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HubSpot (HUBS) Competitors

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$241.60 +15.36 (+6.79%)
Closing price 08/19/2026 03:59 PM Eastern
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$239.92 -1.69 (-0.70%)
As of 07:01 AM Eastern
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HUBS vs. BRZE, FRSH, INTU, MNDY, and TEAM

Should you buy HubSpot stock or one of its competitors? HubSpot's main competitors and comparable companies include Braze (BRZE), Freshworks (FRSH), Intuit (INTU), monday.com (MNDY), and Atlassian (TEAM). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does HubSpot compare to Braze?

Braze (NASDAQ:BRZE) and HubSpot (NYSE:HUBS) are both technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, dividends, analyst recommendations, valuation and media sentiment.

In the previous week, HubSpot had 1 more articles in the media than Braze. MarketBeat recorded 9 mentions for HubSpot and 8 mentions for Braze. Braze's average media sentiment score of 0.69 beat HubSpot's score of 0.22 indicating that Braze is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Braze
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
HubSpot
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Braze presently has a consensus target price of $35.06, indicating a potential upside of 14.38%. HubSpot has a consensus target price of $268.90, indicating a potential upside of 11.30%. Given Braze's stronger consensus rating and higher possible upside, equities research analysts clearly believe Braze is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Braze
1 Sell rating(s)
0 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.95
HubSpot
2 Sell rating(s)
16 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.39

HubSpot has higher revenue and earnings than Braze. Braze is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Braze$738.18M4.68-$131.29M-$1.12N/A
HubSpot$3.13B3.85$45.91M$2.8385.37

HubSpot has a net margin of 4.26% compared to Braze's net margin of -15.51%. HubSpot's return on equity of 8.66% beat Braze's return on equity.

Company Net Margins Return on Equity Return on Assets
Braze-15.51% -17.52% -9.88%
HubSpot 4.26%8.66%4.47%

Braze has a beta of 0.83, meaning that its stock price is 17% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.19, meaning that its stock price is 19% more volatile than the broader market.

90.5% of Braze shares are held by institutional investors. Comparatively, 90.4% of HubSpot shares are held by institutional investors. 12.5% of Braze shares are held by company insiders. Comparatively, 3.7% of HubSpot shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

HubSpot beats Braze on 9 of the 17 factors compared between the two stocks.

How does HubSpot compare to Freshworks?

HubSpot (NYSE:HUBS) and Freshworks (NASDAQ:FRSH) are both technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, dividends, analyst recommendations, earnings, risk, profitability and valuation.

Freshworks has lower revenue, but higher earnings than HubSpot. Freshworks is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.85$45.91M$2.8385.37
Freshworks$838.81M4.07$183.72M$0.6420.42

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 75.6% of Freshworks shares are owned by institutional investors. 3.7% of HubSpot shares are owned by company insiders. Comparatively, 8.5% of Freshworks shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Freshworks has a net margin of 20.49% compared to HubSpot's net margin of 4.26%. HubSpot's return on equity of 8.66% beat Freshworks' return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot4.26% 8.66% 4.47%
Freshworks 20.49%5.52%3.45%

HubSpot presently has a consensus price target of $268.90, indicating a potential upside of 11.30%. Freshworks has a consensus price target of $14.17, indicating a potential upside of 8.39%. Given HubSpot's higher probable upside, equities research analysts clearly believe HubSpot is more favorable than Freshworks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
16 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.39
Freshworks
1 Sell rating(s)
8 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.44

HubSpot has a beta of 1.19, indicating that its share price is 19% more volatile than the broader market. Comparatively, Freshworks has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market.

In the previous week, HubSpot had 4 more articles in the media than Freshworks. MarketBeat recorded 9 mentions for HubSpot and 5 mentions for Freshworks. Freshworks' average media sentiment score of 0.58 beat HubSpot's score of 0.22 indicating that Freshworks is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Freshworks
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

HubSpot beats Freshworks on 10 of the 17 factors compared between the two stocks.

How does HubSpot compare to Intuit?

Intuit (NASDAQ:INTU) and HubSpot (NYSE:HUBS) are both large-cap technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, institutional ownership, valuation, profitability, media sentiment, analyst recommendations, earnings and dividends.

Intuit has a beta of 0.97, indicating that its stock price is 3% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.19, indicating that its stock price is 19% more volatile than the broader market.

Intuit has higher revenue and earnings than HubSpot. Intuit is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Intuit$18.83B5.27$3.87B$16.5121.95
HubSpot$3.13B3.85$45.91M$2.8385.37

Intuit has a net margin of 21.91% compared to HubSpot's net margin of 4.26%. Intuit's return on equity of 25.18% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
Intuit21.91% 25.18% 13.79%
HubSpot 4.26%8.66%4.47%

In the previous week, Intuit had 102 more articles in the media than HubSpot. MarketBeat recorded 111 mentions for Intuit and 9 mentions for HubSpot. Intuit's average media sentiment score of 0.72 beat HubSpot's score of 0.22 indicating that Intuit is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Intuit
49 Very Positive mention(s)
17 Positive mention(s)
35 Neutral mention(s)
7 Negative mention(s)
1 Very Negative mention(s)
Positive
HubSpot
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

83.7% of Intuit shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 2.5% of Intuit shares are owned by insiders. Comparatively, 3.7% of HubSpot shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Intuit presently has a consensus price target of $451.26, suggesting a potential upside of 24.50%. HubSpot has a consensus price target of $268.90, suggesting a potential upside of 11.30%. Given Intuit's stronger consensus rating and higher probable upside, research analysts plainly believe Intuit is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Intuit
3 Sell rating(s)
9 Hold rating(s)
20 Buy rating(s)
0 Strong Buy rating(s)
2.53
HubSpot
2 Sell rating(s)
16 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.39

Summary

Intuit beats HubSpot on 12 of the 16 factors compared between the two stocks.

How does HubSpot compare to monday.com?

monday.com (NASDAQ:MNDY) and HubSpot (NYSE:HUBS) are both technology companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, media sentiment, analyst recommendations, earnings, risk and institutional ownership.

73.7% of monday.com shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 22.3% of monday.com shares are owned by company insiders. Comparatively, 3.7% of HubSpot shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

monday.com currently has a consensus target price of $117.91, suggesting a potential upside of 29.56%. HubSpot has a consensus target price of $268.90, suggesting a potential upside of 11.30%. Given monday.com's stronger consensus rating and higher possible upside, equities research analysts plainly believe monday.com is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
monday.com
1 Sell rating(s)
9 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.60
HubSpot
2 Sell rating(s)
16 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.39

In the previous week, monday.com had 1 more articles in the media than HubSpot. MarketBeat recorded 10 mentions for monday.com and 9 mentions for HubSpot. monday.com's average media sentiment score of 0.58 beat HubSpot's score of 0.22 indicating that monday.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
monday.com
4 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
HubSpot
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

monday.com has a net margin of 8.87% compared to HubSpot's net margin of 4.26%. monday.com's return on equity of 9.09% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
monday.com8.87% 9.09% 4.73%
HubSpot 4.26%8.66%4.47%

monday.com has a beta of 1.24, indicating that its share price is 24% more volatile than the broader market. Comparatively, HubSpot has a beta of 1.19, indicating that its share price is 19% more volatile than the broader market.

monday.com has higher earnings, but lower revenue than HubSpot. monday.com is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
monday.com$1.23B3.78$118.74M$2.3538.73
HubSpot$3.13B3.85$45.91M$2.8385.37

Summary

monday.com beats HubSpot on 11 of the 17 factors compared between the two stocks.

How does HubSpot compare to Atlassian?

HubSpot (NYSE:HUBS) and Atlassian (NASDAQ:TEAM) are both large-cap technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, media sentiment, dividends and valuation.

HubSpot has higher earnings, but lower revenue than Atlassian. Atlassian is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.85$45.91M$2.8385.37
Atlassian$6.57B6.73-$53.83M-$0.19N/A

HubSpot has a beta of 1.19, suggesting that its stock price is 19% more volatile than the broader market. Comparatively, Atlassian has a beta of 1.05, suggesting that its stock price is 5% more volatile than the broader market.

HubSpot presently has a consensus target price of $268.90, suggesting a potential upside of 11.30%. Atlassian has a consensus target price of $176.27, suggesting a potential upside of 1.17%. Given HubSpot's higher probable upside, equities research analysts plainly believe HubSpot is more favorable than Atlassian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
16 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.39
Atlassian
1 Sell rating(s)
4 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.79

In the previous week, Atlassian had 11 more articles in the media than HubSpot. MarketBeat recorded 20 mentions for Atlassian and 9 mentions for HubSpot. Atlassian's average media sentiment score of 0.61 beat HubSpot's score of 0.22 indicating that Atlassian is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Atlassian
11 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

HubSpot has a net margin of 4.26% compared to Atlassian's net margin of -0.82%. Atlassian's return on equity of 20.99% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot4.26% 8.66% 4.47%
Atlassian -0.82%20.99%4.36%

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 94.5% of Atlassian shares are owned by institutional investors. 3.7% of HubSpot shares are owned by insiders. Comparatively, 36.7% of Atlassian shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Atlassian beats HubSpot on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HUBS vs. The Competition

MetricHubSpotSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$11.28B$15.43B$29.66B$24.18B
Dividend YieldN/A3.43%2.74%3.73%
P/E Ratio85.37127.2473.0130.14
Price / Sales3.851,302.11598.4519.97
Price / Cash65.4847.5851.0531.97
Price / Book7.277.589.546.84
Net Income$45.91M$434.63M$678.51M$1.07B
7 Day Performance0.45%-0.15%-2.09%-0.57%
1 Month Performance4.24%3.97%3.00%2.97%
1 Year Performance-46.65%7.12%193.32%18.26%

HubSpot Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HUBS
HubSpot
3.7515 of 5 stars
$241.60
+6.8%
$268.90
+11.3%
-45.5%$11.28B$3.13B85.378,882
BRZE
Braze
3.1494 of 5 stars
$28.75
+8.3%
$34.76
+20.9%
+19.4%$3.24B$787.12MN/A1,988
FRSH
Freshworks
3.4321 of 5 stars
$11.98
+1.2%
$14.17
+18.3%
-1.6%$3.31B$838.81M18.724,500
INTU
Intuit
4.9927 of 5 stars
$334.43
+2.8%
$460.45
+37.7%
-48.3%$91.48B$20.93B20.2618,200
MNDY
monday.com
4.7224 of 5 stars
$88.62
-4.8%
$125.17
+41.2%
-48.3%$4.53B$1.30B38.533,155

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This page (NYSE:HUBS) was last updated on 8/20/2026 by MarketBeat.com Staff.
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