S&P 500   4,288.05
DOW   33,507.50
QQQ   358.27
Powerball jackpot rises to $1.04 billion after another drawing without a big winner
Buy This Stock for AI Tidal Wave (not NVDA) (Ad)
Who is Arthur Engoron? Judge weighing future of Donald Trump empire is Ivy League-educated ex-cabbie
Promoting tradition as well as beans, Ethiopian coffee shops find fans far from home
Buy This Stock for AI Tidal Wave (not NVDA) (Ad)
Federal student loan payments are starting again. Here's what you need to know
Native Hawaiian neighborhood survived Maui fire. Lahaina locals praise its cultural significance
Man Gets Into a Self-Driving Tesla… What Happens Next will Shock Everyone (Video) (Ad)
A fight over precious groundwater in a rural California town is rooted in carrots
California governor rejects bill to give unemployment checks to striking workers
S&P 500   4,288.05
DOW   33,507.50
QQQ   358.27
Powerball jackpot rises to $1.04 billion after another drawing without a big winner
Buy This Stock for AI Tidal Wave (not NVDA) (Ad)
Who is Arthur Engoron? Judge weighing future of Donald Trump empire is Ivy League-educated ex-cabbie
Promoting tradition as well as beans, Ethiopian coffee shops find fans far from home
Buy This Stock for AI Tidal Wave (not NVDA) (Ad)
Federal student loan payments are starting again. Here's what you need to know
Native Hawaiian neighborhood survived Maui fire. Lahaina locals praise its cultural significance
Man Gets Into a Self-Driving Tesla… What Happens Next will Shock Everyone (Video) (Ad)
A fight over precious groundwater in a rural California town is rooted in carrots
California governor rejects bill to give unemployment checks to striking workers
S&P 500   4,288.05
DOW   33,507.50
QQQ   358.27
Powerball jackpot rises to $1.04 billion after another drawing without a big winner
Buy This Stock for AI Tidal Wave (not NVDA) (Ad)
Who is Arthur Engoron? Judge weighing future of Donald Trump empire is Ivy League-educated ex-cabbie
Promoting tradition as well as beans, Ethiopian coffee shops find fans far from home
Buy This Stock for AI Tidal Wave (not NVDA) (Ad)
Federal student loan payments are starting again. Here's what you need to know
Native Hawaiian neighborhood survived Maui fire. Lahaina locals praise its cultural significance
Man Gets Into a Self-Driving Tesla… What Happens Next will Shock Everyone (Video) (Ad)
A fight over precious groundwater in a rural California town is rooted in carrots
California governor rejects bill to give unemployment checks to striking workers
S&P 500   4,288.05
DOW   33,507.50
QQQ   358.27
Powerball jackpot rises to $1.04 billion after another drawing without a big winner
Buy This Stock for AI Tidal Wave (not NVDA) (Ad)
Who is Arthur Engoron? Judge weighing future of Donald Trump empire is Ivy League-educated ex-cabbie
Promoting tradition as well as beans, Ethiopian coffee shops find fans far from home
Buy This Stock for AI Tidal Wave (not NVDA) (Ad)
Federal student loan payments are starting again. Here's what you need to know
Native Hawaiian neighborhood survived Maui fire. Lahaina locals praise its cultural significance
Man Gets Into a Self-Driving Tesla… What Happens Next will Shock Everyone (Video) (Ad)
A fight over precious groundwater in a rural California town is rooted in carrots
California governor rejects bill to give unemployment checks to striking workers
Top-Rated StocksTop-Rated
NASDAQ:GOOG

Alphabet (GOOG) Stock Forecast, Price & News

$131.85
-1.28 (-0.96%)
(As of 09/29/2023 ET)
Compare
Today's Range
$131.32
▼
$134.89
50-Day Range
$121.88
▼
$138.99
52-Week Range
$83.45
▼
$139.93
Volume
23.24 million shs
Average Volume
18.32 million shs
Market Capitalization
$1.66 trillion
P/E Ratio
27.93
Dividend Yield
N/A
Price Target
$130.94
ProfileAnalyst RatingsChartCompetitorsEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsShort InterestSocial MediaSustainability

Alphabet MarketRank™ Forecast

Analyst Rating
Buy
3.00 Rating Score
Upside/​Downside
0.7% Downside
$130.94 Price Target
Short Interest
Healthy
0.27% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.57mentions of Alphabet in the last 14 days
Based on 28 Articles This Week
Insider Trading
Selling Shares
$16.88 M Sold Last Quarter
Proj. Earnings Growth
18.49%
From $5.68 to $6.73 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.09 out of 5 stars

Computer And Technology Sector

385th out of 608 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

32nd out of 61 stocks

See Top Rated MarketRank™ Stocks Here

GOOG stock logo

About Alphabet (NASDAQ:GOOG) Stock

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Price History

GOOG Stock News Headlines

September 29, 2023 | marketbeat.com
The Next Stage Of Google’s Rally Just Started (GOOG)
With last week’s dip continuing to be reversed, it’s starting to look like the next stage of the rally has already started
September 27, 2023 | marketbeat.com
Communications Sector to Lead Q3 EPS Growth; Stocks to Watch (GOOG)
The Communications Sector will lead the S&P 500 with earnings growth this quarter, but which companies are growing and can outperform consensus?
October 1, 2023 | Behind the Markets (Ad)
66,000% upside on tiny biotech?
The Wall Street Journal reports that this medical breakthrough is "Transforming Medicine." One analyst calculated that it could be worth $1 Trillion, making the upside potential of this small-cap 66,000% above today's price.
September 25, 2023 | marketbeat.com
Buy The World’s Largest IT Infrastructure Provider For Under $20 (GOOG)
Global IT infrastructure company Kyndryl Holdings (NYSE: KD) isn't quite a household name. However, it is the largest IT infrastructure provider on the planet.
September 21, 2023 | marketbeat.com
3 Reasons this Tech Giant is Going Back to Highs
Microsoft's 15% dip was just what the doctor ordered, and after putting in a definitive low during the final weeks of August, the stock is trending up again
September 21, 2023 | marketbeat.com
3 Reasons This Tech Giant Is Going Back To Highs (GOOG)
Microsoft's 15% dip was just what the doctor ordered, and after putting in a definitive low during the final weeks of August, the stock is trending up again
September 11, 2023 | marketbeat.com
These are the Top 3 Sectors for 3rd Quarter Profit Growth (GOOG)
The Q3 earnings reporting is approaching quickly and the news will not all be good; These are the top sectors to watch for growth.
September 8, 2023 | marketbeat.com
AI 2.0 is Here: How to Invest in a Generational Opportunity (GOOG)
AI is sweeping the world but don't confuse apples with oranges; here's a look at the top 5 advancements in AI and who is using it.
October 1, 2023 | Behind the Markets (Ad)
66,000% upside on tiny biotech?
The Wall Street Journal reports that this medical breakthrough is "Transforming Medicine." One analyst calculated that it could be worth $1 Trillion, making the upside potential of this small-cap 66,000% above today's price.
October 1, 2023 | msn.com
Why Bill Ackman Is Betting Big On Alphabet — It Has Something To With Warren Buffett's Strategic Play
September 29, 2023 | finance.yahoo.com
Google finally gave teens access to generative AI in search. They were probably already using it anyway
September 29, 2023 | finance.yahoo.com
H&R Block faces a RICO lawsuit over alleged sale of taxpayer data to Meta and Google
September 29, 2023 | seekingalpha.com
Google: Tempering Our Enthusiasm
September 29, 2023 | finance.yahoo.com
265 Borregas Ave. is the Structures 2023 Green Project honoree
September 29, 2023 | investorplace.com
GOOG Stock Outlook: Why Alphabet Is Still a ‘Magnificent’ Buy
September 29, 2023 | americanbankingnews.com
Insider Selling: Alphabet Inc. (NASDAQ:GOOG) Insider Sells 35,799 Shares of Stock
September 29, 2023 | americanbankingnews.com
Alphabet Inc. (NASDAQ:GOOG) Insider Sells $4,673,201.46 in Stock
September 27, 2023 | msn.com
Better Artificial Intelligence (AI) Stock: Microsoft vs. Alphabet
September 27, 2023 | finance.yahoo.com
There's only one smartphone brand selling more devices in Q2 and it isn't who you might think
September 27, 2023 | finance.yahoo.com
Apple Defends Its $19B Google Search Deal, Hollywood's Writers Secure Credit For AI Training, China's Ambitious Chip Fund Faces Headwinds: Today's Top Stories
September 27, 2023 | investorplace.com
Why GOOG Stock Remains a Screaming Buy Right Now
September 26, 2023 | theglobeandmail.com
Alphabet Stock Holds Up Well - Ideal for Short Put Traders
September 24, 2023 | finance.yahoo.com
Thailand expects Tesla, Google, Microsoft to invest $5 bln -prime minister
September 24, 2023 | ca.finance.yahoo.com
Thailand expects Tesla, Google, Microsoft to invest $5 billion -prime minister
September 23, 2023 | finance.yahoo.com
Google's Startling Admission Confirms What Investors Have Long Suspected
September 22, 2023 | news.yahoo.com
What Is Alphabet Dating And How To Pull it Off Expertly
September 22, 2023 | finance.yahoo.com
Why Broadcom Stock Was on the Rebound Today
See More Headlines
Receive GOOG Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Alphabet and its competitors with MarketBeat's FREE daily newsletter.

GOOG Company Calendar

Last Earnings
7/25/2023
Today
10/01/2023
Next Earnings (Estimated)
10/24/2023
Fiscal Year End
12/31/2023
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Sector
Computer and Technology
Current Symbol
NASDAQ:GOOG
CUSIP
N/A
CIK
1652044
Web
www.google.com
Phone
(650) 253-0000
Fax
650-253-0001
Employees
181,798
Year Founded
2015

Price Target and Rating

Average Stock Price Forecast
$130.94
High Stock Price Forecast
$160.00
Low Stock Price Forecast
$118.00
Forecasted Upside/Downside
-0.7%
Consensus Rating
Buy
Rating Score (0-4)
3.00
Research Coverage
13 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$4.72
Trailing P/E Ratio
27.93
Forward P/E Ratio
23.21
P/E Growth
1.52
Net Income
$59.97 billion
Net Margins
21.05%
Pretax Margin
25.38%
Return on Equity
23.49%
Return on Assets
16.52%

Debt

Debt-to-Equity Ratio
0.05
Current Ratio
2.17
Quick Ratio
2.14

Sales & Book Value

Annual Sales
$282.84 billion
Price / Sales
5.88
Cash Flow
$5.93 per share
Price / Cash Flow
22.25
Book Value
$20.00 per share
Price / Book
6.59

Miscellaneous

Outstanding Shares
12,609,000,000
Free Float
10,971,091,000
Market Cap
$1.66 trillion
Optionable
Optionable
Beta
1.06

Social Links

7 Stocks to Buy And Hold Forever Cover
7 Stocks to Buy And Hold Forever

Click the link below and we'll send you MarketBeat's list of seven stocks and why their long-term outlooks are very promising.

Get This Free Report

Key Executives

  • Mr. Sundar PichaiMr. Sundar Pichai (Age 50)
    CEO & Director
    Comp: $7.95M
  • Ms. Ruth M. PoratMs. Ruth M. Porat (Age 65)
    Pres, Chief Investment Officer, Sr. VP & CFO
    Comp: $1.79M
  • Mr. Lawrence Edward Page (Age 50)
    Co-Founder & Director
    Comp: $1
  • Mr. Sergey BrinMr. Sergey Brin (Age 49)
    Co-Founder & Director
    Comp: $1
  • Mr. J. Kent WalkerMr. J. Kent Walker (Age 62)
    Pres of Global Affairs, Chief Legal Officer & Company Sec.
    Comp: $1.79M
  • Dr. Prabhakar RaghavanDr. Prabhakar Raghavan (Age 62)
    Sr. VP of Knowledge and Information - Google
    Comp: $1.79M
  • Mr. Philipp SchindlerMr. Philipp Schindler (Age 52)
    Sr. VP & Chief Bus. Officer of Google
    Comp: $1.79M
  • Ms. Amie Thuener O'TooleMs. Amie Thuener O'Toole (Age 48)
    Chief Accounting Officer & VP
  • Ms. Ellen West
    VP of Investor Relations
  • Ms. Fiona Clare Cicconi (Age 57)
    Chief People Officer

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













GOOG Stock - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

13 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 13 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings or view top-rated stocks.

What is Alphabet's stock price forecast for 2023?

13 Wall Street research analysts have issued 1-year price targets for Alphabet's stock. Their GOOG share price forecasts range from $118.00 to $160.00. On average, they predict the company's stock price to reach $130.94 in the next twelve months. This suggests that the stock has a possible downside of 0.7%.
View analysts price targets for GOOG or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2023?

Alphabet's stock was trading at $88.73 at the beginning of the year. Since then, GOOG stock has increased by 48.6% and is now trading at $131.85.
View the best growth stocks for 2023 here.

Are investors shorting Alphabet?

Alphabet saw a increase in short interest in the month of September. As of September 15th, there was short interest totaling 33,800,000 shares, an increase of 8.6% from the August 31st total of 31,120,000 shares. Based on an average trading volume of 22,020,000 shares, the days-to-cover ratio is presently 1.5 days.
View Alphabet's Short Interest.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, October 24th 2023.
View our GOOG earnings forecast.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) posted its quarterly earnings results on Tuesday, July, 25th. The information services provider reported $1.44 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.32 by $0.12. The information services provider earned $74.60 billion during the quarter, compared to analyst estimates of $72.85 billion. Alphabet had a net margin of 21.05% and a trailing twelve-month return on equity of 23.49%. Alphabet's revenue was up 7.1% compared to the same quarter last year. During the same period in the previous year, the company earned $1.21 earnings per share.
Read the conference call transcript.

What ETFs hold Alphabet's stock?

ETFs with the largest weight of Alphabet (NASDAQ:GOOG) stock in their portfolio include Communication Services Select Sector SPDR Fund (XLC), iShares Global Comm Services ETF (IXP), Fidelity MSCI Communication Services Index ETF (FCOM), Vanguard Communication Services ETF (VOX), American Customer Satisfaction ETF (ACSI), Invesco NASDAQ Internet ETF (PNQI), Motley Fool 100 Index ETF (TMFC) and ProShares Ultra Communication Services (LTL).

When did Alphabet's stock split?

Alphabet shares split before market open on Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly issued shares were distributed to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

What is Alphabet's stock symbol?

Alphabet trades on the NASDAQ under the ticker symbol "GOOG."

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Alphabet's stock price today?

One share of GOOG stock can currently be purchased for approximately $131.85.

How much money does Alphabet make?

Alphabet (NASDAQ:GOOG) has a market capitalization of $1.66 trillion and generates $282.84 billion in revenue each year. The information services provider earns $59.97 billion in net income (profit) each year or $4.72 on an earnings per share basis.

How many employees does Alphabet have?

The company employs 181,798 workers across the globe.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
How can I contact Alphabet?

Alphabet's mailing address is 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA, 94043. The official website for the company is www.google.com. The information services provider can be reached via phone at (650) 253-0000 or via fax at 650-253-0001.

This page (NASDAQ:GOOG) was last updated on 10/1/2023 by MarketBeat.com Staff

My Account -