Go Pro

HubSpot (HUBS) Competitors

HubSpot logo
$240.67 -6.93 (-2.80%)
Closing price 09/8/2026 03:59 PM Eastern
Extended Trading
$243.22 +2.55 (+1.06%)
As of 08:59 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

HUBS vs. BRZE, FRSH, INTU, MNDY, and TEAM

Should you buy HubSpot stock or one of its competitors? HubSpot's main competitors and comparable companies include Braze (BRZE), Freshworks (FRSH), Intuit (INTU), monday.com (MNDY), and Atlassian (TEAM). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does HubSpot compare to Braze?

HubSpot (NYSE:HUBS) and Braze (NASDAQ:BRZE) are both technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, valuation, risk, dividends, analyst recommendations and institutional ownership.

HubSpot has a beta of 1.18, suggesting that its share price is 18% more volatile than the broader market. Comparatively, Braze has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

HubSpot currently has a consensus price target of $271.07, suggesting a potential upside of 12.63%. Braze has a consensus price target of $38.22, suggesting a potential upside of 26.10%. Given Braze's stronger consensus rating and higher probable upside, analysts clearly believe Braze is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
16 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.39
Braze
1 Sell rating(s)
0 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.95

90.4% of HubSpot shares are held by institutional investors. Comparatively, 90.5% of Braze shares are held by institutional investors. 3.7% of HubSpot shares are held by company insiders. Comparatively, 12.5% of Braze shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

HubSpot has higher revenue and earnings than Braze. Braze is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.83$45.91M$2.8385.04
Braze$787.12M4.34-$131.29M-$1.12N/A

In the previous week, Braze had 15 more articles in the media than HubSpot. MarketBeat recorded 28 mentions for Braze and 13 mentions for HubSpot. HubSpot's average media sentiment score of 1.24 beat Braze's score of 0.33 indicating that HubSpot is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
7 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Braze
3 Very Positive mention(s)
2 Positive mention(s)
15 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

HubSpot has a net margin of 4.26% compared to Braze's net margin of -15.51%. HubSpot's return on equity of 8.66% beat Braze's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot4.26% 8.66% 4.47%
Braze -15.51%-17.52%-9.88%

Summary

HubSpot beats Braze on 9 of the 17 factors compared between the two stocks.

How does HubSpot compare to Freshworks?

Freshworks (NASDAQ:FRSH) and HubSpot (NYSE:HUBS) are both technology companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and media sentiment.

75.6% of Freshworks shares are held by institutional investors. Comparatively, 90.4% of HubSpot shares are held by institutional investors. 8.5% of Freshworks shares are held by company insiders. Comparatively, 3.7% of HubSpot shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Freshworks currently has a consensus price target of $14.17, suggesting a potential upside of 17.08%. HubSpot has a consensus price target of $271.07, suggesting a potential upside of 12.63%. Given Freshworks' stronger consensus rating and higher possible upside, research analysts plainly believe Freshworks is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Freshworks
0 Sell rating(s)
9 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50
HubSpot
2 Sell rating(s)
16 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.39

In the previous week, HubSpot had 3 more articles in the media than Freshworks. MarketBeat recorded 13 mentions for HubSpot and 10 mentions for Freshworks. HubSpot's average media sentiment score of 1.24 beat Freshworks' score of 0.69 indicating that HubSpot is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Freshworks
5 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
HubSpot
7 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Freshworks has a net margin of 20.49% compared to HubSpot's net margin of 4.26%. HubSpot's return on equity of 8.66% beat Freshworks' return on equity.

Company Net Margins Return on Equity Return on Assets
Freshworks20.49% 5.52% 3.45%
HubSpot 4.26%8.66%4.47%

Freshworks has higher earnings, but lower revenue than HubSpot. Freshworks is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Freshworks$903.87M3.49$183.72M$0.6418.91
HubSpot$3.13B3.83$45.91M$2.8385.04

Freshworks has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.18, meaning that its stock price is 18% more volatile than the broader market.

Summary

HubSpot beats Freshworks on 11 of the 17 factors compared between the two stocks.

How does HubSpot compare to Intuit?

Intuit (NASDAQ:INTU) and HubSpot (NYSE:HUBS) are both large-cap technology companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, dividends, media sentiment, earnings, profitability, analyst recommendations, valuation and risk.

Intuit has a beta of 0.98, suggesting that its stock price is 2% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.18, suggesting that its stock price is 18% more volatile than the broader market.

Intuit has a net margin of 21.29% compared to HubSpot's net margin of 4.26%. Intuit's return on equity of 25.97% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
Intuit21.29% 25.97% 14.11%
HubSpot 4.26%8.66%4.47%

83.7% of Intuit shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 2.5% of Intuit shares are owned by insiders. Comparatively, 3.7% of HubSpot shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Intuit has higher revenue and earnings than HubSpot. Intuit is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Intuit$21.45B4.07$4.57B$16.5019.33
HubSpot$3.13B3.83$45.91M$2.8385.04

In the previous week, Intuit had 48 more articles in the media than HubSpot. MarketBeat recorded 61 mentions for Intuit and 13 mentions for HubSpot. HubSpot's average media sentiment score of 1.24 beat Intuit's score of 0.80 indicating that HubSpot is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Intuit
24 Very Positive mention(s)
7 Positive mention(s)
20 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
HubSpot
7 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Intuit currently has a consensus price target of $434.68, suggesting a potential upside of 36.29%. HubSpot has a consensus price target of $271.07, suggesting a potential upside of 12.63%. Given Intuit's stronger consensus rating and higher possible upside, equities research analysts clearly believe Intuit is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Intuit
3 Sell rating(s)
11 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.45
HubSpot
2 Sell rating(s)
16 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.39

Summary

Intuit beats HubSpot on 11 of the 16 factors compared between the two stocks.

How does HubSpot compare to monday.com?

monday.com (NASDAQ:MNDY) and HubSpot (NYSE:HUBS) are both technology companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, institutional ownership, earnings, analyst recommendations, valuation and dividends.

monday.com has a beta of 1.15, meaning that its stock price is 15% more volatile than the broader market. Comparatively, HubSpot has a beta of 1.18, meaning that its stock price is 18% more volatile than the broader market.

monday.com has higher earnings, but lower revenue than HubSpot. monday.com is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
monday.com$1.37B3.13$118.74M$2.3535.60
HubSpot$3.13B3.83$45.91M$2.8385.04

73.7% of monday.com shares are held by institutional investors. Comparatively, 90.4% of HubSpot shares are held by institutional investors. 22.3% of monday.com shares are held by company insiders. Comparatively, 3.7% of HubSpot shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, HubSpot had 5 more articles in the media than monday.com. MarketBeat recorded 13 mentions for HubSpot and 8 mentions for monday.com. HubSpot's average media sentiment score of 1.24 beat monday.com's score of 0.55 indicating that HubSpot is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
monday.com
3 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
HubSpot
7 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

monday.com currently has a consensus price target of $117.91, indicating a potential upside of 40.93%. HubSpot has a consensus price target of $271.07, indicating a potential upside of 12.63%. Given monday.com's stronger consensus rating and higher possible upside, equities research analysts plainly believe monday.com is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
monday.com
1 Sell rating(s)
9 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.60
HubSpot
2 Sell rating(s)
16 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.39

monday.com has a net margin of 8.87% compared to HubSpot's net margin of 4.26%. monday.com's return on equity of 9.09% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
monday.com8.87% 9.09% 4.73%
HubSpot 4.26%8.66%4.47%

Summary

HubSpot beats monday.com on 9 of the 17 factors compared between the two stocks.

How does HubSpot compare to Atlassian?

Atlassian (NASDAQ:TEAM) and HubSpot (NYSE:HUBS) are both large-cap technology companies, but which is the better stock? We will contrast the two companies based on the strength of their profitability, valuation, risk, media sentiment, analyst recommendations, institutional ownership, earnings and dividends.

Atlassian has a beta of 1.15, indicating that its share price is 15% more volatile than the broader market. Comparatively, HubSpot has a beta of 1.18, indicating that its share price is 18% more volatile than the broader market.

HubSpot has lower revenue, but higher earnings than Atlassian. Atlassian is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Atlassian$6.57B6.81-$53.83M-$0.19N/A
HubSpot$3.13B3.83$45.91M$2.8385.04

94.5% of Atlassian shares are held by institutional investors. Comparatively, 90.4% of HubSpot shares are held by institutional investors. 36.7% of Atlassian shares are held by company insiders. Comparatively, 3.7% of HubSpot shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Atlassian had 9 more articles in the media than HubSpot. MarketBeat recorded 22 mentions for Atlassian and 13 mentions for HubSpot. HubSpot's average media sentiment score of 1.24 beat Atlassian's score of 0.59 indicating that HubSpot is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Atlassian
8 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive
HubSpot
7 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Atlassian currently has a consensus target price of $183.81, suggesting a potential upside of 4.19%. HubSpot has a consensus target price of $271.07, suggesting a potential upside of 12.63%. Given HubSpot's higher probable upside, analysts plainly believe HubSpot is more favorable than Atlassian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Atlassian
1 Sell rating(s)
4 Hold rating(s)
25 Buy rating(s)
0 Strong Buy rating(s)
2.80
HubSpot
2 Sell rating(s)
16 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.39

HubSpot has a net margin of 4.26% compared to Atlassian's net margin of -0.82%. Atlassian's return on equity of 20.99% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
Atlassian-0.82% 20.99% 4.36%
HubSpot 4.26%8.66%4.47%

Summary

Atlassian and HubSpot tied by winning 8 of the 16 factors compared between the two stocks.

Get HubSpot News Delivered to You Automatically

Sign up to receive the latest news and ratings for HUBS and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

HUBS vs. The Competition

MetricHubSpotSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$12.35B$15.86B$30.10B$23.62B
Dividend YieldN/A3.42%2.73%3.73%
P/E Ratio85.04138.3076.0529.07
Price / Sales3.831,282.20586.98107.22
Price / Cash71.6646.1948.1533.53
Price / Book6.108.437.764.79
Net Income$45.91M$434.48M$703.05M$1.07B
7 Day Performance-1.98%-0.67%0.66%-0.02%
1 Month Performance14.63%-0.64%-2.10%-1.40%
1 Year Performance-52.16%1.56%183.86%12.56%

HubSpot Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HUBS
HubSpot
4.0097 of 5 stars
$240.67
-2.8%
$271.07
+12.6%
-51.8%$12.35B$3.13B85.048,882
BRZE
Braze
2.8482 of 5 stars
$34.04
-1.4%
$35.76
+5.1%
-6.2%$3.83B$787.12MN/A1,988
FRSH
Freshworks
4.1461 of 5 stars
$13.92
+0.4%
$14.17
+1.8%
-7.9%$3.63B$903.87M21.754,500
INTU
Intuit
4.9931 of 5 stars
$359.30
+0.3%
$434.68
+21.0%
-52.5%$98.28B$21.45B21.7818,200
MNDY
monday.com
4.3852 of 5 stars
$101.14
+0.4%
$117.91
+16.6%
-56.1%$5.17B$1.37B43.043,155

Related Companies and Tools


This page (NYSE:HUBS) was last updated on 9/9/2026 by MarketBeat.com Staff.
From Our Partners