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Snap (SNAP) Stock Price, News & Analysis

-0.74 (-5.16%)
(As of 07/24/2024 ET)
Today's Range
50-Day Range
52-Week Range
19.94 million shs
Average Volume
15.80 million shs
Market Capitalization
$22.30 billion
P/E Ratio
Dividend Yield
Price Target

Snap MarketRank™ Stock Analysis

Analyst Rating
2.27 Rating Score
9.9% Upside
$14.94 Price Target
Short Interest
6.42% of Float Sold Short
Dividend Strength
News Sentiment
0.60mentions of Snap in the last 14 days
Based on 16 Articles This Week
Insider Trading
Selling Shares
$19.95 M Sold Last Quarter
Proj. Earnings Growth
From ($0.44) to ($0.28) Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

1.45 out of 5 stars

Computer And Technology Sector

479th out of 590 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

44th out of 58 stocks

SNAP stock logo

About Snap Stock (NYSE:SNAP)

Snap Inc. is a social media company operating globally. The company was founded in September 2011 by Evan Spiegel and Bobby Murphy. Originally known as Snapchat, the company changed its name to Snap in order to represent its offerings better as it grew over the years. The company’s headquarters are in Santa Monica, California and it is a very tightly held company. The original founders, Evan Speigel and Bobby Murphy own a combined 45% of non-dilutable shares with ownership transferable to the other upon death. The two remain active in the company today serving on the board and acting as CEO (Speigel) and CTO (Murphy).

The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California. Over the years it has been courted by most of the big tech companies including Facebook and Google but has always opted to remain a standalone company. The business went public in 2017 and raised $30 billion on its opening day which is about 10 times the expected amount.

Today, Snap operates as a camera company internationally. The company’s main revenue streams are Snapchat, a mobile app for cameras and communications, and Spectacles, a wearable augmented reality device. Snapchat is a camera app that allows users to take pictures and tell stories, the platform also permits ad sales which is an integral part of the revenue and earnings. The company’s mission? To empower people to express themselves in today’s digital world.

Spectacles is a hardware device that can connect with Snapchat to deliver pictures and video from a point-of-view perspective. The company has since made three upgrades to the original version and has a Next Generation model available too. The Next Generation of Spectacles are not intended for sale but will be made available to creators who wish to push the boundaries of video and digital communications.

In October 2022 the company reported it had more than 347milion daily active users with more than 250 million engaging with AR each day. The platform had more than 250,000 Lens creators (Lenses are AR experiences) with more than 2.5 million lenses created. There were more than 6 billion lens plays each day and more than 75% of 13-34-year-olds in 20 countries were users.

SNAP Stock Price History

SNAP Stock News Headlines

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Snap Inc. (NYSE:SNAP) Director Sells $20,053.44 in Stock
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See More Headlines
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Company Calendar

Last Earnings
Next Earnings (Confirmed)
Fiscal Year End

Industry, Sector and Symbol

Computer programming, data processing, & other computer related
Computer Software
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Rating Score (0-4)
Research Coverage
26 Analysts


Net Income
Pretax Margin


Sales & Book Value

Annual Sales
$4.81 billion
Book Value
$1.47 per share


Outstanding Shares
Free Float
Market Cap
$22.30 billion

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Should I Buy Snap Stock? SNAP Pros and Cons Explained


Here are some ways that investors could benefit from investing in Snap Inc.:

  • Snap Inc. has shown resilience in the market, with a diverse range of advertising products that cater to different client needs, potentially ensuring stable revenue streams.
  • Recent financial reports indicate that Snap Inc. has been able to surpass earnings expectations, which could signal positive growth potential for the company.
  • With a market capitalization of $25.62 billion, Snap Inc. is positioned as a significant player in the technology industry, offering investors exposure to a sizable market share.
  • The company's innovative products like Spectacles and AR ads demonstrate a commitment to staying at the forefront of technology trends, potentially attracting tech-savvy investors.
  • Despite fluctuations, Snap Inc.'s stock price has shown stability within a certain range, providing a level of predictability for investors.


Investors should be bearish about investing in Snap Inc. for these reasons:

  • Snap Inc. operates in a highly competitive industry with giants like Facebook and Google, which could pose challenges for sustained market dominance and growth.
  • The company has reported negative return on equity and net margin figures, indicating potential financial risks and inefficiencies that may concern investors.
  • Snap Inc.'s debt-to-equity ratio of 1.55 suggests a relatively high level of debt compared to equity, which could raise concerns about financial leverage and stability.
  • While the company has introduced innovative products, the success and adoption rates of these products in the long term remain uncertain, posing a risk to investor expectations.
  • Snap Inc.'s stock price has experienced fluctuations, including a recent decline of 0.9%, reflecting potential volatility that may impact investor confidence and returns.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, July 1, 2024. Please send any questions or comments about these Snap pros and cons to

SNAP Stock Analysis - Frequently Asked Questions

How have SNAP shares performed this year?

Snap's stock was trading at $16.93 on January 1st, 2024. Since then, SNAP stock has decreased by 19.7% and is now trading at $13.59.
View the best growth stocks for 2024 here

How were Snap's earnings last quarter?

Snap Inc. (NYSE:SNAP) issued its quarterly earnings data on Thursday, October, 21st. The company reported ($0.05) earnings per share for the quarter, beating the consensus estimate of ($0.11) by $0.06. The business had revenue of $1.07 billion for the quarter, compared to analysts' expectations of $1.09 billion. Snap had a negative trailing twelve-month return on equity of 46.62% and a negative net margin of 26.99%.

What is Evan Spiegel's approval rating as Snap's CEO?

184 employees have rated Snap Chief Executive Officer Evan Spiegel on Evan Spiegel has an approval rating of 79% among the company's employees.

Does Snap have any subsidiaries?

Snap subsidiaries include these companies: Voisey, AIFactory, Teleport Future Technologies Inc., PlayCanvas, Metamarkets,, Zenly, and more.

When did Snap IPO?

Snap (SNAP) raised $3 billion in an initial public offering on Thursday, March 2nd 2017. The company issued 200,000,000 shares at $14.00-$16.00 per share. Morgan Stanley, Goldman Sachs, J. P. Morgan and Deutsche Bank Securities acted as the underwriters for the IPO and Barclays, Credit Suisse and Allen & Company were co-managers.

Who are Snap's major shareholders?

Top institutional shareholders of Snap include Sumitomo Mitsui Trust Holdings Inc. (0.20%), Assenagon Asset Management S.A. (0.17%), Swedbank AB (0.04%) and Curated Wealth Partners LLC (0.03%). Insiders that own company stock include Robert C Murphy, Jerry James Hunter, Evan Spiegel, Eric Young, Derek Andersen, Jeremi Gorman, Rebecca Morrow, Michael J O'sullivan, Michael Lynton, Poppy Thorpe and Joanna Coles.
View institutional ownership trends

How do I buy shares of Snap?

Shares of SNAP stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

What other stocks do shareholders of Snap own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Snap investors own include NVIDIA (NVDA), Advanced Micro Devices (AMD), Alibaba Group (BABA), Tesla (TSLA), Netflix (NFLX), Intel (INTC) and Micron Technology (MU).

This page (NYSE:SNAP) was last updated on 7/25/2024 by Staff

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