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Top-Rated StocksTop-Rated
NASDAQ:GOOG

Alphabet (GOOG) Stock Forecast, Price & News

$123.59
+0.92 (+0.75%)
(As of 02:22 PM ET)
Compare
Today's Range
$122.42
▼
$124.29
50-Day Range
$104.00
▼
$127.91
52-Week Range
$83.45
▼
$129.55
Volume
12.70 million shs
Average Volume
29.51 million shs
Market Capitalization
$1.57 trillion
P/E Ratio
27.53
Dividend Yield
N/A
Price Target
$132.80
ProfileAnalyst RatingsChartCompetitorsEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsShort InterestSocial MediaSustainability

Alphabet MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.94 Rating Score
Upside/​Downside
7.5% Upside
$132.80 Price Target
Short Interest
Healthy
0.28% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.40mentions of Alphabet in the last 14 days
Based on 24 Articles This Week
Insider Trading
Selling Shares
$32.54 M Sold Last Quarter
Proj. Earnings Growth
15.53%
From $5.41 to $6.25 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.04 out of 5 stars

Computer And Technology Sector

306th out of 598 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

27th out of 61 stocks

See Top Rated MarketRank™ Stocks Here

GOOG stock logo

About Alphabet (NASDAQ:GOOG) Stock

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

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GOOG Stock News Headlines

June 1, 2023 | marketbeat.com
Is CXApp Inc.an AI Contender or Pretender? (GOOG)
CXApp Inc. (NASDAQ: CXAI) shares have been caught up in the artificial intelligence (AI) mania. On no news, its shares spiked to $21 on April 23, 2023, and have
May 31, 2023 | marketbeat.com
UiPath Stock Has Short-Term Pain for Long-Term AI Gain (GOOG)
UiPath Inc. shares took an initial dive on its fiscal Q1 2024 earnings release. The culprit was lowered fiscal Q2 2024 revenue guidance that spooked investors
June 9, 2023 | Edge On The Street (Ad)
Soaring EV Industry Keeps Investor Focus on Lithium
The need for lithium keeps going up, up, up with the mass adoption of electric vehicles. The lithium demand for EV batteries alone is now double the rate of lithium production.
May 23, 2023 | marketbeat.com
Can IonQ Be the Leader in Quantum Computing as a Service? (GOOG)
Quantum computing has become more of a reality. The growth of artificial intelligence (AI) applications continues to drive the sector.
May 23, 2023 | marketbeat.com
C3.ai Executes a Rope-a-Dope Attack on Sleeping Bears (GOOG)
Enterprise artificial intelligence (AI) software provider C3.ai Inc. (NASDAQ: AI) surprised investors by raising its fiscal Q4 2023 earnings two weeks before
May 22, 2023 | marketbeat.com
Don’t Get Burned By The AI Boom  (GOOG)
AI is booming and sustaining business for tech companies, but investors should not expect another period of wild growth: AI is the natural evolution of tech.
May 16, 2023 | marketbeat.com
As China Wakes Up, Baidu Gets Noticed (GOOG)
Baidu has just reported its first quarter 2023 earnings, posting double-digit growth across the board. Economic indicators, analyst targets point to a new rally
May 9, 2023 | marketbeat.com
Will ChatGPT Be the Final Nail in the Coffin for Chegg? (GOOG)
Personalized online student learning platform provider Chegg Inc. (NYSE: CHGG) shares were crushed as it warned that growing ChatGPT usage was hurting its b
June 9, 2023 | Edge On The Street (Ad)
Soaring EV Industry Keeps Investor Focus on Lithium
The need for lithium keeps going up, up, up with the mass adoption of electric vehicles. The lithium demand for EV batteries alone is now double the rate of lithium production.
May 9, 2023 | marketbeat.com
Snap Proves More DAUs Don’t Mean More Revenues (GOOG)
Video messaging media company Snap Inc. (NYSE: SNAP) stock was punished with a (27%) haircut after releasing its Q 2023 earnings report.
June 8, 2023 | markets.businessinsider.com
Wells Fargo Initiates a Hold Rating on Alphabet Class C (GOOG)
June 8, 2023 | msn.com
Why Alphabet Rose 14.5% in May
June 8, 2023 | msn.com
Alphabet Inc. (GOOG) Is Considered a Good Investment by Brokers: Is That True?
June 8, 2023 | finance.yahoo.com
Google Contract Staff That Helped Train AI Seek To Unionize
June 8, 2023 | finance.yahoo.com
Google Transforming Android Phones With New AI-Powered Features
June 8, 2023 | finance.yahoo.com
Google Union Pushes Back on Three-Day Return-to-Office Mandate
June 8, 2023 | seekingalpha.com
Google: The Power Of AI - Transforming Advertising Revenue Growth From Zero To Hero
June 8, 2023 | seekingalpha.com
Google Introduces A Differentiated GTM Strategy For Generative AI
June 8, 2023 | americanbankingnews.com
Alphabet Inc. (NASDAQ:GOOG) Major Shareholder 2019 Gp L.L.C. Gv Sells 22,434 Shares of Stock
June 8, 2023 | finance.yahoo.com
Letter: Open source is better model for AI than Google’s cloud provider
June 7, 2023 | americanbankingnews.com
Alphabet (NASDAQ:GOOG) Hits New 12-Month High at $127.55
June 6, 2023 | seekingalpha.com
Google: Search And AI, Not Search Or AI (Rating Upgrade)
June 5, 2023 | finance.yahoo.com
Texas wins round against Google as antitrust lawsuit returned to Lone Star state
June 5, 2023 | finance.yahoo.com
UPDATE 2-Texas wins round against Google as antitrust lawsuit returned to Lone Star state
June 5, 2023 | americanbankingnews.com
Alphabet Inc. (NASDAQ:GOOG) Major Shareholder 2019 Gp L.L.C. Gv Sells 16,633 Shares
June 3, 2023 | americanbankingnews.com
Alphabet Inc. (NASDAQ:GOOG) Director Sells $1,195,648.20 in Stock
June 2, 2023 | finance.yahoo.com
Microsoft Is Hiking Up the Price of Its Powerful New Office Software
See More Headlines

GOOG Price History

GOOG Company Calendar

Last Earnings
4/25/2023
Today
6/09/2023
Next Earnings (Estimated)
7/25/2023
Fiscal Year End
12/31/2023
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Sector
Computer and Technology
Current Symbol
NASDAQ:GOOG
CUSIP
N/A
CIK
1652044
Web
www.google.com
Phone
(650) 253-0000
Fax
650-253-0001
Employees
156,500
Year Founded
2015

Price Target and Rating

Average Stock Price Forecast
$132.80
High Stock Price Forecast
$155.50
Low Stock Price Forecast
$118.00
Forecasted Upside/Downside
+8.3%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.94
Research Coverage
17 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$4.49
Trailing P/E Ratio
27.32
Forward P/E Ratio
22.67
P/E Growth
1.57
Net Income
$59.97 billion
Net Margins
20.58%
Pretax Margin
24.81%
Return on Equity
22.84%
Return on Assets
16.18%

Debt

Debt-to-Equity Ratio
0.05
Current Ratio
2.35
Quick Ratio
2.32

Sales & Book Value

Annual Sales
$282.84 billion
Price / Sales
5.51
Cash Flow
$5.91 per share
Price / Cash Flow
20.74
Book Value
$20.00 per share
Price / Book
6.13

Miscellaneous

Outstanding Shares
12,697,000,000
Free Float
11,047,660,000
Market Cap
$1.56 trillion
Optionable
Optionable
Beta
1.09

Social Links


Key Executives

  • Sundar PichaiSundar Pichai
    Chief Executive Officer & Director
  • Ruth M. PoratRuth M. Porat
    Chief Financial Officer & Senior Vice President
  • Amie Thuener O'TooleAmie Thuener O'Toole
    Chief Accounting Officer & Vice President
  • Cory R. Ondrejka
    Vice President
  • Juan Rajlin
    Treasurer & Vice President

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













GOOG Stock - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

17 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 1 hold rating and 16 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings or view top-rated stocks.

What is Alphabet's stock price forecast for 2023?

17 analysts have issued 1-year target prices for Alphabet's stock. Their GOOG share price forecasts range from $118.00 to $155.50. On average, they anticipate the company's share price to reach $132.80 in the next twelve months. This suggests a possible upside of 8.3% from the stock's current price.
View analysts price targets for GOOG or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2023?

Alphabet's stock was trading at $88.73 at the start of the year. Since then, GOOG shares have increased by 38.3% and is now trading at $122.67.
View the best growth stocks for 2023 here.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, July 25th 2023.
View our GOOG earnings forecast.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) issued its earnings results on Tuesday, April, 25th. The information services provider reported $1.17 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.06 by $0.11. The information services provider earned $69.79 billion during the quarter, compared to analysts' expectations of $68.80 billion. Alphabet had a trailing twelve-month return on equity of 22.84% and a net margin of 20.58%. The firm's revenue for the quarter was up 2.6% compared to the same quarter last year. During the same quarter last year, the company posted $1.23 EPS.
Read the conference call transcript.

What ETFs hold Alphabet's stock?

ETFs with the largest weight of Alphabet (NASDAQ:GOOG) stock in their portfolio include Fidelity MSCI Communication Services Index ETF (FCOM), iShares Global Comm Services ETF (IXP), Communication Services Select Sector SPDR Fund (XLC), Vanguard Communication Services ETF (VOX), Invesco NASDAQ Internet ETF (PNQI), ProShares Ultra Communication Services (LTL), Motley Fool 100 Index ETF (TMFC) and T. Rowe Price Blue Chip Growth ETF (TCHP).

When did Alphabet's stock split?

Alphabet shares split on Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly issued shares were payable to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

What is Alphabet's stock symbol?

Alphabet trades on the NASDAQ under the ticker symbol "GOOG."

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a number of institutional and retail investors. Top institutional investors include BlackRock Inc. (2.88%), State Street Corp (1.51%), Price T Rowe Associates Inc. MD (0.96%), FMR LLC (0.83%), Geode Capital Management LLC (0.77%) and JPMorgan Chase & Co. (0.56%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Sergey Brin and Sundar Pichai.
View institutional ownership trends.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Alphabet's stock price today?

One share of GOOG stock can currently be purchased for approximately $122.67.

How much money does Alphabet make?

Alphabet (NASDAQ:GOOG) has a market capitalization of $1.56 trillion and generates $282.84 billion in revenue each year. The information services provider earns $59.97 billion in net income (profit) each year or $4.49 on an earnings per share basis.

How many employees does Alphabet have?

The company employs 156,500 workers across the globe.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
How can I contact Alphabet?

Alphabet's mailing address is 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA, 94043. The official website for the company is www.google.com. The information services provider can be reached via phone at (650) 253-0000 or via fax at 650-253-0001.

This page (NASDAQ:GOOG) was last updated on 6/9/2023 by MarketBeat.com Staff

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