Alphabet (GOOG) Stock Price, News & Analysis

+1.86 (+1.06%)
(As of 05/17/2024 ET)
Today's Range
50-Day Range
52-Week Range
16.55 million shs
Average Volume
22.77 million shs
Market Capitalization
$2.19 trillion
P/E Ratio
Dividend Yield
Price Target

Alphabet MarketRank™ Stock Analysis

Analyst Rating
3.00 Rating Score
6.6% Downside
$165.67 Price Target
Short Interest
0.31% of Shares Sold Short
Dividend Strength
Upright™ Environmental Score
News Sentiment
0.49mentions of Alphabet in the last 14 days
Based on 118 Articles This Week
Insider Trading
Selling Shares
$41.23 M Sold Last Quarter
Proj. Earnings Growth
From $7.64 to $8.70 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

3.45 out of 5 stars

Computer And Technology Sector

249th out of 590 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

22nd out of 59 stocks

GOOG stock logo

About Alphabet Stock (NASDAQ:GOOG)

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Stock Price History

GOOG Stock News Headlines

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Big Short trader Michael Burry has initiated a large position in physical gold - here's why the market should pay attention.
Alphabet Inc. (NASDAQ:GOOG) CEO Sells $3,897,450.00 in Stock
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Digital advertising verification and measurement solutions provider DoubleVerify Holdings Inc. (NYSE: DV) shares took a 39% plunge on its Q1 2024 earnings
The Trade Desk Raised Forecasts Means Ad Spending is Back, Maybe (GOOG)
The Trade Desk Inc. (NASDAQ: TTD) is one of the largest artificial intelligence (AI) powered demand-side programmatic advertising platform providers
YouTube blocks Hong Kong protest anthem after court injunction bans song in the city
YouTube has blocked access to videos of a protest song in Hong Kong to comply with a removal order, days after a court approved an injunction to ban the song in the city
Garmin Navigates to New Highs Driven By Wearables Trend (GOOG)
Garmin posted record first-quarter revenues in its Fitness, Outdoors, Aviation, and Marine segments and reaffirmed full-year 2024 guidance.
Pinterest Prospers From AI Boosting Shop-Ability and Relevance (GOOG)
Social commerce platform Pinterest Inc. (NYSE: PINS) shares are climbing towards 52-week highs on the heels of a spectacular Q1 2024 earnings report. The rebo
3 Dividend-Paying Tech Stocks to Buy in May
Where Will Alphabet Be in 5 Years?
3 Cheap AI Stocks to Buy Now: May 2024
See More Headlines
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Company Calendar

Last Earnings
Ex-Dividend for 6/17 Dividend
Dividend Payable
Next Earnings (Estimated)
Fiscal Year End

Industry, Sector and Symbol

Computer programming, data processing, & other computer related
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Rating Score (0-4)
Research Coverage
6 Analysts


Net Income
$73.80 billion
Pretax Margin


Sales & Book Value

Annual Sales
$307.39 billion
Cash Flow
$6.97 per share
Book Value
$23.70 per share


Outstanding Shares
Free Float
Market Cap
$2.19 trillion

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GOOG Stock Analysis - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

6 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 6 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings
or view top-rated stocks.

What is Alphabet's stock price target for 2024?

6 analysts have issued 1 year price objectives for Alphabet's stock. Their GOOG share price targets range from $140.00 to $185.00. On average, they predict the company's share price to reach $165.67 in the next year. This suggests that the stock has a possible downside of 6.6%.
View analysts price targets for GOOG
or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2024?

Alphabet's stock was trading at $140.93 at the start of the year. Since then, GOOG stock has increased by 25.8% and is now trading at $177.29.
View the best growth stocks for 2024 here

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, July 23rd 2024.
View our GOOG earnings forecast

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) issued its quarterly earnings data on Thursday, April, 25th. The information services provider reported $1.89 EPS for the quarter, beating analysts' consensus estimates of $1.51 by $0.38. The information services provider had revenue of $80.54 billion for the quarter, compared to analyst estimates of $78.75 billion. Alphabet had a net margin of 25.90% and a trailing twelve-month return on equity of 29.52%. The company's revenue for the quarter was up 15.4% on a year-over-year basis. During the same period in the previous year, the business earned $1.17 EPS.
Read the conference call transcript

How often does Alphabet pay dividends? What is the dividend yield for Alphabet?

Alphabet announced a -- dividend on Thursday, April 25th. Investors of record on Monday, June 10th will be given a dividend of $0.20 per share on Monday, June 17th. The ex-dividend date of this dividend is Monday, June 10th.
Read our dividend analysis for GOOG

When did Alphabet's stock split?

Alphabet shares split on the morning of Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly issued shares were issued to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a number of institutional and retail investors. Top institutional shareholders include Vanguard Group Inc. (3.33%), Price T Rowe Associates Inc. MD (0.72%), Capital International Investors (0.71%), JPMorgan Chase & Co. (0.68%), Bank of New York Mellon Corp (0.37%) and Capital World Investors (0.37%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Ruth Porat, Sergey Brin and Sundar Pichai.
View institutional ownership trends

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
This page (NASDAQ:GOOG) was last updated on 5/18/2024 by Staff

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