ServiceNow (NOW) Competitors $937.12 -30.97 (-3.20%) Closing price 07/11/2025 03:59 PM EasternExtended Trading$938.64 +1.52 (+0.16%) As of 07/11/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NOW vs. DDOG, GOOGL, INTU, META, MSFT, TEAM, CRM, DT, HUBS, and NETShould you be buying ServiceNow stock or one of its competitors? The main competitors of ServiceNow include Datadog (DDOG), Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), Microsoft (MSFT), Atlassian (TEAM), Salesforce (CRM), Dynatrace (DT), HubSpot (HUBS), and Cloudflare (NET). These companies are all part of the "computer and technology" sector. ServiceNow vs. Its Competitors Datadog Alphabet Intuit Meta Platforms Microsoft Atlassian Salesforce Dynatrace HubSpot Cloudflare ServiceNow (NYSE:NOW) and Datadog (NASDAQ:DDOG) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, media sentiment, risk, earnings, profitability, analyst recommendations and valuation. Do analysts rate NOW or DDOG? ServiceNow presently has a consensus price target of $1,068.23, suggesting a potential upside of 13.99%. Datadog has a consensus price target of $144.27, suggesting a potential upside of 5.02%. Given ServiceNow's stronger consensus rating and higher probable upside, equities analysts clearly believe ServiceNow is more favorable than Datadog.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ServiceNow 1 Sell rating(s) 2 Hold rating(s) 30 Buy rating(s) 2 Strong Buy rating(s) 2.94Datadog 1 Sell rating(s) 5 Hold rating(s) 25 Buy rating(s) 0 Strong Buy rating(s) 2.77 Does the media favor NOW or DDOG? In the previous week, ServiceNow had 14 more articles in the media than Datadog. MarketBeat recorded 79 mentions for ServiceNow and 65 mentions for Datadog. ServiceNow's average media sentiment score of 1.21 beat Datadog's score of 0.66 indicating that ServiceNow is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ServiceNow 58 Very Positive mention(s) 10 Positive mention(s) 5 Neutral mention(s) 4 Negative mention(s) 0 Very Negative mention(s) Positive Datadog 33 Very Positive mention(s) 7 Positive mention(s) 12 Neutral mention(s) 4 Negative mention(s) 1 Very Negative mention(s) Positive Which has stronger earnings & valuation, NOW or DDOG? ServiceNow has higher revenue and earnings than Datadog. ServiceNow is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioServiceNow$10.98B17.66$1.43B$7.36127.33Datadog$2.83B16.74$183.75M$0.46298.63 Which has more volatility and risk, NOW or DDOG? ServiceNow has a beta of 0.94, meaning that its share price is 6% less volatile than the S&P 500. Comparatively, Datadog has a beta of 1.03, meaning that its share price is 3% more volatile than the S&P 500. Is NOW or DDOG more profitable? ServiceNow has a net margin of 13.41% compared to Datadog's net margin of 5.85%. ServiceNow's return on equity of 17.34% beat Datadog's return on equity.Company Net Margins Return on Equity Return on Assets ServiceNow13.41% 17.34% 8.38% Datadog 5.85%6.39%3.27% Do institutionals and insiders hold more shares of NOW or DDOG? 87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 78.3% of Datadog shares are owned by institutional investors. 0.4% of ServiceNow shares are owned by company insiders. Comparatively, 8.7% of Datadog shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. SummaryServiceNow beats Datadog on 14 of the 17 factors compared between the two stocks. Get ServiceNow News Delivered to You Automatically Sign up to receive the latest news and ratings for NOW and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NOW vs. The Competition Export to ExcelMetricServiceNowIT Services IndustryComputer SectorNYSE ExchangeMarket Cap$194.31B$16.57B$27.59B$20.62BDividend YieldN/A1.51%3.12%3.72%P/E Ratio127.3338.8036.9327.81Price / Sales17.6612.021,874.9940.78Price / Cash73.8324.5737.5522.32Price / Book20.094.877.284.57Net Income$1.43B$434.10M$767.99M$989.30M7 Day Performance-10.41%-5.91%-0.26%0.20%1 Month Performance-5.12%0.40%6.06%5.53%1 Year Performance23.55%14.56%52,479.79%10.30% ServiceNow Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NOWServiceNow4.6134 of 5 stars$937.12-3.2%$1,068.23+14.0%+23.6%$194.31B$10.98B127.3326,293Trending NewsAnalyst ForecastInsider TradeDDOGDatadog4.1675 of 5 stars$152.15-1.9%$143.90-5.4%+7.5%$52.77B$2.68B332.166,500Trending NewsAnalyst ForecastInsider TradeHigh Trading VolumeGOOGLAlphabet4.2059 of 5 stars$176.16-1.9%$199.95+13.5%-2.6%$2.14T$350.02B19.63183,323Trending NewsAnalyst ForecastAnalyst RevisionINTUIntuit4.4461 of 5 stars$783.65+0.4%$798.27+1.9%+16.5%$218.64B$16.29B63.6218,800Trending NewsAnalyst ForecastInsider TradeMETAMeta Platforms3.5648 of 5 stars$721.72+0.4%$719.29-0.3%+43.8%$1.81T$164.50B28.1474,067Trending NewsAnalyst ForecastInsider TradeAnalyst RevisionMSFTMicrosoft4.4409 of 5 stars$496.82-0.4%$524.71+5.6%+11.0%$3.69T$245.12B38.37228,000Trending NewsAnalyst UpgradeTEAMAtlassian4.8319 of 5 stars$215.45+0.9%$282.19+31.0%+3.1%$56.80B$4.36B-130.3412,157Trending NewsInsider TradeCRMSalesforce4.8799 of 5 stars$269.13-1.1%$349.08+29.7%+1.6%$257.28B$37.90B42.1276,453Trending NewsAnalyst ForecastInsider TradeDTDynatrace4.8364 of 5 stars$56.40-0.3%$62.26+10.4%+16.6%$16.91B$1.70B35.265,200News CoveragePositive NewsHUBSHubSpot4.8762 of 5 stars$554.53-1.1%$766.71+38.3%+9.9%$29.24B$2.63B-1,231.988,246News CoverageAnalyst UpgradeNETCloudflare3.8397 of 5 stars$192.27+0.5%$145.92-24.1%+120.3%$66.64B$1.67B-835.934,263Trending NewsAnalyst ForecastInsider Trade Related Companies and Tools Related Companies DDOG Alternatives GOOGL Alternatives INTU Alternatives META Alternatives MSFT Alternatives TEAM Alternatives CRM Alternatives DT Alternatives HUBS Alternatives NET Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NOW) was last updated on 7/13/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. 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