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Pinterest (PINS) Competitors

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$18.52 +0.21 (+1.16%)
Closing price 09/18/2026 03:59 PM Eastern
Extended Trading
$18.61 +0.09 (+0.50%)
As of 09/18/2026 07:48 PM Eastern
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PINS vs. AAPL, ABNB, AMZN, GOOG, and GOOGL

Should you buy Pinterest stock or one of its competitors? Pinterest's main competitors and comparable companies include Apple (AAPL), Airbnb (ABNB), Amazon.com (AMZN), Alphabet (GOOG), and Alphabet (GOOGL). Companies are selected based on similarities in market, industry, and size.

How does Pinterest compare to Apple?

Pinterest (NYSE:PINS) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, valuation, media sentiment, earnings, analyst recommendations, risk, institutional ownership and dividends.

In the previous week, Apple had 383 more articles in the media than Pinterest. MarketBeat recorded 396 mentions for Apple and 13 mentions for Pinterest. Apple's average media sentiment score of 1.03 beat Pinterest's score of 0.58 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
8 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Apple
267 Very Positive mention(s)
37 Positive mention(s)
55 Neutral mention(s)
24 Negative mention(s)
8 Very Negative mention(s)
Positive

Apple has a net margin of 27.62% compared to Pinterest's net margin of 5.46%. Apple's return on equity of 135.46% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest5.46% 7.49% 5.62%
Apple 27.62%135.46%34.11%

Pinterest presently has a consensus price target of $27.90, suggesting a potential upside of 50.63%. Apple has a consensus price target of $340.14, suggesting a potential upside of 1.19%. Given Pinterest's higher possible upside, equities research analysts clearly believe Pinterest is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
0 Sell rating(s)
19 Hold rating(s)
18 Buy rating(s)
0 Strong Buy rating(s)
2.49
Apple
2 Sell rating(s)
13 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.62

88.8% of Pinterest shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 8.1% of Pinterest shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Apple has higher revenue and earnings than Pinterest. Apple is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.22B2.46$416.86M$0.3454.48
Apple$416.16B11.79$112.01B$8.7238.55

Pinterest has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market. Comparatively, Apple has a beta of 1.08, meaning that its share price is 8% more volatile than the broader market.

Summary

Apple beats Pinterest on 13 of the 17 factors compared between the two stocks.

How does Pinterest compare to Airbnb?

Airbnb (NASDAQ:ABNB) and Pinterest (NYSE:PINS) are related large-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, media sentiment, profitability, earnings and valuation.

Airbnb has a net margin of 20.45% compared to Pinterest's net margin of 5.46%. Airbnb's return on equity of 33.38% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb20.45% 33.38% 10.67%
Pinterest 5.46%7.49%5.62%

Airbnb has higher revenue and earnings than Pinterest. Airbnb is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$12.24B8.13$2.51B$4.4037.78
Pinterest$4.22B2.46$416.86M$0.3454.48

Airbnb currently has a consensus price target of $181.74, indicating a potential upside of 9.34%. Pinterest has a consensus price target of $27.90, indicating a potential upside of 50.63%. Given Pinterest's higher possible upside, analysts clearly believe Pinterest is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
1 Sell rating(s)
12 Hold rating(s)
24 Buy rating(s)
3 Strong Buy rating(s)
2.73
Pinterest
0 Sell rating(s)
19 Hold rating(s)
18 Buy rating(s)
0 Strong Buy rating(s)
2.49

80.8% of Airbnb shares are owned by institutional investors. Comparatively, 88.8% of Pinterest shares are owned by institutional investors. 27.2% of Airbnb shares are owned by company insiders. Comparatively, 8.1% of Pinterest shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Airbnb had 14 more articles in the media than Pinterest. MarketBeat recorded 27 mentions for Airbnb and 13 mentions for Pinterest. Airbnb's average media sentiment score of 0.63 beat Pinterest's score of 0.58 indicating that Airbnb is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
10 Very Positive mention(s)
6 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Pinterest
8 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Airbnb has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market.

Summary

Airbnb beats Pinterest on 14 of the 17 factors compared between the two stocks.

How does Pinterest compare to Amazon.com?

Pinterest (NYSE:PINS) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, dividends, earnings, valuation, profitability, risk and institutional ownership.

Amazon.com has a net margin of 17.44% compared to Pinterest's net margin of 5.46%. Amazon.com's return on equity of 18.00% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest5.46% 7.49% 5.62%
Amazon.com 17.44%18.00%8.97%

Pinterest has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, suggesting that its stock price is 44% more volatile than the broader market.

In the previous week, Amazon.com had 403 more articles in the media than Pinterest. MarketBeat recorded 416 mentions for Amazon.com and 13 mentions for Pinterest. Amazon.com's average media sentiment score of 0.99 beat Pinterest's score of 0.58 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
8 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
272 Very Positive mention(s)
70 Positive mention(s)
35 Neutral mention(s)
28 Negative mention(s)
9 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Pinterest. Amazon.com is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.22B2.46$416.86M$0.3454.48
Amazon.com$716.92B3.82$77.67B$12.4320.41

Pinterest presently has a consensus price target of $27.90, suggesting a potential upside of 50.63%. Amazon.com has a consensus price target of $321.19, suggesting a potential upside of 26.60%. Given Pinterest's higher possible upside, research analysts plainly believe Pinterest is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
0 Sell rating(s)
19 Hold rating(s)
18 Buy rating(s)
0 Strong Buy rating(s)
2.49
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

88.8% of Pinterest shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 8.1% of Pinterest shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Amazon.com beats Pinterest on 13 of the 16 factors compared between the two stocks.

How does Pinterest compare to Alphabet?

Pinterest (NYSE:PINS) and Alphabet (NASDAQ:GOOG) are both large-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, media sentiment, earnings, risk, analyst recommendations, dividends and valuation.

88.8% of Pinterest shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 8.1% of Pinterest shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Alphabet has higher revenue and earnings than Pinterest. Alphabet is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.22B2.46$416.86M$0.3454.48
Alphabet$402.84B10.46$132.17B$19.9117.30

In the previous week, Alphabet had 131 more articles in the media than Pinterest. MarketBeat recorded 144 mentions for Alphabet and 13 mentions for Pinterest. Alphabet's average media sentiment score of 0.65 beat Pinterest's score of 0.58 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
8 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
69 Very Positive mention(s)
13 Positive mention(s)
35 Neutral mention(s)
20 Negative mention(s)
4 Very Negative mention(s)
Positive

Pinterest has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market.

Pinterest currently has a consensus target price of $27.90, indicating a potential upside of 50.63%. Alphabet has a consensus target price of $415.55, indicating a potential upside of 20.65%. Given Pinterest's higher possible upside, analysts plainly believe Pinterest is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
0 Sell rating(s)
19 Hold rating(s)
18 Buy rating(s)
0 Strong Buy rating(s)
2.49
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05

Alphabet has a net margin of 54.77% compared to Pinterest's net margin of 5.46%. Alphabet's return on equity of 51.32% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest5.46% 7.49% 5.62%
Alphabet 54.77%51.32%35.42%

Summary

Alphabet beats Pinterest on 14 of the 17 factors compared between the two stocks.

How does Pinterest compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Pinterest (NYSE:PINS) are both large-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, risk, earnings, profitability, valuation, dividends and institutional ownership.

In the previous week, Alphabet had 173 more articles in the media than Pinterest. MarketBeat recorded 186 mentions for Alphabet and 13 mentions for Pinterest. Alphabet's average media sentiment score of 0.85 beat Pinterest's score of 0.58 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
123 Very Positive mention(s)
7 Positive mention(s)
32 Neutral mention(s)
19 Negative mention(s)
2 Very Negative mention(s)
Positive
Pinterest
8 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.9, meaning that its stock price is 10% less volatile than the broader market.

Alphabet currently has a consensus price target of $422.16, suggesting a potential upside of 20.77%. Pinterest has a consensus price target of $27.90, suggesting a potential upside of 50.63%. Given Pinterest's higher probable upside, analysts clearly believe Pinterest is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02
Pinterest
0 Sell rating(s)
19 Hold rating(s)
18 Buy rating(s)
0 Strong Buy rating(s)
2.49

Alphabet has higher revenue and earnings than Pinterest. Alphabet is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.61$132.17B$19.9117.56
Pinterest$4.22B2.46$416.86M$0.3454.48

Alphabet has a net margin of 54.77% compared to Pinterest's net margin of 5.46%. Alphabet's return on equity of 51.32% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
Pinterest 5.46%7.49%5.62%

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 88.8% of Pinterest shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 8.1% of Pinterest shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Alphabet beats Pinterest on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PINS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PINS vs. The Competition

MetricPinterestInteractive Media & Services IndustryCommunication Services SectorNYSE Exchange
Market Cap$10.42B$98.30B$33.92B$23.10B
Dividend YieldN/A3.88%5.41%3.62%
P/E Ratio54.48897.04210.8624.37
Price / Sales2.46108.0862.5720.34
Price / Cash62.7817.5820.9336.36
Price / Book2.5927.2511.934.67
Net Income$416.86M$3.59B$1.10B$1.07B
7 Day Performance-2.26%-0.25%-1.21%-1.64%
1 Month Performance-20.78%-2.31%-1.91%-4.25%
1 Year Performance-48.32%-19.44%-8.59%8.32%

Pinterest Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PINS
Pinterest
3.9005 of 5 stars
$18.52
+1.2%
$27.90
+50.6%
-49.0%$10.42B$4.22B54.485,265
AAPL
Apple
4.1478 of 5 stars
$333.08
+0.2%
$334.91
+0.5%
+41.3%$4.86T$416.16B38.20166,000
ABNB
Airbnb
3.9787 of 5 stars
$170.65
+0.3%
$179.97
+5.5%
+32.5%$102.18B$12.24B38.788,200
AMZN
Amazon.com
4.964 of 5 stars
$253.54
-1.3%
$323.26
+27.5%
+9.7%$2.73T$716.92B20.401,576,000
GOOG
Alphabet
4.4713 of 5 stars
$345.71
+3.1%
$415.55
+20.2%
+36.5%$4.23T$445.87B17.36198,933

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This page (NYSE:PINS) was last updated on 9/19/2026 by MarketBeat.com Staff.
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