HubSpot (HUBS) Competitors

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$176.04 +0.01 (+0.01%)
Closing price 06/18/2026 03:59 PM Eastern
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$175.97 -0.08 (-0.04%)
As of 06/18/2026 07:57 PM Eastern
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HUBS vs. BRZE, FRSH, MNDY, TEAM, and WDAY

Should you buy HubSpot stock or one of its competitors? MarketBeat compares HubSpot with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with HubSpot include Braze (BRZE), Freshworks (FRSH), monday.com (MNDY), Atlassian (TEAM), and Workday (WDAY). These companies are all part of the "internet software" industry.

How does HubSpot compare to Braze?

HubSpot (NYSE:HUBS) and Braze (NASDAQ:BRZE) are both mid-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, valuation, analyst recommendations, dividends, earnings and profitability.

In the previous week, HubSpot had 17 more articles in the media than Braze. MarketBeat recorded 19 mentions for HubSpot and 2 mentions for Braze. HubSpot's average media sentiment score of 0.81 beat Braze's score of 0.77 indicating that HubSpot is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
13 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Braze
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

HubSpot has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market. Comparatively, Braze has a beta of 0.83, indicating that its share price is 17% less volatile than the broader market.

HubSpot has a net margin of 3.04% compared to Braze's net margin of -15.51%. HubSpot's return on equity of 5.66% beat Braze's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot3.04% 5.66% 3.04%
Braze -15.51%-17.52%-9.88%

90.4% of HubSpot shares are held by institutional investors. Comparatively, 90.5% of Braze shares are held by institutional investors. 3.7% of HubSpot shares are held by company insiders. Comparatively, 12.5% of Braze shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

HubSpot currently has a consensus price target of $311.00, indicating a potential upside of 76.66%. Braze has a consensus price target of $35.00, indicating a potential upside of 74.48%. Given HubSpot's higher probable upside, equities research analysts clearly believe HubSpot is more favorable than Braze.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63
Braze
1 Sell rating(s)
0 Hold rating(s)
19 Buy rating(s)
0 Strong Buy rating(s)
2.90

HubSpot has higher revenue and earnings than Braze. Braze is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B2.88$45.91M$1.9192.17
Braze$738.18M3.06-$131.29M-$1.12N/A

Summary

HubSpot beats Braze on 12 of the 16 factors compared between the two stocks.

How does HubSpot compare to Freshworks?

HubSpot (NYSE:HUBS) and Freshworks (NASDAQ:FRSH) are both mid-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, dividends, valuation, analyst recommendations, media sentiment, profitability and earnings.

In the previous week, HubSpot had 14 more articles in the media than Freshworks. MarketBeat recorded 19 mentions for HubSpot and 5 mentions for Freshworks. HubSpot's average media sentiment score of 0.81 beat Freshworks' score of 0.21 indicating that HubSpot is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
13 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Freshworks
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

HubSpot has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market. Comparatively, Freshworks has a beta of 0.89, indicating that its stock price is 11% less volatile than the broader market.

Freshworks has lower revenue, but higher earnings than HubSpot. Freshworks is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B2.88$45.91M$1.9192.17
Freshworks$838.81M2.92$183.72M$0.6214.29

90.4% of HubSpot shares are held by institutional investors. Comparatively, 75.6% of Freshworks shares are held by institutional investors. 3.7% of HubSpot shares are held by insiders. Comparatively, 8.5% of Freshworks shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Freshworks has a net margin of 20.69% compared to HubSpot's net margin of 3.04%. HubSpot's return on equity of 5.66% beat Freshworks' return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot3.04% 5.66% 3.04%
Freshworks 20.69%4.27%2.74%

HubSpot presently has a consensus target price of $311.00, indicating a potential upside of 76.66%. Freshworks has a consensus target price of $12.18, indicating a potential upside of 37.49%. Given HubSpot's stronger consensus rating and higher possible upside, research analysts clearly believe HubSpot is more favorable than Freshworks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63
Freshworks
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47

Summary

HubSpot beats Freshworks on 12 of the 17 factors compared between the two stocks.

How does HubSpot compare to monday.com?

HubSpot (NYSE:HUBS) and monday.com (NASDAQ:MNDY) are both mid-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, dividends, valuation and earnings.

monday.com has a net margin of 9.17% compared to HubSpot's net margin of 3.04%. HubSpot's return on equity of 5.66% beat monday.com's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot3.04% 5.66% 3.04%
monday.com 9.17%5.10%2.91%

90.4% of HubSpot shares are held by institutional investors. Comparatively, 73.7% of monday.com shares are held by institutional investors. 3.7% of HubSpot shares are held by company insiders. Comparatively, 22.3% of monday.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

HubSpot has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market. Comparatively, monday.com has a beta of 1.24, indicating that its stock price is 24% more volatile than the broader market.

In the previous week, HubSpot had 18 more articles in the media than monday.com. MarketBeat recorded 19 mentions for HubSpot and 1 mentions for monday.com. HubSpot's average media sentiment score of 0.81 beat monday.com's score of 0.17 indicating that HubSpot is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
13 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
monday.com
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

HubSpot currently has a consensus price target of $311.00, indicating a potential upside of 76.66%. monday.com has a consensus price target of $126.48, indicating a potential upside of 76.82%. Given monday.com's stronger consensus rating and higher possible upside, analysts plainly believe monday.com is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63
monday.com
1 Sell rating(s)
7 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.64

monday.com has lower revenue, but higher earnings than HubSpot. monday.com is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B2.88$45.91M$1.9192.17
monday.com$1.23B2.97$118.74M$2.3031.10

Summary

HubSpot and monday.com tied by winning 8 of the 16 factors compared between the two stocks.

How does HubSpot compare to Atlassian?

HubSpot (NYSE:HUBS) and Atlassian (NASDAQ:TEAM) are both computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, risk, valuation, dividends, analyst recommendations, profitability, media sentiment and earnings.

HubSpot has a net margin of 3.04% compared to Atlassian's net margin of -3.50%. Atlassian's return on equity of 6.22% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot3.04% 5.66% 3.04%
Atlassian -3.50%6.22%1.37%

HubSpot has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market. Comparatively, Atlassian has a beta of 1.07, suggesting that its share price is 7% more volatile than the broader market.

HubSpot presently has a consensus target price of $311.00, indicating a potential upside of 76.66%. Atlassian has a consensus target price of $145.63, indicating a potential upside of 76.05%. Given HubSpot's higher probable upside, analysts clearly believe HubSpot is more favorable than Atlassian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63
Atlassian
1 Sell rating(s)
5 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.79

90.4% of HubSpot shares are held by institutional investors. Comparatively, 94.5% of Atlassian shares are held by institutional investors. 3.7% of HubSpot shares are held by company insiders. Comparatively, 36.7% of Atlassian shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

HubSpot has higher earnings, but lower revenue than Atlassian. Atlassian is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B2.88$45.91M$1.9192.17
Atlassian$5.22B4.03-$256.69M-$0.83N/A

In the previous week, Atlassian had 1 more articles in the media than HubSpot. MarketBeat recorded 20 mentions for Atlassian and 19 mentions for HubSpot. Atlassian's average media sentiment score of 1.05 beat HubSpot's score of 0.81 indicating that Atlassian is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
13 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Atlassian
16 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Atlassian beats HubSpot on 9 of the 16 factors compared between the two stocks.

How does HubSpot compare to Workday?

Workday (NASDAQ:WDAY) and HubSpot (NYSE:HUBS) are both computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, profitability, earnings, dividends, valuation, media sentiment, analyst recommendations and institutional ownership.

Workday has a beta of 1.09, indicating that its share price is 9% more volatile than the broader market. Comparatively, HubSpot has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market.

Workday has higher revenue and earnings than HubSpot. Workday is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Workday$9.55B3.02$693M$3.2036.54
HubSpot$3.13B2.88$45.91M$1.9192.17

89.8% of Workday shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 18.6% of Workday shares are owned by insiders. Comparatively, 3.7% of HubSpot shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Workday had 21 more articles in the media than HubSpot. MarketBeat recorded 40 mentions for Workday and 19 mentions for HubSpot. Workday's average media sentiment score of 1.15 beat HubSpot's score of 0.81 indicating that Workday is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Workday
30 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
HubSpot
13 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Workday presently has a consensus price target of $185.03, indicating a potential upside of 58.24%. HubSpot has a consensus price target of $311.00, indicating a potential upside of 76.66%. Given HubSpot's stronger consensus rating and higher possible upside, analysts plainly believe HubSpot is more favorable than Workday.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Workday
1 Sell rating(s)
15 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.54
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63

Workday has a net margin of 8.60% compared to HubSpot's net margin of 3.04%. Workday's return on equity of 14.75% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
Workday8.60% 14.75% 6.87%
HubSpot 3.04%5.66%3.04%

Summary

Workday beats HubSpot on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HUBS vs. The Competition

MetricHubSpotINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$9.02B$16.62B$39.99B$23.21B
Dividend YieldN/A3.10%3.26%4.06%
P/E Ratio92.1766.18165.4628.80
Price / Sales2.8845.09629.9323.06
Price / Cash50.9569.7048.3024.44
Price / Book4.466.259.764.68
Net Income$45.91M$384.51M$1.07B$1.08B
7 Day Performance-6.27%-0.62%0.26%-0.82%
1 Month Performance-13.47%-1.73%4.98%1.61%
1 Year Performance-67.08%-6.60%162.88%24.87%

HubSpot Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HUBS
HubSpot
4.5295 of 5 stars
$176.04
+0.0%
$311.00
+76.7%
-67.6%$9.02B$3.13B92.178,882
BRZE
Braze
3.6316 of 5 stars
$21.73
+0.3%
$35.00
+61.1%
-25.2%$2.45B$787.12MN/A1,988
FRSH
Freshworks
3.4348 of 5 stars
$9.51
+0.7%
$12.18
+28.1%
-40.7%$2.63B$871.17M15.344,500
MNDY
monday.com
4.6231 of 5 stars
$77.26
-0.4%
$126.48
+63.7%
-75.1%$3.95B$1.30B33.593,155
TEAM
Atlassian
3.8986 of 5 stars
$91.55
+3.4%
$145.63
+59.1%
-57.8%$23.23B$5.22BN/A13,813

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This page (NYSE:HUBS) was last updated on 6/20/2026 by MarketBeat.com Staff.
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