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HubSpot (HUBS) Competitors

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$221.08 +22.28 (+11.21%)
Closing price 05/29/2026 03:59 PM Eastern
Extended Trading
$222.22 +1.14 (+0.51%)
As of 05/29/2026 07:59 PM Eastern
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HUBS vs. BRZE, FRSH, MNDY, TEAM, and ZS

Should you buy HubSpot stock or one of its competitors? MarketBeat compares HubSpot with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with HubSpot include Braze (BRZE), Freshworks (FRSH), monday.com (MNDY), Atlassian (TEAM), and Zscaler (ZS). These companies are all part of the "computer software" industry.

How does HubSpot compare to Braze?

Braze (NASDAQ:BRZE) and HubSpot (NYSE:HUBS) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, risk, earnings, analyst recommendations, institutional ownership, valuation, dividends and profitability.

In the previous week, Braze had 33 more articles in the media than HubSpot. MarketBeat recorded 42 mentions for Braze and 9 mentions for HubSpot. HubSpot's average media sentiment score of 0.86 beat Braze's score of 0.22 indicating that HubSpot is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Braze
5 Very Positive mention(s)
5 Positive mention(s)
17 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral
HubSpot
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Braze has a beta of 0.78, suggesting that its stock price is 22% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market.

90.5% of Braze shares are held by institutional investors. Comparatively, 90.4% of HubSpot shares are held by institutional investors. 12.5% of Braze shares are held by company insiders. Comparatively, 4.0% of HubSpot shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Braze presently has a consensus price target of $36.14, suggesting a potential upside of 41.02%. HubSpot has a consensus price target of $311.00, suggesting a potential upside of 40.67%. Given Braze's stronger consensus rating and higher possible upside, equities analysts plainly believe Braze is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Braze
1 Sell rating(s)
1 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.88
HubSpot
2 Sell rating(s)
6 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.67

HubSpot has a net margin of 3.04% compared to Braze's net margin of -15.51%. HubSpot's return on equity of 5.66% beat Braze's return on equity.

Company Net Margins Return on Equity Return on Assets
Braze-15.51% -17.33% -9.95%
HubSpot 3.04%5.66%3.04%

HubSpot has higher revenue and earnings than Braze. Braze is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Braze$787.12M3.69-$131.29M-$1.12N/A
HubSpot$3.13B3.62$45.91M$1.91115.75

Summary

HubSpot beats Braze on 9 of the 15 factors compared between the two stocks.

How does HubSpot compare to Freshworks?

HubSpot (NYSE:HUBS) and Freshworks (NASDAQ:FRSH) are both computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, valuation, institutional ownership, media sentiment, analyst recommendations, dividends and profitability.

90.4% of HubSpot shares are held by institutional investors. Comparatively, 75.6% of Freshworks shares are held by institutional investors. 4.0% of HubSpot shares are held by company insiders. Comparatively, 8.5% of Freshworks shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Freshworks has a net margin of 20.69% compared to HubSpot's net margin of 3.04%. HubSpot's return on equity of 5.66% beat Freshworks' return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot3.04% 5.66% 3.04%
Freshworks 20.69%4.27%2.74%

HubSpot has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, Freshworks has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market.

In the previous week, HubSpot had 5 more articles in the media than Freshworks. MarketBeat recorded 9 mentions for HubSpot and 4 mentions for Freshworks. Freshworks' average media sentiment score of 0.92 beat HubSpot's score of 0.86 indicating that Freshworks is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Freshworks
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Freshworks has lower revenue, but higher earnings than HubSpot. Freshworks is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.62$45.91M$1.91115.75
Freshworks$871.17M3.08$183.72M$0.6215.66

HubSpot presently has a consensus price target of $311.00, indicating a potential upside of 40.67%. Freshworks has a consensus price target of $12.18, indicating a potential upside of 25.46%. Given HubSpot's stronger consensus rating and higher possible upside, equities analysts clearly believe HubSpot is more favorable than Freshworks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
6 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.67
Freshworks
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47

Summary

HubSpot beats Freshworks on 12 of the 17 factors compared between the two stocks.

How does HubSpot compare to monday.com?

monday.com (NASDAQ:MNDY) and HubSpot (NYSE:HUBS) are both computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, media sentiment, earnings, institutional ownership, risk, profitability and valuation.

monday.com has a beta of 1.17, indicating that its share price is 17% more volatile than the broader market. Comparatively, HubSpot has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market.

monday.com has higher earnings, but lower revenue than HubSpot. monday.com is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
monday.com$1.30B3.29$118.74M$2.3036.36
HubSpot$3.13B3.62$45.91M$1.91115.75

monday.com has a net margin of 9.17% compared to HubSpot's net margin of 3.04%. HubSpot's return on equity of 5.66% beat monday.com's return on equity.

Company Net Margins Return on Equity Return on Assets
monday.com9.17% 5.10% 2.91%
HubSpot 3.04%5.66%3.04%

monday.com presently has a consensus price target of $126.48, indicating a potential upside of 51.25%. HubSpot has a consensus price target of $311.00, indicating a potential upside of 40.67%. Given monday.com's higher possible upside, analysts plainly believe monday.com is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
monday.com
1 Sell rating(s)
7 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.64
HubSpot
2 Sell rating(s)
6 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.67

In the previous week, HubSpot had 8 more articles in the media than monday.com. MarketBeat recorded 9 mentions for HubSpot and 1 mentions for monday.com. HubSpot's average media sentiment score of 0.86 beat monday.com's score of 0.72 indicating that HubSpot is being referred to more favorably in the news media.

Company Overall Sentiment
monday.com Positive
HubSpot Positive

73.7% of monday.com shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 22.3% of monday.com shares are owned by company insiders. Comparatively, 4.0% of HubSpot shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

HubSpot beats monday.com on 11 of the 16 factors compared between the two stocks.

How does HubSpot compare to Atlassian?

HubSpot (NYSE:HUBS) and Atlassian (NASDAQ:TEAM) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, institutional ownership, valuation, analyst recommendations, risk and media sentiment.

HubSpot presently has a consensus target price of $311.00, suggesting a potential upside of 40.67%. Atlassian has a consensus target price of $145.63, suggesting a potential upside of 35.33%. Given HubSpot's higher possible upside, research analysts plainly believe HubSpot is more favorable than Atlassian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
6 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.67
Atlassian
1 Sell rating(s)
5 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.79

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 94.5% of Atlassian shares are owned by institutional investors. 4.0% of HubSpot shares are owned by insiders. Comparatively, 36.7% of Atlassian shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

HubSpot has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Atlassian has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market.

HubSpot has a net margin of 3.04% compared to Atlassian's net margin of -3.50%. Atlassian's return on equity of 6.22% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot3.04% 5.66% 3.04%
Atlassian -3.50%6.22%1.37%

In the previous week, Atlassian had 6 more articles in the media than HubSpot. MarketBeat recorded 15 mentions for Atlassian and 9 mentions for HubSpot. HubSpot's average media sentiment score of 0.86 beat Atlassian's score of 0.76 indicating that HubSpot is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Atlassian
8 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

HubSpot has higher earnings, but lower revenue than Atlassian. Atlassian is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.62$45.91M$1.91115.75
Atlassian$5.22B5.24-$256.69M-$0.83N/A

Summary

HubSpot beats Atlassian on 9 of the 17 factors compared between the two stocks.

How does HubSpot compare to Zscaler?

Zscaler (NASDAQ:ZS) and HubSpot (NYSE:HUBS) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, profitability, dividends, analyst recommendations, media sentiment, institutional ownership, earnings and risk.

Zscaler has a beta of 0.96, indicating that its share price is 4% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market.

In the previous week, Zscaler had 92 more articles in the media than HubSpot. MarketBeat recorded 101 mentions for Zscaler and 9 mentions for HubSpot. HubSpot's average media sentiment score of 0.86 beat Zscaler's score of 0.21 indicating that HubSpot is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zscaler
21 Very Positive mention(s)
17 Positive mention(s)
21 Neutral mention(s)
19 Negative mention(s)
4 Very Negative mention(s)
Neutral
HubSpot
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

HubSpot has a net margin of 3.04% compared to Zscaler's net margin of -2.44%. HubSpot's return on equity of 5.66% beat Zscaler's return on equity.

Company Net Margins Return on Equity Return on Assets
Zscaler-2.44% -0.37% -0.12%
HubSpot 3.04%5.66%3.04%

HubSpot has higher revenue and earnings than Zscaler. Zscaler is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zscaler$2.67B8.45-$41.48M-$0.48N/A
HubSpot$3.13B3.62$45.91M$1.91115.75

Zscaler presently has a consensus price target of $216.08, suggesting a potential upside of 54.64%. HubSpot has a consensus price target of $311.00, suggesting a potential upside of 40.67%. Given Zscaler's stronger consensus rating and higher possible upside, research analysts plainly believe Zscaler is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zscaler
1 Sell rating(s)
7 Hold rating(s)
32 Buy rating(s)
0 Strong Buy rating(s)
2.78
HubSpot
2 Sell rating(s)
6 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.67

46.5% of Zscaler shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 17.2% of Zscaler shares are owned by company insiders. Comparatively, 4.0% of HubSpot shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

HubSpot beats Zscaler on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HUBS vs. The Competition

MetricHubSpotINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$11.30B$18.15B$40.83B$22.74B
Dividend YieldN/A2.93%3.17%4.08%
P/E Ratio115.7562.96172.2330.62
Price / Sales3.6242.63628.0915.47
Price / Cash63.8673.7748.8725.14
Price / Book5.679.8710.704.79
Net Income$45.91M$383.77M$1.07B$1.07B
7 Day Performance9.35%6.73%4.01%1.14%
1 Month Performance-0.28%10.83%11.18%1.26%
1 Year Performance-62.52%-1.08%172.00%28.06%

HubSpot Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HUBS
HubSpot
4.5788 of 5 stars
$221.08
+11.2%
$311.00
+40.7%
-62.5%$11.30B$3.13B115.758,882
BRZE
Braze
3.9047 of 5 stars
$24.35
flat
$36.90
+51.6%
-30.7%$2.76B$738.18MN/A1,988
FRSH
Freshworks
4.037 of 5 stars
$9.08
flat
$12.18
+34.2%
-36.7%$2.51B$871.17M14.654,500
MNDY
monday.com
4.4974 of 5 stars
$79.06
flat
$126.48
+60.0%
-71.7%$4.04B$1.30B34.373,155
TEAM
Atlassian
3.279 of 5 stars
$85.42
flat
$145.63
+70.5%
-47.8%$21.68B$5.22BN/A13,813

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This page (NYSE:HUBS) was last updated on 5/31/2026 by MarketBeat.com Staff.
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