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NVDA   852.37 (+3.60%)
NIO   5.35 (-7.44%)
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META   498.19 (-0.82%)
GOOGL   133.35 (-2.76%)
AMZN   177.58 (-0.36%)
TSLA   188.14 (-7.16%)
NVDA   852.37 (+3.60%)
NIO   5.35 (-7.44%)
AMD   205.36 (+1.34%)
BABA   72.00 (-3.51%)
T   16.80 (-1.06%)
F   12.74 (+2.33%)
MU   95.77 (+0.65%)
CGC   3.02 (-5.92%)
GE   161.04 (+1.51%)
DIS   113.69 (+1.55%)
AMC   4.32 (-0.92%)
PFE   25.89 (-2.63%)
PYPL   59.98 (-0.93%)
XOM   104.36 (-1.40%)

Alphabet (GOOG) Stock Price, News & Analysis

$134.20
-3.88 (-2.81%)
(As of 03/4/2024 ET)
Today's Range
$132.86
$136.63
50-Day Range
$137.39
$154.84
52-Week Range
$89.94
$155.20
Volume
43.54 million shs
Average Volume
22.70 million shs
Market Capitalization
$1.67 trillion
P/E Ratio
23.14
Dividend Yield
N/A
Price Target
$146.33

Alphabet MarketRank™ Stock Analysis

Analyst Rating
Buy
3.00 Rating Score
Upside/​Downside
9.0% Upside
$146.33 Price Target
Short Interest
Healthy
0.28% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.21mentions of Alphabet in the last 14 days
Based on 88 Articles This Week
Insider Trading
Selling Shares
$29.53 M Sold Last Quarter
Proj. Earnings Growth
14.45%
From $6.78 to $7.76 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

3.99 out of 5 stars

Computer And Technology Sector

173rd out of 597 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

10th out of 57 stocks


GOOG stock logo

About Alphabet Stock (NASDAQ:GOOG)

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Stock Price History

GOOG Stock News Headlines

Pure Storage and Nvidia Proves AI-Ready Infrastructure Reigns (GOOG)
Pure Storage Inc. (NYSE: PSTG) is an enterprise flash data storage solutions provider in the Computer and Technology sector benefitting from the artificial
2 Navigation Stocks That Continue to Defy Gravity (GOOG)
Smartphone GPS navigation apps were supposed to mean the end for stand-alone GPS devices, but someone forgot to tell these two navigation stocks
Critical asset just had biggest fall on record
What many consider America's critical financial asset suffers biggest fall on record. Expert says: "it's very bad for millions, protect yourself now."
Thinking long-term? Don't lose interest in Pinterest
Social media Pinterest Inc. (NYSE: PINS) stock suffered a 12% sell-off on its Q4 2023 earnings report. Learn more about Pinterest on MarketBeat.
Is The Trade Desk signaling the rebound of digital advertising? (GOOG)
The Trade Desk Inc. (NASDAQ: TTD) is a leading independent programmatic advertising technology (AdTech) platform provider. Its demand-side platform (DSP) allow
Does Datadog have huge potential? (GOOG)
Datadog Inc. is a cloud-based observability, monitoring and security platform for enterprise networks. Learn more about the computer and technology leader.
Lyft your expectations: A reality check for a promising future (GOOG)
Lyft's financial firsts and a headline-grabbing typo send the stock soaring and capture the ride-hailing sector's turbulent and promising future
Uber quadruples EPS estimates, but is growth decelerating? (GOOG)
Leading rideshare and delivery platform operator Uber Technologies reported strong earnings to round out its first profitable year, but growth may be slowing
Critical asset just had biggest fall on record
What many consider America's critical financial asset suffers biggest fall on record. Expert says: "it's very bad for millions, protect yourself now."
Will the dominance of the Magnificent 7 persist in 2024?
Since the beginning of last year, several companies have shone as beacons of innovation and growth. These giants, now well-known as the "Magnificent Seven," have captivated investors with their impressive track records, unbelievable stock performance, and visionary strategies.
Alphabet triggers a sell-the-news reaction: Time to buy the dip? (GOOG)
Alphabet Inc. (NASDAQ: GOOGL) is a holding company that owns and operates a portfolio of enterprises, with Google being the main subsidiary.
GOOG Jan 2026 220.000 call
J.P. Morgan Reaffirms Their Buy Rating on Alphabet Class C (GOOG)
Better AI Stock: Snowflake vs. Alphabet
See More Headlines
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Company Calendar

Last Earnings
1/30/2024
Today
3/04/2024
Next Earnings (Estimated)
4/23/2024
Fiscal Year End
12/31/2024

Industry, Sector and Symbol

Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Current Symbol
NASDAQ:GOOG
Employees
182,502
Year Founded
2015

Price Target and Rating

Average Stock Price Target
$146.33
High Stock Price Target
$170.00
Low Stock Price Target
$123.00
Potential Upside/Downside
+9.5%
Consensus Rating
Buy
Rating Score (0-4)
3.00
Research Coverage
5 Analysts

Profitability

Net Income
$73.80 billion
Pretax Margin
27.89%

Debt

Sales & Book Value

Annual Sales
$307.39 billion
Cash Flow
$6.67 per share
Book Value
$22.79 per share

Miscellaneous

Outstanding Shares
12,433,000,000
Free Float
10,817,953,000
Market Cap
$1.66 trillion
Optionable
Optionable
Beta
1.05

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GOOG Stock Analysis - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

5 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 5 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings
or view top-rated stocks.

What is Alphabet's stock price target for 2024?

5 Wall Street research analysts have issued 1 year target prices for Alphabet's stock. Their GOOG share price targets range from $123.00 to $170.00. On average, they expect the company's stock price to reach $146.33 in the next twelve months. This suggests a possible upside of 9.0% from the stock's current price.
View analysts price targets for GOOG
or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2024?

Alphabet's stock was trading at $140.93 at the beginning of the year. Since then, GOOG stock has decreased by 4.7% and is now trading at $134.30.
View the best growth stocks for 2024 here
.

Are investors shorting Alphabet?

Alphabet saw a drop in short interest during the month of February. As of February 15th, there was short interest totaling 34,870,000 shares, a drop of 6.1% from the January 31st total of 37,120,000 shares. Based on an average daily volume of 22,030,000 shares, the days-to-cover ratio is presently 1.6 days.
View Alphabet's Short Interest
.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, April 23rd 2024.
View our GOOG earnings forecast
.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) announced its earnings results on Tuesday, January, 30th. The information services provider reported $1.64 earnings per share for the quarter, beating analysts' consensus estimates of $1.60 by $0.04. The information services provider had revenue of $86.31 billion for the quarter, compared to analysts' expectations of $85.28 billion. Alphabet had a net margin of 24.01% and a trailing twelve-month return on equity of 27.22%. The company's revenue was up 13.5% on a year-over-year basis. During the same quarter last year, the company earned $1.05 EPS.
Read the conference call transcript
.

When did Alphabet's stock split?

Alphabet shares split on Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly minted shares were payable to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

Who are Alphabet's major shareholders?

Alphabet's stock is owned by many different retail and institutional investors. Top institutional investors include Vanguard Group Inc. (3.28%), Price T Rowe Associates Inc. MD (0.79%), Capital International Investors (0.64%), Northern Trust Corp (0.43%), Capital World Investors (0.36%) and Legal & General Group Plc (0.34%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Sergey Brin and Sundar Pichai.
View institutional ownership trends
.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
This page (NASDAQ:GOOG) was last updated on 3/4/2024 by MarketBeat.com Staff