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ServiceNow (NOW) Competitors

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$124.56 +15.83 (+14.56%)
Closing price 05/29/2026 03:59 PM Eastern
Extended Trading
$128.81 +4.25 (+3.41%)
As of 05/29/2026 07:59 PM Eastern
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NOW vs. ADSK, GOOGL, INTU, META, and MSFT

Should you buy ServiceNow stock or one of its competitors? MarketBeat compares ServiceNow with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with ServiceNow include Autodesk (ADSK), Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), and Microsoft (MSFT). These companies are all part of the "computer and technology" sector.

How does ServiceNow compare to Autodesk?

Autodesk (NASDAQ:ADSK) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, profitability, risk, earnings, dividends and institutional ownership.

Autodesk currently has a consensus price target of $327.75, suggesting a potential upside of 41.69%. ServiceNow has a consensus price target of $141.85, suggesting a potential upside of 13.88%. Given Autodesk's stronger consensus rating and higher possible upside, equities research analysts clearly believe Autodesk is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Autodesk
0 Sell rating(s)
6 Hold rating(s)
22 Buy rating(s)
3 Strong Buy rating(s)
2.90
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
2 Strong Buy rating(s)
2.88

In the previous week, ServiceNow had 7 more articles in the media than Autodesk. MarketBeat recorded 96 mentions for ServiceNow and 89 mentions for Autodesk. ServiceNow's average media sentiment score of 1.14 beat Autodesk's score of 0.67 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Autodesk
35 Very Positive mention(s)
9 Positive mention(s)
22 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Positive
ServiceNow
67 Very Positive mention(s)
10 Positive mention(s)
14 Neutral mention(s)
1 Negative mention(s)
3 Very Negative mention(s)
Positive

90.2% of Autodesk shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 0.1% of Autodesk shares are owned by company insiders. Comparatively, 0.3% of ServiceNow shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Autodesk has a net margin of 19.49% compared to ServiceNow's net margin of 12.59%. Autodesk's return on equity of 58.65% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Autodesk19.49% 58.65% 14.70%
ServiceNow 12.59%18.16%9.04%

ServiceNow has higher revenue and earnings than Autodesk. Autodesk is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Autodesk$7.21B6.78$1.12B$5.2444.14
ServiceNow$13.96B9.20$1.75B$1.6874.14

Autodesk has a beta of 1.32, meaning that its share price is 32% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.82, meaning that its share price is 18% less volatile than the broader market.

Summary

Autodesk beats ServiceNow on 9 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, media sentiment, risk, profitability, earnings and institutional ownership.

In the previous week, Alphabet had 100 more articles in the media than ServiceNow. MarketBeat recorded 196 mentions for Alphabet and 96 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.14 beat Alphabet's score of 0.95 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
135 Very Positive mention(s)
9 Positive mention(s)
22 Neutral mention(s)
25 Negative mention(s)
3 Very Negative mention(s)
Positive
ServiceNow
67 Very Positive mention(s)
10 Positive mention(s)
14 Neutral mention(s)
1 Negative mention(s)
3 Very Negative mention(s)
Positive

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Alphabet has a net margin of 37.92% compared to ServiceNow's net margin of 12.59%. Alphabet's return on equity of 38.99% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
ServiceNow 12.59%18.16%9.04%

Alphabet presently has a consensus target price of $412.94, suggesting a potential upside of 8.57%. ServiceNow has a consensus target price of $141.85, suggesting a potential upside of 13.88%. Given ServiceNow's higher possible upside, analysts plainly believe ServiceNow is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
2 Strong Buy rating(s)
2.88

Alphabet has a beta of 1.26, indicating that its stock price is 26% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.82, indicating that its stock price is 18% less volatile than the broader market.

Alphabet has higher revenue and earnings than ServiceNow. Alphabet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.44$132.17B$13.1129.01
ServiceNow$13.96B9.20$1.75B$1.6874.14

Summary

Alphabet beats ServiceNow on 12 of the 16 factors compared between the two stocks.

How does ServiceNow compare to Intuit?

Intuit (NASDAQ:INTU) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, analyst recommendations, institutional ownership, dividends, profitability, earnings and risk.

Intuit has a net margin of 21.91% compared to ServiceNow's net margin of 12.59%. Intuit's return on equity of 25.18% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Intuit21.91% 25.18% 13.79%
ServiceNow 12.59%18.16%9.04%

Intuit has higher revenue and earnings than ServiceNow. Intuit is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Intuit$20.93B4.33$3.87B$16.5120.08
ServiceNow$13.96B9.20$1.75B$1.6874.14

83.7% of Intuit shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 2.5% of Intuit shares are held by company insiders. Comparatively, 0.3% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Intuit presently has a consensus target price of $525.65, indicating a potential upside of 58.55%. ServiceNow has a consensus target price of $141.85, indicating a potential upside of 13.88%. Given Intuit's higher possible upside, equities research analysts clearly believe Intuit is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Intuit
0 Sell rating(s)
8 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.75
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
2 Strong Buy rating(s)
2.88

Intuit has a beta of 1.04, suggesting that its stock price is 4% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.82, suggesting that its stock price is 18% less volatile than the broader market.

In the previous week, ServiceNow had 2 more articles in the media than Intuit. MarketBeat recorded 96 mentions for ServiceNow and 94 mentions for Intuit. ServiceNow's average media sentiment score of 1.14 beat Intuit's score of 0.80 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Intuit
52 Very Positive mention(s)
8 Positive mention(s)
18 Neutral mention(s)
6 Negative mention(s)
5 Very Negative mention(s)
Positive
ServiceNow
67 Very Positive mention(s)
10 Positive mention(s)
14 Neutral mention(s)
1 Negative mention(s)
3 Very Negative mention(s)
Positive

Summary

Intuit beats ServiceNow on 9 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, earnings, dividends, media sentiment, valuation, profitability and institutional ownership.

Meta Platforms has higher revenue and earnings than ServiceNow. Meta Platforms is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.96$60.46B$27.5122.99
ServiceNow$13.96B9.20$1.75B$1.6874.14

In the previous week, Meta Platforms had 96 more articles in the media than ServiceNow. MarketBeat recorded 192 mentions for Meta Platforms and 96 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.14 beat Meta Platforms' score of 0.97 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
130 Very Positive mention(s)
8 Positive mention(s)
25 Neutral mention(s)
17 Negative mention(s)
5 Very Negative mention(s)
Positive
ServiceNow
67 Very Positive mention(s)
10 Positive mention(s)
14 Neutral mention(s)
1 Negative mention(s)
3 Very Negative mention(s)
Positive

Meta Platforms currently has a consensus target price of $840.19, suggesting a potential upside of 32.83%. ServiceNow has a consensus target price of $141.85, suggesting a potential upside of 13.88%. Given Meta Platforms' stronger consensus rating and higher possible upside, analysts plainly believe Meta Platforms is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
34 Buy rating(s)
4 Strong Buy rating(s)
2.89
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
2 Strong Buy rating(s)
2.88

Meta Platforms has a net margin of 32.84% compared to ServiceNow's net margin of 12.59%. Meta Platforms' return on equity of 36.93% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
ServiceNow 12.59%18.16%9.04%

Meta Platforms has a beta of 1.25, suggesting that its stock price is 25% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.82, suggesting that its stock price is 18% less volatile than the broader market.

79.9% of Meta Platforms shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 13.5% of Meta Platforms shares are held by insiders. Comparatively, 0.3% of ServiceNow shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Meta Platforms beats ServiceNow on 12 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Microsoft?

ServiceNow (NYSE:NOW) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, dividends, risk, analyst recommendations, profitability, institutional ownership, valuation and earnings.

In the previous week, Microsoft had 169 more articles in the media than ServiceNow. MarketBeat recorded 265 mentions for Microsoft and 96 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.14 beat Microsoft's score of 0.91 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
67 Very Positive mention(s)
10 Positive mention(s)
14 Neutral mention(s)
1 Negative mention(s)
3 Very Negative mention(s)
Positive
Microsoft
159 Very Positive mention(s)
42 Positive mention(s)
36 Neutral mention(s)
20 Negative mention(s)
6 Very Negative mention(s)
Positive

ServiceNow presently has a consensus price target of $141.85, indicating a potential upside of 13.88%. Microsoft has a consensus price target of $560.88, indicating a potential upside of 24.57%. Given Microsoft's higher possible upside, analysts plainly believe Microsoft is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
2 Strong Buy rating(s)
2.88
Microsoft
0 Sell rating(s)
7 Hold rating(s)
39 Buy rating(s)
0 Strong Buy rating(s)
2.85

Microsoft has higher revenue and earnings than ServiceNow. Microsoft is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.96B9.20$1.75B$1.6874.14
Microsoft$281.72B11.87$101.83B$16.8026.80

Microsoft has a net margin of 39.34% compared to ServiceNow's net margin of 12.59%. Microsoft's return on equity of 31.94% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow12.59% 18.16% 9.04%
Microsoft 39.34%31.94%18.47%

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by company insiders. Comparatively, 0.0% of Microsoft shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

ServiceNow has a beta of 0.82, meaning that its share price is 18% less volatile than the broader market. Comparatively, Microsoft has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market.

Summary

Microsoft beats ServiceNow on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NOW vs. The Competition

MetricServiceNowIT Services IndustryComputer SectorNYSE Exchange
Market Cap$128.23B$13.77B$40.83B$22.74B
Dividend YieldN/A2.29%3.17%4.08%
P/E Ratio74.2349.54172.2330.62
Price / Sales9.2010.55628.0915.47
Price / Cash38.1227.1948.8725.14
Price / Book10.953.8210.704.79
Net Income$1.75B$537.84M$1.07B$1.07B
7 Day Performance21.97%8.50%4.01%1.14%
1 Month Performance40.90%8.20%11.18%1.26%
1 Year Performance-38.45%-8.92%172.00%28.06%

ServiceNow Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NOW
ServiceNow
4.102 of 5 stars
$124.56
+14.6%
$141.85
+13.9%
-38.4%$128.23B$13.96B74.2329,187
ADSK
Autodesk
4.7089 of 5 stars
$240.99
flat
$332.21
+37.9%
-21.8%$50.89B$7.21B45.9914,300
GOOGL
Alphabet
4.1597 of 5 stars
$382.97
flat
$412.65
+7.8%
+124.1%$4.64T$402.84B29.21190,820
INTU
Intuit
4.972 of 5 stars
$319.94
flat
$546.29
+70.7%
-55.9%$87.52B$18.83B19.3818,200
META
Meta Platforms
4.9479 of 5 stars
$610.26
flat
$840.19
+37.7%
-1.5%$1.54T$200.97B22.1878,865

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This page (NYSE:NOW) was last updated on 5/31/2026 by MarketBeat.com Staff.
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