HubSpot (HUBS) Competitors

$190.19 -7.15 (-3.62%)

As of 03:32 PM Eastern

HUBS vs. BRZE, FRSH, INTU, TEAM, and ZS

Should you be buying HubSpot stock or one of its competitors? The main competitors of HubSpot include Braze (BRZE), Freshworks (FRSH), Intuit (INTU), Atlassian (TEAM), and Zscaler (ZS). These companies are all part of the "computer and technology" sector.

How does HubSpot compare to Braze?

HubSpot (NYSE:HUBS) and Braze (NASDAQ:BRZE) are both mid-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, profitability, institutional ownership, media sentiment and earnings.

90.4% of HubSpot shares are held by institutional investors. Comparatively, 90.5% of Braze shares are held by institutional investors. 4.0% of HubSpot shares are held by insiders. Comparatively, 18.2% of Braze shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

HubSpot has a net margin of 3.04% compared to Braze's net margin of -17.78%. HubSpot's return on equity of 5.66% beat Braze's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
HubSpot	3.04%	5.66%	3.04%
Braze	-17.78%	-18.75%	-10.60%

HubSpot has higher revenue and earnings than Braze. Braze is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HubSpot	$3.30B	2.97	$45.91M	$1.91	99.57
Braze	$738.18M	3.15	-$131.29M	-$1.22	N/A

HubSpot has a beta of 1.23, suggesting that its stock price is 23% more volatile than the S&P 500. Comparatively, Braze has a beta of 0.78, suggesting that its stock price is 22% less volatile than the S&P 500.

In the previous week, HubSpot had 58 more articles in the media than Braze. MarketBeat recorded 63 mentions for HubSpot and 5 mentions for Braze. Braze's average media sentiment score of 1.03 beat HubSpot's score of 0.17 indicating that Braze is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
HubSpot	9 Very Positive mention(s)	13 Positive mention(s)	17 Neutral mention(s)	11 Negative mention(s)	0 Very Negative mention(s)	Neutral
Braze	3 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

HubSpot currently has a consensus target price of $311.00, indicating a potential upside of 63.52%. Braze has a consensus target price of $36.90, indicating a potential upside of 79.78%. Given Braze's stronger consensus rating and higher possible upside, analysts clearly believe Braze is more favorable than HubSpot.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HubSpot	2 Sell rating(s)	6 Hold rating(s)	22 Buy rating(s)	0 Strong Buy rating(s)	2.67
Braze	1 Sell rating(s)	1 Hold rating(s)	22 Buy rating(s)	0 Strong Buy rating(s)	2.88

Summary

HubSpot beats Braze on 9 of the 15 factors compared between the two stocks.

How does HubSpot compare to Freshworks?

HubSpot (NYSE:HUBS) and Freshworks (NASDAQ:FRSH) are both mid-cap computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, institutional ownership, media sentiment and earnings.

90.4% of HubSpot shares are held by institutional investors. Comparatively, 75.6% of Freshworks shares are held by institutional investors. 4.0% of HubSpot shares are held by insiders. Comparatively, 8.5% of Freshworks shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Freshworks has a net margin of 20.69% compared to HubSpot's net margin of 3.04%. HubSpot's return on equity of 5.66% beat Freshworks' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
HubSpot	3.04%	5.66%	3.04%
Freshworks	20.69%	4.27%	2.74%

Freshworks has lower revenue, but higher earnings than HubSpot. Freshworks is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HubSpot	$3.30B	2.97	$45.91M	$1.91	99.57
Freshworks	$838.81M	2.88	$183.72M	$0.62	13.70

HubSpot has a beta of 1.23, suggesting that its share price is 23% more volatile than the S&P 500. Comparatively, Freshworks has a beta of 0.83, suggesting that its share price is 17% less volatile than the S&P 500.

In the previous week, HubSpot had 35 more articles in the media than Freshworks. MarketBeat recorded 63 mentions for HubSpot and 28 mentions for Freshworks. Freshworks' average media sentiment score of 0.41 beat HubSpot's score of 0.17 indicating that Freshworks is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
HubSpot	9 Very Positive mention(s)	13 Positive mention(s)	17 Neutral mention(s)	11 Negative mention(s)	0 Very Negative mention(s)	Neutral
Freshworks	8 Very Positive mention(s)	2 Positive mention(s)	10 Neutral mention(s)	3 Negative mention(s)	1 Very Negative mention(s)	Neutral

HubSpot currently has a consensus target price of $311.00, indicating a potential upside of 63.52%. Freshworks has a consensus target price of $12.18, indicating a potential upside of 43.40%. Given HubSpot's stronger consensus rating and higher probable upside, equities analysts plainly believe HubSpot is more favorable than Freshworks.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HubSpot	2 Sell rating(s)	6 Hold rating(s)	22 Buy rating(s)	0 Strong Buy rating(s)	2.67
Freshworks	1 Sell rating(s)	7 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.47

Summary

HubSpot beats Freshworks on 12 of the 17 factors compared between the two stocks.

How does HubSpot compare to Intuit?

Intuit (NASDAQ:INTU) and HubSpot (NYSE:HUBS) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, dividends, profitability, analyst recommendations, valuation, risk, institutional ownership and media sentiment.

In the previous week, HubSpot had 24 more articles in the media than Intuit. MarketBeat recorded 63 mentions for HubSpot and 39 mentions for Intuit. Intuit's average media sentiment score of 0.99 beat HubSpot's score of 0.17 indicating that Intuit is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Intuit	25 Very Positive mention(s)	3 Positive mention(s)	9 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
HubSpot	9 Very Positive mention(s)	13 Positive mention(s)	17 Neutral mention(s)	11 Negative mention(s)	0 Very Negative mention(s)	Neutral

83.7% of Intuit shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 2.5% of Intuit shares are owned by company insiders. Comparatively, 4.0% of HubSpot shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Intuit has a beta of 1.04, suggesting that its share price is 4% more volatile than the S&P 500. Comparatively, HubSpot has a beta of 1.23, suggesting that its share price is 23% more volatile than the S&P 500.

Intuit has a net margin of 21.57% compared to HubSpot's net margin of 3.04%. Intuit's return on equity of 24.23% beat HubSpot's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Intuit	21.57%	24.23%	13.44%
HubSpot	3.04%	5.66%	3.04%

Intuit has higher revenue and earnings than HubSpot. Intuit is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Intuit	$18.83B	5.74	$3.87B	$15.44	25.33
HubSpot	$3.30B	2.97	$45.91M	$1.91	99.57

Intuit currently has a consensus price target of $634.26, indicating a potential upside of 62.19%. HubSpot has a consensus price target of $311.00, indicating a potential upside of 63.52%. Given HubSpot's higher possible upside, analysts plainly believe HubSpot is more favorable than Intuit.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Intuit	0 Sell rating(s)	7 Hold rating(s)	23 Buy rating(s)	1 Strong Buy rating(s)	2.81
HubSpot	2 Sell rating(s)	6 Hold rating(s)	22 Buy rating(s)	0 Strong Buy rating(s)	2.67

Summary

Intuit beats HubSpot on 11 of the 17 factors compared between the two stocks.

How does HubSpot compare to Atlassian?

HubSpot (NYSE:HUBS) and Atlassian (NASDAQ:TEAM) are both computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, media sentiment, risk, earnings, institutional ownership, analyst recommendations, valuation and profitability.

HubSpot presently has a consensus price target of $311.00, suggesting a potential upside of 63.52%. Atlassian has a consensus price target of $145.63, suggesting a potential upside of 67.44%. Given Atlassian's stronger consensus rating and higher probable upside, analysts clearly believe Atlassian is more favorable than HubSpot.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HubSpot	2 Sell rating(s)	6 Hold rating(s)	22 Buy rating(s)	0 Strong Buy rating(s)	2.67
Atlassian	1 Sell rating(s)	5 Hold rating(s)	21 Buy rating(s)	1 Strong Buy rating(s)	2.79

HubSpot has higher earnings, but lower revenue than Atlassian. Atlassian is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HubSpot	$3.30B	2.97	$45.91M	$1.91	99.57
Atlassian	$6.19B	3.71	-$256.69M	-$0.83	N/A

90.4% of HubSpot shares are held by institutional investors. Comparatively, 94.4% of Atlassian shares are held by institutional investors. 4.0% of HubSpot shares are held by insiders. Comparatively, 36.7% of Atlassian shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

HubSpot has a net margin of 3.04% compared to Atlassian's net margin of -3.50%. Atlassian's return on equity of 6.22% beat HubSpot's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
HubSpot	3.04%	5.66%	3.04%
Atlassian	-3.50%	6.22%	1.37%

HubSpot has a beta of 1.23, suggesting that its share price is 23% more volatile than the S&P 500. Comparatively, Atlassian has a beta of 0.9, suggesting that its share price is 10% less volatile than the S&P 500.

In the previous week, HubSpot had 25 more articles in the media than Atlassian. MarketBeat recorded 63 mentions for HubSpot and 38 mentions for Atlassian. Atlassian's average media sentiment score of 0.62 beat HubSpot's score of 0.17 indicating that Atlassian is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
HubSpot	9 Very Positive mention(s)	13 Positive mention(s)	17 Neutral mention(s)	11 Negative mention(s)	0 Very Negative mention(s)	Neutral
Atlassian	16 Very Positive mention(s)	5 Positive mention(s)	13 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive

Summary

Atlassian beats HubSpot on 9 of the 17 factors compared between the two stocks.

How does HubSpot compare to Zscaler?

HubSpot (NYSE:HUBS) and Zscaler (NASDAQ:ZS) are both computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, earnings, profitability, institutional ownership, valuation, media sentiment and analyst recommendations.

In the previous week, HubSpot had 47 more articles in the media than Zscaler. MarketBeat recorded 63 mentions for HubSpot and 16 mentions for Zscaler. Zscaler's average media sentiment score of 0.90 beat HubSpot's score of 0.17 indicating that Zscaler is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
HubSpot	9 Very Positive mention(s)	13 Positive mention(s)	17 Neutral mention(s)	11 Negative mention(s)	0 Very Negative mention(s)	Neutral
Zscaler	9 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

HubSpot has higher revenue and earnings than Zscaler. Zscaler is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HubSpot	$3.30B	2.97	$45.91M	$1.91	99.57
Zscaler	$3.00B	7.95	-$41.48M	-$0.42	N/A

HubSpot currently has a consensus price target of $311.00, suggesting a potential upside of 63.52%. Zscaler has a consensus price target of $263.46, suggesting a potential upside of 77.60%. Given Zscaler's stronger consensus rating and higher probable upside, analysts clearly believe Zscaler is more favorable than HubSpot.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HubSpot	2 Sell rating(s)	6 Hold rating(s)	22 Buy rating(s)	0 Strong Buy rating(s)	2.67
Zscaler	2 Sell rating(s)	8 Hold rating(s)	29 Buy rating(s)	2 Strong Buy rating(s)	2.76

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 46.5% of Zscaler shares are owned by institutional investors. 4.0% of HubSpot shares are owned by insiders. Comparatively, 17.2% of Zscaler shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

HubSpot has a beta of 1.23, suggesting that its stock price is 23% more volatile than the S&P 500. Comparatively, Zscaler has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500.

HubSpot has a net margin of 3.04% compared to Zscaler's net margin of -2.25%. HubSpot's return on equity of 5.66% beat Zscaler's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
HubSpot	3.04%	5.66%	3.04%
Zscaler	-2.25%	0.06%	0.02%

Summary

HubSpot beats Zscaler on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

HUBS vs. The Competition

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Metric	HubSpot	INTERNET SOFTWARE Industry	Computer Sector	NYSE Exchange
Market Cap	$9.80B	$16.23B	$38.76B	$22.92B
Dividend Yield	N/A	4.49%	3.15%	4.02%
P/E Ratio	99.63	61.94	74.20	29.03
Price / Sales	2.97	42.04	622.83	24.74
Price / Cash	57.12	66.76	46.32	19.21
Price / Book	4.82	6.10	9.55	4.66
Net Income	$45.91M	$379.18M	$1.03B	$1.07B
7 Day Performance	N/A	N/A	N/A	-1.09%
1 Month Performance	-1.18%	38.22%	17.83%	4.17%
1 Year Performance	-68.42%	3.25%	174.77%	29.27%

HubSpot Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
HUBS HubSpot	4.0351 of 5 stars	$190.19 -3.6%	$311.00 +63.5%	-67.3%	$9.80B	$3.30B	99.63	8,882	Trending News Earnings Report Analyst Forecast
BRZE Braze	4.0923 of 5 stars	$24.17 +2.6%	$36.90 +52.7%	-35.5%	$2.74B	$738.18M	N/A	1,988
FRSH Freshworks	4.44 of 5 stars	$8.98 +2.6%	$12.45 +38.7%	-39.4%	$2.55B	$838.81M	14.03	4,500	Earnings Report Analyst Downgrade
INTU Intuit	4.9783 of 5 stars	$406.99 +2.0%	$636.10 +56.3%	-39.4%	$112.55B	$20.12B	26.36	18,200	Analyst Forecast
TEAM Atlassian	3.3612 of 5 stars	$93.28 +4.9%	$144.67 +55.1%	-55.8%	$24.60B	$5.22B	N/A	13,813	Analyst Upgrade High Trading Volume

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This page (NYSE:HUBS) was last updated on 5/11/2026 by MarketBeat.com Staff.

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HubSpot (HUBS) Competitors