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Pinterest (PINS) Competitors

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$22.82 -0.38 (-1.64%)
Closing price 07/20/2026 03:59 PM Eastern
Extended Trading
$22.76 -0.06 (-0.28%)
As of 07/20/2026 07:56 PM Eastern
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PINS vs. AAPL, ABNB, AMZN, GOOG, and GOOGL

Should you buy Pinterest stock or one of its competitors? MarketBeat compares Pinterest with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Pinterest include Apple (AAPL), Airbnb (ABNB), Amazon.com (AMZN), Alphabet (GOOG), and Alphabet (GOOGL).

How does Pinterest compare to Apple?

Apple (NASDAQ:AAPL) and Pinterest (NYSE:PINS) are both large-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, media sentiment, profitability, dividends, risk and analyst recommendations.

Apple has a net margin of 27.15% compared to Pinterest's net margin of 7.64%. Apple's return on equity of 146.69% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.15% 146.69% 34.02%
Pinterest 7.64%8.26%6.76%

67.7% of Apple shares are held by institutional investors. Comparatively, 88.8% of Pinterest shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 8.1% of Pinterest shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Apple has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.89, indicating that its stock price is 11% less volatile than the broader market.

In the previous week, Apple had 365 more articles in the media than Pinterest. MarketBeat recorded 381 mentions for Apple and 16 mentions for Pinterest. Pinterest's average media sentiment score of 0.86 beat Apple's score of 0.68 indicating that Pinterest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
209 Very Positive mention(s)
45 Positive mention(s)
56 Neutral mention(s)
44 Negative mention(s)
17 Very Negative mention(s)
Positive
Pinterest
9 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Apple currently has a consensus price target of $322.43, suggesting a potential downside of 1.27%. Pinterest has a consensus price target of $27.66, suggesting a potential upside of 21.23%. Given Pinterest's higher probable upside, analysts plainly believe Pinterest is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
2 Sell rating(s)
9 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.66
Pinterest
1 Sell rating(s)
18 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.44

Apple has higher revenue and earnings than Pinterest. Apple is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B11.53$112.01B$8.2739.49
Pinterest$4.22B3.03$416.86M$0.4847.54

Summary

Apple beats Pinterest on 12 of the 17 factors compared between the two stocks.

How does Pinterest compare to Airbnb?

Airbnb (NASDAQ:ABNB) and Pinterest (NYSE:PINS) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, profitability, media sentiment, valuation, risk, dividends and analyst recommendations.

Airbnb has higher revenue and earnings than Pinterest. Airbnb is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$12.24B7.14$2.51B$4.0635.70
Pinterest$4.22B3.03$416.86M$0.4847.54

In the previous week, Airbnb had 24 more articles in the media than Pinterest. MarketBeat recorded 40 mentions for Airbnb and 16 mentions for Pinterest. Airbnb's average media sentiment score of 1.02 beat Pinterest's score of 0.86 indicating that Airbnb is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
23 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Pinterest
9 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Airbnb currently has a consensus price target of $159.65, suggesting a potential upside of 10.15%. Pinterest has a consensus price target of $27.66, suggesting a potential upside of 21.23%. Given Pinterest's higher possible upside, analysts plainly believe Pinterest is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
1 Sell rating(s)
13 Hold rating(s)
23 Buy rating(s)
2 Strong Buy rating(s)
2.67
Pinterest
1 Sell rating(s)
18 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.44

Airbnb has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.89, suggesting that its share price is 11% less volatile than the broader market.

80.8% of Airbnb shares are owned by institutional investors. Comparatively, 88.8% of Pinterest shares are owned by institutional investors. 27.2% of Airbnb shares are owned by company insiders. Comparatively, 8.1% of Pinterest shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Airbnb has a net margin of 19.90% compared to Pinterest's net margin of 7.64%. Airbnb's return on equity of 31.24% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb19.90% 31.24% 10.16%
Pinterest 7.64%8.26%6.76%

Summary

Airbnb beats Pinterest on 14 of the 17 factors compared between the two stocks.

How does Pinterest compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Pinterest (NYSE:PINS) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, earnings, analyst recommendations, media sentiment, dividends and profitability.

Amazon.com has higher revenue and earnings than Pinterest. Amazon.com is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.75$77.67B$8.3629.90
Pinterest$4.22B3.03$416.86M$0.4847.54

Amazon.com has a beta of 1.46, meaning that its stock price is 46% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market.

Amazon.com has a net margin of 12.22% compared to Pinterest's net margin of 7.64%. Amazon.com's return on equity of 19.92% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
Pinterest 7.64%8.26%6.76%

Amazon.com presently has a consensus target price of $312.76, suggesting a potential upside of 25.11%. Pinterest has a consensus target price of $27.66, suggesting a potential upside of 21.23%. Given Amazon.com's stronger consensus rating and higher probable upside, research analysts plainly believe Amazon.com is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
Pinterest
1 Sell rating(s)
18 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.44

In the previous week, Amazon.com had 246 more articles in the media than Pinterest. MarketBeat recorded 262 mentions for Amazon.com and 16 mentions for Pinterest. Pinterest's average media sentiment score of 0.86 beat Amazon.com's score of 0.75 indicating that Pinterest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
143 Very Positive mention(s)
45 Positive mention(s)
34 Neutral mention(s)
30 Negative mention(s)
7 Very Negative mention(s)
Positive
Pinterest
9 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 88.8% of Pinterest shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 8.1% of Pinterest shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Amazon.com beats Pinterest on 13 of the 16 factors compared between the two stocks.

How does Pinterest compare to Alphabet?

Pinterest (NYSE:PINS) and Alphabet (NASDAQ:GOOG) are both large-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, profitability, risk, media sentiment, earnings and institutional ownership.

Alphabet has higher revenue and earnings than Pinterest. Alphabet is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.22B3.03$416.86M$0.4847.54
Alphabet$402.84B10.57$132.17B$13.1126.80

In the previous week, Alphabet had 210 more articles in the media than Pinterest. MarketBeat recorded 226 mentions for Alphabet and 16 mentions for Pinterest. Pinterest's average media sentiment score of 0.86 beat Alphabet's score of 0.69 indicating that Pinterest is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
9 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
119 Very Positive mention(s)
21 Positive mention(s)
53 Neutral mention(s)
29 Negative mention(s)
3 Very Negative mention(s)
Positive

Pinterest currently has a consensus price target of $27.66, indicating a potential upside of 21.23%. Alphabet has a consensus price target of $383.44, indicating a potential upside of 9.13%. Given Pinterest's higher probable upside, equities research analysts clearly believe Pinterest is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
1 Sell rating(s)
18 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.44
Alphabet
0 Sell rating(s)
4 Hold rating(s)
27 Buy rating(s)
5 Strong Buy rating(s)
3.03

88.8% of Pinterest shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 8.1% of Pinterest shares are owned by insiders. Comparatively, 13.0% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Alphabet has a net margin of 37.92% compared to Pinterest's net margin of 7.64%. Alphabet's return on equity of 38.99% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest7.64% 8.26% 6.76%
Alphabet 37.92%38.99%27.41%

Pinterest has a beta of 0.89, indicating that its stock price is 11% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market.

Summary

Alphabet beats Pinterest on 13 of the 17 factors compared between the two stocks.

How does Pinterest compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and Pinterest (NYSE:PINS) are both large-cap computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, media sentiment, earnings, dividends and risk.

Alphabet has higher revenue and earnings than Pinterest. Alphabet is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.59$132.17B$13.1126.85
Pinterest$4.22B3.03$416.86M$0.4847.54

Alphabet has a net margin of 37.92% compared to Pinterest's net margin of 7.64%. Alphabet's return on equity of 38.99% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
Pinterest 7.64%8.26%6.76%

In the previous week, Alphabet had 200 more articles in the media than Pinterest. MarketBeat recorded 216 mentions for Alphabet and 16 mentions for Pinterest. Pinterest's average media sentiment score of 0.86 beat Alphabet's score of 0.80 indicating that Pinterest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
131 Very Positive mention(s)
15 Positive mention(s)
41 Neutral mention(s)
25 Negative mention(s)
2 Very Negative mention(s)
Positive
Pinterest
9 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market.

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 88.8% of Pinterest shares are owned by institutional investors. 11.6% of Alphabet shares are owned by company insiders. Comparatively, 8.1% of Pinterest shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Alphabet currently has a consensus price target of $414.11, indicating a potential upside of 17.65%. Pinterest has a consensus price target of $27.66, indicating a potential upside of 21.23%. Given Pinterest's higher probable upside, analysts clearly believe Pinterest is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
3 Strong Buy rating(s)
2.96
Pinterest
1 Sell rating(s)
18 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.44

Summary

Alphabet beats Pinterest on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PINS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PINS vs. The Competition

MetricPinterestINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$13.00B$17.93B$37.81B$23.42B
Dividend YieldN/A1.71%3.15%4.16%
P/E Ratio47.5468.48168.4930.65
Price / Sales3.0335.81597.0220.36
Price / Cash78.3174.2843.5118.81
Price / Book3.206.669.264.74
Net Income$416.86M$385.08M$1.07B$1.07B
7 Day Performance1.07%-2.79%-2.13%-0.42%
1 Month Performance12.46%4.47%-1.75%0.69%
1 Year Performance-39.92%-15.52%134.96%16.45%

Pinterest Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PINS
Pinterest
4.6697 of 5 stars
$22.82
-1.6%
$27.66
+21.2%
-38.7%$13.00B$4.22B47.545,265
AAPL
Apple
4.2998 of 5 stars
$317.31
+0.6%
$316.32
-0.3%
+54.7%$4.66T$451.44B38.37166,000
ABNB
Airbnb
4.2423 of 5 stars
$146.33
-1.5%
$158.36
+8.2%
+4.0%$88.19B$12.65B36.048,200
AMZN
Amazon.com
4.76 of 5 stars
$247.31
+0.8%
$312.79
+26.5%
+10.6%$2.66T$742.78B29.581,576,000
GOOG
Alphabet
3.9365 of 5 stars
$350.67
-1.2%
$378.53
+7.9%
+89.0%$4.25T$402.84B26.75190,200

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This page (NYSE:PINS) was last updated on 7/21/2026 by MarketBeat.com Staff.
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