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Pinterest (PINS) Competitors

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$23.73 +0.05 (+0.22%)
Closing price 08/7/2026 03:59 PM Eastern
Extended Trading
$23.60 -0.13 (-0.54%)
As of 08/7/2026 07:57 PM Eastern
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PINS vs. AAPL, ABNB, AMZN, GOOG, and GOOGL

Should you buy Pinterest stock or one of its competitors? MarketBeat compares Pinterest with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Pinterest include Apple (AAPL), Airbnb (ABNB), Amazon.com (AMZN), Alphabet (GOOG), and Alphabet (GOOGL).

How does Pinterest compare to Apple?

Pinterest (NYSE:PINS) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, media sentiment, earnings, risk and valuation.

Apple has a net margin of 27.62% compared to Pinterest's net margin of 5.46%. Apple's return on equity of 135.46% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest5.46% 7.49% 5.62%
Apple 27.62%135.46%34.11%

Pinterest currently has a consensus target price of $27.90, indicating a potential upside of 17.56%. Apple has a consensus target price of $330.44, indicating a potential upside of 5.46%. Given Pinterest's higher probable upside, analysts plainly believe Pinterest is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47
Apple
3 Sell rating(s)
11 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.56

In the previous week, Apple had 230 more articles in the media than Pinterest. MarketBeat recorded 298 mentions for Apple and 68 mentions for Pinterest. Pinterest's average media sentiment score of 0.71 beat Apple's score of 0.71 indicating that Pinterest is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
25 Very Positive mention(s)
12 Positive mention(s)
13 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive
Apple
156 Very Positive mention(s)
41 Positive mention(s)
48 Neutral mention(s)
35 Negative mention(s)
14 Very Negative mention(s)
Positive

Pinterest has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market. Comparatively, Apple has a beta of 1.09, suggesting that its share price is 9% more volatile than the broader market.

88.8% of Pinterest shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 8.1% of Pinterest shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Apple has higher revenue and earnings than Pinterest. Apple is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.22B3.15$416.86M$0.3469.80
Apple$416.16B10.99$112.01B$8.7235.93

Summary

Apple beats Pinterest on 12 of the 17 factors compared between the two stocks.

How does Pinterest compare to Airbnb?

Pinterest (NYSE:PINS) and Airbnb (NASDAQ:ABNB) are related large-cap companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, earnings, institutional ownership, valuation, dividends, profitability and media sentiment.

Airbnb has higher revenue and earnings than Pinterest. Airbnb is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.22B3.15$416.86M$0.3469.80
Airbnb$12.24B8.77$2.51B$4.4040.47

Airbnb has a net margin of 20.45% compared to Pinterest's net margin of 5.46%. Airbnb's return on equity of 33.38% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest5.46% 7.49% 5.62%
Airbnb 20.45%33.38%10.67%

Pinterest currently has a consensus target price of $27.90, suggesting a potential upside of 17.56%. Airbnb has a consensus target price of $171.52, suggesting a potential downside of 3.68%. Given Pinterest's higher probable upside, equities analysts plainly believe Pinterest is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47
Airbnb
1 Sell rating(s)
13 Hold rating(s)
23 Buy rating(s)
2 Strong Buy rating(s)
2.67

88.8% of Pinterest shares are held by institutional investors. Comparatively, 80.8% of Airbnb shares are held by institutional investors. 8.1% of Pinterest shares are held by company insiders. Comparatively, 27.2% of Airbnb shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Airbnb had 45 more articles in the media than Pinterest. MarketBeat recorded 113 mentions for Airbnb and 68 mentions for Pinterest. Airbnb's average media sentiment score of 0.78 beat Pinterest's score of 0.71 indicating that Airbnb is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
25 Very Positive mention(s)
12 Positive mention(s)
13 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive
Airbnb
51 Very Positive mention(s)
19 Positive mention(s)
28 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive

Pinterest has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market. Comparatively, Airbnb has a beta of 1.14, meaning that its share price is 14% more volatile than the broader market.

Summary

Airbnb beats Pinterest on 14 of the 17 factors compared between the two stocks.

How does Pinterest compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Pinterest (NYSE:PINS) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, media sentiment, profitability, risk and valuation.

In the previous week, Amazon.com had 335 more articles in the media than Pinterest. MarketBeat recorded 403 mentions for Amazon.com and 68 mentions for Pinterest. Amazon.com's average media sentiment score of 0.94 beat Pinterest's score of 0.71 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
262 Very Positive mention(s)
62 Positive mention(s)
47 Neutral mention(s)
23 Negative mention(s)
6 Very Negative mention(s)
Positive
Pinterest
25 Very Positive mention(s)
12 Positive mention(s)
13 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 88.8% of Pinterest shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 8.1% of Pinterest shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Amazon.com has a beta of 1.45, indicating that its stock price is 45% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.9, indicating that its stock price is 10% less volatile than the broader market.

Amazon.com currently has a consensus price target of $322.56, indicating a potential upside of 17.52%. Pinterest has a consensus price target of $27.90, indicating a potential upside of 17.56%. Given Pinterest's higher probable upside, analysts plainly believe Pinterest is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47

Amazon.com has higher revenue and earnings than Pinterest. Amazon.com is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B4.13$77.67B$12.4322.08
Pinterest$4.22B3.15$416.86M$0.3469.80

Amazon.com has a net margin of 17.44% compared to Pinterest's net margin of 5.46%. Amazon.com's return on equity of 18.00% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
Pinterest 5.46%7.49%5.62%

Summary

Amazon.com beats Pinterest on 14 of the 17 factors compared between the two stocks.

How does Pinterest compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Pinterest (NYSE:PINS) are both large-cap communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, media sentiment, earnings, institutional ownership, dividends, valuation and risk.

Alphabet presently has a consensus target price of $410.09, indicating a potential upside of 16.02%. Pinterest has a consensus target price of $27.90, indicating a potential upside of 17.56%. Given Pinterest's higher probable upside, analysts plainly believe Pinterest is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
6 Strong Buy rating(s)
3.05
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47

Alphabet has a net margin of 54.77% compared to Pinterest's net margin of 5.46%. Alphabet's return on equity of 51.32% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Pinterest 5.46%7.49%5.62%

In the previous week, Alphabet had 123 more articles in the media than Pinterest. MarketBeat recorded 191 mentions for Alphabet and 68 mentions for Pinterest. Pinterest's average media sentiment score of 0.71 beat Alphabet's score of 0.66 indicating that Pinterest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
105 Very Positive mention(s)
17 Positive mention(s)
33 Neutral mention(s)
28 Negative mention(s)
6 Very Negative mention(s)
Positive
Pinterest
25 Very Positive mention(s)
12 Positive mention(s)
13 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market.

Alphabet has higher revenue and earnings than Pinterest. Alphabet is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.73$132.17B$19.9117.75
Pinterest$4.22B3.15$416.86M$0.3469.80

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 88.8% of Pinterest shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 8.1% of Pinterest shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Alphabet beats Pinterest on 13 of the 17 factors compared between the two stocks.

How does Pinterest compare to Alphabet?

Pinterest (NYSE:PINS) and Alphabet (NASDAQ:GOOGL) are both large-cap communication services companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, earnings, media sentiment, analyst recommendations, institutional ownership, profitability, valuation and risk.

88.8% of Pinterest shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 8.1% of Pinterest shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Pinterest presently has a consensus price target of $27.90, suggesting a potential upside of 17.56%. Alphabet has a consensus price target of $419.86, suggesting a potential upside of 18.50%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04

Alphabet has a net margin of 54.77% compared to Pinterest's net margin of 5.46%. Alphabet's return on equity of 51.32% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest5.46% 7.49% 5.62%
Alphabet 54.77%51.32%35.42%

In the previous week, Alphabet had 179 more articles in the media than Pinterest. MarketBeat recorded 247 mentions for Alphabet and 68 mentions for Pinterest. Alphabet's average media sentiment score of 0.98 beat Pinterest's score of 0.71 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
25 Very Positive mention(s)
12 Positive mention(s)
13 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
180 Very Positive mention(s)
9 Positive mention(s)
30 Neutral mention(s)
22 Negative mention(s)
5 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than Pinterest. Alphabet is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.22B3.15$416.86M$0.3469.80
Alphabet$402.84B10.76$132.17B$19.9117.80

Pinterest has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, suggesting that its stock price is 24% more volatile than the broader market.

Summary

Alphabet beats Pinterest on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PINS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PINS vs. The Competition

MetricPinterestInteractive Media & Services IndustryCommunication Services SectorNYSE Exchange
Market Cap$13.29B$98.10B$33.29B$24.11B
Dividend YieldN/A3.79%5.31%3.69%
P/E Ratio69.8031.5220.2129.19
Price / Sales3.15117.4661.4013.07
Price / Cash79.9318.2820.0419.37
Price / Book3.3227.1710.694.91
Net Income$416.86M$3.55B$1.09B$1.06B
7 Day Performance-1.85%0.38%1.65%1.65%
1 Month Performance5.32%0.89%0.35%2.63%
1 Year Performance-32.56%-8.24%5.90%20.40%

Pinterest Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PINS
Pinterest
4.2041 of 5 stars
$23.73
+0.2%
$27.90
+17.6%
-32.6%$13.29B$4.22B69.805,265
AAPL
Apple
4.2096 of 5 stars
$303.42
-1.8%
$331.60
+9.3%
+36.6%$4.46T$466.82B34.80166,000
ABNB
Airbnb
3.8808 of 5 stars
$150.64
-0.6%
$160.65
+6.6%
+47.1%$90.79B$12.65B37.108,200
AMZN
Amazon.com
4.8174 of 5 stars
$284.02
+4.6%
$322.56
+13.6%
+23.3%$3.06T$775.68B22.851,576,000
GOOG
Alphabet
4.6671 of 5 stars
$372.47
+4.4%
$410.09
+10.1%
+74.9%$4.56T$402.84B18.71190,200

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This page (NYSE:PINS) was last updated on 8/10/2026 by MarketBeat.com Staff.
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