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Pinterest (PINS) Competitors

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$23.20 +0.32 (+1.40%)
As of 08/28/2026 03:58 PM Eastern
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PINS vs. AAPL, ABNB, AMZN, GOOG, and GOOGL

Should you buy Pinterest stock or one of its competitors? Pinterest's main competitors and comparable companies include Apple (AAPL), Airbnb (ABNB), Amazon.com (AMZN), Alphabet (GOOG), and Alphabet (GOOGL). Companies are selected based on similarities in market, industry, and size.

How does Pinterest compare to Apple?

Apple (NASDAQ:AAPL) and Pinterest (NYSE:PINS) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, media sentiment, risk, profitability and institutional ownership.

Apple currently has a consensus price target of $330.53, indicating a potential upside of 3.39%. Pinterest has a consensus price target of $27.90, indicating a potential upside of 20.26%. Given Pinterest's higher probable upside, analysts clearly believe Pinterest is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47

In the previous week, Apple had 198 more articles in the media than Pinterest. MarketBeat recorded 225 mentions for Apple and 27 mentions for Pinterest. Apple's average media sentiment score of 0.80 beat Pinterest's score of 0.13 indicating that Apple is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
124 Very Positive mention(s)
30 Positive mention(s)
49 Neutral mention(s)
13 Negative mention(s)
6 Very Negative mention(s)
Positive
Pinterest
9 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

67.7% of Apple shares are owned by institutional investors. Comparatively, 88.8% of Pinterest shares are owned by institutional investors. 0.1% of Apple shares are owned by company insiders. Comparatively, 8.1% of Pinterest shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Apple has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.9, indicating that its stock price is 10% less volatile than the broader market.

Apple has higher revenue and earnings than Pinterest. Apple is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.21$112.01B$8.7236.66
Pinterest$4.56B2.85$416.86M$0.3468.24

Apple has a net margin of 27.62% compared to Pinterest's net margin of 5.46%. Apple's return on equity of 135.46% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Pinterest 5.46%7.49%5.62%

Summary

Apple beats Pinterest on 13 of the 17 factors compared between the two stocks.

How does Pinterest compare to Airbnb?

Pinterest (NYSE:PINS) and Airbnb (NASDAQ:ABNB) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, media sentiment, valuation, dividends, profitability, analyst recommendations, institutional ownership and risk.

88.8% of Pinterest shares are held by institutional investors. Comparatively, 80.8% of Airbnb shares are held by institutional investors. 8.1% of Pinterest shares are held by insiders. Comparatively, 27.2% of Airbnb shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Airbnb has a net margin of 20.45% compared to Pinterest's net margin of 5.46%. Airbnb's return on equity of 33.38% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest5.46% 7.49% 5.62%
Airbnb 20.45%33.38%10.67%

Pinterest has a beta of 0.9, indicating that its share price is 10% less volatile than the broader market. Comparatively, Airbnb has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market.

Airbnb has higher revenue and earnings than Pinterest. Airbnb is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.56B2.85$416.86M$0.3468.24
Airbnb$13.16B8.62$2.51B$4.4043.05

In the previous week, Airbnb had 3 more articles in the media than Pinterest. MarketBeat recorded 30 mentions for Airbnb and 27 mentions for Pinterest. Airbnb's average media sentiment score of 0.60 beat Pinterest's score of 0.13 indicating that Airbnb is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
9 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Airbnb
12 Very Positive mention(s)
7 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
2 Very Negative mention(s)
Positive

Pinterest presently has a consensus price target of $27.90, indicating a potential upside of 20.26%. Airbnb has a consensus price target of $174.03, indicating a potential downside of 8.13%. Given Pinterest's higher possible upside, equities analysts plainly believe Pinterest is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47
Airbnb
2 Sell rating(s)
11 Hold rating(s)
24 Buy rating(s)
2 Strong Buy rating(s)
2.67

Summary

Airbnb beats Pinterest on 14 of the 17 factors compared between the two stocks.

How does Pinterest compare to Amazon.com?

Pinterest (NYSE:PINS) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, valuation, earnings, profitability, media sentiment, institutional ownership and dividends.

Amazon.com has a net margin of 17.44% compared to Pinterest's net margin of 5.46%. Amazon.com's return on equity of 18.00% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest5.46% 7.49% 5.62%
Amazon.com 17.44%18.00%8.97%

Pinterest presently has a consensus price target of $27.90, indicating a potential upside of 20.26%. Amazon.com has a consensus price target of $323.09, indicating a potential upside of 21.27%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

In the previous week, Amazon.com had 237 more articles in the media than Pinterest. MarketBeat recorded 264 mentions for Amazon.com and 27 mentions for Pinterest. Amazon.com's average media sentiment score of 0.81 beat Pinterest's score of 0.13 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
9 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Amazon.com
156 Very Positive mention(s)
38 Positive mention(s)
27 Neutral mention(s)
27 Negative mention(s)
7 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Pinterest. Amazon.com is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.56B2.85$416.86M$0.3468.24
Amazon.com$716.92B4.01$77.67B$12.4321.43

88.8% of Pinterest shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 8.1% of Pinterest shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Pinterest has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, suggesting that its share price is 45% more volatile than the broader market.

Summary

Amazon.com beats Pinterest on 15 of the 17 factors compared between the two stocks.

How does Pinterest compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Pinterest (NYSE:PINS) are both large-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, profitability, risk, analyst recommendations, dividends and institutional ownership.

27.3% of Alphabet shares are held by institutional investors. Comparatively, 88.8% of Pinterest shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 8.1% of Pinterest shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Alphabet has a net margin of 54.77% compared to Pinterest's net margin of 5.46%. Alphabet's return on equity of 51.32% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Pinterest 5.46%7.49%5.62%

Alphabet has higher revenue and earnings than Pinterest. Alphabet is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.41$132.17B$19.9117.22
Pinterest$4.56B2.85$416.86M$0.3468.24

In the previous week, Alphabet had 184 more articles in the media than Pinterest. MarketBeat recorded 211 mentions for Alphabet and 27 mentions for Pinterest. Alphabet's average media sentiment score of 0.82 beat Pinterest's score of 0.13 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
132 Very Positive mention(s)
17 Positive mention(s)
36 Neutral mention(s)
20 Negative mention(s)
3 Very Negative mention(s)
Positive
Pinterest
9 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

Alphabet currently has a consensus price target of $415.55, indicating a potential upside of 21.19%. Pinterest has a consensus price target of $27.90, indicating a potential upside of 20.26%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47

Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.9, indicating that its share price is 10% less volatile than the broader market.

Summary

Alphabet beats Pinterest on 15 of the 17 factors compared between the two stocks.

How does Pinterest compare to Alphabet?

Pinterest (NYSE:PINS) and Alphabet (NASDAQ:GOOGL) are both large-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, risk, dividends, earnings, media sentiment and valuation.

Alphabet has a net margin of 54.77% compared to Pinterest's net margin of 5.46%. Alphabet's return on equity of 51.32% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest5.46% 7.49% 5.62%
Alphabet 54.77%51.32%35.42%

Pinterest presently has a consensus target price of $27.90, suggesting a potential upside of 20.26%. Alphabet has a consensus target price of $420.19, suggesting a potential upside of 21.24%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04

In the previous week, Alphabet had 138 more articles in the media than Pinterest. MarketBeat recorded 165 mentions for Alphabet and 27 mentions for Pinterest. Alphabet's average media sentiment score of 0.92 beat Pinterest's score of 0.13 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
9 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Alphabet
111 Very Positive mention(s)
3 Positive mention(s)
31 Neutral mention(s)
17 Negative mention(s)
0 Very Negative mention(s)
Positive

88.8% of Pinterest shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 8.1% of Pinterest shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Pinterest has a beta of 0.9, indicating that its share price is 10% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, indicating that its share price is 24% more volatile than the broader market.

Alphabet has higher revenue and earnings than Pinterest. Alphabet is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.56B2.85$416.86M$0.3468.24
Alphabet$402.84B10.52$132.17B$19.9117.41

Summary

Alphabet beats Pinterest on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PINS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PINS vs. The Competition

Export
MetricPinterestInteractive Media & Services IndustryCommunication Services SectorNYSE Exchange
Market Cap$12.99B$94.58B$33.28B$24.19B
Dividend YieldN/A3.63%5.35%3.71%
P/E Ratio68.24996.85233.6329.99
Price / Sales2.85115.6164.0119.52
Price / Cash78.2718.1020.4732.24
Price / Book4.4927.0311.477.67
Net Income$416.86M$3.55B$1.10B$1.07B
7 Day Performance-0.60%0.55%0.38%-0.32%
1 Month Performance-5.22%0.66%1.88%1.84%
1 Year Performance-36.75%-14.67%-2.78%13.37%

Pinterest Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PINS
Pinterest
4.4083 of 5 stars		$23.20
+1.4%		$27.90
+20.3%		-36.8%$12.99B$4.56B68.245,265
AAPL
Apple
4.3797 of 5 stars		$310.34
+0.3%		$330.53
+6.5%		+37.7%$4.53T$416.16B35.59166,000
ABNB
Airbnb
3.8917 of 5 stars		$190.21
+1.6%		$172.00
-9.6%		+45.1%$113.90B$13.16B43.238,200
AMZN
Amazon.com
4.7868 of 5 stars		$262.07
+1.3%		$322.39
+23.0%		+16.3%$2.83T$775.68B21.081,576,000
GOOG
Alphabet
4.7108 of 5 stars		$344.59
+0.8%		$415.55
+20.6%		+60.6%$4.21T$402.84B17.31190,200

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This page (NYSE:PINS) was last updated on 8/30/2026 by MarketBeat.com Staff.
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