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ServiceNow (NOW) Competitors

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$107.81 -1.03 (-0.94%)
Closing price 07/10/2026 03:59 PM Eastern
Extended Trading
$107.33 -0.48 (-0.45%)
As of 07/10/2026 07:59 PM Eastern
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NOW vs. GOOGL, INTU, META, MSFT, and NVDA

Should you buy ServiceNow stock or one of its competitors? MarketBeat compares ServiceNow with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with ServiceNow include Alphabet (GOOGL), Intuit (INTU), Meta Platforms (META), Microsoft (MSFT), and NVIDIA (NVDA). These companies are all part of the "computer and technology" sector.

How does ServiceNow compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, dividends, risk, media sentiment, institutional ownership, earnings, profitability and analyst recommendations.

Alphabet has a beta of 1.24, suggesting that its stock price is 24% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.96, suggesting that its stock price is 4% less volatile than the broader market.

Alphabet currently has a consensus target price of $413.92, suggesting a potential upside of 15.89%. ServiceNow has a consensus target price of $141.48, suggesting a potential upside of 31.22%. Given ServiceNow's higher probable upside, analysts plainly believe ServiceNow is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
ServiceNow
1 Sell rating(s)
4 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.88

Alphabet has a net margin of 37.92% compared to ServiceNow's net margin of 12.59%. Alphabet's return on equity of 38.99% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
ServiceNow 12.59%18.16%9.04%

40.0% of Alphabet shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 0.3% of ServiceNow shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Alphabet had 62 more articles in the media than ServiceNow. MarketBeat recorded 128 mentions for Alphabet and 66 mentions for ServiceNow. Alphabet's average media sentiment score of 1.07 beat ServiceNow's score of 0.86 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
94 Very Positive mention(s)
5 Positive mention(s)
19 Neutral mention(s)
7 Negative mention(s)
1 Very Negative mention(s)
Positive
ServiceNow
37 Very Positive mention(s)
9 Positive mention(s)
9 Neutral mention(s)
7 Negative mention(s)
3 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than ServiceNow. Alphabet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.74$132.17B$13.1127.24
ServiceNow$13.28B8.37$1.75B$1.6864.17

Summary

Alphabet beats ServiceNow on 14 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Intuit?

ServiceNow (NYSE:NOW) and Intuit (NASDAQ:INTU) are both large-cap computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, profitability, earnings, institutional ownership, valuation, dividends and risk.

ServiceNow currently has a consensus price target of $141.48, indicating a potential upside of 31.22%. Intuit has a consensus price target of $498.40, indicating a potential upside of 81.26%. Given Intuit's higher possible upside, analysts clearly believe Intuit is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
1 Sell rating(s)
4 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.88
Intuit
2 Sell rating(s)
7 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.65

Intuit has higher revenue and earnings than ServiceNow. Intuit is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B8.37$1.75B$1.6864.17
Intuit$18.83B3.99$3.87B$16.5116.65

ServiceNow has a beta of 0.96, suggesting that its share price is 4% less volatile than the broader market. Comparatively, Intuit has a beta of 1, suggesting that its share price has a similar volatility profile to the broader market.

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 83.7% of Intuit shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by insiders. Comparatively, 2.5% of Intuit shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Intuit has a net margin of 21.91% compared to ServiceNow's net margin of 12.59%. Intuit's return on equity of 25.18% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow12.59% 18.16% 9.04%
Intuit 21.91%25.18%13.79%

In the previous week, ServiceNow had 18 more articles in the media than Intuit. MarketBeat recorded 66 mentions for ServiceNow and 48 mentions for Intuit. Intuit's average media sentiment score of 0.95 beat ServiceNow's score of 0.86 indicating that Intuit is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
37 Very Positive mention(s)
9 Positive mention(s)
9 Neutral mention(s)
7 Negative mention(s)
3 Very Negative mention(s)
Positive
Intuit
29 Very Positive mention(s)
5 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
5 Very Negative mention(s)
Positive

Summary

Intuit beats ServiceNow on 10 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, earnings, valuation, profitability, media sentiment and dividends.

Meta Platforms presently has a consensus price target of $838.26, indicating a potential upside of 25.26%. ServiceNow has a consensus price target of $141.48, indicating a potential upside of 31.22%. Given ServiceNow's stronger consensus rating and higher possible upside, analysts plainly believe ServiceNow is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
1 Sell rating(s)
9 Hold rating(s)
35 Buy rating(s)
3 Strong Buy rating(s)
2.83
ServiceNow
1 Sell rating(s)
4 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.88

Meta Platforms has a beta of 1.25, meaning that its stock price is 25% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.96, meaning that its stock price is 4% less volatile than the broader market.

In the previous week, Meta Platforms had 129 more articles in the media than ServiceNow. MarketBeat recorded 195 mentions for Meta Platforms and 66 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.86 beat Meta Platforms' score of 0.69 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
108 Very Positive mention(s)
7 Positive mention(s)
37 Neutral mention(s)
29 Negative mention(s)
7 Very Negative mention(s)
Positive
ServiceNow
37 Very Positive mention(s)
9 Positive mention(s)
9 Neutral mention(s)
7 Negative mention(s)
3 Very Negative mention(s)
Positive

Meta Platforms has a net margin of 32.84% compared to ServiceNow's net margin of 12.59%. Meta Platforms' return on equity of 36.93% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms32.84% 36.93% 23.09%
ServiceNow 12.59%18.16%9.04%

Meta Platforms has higher revenue and earnings than ServiceNow. Meta Platforms is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B8.42$60.46B$27.5124.33
ServiceNow$13.28B8.37$1.75B$1.6864.17

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Meta Platforms beats ServiceNow on 11 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Microsoft?

Microsoft (NASDAQ:MSFT) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, earnings, risk, media sentiment and valuation.

In the previous week, Microsoft had 230 more articles in the media than ServiceNow. MarketBeat recorded 296 mentions for Microsoft and 66 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.86 beat Microsoft's score of 0.58 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Microsoft
133 Very Positive mention(s)
36 Positive mention(s)
63 Neutral mention(s)
40 Negative mention(s)
21 Very Negative mention(s)
Positive
ServiceNow
37 Very Positive mention(s)
9 Positive mention(s)
9 Neutral mention(s)
7 Negative mention(s)
3 Very Negative mention(s)
Positive

Microsoft currently has a consensus price target of $559.84, suggesting a potential upside of 45.38%. ServiceNow has a consensus price target of $141.48, suggesting a potential upside of 31.22%. Given Microsoft's higher possible upside, equities analysts clearly believe Microsoft is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Microsoft
0 Sell rating(s)
7 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.85
ServiceNow
1 Sell rating(s)
4 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.88

Microsoft has a net margin of 39.34% compared to ServiceNow's net margin of 12.59%. Microsoft's return on equity of 31.94% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Microsoft39.34% 31.94% 18.47%
ServiceNow 12.59%18.16%9.04%

71.1% of Microsoft shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 0.0% of Microsoft shares are held by company insiders. Comparatively, 0.3% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Microsoft has higher revenue and earnings than ServiceNow. Microsoft is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Microsoft$281.72B10.15$101.83B$16.8022.92
ServiceNow$13.28B8.37$1.75B$1.6864.17

Microsoft has a beta of 1.13, indicating that its stock price is 13% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.96, indicating that its stock price is 4% less volatile than the broader market.

Summary

Microsoft beats ServiceNow on 11 of the 17 factors compared between the two stocks.

How does ServiceNow compare to NVIDIA?

NVIDIA (NASDAQ:NVDA) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, media sentiment, analyst recommendations, dividends and earnings.

NVIDIA has a net margin of 62.97% compared to ServiceNow's net margin of 12.59%. NVIDIA's return on equity of 96.94% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
NVIDIA62.97% 96.94% 72.16%
ServiceNow 12.59%18.16%9.04%

NVIDIA has higher revenue and earnings than ServiceNow. NVIDIA is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NVIDIA$215.94B23.64$120.07B$6.5332.31
ServiceNow$13.28B8.37$1.75B$1.6864.17

65.3% of NVIDIA shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 3.9% of NVIDIA shares are held by insiders. Comparatively, 0.3% of ServiceNow shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

NVIDIA currently has a consensus target price of $303.84, indicating a potential upside of 44.03%. ServiceNow has a consensus target price of $141.48, indicating a potential upside of 31.22%. Given NVIDIA's stronger consensus rating and higher possible upside, analysts plainly believe NVIDIA is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NVIDIA
0 Sell rating(s)
3 Hold rating(s)
48 Buy rating(s)
3 Strong Buy rating(s)
3.00
ServiceNow
1 Sell rating(s)
4 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.88

NVIDIA has a beta of 2.21, indicating that its share price is 121% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.96, indicating that its share price is 4% less volatile than the broader market.

In the previous week, NVIDIA had 234 more articles in the media than ServiceNow. MarketBeat recorded 300 mentions for NVIDIA and 66 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.86 beat NVIDIA's score of 0.64 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NVIDIA
149 Very Positive mention(s)
40 Positive mention(s)
66 Neutral mention(s)
36 Negative mention(s)
8 Very Negative mention(s)
Positive
ServiceNow
37 Very Positive mention(s)
9 Positive mention(s)
9 Neutral mention(s)
7 Negative mention(s)
3 Very Negative mention(s)
Positive

Summary

NVIDIA beats ServiceNow on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NOW vs. The Competition

MetricServiceNowIT Services IndustryComputer SectorNYSE Exchange
Market Cap$112.21B$12.40B$39.06B$23.43B
Dividend YieldN/A2.78%3.19%4.04%
P/E Ratio64.2545.31170.3431.27
Price / Sales8.378.06599.7620.39
Price / Cash33.3623.7146.3725.05
Price / Book8.703.309.604.77
Net Income$1.75B$534.00M$1.07B$1.07B
7 Day Performance1.66%-1.67%-0.26%-0.50%
1 Month Performance4.64%-2.03%0.84%2.09%
1 Year Performance-42.48%-22.87%141.15%16.03%

ServiceNow Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NOW
ServiceNow
4.5641 of 5 stars
$107.81
-0.9%
$141.48
+31.2%
-44.3%$112.21B$13.28B64.2529,187
GOOGL
Alphabet
4.6493 of 5 stars
$359.91
flat
$413.54
+14.9%
+101.1%$4.36T$402.84B27.45190,820
INTU
Intuit
4.9934 of 5 stars
$275.35
flat
$498.40
+81.0%
-63.2%$75.32B$18.83B16.6818,200
META
Meta Platforms
4.9478 of 5 stars
$582.88
0.0%
$840.64
+44.2%
-8.0%$1.47T$200.97B21.1978,865
MSFT
Microsoft
4.9941 of 5 stars
$390.49
flat
$560.86
+43.6%
-23.2%$2.90T$281.72B23.24228,000

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This page (NYSE:NOW) was last updated on 7/11/2026 by MarketBeat.com Staff.
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