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Top-Rated StocksTop-Rated

Alphabet (GOOG) Stock Price, News & Analysis

$134.15
-2.49 (-1.82%)
(As of 09:34 AM ET)
Compare
Today's Range
$132.89
▼
$134.34
50-Day Range
$123.40
▼
$141.70
52-Week Range
$85.57
▼
$142.38
Volume
3.21 million shs
Average Volume
25.55 million shs
Market Capitalization
$1.68 trillion
P/E Ratio
25.75
Dividend Yield
N/A
Price Target
$130.60
Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSocial MediaSustainability

Alphabet MarketRank™ Stock Analysis

Analyst Rating
Buy
3.00 Rating Score
Upside/​Downside
4.4% Downside
$130.60 Price Target
Short Interest
Healthy
0.27% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.84mentions of Alphabet in the last 14 days
Based on 28 Articles This Week
Insider Trading
Selling Shares
$17.09 M Sold Last Quarter
Proj. Earnings Growth
15.83%
From $5.75 to $6.66 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.16 out of 5 stars

Communication Services Sector

8th out of 18 stocks

Internet Content & Information Industry

1st out of 4 stocks

See Top Rated MarketRank™ Stocks Here

GOOG stock logo

About Alphabet Stock (NASDAQ:GOOG)

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Stock Price History

GOOG Stock News Headlines

December 11, 2023 | marketbeat.com
Freshworks gets juiced on its AI customer engagement platform (GOOG)
Enterprise customer relationship management (CRM) software-as-a-service (SAAS) provider Freshworks Inc. has integrated artificial intelligence into its products
December 7, 2023 | marketbeat.com
Is Vimeo worth another look as it turns profitable? (GOOG)
The name Vimeo Inc. (NASDAQ: VMEO) may sound familiar to many. You may recall social media videos, training videos and music videos with the Vimeo watermark
December 11, 2023 | Wealthpress (Ad)
Trading Experts Call It “The Perfect Tesla Trade”
Thanks to a new discovery linked to shares of Tesla, regular folks can now target gains of 100% or more in six days or less. New research shows it’s happened 23 different times this year. The next trade is scheduled for this Thursday.
December 5, 2023 | marketbeat.com
Investing in quantum computing: A guide  (GOOG)
Investing in quantum computing may be a smart investment for your portfolio. Learn more about how to invest and some companies to consider.
December 4, 2023 | marketbeat.com
Why do tech stocks go down when interest rates rise?
Why do tech stocks go down when interest rates rise? We’ll look at the relationship between both and what might happen during a recession.
December 4, 2023 | marketbeat.com
Pure Storage stock fumbles for a rare buying opportunity (GOOG)
Enterprise flash data storage solutions provider Pure Storage Inc. (NYSE: PSTG) stock took a rare sell-off when it guided down its Q4 2023 revenue guidance
December 4, 2023 | marketbeat.com
Doing Your Holiday Shopping? These Stocks Might Make Great Gifts (GOOG)
No matter which holiday you're planning gifts for, Christmas, Hanukkah, or some other occasion, there may be one great gift idea you haven't thought of yet.
November 29, 2023 | marketbeat.com
These are the top sectors for blue chip growth in 2024 (GOOG)
The sector results will be mixed in 2024 but the Health Care, Communications and Technology sectors (and some of their stocks) will post robust gains.
December 11, 2023 | Wealthpress (Ad)
Trading Experts Call It “The Perfect Tesla Trade”
Thanks to a new discovery linked to shares of Tesla, regular folks can now target gains of 100% or more in six days or less. New research shows it’s happened 23 different times this year. The next trade is scheduled for this Thursday.
November 24, 2023 | marketbeat.com
Nissan, Eli Lilly rise; Nvidia, Alphabet fall, 11/24/2023
Stocks that traded heavily or had substantial price changes on Friday: Nissan, Eli Lilly rise; Nvidia, Alphabet fall
November 21, 2023 | marketbeat.com
The Trade Desk train returns to the station (GOOG)
Programmatic AdTech platform provider The Trade Desk saw its shares plunge 30% after reporting a strong Q3 earnings report followed by soft Q4 guidance
December 9, 2023 | finance.yahoo.com
Is it Still Worthy to Invest Your Hard Earned Money in Alphabet (GOOG)?
December 8, 2023 | finance.yahoo.com
Why Is Alphabet (GOOG) a Lucrative Opportunity?
December 8, 2023 | seekingalpha.com
Google Crushes Microsoft's AI Monopoly
December 8, 2023 | msn.com
Sit Tight! Don’t Buy GOOG Stock Until 2024.
December 7, 2023 | msn.com
Alphabet and AMD fuel rise in Nasdaq
December 7, 2023 | msn.com
Wall St rises on Alphabet boost, payrolls data in focus
December 7, 2023 | theglobeandmail.com
Alphabet Launches New A.I. Model Called ‘Gemini’
December 7, 2023 | msn.com
Why Is Google Parent Alphabet Stock Soaring Today?
December 7, 2023 | finance.yahoo.com
Apple, Google are hiding something important about customer data, Senator says
December 7, 2023 | finance.yahoo.com
Would You Still Invest in Alphabet (GOOG) Based on Claret Asset Management’s Q3 Letter?
December 6, 2023 | msn.com
Alphabet unveils long-awaited Gemini AI model
December 6, 2023 | benzinga.com
Market Clubhouse Morning Memo - December 6th, 2023 (Trade Strategy For SPY, QQQ, AAPL, MSFT, TSLA, META, GOOGL, And NVDA)
December 6, 2023 | seekingalpha.com
Google: Still Great, But No Investment At $130
December 6, 2023 | americanbankingnews.com
Alphabet Inc. (NASDAQ:GOOG) Receives Consensus Rating of "Buy" from Analysts
December 4, 2023 | gurufocus.com
Fresh Del Monte: A Cheap but Cyclical Stock
December 2, 2023 | finance.yahoo.com
2 Reasons to Buy Alphabet, and 1 Reason to Sell
See More Headlines
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Company Calendar

Last Earnings
10/24/2023
Today
12/10/2023
Fiscal Year End
12/31/2023
Next Earnings (Estimated)
2/01/2024
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Internet Content & Information
Sub-Industry
Advertising
Sector
Communication Services
Current Symbol
NASDAQ:GOOG
CUSIP
N/A
CIK
1652044
Web
www.google.com
Phone
(650) 253-0000
Fax
650-253-0001
Employees
182,381
Year Founded
2015

Price Target and Rating

Average Stock Price Target
$130.60
High Stock Price Target
$160.00
Low Stock Price Target
$118.00
Potential Upside/Downside
-4.4%
Consensus Rating
Buy
Rating Score (0-4)
3.00
Research Coverage
9 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$5.21
Trailing P/E Ratio
26.23
Forward P/E Ratio
23.76
P/E Growth
1.45
Net Income
$59.97 billion
Net Margins
22.46%
Pretax Margin
26.40%
Return on Equity
25.24%
Return on Assets
17.63%

Debt

Debt-to-Equity Ratio
0.05
Current Ratio
2.04
Quick Ratio
2.01

Sales & Book Value

Annual Sales
$282.84 billion
Price / Sales
6.05
Cash Flow
$5.85 per share
Price / Cash Flow
23.36
Book Value
$20.00 per share
Price / Book
6.83

Miscellaneous

Outstanding Shares
12,516,000,000
Free Float
10,890,172,000
Market Cap
$1.71 trillion
Optionable
Optionable
Beta
1.04

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Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Alphabet was last updated on Sunday, December 10, 2023 at 7:06 PM.

Pros

Here are some ways that investors could benefit from investing in Google:

  • Google's strong financial performance, as evidenced by its Q3 2023 earnings report, with revenues growing 11% to $76.69 billion.
  • Continued growth in Google's advertising revenues, with YouTube Ads revenues growing 11.3% to $7.9 billion.
  • Google's focus on AI technology, with the development of AI-powered hardware like its Cloud Tensor processing unit (TPU) v5e, which is cost-efficient and versatile.
  • Google's AI platform, Vertex, which has seen a significant increase in projects, indicating strong interest in AI.
  • Google's dominant position in the streaming platform market, with over 150 million active monthly users on YouTube.

Cons

Investors should be bearish about investing in Google for these reasons:

  • Deceleration in Google Cloud Platform (GCP) growth compared to the previous quarter, which may raise concerns about the future growth potential of Google's cloud business.
  • Competition from other companies in the AI space, such as Alphabet's rivals Microsoft and Amazon, who can leverage AI technology in more specialized ways to meet business objectives.
  • The digital advertising slump, which may impact Google's advertising revenues in the future.
  • The potential impact of regulatory scrutiny on Google's business practices, which could lead to increased regulatory costs and potential limitations on its operations.
  • Investors should consider the current stock price and evaluate whether it aligns with their investment goals and risk tolerance.














GOOG Stock Analysis - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

9 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 9 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings or view top-rated stocks.

What is Alphabet's stock price target for 2024?

9 equities research analysts have issued 1 year target prices for Alphabet's shares. Their GOOG share price targets range from $118.00 to $160.00. On average, they expect the company's stock price to reach $130.60 in the next year. This suggests that the stock has a possible downside of 4.4%.
View analysts price targets for GOOG or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2023?

Alphabet's stock was trading at $88.73 at the start of the year. Since then, GOOG shares have increased by 54.0% and is now trading at $136.64.
View the best growth stocks for 2023 here.

Are investors shorting Alphabet?

Alphabet saw a increase in short interest during the month of November. As of November 15th, there was short interest totaling 34,360,000 shares, an increase of 13.8% from the October 31st total of 30,200,000 shares. Based on an average daily volume of 20,940,000 shares, the days-to-cover ratio is currently 1.6 days.
View Alphabet's Short Interest.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, February 1st 2024.
View our GOOG earnings forecast.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) announced its earnings results on Tuesday, October, 24th. The information services provider reported $1.55 earnings per share for the quarter, topping analysts' consensus estimates of $1.45 by $0.10. The information services provider had revenue of $64.05 billion for the quarter, compared to analyst estimates of $63.13 billion. Alphabet had a net margin of 22.46% and a trailing twelve-month return on equity of 25.24%.

What ETFs hold Alphabet's stock?

ETFs with the largest weight of Alphabet (NASDAQ:GOOG) stock in their portfolio include Communication Services Select Sector SPDR Fund (XLC), iShares Global Comm Services ETF (IXP), Fidelity MSCI Communication Services Index ETF (FCOM), Vanguard Communication Services ETF (VOX), American Customer Satisfaction ETF (ACSI), Invesco NASDAQ Internet ETF (PNQI), Motley Fool 100 Index ETF (TMFC) and ProShares Ultra Communication Services (LTL).

When did Alphabet's stock split?

Alphabet's stock split on Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly created shares were payable to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a variety of retail and institutional investors. Top institutional investors include FMR LLC (0.96%), JPMorgan Chase & Co. (0.77%), Morgan Stanley (0.55%), Northern Trust Corp (0.46%), Bank of New York Mellon Corp (0.39%) and Legal & General Group Plc (0.27%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Sergey Brin and Sundar Pichai.
View institutional ownership trends.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
This page (NASDAQ:GOOG) was last updated on 12/11/2023 by MarketBeat.com Staff

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