Snap Company Profile (NYSE:SNAP)

About Snap (SNAP)

Snap logoSnap Inc., formerly Snapchat, Inc., is a camera company. The Company's flagship product, Snapchat, is a camera application that helps people to communicate through short videos and images known as a Snap. The Company offers three ways for people to make Snaps: the Snapchat application, Publishers Tools that help its partners to create Publisher Stories, and Spectacles, its sunglasses that make Snaps. Snaps are viewed primarily through the Snapchat application, but can also be embedded on the Web or on television in certain circumstances. Snapchat opens directly into the Camera, helping in creating a Snap and sending it to friends. The Company's advertising products include Snap Ads and Sponsored Creative Tools, such as Sponsored Lenses and Sponsored Geofilters. As of December 31, 2016, on an average, 158 million people used Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore curated content from publishers.

Industry, Sector and Symbol:
  • Sector: N/A
  • Industry: N/A
  • Sub-Industry: N/A
  • Exchange: NYSE
  • Symbol: SNAP
  • CUSIP: N/A
Key Metrics:
  • Previous Close: $21.58
  • 50 Day Moving Average: $21.31
  • 200 Day Moving Average: $21.64
  • 52-Week Range: $18.90 - $29.44
  • Trailing P/E Ratio: N/A
  • Foreward P/E Ratio: -68.78
  • P/E Growth: -0.58
  • Market Cap: $18.40B
  • Outstanding Shares: 836,109,000

Analyst Ratings

Consensus Ratings for Snap (NYSE:SNAP) (?)
Ratings Breakdown: 11 Sell Ratings, 14 Hold Ratings, 14 Buy Ratings
Consensus Rating:Hold (Score: 2.08)
Consensus Price Target: $23.09 (4.89% upside)

Analysts' Ratings History for Snap (NYSE:SNAP)
DateFirmActionRatingPrice TargetImpact on Share PriceDetails
4/25/2017Raymond James Financial, Inc.Initiated CoverageMarket Perform$23.48MediumView Rating Details
4/17/2017Royal Bank of CanadaReiterated RatingOutperform$31.00LowView Rating Details
4/17/2017Jefferies Group LLCReiterated RatingBuy$30.00MediumView Rating Details
4/14/2017Barclays PLCReiterated RatingSellN/AView Rating Details
4/6/2017Loop CapitalReiterated RatingHold$21.00LowView Rating Details
4/4/2017BTIG ResearchInitiated CoverageNeutral -> Neutral$22.20LowView Rating Details
4/3/2017ArgusInitiated CoverageHold -> HoldLowView Rating Details
4/2/2017AegisReiterated RatingHoldLowView Rating Details
3/31/2017Moffett NathansonReiterated RatingSellLowView Rating Details
3/31/2017Wells Fargo & CoInitiated CoverageMarket Perform$21.00LowView Rating Details
3/30/2017Stifel NicolausReiterated RatingSellLowView Rating Details
3/29/2017Robert W. BairdReiterated RatingBuy$30.00MediumView Rating Details
3/28/2017CIBCReiterated RatingMarket PerformMediumView Rating Details
3/28/2017Summit ResearchReiterated RatingSell$17.00MediumView Rating Details
3/27/2017Deutsche Bank AGInitiated CoverageBuy -> Buy$30.00LowView Rating Details
3/27/2017Oppenheimer Holdings Inc.Initiated CoverageMarket PerformLowView Rating Details
3/27/2017Drexel HamiltonReiterated RatingBuy -> Positive$30.00HighView Rating Details
3/27/2017Bank of America CorpInitiated CoverageNeutral -> Neutral$25.00LowView Rating Details
3/27/2017Credit Suisse Group AGInitiated CoverageOutperform -> Outperform$30.00MediumView Rating Details
3/27/2017JPMorgan Chase & Co.Initiated CoverageNeutral -> Neutral$24.00MediumView Rating Details
3/27/2017Cowen and CompanyInitiated CoverageBuy -> Outperform$28.00 -> $26.00MediumView Rating Details
3/27/2017William BlairReiterated RatingOutperformMediumView Rating Details
3/27/2017Citigroup IncInitiated CoverageBuy -> Buy$27.00MediumView Rating Details
3/27/2017JMP SecuritiesInitiated CoverageMkt Outperform -> Outperform$28.00HighView Rating Details
3/27/2017Goldman Sachs Group IncInitiated CoverageBuy -> Buy$27.00HighView Rating Details
3/27/2017Summit RedstoneInitiated CoverageSell$17.00HighView Rating Details
3/27/2017Morgan StanleyInitiated CoverageOverweight -> Overweight$28.00HighView Rating Details
3/23/2017OTR GlobalInitiated CoveragePositive -> Positive$20.00MediumView Rating Details
3/23/2017Piper Jaffray CompaniesInitiated CoverageNeutral$23.00HighView Rating Details
3/21/2017Atlantic SecuritiesReiterated RatingUnderweight$14.00HighView Rating Details
3/21/2017Pivotal ResearchReiterated RatingSell$10.00HighView Rating Details
3/20/2017Monness Crespi & HardtInitiated CoverageBuy$25.00LowView Rating Details
3/17/2017Susquehanna Bancshares IncReiterated RatingNeutral$22.00LowView Rating Details
3/17/2017MizuhoInitiated CoverageNeutral$20.00MediumView Rating Details
3/16/2017Needham & Company LLCReiterated RatingUnderperformMediumView Rating Details
3/14/2017Cantor FitzgeraldInitiated CoverageUnderweight$18.00MediumView Rating Details
3/9/2017FBN SecuritiesInitiated CoverageHold$23.00LowView Rating Details
3/3/2017NomuraInitiated CoverageReduce$16.00N/AView Rating Details
3/2/2017InstinetInitiated CoverageReduce$16.00N/AView Rating Details
(Data available from 4/28/2015 forward)


Earnings History for Snap (NYSE:SNAP)
No earnings announcements for this company have been tracked by


Earnings Estimates for Snap (NYSE:SNAP)
Current Year EPS Consensus Estimate: $-0.52 EPS
Next Year EPS Consensus Estimate: $-0.32 EPS


Dividend History for Snap (NYSE:SNAP)
No dividend announcements for this company have been tracked by

Insider Trades

Insider Trading History for Snap (NYSE:SNAP)
No insider trades for this company have been tracked by


Headline Trends for Snap (NYSE:SNAP)
Latest Headlines for Snap (NYSE:SNAP)
DateHeadline logoWhy You Should Own Facebook And Not Snapchat - April 27 at 8:23 PM logoThe Simple Reason Facebook Is a Better Growth Stock than Snap ... - Motley Fool - April 27 at 3:23 PM logoShould Investors Question Google’s Big Rewards for Bug Hunters? - April 27 at 3:23 PM logoTo avoid paralysis, Instagram’s founders hold meetings where they only make decisions - April 27 at 3:23 PM logoOptions market betting on big gains for these two stocks - April 27 at 3:23 PM logoHow Cameras Could Decide the iPhone's Fate - April 27 at 3:23 PM logoThe Peebles Choice Round 2 pick: SNAP - April 27 at 3:23 PM logoWhy Cree, Inc. (CREE), Dr Pepper Snapple Group Inc. (DPS) and Seagate Technology PLC (STX) Are 3 of Today’s Worst Stocks - April 26 at 4:40 PM logoSnap Inc. Started at 'Market Perform' by Raymond James - - April 26 at 4:19 PM logoTwitter Reports First Decline In Revenue But Smashes Earnings Estimates - April 26 at 4:19 PM logoSnap Inc. Started at 'Market Perform' by Raymond James - April 26 at 4:19 PM logoTrump tweets don't help: 1st Twitter revenue drop since IPO - April 26 at 4:19 PM logoThe Simple Reason Facebook Is a Better Growth Stock than Snap Inc. - April 26 at 4:19 PM logoWhat Did Alphabet Deny Us by Shutting Down Ara? - April 26 at 9:19 AM logoInstagram reaches 700 million users at its fastest-ever growth rate - April 26 at 9:19 AM logoWhat Does the Spaces Shutdown Say about Google? - April 26 at 9:19 AM logoChipotle Downgraded; McDonald's Gets Price Hike; Snap Started At Hold - April 26 at 9:19 AM logoSnap Inc (SNAP) Coverage Initiated at Raymond James Financial, Inc. - April 25 at 10:02 PM logoEarnings: Fresh Off Snap's IPO, Twitter Gets Ready To Report - April 25 at 6:54 PM logoMarissa Mayer to get at least $186M should Yahoo approve Verizon deal - April 25 at 6:54 PM logoPeople don't trust YouTube, but they can't look away - April 25 at 6:54 PM logoAlphabet and Facebook have to be regulated or they'll 'crush' small players like Snap, says author - April 25 at 9:46 AM logoWhy Is Google Discontinuing This Service? - April 25 at 9:46 AM logoBRIEF-Yahoo reports a stake of 2.3 mln shares in Snap Inc - Reuters - April 24 at 6:19 PM logoCan Snap Stock Keep Going After Last Week's 4% Pop? - Motley Fool - April 24 at 6:19 PM logoSnapchat: What You Should And Shouldn't Believe - Seeking Alpha - April 24 at 6:19 PM logoSnap Inc (SNAP) Stock Is Finally Falling Apart - - April 24 at 6:19 PM logoBRIEF-Yahoo reports a stake of 2.3 mln shares in Snap Inc - April 24 at 6:19 PM logoThe New York Times joins Snapchat Discover - April 24 at 6:19 PM logoSnapchat is embracing German publishers by expanding its Discover section - April 24 at 6:19 PM logoCan Snap Stock Keep Going After Last Week's 4% Pop? - April 24 at 11:29 AM logoMark Asset: Facebook Beats Snap Over Long Haul - April 24 at 11:29 AM logoFacebook 'F8′ Raises 'Real Questions' About Growth, Says Moffett-Nathanson - April 24 at 11:29 AM logoHow Could Verizon’s AOL Impact Facebook’s Growth? - April 24 at 11:29 AM logoSnapchat wants to grow its ad business by making it easier to buy geofilters - April 24 at 11:29 AM logoSnap Makes it Easier to Purchase Geofilters - April 24 at 11:29 AM logoSnap Inc (SNAP) Stock Is Finally Falling Apart - April 24 at 10:56 AM logoSnapchat IPO: What's Wrong With This Picture? - Seeking Alpha - April 21 at 7:41 PM logoMillennials: Buying Snap Inc (SNAP) Stock Broke a Cardinal Rule - - April 21 at 7:41 PM logoSnap Beats Facebook to Geofilter Patent (SNAP, FB) - April 21 at 7:40 PM logoSnap Beats Facebook to Geofilter Patent - April 21 at 7:40 PM logoSnapchat spending surged almost 600% among some advertisers in Q1 - April 21 at 7:40 PM logoTwitter earnings: ignore monthly user numbers, hope for a daily increase - April 21 at 7:40 PM logoElon Musk Will Head New Neuralink Venture -- Tech Roundup - April 21 at 7:40 PM logoMillennials: Buying Snap Inc (SNAP) Stock Broke a Cardinal Rule - April 21 at 9:57 AM logoSnap acquires the crucial geofilter patent from Mobli for a record $7.7M - April 21 at 1:02 AM logoSnap-On Inc. Bottom Line Climbs 10% In Q1 - April 20 at 8:01 PM logoBuy Snap Ahead Of Earnings? - April 20 at 8:01 PM logoSerena Williams announces pregnancy on Snapchat - April 20 at 8:00 PM logoFacebook Counters Snapchat Threat in 2017 - April 20 at 8:00 PM


Frequently Asked Questions for Snap (NYSE:SNAP)

What is Snap's stock symbol?

Snap trades on the New York Stock Exchange (NYSE) under the ticker symbol "SNAP."

Where is Snap's stock going? Where will Snap's stock price be in 2017?

39 analysts have issued 12-month target prices for Snap's shares. Their forecasts range from $10.00 to $31.00. On average, they expect Snap's stock price to reach $23.09 in the next year.

What are analysts saying about Snap stock?

Here are some recent quotes from research analysts about Snap stock:

  • 1. Jefferies Group LLC analysts commented, "We updated our survey on 1,000 FB & Snapchat users from ’16 and found both Instagram and Snapchat are both seeing continued user growth, with Snapchat usage growing fastest among the older demographic. Additionally, we highlight Snap’s recent improvements to targeting and the increase gamified ad formats will help drive ARPU growth over time." (4/17/2017)
  • 2. Wells Fargo & Co analysts commented, "User cohorts will continue to meaningfully expand."Snap’s advertising platform utility will grow to rival leading competitors."Snap will succeed in achieving significant leverage on a model with demanding bandwidth and computing requirements." (3/31/2017)
  • 3. Stifel Nicolaus analysts commented, "As of 4Q:16, Snap monetized its growing U.S. user base at $6.66 per user per year compared to Twitter at $50.18 and Facebook at $80.79. That is to say, Snap is just at the beginning of a long monetization road," Stifel noted.However, the firm's muted opinion is due to the fact that at current valuation, Snap's stock appears to reflect its optimism in the company's long-term growth prospects.Short-Term/Long-Term Prospects"We would view Snap's risk/reward as more compelling in the short term if shares were to fall to $20, or if Snap materially tops consensus forecasts when it reports 1Q:17 results," Stifel said."Longer term, we believe Snap is in rare company among publicly-traded technology stocks as a $10 billion + market cap company with the potential to deliver multi-bagger returns over the next several years if the company continues to execute toward its vision." (3/30/2017)
  • 4. Drexel Hamilton analysts commented, "White comments, "Over the past few weeks, Snapchat has been the #3 free application in Apple's App Store but stood at #2 this morning. Holding the #1 position is Power Rangers: Legacy Wars. As Snap's flagship product, Snapchat is a mobile camera application that has risen in the ranks to become one of the most popular mobile applications with millennials and exited 2016 with over 158 million average daily active users. As such, Snap taps into the most desirable, largest and most difficult to reach generation for advertisers - millennials... In our view, comparing Snap to Facebook or Twitter does not make sense. Although other social messaging platforms enjoy a much higher user base, we believe Snapchat has a cachet with the millennial crowd that drives engagement that will be difficult for other platforms to garner. For example, Apple is not the biggest in the smartphone market (on an annual basis) or the PC business in terms of unit market share; however, the company's focused strategy and culture of creating great products has turned Apple into the most valuable company in the world." (3/27/2017)
  • 5. Cowen and Company analysts commented, "SNAP is a leading social / messaging service and we expect share upside based on ramping ad monetization, with SNAP's share of WW mobile ad (x-China) rising from 1% to 5% '17-'22E. SNAP should generate high incremental margins as it scales. SNAP is trading at 16x EV/Sales on our '18 estimates vs. 8x for FB. We initiate coverage with an Outperform and $26 PT." (3/27/2017)

Are investors shorting Snap?

Snap saw a increase in short interest during the month of March. As of March 31st, there was short interest totalling 36,706,104 shares, an increase of 74.3% from the March 15th total of 21,059,074 shares. Based on an average daily trading volume, of 30,702,610 shares, the days-to-cover ratio is presently 1.2 days. Approximately 9.4% of the shares of the stock are sold short.

When did Snap IPO?

(SNAP) raised $3 billion in an IPO on Thursday, March 2nd 2017. The company issued 200,000,000 shares at a price of $14.00-$16.00 per share. Morgan Stanley, Goldman Sachs, J. P. Morgan and Deutsche Bank Securities served as the underwriters for the IPO and Barclays, Credit Suisse and Allen & Company were co-managers.

Who owns Snap stock?

Snap's stock is owned by a number of of institutional and retail investors. Top institutional investors include KPCB DGF Associates LLC (0.24%), Essex Investment Management Co. LLC (0.01%), Prospera Financial Services Inc (0.00%), Narwhal Capital Management (0.00%) and Edge Wealth Management LLC (0.00%).

Who bought Snap stock? Who is buying Snap stock?

Snap's stock was purchased by a variety of institutional investors in the last quarter, including KPCB DGF Associates LLC, Essex Investment Management Co. LLC, Prospera Financial Services Inc, Narwhal Capital Management and Edge Wealth Management LLC.

How do I buy Snap stock?

Shares of Snap can be purchased through any online brokerage account. Popular online brokerages include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

How much does a share of Snap stock cost?

One share of Snap stock can currently be purchased for approximately $22.01.

Snap (SNAP) Chart for Friday, April, 28, 2017

This page was last updated on 4/28/2017 by Staff