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ServiceNow (NOW) Competitors

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$147.64 +7.66 (+5.47%)
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NOW vs. GOOGL, META, MSFT, NVDA, and TEAM

Should you buy ServiceNow stock or one of its competitors? ServiceNow's main competitors and comparable companies include Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), NVIDIA (NVDA), and Atlassian (TEAM). Companies are selected based on similarities in market, industry, and size.

How does ServiceNow compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and ServiceNow (NYSE:NOW) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, dividends, risk, institutional ownership, valuation, analyst recommendations, earnings and media sentiment.

Alphabet has higher revenue and earnings than ServiceNow. Alphabet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$445.87B9.54$132.17B$19.9117.46
ServiceNow$13.28B10.90$1.75B$1.6087.47

40.0% of Alphabet shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 11.6% of Alphabet shares are held by insiders. Comparatively, 0.3% of ServiceNow shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Alphabet had 119 more articles in the media than ServiceNow. MarketBeat recorded 164 mentions for Alphabet and 45 mentions for ServiceNow. Alphabet's average media sentiment score of 0.81 beat ServiceNow's score of 0.69 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
102 Very Positive mention(s)
12 Positive mention(s)
39 Neutral mention(s)
6 Negative mention(s)
1 Very Negative mention(s)
Positive
ServiceNow
20 Very Positive mention(s)
13 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has a net margin of 54.77% compared to ServiceNow's net margin of 11.34%. Alphabet's return on equity of 51.32% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
ServiceNow 11.34%16.45%7.68%

Alphabet presently has a consensus price target of $425.74, suggesting a potential upside of 22.47%. ServiceNow has a consensus price target of $149.54, suggesting a potential upside of 6.84%. Given Alphabet's stronger consensus rating and higher possible upside, research analysts clearly believe Alphabet is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
46 Buy rating(s)
5 Strong Buy rating(s)
3.02
ServiceNow
2 Sell rating(s)
4 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.83

Alphabet has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.99, meaning that its stock price is 1% less volatile than the broader market.

Summary

Alphabet beats ServiceNow on 14 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Meta Platforms?

ServiceNow (NYSE:NOW) and Meta Platforms (NASDAQ:META) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, media sentiment, institutional ownership, risk, profitability, analyst recommendations and dividends.

Meta Platforms has higher revenue and earnings than ServiceNow. Meta Platforms is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B10.90$1.75B$1.6087.47
Meta Platforms$200.97B9.35$60.46B$26.5527.78

ServiceNow currently has a consensus price target of $149.54, indicating a potential upside of 6.84%. Meta Platforms has a consensus price target of $801.53, indicating a potential upside of 8.68%. Given Meta Platforms' stronger consensus rating and higher possible upside, analysts clearly believe Meta Platforms is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
2 Sell rating(s)
4 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.83
Meta Platforms
0 Sell rating(s)
9 Hold rating(s)
45 Buy rating(s)
3 Strong Buy rating(s)
2.89

In the previous week, Meta Platforms had 115 more articles in the media than ServiceNow. MarketBeat recorded 160 mentions for Meta Platforms and 45 mentions for ServiceNow. Meta Platforms' average media sentiment score of 0.76 beat ServiceNow's score of 0.69 indicating that Meta Platforms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
20 Very Positive mention(s)
13 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Meta Platforms
94 Very Positive mention(s)
5 Positive mention(s)
34 Neutral mention(s)
14 Negative mention(s)
4 Very Negative mention(s)
Positive

87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 79.9% of Meta Platforms shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by insiders. Comparatively, 13.5% of Meta Platforms shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Meta Platforms has a net margin of 29.83% compared to ServiceNow's net margin of 11.34%. Meta Platforms' return on equity of 33.18% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow11.34% 16.45% 7.68%
Meta Platforms 29.83%33.18%20.07%

ServiceNow has a beta of 0.99, meaning that its share price is 1% less volatile than the broader market. Comparatively, Meta Platforms has a beta of 1.19, meaning that its share price is 19% more volatile than the broader market.

Summary

Meta Platforms beats ServiceNow on 14 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Microsoft?

ServiceNow (NYSE:NOW) and Microsoft (NASDAQ:MSFT) are both large-cap technology companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, earnings, risk, analyst recommendations, valuation and dividends.

ServiceNow currently has a consensus target price of $149.54, indicating a potential upside of 6.84%. Microsoft has a consensus target price of $581.24, indicating a potential upside of 8.91%. Given Microsoft's higher probable upside, analysts clearly believe Microsoft is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
2 Sell rating(s)
4 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.83
Microsoft
2 Sell rating(s)
5 Hold rating(s)
41 Buy rating(s)
0 Strong Buy rating(s)
2.81

Microsoft has higher revenue and earnings than ServiceNow. Microsoft is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNow$13.28B10.90$1.75B$1.6087.47
Microsoft$331.84B11.94$133.75B$17.9629.72

In the previous week, Microsoft had 322 more articles in the media than ServiceNow. MarketBeat recorded 367 mentions for Microsoft and 45 mentions for ServiceNow. Microsoft's average media sentiment score of 0.90 beat ServiceNow's score of 0.69 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
20 Very Positive mention(s)
13 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Microsoft
225 Very Positive mention(s)
41 Positive mention(s)
43 Neutral mention(s)
43 Negative mention(s)
10 Very Negative mention(s)
Positive

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 0.3% of ServiceNow shares are held by insiders. Comparatively, 0.0% of Microsoft shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

ServiceNow has a beta of 0.99, meaning that its share price is 1% less volatile than the broader market. Comparatively, Microsoft has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market.

Microsoft has a net margin of 40.31% compared to ServiceNow's net margin of 11.34%. Microsoft's return on equity of 31.98% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNow11.34% 16.45% 7.68%
Microsoft 40.31%31.98%18.70%

Summary

Microsoft beats ServiceNow on 12 of the 17 factors compared between the two stocks.

How does ServiceNow compare to NVIDIA?

NVIDIA (NASDAQ:NVDA) and ServiceNow (NYSE:NOW) are both large-cap technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, media sentiment, risk, profitability, earnings and institutional ownership.

NVIDIA currently has a consensus price target of $321.89, suggesting a potential upside of 45.45%. ServiceNow has a consensus price target of $149.54, suggesting a potential upside of 6.84%. Given NVIDIA's stronger consensus rating and higher probable upside, research analysts clearly believe NVIDIA is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NVIDIA
0 Sell rating(s)
1 Hold rating(s)
49 Buy rating(s)
5 Strong Buy rating(s)
3.07
ServiceNow
2 Sell rating(s)
4 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.83

NVIDIA has higher revenue and earnings than ServiceNow. NVIDIA is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NVIDIA$215.94B24.70$120.07B$7.9127.98
ServiceNow$13.28B10.90$1.75B$1.6087.47

NVIDIA has a net margin of 63.66% compared to ServiceNow's net margin of 11.34%. NVIDIA's return on equity of 96.04% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
NVIDIA63.66% 96.04% 71.00%
ServiceNow 11.34%16.45%7.68%

NVIDIA has a beta of 2.22, meaning that its stock price is 122% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.99, meaning that its stock price is 1% less volatile than the broader market.

65.3% of NVIDIA shares are owned by institutional investors. Comparatively, 87.2% of ServiceNow shares are owned by institutional investors. 3.9% of NVIDIA shares are owned by insiders. Comparatively, 0.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, NVIDIA had 347 more articles in the media than ServiceNow. MarketBeat recorded 392 mentions for NVIDIA and 45 mentions for ServiceNow. NVIDIA's average media sentiment score of 0.77 beat ServiceNow's score of 0.69 indicating that NVIDIA is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NVIDIA
214 Very Positive mention(s)
49 Positive mention(s)
79 Neutral mention(s)
41 Negative mention(s)
7 Very Negative mention(s)
Positive
ServiceNow
20 Very Positive mention(s)
13 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

NVIDIA beats ServiceNow on 15 of the 17 factors compared between the two stocks.

How does ServiceNow compare to Atlassian?

Atlassian (NASDAQ:TEAM) and ServiceNow (NYSE:NOW) are both large-cap technology companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, media sentiment, analyst recommendations, dividends, risk, institutional ownership and valuation.

ServiceNow has higher revenue and earnings than Atlassian. Atlassian is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Atlassian$6.57B7.90-$53.83M-$0.19N/A
ServiceNow$13.28B10.90$1.75B$1.6087.47

94.4% of Atlassian shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 36.7% of Atlassian shares are held by company insiders. Comparatively, 0.3% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

ServiceNow has a net margin of 11.34% compared to Atlassian's net margin of -0.82%. Atlassian's return on equity of 20.99% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
Atlassian-0.82% 20.99% 4.36%
ServiceNow 11.34%16.45%7.68%

Atlassian has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market. Comparatively, ServiceNow has a beta of 0.99, suggesting that its stock price is 1% less volatile than the broader market.

Atlassian currently has a consensus target price of $196.00, suggesting a potential downside of 4.23%. ServiceNow has a consensus target price of $149.54, suggesting a potential upside of 6.84%. Given ServiceNow's stronger consensus rating and higher possible upside, analysts plainly believe ServiceNow is more favorable than Atlassian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Atlassian
1 Sell rating(s)
4 Hold rating(s)
25 Buy rating(s)
0 Strong Buy rating(s)
2.80
ServiceNow
2 Sell rating(s)
4 Hold rating(s)
35 Buy rating(s)
1 Strong Buy rating(s)
2.83

In the previous week, ServiceNow had 29 more articles in the media than Atlassian. MarketBeat recorded 45 mentions for ServiceNow and 16 mentions for Atlassian. ServiceNow's average media sentiment score of 0.69 beat Atlassian's score of 0.27 indicating that ServiceNow is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Atlassian
6 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
ServiceNow
20 Very Positive mention(s)
13 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

ServiceNow beats Atlassian on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NOW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NOW vs. The Competition

MetricServiceNowSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$152.70B$16.64B$29.75B$23.09B
Dividend YieldN/A3.42%2.76%3.70%
P/E Ratio92.30143.4978.2428.29
Price / Sales11.501,269.75576.5423.55
Price / Cash42.4846.5449.0136.37
Price / Book11.928.847.684.70
Net Income$1.75B$429.53M$767.06M$1.07B
7 Day Performance5.55%-1.03%-3.86%-0.47%
1 Month Performance3.96%-1.13%-3.11%-3.05%
1 Year Performance-18.16%-0.15%160.65%5.42%

ServiceNow Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NOW
ServiceNow
2.7632 of 5 stars
$147.48
+5.4%
$150.88
+2.3%
-23.3%$152.49B$13.28B92.1729,187
GOOGL
Alphabet
4.8665 of 5 stars
$343.50
+1.6%
$425.60
+23.9%
+41.6%$4.14T$445.87B17.25190,820
META
Meta Platforms
4.4273 of 5 stars
$728.08
+0.3%
$787.86
+8.2%
+4.1%$1.85T$200.97B27.4278,865
MSFT
Microsoft
4.915 of 5 stars
$517.53
+0.9%
$571.18
+10.4%
+3.9%$3.84T$331.84B28.82223,000
NVDA
NVIDIA
4.8744 of 5 stars
$233.95
+1.3%
$320.71
+37.1%
+22.9%$5.64T$302.97B29.5842,000

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This page (NYSE:NOW) was last updated on 10/15/2026 by MarketBeat.com Staff.
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