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GOOGL   131.51 (-1.67%)
AMZN   130.48 (-3.56%)
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NVDA   413.38 (-2.13%)
NIO   8.53 (-3.29%)
BABA   84.44 (-1.52%)
AMD   96.64 (-3.69%)
T   15.34 (-1.35%)
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META   299.58 (-0.03%)
GOOGL   131.51 (-1.67%)
AMZN   130.48 (-3.56%)
TSLA   257.72 (-1.85%)
NVDA   413.38 (-2.13%)
NIO   8.53 (-3.29%)
BABA   84.44 (-1.52%)
AMD   96.64 (-3.69%)
T   15.34 (-1.35%)
F   12.21 (-1.21%)
MU   68.47 (-1.74%)
CGC   0.80 (-7.75%)
GE   113.70 (-1.00%)
DIS   83.08 (+0.63%)
AMC   7.81 (-4.29%)
PFE   33.01 (-1.81%)
PYPL   58.86 (-3.29%)
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Top-Rated StocksTop-Rated
NASDAQ:GOOG

Alphabet (GOOG) Stock Forecast, Price & News

$132.47
-2.12 (-1.58%)
(As of 02:16 PM ET)
Compare
Today's Range
$131.09
▼
$133.19
50-Day Range
$119.53
▼
$138.99
52-Week Range
$83.45
▼
$139.93
Volume
13.34 million shs
Average Volume
26.89 million shs
Market Capitalization
$1.67 trillion
P/E Ratio
28.07
Dividend Yield
N/A
Price Target
$130.94
ProfileAnalyst RatingsChartCompetitorsEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsShort InterestSocial MediaSustainability

Alphabet MarketRank™ Forecast

Analyst Rating
Buy
3.00 Rating Score
Upside/​Downside
1.3% Downside
$130.94 Price Target
Short Interest
Healthy
0.25% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.46mentions of Alphabet in the last 14 days
Based on 25 Articles This Week
Insider Trading
Selling Shares
$12.22 M Sold Last Quarter
Proj. Earnings Growth
18.49%
From $5.68 to $6.73 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

1.97 out of 5 stars

Computer And Technology Sector

419th out of 586 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

39th out of 59 stocks

See Top Rated MarketRank™ Stocks Here

GOOG stock logo

About Alphabet (NASDAQ:GOOG) Stock

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Price History

GOOG Stock News Headlines

September 21, 2023 | marketbeat.com
3 Reasons this Tech Giant is Going Back to Highs
Microsoft's 15% dip was just what the doctor ordered, and after putting in a definitive low during the final weeks of August, the stock is trending up again
September 21, 2023 | marketbeat.com
3 Reasons This Tech Giant Is Going Back To Highs (GOOG)
Microsoft's 15% dip was just what the doctor ordered, and after putting in a definitive low during the final weeks of August, the stock is trending up again
September 21, 2023 | Chaikin Analytics (Ad)
This is the #1 Stock to Buy for the AI Tidal Wave
Marc Chaikin warned people about NVDA before its 2023 bull run - now he’s naming his next pick or the AI tidal wave. Learn more here.
September 11, 2023 | marketbeat.com
These are the Top 3 Sectors for 3rd Quarter Profit Growth (GOOG)
The Q3 earnings reporting is approaching quickly and the news will not all be good; These are the top sectors to watch for growth.
September 8, 2023 | marketbeat.com
AI 2.0 is Here: How to Invest in a Generational Opportunity (GOOG)
AI is sweeping the world but don't confuse apples with oranges; here's a look at the top 5 advancements in AI and who is using it.
August 31, 2023 | marketbeat.com
On Fire: 5 Best Artificial Intelligence Penny Stocks (GOOG)
The best artificial intelligence penny stocks might be on your list to get in on AI. Learn more about the best artificial intelligence penny stocks to buy now.
August 30, 2023 | marketbeat.com
How to Buy OpenAI Stock: A Guide (GOOG)
Can you buy OpenAI stock? Open AI is not yet publicly traded, but there are other ways you can get in on this branch of artificial intelligence. Learn more.
August 30, 2023 | marketbeat.com
7 Best AI Mutual Funds (and ETFs) to Sweep the AI Craze  (GOOG)
What are the best AI mutual funds, as AI continues to influence many sectors? Learn more about the best AI mutual funds to buy now with MarketBeat.
September 21, 2023 | Chaikin Analytics (Ad)
This Stock Could Go Up 66% or More.
Marc Chaikin built the system that isolated NVDA before it became the best-performing stock of 2023.  Click here to get his latest buy.  More here.
August 30, 2023 | marketbeat.com
What is a Blue Chip Company? Overview and Examples (GOOG)
A blue chip is a publicly traded, well-established, financially sound company. Learn more about blue chips with MarketBeat.
August 24, 2023 | marketbeat.com
11 Best Growth Stocks to Buy Now
Growth stocks are companies that grow sales and earnings at a faster rate than the market average. Learn more about the best growth stocks to buy now.
August 22, 2023 | marketbeat.com
3 Smart AI ETFs For Intelligent Passive Investing Needs (GOOG)
These AI ETFs can benefit from a multi-trillion growth opportunity that is in the early innings and has years to run for investors.
September 21, 2023 | finance.yahoo.com
Here’s What Drove Alphabet (GOOG)’s Outperformance in Q2
September 21, 2023 | finance.yahoo.com
Broadcom Stock Is Falling as Google AI Chip Deal May Be at Risk. Who the Winners Are.
September 21, 2023 | investorplace.com
GOOG Stock: What’s Next After its Latest AI Rally?
September 20, 2023 | finance.yahoo.com
Google Emails, Memos Hidden From Web as DOJ Caves to Pressure
September 20, 2023 | benzinga.com
Why Alphabet Shares Are Diving
September 20, 2023 | finance.yahoo.com
Google sued for negligence after man drove off collapsed bridge while following map directions
September 20, 2023 | seekingalpha.com
Google TPU And Broadcom
September 20, 2023 | seekingalpha.com
Google: Shares Are Up, Still Worth Buying
September 20, 2023 | seekingalpha.com
Labor Dispute Lights Up YouTube's Role In Google's Search For Consumer Entertainment Time
September 19, 2023 | seekingalpha.com
Google: The Only Tech Mega Cap I'd Buy Now (Rating Downgrade)
September 19, 2023 | seekingalpha.com
Google: A Dividend Could Be In The Works For This Cash Cow
September 18, 2023 | msn.com
Why Alphabet is the "Magnificent Seven" AI Stock to Beat
September 18, 2023 | finance.yahoo.com
Why a new Amazon lawsuit could result in a 'breakup of the company'
September 15, 2023 | finance.yahoo.com
UPDATE 1-US judge will not order DOJ official to exit Google advertising case
September 15, 2023 | finance.yahoo.com
US judge will not order DOJ official to exit Google advertising case
See More Headlines
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GOOG Company Calendar

Last Earnings
7/25/2023
Today
9/21/2023
Next Earnings (Estimated)
10/24/2023
Fiscal Year End
12/31/2023
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Sector
Computer and Technology
Current Symbol
NASDAQ:GOOG
CUSIP
N/A
CIK
1652044
Web
www.google.com
Phone
(650) 253-0000
Fax
650-253-0001
Employees
181,798
Year Founded
2015

Price Target and Rating

Average Stock Price Forecast
$130.94
High Stock Price Forecast
$160.00
Low Stock Price Forecast
$118.00
Forecasted Upside/Downside
-2.7%
Consensus Rating
Buy
Rating Score (0-4)
3.00
Research Coverage
13 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$4.72
Trailing P/E Ratio
28.51
Forward P/E Ratio
23.70
P/E Growth
1.6
Net Income
$59.97 billion
Net Margins
21.05%
Pretax Margin
25.38%
Return on Equity
23.49%
Return on Assets
16.52%

Debt

Debt-to-Equity Ratio
0.05
Current Ratio
2.17
Quick Ratio
2.14

Sales & Book Value

Annual Sales
$282.84 billion
Price / Sales
6.00
Cash Flow
$5.74 per share
Price / Cash Flow
23.45
Book Value
$20.00 per share
Price / Book
6.73

Miscellaneous

Outstanding Shares
12,609,000,000
Free Float
10,971,091,000
Market Cap
$1.70 trillion
Optionable
Optionable
Beta
1.06

Social Links

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Key Executives

  • Mr. Sundar PichaiMr. Sundar Pichai (Age 50)
    CEO & Director
    Comp: $7.95M
  • Ms. Ruth M. PoratMs. Ruth M. Porat (Age 65)
    Pres, Chief Investment Officer, Sr. VP & CFO
    Comp: $1.79M
  • Mr. Lawrence Edward Page (Age 50)
    Co-Founder & Director
    Comp: $1
  • Mr. Sergey BrinMr. Sergey Brin (Age 49)
    Co-Founder & Director
    Comp: $1
  • Mr. J. Kent WalkerMr. J. Kent Walker (Age 62)
    Pres of Global Affairs, Chief Legal Officer & Company Sec.
    Comp: $1.79M
  • Dr. Prabhakar RaghavanDr. Prabhakar Raghavan (Age 62)
    Sr. VP of Knowledge and Information - Google
    Comp: $1.79M
  • Mr. Philipp SchindlerMr. Philipp Schindler (Age 52)
    Sr. VP & Chief Bus. Officer of Google
    Comp: $1.79M
  • Ms. Amie Thuener O'TooleMs. Amie Thuener O'Toole (Age 48)
    Chief Accounting Officer & VP
  • Ms. Ellen West
    VP of Investor Relations
  • Ms. Fiona Clare Cicconi (Age 57)
    Chief People Officer

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













GOOG Stock - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

13 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 13 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings or view top-rated stocks.

What is Alphabet's stock price forecast for 2023?

13 brokerages have issued 12-month price objectives for Alphabet's shares. Their GOOG share price forecasts range from $118.00 to $160.00. On average, they anticipate the company's stock price to reach $130.94 in the next year. This suggests that the stock has a possible downside of 2.7%.
View analysts price targets for GOOG or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2023?

Alphabet's stock was trading at $88.73 at the start of the year. Since then, GOOG stock has increased by 51.7% and is now trading at $134.59.
View the best growth stocks for 2023 here.

Are investors shorting Alphabet?

Alphabet saw a increase in short interest in August. As of August 31st, there was short interest totaling 31,120,000 shares, an increase of 9.3% from the August 15th total of 28,470,000 shares. Based on an average daily volume of 22,960,000 shares, the short-interest ratio is currently 1.4 days.
View Alphabet's Short Interest.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, October 24th 2023.
View our GOOG earnings forecast.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) posted its earnings results on Tuesday, July, 25th. The information services provider reported $1.44 EPS for the quarter, topping analysts' consensus estimates of $1.32 by $0.12. The information services provider earned $74.60 billion during the quarter, compared to analyst estimates of $72.85 billion. Alphabet had a net margin of 21.05% and a trailing twelve-month return on equity of 23.49%. The business's revenue was up 7.1% on a year-over-year basis. During the same quarter in the previous year, the firm posted $1.21 EPS.
Read the conference call transcript.

What ETFs hold Alphabet's stock?

ETFs with the largest weight of Alphabet (NASDAQ:GOOG) stock in their portfolio include Communication Services Select Sector SPDR Fund (XLC), iShares Global Comm Services ETF (IXP), Fidelity MSCI Communication Services Index ETF (FCOM), Vanguard Communication Services ETF (VOX), American Customer Satisfaction ETF (ACSI), Invesco NASDAQ Internet ETF (PNQI), Motley Fool 100 Index ETF (TMFC) and ProShares Ultra Communication Services (LTL).

When did Alphabet's stock split?

Shares of Alphabet split on Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly issued shares were issued to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

What is Alphabet's stock symbol?

Alphabet trades on the NASDAQ under the ticker symbol "GOOG."

Who are Alphabet's major shareholders?

Alphabet's stock is owned by many different retail and institutional investors. Top institutional investors include BlackRock Inc. (2.85%), Bank Julius Baer & Co. Ltd Zurich (1.58%), State Street Corp (1.51%), Geode Capital Management LLC (0.78%), JPMorgan Chase & Co. (0.68%) and Capital International Investors (0.64%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Sergey Brin and Sundar Pichai.
View institutional ownership trends.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Alphabet's stock price today?

One share of GOOG stock can currently be purchased for approximately $134.59.

How much money does Alphabet make?

Alphabet (NASDAQ:GOOG) has a market capitalization of $1.70 trillion and generates $282.84 billion in revenue each year. The information services provider earns $59.97 billion in net income (profit) each year or $4.72 on an earnings per share basis.

How many employees does Alphabet have?

The company employs 181,798 workers across the globe.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
How can I contact Alphabet?

Alphabet's mailing address is 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA, 94043. The official website for the company is www.google.com. The information services provider can be reached via phone at (650) 253-0000 or via fax at 650-253-0001.

This page (NASDAQ:GOOG) was last updated on 9/21/2023 by MarketBeat.com Staff

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