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ServiceNow (NOW) Competitors

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$129.98 -1.47 (-1.12%)
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NOW vs. GOOGL, META, MSFT, NVDA, and TEAM

Should you buy ServiceNow stock or one of its competitors? ServiceNow's main competitors and comparable companies include Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), NVIDIA (NVDA), and Atlassian (TEAM). Companies are selected based on similarities in market, industry, and size.

How does ServiceNow compare to Alphabet?

ServiceNow (NYSE:NOW) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitability, media sentiment, dividends, valuation and earnings.

ServiceNow presently has a consensus target price of $147.00, indicating a potential upside of 12.55%. Alphabet has a consensus target price of $425.60, indicating a potential upside of 25.35%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

Alphabet has a net margin of 54.77% compared to ServiceNow's net margin of 11.34%. Alphabet's return on equity of 51.32% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow11.34% 16.45% 7.68%
Alphabet 54.77%51.32%35.42%

Alphabet has higher revenue and earnings than ServiceNow. Alphabet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B10.17$1.75B$1.6081.63
Alphabet$402.84B10.31$132.17B$19.9117.05

In the previous week, Alphabet had 97 more articles in the media than ServiceNow. MarketBeat recorded 132 mentions for Alphabet and 35 mentions for ServiceNow. ServiceNow's average media sentiment score of 0.64 beat Alphabet's score of 0.62 indicating that ServiceNow is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
16 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
53 Very Positive mention(s)
17 Positive mention(s)
43 Neutral mention(s)
15 Negative mention(s)
2 Very Negative mention(s)
Positive

ServiceNow has a beta of 0.97, meaning that its share price is 3% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, meaning that its share price is 22% more volatile than the broader market.

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Alphabet beats ServiceNow on 14 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Meta Platforms?

Meta Platforms (NASDAQ:META) and ServiceNow (NYSE:NOW) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, media sentiment, profitability, analyst recommendations, risk and valuation.

In the previous week, Meta Platforms had 292 more articles in the media than ServiceNow. MarketBeat recorded 327 mentions for Meta Platforms and 35 mentions for ServiceNow. Meta Platforms' average media sentiment score of 0.72 beat ServiceNow's score of 0.64 indicating that Meta Platforms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meta Platforms
182 Very Positive mention(s)
19 Positive mention(s)
67 Neutral mention(s)
39 Negative mention(s)
2 Very Negative mention(s)
Positive
ServiceNow
16 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive

Meta Platforms has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.97, suggesting that its share price is 3% less volatile than the broader market.

Meta Platforms has higher revenue and earnings than ServiceNow. Meta Platforms is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meta Platforms$200.97B9.11$60.46B$26.5527.08
ServiceNow$13.28B10.17$1.75B$1.6081.63

Meta Platforms currently has a consensus price target of $787.86, indicating a potential upside of 9.59%. ServiceNow has a consensus price target of $147.00, indicating a potential upside of 12.55%. Given ServiceNow's higher probable upside, analysts clearly believe ServiceNow is more favorable than Meta Platforms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meta Platforms
0 Sell rating(s)
10 Hold rating(s)
44 Buy rating(s)
3 Strong Buy rating(s)
2.88
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86

Meta Platforms has a net margin of 29.83% compared to ServiceNow's net margin of 11.34%. Meta Platforms' return on equity of 33.18% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Meta Platforms29.83% 33.18% 20.07%
ServiceNow 11.34%16.45%7.68%

79.9% of Meta Platforms shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 13.5% of Meta Platforms shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Meta Platforms beats ServiceNow on 13 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Microsoft?

ServiceNow (NYSE:NOW) and Microsoft (NASDAQ:MSFT) are both large-cap technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, media sentiment, institutional ownership, profitability, analyst recommendations, valuation and dividends.

Microsoft has a net margin of 40.31% compared to ServiceNow's net margin of 11.34%. Microsoft's return on equity of 31.98% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow11.34% 16.45% 7.68%
Microsoft 40.31%31.98%18.70%

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 71.1% of Microsoft shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by company insiders. Comparatively, 0.0% of Microsoft shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Microsoft has higher revenue and earnings than ServiceNow. Microsoft is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B10.17$1.75B$1.6081.63
Microsoft$331.84B11.38$133.75B$17.9628.32

In the previous week, Microsoft had 255 more articles in the media than ServiceNow. MarketBeat recorded 290 mentions for Microsoft and 35 mentions for ServiceNow. Microsoft's average media sentiment score of 0.76 beat ServiceNow's score of 0.64 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
16 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
Microsoft
152 Very Positive mention(s)
50 Positive mention(s)
52 Neutral mention(s)
24 Negative mention(s)
8 Very Negative mention(s)
Positive

ServiceNow currently has a consensus price target of $147.00, indicating a potential upside of 12.55%. Microsoft has a consensus price target of $569.29, indicating a potential upside of 11.92%. Given ServiceNow's higher probable upside, equities research analysts clearly believe ServiceNow is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86
Microsoft
1 Sell rating(s)
4 Hold rating(s)
43 Buy rating(s)
0 Strong Buy rating(s)
2.88

ServiceNow has a beta of 0.97, indicating that its stock price is 3% less volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market.

Summary

Microsoft beats ServiceNow on 12 of the 17 factors compared between the two stocks.

How does ServiceNow compare to NVIDIA?

NVIDIA (NASDAQ:NVDA) and ServiceNow (NYSE:NOW) are both large-cap technology companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, media sentiment, analyst recommendations, dividends, risk, institutional ownership and valuation.

NVIDIA has higher revenue and earnings than ServiceNow. NVIDIA is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NVIDIA$215.94B25.71$120.07B$7.9129.12
ServiceNow$13.28B10.17$1.75B$1.6081.63

65.3% of NVIDIA shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 3.9% of NVIDIA shares are held by company insiders. Comparatively, 0.3% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

NVIDIA has a net margin of 63.66% compared to ServiceNow's net margin of 11.34%. NVIDIA's return on equity of 96.04% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
NVIDIA63.66% 96.04% 71.00%
ServiceNow 11.34%16.45%7.68%

NVIDIA has a beta of 2.22, suggesting that its stock price is 122% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.97, suggesting that its stock price is 3% less volatile than the broader market.

NVIDIA currently has a consensus target price of $324.14, suggesting a potential upside of 40.73%. ServiceNow has a consensus target price of $147.00, suggesting a potential upside of 12.55%. Given NVIDIA's stronger consensus rating and higher possible upside, analysts plainly believe NVIDIA is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NVIDIA
0 Sell rating(s)
1 Hold rating(s)
50 Buy rating(s)
4 Strong Buy rating(s)
3.05
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86

In the previous week, NVIDIA had 347 more articles in the media than ServiceNow. MarketBeat recorded 382 mentions for NVIDIA and 35 mentions for ServiceNow. NVIDIA's average media sentiment score of 0.81 beat ServiceNow's score of 0.64 indicating that NVIDIA is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NVIDIA
233 Very Positive mention(s)
44 Positive mention(s)
58 Neutral mention(s)
36 Negative mention(s)
5 Very Negative mention(s)
Positive
ServiceNow
16 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

NVIDIA beats ServiceNow on 15 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Atlassian?

Atlassian (NASDAQ:TEAM) and ServiceNow (NYSE:NOW) are both large-cap technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, media sentiment, profitability, valuation, earnings and institutional ownership.

In the previous week, ServiceNow had 15 more articles in the media than Atlassian. MarketBeat recorded 35 mentions for ServiceNow and 20 mentions for Atlassian. ServiceNow's average media sentiment score of 0.64 beat Atlassian's score of 0.54 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Atlassian
5 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
ServiceNow
16 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive

94.5% of Atlassian shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 36.7% of Atlassian shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

ServiceNow has higher revenue and earnings than Atlassian. Atlassian is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Atlassian$6.57B6.87-$53.83M-$0.19N/A
ServiceNow$13.28B10.17$1.75B$1.6081.63

Atlassian has a beta of 1.15, meaning that its share price is 15% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.97, meaning that its share price is 3% less volatile than the broader market.

Atlassian presently has a consensus price target of $191.56, suggesting a potential upside of 7.67%. ServiceNow has a consensus price target of $147.00, suggesting a potential upside of 12.55%. Given ServiceNow's stronger consensus rating and higher possible upside, analysts plainly believe ServiceNow is more favorable than Atlassian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Atlassian
1 Sell rating(s)
4 Hold rating(s)
25 Buy rating(s)
0 Strong Buy rating(s)
2.80
ServiceNow
2 Sell rating(s)
3 Hold rating(s)
36 Buy rating(s)
1 Strong Buy rating(s)
2.86

ServiceNow has a net margin of 11.34% compared to Atlassian's net margin of -0.82%. Atlassian's return on equity of 20.99% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Atlassian-0.82% 20.99% 4.36%
ServiceNow 11.34%16.45%7.68%

Summary

ServiceNow beats Atlassian on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NOW vs. The Competition

MetricServiceNowSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$135.44B$15.81B$30.93B$22.68B
Dividend YieldN/A3.43%2.75%3.68%
P/E Ratio81.87141.6179.1327.62
Price / Sales10.171,283.06586.9020.29
Price / Cash41.5743.7147.6019.27
Price / Book10.548.587.984.63
Net Income$1.75B$432.50M$700.28M$1.07B
7 Day Performance-4.79%-1.19%-0.94%-3.03%
1 Month Performance-9.78%-3.94%-1.85%-6.07%
1 Year Performance-30.53%-0.81%177.38%5.47%

ServiceNow Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NOW
ServiceNow
4.0469 of 5 stars
$130.39
-0.8%
$147.00
+12.7%
-29.9%$134.95B$13.28B81.5729,187
GOOGL
Alphabet
4.7125 of 5 stars
$349.54
+0.6%
$422.16
+20.8%
+39.0%$4.25T$402.84B17.56190,820
META
Meta Platforms
4.3579 of 5 stars
$665.75
-2.4%
$788.88
+18.5%
-3.8%$1.74T$228.25B25.0878,865
MSFT
Microsoft
4.8961 of 5 stars
$493.78
-0.8%
$564.27
+14.3%
-0.4%$3.70T$331.84B27.49223,000
NVDA
NVIDIA
4.966 of 5 stars
$222.27
+1.3%
$324.34
+45.9%
+28.4%$5.29T$215.94B28.1042,000

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This page (NYSE:NOW) was last updated on 9/29/2026 by MarketBeat.com Staff.
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