Netflix (NFLX) Stock Price, News & Analysis

-0.44 (-0.08%)
(As of 04/22/2024 ET)
Today's Range
50-Day Range
52-Week Range
8.59 million shs
Average Volume
3.60 million shs
Market Capitalization
$238.98 billion
P/E Ratio
Dividend Yield
Price Target

Netflix MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.59 Rating Score
13.7% Upside
$630.58 Price Target
Short Interest
1.60% of Float Sold Short
Dividend Strength
Upright™ Environmental Score
News Sentiment
0.38mentions of Netflix in the last 14 days
Based on 196 Articles This Week
Insider Trading
Selling Shares
$151.62 M Sold Last Quarter
Proj. Earnings Growth
From $17.13 to $21.10 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.75 out of 5 stars

Consumer Discretionary Sector

11th out of 270 stocks

Video Tape Rental Industry

1st out of 3 stocks

NFLX stock logo

About Netflix Stock (NASDAQ:NFLX)

Netflix is a digital technology and media company and company that put streaming on the map. Begun as an easy way to get DVDs through the mail, Netflix ended the era begun by Blockbuster and ushered in a new age with the advent of streaming media. Today, the company provides a complete range of digitized media content and its services are available through most types of media devices. Netflix, Inc. is headquartered in Los Gatos, California, and went public in 2002.

Netflix was founded on August 29, 1997, by partners Reed Hastings and Marc Randolph. The two met after their previous projects merged together and came up with the idea while carpooling to work. The idea was to find a category of goods akin to Amazon’s dominance with books and make them available over the Internet in a similar fashion.

The pair had already discounted the idea of renting VHS tapes over the mail when they heard about DVDs which first became available in 1997. After a test run to be sure a DVD could be mailed and delivered intact, the pair jumped into the multi-billion dollar movie rental business head first. Along the way, the company will make many innovations including a tool that makes personalized movie suggestions for each member. In 2006 membership will top 5 million then later, in 2007, the company will enter the streaming market where it will quickly dominate too.

Netflix entered the original content market in 2012 with the release of Hemlock Grove. Hemlock Grove is a supernatural drama that was followed up by Orange Is The New Black. Orange Is The New Black was a groundbreaking series for viewers and led to a series of other successes including Stranger Things. In March 2021 Netflix Studios was the most nominated at the Academy Awards.

Today the company has approximately 222 million paid members in 190 countries and offers services in more than 62 languages. Subscribers can choose from a variety of plans but all include unlimited access to all the content on the site. The difference in plans is in how many screens or devices can be used at a single time which allows subscription-sharing among family and friends.

The company has also moved on from a pure-play on rentals to making its own content and has a growing portfolio of brands to its credit. At one point in the company’s evolution, Jeff Bezos offered to acquire the company for Amazon for about $15 million but Hastings turned him down. The company was valued at a market cap of $99.42 BILLION in late 2022.

NFLX Stock Price History

NFLX Stock News Headlines

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Company Calendar

Last Earnings
Next Earnings (Estimated)
Fiscal Year End

Industry, Sector and Symbol

Video tape rental
Internet Retail
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Moderate Buy
Rating Score (0-4)
Research Coverage
34 Analysts


Net Income
$5.41 billion
Pretax Margin


Sales & Book Value

Annual Sales
$33.72 billion
Cash Flow
$46.10 per share
Book Value
$47.57 per share


Free Float
Market Cap
$238.98 billion

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Should I Buy Netflix Stock? NFLX Pros and Cons Explained


Here are some ways that investors could benefit from investing in Netflix, Inc.:

  • Netflix's strong presence in approximately 190 countries provides a wide global reach for its services, allowing for significant market penetration and growth potential.
  • The company's focus on original content production has been successful, attracting and retaining subscribers, which is crucial for long-term revenue generation.
  • Netflix's ability to adapt to changing consumer preferences and technological advancements, such as offering content on various internet-connected devices, ensures its relevance in the digital entertainment industry.
  • Recent positive earnings reports and financial performance indicate a healthy financial position, which can instill confidence in investors regarding the company's stability and growth prospects.
  • With the increasing trend towards streaming services and cord-cutting, Netflix is well-positioned to capitalize on the shift in consumer behavior towards digital entertainment consumption.


Investors should be bearish about investing in Netflix, Inc. for these reasons:

  • Intense competition in the streaming industry from established players and new entrants could lead to pricing pressures and increased content acquisition costs, impacting Netflix's profitability.
  • Fluctuations in subscriber growth rates and retention levels may affect the company's revenue streams and stock performance, making it susceptible to market volatility.
  • The company's high debt levels and continuous investments in content creation and technology development pose risks in terms of financial leverage and cash flow management.
  • Regulatory challenges and changes in licensing agreements for content distribution could disrupt Netflix's operations and content offerings, potentially affecting its competitive position.
  • Market saturation in certain regions and potential subscriber fatigue from subscription fatigue could limit Netflix's ability to sustain rapid growth rates in the long term.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, April 10, 2024. Please send any questions or comments about these Netflix pros and cons to

NFLX Stock Analysis - Frequently Asked Questions

Should I buy or sell Netflix stock right now?

34 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Netflix in the last twelve months. There are currently 1 sell rating, 12 hold ratings and 21 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" NFLX shares.
View NFLX analyst ratings
or view top-rated stocks.

What is Netflix's stock price target for 2024?

34 Wall Street research analysts have issued 12-month price targets for Netflix's shares. Their NFLX share price targets range from $370.00 to $800.00. On average, they anticipate the company's stock price to reach $630.58 in the next year. This suggests a possible upside of 13.7% from the stock's current price.
View analysts price targets for NFLX
or view top-rated stocks among Wall Street analysts.

How have NFLX shares performed in 2024?

Netflix's stock was trading at $486.88 at the start of the year. Since then, NFLX stock has increased by 13.9% and is now trading at $554.60.
View the best growth stocks for 2024 here

When is Netflix's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Wednesday, July 17th 2024.
View our NFLX earnings forecast

How were Netflix's earnings last quarter?

Netflix, Inc. (NASDAQ:NFLX) issued its quarterly earnings results on Thursday, April, 18th. The Internet television network reported $5.28 earnings per share for the quarter, topping the consensus estimate of $4.51 by $0.77. The Internet television network earned $9.37 billion during the quarter, compared to the consensus estimate of $9.28 billion. Netflix had a trailing twelve-month return on equity of 29.62% and a net margin of 18.42%. The company's revenue for the quarter was up 14.8% compared to the same quarter last year. During the same period in the prior year, the company earned $2.88 earnings per share.
Read the conference call transcript

When did Netflix's stock split?

Shares of Netflix split on the morning of Wednesday, July 15th 2015. The 7-1 split was announced on Tuesday, June 23rd 2015. The newly minted shares were payable to shareholders after the market closes on Tuesday, July 14th 2015. An investor that had 100 shares of stock prior to the split would have 700 shares after the split.

What guidance has Netflix issued on next quarter's earnings?

Netflix updated its second quarter 2024 earnings guidance on Thursday, April, 18th. The company provided earnings per share guidance of 4.680-4.680 for the period, compared to the consensus earnings per share estimate of 4.270. The company issued revenue guidance of $9.5 billion-$9.5 billion, compared to the consensus revenue estimate of $9.0 billion.

What is Reed Hastings' approval rating as Netflix's CEO?

676 employees have rated Netflix Chief Executive Officer Reed Hastings on Reed Hastings has an approval rating of 90% among the company's employees.

What other stocks do shareholders of Netflix own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Netflix investors own include NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Advanced Micro Devices (AMD), Alphabet (GOOG), Boeing (BA), Micron Technology (MU), Salesforce (CRM) and PayPal (PYPL).

Who are Netflix's major shareholders?

Netflix's stock is owned by many different institutional and retail investors. Top institutional shareholders include Sumitomo Mitsui Trust Holdings Inc. (0.31%), Global Assets Advisory LLC (0.17%), Los Angeles Capital Management LLC (0.13%), BSN CAPITAL PARTNERS Ltd (0.06%), Norden Group LLC (0.04%) and Allspring Global Investments Holdings LLC (0.04%). Insiders that own company stock include Ann Mather, David A Hyman, Gregory K Peters, Jay C Hoag, Jay C Hoag, Reed Hastings, Richard N Barton, Spencer Adam Neumann, Theodore A Sarandos, Theodore A Sarandos and Timothy M Haley.
View institutional ownership trends

How do I buy shares of Netflix?

Shares of NFLX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Netflix have any subsidiaries?
The following companies are subsidiares of Netflix: Boss Fight Entertainment, Millarworld, Netflix Entretenimento Brasil LTDA, Netflix G.K., Netflix Global LLC, Netflix International B.V., Netflix México S. de R.L. de C.V., Netflix Pte. Ltd, Netflix Services France S.A.S., Netflix Services UK Limited, Netflix Servicios de Transmisión España S.L., Netflix Studios LLC, Next Games, Night School Studio, Scanline VFX, StoryBots, and The Roald Dahl Story.
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This page (NASDAQ:NFLX) was last updated on 4/23/2024 by Staff

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