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HubSpot (HUBS) Competitors

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$226.02 +4.74 (+2.14%)
Closing price 03:59 PM Eastern
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$225.12 -0.90 (-0.40%)
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HUBS vs. BRZE, FRSH, INTU, MNDY, and TEAM

Should you buy HubSpot stock or one of its competitors? HubSpot's main competitors and comparable companies include Braze (BRZE), Freshworks (FRSH), Intuit (INTU), monday.com (MNDY), and Atlassian (TEAM). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does HubSpot compare to Braze?

HubSpot (NYSE:HUBS) and Braze (NASDAQ:BRZE) are both technology companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, dividends, analyst recommendations, valuation, media sentiment, profitability and earnings.

HubSpot has higher revenue and earnings than Braze. Braze is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.52$45.91M$2.8378.01
Braze$738.18M4.45-$131.29M-$1.03N/A

In the previous week, HubSpot had 13 more articles in the media than Braze. MarketBeat recorded 15 mentions for HubSpot and 2 mentions for Braze. Braze's average media sentiment score of 1.46 beat HubSpot's score of -0.11 indicating that Braze is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
1 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral
Braze
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

HubSpot has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market. Comparatively, Braze has a beta of 0.91, suggesting that its share price is 9% less volatile than the broader market.

HubSpot has a net margin of 4.26% compared to Braze's net margin of -13.55%. HubSpot's return on equity of 8.66% beat Braze's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot4.26% 8.66% 4.47%
Braze -13.55%-16.11%-8.86%

90.4% of HubSpot shares are held by institutional investors. Comparatively, 90.5% of Braze shares are held by institutional investors. 3.7% of HubSpot shares are held by insiders. Comparatively, 12.5% of Braze shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

HubSpot currently has a consensus price target of $264.97, suggesting a potential upside of 20.02%. Braze has a consensus price target of $38.21, suggesting a potential upside of 32.08%. Given Braze's stronger consensus rating and higher possible upside, analysts plainly believe Braze is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
3 Sell rating(s)
19 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.26
Braze
1 Sell rating(s)
1 Hold rating(s)
19 Buy rating(s)
0 Strong Buy rating(s)
2.86

Summary

HubSpot beats Braze on 9 of the 16 factors compared between the two stocks.

How does HubSpot compare to Freshworks?

Freshworks (NASDAQ:FRSH) and HubSpot (NYSE:HUBS) are both technology companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, risk, profitability, earnings, media sentiment, dividends, analyst recommendations and valuation.

75.6% of Freshworks shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 8.5% of Freshworks shares are owned by company insiders. Comparatively, 3.7% of HubSpot shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Freshworks has higher earnings, but lower revenue than HubSpot. Freshworks is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Freshworks$838.81M4.32$183.72M$0.6421.72
HubSpot$3.13B3.52$45.91M$2.8378.01

Freshworks currently has a consensus target price of $14.46, indicating a potential upside of 4.04%. HubSpot has a consensus target price of $264.97, indicating a potential upside of 20.02%. Given HubSpot's higher possible upside, analysts clearly believe HubSpot is more favorable than Freshworks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Freshworks
0 Sell rating(s)
8 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.56
HubSpot
3 Sell rating(s)
19 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.26

Freshworks has a net margin of 20.49% compared to HubSpot's net margin of 4.26%. HubSpot's return on equity of 8.66% beat Freshworks' return on equity.

Company Net Margins Return on Equity Return on Assets
Freshworks20.49% 5.52% 3.45%
HubSpot 4.26%8.66%4.47%

Freshworks has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market.

In the previous week, HubSpot had 8 more articles in the media than Freshworks. MarketBeat recorded 15 mentions for HubSpot and 7 mentions for Freshworks. Freshworks' average media sentiment score of 0.54 beat HubSpot's score of -0.11 indicating that Freshworks is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Freshworks
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
HubSpot
1 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

HubSpot beats Freshworks on 9 of the 17 factors compared between the two stocks.

How does HubSpot compare to Intuit?

Intuit (NASDAQ:INTU) and HubSpot (NYSE:HUBS) are both large-cap technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, valuation, earnings, risk, analyst recommendations and media sentiment.

Intuit has a beta of 1.01, meaning that its stock price is 1% more volatile than the broader market. Comparatively, HubSpot has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market.

Intuit presently has a consensus price target of $431.55, suggesting a potential upside of 43.16%. HubSpot has a consensus price target of $264.97, suggesting a potential upside of 20.02%. Given Intuit's stronger consensus rating and higher probable upside, analysts plainly believe Intuit is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Intuit
3 Sell rating(s)
12 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.42
HubSpot
3 Sell rating(s)
19 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.26

In the previous week, Intuit had 5 more articles in the media than HubSpot. MarketBeat recorded 20 mentions for Intuit and 15 mentions for HubSpot. Intuit's average media sentiment score of 0.50 beat HubSpot's score of -0.11 indicating that Intuit is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Intuit
9 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral
HubSpot
1 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral

Intuit has higher revenue and earnings than HubSpot. Intuit is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Intuit$21.45B3.76$4.57B$16.5018.27
HubSpot$3.13B3.52$45.91M$2.8378.01

83.7% of Intuit shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 2.5% of Intuit shares are owned by insiders. Comparatively, 3.7% of HubSpot shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Intuit has a net margin of 21.29% compared to HubSpot's net margin of 4.26%. Intuit's return on equity of 25.97% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
Intuit21.29% 25.97% 14.11%
HubSpot 4.26%8.66%4.47%

Summary

Intuit beats HubSpot on 12 of the 16 factors compared between the two stocks.

How does HubSpot compare to monday.com?

HubSpot (NYSE:HUBS) and monday.com (NASDAQ:MNDY) are both technology companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, dividends, valuation and institutional ownership.

monday.com has a net margin of 8.87% compared to HubSpot's net margin of 4.26%. monday.com's return on equity of 9.09% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot4.26% 8.66% 4.47%
monday.com 8.87%9.09%4.73%

HubSpot currently has a consensus target price of $264.97, indicating a potential upside of 20.02%. monday.com has a consensus target price of $111.70, indicating a potential upside of 31.89%. Given monday.com's stronger consensus rating and higher possible upside, analysts plainly believe monday.com is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
3 Sell rating(s)
19 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.26
monday.com
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.52

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 73.7% of monday.com shares are owned by institutional investors. 3.7% of HubSpot shares are owned by insiders. Comparatively, 22.3% of monday.com shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

HubSpot has a beta of 1.24, indicating that its share price is 24% more volatile than the broader market. Comparatively, monday.com has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market.

monday.com has lower revenue, but higher earnings than HubSpot. monday.com is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.52$45.91M$2.8378.01
monday.com$1.23B3.52$118.74M$2.3536.04

In the previous week, HubSpot had 4 more articles in the media than monday.com. MarketBeat recorded 15 mentions for HubSpot and 11 mentions for monday.com. monday.com's average media sentiment score of 0.35 beat HubSpot's score of -0.11 indicating that monday.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
1 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral
monday.com
1 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

monday.com beats HubSpot on 10 of the 16 factors compared between the two stocks.

How does HubSpot compare to Atlassian?

HubSpot (NYSE:HUBS) and Atlassian (NASDAQ:TEAM) are both large-cap technology companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, dividends, valuation, institutional ownership, profitability and risk.

HubSpot currently has a consensus price target of $264.97, suggesting a potential upside of 20.02%. Atlassian has a consensus price target of $194.15, suggesting a potential downside of 6.68%. Given HubSpot's higher probable upside, equities research analysts plainly believe HubSpot is more favorable than Atlassian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
3 Sell rating(s)
19 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.26
Atlassian
1 Sell rating(s)
4 Hold rating(s)
25 Buy rating(s)
0 Strong Buy rating(s)
2.80

In the previous week, Atlassian had 6 more articles in the media than HubSpot. MarketBeat recorded 21 mentions for Atlassian and 15 mentions for HubSpot. Atlassian's average media sentiment score of 0.26 beat HubSpot's score of -0.11 indicating that Atlassian is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
1 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral
Atlassian
5 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

90.4% of HubSpot shares are held by institutional investors. Comparatively, 94.5% of Atlassian shares are held by institutional investors. 3.7% of HubSpot shares are held by insiders. Comparatively, 36.7% of Atlassian shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

HubSpot has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market. Comparatively, Atlassian has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market.

HubSpot has a net margin of 4.26% compared to Atlassian's net margin of -0.82%. Atlassian's return on equity of 20.99% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot4.26% 8.66% 4.47%
Atlassian -0.82%20.99%4.36%

HubSpot has higher earnings, but lower revenue than Atlassian. Atlassian is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.52$45.91M$2.8378.01
Atlassian$6.57B8.03-$53.83M-$0.19N/A

Summary

Atlassian beats HubSpot on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HUBS vs. The Competition

MetricHubSpotSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$11.27B$16.49B$30.18B$22.95B
Dividend YieldN/A3.42%2.76%3.72%
P/E Ratio79.87143.0078.7128.09
Price / Sales3.601,272.92581.7920.98
Price / Cash64.6547.1049.4837.05
Price / Book5.738.717.724.66
Net Income$45.91M$431.49M$768.63M$1.07B
7 Day Performance2.52%-2.25%-4.30%-0.92%
1 Month Performance-9.72%-3.17%-3.48%-4.56%
1 Year Performance-50.61%-0.44%163.25%5.23%

HubSpot Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HUBS
HubSpot
3.2076 of 5 stars
$226.02
+2.1%
$264.97
+17.2%
-50.9%$11.27B$3.13B79.878,882
BRZE
Braze
3.616 of 5 stars
$26.61
+4.7%
$38.21
+43.6%
+10.6%$3.02B$738.18MN/A1,988
FRSH
Freshworks
3.273 of 5 stars
$13.22
+3.4%
$14.46
+9.4%
+23.6%$3.45B$838.81M20.664,500
INTU
Intuit
4.9757 of 5 stars
$284.68
+1.3%
$431.55
+51.6%
-54.0%$76.08B$21.45B17.2518,600
MNDY
monday.com
4.5512 of 5 stars
$82.66
+4.9%
$111.70
+35.1%
-54.4%$4.23B$1.23B35.173,155

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This page (NYSE:HUBS) was last updated on 10/14/2026 by MarketBeat.com Staff.
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