S&P 500   5,096.27
DOW   38,996.39
QQQ   439.00
Pure Storage, Hormel Foods rise; WW International, First Advantage fall, Thursday, 2/29/2024
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Thursday, 2/29/2024
Average long-term US mortgage rises to 6.94% after marking fourth-straight weekly increase
Critical asset just had biggest fall on record (Ad)
Best Buy reports lower 4Q sales and profits as shoppers remain cautious
Grads From This Midwestern School Are More Likely to Start a Billion Dollar Company Than Founders Who Went To Stanford, Harvard, or MIT: Study
Critical asset just had biggest fall on record (Ad)
It's Leap Day, and You're Probably Working — Here's How 'February 29' Affects Your Paycheck
From Hometown Hero to Franchise Partner — 3 Celebrities Collaborating With Their Hometown Brands
S&P 500   5,096.27
DOW   38,996.39
QQQ   439.00
Pure Storage, Hormel Foods rise; WW International, First Advantage fall, Thursday, 2/29/2024
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Thursday, 2/29/2024
Average long-term US mortgage rises to 6.94% after marking fourth-straight weekly increase
Critical asset just had biggest fall on record (Ad)
Best Buy reports lower 4Q sales and profits as shoppers remain cautious
Grads From This Midwestern School Are More Likely to Start a Billion Dollar Company Than Founders Who Went To Stanford, Harvard, or MIT: Study
Critical asset just had biggest fall on record (Ad)
It's Leap Day, and You're Probably Working — Here's How 'February 29' Affects Your Paycheck
From Hometown Hero to Franchise Partner — 3 Celebrities Collaborating With Their Hometown Brands
S&P 500   5,096.27
DOW   38,996.39
QQQ   439.00
Pure Storage, Hormel Foods rise; WW International, First Advantage fall, Thursday, 2/29/2024
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Thursday, 2/29/2024
Average long-term US mortgage rises to 6.94% after marking fourth-straight weekly increase
Critical asset just had biggest fall on record (Ad)
Best Buy reports lower 4Q sales and profits as shoppers remain cautious
Grads From This Midwestern School Are More Likely to Start a Billion Dollar Company Than Founders Who Went To Stanford, Harvard, or MIT: Study
Critical asset just had biggest fall on record (Ad)
It's Leap Day, and You're Probably Working — Here's How 'February 29' Affects Your Paycheck
From Hometown Hero to Franchise Partner — 3 Celebrities Collaborating With Their Hometown Brands
S&P 500   5,096.27
DOW   38,996.39
QQQ   439.00
Pure Storage, Hormel Foods rise; WW International, First Advantage fall, Thursday, 2/29/2024
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Thursday, 2/29/2024
Average long-term US mortgage rises to 6.94% after marking fourth-straight weekly increase
Critical asset just had biggest fall on record (Ad)
Best Buy reports lower 4Q sales and profits as shoppers remain cautious
Grads From This Midwestern School Are More Likely to Start a Billion Dollar Company Than Founders Who Went To Stanford, Harvard, or MIT: Study
Critical asset just had biggest fall on record (Ad)
It's Leap Day, and You're Probably Working — Here's How 'February 29' Affects Your Paycheck
From Hometown Hero to Franchise Partner — 3 Celebrities Collaborating With Their Hometown Brands

Alphabet (GOOG) Stock Price, News & Analysis

$139.78
+2.35 (+1.71%)
(As of 02/29/2024 ET)
Today's Range
$137.57
$139.95
50-Day Range
$137.39
$154.84
52-Week Range
$89.77
$155.20
Volume
35.41 million shs
Average Volume
22.05 million shs
Market Capitalization
$1.75 trillion
P/E Ratio
24.10
Dividend Yield
N/A
Price Target
$146.33

Alphabet MarketRank™ Stock Analysis

Analyst Rating
Buy
3.00 Rating Score
Upside/​Downside
4.7% Upside
$146.33 Price Target
Short Interest
Healthy
0.28% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.22mentions of Alphabet in the last 14 days
Based on 87 Articles This Week
Insider Trading
Selling Shares
$29.59 M Sold Last Quarter
Proj. Earnings Growth
14.45%
From $6.78 to $7.76 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.00 out of 5 stars

Computer And Technology Sector

176th out of 602 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

10th out of 56 stocks


GOOG stock logo

About Alphabet Stock (NASDAQ:GOOG)

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Stock Price History

GOOG Stock News Headlines

2 Navigation Stocks That Continue to Defy Gravity (GOOG)
Smartphone GPS navigation apps were supposed to mean the end for stand-alone GPS devices, but someone forgot to tell these two navigation stocks
Thinking long-term? Don't lose interest in Pinterest
Social media Pinterest Inc. (NYSE: PINS) stock suffered a 12% sell-off on its Q4 2023 earnings report. Learn more about Pinterest on MarketBeat.
This is the #1 Stock to Buy for the AI Tidal Wave
Marc Chaikin warned people about NVDA before its 2023 bull run - now he’s naming his next pick or the AI tidal wave. Learn more here.
Is The Trade Desk signaling the rebound of digital advertising? (GOOG)
The Trade Desk Inc. (NASDAQ: TTD) is a leading independent programmatic advertising technology (AdTech) platform provider. Its demand-side platform (DSP) allow
Does Datadog have huge potential? (GOOG)
Datadog Inc. is a cloud-based observability, monitoring and security platform for enterprise networks. Learn more about the computer and technology leader.
Lyft your expectations: A reality check for a promising future (GOOG)
Lyft's financial firsts and a headline-grabbing typo send the stock soaring and capture the ride-hailing sector's turbulent and promising future
Uber quadruples EPS estimates, but is growth decelerating? (GOOG)
Leading rideshare and delivery platform operator Uber Technologies reported strong earnings to round out its first profitable year, but growth may be slowing
Will the dominance of the Magnificent 7 persist in 2024?
Since the beginning of last year, several companies have shone as beacons of innovation and growth. These giants, now well-known as the "Magnificent Seven," have captivated investors with their impressive track records, unbelievable stock performance, and visionary strategies.
This is the #1 Stock to Buy for the AI Tidal Wave
Marc Chaikin warned people about NVDA before its 2023 bull run - now he’s naming his next pick or the AI tidal wave. Learn more here.
Alphabet triggers a sell-the-news reaction: Time to buy the dip? (GOOG)
Alphabet Inc. (NASDAQ: GOOGL) is a holding company that owns and operates a portfolio of enterprises, with Google being the main subsidiary.
Amazon stock on the verge of a 40% rally (GOOG)
For those of us on the sidelines and considering a position, it really doesn't get better than this and it's time to back up the truck.
Is Alphabet's AI Misstep a Buy Signal for GOOG Investors?
Growth Galore: 7 Stocks Set to Soar Beyond Expectations
3 Starter Growth Stocks Every New Investor Should Own
Google facing $2.3 billion lawsuit over unfair ad practice claims
See More Headlines
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Company Calendar

Last Earnings
1/30/2024
Today
2/29/2024
Next Earnings (Estimated)
4/23/2024
Fiscal Year End
12/31/2024

Industry, Sector and Symbol

Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Current Symbol
NASDAQ:GOOG
Employees
182,502
Year Founded
2015

Price Target and Rating

Average Stock Price Target
$146.33
High Stock Price Target
$170.00
Low Stock Price Target
$123.00
Potential Upside/Downside
+4.7%
Consensus Rating
Buy
Rating Score (0-4)
3.00
Research Coverage
5 Analysts

Profitability

Net Income
$73.80 billion
Pretax Margin
27.89%

Debt

Sales & Book Value

Annual Sales
$307.39 billion
Cash Flow
$6.84 per share
Book Value
$22.64 per share

Miscellaneous

Outstanding Shares
12,516,000,000
Free Float
10,890,172,000
Market Cap
$1.75 trillion
Optionable
Optionable
Beta
1.06

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Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Alphabet was last updated on Thursday, February 29, 2024 at 2:22 AM.

Pros

Here are some ways that investors could benefit from investing in Google:

  • Alphabet Inc. offers various products and platforms globally, providing diversification and potential for growth.
  • Google's advertising business continues to be a major revenue driver, with strong performance in recent periods.
  • The company's focus on innovation and technology advancements keeps it competitive in the market.
  • Alphabet's Other Bets segment explores new opportunities in healthcare and internet services, potentially leading to future growth.
  • The current stock price of Google reflects its strong performance and market position, making it an attractive investment option.

Cons

Investors should be bearish about investing in Google for these reasons:

  • Market volatility and regulatory challenges could impact Google's business operations and financial performance.
  • Competition in the tech industry is intense, with other companies vying for market share and innovation leadership.
  • Changes in consumer behavior and preferences may affect the demand for Google's products and services.
  • Investing in individual stocks like Google carries inherent risks, including potential losses due to market fluctuations.
  • Uncertainty in global economic conditions could impact Google's revenue streams and profitability.














GOOG Stock Analysis - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

5 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 5 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings
or view top-rated stocks.

What is Alphabet's stock price target for 2024?

5 brokers have issued twelve-month price objectives for Alphabet's shares. Their GOOG share price targets range from $123.00 to $170.00. On average, they predict the company's share price to reach $146.33 in the next year. This suggests a possible upside of 4.7% from the stock's current price.
View analysts price targets for GOOG
or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2024?

Alphabet's stock was trading at $140.93 at the start of the year. Since then, GOOG stock has decreased by 0.8% and is now trading at $139.78.
View the best growth stocks for 2024 here
.

Are investors shorting Alphabet?

Alphabet saw a drop in short interest during the month of February. As of February 15th, there was short interest totaling 34,870,000 shares, a drop of 6.1% from the January 31st total of 37,120,000 shares. Based on an average daily volume of 22,030,000 shares, the days-to-cover ratio is currently 1.6 days.
View Alphabet's Short Interest
.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, April 23rd 2024.
View our GOOG earnings forecast
.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) issued its quarterly earnings data on Tuesday, January, 30th. The information services provider reported $1.64 earnings per share for the quarter, topping analysts' consensus estimates of $1.60 by $0.04. The information services provider earned $86.31 billion during the quarter, compared to analysts' expectations of $85.28 billion. Alphabet had a trailing twelve-month return on equity of 27.22% and a net margin of 24.01%. The firm's revenue for the quarter was up 13.5% compared to the same quarter last year. During the same period in the previous year, the company earned $1.05 earnings per share.
Read the conference call transcript
.

When did Alphabet's stock split?

Shares of Alphabet split before market open on Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly minted shares were issued to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a number of institutional and retail investors. Top institutional investors include Vanguard Group Inc. (3.28%), Price T Rowe Associates Inc. MD (0.79%), Capital International Investors (0.64%), Northern Trust Corp (0.43%), Capital World Investors (0.36%) and Legal & General Group Plc (0.34%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Sergey Brin and Sundar Pichai.
View institutional ownership trends
.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
This page (NASDAQ:GOOG) was last updated on 3/1/2024 by MarketBeat.com Staff