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HubSpot (HUBS) Competitors

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$219.12 +3.28 (+1.52%)
As of 12:49 PM Eastern
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HUBS vs. BRZE, FRSH, INTU, MNDY, and TEAM

Should you buy HubSpot stock or one of its competitors? HubSpot's main competitors and comparable companies include Braze (BRZE), Freshworks (FRSH), Intuit (INTU), monday.com (MNDY), and Atlassian (TEAM). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does HubSpot compare to Braze?

HubSpot (NYSE:HUBS) and Braze (NASDAQ:BRZE) are both technology companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.

In the previous week, HubSpot had 32 more articles in the media than Braze. MarketBeat recorded 41 mentions for HubSpot and 9 mentions for Braze. Braze's average media sentiment score of 0.63 beat HubSpot's score of 0.34 indicating that Braze is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
8 Very Positive mention(s)
5 Positive mention(s)
17 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral
Braze
2 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

HubSpot presently has a consensus target price of $249.57, suggesting a potential upside of 14.55%. Braze has a consensus target price of $43.95, suggesting a potential downside of 5.90%. Given HubSpot's higher possible upside, equities research analysts plainly believe HubSpot is more favorable than Braze.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
4 Sell rating(s)
21 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.12
Braze
1 Sell rating(s)
17 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.17

HubSpot has higher revenue and earnings than Braze. Braze is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.40$45.91M$4.1952.00
Braze$738.18M7.19-$131.29M-$1.03N/A

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 90.5% of Braze shares are owned by institutional investors. 3.7% of HubSpot shares are owned by insiders. Comparatively, 12.5% of Braze shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

HubSpot has a net margin of 5.95% compared to Braze's net margin of -13.55%. HubSpot's return on equity of 12.18% beat Braze's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot5.95% 12.18% 6.10%
Braze -13.55%-16.11%-8.86%

HubSpot has a beta of 1.14, indicating that its stock price is 14% more volatile than the broader market. Comparatively, Braze has a beta of 0.77, indicating that its stock price is 23% less volatile than the broader market.

Summary

HubSpot beats Braze on 11 of the 16 factors compared between the two stocks.

How does HubSpot compare to Freshworks?

HubSpot (NYSE:HUBS) and Freshworks (NASDAQ:FRSH) are both technology companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, profitability, institutional ownership, media sentiment, valuation and earnings.

HubSpot presently has a consensus price target of $249.57, suggesting a potential upside of 14.55%. Freshworks has a consensus price target of $15.92, suggesting a potential upside of 25.63%. Given Freshworks' stronger consensus rating and higher probable upside, analysts clearly believe Freshworks is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
4 Sell rating(s)
21 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.12
Freshworks
0 Sell rating(s)
7 Hold rating(s)
8 Buy rating(s)
2 Strong Buy rating(s)
2.71

In the previous week, HubSpot had 30 more articles in the media than Freshworks. MarketBeat recorded 41 mentions for HubSpot and 11 mentions for Freshworks. Freshworks' average media sentiment score of 0.51 beat HubSpot's score of 0.34 indicating that Freshworks is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
8 Very Positive mention(s)
5 Positive mention(s)
17 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral
Freshworks
3 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 75.6% of Freshworks shares are owned by institutional investors. 3.7% of HubSpot shares are owned by company insiders. Comparatively, 8.5% of Freshworks shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

HubSpot has a beta of 1.14, indicating that its stock price is 14% more volatile than the broader market. Comparatively, Freshworks has a beta of 0.8, indicating that its stock price is 20% less volatile than the broader market.

Freshworks has a net margin of 22.28% compared to HubSpot's net margin of 5.95%. HubSpot's return on equity of 12.18% beat Freshworks' return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot5.95% 12.18% 6.10%
Freshworks 22.28%8.01%5.00%

Freshworks has lower revenue, but higher earnings than HubSpot. Freshworks is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.40$45.91M$4.1952.00
Freshworks$838.81M3.94$183.72M$0.7317.36

Summary

HubSpot and Freshworks tied by winning 8 of the 16 factors compared between the two stocks.

How does HubSpot compare to Intuit?

Intuit (NASDAQ:INTU) and HubSpot (NYSE:HUBS) are both large-cap technology companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, media sentiment, institutional ownership, earnings and profitability.

83.7% of Intuit shares are held by institutional investors. Comparatively, 90.4% of HubSpot shares are held by institutional investors. 2.5% of Intuit shares are held by insiders. Comparatively, 3.7% of HubSpot shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Intuit had 2 more articles in the media than HubSpot. MarketBeat recorded 43 mentions for Intuit and 41 mentions for HubSpot. Intuit's average media sentiment score of 0.95 beat HubSpot's score of 0.34 indicating that Intuit is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Intuit
25 Very Positive mention(s)
5 Positive mention(s)
7 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive
HubSpot
8 Very Positive mention(s)
5 Positive mention(s)
17 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral

Intuit has higher revenue and earnings than HubSpot. Intuit is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Intuit$21.45B4.26$4.57B$16.5020.71
HubSpot$3.13B3.40$45.91M$4.1952.00

Intuit has a beta of 0.91, indicating that its stock price is 9% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.14, indicating that its stock price is 14% more volatile than the broader market.

Intuit currently has a consensus target price of $431.68, suggesting a potential upside of 26.34%. HubSpot has a consensus target price of $249.57, suggesting a potential upside of 14.55%. Given Intuit's stronger consensus rating and higher possible upside, equities analysts plainly believe Intuit is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Intuit
2 Sell rating(s)
13 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.45
HubSpot
4 Sell rating(s)
21 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.12

Intuit has a net margin of 21.29% compared to HubSpot's net margin of 5.95%. Intuit's return on equity of 25.97% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
Intuit21.29% 25.97% 14.11%
HubSpot 5.95%12.18%6.10%

Summary

Intuit beats HubSpot on 12 of the 16 factors compared between the two stocks.

How does HubSpot compare to monday.com?

HubSpot (NYSE:HUBS) and monday.com (NASDAQ:MNDY) are both technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, risk, valuation, dividends, analyst recommendations, profitability, media sentiment and earnings.

90.4% of HubSpot shares are held by institutional investors. Comparatively, 73.7% of monday.com shares are held by institutional investors. 3.7% of HubSpot shares are held by company insiders. Comparatively, 22.3% of monday.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, monday.com had 29 more articles in the media than HubSpot. MarketBeat recorded 70 mentions for monday.com and 41 mentions for HubSpot. HubSpot's average media sentiment score of 0.34 beat monday.com's score of -0.03 indicating that HubSpot is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
8 Very Positive mention(s)
5 Positive mention(s)
17 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral
monday.com
6 Very Positive mention(s)
8 Positive mention(s)
24 Neutral mention(s)
17 Negative mention(s)
0 Very Negative mention(s)
Neutral

monday.com has lower revenue, but higher earnings than HubSpot. monday.com is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.40$45.91M$4.1952.00
monday.com$1.23B3.17$118.74M$2.9026.33

HubSpot has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market. Comparatively, monday.com has a beta of 1.06, suggesting that its share price is 6% more volatile than the broader market.

HubSpot presently has a consensus target price of $249.57, indicating a potential upside of 14.55%. monday.com has a consensus target price of $103.09, indicating a potential upside of 35.03%. Given monday.com's stronger consensus rating and higher probable upside, analysts clearly believe monday.com is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
4 Sell rating(s)
21 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.12
monday.com
0 Sell rating(s)
16 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.36

monday.com has a net margin of 10.05% compared to HubSpot's net margin of 5.95%. monday.com's return on equity of 16.75% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot5.95% 12.18% 6.10%
monday.com 10.05%16.75%7.88%

Summary

monday.com beats HubSpot on 9 of the 16 factors compared between the two stocks.

How does HubSpot compare to Atlassian?

Atlassian (NASDAQ:TEAM) and HubSpot (NYSE:HUBS) are both large-cap technology companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, profitability, valuation, institutional ownership, dividends, risk and earnings.

HubSpot has lower revenue, but higher earnings than Atlassian. HubSpot is trading at a lower price-to-earnings ratio than Atlassian, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Atlassian$6.57B5.81-$53.83M$0.36418.87
HubSpot$3.13B3.40$45.91M$4.1952.00

Atlassian currently has a consensus target price of $209.48, suggesting a potential upside of 38.92%. HubSpot has a consensus target price of $249.57, suggesting a potential upside of 14.55%. Given Atlassian's stronger consensus rating and higher probable upside, equities analysts clearly believe Atlassian is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Atlassian
1 Sell rating(s)
3 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.82
HubSpot
4 Sell rating(s)
21 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.12

Atlassian has a beta of 1.16, suggesting that its stock price is 16% more volatile than the broader market. Comparatively, HubSpot has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market.

HubSpot has a net margin of 5.95% compared to Atlassian's net margin of 1.28%. Atlassian's return on equity of 33.53% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
Atlassian1.28% 33.53% 6.35%
HubSpot 5.95%12.18%6.10%

94.5% of Atlassian shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 37.6% of Atlassian shares are owned by insiders. Comparatively, 3.7% of HubSpot shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, HubSpot had 4 more articles in the media than Atlassian. MarketBeat recorded 41 mentions for HubSpot and 37 mentions for Atlassian. Atlassian's average media sentiment score of 0.38 beat HubSpot's score of 0.34 indicating that Atlassian is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Atlassian
11 Very Positive mention(s)
4 Positive mention(s)
9 Neutral mention(s)
7 Negative mention(s)
0 Very Negative mention(s)
Neutral
HubSpot
8 Very Positive mention(s)
5 Positive mention(s)
17 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Atlassian beats HubSpot on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HUBS vs. The Competition

MetricHubSpotSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$10.61B$15.71B$26.72B$23.46B
Dividend YieldN/A3.38%2.89%3.74%
P/E Ratio51.8748.2644.4629.78
Price / Sales3.406.135.643.36
Price / Cash58.7228.0927.7515.68
Price / Book6.546.245.313.70
Net Income$45.91M$424.69M$786.79M$1.08B
7 Day Performance8.33%-0.42%0.95%0.31%
1 Month Performance-1.32%-4.32%-8.17%-0.56%
1 Year Performance-44.29%-10.54%1.91%6.42%

HubSpot Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HUBS
HubSpot
3.9509 of 5 stars
$217.87
+0.9%
$249.57
+14.6%
-45.3%$10.61B$3.13B51.878,882
BRZE
Braze
2.0912 of 5 stars
$45.67
-0.2%
$43.95
-3.8%
+58.7%$5.19B$738.18MN/A1,988
FRSH
Freshworks
4.6866 of 5 stars
$14.21
-3.5%
$14.85
+4.5%
+8.8%$3.71B$838.81M22.204,500
INTU
Intuit
4.9286 of 5 stars
$352.10
+3.2%
$431.55
+22.6%
-48.4%$94.10B$21.45B21.3418,600
MNDY
monday.com
4.0119 of 5 stars
$95.26
-0.4%
$111.70
+17.3%
-51.6%$4.87B$1.23B40.543,155

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This page (NYSE:HUBS) was last updated on 11/13/2026 by MarketBeat.com Staff.
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