rating(s)	7 Hold rating(s)	38 Buy rating(s)	1 Strong Buy rating(s)	2.87
ServiceNow	1 Sell rating(s)	6 Hold rating(s)	33 Buy rating(s)	2 Strong Buy rating(s)	2.86

Microsoft has higher revenue and earnings than ServiceNow. Microsoft is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Microsoft	$281.72B	10.82	$101.83B	$16.80	24.42
ServiceNow	$13.28B	7.04	$1.75B	$1.68	53.95

Summary

Microsoft beats ServiceNow on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

NOW vs. The Competition

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Metric	ServiceNow	IT Services Industry	Computer Sector	NYSE Exchange
Market Cap	$93.56B	$12.94B	$38.81B	$22.94B
Dividend Yield	N/A	2.40%	3.15%	4.02%
P/E Ratio	54.08	48.85	74.23	29.04
Price / Sales	7.04	6.93	622.81	24.71
Price / Cash	27.95	25.48	46.32	19.21
Price / Book	7.31	3.61	9.55	4.66
Net Income	$1.75B	$544.53M	$1.03B	$1.07B
7 Day Performance	N/A	N/A	N/A	-0.81%
1 Month Performance	9.19%	8.77%	17.86%	4.28%
1 Year Performance	-53.81%	-9.59%	174.96%	29.36%

ServiceNow Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
NOW ServiceNow	4.6673 of 5 stars	$91.15 0.0%	$144.71 +58.8%	-53.6%	$93.90B	$13.28B	54.28	29,187
ADSK Autodesk	4.5948 of 5 stars	$244.35 flat	$335.93 +37.5%	-15.0%	$51.64B	$7.21B	46.63	14,300
GOOGL Alphabet	4.0767 of 5 stars	$385.69 flat	$397.48 +3.1%	+162.3%	$4.67T	$402.84B	29.42	190,820	Trending News Analyst Revision
INTU Intuit	4.9783 of 5 stars	$399.00 0.0%	$636.10 +59.4%	-39.4%	$110.34B	$18.83B	25.84	18,200	Analyst Forecast
META Meta Platforms	4.9402 of 5 stars	$608.74 0.0%	$840.67 +38.1%	+2.9%	$1.54T	$200.97B	22.13	78,865	Trending News Analyst Revision

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This page (NYSE:NOW) was last updated on 5/11/2026 by MarketBeat.com Staff.

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ServiceNow (NOW) Competitors