ServiceNow (NOW) Competitors

ServiceNow logo
$95.51 +0.47 (+0.49%)
Closing price 06/18/2026 03:59 PM Eastern
Extended Trading
$95.12 -0.38 (-0.40%)
As of 06/18/2026 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

NOW vs. GOOGL, INTU, META, MSFT, and NVDA

Should you buy ServiceNow stock or one of its competitors? MarketBeat compares ServiceNow with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with ServiceNow include Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), Microsoft (MSFT), and NVIDIA (NVDA). These companies are all part of the "computer and technology" sector.

How does ServiceNow compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, analyst recommendations, institutional ownership, media sentiment and dividends.

In the previous week, Alphabet had 104 more articles in the media than ServiceNow. MarketBeat recorded 209 mentions for Alphabet and 105 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.53 beat Alphabet's score of 1.09 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
156 Very Positive mention(s)
5 Positive mention(s)
27 Neutral mention(s)
20 Negative mention(s)
0 Very Negative mention(s)
Positive
ServiceNow
92 Very Positive mention(s)
6 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Very Positive

Alphabet has a net margin of 37.92% compared to ServiceNow's net margin of 12.59%. Alphabet's return on equity of 38.99% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
ServiceNow 12.59%18.16%9.04%

Alphabet currently has a consensus target price of $413.13, suggesting a potential upside of 12.12%. ServiceNow has a consensus target price of $142.17, suggesting a potential upside of 48.86%. Given ServiceNow's higher probable upside, analysts clearly believe ServiceNow is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.86

Alphabet has higher revenue and earnings than ServiceNow. Alphabet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.08$132.17B$13.1128.11
ServiceNow$13.28B7.42$1.75B$1.6856.85

Alphabet has a beta of 1.23, meaning that its stock price is 23% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.94, meaning that its stock price is 6% less volatile than the broader market.

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Alphabet beats ServiceNow on 13 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Intuit?

ServiceNow (NYSE:NOW) and Intuit (NASDAQ:INTU) are both large-cap computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, risk, media sentiment, profitability, valuation, dividends and earnings.

In the previous week, ServiceNow had 40 more articles in the media than Intuit. MarketBeat recorded 105 mentions for ServiceNow and 65 mentions for Intuit. ServiceNow's average media sentiment score of 1.53 beat Intuit's score of 1.11 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
92 Very Positive mention(s)
6 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Very Positive
Intuit
45 Very Positive mention(s)
3 Positive mention(s)
12 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive

ServiceNow presently has a consensus target price of $142.17, indicating a potential upside of 48.86%. Intuit has a consensus target price of $511.35, indicating a potential upside of 91.52%. Given Intuit's higher probable upside, analysts plainly believe Intuit is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.86
Intuit
2 Sell rating(s)
7 Hold rating(s)
23 Buy rating(s)
0 Strong Buy rating(s)
2.66

Intuit has a net margin of 21.91% compared to ServiceNow's net margin of 12.59%. Intuit's return on equity of 25.18% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow12.59% 18.16% 9.04%
Intuit 21.91%25.18%13.79%

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 83.7% of Intuit shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by insiders. Comparatively, 2.5% of Intuit shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Intuit has higher revenue and earnings than ServiceNow. Intuit is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B7.42$1.75B$1.6856.85
Intuit$18.83B3.88$3.87B$16.5116.17

ServiceNow has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market. Comparatively, Intuit has a beta of 0.98, suggesting that its stock price is 2% less volatile than the broader market.

Summary

Intuit beats ServiceNow on 9 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their risk, profitability, earnings, dividends, institutional ownership, media sentiment, analyst recommendations and valuation.

Meta Platforms has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market.

Meta Platforms has a net margin of 32.84% compared to ServiceNow's net margin of 12.59%. Meta Platforms' return on equity of 36.93% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
ServiceNow 12.59%18.16%9.04%

Meta Platforms currently has a consensus target price of $840.60, indicating a potential upside of 45.63%. ServiceNow has a consensus target price of $142.17, indicating a potential upside of 48.86%. Given ServiceNow's stronger consensus rating and higher probable upside, analysts clearly believe ServiceNow is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
1 Sell rating(s)
9 Hold rating(s)
35 Buy rating(s)
3 Strong Buy rating(s)
2.83
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.86

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Meta Platforms had 76 more articles in the media than ServiceNow. MarketBeat recorded 181 mentions for Meta Platforms and 105 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.53 beat Meta Platforms' score of 1.01 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
139 Very Positive mention(s)
8 Positive mention(s)
15 Neutral mention(s)
15 Negative mention(s)
2 Very Negative mention(s)
Positive
ServiceNow
92 Very Positive mention(s)
6 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Very Positive

Meta Platforms has higher revenue and earnings than ServiceNow. Meta Platforms is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B7.27$60.46B$27.5120.98
ServiceNow$13.28B7.42$1.75B$1.6856.85

Summary

Meta Platforms beats ServiceNow on 10 of the 16 factors compared between the two stocks.

How does ServiceNow compare to Microsoft?

ServiceNow (NYSE:NOW) and Microsoft (NASDAQ:MSFT) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, risk, analyst recommendations, dividends, profitability, valuation, institutional ownership and earnings.

In the previous week, Microsoft had 182 more articles in the media than ServiceNow. MarketBeat recorded 287 mentions for Microsoft and 105 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.53 beat Microsoft's score of 0.84 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
92 Very Positive mention(s)
6 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Very Positive
Microsoft
177 Very Positive mention(s)
29 Positive mention(s)
49 Neutral mention(s)
25 Negative mention(s)
7 Very Negative mention(s)
Positive

Microsoft has a net margin of 39.34% compared to ServiceNow's net margin of 12.59%. Microsoft's return on equity of 31.94% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow12.59% 18.16% 9.04%
Microsoft 39.34%31.94%18.47%

ServiceNow presently has a consensus target price of $142.17, suggesting a potential upside of 48.86%. Microsoft has a consensus target price of $561.20, suggesting a potential upside of 47.92%. Given ServiceNow's higher possible upside, research analysts plainly believe ServiceNow is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.86
Microsoft
0 Sell rating(s)
6 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.87

ServiceNow has a beta of 0.94, indicating that its stock price is 6% less volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market.

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by insiders. Comparatively, 0.0% of Microsoft shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Microsoft has higher revenue and earnings than ServiceNow. Microsoft is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B7.42$1.75B$1.6856.85
Microsoft$281.72B10.00$101.83B$16.8022.58

Summary

Microsoft beats ServiceNow on 11 of the 17 factors compared between the two stocks.

How does ServiceNow compare to NVIDIA?

ServiceNow (NYSE:NOW) and NVIDIA (NASDAQ:NVDA) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, profitability, dividends, institutional ownership, risk and earnings.

In the previous week, NVIDIA had 214 more articles in the media than ServiceNow. MarketBeat recorded 319 mentions for NVIDIA and 105 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.53 beat NVIDIA's score of 0.99 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
92 Very Positive mention(s)
6 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Very Positive
NVIDIA
216 Very Positive mention(s)
31 Positive mention(s)
44 Neutral mention(s)
24 Negative mention(s)
4 Very Negative mention(s)
Positive

ServiceNow presently has a consensus target price of $142.17, suggesting a potential upside of 48.86%. NVIDIA has a consensus target price of $305.67, suggesting a potential upside of 45.08%. Given ServiceNow's higher probable upside, analysts plainly believe ServiceNow is more favorable than NVIDIA.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.86
NVIDIA
0 Sell rating(s)
3 Hold rating(s)
48 Buy rating(s)
3 Strong Buy rating(s)
3.00

NVIDIA has higher revenue and earnings than ServiceNow. NVIDIA is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B7.42$1.75B$1.6856.85
NVIDIA$215.94B23.61$120.07B$6.5332.26

NVIDIA has a net margin of 62.97% compared to ServiceNow's net margin of 12.59%. NVIDIA's return on equity of 96.94% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow12.59% 18.16% 9.04%
NVIDIA 62.97%96.94%72.16%

ServiceNow has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market. Comparatively, NVIDIA has a beta of 2.22, suggesting that its stock price is 122% more volatile than the broader market.

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 65.3% of NVIDIA shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by company insiders. Comparatively, 3.9% of NVIDIA shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

NVIDIA beats ServiceNow on 13 of the 17 factors compared between the two stocks.

Get ServiceNow News Delivered to You Automatically

Sign up to receive the latest news and ratings for NOW and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

NOW vs. The Competition

MetricServiceNowIT Services IndustryComputer SectorNYSE Exchange
Market Cap$97.99B$11.83B$39.99B$23.21B
Dividend YieldN/A2.71%3.26%4.06%
P/E Ratio56.9241.77165.4628.80
Price / Sales7.428.92629.9323.06
Price / Cash29.1323.4648.3024.44
Price / Book7.713.249.764.68
Net Income$1.75B$534.06M$1.07B$1.08B
7 Day Performance-6.67%-2.73%0.26%-0.82%
1 Month Performance-7.39%-2.77%4.98%1.61%
1 Year Performance-50.76%-20.02%162.88%24.87%

ServiceNow Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NOW
ServiceNow
4.5988 of 5 stars
$95.51
+0.5%
$142.17
+48.9%
-51.3%$97.99B$13.28B56.9229,187
GOOGL
Alphabet
4.3445 of 5 stars
$359.68
flat
$413.13
+14.9%
+112.6%$4.36T$402.84B27.44190,820
INTU
Intuit
5 of 5 stars
$276.73
flat
$514.58
+86.0%
-64.6%$75.70B$18.83B16.7618,200
META
Meta Platforms
4.9744 of 5 stars
$566.98
flat
$840.60
+48.3%
-17.0%$1.43T$200.97B20.6178,865
MSFT
Microsoft
4.9716 of 5 stars
$390.74
flat
$561.20
+43.6%
-21.0%$2.90T$281.72B23.26228,000

Related Companies and Tools


This page (NYSE:NOW) was last updated on 6/20/2026 by MarketBeat.com Staff.
From Our Partners