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NVDA   481.87 (+0.77%)
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T   16.27 (+0.56%)
F   10.64 (+2.60%)
MU   76.99 (+1.14%)
CGC   0.56 (+3.70%)
GE   119.19 (+0.29%)
DIS   92.86 (+0.39%)
AMC   7.22 (+7.76%)
PFE   30.10 (+1.38%)
PYPL   58.38 (-0.15%)
XOM   103.54 (-0.35%)

Alphabet Stock Price, News & Analysis (NASDAQ:GOOG)

$136.69
-1.93 (-1.39%)
(As of 01:40 PM ET)
Compare
Today's Range
$136.61
▼
$139.67
50-Day Range
$123.40
▼
$141.70
52-Week Range
$85.57
▼
$142.38
Volume
10.86 million shs
Average Volume
25.63 million shs
Market Capitalization
$1.71 trillion
P/E Ratio
26.24
Dividend Yield
N/A
Price Target
$130.69
Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSocial MediaSustainability

Alphabet MarketRank™ Stock Analysis

Analyst Rating
Buy
3.00 Rating Score
Upside/​Downside
5.8% Downside
$130.69 Price Target
Short Interest
Healthy
0.27% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.75mentions of Alphabet in the last 14 days
Based on 17 Articles This Week
Insider Trading
Selling Shares
$23.40 M Sold Last Quarter
Proj. Earnings Growth
15.83%
From $5.75 to $6.66 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.04 out of 5 stars

Computer And Technology Sector

390th out of 597 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

38th out of 58 stocks

See Top Rated MarketRank™ Stocks Here

GOOG stock logo

About Alphabet Stock (NASDAQ:GOOG)

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Stock Price History

GOOG Stock News Headlines

November 29, 2023 | marketbeat.com
These are the top sectors for blue chip growth in 2024 (GOOG)
The sector results will be mixed in 2024 but the Health Care, Communications and Technology sectors (and some of their stocks) will post robust gains.
November 24, 2023 | marketbeat.com
Nissan, Eli Lilly rise; Nvidia, Alphabet fall, 11/24/2023
Stocks that traded heavily or had substantial price changes on Friday: Nissan, Eli Lilly rise; Nvidia, Alphabet fall
November 29, 2023 | Autonomix (Ad)
[Investor Alert] Potential Breakthrough Medical Tech Investment Opportunity
Autonomix has patented technology that can detect and target nerve signals at an accuracy never seen before, a $100B opportunity. Now the team with almost $600M in exits is planning to list Autonomix on the Nasdaq. And you can invest in Autonomix ahead of their intended Nasdaq listing.* *Disclosure: This is a paid advertisement for Autonomix’s Regulation A+ Offering. Please read the offering circular at invest.autonomix.com
November 21, 2023 | marketbeat.com
The Trade Desk train returns to the station (GOOG)
Programmatic AdTech platform provider The Trade Desk saw its shares plunge 30% after reporting a strong Q3 earnings report followed by soft Q4 guidance
November 8, 2023 | marketbeat.com
Analyzing the S&P 500 index, NASDAQ and the Russell 2000 charts (GOOG)
The U.S. stock market benchmark indexes have declined since peaking in the summer months of July and August 2023. Interest rate hikes
November 8, 2023 | marketbeat.com
Investing in large cap stocks: Diving into big caps (GOOG)
Large-cap, or big-cap companies, have a market capitalization value of more than $10 billion. Learn more about how to invest in large-cap stocks.
November 8, 2023 | marketbeat.com
Should you buy Western Digital and sell Seagate stock? (GOOG)
Data is generated every second around the clock. Oceans and oceans of data are all around us. That data has to be stored somewhere to be analyzed and used for
November 1, 2023 | marketbeat.com
Snapchat. Time to buy or time to fly? Here’s why (GOOG)
Social media platform Snap Inc. (NYSE: SNAP) had a mixed bag of results for its third quarter of 2023, but it's apparent that North
November 29, 2023 | Autonomix (Ad)
[Investor Alert] Potential Breakthrough Medical Tech Investment Opportunity
Autonomix has patented technology that can detect and target nerve signals at an accuracy never seen before, a $100B opportunity. Now the team with almost $600M in exits is planning to list Autonomix on the Nasdaq. And you can invest in Autonomix ahead of their intended Nasdaq listing.* *Disclosure: This is a paid advertisement for Autonomix’s Regulation A+ Offering. Please read the offering circular at invest.autonomix.com
November 1, 2023 | marketbeat.com
Spotify electrifies on its metrics. Time to buy? (GOOG)
Global streaming audio platform Spotify Technology SA (NASDAQ: SPOT) had an impressive third quarter of 2023. Its metrics have improved, and the integration
October 30, 2023 | marketbeat.com
Should you buy Mattel and sell Hasbro stock? Here’s why (GOOG)
The two largest publicly traded toy companies sold off sharply after earnings, but investors don't have to look too far to find reasons to buy each stock
October 30, 2023 | marketbeat.com
2 fallen cybersecurity stocks for patient bargain hunters (GOOG)
Here are two cybersecurity stocks with the potential for a turnaround, risk-tolerant for patient investors looking to pay less during a volatile period
November 29, 2023 | investorplace.com
GOOG Stock: Will 2024 be Alphabet’s ‘Year of AI?’
November 28, 2023 | msn.com
Alphabet (NASDAQ:GOOG) Rises on Potential Recovery of Digital Ads
November 28, 2023 | finance.yahoo.com
3 Artificial Intelligence (AI) Stocks That Should Change the World (and Make Many Millionaires)
November 28, 2023 | fool.com.au
Better Buy: Nvidia vs. Alphabet stock
November 27, 2023 | finance.yahoo.com
Jeff Bezos Was An Early Investor In Google — A Move That Could Have Made Him A Billionaire Outside Of Amazon. He Took A Gamble Because He Believed In The Founders: 'I Just Fell In Love With Larry And Sergey'
November 23, 2023 | msn.com
AMZN, GOOG, MSFT: Leading Hedge Fund Expert Favors These 3 Tech Stocks
November 23, 2023 | finance.yahoo.com
UPDATE 1-YouTuber sues Google Spain for alleged wrongful dismissal
November 23, 2023 | finance.yahoo.com
YouTuber sues Google Spain for wrongful dismissal
November 22, 2023 | insidermonkey.com
Alphabet Inc. (GOOG)
November 22, 2023 | investorplace.com
Alphabet’s Potential: Why GOOG Stock Remains a Top Pick in the AI Era
November 21, 2023 | msn.com
Should I buy this FTSE 100 stock after it doubled down on Alphabet shares?
November 21, 2023 | seekingalpha.com
Microsoft Vs. Google: How The OpenAI Saga Affects Their Competitive Positions
November 21, 2023 | finance.yahoo.com
Horos Asset Management Exited Alphabet (GOOG) Following a Strong Performance
November 20, 2023 | finance.yahoo.com
OpenAI’s Future Is in Question. What It Means for Google, Amazon, and Nvidia.
November 20, 2023 | msn.com
Nvidia Partners With Alphabet Spinoff on Drug Discovery Tech
See More Headlines
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Company Calendar

Last Earnings
10/24/2023
Today
11/29/2023
Fiscal Year End
12/31/2023
Next Earnings (Estimated)
2/01/2024
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Sector
Computer and Technology
Current Symbol
NASDAQ:GOOG
CUSIP
N/A
CIK
1652044
Web
www.google.com
Phone
(650) 253-0000
Fax
650-253-0001
Employees
182,381
Year Founded
2015

Price Target and Rating

Average Stock Price Target
$130.69
High Stock Price Target
$160.00
Low Stock Price Target
$118.00
Potential Upside/Downside
-5.7%
Consensus Rating
Buy
Rating Score (0-4)
3.00
Research Coverage
10 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$5.21
Trailing P/E Ratio
26.61
Forward P/E Ratio
24.11
P/E Growth
1.54
Net Income
$59.97 billion
Net Margins
22.46%
Pretax Margin
26.40%
Return on Equity
25.24%
Return on Assets
17.63%

Debt

Debt-to-Equity Ratio
0.05
Current Ratio
2.04
Quick Ratio
2.01

Sales & Book Value

Annual Sales
$282.84 billion
Price / Sales
6.13
Cash Flow
$5.95 per share
Price / Cash Flow
23.29
Book Value
$21.83 per share
Price / Book
6.35

Miscellaneous

Outstanding Shares
12,516,000,000
Free Float
10,890,172,000
Market Cap
$1.73 trillion
Optionable
Optionable
Beta
1.05

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Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Alphabet was last updated on Thursday, November 16, 2023 at 12:00 AM.

Pros

Here are some ways that investors could benefit from investing in Google:

  • Google's dominance in the search engine market, with a large user base and strong advertising revenue, provides a stable source of income.
  • Google's expansion into cloud computing services, such as Google Cloud Platform, offers potential for growth and diversification.
  • Google's strong focus on innovation and investment in research and development ensures a continuous stream of new products and services.
  • Google's leadership in artificial intelligence and machine learning technologies gives it a competitive edge in various industries.
  • Google's strong financial performance, with consistent revenue growth and profitability, makes it an attractive investment option.

Cons

Investors should be bearish about investing in Google for these reasons:

  • Google faces regulatory scrutiny and antitrust challenges, which could result in fines or restrictions on its business practices.
  • Google's dependence on advertising revenue makes it vulnerable to changes in the advertising industry and shifts in consumer behavior.
  • Google's competition in various markets, such as cloud computing and digital advertising, is intensifying, which could impact its market share and profitability.
  • Google's investments in moonshot projects and acquisitions may not always yield positive returns, leading to potential financial risks.
  • Google's stock price is subject to market volatility and can be influenced by factors such as economic conditions, investor sentiment, and industry trends.














GOOG Stock Analysis - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

10 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 10 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings or view top-rated stocks.

What is Alphabet's stock price target for 2024?

10 Wall Street analysts have issued twelve-month price objectives for Alphabet's stock. Their GOOG share price targets range from $118.00 to $160.00. On average, they predict the company's share price to reach $130.69 in the next twelve months. This suggests that the stock has a possible downside of 4.6%.
View analysts price targets for GOOG or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2023?

Alphabet's stock was trading at $88.73 at the beginning of the year. Since then, GOOG shares have increased by 54.5% and is now trading at $137.05.
View the best growth stocks for 2023 here.

Are investors shorting Alphabet?

Alphabet saw a increase in short interest in November. As of November 15th, there was short interest totaling 34,360,000 shares, an increase of 13.8% from the October 31st total of 30,200,000 shares. Based on an average daily volume of 20,940,000 shares, the short-interest ratio is presently 1.6 days.
View Alphabet's Short Interest.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, February 1st 2024.
View our GOOG earnings forecast.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) issued its earnings results on Tuesday, October, 24th. The information services provider reported $1.55 earnings per share for the quarter, beating analysts' consensus estimates of $1.45 by $0.10. The information services provider had revenue of $64.05 billion for the quarter, compared to analysts' expectations of $63.13 billion. Alphabet had a trailing twelve-month return on equity of 25.24% and a net margin of 22.46%.

What ETFs hold Alphabet's stock?

ETFs with the largest weight of Alphabet (NASDAQ:GOOG) stock in their portfolio include Communication Services Select Sector SPDR Fund (XLC), iShares Global Comm Services ETF (IXP), Fidelity MSCI Communication Services Index ETF (FCOM), Vanguard Communication Services ETF (VOX), American Customer Satisfaction ETF (ACSI), Invesco NASDAQ Internet ETF (PNQI), Motley Fool 100 Index ETF (TMFC) and ProShares Ultra Communication Services (LTL).

When did Alphabet's stock split?

Shares of Alphabet split on the morning of Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly created shares were payable to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a number of institutional and retail investors. Top institutional shareholders include FMR LLC (0.96%), JPMorgan Chase & Co. (0.77%), Morgan Stanley (0.55%), Northern Trust Corp (0.46%), Bank of New York Mellon Corp (0.39%) and Legal & General Group Plc (0.27%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Sergey Brin and Sundar Pichai.
View institutional ownership trends.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
This page (NASDAQ:GOOG) was last updated on 11/29/2023 by MarketBeat.com Staff

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