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HubSpot (HUBS) Competitors

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$207.78 +1.83 (+0.89%)
Closing price 07/10/2026 03:59 PM Eastern
Extended Trading
$207.06 -0.72 (-0.34%)
As of 07/10/2026 07:58 PM Eastern
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HUBS vs. BRZE, FRSH, INTU, MNDY, and TEAM

Should you buy HubSpot stock or one of its competitors? MarketBeat compares HubSpot with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with HubSpot include Braze (BRZE), Freshworks (FRSH), Intuit (INTU), monday.com (MNDY), and Atlassian (TEAM). These companies are all part of the "computer and technology" sector.

How does HubSpot compare to Braze?

Braze (NASDAQ:BRZE) and HubSpot (NYSE:HUBS) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, earnings, media sentiment, dividends, profitability and analyst recommendations.

Braze has a beta of 0.85, meaning that its share price is 15% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.22, meaning that its share price is 22% more volatile than the broader market.

In the previous week, HubSpot had 7 more articles in the media than Braze. MarketBeat recorded 12 mentions for HubSpot and 5 mentions for Braze. Braze's average media sentiment score of 0.93 beat HubSpot's score of 0.69 indicating that Braze is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Braze
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
HubSpot
5 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

HubSpot has a net margin of 3.04% compared to Braze's net margin of -15.51%. HubSpot's return on equity of 5.66% beat Braze's return on equity.

Company Net Margins Return on Equity Return on Assets
Braze-15.51% -17.52% -9.88%
HubSpot 3.04%5.66%3.04%

90.5% of Braze shares are held by institutional investors. Comparatively, 90.4% of HubSpot shares are held by institutional investors. 12.5% of Braze shares are held by insiders. Comparatively, 3.7% of HubSpot shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Braze currently has a consensus price target of $34.76, indicating a potential upside of 38.34%. HubSpot has a consensus price target of $311.00, indicating a potential upside of 49.68%. Given HubSpot's higher probable upside, analysts plainly believe HubSpot is more favorable than Braze.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Braze
1 Sell rating(s)
0 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.95
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63

HubSpot has higher revenue and earnings than Braze. Braze is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Braze$738.18M3.83-$131.29M-$1.12N/A
HubSpot$3.13B3.40$45.91M$1.91108.78

Summary

HubSpot beats Braze on 11 of the 17 factors compared between the two stocks.

How does HubSpot compare to Freshworks?

Freshworks (NASDAQ:FRSH) and HubSpot (NYSE:HUBS) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, valuation, media sentiment, analyst recommendations and dividends.

In the previous week, HubSpot had 2 more articles in the media than Freshworks. MarketBeat recorded 12 mentions for HubSpot and 10 mentions for Freshworks. HubSpot's average media sentiment score of 0.69 beat Freshworks' score of 0.53 indicating that HubSpot is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Freshworks
2 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
HubSpot
5 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Freshworks has a net margin of 20.69% compared to HubSpot's net margin of 3.04%. HubSpot's return on equity of 5.66% beat Freshworks' return on equity.

Company Net Margins Return on Equity Return on Assets
Freshworks20.69% 4.27% 2.74%
HubSpot 3.04%5.66%3.04%

Freshworks currently has a consensus target price of $12.18, indicating a potential upside of 17.59%. HubSpot has a consensus target price of $311.00, indicating a potential upside of 49.68%. Given HubSpot's stronger consensus rating and higher possible upside, analysts clearly believe HubSpot is more favorable than Freshworks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Freshworks
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63

Freshworks has higher earnings, but lower revenue than HubSpot. Freshworks is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Freshworks$838.81M3.41$183.72M$0.6216.71
HubSpot$3.13B3.40$45.91M$1.91108.78

75.6% of Freshworks shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 8.5% of Freshworks shares are owned by insiders. Comparatively, 3.7% of HubSpot shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Freshworks has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market.

Summary

HubSpot beats Freshworks on 12 of the 17 factors compared between the two stocks.

How does HubSpot compare to Intuit?

Intuit (NASDAQ:INTU) and HubSpot (NYSE:HUBS) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, profitability, institutional ownership, analyst recommendations, valuation, dividends, media sentiment and risk.

Intuit has a net margin of 21.91% compared to HubSpot's net margin of 3.04%. Intuit's return on equity of 25.18% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
Intuit21.91% 25.18% 13.79%
HubSpot 3.04%5.66%3.04%

Intuit has higher revenue and earnings than HubSpot. Intuit is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Intuit$18.83B3.99$3.87B$16.5116.65
HubSpot$3.13B3.40$45.91M$1.91108.78

In the previous week, Intuit had 36 more articles in the media than HubSpot. MarketBeat recorded 48 mentions for Intuit and 12 mentions for HubSpot. Intuit's average media sentiment score of 0.95 beat HubSpot's score of 0.69 indicating that Intuit is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Intuit
29 Very Positive mention(s)
5 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
5 Very Negative mention(s)
Positive
HubSpot
5 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Intuit currently has a consensus target price of $498.40, indicating a potential upside of 81.26%. HubSpot has a consensus target price of $311.00, indicating a potential upside of 49.68%. Given Intuit's stronger consensus rating and higher probable upside, analysts clearly believe Intuit is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Intuit
2 Sell rating(s)
7 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.65
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63

83.7% of Intuit shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 2.5% of Intuit shares are owned by insiders. Comparatively, 3.7% of HubSpot shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Intuit has a beta of 1, indicating that its stock price has a similar volatility profile to the broader market.Comparatively, HubSpot has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market.

Summary

Intuit beats HubSpot on 12 of the 16 factors compared between the two stocks.

How does HubSpot compare to monday.com?

HubSpot (NYSE:HUBS) and monday.com (NASDAQ:MNDY) are both computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, profitability, earnings, media sentiment, institutional ownership, risk and analyst recommendations.

HubSpot currently has a consensus price target of $311.00, suggesting a potential upside of 49.68%. monday.com has a consensus price target of $126.48, suggesting a potential upside of 53.36%. Given monday.com's stronger consensus rating and higher probable upside, analysts clearly believe monday.com is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63
monday.com
1 Sell rating(s)
7 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.64

90.4% of HubSpot shares are held by institutional investors. Comparatively, 73.7% of monday.com shares are held by institutional investors. 3.7% of HubSpot shares are held by company insiders. Comparatively, 22.3% of monday.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

HubSpot has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market. Comparatively, monday.com has a beta of 1.26, meaning that its stock price is 26% more volatile than the broader market.

monday.com has lower revenue, but higher earnings than HubSpot. monday.com is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.40$45.91M$1.91108.78
monday.com$1.23B3.42$118.74M$2.3035.86

monday.com has a net margin of 9.17% compared to HubSpot's net margin of 3.04%. HubSpot's return on equity of 5.66% beat monday.com's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot3.04% 5.66% 3.04%
monday.com 9.17%5.10%2.91%

In the previous week, HubSpot had 4 more articles in the media than monday.com. MarketBeat recorded 12 mentions for HubSpot and 8 mentions for monday.com. HubSpot's average media sentiment score of 0.69 beat monday.com's score of 0.28 indicating that HubSpot is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
5 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
monday.com
2 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

HubSpot and monday.com tied by winning 8 of the 16 factors compared between the two stocks.

How does HubSpot compare to Atlassian?

Atlassian (NASDAQ:TEAM) and HubSpot (NYSE:HUBS) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and media sentiment.

Atlassian currently has a consensus target price of $144.70, suggesting a potential upside of 62.84%. HubSpot has a consensus target price of $311.00, suggesting a potential upside of 49.68%. Given Atlassian's stronger consensus rating and higher possible upside, equities analysts plainly believe Atlassian is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Atlassian
1 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.69
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63

Atlassian has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market. Comparatively, HubSpot has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market.

In the previous week, Atlassian had 3 more articles in the media than HubSpot. MarketBeat recorded 15 mentions for Atlassian and 12 mentions for HubSpot. HubSpot's average media sentiment score of 0.69 beat Atlassian's score of 0.64 indicating that HubSpot is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Atlassian
6 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
HubSpot
5 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

94.5% of Atlassian shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 36.7% of Atlassian shares are owned by insiders. Comparatively, 3.7% of HubSpot shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

HubSpot has lower revenue, but higher earnings than Atlassian. Atlassian is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Atlassian$5.22B4.32-$256.69M-$0.83N/A
HubSpot$3.13B3.40$45.91M$1.91108.78

HubSpot has a net margin of 3.04% compared to Atlassian's net margin of -3.50%. Atlassian's return on equity of 6.22% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
Atlassian-3.50% 6.22% 1.37%
HubSpot 3.04%5.66%3.04%

Summary

Atlassian beats HubSpot on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HUBS vs. The Competition

MetricHubSpotINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$10.55B$17.95B$39.06B$23.43B
Dividend YieldN/A3.43%3.19%4.04%
P/E Ratio108.7868.31170.3431.27
Price / Sales3.4037.79599.7620.39
Price / Cash59.6178.5546.3725.05
Price / Book5.276.819.604.77
Net Income$45.91M$385.08M$1.07B$1.07B
7 Day Performance8.22%1.30%-0.26%-0.50%
1 Month Performance11.29%5.39%0.84%2.09%
1 Year Performance-60.33%-10.06%141.15%16.03%

HubSpot Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HUBS
HubSpot
4.7345 of 5 stars
$207.78
+0.9%
$311.00
+49.7%
-62.5%$10.55B$3.13B108.788,882
BRZE
Braze
3.4507 of 5 stars
$24.15
+1.4%
$34.76
+44.0%
-9.9%$2.72B$738.18MN/A1,988
FRSH
Freshworks
3.7205 of 5 stars
$10.17
-1.6%
$12.18
+19.8%
-29.7%$2.81B$838.81M16.404,500
INTU
Intuit
4.9927 of 5 stars
$272.14
-1.2%
$498.40
+83.1%
-63.2%$74.44B$18.83B16.4818,200
MNDY
monday.com
4.1438 of 5 stars
$82.50
+3.4%
$126.48
+53.3%
-72.6%$4.22B$1.23B35.873,155

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This page (NYSE:HUBS) was last updated on 7/11/2026 by MarketBeat.com Staff.
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