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GOOGL   159.67 (+0.16%)
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NVDA   889.35 (-1.86%)
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GOOGL   159.67 (+0.16%)
AMZN   187.89 (-0.61%)
TSLA   172.49 (-1.21%)
NVDA   889.35 (-1.86%)
AMD   163.50 (-4.11%)
NIO   4.26 (-4.48%)
BABA   72.65 (-2.94%)
T   16.44 (+0.12%)
F   12.86 (-1.38%)
MU   124.65 (-2.24%)
GE   155.82 (-1.00%)
CGC   8.36 (+2.58%)
DIS   115.99 (-0.99%)
AMC   2.75 (-1.79%)
PFE   26.30 (-0.15%)
PYPL   65.52 (-0.43%)
XOM   123.26 (+1.21%)

Alphabet (GOOG) Stock Price, News & Analysis

$161.24
+0.45 (+0.28%)
(As of 09:40 AM ET)
Today's Range
$159.41
$161.42
50-Day Range
$132.56
$160.79
52-Week Range
$103.27
$161.42
Volume
1.79 million shs
Average Volume
22.33 million shs
Market Capitalization
$2.00 trillion
P/E Ratio
27.80
Dividend Yield
N/A
Price Target
$157.50

Alphabet MarketRank™ Stock Analysis

Analyst Rating
Buy
3.00 Rating Score
Upside/​Downside
2.0% Downside
$157.50 Price Target
Short Interest
Healthy
0.27% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.59mentions of Alphabet in the last 14 days
Based on 91 Articles This Week
Insider Trading
Selling Shares
$35.91 M Sold Last Quarter
Proj. Earnings Growth
14.45%
From $6.78 to $7.76 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

3.62 out of 5 stars

Computer And Technology Sector

631st out of 1,803 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

55th out of 186 stocks

GOOG stock logo

About Alphabet Stock (NASDAQ:GOOG)

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Stock Price History

GOOG Stock News Headlines

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SNOW CEO Buys $5 Million of Stock. What's He See That We Don't? (GOOG)
The new CEO of Snowflake recently purchased $5 million of the company's shares, which may signal the company will take a more aggressive stance with AI
Esports Investing: Opportunities & Strategies (GOOG)
Esports are games in which players virtually compete in an organized competition. Learn more about how to invest in esports with MarketBeat.
Is Rumble Revving Up for Growth or Just Sputtering?
Video-sharing platform Rumble Inc. NASDAQ: RUM released its Q4 2023 earnings report with less-than-stellar results. The highlights included rising daily active users and an 8-cent EPS beat, with losses coming in at 14 cents versus 22 cents.
Is Rumble Revving Up for Growth or Just Sputtering? (GOOG)
Video-sharing platform Rumble released its Q4 2023 earnings report with less-than-stellar results that leaves investors with more questions than answers
These AI trades triggered this morning (545% return)
If you think a market crash is possible in 2024, I don't know why you're not using this yet.
UiPath Cuts Q1 and Raises Full Year Guidance (GOOG)
UiPath Inc (NYSE: PATH) is a leader in robotic process automation (RPA) and business process automation (BPA) solutions. Their platform
Micron Technology Results Proves AI is Driving Storage Demand (GOOG)
Micron Technology Inc. (NASDAQ: MU) is synonymous with memory chips, just as Nvidia Co. (NASDAQ: NVDA) is synonymous with artificial intelligence (AI).
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7 Must-Buy Stocks Whenever the Market Falters
Google Integrates Gemini GenAI Into Workspace
See More Headlines
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Company Calendar

Last Earnings
1/30/2024
Today
4/12/2024
Next Earnings (Estimated)
4/23/2024
Fiscal Year End
12/31/2024

Industry, Sector and Symbol

Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Current Symbol
NASDAQ:GOOG
Employees
182,502
Year Founded
2015

Price Target and Rating

Average Stock Price Target
$157.50
High Stock Price Target
$185.00
Low Stock Price Target
$125.00
Potential Upside/Downside
-2.0%
Consensus Rating
Buy
Rating Score (0-4)
3.00
Research Coverage
5 Analysts

Profitability

Net Income
$73.80 billion
Pretax Margin
27.89%

Debt

Sales & Book Value

Annual Sales
$307.39 billion
Cash Flow
$7.03 per share
Book Value
$22.79 per share

Miscellaneous

Outstanding Shares
12,433,000,000
Free Float
10,817,953,000
Market Cap
$2.00 trillion
Optionable
Optionable
Beta
1.05

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Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

Pros

Here are some ways that investors could benefit from investing in Google:

  • Google's dominant position in the online advertising market, providing a steady revenue stream.
  • Continuous innovation in technology and services, keeping Google at the forefront of the industry.
  • Strong financial performance with consistent revenue growth and profitability.
  • Diversification into various segments like Google Cloud, offering potential for future growth.
  • Positive analyst ratings and target price upgrades, indicating confidence in Google's performance.

Cons

Investors should be bearish about investing in Google for these reasons:

  • Potential regulatory challenges due to antitrust concerns, impacting Google's operations.
  • Competition in the tech industry leading to pressure on margins and market share.
  • Volatility in the stock price, requiring a high-risk tolerance from investors.
  • Market saturation in certain product segments, limiting growth opportunities.
  • Dependency on advertising revenue, making Google susceptible to changes in the advertising landscape.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, April 6, 2024. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

GOOG Stock Analysis - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

5 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 5 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings
or view top-rated stocks.

What is Alphabet's stock price target for 2024?

5 Wall Street analysts have issued 1 year price targets for Alphabet's shares. Their GOOG share price targets range from $125.00 to $185.00. On average, they anticipate the company's share price to reach $157.50 in the next twelve months. This suggests that the stock has a possible downside of 2.0%.
View analysts price targets for GOOG
or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2024?

Alphabet's stock was trading at $140.93 at the beginning of the year. Since then, GOOG shares have increased by 14.1% and is now trading at $160.79.
View the best growth stocks for 2024 here
.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, April 23rd 2024.
View our GOOG earnings forecast
.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) announced its earnings results on Tuesday, January, 30th. The information services provider reported $1.64 earnings per share for the quarter, beating the consensus estimate of $1.60 by $0.04. The information services provider earned $86.31 billion during the quarter, compared to analyst estimates of $85.28 billion. Alphabet had a trailing twelve-month return on equity of 27.22% and a net margin of 24.01%. The firm's revenue for the quarter was up 13.5% compared to the same quarter last year. During the same period in the prior year, the firm posted $1.05 EPS.
Read the conference call transcript
.

When did Alphabet's stock split?

Alphabet shares split on the morning of Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly minted shares were issued to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a number of retail and institutional investors. Top institutional investors include Los Angeles Capital Management LLC (0.04%), Cardano Risk Management B.V. (0.01%), Douglas Lane & Associates LLC (0.01%), Czech National Bank (0.01%), Salem Investment Counselors Inc. (0.00%) and Confluence Investment Management LLC (0.00%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Ruth Porat, Sergey Brin and Sundar Pichai.
View institutional ownership trends
.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
This page (NASDAQ:GOOG) was last updated on 4/12/2024 by MarketBeat.com Staff

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