ServiceNow (NOW) Competitors $827.92 +3.80 (+0.46%) Closing price 03/21/2025 03:59 PM EasternExtended Trading$828.55 +0.63 (+0.08%) As of 03/21/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends NOW vs. ORCL, FTNT, AXON, CVLT, QLYS, AI, PRGS, MSFT, SAP, and CRMShould you be buying ServiceNow stock or one of its competitors? The main competitors of ServiceNow include Oracle (ORCL), Fortinet (FTNT), Axon Enterprise (AXON), Commvault Systems (CVLT), Qualys (QLYS), C3.ai (AI), Progress Software (PRGS), Microsoft (MSFT), SAP (SAP), and Salesforce (CRM). ServiceNow vs. Oracle Fortinet Axon Enterprise Commvault Systems Qualys C3.ai Progress Software Microsoft SAP Salesforce ServiceNow (NYSE:NOW) and Oracle (NYSE:ORCL) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, community ranking, valuation, media sentiment, profitability and risk. Does the media prefer NOW or ORCL? In the previous week, Oracle had 79 more articles in the media than ServiceNow. MarketBeat recorded 143 mentions for Oracle and 64 mentions for ServiceNow. ServiceNow's average media sentiment score of 1.19 beat Oracle's score of 0.78 indicating that ServiceNow is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ServiceNow 50 Very Positive mention(s) 5 Positive mention(s) 4 Neutral mention(s) 4 Negative mention(s) 0 Very Negative mention(s) Positive Oracle 78 Very Positive mention(s) 17 Positive mention(s) 32 Neutral mention(s) 10 Negative mention(s) 4 Very Negative mention(s) Positive Which has more risk and volatility, NOW or ORCL? ServiceNow has a beta of 1.03, suggesting that its stock price is 3% more volatile than the S&P 500. Comparatively, Oracle has a beta of 1.07, suggesting that its stock price is 7% more volatile than the S&P 500. Which has stronger valuation and earnings, NOW or ORCL? Oracle has higher revenue and earnings than ServiceNow. Oracle is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioServiceNow$10.98B15.53$1.43B$6.83121.22Oracle$55.78B7.66$10.47B$4.2635.87 Do insiders & institutionals believe in NOW or ORCL? 87.2% of ServiceNow shares are held by institutional investors. Comparatively, 42.4% of Oracle shares are held by institutional investors. 0.3% of ServiceNow shares are held by insiders. Comparatively, 42.2% of Oracle shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. Does the MarketBeat Community believe in NOW or ORCL? Oracle received 737 more outperform votes than ServiceNow when rated by MarketBeat users. However, 75.26% of users gave ServiceNow an outperform vote while only 69.68% of users gave Oracle an outperform vote. CompanyUnderperformOutperformServiceNowOutperform Votes139675.26% Underperform Votes45924.74% OracleOutperform Votes213369.68% Underperform Votes92830.32% Do analysts recommend NOW or ORCL? ServiceNow currently has a consensus price target of $1,100.31, indicating a potential upside of 32.90%. Oracle has a consensus price target of $179.20, indicating a potential upside of 17.26%. Given ServiceNow's stronger consensus rating and higher probable upside, research analysts plainly believe ServiceNow is more favorable than Oracle.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ServiceNow 1 Sell rating(s) 3 Hold rating(s) 27 Buy rating(s) 0 Strong Buy rating(s) 2.84Oracle 0 Sell rating(s) 12 Hold rating(s) 15 Buy rating(s) 1 Strong Buy rating(s) 2.61 Is NOW or ORCL more profitable? Oracle has a net margin of 21.16% compared to ServiceNow's net margin of 12.97%. Oracle's return on equity of 133.25% beat ServiceNow's return on equity.Company Net Margins Return on Equity Return on Assets ServiceNow12.97% 17.11% 8.18% Oracle 21.16%133.25%9.55% SummaryOracle beats ServiceNow on 10 of the 19 factors compared between the two stocks. Remove Ads Get ServiceNow News Delivered to You Automatically Sign up to receive the latest news and ratings for NOW and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NOW vs. The Competition Export to ExcelMetricServiceNowPrepackaged software IndustryComputer SectorNYSE ExchangeMarket Cap$170.55B$23.41B$23.76B$19.56BDividend YieldN/A2.06%2.80%3.79%P/E Ratio121.22109.1742.3433.48Price / Sales15.5320.702,403.7728.53Price / Cash76.1386.0634.7117.54Price / Book17.758.476.234.56Net Income$1.43B$436.62M$736.59M$1.02B7 Day Performance-2.11%0.82%0.75%0.94%1 Month Performance-11.72%-10.66%49,978.82%-3.89%1 Year Performance6.95%7.95%52,389.78%5.91% ServiceNow Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NOWServiceNow4.7176 of 5 stars$827.92+0.5%$1,100.31+32.9%+7.2%$170.55B$10.98B121.2226,293Analyst RevisionPositive NewsHigh Trading VolumeORCLOracle4.839 of 5 stars$154.77+3.7%$179.71+16.1%+18.5%$432.12B$55.78B37.77159,000Analyst ForecastFTNTFortinet3.9074 of 5 stars$97.17+1.0%$103.72+6.7%+43.9%$74.58B$5.96B42.9113,568Analyst ForecastAnalyst RevisionAXONAxon Enterprise3.3867 of 5 stars$560.32+0.7%$604.67+7.9%+77.2%$42.93B$2.08B144.794,260Insider TradePositive NewsCVLTCommvault Systems3.7928 of 5 stars$160.88+1.1%$156.44-2.8%+61.1%$7.07B$943.87M42.202,882News CoverageQLYSQualys3.3226 of 5 stars$130.62+3.3%$146.57+12.2%-23.2%$4.76B$607.57M28.052,188Analyst ForecastNews CoveragePositive NewsAIC3.ai4.1427 of 5 stars$22.13+2.4%$31.33+41.6%-20.1%$2.92B$366.92M-9.95700Insider TradeOptions VolumePRGSProgress Software4.6525 of 5 stars$55.45+0.4%$72.43+30.6%+2.9%$2.41B$753.41M35.612,815Upcoming EarningsOptions VolumeNews CoveragePositive NewsMSFTMicrosoft4.9104 of 5 stars$391.92+0.9%$510.43+30.2%-8.9%$2.91T$261.80B31.53228,000Analyst ForecastShort Interest ↑SAPSAP2.3431 of 5 stars$270.00+2.3%$248.83-7.8%+40.0%$331.41B$34.18B94.00107,602CRMSalesforce4.8383 of 5 stars$282.08+1.0%$364.14+29.1%-8.7%$270.78B$37.90B46.3472,682Analyst UpgradeInsider TradeAnalyst RevisionPositive News Remove Ads Related Companies and Tools Related Companies ORCL Alternatives FTNT Alternatives AXON Alternatives CVLT Alternatives QLYS Alternatives AI Alternatives PRGS Alternatives MSFT Alternatives SAP Alternatives CRM Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NOW) was last updated on 3/22/2025 by MarketBeat.com Staff From Our PartnersA brutally honest economic warning for 2025 (see proof)New York Times best-selling financial author and world-renowned economist Addison Wiggin (a man who’s worked s...Banyan Hill Publishing | SponsoredTrump's 100-Day Plan Triggers Global RetaliationIn the final days of his first term, Trump quietly left open an "off the books" wealth-protection loophole hid...American Alternative | Sponsored$2 Trillion Disappears Because of Fed's Secretive New Move$2 trillion has disappeared from the US government's books. 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