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Alphabet (GOOG) Stock Price, News & Analysis

+1.37 (+0.77%)
(As of 05:30 PM ET)
Today's Range
50-Day Range
52-Week Range
18.53 million shs
Average Volume
21.42 million shs
Market Capitalization
$2.22 trillion
P/E Ratio
Dividend Yield
Price Target

Alphabet MarketRank™ Stock Analysis

Analyst Rating
3.00 Rating Score
7.7% Downside
$165.67 Price Target
Short Interest
0.30% of Shares Sold Short
Dividend Strength
Based on Four Factors
Upright™ Environmental Score
News Sentiment
0.70mentions of Alphabet in the last 14 days
Based on 77 Articles This Week
Insider Trading
Selling Shares
$25.58 M Sold Last Quarter
Proj. Earnings Growth
From $7.69 to $8.71 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.03 out of 5 stars

Computer And Technology Sector

156th out of 587 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

10th out of 56 stocks

GOOG stock logo

About Alphabet Stock (NASDAQ:GOOG)

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Stock Price History

GOOG Stock News Headlines

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NVIDIA had another mind-bending quarter that included raised guidance, a 150% dividend increase, and a 10:1 stock split effective in June.
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Video-sharing platform Rumble Inc. (NASDAQ: RUM) has been gearing up to accelerate its monetization after building up its core product portfolio. Rumble pride
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Company Calendar

Last Earnings
Ex-Dividend for 6/17 Dividend
Dividend Payable
Next Earnings (Estimated)
Fiscal Year End

Industry, Sector and Symbol

Computer programming, data processing, & other computer related
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Rating Score (0-4)
Research Coverage
6 Analysts


Net Income
$73.80 billion
Pretax Margin


Sales & Book Value

Annual Sales
$307.39 billion
Cash Flow
$6.96 per share
Book Value
$22.79 per share


Outstanding Shares
Free Float
Market Cap
$2.20 trillion

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Should I Buy Alphabet Stock? GOOG Pros and Cons Explained


Here are some ways that investors could benefit from investing in Google:

  • Google's revenue increased by 15.4% on a year-over-year basis, indicating strong growth potential.
  • Equities research analysts predict that Alphabet Inc. will post 7.69 EPS for the current fiscal year, showing positive earnings outlook.
  • Recent analyst reports have raised target prices on Alphabet, with an average rating of "Buy" and a consensus target price of $165.67, suggesting investor confidence.
  • Alphabet Inc. offers various products and platforms globally through segments like Google Services and Google Cloud, providing diversified revenue streams.
  • Google's stock price has shown resilience and stability in recent periods, making it an attractive investment option.


Investors should be bearish about investing in Google for these reasons:

  • Market volatility and regulatory challenges in the tech industry could impact Google's stock performance.
  • Competition in the digital advertising space is intense, which may affect Google's market share and profitability.
  • Global economic uncertainties and geopolitical tensions could pose risks to Google's international operations and revenue growth.
  • Concerns about data privacy and security issues could lead to increased scrutiny and potential fines for Google.
  • Fluctuations in foreign exchange rates may impact Alphabet Inc.'s financial results, especially in regions outside the United States.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, June 11, 2024. Please send any questions or comments about these Alphabet pros and cons to

GOOG Stock Analysis - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

6 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 6 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings
or view top-rated stocks.

What is Alphabet's stock price target for 2024?

6 brokerages have issued 12-month price objectives for Alphabet's shares. Their GOOG share price targets range from $140.00 to $185.00. On average, they predict the company's share price to reach $165.67 in the next twelve months. This suggests that the stock has a possible downside of 7.7%.
View analysts price targets for GOOG
or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2024?

Alphabet's stock was trading at $140.93 at the beginning of 2024. Since then, GOOG stock has increased by 27.4% and is now trading at $179.56.
View the best growth stocks for 2024 here

Are investors shorting Alphabet?

Alphabet saw a drop in short interest during the month of May. As of May 31st, there was short interest totaling 36,720,000 shares, a drop of 5.9% from the May 15th total of 39,030,000 shares. Based on an average trading volume of 20,550,000 shares, the short-interest ratio is currently 1.8 days.
View Alphabet's Short Interest

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, July 23rd 2024.
View our GOOG earnings forecast

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) released its quarterly earnings results on Thursday, April, 25th. The information services provider reported $1.89 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.51 by $0.38. The information services provider had revenue of $80.54 billion for the quarter, compared to analyst estimates of $78.75 billion. Alphabet had a trailing twelve-month return on equity of 29.52% and a net margin of 25.90%. Alphabet's revenue was up 15.4% on a year-over-year basis. During the same period in the previous year, the company earned $1.17 EPS.
Read the conference call transcript

How often does Alphabet pay dividends? What is the dividend yield for Alphabet?

Alphabet declared a -- dividend on Thursday, April 25th. Stockholders of record on Monday, June 10th will be given a dividend of $0.20 per share on Monday, June 17th. The ex-dividend date of this dividend is Monday, June 10th.
Read our dividend analysis for GOOG

Is Alphabet a good dividend stock?

Alphabet (NASDAQ:GOOG) pays an annual dividend of $0.80 per share and currently has a dividend yield of 0.45%. The dividend payout ratio is 12.27%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, GOOG will have a dividend payout ratio of 9.18% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for GOOG.

When did Alphabet's stock split?

Alphabet shares split before market open on Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly minted shares were distributed to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a variety of institutional and retail investors. Top institutional investors include Vanguard Group Inc. (3.33%), Price T Rowe Associates Inc. MD (0.72%), Capital International Investors (0.71%), JPMorgan Chase & Co. (0.68%), Bank of New York Mellon Corp (0.37%) and Capital World Investors (0.37%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Ruth Porat, Sergey Brin and Sundar Pichai.
View institutional ownership trends

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
This page (NASDAQ:GOOG) was last updated on 6/12/2024 by Staff

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