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A 'soft landing' or a recession? How each one might affect America's households and businesses
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Closing prices for crude oil, gold and other commodities
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MarketBeat Week in Review – 12/4 - 12/8
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Amazon asks federal judge to dismiss the FTC's antitrust lawsuit against the company
Indiana secretary of state appeals ruling for US Senate candidate seeking GOP nod
S&P 500   4,604.37
DOW   36,247.87
QQQ   392.17
A 'soft landing' or a recession? How each one might affect America's households and businesses
[Investor Alert] Potential Breakthrough Medical Tech Investment Opportunity (Ad)
Closing prices for crude oil, gold and other commodities
How major US stock indexes fared Friday, 12/8/2023
Trading Experts Call It “The Perfect Tesla Trade” (Ad)
MarketBeat Week in Review – 12/4 - 12/8
FTC opens inquiry of Chevron-Hess merger, marking second review this week of major oil industry deal
Trading Experts Call It “The Perfect Tesla Trade” (Ad)
Amazon asks federal judge to dismiss the FTC's antitrust lawsuit against the company
Indiana secretary of state appeals ruling for US Senate candidate seeking GOP nod
S&P 500   4,604.37
DOW   36,247.87
QQQ   392.17
A 'soft landing' or a recession? How each one might affect America's households and businesses
[Investor Alert] Potential Breakthrough Medical Tech Investment Opportunity (Ad)
Closing prices for crude oil, gold and other commodities
How major US stock indexes fared Friday, 12/8/2023
Trading Experts Call It “The Perfect Tesla Trade” (Ad)
MarketBeat Week in Review – 12/4 - 12/8
FTC opens inquiry of Chevron-Hess merger, marking second review this week of major oil industry deal
Trading Experts Call It “The Perfect Tesla Trade” (Ad)
Amazon asks federal judge to dismiss the FTC's antitrust lawsuit against the company
Indiana secretary of state appeals ruling for US Senate candidate seeking GOP nod
S&P 500   4,604.37
DOW   36,247.87
QQQ   392.17
A 'soft landing' or a recession? How each one might affect America's households and businesses
[Investor Alert] Potential Breakthrough Medical Tech Investment Opportunity (Ad)
Closing prices for crude oil, gold and other commodities
How major US stock indexes fared Friday, 12/8/2023
Trading Experts Call It “The Perfect Tesla Trade” (Ad)
MarketBeat Week in Review – 12/4 - 12/8
FTC opens inquiry of Chevron-Hess merger, marking second review this week of major oil industry deal
Trading Experts Call It “The Perfect Tesla Trade” (Ad)
Amazon asks federal judge to dismiss the FTC's antitrust lawsuit against the company
Indiana secretary of state appeals ruling for US Senate candidate seeking GOP nod
Lowest-Rated StocksLowest-Rated

Snap Stock Price, News & Analysis (NYSE:SNAP)

$15.09
+0.33 (+2.24%)
(As of 12/8/2023 ET)
Compare
Today's Range
$14.68
▼
$15.31
50-Day Range
$8.54
▼
$15.09
52-Week Range
$7.86
▼
$15.36
Volume
20.72 million shs
Average Volume
19.21 million shs
Market Capitalization
$24.84 billion
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$10.65
Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSocial Media

Snap MarketRank™ Stock Analysis

Analyst Rating
Hold
2.04 Rating Score
Upside/​Downside
29.5% Downside
$10.65 Price Target
Short Interest
Bearish
7.20% of Float Sold Short
Dividend Strength
N/A
Sustainability
N/A
News Sentiment
0.87mentions of Snap in the last 14 days
Based on 9 Articles This Week
Insider Trading
Selling Shares
$13.80 M Sold Last Quarter
Proj. Earnings Growth
Growing
From ($0.78) to ($0.65) Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

1.71 out of 5 stars

Computer And Technology Sector

521st out of 594 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

48th out of 58 stocks

See Top Rated MarketRank™ Stocks Here

SNAP stock logo

About Snap Stock (NYSE:SNAP)

Snap Inc. is a social media company operating globally. The company was founded in September 2011 by Evan Spiegel and Bobby Murphy. Originally known as Snapchat, the company changed its name to Snap in order to represent its offerings better as it grew over the years. The company’s headquarters are in Santa Monica, California and it is a very tightly held company. The original founders, Evan Speigel and Bobby Murphy own a combined 45% of non-dilutable shares with ownership transferable to the other upon death. The two remain active in the company today serving on the board and acting as CEO (Speigel) and CTO (Murphy).

The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California. Over the years it has been courted by most of the big tech companies including Facebook and Google but has always opted to remain a standalone company. The business went public in 2017 and raised $30 billion on its opening day which is about 10 times the expected amount.

Today, Snap operates as a camera company internationally. The company’s main revenue streams are Snapchat, a mobile app for cameras and communications, and Spectacles, a wearable augmented reality device. Snapchat is a camera app that allows users to take pictures and tell stories, the platform also permits ad sales which is an integral part of the revenue and earnings. The company’s mission? To empower people to express themselves in today’s digital world.

Spectacles is a hardware device that can connect with Snapchat to deliver pictures and video from a point-of-view perspective. The company has since made three upgrades to the original version and has a Next Generation model available too. The Next Generation of Spectacles are not intended for sale but will be made available to creators who wish to push the boundaries of video and digital communications.

In October 2022 the company reported it had more than 347milion daily active users with more than 250 million engaging with AR each day. The platform had more than 250,000 Lens creators (Lenses are AR experiences) with more than 2.5 million lenses created. There were more than 6 billion lens plays each day and more than 75% of 13-34-year-olds in 20 countries were users.

SNAP Stock Price History

SNAP Stock News Headlines

December 7, 2023 | investorplace.com
Billionaire Money Moves: 2 Stocks the Elite Are Snapping Up (and 1 They Are Selling)
December 6, 2023 | investorplace.com
Last Chance Buys: 3 Stocks to Snap Up Before Quarter’s End
December 9, 2023 | Wealthpress (Ad)
Trading Experts Call It “The Perfect Tesla Trade”
Thanks to a new discovery linked to shares of Tesla, regular folks can now target gains of 100% or more in six days or less. New research shows it’s happened 23 different times this year. The next trade is scheduled for this Thursday.
December 4, 2023 | americanbankingnews.com
Snap Inc. (NYSE:SNAP) General Counsel Sells $179,790.00 in Stock
December 4, 2023 | americanbankingnews.com
Zacks Research Equities Analysts Increase Earnings Estimates for Snap Inc. (NYSE:SNAP)
December 2, 2023 | americanbankingnews.com
Snap (NYSE:SNAP) Reaches New 1-Year High at $14.23
December 1, 2023 | americanbankingnews.com
Snap (NYSE:SNAP) Upgraded by Jefferies Financial Group to "Buy"
November 30, 2023 | markets.businessinsider.com
Analyst Ratings for Snap
December 9, 2023 | Autonomix (Ad)
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November 30, 2023 | investorplace.com
Jefferies Is Pounding the Table on Snap (SNAP) Stock
November 30, 2023 | investorplace.com
7 Recession-Proof Dividend Stocks to Snap Up Before They Soar
November 21, 2023 | seekingalpha.com
Snap: Look Out Below
November 18, 2023 | finance.yahoo.com
Snap Inc CFO Derek Andersen's Recent Insider Sale Raises Questions Amidst Stock's Undervaluation
November 17, 2023 | investorplace.com
Bargain Bonanza: The Top 7 Stocks to Snap Up During Market Dips
November 15, 2023 | seekingalpha.com
Why I'm A Snap Fan Here
November 14, 2023 | finance.yahoo.com
Amazon reportedly partnering with Snap for shopping feature
November 9, 2023 | investorplace.com
Don’t Delay! 3 EV Stocks to Snap Up Near the Bottom
November 5, 2023 | seekingalpha.com
Snap: Downgrading To 'Hold' As Turnaround Has Been Slow
November 2, 2023 | seekingalpha.com
Snap: Users Will Grow, Profits Will Too
November 1, 2023 | finance.yahoo.com
Is Trending Stock Snap Inc. (SNAP) a Buy Now?
October 26, 2023 | finance.yahoo.com
Meta, Google Investors Look Past Earnings to Risks Ahead
October 26, 2023 | seekingalpha.com
Snap Q3 Review: Revenue Beats But The Stock Is Still A Hold
October 24, 2023 | seekingalpha.com
Snap Inc. 2023 Q3 - Results - Earnings Call Presentation
October 17, 2023 | benzinga.com
Why Snap Inc. Stock Is Setting A New Streak Higher
October 16, 2023 | investorplace.com
Bull’s Take: Why Smart Investors Are Snapping Up TSLA Stock Now
October 14, 2023 | msn.com
Roth MKM Reiterates Snap Inc - (SNAP) Neutral Recommendation
October 13, 2023 | msn.com
Snap reportedly lays out goals for 2024, including 20% advertising revenue growth
See More Headlines
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Company Calendar

Last Earnings
10/24/2023
Today
12/09/2023
Fiscal Year End
12/31/2023
Next Earnings (Estimated)
1/30/2024
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NYSE
Industry
Computer programming, data processing, & other computer related
Sub-Industry
N/A
Sector
Computer and Technology
Current Symbol
NYSE:SNAP
CUSIP
N/A
CIK
1564408
Web
www.snap.com
Phone
(310) 399-3339
Fax
N/A
Employees
5,288
Year Founded
2011

Price Target and Rating

Average Stock Price Target
$10.65
High Stock Price Target
$16.00
Low Stock Price Target
$7.00
Potential Upside/Downside
-29.5%
Consensus Rating
Hold
Rating Score (0-4)
2.04
Research Coverage
23 Analysts

Profitability

EPS (Most Recent Fiscal Year)
($0.86)
Trailing P/E Ratio
N/A
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
$-1,429,650,000.00
Net Margins
-29.99%
Pretax Margin
-29.35%
Return on Equity
-44.24%
Return on Assets
-14.35%

Debt

Debt-to-Equity Ratio
1.50
Current Ratio
4.83
Quick Ratio
4.83

Sales & Book Value

Annual Sales
$4.60 billion
Price / Sales
5.40
Cash Flow
N/A
Price / Cash Flow
N/A
Book Value
$1.63 per share
Price / Book
9.26

Miscellaneous

Outstanding Shares
1,646,400,000
Free Float
1,272,993,000
Market Cap
$24.84 billion
Optionable
Optionable
Beta
1.32

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Should I Buy Snap Stock? SNAP Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Snap was last updated on Sunday, December 3, 2023 at 4:26 PM.

Pros

Here are some ways that investors could benefit from investing in Snap Inc.:

  • Snap Inc. stock has been rallying due to the prospects of a TikTok ban in the U.S., which has boosted shares of other U.S. social media platforms. This trend indicates potential growth and increased market share for Snap Inc.
  • Snapchat has been growing its quarterly daily average users (DAUs) to 375 million, up 17% in Q4 2022. This indicates a growing user base, which can lead to increased advertising revenue.
  • Most of Snapchat's revenues come from advertising products Snap Ads and AR Ads. These advertising products offer targeted advertising options based on demographics, location, interest, and behaviors, which can attract advertisers and generate higher revenues.
  • Snap Inc. has a strong presence among Gen-Z and Millennials, with its highest demographic users between the ages of 15 to 25. This demographic represents a significant portion of Snapchat's user base and can be attractive to advertisers targeting this demographic.
  • The recent pullback in Snap Inc.'s stock price presents a potential buying opportunity for investors looking to enter the market at a lower price point.

Cons

Investors should be bearish about investing in Snap Inc. for these reasons:

  • Snap Inc. has been facing declining digital advertising sales as companies rein in their marketing budgets. This can negatively impact the company's revenue growth and profitability.
  • The average revenue per user (ARPU) for foreign users is lower than U.S. users. This indicates potential challenges in monetizing international user base and generating higher revenues.
  • Snap Inc. opted not to provide forecast expectations for Q1 2023 due to market uncertainty. This lack of guidance can create uncertainty among investors and affect the stock's performance.
  • The RESTRICT Act, which targets restricting or banning technology from adversarial nations including China, poses regulatory risks for Snap Inc. as it operates in the social media space.
  • The recent pullback in Snap Inc.'s stock price may indicate market concerns or negative sentiment towards the company, which can impact investor confidence.














SNAP Stock Analysis - Frequently Asked Questions

Should I buy or sell Snap stock right now?

23 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Snap in the last year. There are currently 3 sell ratings, 16 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" SNAP shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SNAP, but not buy additional shares or sell existing shares.
View SNAP analyst ratings or view top-rated stocks.

What is Snap's stock price target for 2024?

23 Wall Street analysts have issued 12 month price targets for Snap's shares. Their SNAP share price targets range from $7.00 to $16.00. On average, they expect the company's share price to reach $10.65 in the next twelve months. This suggests that the stock has a possible downside of 29.5%.
View analysts price targets for SNAP or view top-rated stocks among Wall Street analysts.

How have SNAP shares performed in 2023?

Snap's stock was trading at $8.95 at the start of the year. Since then, SNAP stock has increased by 68.6% and is now trading at $15.09.
View the best growth stocks for 2023 here.

Are investors shorting Snap?

Snap saw a decrease in short interest in the month of October. As of October 31st, there was short interest totaling 69,320,000 shares, a decrease of 15.1% from the October 15th total of 81,670,000 shares. Based on an average daily trading volume, of 22,970,000 shares, the days-to-cover ratio is presently 3.0 days. Approximately 6.7% of the shares of the stock are short sold.
View Snap's Short Interest.

When is Snap's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, January 30th 2024.
View our SNAP earnings forecast.

How were Snap's earnings last quarter?

Snap Inc. (NYSE:SNAP) released its quarterly earnings data on Tuesday, October, 24th. The company reported ($0.21) EPS for the quarter, beating analysts' consensus estimates of ($0.24) by $0.03. The firm had revenue of $1.19 billion for the quarter, compared to the consensus estimate of $1.11 billion. Snap had a negative trailing twelve-month return on equity of 44.24% and a negative net margin of 29.99%.

What ETFs hold Snap's stock?

ETFs with the largest weight of Snap (NYSE:SNAP) stock in their portfolio include Fidelity Disruptive Communications ETF (FDCF), Global X Metaverse ETF (VR), Invesco Dynamic Software ETF (PSJ), Global X Social Media Index ETF (SOCL), ProShares On-Demand ETF (OND), ProShares Metaverse ETF (VERS), Roundhill MEME ETF (MEME) and SPDR S&P Internet ETF (XWEB).

What guidance has Snap issued on next quarter's earnings?

Snap issued an update on its fourth quarter 2023 earnings guidance on Tuesday, October, 24th. The company provided earnings per share (EPS) guidance of for the period. The company issued revenue guidance of $1.32 billion-$1.38 billion, compared to the consensus revenue estimate of $1.33 billion.

What is Evan Spiegel's approval rating as Snap's CEO?

184 employees have rated Snap Chief Executive Officer Evan Spiegel on Glassdoor.com. Evan Spiegel has an approval rating of 79% among the company's employees.

What other stocks do shareholders of Snap own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Snap investors own include NVIDIA (NVDA), Advanced Micro Devices (AMD), Alibaba Group (BABA), Tesla (TSLA), Netflix (NFLX), Intel (INTC), Micron Technology (MU), Twitter (TWTR), Bank of America (BAC) and Walt Disney (DIS).

When did Snap IPO?

(SNAP) raised $3 billion in an initial public offering (IPO) on Thursday, March 2nd 2017. The company issued 200,000,000 shares at a price of $14.00-$16.00 per share. Morgan Stanley, Goldman Sachs, J. P. Morgan and Deutsche Bank Securities acted as the underwriters for the IPO and Barclays, Credit Suisse and Allen & Company were co-managers.

Who are Snap's major shareholders?

Snap's stock is owned by many different retail and institutional investors. Top institutional shareholders include Baillie Gifford & Co. (0.63%), Artisan Partners Limited Partnership (0.50%), Sumitomo Mitsui Trust Holdings Inc. (0.27%), Northern Trust Corp (0.25%), UBS Group AG (0.00%) and Legal & General Group Plc (0.22%). Insiders that own company stock include Derek Andersen, Eric Young, Evan Spiegel, Jared Grusd, Jeremi Gorman, Jerry James Hunter, Joanna Coles, Michael J O'sullivan, Michael J O'sullivan, Michael Waterman, Poppy Thorpe, Rebecca Morrow, Robert C Murphy and Robert C Murphy.
View institutional ownership trends.

How do I buy shares of Snap?

Shares of SNAP stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

Does Snap have any subsidiaries?
The following companies are subsidiares of Snap: AIFactory, AddLive, Bitstrips, Cimagine Media, Ctrl Me Robotics, Flite, Looksery, Metamarkets, Placed Inc., PlayCanvas, Scan, Seene, Snap Aus Pty Ltd, Snap Group Limited, Snap Group SAS, Snap Intermediate Inc., Snap International I Limited, Snap International II Limited, Snap LLC, Strong.codes, Teleport Future Technologies Inc., Vergence Labs, Voisey, Vurb, and Zenly.
Read More
This page (NYSE:SNAP) was last updated on 12/9/2023 by MarketBeat.com Staff

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