Alphabet (GOOG) Stock Price, News & Analysis

+1.97 (+1.25%)
(As of 04/23/2024 ET)
Today's Range
50-Day Range
52-Week Range
16.08 million shs
Average Volume
22.08 million shs
Market Capitalization
$1.99 trillion
P/E Ratio
Dividend Yield
Price Target

Alphabet MarketRank™ Stock Analysis

Analyst Rating
3.00 Rating Score
0.0% Downside
$159.86 Price Target
Short Interest
0.27% of Shares Sold Short
Dividend Strength
Upright™ Environmental Score
News Sentiment
0.38mentions of Alphabet in the last 14 days
Based on 92 Articles This Week
Insider Trading
Selling Shares
$36.38 M Sold Last Quarter
Proj. Earnings Growth
From $6.78 to $7.77 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.18 out of 5 stars

Computer And Technology Sector

150th out of 591 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

11th out of 58 stocks

GOOG stock logo

About Alphabet Stock (NASDAQ:GOOG)

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Stock Price History

GOOG Stock News Headlines

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Company Calendar

Last Earnings
Next Earnings (Confirmed)
Fiscal Year End

Industry, Sector and Symbol

Computer programming, data processing, & other computer related
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Rating Score (0-4)
Research Coverage
6 Analysts


Net Income
$73.80 billion
Pretax Margin


Sales & Book Value

Annual Sales
$307.39 billion
Cash Flow
$7.00 per share
Book Value
$22.79 per share


Outstanding Shares
Free Float
Market Cap
$1.96 trillion

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Should I Buy Alphabet Stock? GOOG Pros and Cons Explained


Here are some ways that investors could benefit from investing in Google:

  • Google's strong presence in the digital advertising market, which continues to grow rapidly, providing a steady revenue stream.
  • Constant innovation and development of new products and services, such as Google Cloud, expanding their market reach and potential for growth.
  • Recent institutional investments in Google by major firms like FMR LLC and JPMorgan Chase & Co., indicating confidence in the company's future performance.
  • Positive analyst ratings and target price upgrades, suggesting a favorable outlook for Google's stock performance.
  • Google's diversified business segments, including Google Services, Google Cloud, and Other Bets, reducing dependency on any single product or service.


Investors should be bearish about investing in Google for these reasons:

  • Increasing regulatory scrutiny on tech giants like Google, which could lead to potential legal challenges and fines affecting the company's operations.
  • Competition in the tech industry is intense, with other major players constantly innovating and challenging Google's market dominance.
  • Market volatility and economic uncertainties could impact Google's stock price, leading to potential short-term fluctuations.
  • Concerns about data privacy and security issues could affect user trust in Google's products and services, impacting long-term growth prospects.
  • The high valuation of Google's stock compared to industry peers, raising questions about potential overvaluation and limited upside potential.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, April 11, 2024. Please send any questions or comments about these Alphabet pros and cons to

GOOG Stock Analysis - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

6 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 6 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings
or view top-rated stocks.

What is Alphabet's stock price target for 2024?

6 equities research analysts have issued twelve-month price objectives for Alphabet's shares. Their GOOG share price targets range from $125.00 to $185.00. On average, they expect the company's share price to reach $159.86 in the next twelve months. This suggests that the stock has a possible downside of 0.0%.
View analysts price targets for GOOG
or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2024?

Alphabet's stock was trading at $140.93 at the beginning of the year. Since then, GOOG shares have increased by 13.5% and is now trading at $159.92.
View the best growth stocks for 2024 here

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, April 25th 2024.
View our GOOG earnings forecast

How can I listen to Alphabet's earnings call?

Alphabet will be holding an earnings conference call on Thursday, April 25th at 4:30 PM Eastern. Interested parties can register for or listen to the call using this link.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) announced its earnings results on Tuesday, January, 30th. The information services provider reported $1.64 earnings per share for the quarter, beating analysts' consensus estimates of $1.60 by $0.04. The information services provider earned $86.31 billion during the quarter, compared to the consensus estimate of $85.28 billion. Alphabet had a trailing twelve-month return on equity of 27.22% and a net margin of 24.01%. The firm's revenue was up 13.5% on a year-over-year basis. During the same quarter in the previous year, the company earned $1.05 earnings per share.
Read the conference call transcript

When did Alphabet's stock split?

Shares of Alphabet split on the morning of Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly issued shares were issued to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

Who are Alphabet's major shareholders?

Alphabet's stock is owned by many different institutional and retail investors. Top institutional shareholders include Sumitomo Mitsui Trust Holdings Inc. (0.11%), IMC Chicago LLC (0.00%), Raymond James & Associates (0.04%), Los Angeles Capital Management LLC (0.04%), Allspring Global Investments Holdings LLC (0.02%) and AMF Tjanstepension AB (0.02%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Ruth Porat, Sergey Brin and Sundar Pichai.
View institutional ownership trends

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
This page (NASDAQ:GOOG) was last updated on 4/23/2024 by Staff

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